Baby and Kiddie FairGrand Atrium - Supermal Karawaci

19 may - 1June 2014

“A perfect shopping spot for Moms, babies and kids in Tangerang area “

FactsDi tahun 2013 menjelang 2014, populasi

kelahiran bayi dalam kurun waktu tersebut mencapai peningkatan yang signifikan sekitar 2.34% khususnya di wilayah ibukota Jakarta dan Banten

Pemerintah menargetkan melalui BKKBN yaitu target rencana pem bangunan jangka menengah nasional (RPJMN) 2010-2014 adalah 30 kelahiran per 1000

VenueSupermal Karawaci merupakan mall terbesar yang terletak di barat Jakarta dan memiliki lebih dari 600 tenants dengan berbagai brand baik lokal maupun internasional.

Dengan konsep mall keluarga yang memiliki 4 lantai dipenuhi oleh beragam tenancy mix, Supermal Karawaci mencatat peningkatan customer hingga 25000 per hari di weekly basis dan 45000 per hari ketika di weekend basis yang dikunjungi oleh kalangan kelas ekonomi menengah dan menengah atas.

MapLocation: Grand atrium

Event HighlightWith 2 weeks period of having this integrated show, it will create some market initiatives and easily penetrate into new customers not only within the daily mall customers but also gather outside Karawaci area.

Supermal Karawaci presents to the audience about the event through some interactive talk show and games sponsors by exhibitor with schedule below:

………………..

Who can join? Baby and kids clothing, shoes and accessories

Maternity clothing and equipment

Independent mid-wives, hospitals, birth centres, and cord blood storage

Insurance and financial institutions

Toys, collectible games, educational games and gifts

Nursery furniture and equipment

Pre-school and after school care/facilities

Who will visit?

Mall customers

Members of privileged platinum card Supermal Karawaci

Media promo- ABOVE THE LINE

Printed Advertisment

Billboard

- BELOW THE LINE

Flyer, Poster

Hanging Banner

TVC ,etc

- Social Media

Website

Twitter

Facebook

Instagram

BUDGET EVENTNo Description Period Total1 Target Income /Center Atrium 2 weeks x 20 booth Rp. 252.000.000

Expenses

1Booth (Partition, MCB, Carpet, Cable) 20 Partisi x Rp. 3.000.000 Rp. 60.000.000