Business Value Creation through Information Technology
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1 Business Value Creation through Information Technology Ridwan Sanjaya Petra Business Forum, Agustus 2012
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Business Value Creation through Information Technology Ridwan Sanjaya Petra Business Forum, Agustus 2012
Transcript of Business Value Creation through Information Technology
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Business Value Creation through Information Technology
Ridwan SanjayaPetra Business Forum, Agustus 2012
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Biodata
Ridwan SanjayaPendidikan Formal:– S3 Computer Information System– S2 Internet & E-Commerce Technology– S1 Ekonomi (Manajemen Pemasaran)– S1 Komputer (Teknik Informatika)
Aktivitas Saat Ini:– Dosen Ilmu Komputer, Magister Manajemen
Unika Soegijapranata– Pengasuh Konsultasi Internet Suara Merdeka– Penulis Buku-Buku IT Gramedia Grup
Bisa dihubungi melalui:– [email protected]– http://ridwan.sanjaya.org– http://blogridwan.sanjaya.org
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INTERNET
The Greatest InventionAll the Times
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Internet Vision
"the most important single development to come along since the IBM PC was introduced in 1981“
Bill Gates“The Internet Tidal Wave”, May 26th, 1995
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Internet Success Stories
• Amazon– Books, Kindle, Music
• Google– Search Engine, Advertising
• AirAsia– World’s Best Low-Cost Airline
• Facebook– 869,619,980 users
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Internet Success Stories
• Twitter• Ebay• PayPal• Agoda• Kaskus• Detik
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Internet’s Impact on Business
• Search Engine– His answer, your business
• Web-based Application, Cloud Computing– Anywhere, Anytime
• CRM– You care, Our loyalty
• ERP– Realtime process, More productive
Talk about content
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That’s just a few examples of business value improvement
by using internet…
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But not only internet...
others can do!
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IT: Past and Current
TechSupport
BusinessProcess
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Past: Business vs IT
• Lack of mutual understanding• Failure to produce desired results
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Information Technology
Cost Center or Corporate Contributor?
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Business View
• IT should understand what the business needs – and deliver
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IT View
• The business should have a more realistic view of what IT can deliver
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Business/IT Alignment
• Allocation of IT budgets such that business functions are supported in an optimal way
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Business/IT Alignment
• IT usage to create business opportunities• Scope also includes business
transformation• Not only technical, but also organizational
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Technology Adoption
• Internet usage in AirAsia• BCA with Mobile and Internet Banking• RFID application in Wal Mart
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AirAsia
• Real-time price, real-time promotions• Price competition: pay in advance• Social Media: Customer follows updates• Meals are not cost, but income• Pick a seat for group and convenient• Self Check-in cuts service time
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BCA
• IT, part of differentiation and innovation• Bussines enabler, customer convenience• E-Commerce Payment, direct connection
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Wal Mart• Real-time Connectivity with suppliers and
Company• Real time Supplier Contact• Transaction Time Optimization• Process Automation Efficiency• Highest Inventory Management and Tracking• On spot information on all the departments from
Transaction,• Inventory Balance and Process
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Strategy
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IT Alignment Strategy
• An IT Person with Business View• Know the potency by IT utilization• Not technology-oriented, focus on benefit• Different organization, different solutions
Long Term Focus• Clear and consistent business goals• Organizational Culture & Communication
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Chief of Information Officer
• CIO must able to integrate IT and Business to boost organization strategies
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Recommended Books
Business-Driven Information System Creative Digital Marketing
