Week 3 - Department of Tourism

DEPARTMENT OF TOURISM

STRUCTURE OF

PHILIPPINE

TOURISM



• Lead Government Agency for Tourism

• Represented by a shell, depicts the Philippines as the

Pearl of the Orient

• The shell has 12 vertical lines representing the 12

geographic regions of the country where unique and

beautiful destinations await foreign and local tourists.

• The curved line at the bottom of the shell symbolizes the

smiling face of Filipinos who are known for their warmth

and hospitality


MANDATE

The DOT is mandated to encourage, promote and develop

tourism as a major socio-economic activity to generate

foreign currency and employment and to spread the

benefits of tourism to a wider segment of the population

with the support, assistance and cooperation of both the

private and public sector, and to assure the safe,

convenient, enjoyable stay and travel of the foreign and

local tourists of the country.



Tourism

Infrastructure

and Enterprise

Zone Authority

SECRETARY

Tourism Regulation,

Coordination and

Resource Generation

Tourism

Promotions

Board

Duty Free

Philippines

Corporation

Philippine

Retirement

Authority

National Park s

Development

Committee

Intramuros

Administration

Philippine

Commission on

Sports Scuba

Diving

Nayong Pilipino

Foundation

Administration

Tourism Coordinating

Council

Economic Development Cluster

Tourism Development

Planning


MANDATES

• Tourism Infrastructure and Enterprise Zone

Authority (TIEZA)

Designate, regulate and supervise the Tourism

Enterprise Zones (TEZs), as well as develop,

manage and supervise tourism infrastructure

projects

• Tourism Promotions Board (TPB)

Market and promote the Philippines domestically

and internationally as a major global tourism

destination


MANDATES

• Duty Free Philippines Corporation (DFPC)

Operate duty-and-tax-free merchandizing system

to augment the service facilities for tourists

• Philippine Retirement Authority (PRA)

Make the Philippines a globally-competitive and

preferred retirement destination in Asia

• Nayong Pilipino Foundation (NPF)

Establish and maintain cultural park/s that will

showcase the rich and diverse cultural heritage


MANDATES

• National Parks Development Committee (NPDC)

Develop and manage the Rizal Park, Paco Park

and Pook ni Mariang Makiling

• Intramuros Administration (IA)

Restore and develop Intramuros as a monument

to the Hispanic period of our history

• Philippine Commission on Sports Scuba Diving

Develop, promote, and regulate diving activities

in the Philippines


VISITOR ARRIVALS 2001-2011

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

4,500,000

20

01

20

02

20

03

20

04

20

05

20

06

20

07

20

08

20

09

20

10

20

11

Tourist arrivals

continue to grow

with an increase of

396983 from 2010

to 2011, an 11%

growth.


TOP MARKETS

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

1,000,000

KO

REA

USA

JAP

AN

CH

INA

TAIW

AN

AU

STR

ALI

ASI

NG

AP

OR

EC

AN

AD

AH

ON

G K

ON

GU

KM

ALA

YSIA

GER

MA

NY

2011

2010

•Korea is the top

source market

with a share of

23.62% of total

visitor arrivals.

•Other top

markets include:

USA, Japan,

China, Taiwan,

Australia ,

Singapore, Hong

Kong, Canada,

UK, Malaysia and

Germany.


Thank you!

Week 3 - Department of Tourism

Documents

Transcript of Week 3 - Department of Tourism