TELEVISION SCRIPT

'\ . , \ :' -:'A.;, . -

DATE 4/29/59

SULLIVAN · STAUFFEH . COLWELL 8f BAYLES· INC. P. O. NO. 4879- A

TELEVISION SCRIPT #96

OLIVE [!] FILM D ANIMAnc

SIGHT

1 . OPEN ON WQ}1AN WRITING MARKETING LIST AT SMALL DESK.

2 . FAST ZOOM IN TO ECU OF WOMAN'S FACE REGISTERING MAN' S SPEECH

30 DLSS TO CU NEWSPAPER CL IPPING WITH HEADLINE "AVERAGE HOUSEWIFE HAS HANDS IN WATER 3 HOURS A DAY"

4. CUT TO HANDS WASHING DI SHES

5. CUT TO HANDS WASHING WINDOWS

ONE MINUTE

CLIENrrHE NOXZEMA CHEHTCAL cm'PAN'

PRODUCT NOXZEMA SKIN CRE~

SOUND

WOMAN: Who did you say has her hands in water 3 hours out of every day?

MAN: (v.c.) You do, dear lady: A recent survey shows •••

• • • ho~sewives have their hands water up to 3 hours a day! Look!

Dishes!

Houseliorkl

For more information contact the Archives Center at [email protected] or 202-633-3270

SULLIVAN· STAUFFEIt • COLWELL 8! BAYLES· INC. DATE 4/29/59

TE]~EVISION SCRIPT P. O. NO. 4879-A

o 6. CUT TO HANDS DOING

LAUNDRY IN BAS IN

7. CUT TO MarHER WASHING GIRL TN TUB

eo DISS TO WDMAN AS IN OPENIID SCENE J LOOKING AT HER H.At-IDS

9. CUT TO EClT OF ROUGH, RED HANDS

10. CUT TO WOMAN AT TABLE LOOKING AT HANDS

11. DISS TO NOX JAR ON KITCHEN SHELF

SOUND

Laundry!

Children!

And look at your hands 1 Rough, water-yorn.

o .. All the beauty drowned out of theml

Hands like yours need extra-duty ham care.

.ooJ:ledicated Noxzema care!


SULLIVAN· STAlJFFEIt . COLWELL l~ BAYLES· INC. DATE 4/29/59

TEl~EVlsrON SCRIPT P. O. NO. L879-A

12. ROUGH, CHAPPED HAND TAKES CAP OFF JAR

13. HAND TAKES DOLLOP OF CREAM

14. APPLlES CREAM TO arHER HAND

15. SUPER: "5 MEDICINAL INGRED lENTS"

16. DISS TO HANDS LOOKING BEAUTIFUL

HANDS PICK UP HAIRBOW. SUPER: "LOVELIER HANDS OVERNIGHT"

SOUND

The minute you smooth on medicated Noxzema

you can almost teel it e ••

••• hathe your hands with heali~ power.

Noxzema t s fi va medicinal ingredients work so fast •••

••• your hands look softer, smoother , whiter

lavalier ••• overnight. work show

Let your


· .. DATE L/29/59 SULLIVAN· STAUFFER· COLWELL & 8AYLES . INC.

TELEVISION SCRIPT P. O. 110. L879-A

18 . CUT TO HOTHER TYING BOW ON PIGTAJL OF LITTLE GmL

19. CAMERA CUTS IN CLOSER ON HANDS • • • LITTLE GIRL REACHES IMPULS IVELY FOR MOTHER'S HAND

20. AND PRESSES IT AGAINST HER CHEEK

210 CUT TO JAR AND BOX. SUPER: ''MEDICATED, GREASELESS"

22 . SUPER : "LOVELlER HANDS OVERNIGHT"

SOUIID

in your home, ~ on your hands.

They're for ••• gentleness •••

•• oaud a loving touch!

So for extra duty hand care get medicated, greaseless Naxzema Skin Cream today.

See your hands look lovelier overnight.


DATE 6/ l / SY

SULLIVAN· STAliFFEB . COLWELL I~ BAYLES· INC. P. O. NO. 4288- B

"As Filmed"

#95 Color

O LIVE ~ FILM D ANIMATIC

SIGHT

2 . OPEN ON EClJ OF COCOCN, \-l ITH BUTTER ~1J Y EMERGm G.

3. DI ::>SOLV t: TO BEAUTIFUL CL OS E- UP OF FULL BU TTERFLY.

L. DISSOLVE TO CU OF' GIRL' S FACE AGAIN ST DARK BACKGROUN D.

S. BACKGRO UN D LIGHTS UP AS GI:lL HOLDS NOtZEMA JAR CLOSE T O FACE.

CN E MIN UTE

Ct.IENT THE NOXZEMA CHE1lICAL 00 .

PRODUCT NOXZEMA ~K IN CRE»l

SOUND

(PULL-UP - - FANTASI A, FAIRYLAND MUS IC)

ANN CR: ( V. 0 • ) It's like comi ng out of a cocoon •••

••• l i ke tu rning into a beaut y overni eht •••

••• when you •••

••• shed that bad complexion


" SI 'LIJ\',\ ,\ . ST,\1 'FFEU . COL\\ 'EI.L :;.; B.\YLES . J:\C, DATE 6/1/5':1

r 11 11~ 1 j 1 1~ \ ' 1 S 1 ( ) I~

6. CUT TO EC L! OF JAR 1N GI RL' S HAND .

7 • CUT ID CU OF' Ii I rtTj WI TH NO XZEMA JAR. SUPEq : "OOHPLETE COMPLEXION CLEANUP" •

8. GI RL TALKS, FACE SHOWS ANIHATION AS SHE .HAKES THE FOLLOWIN r THREE POINTS, EACH WITH A SU PER THAT POP S ON IN SYNC. SlP ill :

\::::1 "CLEANS UP DIRT".

9 . PUSHES SUPER OFF WITH FIN GER .

10. SUPER: "CLEANS UP BLEMISHES" .

PUSHF..S SU PER OFF WITH FINGER.

P. O. NO. L28h- b

SOUND

.. 'i th Noxzema, Lhe medicated beauty care •••

that gi ves you a c omplete can plcxi on (' leanup .

(U tt !J: Cleans up dirt •••

••• clean s up surface blemis res •••


12.

13.

16.

17.

:J

., Sl 'LU\',\:\' . ST,\1 'FFI ':U . (;OL\\ 'FLL l~ B,\\'LES . I:\,C. DATE 6/2/59

SUf'~R : ' 'rAAKES YOU SKJN LOOK LOW-LY" AS . HE TO:"TCHES F~ ,F, .

LOSE SUPER . SUPER: "EVEN \-n:THOUT MAKEUP".

WIPE TO CU OF JIRL WASHIN 1 FACE \'i'ITH NOXZEl1A. CAMERA AN GlE IS FROM UNDERNEATH AS IF THROU GH GLASS BOTT(]yT 0 f SIN K •

CUT TO lIRL OVER SINK. SHE'S TAKING NOXZEMA OFF i-JITH FACE CLOTH.

\·JIPE TO GIRL DHESSED IN SCHOOL CLOI'HES, APPLYING NOXZEMA AS A POWDER BASE BE FCRE (',()IN GOUT.

CAMERA DOLLIES IN TO CU OF GIRL.

P. O. NO. ).l288-B

SOUND

••• makes your s kin l ook lovely

even wi thout rna keup.

ANNCR: Here's how: Morning and night, wash y our face wi th Noxzema.

It c]eans thoroughly like soap, medicates blemishes while it cleans.

After washing, smooth on greaseless Noxzerna. Not a cakey cover-up, Naxzema vanishes in •••

fights skin problems with medication all day long, invisibly - without peeling or flakiJl g.


Sf ' I , I.I\,, \ ,~ . ST\I 'FFVIl . ( :()I ,\\ 'VI.I , :~ B \ \ I.I ':S . 1,\( :. DATE 6/2/59

18 . ~P E TO BEDROOM C CF,NE, ,nn, H TEEN-TYPE

PAJANAS, uITI'INr. CROS -IlW rED ON BEn, l300KS BF~InE H8R, T ALKJNO 00 PHONE.

]9 . CUT Tv Cll OF Hill FACE AS 'HE AP ' LIEu DAl:) OF NOXZFMA ON BLDlISH.

20 . DISSOLVE TO GIHL AND OOY IN OUTOOOR SCflJE, PICKJN., UP F'LA. wm I~ PE\ 1N J SCENE .

21. DISSOLVE TO JAR . CllJPER : "R1"ER,ICA'S No . 1 ·RI.E}'I~H CREAN " •

P. O. NO. L288-B

SOUND

At nip,ht, a f'ter washing , put a Ji t.ile extra on blemi:::hes .

1'1 vp medicinol ine; redients heJp heal them fast .

For a comp"JetrJ ccrnpl~)(ion

cleanup every day •. • f or skin tilat looks irresistibJ@. ••• love ly even wi thou t makeup •.•

get N ox zema Skin Cream today.


DATE 6/2/59 SULLIVAN· STAUFFEH • COLWELL & BAYLES· INC. P. O. NO. L288-C

"As Filmed" TE]~EVISION #92 Color

OLIVE o FILM D ANIMAnC

SIGHT

1. OPEN CN IS OF GIRL WITH . DOG RUNNING OVER HILL

TOWARD CAMERA. OCEAN IN BACKGROUND.

2. CUT TO CU GIRL WALKIN G INTO CAMERA SCREEN LEFl'. NOX JAR SUPERED SCREEN RIGHT.

3. NOX JAR DISS TO SUPER: "OOMPIETE C CMPLEXICN CLEANUP" •

L. DISS TO SUPER: "CLEANS UP DIRT" • pop CN SUPER I " CL ;;;ANS UP DRY SKIN" UNDER PREVIOUS SUPER. POP CN SUPER: " CLEANS UP BLE21ISHES" UNDER FIRSI' TWO SUPERS.

5. GIRL TURNS TO SCRE:~lJ RIGHT. WIPES OFF SUPERS AS SHE WALKS •

ONE MINUTE

CLIENT THE NOXZEMA CHEMICAL CO.

PRODUCT NOXZEMA SKIN CREAM

SOUND

(MUSIC UNDER)

ANNCR: (V.O.) Radiant as sunshine ••• fresh as all ou tdoors ••• if that's the kind of

complexion you've always wan ted, use ••• N oxzema, the medicated beauty cream that gi ves you •••

a complete complexion cleanup.

Cleans up dirt ••• cleans up dry sk in ••• cleans up blemishes •••


Sl LLI\AN . ST.\l FFEH . COD\ ELL l~ BAYLES· INC. DATE 6/2/59

6. CUT TO CU GIRL, TURNS INTO CAMERA, EXITS SCREEN RIGHT, \-1IPlN G CN SUPERS ovm SCEN IC BACKGROUND .

7. SUPER: "ONE. CLEANS BErTER THAN REGULAR CIEANSING CREAMS".

8. DISS TO CU GIRL SPRAYWASHlNG OFF NOX.

9. DISS CU GIRL WIPING FACE WITH TOWEL.

10. DISS TO SUPER (OVER S CEN IC BACKGROUND): "TWO. SOFTEN S BETTER T HAN GREASY NIGHT CRE1\MS" •

11. DISS TO GraL USTIJG NOX. DOLLY IN AT END OF SCENE.

P. O. NO. 4288-C

SOUND

makes your skin look lovely -even wi thout makeup. It I s three ways better.

One. Noxzema cleans better than regular cleansing creams.

Because it's ereaseless, washes off with water, jus t like soap.

Leaves no greasy film to clog pores, yet doesn't dry skin.

Two. Noxzema softens better than greasy night creams.

It van is hes in ••• fights dry skin ••• really softens.


SULLIVAN· STAl FFEB . COLWELL liJ B.\YLES· I~C. I DArE · 6/2/59

12 • DISS TO SUPER (OVER SCEN IC BACKGROUND): "THREE. MEDICATED. CIEARS BEI'TER THAN 'COSMEl'IC' CREAMS".

13. DISS TO CU GI RL. RUBS SPOT OF NOX INTO CHIN.

14. DISS CU GIRL IN CAR.

L ,

IS.

SUPEn; "COMPLEI' E COMPLEXION ClEANUP" AT SCREEN RIGIn'. GIRL SITS BACK, WIPING OFF TITLE.

CUT TO MS BOY AND GIRL IN CAR - CAR EXITS SCREEN LEFT •

16. CUT TO 15 CAR DRIVIN GOFF. OCEAN BACKGROUND. NOX JAR AND BOX SUPERED - SLIGHT ZOOM. SUPER: ''MEDICATED -GREASELESS" •

P. O. NO. 4288-C_

SOUND

Three. Noxzema is medicated -helps clear skin better \"nan ordinary cosmetic creams.

Five medicinal ingredients help heal surface blemisres fast.

So for a complete complexion cleanup ••• skin that looks lovely -

even without makeup •••

get N oxzema Skin Cream to day •


DATI 6/3/59 SULLIVAN· STAUFFEH • COLWELL 8! BAYLES· INC. P. O. NO. 4818-A. ·

TELEVISION SCRIPT "As Filmed"

#91

D LIVE ~ FILM D ANIMAnC

SIGHT

1. OPEN CN GIRL RIDIN G SURF RAFT CNTO BEACH •••

2. GIRL PJDES WAVE IN CLOSER TO CAMERA.

3. GIRL R IDES UP AND UNDER CAMERA.

L. DISS TO GIRL srREl'CHED OUT CN BLANKEI' LOOKING AT SUN.

5. WIPE TO SAME GIRL ON BED, CLUTCHING PILLOW.

OOE MINUTE

CUENT THE N OXZDfA CHDfIC At CO.

PRODUCT N ax ZP)fA SKIN CREAM

SOUND

(APPROPRIATE MUSIC UNDER)

ANNCR: (V .0.) What a .beautiiUJ way to spend the dayL

Surf

fun •••

••• sun.

But what a horrible way w spend the nights


.... Sl LurAN· ST \l FFEH • COL"' ELL rtf BAYLES· INC. DATE 6/3/59 ..

6. CAMERA DOLLIE::> IN AS SHE TOSSES AN D TUR.t\lS.

7. ECU OF SUNBURNED BACK, AR.~S, ETC. FLAMES BEGIN TO FILL SCREEN AS GmL DISSOLVES OFF .

8. SCEN E IS SWALWWED UP :ill FLAMES, FILL WHOLE SCREEN . SUPERED AC '~OSS FUNES IN SYNC WlTH VOICE: "SUNBURN N D HTHARE" •

9 . SQUARE HIPE TO JAR OF NOX a-l BEDSIDE TABLE. TI GHT SHOT . HAND OF GIRL REACHES FOR NOXZEMA.

10. CuT TO SHOW GIRL APPLYlN G NOXZEMA. REACTS IN GREAT RELIEF AS NOX SINKS IN.

11 . DISS TO '}!RL IN BED. SHE r:::\ LIE.:> BACK ON PILLOW, PULLS

j SHEET OVER HER.

P. O. NO. L878-A

SOUND

••• tossing ••• turning •••

• •• burning

(MUSIC OUT)

in a Sunburn Nightmare' Bu t you don't have to suffer like' this.

Reach for N oxzema ••• soothing, medicated Noxzema.

The instant Noxzema touches your s kin, you can feel it start to work ••• feel the cooling, soothing relief as the pain dies down ••• almost feel it start to heal.

And Naxzema is so pleasant to use.


St LurAN· STAt FFEB . COL\VELL l~ H.\YLES . I~(;. I DATE 6/)/59

T I~ I ~ I~ V I S I () ·N

12. SUPER: " C'.tREASELESS - w)N' T STAIN".

13 . WI PE T O GIRL RUNN IN G UP ell BEACH.

lL. WIPE OUT SCENE WITH FlAMES FILLIN G SCREEN . SUPER: "SUNBURN NIGH'lMARE".

15. DISS TO 'H P.L SITTING OK SAN D, APPLYING NOX HAPPILY.

16 ~ DISS TO J AR AND CARTOO CN BATH TOWEL WITH OCEAN BACKGROUND.

n . POP IN Lor I ON BO TTLE . SUPER : "HEDICAT ED -AN TI0 EPTIC" •

p. O. NO. 4878-A

SOUND

I t's greaseless, won't stain clothes or bed linen.

(MUSIC IN .AND UNDER)

Next time you spend a wonderful day at the beach •••

don't pay for it with Sunburn N ightmare~

At the first s i gn of sunburn, reach for greas e less, medicated Noxzema, the sunburn remedy more .people depend on than all other combined.

Get N axzema ••• Skin Cream •••

• •• or new Skin Lotion\


i;ATE 7/3l/S9

Sl 'LLI\A:\ . STAl'FFEH . COL,,'!':LL l? B.\YLES . I:\C. P. O. NO. 5Sle-A

1-.5 Filmed

D LIVE [;] FILM

SIGHT

1. SLIDE Itr FArrEL FRa·: SCPcEfl! HI GHT

2 . POP (It' St?IES OF STILL r;-ro'IDS L J P,:~~EL St-lO'JI'lG GrtL SHC lTI:>e; .

3. SLJ. DE IJ. SECOl: D PANEL 1..J2T:i GIF L SHIer;'": .

L. S11D:<; 1'" THIPD P ' rEL . FLIP FlUEL 'ID S1101:1 GIRL GRACEFULLY LEAPPlC' I1'! AI'll.

50 NOX J.f..~ ZOCliS W.CN PItlPOHl T TO FLTJ~L SCREEN AS PMTELS DISS OFF

D ANIMAnc

ONE HINUTE

CLIENT NOX ZEHA CHEl-ilCJ;L CO:':PMrY

PRODUCT l'loxzena Skin Cream

SOUND

SIL'S:'n

ANNCR. (V . O. ): It's something to shout about. (HUSICA L PTJNC 'lCA TION)

Something to sing about . HuSI CAL PUl'fC TlJA TI Ot-! )

Something you'll jump right up in the air about. (rvtUSICf.L PffirC 'I"JA TICN)

It's the big beauty news of the year.


SULLIVAN· STAUFFER· COLWELL & BAYLES· INC: DATE 7/31/59

TELEVISION

6. JAo. MOVES TO SCREEN LEFT. SUPER: "CCl'IPLE TE COMPLEXI ON CLEAN- UP"

70 DISS TO HED SHOT OF GI'lL HOLDING NOX JAR. SUPER. : "CLEANS UP DIR. '1'"

8. LOSE SUPER. SUPER: "CLLANS UP DRY SKIN"

9. LOSE SUPER. SUPER : "CLEMIS UP BLENISHES"

10. DISS TO MED SHOT OF GI~ STANDlli G OVER SINK APPLITl i G NOX.

11. SUPER.:" Fm CLEANSDJG"

SCRIPT P. O. NO. 551B-A

SOUND

A complete complexion clean-up with Noxzema, the medicated beauty care that •••

GIRL (DIR.ECT): Cleans up dirt.

Cleans up dry skin •••

Cleans up surf ace blemishes. Makes your skin look lovely even wi t hout makeup.

ANNCR. (V.O.): Here's how, use Noxzema •••

~o~ cleansing . Smooth it on ••


Sl 'LU\AI\' . ST:\l 'FFEH . COL"' ELL:~ B,\\'LES ·1:,\(;. DATE 7/31/59

12 . GT;T TO elf 0 1.' CIRL ',-IA,. <";HIN , t!OX 01"11' FACE

13 . DISS ro HED SHOT 0 7 GI n: BED'qOCN APPLYING NOX p,;; ~!IGTIT CREAl'! . S -PER. : " :;'0R A WP T CREAM"

l L. LOSE SlJ?ER AND DOLLY IN FO'~ CU OF GII1L

15 . DISS 'l'O GI11L GETTING m ,D. SHE TURNS OFF LI GHT.

16 . DISS TO MED SHC~' OF GP?L DR. FBSINr; TO GO OUT StfS'S APPLYD1G lrAKEUP . SUPE'T( : " :oOR A tIAKJ.;UP BASE"

o 17. DISS 'l'O Oll'IDOOTI SCENF;. GI~L WALKS ON PIER TOW1\ RD CA}J ~RA . SAILBOA TS I E BACKGROUND .

P. O. NO. 551B-A

SOUND

Wash i t of f . Cleans up dirt and makeup just like soap, but doesn' t dry skin .

Use roxzema for a night cream.

It softens and smooths ••• hel keep skin young and mois t ••• cleans up all your dry skin problems.

And i t's so oleasant to use -greasEless, vlOn' t stain your pil l ow.

(MUSIC UNDER) Use Noxzema for a makeup base. N oxzema medication fights blemishes ••

All day long, invisibly protects skin from wind and weather.


o

SULLIVAN· S'fAUFFEH . COLWELL & BAYLES· INC. DATE 7/31/59

TELEVISION · SCRIPT P. O. NO. 551B-A

18 . BOY ENTERS, SCREEN HI TO ME;; T GIlTI. . SHE PU'IS HER ARMS AROUND HIM. SUPER: "COHPLETE COHPLEXICN CLEAN -LIP"

19. CU T TO CU OF GI RL LAUGHING . HOLD SUP ER .

20 . CUT TO ECU NOX JAR AND BOX. SAILBOA'IS ARE SEEN llJ BACKGROUND.

SOUND

For a complete complexion clem up.

For skin tha t looks lovely eve] without makeup •••

Get Noxzema Skin Cream today.

~~@Ii:awlEIID AUG 5 1959

ADVERTISING DEPT. For more information contact the Archives Center at [email protected] or 202-633-3270

.. . () ')

'S.S.C.&B. Television cu,"' NOXZE!IA CHEMICAL 5 c r I- pt I Bi~ tor

=======~~~CCM~P~A~NY~___ Love and Marrl '

age'

SIGHT

1. ZOOM IN 00 ALBUM COVER WITH "IDVE AND MARRIAGE" TITLE. ANIMA TED CUPID It.IES INTO FRAME.

SOUND

ANNCR. (v.o.h WLove and Marriage" •••

2.

PRODUCT ALL PRODUCTS ill

CUPID OPENS ALBUM COVER TO FIRST PAGE WHICH SOOWS NOXZEl1A IDOO.

NOXZEMA

brought to you by Noxzema.

3. WIPE TO CU OF NOXZFl1A INSTANT SHA VIN G LATHER CAN.

N oxzema Shave Cream

AS FIUfED .-J FILM ~ I DATE 10/27/59 LIVE 0

5629 10 sec. P.O. NO.

~

I I

4. WIPE TO CU OF N OXZENA SKIN LOTION BOTTLE.

N Oxzema Skin Lotion --


, (~ "

r' S.S.C.&B. Television Script SIGHT

5. WIPE TO CU OF NOIZFlotA SKlN CREAM JAR.

XU\lmna

SOUND

and N oxzema Skin Cream -- medicated for skin beauty, skin comfort.

I

) ~

DATE 10/27/59 P.O. NO 5629


() (J AS FIUfED

S. S. c. & B. Television Script ~i~~:;rd #112 . "Love & Marriage"

NOXZEMA CIIDUCAL COMPANY PRODUCT NOXZEMA SKIN CREAM C LIENT

FILM !Xl I DATE

LIVE

10 sec. o

P.O . NO.

I I 1 SIGHT

1. FADE IN ON DISTANT SHOT 0 F CLOUDS. NOXZF.MA SKIN CREAM JAR ZOCMS FOWARD TO roLL SCREEN.

SOUND

MUSIC UNDER

2. ECU NOXZEMA JAR AGAINST CLOUD BACKGROUND.

AM~ CR • ( V. o. ) : "Love and Marriage" was brought to you tonight by Noxzema -makers of Noxzema Skin Cream - the medicated be~uty care.

I I 3. I I

3·

ZOCM IN FOR ECU 0 F N OXZEMA LABEL _ IT READS "NOXZEHA SKIN CREAM. " FADE 0l11'.

rna ~IJP~ .~

Makes your skin look lovely even without makeup_

10/21/59

561,1


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