Strategic management

COURSE FILE(COURSE PLAN)

Year:2013 - 2014

Semester: III

Faculty Details

Name of the faculty: GauravSaxena

Designation: Lecturer

Institute: Institute of Business Management

Course Details

Name of Programme:MBA Batch: 2013-14Branch:Semester: III

No. of Students:50Subject Code: MBA-301 Title of Subject: Strategic Management

Note to the faculty members on how to use this course file format

1. Get a new file from your office for each course and file each sheetof these formats as and when it is complete.

2. Time table and syllabus copy provided to you may also be filed in it.3. Please attach the mark List of the students in respect of minor I and

minor II for this subject in your course file.4. Photocopy of the best and the worse answer sheets for minor I and II,

be included in the course file.5. List of assignments / seminar topics you have given to students

should also be included in the course file.6. Model Question paper, which you have distributed to the students in

the beginning of the semester for the subject should be included inthe course file.

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7. Any additional resources like OHP transparencies, handouts used mayalso be filed in it.

COURSE FILE(COURSE PLAN)

Year: 2013 - 2014

Semester: I


Subject Code: MBA-301 Title of Subject: Strategic ManagementTARGET

a) Percentage Pass :100%

b) Percentage I class : 100 %

1. COURSE PLAN(Please write how you intend to cover the contents: i.e.,coverage of units by lectures, guest lectures, designexercises, solving numerical problems, demonstration ofmodels, model preparation, or by assignments, etc.)1.1 By Lectures& presentations1.2 Solving case studies in class1.3 By assignments1.4 Seminars by the students

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1.5 Group Discussion on Current Economic Problems

2. METHOD OF EVALUATION (Tick at appropriate place)

2.1 Continuous assessment examination2.2 Assignments/Seminars/Cases

2.3 Mini Projects2.4 Quiz2.5 Term End Examination2.6 Others

3. List out any new topic (s) or any innovation you would liketo introduce in teaching the subject in this semester.

Signature of Director of instituteSignature of facultyDate:Date:

GUIDELINES TO STUDYTHE SUBJECT

Year: 2013 - 2014

Semester: I

Name of the faculty: GauravSaxena Subject Code: MBA-301

Title of Subject: Strategic Management Guidelines to study the subject:

All the contents of the subject have been studied topic wise and unit wise and other basic topics that are related to main topic and needful will also be covered.

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We have to plan the fix timeline for covering the syllabus. We have to use practical and well known examples for the

better understanding to the students. Students should use the different reference books for

better improvement in their technical growth. Newly developed management practices will also be

considered during study and further discussion in class.

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COURSE OBJECTIVESYear: 2013 - 2014

Sem: I


Subject Code: MBA-301 Title of Subject: Strategic Management

On completion of this subject / course, the students shall be able to:

On completion of this subject / course, the students shall be able to:

S. No.

Objectives Outcomes

1. To make students aware about basic concepts of Management practices in Globalised India.

This will help students in developing ability to understand vital concept of Management.

2. To make students aware about different Management approaches.

This will help students in developing ability to understand different Management Styles.

3. To understand role and responsibilities of global Manager’s.

This will help students in their roles and responsibilities in business organizations.

4. To make students aware about Management Philosophies of Taylor and Fayol.

This will help students in developing ability to use conceptsof Taylor&Fayol in organizational functioning .

5. To help students in understanding Management functions.

This will help students in developing ability to understand how they can apply them in managing business.

6. To help student in understanding Management process.

This will help students in Managing Organizations.

7. To make students aware about different organizational structures for business.

This will help students in understanding how they can create organizational structures for their business.

8. To make students aware They will know different forms of

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about different types of organizations.

organizations.

9. To make students aware various financing methods in India.

This will help students in understanding appropriate financing strategy.

10. To introduce concepts of marketing, HRM, Finance.

They can use them in growth & profitability strategy of Business.

Signature of faculty

Date:NOTE: For each of the OBJECTIVE, indicate the appropriate OUTCOMES to be achieved

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COURSE OUTCOMESYear: 2013 - 2014

Semester: I


Subject Code: MBA-301 Title of Subject: Strategic ManagementThe expected outcomes of the course/ Subject areS.

No.

General Categories of outcomes Specific outcomes of the

courseA. Students will be able to understand

Management shift under liberal Indian situations.

Keep track of vital

Managementconcepts

in/managerial decision makingB. Students will be able to understand

different management styles.

Participant will be able to

know appropriate Management

styles for organizations.C. Students will be able to role and

responsibilities of Manager’s.

GainSkills ofmanaging

business.D. Students will be able to understand

Management philosophies.

Use them in managing

business.E. This will help students in

understanding management functions.

Knowledge of management

function will help them in

managing business.F. This will help students in

developing ability to understand

tools and techniques for managing

business.

Apply knowledge in managing

Business.

G. This will help students in

understanding appropriate

organizational structure.

Identifying appropriate

organizational structure.

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H. This will help students in

understanding various

organizational forms.

They can start their carrier

as an entrepreneur.

I. This will help students in

understanding various financing

methods.

Knowledge of

appropriatefinancing

strategies.J. This will help students in

understanding other functional

areas of business.

Identifying appropriatel

strategies for various areas.

1. Objectives – Outcome Relationship Matrix (Indicate the relationship by tick mark).

Outcome

Objectives

A B C D E F G H I J

1 √ √ √ √ √ √2 √ √ √ √ √ √3 √ √ √ √ √ √4 √ √ √ √ √ √5 √ √ √ √ √ √ √6 √ √ √ √ √7 √ √ √ √8 √ √ √ √ √9 √ √ √10 √ √ √ √ √ √

COURSE SCHEDULEYear: 2013 - 2014

Sem: I


Subject Code: MBA-301 Title of Subject: Strategic ManagementThe schedule of the whole course/ subject is:

8

S.No.

Description Duration (Date) TotalNo.of

periods

From To

1

Unit-I: Strategy-IntroductionConcept, Levels at which strategyoperates; Approaches to strategicdecision making; Mission and Purpose,Objectives and Goals; StrategicBusiness Units (SBUs);EnvironmentalAnalysis & Diagnosis: Environment andits components; Environmental Scanning& Appraisal; Organizational Appraisal;Strategic Advantage Analysis andDiagnosis..

23 .08.2013

18.09.2013

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2

Unit-II: Strategy and StructureStructural considerations, structuresfor strategies; Organisational designand change. Functional Strategies-Marketing,Production & Operations, Personnel,Financial, R&D plans and policies.

19 .09.2013

5 .10.2013

9

3

Unit-III: Strategy Formulation and Choice ofAlternativesStrategies- modernization,diversification, integration; Merger,take-over and joint strategies;Turnaround, divestment and liquidationstrategies; Process of strategicchoice, competitor and SWOT analysis;Factors affecting; Generic competitivestrategies- cost leadership,differentiation, focus, value chainanalysis.

.

6 .10.2013

26.10.2

0137

4 Unit-IV: StrategyImplementationInter-relationship between formulationand implementation, Issues in strategy implementation;Resource allocation.

27.10.1 10.11.2013

6

9

Strategy Evaluation & Control: Overviewand Techniques.

2013

5

Unit-V: Global Issues in Strategic ManagementGlobal challenges, Advantages &Disadvantages of internationaloperations, communication differencesacross countries, worldwide tax rates &their impact,Participation ofinternational institutions forinternational business.

11 .11.2013

29 .11.2013

7

Total no. of instructional periods available for the course: 36hours/periods

SCHEDULE OFINSTRUCTIONS

UNIT - I

Year: 2013 - 2014

Semester: I



Sl. No.

Date No. of Periods

Topics / sub topics Objectives & outcomeno.

References (Text book, journals …) Pageno. … to ..

1, 2 Strategic Management:Introduction, Definition, Management as aprocess, Characteristics.

1,2 & A,B

Strategic Management: By AzharKazmi

2. 1 Manager’s Role and Responsibilities, Characteristics of good Manager’s, need of Management

1,3 & C Strategic Management: By AzharKazmi

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3. 1 Managerial Levels and Management Function’s(Planning, Organizing, Staffing, Directing, Controlling)

3,4 & C,D


4. 2 Classical Management Approaches:

Scientific Management Administrative

Principles Bureaucratic

Organization

1,2,3 &B,C.D

Strategic Management: By AzharKazmi)

5. 1 Behavioral Approach Quantitative Approach Modern Approaches to

Management.

1,3,4& A,C,D

Strategic Management: By AzharKazmi)

NOTE: 1. Ensure that all topics specified in the course are mentionedSignature of Faculty2. Additional topics covered, if any, may also be specified boldlyDate:


UNIT - II

Year: 2013 - 2014

Semester: I


Subject Code: MBA-301 Title of Subject: Strategic ManagementSl.No.

Date No.of

Periods

Topics / sub topics Objectives &outcome no.

References (Text book,

journals …) Pageno. … to ..

1. 1 Contribution of Taylor in Management;

Principles of Scientific Management,

Principles of Peter

1,3,5& A,C,E


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F Drucker for Management.

2. 1 Contribution of Henry Fayol in Management;

Principles of Fayolfor Management.

1,3,5& A,C,E


3. 2 Planning: Reasons for

planning; Six P’s ofPlanningContribution andbenefits ofplanning;

Steps in planning;Principles ofeffective planning;Levels of planning

1,3,5& A,C,E


4. 2 Organizing: Principles of

Organization, Types of

Organizational structures

1,3,5& A,C,E


5. 1 Staffing: Human Resource

planning Staffing process.

1,3,5,6& A,C,E,F


6. 2 Controlling: Controlling Process Controlling Techniques

1,3,5,6& A,C,E,F


Signature of FacultyDate:

NOTE: 1. Ensure that all topics specified in the course are mentioned 2. Additional topics covered, if any, may also be specified boldly


Year: 2013 - 2014

12

UNIT - III Semester: I



Sl.No.

Date No.of

Periods

Topics / sub topics Objectives &outcomeno.



1. 2 Organizing as a Function of Management:

Principles of Organization

Authority and responsibility

Organizational Design

Types of Organizational Structure

1,4,,6,7, 8 & A,D,F,G


2. 2 Motivational Theories: Motivation Motivational Models

1,4,,6,7, 8 & A,D,F,G


3 1 Leadership: Formal and informal

leadership. Theories of

Leadership

1,4,,6,

7, 8 &

A,D,F,G


4 2 International Management: Nature and purpose

of International Business

International Management in selected countries.

1,4,,6,7, 8 & A,D,F,G


Signature of Faculty13

Date:NOTE: 1. Ensure that all topics specified in the course are mentioned

3. Additional topics covered, if any, may also be specified boldly

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UNIT - IV

Year: 2013 - 2014

Semester: I


Subject Code: MBA-301 Title of Subject: Strategic ManagementSl.No.

Date No.ofPeriods

Topics / sub topics Objectives &outcomeno.



1. 1 Concepts of Organization: Organization

Structure Organizing Process

1,3,4,7,9 & A,C,D,G,H


2. 1 Elements or Features of Organization

Importance of Organization

Formal and Informal Organizations

1,3,4,7,9,10& A,C,D,G,H,I


3. 1 Process of Organizing Principles of

Organizing Basic Considerations

in Organizing

1,3,4,7,9,10& A,C,D,G,H,I


4. 2 Organizational Structures: Need for formal

organizational

1,3,4,7,9,10&


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Structures. Line Organizational

Structure Line and Staff O.S.

A,C,D,G,H,I

5. 1 Types of organizations: Sole Proprietorship Partnership Firm Private Limited

Company Public Limited

Company Company Act

1,3,4,7,9,10& A,C,D,G,H,I



NOTE: 1. Ensure that all topics specified in the course are mentioned2. Additional topics covered, if any, may also be specified boldly


UNIT - V

Year: 2013 - 2014

Semester: I



Sl.No.

Date No.of

Periods

Topics / sub topics Objectives &

outcomeno.

References (Text book,journals …)Page no. …

to ..

1

.

2 Financing in India Leading Financial

Institutions in

1,3,4,7,9,10, 11 &


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India. A,C,D,G,H,I, J

2 1 Capital Market and it’s role in Indian Economy.

1,3,4,7,9,10, 11 & A,C,D,G,H,I, J


3

.

2 Marketing Management Financial Management

1,3,4,7,9,10, 11 & A,C,D,G,H,I, J


4 2 Human Resource Management: Concept Importance Scope

1,3,4,7,9,10, 11 & A,C,D,G,H,I, J

Strategic Management: By Azhar Kazmi


NOTE: 1. Ensure that all topics specified in the course are mentioned2. Additional topics covered, if any, may also be specified boldly

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TUTORIAL SHEET - IYear: 2013 - 2014

Sem: I


Subject Code: MBA-301 Title of Subject: Strategic ManagementThis tutorial corresponds to Unit No. 1 Date:

Time:

Q1.

Q2.

Q3.

Q4.

Q5.

Q 6.

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Signature of Director of InstituteSignature of facultyDate:Date:

TUTORIAL SHEET - IIYear: 2013 - 2014

Sem: I



This tutorial corresponds to Unit No. 2 Date:

Time:

Q1.

Q2.

Q3.

Q4.

Q5.19

Q6.


TUTORIAL SHEET - IIIYear: 2013 - 2014

Sem: I




Time:

20

Q1.

Q2.

Q3

Q4.

Q5.


21

TUTORIAL SHEET - IVYear: 2013 - 2014

Sem: I




Time:Q1.

Q2.

Q3.

Q4.

Q5.

22

.


TUTORIAL SHEET - VYear: 2013 - 2014

Sem: I




Time:

Q1.

Q2.

23

Q3.

Q4.

Q5.

Please write the questions / problems / Exercises which you would like to give tothe students and also mention the objectives to which these questions/problems arerelated.


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Strategic management

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