propinsight - Kristiana putri 1006774013

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Transcript of propinsight - Kristiana putri 1006774013

PEACE ONE DAY CAMPAIGN - comparison

KRISTIANA PUTRI1006774013

The Impossible brief – blood relations

www.bloodrelations.com

Insight : Orang-orang yang kehilangan keluarganya (sedarah), sebenarnya tidak ingin perang dan ingin berbuat sesuatu

Propositions : blood relations yang terbentuk di antara orang-orang Israel-Palestina dari donor darah

Innocent PEACE ONE DAY CAMPAIGN – SPREAD THE

WORD

peaceoneday.Innocentdrinks.Co.Uk/

Insight : orang-orang yang suka menampilkan dirinya sendiri di hadapan khalayak

Proposition : spread the word – say that people care enough about Peace on their own wall of social media

Earth hour – VOTE EARTH

Insight :Orang itu seringkali tidak sadar tidak mematikan listrik

Proposition :Your light swicth is your vote to earth

http://www.huckmagazine.com/blog/

shepard-faireys-earth-poster/

PEACE ONE DAY - CONCERTS

Insight :Awareness creates action and action will save lives. Music is one of the key tools we use to raise awareness of Peace Day 21 September. As well as being musical celebrations of peace

Proposition :An event to rhank all our supporters, highlight the extraordinary global Peace Day activities and promote the coming year.

http://peaceoneday.org/concerts/

USAID Indonesia & DepKes RI – Gerakan Cuci Tangan

Bersih

http://www.youtube.com/watch?v=2cGQb0DjBq4

Insight : Anak-anak SD sering tidak masuk sekolah pada musim hujan

Proposition : Gerakan Cuci Tangan Pakai Sabun – Biasa bersih, hidup jadi sehat