Vancouver, BCApril 21-24, 2022

RISE TOGETHER

New Name. Better Us!

Our new name wasn’t the only thing unveiled at CHFA NOW

Vancouver – this year we focused on new ways to engage and excite

attendees creating awareness and engagement with our event:

Digital lead-in events

Live from the floor podcast sessions

New member lounge & member experiences

Left Coast Naturals Stanley Park bike ride (Sponsored Opportunity)

All-access pass to Grocery & Specialty Food Show

Launch of Health, Wellness & the Canadian Consumer research study (Members, stay tuned for access to the full report!)

Rise TogetherA Look at Who Attended CHFA NOW Vancouver

1,186 retailers were in attendance, with 532 unique store locations present from coast-to-coast. When looking at place of employment, 71% of retailer attendees indicated they were from natural health food stores or grocery/mass.

CHFA NOW Vancouver '22

797Other

Retail

*Total attendee does not include exhibitors, media or speakers. Total verified attendees at CHFA NOW Vancouver 2022 was -21.7% vs. CHFA West 2020.

Retailer Attendee by Place of Employment

Health Clinic 10.5%

Natural Health Food Store41.1%

Grocery/Mas25.8%

Specialty/Convenience/Online14.1%

Pharmacy 8.5%

1,186

2,180* Breakdown by Retailer

197

Healthcare Practitioner

86% of total retailer* attendees indicated they have “buying authority” or “make recommendations” showing strong purchase intent of attendees.

CHFA NOW Vancouver '22

1,186

797

2,180 Total Attendees*

Sales Associate 18.8%

Occupation

Owner/Founder 14.1%

Executive 4.8%Director 5.1%

Manager/Supervisor 34.8%

Purchaser/Buyer 13.5%

Consultants, Advisors 9.0%

*Total attendee does not include exhibitors, media or speakers

Breakdown by Retailer

Other

Retail

Healthcare Practitioner

197

Sample List of Retailers#12 baskets

49th Parallel grocery

7 Eleven Canada

Active Humans Naturel Inc.

Afrina

Al Nejmah Fine Foods

Alibaba Group

Alive Health Centre

All Things Being Eco

Amaranth Whole Foods Market

Andrew's On Eighth

Askews Wellness Centre

Ave Maria Gifts and Specialties

Avid Seller

Aworld Trading ltd

Ayoubs Dried Fruits & Nuts

A-Z holistic care

Baby Enroute

BC Ferries

BCIT

Benny Foods

Bentall Pharmasave

Best Buy Canada

Better Being Co. Wellness Brands Canada Inc.

Beyond Beauty Bar

Beyond Nutrition

Big Deals Trading Inc

Blush Lane/Spud.ca/Be Fresh

Body Energy Club

Bonus Bakery

Bridgeland Market

Broad Reach

Buy Low Foods

Calgary Co-Op

Camo International Trading

Canada Bluesail Trading Ltd

Candrug Pharmacy

Candy Meister

Canhealth

Canxcel Trading and Operating Corp.

Chandigarh Grocer 88 Limited

Chandra's Herbal Health/Nature's Gifts

Choices Markets

City Avenue Market

Claytons Heritage Market

Club Cres Buyers Coop

Coal Harbour Pharmacy

Coco Market

Sample List of RetailersColumbus Farm Market

Community Natural Foods

Connexion Foods

Core Wellness Solutions

Costco Wholesale

Country Grocer

Creekside Market

Curieux de nature

Daily Palette

Deep Cove Market

Delishcore

Delta Natural Products

Don O Ray Farms

Donald's Market

Down to Earth Health Shop

Dr. Jutai

DUFRY

Earth Club Factory

Earth's General Store Ltd.

Eco Refillery

Edible Island Whole Foods

Elite Nutrition

Estevan Nutters

Evergreen Natural Foods

Evergreen Nutrition Inc

Everyday People Barber Salon

Fairway Markets

Fairy Cakes

Famoso Coquitlam

Farmers On Duty

Ferraro Foods

Fiddleheads Health & Nutrition

FILL- Refill Stores

Fills Good Enterprises Ltd.

Finlandia Natural Pharmacy

First Course Foods

For Good Measure

Forage Hyperfoods Inc.

Fort Supermarket Ltd dba Lee's Market

Fortinos

Foxy Farm Market

Framework Wellness

Fresh Prep Foods

Fresh Street Market

Freson Market Ltd

Fuel Supplement

Gaia Grocery

Galloway's Wholesome Foods

Garden Health Foods

Genesis nutrition

Gentle Rain Natural Foods Store

Georgia Main Food Group

Sample List of RetailersGOLDPHARM INT'L CO.

Good n' Natural

Good Nature Health Foods

Goods Health and Wellness

Gorge Harbour Marina

Gourmet Warhouse

Grace Of India Enterprises Ltd.

Green & Green

Green Mind Supply Inc.

Greens Market

Greens Organic and Natural Market

Greentown Nutrition

Grocery Checkout

Groupe Persavita Inc

Grove Vitamins & Health Ltd

Harbourside PharmaChoice

Health Express

Health First Network

Health Works

Health Xp

HealthToppers VitaMart

Healthy cart Canada

Healthy Habits

Healthy Planet

Healthybud

Healthylife Nutrition Inc

Heart Pharmacy Fairfield

Heartisan Foods Inc

Herbacure

Herbs and Health Foods

Heritage Food & Health

Hike Again Remedies, Ltd.

Hofstede's Country Barn

HomeGrown Market & Juice Bar Ltd

Hopcott Farms Market & Butcher

Hotel Eldorado & Manteo Resort & Argus Properties

Howard Wong Farms

IGA

IV Vitamin Bar Vancouver

Jericho Pharmacy

Jesschek Inc

JHD Corp Canada

JoAnne's Place Health & Beauty Products Inc

Journey Wellness

JoyVIVA Health & Wellness

Kerrisdale Pharmacy

Khaos Beauty

Ki Nature &Sante

Kin's Farm Davie Store

Kitsilano Natural Foods

Kokomo Foods

Sample List of RetailersLake Cowichan Country Grocer

Larry's Market

L'Bear's Natural Foods

Le Panier Vert Inc

Lee's Market

Lepp Farm Market

Liberty Food Store Ltd.

Libra nutrition

Lifeplus Health Inc.

Lifestyle Markets and Select Stores

Lifestyle Naturals

Livlite

Loblaws Companies Limited

L'Oca Quality Market

London Drugs

Lotte Shopping Centre

Lowgishop.Com

Lynn Valley Pharmacy

Macdonald's Prescriptions # 3

Marjan Food Distribution Ltd

Medicine Shoppe 175

Medleaf

Meesoo

Meinhardt Fine Foods

Men's Natural Health

Meridian Farm Market

Metro

Mi Tierra Latina

Mindful Wellbeing

Mission Health and Wellness

MJs Natures Best Nutrition Centre Ltd

Modern Meals

Molly's Local Market Inc.

Morchella Market

Mountain Goodness Natural Foods

Naama Beauty

Nada

Nanaimo’s Health Shop Ltd

Natural Source Snacks

Nature Spirit Earth Market

Nature's Choice Foods

Nature's Essence Health Products Inc

Nature's Fare Markets

Nature's Source

Naturiste

Naturiste Inc

Neighbourly Pharmacy

Nesters Market

New Beginnings Apothecary

Nourish Market

Nu-Tea Company

Nutramin Health Ltd

Nutraways / Vitasave

Sample List of RetailersNutriOn

Nutrition House

Nutritionally Organics & Wellness

Nutter's Bulk and Natural Foods

Oh Carolina Cafe/Gooseneck Hospitality

Old Fashion Foods

Oliver Eats Ltd

Oliver Health Foods Inc

One Shop

Optimize Nutrition

Organic Grocer

Organic Warehouse

Oval Integrative Pharmacy

Pacific Rim Nutrition DBA The Vitamin Shop

Panago

Parthenon Market

Pattison Food Group

Pemberton Valley Supermarket

Peninsula Co-op

Pharamsave

Plant Curious

PlantX

Polo Market

Pomme Natural Market

Powerhouse Living Foods

Produce Marketplace

Providence Health Care

Provisions Market

Pure Integartive Pharmacy

Quality Foods Ltd

Quidditas Health Ltd

Ralph's Farm Market / Meridian Farm Market

Regency Pharmasave #1022

REMEDY CAFE

River Valley Health & Wellness

Roberts Creek Wellbeing

Rubicon Pharmacies

Safeway

Sansorium

Sardis Health Foods

Save On Foods

Seaweeds Health Food Store

Shoppers Drug Mart

Simon Fraser University

Simply Delicious

Simply Health

Simply Keto

Sina Pharmacy & Health Centre

Sample List of RetailersSkuxs

Slocan Village Market

Soapstand

Sobeys

Soltopia Elixir + Juice Bar

Spain Gourmet Canada

Squilax General Store and Hostel

StaWell Health Foods

Stay Wild Natural Health

Stoke Markets Ltd

Stong's Markets

Stop & Fill Zero Waste Solutions Inc.

Sungiven Foods Canada

Sunnyside Market

Sunrise market

Sunshine Coast Olive Oil Co.

Sunshine market

Sunshine Smoothies

Suntrust Enterprise Inc

SuperValu

Sweet Cherubim

T&t Supermarket

The Balanced Company

The Big Carrot Natural Food Market

The Clean Crate Company

The Community Farm Store

The Delly UBC

The Gourmet Warehouse

THE LOW CARB GROCERY

The Market Stores

The Old Farm Market

The Other Cupboard Emporium

The Pharmacy Westview

The Retreat Salon & Spa

The Ruddy on Bowen

The Soap Dispensary

The Vitamin House

The Workshop Vegetarian Cafe

Thrifty Foods

Tiggy

Tiggy Delivery Corp.

Touch of Ceylon Holdings Ltd.,

Townsite Fruit & Veg

Triangle Healing Products

Tru Value Foods

True Blue Spirit

True Nosh

True Potential Health

UBC Food Services

Ucluelet Consumers Co-operative

Ultimate Success Weight Loss

United Strangers Coffee

Sample List of RetailersUnited Strangers Corner Store

University of British Columbia

Urban Fare

Urban Grocer

Vegan Supply

Victoria’s Health

Vigour Health & Beauty

Villa Servin

Village food Markets

Vita Health Fresh Market

Vita Save

Vita Vie Pharmacy

Vitabee

Vitality Health Food Store

vitaplus

Vitasave.ca

Volken's Market & Furniture

Welk's General Store

Well Seasoned gourmet foods inc.

Wellington Natural Health LTD.

Wellspring Health

Western Family

Whistler Quantum Health

Whole Foods

www.yeswellness.com

Yeg Original

Yogi-House Nzt Inc.

Yyoung Medicine Mart Inc

Yyoung Wellbeing

Learn, Discover, RISE!

Top Attended CHFA NOW Conference Sessions

1. CHFA Launch Pad

2. Building Post Pandemic Success in Retail

3. Through and Organic Lens

4. Future Proof Passport: Building and Scaling to Move Beyond Competition and Elevate Impact

5. Health, Wellness & the Canadian Consumer

Congratulations to this year’s CHFA Launch Pad WINNER – Aeyron

Wellness Up & Away!

Marketing NOW Media & Promotional Activities

Marketing, Media & Promotions Overview

Promotional Objective

Drive excitement for our return to in-person events highlighting new show experience, activations, and social proof (look who’s coming!)

Educate on all health and safety protocols and procedures to overcome any hesitation about attending CHFA NOW.

Strategy Leverage a combination of past and present content to create feelings of nostalgia and excitement that created a can’t miss experience.

Campaign Dates February 1 – April 24

Execution Our 360-marketing campaign included a mix of digital marketing, print ads, PR

What Was NEW

Digital pre-show guide

CHFA NOW Virtual lead in-events

Live from the Floor Podcast Sessions

Maple Trends Edit

Social Media Marketing Organic & UGC Tool Kit For All Stakeholders

Media Canadian Grocer CNHR Grocery Business Magazine Thrive Western Grocer

Email Marketing Engagement campaign for all

registered attendees Conversion campaign for non-

registered Bi-weekly Industry Pulse reminders Banner ads in e-weekly and Reg

Report

Web Chfanow.Ca Dedicated Website Home Page Banner Ads On Chfa.Ca Optimized & Content Rich Landing

Page Optimized SEO

Direct Selling Attendee Call Campaign B&D Promotional Support Tool Kit Exhibitor Support Tool Kit

Content Marketing Show teaser video Trade Editorials Pre-Show Digital Guide Post-Show Trends Recap CHFA NOW Digital Lead In Events Attendee Contest

PR/Influencers Maple Trends Edit Influencer Outreach Regional News Pitch

CHFA NOW 360 MARKETING PLAN

Digital Show Guide

Number of Views 2,687

Average Time Reading 7 minutes

# of Links Clicked 494

Most Viewed Pages

Conference ScheduleBrand School ScheduleCelebration Stations/Happy Hour

Shared out two weeks before the show, the show guide helped attendees plan their show on conference and show days.The guide was viewed 1,154 times before the show began!

Social (Media) Butterfly

Total Number of Followers 39,895

% Follower Growth Over Period 3.01% (1,166 new followers)

Total # of Impressions 3,968,802

Avg. Engagement Rate 5.13%

# of posts using #CHFAnow 2,084

Our organic social campaign focused on daily postings across all CHFA channels including LinkedIn, Instagram, Facebook and Twitter driving excitement for exhibiting brands, new activations, important health & safety info and reminders why this community is so great when we Rise Together!

Campaign Period Feb 1- Apr 24

You’ve Got Email

Total Email List Size 12,023

# of Emails Sent 19

Avg. Open Rate 46.1%

Avg. Click Through Rate 4.8%

Avg. Click Through Rate Ads 7.1%

Show Day Promotional Emails

Avg Open Rate: 50%Avg. Click Through Rate: 3.9%

Top Most Popular EmailsSubject Line: Special Contest for CHFA NOW Vancouver Attendees!55.2 % Open Rate, 6% CTR

Most Clicked EmailSubject Line: CHFA NOW Vancouver KICKS OFF TODAY!54.2% Open Rate, 10.77 % CTR

Leveraging our new brand voice and tone our weekly emails designed to drive attendance and engagement resulted in +9.4% avg. open rate from our last show!

Campaign Period Feb 1- Apr 24

The Place for all things NOW!

Page Views Avg. Time on Page

Landing Page 34,172 48 sec

Conference Schedule 12,437 1m 46s

Exhibitor List 9,983 1m 53s

Product Showcase 2,165 2m 12s

Award Page 998 38s

Launch Pad 2,510 58s

We only drove organic traffic to our site – the numbers represent a qualified audience

chfanow.ca provides valuable information for both attendees and exhibitors on all things NOW. This year, we focused on adding new, dynamic content to help our community plan their show experience building excitement for the event.

Campaign Period Feb 1- Apr 24Campaign Period Feb 1- Apr 24

NEW Trends Recap!!

Working Dollars: Paid Media

Wanting our media dollars to work as hard as they

could, we invested our media spend in trade

publications driving awareness for the show across a

highly targeted and engaged audience.

From January-April a combination of print ads, e-

blasts, banner and newsletter ads were purchased with

the following publications:

Grocery Business Magazine

Western Grocer

Canadian Grocer

CNHR

Thrive

Build the Buzz: PR & Influencer Campaign

Who doesn’t love a little media exposure? To generate buzz before, during and after the show we

launched a PR and influencer outreach campaign capturing media attention for exhibiting brands

and trends at CHFA NOW.

• Pre/Post-show trends editorial in Western Grocer

• Show announcements across trade publications

• Outreach to 55+ regional media outlets

• Maple Magazine curated on-site influencer tour

• Hosted 46 press and influencer contacts on site - notables:

• Daily Hive Vancouver

• Erin Ireland (plant-base food influencer social footprint of 250K+)

• Canadian Grocer

• alive Magazine

• Well Daily

• Good Life Vancouver

Exhibitor ToolkitComing together as a community is what makes our show a success! To

help our exhibitors get the word out, we provide a toolkit with our fresh

new branding to spread the word about CHFA NOW Vancouver.

What was in the toolkit?

• A variety of social media images

• Social media post templates for you to customize

• Logo files and brand guidelines to help you customize your own

assets

• Email banners

• Email templates

• Retailer invites

• Email signature

• Website Banners

• Animated gifs/videos

DIAMOND

Thank You to Our Incredible Sponsors!

PLATINUM

GOLD

SILVER

MEDIA

Thank You!For questions or comments on membership, more information on CHFA NOW events including sponsorship opportunities, please email sales@chfa.caFor questions or comments on CHFA NOW Vancouver 2022, please email events@chfa.ca

CHFA NOW Toronto 2022 Exhibit Sales & CHFA NOW Vancouver 2023 Rebook are open.

Book your booth today!