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TV OPSMinggu ke-5

MANAJEMEN KEUANGAN STASIUN TELEVISI

Amelia H. Day, SS, ME7 Maret 2011

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Tech Update

VIDEOS

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MENGINTIP DAPUR

Terrestrial TV Station

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• PROGRAMMING: Prediksi programming (programming forecast)

• PRODUKSI: Pre-produksi Produksi Pasca-produksi

• BROADCAST OPS: Penayangan (live/delayed)

• SALES & MARKETING: Sales kit untuk biro iklan dan pengiklan

• RAPAT ANTAR-DIVISI: Kontrak produksi/penayangan

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MENGINTIP DAPUR

Cable Channels

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• PROGRAMMING & KERJASAMA PROGRAM: Programming, Creative and Channel Operations (dikepalai Country Manager of Korea, China atau region terkait)

• PRODUKSI (ON-AIR INTERSTITIALS) & BROADCAST OPS: Broadcast Operations and Equipments

• SALES & MARKETING: Revenues & Partnerships

• BUSINESS DEVELOPMENT pengembangan bisnis terkait distribusi & pemasaran content

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MENGINTIP DAPUR

Cable/Sat Operator

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• TEKNIK: satellite & broadcast operations

• SALES & MARKETING: pemasaran paket siaran

• LEGAL: kontrak dengan content provider (international offices)

• BUSINESS DEVELOPMENT: pengembangan bisnis satelit dan content (terkadang harus membuat saluran lokal dengan tayangan rekaman atau produksi live lokal)

• CUSTOMER SERVICE: penanganan keluhan pelanggan

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MANAJEMEN

TV

STASIUNKONSEP

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Agenda SettingInspirationInfluencing

The Circle of Program InventionAnd Program refresh on Branding

Back Mind

Program Idea

Telecast

PositiveNegative

Psychological Talk

TitleContentLook / MannerCommercial

Program

PDBMarket – ( Viewers + Advertising )CompetitorsSlotCommunicationsPresenter / HostR & D

Feasibility Study

Rating & ShareRevenue

Evaluation 2R

Idealism

Refresh

Business CyclePresentasi Adjie Soeratmadjie, 5 Okt 2010

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Business Cycle

standardsco.com

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Business Cycle

danielnenni.com

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Business Cycle

Sir Terry Morris @ Youtube

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P R O

FISIPuiFILMandMEDIA

DUCTION COSTS

PROGRAM

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PRODUCTION STEPS

• Development pengembangan skenario hingga menjadi visualisasi (cetak biru/storyboard).

• Pre-production persiapan untuk produksi (syuting) dengan memilih (casting) para pemain atau presenter serta pembangunan setting (indoor) atau pencarian lokasi (outdoor)

• Production pengambilan gambar dan suara untuk disiarkan baik langsung (live) atau rekaman (tape delay)

• Post-Production penyuntingan gambar/suara, penambahan efek suara, grafis/animasi, titel penunjang produksi.

• Sales, PR & Distribution koordinasi perihal tayangan (sinopsis, durasi, periode tayang, dst.) ke bagian – teknik transmisi (distribusi sinyal) – sales/marketing (penjualan)– humas (pengumuman ke media lain dan masyarakat luas)

Sumber:http://en.wikipedia.org/wiki/Television_programhttp://en.wikipedia.org/wiki/Filmmaking

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BUDGET FIRST

www.kristofcreative.com

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BUDGET FIRST

www.kristofcreative.com

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BUDGET FIRST

www.kristofcreative.com

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BUDGET FIRST

www.kristofcreative.com

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BUDGET FIRST

www.kristofcreative.com

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BUDGET FIRSTfinally…

www.kristofcreative.com

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BUDGET FIRST

secure.freshsliced.com

23BUDGET FIRST secure.freshsliced.com

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Production Costs

• Fixed Costs: camera, editing suite, building, mobile genset, etc.

• Variable Costs: mini DV, labour wages, electricity, etc.

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Different GenreSame Calculation… sort of

• Preproduction costs• Production costs• Post-production costs

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Production to On-Air

• Preproduction costs• Production costs• Post-production costs

+ Broadcast operations costs

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Broadcast Ops Costs

• Fixed Costs: broadcast servers, fibre optics infrastructure, satellite bird, etc.

• Variable Costs: network connections fee, satellite transponder subscription, mobile uplink & broadcast facilities, labour wages, etc.

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BROADCASTOPERAT ONS COSTS

Examples

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BO: QUALITY CONTROL/EDIT

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Production Editing Costs

• Fixed Costs: Avid editing -equipment

• Variable Costs: Avid editing -overseas traininghttp://www.lynda.com/Media-Composer-5-tutorials/avid-essential-training/63147-2.html

http://shop.avid.com/store/category.do?category=avid-video-editing-production

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BO: BROADCAST SERVER

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Broadcast Monitoring Costs

• Fixed Costs: broadcasts monitoring package -equipment

• Variable Costs: labour wages, 3 shifts for 24/7 operations

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BO: BROADCAST MONITORING

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Broadcast Monitoring Costs

• Fixed Costs: Avid broadcast servers -equipment

• Variable Costs: Avid broadcast servers operations -electricity

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BO: TRANSMITTER (TX)

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Production Editing Costs

• Fixed Costs: transceiver tower

• Variable Costs: labour wages, electricity, spareparts

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SALE$ & MARKETING

TV income

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TER

ES

TRIA

L

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Advertising vs. Subscription Fee

• Iklan (advertising) biasa ditempatkan di: – Non-premium channel : CNN, E Channel– Barker Channel atau saluran khusus promo program paket

saluran (channel) dari satu lembaga penyiaran berlangganan (pay TV operator )

– DRTV (direct response TV), homeshopping channel

• Uang berlangganan (subscription fee):– Premium (biasanya saluran film, olahraga)– Basic (di luar film dan olahraga)

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STRUCTURE &INVESTMENT PLAN

A TV Corporation

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Investment Plan

TATA ANNOUNCES USD $430 MILLION INVESTMENT PLAN.Networks Update - March 1, 2009

Tata Communications, a leading provider of a new world of communications, has announced its USD $430 million strategic investment plan in the Asia Pacific (APAC) region. The investments include developing the Tata Communications Exchange, a new world-class Internet Data Center (IDC), and the completion of the main segment of its TGN-Intra Asia Cable System.

http://www.entrepreneur.com/tradejournals/article/194248792.html

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Corporate Structure

Tata Communications (wikipedia): Berasal dari perusahaan milik negara (pemerintah India) bernama VSNL atau Videsh Sanchaar Nigam Limited (1986). VSNL diambil alih oleh Tata Group dan diberi nama baru: Tata Communications Ltd. (13 February 2008)

VSNL: provider of international wholesale voice services (VSNL = Videsh Sanchaar Nigam Limited)

MTNL: provider domestic calls within the Mumbai and Delhi Metropolitan areas (MTNL = Mahanagar Telephone Nigam Limited)

BSNL: all domestic long-distance telecommunication services and infrastructure (BSNL = Bharat Sanchar Nigam Limited)

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Corporate Structure

Engineering

EnergyChemicals

Consumer Products

Services

Information systems and communications

44www.khairul-syahir.com

45http://www.tatacommunications.com/investors/

Contact CenterHosted Contact CenterInstaCCManaged VoiceWhy Tata Communications?SecurityCPE-BasedCloud-BasedProfessional Services

Instant PerformanceInstaComputeInstaAppsProfessional Services And OutsourcingApplicationNetwork

IndiaBanking, Financial Services, InsuranceIt ServicesIt-Enabled ServicesGovernmentIndustrial & DistributionMedia & EntertainmentNetwork Applications

NetworkVPN ServicesInternetInternational Private LineIndia Private LineCDNFibre Channel Services

Global Media andEntertainment SolutionsMosaicVideo ConnectSatellite Broadcasting

Data CenterColocationManaged Hosting & Storage

CollaborationAudio / Web ConferencingTelepresence Exchange Services

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TV BUSINESS CYCLE

next week

Sales, Profit,

Retained Profit