topics• data center : an introduction• Data center : market overview * global data center growth & market size * indian data center growth & market size * data centers demand drivers in india• Data centers : competition in india
* COMPANIES PROFILE (BANGLORE) * COMPANIES PRESENCE ACROSS SEGMENT • swot analysis – GO4 HOSTING• Data centers : emerging trends • SOURCES
Datacenter: an introduction A datacenter is a facility to house computer systems and associated components such as telecommunication and storage systems. It also includes power supplies, data communication connections, environmental control, security devices, hardware equipment, networking and software and services.
Improved connectivity, increased penetration of internet, mobile device, smart phones, social media has led to data explosion. Data creation at enterprise level has also grown exponentially. Along with this , the growth of enterprises themselves has resulted in complex IT environment translating into increased spending on hardware, maintenance overheads, expenses on energy and on personnels.
Datacenters have emerged as a viable option enabling frims to transfer IT assets from CAPEX to OPEX, freeing resources to focus on core businesses.
Datacenter: an introductionMost important aspect of the datacenters is it’s availability. The data center should be able to function on 24*7 basis without interruption. This means that there should be continous power availability and redundant system to ensure that even if any component fails the systems still keep functioning. Depending on the redundant system put in place the data centers are classified into various Tiers
Tier I Tier II Tier III Tier IV
Datacenter: an introductionDATA CENTER RELIABILITY MATRIX
FEATURES 2+ 3 3+DUAL ELECTRICITY UTILITY FEED YES YES YESDUAL POWER PATH ABOVE 600V YES YES YES
UPS SYSTEM N N+1 N+1STANDBY GENERATORS FOR CRITICALS NO N N+1
FEUL SYSTEMS NO N+1 N+1DUAL FEED CAC UNIT NO YES YES
DUAL POWER PATH FOR DUAL POWER CORD LOADS NO YES YESCHILLER PLANT - N+1 REDUNDANCY NO YES YES
REDUNDANT TOWER WATER MAKE SUPPLY YES YES YESRAISED FLOOR - CAC UNITS - N+25% YES YES YESCRITICAL LOAD COOLING SYSTEM - N+1 YES YES YES
AUTOMATION AND MONITORING YES YES YESMECHANICAL SYSTEM - CONCURRENT YES YES YESELECTRICAL SYSTEMS - CONCURRENT
MAINTENANCEYES YES YES
Datacenter: an introductionINFRASTRUCTURE & STANDARDS
BUILDING STANDARDS - NATIONAL BUILDING CODES STANDARDS - SEISMIC COMPLAINCE - BUILDING PERIMETER SECURITY
RACK EQUIPMENTS - RACK PLACED IN COLD AISLE/HOT AISLE DESIGN - STRUCTURED CABLING - SEPRATE ENTRY FOR DATA AND ELECTRICAL
CABLING
DATA CENTER AREA - RAISED FLOOR - NFPA 251, FIRE RESISTANT MATERIAL
Datacenter: an introductionPOWER SUPPLY AND AIRCONDITIONING
AIR CONDITIONING - PRECISION AC USED - TEMP MAINTAINED IN RANGE OF 20 DEG CELCIUS +/- 2
DEG CEL - DUST PARTICLE FILTRATION UPTO 5 MICRON - HUMIDITY CONTROL +/- 50 RH
POWER SUPPLY - DUAL POWER SOURCE TO EACH RACK WITH ITS OWN
BREAKER - STATIC SWITCH FOR SINGLE SOURCE EQUIPMENT - SEPRATION OF ESSENTIAL AND NON ESSENTIAL SUPPLY
EARTHING / GROUNDING - GROUND RESISTANCE < 1 OHM - BONDING BETWEEN NEUTRAL AND GROUND
Datacenter: an introductionFIRE PROTECTION AND SECURITY
FIRE PROTECTION - VESDA(VERLY EARLY SMOKE DETECTION APPARATUS) - PRIMARY FIRE SUPPRESSION SYSTEM: FM200/FE227 - SECONDARY FIRE SUPPRESSION SYSTEM: DRY
SPRINKLERS
SECURITY - SECURITY IMPLEMENTED AT VARIOUS LEVELS - PHYSICAL (BUILDING, PERIMETER, SERVER ROOM) - INFRASTRUCTURE (NETWORKS, SERVERS ETC) - ORGANIZATIONAL (PEOPLE, PROCESSES ETC)
INTEGRATED BUILDING MANAGEMENT SYSTEM
Datacenter: an introductionDATA CENTER SERVICES
SHARED HOSTING SERVICES: SPACE MEASURED IN MB/GB, INTERNET DATA TRANSFER IN GB/MONTH.
REMOTE HAND SERVICESCOLOCATIONBUSINESS CONTINUITY AND RECOVERY SERVICESDEDICATED MAIL SERVICES SERVER MANAGEMENT SERVICESNETWORK MANAGEMENT SERVICEBACKUP AND RECOVERY SERVICESDATA BASE MANAGEMETN SERVICESMANAGED SECURITY SERVICES
Datacenter: an introductionMANAGED SERVICES
SERVER MANAGEMENT AND MONITORING - PHYSICAL SERVER INSTALLATION IN THE RACK - INSTALLATION OF SERVER OPERATING SYSTEMS - MANAGE OPERATING SYSTEM FILES AND COFIGURATIONS
- APPLY OS PATCHED AND UPDATES - USER AND GROUP ADMINISTRATION - COORDINATE HARDWARE MAINTENANCE - PROACTIVE MONITORING FOR SERVER RESOURCES - HEALTH CHECKING - MONITOR AND MAINTAIN SYSTEM ERROR LOG
Datacenter: an introductionMANAGED SERVICES
NETWORK MANAGEMENT AND MONITORING - PROVIDE PROACTIVE MONITORING OF DATA NETWORK ELEMENTS
- RESPOND TO ALARM FROM NMS - COORDINATE WITH NETWORK SERVICE PROVIDER FOR LINK RELATED ISSUES
- BANDWIDTH UTILIZATION - ALERT MANAGEMENT
Datacenter: an introductionMANAGED SERVICES
BACK UP AND RESTORE SERVICES - EXECUTE SCHEDULE BACK UP AND RECOVERY PROCEDURES
- DALIY/MONTHLY/WEEKLY BACKUP - STORAGE ENVIROMENT MANAGEMENT SECURITY SERVICES - FIREWALL MANAGEMENT - ANTI VIRUS , ANTI SPAM MANAGEMENT
Datacenter: an introductionMANAGED SERVICES
DATABASE SUPPORT SERVICES - DATABASE SUPPORT ON MULTIPLE TECHNOLOGIES
- TROUBLESHOOTING THE DATABASE ISSUES - PERFORMANCE MONITORING AND TUNING - DATABASE BACKUP AND RECOVERY - DATABASE CAPACITY MANAGEMENT - DATABASE PATCH MANAGEMENT
Datacenter: MARKET OVERVIEWGLOBAL DATACENTERS
GLOBAL DATA CENTERS SPEND ON SERVER, STORAGE AND ENTERPRISE DATACENTER NETWORK EQUIPMENT WAS USD 99 BILLION IN YEAR 2011.
IN YEAR 2012 IT WAS USD 106 BILLION, WITH 8% GROWTH RATE (2011 – 2012)
IN YEAR 2015 IT IS EXPECTED TO REACH USD 126 BILLIONS., CAGR OF 19% (2012-2015)
GROWTH RATE EXPECTED TO BE DOUBLE BY 2015
EMERGING NATIONS, PARTICULARLY BRIC NATIONS DRIVING GROWTH
GLOBAL DC CONSTRUCTION: USD 46 BILLION (2012), USA, UK ACCOUNTS FOR 30% SHARE, CHINA : 7% AND INDIA > 3%.
Datacenter: MARKET OVERVIEWINDIA DATACENTERS
INDIAN DATA CENTERS MARKET TO GROW BY APPROX 9% IN THE NEAR FUTURE
Datacenter: MARKET OVERVIEWINDIA DATACENTERS
INDIA IS EMERGING AS THE FASTEST GROWING DATACENTER SERVICES MARKET IN ASIA PACIFIC REGION
INDIAN DATACENTER SPENDING ON STORAGE, SERVER, NETWORK EQUIPMENT REACHED USD 2.2 BILLION IN 2012
THIS MARKET IS EXPECTED TO GROW AT CAGR 0F 8.5% TO REACH USD 3 BILLION BY 2015.
CAPTIVE DATA CENTERS ACCOUNTS FOR 80%
DOMESTIC DEMAND FROM MANUFCTURING, BFSI, BPM . THESE SECTORS ESTIMATED TO CONTRIBUTE OVER 50% OF REVENUE FOR THIRD PARTY DATA CENTER
TOTAL AVAILABLE RAISED FLOOR > 2 MILLION SQ FT
Datacenter: MARKET OVERVIEWINDIA DATACENTERS
NEW AVENUES OF REVENUEHOSTED DATACENTER SERVICES AND CLOUD SOLUTION ARE EXPECTED TO GROW RAPIDILY
Datacenter: MARKET OVERVIEWINDIA DATACENTERS
CAPTIVE DATACENTERS MARKET IS EXPECTED TO SLOWDOWN COMPARED TO OVERALL DATA CENTER MARKET IN INDIA
THIRD PARTY DATA CENTER IS EXPECTED TO GROW BY CAGR 34% AS FORECASTED BY CYBER MEDIA RESEARCH IN TERMS OF REVENUE AND BY CAGR 31% IN TERMS OF SPACE
ACCORDING TO IDC, THIRD PARTY DATA CENTER SPACE IN 2009 WAS 2 Mn SQ. FT. AND IS ESTIMATED TO GROW AT A CAGR OF MORE THAN 30% TO REACH AROUND 9 Mn SQ.FT BY 2014
BROKERAGE ANALYST FORECAST 6-7 Mn Sq. Ft. OF NEW DATA CENTER SPACE REQUIREMENT BY 2014, OF WHICH 90% WILL BE USED TO HOSTED/OUTSOURCED DATA CENTERS.
Datacenter: MARKET OVERVIEW INDIAN DC-DEMAND DRIVERS
BUSINESS NEEDS: DEMAND FOR STORAGE, SECURITY, BC/DR, APPLICATION HOSTING
ESCALATING REALESTATE AND POWER PRICES, SHIFT CAPEX TO OPEX.
GROWING CONNECTIVITY: DATA EXPLOSION, GROWING INTERNETUSERS, GROWING STORAGE NEEDS, GROWING ONLINE BUSINESS
TECHNOLOGY: SMART DEVICE ADOPTION, SOCIAL NETWORKING, VIRTUALISATION, CLOUD (SAAS, IAAS, PAAS) CUSTOMERS: GOVERNMENT, SMBs, MANUFACTURING, BFSI, TELECOMMEDIA, HEALTHCARE. (BFSI & MFG MAJOR DRIVERS)
EMERGING GEOGRAPHY: INDIA-MODERNISATION, BUILDOUTS, E GOVERNANCE, GOVT IT POLICY.
DC:COMPETITION IN INDIA, COMPANY PROFILES
GPX INDIA
TULIP TELECOM
CTRL S NETMAGIC RELIANCE IDC
TATA COMM
BHARTI AIRTEL
SIFY BSNL TRIMAX(ITI)
BUILT UP AREA
(SQ.FT)
40,000 1,000,000 370,000 200,000 650,000 575,000 250,000 200,000 - 120,000
NO OF DC 1 5 3 7 9 9 6 4 10 2
LOCATIONS
MUMBAI MUMBAI 2BANGLORE 2DELHI 1
MUMBAIHYDERABADELHI
MUMBAI 4CHENNAIBANGLOREDELHI
MUMBAI 4BANGLORE
3CHENNAI
HYDERABAD
MUMBAI 3BANGLORE, DELHI, PUNE, HYD,
CHENNAI, KOLKATA
MUMBAI, PUNE, NOIDA, DELHI,
BANGLORE,
CHENNAI
MUMBAI 2CHENNAIBANGLORE
BANGLOREHYDERABADCHERTHLARANCHI
FARIDABADGAZIABADAHEMDABADJAIPUR
LUDHIANA
MUMBABANGLO
SERVICE PORTFOLI
O
CO-LO COLOMNSVASEDC
CO-LOMNSVASDR
CO-LOVAS
CO-LOVASEDCMNS
CO-LOEDCVAS
CO-LOEDCVAS
CO-LOMNSEDCVAS
MNSVAS
CO-LODR
CO-LOMNS
VERTICAL FOCUS
BFSI, SI,
TELECOM, BPM
GOVT, BFSI,
MANUFACTURING, BPM, TELECOM
BFSI, MFG,
TELECOM, MEDIA, HEALTH, PHARMA, AVIATION
BFSI, BPM, MFG
BFSI, MFG. BPM, MEDIA
&COMM
BFSIBPM
BFSI , MEDIA,
TELECOM, CONTENT PROVIDER
GOVT, BPM
GOVT, TELECOM, BPM, MEDIAMFG,
GOVT, TELECO
M
DC:COMPETITION IN INDIAPLAYERS HAVE VARYING PRESENCE
ACROSS SEGMENT DC BUILD AND
CONSULTANCYSTORAGE SERVERS DC N/W
EQUIP.RACKS , ENCL.
CONNECTIVITY
CAPTIVE DC
SERVICES
3RD PARTY DC
SERVICES
IBM
HP
WIPRO
HCL
RELIANCE
AIRTEL
TCL
TULIP
SIFY
CISCO
Datacenter:EMERGING TRENDS THIRD PARTY DATA CENTER TO GROW FASTER THAN CAPTIVES.
DATA CENTER PROVIDERS LOOKING TO DIFFERNTIATE THROUGH SPECIALISED SERVICES: CLOUD, SECURITY, DIGITAL VIDEO SURVILLENCE, STORAGE. (EXAMPLE: PARTNERSHIP BETWEEN TULIP AND EMC FOR ON DEMAND CLOUD STORAGE AND BACKUP SERVICES)
DESIGNER OPTING FOR MODULAR ARCHITECHT TO ENABLE FUTURE EXPANSION
DATACENTER IN DATACENTER. EXAMPLE: PARTNERSHIP BETWEEN NETMAGIC AND SPECTRANET, BETWEEN IBM AND AIRTEL
GREEN DATA CENTERS
DC IN A BOX: COLLATES SERVER, STORAGE, COOLING, NETWORKING AND POWER SYSTEMS. HELPFUL WITH SPACE UTILISATION.
SOURCES WWW.GOOGLE.COM
WWW.GO4HOSTING.COM, WWW.CYFUTURE.COM
AIRTEL INTERNAL PRODUCT INFORMATION DOCUMENTS
NASSCOM :GARTNER , DATA CENTER DYNAMICS, IDC
WWW.SLIDSHARE.NET
WIKIPEDIA
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