The Dutch and the VOC (Dutch East India Company) in the Persian Gulf: material and cultural...

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1 The School of Oriental Studies, University of London WORD COUNT: 5,436 Nicolette Krajewski/Student ID 156135/MPhil-PhD/December 2011 Directed Readings/0.5unit/Dr Geoffrey King/Credit essay for MPhil year 2011-12/15PARH037 The Dutch and the VOC (Dutch East India Company) in the Persian Gulf: material and cultural transfer. This essay will aim to outline the structure and function of the VOC (Vereenigde Oost- Indische Compagnie or Dutch East India Company), how the VOC and other Dutch individuals came to be in the Gulf, what broad circumstances preceded this arrival and presence, where the VOC’s main strongholds and entrepots were in that area, how the area’s cartography evolved during the period of its presence and what the resultant material and cultural transfer in as well as out of the area was as a consequence of the VOC’s presence. Necessarily, in this essay for reasons of brevity the focus has been kept mainly on the VOC’s operations in Persia, which are the most widely published to date and give the most informative view of material and cultural transfer into and out of the area. With regards to mapping, we will use the early map of Arabia Felix and the Persian Gulf shown in fig 1 as the base case for subsequent Dutch expansion of cartographic knowledge. Though not Dutch in origin, this is one of the earliest separate maps of Arabia and shows the land surrounding the Red Sea and Persian Gulf as well as parts of Egypt.

Transcript of The Dutch and the VOC (Dutch East India Company) in the Persian Gulf: material and cultural...

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The School of Oriental Studies, University of London WORD COUNT: 5,436

Nicolette Krajewski/Student ID 156135/MPhil-PhD/December 2011

Directed Readings/0.5unit/Dr Geoffrey King/Credit essay for MPhil year 2011-12/15PARH037

The Dutch and the VOC (Dutch East India Company) in the Persian Gulf: material and cultural transfer.

This essay will aim to outline the structure and function of the VOC (Vereenigde Oost-

Indische Compagnie or Dutch East India Company), how the VOC and other Dutch

individuals came to be in the Gulf, what broad circumstances preceded this arrival and

presence, where the VOC’s main strongholds and entrepots were in that area, how the

area’s cartography evolved during the period of its presence and what the resultant material

and cultural transfer in as well as out of the area was as a consequence of the VOC’s

presence. Necessarily, in this essay for reasons of brevity the focus has been kept mainly on

the VOC’s operations in Persia, which are the most widely published to date and give the

most informative view of material and cultural transfer into and out of the area. With regards

to mapping, we will use the early map of Arabia Felix and the Persian Gulf shown in fig 1 as

the base case for subsequent Dutch expansion of cartographic knowledge. Though not

Dutch in origin, this is one of the earliest separate maps of Arabia and shows the land

surrounding the Red Sea and Persian Gulf as well as parts of Egypt.

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Fig 1: Munster, Sebastian. Tabvla Asiae VI. Basle, 1542, Ptolemaic map showing the Persian Gulf. Latin text.1

Figures 2 and 3 give us examples of maps drawn of Arabia Felix and the Persian Gulf by the

Dutch cartographer Berthius in the period immediately preceding the VOC’s arrival at

Gamron (Bandar Abbas, see figs 15 and 16). The Dutch has already established an active

presence in the Indian Ocean, but the Portuguese at this point still controlled the Strait of

Hormuz and therefore by default the Gulf area. The overall quality of Berthius’ cartography is

broadly accurate, but the detail is still naïve and incomplete. These maps serve to give us an

opening encounter with what was known by the Dutch of the Gulf area shortly before 1623,

                                                                                                                         1  Image  courtesy  of  www.iranian.com.  The  layout  of  this  map  is  based  on  the  geography  of  Claudius  Ptolemy  of  Alexandra,  AD90-­‐168,  a  Greek  scientist,  which  formed  a  foundation  for  early  modern  mapping.  Munster  (1488-­‐1552)  was  a  German  cartographer,  cosmographer,  mathematician  and  Hebrew  scholar.  In  1544  he  published  the  Cosmographia,  which  was  the  earliest  German  description  of  the  world.  This  volume  would  be  reissued  in  multiple  languages  and  versions  for  nearly  a  century  after  first  publication  by  his  step-­‐son  Henri  Petri  (last  Petri  version  1628).  He  taught  at  the  Universities  of  Heidelberg  and  Basle.  

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and which show significant headway over the map in fig 1 which dates from only 75 years

earlier.

Fig 2. Map of Arabia, drawn five years before the time of the Dutch VOC presence in the Gulf area. P Berthius, 1618.2

                                                                                                                         2  Copper  engraving,  9.5x13.5cm,  www.sanderusmaps.com,  verso  text  in  French.  Van  der  Krogt  Vol  III,  8180:342.  From  ‘La  Geographie  Recourcie’,  1618.  

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Fig 3. Map of Persian Gulf, drawn seven years before the time of the Dutch VOC presence. Ormus Regnum, Petrus Berthius, Amsterdam, 1616, first edition. Bahrain marked by ‘Baharem I’. Hand-coloured engraving.3

Another early map of the Arabian peninsula and Persia was made by the Dutchman Jocodus

Hondius and published in Amsterdam around 1610, as shown in fig. 4 below. Hondius was

an accomplished Flemish engraver and instrument maker who moved from London to

Amsterdam in 1593. He succeeded Gerard Mercator in his atlas-publishing business and

headed a successful firm of cartographic publishers, which carried the publication of

Mercator’s Atlas into its fourth generation4.  

                                                                                                                         3    La  Geographie  Recourcie.  9.5cmx13.5cm.  Copper  Engraving.  www.sanderusmaps.com.  Published  in  Van  Der  Krogt,  Utrecht  University,  2000.  Berthius  published  many  volumes,  mostly  maps  but  also  of  drawings,  through  publishers  Elzevier  and  Hondicus  of  Amsterdam  during  the  early  seventeenth  century.  4  Nebenzahl,  K  2004  p.72  

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Fig 4: Map of Persia and Gulf by Dutch mapmaker Jodocus Hondius, c.1610, hand-coloured engraving.5

In tracing the production and distribution of these early Dutch maps we begin to see a

narrative of the constitution of early modern Europe and its understanding of world

geography through the impetus for trade, highlighting the crucial part that mapmaking played

in this process. Increasingly, the most up-to-date maps, charts and globes were produced

not under the direction of imperial courts, as had been the case in Spain and Portugal, but to

the requirements of commercial companies such as the VOC. As Brotton points out6, the

most respected geographers working in the late sixteenth century owed their allegiance not

to their crowns but to the nascent joint-stock companies which based themselves in the

metropolitan centres of early modern Europe. The maps of earlier geographers had

deliberately exploited the partial and often conflicting accounts of distant territories in order to

create politically and commercially compelling ‘imaginative geographies’7 which convinced

                                                                                                                         5  http://www.cais-­‐soas.com/CAIS/Images2/persian_gulf/Iran_Map_Hondius_1610.jpg  6  Brotton,  J  1997  p.181  7  Brotton,  J  1997  p.182  

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backers with a mixture of ‘aesthetic beauty and loudly proclaimed scholarly wisdom’8. The

processes of mapping that evolved during the early decades of the seventeenth century

gradually eroded this perception, based as it was on very shaky ground, as the joint-stock

companies were hardly interested in speculating on commercially valuable and

geographically distant places. What mattered to them were accuracy, objectivity and a

systematic mapping of strategic territory.

Maps and illustrations from the pre-VOC period indicate the extent of the impact that the

Portuguese were having on trade throughout the Indian Ocean. Almost a century earlier, Piri

Re’is9, a commander of the Ottoman fleet who also became a great cartographer, said10 as

part of his description of Hormuz, whose strategic location at the entrance to the Gulf made it

a vital conduit in the movement of merchandise between both the Indian Ocean and also the

Mediterranean:

‘But now the Portuguese have reached this place and they have built a fort on that cape. There they wait and collect tolls from ships that pass. You have now learned the circumstances of this place. The Portuguese have overcome them all and the khans of the island are filled with their merchants. In fall or summer, no trading takes place unless the Portuguese are present.’11

The Dutch were, however, already watching avidly: even in the late sixteenth century, Dutch

merchants were looking for direct access to the spice trade. As social, political and economic

life in the Netherlands became more dynamic, the demand for an atlas of cities became

                                                                                                                         8  ibid  9  Piri  Re’is  was  the  nephew  of  the  illustrious  Turkish  admiral  Kamel  Re’is,  sailed  with  his  uncle  until  the  admiral’s  death  in  1511  and  then  became  his  successor.  He  is  remembered  for  his  atlases  of  fine  sea  charts  and  two  survuvng  fragments  of  world  maps  he  drew  in  the  early  sixteenth  century.  Nebenzahl  K  2004  p.60.  10  Around  1521  11  Piri  Re’is  Kitab-­‐I  bahriye  I  1988  p.97-­‐9,  see  also  Brotton  1997  p.113.  The  Ottoman  gathering  of  geographical  information  for  the  completion  of  the  Kitab-­‐I  Bahriye  was  carried  out  at  the  same  time  as  the  collection  of  commercial  information  on  the  adverse  effects  that  strategic  Portuguese  possession  of  commercially  vital  cities  such  as  Hormuz  was  having,  not  only  on  the  revenues  of  the  Ottoman  Empire  but  also  on  the  trade  of  the  Mediterranean  more  generally.  The  Portuguese  capture  of  Hormuz  in  1515  signalled  a  fair  measure  of  Portuguese  pre-­‐eminence  in  Indian  Ocean  trade,  in  practice  forcing  local  traders  to  purchase  cartazes  which  obliged  them  to  pay  customs  duties  on  all  merchandise  direct  to  the  Portuguese  authorities.    

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apparent. Flemish mapmaker Frans Hogenberg conceived and issued the first publication

designed to portray in detail the trading ports of the world, and together with Georg Braun of

Cologne produced one of the era’s best-seeling works, Civitates Orbis Terrarum (Cities of

the World).

Fig 5. Engraving of Portuguese Hormuz, hand-coloured engraving, part of a set of four of Portuguese overseas ports, Hogenberg (1538-90) and Braun (1541-1622), Cologne 157212.

One individual in particular had a great bearing on how events surrounding trade were to

unfold for both Portugal and the Netherlands in the early 17th century, and in the series of

events leading to the arrival of the VOC in the Gulf: Jan Huygen van Linschoten (see fig. 6).

                                                                                                                         12  Nebenzahl,  K  2004  p.82.  Flemish  mapmaker  Frans  Hogenberg,together  with  Georg  Braun  of  Cologne,  designed  and  published  Civitates  Orbis  Terrarum  (Cities  of  the  World),  six  folio  volumes,  of  which  the  first  was  published  in  1572.  The  remaining  five  volumes  took  a  further  fifty  years  to  complete.  

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Fig 6: Jan Huygen van Linschoten, 1563-161113

Van Linschoten was a Dutch protestant merchant, traveller and historian born in Haarlem,

Holland and sent by his parents to Seville in 1579, at the age of sixteen14. He spent part of

his career in the service of the Portuguese as secretary to the Archbishop of Goa (1583-89).

In the markets of Goa15, he saw Chinese blue and white porcelains, and though he never

went to China he was able to collect reasonably sound information about the commodity,

indicating that the porcelain was produced ‘inland’ (as Jingdezhen was) and that only the

second-grade export ware was sent abroad. The best pieces, ‘so exquisite that no crystalline

                                                                                                                         13  http://www.dbnl.org/tekst/algr001disp04_01/algr001disp04_01_0001.php  14  Nebenzahl,  K  2004  p.84  15  Nebenzahl  refers  to  ‘Golden  Goa’,  the  political,  economic  and  social  capital  of  Portuguese  India.  In  size  and  significance,  it  was  secondary  only  to  Lisbon.  2004  p.84  

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glass is to be compared with them’ were kept at home for the court16. Indeed, Dutch readers

first learned about Chinese porcelain in 1596 through Van Linschoten’s monumental tome

‘Itinerario’, which inspired the coming generation of Dutch world traders. In publishing this

book, Van Linschoten is also credited with copying top-secret Portuguese nautical charts and

also Portuguese sailing guides, which enabled the passage to the elusive East Indies to be

opened to the English and the Dutch, and thus allowing the British East India Company and

the VOC to break the sixteenth century monopoly that the Portuguese had on Indian Ocean

trade. The sailing guides were particularly useful, as they provided the best sailing routes to

the East Indies and its lucrative spice trade, as well as the route from port to port once there.

Upon his return to Amsterdam, van Linschoten published these documents together with

maps and his own descriptions of the area in his monumental ‘Itinerario’. Few books have

had greater influence on Dutch historical events, and van Linschoten is still widely regarded

as a key eyewitness of the Portuguese-Asian empire at its pinnacle, and as an individual who

had a significant impact on the movement of the epicenter of European expansion from the

Iberian peninsula in favour of England and Holland17. Furthermore, Van Linschoten’s work

was a significant advance of the mapping of India and the Middle East.

                                                                                                                         16  Brook  T        2008    p.63  17  In  1604,  van  Linschoten  published  an  abridged  version  of  Itinerario,  called  Icones  et  Habitus  Indorum,  which  contained  36  engravings  previously  published  in  Itinerario  together  with  Latin  captions.  Van  der  Boogaart  2002.  

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Fig 7: Map of Asia by Jan Huygen van Linschoten 1596, hand-coloured engraving.18

The surprising revelation of Hondius’ map in fig 4 is the closeness of the representation of

the Arabian peninsula to that on a modern map, when compared with other engraved maps

of this period, but drawn without the benefits of van Linschoten’s Portuguese intelligence. By

contrast, Van Linschoten’s Itinerario maps such as that in fig 7 are styled after Portuguese

portolan charts of the sixteenth century, and even in printed form, these maps retain the lush

decorative flourishes of their sources. Van Linschoten’s Itinerario illustrations are equally

lush, often fanciful, and vividly portray Indian Ocean life in the early seventeenth century.

Examples are shown in figs 8 and 9 below.

                                                                                                                         18  http://www.cais-­‐soas.com/CAIS/Images2/persian_gulf/Jan_Huygen_Van_Linschoten_1596WM.png.  Amsterdam,  1596,  hand  coloured.  20.5  x  15  inches.  From  van  Linschoten’s  Itinerario.    

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Fig 8. An engraving from Jan Huygen van Linschoten’s Itinerario. Hand-coloured engraving entitled ‘Ships which the Portuguese and their enemies the Malabars use in war and for trade’.19.

Fig 9: Another Jan Huygen van Linschoten engraving from his Itinerario showing Arabian sailors, ‘whom the Portuguese entrust with the command of their ships, in which they usually live with their wives’20.

                                                                                                                         19  www.vocmaps.com  Taken  from  van  Linschoten’s  Itinerario,  1598.  20  Van  den  Boogaart,  E  2003  p.96  

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Clearly, once the Dutch VOC arrived in the Persian Gulf area with van Linschoten’s practical

information at their fingertips, a trading opportunity such as the profitable Portuguese

activities underway at Hormuz was all too tempting to resist fighting for.

However, to understand more, we need to go back a little and look at how the VOC came

into being. In late sixteenth-century Holland, a number of separate companies (Voor-

Compagnieen or ‘pre-companies21’) initially tried to establish trade routes in the Indian

Ocean. In 1602 a merger was agreed, and from this point forward the monogram of the VOC

symbolized one of the most powerful and prestigious combinations of trade and political

objectives that the commercial world of the Indian Ocean had witnessed. Its primary

objective was to gain control over the Spice Islands in Southeast Asia, and once the Dutch

had firmly established themselves there, they began to develop their commercial network in

other parts of Asia. The company’s constitutional structure retained many archaic features

which had originated in the Dutch urban environment. The system of collective decision-

making through committees and councils with delegated authority possessed a logic quite

distinct from what had gone before, which consisted of a group of diverse individual Asian

merchants pursuing their separate economic interests, together with an ever-increasing

Portuguese presence, but in the name of the King. The VOC (as well as the equivalent

French and English Companies) rapidly discovered that the whole Indian Ocean had a

structural cohesiveness created by the natural rhythm of the monsoon winds, and by the

economic interdependence from one region to another. This encouraged the VOC to follow

the ‘natural contours of the commercial geography’22 in designing a co-ordinated system of

operations stretching from Arabia Felix, the Red Sea and the Persian Gulf to the South China

Sea.

                                                                                                                         21  Parthesius,  R     2010    p.34  22  Chaudhuri,  K  N       1985    p.83  

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Only a unique federal state such as the Dutch Republic could have come up with a federal

structure such as that of the VOC: it combined flexibility with strength, and as Brook states,

‘giving the Dutch a huge advantage in the competition to dominate maritime trade to Asia’23.

The incentive was a pure stream of monopoly profits, not interfered with by the state. Within

a few decades, the VOC proved to be the most powerful trading corporation in the

seventeenth century world and the model for the large-scale business enterprises that today

dominate the global economy. The VOC company was controlled and directed by a board of

directors known as the Heeren XVII (the Seventeen Gentlemen or, in short, the XVII) in

Amsterdam who were in turn informed by their local representatives24 on the ground in their

entrepots, and in particular to a governor-general and his council based in Batavia25.

Amsterdam became the European terminal for these commercial activities, and this caught

the attention of the French philosopher Rene Descartes. In 1631, Descartes was in the

middle of a long exile in the Netherlands, having been driven from France as a result of his

controversial ideas. He described Amsterdam that year as ‘an inventory of the possible’.

‘What place on earth could one choose where all the commodities and all the curiosities one

could wish for were as easy to find as in this city?’ 26.

For 136 years, from 1033AH/1623 – 1174AH/1759, the VOC was the single most important

foreign trading firm in Persia, though not unchallenged. Except for the years 1623-3827, most

of the information on Dutch/VOC relations with Persia have to date not been published28,

                                                                                                                         23  Brook,  T   2008  p.16  24  A  local  council  could  however  override  a  director,  and  did  so  on  many  occasions.  This  collegial  form  of  management  proved  both  flexible  and  effective  in  the  absence  of  a  rapid  means  of  communication  with  Batavia  or  with  the  XVII.  The  same  council  system  existed  at  the  trading  stations  that  depended  on  Bandar  Abbas,  such  as  Isfahan  and  Basra.  25  Modern-­‐day  Jakarta  in  Indonesia.  26  See  Braudel  F    1992  p.30,  also  Brook,  T  2008  p.8  27  Dunlop  1930  28  Most  of  the  documentation  remains  unpublished  in  the    national  archives  (Algemeen  Rijks  Archief  in  the  Hague,  though  some  reports,  journals  and  letters  by  individual  Dutch  travellers  to  Persia  have  been  published,  for  example  Hotz  1908,  Roobacker,  van  Dam,  Valentijn,  Floor  1979a,  1982,  1982,  1984,  1986)  

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although a few studies have been based on these documents29. From these, we know that

the early Persian VOC directorate included not only Iran but also Basra, Bushehr and

Muscat. However, the overall period of VOC influence was relatively short-lived, and by 1753

the directorate included only Kharg Island and Bandar Abbas. The head of the Persian

directorate was based in Bandar Abbas30. The VOC maintained trading stations in Bandar

Abbas (1623-1765) and Isfahan (1623-1745) as well as rest houses in Lar and Shiraz31. It

also had trading posts in Kirman (1659-1758) and Bushehr (1734-1753). When the Bushehr

office was closed, one was opened on Kharg Island which lasted until 1766. The VOC was

only intermittently present in Basra between 1645 and 175332. There is also very little

information about the Dutch, occasionally called Valandis or Holandis33, in Persian sources

perhaps because many of the state records were destroyed by the Afghans in the mid-18th

century and also perhaps because merchants were of little interest to the Persian upper

classes. That Persians visited Holland is clear from Francois Valentijn’s comment that he

‘need not describe the Persians, neither how they are dressed nor their nature, because

there are many of them in Amsterdam, where one can see them every day’34.

Fig 10. Emblem of the Dutch East India Company, or VOC35

                                                                                                                         29  Floor  1978b,  1979b,  1980,  1983c,  1987  30  Floor  W  in  Potter  L   2009  p.236  31  In  Shiraz,  the  VOC  also  had  a  winemaker  to  ensure  the  necessary  supply  of  wine  for  export.  32  Floor  W  in  Potter  L   2009  p.237  33  www.iranicaonline.org  34  Valentijn,  F  1726  p.208  35  The  VOC’s  monogram  became  the  best-­‐known  company  trademark  of  the  age,  possibly  in  fact  the  first  global  logo.  The  company-­‐wide  monogram  consisted  of  the  company’s  three  initials.  Each  chamber  then  added  their  own  initial  above  or  below  the  VOC  initials,  e.g.  the  Delft  Chamber  placed  its  ‘D’  (Delft)  below  the  bottom  point  of  the  ‘V’.  

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Although the Dutch did not arrive in the Persian Gulf until 1622, there had already been

significant Dutch contact with that part of the world. Prior to this date, Dutchmen had come to

the region as part of Portuguese operations (such as van Linschoten, see above) rather than

to advance Dutch interests36, as until 1594, as we have seen, direct maritime voyages from

Europe to Asia were a Portuguese-enforced monopoly. Shah Abbas I’s37 ambassador to the

European courts, Zayn al-Din Beg, had visited the Netherlands in 1608 to ask for technical

and military assistance. However, the Dutch were not at this stage ready to start operations

in Persia. The VOC directors had received word in 1608 that the king of Hormuz had risen

against the Portuguese, and so they wrote to their admirals in India that ‘if this be true, you

will try to conclude an alliance with this king so that we may secure the trade of Persia. You

will also try to get a substantial cargo of raw silk from Persia, if this is possible, as well as

other goods which may be profitable here’.38 The reason for this particular interest in raw silk

was that because by that time, Amsterdam had become a major centre of the European silk

industry. Although Dutch-Persian trade relations did not immediately commence, as the VOC

first had to build military and financial strength to combat the Portuguese39, several wheeler-

dealers including Sir Robert Sherley40 and other Dutch competitors tried to promote Dutch

silk trade with Iran in the years subsequent to this pronouncement. Silk as a commodity was

also a good fit with the VOC’s inter-Asian network; all the Chinese silk bought at Pattani in

Thailand since 1609 was needed for trade with Japan, meaning that the VOC were hungry

for Persian silk, which it needed for the European markets.

Hormuz was commercially and strategically an obstacle that had to be overcome if access to

Persian silk was to be achieved. After a lengthy naval campaign against the Portuguese

lasting more than thirty years, Hormuz was captured from the Portuguese in 1622 through

                                                                                                                         36  Van  Linschoten’s  account  of  his  1589  voyage  to  Asia  and  especially  to  the  Gulf  was  influential  throughout  Europe  and  heightened  Northern  European  interest  in  direct  trade  with  Asia  and  Persia.  In  his  account,  he  details  both  the  riches  that  could  be  gained  as  well  as  the  weakness  of  the  Portuguese  that  could  be  overcome.  Van  Linschoten,  J  H.    London  trans.  1885.  37  Shah  Abbas  I  r.1588-­‐1629  38  National  Archives,  The  Hague.  VOC  478  (Amsterdam,  11  April  1608).  39  And  at  this  time,  trade  with  Mukha,  Ceylon  and  Surat  were  still  of  greater  importance  than  that  with  Persia.  40  Floor,  W  in  Potter,  L    2009  p.235  

16    

rare co-operation between the Dutch and the English in order to open the Persian silk

market, which neither party felt strong enough to achieve on its own. Although this event can

mainly be attributed to the English East India Company’s officials in Surat giving plentiful

assistance to the forces of the Shah of Persia, it turned out to be more than just a political

incident, as it marked the entry of both the English and the Dutch to the Middle Eastern

markets through the back door of the Indian Ocean. An armada of nine ships under Admiral

Jacob Dedel sailed from Batavia in September 1621 to co-operate with the English fleet

against the Portuguese, but the fleet arrived too late, and Hormuz had already been taken.

Fig 11. Shah Abbas welcoming foreigners to his court, from a ceiling fresco at the 40-Column Palace, Isfahan41

The lifting of Portuguese control of the Strait of Hormuz immediately stimulated the trade of

Gamron, or Gombroon (Bandar Abbas) on the opposite mainland, and the VOC set up a post

there in 1623 having the same year sent an ambassador and experienced merchant, Hubert

Visnich, to Shah Abbas. The Dutch expected trade to be lucrative,  and Visnich was given the

                                                                                                                         41  The  painting  shows  Shah  Abbas  enjoying  dancing  and  wine  with  his  courtiers.  The  Safavids,  in  accordance  with  strict  religious  decrees,  had  banned  the  use  of  musical  instruments  and  the  consumptions  of  alcoholic  drinks  for  the  general  public.  However,  as  this  painting  shows,  the  ban  clearly  did  not  stretch  as  far  as  the  court.  

17    

mission to sail to Mocha with a valuable cargo to sell in Persia. He was also to keep track of

other potentially profitable business ventures in Persia and tasked with negotiating trade

permissions with the Shah. In June of 1623 Visnich arrived in the port of Bandar Abbas and

traveled overland to the Shah’s court in Isfahan, with the aim of establishing a trading post

there42. He was received well, quickly becoming a favorite of the Shah. There was genuine

bilateral interest: the Persians saw the Dutch with equal enthusiasm, in the optic of a

potential outlet for Persian products, whereas the VOC saw the Persians as a link in the

greater chain of Asian trade. The company proceeded to open a rest house at Lar for VOC

caravans moving between Isfahan and the coast at Hormuz43. The most important

commodity to be provided by the VOC to Persia was pepper, but aside from this there was a

wide and variable list which included spices, textiles, tin, camphor, Japanese copper,

powdered and lump sugar, zinc, indigo, sappanwood, chinaroot, gum lac, bezoin, iron, steel

and sandalwood. In contrast, and as well as silk, the Persians exported specie (gold and

silver, such as the silver coin in fig 12, to be compared with the VOC emblem in fig.10)44,

dried fruit, pistachios, almonds, hazelnuts, madder, wine and rose water from Shiraz, and

medicinal drugs. Trade was conducted through brokers, and merchants usually received

credit45.

                                                                                                                         42  www.iranicaonline.org.  Lockhart  xxxx  p.381,  Hotz  1908  p.136-­‐7.  43  Hotz  1908  p.47  44  exported  illegally  at  first  by  the  VOC,  see  www.iranicaonline.org    45  a  variety  of  drafts,  money  orders,  and  the  like  were  used.  See  Floor,  1978b,  Ch  1.  

18    

Fig X: Coin minted in Persia 1654/5 for Shah Abbas II (1642-66) showing the Colombo City VOC/C countermark, silver, reverse AH year 1065, 23mm diameter, recto/verso46.

During this period, stimulated by the VOC operations and activity in the Persian Gulf, Dutch

travellers brought back an increasing number of Persian manuscripts to Holland. Thomas

Erpenius (1584-1624) and Jacobus Golius (1596-1667) both of Leiden University, acquired

better knowledge of Persian through their study of manuscripts in Arabic. Golius’ extensive

personal library was sold at auction twenty-five years after his death and via Narcissus

Marsh, Archbishop of Armagh, it was eventually bequeathed to the Bodleian Library in

Oxford47. Levinus Warner published a collection of Persian proverbs with translations48 and

bought a large number of manuscripts in Persian, as well as in Arabic and Turkish. These

manuscripts still form the basis of the most important part of the University of Leiden’s

collection of oriental manuscripts.

                                                                                                                         46  This  coin  was  authorized  by  Shah  Abbas  II  to  continue  in  circulation  after  1660  as  18  stuivers  in  Dutch  Ceylon.  The  coin  is  known  as  the  ‘Abbasi  of  4  Shahis’.  Minted  at  Shamakha,  Persia.  Private  collection  of  Jan  Lingen,  published  www.lakdiva.org  47  McCarthy  pp.25,27,49)  48  Proverbiorum  et  Sententiarum  Persicarum  Centauria  Leiden  1644  

19    

Fig 19: The Great Bazaar at Isfahan, drawing by G Hofstede van Essen, 170349.

Shah Abbas appreciated the fine arts, and in his self-appointed role as patron even had

some Dutch artists working for him in his court, of which one was Jan van Hasselt50. Joost

                                                                                                                         49  Universiteitsbibliotheek,  Leiden  and  www.voc-­‐kenniscentrum.nl.  Hofstede  van  Essen  was  a  contemporary  of  de  Bruijn’s  (1652-­‐1727,  best  known  for  his  drawings  of  Persepolis),  and  spent  a  major  part  of  his  career  in  the  Ottoman  Empire  and  in  Persia.  He  visited  Palmyra  in  1691  and  submitted  drawings  from  this  to  de  Bruijn’s  book  ‘Travels  in  the  Principle  Parts  of  Asia  Minor’,  1698.  Examples  of  Hofstede  van  Essen’s  work  can  be  found  in  the  Fitzwilliam  Museum,  Cambridge  and  the  British  Museum  in  London.  

20    

Lampen was another painter working in Isfahan in 1630, and Barend van Sichem probably

painted the murals at All Saviour’s cathedral in the suburb of Jolfa in 1639-4051, as shown in

fig 14. Hofstede van Essen’s engraving of Isfahan is shown in fig.13. A number of Dutch

jewelers were also active, including a diamond cutter known as Huybert Buffkens, and also

two goldsmiths, Cornelius Walraven and ‘Claes’, though no work by any of them has been

identified52. Buffkens was appointed to the boyutat-e saltanati at a salary of Dfl.1,000 per

annum. He died in Isfahan in 165653.

Fig 14: Mural in Jolfa Church, near Isfahan, showing the Christian Resurrection, attributed to Barend van Sichem, 1639-4054

                                                                                                                                                                                                                                                                                                                                                                                           50  Van  Hasselt  has  travelled  to  Isfahan  via  Aleppo  and  Damascus  together  with  the  famous  Italian  traveller  Pietro  della  Valle.  He  probably  arrived  at  Isfahan  in  1617  and  was  appointed  court  painter  by  Shah  Abbas  I.  He  acted  as  a  mediator  between  various  VOC  delegations  and  the  Persian  Court,  and  the  Shah  twice  sent  him  to  the  Netherlands  with  a  delegation.  In  the  seventeenth  century,  several  painters  followed  van  Hasselt’s  lead:  documents  mention  more  than  ten  names  of  Dutch  painters  in  Persia,  the  most  important  of  which  was  Philips  Angel.  In  1655,  Angel  returned  to  Batavia.  Of  his  works,  only  the  panorama  of  Persepolis  survives.  See  van  Gelder  J  H  1994  p.59.  See  also  Vermeulen  1979  p.134-­‐41.  51  Floor,  W   1979  p.147-­‐48  52  Leupe  1873  p.262  53  www.iranicaonline.org    54  http://iran.fouman.com/Y/Picture_View-­‐Paintings_Jolfa_Church_Resurrection.htm  

21    

In terms of trade, soon after Visnich’s visit, the Shah signed the treaty, allowing the VOC the

right to open trading ports in Persia. The Company was not only given fixed prices, but

allowed unlimited import without having to pay taxes. The authorities back in the Dutch

Republic were, needless to say, very pleased with this outcome at first, although

subsequently Visnich discovered his mistake in having agreed to pay a higher fixed price for

Persian silk than the going market rate55. Furthermore, the English also had a strong

presence here and were often a threat to the VOC. The factories in Bandar Abbas became

very active, selling European and Asian imports brought by the Dutch (and English) against

fine wool from the province of Kirman, thoroughbred horses and above all, silver. The VOC

also provided an active demand for Persian raw silk until the mulberry plantations of Bengal

opened up a cheaper and more secure source of supplies in the 1650s. From its origins and

status as a minor fishing village in the early seventeenth century, Bandar Abbas became the

most important port in the Persian Gulf and it remained so until about 1750. However, after

Shah Abbas died in 1629, relations between the Persian court and the Dutch changed. On

his death, all trade contracts in Bandar Abbas had to be renegotiated, and the Dutch

infuriated the English by agreeing to pay higher prices for silks, carpets, pearls and horses,

thus pricing the English out of the market and heralding the Dutch superiority in the Persian

Gulf. In the mid-1630s, the VOC directors stepped up their efforts to corner the Persian silk

market; the VOC’s factors in Persia bought up all the raw silk that they could (in 1636, they

bought 1,000 out of a total output of 1,473 bales) in the hope of completely halting the flow of

silks across the Near East to Aleppo, thereby ruining the English and Venetian Levant trades

and making Europe dependent for its silk supply purely on the VOC. Silk was not the only

commodity diverted away from the Mediterranean by the VOC in this way: the same

happened with a number of drugs, including rhubarb, which was at that time prized for its

                                                                                                                         55  Visnich’s  subsequent  complaints  to  the  Persian  court  resulted  in  a  slander  campaign  and  several  murder  attempts.  He  eventually  fled  the  country,  planning  to  travel  to  Holland,  but  was  murdered  in  Turkey  en  route.  

22    

medicinal properties and sourced only from Tibet and other regions of Central Asia, then re-

routed through the Persian Gulf and around Africa by the VOC56.

Fig 15. Bandar Abbas (Gamron), with the Dutch factory in the background, 1704, watercolour. Unknown artist, an employee of the VOC 57.

 

 

 

 

 

 

 

 

 

 

 

                                                                                                                         56  Israel,  J  I  1989  p.153  57  www.vocmaps.com  

23    

Fig  16:  Front  Elevation  and  Plan  of  the  Dutch  Factory,  Bandar  Abbas  (Gamron),  1702.58  

 

In 1645, relations between the Dutch and the Persian court deteriorated. The Dutch

blockaded the port of Bandar Abbas under the command of General van Diemen and

occupied the island of Qesm (see fig.17) in protest against the perceived excessive duties

and other taxes on Persian exports levied since Shah Abbas I had died. Long and tedious

negotiations eventually resumed, but the region also suffered a political deterioration and

instability with the invasion of Persia by several Afghan tribes. Little by little, the Dutch trade

advantages that had once been so compelling were eroded, and so the Dutch began to

distance themselves from the region. By 1725, the Dutch no longer played a dominant role.

                                                                                                                         58  Algemeen  Rijks  Archief,  The  Hague,  Collection  Leupe,  No  865.  Encyclopaedia  Iranica,  www.iranicaonline.org  

24    

Fig  17  :  VOC  drawings  of  the  Safavid  Fortress  on  Qesm  Island,  ca.1645.  Ink  on  paper.59  

 

Surat, Western India, Malabar and the Persian Gulf constituted a single unit of operation in

the organization of the VOC, supplying it with many profitable objects of merchandise for

direct shipment to Europe. The realignment of the trans-continental flow of trade between

1600 and 1750 was striking. Previously, Eastern goods had travelled through the Middle East

and Mediterranean in short stages, passing through many hands on the way and often being

broken up into small shipments. In later periods, the VOC carried these goods in single

unbroken voyages to the central distribution point of Amsterdam, which became a leading

emporium in the West.

The map below in fig 19, by VOC cartographer Joan Blaeu Sr and dated 1662, shows the

further inroads made in regional knowledge over just 50–60 years since the Berthius maps

shown above in Figs 2 and 3, and the van Linschoten map in fig 7. These originally

independent mapmakers of early modern Holland had been absorbed into the institutional

structure of the VOC, an organization that provided ample opportunity for them to exercise

their wisdom in exchange for a specific position and salary. The new model of geographic

production was exemplified in the monumental globes and atlases produced in Holland

throughout the seventeenth century, most famously depicted in the paintings of Johannes

Vermeer, showing maps by Blaeu and Hondius in his work.

                                                                                                                         59  Algemeen  Rijks  Archief,  The  Hague,  Collection  Leupe,  No  866.  Encyclopaedia  Iranica,  www.iranicaonline.org  

25    

Fig 18: Johannes Vermeer, The Geographer, 1669. Oil on canvas.60

The Altas Maior of the great Dutch geographer Joan Blaeu, published in 1662, was

symptomatic of this changing perception of geography. Comprising 12 volumes and 600

maps, the Atlas was a massive intellectual and commercial undertaking. Indirectly its

production had been financed by the VOC, who had appointed Joan Blaeu as its official

                                                                                                                         60  Städelisches  Kunstinstitut,  Frankfurt  am  Main.  The  room  in  the  painting  is  littered  with  signs  of  the  outside  world  :  a  sea  chart  of  Europe  by  Blaeu  hangs  on  the  back  wall,  and  a  globe  published  by  Hendrick  Hondius  on  his  father  ‘s  design  sits  on  the  wardrobe.  The  geographer  poses  as  the  hero  caught  in  a  moment  of  reflection,  trying  to  collate  the  new  geographical  information  pouring  into  Holland  from  all  over  the  globe  as  a  result  of  the  VOC’s  endeavours.  See  Brook  2008  Ch  4  and  plate  4.  

26    

mapmaker in 163861. Employed by the Company and using its growing body of carefully

collated charts and geographical information, Blaeu was an early example of the new breed

of geographer who rejected speculative creativity in the pursuit of a comprehensive and

accurate product.

Fig 19. Map of Arabia Felix and the Persian Gulf by Joan Blaeu Sr, 1662, hand-coloured engraving.62

The contemporaneous maps of Vingboons (see figs 22, 23 and 24) as well as the later maps

in fig 20 below by Valentijn dated 1724-6, and that of van Keulen dated 1753 shown in fig 21,

stand as testament to the further enormous progress in mapping through exploration and

self-interested patronage made by the VOC in Arabia Felix and the Persian Gulf over a

period of just over a hundred years, when compared with the early Berthius and van

Linschoten maps.                                                                                                                          61  see  Koeman,  1970.  Blaeu’s  father,  Willem  Janszoon  Blaeu  (1571-­‐1638)  was  a  profoundly  influential  Dutch  mapmaker,  drawing  a  map  of  the  Dutch  East  Indies  in  1635  which  became  the  standard  for  Netherlanders  during  the  1600s.  By  the  middle  of  the  seventeenth  century,  Blaeu  and  his  sons  were  the  most  prominent  publishers  of  maps,  plans  and  atlases  in  Europe.  Nebenzahl,  K  2004  p.96.  62  www.vocmaps.com  

27    

Fig 20. Valentijn, 1724-6. Map of Persia, showing the Gulf, engraving.63.

                                                                                                                         63  Copper  engraving,  30x38cm,  blank  verso.  From  Oud  en  nieuw  Oost  Indien,  1724-­‐6  in  Landwehr,  1991.  467.5a.  

28    

Fig 21: Van Keulen, c.1753. Map of Persia and the Persian Gulf, engraving.64

                                                                                                                         64  http://www.cais-­‐soas.com/CAIS/Images2/persian_gulf/Persian_Gulf_map_van_keulen_1753WM.png  

29    

Fig 22: Map of Arabia Felix and the Persian Gulf, Johannes Vingboons, hand-coloured engraving 166565.

Fig 23: Map of the Persian Gulf in the region of Basra, c.1660, watercolour, attributed to Johannes Vingboons66

                                                                                                                         65  Dutch  National  Archive,  The  Hague.  www.nationaalarchief.nl      Cat  No  4.VELH619-­‐10  66  19x16cm,  inscribed  ‘De  Golf  van  Persien  No.3’,  from  an  atlas  in  the  British  Library  showing  charts  in  the  VOC’s  patent  region.  It  came  to  London  when  the  BL  purchased  the  library  of  the  Haarlem  collector  Van  der  Willigen  in  1875.  The  atlas  comprises  49  hand-­‐coloured  charts  and  views,  all  in  colour  and  in  the  style  of  Johannes  Vingboons.  

30    

Fig 24: Map of Arabia Felix, the Red Sea and part of the Persian Gulf, c.1660, watercolour, attributed to Johannes Vingboons67

To conclude, it is clear that the Dutch VOC and their Persian and other Persian Gulf-based

operations contributed significantly to advances in cartography of the Persian Gulf region.

During the Dutch Golden Age, geographers and mapmakers became intensely valuable

mediators in the construction of the social and commercial life of early modern Holland, but

there was a corresponding and collateral cartographic benefit for the geographic entities that

the VOC did business with. If there is a tragedy in any of this, it is that, as Brotton points

out68, the map moved from being a source of wonder and mystery to an object that laid claim

to its new status as a transparent image of an increasingly known world, geared to

commercial venture and gain. This is well evidenced by the rapacious commercial activities

of the VOC in the Persian Gulf during this period, and the consequential rapid advancement

in the quality of the region’s cartography by VOC mapmakers. Elsewhere, material cultural

transfer between the early nation states of the Gulf area and Golden Age Holland was strong

over a period of more than a hundred years: from coins to architecture, from Persian

ambassadors in Amsterdam to Dutch painters at the court of Shah Jahan and Dutch religious

frescoes painted in the Christian church at Julfa, there was a bi-lateral cultural fascination

that left an indelible mark.

                                                                                                                         67  From  the  same  series  as  fig  23,  footnote  67.  68  Brotton,  J      1997  p.186  

31    

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Encyclopaedia Iranica:  www.iranicaonline.org

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