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Business Value Creation through Information Technology

Ridwan SanjayaPetra Business Forum, Agustus 2012

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Biodata

Ridwan SanjayaPendidikan Formal:– S3 Computer Information System– S2 Internet & E-Commerce Technology– S1 Ekonomi (Manajemen Pemasaran)– S1 Komputer (Teknik Informatika)

Aktivitas Saat Ini:– Dosen Ilmu Komputer, Magister Manajemen

Unika Soegijapranata– Pengasuh Konsultasi Internet Suara Merdeka– Penulis Buku-Buku IT Gramedia Grup

Bisa dihubungi melalui:– ridwan.sanjaya@gmail.com– http://ridwan.sanjaya.org– http://blogridwan.sanjaya.org

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INTERNET

The Greatest InventionAll the Times

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Internet Vision

"the most important single development to come along since the IBM PC was introduced in 1981“

Bill Gates“The Internet Tidal Wave”, May 26th, 1995

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Internet Success Stories

• Amazon– Books, Kindle, Music

• Google– Search Engine, Advertising

• AirAsia– World’s Best Low-Cost Airline

• Facebook– 869,619,980 users

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Internet Success Stories

• Twitter• Ebay• PayPal• Agoda• Kaskus• Detik

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Internet’s Impact on Business

• Search Engine– His answer, your business

• Web-based Application, Cloud Computing– Anywhere, Anytime

• CRM– You care, Our loyalty

• ERP– Realtime process, More productive

Talk about content

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That’s just a few examples of business value improvement

by using internet…

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But not only internet...

others can do!

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IT: Past and Current

TechSupport

BusinessProcess

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Past: Business vs IT

• Lack of mutual understanding• Failure to produce desired results

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Information Technology

Cost Center or Corporate Contributor?

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Business View

• IT should understand what the business needs – and deliver

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IT View

• The business should have a more realistic view of what IT can deliver

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Business/IT Alignment

• Allocation of IT budgets such that business functions are supported in an optimal way

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Business/IT Alignment

• IT usage to create business opportunities• Scope also includes business

transformation• Not only technical, but also organizational

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Technology Adoption

• Internet usage in AirAsia• BCA with Mobile and Internet Banking• RFID application in Wal Mart

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AirAsia

• Real-time price, real-time promotions• Price competition: pay in advance• Social Media: Customer follows updates• Meals are not cost, but income• Pick a seat for group and convenient• Self Check-in cuts service time

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BCA

• IT, part of differentiation and innovation• Bussines enabler, customer convenience• E-Commerce Payment, direct connection

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Wal Mart• Real-time Connectivity with suppliers and

Company• Real time Supplier Contact• Transaction Time Optimization• Process Automation Efficiency• Highest Inventory Management and Tracking• On spot information on all the departments from

Transaction,• Inventory Balance and Process

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Strategy

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IT Alignment Strategy

• An IT Person with Business View• Know the potency by IT utilization• Not technology-oriented, focus on benefit• Different organization, different solutions

Long Term Focus• Clear and consistent business goals• Organizational Culture & Communication

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Chief of Information Officer

• CIO must able to integrate IT and Business to boost organization strategies

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Recommended Books

Business-Driven Information System Creative Digital Marketing

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Thank You

ridwan.sanjaya@gmail.com