SYLLABUS - Sri Ramakrishna College of Arts and Science

SYLLABUS

MBA (FT)

SRI RAMAKRISHNA BUSINESS SCHOOL

Sri Ramakrishna College of Arts and Science (Autonomous)

Formerly SNR Sons College

Approved by Govt of Tamilnadu, UGC & AICTE, New Delhi & Re-Accredited with "A" Grade by NAAC

AN ISO 9001:2008 Certified Institution Affiliated to Bharathiar University

Coimbatore – 06

BATCH 2016 – 2018

With effective from 2016 onwards

MBA(FT) PROGRAMME

STRUCTURE

Sri Ramakrishna Business School

Sri Ramakrishna College of Arts and Science (Autonomous)

(Formerly S.N.R. Sons College)

(For the Students Admitted during 2016)

SCHEME OF EXAMINATIONS

S.No

Course

Code

Course

Credits

Examination

Du

r.of

Exam

CIA

CE

Total

Semester – III

3.1 16MBA301 Strategic Management 3 3 50 50 100

3.2 16MBA302 Entrepreneurship

Development

3 3 50 50 100

3.3 16MBA303 Business Environment 2 2 50 - 50

3.4 Elective 3 3 50 50 100

3.5 Elective 3 3 50 50 100

3.6 Elective 3 3 50 50 100

3.7 Elective 3 3 50 50 100

3.8 16MBA304 Internship 3 - 50 - 50

3.9 16MBA305 Community Service* 2 - 100 - 100

3.10 16MBA306 Personality Development for

Career Enhancement

3 - 50 - 50

Total 28 750

Semester IV

4.1 Elective 3 3 50 50 100

4.2 Elective 3 3 50 50 100

4.3 Elective 3 3 50 50 100

4,4 Elective 3 3 50 50 100

4.5 16MBA401 Project 8 - 50 50 100

Total 20 - - - 500

*Community Service will be evaluated through grading system and entered in the

transcription sheet. Grading system is as per COE norms and regulations.

Dr. V.Latha

CHAIRPERSON BOARD OF STUDIES MBA

S. N. R. SONS COLLEGE (Autonomous)

Coimbatore – 641 006

LIST OF ELECTIVIES FOR SEMESTER – III & IV

MARKETING

S.No. Course Code Subject

1 16MBAM01 Consumer Behavior

2 16MBAM02 Integrated Marketing Communication

3 16MBAM03 Sales and Distribution Management

4 16MBAM04 Customer Relationship Management

5 16MBAM05 Services Marketing

6 16MBAM06 Brand Management

7 16MBAM07 Rural Marketing

8 16MBAM08 Social Media Marketing

9 16MBAM09 International Marketing

10 16MBAM10 Marketing Research

HUMAN RESOURCE


1 16MBAH01 Performance Management

2 16MBAH02 Training and Development

3 16MBAHO3 Organizational Change and Development

4 16MBAH04 Organizational Design for Excellence

5 16MBAH05 Industrial Relations and Labour Laws

6 16MBAH06 Negotiation and conflict Management

7 16MBAH07 Compensation and Reward Management

8 16MBAH08 Strategic Human Resource Management

9 16MBAH09 Talent Acquisition

10 16MBAH010 International Human Resource Management

FINANCE


1 16MBAF01 Security Analysis and Portfolio Management

2 16MBAF02 Financial Services

3 16MBAF03 Insurance and Risk Management

4 16MBAF04 Banking

5 16MBAF05 Derivatives Management

6 16MBAF06 Mergers and Acquisitions

7 16MBAF07 International Financial Management

8 16MBAF08 Financial Markets

9 16MBAF09 Strategic Cost Management

10 16MBAF10 Project Management

SYSTEM


1 16MBAS01 Software Project Management

2 16MBAS02 Internet and E-Commerce

3 16MBAS03 Information Security Systems

4 16MBAS04 Information Technology Applications

5 16MBAS05 Enterprise Resource Planning

6 16MBAS06 Software Quality Assurance

7 16MBAS07 Data Warehousing and Data Mining

8 16MBAS08 Analysis and Design of Information Systems

PRODUCTION


1 16MBAP01 Integrated Materials Management

2 16MBAP02 Advanced Production Management

3 16MBAP03 Operations Strategy

4 16MBAP04 Total Quality Management

5 16MBAP05 Six Sigma

6 16MBAP06 Supply Chain Management

7 16MBAP07 World class Manufacturing

8 16MBAP08 Technology Management

LOGISTICS


1 16MBAL01 Logistics and Supply Chain Management

2 16MBAL02 Warehousing and Inventory Management

3 16MBAL03 Fundamentals of Shipping

4 16MBAL04 Export and Import Management

5 16MBAL05 Port and Terminal Management

6 16MBAL06 Packing and Packaging Management

7 16MBAL07 Fundamentals of E-Logistics

8 16MBAL08 Air Cargo Logistics Management

1

SEMESTER - I

COURSE CODE:16 MBA 101

MANAGEMENT CONCEPTS

Objective: This course enriches the knowledge of students in the fundamental principles of

management. By the end of this course the students will be able to formally review the

foundation theories and concepts of management facilitating better decision making and

administrative skills.

UNIT – I

Management -Science – Theory and Practice - Evolution of Management thought –Scope- Level of Management- Management Skills- Functions of Manager --External

Environment - Social Responsibility and Ethics- Basis of Global Management.

UNIT – II

Nature and Purpose of Planning- Meaning Forms, types, Planning Process – Vision and

Mission -Strategies - Objectives –MBO- Policies -Planning Premises -Decision Making – Types

Of Decisions- Decision making techniques- Global Planning

UNIT – III

The Nature of Organizing – Need-Steps- Organisational Structure -Departmentation –Types - Line / Staff Authority and Delegation - Decentralization – New trends in Organising-

Effective Organising - Global Organizing

UNIT - IV

Directing function-Leadership-definition and approaches- Human Factors and Motivation

- Need - Communication – Function – process - Communication in Organizations - Breakdown

in Communication - Effective Communication - Electronic media in communication-Leadership

–Approaches

UNIT – V

System and Process of Controlling – Kinds of Control-Control Techniques and

Information Technology - Productivity and Operations Management - Overall Control -

Preventive Control- Global Controlling and Global Challenges. Emerging trends in Management

Pedagogy

Lectures, Quiz, and Case Discussions

Evaluation and Grading

Quiz … 10%

Assignments … 10%

Case Discussion … 10%

CIA 1 & CIA 2 … 20%

End Semester Examination ... 50%

2

TEXT BOOK:

Koontz, Harold and Weihrich, Heinz (2010). Essentials of Management: An International

Perspective, 8/e; New Delhi: Tata McGraw Hill

REFERENCES:

1. Robbins, Stephen P, Mary Coulter and Neharika Vohra (2013). Management, 10/e; New

Delhi: Pearson Education

2. Bhattacharyya, Dipak Kumar (2013). Principles of Management, 2/e; New Delhi:

Pearson Education

3. Jones, Gareth R (2007). Organisational Theory, Design and Change, 5/e; New Delhi:

Pearson Education Asia

1

SEMESTER - I

COURSE CODE: 16MBA 102

ORGANIZATIONAL BEHAVIOUR

Objective: This course aims to provide insights to understand behavioural processes of

individual, team and organizations. At the end of this course, students are expected to

demonstrate knowledge about human behaviour in organisations, to display the right kind of

attitudes towards others and to display effectiveness in their interpersonal behaviour.

UNIT – I

Organisation Behaviour : Concept and Nature of OB - Contributing Disciplines to OB -

Applying Knowledge of OB to Managerial Practice - Foundation of OB - Human Behavior

Approach to Management

UNIT – II

Individual Dimensions of OB: Personality Determinants, Theories of Personality

Assessment -Intelligence: - Emotional Intelligence: Scope and Application –Attitude and

Values, Perception, Learning

UNIT – III

Leadership and Motivation: Theories of Leadership - Trait Theories, Behavioral Theories

and Contingency Theories - Recent Approach to Leadership - Contemporary Issues -

Motivation: Early Theories and Contemporary Theories

UNIT – IV Interactive Dimensions of OB: Group Dynamics and Behaviour - Work Teams and

Creating High Performance Teams - Power and Authority - Organizational Politics, Conflicts

and Negotiation - Organisational Culture - Organisational Effectiveness, Organizational

Development.

UNIT – V

Global Challenges and Opportunity of OB: Organizational Change and Change

Management - Stress and Stress Management - Global Work Force Diversity and Managing

Diversity - Empowerment - Counseling

Pedagogy

Lectures, Role Plays, Exercises, and Case Discussions



Exercises … 10%

Assignments … 10%

CIA 1 & CIA 2 … 20%

End Semester Examination … 50%

2

TEXT BOOK:

Robbins, P. Stephen, Timothy, A. Judge, and Neharika Vohra (2011). Organizational Behavior,

14/e; New Delhi: Pearson Education

REFERENCES:

1. Luthans, Fred (2011). Organisational Behavior, 12/e; New Delhi: Tata McGraw-Hill

2. McShane, Von Glinow and Radha R. Sharma (2011). Organisational Behavior, 5/e; New

Delhi: Tata McGraw-Hill

3. Prasad. L. M, Organisational Behaviour, Sultan Chand & Sons: New Delhi.

4. Paul Hersey and K. H Blanchard - Management of Organizational Behaviour, Prentice

Hall: New Jersey.

5. Umasekaran, Organisational Behaviour, Tata McGraw Hill, New Delhi.

1

SEMESTER - I

COURSE CODE: 16 MBA103

MANAGERIAL ECONOMICS

Objective: The course is organized to provide the students in understanding the economic theory

and analytical tools that can be used in decision-making process. At the end of this course,

students would be able to apply the demand forecasting techniques, identify the conditions under

which a firm operates in monopolistic, oligopolistic, and monopolistically competitive and

explain the impact of macroeconomic forces in which the business is operating and to which it

must adjust

UNIT –I Meaning - Definition - Nature and Scope of Managerial Economics - Managerial

Economics Related with other disciplines – Role of Managerial Economist - Basic Concepts

used in Managerial Economics. Law of Demand – Meaning – Determinants - Types of Demand -

Elasticity of Demand – Types – Consumer Equilibrium - Demand Forecasting.

UNIT - II

Law of Supply - Meaning and Determinants - Production Function - ISO Quant - ISO -

Cost - Producers equilibrium – Expansion Path - Cobb Douglas Production Function - Laws of

returns – Law of Variable Proportion – Law of Returns to Scale - Economies of scale.

UNIT - III

Cost Analysis and Break Even Analysis - Cost concept - Opportunity cost - Out of pocket

cost and book cost - Fixed variable cost - Explicit implicit cost - Average - marginal short run -

long run cost - Cost out put relationship in short run - Long run - Cost reduction and cost control

- Revenue - meaning – concepts - Relationship between AR an MR.

UNIT - IV

Market Structure - Classification of Markets - Pricing Under perfect competition –

Market period - Short run, long run price determination for firm and Industry - Monopoly - Price

determination in discrimination monopoly - Monopolistic Competition - Group equilibrium –

Oligopoly.

UNIT - V

National Income - concepts - Methods for measuring National Income – Difficulties in

estimating National Income – Business Cycle – Inflation and Deflation – International Trade –

Balance of Payment – Causes of disequilibrium – Measures to correct disequilibrium – Monetary

and Fiscal Policies.

Pedagogy

Lectures, Case Discussions, Students’ Seminar and Industry analysis


Industry Analysis … 10%

2

Case Discussions … 10%

Assignments … 10%

CIA 1& CIA 2 … 20%


TEXT BOOK:

Ahuja, H.L. (2011). Managerial Economics: Analysis of Managerial Decision Making, 6/e;

New Delhi: S. Chand & Company Limited REFERENCES:

1. Geetika; Ghosh, Piyali and Choudhury, PurbaRoy (2011), Managerial Economics, Tata

McGraw Hill

2. Mehta, P.L. (2006). Managerial Economics, 4/e; New Delhi: Sultan Chand 3. Craig H. Petersen W. Cris Lewis, Sudjork, Jain(2009) Managerial Economics, 4/e

Pearson Education. 4. Atmanand (2009) , Managerial Economics, New Delhi: Excel Books

1

SEMESTER – I


ACCOUNTING FOR MANAGERS

Objective: This course intends to enhance the knowledge of the students in understanding the

applications of principles and concepts of various branches of accounting. On completion of this

course the students will be able to prepare and interpret the financial statements, analyze the

effect and need of providing depreciation, prepare Cost Sheet, budgets and estimate the various

requirements and summarize the application and sources of funds

UNIT – I

Financial Accounting – Preparation of Trading, Profit and Loss account and Balance Sheet

(Problems). Depreciation – Meaning – Methods – Straight Line Method – Written Down Value

Method (Problems) – Cost Accounting – Meaning – Distinction between Financial Accounting

and Cost Accounting – Elements of Cost – Cost Sheet (Problems).

UNIT – II

Financial Statement Analysis – Objectives – Techniques – Comparative Statements –

Common Size Statement – Trend Percentage. Accounting Ratios – Liquidity, Profitability,

Turnover and Market test Ratio (Problems).

UNIT – III

Fund Flow Statement Analysis – Sources and Application of Funds – Statement of Changes

in Working Capital – Computation of Fund from Operation – Working for Computation of

various sources and uses – Preparation of Fund Flow Statement. Cash Flow Statement – Problems – Distinction between fund flow and cash flow statement.

UNIT – IV

Marginal costing – Distinction between Marginal Costing and Absorption Costing – Contribution – P/V Ratio, Margin of Safety, Break Even Point (Problems) – Break Even Chart –

Uses and Limitations of Break Even Chart – Decision making under Marginal Costing System.

UNIT-V

Budget – Budgeting and Budgetary Control – Types of budgets – Preparation of Production,

Purchases and Cash budgets – Preparation of flexible budgets (Problems) – Zero Base

Budgeting.

Pedagogy

Lectures, Numerical exercises and Case Discussion


2

Pre- reading and Class participation … 10%


Assignments … 10%

CIA 1 &CIA 2 … 20%


TEXT BOOK:

Maheshwari, S.N, Maheshwari K Sharad, and Maheshwari, S.K. (2012). A Textbook of

Accounting for Management, 3/e; New Delhi: Vikas Publications

REFERENCES:

1. Jain S.P and Narang K.L, Financial Accounting, New Delhi Kalyani Publishers.

2. Jain, S.P. and Narang, K.L. (2012). Cost Accounting, 18/e; New Delhi: Kalyani

Publications

3. Khan, M.Y. and Jain, P. K. (2013). Management Accounting: Text, Problems and Cases,

6/e; New Delhi: Tata McGraw-Hill

4. Shashi Gupta, K. and Sharma, R.K. (2011). Management Accounting, 11/e; New Delhi:

Kalyani Publications

1

SEMESTER - I


MATHEMATICS AND STATISTICAL METHODS

FOR BUSINESS

Objective: To enable the students to learn and gain the fundamental

knowledge about applications of set theory, matrices and calculus. The

course also covers the concepts of basic statistics, probability

distributions, index numbers and time series. After the completion of the course the

student will be able to understand the importance and applications of mathematics and statistics

in real life.

UNIT I: Basic Mathematics Set Theory - basic concepts- set operations (Only through Venn diagrams) - Application

Problems only - Matrix operations and applications.

UNIT II Commercial Arithmetic

Percentages, Simple interest and Compound interest. - Annuities – Present value- Sinking fund

UNIT III: Basic Concepts in Statistics

Measures of Central Tendencies – Mean, Median and Mode. Measures of Dispersion -

Mean Deviation, Standard Deviation and Co-efficient of variation. Simple Correlation – Karl

Pearson’s and Spearman’s Rank Correlation and Regression. (Problems related to business

applications).

UNIT IV: Probability and Theoretical Probability Distributions

Definitions- Addition and Multiplication rules (only statements) – Simple business

application problems. Binomial, Poisson and Normal. ( Simple business application problems).

UNIT V: Index Numbers and Time Series Basic concepts of index numbers – Simple and Weighted index numbers – Business

index numbers – CPI, WPI, Sensex, Nifty, Production index.

Components of Time Series – Methods of Measuring Trend and Seasonal Variations (only

method of Simple Averages) – Uses of time Series for business forecasting.

Pedagogy

Lectures, Quiz and Carry Home Exercises


Class Participation … 10%

Assignments … 10%

Quiz … 10%

CIA 1&CIA2 … 20%


2

TEXT BOOKS

1. V. Sundaresan, S.D.Jeyaseelan , “An introduction to business mathematics” , 1st edition

1974, reprinted 2013. S.Chand & Co. Ltd. – (Units I, II)

2. S.P. Gupta “Statistical Method” Sultan Chand & Sons, 44th revised edition, 2014.

.REFERENCE BOOKS

1. Richard I, Levin & Rubin , “Statistics for Management”, 9/e, 2009, Vision Book Publishers.

2. D.N. Elhance , “Fundamentals of statistics”, 48/e,2005, Kitab Mahal Publisher.

1

SEMESTER -I


INFORMATION TECHNOLOGY FOR MANAGERS

Objective: The course would provide the basic frame work of Information system and their

various applications in management. At the end of this course the students will be able to

recognize the strategic use of information systems in business, differentiate the functional

and cross functional information systems and realise the uses of information systems to

achieve bottom line business results

UNIT – I

Foundations of Information Systems - Understanding Systems from a Business view point

- Using IT for strategic advantage - Information Systems in Global Business

UNIT-II

Classification of Information system in business - Operations support systems – Transaction

Processing System, Process Control System, Enterprise Collaboration System

UNIT- III

Management Support Systems – Management Information System, Decision Support System,

Executive Information System - Electronic business systems - Functional Business systems,

Cross-Functional systems

UNIT- IV

Enterprise business systems – Customer Relationship Management, Enterprise Resource

Planning and Supply Chain Management - Electronic commerce systems - Fundamentals and

Application issues

UNIT- V

Building and Managing Information Systems - Managing Global Systems - Security and

Ethical issues.

*Hands on experience in Ms- office- no practical examination

Pedagogy

Lectures, Case Discussion, Web Checks, Ms-Excel Exercises and Group Discussions


Assignment …10%

Case Discussion …10%

Exercises …10%

2

CIA 1 & CIA 2 …20%

End Semester Examination …50%

TEXT BOOK

O’Brien, A. James, George, M. Marakas and Behl Ramesh(2013). Management

Information Systems, 10/e; New Delhi: Tata McGraw-Hill

REFERENCES

1. Laudon, C. Kenneth, Laudon, P. Jane (2013). Management Information System -

Managing the Digital Firm, 12/e; New Delhi: Pearson Education

2. Efraim Turban and Linda Volonino (2010). Information Technology for

Management - Transforming Organizations in the Digital Economy, 7/e; New Delhi:

Wiley India

3. Alter, Steven (2011). Information System – Foundation of E-Business, 4/e; New Delhi:

Pearson Education

4. Jawadekar, S. Waman (2013). Management Information Systems : A GlobalDigital

Enterprise Perspective, 5/e; New Delhi: Tata McGraw-Hill

1

SEMESTER –I


PRACTICE COURSE 1

The objective of the Practice Course 1 is to enable students to gain in-depth knowledge and

understanding on a specific sector or company or personality or entrepreneur or book, with

which they will be to able identify key areas or topic to analyse by applying their own creative

ideas, thoughts and opinions by giving new perspective and at the end, summarise the key points.

The Practice Course 1 can be done in any sector like manufacturing/ agricultural/ services sectors

or companies or business personalities or entrepreneurs or on books relating to management.

The study should cover over a period of time and do not confine to a short span of time.

The required data should be collected systematically and students are expected to draw a clear

plan in this regard. Preferably the study depends on secondary data and it can be collected from

multiple sources like books, newspapers, journals, periodicals, company websites and internet.

Each Practice Course 1 should reflect the analysis done by the students.

Since the students are in the first year, the degree of work can be simple rather than choosing

complicated/technical areas for study.

Depending on the quality of work, the faculty guide can plan to publish a paper, submit a copy to

the company with productive suggestions, if any or develop a case in future.

Review presentations can be planned by respective faculty guide to evaluate the performance of

students constantly.

The final assessment of practice course 1 will be evaluated through viva voce conducted by two

faculty members, one of whom will be the faculty guide.

Evaluation will be based on four factors:

I. Quality of Content 15%

II. Extent of Sourcing Information/ Data 20%

III. Logical & Coherent Sequencing and Organisation of Information 20%

IV. Quality of the Written Report 15%

V. Faculty's Assessment on Student's Understanding and Clarity 30%

1

SEMESTER –I

COURSE CODE: 16 MBA 108

COMMUNICATON SKILLS-1

Objectives

The course is designed to build written communication skills of students essential to business

graduates. At the end of the course the students will be able to write concretely and effectively

business messages using techniques of business writing ,use technological tools for effective

writing, write messages for electronic media and business reports and make ethical

communication choices

Content

Fundamentals of Business Writing: Adaption and Selection of Words; Construction of

Clear Sentences and Paragraphs; Writing for effect

Using technology for enhancing writing; Writing text messages; blog writing and using

social media

Business Messages: Directness in Good-News and Neutral Messages; Indirectness in

Bad-News Messages and Persuasive messages

Writing Reports; Short reports and long informal Reports

Ensuring ethics in communication: plagiarism


Writing Exercises … 20%

Using Technology to write effectively … 20%

Writing Business … 20%

Report writing … 20%

Ethical Writing … 20%

There will be no internals and Comprehensive Examination. Grading system will be followed.

REFERENCES

1. Lesikar, Raymond V. and Flatley, Marie E, Rentz, katheryn, Pande, Neeraja (2013).

Basic Business Communication, 11/e, New Delhi: Tata McGraw-Hill

2. Bovee, Courtland L, Thill, John V and Abha Chatterjee (2011). Business Communication

Today, 10/e, New Delhi: Pearson

3. Chaturvedi, P. D. and Chaturvedi, Mukesh (2011). Business Communication, 2/e; New

Delhi: Pearson Education

1

SEMESTER- II

COURSE CODE:16MBA201

OPERATIONS MANAGEMENT

Objective: To enable the students to acquire knowledge on the processes, principles and

functions of production and operations management. At the end of the course the students will be

able to correlate with operational concepts in the industrial scenario so as to inculcate in them

the seeds of confidence and knowledge to design and execute successful operations management.

UNIT – I

Introduction - importance of OM - System View of OM - Characteristics of Modern

production and operation function - Decision making and applications in OM -Types of

production Systems - Product and Services.

UNIT - II

Plant Location - Errors in Selection - Steps in Location - Relative importance of location

factors - Location models - Plant layout - types - Importance - Layout Tool and Techniques

UNIT - III

Production Planning Control (PPC) - Functions - Capacity Requirement Planning (CRP)

- Material Requirement Planning (MRP) - Master production Schedule (MPS) - Meaning,

Objectives, inputs and Outputs - Introduction to MRP - II and ERP, Packages.

UNIT - IV

Inspection and Quality Control: Purpose - control charts for measuring variables and

Attributes - problems. Quality Circles, TQM, Six Sigma - ISO Series.

Inventory Control: Types of Inventory Control: Q System, 'P' System - Classification of

Inventory Control - JIT - Kanban.

UNIT -V

Job Design and Ergonomics: Nature of Job Design - Objectives - Factors effecting Job

design - Techniques of Job design Ergonomics. Work Study - Time Study - Motion Study -

Method analysis of Motion study - Work Measurement - Calculation of Standard time -

Problems. Emerging trends in Operations Managment

Note: The question paper shall consist 100% Theory. Hands on experience in Excel for location,

layout and inventory

Pedagogy

Lectures and Case Discussion



Assignments … 10%

2

Field Study … 10%

CIA 1&CIA2 … 20%


TEXT BOOK:

Aswathappa & Shridhara Bhat, (2012) Production and Operations Management, 3/e Himalaya

Publishing House, New Delhi

REFERENCES:

1. B. Mahadevan (2010). Operations Management, Theory and Practice, 2/e, Pearson

Education

2. S.A. Chunnawala and D.R. Patel (2009) Production and Operations Management,

17/e,Himalaya Publishing House, New Delhi

3. Joseph .G. Monks (2011) Production and Operations management,2/e Tata Mc Graw Hill

Inc, New Delhi

4. Elwood. S. Buffa (2011) Production and operations management,8/e John Willey & Sons.

1

SEMESTER - II


FINANCIAL MANAGEMENT

Objective: This course enables the students to thorough understanding of the various financial

concepts, principles, techniques and important theories of financial management in a systematic

way to the extent of individually can deal in all the financial aspects of a firm.

UNIT - I (Theory only)

Financial Management - Meaning - Functions - Objectives - Scope -Risk - Return

Relationship -Time Value of Money - Indian Financial System - Legal Regulatory and Tax

Frame Work.-Sources of Finance - Long Term - Short Term and Bank Sources.

UNIT-II

Capital Budgeting - Methods of Appraisal - (Problems) - Risk Analysis in Capital

Budgeting

UNIT - III

Cost of Capital - Computation of each Source of Finance and Weighted Average Cost of

Capital (Problems) - EBIT - EPS Analysis - Operating Leverage - Financial Leverage

(Problems).

UNIT - IV (Problems and Theory only)

Capital Structure Theory - Net Income Approach - Net Operating Income Approach -MM

Approach Dividend Policy - Types of Dividend Policy - Dividend Theories: Walter's Model,

Gordon's Model, and MM Model.

UNIT - V

Working Capital Management - Concepts - Objectives - Working Capital Policies -

Factors Affecting Working Capital Requirements - Computing Working Capital Requirements

(Problems) — Cash, Receivables, and Inventory Management. (Theory only)

*Hands on experience on cost of capital and working capital management

Pedagogy

Lectures, Numerical exercises , Mini Project and Case Discussion



Mini Project … 10%

Exercises …10%

CIA 1 & CIA2 …20%


2

TEXT BOOK

Pandey I. M., (2011) Financial Management, 10/e Vikas Publishing House Pvt. Ltd.

REFERENCES

1.Khan M.Y and Jain P.K.(2011), Financial management - Text and problems, 6/e TataMcGraw

Hill Publishing Co Ltd.

2.Prasanna Chandra,(2010) Financial Management - Theory and practice, 5/eTata Me Graw Hill

Publishing Co Ltd.

1

SEMESTER - II


HUMAN RESOURCES MANAGEMENT

Objective: The course aims to enhance the ability of students to understand the importance of an

organizational perspective of Human Resources. After completion of the course the student will

be able to describe briefly the important trends influencing human resource management and

discuss and explain the nature of job analysis, the techniques used in employment planning and

forecasting, recruitment, selection and training process, techniques for establishing pay rates,

and, pricing managerial and professional jobs.

UNIT – I

Human Resource Management - Line Vs Staff Authority - Work Force Diversity,

Globalization - Work Trends - New Management Practices - Changing Role of HR

Management - Strategic HRM - HR Planning.

UNIT – II Job Analysis: Nature of Job Analysis - Job Description - Job Specification -Recruitment

and Selection Process - Forecasting of Personnel -Promotions -Recruitments - Concept of

Testing - Types of Test - Selection Techniques -Interviews - Interviewing Mistakes - Effective

Interview.

UNIT – III

Training Process - Analysis of Training Needs - Training Techniques - Evaluation of

Training - Managerial Training (On The Job/Off The Job) - Nature and Purpose of Management

Development - Executive Development - Importance of Performance Appraisal -Methods of

Appraisal - Problems and Solutions of Appraisal - Appraisal Interview -Career Counselling.

UNIT – IV

Basic Aspects of Compensation - Factors Determining Pay Rates - Establishing Pay

Rates - Current Trends - Pricing Managerial and Professional Jobs - Current Issues in

Compensation - Money and Motivation - Incentives for Employees and Executives -Incentive

Plans - Benefits, Insurance, Retirement and Employee Services Benefits.

UNIT – V

Labour Movement and Unions - Collective Bargaining Process - Grievances Handling -

Fair Treatment and Employee Discipline - Managing Dismissal - Employee Safety and Health -

Causes of Accidents - Global HR - International Assignments - Internationalization of Business

- Diversity -Training and Maintaining International Employee- Human resource information

system. Emerging Trends in Human Resource Management

*Hands on experience in payroll and incentives. No practical problems

Pedagogy:

Lectures, Role play, Case Discussion and Field Study



2

Field Study … 10%

Assignment …10%

CIA 1 & CIA 2 …20%


TEXT BOOK

Gary Dessler, Human Resources Management, and Prentice Hall of India: New Delhi, 11th

Edition, 2008.

REFERENCES :

1. Rao VSP, Human Resources Management: Text and cases, Excel books: New Delhi

2. David A. Decenzo and Stephen. P. Robins, Personnel /Human Resource Management,

Prentice Hall of India: New Delhi, Third Edition, 2007.

3. Wayne F. Cascio, Managing Human Resources, and McGraw Hill: New Delhi.

1

SEMESTER -II


MARKETING MANAGEMENT

Objectives : This course is intended to introduce to the students the fundamental principles of

marketing. By the end of this course students will be able to analyze the marketing and business

environment, Prepare a Marketing plan and Design the market offering, price, distribution and

communication strategy

UNIT - I

Marketing Concepts- Marketing Mix – Components - Developing Marketing Strategies

and Plans- Gathering Information and Scanning the Environment- Consumer behaviour-Basic

model, buying decision process

UNIT - II

Market Segmentation - Levels, Bases, Market Targeting - Effective Criteria - Market

Positioning - Product- levels, classification and product mix-New product development –

Process, Challenges, Product Life Cycle – Strategies at various stages in PLC. Pricing- Meaning,

factors influencing pricing, procedure, objectives, pricing methods,

UNIT - III

Marketing Channel System - Functions and Flows - Channel Design - Channel

Management - Selection, Training, Motivation and Evaluation of Channel Members -Market

Logistics Decisions.

UNIT - IV Integrated Marketing Communication Process and Mix, Advertising, Sales Promotion

and Public Relation Decision.

Direct Marketing - Growth, Benefits and Channels, Telemarketing, Sales Force

Objectives, Structure, Size and Compensation.

UNIT - V

Marketing Information Systems, Changing Marketing Practices: B2C, B2B, C2C, C2B -

Setting Up Web Sites - CRM - Attracting and Retaining Customers . Emerging trends in

Marketing.

Pedagogy

Lectures, Case Discussion and Field Study



Field study … 10%

Assignment … 10%

CIA 1& CIA 2 … 20%


2

TEXT BOOK:

Philip Kotler, Kevin Lane Keller, Abraham Koshy, and Mithileshwar Jha (2012) Marketing

Management: A South Asian Perspective, 14/e; New Delhi: Pearson Education

REFERENCES:

1. Ramasamy, V.S and Namakumari, S. (2009). Marketing Management: Global

perspective Indian Context, 4/e; New Delhi: Macmillan India

2. Michael, J. Etzel, Bruce, J. Walker, William, J. Stanton and Ajay Pandit (2009).

Marketing Concepts and Cases, 14/e; New Delhi: Tata McGraw-Hill

1

SEMESTER- II


OPERATIONS RESEARCH FOR BUSINESS

Objective: To enable the students to understand the operational research concepts. After the

completion of the course the student will be able to apply and solve linear programming,

transportation and assignment problems; to solve network, waiting line and inventory models; to

acquire knowledge about Simulation and decision theory in real life.

UNIT I LINEAR PROGRAMMING

Formulation – Graphical Solution – Simplex Method – Dual of Linear Programming

Problem – Economic Interpretation.

UNIT II TRANSPORTATION AND ASSIGNMENT MODEL

Initial Basic Feasible Solutions- NWC, LCM and VAM – Optimum Solution – MODI

method.

Hungarian algorithm of Assignment Model - Unbalanced A.P. – Maximization (Simple

Problems)

UNIT III NETWORK AND WAITING LINE MODEL

Networking – CPM – Critical Path – PERT Time Estimates – Critical Path.

Structure of Waiting line Models – M/M/1 for infinite Population – Simple problems for

Business Decisions.

UNIT IV INVENTORY MODELS

Deterministic EOQ ( with and without shortage) – EOQ with Price breaks – Probabilistic

Inventory Models – Discrete and Continuous demands.

UNIT V SIMULATION AND DECISION THEORY

Types of Simulation – Event type Simulation – Monte Carlo Simulation.

Pay-off tables in Decision theory – Decision Criteria – Decision trees – Simple Problems.

Pedagogy

Lectures, Quiz and Carry Home Exercises


Class Participation … 10%

Assignments … 10%

Quiz … 10%

CIA 1&CIA2 … 20%


TEXT BOOKS

N.D.Vohra, “Quantitative Techniques in Management”, TMH Publishers.

2

REFERENCE BOOKS

1. Sunderesan, Ganesan and Ganapathy Subramanian “Resource Management Techniques”, 9/e, AR Publishers.

2. KantiSwarup, P.K.Gupta and Man Mohan , “Operations Research”, 15/e Tata McGraw Hill.

1

SEMESTER – II


CORE PAPER – BUSINESS RESEARCH METHODS

Objective: The course provides basic knowledge on research methods that equips one to make

decisions based on actual business and market conditions. Students will be able to discuss

different types of research strategies and methodologies, compose structured professional reports

that reflects responding appropriately to a business situation and that which aids in decision

making

UNIT – I An Overview of Research In Management:

Definition of Research - Research Methods Vs Research Methodology - Significance -

Scope of Research in Business Management - Characteristics of Good Research - Types of

Research and their Application - Research Process - Defining Research Problems, Review of

Literature and Hypothesis Testing.

UNIT – II Research Designs, Sampling Technique, Measurement and Scaling:

Research Design: Types of Research Designs and their Application - Features of a Good

Research Design - Sampling Design: Population and Sample, Types of Sampling Technique,

Criteria for a Good Sampling Design.( No Problems)

UNIT – III Data Collection and Tabulation (No Problems)

Measurement: Types of Measurement, Errors in Measurement and Tests for Sound

Measurement Technique - Scaling Technique: Rating Scale, Ranking Scale, Arbitrary Scale,

Consensus Scaling, Item Analysis, Cumulative Scales, Factor Scales and Advanced Scaling

Techniques.

Types of Data Sources - Tools of Data Collection - Pilot Study – Classification of Data -

Data Processing -Coding, Editing and Tabulation and Presentation Methods.

UNIT – IV Tests of Significance

Tests of Significance - Types of Tests - Parametric Tests: Chi -Square Test, t- Test – Z-

Test and F - Test - One Way and Two Way ANOVA (Problems)

Multivariate Analysis: Factor Analysis, Cluster Analysis, Discriminant Analysis and Conjoint

Analysis. (No problems)

UNIT – V Interpretation and Report

Significance of Interpretation - Techniques of Interpretation - Precautions Importance of

Report Writing - Types and Layout of Reports - Tables and Chart, Diagrams References,

Bibliography - Appendices - Annexure - Ethics in Research Report Writing - SPSS package*.

Note: The question paper shall consist of 80% Theory and 20% Problems.

2

* Hands on Experience and no practical questions.

Pedagogy:

Lectures, Numerical Exercises and Mini Project


Mini Project … 10%

Class Exercises … 10%


CIA 1 & CIA2 … 20%


TEXT BOOK

Kothari C. R, Research Methodology, Wishwa Prakasham: Bangalore, 2nd

Ed. 2009.

REFERENCES:

1. Krishnasamy. O.R., Methodology of Research in Social Science, Himalaya Publishing

House: Delhi, 5th

Edition, 2009.

2. Gupta. S. K, Statistics for Management, Sultan Chand: Delhi, 2009.

3. Donald. R. Cooper and Pamela S. Schindler - Business Research Methods, Tata

McGraw Hill: New Delhi, 11th

Edition, 2011.

4. Uma Sekaran and Roger Bougie, Research Methods for Business – A Skill Building

Approach, New Delhi: Wiley India 5/e; 2010

1

SEMESTER – II


BUSINESS ETHICS

Objectives: This course is to bring forth to the students about the importance of Value system

and ethical aspects that bind business at large. This gives a broad picture about how ethics has to

be internally realized as it is within individuals; guiding morality, moral responsibility and moral

values. Students will be able to understand that ethics have to be the expression of ‘goodness’ of business leaders and managers’ commitment to ‘fairness and justice’ for all its stakeholders.

Course Coverage

Concepts of Ethics

Ethical Dilemma

Ethical Decision Making in Business

Professional Ethics

Law, Ethics and Business

Ethical Issues and Technological Developments

Ethical Decision-Making in Business

Values and Indian Ethos

Corporate Social Responsibility

Pedagogy

Lectures, Case discussion and Seminar


Class participation … 10%

Seminar … 30%

Case discussions … 30%

Quiz … 30%

Note: No CIA & CE

TEXT BOOK:

1. Fernando A. C (2013), Business Ethics, New Delhi: Pearson Education

REFERENCES

2. Mruthyunjaya (2013), Business Ethics and Value System, New Delhi: Prentice Hall

3. Manuel G. Velasquez(2012), Business Ethics, New Delhi: Prentice Hall

1

SEMESTER – II


PRACTICE COURSE 2

Guidelines for Practice Course 2

The primary objective of the practice course 2 is to enable students to understand the latest

developments in the field of Business and Management.

The seminar course would facilitate in discussing and deliberating the latest developments in

business sector, learning of specific issues and techniques, its impact on business sector etc. This

provides a platform for students to learn and update themselves on various topics and its

different perspectives under one roof. Also, helps in improving their communication and

presentation skills.

This is a self study course therefore students are expected to spend extensive time outside the

classroom and collect all possible and relevant information relating to their chosen topic.

Students can bring in related materials, books, magazines, journals, VCDs, E- books, etc., to

showcase during their presentation.

A team of 2 students will join together and work on a same topic. The students can choose any

current topic in the field of Business and Management, with the approval of faculty guide. The

students are expected to work on the chosen topic in consultation with their faculty guide.

Each team will deliver the seminar as per the schedule given by the Faculty . The presentation

will be evaluated by a team two faculty members of the respective domain one of whom will be

the Faculty guide.

At the end, each group has to submit a synopsis not exceeding 1000 words.

Evaluation of a student’s practice course work will be based on five factors:

Evaluation based on Team work:

Content and depth of coverage of the topic – 30%

Creativity in delivering the seminar – 30%

Synopsis – 10%

Evaluation based on Individual work:

Extent of resources referred for the topic – 20%

Punctuality and regularity at work – 10%

1

SEMESTER - II


COMMUNICATION SKILLS – 2

Objectives

The course is designed to build oral communication skills of students essential to business

graduates. At the end of the course the students will be able to speak effectively using non-verbal

communication and in teams, deliver effective power point presentations, use appropriate

electronic media and show sensitivity when communicating cross-culturally

Content

Formal Public speaking; using non-verbal communication effectively

Using Technology and appropriate electronic media to communicate orally; telephone

etiquette; Cell-phones; Voicemails; podcasts; virtual meetings; video conferencing

Designing and Delivering Oral Presentations – Enhancing Presentations with Slides and

other Visuals.

Team and Interpersonal Communication – Collaborative Communication; Team

presentations; Handling conflicts in teams; the art of giving and receiving feedback

Enhancing sensitivity to culture and diversity

Ensuring ethics in communication

Etiquette in the Workplace – Non-verbal Gestures – Business Dining – Etiquette when

communicating in a world of Diversity - Enhancing sensitivity to culture and diversity


Public Speaking … 20%

Using Technology to communicate effectively … 20%

Individual Presentation … 20%

Team Presentation … 10%

Cross-Cultural Communication … 20%

Communicating Ethically … 10%

There will be no internals and Comprehensive Examination

REFERENCES

1. Bovee, Courtland L, Thill, John V and Abha Chatterjee (2011). Business Communication

Today, 10/e, New Delhi: Pearson

2. Lesikar, Raymond V. and Flatley, Marie E, Rentz, katheryn, Pande, Neeraja (2013).

Basic Business Communication, 11/e, New Delhi: Tata McGraw-Hill

3. Mukerjee, Hory Shankar (2013). Business Communication, First Edition, New Delhi:

Oxford University Press

SEMESTER - IIICOURSE CODE: 16 MBA301

STRATEGIC MANAGEMENT

Objective: The course would enable the students to understand the principles of strategyformulation, implementation and control in organizations. At the end of the course studentswould be able to develop and prepare organizational strategies that will be effective for thecurrent business environment and devise strategic approaches to managing a businesssuccessfully in a global context

UNIT – ICorporate Strategy - Concept, Nature and Objectives of Corporate Strategy - Evaluation

of Strategic Planning - Significance of Strategic Planning - Dimension of Corporate Strategy -7S Frame Work - Corporate Strategic Planning Process.

UNIT - IIFormulation of Corporate Strategy - Vision -Mission - Analysis of External Environment

- Internal Appraisal: Functional and Value Chain Approaches - Structural Analysis - Porter'sFrame Work - ETOP - SWOT Audit - Core Competence - Competitive Advantage - BCG Matrix- GE's Matrix - Arthur D.Little's Matrix - Corporate Objectives - Stake Holders Expectations-Scenario Planning.

UNIT – IIIImplementation of Corporate Strategy - Grand / Generic Corporate Strategies: Stability

Growth, Retrenchment, Combination Strategies - External Growth Strategies - Merger,Acquisition, Takeover and Joint Venture -Choice of Strategy -Institutionalizing The Strategy -Organisation Structure, Leadership and Culture - Types of Implementation.

UNIT – IVEvaluation and Control of corporate Strategies - Establishing Criteria for Control -

Qualitative and Quantitative Tools - Rumelt's Criteria - Premise and Implementation Control -Strategic Surveillance - Special Alert Control - Dupont's Control - Operational Control System:Budgeting, Scheduling – Key Success Factors and Profitability Matrix, Reward System forMotivation – Challenges.

UNIT – VStrategic issues in Global Business & E-Commerce – Strategic Issues in Managing

Technology & Innovation – Strategic Issues in Organizational Adaptation and Change –Strategic Issues in Small Business, Family Business and Non-profit Organization – EmergingTrends

Pedagogy

Classroom Lectures, Case Discussions, Analysis of Industries, Article analysis

Evaluation and GradingQuiz … 10 %Industry Analysis … 10%Case Discussions … 10%CIA1 & CIA 2 … 20%End Semester Examination … 50%

TEXT BOOK:John A. Pearce II and Richard B. Robinson, Strategic Management, All India Travelers BookSeller: New Delhi, 2007.

REFERENCES:1. Johnson.G and Sholes K, Explorating Strategy- Text and Cases, Prentice Hall, New Delhi,

2006.2. Srivastava and Divya Nigam, Corporate Strategic Management - Pragathi

Prakashan,2006.

Course Prepared By: G.Sivakumar Approved By: Dr.V.Latha

SEMESTER-IIICOURSE CODE: 16MBA302

ENTREPRENEURSHIP DEVELOPMENTObjective: This course is designed to enable students to understand and imbibe the concept andspirit of entrepreneurship. After completion of the course the students will be able to explain theentrepreneurial decision process and identify the basic types of start-up ventures.

UNIT IEntrepreneurship – Entrepreneurship as a Career – Entrepreneurial Personality -

Characteristics of Successful, Entrepreneur – Knowledge and Skills of Entrepreneur.UNIT II

Business Environment - Role of Family and Society - Entrepreneurship DevelopmentTraining and Other Support Organisational Services - Central and State Government IndustrialPolicies and Regulations - International Business.UNIT III

Sources of Product for Business - Prefeasibility Study - Criteria for Selection of Product -Ownership - Capital - Budgeting Project Profile Preparation - Matching Entrepreneur with theProject - Feasibility Report Preparation and Evaluation Criteria.UNIT IV

Finance and Human Resource Mobilization Operations Planning - Market and ChannelSelection - Growth Strategies - Product Launching – Incubation, Venture capital,UNIT V

Monitoring and Evaluation of Business - Preventing Sickness and Rehabilitation ofBusiness Units- Effective Management of small Business– Emerging Trends

Pedagogy:Lectures , Class Discussions, Field study and seminars

Evaluation and GradingField study … 10%Case discussion … 10%Seminar … 10%CIA 1& CIA 2 … 20%End Semester Examination … 50%

TEXTBOOKS.S.Khanka, Entrepreneurial Development, S.Chand and Company Limited, New Delhi, 2001.

REFERENCES1. Mathew Manimala, Entrepreneurship Theory at the Crossroads, Paradigms & Praxis,Biztrantra ,2nd Edition ,20052. Prasanna Chandra, Projects – Planning, Analysis, Selection, Implementation and Reviews,Tata McGraw-Hill, 1996.3. P.Saravanavel, Entrepreneurial Development, Ess Pee kay Publishing House, Chennai -1997.

Course Prepared By: T.NAGAPRAKASH ApprovedBy;Dr.V.Latha

SEMESTER - IIICOURSE CODE: 16MBA 303

BUSINESS ENVIRONMENT

Objective: This course is designed to sensitize towards the overall business environment withinwhich the organization has to function and to provide an insight to students of its implication fordecision making in business organizations.

Content:

Business Environment, Environmental Analysis and Forecasting Social Responsibility of Business , Business and Consumerism , Corporate Governance. Industrial Policies and Regulations - Privatisation and Disinvestment - Village and Small Scale

Industries - Industrial Sickness. The Financial System and Planning - Monetary and Fiscal Policies - Financial Market Structure

- Money and Capital Market Industrial Finance - Industrial Financial Institutions - Planning andDevelopment.

Global Environment - WTO and Global Liberalization, Multinational Corporations,Globalisation.

Development and Regulation of Foreign Trade- Foreign Exchange Management Act.,Emerging trends in the environment of business.

There will be 100 % CIA and no Comprehensive Examination.

TEXT BOOK:Francis Cherunilam, Business Environment - Text and Cases, Himalaya PublishingHouse, Bangalore, 2008.

Reference Books:1. Aswathappa, K, Essentials of Business Environment, Bangalore, Himalaya, Publishing

House, Bangalore, 2008.2. Raj Agrawal and Parag Diwan, Business Environment, Excel Books, New Delhi. 2007.3. William C, Frederick, James E Post and Keith David, Business and Society, McGraw-

Hill Inc., New Delhi.4. Agrawal, A.N. 1999, Indian Economy, Bangalore, New Age International (P) Ltd.

Course Prepared by: Dr.R.Chitra Approved By: Dr.V.Latha

SEMESTER –IIICOURSE CODE: 16MBA304

INTERNSHIP

The prime objective of the Internship is to give an opportunity to students for getting an exposureinto the industrial work and thereby the budding managers would get to know the actual practiceand problems faced by the industries or organizations

The Students have to go for an Internship of 4 weeks in the Industry or Organizations. Theyhave to learn the industry practices and submit a report at the end of the internship. Thisinternship is like pre -employment service where the student will be trained to fit for company.

EVALUATION CRITERIA

1. The students should make a presentation in the class to the faculty team on the Internship fordiscussion. A separate schedule would be put up for the same

Norms for Evaluation

Course Prepared by: Dr.V.Latha Approved By: Dr.V.Latha

S.No.

Examined By Criteria Maximum Marks

1. Guide Report 25

IndustrySupervisor

Evaluation and Observation 25

SEMESTER –III


PERSONALITY DEVELOPMENT FOR CAREER ENHANCEMENT

Course Objectives: To inculcate Employability skills for Professional growth through

Decision making, Goal Setting and grooming for successful Career

Content

Goal Setting-Setting goals for a successful career / Review

Self Profiling-Introducing Self- More About Myself

Current News Awareness

Kinesics: Gestures and Postures- Role of Body Language

Social Skills: Grooming & Etiquette

Role playing, Debates and Quiz

Negotiation Skills: Creating a Win-Win situation

Group Discussion: Preparing for a group discussion

The Art of Interviewing

Essay Writing and Presentation Skills

TEXT BOOKS:

1. S.Hariharan,N.Sundararajan, S.P.Shanmugapriya, “Soft Skills”, MJP Publishers, 2010. 2. Wallace, Masters, “Personality development”, Cengage Learings, Edition 5,2010.

REFERENCES:

1.Shital Kakkar Mehra, Buiness etiquettes, HarperCollins Publishers, 2012.

2.Myron H.Dembo, Helena Seli, Motivation and Learning Strategies for College Success,

Routledge Publishers, Ed. 4, 2013.

3.K.Alex, Soft skills, S.Chand & Company Pvt.Ltd, Ed 1, 2013

4.Jeff Butterfield, Soft Skills for Everyone, Cengage Learning, Ed.2, 2011.

5.Gopalaswamy Ramesh, Mahadevan Ramesh, The ACE of Soft Skills, Pearson Education,

2010.

Course Prepared By:Dr.V.Latha Approved By: Dr.V.Latha

CONSUMER BEHAVIOUR

COURSE CODE: 15 MBA M01

Objective: The course challenges students to explore the realities and implications of buyer

behaviour in holistic marketing environment. By the end of this course the students will be able

to demonstrate the knowledge of consumer behaviour concepts to develop better marketing

programs and strategies to influence those behaviours. Analyse external and internal factors

influencing the behaviour of the consumers’ .Identify the changes happening in the Market

scenario.

UNIT – I

Diversity in the Market Place - Model of Consumer Decision Making - Levels of

Consumer Decision Making - Four Views of Consumer Decision Making - The Consumer

Research Process.

UNIT – II

Consumer Motivation - Needs, Goals, need arousal, selecting goals - The Measurement

of Motives. Personality - facets, theories-brand Personification - Self and Self Image.

Perception - Elements, Dynamics of Perception-Consumer Imagery. Learning - Consumer

Learning - Behavioural and Cognitive Learning Theories – Measures of Consumer Learning.

UNIT – III

Consumer Attitude Formation - Attitude Change - Strategies for Attitude Change

Reference Groups and Family Influences. Group - Power of Reference Group - Selected

Consumer Related Reference Group - Celebrities and Other Reference Group Appeals -

Socialization of Family Members - Family Decision Making and Consumption - Related Roles -

The Family Life Cycle. Social Class and Consumer Behaviour - Measurement of Social Class -

The Affluent and the Non Affluent Consumer.

UNIT–IV

Culture - Measurement of Culture - Subcultures and Consumer Behaviour - Subcultures -

Religious, Geographical, Regional, Racial, Age, Sex, Subcultures - Subcultures Interaction -

Cross Culture Consumer Behaviour - Cross Culture Consumer Analysis - Cross Cultural

Psychographic Segmentation

UNIT – V

Consumer Influence - Opinion Leadership-Dynamics of Opinion Leadership Process -

Motivation Behind Opinion Leadership - Measurement - Flow of Communication - Opinion

Leadership and the Firm Marketing Strategy - Diffusion of Innovation -The Diffusion Process -

The Adoption Process - A Profile of the Consumer Innovator.

Pedagogy

Lectures, Case Discussions, Field Study & Individual/group activities


Field Study … 10%


Activities ... 5%

CIA 1, CIA 2 & CIA … 15%


TEXT BOOK:

Leon. G. Schiffman, Joseph Wisenblit, and Ramesh Kumar S., Consumer Behaviour, 11th

Edition, Pearson., 2015

REFERENCES:

1. Ramanuj Majumdar, Consumer Behaviour: Insights From Indian Market; New Delhi:

Phi Learning Private Limited, 2009

2. Nair, Suja R, Consumer Behaviour – Text and Cases, Himalaya Publishing House, 2007.

Course Prepared By: Dr.R.Chitra Approved By: Dr.V.Latha

INTEGRATED MARKETING COMMUNICATION

COURSECODE: 16 MBAM02

Objective: This course will enable the students to identify the role of different marketing

communication tools in today’s business world by recognising how a firm can use it to communicate effectively with its consumers. By the end of this course the students will be able to

choose a marketing communications mix to achieve the IMC campaign plan's communications

and behavioural objectives. Develop an integrated cross-media strategy and creative message and

concept to reach the target audience and deliver the brand promise through an IMC campaign.

UNIT - I Role of IMC in marketing process, IMC planning, Participants in IMC process – Clients,

Advertising and Specialised Services agencies. Communication process – Source, Message and

channel factors. UNIT - II

Objectives and Budgeting for IMC programmes. Creative process, Planning and

Development of Creative strategy, Appeals and Execution styles, creative tactics, creative brief

and approval. Media Planning – developing media plan, objectives, market analysis and target

market identification, media strategies

UNIT - III Media Profile – Print- role of newspaper and magazines, Radio, Television, and

Supportive Media – traditional support media, promotional product marketing, other traditional

support media and Nontraditional support media UNIT -IV

Direct Markeing and IMC – direct selling, evaluating the effectiveness of direct

marketing . Internet and IMC – measuring effectiveness of the internet, advantages and

disadvantages, additional interactive media; Sales Promotion – objectives, Techniques and

evaluation of sales promotion

UNIT - V Public Relations – Publicity, Integrating PR with other promotion tools, planning process,

tools and effectiveness, Personal selling and IMC – Scope, Role, and Evaluation, Social, Ethical

and Economic effects of advertising and promotion

Pedagogy Lectures, Case Discussions and Role Play


Class Exercise … 10%

Role play … 10%


CIA1& CIA2 … 20%


TEXT BOOK: George E. Belch, Michael A. Belch and Keyoor Purani– Advertising and Promotion – IMC

perspective – Tata Mc Graw Hill 7th

edition, 2010.

REFERENCES :

1. Kruti Shah and Alan D’Souza (2009). Advertisement & Promotion - An IMC Perspective; New Delhi: Tata McGraw-Hill

2. Clow and Baack, - Integrated Advertising, Promotion and Marketing Communications,

PHI/Pearson 2007.


SALES AND DISTRIBUTION MANAGEMENT COURSE CODE: 16MBAM03

Objective: This course will enable the students to face the challenges confronting the Sales and

distribution function in marketplace. By the end of this course the students will be able to

demonstrate the selling skills to satisfy the customer needs, develop a systematic approach to

increase the sales performance and design and manage the multiple channels to maintain vertical

integration

UNIT – I Sales Management – Importance- Dimensions - Strategic planning - Role and Skills of

modern Sales Managers- Nature of Personal Selling - Steps in selling process- Institutional

Selling

UNIT – II Development and Management of Sales Territories- Sales Quota -Organizing Sales Force

- Types of Organization Structure - Sales force staffing - Recruitment, Motivation and evaluation

UNIT – III Channel Policies - Channel Information System - Elements and Impact on Channel System

- Identifying Channel Conflicts and Resolution Channel Co-operation and Satisfaction -

Assessing Channel Performance - Improvement of Channel Productivity - Through Partnership

and Efficient Consumer Response.

UNIT – IV Channel Management by wholesalers and Retailers – Retail formats – Franchise-designing

and management Telemarketing, e-marketing, e-tailing, Integrated distribution management

UNIT – V Importance of Physical distribution, Logistics System analysis and design, Organization

and control, Role and Importance of warehousing, Warehouse Type, Size, number, location,

prerequistion for Warehousing, Warehousing in India, Inventory Control – Cost and issues – Risk Management– Emerging Trends

Pedagogy

Lectures, Case Discussions, Role-play and Field study


Field Study … 10%

Case Discussions … 10% Role-play … 10%

CIA 1, & CIA2 … 20%


Text Book: Krishna Havaldar and Vasant Cavale Sales and Distribution Management - Text and

Cases;2/e New Delhi: Tata McGraw-Hill 2011

Reference Books: 1. Gupta S.L., Sales and Distribution Management, Excel Books, Delhi, 2007. 2. Chunnawalla, Sales and Distribution Management, Himalaya Publishing House, 2006

3. Tapan, K. Panda and Sunil Sahadev, Sales and Distribution Management, 7/e; 2007 New

Delhi: Oxford University Press


CUSTOMER RELATIONSHIP MANAGEMENT

COURSE CODE: 16 MBAM04

Objective: This course intends to develop insights and application of Customer Relationship

Management in practice in any organization. By end of this course the students will be able to

apply the basic role of customer portfolio, intimacy, and manage the customer life cycle in CRM

strategy development and implementation.

UNIT I Conceptual Foundation Emergence of CRM practice, CRM Cycle, Framework,

Stakeholders, Significance of CRM, Attributes of CRM, Behavioural dimensions, Strategic

issues, Components of CRM Programme, CRM process, Market share Vs Mind Share, Life time

value of customer.

UNIT II Planning Implementing and Measuring of CRM project CRM strategy, Organising CRM,

Implementation Road Map, Issues in implementation, Areas of measurement, Service quality,

Customer satisfaction, Customer acquisition, Customer retention and loyalty, Customer

experience, Customer cycle measures, 3E measures – company efficiency, effectiveness and

employee behavior, customer value, customer equity, CRM scorecard.

UNIT III Dynamics of Information Technology in CRM e-CRM in Business, Features and

Advantages of e-CRM, Technologies and CRM softwares, Application of e-CRM, Customer

Database development and management – Database construction, Data Warehousing, Data

mining tools and techniques, Privacy and ethical considerations.

UNIT IV Customer care management Customer care softwares, customer service applications,

facilities, customer care technologies, Multimedia call centre, Electronic point of sale, Help

desk, ATM, Sales force automation, Leveraging internet and mobile, Marketing automation,

Service automation

UNIT V Application of CRM in different markets CRM in service markets – Banking and

Financial sector, Hospitality, Aviation, Retail, Telecom services, CRM in Rural markets, CRM

in Business market– Emerging Trends

Pedagogy Lectures, Case Discussions, Seminars, and Field Visit



Seminars … 10%


CIA1& CIA2 … 20%


TEXT BOOK: Alok Kumar Rai – Customer Relationship Management – Concepts and Cases PHI Learning Pvt.

Ltd., 2013.

REFERENCES 1.Shainesh and Jegadish N. Seth – Customer Relationship Management- Strategic perspectives – Mac millan, 2010.


SERVICES MARKETING COURSE CODE: 16MBAM05

Objective: The overall learning objective is to understand the strategic initiatives that are

necessary to build world-class services. In order to achieve this objective an attempt will be made

to develop an understanding of the strategic differences between marketing goods and marketing

services, Identify and capitalize on the sources of competitive advantage in services, Realize the

cross-functional nature of the service delivery process, Build an overarching model of strategic

service management and Build strategic models for e-services.

UNIT I Introduction to services marketing- Measuring service quality (SERVQUAL)- Gap model

UNIT II Customer expectations and perception, Service quality, Service encounter, customer satisfaction

and Service recovery.

UNIT III Service design and blue printing. New service development. – Physical evidence and

servicescape

UNIT IV Managing demand and supply in services.- Service delivery through intermediaries-

UNIT V

Integrated marketing communications for services - Pricing services– Emerging Trends

Pedagogy Lecturers, Exercises, Role Plays, and Case Discussions



Field Study … 10%


CIA1 & CIA2 … 20%


TEXT BOOK: Valerie, Zeithaml, Mary, Jo Bitner, Dwayne, Gremler, and Ajay Pandit (2014). Services

Marketing, 6/e; Special Indian Edition, New Delhi: Tata McGraw-Hill

REFERENCES:

1.Jha. S.M., Service Marketing, Himalaya Publishing House, 2008.

2.Lovelock, C, Wirtz, J and Chatterjee, J. (2011). Service Marketing, 7e; New Delhi: Pearson

Education

BRAND MANAGEMENT COURSE CODE: 16 MBA M06

Objective: This course intended to prepare the students to develop branding strategies .By the

end of this course the students will be able to apply the nuance that is essential in building brands,

Identify sources and outcomes of brand equity and develop how to build, to measure and to

manage brand equity

UNIT I Concept of a brand – Evolution, perspectives, anatomy, types of brand names, brand name

associations, Brands Vs Products, Advantages of Brands to consumers & firms. Brand elements:

Components & choosing brand elements, Branding challenges & opportunities.

UNIT II Brand positioning – Basic concepts – alternatives – risks – Brands & consumers –Strategies for

positioning the brand for competitive advantage – Points of parity – Points of difference - Buying

decision perspectives on consumer behaviour, Building a strong brand – Method & implications.

UNIT III Brand Image, image dimensions, brand associations & image, Brand identity – perspectives,

levels, and prisms. Managing Brand image – stages – functional, symbolic & experiential brands.

Brand Equity – Sources of Equity. Brand Equity models, Brand audits. Brand Loyalty & cult

brands.

UNIT IV Leveraging Brands – Brand extensions, extendibility, merits & demerits, Line extensions, line

trap – Co-branding & Licensing Brands. Reinforcing and Revitalisation of Brands – need,

methods, Brand Architecture – product, line, range, umbrella & source endorsed brands. Brand

Portfolio Management.

UNIT V Brand valuation – Methods of valuation, implications for buying & selling brands.

Applications – Branding industrial products, services and Retailers – Building Brands online.

Indianisation of Foreign brands & taking Indian brands global – issues & challenges– Emerging

Trends

Pedagogy Lectures, Exercises, Field Study, Quiz & Case Discussion


Class Exercises … 10%

Field Study … 10%


CIA1& CIA2 … 20%


TEXT BOOK: Kevin Lane Keller, M.G.Parameswaran and Isaac Jacob, Strategic Brand Management, 3/e; New

Delhi: Pearson Education 2011

REFERENCE: 1. Kapferer, Strategic Brand Management, Kogan Page, New Delhi. 2009 2. Harsh Varma, Brand Management, Excell Books, New Delhi.


RURAL MARKETING COURSE CODE: 16MBA M07

Objective: This course enable the students to identify the opportunities of the rural market under

social and economic perspective .By the end of this course the students will able to Apply the

conceptual knowledge of rural marketing into practice, Design strategies suitable for rural

markets and Realize how companies position their products for maximum competitive advantage

in rural market place.

UNIT I Rural Marketing - Nature, Approaches to Rural Marketing, Comparing Rural and Urban

marketing- Rural Consumer Behaviour- Rural Marketing Research

UNIT II Segmenting Rural Markets - Definition - Changing Trends in Rural Segments - Market Segment

Selection - Bases of Segmentation - Identification of Rural Market Potentials - Rural Market

Environment - Development Programmes - Infrastructure facilities. Problems in Rural marketing.

UNIT III Product Strategy – Product concepts and classification – Concept and significance of product

strategy – Product mix decisions – Product item decisions – Competitive product strategies – Pricing policy - Concept and significance – Pricing objectives – Pricing strategy.

UNIT IV Promotion strategy – Exploring media – Profiling target audience – Designing right promotion

strategy – Promotional Campaigns – Distribution strategy – Channels – The old and New Players

– New approaches – Coverage strategy.

UNIT V Role of Financial Institutions in Rural Marketing - Types of Credit - Rural Credit

Institutions - Impact of Rural Credit – Functions of NABARD, Role of Co-operative Institutions

in Rural Marketing - Types of Co-operative Organizations - Impact of Co-operatives on Rural

Marketing– Emerging Trends

Pedagogy

Lectures, Field Study, class exercises and Case Discussions


Class exercises … 10%

Field Assignments … 10%


CIA1&CIA2 … 20%

End Semester Exam … 50%

TEXT BOOK:

C.S.G. Krishnamacharyulu, Lalitha Ramakrishnan, Rural Marketing Text and Cases,

Pearson Education, New Delhi, 2011.

REFERENCES:

1. Pradeep Kashyap (2012). Rural Marketing 2/e New Delhi: Pearson Education 2. T. P. Gopalaswamy, Rural Marketing Environment, Problems and Strategies, Vikas

Publishing House, New Delhi, 2006.


SOCIAL MEDIA MARKETING

COURSE CODE: 16 MBA M08

Objective: This course makes students aware of the importance, tools and techniques involved in

social media marketing. These media platforms present unique marketing opportunities. At the

end of the course students would be able use the online social media and will be able run a

successful online campaign

UNIT I INTRODUCTION TO SOCIAL MEDIA- Introduction to Social Media, What is Social Media?,

How Social Media developed, Managing Information Aggregators, Google Alerts, Blogs

UNIT II GETTING READY FOR SOCIAL MEDIA- Getting ready for Social Media, Content

Management, Touchpoint analysis, Scheduling, Creating content, Managing content programs,

Planning Worksheets, The Legal Issues in Social Media, In-house guidelines, Copyright and

Trademark Implications, Blogs, Blogger

UNIT III PODCASTING- Podcasting What is it? Where to find, How to create a) Hardware b) Software

Face book, Face book Creating groups and pages Tips and Guides, Facebook Posts Paid

Promotion Ads Contests. UNIT IV GOOGLE + 5- Google+ Set-up and usage, Company profile Hangouts, SEO What is it? How it is

determined, How to affect it, Google’s role, YouTube, Long-form video platforms, Setting up a

channel, Managing content UNIT V SOCIAL MEDIA SITES- Twitter, Set-up and usage, Tips, Up and Coming Social Media,

LinkedIn, LinkedIn Tips and Guides, Review of profiles, Pinterest, Visual social media and

bookmarking Set-up and management, Collaborative Marketing & Crowd sourcing

Pedagogy

Lectures, Case Discussion, and Seminars


Assignment … 10%


Seminar Presentations … 10%

CIA1, CIA2 & CIA3 … 20%


TEXT BOOK:

1.Jan Zimmerman, Deborah Ng, Social Media Marketing All-in-One for Dummies, 4th

Editions, John Wiley & Sons Publishing, 2017 2.Dave Evans, Social Media Marketing: An hour a day, John Wiley & Sons Publishing, 2010

REFERENCES: 1. Barefoot D, Friends with Benefits: A Social Media Handbook, No Starch Press, 2010 2. Evans D, McKee J, Social Media Marketing: The Next Generation of Business

Engagement, John Wiley & Sons Publishing, 2010 3. Holloman C, The Social Media MBA: Your Competitive Edge, Wiley Publishing Inc,

2010 4. Shiv Singh, Social Media Marketing For Dummies, Wiley Publishing Inc, 2010

ELECTIVE- INTERNATIONAL MARKETING

COURSE CODE- 16MBAM09

Objectives This course is designed to provide the student with an overview of international marketing. The

course deals with all aspects of marketing from an international perspective and prepares students

to deal with foreign competitive situations and international opportunities. By the end of this

course the students will be able to:

craft a marketing mix suitable to a variety of international markets.

present and defend marketing mix selections against alternatives.

compose an international marketing plan consistent with the

evolution of marketing mix selections.

Unit I

International Marketing – Meaning, Domestic Vs International Marketing, Importance of World

Trade, Opportunities and Challenges – International Trade Frameworks and Policy – The Role of

Culture

Unit II The Economic Environment – The Political and Legal Environment - New Directions and

Challenges in International Marketing

Unit III Consumer, Industrial, and Government Markets – Drivers of Global Consumers and Influences

on Various Markets- Strategic Planning – Globalisation Drivers, Planning Process

Unit IV Market Entry and Expansion – Marketing Organisation, Implementation, and Control.

Product Management and Global Brands – Marketing of Services – Pricing Strategies

Unit V Distribution and Logistics - Promotional Planning – Social Networks and Communication

Pedagogy Lectures, Case Discussion, and Seminars


Quiz … 10%


Assignment and Presentations … 10%

CIA 1 & CIA 2 … 20%


Text Book Michael, R. Czinkota and Iikka, A. Ronkainen (2013). International Marketing, 10/e, New Delhi;

Cengage Learning

Reference Books

1. Philip R Cateora, John L Graham and Mary C Gilly (2012). International Marketing, 16/e; New Delhi: Tata McGraw-Hill

2. Gerald Albaum, Jesper Strandskov, Edwin Duerr (2014). International Marketing and Export Management, 7/e, New Delhi: Pearson education.


MARKETING RESEARCH

COURSE CODE:16MBAM10

Objectives

The purpose of this course is to introduce students to the basic concepts of marketing research.

By the end of this course the students will able to:

Translate the management problem into feasible research

question

Draw appropriate conclusions from research results

Recognize the role of systematic information gathering and analysis in making marketing

decisions

Unit I

A Decision-Making Perspective on Marketing Intelligence - Marketing Research in Practice -

The Marketing Research Process

Unit II Research Design and Implementation - Secondary Sources of Marketing Data- Standardised

sources of Marketing Data

Unit III Marketing Research on Internet - Information Collection - Qualitative and Observation Methods-

Tradition Applications - Product Price, Distribution and Promotion

Unit IV Contemporary Applications - Competitive Advantage, Brand Equity, Customer Satisfaction and

Total Quality Management.

Unit V Emerging applications of Marketing Research-database marketing, e-commerce, Relationship

Marketing

Pedagogy

Lectures, Research Reviews and Case Discussions



Quiz … 10%

Mini project … 10%

CIA 1& CIA 2 … 20%


Text Book

Naresh K. Malhotra, and Satyabhushan Dash, (2011). Marketing Research: An Applied

Orientation, 6/e; New Delhi: Pearson Education

Reference Books

1. Beri, G.C. (2007). Marketing Research, 4/e; New Delhi: Tata McGraw-Hill 2. Luck, J. David and Ronald, S. Rubin (2005). Marketing Research, 7/e; New Delhi: Prentice

Hall India

3. Aaker, A. David, Kumar, V., and George, S. Day (2010). Marketing Research; New Delhi: Wiley India


HUMAN RESOURCES ELECTIVE

PERFORMANCE MANAGEMENTCOURSE CODE: 16MBA H01

Objectives: The course proposes to augment an understanding and applying performancemanagement system in organisations. The students will be able to comprehend the performancemanagement system, process and its implementation, review the concepts in internationalperspective with reference to MNCs and enhance their skill in decision making that influencesbusiness strategy and career development

UNIT – IPerformance Management –Need, Concept, Characteristics, Objectives, Principles,

Importance, Determinants of Job Performance- An overview of Performance Management inorganisationsUNIT –II

Performance Management System – Overview, Objectives, Functions, Characteristics,Competency based Performance Management System, Skill / Competency based payPerformance CounselingUNIT –III

Performance Management Process – Planning, Managing, Performance Appraisal,Monitoring. Performance and mentoring-ongoing performance monitoring and reviewUNIT –IV

Implementation of Performance Management System, High Performance teams, Rewardsystems, Performance Management and Employee DevelopmentUNIT – V

Performance Management Skills – Coaching, Role of HR in Performance Management.Ethics in Performance Management. Performance Management in MNCs - ContemporaryPractices - Emerging Trends

PedagogyLectures, Case Discussion, and Seminars

Evaluation and GradingAssignments … 10%Seminar presentation … 10%Case Discussion … 10%CIA 1& CIA2 … 20%End Semester Examination … 50%

TEXTBOOK:Herman, Aguinis (2009). Performance Management, 2/e; Pearson Education, New Delhi

REFERENCES:1.Appraising & Developing Managerial Performance-.T. V. Rao, Excel Books

2.Kohli, A.S. and Deb, T. (2008). Performance Management, New Delhi: Oxford UniversityPress3 Performance Management, Dixit Varsha, First Edition, Vrinda Publications Ltd.

Course Prepared By: A.V.R. AKSHAYA Approved By: Dr.V.Latha


TRAINING AND DEVELOPMENTCOURSE CODE: 16MBAH02

Course Objective: The course enhances the knowledge of the students on the assessing thetraining needs, designing, implementation and evaluation of training programs. At the end of thecourse the students will be able to understand methods and devise training plans, prepare a blueprint of training plans with clear goals and specific learning outcomes and formulate applicabletraining evaluation and apply them to the workplace

UNIT – ITraining and Development - Forces affecting the workplace training- Designing Effective

Training- Forces Influencing learning- Training Practices -Strategic Training-Evolution ofTraining role in organization-Training department -Outsourcing training functionUNIT – II

Assessment of training needs- Scope of needs assessment-Training Evaluation-reasonsfor evaluating training-overview of the evaluation designs, determining return on investment-measuring human capital and trainingUNIT – IIITraditional Training Methods: Hands-on-methods-group building methods-choosing a trainingmethod-E-learning and use of technology in training- -Online learning--Technologies fortrainingUNIT – IV

Development-Approaches to Employee Development-Management Development – Keyareas in Organisational Training and DevelopmentUNIT – V

Special Issues and Evaluation of Training and Development, Training Audit, Future ofTraining and Development, Emerging trends.

PedagogyLectures, Discussions and Seminars

Evaluation and GradingCase Discussion … 10%Seminar Presentation … 10%Mini project … 10%CIA 1& CIA 2 … 20%End Semester Examination … 50%

TEXT BOOKBlanchard, P. Nick, James, W. Thacker and Anand Ram, V. (2012). Effective Training Systems,Strategies, and Practices, 4/e; New Delhi: Pearson Education

REFERENCES

1. Blanchard, Effective Training: Systems, Strategies and Practices, 4th Edition, Pearson Ed.2012.2. Raymond Noe, Employee Training and Development, TMH, 2010.



ORGANISATIONAL CHANGE AND DEVELOPMENTCOURSE CODE: 16MBAH03

Objective: This course provides a detailed overview on organisational change and organisationaldevelopment issues, values, assumptions and types of interventions. At the end of the course thestudents will be able to acquaint complexities of managing change in organisations, plan anddesign prospective organizational development strategies.UNIT IIntroduction- Organisational Change- Importance of Organisational Change- Imperative ofchange-Factors determining organizational change , Types of change.UNIT IIModels of change, Characteristics of effective change programme- Change process model-Change and Transition Management, Change and its Impact, Organisational culture and change.UNIT IIIHistory of OD-Values, assumptions and beliefs in OD, Foundations of OD-Model and theories-Managing the OD process –Operational Components of OD: Diagnostic, Action and Process,Maintenance Components- Organisational TransformationUNIT IVImplementation and Assessment of OD. -Conditions for failure and success in OD efforts-;Assessment of OD and change in organizational performance; Impact of OD- Team andStructural interventions and– T-group – behavioral modeling – life and career planning –coaching and mentoring – instrumental training, Compressive Interventions.UNIT VPower, Politics and OD – research on OD – future of OD. Some key considerations and issues inOD: Issues in consultant – client relationship; Success and Failure of OD- Future of OD & NewPerspectives, Emerging trends

PedagogyLectures and Case Discussions

Evaluation and GradingField Study … 10%Assignments and Presentations … 10%Case discussions … 10%CIA 1& CIA2 … 20%End Semester Examination … 50%

TEXT BOOKPathak, Harsh (2011). Organizational Change: New Delhi: Pearson.

REFERENCES1. Kavitha Singh, Organisational Change and Development, Kindle Edition2. Cummings, G. Thomas and Christopher G. Worley (2010). Organization Development

and Change, 8/e; New Delhi: Cengage Learning

3. French, Wendell L., Cecil H. Bell Jr., and Veena Vohra (2011). OrganizationDevelopment: 6/e: New Delhi: Pearson Education



ORGANISATIONAL DESIGN FOR EXCELLENCECOURSE CODE: 16MBAHO4

Objective: This course is designed to provide a depth understanding of behavioral interventionsand enable the students to apply these interventions for building individual, team, system andprocess related competencies and helping organization to achieve peak performance and becomeself sustaining.

UNIT – IFormal organizations - The nature of organizations - organizations as a business, state,

culture, living system and social rational system.UNIT – II

The concept of organization excellence; Forms of organizational excellence -Competitiveexcellence, Institutional excellence, creative excellence, Missionary excellence, versatileexcellence; organizational structures and designs for different Excellences.UNIT - IIIStructures and Systems - Forms of Super structure - Infrastructure - shapers of organizationalstructure - structure and systems for excellence.UNIT - IV

Modes of management - Conservative mode, entrepreneurial mode, professional mode,bureaucratic mode, organic management mode, authoritarian mode, participatory mode,intuitive mode, familial mode, altruistic mode; management modes and their relationship withexcellence indicators.

UNIT - VOrganisational learning for revitalization, Behavioral science approaches to;

organizational renewal; revitalization through leadership, future challenges for the designers ofthe organization, Emerging Trends.


Evaluation and GradingField Study … 10%Assignments and Presentations … 10%Case discussions … 10%CIA 1& CIA2 … 20%End Semester Examination … 50%

TEXT BOOK:Pradip N. Khandwalla, Organizational Designs for Excellence, New Delhi: Tata Mc Graw-Hill,2008.REFERENCES:

1. Pai, Ravishankar and Others, Management Development Skills for Excellence, HimalayaPublishing House, 2003.

2. Bhaskar, Key Drives for Organizational Excellence, Excel Book, 2007.3. Singh, Organizational Change and Development, Excel Book, 2009.



INDUSTRIAL RELATIONS AND LABOUR LAWS

COURSE CODE:16MBAH05Objective: The course will explore contemporary knowledge of Industrial Relations andprovisions relating to Labour Laws. At the end of the course the students will be able resolveindustrial relations problems and application of Labour Laws in organisations.

UNIT – IIndustrial Relations – An overview - Conditions for Good Industrial Relation - Industrial

Disputes: Causes - Methods for Prevention and Settlement of Disputes- Authorities in IndustrialDispute Act .UNIT – II

Trade Unionism and Collective Bargaining - Trade Union: Scope and - Unions in India -Trade Union Act 1926 - Collective Bargaining– Workers Participation in Management - FactorsInfluencing Participation, Employees Participation Schemes in practice .UNIT – III

Legislation concerning working conditions and wages- Factories Act 1948, - ThePayment of Wages Act 1936- The Minimum Wages Act - The Payment of Bonus Act 1951.(An overview of the above Legislations)UNIT – IV

Social Security Acts – Employees Compensation Act - Employee State Insurance Act -Drawbacks of Social Security Schemes.(An overview of the above Legislations)UNIT – VEmployee Provident Fund and Miscellaneous Provisions Act -Maternity Benefit Act.- Paymentof Gratuity Act, 1972.


Evaluation and GradingArticle review … 10%Assignments and Presentations … 10%Case discussions … 10%CIA 1& CIA2 … 20%End Semester Examination … 50%

Text Book:1. Malik, K.L., Industrial Laws and Labour Laws, Eastern Book Company, LucknowReference Books:

1. Nair and Latha Nair, Personnel Management and Industrial Relation, S. Chand and Co.,Ltd: New Delhi, 2007.

2. N.D.Kapoor.,Handbook on Industrial Law, Sultan Chand Sons, New Delhi3. Arun Monappa, Industrial Relations, Tata Mc Graw Hill: New Delhi, 2007.

4. Saxena.R.C, Labour Problems and Social Welfare, K. Nath & Company, 2008.


NEGOTIATION AND CONFLICT MANAGEMENT

COURSE CODE:16MBAH06Objective: To familiarize the students with the techniques of negotiation and conflictmanagement as a tool to enhance effective relationship in organizations. By the end of thiscourse the students will be able integrate the skills needed for problem solving in organizations..

UNIT INegotiation: Nature, Characteristics, Strategy and Tactics of Distributive Bargaining,

Strategy and Tactics of Integrative Negotiation; Strategy and Planning for Negotiation.UNIT II

Psychology of Negotiation- Strategies of Influence, Confronting Lies and Deception-Recognising and resolving Ethical Dilemmas-Best Practices in NegotiationUNIT III

International and Cross Cultural Negotiation: Context and Concept, Influence of Cultureon Negotiation - Focus on Cultural DimensionsUNIT IVPerspectives on Conflict, The Nature of Conflict and styles of conflict-positions and interests-power dynamics-systems thinking-conflict analysisUNIT V

Organizational conflict resolution- Need – Methods and Strategies - Conflict handlingand resolution approaches, Emerging Trends


Evaluation and GradingRole Play … 10%Assignments and Presentations … 10%Case discussions … 10%CIA 1& CIA2 … 20%End Semester Examination … 50%

TEXT BOOK:1. Deepak Malhotra and Max Baxerman- Negotiation Genius,Random House Publishing

Group2. Mayer, B The Dynamics of Conflict: A Guide to Engagement and Intervention, 2nd

Edition, WileyREFERENCES :

1.UdaiPareek, Oxford, Second Edition Page 410-415

2. Lewicki, Saunders & Barry –Negotiations, Tata Mc Graw Hill

3. Rao S.L. - Negotiation Made Simple, Excel Books

4. Cohen S - Negotiation Skills for Managers, Tata Mc Graw Hill

5. Singh Kavita - Counselling Skills for Managers PHI,

6. Welfel, Patternson - The Counselling Process, A Multi theoretical Integrative Approach.

Thomson India

Course Prepared By: A.V.R .AKSHAYA Approved By:Dr.V.Latha

COMPENSATION AND REWARD MANAGEMENTCOURSE CODE:16MBAH07

Objective: The course will enable the students to understand the concept of compensationmanagement. At the end of the course students will comprehend the types of pay models, relatejob analysis to compensation system and recognize the complexity of managing compensation inorganizationsUNIT I

Concept of Wages & Salary, Minimum Wage, Fair Wage and Living Wage– Theories ofWages & Salary–Pay and Social Class–Machineries for Wage Fixation– Statutory provisionsgoverning different components of reward systems– .Wage criteria and wage machinery—Wage Components—Salary Benchmarking,UNIT II

Reward Management: Concept, Aims, Components of Reward system– Role of Rewardin organisation–Reward as a motivational tool– Psychological contract–Reward policies Factorsdetermining the rates of Pay–Establishing Job Values and Relativities: Internal & ExternalEquities–Job evaluation schemes, Internal Pay Structure..UNIT III

Rewarding and Reviewing Contribution and Performance: Individual Contingent Pay–Team Pay – Paying for Organisational performance–Recognition Process–PerformanceManagement and Reward. Reward for Special groups–Components of Executive CompensationpackageUNIT IV

Managing Reward Processes: Reward Management Roles–Reward Procedures–Controlling reward–Pay reviews–Communicating to employees–Managing the development ofreward systems–Future Trends in Reward ManagementUNIT V

Strategic Reward: Concept, Aims–Strategic Reward and Reward Management–Purposeand Contents of Reward Strategy–Strategic Reward and Performance–Reward strategies in aKnowledge economy–Reward Strategies in a Service-based economy–Developing rewardstrategy–Communicating reward strategy – Implementing reward strategy- Emerging Trends.

PedagogyClassroom Lectures, Case Discussions, Article analysis and Field StudyEvaluation and GradingAssignments and Presentations … 10%Field Study ... 10%Case discussions … 10%CIA 1& CIA2 … 20%End Semester Examination … 50%TEXT BOOK:Armstrong, Michel and Murks Hellen, Reward Management – A Handbook of SalaryAdministration, Kogan Paul, London.

REFERENCES:1. Richard Henderson, Compensation Management, Prentice Hall.2. Bergess Lenard R, Wage and Salary Administration, Charles E. Merril, London.


STRATEGIC HUMAN RESOURCE MANAGEMENT

COURSE CODE:16MBAH08

UNIT IHRD Functions - Roles of HRD Professionals - HRD Needs Assessment - HRD practices –Measures of HRD performance links to HR, Strategyand Business Goals HRDProgramImplementation and Evaluation –Recent trends –Strategic Capability , Bench Marking and HRDAudit.

UNIT-IIStrategic Human Resource Management (SHRM) – Meaning, Features, Evolution, Objectives,Advantages, Barriers to SHRM, SHRM v/s Traditional HRM, Steps in SHRM, Roles in SHRM –Top Management, Front-line Management, HR, Changing Role of HR Professionals, Models ofSHRM – High Performance Working Model, High Commitment Management Model, HighInvolvement Management Model HR Environment –Environmental trends and HR ChallengesLinking SHRM and Business Performance

UNIT IIIDomestic Vs International HRM - Cultural Dynamics -culture Assessment -Cross CulturalEducation and Training Programs– Leadership and Strategic HR Issues in InternationalAssignments –Current challenges in Outsourcing, Cross border M and A- Expatriation andRepatriation -Building Multicultural Organisation- International Compensation.

UNIT IVCareer Concepts – Roles – Career stages – Career planning and Process-CareerdevelopmentModels–Career Motivation and Enrichment – Managing Career plateaus-Designing effectiveCareer Development Systems– Competencies and Career Management – Competency MappingModels –Equity and Competency based Compensation.

UNIT-VEmployee Engagement• Contemporary Approaches to HR Evaluation • Competency based HRM–Human Capital Management • New Approaches to Recruitment • Strategic International HumanResource Management – Meaning and Features, International SHRM Strategic Issues,Approaches to Strategic International HRM.

PedagogyLectures, Case Discussions,Field study, Individual & Group activitiesEvaluation and GradingClass exercises … 10%Field Assignments … 10%Case Discussions … 10%CIA1&CIA2 … 20%End Semester Exam … 50%

TEXT BOOKS1.Strategic Human Resource Management (Biztantra) Jan 2014 by C. Appa Rao (Author)2.Strategic Approach To Human Resource Management : Concept, Tools And Application –2006 by Tapomoy Deb (Author)3.Randy L. Desimone, Jon M. Werner – David M. Mathis, Human Resource Development,CengageLearning, 2007.4. Jeffrey A Mello, Strategic Human Resource Management,Cengage Learning,Southwestern 2007.

REFERENCES

1.Michael Armstrong, Angela Baron, Handbook of Strategic HRM, Jaico publishingHouse2. Armstrong M.-Strategic Human Resource Management_ A Guide to Action (2006)3. Strategic Human Resource Management, Tanuja Agarwal4. Strategic Human Resource Management, Jeffrey A. Mello5. Gary Dessler, Human Resource Management, PHI, New Delhi, 20036. Charles R. Greer, Strategic Human Resource Management, Pearson Education, 20037. Rajib Lochan Dhar, Strategic Human Resource Management, Excel Books, NewDelhi, 2008


HUMAN RESOURCES ELECTIVES

TALENT ACQUISITION

COURSE CODE: 16 MBA H09

ObjectivesThis course would enable the students to gain an in-depth understanding of talentacquisition and deployment process. The course will enable the student to

identify the competencies required for a given job titlechoose talent acquisition tools and techniques based on relevantorganizational datadesign a customized talent acquisition procedure

This course enhances the students to understand the role of talent acquisition in thesuccess of the enterprise and its interrelations with other HR functions. Be able toconduct a basic workforce planning analysis, identify talent gaps, and determineappropriate actions to be taken.

UNIT-IIntroduction Talent management. Talent acquisition. Business case andstrategy.Significance of Recruitment and Selection, Staffing Models andStrategy ,Employment Relationship – Employer-Employee, IndependentContractors, Temporary Employees. Competency – Concept, Mapping,Identification, Assessment

UNIT-IIPlanning – External Influences, Human Resource Planning, Staffing Planning,Job Analysis in Human Resource Selection – Job Analysis Methods, Techniques,Competency Based Job Analysis, Job Rewards, Job Analysis for Teams

UNIT-IIIRecruitment – External and Internal, Social Media ,Foundations of Measurementfor Human Resource Selection – Reliability and Validity of Selection Measures,Collection of Assessment Data, Weighted Application Blanks and BiographicalData

UNIT-IVInternal Selection – Preliminary Issues; Initial, Substantive, and DiscretionaryAssessment Methods ,External Selection – Development of Selection Plan; Initial,Substantive, Discretionary, and Contingent Assessment Methods; Reference andBackground Checks , Selection Interview – Types, Validity, Using MultipleQuestions for each KSA

UNIT-VDecision Making and Final Match – Choice of Assessment Method, DeterminingAssessment Scores, Methods of Final Choice, Decision Makers, EmploymentContract, Job Offer and Process, New Employee Orientation and SocializationStaffing System Management – Administration and Evaluation of StaffingSystems, emerging trends of talent acquisition.

Pedagogy

Lecture, Discussions, Case Discussion, Videos and ExercisesEvaluation and Grading


Seminar Presentation … 10%

Mini project … 10%

CIA 1& CIA 2 … 20%


Text BookHeneman III, G. Herbert and Judge A. Timothy (2012). Staffing Organizations, 6/e,New Delhi: McGraw Hill Education (India) Private Limited

Reference Books

1. Roberts, D. Gatewood, Feild, S. Hubert and Barrick Murray (2011). HumanResource Selection, 7/e,New Delhi: Cengage Learning India Private Ltd

2. Seema Sanghi (2012). The Handbook of Competency Mapping Understanding,Designing and Implementing Competency Models in Organizations, 2/e; NewDelhi: Response Books

3. Arthur, Diane (2012). Recruiting, Interviewing, Selecting & Orienting NewEmployees, 4/e; New Delhi: PHI Learning Private limited

Course Prepared By: A.V.R.AKSHAYA Approved By: Dr.V.Latha

HUMAN RESOURCES ELECTIVES

INTERNATIONAL HUMAN RESOURCE MANAGEMENT

COURSE CODE: 16 MBA H10

Objectives: This course will enable the students to understand the complexities ofmanaging human resources in a multinational context. At the end of the coursestudents would be able to describe the nature of international HRM, relate the HRissues applicable to different kinds of international companies and identify theprinciples of delivering and managing HR functions in MNCs

UNIT I

International HRM - Definition, Differences between domestic andinternational HRM, Sustaining international business operations, Approaches tostaffing, transferring staff for international business activities

UNIT II

Recruiting and Selecting Staff for International Assignments - Issues in staffselection, Factors moderating performance, Selection criteria

UNIT III

Training and Development - Role of expatriate training, Pre-departuretraining programmes, Developing staff through international assignments

UNIT IV

Performance Management - Components, Multinational performancemanagement, Performance management of international employees, Performanceappraisal of international employees

UNIT V

Key Issues in International Industrial Relations - Trade unions andinternational industrial relations, Response of trade unions to multinationals

Pedagogy

Lectures, Case discussion, Assignments, and Seminar Presentation.

Evaluation and GradingAssignments … 10%Mini Project … 10%Case discussions … 10%CIA 1,CIA2 & CIA 3 … 20%End Semester Examination … 50%

TEXT BOOK

Dowling, J. Peter, Marion Festing and Allen D. Engle, Sr. (2008). InternationalHuman Resource Management, 5/e; New Delhi: Cengage Learning

REFERENCES:

1. Aswathappa, K. and Sadhana Dash (2008). International Human ResourceManagement, New Delhi: Tata McGraw Hill Publishing Co. Ltd.

2. Rao, P. L. (2008). International Human Resource Management Text andCases, New Delhi: Excel Books

Course Prepared By: A.V.R.AKSHAYA Approved By: Dr.V.Latha

FINANCE ELECTIVES

SECURITY ANALYSIS AND PORTFOLIO MANAGEMENTCOURSE CODE: 16MBAF01

Objective: To impart financial knowledge on Securities and provide in-depthunderstanding about Company and Technical analysis. At the end of this course thestudents will be able to analyse the various risks involved in investing in securities,measure the return on security investment, recognise the impact of economy, industryand company on security performance and apply investment theories to construct anoptimal portfolio,

UNIT IInvestment – Securities – Securities Market – Sources of Investment Information–Security Contract Regulation Act.UNIT IIValuation of Securities : Bond – Equity – Preference Shares – Debt instruments(Problems in Valuation of Securities). Asset Pricing Theory – CAPM –OptionPricing.UNIT IIIEconomic Analysis – Economic Forecasting -Forecasting Techniques. IndustryAnalysis – Industry Classifications – Industry Life Cycle – Evaluating IndustryRelevant Factors – External Industry Information Sources.NIT IVCompany Analysis : Measuring Earnings – Forecasting Earnings . TechnicalAnalysis : Fundamental Analysis Vs Technical Analysis – Charting Methods –Market Indicators – Trend – Trend Reversals – Patterns – Moving Average –Exponential Moving Average – Oscillators : ROC – Momentum – MACD – RSI .UNIT VPortfolio Construction – Diagnostics Management – Performance Evaluation(Problems in Portfolio Evaluation using Sharpe’s and Treynor’s Model) – PortfolioRevision.

(The question paper shall consist of 80% theory and 20% problems)

Pedagogy:Lectures, Exercises and Case Discussion

Evaluation and GradingAssignment … 10%Case discussion … 10%Exercises … 10%CIA 1& CIA2 … 20%End Semester Examination … 50%

TEXT BOOKS:Donald S. Fischer and Ronald. J. Jordan, Security Analysis and PortfolioManagement, Prentice Hall of India (P) Ltd., 6th Edition, 2009.

REFERENCES:1.Prasanna Chandra, (2012). Investment Analysis and Portfolio Management, 4/e:New Delhi: Tata McGraw-Hill2.Cottle, Sidmey and Roger. F. Murray (2010). Security Analysis, 5/e: New Delhi:Tata McGraw-Hill3.Bhalla, V.K (2013). Investment Management ,19/e; S Chand & Company4.Ranganathan, M and Madhmathi, R (2012). Security Analysis and PortfolioManagement, 2/e; New Delhi: Pearson Education

Course Prepared By: N.AMSAVENI Approved By:Dr.V.Latha

FINANCE ELECTIVESFINANCIAL SERVICES

COURSE CODE: 16MBAF02

Objective: The objective of this paper is to acquaint the students about MerchantBanking Services and to know about Venture capital and Mergers. At end of thiscourse the Students will get an overview about various Merchant banking Servicesand its implications in the business, analyse the regulatory and operational issuesinvolved in various financial services and recognise the financial need and identify thevarious sources to mobilize funds for business

UNIT – IMerchant Banking - Regulation - Authorized Activities of Merchant Banker -Registration of Lead Manager - Suspension and cancellation of Registration-Underwriters - NBFCs - RBI Regulations.UNIT – IIHire purchase - Features and Legal Frame Work - Evaluation of Hire Purchase .Leasing - Types -Problems and Prospects of Leasing Industry - Evaluation of LeaseProposals - Leasing Vs Hire Purchase Finance - Decision analysis – Leasing orbuying alternative using present values.UNIT – IIIMutual Fund- Objectives, Benefits, Types and Legal Structure - NAV - MutualFunds in India - SEBI Regulation on Mutual Fund.UNIT – IVVenture Capital - Forms of Venture Capital Fund - Bill Discounting - Types andProcess -Factoring – Mechanism - Types and Functions of a Factor - Credit Rating -Process, Rating Methodology – Credit Rating Agencies .UNIT – V

Types of Mergers - Schemes for Merger / Amalgamation - Takeover - Types-Requirement for Takeover offer - SEBI Code on Takeovers - General obligations ofAcquirer - Mergers and Acquisitions in Indian Context.

(The question paper should consists of Theory 80% and Problems 20%)

Pedagogy:Lectures, Case Discussion and Field Study

Evaluation and GradingField Study and Presentation … 10%Case discussion … 10%Assignment … 10%CIA 1& CIA2 … 20%End Semester Examination … 50%

TEXT BOOK:1. Khan, M.Y. (2013). Financial Services, 7/e; New Delhi: Tata McGraw-Hill

REFERENCES:1. Gurusamy, S (2012). Financial services and systems, 2/e; New Delhi: Tata

McGraw-Hill2. Avadhani.V.A,(2011) Financial Services in India, Himalaya Publishing

House.3. Gordon & Natarajan,(2012) Financial Markets and Services, 5/e,Himalaya

Publishing,Course Prepared By: N.AMSAVENI Approved By:Dr.V.Latha

FINANCE ELECTIVES

INSURANCE AND RISK MANAGEMENT


Objective: On successful completion of the course, the students should be able tounderstand the risk management techniques of life, health, income exposures.At theend of this course the students will be able to identify and classify various riskassociated with the organisation, analyse various provisions relating to Insurancecontract and suggest appropriate insurance for individuals and corporate based on therisk faced by them

UNIT – IRisk – Risk identification evaluation, property and liability loss exposures, Life,Health, and Loss of Income exposures and non insurance risk management techniques.Selecting and Implementing risk management techniques.UNIT – IIProperty and liability risk management – Risk management of commercial property,Business liability and risk management insurance – Workers’ compensation andalternative risk managing.UNIT – IIIRisk management of auto owners – Insurance claims – the need for insurance –Personal automobile policy – Personal automobile rating – Premium and death rates –Cost containment – Advances in driver and auto safety. Risk management of homeowners policy coverage – perils covered by the policy – food insurance – personalarticles floater – Personal risk management.UNIT – IVLoss of life – Types of life insurance – Tax incentives for life insurance – Lifeinsurance contract provisions. Loss of Health – Health insurance provider –mechanics of cost sharing – health expense insurance – disability income insurance –health insurance policy provisions – health care reforms. Annuities – structures ofannuities – Annuity characteristics – Annuity taxation. Employees benefits – healthand retirement benefits.UNIT – VLife and General insurance industry in India – IRDA Act – Investment norms –Protection of Policy holders interest– Emerging Trends

PedagogyLectures, Case Discussions, Comparative Study, Insurance Contract Analysis

Evaluation and GradingCase discussion … 10%Quiz … 10%Presentations and Assignments … 10%CIA 1& CIA 2 … 20%End Semester Examination … 50%

TEXT BOOK:1.Gupta, P.K. (2012). Insurance and Risk Management,2/e; Mumbai:

Himalaya Publishing

REFERENCES:1.Rejda,E.George,(2011)Principles ofRisk Management and Insurance, 10/e;Pearson Education2.Scott, E. Harrington and Gregory R.N. Niehaus (2007). RiskManagement & Insurance, 2/e; New Delhi: Tata McGraw–Hill3.Gulati,Neelam C.2013Principles of Risk Management and Insurance New DelhiExcel Books


FINANCE ELECTIVES

BANKINGCOURSE CODE: 16MBAF04

Objective : The course brings an insight to the student about the Banking and Riskmanagement in India and after successful completion of the course the students willbe able to analyses the financial statement and know about its implications and applyit in their business, discuss the various issues and future challenges in bankingsector, ,analyze utilization of funds through bank’s financial statements and recognizethe risks associated with the banking activities

Unit IManaging Banking and Financial Service - Current Issues and Futurechallenges-Monetary policy – Implications for Bank Management - Basic concepts.Bank’s Financial Statements - Basic concepts, Financial Statements of Banksoperating in India, Analysing Banks Financial Statement.Unit IISources of Bank Funds - Basic concepts, Bank Liabilities – Deposits, Bank Liabilities– Non-Deposit Sources. Uses of Bank Funds – Lending Function - Basic concepts,The Credit Process, Different types of Loans and their featuresUnit IIIBanks in India – Credit Delivery and Legal aspects of Lending -Credit Monitoring,Sickness and Rehabilitation. Managing Credit Risk – An Overview - Basic concepts,Measuring Credit Risk-Introduction to some popular Credit Risk models.Unit IVRisk Management in Banks - The Changing Face of Banking Risk, Asset LiabilityManagement, Interest Rate Risk Management, Liquidity Risk ManagementUnit VBanking Functions, Retail Banking and Laws in Everyday Banking - Basic concepts,Retail Banking-Nature and Scope. High-Tech Banking – E-Payment systems andElectronic Banking

PedagogyLectures, Field study, and Case Discussion

Evaluation and GradingQuiz … 10%Case discussion … 10%Field Study … 10%CIA1& CIA2 … 20%End Semester Examination … 50%

TEXT BOOKPadmalatha Suresh, Justin Paul, (2010). Management of Banking and FinancialServices, 2/e; New Delhi: Pearson Education

REFERENCES1. Vijayaraghavan Iyengar, G. (2009). Introduction to Banking, 1/e; New Delhi:

Excel Books2. Joshi and Joshi (2009). Managing Indian Banks, 3/e; New Delhi: Sage

Publications


FINANCE ELECTIVES

DERIVATIVES MANAGEMENT


Objective: To impart knowledge on derivative instruments and at the end of thecourse students will be able to know the strategies that can be used for trade in thederivative markets.

UNIT IDerivatives – Definition – Features – Types – History of Derivatives in India –

Uses and Critiques of Derivatives. Forward Market : Pricing and Trading Mechanism.Unit II

Futures : Futures Contract Specifications – Market Participants in a FuturesContract – Hedging Using Futures Contract – Valuation of Futures Contract( Problems in Futures Valuation) – Futures Strategies – Types of Futures – IndividualStock – Stock Indices – Foreign Exchange Futures – Commodity Futures – InterestRate Futures.Unit III

Options : Terminology – Types – Option Valuation (Problems in OptionValuation) – Exchange Traded Options – Option Pricing Models – Black ScholesModel – Binomial Model – Trading and Hedging Strategies in Options.Unit IVWarrants : Features – Gearing Effect – Valuing Warrants – Warrants VsOptionsSwaps : Features – Mechanism of Interest Rate Swaps – Valuation of InterestRate Swaps – Currency Swaps – Gain from Swaps.Unit V

Financial Derivatives : Derivatives Market in India – Need – Evolution – Benefits– Categories – Trading Mechanism – Regulation of Financial Derivatives in India –SEBI Guidelines.(The question paper will consist of 80% theory and 20% problems)

Pedagogy:Lectures, Exercises, Company Analysis and Case Discussion

Evaluation and Grading:Company Analysis … 10%Exercises … 10%Case Discussion … 10%CIA 1& CIA2 … 20%End Semester Examination … 50%

TEXT BOOK:Gupta . S.L, (2009) Financial Derivatives – Theory, Concepts and Practice, 1/e,Prentice Hall of India.

REFERENCES:1. John C Hull, Options Futures and other Derivatives, Pearson, 7th Ed., 2010.2. Keith Red Head, Financial Derivatives, Prentice Hall of India Pvt. Ltd., 2011.

3. Kevin.S, Commodity & Financial Derivatives, PHI Learning Private Ltd.,Delhi, 2010.

4. Dhanesh Kumar Khatri, Derivatives and Risk Management, MacmillanPublishers,2012.

5. ParasuramN.R, Fundamentals of Financial Derivatives, Wiley Publications, 1st

Ed. 2008.


FINANCE ELECTIVES

MERGERS AND ACQUISITIONS


Objective: The course intends to enhance the knowledge of the students inunderstanding the conceptual frame work of Mergers & Acquisitions. On completionof the course the students would be able to analyse the various procedural andregulatory aspects of mergers, determine the value of the firm through evaluation ofassets, identify the various issues arising out of business combinations anddemonstrate negotiative and decision making skill

UNIT IMergers and Acquisitions – Trends , Perspectives on Mergers and

Acquisitions , Theories of Merger - Types and Characteristics - Due Diligence

UNIT IINegotiation, Deal Structuring and Methods of Payment in Mergers and

Acquisitions, Mergers and Acquisitions - Valuation

UNIT IIIAccounting for Mergers and Corporate Restructuring

UNIT IVCorporate Control Mechanism and Takeover Defences

UNIT VPost – Merger Integration . Regulatory Framework of Mergers and Acquisitions

Pedagogy:

Lectures, Case Discussion and Seminars

Evaluation and Grading:Case Discussion ... 10%Seminar ... 10%Quiz ... 10%CIA 1& CIA2 ...20%End Semester Examination ...50%

TEXT BOOKRajesh Kumar, B (2011). Mergers and Acquisitions Text and Cases, 1/e; New Delhi:Tata McGraw Hill

REFERENCES1. Kevin, K. Boeh and Paul, W. Bearnish (2008). Mergers and Acquisitions -

Text and Cases; New Delhi: Sage Publications2. Kamal Ghosh Ray, (2010). Mergers and Acquisitions- Strategy, Valuation and

Integration; New Delhi: PHI Learning

FINANCE ELECTIVES

INTERNATIONAL FINANCIAL MANAGEMENTCOURSE CODE: 16MBAF07

Objective: International boundaries are blurring therefore MNCs can raise funds frominternational financial management. The purpose of this course is to equip thestudents with financial and investment decision of MNCs and as an outcome theyknow about how to overcome Risk and exposure faced in the international business.

UNIT IAn over view of International Financial System and International Financial

Management - Foreign Exchange Market: Spot Market - Forward Market - CurrencyFutures and options market - Factors Governing Exchange Rate Behaviour - InternationalSwap Market.UNIT II

Purchasing Power Parity Theory - Interest Rate Parity Theory - International FisherEffect - Arbitrage process (Problems in Arbitrage Process). International Monetary System:The gold standard - Bretton woods. International Financial Institutions: InternationalMonetary Fund (IMF) - The World Bank .UNIT III

Foreign Exchange Risk and Exposure - Types of Exposure - Translation Exposure-Transaction Exposure - Real Operating Exposure - Management of Exposure.International Capital Budgeting - Evaluating Foreign Projects - NPV Technique(Problems in NPV Technique).

UNIT IV

Financing Multinational companies - Long terms Financing - Short Term Financing- Bank Financing - International Banking. International Working Capital Management -Objectives - International Cash Management - International ReceivablesManagement .

UNIT VForeign Direct Investment - Determinants of Foreign Direct Investment - Foreign

Portfolio Investment - Multinational Diversification - InternationalFinancial System.(Question Paper shall consists of Theory 80% and Problems 20%)

PedagogyLectures and Case discussions

Evaluation and GradingCase Discussion … 10%Exercises … 10 %Seminar … 10%CIA 1& CIA2 … 20%End Semester Examination … 50%

TEXT BOOK

1.V.K. Bhalla., International Financial Management- Text and Cases, AnmolPublications Pvt. Ltd., 10th Edition, 2011.

REFERENCES:1. Mauri.D. Levi, International Finance, Mc Graw Hill Ind., 5th Edition, 2010.2. Madhu Viji, International Financial Management, Excel Books, 3rd Edition, 2009.


FINANCE ELECTIVES

FINANCIAL MARKETS

COURSE CODE:16MBAF08

Objective: This course provides the students with an overview of financial markets,various instruments traded in the Money market and Capital Market. On completionof this course the students will be able to recognize the products, players andfunctioning of Indian financial markets, gain practical insights on trading techniquesin capital market and understand the regulatory framework of the Indian financialmarket

UNIT- IFinancial Markets – An Overview -Money Market -Functions and essentials ofdeveloped money market- Call money market - Commercial paper market -Commercial bill marketUNIT- IICertificate of deposit market - Treasury bill market - Government or Gilt - edgedsecurities market- Role of RBI in money marketUNIT -IIICapital Market -Functions, Evolution and Growth- Capital Market Instruments -Capital Market Reforms - New Issue Market – A conceptual frame work- ListingUNIT- IVStock Exchange – An overview - Over – The – Counter Exchange of India Limited(OTCEI) - Derivatives market – An overview- Clearing Corporation of India Limited(CCIL) - SEBI - Regulations and functions- Securities Contract (Regulations) Act,1956UNIT- VCommodity Markets: An overview - Commodity Risk - Trading, Clearing andSettlement on Commodity Exchanges

PedagogyLectures, Field study, Online simulation trading and Quiz

Evaluation and GradingCase Discussion … 10%Field Study … 10%Quiz … 10%CIA 1& CIA2 … 20%End Semester Examination … 50%

Text BookGurusamy, S. (2010). Financial Markets and Institutions, 3/e: New Delhi: TataMcGraw-Hill

References1. Fabbozzi, J. Frank and Modigliani, Franco (2011). Capital Markets:

Institutions and Instruments, 4/e: New Delhi: Prentice Hall2. Bhole, L.M. (2009). Financial Institutions and Markets, 5/e: New Delhi: Tata

McGraw-Hill3. Gomez, Clifford. (2008). Financial markets, Institutions, and Financial

services, New Delhi: Prentice HallNiti Chatanani (2014). Commodity Markets, New Delhi: Tata McGraw-Hill


FINANCE ELECTIVES

STRATEGIC COST MANAGEMENT

COURSE CODE: 16 MBA F09

Course Objectives: The course would enable the students learn to appropriatelyapply cost management methods in a variety of organizational settings. The coursealso helps the students to develop professional competencies such as strategic/criticalthinking, risk analysis, decision making, ethical reasoning and communication.

UNIT 1:

Costing: Purpose, Utility, Elements of cost. Cost sheet – Problems.- Designing Costsystems for Job and Process oriented manufacturing environments. Cost Reduction,Productivity, Value analysis, Value added concepts.

UNIT I1:

Learning Curves, Quality Circles-. Total cost Management- Managing Process Cost,Managing Production Cost. Managing Delivery Cost, Managing Structural Cost.

UNIT I1I:

Target costing, Cost as a source of competitive advantage, Life cycle costing-ActivityBased Costing – Cost Hierarchy, Implementation, Benefits, and Limitations.

UNIT IV:

Management Control Systems- Evaluating control systems-. Engineered discretionaryand committed costs. Responsibility Centers- Evaluation of performance of differentcenters- Problems

UNIT V:

Decentralization and Transfer Pricing , Organization structureand decentralization Market based and cost based Transfer pricing, Multi-nationalTransfer pricing.

Pedagogy:

Classroom lectures, Assigmment,Exercises and Case Discussions


Class Exercises … 10%Assignment … 10%Case Discussion … 10%CIA1& CIA2 … 20%End Semester Examination … 50%

TEXT BOOK:Leslie G. Eldenburg, Susan K.Wolcott, 2007: Cost Management: Measuring,

Monitoring and Motivating Performance, Wiley India

REFERENCE:1. Vijay Govindarajan, John K Shank, 2003: Strategic Cost Management, The NewTool for Competitive Advantage, Free Press.2. Charles T.Horngern, George Foster, 2008: Cost Accounting, A ManagerialEmphasis, 13th Edn.Prentice Hall of India.3. Hansen , Mowen , 2005, Cost Management, 4th Edn, Thomson


FINANCE ELECTIVES

PROJECT MANAGEMENT

COURSE CODE: 16 MBA F10

It develops project management mindset in the students and prepares students forcareers in the areas of project management. Students opting for this elective subject,specialize in the various aspects of project management- defining, scoping, projectestimation and costing, project quality management, project network management andrisk management.

Unit IProject Management Concepts: Concept and characteristics of a project, importanceof project management, types of project, project organizational structure, project lifecycle. Project Planning and Scheduling techniques: developing the project networkusing CPM/PERT, constructing network diagram, AON basics, Forward Pass andbackward pass, Limitations of CPM/PERT.

Unit IIResource Scheduling: Resource allocation method, splitting and multitasking, Multiproject resources scheduling , Project Quality Management: Concept of projectquality, responsibility for quality in projects, quality management at different stagesof project, tools and techniques, Quality Management Systems, TQM in Projects.

Unit IIIProject performance Measurement and Control: Monitor and assess projectperformance, schedule, and cost. Earned value Management, performancemeasurement. Methods to monitor, evaluate, and control planned cost and scheduleperformance.

Unit IVProject Closure/ Termination: Meaning of closure/ termination, project audit process,termination steps, final closure, Managing Project Teams: Team development process,team building process, stages in developing a high performance project team, projectteam pitfalls

Unit VIT in Projects: Overview of types of softwares for projects, major features ofsoftware’s like MS Project, criterion for software selection.International Projects: Issues in managing international projects, Selection andtraining of employees, cross cultural considerations.

Pedagogy:

Classroom lectures, Field Study, Exercises and Case Discussions


Class Exercises … 10%Field Study … 10%Case Discussion … 10%CIA1& CIA2 … 20%End Semester Examination … 50%

TEXT BOOK:Clifford F Gray, Erik W Larson, “Project Management-The Managerial Process” TataMcgraw-Hill Publishing Co Ltd

REFERENCE:1. Jack Meredith, Samuel J. Mantel Jr. ,2008,“Project Management- A ManagerialApproach” John Wiley and Sons2. John M Nicholas “Project Management For BusinessAnd Technology” PrenticeHall Of India Pvt Ltd3. James P Lewis ,2010,“Project Planning, Scheduling And Control” TataMcgraw-Hill Publishing Co Ltd


SYSTEMS ELECTIVES

SOFTWARE PROJECT MANAGEMENT

COURSE CODE: 16MBAS01Objective: The course inculcates the students to learn about Software ProjectManagement to plan the activities and allocate the available resource in an effectivemanner. On successful completion, the learner will have good knowledge of the issuesand challenges faced while managing the software projects and provide anunderstanding why majority of the software projects fail and how that failureprobability can be reduced effectively.

UNIT – ISoftware Project Management – Importance – Meaning of Project – Software projectsVs. Other types of projects – Contract Management and Technical ProjectManagement – Activities – Categorization of Software Projects – Problems – ProjectPlanning – Prgramme Management – Allocation of Resources – Aids to programmeManagement – Benefits Management.

UNIT – IIProject Evaluation – Cost Benefit Analysis – Risk Evaluation – Selection of anappropriate project approach – Choosing Technologies – Choice of Process Models –Model – Software proto typing – Ways of categorizing proto type – Selecting themost appropriate process model – Software effort estimation – Problems – Basis –Techniques – Expert Judgment.

UNIT – IIIActivity Planning – Objectives – Project Schedules – Projects and activities –Sequencing activities and scheduling – Network planning models – Adding timedimension – Identifying the critical path – Shortening the project duration – Criticalactivities – Risk Management Categories – Identification – Planning – Evaluating therisks to the schedule.

UNIT – IVResource allocation – Nature of resources – Identifying resources requirements –Scheduling – Creating Critical Paths – Resource Schedule – Cost Schedules –Scheduling Sequence – Creating the framework – Collecting Data – VisualizingProgress – Cost Monitoring – Prioritizing Monitoring – Change Control.

UNIT – VAcquisition and Supply of Software – Supply process – Types of contract – Stages –Contract Management – Acceptance – Understanding Behaviour – Selecting the rightperson – Instructions –Motivation – Working in groups – Team decision making –Leadership structure – Culture – Stress – Health and Safety – Software Quality –Importance – Techniques to help enhance Software Quality.

PedagogyClassroom Lectures, Case-Studies, 3C Analysis, News based learning

Evaluation and GradingAssignments … 10%Quiz … 10%Case discussions … 10%CIA1& CIA2 … 20%End Semester Examination … 50%

Text Book:Bob Hughes and Mike Cotterell, Software Project Management, Tata Mc.

Graw Bill Publishing House, 2006.

REFERENCES:1. Roger S Pressman, Software Engineering, Tata Mc. Graw Hill International, 2007.2. Pressman, Software Engineering, Tata Mc. Graw Hill International, 2007.


SYSTEMS ELECTIVESINTERNET AND E – COMMERCE

COURSE CODE: 16MBAS02

Objective: The primary objective of the course is to familiarize the students withtechnologies like networking and internet and to build skills in applying thesetechnologies to various business processes. On successful completion of the course,the learner would be able to analyze the concept of E-Business models, able to workin one or more significant application domains and to manage the development ofE-Commerce application, able to design a system, component, or process to meetdesired needs within realistic constraints such as economic, environmental, social,political, ethical, health and safety, manufacturability, and sustainability.

UNIT – IInternet Connection Concepts: Internet communication protocol,

types of Internet connections, Internet Service providers (ISPs), Security issues onthe Internet. Domain Name Systems: Domain Organization, registering a domainsystem. E- mail Concepts: Getting E- Mail, E- mail addressing message headers,Downloading, E-Mail, using abbreviations, emotions and smileys.

UNIT – IIWorld Wide Concepts The web languages and protocols, special kinds of web

sites and pages. Voice and Video Conferencing Internet phone, voice conferencingand Video conferencing, Voice and video conferencing using instantmessenger programs, Voice and video conferencing with windowsmessenger, yahoo messenger and MSN messenger. Web Commerce Purposes ofcommercial web sires - Selecting a web hosting service, Selling via secure service,Shopping cart systems, accepting payment s from customers, auction sites,consignment sites.

UNIT – IIIHistory of E- Commerce. Early business information exchange efforts,

Emergence of Internet, Advantages of E- Commerce, Disadvantages of E- Commerce,extension of BAM model, transition to E - commerce in India. Business Modelfor E-Commerce E- Business model based on relationship forE-Commerce. E- Business model based on relationship for transaction types.E-Securiry: Security on the net, E- Business risk management issues.

UNIT – IVE-Marketing: E- Advertising, Internet marketing - target Markets -

E-Branding, Marketing strategies. E- Payment Systems: Digital payment requirements,Digital token based E- payment system, Properties of E- Cash, Cheque paymentsystem on the internet, Risk and E-Payment system, Designing, E-payment system,Digital Signature.

UNIT – VE-Customer relationship management: Customer Relationship Management -

Typical; Business Touch points. E-Supply chain Management: E-supply chain,E- supply chain components, E-supply chain architecture. Mobile Commerce:Growth of mobile commerce - wireless applications, technologies for f mobilecommerce– Emerging Trends

Pedagogy

Classroom Lectures, Case-Studies, 3C Analysis, News based learning


TEXT BOOK:1.The complete reference - INTERNET, second edition, Margaret Levine Young,Unit (Chapter 1,2,5), Unit - II (Chapter - 16,16,32).2.E- Commerce - A Management Perspectives, P.T. Joseph Eastern Economy EditionUnit – III (Chapter- 1,2,5), Unit - IV (Chapter- 4,6), Unit- V (Chapter-7,8,10).


SYSTEMS ELECTIVES

INFORMATION SECURITY SYSTEMS


Objectives: The course enable the students to understand the various risk in theinformation security and control systems On successful completion of the course thestudents will be able to Identify the risks associated with information systemmanagement, Aware of the various risk management approaches in informationsystem management and Bridge the IS risk management approach with the overallbusiness strategy

UNIT – IIntroduction to Information Security: Definition - Secrecy and Confidentiality -Accuracy, Integrity and Authenticity - Security Threats - Vulnerabilities, Threats andCountermeasures - Firewall - Planning and Administration -Log analysis basic -Logging states - When to look at the logs – Security information Management.

UNIT – IIEthical Hacking of Computer network, system and application - Malicious Code,Mobile Code & Denial Of Service attack - Information Security Assessment Process -Network Stalking and Fingerprinting - Cracking the Shadow and Administrator -Privilege Escalation - Wireless Security and Review - RFID Hacking and SecurityReview - Spyware and Phishing.

UNIT – IIISecurity Policy and Awareness - Security policy guidelines - Security awareness -People, Process and Technology - Physical Threats to the Information System -Information Infrastructure - Operating system fundamentals and security.

UNIT – IVAccess Control Systems and Methodology: Access Control Overview - IdentificationandAuthentication Techniques - Access Control Techniques - Access ControlMethodologies and Implementation - Access Control Administration - Access ControlWorking ProcessAttacks and Monitoring: Monitoring - Intrusion Detection - Penetration Testing -Methods of Attacks - Access Control Compensations - Security Testing WorkingProcess.

UNIT – VAuditing and Monitoring: Auditing - Monitoring - Monitoring Tools and

Techniques - Penetration Testing Techniques - Inappropriate Activities - IndistinctThreats and Countermeasures – IT Act -THE CYBER REGULATIONSAPPELLATE– Emerging Trends

Pedagogy



TEXTBOOK:Managing Enterprise Information Integrity: Security, Control and Audit Issues, By ITGovernance Institute

References:1.Risks of Customer Relationship Management: A Security, Control, and AuditApproach by Price water house coopers Ltd2. Security, Audit & Control Features PeopleSoft: A Technical and Risk ManagementReference Guide; 2nd Edition, by Deloitte Touche Tohmatsu Research Team; ISACA


SYSTEMS ELECTIVES

INFORMATION TECHNOLOGY APPLICATIONSCOURSE CODE: 16MBAS04

Objective: To inculcate the students with the knowledge of information technologyand its application in management. By the end of this course the students will be ableto apply applications required for business and analyze issues and security aspectsrelated technology.

UNIT - IBusiness as a System - Business Applications - Accounting - Inventory -

Purchase - Sales - Human Resources - Production System Need for on-line IntegratedComputer based System.

UNIT - IIEnterprise Resource Planning - Objectives - Need - Advantages &

Disadvantages of ERP products over traditional Development products - Migration -Resource Planning.

UNIT - IIIIntroduction to Internet - Internet Services -WWW - FTP - E mail -

Newsgroup -Telnet. Intranets - Purpose – Users - Planning Development andImplementation of Intranets.

UNIT - IVE-Commerce - Need - Infrastructure Requirements - Implementation Issues –

Security Aspects.

UNIT - VDatabase Management System - Normalization - Oracle terminology -

Database Connection - Creating tables - The Basics of SQL: SQL grammar.Transactions - The Basics of PL/SQL creating and using stored procedures, Functionsand Packages -Retrieving Data with cursors - Enforcing Business Rules withDatabase Triggers.

Pedagogy


Evaluation and GradingAssignments … 10%Quiz … 10%Case discussions … 10%CIA1& CIA2 … 20%End Semester Examination … 50%TEXT BOOK:

Richard Hammer, Enterprise Resource Planning, 1998.REFERENCES :

1. James O Brien, Management Information System.2. Ravi Kalkota, Frontiers of Electronic Commerce, 1998.

3. David Loctman, Developing Personal Oracle for Windows 95 Applications.4. Ivan Bayross, Commercial Applications Development Using Oracle

Developer, 2000.


SYSTEMS ELECTIVES

ENTERPRISE RESOURCE PLANNINGCOURSE CODE: 16MBAS05

Objective: To make the students understand the key implementation issues of ERP.The students will be able to apply and implement various business modules inorganization , identify the factors that lead to development and implementation ofERP systems, the advantages and disadvantages of implementing an ERP system,how an integrated information system can support effective and efficient businessprocesses.

UNITIIntroduction: ERP: An overview, Enterprise, An overview, Benefits of ERP,

ERP and Related Technologies, Business Process Reengineering, Data Warehousing,Data Mining, On Line Analytical Processing, Supply Chain Management.UNIT II

ERP implementation: ERP Implementation Life Cycle, ImplementationMethodology, not packages are created Equal, ERP Implementation, TheHidden costs, Organizing the implementation, Vendors, Consultants andusers, Contracts with vendors, Consonants and Employees, ProjectManagement and Monitoring, After ERP Implementation.UNIT III

Business Modules: Business Modules in an ERP Package, Finance,Manufacturing, Human sources, Plant Maintenance, Materials Management, QualityManagement, Sales and Distribution.UNIT IV

ERP market: ERP Market place, SAP AG, People Soft, Ban Company, JDEdwards World Solutions Company, Oracle Corporation, QAD.UNIT V

System software Associates: Turbo Charge the ERP system, EnterpriseIntegration Application, ERP and E - Commerce, ERP and Internet, Future Directions inERP– Emerging Trends

PedagogyClassroom Lectures, Case-Studies, 3C Analysis, News based learningEvaluation and GradingAssignments … 10%Quiz … 10%Case discussions … 10%CIA1& CIA2 … 20%End Semester Examination … 50%TEXT BOOK:

Alexis Leon, ERP Demystified, Tata McGraw Hill, 2007.REFERENCES:1. Mahadeo Jaiswal and Ganesh Vanapalli, Text Book of Enterprise Resource

Planning, Macmillan India Ltd., Chennai 2005.2. Vinod Kumar Grag and N.K. Venkitakrishnan, Enterprise Resource Planning

– Concepts and Practice, Prentice Hall of India, New Delhi, 1998.

3. CSV Murthy, Enterprise Resource Planning, Himalaya Publishing House,2008.


SYSTEMS ELECTIVESSOFTWARE QUALITY ASSURANCE

COURSE CODE:16MBAS06

Objective: To give an insight to the students to understand the concepts in the field ofsoftware quality assurance and on the successful completion of this course thestudents will be able to apply different models for software process.UNIT I

Meaning of quality – Quality Challenge – Importance of quality – QualityControl Vs. Quality Assurance – Quality Assurance at each phase of SDLC – QualityAssurance in Software Support Projects – The SQA function – Quality ManagementSystem in an organization – Various expectations from quality management system –Evaluation for effectiveness.UNIT II

Need for SQA group in an organization – Software quality assurance plan –SQA organization level initiatives – Evolution of Software Systems – Project quality– Models for software project quality – Process quality – Statistical quality controland statistical process control - Sig Sigma.UNIT III

Capability maturity model for software – Practices followed at matureorganizations – Comparative analysis of CMM and ISO – Types of capabilitymaturity models – CMM – Integrated Model – Other Models for software process –People maturity model.UNIT IV

Purpose of testing – Difference between inspection and testing – Testing Vs.debugging – Testing life cycle – Roles and responsibilities in testing – Test Plan – V –Model for testing phases – Testing techniques – Test metrics – Test automation andtest tool selection – Human issues – Software testing careers.

UNIT V

Career in quality – P-CMM and careers – People issues – Mentor to shapecareer – Roles for quality professionals – Quality certification – Quality certificationscenario in India – Cost and Quality Advantage – Indian Software Industry –Problems and Challenges.

PedagogyClassroom Lectures, Case-Studies, 3C Analysis, News based learningEvaluation and GradingAssignments … 10%Quiz … 10%Case discussions … 10%CIA1& CIA2 … 20%End Semester Examination … 50%

TEXT BOOK:Nina S Godbole, Software Quality Assurance, Narosa Publishing House, 2004.

REFERENCES:1,Allen C Gillies, Software Quality Theory and Management, International ThomsonComputer Press, 1977.2.Gillies, Software Quality: Theory & Practice, Cengage Learning, 2008.


SYSTEMS ELECTIVESDATA WAREHOUSING AND DATA MINING

COURSE CODE: 16MBAS07Objectives: The course enhance on data preprocessing and mining .On successfulcompletion of the course the students should have learnt the purpose for developing adata warehouse, including difference between operational and decision supportsystem.

UNIT IIntroduction – Data Mining – Functionalities – Classification of data mining

systems – Major issues in data mining. Data warehouse and OLAP technology fordata mining: What is a data warehouse – A Multi dimensional model – DataWarehouse Architecture – Data Warehouse Implementation – Future development ofData cube technology.UNIT II

Data preprocessing: Data cleaning – Data integration and transformation –Data reduction – Discretization and concept hierarchy generation. Data MiningPrimitives: What defines a data mining tasks.UNIT III

Mining Association Rules in Large Databases: Association rule mining –Mining single dimensional Boolean association rule from transactional databasesMining Multidimensional association rules from relational databases and datawarehousesUNIT IV

Classification and Prediction: What is classification – Issues regardingclassification – Classification by decision tree induction – Bayesian Classification.UNIT V

Cluster Analysis: Types of data in cluster analysis – Categorization of majorclustering methods – Partioning methods – Hierarchical Methods.

PedagogyClassroom Lectures, Case-Studies, 3C Analysis, News based learningEvaluation and GradingAssignments … 10%Quiz … 10%Case discussions … 10%CIA1& CIA2 … 20%End Semester Examination … 50%

TEXT BOOK:Jiawei Han, Micheline Kamber, Data Mining – Concepts and Techniques,

Morgan Kaufmann Publishers, First Edition, 2003.ReferenceS:

1. Michael J A Berry, Gordon S Linoff, Data Mining Techniques, WileyPublishing inc, Second Edition, 2004.

2. Alex Berson, Stephen J. Smith, Data Warehousing, Data Mining & OLAP,Tata McGraw Hill Publications, 2004.

3. Sushmita Mitra, Tinku Acharya, Data Mining – Multimedia, Soft Computingand Bioinformatics, John Wiley & Sons, 2003.

SYSTEMS ELECTIVESANALYSIS AND DESIGN OF INFORMATION SYSTEMS


Objective: This course enable to learn about process specifications, feasibilityanalysis and coding and designing outputs. By the end of this course the students willbe familiar with modern approaches in system analysis and design .

UNIT IInformation and Management: Type of Information – Need of computer based

Information System – Management Structure – Management and InformationRequirements – Qualities of Information – Example of Information Systems.

UNIT IIInformation Systems Analysis Overview: Overview of Design of an

Information System – The role and task of a System Analyst – Attributes of a SystemsAnalyst – Tools used by Systems Analyst – Information Gathering: Strategy to GatherInformation – Information Sources – Methods of Searching for Information –Interviewing Techniques – Questionnaires – Other methods of information search.

UNIT IIISystem Requirements Specification: Data Dictionary – Steps in Systems

Analysis –Modularizing Requirements Specification – Feasibility Analysis: Decidingon Project Goals – Examining Alternative Solutions – Evaluating Proposed System –Cost-benefit Analysis – Payback Period – Feasibility Report - System Proposal – DataFlow Diagram: Symbol used in DFDs – Describing a System with a DFD – GoodConventions in Developing DFDs – Logical and Physical DFDs.

UNIT IVProcess Specification: Process Specification Methods - Structured English -

Decision Tables: Decision Tables Terminology and Development - Extended EntryDecision Table – Establishing the Logical Correctness of Decision Table - Use ofKarnaugh Maps to Detect Logical Errors in Decision Tables - Eliminating RedundantSpecifications.

UNIT VData Input Methods: Data Input – Coding Techniques- Detection of Error in

Codes –Validating input data - Interactive data input - Designing Outputs: OutputDevice-Objectives of Output Design - Design of Output Report - Design of Screens -Use of Business Graphics - Control Audit, Testing and Security of InformationSystem – System Design Example.

Pedagogy



Assignments … 10%Quiz … 10%Case discussions … 10%CIA1& CIA2 … 20%End Semester Examination … 50%

Text Book:V. Rajaraman, Analysis and Design of information System, 2nd Edition, Prentice Hallof India 2004.

References:James A Senn, Analysis and Design of information system, 2nd Edition MCHinternational Edition.


PRODUCTION ELECTIVES

INTEGRATED MATERIALS MANAGEMENTCOURSE CODE: 16MBAP01

Objectives: To enable the students to acquire knowledge on the principles, functions andeffective management of materials in an organization .By the end of this course the students willbe able to apply various mechanisms in materials management and analyze the issues related tostores management.

UNIT-IConcept of Integrated Materials Management (IMM) – Organizing for IMM – Types of

Inventories – Inventory Problems in India.

UNIT-IICodification – Computerization and Information Systems – Standardization and Variety

Reduction – Value Analysis: ABC, VED, XYZ and other methods of Selective Analysis.

UNIT-III:Q-Based Inventory System – P-Based Inventory System – S-S based Inventory System –

Practical Inventory Models – Inventory Valuation.

UNIT-IVPurchasing – Source Selection – AHP for Vendor Rating– Purchase Budget – Systems –

Tenders – Price Negotiations – Forward Buying – Purchasing Capital Equipments – SeasonalGoods – Special Items – Deferred Payment Schemes – Lending Institutions – Global Purchases –Government Buying – Rate Contract – Insurance – Legal Aspects in Purchasing – Evaluationof Purchase Performance.

UNIT-VStores Layouts – Stores Accounting Procedures and Forms – Stock Verification –

Practical Problems in Management of Dead Stocks – Surplus and Scraps – Evaluation of StoresPerformance – Materials Handing and Transportation Management– Emerging Trends

Pedagogy


Evaluation and GradingAssignments … 10%Field Study … 10%Case discussions … 10%CIA1& CIA2 … 20%End Semester Examination … 50%

TEXT BOOKS:1. Gopalakrishnan, P&Sundaresan, M: Materials Management – An Integrated Approach;Prentice Hall of Indian Private Ltd. 20112. Gopalakrishnan, P & Sandilya, M.S: Inventory Management – Text and Cases; TheMacmillan Company of India Ltd. 2011

REFERENCES:1. Ammer d s material management irwin publishers illinois2. Datta, A.K: Materials Management – Procedures, Text and Cases; Prentice Hall of IndiaPrivate Ltd.2014



ADVANCED PRODUCTION MANAGEMENT

COURSE CODE: 16MBAP02

Objective: To help the students to understand how to link organizational objectives toproduction and developing strategies to achieve the objectives. By the end of this course thestudents will get knowledge about the various concepts in production area.

UNIT – IImpact of Technology on Production - Economics and Social Issue - Automation

-Operation Strategy and Competitiveness - Economy Studies for Investment and Replacement inProduction Management.

UNIT – IIDesign of The System and Procedures: Product Decision and Process Selection -Design

of Facilities.

UNIT – IIIDesign of Production Planning and Control System - Design on Scheduling System -

Design of Inventory System, Design of Maintenance System.

UNIT – IVProductivity Techniques - Application of Quantitative Models for Production Planning

and Control - Process Charts, Network Analysis.

UNIT – VHuman Aspects of Production Management - Methods of Improving Business Process

Re-engineering - Synchronous Manufacturing - Production Planning and Financial Planning–Emerging Trends

PedagogyClassroom Lectures, Case Discussions, Analysis of Industries, Article analysis

Evaluation and GradingAssignments … 10%Field study … 10%Case discussions … 10%CIA1& CIA2 … 20%End Semester Examination … 50%

TEXT BOOK:Richard B. Chase, Nicholas J. Aquilano and F. Robert Jacobs, Production and OperationsManagement, 8/e, Tata McGraw Hill , New Delhi.

REFERENCES:

1. Chunawalla, Production and Operations Management, Himalaya Publishing House, 2016.2. Nair, NG, Production and Operations Management, Tata Mc. Graw Hill, 2008.3. Chary, SN, Production and Operations Management, Tata Mc. Graw Hill, 2009.4. Panneerselvam R, Production and Operations Management, PHI, 2012.



OPERATIONS STRATEGY

COURSE CODE:16MBAP03

Objectives: To develop the concepts of strategy in business environment for survival and growthand to learn analytical approach and methodology for developing manufacturing / Operationsstrategy.

UNIT IWorld of Operations in 2020 – Operational Management in the Organizational

Chart –Historical role of Operations Management – Current Perspectives. Operations Strategyand Competitive dimensions– Operations and Corporate Strategy

UNIT IIValue as business concept–strategic issues in manufacturing–Value Chain concept

Focus, core competence and distinctive capabilities – Stakeholders & Strategy.

UNIT IIIChecking Markets, Outcome of Market debate – Linking manufacturing to Markets

– Strategic Integration – Order Winners, Order Qualifiers.

UNIT IVTechnology Strategy – Issues in New Product development - Time to market

–Strategic nature of process - Business implication of Process Choice – Hybrid Process.

UNIT VEvaluating various tradeoffs alternatives – Focused Manufacturing – Product

or process focus – Make or Buy–merits / demerits – Value Chain Approach – Quality asstrategic factor – CAD/CAM/CIM - Delivering Value to Customer– Emerging Trends


Evaluation and GradingAssignments … 10%Mini project … 10%Case discussions … 10%CIA1& CIA2 … 20%End Semester Examination … 50%

TEXT BOOKS :1. Operations Strategy—David Walters–Palgvave McMillan, Jan 2012.2. Operations Management for Competitive Advantage–Chase, Macmillan, 20113. Competitive Manufacturing Management–Nicholas, McGraw Hill Education, 2011.

REFERENCES:

1. Manufacturing Strategy-Terry Hill, Mcgraw Hill, Palgrave Macmillan, Feb. 2009.2. Strategic Operations Management-Steve Brown, Richard, Lamming, John Bessant, Peter Jones,

Palgrave Macmillan, 3rd Edition, 2009.3. Operations Management – TerryHill, Excel books

4. Managing Technology & Innovation for Competitive Advantage, Narayanan, PrenticeHall, Ed. 2011.



TOTAL QUALITY MANAGEMENTCOURSE CODE: 16MBAP04

Objectives: The course enhances the students to know about the various elements in total qualitymanagement. After undergoing this course students will get clear idea about Total QualityManagement and will be able to work efficiently in a Total Quality Management organization.

UNIT-I: (The Foundations of TQM)Understanding quality- Models and frameworks for total quality management - Leadership andcommitment - Case studies on foundations

UNIT-II: (Planning)Policy, strategy and goal deployment - Partnerships and resources-. Design for quality - Casestudies on planning

UNIT-III: (TQM – performance)Performance measurement frameworks.- Self-assessment, audits and reviews - Benchmarking-Case studies on performance

UNIT-IV: (TQM – Processes)Process management - Process redesign/engineering- Quality management system - Continuousimprovement - Case studies on processes

UNIT-V: (TQM – People and Implementation)Human resource management - Culture change through teamwork - Communications, innovationand learning – Implementation- Case studies on people and Implementation


Evaluation and GradingAssignments … 10%Field study … 10%Case discussions … 10%CIA1 &CIA2 … 20%End Semester Examination … 50%

TEXT BOOKS:1. John S. Oakland, 2013. Total Quality Management text with cases,. Butterworth Heinmann,

Oxford/New Delhi2. Dale H. Besterfield, Carol Besterfield-Michna, Glen H. Besterfield and Mary

Besterfield-Sacre, 2013. Total Quality Management, Pearson Education, New Delhi.

REFERENCES:

1. Feigenbaum, A.V., 1991 .Total Quality Control, McGraw-Hill, New York.2. Omachonu,V.K.,Ross,J.E., 2009. Principles of Total Quality, Lucie Press, Florida.3. J. Juran 1979. Quality Control Handbook , McGraw-Hill , New York4.James R.Evans & William M.Lidsay, The Management and Control of Quality, (5th Edition),5. Oakland.J.S. "Total Quality Management Butterworth - Hcinemann Ltd., Oxford. 1989.6. Narayana V. and Sreenivasan, N.S. Quality Management - Concepts and Tasks, New Age Int.



SIX SIGMACOURSE CODE:16MBAP05

Objective: This course inculcate the students about the principles of six sigma implementationand improving quality with respect to products and services. . By the end of this course thestudents will be able to analyze the various tools for process analysis and design a six sigma foran organization.

UNIT IThe fundamentals of six sigma-principles of quality management- Business performance

Improvement and six sigma-the evolution of six sigma-Qualities as a Business PerformanceMetric-Quality Principles and Six Sigma- six sigma and Competitive Advantage. Principles ofSix Sigma -Six Sigma in Service Organization.

UNIT IIProject Organization, Selection, and Definition- Organizing for Six Sigma Projects People

skills- Six sigma Project Selection- Project Definition-Project Review. Process Measurement-Data Collection-Data Summarization– Measurement System Evaluation and Verification-Process Capability Evaluation Benchmarking

UNIT IIIProcess Analysis – Statistical Methods in Six Sigma- Probability Distribution- Basic

Statistical Methods- Tools for Process Analysis. Process Improvement- Principles of ProcessImprovement- Tools for Process Improvement- Six Sigma and Lean Production- ImplementationPlanning.

UNIT IVProcess Control- Control Systems-Statistical Process Control- Constructing and Using

Control Charts. Design for Six Sigma-Concept and Design Development- Overview of DFSS-Concept Development- Concept Engineering- Design Development- Quality FunctionDeployment- Detailed Design and Analysis- Design Failure Mode and Effect AnalysisReliability Prediction in DFSS.

UNIT VDesign for Six Sigma-Optimization and Verification-Design of Experiments- Taguchi

Methods for Robust Design- Design for Reliability- Reliability Evaluation- Simulation inDFSS-Design Verification. 149 Six Sigma Implementation- Principles for Six SigmaImplementation-Project Management- Organizational Culture and Change Management-Enterprise Leadership Knowledge Management– Emerging Trends

Pedagogy



Assignments … 10%Quiz … 10%Case discussions … 10%CIA1 & CIA2 … 20%End Semester Examination … 50%

TEXT BOOK:James R.Evans and William M.Lindsay, 2005. An introduction to six sigma and processimprovement, Cengage Learning India Private Limited, New Delhi - 110092.

REFERENCES:1. Dhirendra Kumar, 2006. Six Sigma Best Practices: A Guide to Business Process Excellencefor Diverse Industries, J. Ross Publishing.2. Jiju Antony; Ashok Kumar; Roberto Bañuelas, 2006. World class applications of Six Sigma,

Oxford : Butterworth-Heinemann,3.Joseph De Feo, William Barnard and Juran Institute, “Juran Institute’s Six SigmaBreakthrough and Beyond”, TheMcGraw-Hill Companies, 2004.4. Betsiharris Ehrlich, “Transactional Six Sigma and Lean Servicing”, St. Lucia Press, 2002.5. Jay Arthur, “Lean Six Sigma – Demystified”, Tata McGraw Hill Companies Inc, 2007.6. Michael L George, David T Rowlands and Bill Kastle, “What is Lean Six Sigma”, McGrawHill, New York, 2004.7. Kai Yang and Basem El Haik, “Design for Six Sigma”, McGraw Hill, New York, 2004.8. Thomas Pyzdek, “Six Sigma Handbook: Complete Guide for Greenbelts, Blackbelts andManagers at All Levels”, TataMcGraw Hill Companies Inc, 2003.



SUPPLY CHAIN MANAGEMENT


Objective: This course is intended to familiarize the students with the distribution and logisticsmanagement. By the end of this course students will have an idea about the importance of supplychain and also the values of logistics management

UNIT IFramework to analyses chain, understanding the supply chain: importance, process

decision phases, supply chain performance: competitive and supply chain strategies, supplychain drivers and obstacles, framework for structuring drivers, inventory,transportation, facilities, information.

UNIT IIPlanning demand and supply in a supply chain demand forecasting and supply chain, role.

Characteristics, methods and components, time series forecasting method, planning supply anddemand in supply chain, managing supply, managing demand, responding to predictedvariability, aggregate planning in practice.

UNIT IIITransportation in a supply chain: role, factors, modes, design option for a transportation

network, network design in a supply chain: role, factors, framework, models, network design inpractice, information enabler, and supply chain information technology in practice.

UNIT IVCo- ordination in supply chain, E - Business in supply chain, role, impact, value of E -

business on supply chain performance, setting up E - Business in practice, managing the supplychain, creating the logistics vision, problems with convention organizations.

UNIT VFinancial; evaluation of supply chain decisions, the impact of financial factors on supply

chain decisions, discounted cash flow analysis, representations of uncertainty, financial analysisof supply chain decisions in practice.


Evaluation and GradingAssignments … 10%Mini project … 10%Case discussions … 10%CIA1& CIA2 … 20%


TEXT BOOK:

Supply Cain Management - Peter Meindt & Sunil Chopra, Pearson Education, 2008.

REFERENCES:

1. David Taylor and David Brunt, Manufacturing Operations and Supply Chain Management,Vikas Thomson Learning, 2008.

2. B.S. Sahay, Supply chain management for global competitiveness, Macmillan India Ltd, Delhi,2008.

3. David Hutchins, Just in Time, Jaico Publishing House, Mumbai, 2006.4. David Simchi – Levi & Philip Kaminsk, Designing and Managing the Supply Chain,

McGraw-Hill Companies Inc., 2007.



WORLD CLASS MANUFACTURING


Objective: To understand the concept of Excellence in manufacturing, Traditional and currentconcepts and Building organization strength through Customer focus and overcomingimpediments

UNIT IWorld Class Manufacturing Environment: Imperatives for Success – Technology,

Systems Approach and Change in the Mindset, Choice of Technology, Capacity,Layout/Automation in Material handling systems; Aggregate Planning and Master ProductionScheduling.

UNIT IIMaterials Requirement Planning (MRP) – Software in Use, Manufacturing Resources

Planning (MRP)– Software in Use, Implementation Problems/Indian Experience; OptimizedProduction; Technology Principles; Just - in – Time System ; JIT Manufacturing System,– Useof Kanban, JIT Purchase – Source Development, Buyer, - seller relations; Supply ChainManagement/Bench Marketing.

UNIT IIITotal Quality management-TQM Philosophy, TQM Principles, TQM tools including

Circles, SQC/Acceptance Samplings, Quality through design, Fault – tree analysis, QualityLoss Function, Quality Management Systems and ISO 9000 Standards.

UNIT IVTotal Productive Maintenance, Objective of TPM – Total System Effectiveness, Break, -

down Maintenance, Preventive. Maintenance Predictive Maintenance, Condition MonitoringSystems maintenance Prevention, Maintainability Improvement, Reliability Improvement, TotalEmployee Involvement and Small Group Activities.

UNIT VCustomer – Driven Project Management (Integration of TQM, Project Management

Systems with Customer – Driven team Structure); Automation in Design and Manufacturing:Automated Material handling Equipments, Role of IT in World Class Manufacturing, FlexibleManufacturing Systems (FMS), Group Technology/Cellular Manufacturing Systems. Six Sigma.



TEXT BOOK:World Class Manufacturing – Strategic Perspective – B.S. Sahay, KBC Saxena, Ashish

Kumar. (Mac Milan), 2010.

REFERENCES:1. Managing Technology & Innovation for Competitive Advantage – Narayanan, Excel

books, Pearsons Education, 2008.2. Just in Time Manufacturing – M.G. Korgaonkar, Macmillan, 2005.3. Making Common Sense Common Practice – Models for Manufacturing Excellence –

Ron Moore, 2003.



TECHNOLOGY MANAGEMENT

COURSE CODE: 16MBA P08

Objectives: The objective of this course is make the students to understand the dynamics oftechnological innovation and to familiar with how to formulate technology strategies and tomanage ideas in a technological based organization

UNIT IDefinition – technology and society, definition of technology, classification of

technology, definition of management, management of technology, the conceptual frame workfor MOT-drivers of MOT-significance and scope of MOT-role of chief technology- role ofgovernment – science and technology policy

UNIT IITechnology Planning – Tools for Company Technology Analysis – Tools for industry

Technology Analysis – Trajectories of Technology, Alliances: Formal versus InformalAlliances, Duration of an Alliance, Location: Domestic versus International AlliancesConcerns in Alliances

UNIT IIIMerger and Acquisition of Technology, Strategic Reason for Merger and Acquisition,

Types of Acquisition and Merger – Methods – Internal Development – External Development –Acquisition Sources – Acquisition Decision.

UNIT IVDefinition of Innovation – Management Innovation – Process – Making Decision for

Management innovation – tools for innovation – process innovation – concept and types ofprocess innovation – techniques in process innovation.

UNIT VTechnology Transfer–Definition–Classification and Significance – elements of transfer

process – types of technology process- types of technology transfer – status of technology inIndia – technological changes in the future.

Pedagogy



Assignments … 10%Quiz … 10%Case discussions … 10%CIA1& CIA2 … 20%End Semester Examination … 50%

TEXT BOOKS::1. Handbook of Technology Management – Gaynor, Mcgraw Hill Publications2. Bringing New Technology to Market, Kathleen R Allen –Prentice Hall India.

REFERENCES:

1. Strategic Technology Management, Betz. F. McGraw Hill Publications.2. Management of Technology, Tarek Khalli, McGraw Hill Publications.

3. Strategic Management of Technological Innovation – Schilling McGraw-Hill, 2ndedition.

4. ManagingTechnologyandInnovationforCompetitiveAdvantage-VKNarayanan- PearsonEducation Asia


LOGISTICS ELECTIVES

LOGISTICS & SUPPLY CHAIN MANAGEMENTCOURSE CODE: 16MBAL01

Objectives: This course will enable the students the different functions in logistics and SCM.After completion of the course, the students will be able to

Analyze the Logistics and SCM Role in the Global Economy and Organization. Apply theory on logistics in Customer Service, Procurement and Outsourcing Measure the performance, financial issues pertaining to logistics and SCM

UNIT IIntroduction to Logistics and SCM; Logistics role in Economy and Organization; IntegratedLogistics System; SCM: Value chain and SCM effectiveness.

UNIT IIElements of customer service- phases in customer service, customer retention. LogisticsOutsourcing, benefits and its issues

UNIT IIIGlobal supply chain: Strategic issues in global logistics, Drivers of globalization, Modes oftransportation in global logistics, Barriers to global logistics, Markets and competition.

UNIT IVSupply Chain strategies and Implementation, Strategic logistic planning & implementation of

strategy . Logistics information system(LIS)-RFID, Centralized and decentralized structures,Supply chain performance measures, Steps in ABC costing,

UNIT VFinancial gap analysis. Need for integration, Activity centers in integrated logistics, Economicsof scale in supply Chain



Text Book

1. Supply Chain Logistics Management Donald J. Bowersox, David J. Closs, M. Bixby Cooper 2013.

https://www.google.co.in/search?tbo=p&tbm=bks&q=inauthor:



2. Strategic Logistics Management – D.M. Lambert & J R Stock, Richard D Irwin Inc.McGraw-Hill, 2013.

Course Prepared By: Dr.V.Latha Approved By: Dr.V.Latha

LOGISTICS ELECTIVES

WAREHOUSING & INVENTORY MANAGEMENT

COURSE CODE:16MBAL02

Objective: This course will enable the students the different functions in Warehousing andInventory Management. After completion of the course, the students will be able to

Understand the Functions of Warehouse and Inventory Management and they can gainknowledge about the warehouse analysis

Identify and apply the use of Material Management and Packaging related to cargo Apply the knowledge of IT in the functions of warehousing.

UNIT IWarehousing: Concepts and Functions; Role of 3 PL and 4 PL in Warehouse selection andplanning, Warehouse Depot Operation and Documentation; Warehouse Management System.UNIT IIInventory Management; Need for Inventory Control; Inventory Costing – MRP, JIT, EOQ;Warehouse Analysis - FIFO, LIFO, ABC analysis, weighted average Methods, Lead timeanalysis, Standardization and Variety reduction.UNIT IIIMaterial management, Materials planning, Purchasing, Basic materials of materials handling,Types of material handling equipment’s, LASHUNIT IVFunctions of packaging, Packaging cost, Types of packaging material, Unitization,Containerization, Designing a package, Factors affecting choice of packaging materialUNIT VRole of IT in Warehousing, RFID, Bar Coding and Scanning, MIS & Key PerformanceIndicators

PedagogyClassroom Lectures, Case Discussions, Analysis of IndustriesEvaluation and GradingAssignments … 10%Field Study … 10%Case discussions … 10%CIA1& CIA2 … 20%End Semester Examination … 50%

Text Books:

1. Inventory Management: Principles, Concepts and Techniques (Materials Management LogisticsSeries) John W. Toomey. Published by Springer-Verlag New York Inc., United States (2012)

2. Logistics and Supply Chain Management by D K Agrawal Macmillan, 01-Feb-2009.


LOGISTICS ELECTIVES

FUNDAMENTALS OF SHIPPINGCOURSE CODE: 16MBAL03

Objective: This course will enable the students the different functions in the field of Shipping.After completion of the course, the students will be able to

Gain fundamental and technical knowledge about cargo ships and its services Understand the basic terms in the shipping industry and prepare a freight rate model Apply the knowledge of IT in the functions of shipping industry.

UNIT IIntroduction to ships and other vessels, Different mode of operation of shipping, Conferencesystems and practice, Role of CHA / C&F /Freight forwarders, Steamer, Shipping agent,Shipping Services and related activities.UNIT IIArrangement and supplying of services upon behalf of principal cargo ship, Crew repatriation,Desertion, Mail.UNIT IIIContainerization /ICD/CFS/Container Yard, Concept of Dry Port and INCO terms. Freight ratestructure / Calculation of Freight / Types of freight. Chartering practices.UNIT IVFreight Calculations and its methods; Ocean currents and Major Shipping Routes; Types ofshipping companies and their operationsUNIT VDevelopment in Electronic Information Technology in the field of Multimodal Transport.Electronic data Interchange (EDI), Vessel Traffic Management System (VTMS)



Assignments … 10%Field Study … 10%Case discussions … 10%CIA1& CIA2 … 20%End Semester Examination … 50%

Text Books:

1. Alan e branch. Elements of Shipping. 8th Edition Routledge Publication (2007)

2. Port Economics Jan owen Janssonand DanShneerson. The MIT PressISBN-13: 978-0262100250.

3. Port Management and Operations. Maria G. Burns, CRC Press Taylor and Francis group 2015Edition.


LOGISTICS ELECTIVES

EXPORT AND IMPORT MANAGEMENT


Objective: This course will enable the students to understand the concepts of EXIMManagement. After completion of the course, the students will be able to

Know the highlights of Foreign Trade Policy, Schemes and promotion councils. Apply the knowledge in the field of export and import and other financial aspects Construct and compile the documentation procedures on their own prescribed by the

Excise Department.

UNIT I

Foreign Trade Policy – Highlights – Special Focus Initiatives – Duty Drawback – DeemedExports – ASIDE – MAI & MDA – Star Export Houses – Town of Export Excellence – EPCGScheme – Incentives for Exporters.

UNIT II

Export Promotion Councils-Commodity Boards – FIEO – IIFT – EOUs – SEZs – ITPO –ECGC – EXIM Bank.

UNIT III

Preliminaries for Exports and Imports- Classification – Strategy and Preparation for ExportMarketing – Export Marketing Organizations – Registration Formalities – IEC – RCMC

UNIT IV

Export Licensing – Selection of Export Product – Identification of Markets – Methods ofExporting – Pricing Quotations – Payment Terms – Letter of Credit. Liberalization of Imports –Negative List for Imports – Categories of Importers – Special Schemes for Importers

UNIT V

Export-Import Procedure- Steps in Export Procedure – Export Documentation - Export Contract– Forward Cover – Pre and Post Export Finance – Institutional framework for Export Finance –Excise Clearance – Shipment Inspection – Marine Insurance

Pedagogy



Assignments … 10%Field Study … 10%Case discussions … 10%CIA1& CIA2 … 20%End Semester Examination … 50%

Text Book:

Handbook of Import-Export Procedures – Ministry of Commerce, -, Government of India,New Delhi 2015

Reference books:

1. Export: What, Where and How, Paras Ram, Anupam Publishers, Delhi2. Exports – Do it Yourself, Mahajan M.I., Snow White Publications, New Delhi 2015.3. Import – Do it Yourself, M. I. Mahajan, Snow White Publications, New Delhi 2015.4. Export Documentation and Procedures, ,Nabhi Publications, New Delhi 2015.5. International Marketing Management, R.L. Varshney, Sultan Chand 2012.6. Export Management, D.C. Kapoor, Vikas Publishing House 2015.


LOGISTICS ELECTIVES

PORT & TERMINAL MANAGEMENTCOURSE CODE:16MBAL05

Objective: This course enables the students to understand the operations of Port and terminal.After completion of this course the students will be able to

Analyze the port terminal operations and connections Perceive the law relating to port and its operations. Take decisions regarding the marketing of port services

UNIT IPort Location characteristics – Organization structure in Ports – Interface of Rail & Roadinfrastructure – Factors affecting the future of ports & terminals.UNIT IIPort operations – Services rendered by ports & performance indicators – Terminal operations–Factors affecting Terminal productivity – Cargo handling equipment – Intermodal connections.UNIT IIIPort development to tap the potential of Coastal Shipping – Cabotage law & practices affectingcoastal movement of cargo – Green field projects for development of minor ports – Comparativeanalysis coastal shipping vs. inland movement.UNIT IVEnvironmental issues connected with Ports & Terminals – Health and safety issues – Portsecurity issues – International Ships and Port facility security (ISPS) code.UNIT VMarketing of Port services – Identifying stakeholders – Concept of hinterland – Identifyingcustomer needs – Handling competition & adding value. – I.T. infrastructure in ports &terminals.


Evaluation and GradingAssignments … 10%Field Study … 10%Case discussions … 10%CIA1& CIA2 … 20%End Semester Examination … 50%Text Books

1. Port Management and Operations, 3rdEdition - Patrick Alderton.Taylor & Francis, 20082. Port Security Management, CRC Press Keneith Christopher 2009.

Reference Books

1. Port Infrastructure and Economic Development - Pradeepta Kumar Samanta

& Ashok Kumar Mohanty., Kalpaz Publication., 2010.2. Port Development: A Handbook for planners in developing countries - UNCTAD.3. Excellence in Warehouse Management: How to Minimise Costs and Maximise Value - Stewart

Emmett.ISBN: 978-0-470-01531-5. 2014 Edition.


LOGISTICS ELECTIVES

PACKING AND PACKAGING MANAGEMENT

COURSE CODE:16MBAL06Objective: This Course will enable the students to understand how packing management iscarried out for shipping and other cargo vessels, latest technology trends involved in packaging.After completion of this course the students will be able to

Identify the necessity of packaging and its standards Apply the cost theory and law pertaining to packaging Implement the packaging process with the consumer requirements.

UNIT IPackaging- Packing for Overseas Shipment- Packing for Inland Transportation- PackagingTypes- Channel Member Packaging and Transport Packaging - Shrink packagingUNIT IIIdentification codes GS1 Standards- package labels- Heavy, Medium and small Packaging-Active packaging-Child-resistant packagingUNIT IIIPackaging Economics: Packaging Cost Vs Product cost- Cost Reduction in Packaging- Packingfor Inventory Control, Value Analysis- Packing and Value EngineeringUNIT IVPackaging Laws- Consumer Protection in Food Packaging, Marking and Labeling, Eco-friendlyPackaging for Exports- Scientific Packaging-Standardization in Packaging.UNIT VPackaging Industry Process and Machining Packaging Demands of Consumer goods Industry-Packaging Demands of Industrial Users- Technology Trends in Packaging Industry. PackingConsiderations:– Packing as a systems approach to Logistics- Transport/Storage Requirements-Package design considerations Packaging/Packing Materials & Components– Emerging Trends

PedagogyClassroom Lectures, Case Discussions, Analysis of Industries, Article analysisEvaluation and GradingAssignments … 10%Field Study … 10%Case discussions … 10%CIA1& CIA2 … 20%End Semester Examination … 50%Text BooksProtective Packaging for Distribution: Design and Development by Daniel Goodwin, DennisYoung Destech Publications, Inc. 2011.Scott Boylston, Designing Sustainable Packaging, Lawrence King, 2009.Reference Books

1. Yam, K. L, Encyclopedia of Packaging Technology, John Wiley & Sons, 2009.

http://en.wikipedia.org/wiki/Active_packaging

http://en.wikipedia.org/wiki/Child-resistant_packaging

http://www.amazon.com/Scott-Boylston/e/B001K8E4XU/ref=ntt_athr_dp_pel_1

http://www.amazon.com/Designing-Sustainable-Packaging-Scott-Boylston/dp/1856695972/ref=pd_sim_b_1

2. The Packaging Development Process: A Guide for Engineers and Project Managers byKristine DeMariaTechnomic Publication 2005.

3. Smart Packaging Technologies for Fast Moving Consumer Goods edited by Joseph Kerry,Paul Butler , John Wileys and Son Limited, 2008.


LOGISTICS ELECTIVES

\FUNDAMENTALS OF E - LOGISTICS


Objective: This Course will enable the students to understand the Fundamentals of E-Logistics.After completion of this course the students will be able to

Learn the fundamentals of E-Logistics and its implementations. Distinguish and identify the kind of e-logistics to satisfy the customer needs Apply the e-business strategy pertaining to the logistical issues

UNIT IE-logistics - forward logistics – Reverse logistics – Logistics renovation toward E-logistics –importance of E-logistics – New trends and technology in logistics. E-logistics method ofdocumentation – Electronic data interchange – Enterprise resource planning systems–Web-enabled relational databases, data warehouses and data marts – Decision support systems.UNIT IIElectronic procurement (e-procurement) – Transport and delivery management – Packing andorder management – Inventory and warehousingUNIT IIIApplication architecture of Customer relationship management (CRM) – E-business logistics andits benefits - Forward E-logistics – Reverse E-logistics – Challenges of E-logisticsUNIT IVE-business strategy – Application for E-logistics - Exception based status alert – Transportationdocumentation ASNs – tracking systems – Satellite global positioning systems (GPS) andgeographic information systems (GIS)UNIT VBar-coding and scanning – Electronic signature technology – Wireless technology – Radiofrequency identification (RFID) – Emerging Trends



Text Books

1. E-Logistics and E-Supply Chain Management: Applications for Evolving Business

Edited by Deryn Graham, IoannisManikas, DimitrisFolinas., IGI Global Publication 2013.

2. E-Logistics: Managing Your Digital Supply Chains for Competitive Advantage

edited by Yingli Wang, Stephen Pettit, Kogan Page Ltd, 2016.

1.


LOGISTICS ELECTIVES

AIR CARGO LOGISTICS MANAGEMENT

COURSE CODE:16MBAL08Objective: This Course will enable the students to understand the Air Cargo LogisticsManagement. After completion of this course the students will be able to

Understand the airfreight operation and its services Learn the basic documentation required in air cargo management Apply strategies related to the issues pertaining to the air cargo management

UNIT IIntroduction to Air Cargo: Aviation and airline terminology - IATA areas - Country – Currency–Airlines - Aircraft lay out - different types of aircraft - aircraft manufacturers - ULD -International Air Routes - Airports - codes – Consortium –Hub & Spoke – Process FlowUNIT IIAir Freight Forwarding: Air freight Exports and Imports - Special Cargoes - Consolidation -Documentation - Air Way Bill (AWB) – Communication – Handling COD shipments – POD –Conditions of contract - Dangerous (DGR) or Hazardous goods.UNIT IIIAdvices – Booking - SLI – Labeling – Volume/ Weight Ratio – Shipment Planning - TACT –Air Cargo Rates and Charges. - Cargo operations- Customs clearanceUNIT IVAirline Marketing and Customer Service Standardization in Logistics - Air freight Exports andImports - Sales & Marketing – Understanding Marketing, Environment, Marketing Research,UNIT VStrategies and Planning, Audits, Segmentation, SWOT, Marketing Management Control,Consignee controlled cargo –Sales leads – Routing Instructions - Customer service, Futuretrends.



Textbooks

1. Air Transport Logistics by Simon Taylor (Hampton) 2010.2. Air Cargo Distributions: A Management Analysis of its Economic and Marketing

Benefits / [by] Paul Jackson and William Brackenridge (Gower Press) 2010.

3. Air freight: Operations, Marketing and Economics / (by) Peter S. Smith ( Faber) reprint2009.

Reference Books

1. 4th Party Cyber Logistics for Air Cargo by Sung Chi-Chu (Boston : Kluwer AcademicPublishers) 2004.

2. Accelerated Logistics by Mark Wang (Santa Monica CA) 2000.3. Airports; some elements of designs and future development-John Walter wood 2013.4. Fundamental of Air Transport Management by P.S.Senguttavan. Oxford Atlas-Oxford

Publishing 2012.5. Aviation century: wings of change- A global survey-Ratandeepsingh-jain book


SYLLABUS - Sri Ramakrishna College of Arts and Science

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