Soaring vision - MPOC

MalaysianPalm Oil Council(192835-K)

2nd FloorWisma SawitLot 6, SS6Jalan Perbandaran 47301 Kelana JayaSelangor Darul EhsanMalaysia

T +603 7806 4097F +603 7806 2272

www.mpoc.org.my

Annual Report

Annual Report

2016

2016

Soaring with a

vision

CONTENTOur Company03 Mission & Objective

The Management06 Board of Trustees09 Finance & General Affairs Committee10 Organisation Chart and Management Team12 Chairman’s Statement18 CEO’s Report

Market Overview28 Asia Pacific38 Sub-Continent50 Middle East62 Europe70 Africa74 Americas

Domestic Promotions92 Public Relations Activities96 Malaysian Palm Oil Wildlife Conservation Fund98 Media Promotions100 Publications104 Posters & Photography106 Digital & Social Media110 Promotional Videos

Calendar of EventsFinancial StatementsList of Abbreviations

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Our CompanyMalaysian Palm Oil Council

ANNUALREPORT2016

To promote the market expansion of Malaysian palm oil and its products by enhancing the image of palm oil and creating better acceptance of palm oil through awareness of various technological and economic advantages (techno-economic advantages) and environmental sustainability.

Mission

To enhance trade opportunities in the market place by identifying and meeting the latest opportunities in the market.

To encourage product diversification by using Malaysian palm oil as the key ingredient, thus gaining a prominent role in new and reformulated products.

To improve understanding of palm oil, enhancing its application and elucidating its numerous strengths and benefits.

To uphold the good name of Malaysian palm oil by closing the gap between the issues of perception, allegations and the realities of palm oil.

To safeguard Malaysian palm oil as the most dominant vegetable oil in terms of market coverage, nutritional benefits, environmental sustainability and commercial success.

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Malaysian Palm Oil Council

ANNUALREPORT2016

TheManagementBoard of Trustees

Finance and General Affairs CommitteeOrganisation Chart & Management Team

Chairman’s StatementCEO’s Report

Board of Trustees

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Chairman Dato’ Lee Yeow ChorRepresenting Ministry of Plantation Industries and Commodities (MPIC) Zurinah PawantehRepresenting Ministry of Plantation Industries and Commodities (MPIC) Tan Sri Datuk Dr Yusof BasironRepresenting Ministry of Plantation Industriesand Commodities (MPIC) Dr Ahmad Kushairi DinRepresenting Malaysian Palm Oil Association (MPOA) Dato’ Carl Bek-NielsenRepresenting Malaysian Palm Oil Association (MPOA) Datuk Franki Anthony DassRepresenting Malaysian Palm Oil Association (MPOA) Paul Wong Hee Kwong

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Board of Trustees

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Representing Malayan Edible Oil Manufacturers’ Association (MEOMA) Chandramohan Dharmapalan NairRepresenting Federal Land and Development Authority (FELDA) Datuk Hanapi SuhadaRepresenting Palm Oil Millers Association (POMA) Low Kock ChingRepresenting Palm Oil Refiners Association Malaysia (PORAM) Dato’ Zakaria ArshadRepresenting National Association of Smallholders (NASH) Dato’ Aliasak Haji AmbiaRepresenting Sarawak Land Consolidation and Rehabilitation Authority (SALCRA) Datu Vasco Sabat SingkangRepresenting Malaysian Palm Oil Industry Dr Nuing Jeluing

Finance and General Affairs CommitteeChandramohan Dharmapalan Nair (Chairman)

Chandramohan Dharmapalan Nair (Chairman) Zurinah PawantehTan Sri Datuk Dr Yusof Basiron Low Kok ChingMohamad Nor Abdul Rahman

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Tan Sri Datuk Dr Yusof BasironChief Executive Officer(retired Jan 17, 2017)

Dr Kalyana SundramDeputy CEO / Director, Science & Environment Division(Appointed CEO, Jan 18, 2017)

Faudzy Asrafudeen Sayed MohamedDirector, Marketing & Market Development Division

Adi Iskandar IliyasDirector, Finance & Human Resource Division

Computer & Communications UnitManager, Computer & Communications MIS Executive Information Services Executive Communication Web Executive

Senior FellowManager, Science & Environment (Nutrition) Executive, Science & Environment (Nutrition) Executive, Science & Environment (Non-Food)

Manager, Science & Environment (Environment) Senior Executive, Science & Environment Executive, Environment Executive, Environment

Manager, Finance & Human Resource Accountant Senior Executive, Human Resource & Administrative

Senior FellowManager, Marketing & Market Development Senior Executives Analyst, China Analyst, Sub-Continent Analyst, Africa Analyst, Americas Analyst, Asia Pacific Analyst, Europe Analyst, Middle East

Manager, Market DevelopmentRegional Managers Africa Americas Asia Pacific Europe • Brussels • Moscow Sub Continent • Dhaka • Mumbai • Lahore Middle East • Cairo • Istanbul

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Belvinder Kaur SronDirector, Promotions & Branding Division (Appointed Deputy CEO, March 1, 2017)

Manager, Promotions & Branding Senior Executive, Promotions & Branding Executive, Promotions & Branding

Manager, Communication Senior Executive, Communication Executive, Communication Script Writer Video Technician


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Organisation Chart &

Management Team

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DATO’ LEE YEOW CHOR

Malaysia’s palm oil industry saw mixed outcomes in 2016. Crude palm oil (CPO) production declined by 13.2% due to the prolonged drought induced by the El Nino phenomenon in 2015, leading to an 8.2% decline in palm oil exports.

Fortunately, the impact was mitigated by the higher price of CPO. Palm oil export revenue rose by 5.1%, mainly due to the higher average price of CPO at RM2,653, or by 23.2% more than in 2015. Better prices also increased revenue from total exports of palm oil and palm oil products. This was recorded at RM64.59 billion, or 7.4% higher than in the previous year.

Review of exports

India maintained its position as the largest importer of Malaysian palm oil for the third consecutive year, accounting for 17.6% of the exports. This was despite a notable 23.3% drop in import volume to 2.83 million tonnes for the year, against 3.69 million tonnes in 2015. One factor was India’s higher intake of soybean and sunflower oils, due to price competitiveness.

exportrevenueup by

More than in 2015

higher average price of CPO

5.1%

23.2%

+

7.4%

RM2,653or

RM64.59 billionor

Better prices also increased revenue from total exports of

palm oil and palm oil products

higher than in 2015


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Chairman’sStatement

Other major importers of Malaysian palm oil were the EU, Pakistan, Turkey, the Philippines and USA. They were among the top seven importers that achieved a combined volume of 9.52 million tonnes, or 59.3% of Malaysia’s palm oil exports.

The EU was the second-largest destination for Malaysian palm oil, although it reduced intake by 15.3% to 2.06 million tonnes. This was due to higher availability of soybean oil, as well as increased intake of sunflower oil from Ukraine under a Comprehensive Free Trade Agreement (FTA) implemented from Jan 1.


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China was the third-largest importer of Malaysian palm oil with intake at 1.89 million tonnes. This reflected a 20.9% drop from 2.39 million tonnes in 2015 and was attributed to higher imports of soybean for domestic crushing.

Pakistan increased imports of Malaysian palm oil by 21% to 0.88 million tonnes from 0.73 million tonnes previously, at the expense of Indonesian palm oil. Turkey showed a substantial 64.8% increase, taking its volume of Malaysian palm oil to 0.66 million tonnes. At the same time, it reduced imports of soybean oil from Argentina and sunflower oil from Ukraine. The Malaysia-Turkey FTA, which took effect from Aug 1, was among reasons for this scenario.

The Philippines and USA recorded lower demand for Malaysian palm oil. In the Philippines, the volume fell by 3.6% to 0.63 million tonnes, due to ample domestic supply of coconut oil. USA imports from Malaysia dropped by 16.1% to 0.59 million tonnes following a switch to Indonesian palm oil.


tonnes

2.06 millionEU

tonnes

0.59 million

USA

tonnes

1.89 millionChina

tonnes

2.83 million India

tonnes

0.88million

Pakistan

tonnes

0.63million

The Philippines

tonnes

0.66 millionTurkey


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Market Outreach

MPOC reached out to various segments of the market to promote the diverse benefits of Malaysian palm oil and to encourage an increase in imports.

The 7th Reach and Remind Friends of the Industry Seminar and Dialogue was a platform for members of the industry to dialogue with the Minister of Plantation Industries and Commodities. Held in February, the discussions helped to set directions and to get the industry moving in tandem to achieve current goals. MPOC’s signature event, the regional Palm Oil Trade Fair and Seminar (POTS), was held in Turkey, India and China during the year. POTS Malaysia was held in Kuala Lumpur for the sixth time since the start of the series in 2006. It was timed to coincide with the Palm Oil Industry Leadership Award Dinner in October, thereby increasing participation by stakeholders.

The Customers Appreciation and Recognition Scheme was held in conjunction with POTS Malaysia. It provided the 26 selected oils and fats traders a useful means of expanding business contacts and gaining valuable updates on market-related issues. As top importers of Malaysian palm oil, they also met with local suppliers at 104 BizMatch sessions that were arranged for them. The traders were from South Africa, Zimbabwe, Mozambique, South Korea, Vietnam, China, Pakistan, India, Egypt, Turkey, Belgium and the Netherlands.

The annual Palm Oil Trade Awareness Programme was also conducted in conjunction with POTS Malaysia. The 29 participants from South Africa, Nigeria, USA, Myanmar, China, Bangladesh, Egypt, Tunisia, Russia, Ukraine, Serbia, Czech Republic, Belgium and Pakistan attended the seminar to widen their knowledge of Malaysian palm oil.

Two sessions of the popular ‘POINTERS on Price Trends’ webinar were organised in the first and third quarter of 2016 for the 3,319 registered participants.

In addition, the protection of wildlife, biodiversity and the environment in relation to oil palm cultivation continued to receive due attention through engagement with relevant government officials, NGOs, plantation companies and academics. Several projects were assisted or sustained through the Malaysian Palm Oil Wildlife Conservation Fund.

PALM OIL TRADE FAIR AND SEMINAR


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Information Campaign

The education campaign on the Malaysian Palm Oil brand and management of trade issues focused on France and Italy where the anti-palm oil lobby has been active in recent years. The campaign in France secured critical wins in identifying and defeating threats to palm oil, including a tax proposal that was eventually rejected by the Parliament in June. In Italy, it resulted in three positive Parliamentary Resolutions that defended palm oil against the attacks.

The World Palm Portraits Photography Competition entered its fourth year, bringing out creative images in five categories. Promotion campaigns were carried out to attract contestants and drive public interest via exhibitions of winning photographs at KLIA2 and KL Sentral.

At the local level, an online contest was conducted for consumers in tandem with a bus advertisement campaign in the Klang Valley and in Kuching, Sarawak.

The continuing education programme for students saw an update to the EDUPALM book that was distributed to 47,833 Form 5 students in Negeri Sembilan, Melaka and Pahang. Another programme was held for 60 chefs from 10 countries to enhance their knowledge of the food applications, nutritional characteristics and health benefits of Malaysian palm oil.

A health and nutrition consumer roadshow in Melaka helped raise awareness of palm oil. The food truck concept was adopted, among other activities, to promote the use of Malaysian palm oil.

Acknowledgements

MPOC continued to recognise the outstanding achievements of individuals who have contributed to the Malaysian palm oil industry. The 2016 Palm Oil Industry Leadership Award (PILA) was presented to YABhg Tun Musa Hitam, former Chairman of Sime Darby Bhd. Tun Musa holds the unique distinction of having led the industry at both the government and business levels. He served as Chairman of three distinguished plantation-based organisations – the Federal Land Development Authority, Kumpulan Guthrie Bhd and Sime Darby Bhd.


EDUPALMbook

47,833 Form 5 students in

Negeri Sembilan, Melaka and Pahang

distributed to

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As a firm believer in research and development, he realised the need for concerted measures to impel innovations in the oil palm industry. This paved the way for the establishment of the Palm Oil Research Institute Malaysia (PORIM) in 1979. PORIM and another oil palm entity, PORLA, were merged in May 2000 to become the Malaysian Palm Oil Board (MPOB). Today, the MPOB is synonymous with global leadership in oil palm research. In many ways, this can be attributed to Tun Musa’s vision and inspiration.

The Lifetime Excellence Award, Palm Oil Industry (LEAP) was awarded to Dr N Rajanaidu who was instrumental in developing Malaysia’s pre-eminent position in oil palm research. In particular, he brought about substantial development to the field of oil palm breeding. There was a change at the helm of the Ministry of Plantation Industries and Commodities (MPIC) during the year. YB Datuk Seri Mah Siew Keong was appointed the Minister, succeeding YB Datuk Amar Douglas Uggah Embas. We are very confident that YB Datuk Seri Mah’s vast experience and leadership will lead us and the palm oil industry to new heights, and we look forward to continuing our close working relationship with the Ministry. On behalf of the MPOC Board, I would like to take this opportunity to thank YB Datuk Amar Douglas for his leadership, guidance and enormous support during his tenure as the Minister.

Throughout 2016, four Board Meetings were held to oversee MPOC activities and provide strategic direction in moving forward. Prior to these meetings, the Finance and General Affairs Committee convened to review MPOC’s expenditure, among other financial matters.

During the year, MPOC bid farewell to three Board Members who completed their term – YBhg Datuk Dr Choo Yuen May, representing MPIC; and Mr Chang Teck Mack and Mr Roy Lim Kiam Chye, both representing the Malaysian Palm Oil Association (MPOA). I would like to record my appreciation to them for their services.

At the same time, we welcomed new Board Members – Puan Zurinah Pawanteh and Dr Ahmad Kushairi Din, both representing MPIC; and YBhg Datuk Franki Anthony Dass and Mr Paul Wong Hee Kwong, both representing MPOA.

The palm oil industry was deeply saddened by the tragic death of three government leaders in a helicopter crash in Sarawak on May 5 – MPIC Deputy Minister YB Datuk Noriah Kasnon; MPIC Secretary-General and MPOC board member YBhg Datuk Dr Sundaran Annamalai; and MPOB Chairman YB Dato’ Wan Mohammad Khair-il Anuar Wan Ahmad. Their loss is keenly felt by the country and the industry.

I would like to extend my appreciation to the MPOB, MPOA, Palm Oil Refiners Association of Malaysia, Malayan Edible Oil Manufacturers’ Association, Malaysian Oleochemical Manufacturers Group, Federation of Palm Oil Millers Associations of Malaysia, diplomatic and trade missions abroad, as well as other agencies, for their invaluable support and assistance.

The management and staff of MPOC are also to be commended for their commitment and diligence in carrying out their duties for the benefit of Malaysia and the palm oil industry. As always, I am confident that dedication and perseverance will see us through all challenges that come our way.


ANNUALREPORT2016

DR KALYANA SUNDRAM

Malaysia’s oil palm acreage grew to 5.74 million ha, marginally up by 1.68% compared to 5.64 million ha in 2015 (Table 1). Severe drought induced by the El Nino phenomenon in the second and third quarter of the year severely impacted palm oil production. As a result, crude palm oil (CPO) production was down by more than 2.64 million tonnes (13.24%) compared to the previous year. Weather conditions improved in the second half of the year, but did not help make up the production losses sustained in earlier months.

Crude palm kernel oil production was not spared either by the impact of El Nino, with output falling by 317,043 tonnes (13.93%).

Although there was some recovery in palm oil production over the last four months of the year, most plantations reported tree stress. This reduced overall output despite the increase in planted area. Palm oil ending stocks were recorded at 1.67 million tonnes compared to 2.63 million tonnes in 2015, down by 36.72%. Palm kernel oil stocks fell to 222,615 tonnes (by 33.81%) against 336,328 tonnes a year earlier.

Source: MPOB – data as at Feb 28, 2017; subject to revision

Planted area (ha) 5,737,985 5,642,943 95,042 1.68

Production (tonnes) CPO 17,319,177 19,961,581 -2,642,404 -13.24CPKO 1,959,423 2,276,466 -317,043 -13.93Closing Stocks (tonnes) PO 1,666,673 2,633,940 -967,267 -36.72PKO 222,615 336,328 113,713 -33.81

JAN-DEC Jan-Dec Change Change ‘16 ‘15 (Vol) (%)1Table Oil Palm Planted Area & Output


ANNUALREPORT2016

The production shortfall led to slightly lower exports of palm oil and derived products. At 23.29 million tonnes (Table 2), this was a drop of 2.08 million tonnes (8.18%). Reduced volumes were registered in exports of almost all categories of palm-based products. Palm oil fell by 1.41 million tonnes (8.07%); palm kernel oil by 143,598 tonnes (13.46%); palm kernel cake by 413,122 tonnes (15.73%); and biodiesel by 95,361 tonnes (53.29%).

However, the export volume of finished products rose by 48,477 tonnes (11%), while other products accounted for an additional 28,444 tonnes (3.78%) during the year.

CEO’sReport


JAN-DEC Jan-Dec Change Change ‘16 ‘15 (Vol) (%)

2TableExport of Palm Oil &

Derived Products (tonnes)

PO 16,045,957 17,454,213 -1,408,256 -8.07PKO 923,096 1,066,694 -143,598 -13.46PKC 2,213,847 2,626,969 -413,122 -15.73Oleochemicals 2,757,756 2,850,495 -92,739 -3.25Finished products 489,071 440,594 48,477 11.00Biodiesel 83,581 178,942 -95,361 -53.29Others 780,832 752,388 28,444 3.78

Total 23,294,140 25,370,295 -2,076,155 -8.18


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Demand for Malaysian palm oil continued to be driven by strong consumption in India, China, EU-28, USA and ASEAN member-states (Table 3). The top 10 importing countries and regions took up 9.93 million tonnes, or 62% of the 16.05 million tonnes exported. A significant increase in Malaysian palm oil imports was seen in Turkey, Pakistan and Italy.

India remained the biggest importer even though it absorbed 860,475 tonnes (23.34%) less than in 2015. Its intake of 2.83 million tonnes made up 17.64% of Malaysia’s palm oil exports.

China’s imports of 1.89 million tonnes, while still substantial, represented a drop in demand of 501,803 tonnes (20.98%). This was due to higherdomestic crushing that produced an estimated 90 million tonnes of rapeseed oil, against 70 million tonnes the previous year.

Uptake of CPO and processed palm oil similarly fell in all marketing regions (Table 4), except East Suez (up by 29.32%), Africa (by 4.94%) and West Suez (by 3.73%).

3Table Malaysian Palm Oil Exports to

Selected Destinations (tonnes) JAN-DEC Jan-Dec Change Change ‘16 ‘15 (Vol) (%)

India 2,825,840 3,686,315 -860,475 -23.34China/HK 1,889,566 2,391,369 -501,803 -20.98Netherlands 1,022,060 1,446,930 -424,870 -29.36Pakistan 880,455 727,610 152,845 21.01Turkey 657,001 398,729 258,272 64.77Philippines 625,007 648,364 -23,357 -3.60USA 590,030 703,482 -113,452 -16.13Vietnam 556,342 583,961 -27,619 -4.73Japan 456,399 544,739 -88,340 -16.22Italy 436,881 401,949 34,932 8.69Others 6,106,376 5,920,765 185,611 3.13

Total 16,045,957 17,454,213 -1,408,256 -8.07




4Malaysian Palm Oil Exports to Regions

(tonnes)

Asia Pacific 4,836,069 5,509,980 -673,911 -12.23Sub-Continent 4,337,002 4,881,377 -544,375 -11.15Middle East (East Suez) 1,402,015 1,084,108 317,907 29.32Middle East (West Suez) 544,094 524,524 19,570 3.73Africa 2,106,836 2,007,608 99,228 4.94Europe 2,116,550 2,614,729 -498,179 -19.05Americas 671,533 793,229 -121,696 -15.34Others 31,858 38,658 -6,800 -17.59

Total 16,045,957 17,454,213 -1,408,256 -8.07

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The annual average local delivered CPO price increased by RM500 (23.23%) to RM2,653 per tonne, against RM2,153.50 previously (Table 5). This was reflective of the shortage of palm oil due to El Nino, as well as higher import demand which reduced stock levels in Malaysia. The average export price of RBD palm oil and RBD palm olein

went up to US$650.50 (by 11.01%) and US$665.50 (13.67%) per tonne respectively. RBD palm stearin and Palm Fatty Acid Distillates showed gains to record US$641 (up by 20.72%) and US$589 (by 17.68%) per tonne respectively.

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CPO Prices,

Malaysia (2003-2016)

Source: MPOB – data as at Feb 28, 2017; subject

to revision*Average for Malaysia


5TableAverage Price of Palm Oil

& Derived Products

Domestic Price* (RM/tonne) CPO 2,653.00 2,153.50 500 23.23CPKO 5,542.50 3,373.00 2,170 64.32Export Price (US$/tonne)RBD PO 650.50 586.00 65 11.01RBD PL 665.50 585.50 80 13.67RBD PS 641.00 531.00 110 20.72PFAD 589.00 500.50 89 17.68

Export earnings from palm-based products increased by 7.35% to RM64.59 billion (Table 6), mainly due to better prices of oils and fats. Revenue from palm oil and palm kernel oil sales increased by 5.12% and 19.76% respectively. However, a decline was seen for palm kernel cake (by 6.66%) and biodiesel (by 48.77%), largely due to lower export volumes of the two products.



6TableRevenue from Export of Palm Oil &

Derived Products (RM million)

PO 43,369.28 41,257.50 2,111.78 5.12PKO 4,886.66 4,080.40 806.26 19.76PKC 873.69 936.01 -62.32 -6.66Oleochemicals 12,721.93 11,295.43 1,426.50 12.63Finished products 2,052.46 1,728.54 323.92 18.74Biodiesel 247.70 483.57 -235.87 -48.77Others 440.10 388.04 52.06 13.42

Total 64,591.82 60,169.49 4,422.33 7.35

030

5001,000

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Global Scenario

World production of oils and fats stood at 205.99 million tonnes (Figure 2). Palm oil and palm kernel oil jointly accounted for 64.65 million tonnes (31%) of this. Soybean oil output contributed 51.5 million tonnes (25%) and rapeseed oil registered 24.94 million tonnes (12%).

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World Oils & Fats Production, 2016 – 205.99 million tonnes

Coconut Oil

Sunflower Oil

1% 8% 9% 12%14%25%

31%

Animal Fats Rapeseed Oil

Others Soybean Oil Palm & Palm Kernel Oils

World Oils & Fats Exports by Product, 2016– 83.17 million tonnes

World Palm Oil Exports by Country, 2016 – 47.78 million tonnes

Coconut Oil

2.02%

Sunflower Oil

10.47%14.57%

9.68%

52.52%

51.51%

3.66%

36.75%

2.91%

Animal Fats

5.17%

Rapeseed Oil

0.87%

Colombia

8.68%

Others

1.19%

Papua New Guinea

Soybean Oil

Others

Palm Oil

Indonesia

Palm Kernel Oil

Malaysia

Sources: Oil World & MPOC estimates



Of the 83.17 million tonnes of oils and fats traded worldwide during the year, palm oil and palm kernel oil accounted for 56.18% (Figure 3).

Malaysia remained a major player in the oils and fats export market. Its palm oil exports of 16.05 million tonnes represented 36.75% of the global palm oil trade (Figure 4).

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Outlook for 2017

Global oils and fats production is projected to expand by approximately 1.45% to 209 million tonnes in 2017, compared to 206 million tonnes in 2016. Demand however, is expected to grow to 210.6 million tonnes. Demand should thus exceed supplies as the unfavourable weather resulting from the effects of El Nino affect production and still shows potential to slow down recovery in 2017.

More than 30% of the world’s oils and fats requirements will be met by palm oil. Its output is set to reach 64 million tonnes, up by three million tonnes compared to 61 million tonnes in 2016. Malaysia’s CPO production, which was lower by more than 2.6 million tonnes in 2016 is set to recover in 2017. Based on projections by the Malaysian Palm Oil Board (MPOB), CPO output in Malaysia is likely to be approximately 19.3 million tonnes in 2017.

The major competitor to palm oil is soybean oil. In the Americas, primarily USA, Brazil and Argentina, soybean production is likely to reach an all-time high in these three main producing countries – USA’s output is expected to exceed 110 million tonnes, while Brazil and Argentina could produce a combined 160 million tonnes even though unfavourable weather is forecast for most of South America. Stock levels should therefore rise and stock usage ratio could be much higher, compared to 2016.

On the economic front, The World Bank projects that subdued growth, shifting fiscal and economic policies, heightened uncertainties in the global markets and stagnation of global trade in the commodities sector coupled to subdued investment trends could mark another difficult year for the world economy. Global growth in 2016 was estimated at a seven year low of 2.3 percent and this is projected to increase to only 2.7 percent in 2017.

Global consumption of oils and fats over the last decade has been very strong, recording an average annual growth of 6.4 million tonnes per year. Of this, 1.6 million tonnes was used as biofuel and 4.8 million tonnes for other purposes (mainly for food). Biodiesel consumption accounts for approximately 15% of world’s consumption of all oils and fats. During the past 25 years world production of all oils and fats increased by more than 150% and palm oil now accounts for 30% of world production.

The growth in palm oil consumption in the coming years is anticipated to result primarily from the developing economies in ASEAN, Africa, China, India and Pakistan. Within ASEAN, the Philippines, Vietnam and Myanmar will continue to depend on palm oil for their oils and fats needs. Domestic production in these countries will not be sufficient to cater to their demands and they would need to import palm oil to meet their requirements. In Africa, the fast growing economies such as Tanzania, Côte d’Ivoire, Ethiopia and South Africa will be the key drivers for the increase in palm oil uptake.


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As for China, India and Pakistan the slowdown in domestic oilseed production and their ever growing population will likely continue to spur demand for palm oil and it should maintain its position as the most in-demand oil for these countries.

Over the years, the market has been fraught with challenges for palm oil. This scenario is not likely to change in 2017 and there will be even greater challenges particularly in Europe. The recent vote by the European Parliament to implement tough new regulations on the palm oil trade could also likely have negative impact in the marketplace. In the European context the biggest challenges could be the proposed elimination of palm biofuels along with adaptation of only European driven sustainability cum certification standards which are not be acceptable to the palm oil producer nations.

These events are most likely to trigger greater need to find new markets for palm oil. MPOC has identified several key regions and countries where demand for palm products could be sustained and any decreases in palm oil uptake in Europe compensated by higher consumption in such new markets. Already several market promotion activities are in place and we should reap benefits from these efforts in the near term

Overall, many of these developments are bound to impact global oils and fats demand in 2017 but the growing global population, projected to exceed 7.5 billion this year, will be a key driver for sustaining palm oil demand. Such global dependence will most likely continue to rise and based on projections by Oil World, the world will need an additional 25 million tonnes of palm oil per year in 10 years from now.

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Malaysia as a pioneer in the development, commercialization and promotion of palm oil will

again be at the forefront in spearheading the campaigns to increase palm oil uptake. MPOC is well poised to lead these efforts through a variety

of benchmarked programs. We are thus ready, willing and fully geared to enhance palm oil

uptake throughout 2017 and beyond.


ANNUALREPORT2016

Market Overview

Asia PacificSub-ContinentMiddle East

EuropeAfrica

Americas

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JAN-DEC Jan-Dec Change Change ’16 ’15 (Vol) (%)

Oils & Fats

Imports (tonnes)

1PO – Malaysia 4,836,069 5,509,980 -673,911 -12.23PO – Indonesia 3,397,000 4,813,000 -1,416,000 -29.42SBO 1,018,000 1,292,000 -274,000 -21.21PKO – Malaysia 267,502 274,305 -6,804 -2.48PKO – Indonesia 567,000 705,600 -138,600 -19.64CNO 283,300 331,600 -48,300 -14.57RSO 774,800 693,800 81,000 11.67Tallow & Grease 507,500 492,100 15,400 3.13Butter 145,200 128,600 16,600 12.91Total 11,796,371 14,240,985 -2,444,614 -17.17

TABL

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Sources: Oil World, MPOB

PO – Malaysia 4,836,069 5,509,980 -673,911 -12.23PO – Indonesia 3,397,000 4,813,000 -1,416,000 -29.42

Total 8,233,069 10,322,980 -2,089,911 -20.25

TABL

E JAN-DEC Jan-Dec Change Change ’16 ’15 (Vol) (%)

4China/HK 1,889,566 2,391,369 -501,803 -20.98North East 1,045,256 1,118,986 -73,730 -6.59ASEAN 1,745,685 1,843,995 -98,310 -5.33Oceania 155,562 155,630 -67 -0.04Total 4,836,069 5,509,980 -673,911 -12.23

TABL


3PO – Malaysia 58.74 53.38PO – Indonesia 41.26 46.62

Total 100.00 100.00

TABL

E JAN-DEC ’16 Jan-Dec ‘15



AsiaPacific

- Palm Oil Imports

from Major Producers

(tonnes)

AsiaPacific

- Import Share of

Major Palm Oil Producers

(%)

AsiaPacific

- MalaysianPalm Oil

Imports by Sub-Region

(tonnes)Source: MPOB

AsiaPacific


ANNUALREPORT2016

AsiaPacific

MARKET OVERVIEW

The region’s oils and fats imports decreased by 2.44 million tonnes (17.17%) to 11.79 million tonnes, from 14.24 million tonnes a year earlier (Table 1). Palm oil and soybean oil accounted for 69.79% and 8.63% respectively of the volume.

Palm oil imports fell to 8.23 million tonnes, or by 2.09 million tonnes (20.25%), compared to 10.32 million tonnes previously (Table 2). This was mainly attributed to lower output by Indonesia and Malaysia. In addition, China reduced imports from both producers for the year – to 1.89 million tonnes from Malaysia and 2.46 million tonnes from Indonesia.

Malaysian palm oil imports by the region registered a fall of 673,911 tonnes (12.23%) to 4.84 million tonnes. However, the import share went up to 58.74% compared to 53.38% in 2015, due mainly to a drop in intake from Indonesia (Table 3).

In terms of destination, the bulk of Malaysian palm oil was shipped to China (Table 4). Despite a second consecutive year of lower imports – by 501,803 tonnes (20.98%) – it continued to be the region’s highest consumer of palm oil. The other three sub-regions also recorded smaller import volumes.

RBD palm oil, palm olein and palm stearin were the main palm oil fractions imported by the region (Table 5). These jointly accounted for 3.99 million tonnes and an import share of 82.62%. However, this also represented a drop of 796,169 tonnes (16.62%) from 4.79 million tonnes in 2015.


ANNUALREPORT2016

AsiaPacific

JAN-DEC Jan-Dec Change Change ’16 ’15 (Vol) (%)5

CPO/CPL/CPS 297,593 191,160 106,433 55.68RBD PO 461,320 613,157 -151,837 -24.76RBD PL 2,974,681 3,603,487 -628,806 -17.45RBD PS 559,447 574,973 -15,526 -2.70PFAD 171,822 212,521 -40,699 -19.15CO/DPL 88,123 125,220 -37,097 -29.63DFPL/Super PL 60,709 64,683 -3,974 -6.14Others 222,374 124,779 97,595 78.22Total 4,836,069 5,509,980 -673,911 -12.23

TABL

E


China/HK 1,889,566 2,391,369 -501,803 -20.98

North EastJapan 456,399 544,739 -88,340 -16.22Macau 0 211 -211 -100.00Mongolia 738 1,178 -440 -37.35North Korea 526 156 370 237.18South Korea 386,348 378,656 7,692 2.03Taiwan 201,245 194,046 7,199 3.71Sub-Total 1,045,256 1,118,986 -73,730 -6.59

ASEANBrunei 6,821 6,409 412 6.43Cambodia 3,206 1,531 1,675 109.41Indonesia 2,896 4,143 -1,247 -30.10Laos 750 483 267 55.28Myanmar 197,702 205,937 -8,235 -4.00Philippines 625,007 648,364 -23,357 -3.60Singapore 352,961 393,167 -40,206 -10.23Thailand N/A N/A N/A N/AVietnam 556,342 583,961 -27,619 -4.73

Sub-Total 1,745,685 1,843,995 -98,310 -5.33

Oceania Australia 125,496 121,747 3,749 3.08East Timor 19 0 19 100.00Fiji 3,483 3,600 -117 -3.25Kiribati 39 15 24 160.00New Caledonia 121 93 28 30.11New Zealand 17,327 19,433 -2,106 -10.84PNG 8,643 10,615 -1,972 -18.57Samoa 130 32 98 306.25Solomon Islands 83 78 5 6.41Tuvalu 19 0 19 100.00Tonga 72 17 55 323.53Vanuatu 130 0 130 100.00Sub-Total 155,562 155,630 -67 -0.04Total Region 4,836,069 5,509,980 -673,911 -12.23World 16,045,957 17,454,213Asia Pacific/World 30.14% 31.57%

TABL

E

AsiaPacific

- Malaysian Palm Oil

Imports by Country (tonnes)


AsiaPacific

- Malaysian Palm Oil

Imports by Product (tonnes)

Source: MPOB

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AsiaPacific18/Feb 10-13/May

Palm Oil Symposium, Brisbane, AustraliaMPOC organised this for 70 participants at the University of Queensland, with assistance from the School of Agriculture and Food Sciences. Among the 13 presentations on palm oil, three were by MPOC speakers, including Deputy CEO Dr Kalyana Sundram. The topics were on sustainability, certification, fertiliser management and remote sensing.

Seoul Food, KoreaFGV/Delima Oil Products Sdn Bhd, Hovid Bhd and Greenwall Sdn Bhd shared MPOC’s booth. Visitors showed interest in acquiring their palm-based products. MPOC secured the use of FGV/Delima’s palm-canola blend as the main cooking oil in a Culinary Challenge. The technical versatility of palm oil in food preparation and its nutritional components were highlighted to contestants, who were from culinary schools. There were 53,406 local and foreign visitors at the expo, with the 1,520 exhibitors including 683 from 46 countries.


ANNUALREPORT2016

3-6/Oct

12th EcoBalance International Conference, Kyoto, JapanThis biennial event organised by the Institute of Life Cycle Assessment had about 330 participants. Themed ‘Responsible Value Chains for Sustainability’, the conference discussed challenges in adding value to business operations from the perspective of sustainability.

MPOC’s paper was on ‘Sustainability of Malaysian Palm Oil - the Biomass Approach as a Strategic Driver’. This updated the audience on potential applications of biomass, as well as on the importance of identifying appropriate functional units when preparing life cycle assessment (LCA) of palm oil.

MPOC also participated in the 3rd LCA Food Supply Chain Asia International Workshop, themed ‘Future Challenges towards Sustainable Palm Products’. This was conducted by the National Agriculture and Food Research Organisation to discuss the sustainable sourcing of palm-based products in Japan. MPOC presented a paper on ‘Sustainability of the Malaysian Palm Oil Industry’ to inform Japanese stakeholders about relevant initiatives.

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19/Aug

Malaysian Palm Oil Symposium, Yangon, MyanmarThe 150 participants at the half-day event were from government agencies and oils and fats companies. Three papers were presented, followed by a panel discussion. Malaysian companies made contact with local businesses to extend ties in the country.

AsiaPacific


ANNUALREPORT2016

25-27/Nov

22/Oct - 22/Nov 03/Nov

Myanfood, Yangon, MyanmarMPOC participated with Felda Global Ventures Bhd and its agent Grand Wynn Enterprise (GWE). They were among 316 exhibitors from 18 countries. MPOC sponsored GWE in setting up a palm oil section and a cooking demonstration by a celebrity chef during the exhibition.

Saji Masterchef, Visayas, The PhilippinesThe month-long cooking contest was intended to encourage food service professionals to step up the use of palm oil and derived products. The competition was between major culinary schools in the Visayas region. The final round was held in Cebu city on Nov 22. Six teams, each represented by four members, prepared dishes as instructed by the judges.

Messages on Malaysian palm oil were conveyed to the 300 guests and about 1,000 mall-goers who watched the finals. The University of Cebu team was declared the champion, while the Magsaysay Centre for Culinary Arts and Talisay City College were runners-up.

Meeting with Department of Trade & Industries, Manila, The PhilippinesThe meeting with two Under-secretaries, including Madam Zenaida-Cuison Maglayas, mainly discussed the potential for Malaysian palm oil companies to invest in the Caraga region; and government purchase of palm oil for local schemes.


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China23-25/Mar 08/Apr

Food Ingredients China, ShanghaiThe 1,452 exhibitors from China and abroad showcased products and services in four exhibition halls. MOI Foods (Shanghai) Co Ltd and Integrated Fortune Sdn Bhd shared the MPOC booth to establish business contacts. MPOC received enquiries and positive feedbacks about palm oil from companies involved in the food, biotechnology and pharmaceutical industries. Academic forums and conferences were held concurrently over the three days.

Techno-Marketing Seminar on Palm Oil for Food Industries, ZhengzhouThe seminar was organised by MPOC and Shanghai Pansun Information & Technology Co Ltd, and co-organised by Yong An Futures Corporation, River & Ocean Cereals and Oils Group Co Ltd and CEFC China Energy Co Ltd. Two others – Excelic Food Technology (Nanjing) Co Ltd and Yizheng Yijiang Oils & Grains Ind Co Ltd – provided support.

The five presentations included information on the superior functional attributes of palm oil and their relevance to the local market; and on China’s oils and fats policy. Palm oil users and traders, as well as representatives of the oils and fats industry and research institutions, were among the 200 participants.

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16/June

9th Annual Meeting of China Oleochemicals Industry, YangzhouThe China Cleaning Industry Association organised a seminar supported by MPOC, SCI Oleochemicals Magazine and the Technology Centre of Oxiranchem Holdings Co Ltd. Presentations by MPOC, MPOB and the Indonesian Palm Oil Association were among the 13 papers delivered. These focused on challenges in the market and new technology related to the oleochemicals industry. The 159 participants were from Chinese, Malaysian and Indonesian companies engaged in upstream and downstream activities.

21-23/June

Food Ingredients Asia-China, ShanghaiMore than 3,800 enterprises from local, regional and international food and health ingredients took part in the exhibition, which attracted 64,000 professional visitors. MPOC Shanghai participated with MOI Foods (Shanghai) Co Ltd, Integrated Fortune Sdn Bhd and ExcelVite Sdn Bhd. A representative of ExcelVite’s USA office presented a paper on ‘Natural mixed-carotene and super Vitamin E (tocotrienols) from red palm fruit – Applications and unique health benefits’ at the seminar held alongside the exhibition.


ANNUALREPORT2016

10/Aug

5th Palm Oil Health & Nutrition Forum, TianjinThe annual forum was jointly organised by MPOB and MPOC. It was co-organised by the Tianjin Nutrition Society and supported by the Tianjin Julong Group, Tianjin Cereal & Oils Association and Tianjin Food Industry Association. The 222 participants were from local health institutions, colleges, and oils and fats enterprises. Ten presentations provided the latest information on palm oil nutrition and how it affects human health.

Aug-Ongoing

Print Media CampaignArticles on seasonal, festive or trending food were published in newspapers and posted these on their websites, creating a multiplier effect and extending the reach to the public. The Youth Daily Press Group from Shanghai was engaged to write and publish monthly articles on palm oil from August 2016 to July 2017. Five articles were published in China Youth Daily (Shanghai) by December.

09/Aug

Palm Oil Trade Fair & Seminar, TianjinThe Hon. Datuk Seri Mah Siew Keong, Malaysian Minister of Plantation Industries and Commodities, officiated at the event in the presence of Tianjin officials. This was the sixth such event in China which was jointly organised by MPOC and MPOB, and co-organised by Shanghai Pansun Information and Technology Co Ltd.

Nine papers were presented at the seminar by prominent speakers from the UK, China and Malaysia. Addressing 370 participants from China and Malaysia, they touched on palm oil market updates, and global oils supply and demand. Eight Malaysian and Chinese sponsors promoted their products or services.

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Oct-Ongoing 13-15/Oct 30/Nov

Malaysian Palm Oil Official Account on WeChatThe account, created in April 2015, continues to provide information on the attributes of palm oil. The weekly posts are written in layman’s language to facilitate understanding. Promotion of this public platform is being carried out online, as well as through community activities.

19th Ice Cream China, TianjinThe top two ice cream exhibitions, in north China (Tianjin) and south China (Shanghai) respectively, were integrated to add value in serving the trade. The 400 domestic and foreign booths drew 30,000 professional visitors. MOI Foods (Shanghai) Co Ltd and Integrated Fortune Sdn Bhd shared MPOC’s booth to renew business ties and meet potential clients.

6th Palm Oil Health & Nutrition Forum, GuangzhouGuangzhou was selected for the event to intensify promotion of the health benefits of palm oil in the southern region of China. Nine presentations were delivered to 120 medical and health practitioners from health institutions, colleges, and oils and fats companies located in Guangdong Province. The forum was jointly organised by MPOB and MPOC, and co-organised with the Guangdong Nutrition Society. A market-related discussion was also held with palm oil importers and traders.


ANNUALREPORT2016


India 14,425,417 15,044,029 -618,612 -4.11Pakistan 2,650,444 2,773,704 -123,260 -4.44Bangladesh 2,274,260 2,241,932 32,328 1.44Total 19,350,121 20,059,665 -709,544 -3.54

TABL

E

2

3

Sources: SEA of India, MPOC Pakistan, MPOC

Bangladesh* PKFAD, PKAO,

ROFS, PAO

PO – Malaysia 3,924,273 4,750,994 -826,721 -17.40PO – Indonesia 8,257,749 8,671,407 -413,658 -4.77

Total PO* 12,182,022 13,422,401 -1,240,379 -9.24SBO 4,974,343 4,479,629 494,714 11.04RSO/MO 447,848 351,696 96,152 27.34SFO 1,518,808 1,477,339 41,469 2.81Tallow 0 22,713 -22,713 -100.00PKO 90,733 188,161 -97,428 -51.78CNO 8,831 10,239 -1,408 -13.75Other palm fats** 122,837 100,810 22,027 21.85Others*** 4,699 6,677 -1,978 -29.62Total 19,350,121 20,059,665 -709,544 -3.54

CPO 5,785,364 7,536,151 -1,750,787 -23.23CPL 42,892 4,000 38,892 972.30RBD PO 1,028,618 1,123,293 -94,675 -8.43RBD PL 5,182,882 4,652,681 530,201 11.40PS 142,266 106,276 35,990 33.86PKO 90,733 188,161 -97,428 -51.78PFAD 106,913 82,994 23,919 28.82Others* 15,924 17,816 -1,892 -10.62Total 12,395,592 13,711,372 -1,315,780 -9.60

TABL

ETA

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MA

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W Sub-Continent

Sub-Continent

- Oils & Fats

Imports by Major Countries (tonnes)

Sources: SEA of India, MPOC Pakistan. MPOC Bangladesh

Sub-Continent

- Oils & Fats

Imports by Product (tonnes)

Sources: SEA of India, MPOC Pakistan, MPOC Bangladesh

* India, Pakistan & Bangladesh only – CPO, CPL, RBD PO,

RBD PL, PS** PFAD, PKFAD, PKAO, ROFS,

PAO*** Refined vegetable oil, butter

oil, ghee/shortening

Sub-Continent

- PalmOil Imports by Product

(tonnes)


ANNUALREPORT2016

Sub-Continent

MARKET OVERVIEW

The region’s three main importing countries absorbed 3.54% less oils and fats over the year (Table 1). Lower volumes were seen in India (by 4.11%) and Pakistan (by 4.44%), but Bangladesh recorded a marginal increase of 1.44%. Imports were dampened mainly by higher international oils and fats prices, especially from August.

Palm oil imports made up 62.96% of the oils and fats imports. Soybean oil (25.71%) sunflower oil (7.85%), rapeseed/mustard oil (2.31%), palm kernel oil, coconut oil, palm fats and other oils (1.17%) accounted for the remaining market share.

However, there was a 9.24% drop in palm oil imports to 12.18 million tonnes (Table 2) due to the narrow price difference with soybean oil. Importers took more interest in soybean oil, which recorded growth of 11.04% due to higher intake by India and Bangladesh.

The region’s intake of palm oil and derived products showed a drop of 1.32 million tonnes (by 9.6%). This was led by a sharp fall in CPO

imports, by 1.75 million tonnes or 23.23%, because of the more attractive soybean oil price. Some of the import volume shifted to RBD palm olein, particularly in India.

The palm oil market share between Malaysia and Indonesia stood at a ratio of 32:68 in the region (Table 3). It was 33:67 in India, 29:71 in Pakistan and 33:67 in Bangladesh (Table 4).

The 11.41% decline in Malaysian palm oil imports by the region was due largely to India’s intake declining by 860,475 tonnes (23.34%) to 2.83 million tonnes (Table 5). However, India remained the top importer worldwide. Pakistan and Bangladesh recorded an increase of 21.01% and 64.05% respectively. Imports grew by 3,920 tonnes (5.08%) in the Central Asian Republics, with Uzbekistan (86.61%) and Kazakhstan (52.15%) showing the most improvement.


ANNUALREPORT2016

4

Sources: MPOB, MPOC

Regional Offices

TABL

E JAN-DEC Jan-Dec ’16 ’15

Malaysia Indonesia Malaysia Indonesia

CPO 2,211,412 3,458,603 3,213,219 4,197,624RBD PL 536,064 2,104,404 415,362 1,604,054Total 2,747,476 5,563,007 3,628,581 5,801,678

Malaysia Indonesia Malaysia IndonesiaCPO 105,348 10,001 105,895 19,413RBD PO 71,091 925,527 65,300 1,011,894RBD PL 512,865 788,346 360,832 930,356Total 689,304 1,723,874 532,027 1,961,663

Malaysia Indonesia Malaysia IndonesiaCPL 32,512 10,380 4,000 0RBD PO 537 31,463 703 45,396RBD PL 394,922 846,281 253,771 1,088,306Total 430,971 888,124 258,474 1,133,702

INDIA

PAKISTAN

BANGLADESH

5TABLE JAN-DEC Jan-Dec Change Change ’16 ’15 (Vol) (%)

Sub-ContinentIndia 2,825,840 3,686,315 -860,475 -23.34Pakistan 880,455 727,610 152,845 21.01Bangladesh 430,686 262,529 168,157 64.05Sri Lanka 112,130 120,690 -8,560 -7.09Nepal 1,855 2,835 -980 -34.57Maldives 5,021 4,303 718 16.69

Sub-Total 4,255,987 4,804,282 -548,295 -11.41

Central Asian Republics Afghanistan 35,698 51,648 -15,950 -30.88Kazakhstan 4,067 2,673 1,394 52.15Uzbekistan 40,068 21,471 18,597 86.61Kyrgyzstan 1,122 1,303 -181 -13.89Turkmenistan 60 0 60 100.00Sub-Total 81,015 77,095 3,920 5.08Total Region 4,337,002 4,881,377 -544,375 -11.15

Sub-Continent

MA

RK

ET

OV

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Sub-Continent

- Palm Oil Imports

from Major Producers

(tonnes)

Source: MPOB

Sub-Continent

- Palm Oil Imports

by Country (tonnes)


ANNUALREPORT2016

Pakistan07/Feb June16-18/MarPakistan Edible Oils Conference, KarachiMPOC Pakistan was the Gold Sponsor of the inaugural conference organised by the Pakistan Vanaspati Manufacturers Association, Pakistan Edible Oil Refiners Association and All-Pakistan Solvent Extractors Association. More than 500 industry members, as well as participants from Malaysia, Indonesia and India, attended the event. Speakers included industry analysts Dorab Mistry, Thomas Mielke and Dr James Fry, and MPOC CEO Tan Sri Datuk Dr Yusof Basiron. MPOC Pakistan participated in the parallel exhibition, also conducting BizMatch sessions for Malaysian suppliers.

Videos on FryingCelebrity Chef Zakir Qureshi was engaged to produce 24 short video clips which were uploaded on the MPOC Pakistan Facebook page and Vimeo channel. He explained the nutritional and functional benefits of Malaysian palm oil while cooking his favourite traditional and continental dishes. The videos received overwhelming response on social media, with the average reach exceeding 50,000 and views topping 30,000.

16th WorldFood Uzbekistan, TashkentAs the largest food exhibition in the Central Asian Region, the event was ideal for meeting suppliers, producers and traders in the domestic and international industries. MPOC shared its booth with two Malaysian suppliers who are keen on expanding their business operations into the region. In addition to arranging meetings with leading importers, MPOC organised a networking dinner for more than 20 domestic food manufacturers and importers.

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03-08/June Nov-Dec

Cookery ShowMPOC joined hands with Mavra Ghee Industries to produce a 20-episode cooking show featuring Celebrity Chef Tahir Chodhary and popular host Abeel Khan. The programme was aired twice weekly on cooking channel Masala TV. The show was linked to the MPOC Pakistan Facebook page, widening viewership.

PakistanSub-Continent

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09/Nov

Techno-Economic Marketing Seminar on Palm Oil, KarachiMPOC Pakistan’s seminar featured the diversification of palm oil, food applications and potential for the domestic food sector. More than 120 officials from the confectionery, snack food, fast food and dairy industries took part, also requesting advanced information on applications for food formulations.

Central Asian Buyer-Seller Mission to Kuala Lumpur, MalaysiaUzbekistan, Kazakhstan and Tajikistan are developing markets that have shown a significant increase in imports of Malaysian palm oil over the past five years. In view of increased penetration of palm-based fats into their food sector, MPOC Pakistan organised a buyer-seller mission to Malaysia. Nine officials visited palm oil refineries and held meetings with leading suppliers in Kuala Lumpur. A special technical session addressed their enquiries on food applications and attributes of palm oil.


ANNUALREPORT2016

Feb-Dec

Social Media EngagementMPOC’s Facebook page offered specialised content each quarter of the year – recipes, tips on healthy living, information on palm oil and technical information. The second edition of ‘The Kitchen’, a customised recipe-sharing application, yielded excellent results in terms of participation. The Facebook page was used to integrate other marketing and consumer activities. ‘Likes’ exceeded 90,000 and posts with the highest engagement had a reach of 500,000.

Dec

DAWN ‘All About Lifestyles’ Exhibition, Lahore & KarachiMPOC took part in the Dawn Media Group’s annual consumer exhibition, setting up a booth to disseminate nutritional and commercial information about Malaysian palm oil. Fun-based activities included the Bucket Challenge, where visitors had to pick out items made with palm oil from grocery items, and the Rapid Fire quiz competition. The event was linked to MPOC Pakistan’s social media platform, and visitors were asked to log on through their Facebook account and ‘Like’ the page to be eligible for a lucky draw.

10/Nov

9th Food Safety & Quality Conference, KarachiMPOC sponsored the conference organised by the Consumer Association of Pakistan and Pakistan Standards and Quality Control Authority. Food safety has been under the spotlight at both the provincial and federal levels in the country. This conference was timely in addressing concerns, bringing together more than 100 representatives of the food industry, the quality control authority and provincial governments.


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India

Jan-Aug

26-27/Jan - 23/Dec

14-15/Jan

Palm Oil Lecture SeriesLectures on palm oil were conducted at the Vaikunth Mehta National Institute of Cooperative Management in Pune on Jan 8; Gogate Joglekar College in Ratnagiri from Jan 26-27; and National Institute of Agricultural Marketing, Ministry of Agriculture and Farmers Welfare, in Jaipur on Aug 19. Students remain a target group of MPOC India’s outreach programme, as they will be consumers and potential decision makers with influence on future demand for palm oil.

Continuing Medical Education Programme, Bengaluru & AhmedabadTwo sessions were conducted in Bengaluru in association with the Indian Medical Association and Indian Dietetics Association. Another was conducted with the Ahmedabad Management Association, with leading corporate figures among the audience. The programme was for the medical fraternity and members of allied health and nutrition-related fields. Factual data was provided on the nutritional benefits of palm oil.

All the professional groupings that participated provided speakers. Additionally, MPOC Deputy CEO Dr Kalyana Sundram; Cardio Pulmonologist Dr Ketan Mehta of the Asian Heart Institute; and Adjunct Professor Dr Indu Mani of St John’s Research Institute addressed the Bengaluru sessions. Dr Ketan and MPOC India representative Bhavna Shah were among the speakers in Ahmedabad.

SCODET Asia Seminar & Exhibition, MumbaiThe biennial event highlighted developments in the production of soaps, cosmetics, oils and detergents. MPOC India presented a paper, ‘Functional oleochemicals from palm oil for the personal care industry’, at the seminar. At the exhibition, it disseminated information and interacted with key players in the oleochemicals industry. More than 1,000 visitors were recorded over the two days. The SCODET publication provided publicity for Malaysian palm oil.

Sub-Continent

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12/Mar - 2/Apr24-26/Feb

7th Natural Products Expo & Seminar, MumbaiMPOC’s exhibition booth featured the presence of a nutritionist, who supplemented information on the use of palm oil and responded to queries. Leaflets and publications were distributed to visitors. The event attracted more than 5,000 people over the two days.

‘Super Mom Super Chef’, ChennaiThis popular cooking competition was held in 20 selected apartment blocks comprising 1,500 households. Priority was given to the message that dishes cooked with palm oil are healthy, tasty and affordable. The 25 winners received their prizes from celebrity guests at a gala ceremony. Kumudam Publication and television channel Star Vijaya provided media support for the event.

The contest was promoted in several ways. Posters were placed in strategic

locations; a canter van moved around the residential areas to promote the hotspots;

a full-page advertisement was placed in Kumudam; and a billboard advertisement was

put up. On radio, jingles were played to attract participants.


ANNUALREPORT2016

India19-20/May

31/July

Malaysia-India Palm Oil Seminar, HyderabadThis edition took into consideration the widening gap between consumption and domestic production of oils and fats in India, with special focus on south India. The seminar theme – ‘Bridging the supply/demand gap for India through Malaysian palm oil’ – provided an overview of the issue and explored the possibility of closer cooperation between related industries in the two countries.

The presentations examined innovative advances in utilisation of palm-based products; the nutritional benefits of palm oil; food safety and food security issues; and the Indian vegetable oil landscape and regulatory changes. International and local experts spoke on the oleochemicals industry; shipping; global oils and fats prices; sustainability in palm oil production; and reforms to India’s food labelling laws. A panel discussion concluded the seminar.

MPOC organised a factory visit to Ravi Foods Pvt Ltd for the Malaysian delegates. The company makes biscuits, wafers and confectionery with palm-based oils, fats and derivatives.

The Great Food Hunt, BengaluruMPOC and the Food Bloggers Association ofIndia – comprising over 10,000 gastronomes on Facebook – co-organised the hunt for food made with palm oil. Participants worked in teams to unravel clues in locating eight eateries. They had four hours to complete the hunt, which started at 10am. Their photos and articles on Facebook and other social networking sites were useful in drawing attention to the culinary qualities of palm oil.

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Jan-Dec

12/Dec

Social Media EngagementMPOC India placed special focus on interactive campaigns and contests on the health attributes of palm oil via Facebook, Twitter, Instagram and Pinterest. The number of ‘Likes’ on Facebook went up from 102,053 on Jan 1 to 150,335 on Dec 31. Social media platforms were also extensively used to promote activities and events.

25/Nov

Consumer Programme, VaranasiThe programme was aimed at the hinterland, with its untapped demand for palm oil in rural and semi-rural areas. Consumers there have good spending power and are receptive to changes. MPOC India invited influential members of society to learn about the nutritional benefits of palm oil, while a cook-off enabled first-hand experience in using palm oil. A presentation, with the help of a cardiologist and nutritionist, explained the health attributes of palm oil.

Indo-Malaysian Healthy Food Fest, PuneMPOC India delivered a talk on the benefits of palm oil to 400 young chefs at the Kohinoor Hospitality Management School. Renowned nutritionist Dr Meena Mehta shared interesting tips and quick fixes for healthy cooking, before tasting the dishes. Each group of participants had to prepare selected Indian and Malaysian recipes using palm oil. Chefs from leading hotels and experts from allied industries were invited to taste the dishes.


ANNUALREPORT2016

Bangladesh04/June 2015 - 11/Feb 2016 Feb-Dec

TV Cooking ShowThe ‘Best Chef of the Year – 2015’ contest, co-sponsored by MPOC and the Family brand of palm olein, was completed during the year. Contestants from different regions took part in the 12 rounds and Grand Finale, all of which were aired on the ATN Bangla television channel. The emphasis was on the nutritional attributes of Malaysian palm oil and its suitability for use in local dishes. Each hour-long episode featured 30-second commercials on Malaysian palm oil. The backdrop, banners, promotional materials, flyers and competition set carried MPOC’s name and logo.

Print Media CampaignThis comprised periodic placement of articles and recipes in leading dailies and magazines to widen awareness of palm oil andits uses, as well as to provide trade data on imports and consumption.

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ANNUALREPORT2016

09/Apr

Expert Panel & Technical Seminar on Palm Oil, DhakaThe specialised information disseminated was targeted at students of the Public Health Faculty of the State University of Bangladesh. As future doctors and nutritionists, they were given factual information on the health benefits of palm oil, the leading edible oil in the domestic market. Based on the outcome of the session, it was evident that many misconceptions had been cleared and confidence restored in the consumption of palm oil. Printed materials were distributed to bolster their knowledge.

Sept-Nov

‘MEIZAN-Malaysian Palm Oil Best Chef of the Year – 2016’The contest was officially launched on Sept 1, with local palm olein brand MEIZAN joining MPOC as co-sponsor. The 13 rounds were broadcast from October to November on the ATN Bangla television channel. The project enabled MPOC to expand its awareness campaign on palm oil’s nutritional and health advantages, to millions of viewers. The backdrop and promotional materials carried MPOC’s name and logo, while a 90-second commercial was aired during each episode.


ANNUALREPORT2016


PO - Malaysia 1,402,015 1,084,108 317,907 29.32PO – Indonesia1 481,179 427,700 53,479 12.50SBO2 200,100 408,000 -207,900 -50.96Corn oil3 128,500 166,600 -38,100 -22.87SFO4 887,700 878,300 9,400 1.07

Total 3,099,494 2,964,708 134,786 4.55

TABL

E

2

Source: MPOB

Armenia 10 22 -12 -54.55Bahrain 9,181 7,692 1,489 19.36Georgia 8,482 23,888 -15,406 -64.49Iran 363,221 330,930 32,291 9.76Iraq 12,229 7,602 4,627 60.87Jordan 33,595 30,543 3,052 9.99Kuwait 24,422 29,065 -4,643 -15.97Oman 8,000 19,439 -11,439 -58.85Qatar 7,157 4,281 2,876 67.18Saudi Arabia 177,161 67,081 110,080 164.10Turkey 657,001 398,729 258,272 64.77UAE 66,055 76,805 -10,750 -14.00Yemen 35,501 88,031 -52,530 -59.67 Total 1,402,015 1,084,108 317,907 29.32

TABL


3

Source: MPOB

Armenia 12 0 12 100.00Bahrain 94 298 -204 -68.46Georgia 962 1,976 -1,014 -51.32Iran 18,014 21,469 -3,455 -16.09Iraq 1,195 745 450 60.40Jordan 2,461 3,832 -1,371 -35.78Kuwait 1,471 4,910 -3,439 -70.04Oman 954 1,295 -341 -26.33Qatar 258 152 106 69.74Saudi Arabia 11,980 10,162 1,818 17.89Turkey 65,688 42,124 23,564 55.94UAE 11,108 11,169 -61 -0.55Yemen 1,668 2,077 -409 -19.69 Total 115,865 100,209 15,656 15.62

TABL


East of Suez - Malaysian

Palm Oil Imports by

Country (tonnes)

East of Suez - Malaysian Palm Kernel Oil Imports by Country

(tonnes)

MA

RK

ET

OV

ER

VIE

W MiddleEast

East of Suez

East of Suez - Oils &

Fats Imports (tonnes)

Sources: Oil World, MPOB1 Imports from Indonesia (Jan–Oct)

2 Imports from USA (Jan-Oct), Argentina (Jan-Oct), Brazil (Jan-

Nov), Russia (Jan-Dec) & Ukraine (Jan-Dec)

3 Imports from USA (Jan- Oct)4 Imports from Ukraine (Jan-Dec) &

Russia (Jan-Dec)


ANNUALREPORT2016

The East of Suez sub-region increased its oils and fats intake by 134,786 tonnes (4.55%) to 3.09 million tonnes, compared to 2.96 million tonnes in 2015 (Table 1). This mainly constituted palm oil consignments.

Malaysian palm oil imports rose to 1.4 million tonnes, or by 317,907 tonnes (29.32%) year-on-year (Table 2). Turkey was the biggest importer with 657,001 tonnes, an increase of 258,272 tonnes (64.77%). Import growth was also seen in Saudi Arabia (by 110,080 tonnes), Iran (by 32,291 tonnes), Iraq (by 4,627 tonnes), Jordan (by 3,052 tonnes), Qatar (by 2,876 tonnes) and Bahrain (by 1,489 tonnes).

In contrast, Yemen’s imports fell drastically by 52,530 tonnes (59.67%). Lower volumes were also registered in Georgia (by 15,406 tonnes), Oman (by 11,439 tonnes) UAE (by 10,750 tonnes) and Kuwait (by 4,643 tonnes).

East of Suez imported 115,865 tonnes of Malaysian palm kernel oil, or 15,656 tonnes (15.62%) more than in 2015 (Table 3). Of this, Turkey absorbed 65,688 tonnes, stepping up intake by 23,564 tonnes (55.94%). Saudi Arabia took up 11,980 tonnes, which added 1,818 tonnes (17.89%) to its volume. The UAE imported 11,108 tonnes, representing a slight drop of 61 tonnes (0.55%) year-on-year. Kuwait, Bahrain, Georgia, Oman and Yemen were among countries with a lower volume of imports.

MiddleEast

MARKET OVERVIEW

East of Suez


ANNUALREPORT2016

10-13/Feb 21-25/Feb

ANFAS Food Products Exhibition, Antalya, TurkeyOver 400 companies from 12 countries exhibited products and services at this key food and beverage exhibition. The 50,000 visitors included some 1,500 foreigners. Malaysian palm oil already enjoys a price advantage in Turkey under a Free Trade Agreement with Malaysia. The exhibition extended opportunities for palm-based products to find a firmer footing in the market. MPOC Istanbul also promoted Malaysia-Turkey Palm Oil Seminar to be held in Turkey in May and the Palm Oil Trade Fair and Seminar (POTS) in Kuala Lumpur in October, by distributing flyers and brochures.

Gulfood, Dubai, UAEMPOC joined 69 companies at the Malaysia Pavilion coordinated by MATRADE. Eezdee Intrade Sdn Bhd, Nutrix Plantation Sdn Bhd, Delima Oil Products Sdn Bhd and Agri Asia Group Sdn Bhd shared the MPOC booth to promote palm products for cooking, vegetable ghee and margarine. Some 310 enquiries were received, including some on hydrogenated palm kernel oil and soap.

MiddleEast East of Suez

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ANNUALREPORT2016

16-17/May

Malaysia-Turkey Palm Oil Seminar, Istanbul, TurkeyThe timing of the event was useful, given that Malaysian palm oil imports by Turkey had grown at an exponential rate exceeding 400% in 2015. There were seven sponsors, six exhibitors and participation by more than five major associations in the palm oil supply chain. The 246 participants were from Turkey and neighbouring countries like Romania, Bulgaria, Georgia, Azerbaijan, Iran and Egypt. Also present were traders dealing with Iraq and several Indonesian companies.

26-31/Aug

International Fair, Izmir, TurkeyThe fair enabled MPOC Istanbul to promote palm oil to a global audience, with some 40,000 visitors attending the event. Promotional materials were distributed to publicise the Palm Oil Trade Fair and Seminar to be held in Kuala Lumpur in October.

Jan-Dec

Jan-DecPublic Relations & Market Assessment Programme, IranEfforts were made to improve communications with trade bodies, industry players and government agencies. Market assessment measures allowed MPOC to keep abreast of developments in the oils and fats sector in Iran.

Digital Palm Oil Info & Network CentreMPOC’s regional website was supported by the social networking site Facebook to enhance interaction with target groups. Updates on the Malaysian palm oil industry were posted online daily or weekly. MPOC also provided information on its programmes. More than 17,000 Facebook followers had been recorded by the end of the year.


ANNUALREPORT2016


PO - Malaysia 544,094 524,524 19,570 3.73PO – Indonesia1 978,800 961,700 17,100 1.78SBO2 1,273,900 889,200 384,700 43.26Corn oil3 50,400 106,000 -55,600 -52.45SFO4 414,200 414,500 -300 -0.07

Total 3,261,394 2,895,924 365,470 12.62

TABL

E

2

Source: MPOB

Algeria 32,101 31,292 809 2.59Cyprus 151 354 -203 -57.34Djibouti 80,213 54,764 25,449 46.47Egypt 151,649 209,524 -57,875 -27.62Eritrea 7,512 4,816 2,696 55.98Ethiopia 136,232 94,050 42,182 44.85Lebanon 8,254 9,460 -1,206 -12.75Libya 413 73 340 465.75Morocco 25,106 22,069 3,037 13.76Somalia 80,381 61,306 19,075 31.11Sudan 3,422 5,377 -1,955 -36.36Syria 8,224 15,986 -7,762 -48.55Tunisia 10,436 15,452 -5,016 -32.46

Total 544,094 524,524 19,570 3.73

TABL


West of Suez - Malaysian

Palm Oil Imports by

Country (tonnes)

MA

RK

ET

OV

ER

VIE

W MiddleEast

West of Suez

West of Suez - Oils &

Fats Imports (tonnes)

Sources: Oil World, MPOB1 Imports from Indonesia (Jan–Oct)

2 Imports from USA (Jan-Oct), Argentina (Jan-Oct),

Brazil (Jan-Nov), Russia (Jan-Dec) & Ukraine (Jan-Dec)

3 Imports from USA (Jan-Oct)4 Imports from Ukraine (Jan-Dec) &

Russia (Jan-Dec)


ANNUALREPORT2016

The 3.26 million tonnes of oils and fats imported consisted of palm oil, soybean oil, corn oil and sunflower oil (Table 1). The combined increase in volume was 365,470 tonnes (12.62%) higher than in 2015.

Palm oil supplies by both major producers expanded slightly to over 1.52 million tonnes, based on available data. Soybean oil imports stood at 1.27 million tonnes, an increase of 384,700 tonnes (43.26%). The intake of corn oil was halved by 55,600 tonnes (52.45%).

Malaysia supplied 544,094 tonnes of the sub-region’s palm oil requirements, or 19,570 tonnes (3.73%) more than in the previous year (Table 2). Egypt emerged as the top importer with 151,649 tonnes, although this reflected a drop of 57,875 tonnes (27.62%). Ethiopia took up 136,232 tonnes, or an increase of 42,182 tonnes (44.85%), while Somalia (80,381 tonnes) and Djibouti (80,213 tonnes) were among countries that boosted their imports. Lower import volumes were seen in Cyprus, Syria, Sudan, Tunisia and Lebanon.

MiddleEast

MARKET OVERVIEW

West of Suez


ANNUALREPORT2016

West of Suez17/Feb 23/Feb - 21/Aug

Seminar on Food Hygiene & Safety, Cairo, EgyptMPOC Cairo sponsored the seminar conducted by the National Research Centre for more than 100 participants from research centres, universities and the food Industry. The aim was to educate them on the benefits of palm oil. Palm

Oil Lecture & Interaction Series, EgyptFour sessions were conducted in different cities, targeting the domestic catering and hospitality industries. MPOC collaborated with the Egyptian Chefs Association (ECA) to disseminate information on the use of palm oil in cooking. Mr Markus Iten, the ECA Honorary President and Adviser to the Board, delivered a presentation and coordinated cooking demonstrations using palm olein at each location.

• Hurghada: The session on Feb 23 was supported by the United Oil Processing and Packaging Company. It attracted 25 senior chefs from hotels and restaurants in the Red Sea region.

• Luxor: Thirteen senior chefs took part in the programme on March 13.

• Alexandria: Held on May 17, this leg hosted 28 chefs from hotels and restaurant franchises.

• Sharm El-Sheikh: At the session on Aug 21, the emphasis was on the use of palm olein in frying. The 16 participants comprised culinary experts in the hotel catering, food production and restaurant sectors.

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ANNUALREPORT2016

23-27/FebBusiness Visit to MalaysiaMPOC Cairo organised the visit for Arabian Food Industries Co to source supplies of palm-based shortening. The company is the dominant Egyptian producer of cheese. Its delegation, led by General Manager Khaled El Damaty, comprised Purchasing Director Ahmed El-Shehemy and Scientific Consultant Dr Adel Gabr Abdel-Razek. They secured arrangements with two Malaysian suppliers to import about 1,500 tonnes of shortening per month.

Apr Apr

Market Research in EthiopiaResearch was carried out into the prospects for marketing palm oil in Ethiopia. MPOC Cairo analysed relevant logistics and obtained an overview of refining and blending facilities, plant capacities and the distribution network. This will assist in designing effective strategies to improve promotion of palm oil.

Media CampaignMPOC Cairo’s media campaign, undertaken with Innovation PR, ustilised the print and social media to educate consumers and raise awareness of the health and nutritional benefits of palm oil. Three newspaper articles were published and 22 online posts were placed.

Apr-June‘Palm Oil Family’ Facebook Campaign, EgyptThis featured short-story telling to communicate messages on palm oil with a light-hearted approach. A contest stimulated engagement with Facebook followers, resulting in the number rising from 74,939 in March to 78,871 in April alone. The number of posts stood at 355,568. MPOC Egypt’s website witnessed good traffic in April, with visits increasing by 14% compared to March. The average time people spent on the website went up by 45%, while page-views increased by 37%.


ANNUALREPORT2016

West of Suez

15-16/Apr

04-07/May10/Apr

‘Cairo Bites’ Consumer Event, Cairo, EgyptParticipation in this event, the country’s largest food festival, helped promote the advantages of using palm oil in food products. MPOC Cairo collaborated with the Egyptian Chefs Association to hold cooking demonstrations using palm olein.

Seminar on ‘Challenges Facing the Food Industry’, Cairo, EgyptThe National Research Centre organised the seminar for 120 participants representing research centres, universities and the food Industry. MPOC Cairo sponsored the event and gave an overview of the Malaysian palm oil industry, as well as on the use of palm oil in food applications.

MayPalm Oil Facebook Campaign, EgyptThemed ‘Palm oil is always with you’, the educational campaign was aimed at making a link with hundreds of palm-based consumer products sold in grocery outlets and supermarkets. A professional photographer was engaged to create a photo-profile of popular products containing palm oil. MPOC Cairo incorporated its new palm oil logo in a series of posts highlighting different categories of products, like chocolates, biscuits, cooking oil and vegetable ghee. The posts were designed for interaction by asking followers questions about their favourite products. As at May, the Facebook page had 79,850 fans.

Food Africa, Cairo, EgyptThe international food and beverage trade fair serves markets in Egypt and North Africa. With 287 exhibitors from 30 countries, it was a platform for MPOC Cairo to interact with food manufacturers and build business relations with industry players.

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ANNUALREPORT2016

12/May

Familiarisation Session on Palm Oil, Cairo, EgyptMPOC Cairo conducted the session at the Arabian Food Industries Co to educate staff members on the attributes and food applications of palm oil. The company, established in 1989, is a leading manufacturer of cheese and dairy products. MPOC Cairo collaborated with its Scientific Adviser, Dr Adel Gabr Abdel Razek, in implementing the programme.

The 15 staff members who attended were from the production, quality control and research and development departments. They were briefed on MPOC’s role and the Malaysian palm oil industry; palm oil and derived products; and general characteristics of vegetable fats. A discussion session followed.

June

Ramadan Palm Oil Facebook CampaignMPOC Cairo’s Facebook fans were asked to submit photos of any cooking oil brand that contains palm olein, also indicating where they had bought it and the cost. They were then eligible to participate in a lucky draw. The campaign helped meet two objectives – to heighten consumer awareness; and to survey cooking oil products in the market place. Using the MPOC Egypt website as a landing page for the contest resulted in higher traffic in June, with 1,758 visits. Of these, 53% were via the Facebook link.

June-July

Print Media CampaignThe palm oil outreach campaign saw the placement of six full colour advertisements over the period covering Ramadan and Eid-Al-Fitr, to capitalise on intensified demand for oils and fats. The advertisements were published in popular Arabic and English magazines.


ANNUALREPORT2016

03/OctJuly-Sept

Website Redevelopment & Enhancement Initiative, EgyptMPOC Cairo widened the popularity of its website by improving the Arabic content; encouraging visits; and making it the go-to platform for information on palm oil. Search Engine Optimisation was designed to improve the page-ranking of the website and organic search function. In July, organic searches made up 89% of the total, compared to 28% in June. The number of visitors over the three months went up to 29,549, compared to 4,067 in 2015.

MiddleEast

12-15/Oct

6th International Conference on Food Industries & Nutrition, Sharm El Sheikh, EgyptThe National Research Centre (NRC) organised the conference for food scientists from academic and research institutions; stakeholders in the oils and fats sector; government officials; and representatives of food service establishments. NRC member Dr Adel Gabr Abdel-Razek delivered a paper on ‘Positive attributes required of edible oil used in deep-frying applications’ on behalf of MPOC Cairo, which sponsored the event.

Workshop on Palm Oil & Oleochemicals, Giza, EgyptThis was a collaborative project between MPOC Cairo and Oleo Misr, a producer of edible oils and fats. The goal was to explore and develop the market for palm-based oleochemicals in Egypt through promotional activities. The workshop was on applications of palm-based oleochemicals, from both the academic and industrial perspective. The latest information and research findings were shared with 55 participants.

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ANNUALREPORT2016

29/Nov - 02/Dec

Visit by FGV Delegation, Cairo, EgyptMPOC Cairo organised the visit for Felda Global Ventures Holdings Bhd to enable the company to assess Egypt’s oils and fats market, and explore investment and joint-venture opportunities for palm oil bulk storage and re-export. Chief International Business Officer Denys Collin Munang and Head of Product Development & Export Processes Sean Andrew Labansin led the delegation, which held meetings with seven companies.

14-17/Dec

26/Dec

Maghreb International Food Exhibition, Casablanca, MoroccoMPOC Cairo renewed participation in the event after a hiatus of four years. On show were food products and ingredients, as well as machinery for food processing, by 180 exhibitors from 18 countries. The information obtained will be utilised in expanding the market for palm oil.

21/Dec

Workshop on ‘Future Trends in the Utilisation of Oil Crops’, Cairo, EgyptThe Fats and Oils Department of the National Research Centre conducted the workshop, which MPOC Cairo sponsored. Research centres, universities and the food industry sent a total of 65 participants.

Workshop on ‘Recent Trends in Dairy Products Based on Vegetable Oils’, Dokki, EgyptMPOC Cairo sponsored the event and delivered a presentation on ‘Utilisation of palm oil and its fractions in the production of dairy products’ to explain the importance, characteristics and attributes of palm oil. The workshop, organised by the Food Technology Research Institute, brought in 120 participants from research centres, universities, and the oils and fats sector.


ANNUALREPORT2016


SBO – EU-28 301,000 302,000 -1,000 -0.33SFO – EU-28 1,548,000 984,000 564,000 57.32RSO – EU-28 205,000 230,000 -25,000 -10.87PO – Malaysia 2,059,207 2,432,504 -373,297 -15.35PO – Indonesia & Others

5,066,793 4,938,496 128,297 2.60

Total 4 major oils 9,180,000 8,887,000 293,000 3.30

TABL

E

2EU-28 2,059,207 2,432,504 -373,297 -15.35Non-EU 57,343 182,225 -124,882 -68.53

Total Region 2,116,550 2,614,729 -498,179 -19.05

TABL


Europe – Malaysian

Palm Oil Imports

(tonnes)Source: MPOB

EU-28 – Oils & Fats

Imports (tonnes)


3Netherlands 1,022,060 1,446,930 -424,870 -29.36Sweden 99,624 94,157 5,467 5.81Germany 67,645 98,559 -30,914 -31.37Italy 436,881 401,949 34,932 8.69Denmark 53,094 51,425 1,669 3.25Spain 249,533 227,945 21,588 9.47UK 39,991 45,618 -5,627 -12.34Russia 23,570 48,677 -25,107 -51.58Ukraine 27,553 127,746 -100,193 -78.43Others 96,599 71,723 24,876 34.68

Total Region 2,116,550 2,614,729 -498,179 -19.05

TABL


Europe – Malaysia

Palm Oil Imports by

Selected Countries (tonnes)

Source: MPOB

4CPO/CPL/CPS 1,223,800 1,667,083 -443,283 -26.59RBD PO 121,589 54,323 67,266 123.83RBD PS 216,763 247,582 -30,819 -12.45RBD PL 132,721 91,242 41,480 45.46PFAD/PAO 184,972 171,589 13,383 7.80Others 179,361 200,686 -21,324 -10.63Total 2,059,207 2,432,504 -373,297 -15.35

TABL


EU-28 – Malaysian

Palm Oil Imports by

Product (tonnes)

Source: MPOB

MA

RK

ET

OV

ER

VIE

W Europe


ANNUALREPORT2016

The volume of four major vegetable oils imported by the EU-28 rose by 293,000 tonnes (3.3%), due mainly to a 57.32% surge in sunflower oil imports from Ukraine (Table 1). This followed implementation of a Free Trade Agreement from Jan 1, giving Ukraine preferential access to the EU market. Additionally, sunflower oil prices enjoyed a wide discount vis-a-vis rapeseed oil in Europe, leading to higher uptake, primarily in the food sector.

The EU-28 doubled its palm oil imports from Ivory Coast between January and August. Oil World attributed this to declining palm oil imports from Southeast Asia, due to foreign exchange shortages and the weakness of local currencies. This development is seen to have helped intensify palm oil production in Ivory Coast and to improve its competitiveness.

Palm oil maintained its market share as a preferred feedstock for biodiesel production at the expense of rapeseed oil and other oils. However, demand declined in the food sector. This was a result of preference for sunflower oil because of the narrowing gap in price against that of palm oil.

Soybean oil imports fell slightly by 0.33%, while rapeseed oil intake went down by 10.87%. Consumption of rapeseed oil fell short of expectations because of industry shifts to palm oil and other feedstock for biofuels, and to sunflower oil for food products.

Palm oil imports were driven by demand for energy purposes and to supplement insufficient local supplies of rapeseed oil. Malaysian palm oil

imports dropped by 498,179 tonnes (19.05%) to 2.12 million tonnes for the year (Table 2). The EU-28 absorbed 373,297 tonnes (15.35%) less to record 2.06 million tonnes, while the non-EU region reduced intake by 124,882 tonnes (68.53%) to register 57,343 tonnes.

Demand for Malaysian palm oil was affected by bigger imports of sunflower oil from Ukraine and Russia, both of which registered a large output during the year. Exceptionally attractive prices and increased domestic supply – due to higher-than-expected imports and crushing of seed – drove consumption of sunflower oil in the region.

Russia’s intake of Malaysian palm oil went down to 23,570 tonnes (by 51.58%) from 48,677 tonnes a year earlier (Table 3). Ukraine’s imports similarly fell to 27,553 tonnes (by 78.43%) from 127,746 tonnes previously. Apart from the price competitiveness of sunflower oil, there was stiff competition from Indonesian palm oil suppliers who dominated the Russian market. This had a bearing on imports from Malaysia and via the Netherlands.

Overall demand for Malaysian palm oil products in the EU-28 fell by 373,297 tonnes (15.35%) to register 2.06 million tonnes (Table 4). Crude palm oil and derived products showed the biggest drop to stand at 1.22 million tonnes, or 443,283 tonnes (26.59%) less than in 2015. The RBD palm oil volume improved by 67,266 tonnes (123.83%) to 121,589 tonnes. RBD palm olein imports went up to 132,721 tonnes, or by 41,480 tonnes (45.46%).

EuropeMARKET OVERVIEW


ANNUALREPORT2016

Jan-Dec Jan-Dec

27/Jan

Meetings of Malaysian Agencies, Brussels, BelgiumAt the monthly meetings, heads of agencies presented updates on bilateral trade matters. MPOC provided current data on palm oil exports and issues relating to marketing of the commodity. The meetings were chaired by H.E. Dato’ Nafisah Mohamed, Malaysia’s Ambassador to Belgium, Luxembourg and the EU.

Palm Oil Educational Quiz Contest, RussiaLeading publisher Burda Media was engaged to conduct the contest via its online and publishing units. This targeted women aged 24-40 with an interest in travel. More than 10,000 page-views were generated, while 3,705 entries were submitted. The main prize was a week’s tour to Malaysia for the winner and her family.

Meeting with Italian Palm Oil Union, Rome, Italy

MPOC Brussels attended the annual meeting which discussed activities

to promote palm oil in Italy during the year. These were a consumer

advertisement campaign, creation of a website, television commercials, press

advertisements, social media messages, radio interviews and efforts to rebalance

the debate on the health and nutritional aspects of palm oil. Members of the union

comprise prominent food manufacturers, the Association of Confectionery and Pasta

Industries, Association of Oil Industries and Association of Food Product Industries. They

have a goal of using only 100% sustainable palm oil by 2020.

Europe

18-19/JanConference on Fuels of the Future, Berlin, GermanyThe annual conference served as a meeting point for international players in the biofuels industry, including producers, certifiers, traders, the trade press and political stakeholders. MPOC Brussels obtained updated information on Germany’s greenhouse gas reduction obligations, introduced a year ago. The domestic industry has since expressed dissatisfaction with the political approach toward reducing emissions in transport and the role of biofuels in this regard.

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15/Mar

05-07/Feb

3rd Salon du Chocolat, Brussels, BelgiumMPOC Brussels shared a booth with the European Sustainable Palm Oil Advocacy Group at the event themed ‘Cacao Expressions, Chocolate Innovations’. Major brands such as Neuhaus, Godiva, Galler and Leonidas were among the 80 exhibitors, together with emerging brands like Didier and Joost Smeets Arijs. Close to 10,000 visitors visited the exhibition over the three days.

Workshop on Palm OIl, Prague, Czech

RepublicThis was held in the Lower Chamber

of the Czech Parliament to discuss issues linked to palm oil in the human diet; the

chemistry of palm oil; environmental effects of oil palm cultivation; and use of palm oil in biofuels. The workshop was an initiative of Olga Havlova, Vice-Chair of the Agricultural Committee. MPOC Brussels attended the session to keep tabs on the ongoing debate.

Apr-June

17/Mar

Meetings & Industry Events, Ukraine & RussiaInteraction with the oils and fats industry helped MPOC Moscow widen its network of contacts and to obtain information on the latest market-related developments.

• A meeting was held with industry representatives in Ukraine from April 7-9 to consider fresh challenges for palm oil in the domestic market.

• A seminar for the confectionery industry was held from April 13-14 in Voronezh, Russia, by dominant tropical oils importer EFKO Group. MPOC Moscow delivered a paper on ‘Applications of tropical oils in formulations of specialty fats for the confectionery industry’. The 50 participants were from Russia and the CIS region.

• At an annual International Conference in Sochi, Russia, held from May 31 to June 3, MPOC Moscow addressed 200 participants on issues linked to negative campaigns in the media that target palm oil.

• The same paper was delivered to 30 palm oil importers from Russia and the CIS region at an annual seminar organised by EFKO Group from June 8-10.

Public Hearing on Palm Oil & Deforestation, Brussels, BelgiumThis was organised by the Committee on Environment, Public Health and Food Safety of the European Parliament. It allowed Members of the European Parliament to exchange views with environmental experts on what the EU can do to curb deforestation. MPOC Brussels attended the hearing, which turned out to be a ‘closed’ session, to monitor the outcomes.


ANNUALREPORT2016

13/Apr 23-26/MayPlatt’s 5th Biofuels Seminar, Geneva, SwitzerlandMPOC Brussels attended the seminar which examined what is in store for the European biofuels industry after 2020. Participants were confident that biofuels will remain in the fuel transport mix and will continue to receive support at the European level.

Dairy Olympics, Baku, AzerbaijanMPOC Moscow sponsored the conference organised by Dairy News Agency for 150 producers and processors of dairy products, food scientists and providers of technological solutions. The Azerbaijan Ministry of Agriculture; Russian Federation State Duma Committee on Agriculture; Commission on the Agricultural Sector and Development of Rural Areas of the Russian Federation; and Civic Chamber supported the event.

Europe

20-27/Apr

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Palm Oil Mission to Belgium & France, Brussels& ParisMPOC Brussels made arrangements for the 10-member Malaysian delegation comprising representatives of the Ministry of Plantation Industries and Commodities, MPOB and MPOC headquarters. They held bilateral and business meetings in France and Belgium.

In France, discussions with the authorities and parliamentarians covered Malaysia’s objections to the palm oil tax passed by the National Assembly on March 18. At a networking dinner in Brussels, the delegation interacted with key members of the European Palm Oil Alliance, the EU and European Commission, and the oils and fats industry. This enabled a better grasp of the protectionist agenda that has led to an anti-palm oil campaign in parts of Europe.


ANNUALREPORT2016

26/Aug - 07/Sept

Palm Oil Roadshow in Balkan RegionThe region shows much potential for use of palm oil. MPOC Brussels worked with the Marketing and Market Development Division at the head office to promote Malaysian palm oil in Croatia, as well as in Bosnia and Herzegovina. Meetings with industry stakeholders and factory visits were arranged, as the Malaysian delegation included representatives of Sime Darby Plantation Sdn Bhd, Intercontinental Specialty Fats Sdn Bhd, Inno-Wangsa Oils and Fats Sdn Bhd, Eezdee Intrade Sdn Bhd, IOI Loders Croklaan, Sime Darby Unimills and MATRADE. BizMatch sessions drew a total of 25 Balkan companies, while networking dinners attracted 100 local participants.

09/June

4th RSPO European Conference, Milan, ItalyThe Roundtable on Sustainable Palm Oil selected ‘100% certified sustainable palm oil by 2020: A climate change imperative’ as the conference theme. MPOC Brussels was among some 300 participants consisting of representatives of governments and interested NGOs, as well as oil palm growers, traders, investors, food manufacturers, retailers and academics.

The RSPO unveiled new traceability and transparency tools in its certification process. It also stressed that trust and transparency are key to transforming the acceptance of palm oil in the global market. RSPO certification was promoted as an essential tool in implementing the sustainability and climate change commitments of players in the supply and use of palm oil. The data presented showed that 2.8 million tonnes of RSPO-certified palm oil had been sold in 2015. Of this, about 1.9 million tonnes were shipped to Europe alone.

21-25/Aug18th World Congress of Food Science & Technology, Dublin, IrelandThe MPOC headquarters delivered two poster presentations – on food innovation and food sustainability – at the biennial event organised by the International Union of Food Science and Technology. Over 1,000 participants from 90 countries attended this time around. The theme was ‘Greening the global food supply chain through innovation in food science and technology’. More than 1,000 abstracts were available on food innovation, the supply chain, sustainability, food safety and food security, among other hot-button topics. An inaugural Global Food Summit was also held.


ANNUALREPORT2016

23/Nov 29/Nov - 01/Dec30/Sept

Roundtable Discussion, Moscow, RussiaMPOC Moscow conducted the session for 42 journalists, in the wake of press reports on the presence of the contaminants 3MCPD and its glycidiyl esters in oils and fats. This was a finding of the European Food Safety Agency, which had released its report in the middle of the year. To address the concerns of end-users and consumers, MPOC’s Media Panel provided clarity in relation to palm oil and responded to questions.

‘Cooking with Palm Oil’ Master Class, Moscow, RussiaThe session was conducted in Europe’s largest culinary studio to showcase the technical attributes of palm oil as cooking oil, especially for frying. A chef demonstrated a three-course dinner, explaining the use and functions of palm oil. The 13 participants, comprising journalists and bloggers, then prepared the meal. Each received a certificate of completion. They also took the opportunity to gather information on palm oil, with 11 reports being published.

Europe

Health & Natural Ingredients Exhibition, Frankfurt, GermanyThe focus was on healthy, organic and natural ingredients for food formulations. The exhibition, organised by UBM, brought in 500 exhibitors and more than 10,000 visitors from 100 countries. MPOC’s booth displayed infographics on Malaysian red palm oil and tocotrienols, while Sime Darby Plantation Sdn Bhd promoted its palm-based products. Visitors showed interest in these items, as well as in shortening, palm olein, palm kernel expeller and Vitamin A beta-carotene for various applications including body-care products.

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16/Dec

Jan-Dec

Jan-Dec

Social Media Campaign, BelgiumMPOC Brussels worked on improving consumer awareness on Malaysian palm oil through campaigns and informative posts via its social media accounts. As at December, there were 1.1 million ‘Likes’ on Facebook, 2,500 followers on Twitter and 23,000 stakeholders on LinkedIn. Posts were uploaded in French, Dutch and German to expand interaction.

Meeting with Guild of Purveyors to the Kremlin, Moscow, RussiaThe Guild has a voluntary certification system to promote standards and quality control systems in Russia’s food industry. MPOC Moscow’s discussion was on ways to elevate consumer trust in palm oil.

Media & Social Media Campaigns, RussiaInformation on palm oil was channelled to consumers via television, newspapers and accounts on Facebook, Twitter and Vkontakte. The MPOC Moscow representative appeared 12 times on federal television channels to speak against anti-palm oil labelling and a proposed excise tax on palm oil.


ANNUALREPORT2016


PO – Malaysia 2,106,836 2,007,608 99,228 4.94PO – Indonesia* 1,594,000 2,204,000 -610,000 -27.68PO – Singapore** 10,000 19,800 -9,800 -49.50SBO*** 195,000 214,000 -19,000 -8.88Others*** 238,000 229,000 9,000 3.93

Total 4,143,836 4,674,408 -530,572 -11.36

TABL

E

2PO – Malaysia 2,106,836 2,007,608 99,228 4.94PO – Indonesia* 1,594,000 2,204,000 -610,000 -27.68

Total 3,700,836 4,211,608 -510,772 -12.13

TABL


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Imports from Major Producers

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**Jan-Aug***Jan-Sept

3Tanzania 374,435 240,098 134,337 55.95Benin 311,308 349,957 -38,649 -11.04Mozambique 208,894 108,876 100,018 91.86Ghana 202,566 163,430 39,136 23.95South Africa 192,130 167,438 24,692 14.75Nigeria 186,840 229,560 -42,720 -18.61Kenya 126,171 139,321 -13,150 -9.44Angola 90,910 171,059 -80,149 -46.85Guinea 57,660 27,917 29,743 106.54Madagascar 57,643 51,337 6,306 12.28Mauritania 55,229 44,626 10,603 23.76Others 243,050 313,989 -70,939 -22.59

Total in Region 2,106,836 2,007,608 99,228 4.94

TABL


Africa - Malaysian

Palm Oil Imports by

Country (tonnes)

Source: MPOB

4CPO/CPL/CPS 898,002 724,019 173,983 24.03RBD PO 39,212 24,116 15,096 62.60RBD PL 951,711 1,040,609 -88,898 -8.54RBD PS 59,835 50,108 9,727 19.41CO, DFPL/Super Olein

99,354 106,849 -7,495 -7.01

PFAD 52,634 51,929 705 1.36Others 6,088 9,978 -3,890 -38.99Total 2,106,836 2,007,608 99,228 4.94

TABL


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ANNUALREPORT2016

The estimated 4.14 million tonnes of oils and fats imported by Sub-Saharan African countries mainly comprised palm oil and soybean oil (Table 1). Based on available data, the volume was lower by 530,572 tonnes (11.36%) compared to a year earlier. Malaysian palm oil held a 50.84% share of the imports.

Indonesia and Malaysia supplied 3.7 million tonnes of palm oil to the region (Table 2). This reflected a decline of 510,772 tonnes (4.58%) due to a fall in Indonesia’s market-share. Malaysian palm oil imports went up by 99,228 tonnes (4.94%) to 2.11 million tonnes. The switch in supply was prompted by the marginal price difference of US$5-10 per tonne between the two producers’ output.

Tanzania was the region’s largest importer of Malaysian palm oil with a volume of 374,435 tonnes, or 134,337 tonnes (55.95%) higher than in 2015 (Table 3). As the country’s annual refining capacity has increased to 1.7 million tonnes, strong demand was sustained for crude palm oil (CPO) and crude palm olein (CPL) – these made up 85% of Malaysian palm oil imports for the year.

Benin (311,308 tonnes) and Mozambique (208,894 tonnes) were the other two key importers, followed by Ghana (202,566 tonnes) and South Africa (192,130 tonnes). About 91% of Ghana’s imports were in the form of CPL.

CPO, CPL and crude palm stearin imports from Malaysia increased to 898,002 tonnes (up by 24.03%) compared to 724,019 tonnes in 2015 (Table 4). Tanzania, Ghana and Mozambique jointly increased intake of CPO and CPL to 610,637 tonnes, against 380,324 tonnes in 2015. The volume also made up 68% of the region’s imports of these products.

RBD palm olein and cooking oil contributed about 49.89% of imports, but both products registered a lower volume at 951,711 tonnes and 99,354 tonnes respectively. The biggest buyers of RBD palm olein were Benin, South Africa, Tanzania and Kenya.

AfricaMARKET OVERVIEW


ANNUALREPORT2016

Jan-Dec

26-29/May

Mar-Dec 01-05/Mar

Consumer Outreach Roadshow, Kwazulu Natal, South AfricaMPOC conducted five palm oil roadshows with the help of Chefs Asha Maharaj and Shaan Singh. The roadshows targeted women’s focus groups, end-users like food manufacturers, and consumers including parents and teachers. The activities comprised cooking demonstrations, food tasting, quiz contests and presentations.

Good Food & Wine Show, Cape Town, South AfricaMPOC Durban worked with Sime Darby Hudson & Knight (Pty) Ltd and Africa Palm Oil Refineries to promote their brands to end-users and consumers. Cooking demonstrations – followed by food tasting – were held by local chef Zaharah Adam Davids, who used the Holsum and Supacrisp brands of palm olein in the dishes. About 350 visitors were recorded over the three days.

‘Cooking for Pleasure’ Talk Show, Durban, South AfricaThe programme saw 43 episodes being aired during the year. An on-air quiz contest and a Facebook competition were held in September, and four winners were selected. MPOC Durban used the talk show to highlight upcoming events, share recipes and tips on using palm oil. Recipes from the programme were posted on Facebook, recording more than 400,000 ‘Likes’.

Market Visit to Lagos, NigeriaThis helped update trade developments and facilitate understanding of the country’s current policy and regulations on oils and fats. Meetings were held with several local players. A BizMatch session was arranged in cooperation with MATRADE, between RedStar Oil and Gas Ltd (Nigeria) and Malaysian companies Delima Oil Products Sdn Bhd, Soon Soon Oil Mills Sdn Bhd and Mewah-Oils Sdn Bhd.

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29-31/July19-21/June

Agri-Food Exhibition/Africa Big Seven Exhibition, Johannesburg, South AfricaParticipating alongside Sime Darby Hudson & Knight (Pty) Ltd and Premium Vegetable Oils Sdn Bhd, MPOC Durban set up BizMatch meetings for them during the event. H.E. Dato Baduddin AB Rahman, Malaysia’s High Commissioner to South Africa, visited the booth. About 300 visitors received information on palm oil in food and non-food applications, with some taking a special interest in the nutritional and health benefits.

Good Food & Wine Show, Johannesburg, South AfricaJoint participation by MPOC Durban and Sime Darby Hudson and Knight (Pty) Ltd enabled promotion of the Holsum and Crispa Palm brands of palm oil. Chefs Ana Michela De Figueiredo and Christo used the products in their cooking demonstrations. Social media engagement was carried out via Facebook during the event, which drew about 300 visitors to the booth.

09/Oct

Africa Buyer-Seller Mission to Kuala Lumpur, MalaysiaThree potential buyers from Africa – SONACOS (Senegal), Avnash Industries (Ghana) and Obooma Farm Products Ltd (Ghana) – attended the Palm Oil Trade Fair and Seminar held in Kuala Lumpur. Their representatives met with Malaysian exporters of CPO and refinery equipment.

28-30/Oct

Good Food & Wine Show, Durban, South AfricaMPOC invited the four winners from the ‘Cooking for Pleasure’ quiz and Facebook contests to compete in the ‘Battle of the Chefs’ contest held at the booth. Chefs Asha Maharaj and Shaan Singh were the judges. The contest highlighted the versatility of palm olein against soft oils to a total of 300 visitors.


ANNUALREPORT2016

JAN-DEC Jan-Dec Change Change ‘16 ‘15 (Vol) (%)1

PO – Malaysia 671,533 793,229 -121,696 -15.34PO – Indonesia* 844,000 717,000 127,000 17.71SBO** 2,034,000 2,164,000 -130,000 -6.01

Total 3,549,533 3,674,229 -124,696 -3.39

TABL

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2Canada 14,739 11,775 2,964 25.17USA 590,030 703,482 -113,452 -16.13Other Americas 66,764 77,972 -11,208 -14.37

Total 671,533 793,229 -121,696 -15.34

TABL

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Americas – Malaysian

Palm Oil Imports

(tonnes)Sources: MPOB

Sources: Oil World, MPOB*Jan-Oct

**Jan-Dec 2016F

3RBD PO 159,713 232,743 -73,030 -31.38RBD PL 227,284 216,746 10,538 4.86 RBD PS 181,737 196,608 -14,871 -7.56PFAD 53,592 91,637 -38,045 -41.52Others 49,207 55,494 -6,287 -11.33

Total 671,533 793,229 -121,696 -15.34

TABL


Americas – Malaysian

Palm Oil Imports by

Product (tonnes)

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5RBD PO 134,000 208,080 -74,080 -35.60RBD PL 203,950 196,742 7,208 3.66 RBD PS 179,529 187,700 -8,171 -4.35PFAD 53,196 86,147 -32,951 -38.25Others 19,355 24,814 -5,459 -22.00

Total 590,030 703,482 -113,452 -16.13

TABL


USA – Malaysian

Palm Oil Imports by

Product (tonnes)

Source: MPOB

4Malaysia 590,030 703,482 -113,452 -16.13Indonesia* 570,000 451,000 119,000 26.39

Total 1,160,030 1,154,482 5,548 0.48

TABL


USA – Palm Oil

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ANNUALREPORT2016

Countries in this region reduced their imports of oils and fats to 3.55 million tonnes, or by 124,696 tonnes (3.39%) compared to 2015 (Table 1). Palm oil imports stood at 1.52 million tonnes, which was 5,304 tonnes (0.35%) higher year-on-year. The drop in soybean oil imports – by 130,000 tonnes (6.01%) – was the main factor behind the overall decline in oils and fats imports.

The region imported 671,533 tonnes of Malaysian palm oil, which reflected a drop of 121,696 tonnes (by 15.34%) compared to a year ago (Table 2). The situation was attributed to higher soybean production in USA and rising competition from Indonesian palm oil.

Malaysian RBD palm olein was the region’s preferred product at 227,284 tonnes, followed by RBD palm stearin at 181,737 tonnes and RBD palm oil at 159,713 tonnes (Table 3). These accounted for 34%, 27% and 24% respectively of the products imported.

Demand for palm oil in USA rose by a slim 0.48% to 1.16 million tonnes (Table 4). Malaysia contributed 590,030 tonnes of this, but it was lower by 113,452 tonnes (16.13%) over the comparative period. USA dropped two places in its global ranking from a year ago as an importer of Malaysian palm oil. It was seventh after India, China, the Netherlands, Pakistan, Turkey and the Philippines.

USA took up 77% of the region’s imports of palm-based products. RBD palm olein (203,950 tonnes), RBD palm stearin (179,529 tonnes) and RBD palm oil (134,000 tonnes) were the most popular items (Table 5).

AmericasMARKET OVERVIEW


ANNUALREPORT2016

13-14/Jan

26/Jan

25-28/Jan

7th Bio-based & Sustainable Products Summit, San Diego, CaliforniaThe annual event this time outlined a comprehensive response to growing consumer demand for safer chemicals and greener products. Commercialisation strategies were laid out for the bio-economy value chain, to enable the industry to reach its full potential. MPOC attended the summit to gather information. The event brought together policy makers, financiers and experts, as well as representatives of biochemical, biofuel, bioplastic, petrochemical, oleochemical and oil companies.

Malaysia Higher Education Showcase, Washington DCThis was an initiative of the Education Malaysia office in the Embassy of Malaysia. It publicised Malaysia’s higher education facilities to an international audience, toward becoming an education hub by 2020. MPOC and MPOB jointly provided information on the nutritional benefits of palm oil and the industry’s success stories, as part of a wider focus on national resources.

Coast-to-Coast National Biodiesel Conference & Expo, Tampa, FloridaThe conference gathered hundreds of decision-makers from around the world. Sessions were designed to enhance understanding of key factors shaping the industry. MPOC participated in networking sessions to explore the best that the industry has to offer.

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25-26/Feb

USDA 92nd Annual Agricultural Outlook Forum, Arlington, VirginiaMPOC joined 1,200 participants at the forum themed ‘Transforming agriculture: Blending technology and tradition’. Key topics were perspectives on food price inflation; factors behind changes in food prices; and the implications of rising food prices on consumers. Also discussed were opportunities for US exports in the Asia-Pacific region, which represents more than 40% of global trade and has a total population exceeding 805 million.

11-13/Mar

Natural Products Expo West, Anaheim, CaliforniaThe expo had participation from more than 20,000 retailers, wholesalers and business owners in the food, supplements and natural products industries. MPOC’s booth was supported by MPOB and Global Agri-Trade Group which promoted its products and services. Enquiries were received about organic red palm oil and palm oil. These are popular products because they are free of trans fats.

Other than distributing publications and exhibiting products, MPOC organised a series of cooking demonstrations over the three days. These featured various flavours of sweet doughnut using Olera Gold palm-based shortening supplied by Global Agri-Trade. There was positive feedback on the taste, after-frying smell and texture of the doughnut. Visitors were also attracted by the interactive games and educational quiz contests which built awareness of palm oil.


ANNUALREPORT2016

01-04/May 10-11/May

NYSCC Supplier’s Day, New JerseyOrganised by the New York Society of Cosmetic Chemists (NYSCC), this must-attend event is for those seeking business development opportunities, education and innovation in the cosmetics chemistry. Over 31 countries were represented by some 8,000 participants. MPOC joined the MPOB booth to promote palm oil in non-food uses, particularly cosmetics. Enquiries were centred on red palm oil as a supplement and palm oil applications in the global cosmetics industry.

Americas

Apr-Sept

Techno-marketing & Market Assessment VisitsThe three visits were to Orlando, Florida, from April 28-29; New York on June 27; and Buenos Aires, Argentina, from Sept 20-24. These were carried out to connect with oils and fats companies like processors, manufacturers and importers of Malaysian palm oil, and included visits to their facilities. Meetings and attendance at relevant events produced additional information. Market reports were compiled based on this.

107th AOCS Annual Meeting & Expo, Salt Lake City, UtahThe American Oil Chemists’ Society held a premier science and business forum on fats, oils, surfactants, lipids and related materials. Known worldwide for its extensive technical programme, the meeting featured more than 650 oral and poster presentations on 12 topics. Over 1,600 professionals from 45 countries attended the event. MPOC made new business contacts and engaged with exhibitors, joining the MPOB exhibition booth.

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04-07/June

18-19/May

Dairy-Deli-Bakery Show, Houston, TexasThis was an event for leaders and innovators in related industries in USA. It was organised by the International Dairy Deli Bakery Association, pulling in over 9,000 participants and 1,900 exhibitors. MPOC participated for the first time to connect with industry professionals and gain insight from informative presentations, by top-rated speakers, on aspects of the business, economy, consumers and current trends.

Tortilla Industry Association Annual Convention, South CaliforniaAs one of the main sponsors, MPOC received a 30-minute presentation slot to cover all aspects of palm oil. MPOC invited MPOB USA to present a paper.

05/June

Asian Heritage Street Food Festival, Washington DCMPOC was given a prominent spot, as it was among the main sponsors. Four outdoor cooking demonstrations were conducted with palm-based cooking oil. About 10,000 people received copies of publications, and had an opportunity to taste the dishes prepared. This summer outreach programme was aimed at expanding acceptance of palm oil and palm-based specialty fats on both the functionality and sustainability fronts.


ANNUALREPORT2016

04/Sept

‘Nasi Lemak Picnic’, Washington DCThis annual summer event gave Malaysia-born Americans, their spouses and other Americans a chance to sample nasi lemak and satay prepared with palm oil. MPOC was the main sponsor of the picnic. The programme included a contest involving traditional desserts, educational games, a lucky draw and a children’s drawing competition.

Americas

Aug-Sept

Palm Oil Creative Contest for Students, USAMalaysian students studying in American universities were invited to submit creative ideas for the centennial celebration of the Malaysian palm oil industry. The winning hashtag, logo, theme and video are intended for use in activities and programmes to mark the anniversary in 2017. Prizes were presented during the Perdana Scholar Award Night, organised by the Education Malaysia office in the Embassy of Malaysia, Washington DC, on Nov 5.

16-19/July

IFT Annual Meeting & Food Expo, Chicago, IllinoisThe Institute of Food Technologists’ expo brought together 20,000 food science professionals, business owners and technology experts from over 90 countries. MPOC, MPOB and palm oil exporter Intercontinental Specialty Fats Sdn Bhd joined over 1,000 exhibitors at the expo. Apart from responding to enquiries, MPOC distributed publications and promotional materials. Visits were made to booths featuring food ingredients, equipment and packaging supplies.

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Jan-Dec Jan-Dec

Jan-DecMonitoring of Current Issues & Soybean Production, USAGround exercises monitored, evaluated, analysed and acted on issues raised by environmental and human rights NGOs and by other agencies. The programme is aimed at protecting the interests of the Malaysian palm oil industry. Soybean production, supply and demand in Brazil, USA and Argentina were similarly tracked. Related articles and reports were posted on the Palm Oil Market Development Report website.

Integrated Media Campaign, USAOver the year, 11 advertorials were placed in three highly-circulated food publications in USA – Prepared Foods, Today’s Dietitian and Naturally Healthy. The advertorials, in print and digital form, highlighted Malaysian palm oil and its positive impact on the global environment, sustainability, trade, nutrition and health. These publications are distributed at major trade events such as the Natural Products Expo West, International Baking Industry Exposition and Natural Products Expo East.

Social Media Engagement, USACommunications and promotional activities were strengthened through improved Internet presence, especially via social media networks. Facebook and Twitter accounts set up in 2015 were updated daily. An Instagram account under the name of ‘MPOC USA’ and a new regional website (www.mpoc.us) were created to reach consumer groups in both USA and neighbouring countries.


ANNUALREPORT2016

DomesticPromotions

Public Relations ActivitiesMalaysian Palm Oil Wildlife Conservation Fund

Media PromotionsPublications

Posters & PhotographyDigital & Social MediaPromotional Videos

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7th Reach & Remind Friends of the Industry Seminar & Dialogue, Kuching, SarawakMPOC’s annual event addressed issues, challenges and opportunities in the palm oil industry via a seminar-cum-dialogue and an exhibition. About 150 industry players attended the seminar. The Hon. Datuk Amar Douglas Uggah Embas, Minister of Plantation Industries and Commodities, officiated the event. Also present were Ministry Deputy Secretary-General Datuk M Nagarajan and industry stalwarts. The three papers were on: • ‘Creating new drivers for greater

global market penetration’• ‘Domestic measures to enhance the

competitiveness of the Malaysian palm oil industry’

• ‘Planter’s perspectives for the well-being of the palm oil industry in Sabah and Sarawak’

The Minister then helmed a dialogue session themed ‘Creating greater market opportunities in 2016’. Concerns were expressed about current tax requirements and labour-related issues, as these have affected Malaysian palm oil’s competitiveness.

02/Feb

World Palm Portraits @ KLIA2, Sepang, SelangorThis showcased entries for the World Palm Portraits Photography Competition from 2013-15 provided an insight into the palm oil industry. KLIA2 was selected as it has consistently high traffic comprising travellers and the public. The booth was set up at the C1 entrance, at Level 3 of the Departure Hall, where passengers enter the Check-in Hall.

The images encompass aspects of greenery, wildlife and working life on oil palm plantations, and capture the co-existence of Nature with humankind. In addition, six videos were screened. These comprised short motion graphics and documentaries that explain palm oil’s health and nutritional values, and sustainability features. Some 3,000 flyers were distributed, highlighting the next World Palm Portraits Photography Competition.

About 100-150 people visited the exhibition each day, partly drawn by a Palmie Contest – this encouraged them to take selfies for upload onto their social media accounts. The exhibition was promoted on MPOC’s social and digital media platforms, through media advertising comprising digital panels, and the KLIA2 social media account.

01-14/Feb


ANNUALREPORT2016

‘POINTERS on Price Trends’ WebinarThe 20 papers included those by MPOC CEO Tan Sri Datuk Dr Yusof Basiron, MPOB Director-General Datuk Dr Choo Yuen May and industry personalities Nagaraj Meda, Ling Ah Hong, Cai Neng Bin, Long Tian Ching, Ivy Ng and Benny Lee. Sime Darby Plantation Sdn Bhd and Bursa Malaysia Derivatives Bhd sponsored the webinar, which has 3,319 registered participants.

During the August edition, a special segment was launched to highlight regional issues. A paper by MPOC’s Marketing and Market Development Division forecast the average CPO price at RM2,678, with a low of RM2,162 and a high of RM3,195. This was close to the actual average price of RM2,690, a low of RM2,178 and a high of RM2,690.

Palm & Lauric Oils Conference & Exhibition, Kuala LumpurMPOC supported this event and took part in the exhibition, with its booth displaying a new set of infographics on palm oil’s health attributes and posters on the environment. Its signature poster, ‘The Annual Average Prices of CPO in Peninsular Malaysia’, was updated to February as a main display item, alongside samples of imported brands of food and non-food products and Vitamin E tocotrienols.

Two coffee-table books, Grown for the People by the People and Quintessential Palm Oil, were on sale. MPOC’s corporate brochure was distributed together with information leaflets. Conference participants received copies of the quarterly Global Oils & Fats Business Magazine.

23/Feb - 01/Mar;17-23/Aug

08-09/Mar


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MPOC-PERHILITAN Wildlife Biodiversity Forum, Genting Highlands, PahangMPOC together with the Department of Wildlife and National Parks Peninsular Malaysia (PERHILITAN) organised the forum to discuss issues on human-wildlife conflict, in particular those affecting elephants. The 95 participants were from the oil palm sector, environmental NGOs and academia. The 11 speakers were from local and international organisations, government agencies and the oil palm industry. An interesting presentation was on Sri Lanka’s measures to mitigate human-elephant conflict (HEC). MPOC spoke on ‘Perspectives of biodiversity with particular reference to cultivation of oil crops’.

A site visit was organised to an electric-fence facility installed to mitigate HEC in Kampung Chemomoi in Bentong, Pahang. The system is the most effective method in use by PERHILITAN, with a success rate of 40%. The department has since sought MPOC’s assistance with installing warning signs along the East Coast Highway 2 to alert drivers on the risk of wildlife crossing the road.

ISP 12th NATSEM, Kuching, SarawakThe National Seminar by the Incorporated Society of Planters allowed MPOC to interact with the oil palm sector as a panellist and an exhibitor. MPOC’s booth displayed food and non-food products, publications and information on its activities. About 700 people attended the event.

22-24/May

18-20/July


ANNUALREPORT2016

Palm Oil Trade Awareness Programme, Kuala LumpurA half-day seminar and field visits were organised for 29 participants from South Africa, Nigeria, USA, Myanmar, China, Bangladesh, Egypt, Tunisia, Russia, Ukraine, Serbia, Czech Republic, Belgium and Pakistan. They obtained information on uses of palm oil.

10-13/OctPalm Oil Industry Leadership Award Dinner, Kuala LumpurThe ninth Palm Oil Industry Leadership Award and sixth Lifetime Excellence Award, Palm Oil Industry, were presented during the dinner to YABhg Tun Musa Hitam and Dr N Rajanaidu respectively. They received a trophy, certificate and cash award of RM50,000 and RM30,000 respectively. The Hon. Datuk Datu Nasrun Datu Mansur, Deputy Minister of Plantation Industries and Commodities, presented the keynote address and awards on behalf of the Minister.

The dinner was timed to coincide with MPOC’s biennial Palm Oil Trade Fair and Seminar from Oct 12-13. A total of 580 leaders and members of the industry and related organisations attended the event. Seven companies contributed to the Malaysian Palm Oil Wildlife Conservation Fund by sponsoring 73 seats. Winners of the fourth World Palm Portraits Photography Competition received their prizes. The Star provided coverage in a report headlined ‘A faithful journey for palm oil cause’ on Oct 15.

12/Oct

15th International Peat Congress, Kuching, SarawakThe quadrennial convention was hosted by the Malaysian Peat Society in partnership with the International Peatland Society. This was the first time it was held in Asia. The Hon. Datuk Seri Mah Siew Keong, Minister of Plantation Industries and Commodities, delivered a speech, while the Hon. Datuk Patinggi Tan Sri Adenan Satem, Sarawak Chief Minister, officiated the congress.

The theme was ‘Peatlands in harmony – agriculture, industry and nature’. The three-day seminar and a field excursion drew the attendance of 1,005 Malaysians and foreigners. Among the 21 presentations was a paper by MPOC Deputy CEO Dr Kalyana Sundram, entitled ‘Communicating peat science to society’. MPOC’s booth at the parallel exhibition displayed digital scientific information on sustainability certification of Malaysian palm oil; Good Agricultural Practices; peat and land use in Malaysia; the Malaysian Palm Oil Wildlife Conservation Fund; and attributes of palm oil.

15-19/Aug


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6th Malaysia Palm Oil Trade Fair & Seminar, Kuala Lumpur

With the theme ‘Overcoming Challenges, Maximising Profits’, the biennial event comprised several activities of interest to the industry.

The 18 papers delivered during the seminar were by prominent speakers from Malaysia, Europe, India, UAE and China. Among them were MPOC Deputy CEO Dr Kalyana Sundram and leading industry analysts Thomas Mielke, Dr James Fry and Dorab Mistry. The topics covered price movements, health and nutritional attributes of palm-based products, biotechnology, biodiesel and sustainable production of palm oil, among others.

Four workshops provided participants with regional updates and analyses. Another key element of the event was networking through BizMatch sessions that were set up between Malaysian palm oil producers and potential buyers.

The trade fair attracted 22 international and local companies, which displayed the latest products and services. The Titanium Sponsor was the Sarawak Land Consolidation and Rehabilitation Authority, while the Platinum Sponsors were Wilmar International Ltd and Kuala Lumpur Kepong Bhd. There were three Silver Sponsors (Sime Darby Plantation Sdn Bhd, Lipico Technologies Pte Ltd and Bintulu Port Holdings Bhd); and three Partner Sponsors (Muhibah Palm Product Sdn Bhd, Eezdee Intrade Sdn Bhd and Export-Import Bank of Malaysia Bhd).

Bernama, TV3, Bloomberg News, Reuters, The Star, New Straits Times Press, The Edge, Jakarta Globe, Business Indonesia, Sawit Indonesia Magazine, The Malaysian Reserve, Oriental Daily News and Utusan Malaysia provided media coverage.

12-13/Oct


ANNUALREPORT2016

CEO Forum, Kuala LumpurRebranded from the previous Palm Oil Industry Leadership Forum, the event saw chief executive officers (CEOs) and senior managers discussing challenges and opportunities ahead. The panellists were Kuala Lumpur Kepong Bhd CEO Tan Sri Lee Oi Hian; IOI Group Bhd CEO Dato’ Lee Yeow Chor; Sime Darby Plantation Sdn Bhd Managing Director Datuk Franki Anthony Dass; and Olam International Ltd Global Head of Plantation President Supramaniam R Ramasamy. MPOC CEO Tan Sri Datuk Dr Yusof Basiron moderated the discussion. As the forum was held in conjunction with the Malaysia Palm Oil Trade Fair and Seminar, a higher attendance of about 300 stakeholders was recorded.

Customers Appreciation & Recognition Scheme, Kuala LumpurTop importers were invited to the Malaysia Palm Oil Trade Fair and Seminar in Kuala Lumpur, during which 104 BizMatch meetings were arranged with exporters. The 26 participants were selected from South Africa, Zimbabwe, Mozambique, South Korea, Vietnam, China, Pakistan, India, Egypt, Turkey, Belgium and the Netherlands. This has become a way for the Malaysian industry to show its appreciation to loyal clients.

PORAM Forum, Bandar Utama, SelangorMPOC sponsored the forum organised by the Palm Oil Refiners Association of Malaysia. Copies of publications and an infographic leaflet were distributed to participants. The latest World Palm Portraits book, Challenging Past Confident Future, was placed on sale.

12-13/Oct13/Oct

21/Oct


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Workshop on Human-Wildlife Conflict, Sandakan, SabahMPOC collaborated with the Sabah Wildlife Department (SWD) in conducting a workshop themed ‘Enhancing conservation and mitigating human-wildlife conflict’. The 115 participants from state government agencies, plantation companies, NGOs, research institutes and village committees shared their concerns and constraints in dealing with the issue. Among the eight papers were those by the SWD, PERHILITAN, Sarawak Forestry Corporation and Genting Plantations Bhd. Input from the discussions will be utilised by the SWD to draw up a White Paper to improve conservation measures with the support of stakeholders.

A review and assessment of the 2012-16 Bornean Elephant Action Plan was presented to elicit feedback for the next phase (2017-21). Participants also visited the Sepilok Orang Utan Rehabilitation Centre and Bornean Sun Bear Conservation Centre, to observe activities and obtain updates.

Malaysian Palm Oil International Chef Conference, Kuala LumpurThe day-long event themed ‘Revolution in the Professional Kitchen’ was held for 60 chefs from more than 10 countries. MPOC organised this in association with the Berjaya University College of Hospitality, Chefs Association of Malaysia and World Association of Chefs (WACS).

There were presentations by Master Chef Jochen Kern of Berjaya University College of Hospitality; food technologist Kawsalyavathi Kuppan of Sime Darby Research Sdn Bhd; WACS Global Master Chef Marco P Bruschweiler; Chef Jean Michel; and The Datai Langkawi Executive Chef Richard Millar.

The content was geared toward enhancing knowledge of the food applications, nutritional characteristics and health benefits of Malaysian palm oil. A discussion followed each session. Lunch was served at the Berjaya University College of Hospitality Restaurant. Students prepared dishes with palm oil and red palm oil.

21-23/Nov 25/Nov


ANNUALREPORT2016

Nutrition Seminar & Forum, Genting Highlands, PahangMPOC and the Malaysian Dietitians Association drew attention to developments in dietary fats in relation to human nutrition. About 80 dietitians, academicians and oils and fats industry experts took part. Seven presentations were delivered in sessions themed:• ‘Understanding different oils

and fats and their nutritional value’

• ‘Update on dietary fats and saturated fats in human nutrition’

• ‘Role of macronutrients in management of non-communicable disease, particularly metabolic syndrome’

• ‘Palm oil beyond fatty acids’

MPOC Deputy CEO Dr Kalyana Sundram chaired a forum on dietary fats. The panelists were from the Ministry of Health, Institute Jantung Negara, Universiti Sains Malaysia and Wayne State University, USA.

Palm Oil Health & Nutrition Consumer Roadshow, MelakaDataran Pahlawan became the focus of 1,500 consumers over MPOC’s three-day event. A booth was set up to display palm-based products and distribute brochures and leaflets on Malaysian palm oil, while a corporate social responsibility activity was organised for the Pusat Pemulihan Dalam Komuniti. The roadshow was designed to sustain interest at a high level:

• A food-truck festival promoted products made with palm olein and palm-based santan.

• The ‘Word Hunt’ and ‘Guess the Weight of the Fresh Fruit Bunch’ contests brought in 800 entries; five winners each received a Crabtree and Evelyn hamper worth RM200.

• Other competitions featured a World Palm Portraits jigsaw puzzle and the ‘Wheel of Palm’.

• Universiti Kebangsaan Malaysia’s Faculty of Health Sciences offered visitors a free medical check-up and consultation.

• Health supplements or food products were displayed by Hovid Bhd (Tocovid Suprabio Vitamin E); Felda Global Ventures/Delima Oil Products Sdn Bhd (Adela margarine, Saji cooking oil, Sun Bear peanut butter spread); and Gold Choice Biotech Sdn Bhd (Bioley Tocooats).

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World Palm Portraits Photography CompetitionThe fourth annual competition featured a new category – Food & Products – in addition to Black & White; People & Portraits; Nature & Wildlife; and Fine Art & Photo Manipulation. The first prize in each was US$1,400, with the second prize being US$1,000.

Entries were initially slated to be submitted from Feb 15 to June 30. However, the deadline was extended to July 31 to accommodate participation by students of Taylor’s College and INTI International College as part of their extracurricular assignments, with support from the administration.

The contest was promoted on a dedicated website – www.palmportraits.com.my – which had 61,046 unique visitors out of the 114,028 visits. The number peaked in May at 44,178.

An online advertisement campaign was conducted from March 30 to June 30 via the Palm Portrait Facebook account, Google Ads and banners. Print advertisements appeared in the May and June issues of Air Asia’s in-flight magazine Travel3Sixty; the June issue of The Expat; and in Berita Sawit; The Borneo Post and The Star.

Posters were put up on the campuses of private universities in Malaysia, while a 45-second video reached 259,990 viewers. Winning entries from past contests were displayed for a week at the KL Transit exit in KL Sentral, to publicise the contest, while products containing palm oil helped educate the public.

The 1,727 entries were from more than 14 countries, with the top five being Malaysia, Indonesia, Philippines, India and Brazil. A casual get-together, dubbed the Teh Tarik session, replaced the formal workshop of previous years. The session was held on April 16 at Transit Gallery in KL Sentral. The 27 participants were able to meet the judges in a more relaxed atmosphere to obtain tips and learn about palm oil.

The judges were Shamshahrin Shamsudin, a photographer from the European Press Photo Agency; Che’ Mat Azhar, Multimedia University Malaysia lecturer and street photographer; and Kevin Wy Lee, the founder of Invisible Photographer Asia. The winners received their prizes on Oct 12, at the Palm Oil Industry Leadership Award Dinner held in Kuala Lumpur.

Winners

Fine Art & Photo

Manipulation

Muhammad Heza (Malaysia)

Azmatul Hazrin Abdul Kadir Pahirulzaman (Malaysia)

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PublicRelationsActivities

People & Portraits

Nature & Wildlife

Black & White

Alif Setiawan (Indonesia)

Andri Jasman Daulay (Indonesia)

Lawrence Ling (Malaysia)

Izlan Somai (Malaysia)

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Edmond Teng Wei Ping (Malaysia)

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Mega Mike Sabocohan

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Bus Advertisement Campaign

This was carried out in the Klang Valley and in Kuching, Sarawak, to highlight the health attributes and versatile uses of Malaysian palm oil.

• In the Klang Valley, the campaign involved the use of 30 school buses and ran from March to August. This leg received support from the Star Media Group.

• In Kuching, 10 public buses were used for a selfie campaign from June 1 to Aug 31.

An online contest was launched simultaneously, accessible only via the Quickpalm microsite. This was based on messages in the bus advertisement. The three winners were announced on Sept 30, respectively receiving a tablet and two smartphones.

Study-tour by the Government of India, Kuala LumpurPalm oil is the most-consumed vegetable oil in India, where rising demand for vegetable oils is currently met through imports. In the longer term, the government

sees oil palm cultivation as an important economic activity to boost domestic production of edible oils.

It therefore sent a fact-finding team to Malaysia to get first-hand information on the oil palm industry. MPOC India arranged meetings with the Ministry of Plantation Industries and Commodities, MPOC headquarters and MPOB, as well as visits to Sime Darby Seed Garden and Nursery and an oil palm plantation.

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Russian Press Tour to Kuala LumpurMPOC Moscow organised familiarisation tour of the palm oil industry for three journalists from Burda, Lisa and Gastronom.

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Sponsorship of TelemovieMPOC sponsored the telemovie Road to Jogja 1, which premiered simultaneously on ASTRO Maya HD and TVIQ on Dec 3. The combined viewership recorded during the telemovie premier was 1,225,000.

It was repeated three times on Maya HD, achieving

a combined viewership of 334,000; and four times on TVIQ with a combined viewership of 442,000. Promotional roadshows dubbed Oh My English! Day Out were held in Kulim, Kedah; Kota Bharu, Kelantan; Subang 2, Selangor and Taiping, Perak.

As part of the package, ASTRO produced a 30-second promo on the attributes of palm oil and aired it on the TVIQ, Ceria and Tutor SPM channels. It was then made available to MPOC to share via its websites and social media accounts.


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Bornean Elephant Sanctuary, SabahLocated at Lot 8 of the Kinabatangan Wildlife Sanctuary, the project covers 1,214 ha with a built-up area of 25 ha. It was launched in 2013 in collaboration with the Sabah Wildlife Department, with funding from the Malaysian Palm Oil Wildlife Conservation Fund (MPOWCF).

Phase 1 involved ground studies and the setting up of a management committee. Phase 2 is in progress to complete design drawings and construction of the facility. Land survey reports on topography, soil, vegetation and hydrology of the sanctuary will also be undertaken.

This project answers the need to resolve human-elephant conflict, especially on the boundaries of permanent forest reserves. The sanctuary will take in rescued elephants that have been injured, as well as orphaned babies that will receive care and rehabilitation before being released back to the wild. As a central hub for elephant conservation, its other goal is to educate visitors on relevant issues.

Wildlife Rescue Unit, SabahThe MPOWCF provided additional funding to the Sabah Wildlife

Department’s Wildlife Rescue Unit to support conservation efforts. The rescue programme, launched in 2010, involves translocation of endangered animals. To date, these include 175 Bornean elephants, 35 orang utan, 33 proboscis monkeys, 60 estuarine crocodiles and 20 Malayan sun bears.

Orang Utan Conservation, SarawakFunding of the programme has been sustained since 2014 to protect areas populated by about 2,000 orang utan. These cover the Ulu Sebuyau National Park, Sedilu National Park, Gunung Lesung proposed national park and Maludam National Park. The Sarawak Forestry Corporation is carrying out the conservation programme.

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National Tiger Conservation Programme, PerakThe MPOWCF continued supporting the work of PERHILITAN. Additionally, a three-member delegation attended the 3rd Asia Ministerial Conference on Tiger Conservation in New Delhi, India, from April 11-14. They comprised the Hon. Datuk Ir. Dr Haji Hamim Samuri, Deputy Minister of Natural Resources and Environment; PERHILITAN Director-General Dato’ Abd Rasid Samsudin; and MPOC Science and Environment Division Executive Ahmad Shahdan Kasim.

MalaysianPalm OilWildlife

ConservationFund

At the conference, delegates from India and Russia shared their knowledge and experiences in reintroducing tigers to their natural habitat, and suggested similar measures for Malaysia to increase the number of tigers in the wild.

In 2016, MPOC had sponsored surgery to remove cataracts in two tigers at the National Wildlife Rescue Centre in Sungkai, Perak, and arranged with Hovid Bhd to provide tocotrienol concentrates as supplement. To date, 4kg have been included in the tigers’ diet.


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Desakan EU mengenaiminyak sawit mapan» Belanda syorperkenal kawalanlebih ketatminyak sawitdieksport ke EU

Bagi tempoh enam bulanpertama 2016, kerusi Pre-siden Kesatuan Eropah

(EU) yang disandang bergilir-giliroleh negara anggota akan dipe-gang oleh Belanda.

Baru-baru ini, Presiden EU da-ripada Belanda itu memberikanbeberapa petunjuk bahawa iabercadang memperkenalkan ka-walan yang lebih ketat ke atasminyak sawit yang dieksport keE U.

Ini mungkin kali pertama Maj-lis Presiden EU menjadikan mi-nyak sawit sebagai fokus strategikdalam agenda kemapanan me-r e ka .

Pertama, dan sudah tentu me-ngenai agenda Belanda, ialah me-ngenai penggunaan minyak sawityang disahkan mapan (CertifiedSustainable Palm Oil or CSPO)dan isu pengambilannya yang ter-had oleh pengilang dan pembeli

di Eropah.Isu ini adalah kritikal kerana

menyebabkan rasa tidak puas ha-ti dalam kalangan pengeluar uta-ma minyak sawit dunia. EU ber-peranan besar dalam perdebatanmengenai kemapanan minyak sa-wit.

EU adalah satu-satunya desti-nasi pasaran minyak sawit ma-pan yang kriterianya sudah di-persetujui NGO. Kebanyakan per-mintaan terhadap minyak sawitmapan ini berpunca daripada ke-san kempen anti minyak sawitdan tindakan beberapa syarikatutama yang melabur dengan se-jumlah besar dalam produk je-nama mereka.

Namun penggunaan minyak sa-wit yang disahkan mapan di EUmasih rendah - kira-kira 50% da-

ripada jumlah pengeluaran duniadan harga pasarannya seperti ti-ada ‘p r e m i u m’ walaupun mem-babitkan kos pengeluaran yanglebih tinggi berbanding minyaksawit yang tiada sijil mampan.

Usul polisi bersepaduBagaimanapun, terdapat usul po-lisi bersepadu baharu daripadanegara anggota dan sektor swastaEropah untuk meningkatkanpenggunaan dan pengambilanminyak sawit mapan melalui pe-nguatkuasaan beberapa peratu-ran baharu di EU.

Usul ini berjaya direalisasikanmelalui pengisytiharan polisi ba-haru oleh United Kingdom (UK),Belanda, Jerman, Denmark danPerancis serta beberapa organi-sasi berkaitan minyak sawit padahujung tahun lalu.

Melalui pengisytiharan ini, me-reka menandatangani komitmenuntuk menggunakan ‘100% pe-ngeluaran minyak sawit mapanpada 2020.’

Mereka juga mengusulkan agarSuruhanjaya Eropah mengada-kan satu persidangan bagi negaraanggota mengkaji isu ini dan pi-lihan polisi yang ada untuk di-ikuti. Perjanjian komitmen inimembuktikan keinginan politikdalam kalangan penggubal dasardan ekonomi di Eropah terutamadi negara Eropah Utara untukmemperkenalkan kawalan yanglebih ketat ke atas minyak sawit.

Belanda dilihat sebagai pendo-rong utama dalam pengisytiha-ran komitmen ini dan berke-mungkinan besar Presiden MajlisEropah daripada Belanda ini jugaakan mengusulkan desakan ba-haru untuk mencapai matlamatperdagangan dan alam sekitaryang lebih luas.

Malah, Menteri PerdaganganBelanda dalam ucapannya padaDisember lalu mengumumkanbahawa Belanda akan merangkasokongan kepada sektor swastayang mendesak matlamat lainyang tiada kaitan dengan per-dagangan.

Ini bukan kali pertama kawa-lan perdagangan melalui peratu-ran baharu dengan matlamat me-ningkatkan pengambilan danpenggunaan minyak sawit mam-pan cuba diperkenalkan di EU.

Kali terakhir ketika Belandamenjadi Presiden EU, pengimpotminyak sawit Belanda melobi un-tuk mengurangkan tarif ke atasminyak sawit yang disahkan ma-pan - satu desakan yang jelasmelanggar undang-undang per-dagangan dan tidak disenangioleh rakan perdagangan utama diAsia Tenggara.

Pengurangan tarif ini tidak per-nah diluluskan atas sebab yangdinyatakan ini.

Baru-baru ini, cubaan yang lebihjahat melalui satu proses yang ti-dak telus dibuat untuk memper-kenalkan peraturan (diskriminasi)baharu yang memihak kepada mi-nyak sawit yang disahkan mapan.Dalam kes ini, cukai ke atas semuaminyak sawit yang tidak disahkanmapan sudah dicadangkan di Italipada lewat 2015 sebagai sebaha-gian daripada proses belanjawanParlimen. Sekali lagi, cubaan se-begini tidak diluluskan.

Tiga inisiatifGesaan baharu yang diketuai olehPresiden EU ini, dilihat berkaitrapat dengan tiga inisiatif ber-asingan yang berkaitan denganpolisi perhutanan yang munculsepanjang dekad lalu di Eropah.Ketiga-tiga perkara ini adalah:

Inisiatif perolehan yang mun-cul sekitar tahun 2010 di UK yangdiperkenalkan oleh Jabatan AlamSekitar, Makanan dan Luar Ban-dar (DEFRA).

Inisiatif ini yang diterima baikoleh pengimport minyak sawitmensasarkan semua minyak sa-wit yang dieksport ke UK mestidisahkan mampan menjelang2015. Malangnya, inisiatif ini ga-gal mencapai sasaran lalu dibu-barkan selepas tiga tahun ia di-p erkenalkan.

Inisiatif baru yang cuba diper-kenalkan oleh Presiden EU inidilihat mengguna pakai pende-katan yang hampir sama denganDEFRA.

Kedua, adalah inisiatif di Be-landa yang diterajui Pasukan Pe-tugas Belanda mengenai MinyakSawit Mampan (Dutch Task Forceon Sustainable Palm Oil) dan di-ketuai Lembaga Produk Belandauntuk Lelemak dan Minyak Sa-yuran (MVO).

Inisiatif ini mempunyai pen-dekatan yang sama seperti DE-FRA di UK yang bertujuan meng-gunakan hanya minyak sawityang disahkan mampan untukpasaran Belanda. Walaupun iainisiatif daripada sektor swasta,pasukan petugas ini bergantungkepada dana pembiayaan dari-pada kerajaan Belanda, Denmarkdan Switzerland melalui InisiatifPerdagangan Lestari atau IDH, sa-tu organisasi di Belanda.

Ketiga dan terpenting adalahPenguatkuasaan Undang-UndangHutan, Program Perdagangandan Tadbir EU (FLEGT) teruta-manya yang berkaitan dengan‘ke s a h i h a n’ produk kayu yang di-eksport ke EU. FLEGT adalah prog-ram bernilai berjuta-juta dolardengan dua dasar yang pentingiaitu:

- Pengenalan peraturan ‘usahayang wajar’ kepada pengimportdi Eropah. Pengimport Eropahmesti di bawah ancaman huku-man undang-undang - menilai ke-sahihan mana-mana produk ka-yu yang mereka import.

- Penubuhan perjanjian perda-gangan alam sekitar dikenali per-janjian perkongsian sukarela(VPA). Di bawah sistem VPA, kayu-kayan hanya akan dieksport ke EUjika ia memenuhi piawaian ter-tentu yang sudah dipersetujui me-ngenai kesahihan, termasuk per-

aturan alam sekitar.EU kini sedang menilai ke-

mungkinan melanjutkan prog-ram FLEGT ini kepada komoditilain yang diimport ke Eropah.

Ketiga-tiga dasar itu, serta pe-ngumuman terbaharu di Belanda(oleh Menteri Perdagangan Be-landa), menunjukkan EU dan ne-gara anggota tertentu sedang me-ngambil tindakan serius menge-n a i kawa l a n p e r d a g a n g a nmembabitkan alam sekitar.

Negara pengeluar minyak sawitmemandang serius perkemba-ngan ini dan usaha oleh PresidenEU untuk melaksanakan polisiberdasarkan senario ini akan me-ngakibatkan perselisihan dengannegara pengeluar minyak sawityang juga rakan dagangan utamaEU secara umum dan Belandasecara khususnya.

Piawaian kemapananPersoalan lebih besar ialah samaada EU berada dalam situasi tepatuntuk mempraktikkan langkahini terutamanya ketika inisiatifpolisi baharu sudah diambil olehMalaysia dan Indonesia baru-ba-ru ini. Kedua-dua negara inimemperkenalkan piawaian ke-mapanan yang disokong oleh ke-rajaan masing-masing untuk pe-ngeluaran minyak sawit.

Piawaian kemapanan ini khu-susnya dari Malaysia mematuhigaris panduan piawaian kebang-saan serta norma Piawaian Per-tubuhan Antarabangsa (ISO).

Sebarang langkah oleh EU ataunegara anggota yang mendesakpenerimaan dan penguatkuasa-an piawaian persendirian/swasta(iaitu yang tidak disokong olehkerajaan) dan bukannya meng-iktiraf piawaian yang dibangun-kan dan diiktiraf oleh sebuah ke-rajaan yang berdaulat; akanmemberi kesan yang buruk ke-pada dasar perdagangan Eropahdan perkembangan perdaga-ngannya di negara pengeluar mi-nyak sawit di Asia Tenggara.

Sebagai contoh, Kesatuan Ero-pah baru-baru ini mengumum-kan strategi perdagangan baruyang dikenali sebagai ‘Pe r d a g a -ngan untuk Semua’. Dasar inimenegaskan bahawa benua Asiamemainkan peranan penting da-lam perkembangan ekonomi diEropah.

Namun, benua Asia dilihat se-bagai tidak penting dalam dasarluar negara Kesatuan Eropah. Per-janjian perdagangan bebas di an-tara EU-Singapura sudah lama di-meterai kerana tiada perbalahandi dalamnya.

Malah, ia boleh dianggap se-bagai satu perjanjian berbentukpelaburan atau perkhidmatan.Manakala, rundingan perjanjiandi antara EU-Vietnam disimpul-kan pada Disember 2015; dan ma-sih ada sekurang-kurangnya 18 bu-lan lagi untuk kajian undang-un-dang dan tempoh pengesahan.

(Artikel ini sudah disuntingdaripada artikel asal yang ber-tajuk, The European Push forSustainable Palm Oil. Sila la-yari www.theoilpalm.org un-tuk mendapatkan salinan asalartikel ini)

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Minyak sawitpilihan utamap engeluar

Mengapa minyak sawitadalah begitu menarikkepada pengeluar maka-

nan?Minyak sawit merupakan salah

satu ramuan penting di dalam ke-bayakan produk makanan. Un-dang-undang baru di kebayakannegara yang menggalakkan pela-belan kandungan ramuan yangmengandungi GMO, dan tuntutankandungan bebas lemak trans da-lam bekalan makanan, merupa-kan antara penyebab pengeluarmakanan menggunakan ramuansemula jadi yang tidak mengan-dungi GMO. Hampir kesuluhuranminyak sawit yang diimport keAmerika Syarikat adalah diperakuiditanam secara mampan di Ma-l ays i a .

Minyak sawit mampan dari Ma-laysia mempunyai banyak kelebi-han. Walaupun kempen anti mi-nyak sawit telah mencapai ke ke-muncaknya pada akhir tahun1990an, kesan buruk minyak sa-yuran separa hidrogenasi (yangmenghasilkan lemak trans) terha-dap kesihatan pengguna telahmemberikan impak ke atas importminyak sayuran asli, terutamanyaminyak sawit. Ini kerana minyaksawit tidak perlu melalui prosespenghidrogenan, oleh itu bebas da-ri lemak trans. Akhir-akhir ini, ta-hap penggunaan minyak sawit te-lah berkembang kepada lebih da-ripada satu juta tan di AmerikaSyarikat sahaja.

Pilihan pengeluar makananMengapa minyak sawit menjadipilihan pengeluar makanan?

Makanan ringan haruslah mem-punyai jangka hayat yang panjangselepas proses pembungkusan. Da-lam penyelidikan utama yang di-taja oleh Kesatuan Eropah, minyakbunga matahari yang mengandu-ngi asid oleik minyak asid tinggitelah diuji di dalam pembuatanmakanan ringan. Minyak sawit ju-ga digunakan sebagai standard ru-jukan. Kedua-dua jenis minyak ter-sebut menunjukkan prestasi yangbaik. Walau bagaimanapun, pro-duk yang terhasil dengan meng-gunakan olein sawit mempunyaijangka hayat yang lebih panjang,dan juga terbukti jauh lebih mu-ra h .

Mengapakah ini amat penting?Satu kajian yang diterbitkan padatahun 2013 juga menunjukkan ba-hawa olein sawit mempunyai ke-

san yang sama seperti minyak zai-tun ke atas kolesterol.

Mengapa minyak sawit lebihm e n j i m a t ka n ?

Minyak sawit lebih murah untukdihasilkan. Ianya dihasilkan me-lalui proses pensterilan dan pe-merahan, seterusnya melalui pro-ses penapisan dan pemeringkatanyang lebih menjimatkan berban-ding dengan minyak sayuran lain.

Tanaman jangka panjangHasil dari tanaman sawit juga ada-lah lebih tinggi bagi setiap hektarberbanding minyak sayuran yanglain. Sawit merupakan tanamanjangka panjang yang boleh dituaisepanjang tahun. Produktiviti ta-naman sawit yang tinggi mem-buatkan minyak sawit lebih me-nguntungkan berbanding minyaksayuran lain - yang mana telahdiberi subsidi oleh kerajaan negarapengeluar di dalam pelbagai cara.

Bagaimana pula dengan kebim-bangan alam sekitar dikaitkan de-ngan penanaman kelapa sawit?

Minyak sawit dihasilkan secaramampan yang boleh dibuktikanmelalui pensijilan bebas. Pensijilantersebut mengesahkan bahawa mi-nyak sawit dihasilkan secara mam-pan dari ladang yang tidak men-jejaskan alam sekitar. Secara tidaklangsung, pensijilan ini juga telahmenangani kebimbangan sesete-ngah pengguna mengenai penu-karan hutan dan pengeluaran gasrumah hijau.

Ramuan penting dalamkebanyakan produk makanan

Wa l a ubagaimanapun,produk yangterhasil denganmeng gunakanolein sawitm e m p u nya ijangka hayatyang lebihpanjang, danjuga terbuktijauh lebihm u ra h”

Minyak sawit Malaysia penuhikeperluan pengguna global» Ke i s t i m e w a a njadi tarikanpengamal dietvegan, golongantitik beratkanmakananselamat

Bila berbicara mengenai mi-nyak masak, mungkin ra-mai yang tidak tahu betapa

minyak sawit Malaysia mempu-nyai pelbagai ciri yang menarikselain daripada keupayaan me-nahan suhu tinggi dan boleh di-dapati pada harga yang berpa-tutan.

Walaupun lebih popular seba-gai minyak pilihan tepat untukpenggorengan (deep frying) baikdi rumah mahu pun untuk in-dustri makanan, minyak sawit ini

juga mempunyai kekuatan lainyang menjadi tarikan bagi pe-ngamal diet vegan dan merekayang mementingkan nutrisi danbahan semulajadi.

Tidak Mengandungi GMOMasyarakat terutama di Barat se-makin menitikberatkan produkmakanan yang selamat untuk ke-gunaan orang ramai.

Ini termasuk makanan yang be-bas daripada GMO.

GMO adalah singkatan bagi ge-netically modified organisms ia-itu organisma termasuklah tana-man yang telah diubahsuai se-cara genetik melalui kaedahbioteknologi yang menghasilkanproduk tanaman yang tidak ter-dapat secara semula jadi.

Tanaman GMO membabitkansebahagian besar tanaman seper-ti jagung dan ka-cang soya.

Makanan yangtelah diproses bo-leh mengandungisehingga 80 pera-tus GMO di Ame-rika Syarikat mana-kala kewujudan-n y a p e r l udilabelkan di Ero-pah.

Makanan yangm e n g a n d u n g iGMO terlalu berle-luasa di pasaranhingga menyukar-kan pengguna un-tuk mendapatkansajian tanpa bahanG M O.

Antara produk-produk lain yangberasaskan GMOtermasuk tomato,minyak kanola, al-falfa dan kacang hi-jau. Terdapat juga GMO yang ter-sembunyi dalam makanan kege-maran ramai. Soya dianggarkanmeliputi 60 peratus daripada ma-kanan disebabkan ianya puncaprotein dan minyak yang mu-ra h .

Di sinilah antara kelebihan mi-nyak sawit Malaysia yang berasaldari tumbuhan bukan GMO. Ciribebas daripada GMO ini mele-takkan minyak sawit di satu ta-hap yang lebih tinggi meman-dangkan pasaran dibanjiri de-ngan pelbagai produk makananyang mengandungi bahan GMO,satu penyebab yang menggusar-kan pengguna yang menekankandiet yang terdiri daripada ma-kanan semula jadi.

Status HalalBagi pengguna Muslim pula, isumencari bahan makanan yanghalal selesai dengan adanya mi-nyak sawit. Tiada lagi keraguanseandainya makanan yang diha-

silkan menggunakan lemak ber-asaskan haiwan yang dikhuatiritidak halal atau tidak disembelihmengikut hukum syarak.

Penganut agama lain yang ti-dak membenarkan pemakananlemak atau minyak haiwan jugaboleh menggunakan minyak sa-wit dan seterusnya yakin dengankandungannya yang hanya ber-asaskan tumbuhan.

Ve g a nPengamal makanan vegan ataumakanan yang berasaskan sayur-sayuran atau buah-buahan sudahtentunya boleh memanfaatkanminyak sawit dalam menu harianmereka. Malahan kandungan Vi-tamin E yang terdapat di dalamminyak sawit membolehkan me-reka mendapatkan nutrisi pen-ting ini.

Bebas Lemak TransLemak trans terhasil apabila mi-nyak sayuran melalui proses hi-drogenasi untuk memejalkannyasebelum digunakan dalam peng-hasilan produk makanan terma-suk biskut dan kek.

Lemak trans telah mendapatliputan meluas kerana pelbagaikajian telah menunjukkan kemu-

daratannya ter-hadap kesiha-tan.

Ia boleh me-nyebabkan pe-ningkatan ta-hap kolesteroldalam badan,serangan sakitjantung, danstrok.

Malahan FDAAmerika Syari-kat telah mene-tapkan untuksemua penge-luar makananm e m a s t i k a ny a n g l e m a ktrans tidak wu-jud lagi dalammakanan yangdihasilkan, da-lam tempoh ti-ga tahun dariJun 2015.

Minyak sawitsering digunakan oleh pengilangmakanan bagi menggantikan mi-nyak sayuran kerana ia tidak per-lu melalui proses hidrogenasi ba-gi tujuan pemejalan. Ini sekaligusmembolehkan makanan yangterhasil bebas lemak trans.

Keunggulan minyaksawit MalaysiaKriteria yang disebutkan sepertibebas GMO dan lemak trans, ha-lal, dan vegan adalah ciri-ciri yangdicari oleh pengguna.

Ini adalah sebahagian daripadakebaikan minyak sawit Malaysiatetapi terdapat lagi ciri-ciri lainyang menyebabkan pengilangcenderung untuk menggunakan-nya. Ini termasuk faktor kos yanglebih menjimatkan serta kemu-dahan untuk mendapatkan be-kalan sepanjang tahun.

Ini menjadikan minyak sawitMalaysia bukan hanya untukpengguna tempatan tetapi men-jadi pilihan dunia!

Ciri bebas daripadaGMO ini meletakkanminyak sawitdi satu tahapyang lebih tinggim e m a n d a n g ka npasaran dibanjiriproduk makananmengandungi GMO,satu penyebab yangmenggus arkanpengguna yangmenekankan dietterdiri daripadamakanan semula jadi”

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Dewan Senat sahkan Kerajaan Perancistolak cukai baharu minyak sawit

Majlis Minyak Sawit Ma-laysia (MPOC) mengalu-alukan keputusan ahli

Dewan Senat Perancis (French Se-nate) yang mengesahkan pe-nyingkiran cukai baharu ke atasminyak sawit semasa sesi per-sidangan mereka pada awal Julailalu.Terdahulu, Dewan Perhimpu-

nan Kebangsaan Perancis (FrenchNational Assembly) juga telah me-nolak pengenalan cukai ini pada 22

Jun yang lalu.Isu cukai baru ke atas minyak

sawit di Perancis ini telah men-dapat tentangan hebat kerana iadilihat mendiskriminasikan mi-nyak sawit berbanding minyak sa-yuran lain.Berikutan keputusan ini, Kera-

jaan Perancis, Dewan Senat danDewan Perhimpunan KebangsaanPerancis kini telah mengesahkanpenolakan mereka terhadap cukaiminyak sawit ini.Keputusan ini perlu dihormati

dan dipertahankan sepanjang ma-sa terutamanya di masa akan da-tang.Ini berikutan kenyataan Kera-

jaan Perancis yang telah mengu-mumkanbahawa ia akanmengkajisemula cukai ke atas minyak-mi-nyak sayuran sebelumpenghujungtahun ini.Dalam proses ini, kerajaan Pe-

rancis perlu menghormati kepu-tusan yang telah dipersetujui olehDewan Senat Perancis - minyaksawit tidak harus didiskriminasi-kan sama ada secara mutlak ataurelatif.

Ketua Pegawai Eksekutif MPOC,Tan Sri Datuk Dr. Yusof Basiron,berkata undi di Dewan Senat initelah mengesahkan pendirian ke-rajaan Perancis menolak penge-nalan cukai baharu ke atasminyaksawit.“300,000 pekebun kecil di Ma-

laysia dan pihak lain yang ber-kaitan mengucapkan jutaan teri-ma kasih kepada ahli Dewan SenatPerancis yang telahbersepakatme-nolak cukai yang tidak adil ini.“Undi hari ini merupakan satu

pengiktirafan daripada Perancisbahawa minyak sawit tidak sepa-tutnya dikenakan cukai. Prinsip iniperlu dihormati dalam semua per-bincangan di masa depan. Pan-dangan petani kecil di Malaysiaperlu dihormati dan kepentinganmereka mesti dipertahankan”, ka-tanya.

Pandangan lainFood Navigator, satu portal ter-kemuka mengenai pemakanan,melaporkan bahawa analisis eko-nomi yang ditaja oleh MPOC telahmenunjukkan bahawa tidak ter-dapat sebarang asas ekonomi ku-kuh yang boleh digunakan untukmeyokong pengenalan cukai baruke atas minyak sawit ini.Pengarang laporan ini, Professor

Pierre Garello dari Universiti Aix-Marseille,menegaskan bahawahu-jah-hujah yang digunakan untukmenyokong pengenalan cukai ba-ru ke atas minyak sawit ini sebagai‘secara fakta dan materialnya ada-lah salah’.Pakar ekonomi Perancis terma-

suk Cécile Philippe dari InstitutEconomique Molinari telah mene-gaskan bahawa pada hakikatnyatiada sebarang kes berkaitan alamsekitar yang boleh dijadikan alasankukuh untuk mengenakan cukaibaharu ke atas minyak sawit.Philippe menulis di dalam akha-

bar La Tribune, Minyak sawit bu-kanlah raksasa alam sekitar sepertiyang telah digambarkan. Adalahmustahil untuk menunjukkan ba-hawa kenaikan cukai baharu keatas minyak sawit ini akan me-lindungi alam sekitar.Pakar perdagangan, Hosuk Lee-

MakiyamayangmerupakanPenga-rah Pusat Ekonomi Politik Anta-rabangsa Eropah, telah mengesah-kan bahawa cukai ini menyalahiundang-undang di bawah peratu-ran-peraturan perdagangan WTO.Lee-Makiyamamenulis di dalam

Borderlex, undang-undang WTOtelahmembantu Perancismeman-suhkan cukai yang tidak adil keatas produk araknya yang digubalatas nama melindungi 'kesihatanawam'. Dengan cara yang samapanel WTO membuat keputusanyang memihak kepada wain Pe-rancis, ia juga akanmemansuhkancukai Nutella (cukai baharu ke atas

minyak sawit) yang tidak adil.

Fakta Minyak Sawit MalaysiaMalaysia adalah pengeluar keduaterbesar minyak sawit dunia sertapengekspot utama minyak sawitdan produk hilirannya.MPOC merupakan agensi kera-

jaan yangmelindungi kepentinganpengusaha-pengusaha tanamansawit dan para pekebun kecil sawitdi Malaysia. 40% daripada jumlahkeluasan tanaman sawit di Ma-laysia dimiliki atau diusahakanoleh para pekebun kecil yangmen-dapat pelbagai manfaat sosio-eko-nomi daripada tanaman komoditiini.Minyak sawit telah memainkan

peranan yang besar dalam mem-bantu Malaysia mengurangkan ka-dar kemiskinan kepada 5% padahari ini berbanding 50% pada ta-hun 1960an.Industri minyak sawit Malaysia

menyediakan peluang perkerjaansecara langsung kepada lebih da-ripada 570,000 orang dengan290,000 lain yang bekerja dalamsektor hiliran.

Peranan Minyak Sawit kepadaPerancisMenurut penganalisis ekonomi ter-kemuka di Eropah, Europe Eco-nomics, minyak sawit memberisumbangan yang ketara kepadaekonomi Perancis.4,600 peluang pekerjaan di Pe-

rancis bergantung kepada importminyak sawit manakala sekurang-kurangnya €167 juta hasil cukaiyang dikutip oleh kerajaan dijanadaripada perdagangan minyak sa-wit. Import minyak sawit jugamenjana lebih €323 juta keluaran

dalam negara kasar (KDNK) Pe-rancis.Alam SekitarDakwaan bahawa Malaysia mene-bang hutan dan memusnahkanbio-kepelbagaian adalah tidak te-pat.Kerajaan Malaysia komited un-

tuk melindungi sekurang-kurang-nya 50% daripada jumlah keluasantanahnya sebagai kawasan hutansimpan kekal – satu komitmenterhadap alam sekitar yang beranidan berpandangan jauh di manasebahagian besar negara-negaradunia lain termasuk Perancis tidakmampu melakukannya.Komitmen kerajaan Malaysia ini

telah diakui oleh PertubuhanBangsa-Bangsa Bersatu dan BankDunia. Malaysia juga diiktiraf se-bagai pemimpin dunia dalam per-lindungan hutan.Malaysia juga komited untuk

melaksanakan dasar-dasar yangmengimbangi pembangunan ta-nah untuk tujuan pertanian (ter-masuk sawit) dan perlindunganalam sekitar (hutan dan biokepel-bagaian).Untuk pengetahuan umum, ta-

naman sawit hanya meliputi kira-kira 0.3% daripada jumlah keluasantanahpertanianduniadan iamem-beri hasil yang tertinggi berbandingtanaman minyak sayuran lain.

Pemakanan & KesihatanMinyak sawit adalah minyak sa-yuran yang seimbangdimanakan-dungan asid lemak tidak tepu danasid lemak tepu adalah sama. Ke-seimbangan ini memberi kualitiyang sangat baik untuk menye-diakan pelbagai jenis produk ma-kanan.Minyak sawit juga adalah bebas

GMO dan telah digunakan secarameluas di Eropah sebagai peng-ganti kepada asid lemak trans yangberbahaya kepada kesihatan.Penyelidik dan pakar di Perancis

sertadiEropah telahmengesahkanbahawa minyak sawit adalah se-lamat kepada kesihatan.Kajian oleh Yayasan Makanan

dan Kesihatan Perancis menunjuk-kan bahawa minyak sawit tidakmerbahaya, dan jumlah pengam-bilannya di Eropah adalah nor-mal.Kajian oleh Drs. Elena Fattore

danRobertoFanelli dariMarioNeg-ri Institut di Milan pada 2014 telahmengesahkanhal ini.Dalamkajianmereka, Drs. Fatoore and Fanellimendapati tiada bukti menunjuk-kan bahawa minyak sawit adalahmerbahaya kepada kesihatan.(Artikel ini telah disunting da-

ripada artikel asal yang bertajuk,MalaysianPalmOil Council: FrenchSenators Confirm Rejection ofPalm Oil Tax. Sila layari www.theo-ilpalm.org untukmendapatkan sa-linan asal artikel ini)

Food Navigator, satuportal terkemukamengenai pemakanan,melaporkan bahawaanalisis ekonomi yangditaja oleh MPOC telahmenunjukkan bahawatidak terdapatsebarang asas ekonomikukuh yang bolehdigunakan untukmeyokong pengenalancukai baru ke atasminyak sawit ini.

SABTU5MAC201610 NASIONAL10

Pertandingan fotografi kini kembali» Acara anjuranMPOC untuk kalikeempat terusdapat sambutanjurugambar

Pertandingan Fotografi Sa-wit Antarabangsa (WorldPalm Portraits Photography

Competition) 2016 kini kembalibuat kali keempat.Pertandingan anjuran Malaysi-

an Palm Oil Council (MPOC) yangbermula pada tahun 2013 itu se-makin menarik minat jurugam-bar dalam dan luar negara.Bermula dengan 600 penyer-

taan pada tahun pertama, ia mu-la dikenali hingga membawa ke-

pada 1,000 gambar pada tahun2014, dan terbanyak, 5,000 pada2015.Pertandingan ini adalah satu

inisiatif untuk meningkatkan ke-sedaran orang ramai berkenaankepelbagaian biologi di ladang,kehidupan pekerja, dan pelbagaikegunaan minyak sawit dalampembuatan makanan dan pro-duk bukan makanan, selain se-bagai salah satu cara untuk me-nunjukkan penghargaan terha-dap industri tersebut.Pertandingan antarabangsa ini

turut mendapat perhatian per-hatian daripada peserta dari ne-gara serata dunia termasuk Bra-zil, Amerika Syarikat, Itali, Latvia,serta mempunyai pengaruh kuatdi India, Indonesia dan Filipina.Tahun 2015, menyaksikan dua

pemenang dari Filipina dan se-

orang pemenang dari Indonesia.

Lima kategori dipertandingBagi tahun 2016, terdapat limakategori yang dipertandingkan -Black & White (hitam putih),People & Portraits (manusia danpotret), Nature & Wildlife (alamsekitar dan hidupan liar), Food &

Products (makanan dan produk),dan Fine Art & Photo Manipu-lation (seni halus & manipulasifoto).Empat kategori pertama adalah

berlandaskan apa jua subjek yangberkaitan dengan industri sawit,termasuk kawasan ladang, kilangpemprosesan minyak sawit, parapekerja, hidupan liar yang bolehditemui di ladang sawit, serta pe-mandangan landskap yang me-rangkumi ladang sawit.Bagi kategori Food & Products,

jurugambar boleh memilih un-tuk menampilkan makanan yangmengandungi sawit.Penonjolan penggunaan kerap

minyak sawit dalammakanan bo-leh dilakukan melalui gandinganminyak atau biji sawit bersamamakanan itu. Imej minyak sawititu sendiri boleh menjadi subjekmenarik.Minyak sawit sering digunakan

dalam pembuatan biskut, kek,mee segera, coklat, dan marjerin,di mana ini boleh menjadi antarasubjek utama dalam gambar pe-nyertaan. Bagaimanapun, juru-gambar harus bijak menampak-kan kaitan antara minyak sawit(sebagai bahan) dan makanan itu.Selain minyak sawit, pokok sa-

wit turut menghasilkan minyakisirung sawit. Minyak jenis inilebih banyak digunakan dalamproduk bukan makanan sepertiproduk kecantikan dan penja-

gaan diri (ubat gigi, krim, syam-pu, dan lain-lain), sabun, danlilin.Produk lain berasaskan sawit

juga termasuk bahan buanganindustri sawit seperti tandan ko-song danbatang pokok sawit yangdigunakan untuk menghasilkankertas dan perabot.Bagi mereka yang ingin me-

ngaitkan buah sawit atau minyaksawit kepada subjek yang diton-jolkan tetapi tidak berpeluangmendapatkan bahan-bahan ini,manipulasi foto dibenarkan un-tuk dipertandingkan dalam ka-tegori Fine Art & Photo Mani-pulation.Tempoh pertandingan World

Palm Portraits 2016 adalah da-ripada 15 Februari – 30 Jun 2016.Keputusan akan dibuat oleh pa-nel hakim yang terdiri daripadaShamshahrin Shamsudin, bekasjurugambar European Press; Che’Ahmad Azhar, pensyarah Multi-media University; Kevin WY Lee,pengasas Invisible PhotographerAsia (IPA); dan Belvinder Sron,Pengarah Promotions & BrandingMPOC.Pengadilan adalah berdasarkan

kepada subjek yang dipilih, kom-posisi, pencahayaan, keseimba-ngan warna dan kedalaman, danterutama sekali, maksud yang di-bawa.Sila layari www.palmoiltv.org

untuk maklumat lanjut.

40 gambar terbaik World Palm Potraits 2015 oleh Ramlan Abd Jalildari Malaysia.

40 gambar terbaik World Palm Potraits 2015 oleh Amir Othman dariMalaysia.

Kajian manfaat minyaksawit kepada ekonomi dunia

Analisisp eranansebagai minyaksayuran palingpopular dunia

Kajian Terbaru Europe Eco-nomics MengesahkanManfaat Ekonomi Global

Melalui Import Minyak Sawit -Import minyak sawit menjanaUS$39 bilion kepada ekonomi glo-bal serta 2.9 juta peluang pe-ke r j a a n .

Baru-baru ini Europe Economics,sebuah firma perunding terkenaldunia yang berpangkalan di Lon-don, mengeluarkan satu laporanbaharu yang mengkaji nilai man-faat utama minyak sawit kepadaekonomi dunia.

Kajian terbaru ini mengguna-

kan satu model ekonomi untukmenganalisis peranan minyak sa-wit sebagai minyak sayuran yangpaling popular di dunia dan cekapdalam penggunaan tanah sertakos pengeluaran.

Ia juga bertujuan menilai im-pak-impak positif kepada negara-negara pengimport minyak sa-wit.

Kajian Europe Economicsmendapati bahawa importminyak sawit:

Menjana US$39 bilion pertum-buhan keluaran kasar dalam ne-geri (KDNK) kepada ekonomi glo-bal

Dikaitkan secara langsung de-ngan penjanaan kira-kira 2.9 jutapeluang pekerjaan di seluruh du-nia

Menyumbang kepada perkara-perkara berikut di Amerika Sya-rikat, Kesatuan Eropah-28, Indiadan China:

Amerika Syarikat: UD$8.76 bi-

lion KDNK; UD$860 juta hasil cu-kai dan 62,000 peluang pekerjaan

Kesatuan Eropah-28: €6.42 bi-lion KDNK; €1.2 bilion hasil cukaidan 93,620 peluang pekerjaan

India: Rs221 bilion KDNK;Rs23.84 bilion hasil cukai dan1.134 juta peluang pekerjaan

China: ¥59.31 bilion KDNK;¥6.16 bilion hasil cukai dan929,000 peluang pekerjaan.

(Ilustrasi hasil kajian ini boleh

ditonton di laman sesawang You-tube video di https://youtu.b e/-Z 2 O j Z a g Z 1 w. )

Ketua Pegawai Eksekutif MPOC,Tan Sri Datuk Dr Yusof Basironberkata, ini adalah satu kajian baruyang tidak pernah dilakukan; ka-jian yang menzahirkan perananminyak sawit sebagai sumber pel-bagai manfaat ekonomi dan sosialkepada ekonomi global.

“Pengeluaran minyak sawitmemberi manfaat yang besar ke-pada rakyat Malaysia. Malah, ka-jian penyelidikan terbaru ini me-nunjukkan bahawa minyak sa-wit juga memberi pelbagaimanfaat yang besar kepada per-dagangan dan pengguna di ne-gara-negara pengimport di selu-ruh dunia.

“Peranan semasa minyak sawitsebagai sumber makanan pentingdan tenaga yang boleh diperba-harui menggambarkan nilai yangminyak sawit berikan kepada pe-ngeluar, pengilang dan penggunadi seluruh dunia.

“Bukti didapati sangat jelas. Mi-nyak sawit perlu diiktiraf dan di-terima sebagai penyumbang uta-ma kepada penggajian dan per-tumbuhan ekonomi dunia,memberi pelbagai faedah yangbernilai berbilion dolar dan me-wujudkan berjuta-juta peluang pe-ke r j a a n ,” ka t a nya .

Eksport minyak sawit duniahampir menjangkau empat kaliganda di antara tahun 1997 dan2013.

Ini secara ketara meningkatkanlagi nilai komoditi ini di sepanjangrantaian bekalan.

Kajian Europe Economics men-dapati bahawa pengimportan mi-nyak sawit memberi sumbanganterbesar kepada sektor pembuatan,pengedaran dan perkhidmatan.

Fakta Utama MengenaiMinyak Sawit Malaysia

Malaysia adalah pengeluar ke-dua terbesar dan pengeksportutama minyak sawit.

Majlis Minyak Sawit Malaysia(MPOC) adalah sebuah agensi ke-rajaan yang bertanggung jawabmenjaga kepentingan penanamsawit dan pekebun kecil sawit diM a l ays i a .

40 peratus daripada jumlah ke-luasan tanaman sawit di Malaysiadimiliki atau diusahakan oleh pe-tani kecil yang menikmati pelba-gai manfaat daripada tanamankomoditi ini.

Minyak sawit adalah salah satusektor penyumbang utama dalammembasmi kemiskinan di Malay-sia iaitu daripada kira-kira 50 pe-ratus pada tahun 1960-an kepadakurang daripada 5 peratus padahari ini.

Industri minyak sawit juga me-nyediakan peluang pekerjaan se-cara langsung kepada 570,000

orang dan secara tidak langsungkepada kira-kira 290,000 orang lagidi sepanjang rantaian hilirannya.

Alam SekitarDakwaan bahawa Malaysia mela-kukan penebangan hutan secarabesar-besaran serta memusnah-kan bio-kepelbagaian adalah tidakte p a t .

Kerajaan Malaysia berjanji ke-pada dunia di Persidangan PuncakDunia di Rio de Janeiro pada 1992untuk melindungi sekurang-ku-rangnya 50 peratus daripada ke-luasan kawasan tanahnya sebagaikawasan hutan simpan kekal –satu komitmen kepada alam se-kitar yang berani dan berpanda-ngan jauh yang tidak mampu di-tandingi oleh mana-mana negaralain.

Komitmen Malaysia ini diiktirafPertubuhan Bangsa-Bangsa Bersa-tu dan Bank Dunia. Malaysia jugadiiktiraf sebagai pemimpin duniadalam perlindungan hutan.

Malaysia juga komited dalammelaksanakan polisi seimbangyang membolehkan pembangu-nan tanah untuk tujuan pertanian(termasuk tanaman sawit) danperlindungan kawasan berhutandilakuan secara serentak.

Tanaman sawit di seluruh duniameliputi hanya 0.3 peratus dari-pada keluasan tanah pertanianglobal tetapi memberi hasil pe-ngeluaran yang tertinggi berban-ding mana-mana tanaman minyaksayuran lain.

Kesihatan dan PemakananMinyak sawit adalah minyak sa-yuran yang seimbang di mana iamengandungi ratio jumlah asid le-mak tidak tepu dan asid lemaktepu yang sama iaitu 1:1 (50 pe-ratus asid lemak tidak tepu dan 50peratus asid lemak tepu).

Keseimbangan ini memberi pel-bagai kualiti kepada minyak sawitdan menjadikannya sangat sesuaidigunakan untuk membakar (ba-king) dan pengeluaran pelbagai je-nis makanan.

Minyak sawit adalah bebas da-ripada manipulasi genetik orga-nisma (GMO) dan adalah lelemakalternatif kepada asid lemaktrans yang membahayakan ke-sihatan.

Ramai penyelidik dan pakar diEropah serta seluruh dunia me-ngakui khasiat dimiliki minyak sa-wit serta mengesahkan bahawa ka-dar penggunaannya di Eropah ada-lah normal.

Institusi yang mengesahkan fak-ta minyak sawit dan khasiatnya iniadalah Universiti Cambridge (Uni-versity of Cambridge), Jurnal Pe-makanan Klinikal Amerika (Jour-nal of American Clinical Nutri-t ion) , Yayasan Makanan &Kesihatan Perancis (French Food &Health Foundation) dan InstitutMario Negri (Mario Negri Institute)di Milan.

(Artikel ini disunting daripadaartikel yang bertajuk,Malaysian Palm Oil Council:New Study Outlines GlobalEconomic Benefits of Palm Oil.Sila layari www.the oilpalm.orguntuk mendapatkan salinanasal artikel ini).

10

Institut Kesihatan Italisahkan minyak sawit selamat» Tiada sebarangmakanan,ramuandiklasif ikasitoksid

Pada 25 Februari 2016, Is-tituto Superiore di Sanità(ISS) atau Italian Superior

Health Institute menerbitkansatu laporan penting mengenaipenilaian kesan minyak sawitsebagai ramuan makanan kepa-

da kesihatan.Dalam laporan itu, ISS mene-

gaskan tiada sebarang jenis ma-kanan atau ramuan makananyang boleh diklasifikasikan seba-gai toksik, dan sebarang kesannegatif kepada kesihatan perlu-

lah dikaji bersandarkan kepadakadar pengambilan.

ISS juga berkata, penilaian ke-san sebarang jenis makanan atauramuan makanan kepada kesi-hatan mesti mengambil kira ana-lisis keseluruhan diet dan gayahidup individu terbabit.

Dalam bahasa yang mudah, ISSmengesahkan bahawa minyak sa-wit bukan kurang berkhasiat ber-banding mentega atau minyaksayuran dan lelemak lain dansecara amnya, ia tidak memberisebarang risiko kesihatan kecualiapabila dikaitkan dengan peng-gunaan ketara semua jenis asid

lemak tepu.

Laporan ISSLaporan ISS juga mengetengah-kan beberapa fakta penting:

Pertama, ISS mengakui bahawaramuan yang digunakan secarameluas dalam industri makananialah minyak sawit yang jugasumber semulajadi asid lemak te-pu, Vitamin E tokotrienol danmikro komponen penting sepertikarotenoid dan fitosterols.

Kedua, ISS menyimpulkan ba-hawa penemuan saintifik terda-hulu tidak pernah melaporkankewujudan unsur tertentu dalamminyak sawit yang memudarat-kan kesihatan.

Ketiga, ISS menganggarkan mi-nyak sawit hanya menyumbangkira-kira 2.5g - 4.7g daripada pe-ngambilan keseluruhan harianasid lemak tepu dalam diet di Italiberbanding pengambilan puratakira-kira 27g sehari yang diper-oleh dari semua sumber pema-ka n a n .

Anggaran ISS juga menunjuk-kan pengambilan harian asid le-mak tepu dalam kalangan kanak-kanak berumur 3 - 10 tahun ada-lah sekitar 24g - 27g setiap hari,dengan minyak sawit menyum-bang kira kira 4.4g - 7.7g asidlemak tepu.

ISS juga mengesahkan bahawapengambilan asid lemak tepu ju-ga berlaku melalui pengambilanpelbagai makanan berbeza yangsecara semulajadinya mengandu-ngi asid lemak ini seperti susu,produk tenusu, telur dan daging.

ISS menyatakan, secara kese-luruhannya, pertubuhan pakarkesihatan nasional dan antara-bangsa mengesyorkan supaya pe-ngambilan asid lemak tepu tidakmelebihi 10% daripada jumlahharian kalori.

Tak ancam kesihatanDalam konteks ini serta pada ka-dar penggunaan semasa, minyaksawit dalam diet di Itali dianggapsebagai tidak mengancam kesi-hatan.

Keempat, ISS menyimpulkanbahawa tiada bukti kukuh darisudut saintifik yang menunjuk-kan minyak sawit sebagai sumberasid lemak tepu memberi kesanyang berbeza terhadap risiko pe-nyakit kardiovaskular berban-ding lelemak lain yang mengan-dungi peratusan komposisi asidlemak tepu dan asid lemak taktepu (mono/poli) yang sama, se-bagai contoh, mentega.

Kesan yang sedikit berbeza da-ripada lemak sayuran lain sepertiminyak bunga matahari dalammengubah suai paras lipid dalamplasma darah adalah berpuncadaripada pengambilan asid le-mak tepu yang lebih rendah dan,pada masa yang sama, pengam-

bilan asid lemak tak tepu yanglebih tinggi.

Pengambilan minyak sawit ju-ga tiada kaitan dengan faktor ri-siko yang lebih tinggi untuk pe-nyakit kardiovaskular dalam ka-langan individu yang mempunyaiparas kolesterol dalam darah danberat badan yang normal sertaorang muda yang mengambil asidlemak poli tidak tepu denganjumlah yang sesuai secara seren-tak dengan minyak sawit.

Pada masa sama, kanak-kanakdan orang tua yang mempunyaimasalah ‘dyslip idem ia’, obesitidan sejarah kardiovaskular sebe-lumnya serta tekanan darah ting-gi mempunyai risiko yang lebihtinggi berbanding warga umum.

Asid lemak tepuAtas sebab ini, dalam konteks dietyang pelbagai dan seimbang ter-masuk makanan yang secara se-mulajadi mengandungi asid le-mak tepu (seperti daging, tenusudan telur), ISS menekankan ada-lah penting untuk mengehadkanpengambilan makanan yang me-ngandungi kandungan tinggi asidlemak tepu.

ISS juga mengakui asid lemaktepu mempunyai pelbagai fungsipenting kepada fisiologi tubuh.Ini termasuk sebagai komponenmembran sel, bahan binaan asashormon dan asid lemak komplekpoli tak tepu (long-chained PU-FA), mengawal pertumbuhan dankomunikasi di antara sel – selserta mengawal peranan gen (ge-ne expression).

Di samping itu, asid lemak tepujuga berperanan sebagai sumbertenaga yang berkesan - satu gramasid lemak tepu memberi 9 kilokalori tenaga.

Keperluan asid lemak tepu di-kalangan individu adalah berbe-za mengikut usia dan ia lebihtinggi pada tahun awal kehidu-pan ketika proses metabolismayang memerlukan kelas nutrienini menjadi sangat aktif.

ISS menegaskan asid lemak te-pu menyumbang kira-kira 40%daripada jumlah keseluruhanasid lemak dalam susu ibu dimana asid palmitik (C16:0) adalahkomponen asid lemak tepu yangterbesar (50%).

Untuk pengetahuan umum, asidpalmitik juga adalah asid lemaktepu utama dalam minyak sawit.

Tidak memudaratkanKesimpulannya, laporan dike-luarkan oleh ISS sudah menge-sahkan bahawa penggunaan mi-nyak sawit dalam makanan,secara khususnya, tidak memu-daratkan kesihatan.

Dengan kata lain, minyak sawitbukan punca utama masalah ke-sihatan yang berkaitan denganasid lemak tepu.

(Artikel ini disunting dan di-terjemah dari artikel asal ber-tajuk, “Clean Bill of Health, atCurrent Italian Levels of PalmOil Consumption”: A BalancedReport from the Italian Supe-rior Health Institute. Layari la-man sesawang; www.thepal-moiltoday.net untuk salinanasal artikel ini)

10

Minyak sawit bantu bina diet seimbangPro duk

mampandari Malaysiamengandungilemak tepu

Kita sentiasa dinasihati un-tuk memakan sayur-sayu-ran dan mengelakkan dari

makanan yang terlalu banyak le-mak untuk memperoleh dietyang seimbang. Tetapi kini, ha-nya satu daripada nasihat ter-sebut yang benar-benar bergu-na.

Rajiv Chowdhury, MD, seorangprofessor di jabatan Global Car-diovascular Health dari UniversitiCambridge, telah menulis tentangulasan diterbitkan oleh beliau dan

pasukan beliau baru-baru ini.Mereka telah menilai keputusan

beberapa kajian dan melihat kai-tan antara asid lemak dan penyakitjantung koronari.

Penilaian mereka membuktikanapa yang saintis lain di seluruhdunia telah katakan tentang pe-ranan lemak tepu di dalam dietyang seimbang.

Meningkatkan diet anda bermu-la dengan memilih makanan yangtidak mengandungi lemak trans.

Menurut Professor Chowdhury,pemakanan yang mengandungi le-mak trans meningkatkan koleste-rol tidak baik, mengurangkan ko-lesterol baik dan menggalakkanke ra d a n g a n .

Oleh kerana tidak ada keperluanlemak trans di dalam fungsi badan,Chowdhury mengesyorkan per-ubahan ke atas sumber lemak.

"Minyak sawit boleh dianggapalternatif yang lebih sihat kepadalemak trans dengan keseimbanganlemak tepu dan tak tepu yangsempurna," jelas beliau.

Kita sentiasa diberitahu supayamengelakkan daripada lemak te-pu.

Katanya, hasil kajian terbarumendapati bahawa sains di sebalikteori tersebut tidak begitu tepatseperti yang kita pernah fikirkan.

“Kajian kami mendapati bahawapemakanan yang mengandungijumlah lemak tepu yang tinggi ti-dak boleh dikaitkan secara lang-sung dengan risiko penyakit jan-t u n g ,” ka t a nya .

Tetapi beberapa sumber lemaktepu adalah lebih baik berbandingdengan yang lain.

Walaupun kentang goreng ma-sih tidak dianggap sebagai maka-

nan yang sihat, lemak tepu dalambentuk yang lebih semula jadi bo-leh menjadi sebahagian pentingdalam diet kita.

Lemak tepu seimbangMinyak sawit mampan dari Ma-laysia mengandungi lemak tepuyang seimbang.

Ia juga mengandungi tokotrienolVitamin E dan karotenoid pro-vi-tamin A, yang amat berkhasiatterhadap pemakanan kita secarake s e l u r u h a n .

Berikut adalah tips dari Pro-fessor Chowdhury untuk memban-tu mencapai diet yang seimbang:

• Makan banyak sayur-sayuranberdaun hijau

• Makan banyak buah-buahan didalam pelbagai warna

• Pilih bijirin penuh (roti gan-dum, beras perang), berbandingbijirin bertapis (roti putih, berasputih)

• Pilih ikan dan kekacang untuksumber protein

• Hadkan memakan daging me-ra h

• Pilih produk tenusu yang me-ngandungi lemak penuh dan bu-kan skim atau rendah lemak

• Elak dari memakan dagingyang diproses

Professor Chowdhury juga men-cadangkan supaya pengambilangaram dihadkan, dan menggan-tikan minuman bergula serta al-kohol dengan air, teh atau kopitanpa gula.

Diterjemahkan dariht t p : / / w w w. p a l m o i l -health.org /news/general/mala-ysian-sustainable-palmoil-he-lps-build-balanced-diet /

10

Minyak sawit dari negara kita mengandungi tokotrienol Vitamin Edan karotenoid pro-vitamin A yang amat berkhasiat.

[FOTO HIASAN]

SA BT U 3S E PT E M B E R 2016

10

Otak manusia adalah satu

organ yang kompleks di

dalam badan manusia

dan masih banyak yang perlu

dipelajari mengenai fungsinya.

Apa yang diketahui setakat ini

ialah otak melalui perubahan se-

iring kematangan umur. Peruba-

han yang dimaksudkan akan

memberi kesan terhadap kebo-

lehan untuk berfungsi secara

normal.

Sesetengah daripada perubahan

ini adalah disebabkan proses pe-

nuaan semula jadi manakala ada

yang berlaku atas sebab lain yang

boleh memberi kesan kepada

otak.Menurut Prof Yuen Kah Hay,

otak memerlukan lebih tenaga

berbanding organ lain di dalam

tubuh manusia. Ini merangkumi

20 peratus daripada keperluan te-

naga keseluruhan.

Otak kita dipelihara oleh rang-

kaian besar saluran darah

“Oleh itu, apa-apa kerosakan ke-

pada saluran darah boleh mem-

bawa kepada kemerosotan tisu

otak, yang boleh berakhir dengan

kemerosotan neuro degeneratif se-

perti disfungsi kognitif, demensia

dan penyakit Alzheimer,” kata -

nya .Beliau menambah, tekanan da-

rah tinggi, hiperlipidemia dan ken-

cing manis adalah hanya seba-

hagian daripada syarat-syarat yang

boleh merosakkan salur darah ha-

lus pada otak manusia.

Mengawal faktor-faktor risiko

dapat membantu mengekal-

kan kesihatan otak kita

Oleh itu, Prof Yuen mengesyorkan

pengamalan gaya hidup sihat yang

merangkumi diet seimbang dan

aktiviti fizikal yang kerap.

Jika kita memerlukan bantuan

tambahan, makanan tambahan

pelindung saraf seperti tokotrienol

boleh membantu.

Bagaimana tokotrienol boleh

membantu?

Prof Yuen menyatakan bahawa to-

kotrienol adalah ahli keluarga vi-

tamin E yang penting untuk me-

ngekalkan kesihatan dan fungsi

sistem saraf kita.

Oleh itu, suplemen tokotrienol

akan memberi manfaat kepada

warga emas serta orang-orang

yang lebih muda tetapi mempu-

nyai faktor-faktor risiko yang boleh

membawa kepada masalah saraf

seperti strok dan demensia.

Lesi Jirim Putih

Manfaat tokotrienol boleh dilihat

dalam kajian ke atas lesi jirim putih

atau white matter lesion. Ini ada-

lah lesi-lesi yang terbentuk di ba-

hagian jirim putih otak, sering di-

sebabkan oleh penyakit saluran da-

rah kecil dan keadaan lain yang

boleh menyebabkan degenerasi

gentian saraf di kawasan tersebut.

Prof Yuen mengambil contoh

satu kajian baru ke atas 121 su-

karelawan manusia dengan lesi

jirim putih.

Keputusan menunjukkan baha-

wa para pesakit yang tidak di-

berikan makanan tambahan to-

kotrienol mengalami peningkatan

jumlah lesi jirim putih selepas se-

tahun, dan peningkatan berteru-

san selepas dua tahun. Pesakit-

pesakit yang menerima suplemen

tokotrienol pula tidak menunjuk-

kan sebarang perubahan ketara

dalam lesi jirim putih, maka ini

menunjukkan bahawa tokotrienol

mempunyai sifat sebagai pelin-

dung saraf.

Pelbagai kajian terbaru menun-

jukkan bahawa lesi jirim putih

adalah berkait rapat dengan ke-

morosotan kognitif dan demensia.

Oleh itu, tokotrienol mempunyai

potensi untuk digunakan dalam

rawatan pencegahan gangguan

neuro degeneratif.

Selain itu, sifat pelindung saraf

yang dimiliki boleh membantu

mengurangkan kecederaan tisu

otak semasa strok iskemia.

Adakah anda tahu?

Minyak sawit negara merupakan

satu sumber kaya tokotrienol.

Tokotrienol diekstrak dalam

bentuk yang pekat dan diformu-

lasi menjadi kapsul gelatin lembut

dengan kekuatan dos yang ter-

tentu (50, 100 atau 200 mg bagi

setiap kapsul) untuk membekal-

kan manfaat yang optima bila di-

ambil sebagai suplemen.

To ko t r i e n o l

baik untuk otak

Minyak sawit

negara kaya

dengan makanan

ta m b a h a n

pelindung saraf

Artikel ini telah diterjemah

daripada artikel asal dalam Bahasa

Inggeris yang diterbitkan oleh Health

Today isu Mei 2016. Salinan asal artikel

ini boleh dibaca di ht t p : / / p a l m o i l to -

day.net /good-for-the-brain/

10

Tokotrienol adalah ahli keluarga vitamin E yang penting untuk mengekalkan kesihatan dan fungsi sistem saraf.

Berita SawitTwelve articles were written for the Bahasa Malaysia monthly pullout, published in collaboration with Berita Harian and MPOB:

• January – Minyak sawit Malaysia pilihan bijak kempen di Perancis dan Belgium

• February – Desakan EU mengenai minyak sawit mapan

• March – Pertandingan fotografi kini kembali

• April – Kesan minyak sawit ke atas kesihatan

• May – Institut Kesihatan Itali sahkan minyak sawit selamat

• June – Minyak sawit Malaysia penuhi keperluan pengguna global

• July – Minyak sawit bantu bina diet seimbang

• August – Dewan Senat sahkan Kerajaan Perancis tolak cukai baharu minyak sawit

• September – Tokotrienol baik untuk otak• October – Minyak sawit pilihan utama

pengeluar• November – Kajian manfaat minyak sawit

kepada ekonomi dunia• December – Meningkatkan imuniti secara

semulajadi

The 90 reports during the year featured the health and nutritional qualities of Malaysian palm oil; as well as the role of oil palm in environmental conservation and its contributions to the economy.

MED

IA P

RM

OTI

ON

S

10

M ajlis Minyak Sawit Ma-

laysia (MPOC) telah me-

lancarkan kempen pen-

jenamaan minyak sawit Malaysia

yang berkonsepkan ‘Se g al a nya

yang mereka katakan mengenai

minyak sawit Malaysia’. Kempen

tersebut dilancarkan di Perancis

dan Belgium pada 7 Sept 2015

untuk menangani kempen an-

timinyak sawit di Eropah.

Minyak sawit adalah sumber

ekonomi keempat terbesar di Ma-

laysia yang menyumbang 8.3%

kepada jumlah eksport negara.

Minyak sawit juga minyak makan

yang paling banyak digunakan di

dunia. Ia produk utama di dalam

industri pemprosesan makanan,

dan hari ini menyumbang 35 pe-

ratus kepada pasaran minyak sa-

yuran global.Bagaimanapun, terdapat ba-

nyak fakta tidak benar tersebar

mengenai minyak sawit. Penggu-

na disogokkan dengan maklumat

yang palsu mengenai pemaka-

nan, kesihatan, alam sekitar dan

pembangunan ekonomi dan ke-

mampanan di Asia dan Afrika.Beri maklumat tepat

Kempen penjenamaan minyak

sawit Malaysia yang dilancarkan

ini bertujuan menyebarkan mak-

lumat tepat kepada pengguna,

menangani kontroversi dan

mempromosikan produk yang

menjadi satu lambang kemega-

han rakyat Malaysia.Kempen tersebut mempamer-

kan secara terbuka dan telus ini-

siatif dan usaha yang dijalankan

bagi membolehkan industri sawit

Malaysia bergerak maju ke arah

pengeluaran minyak sawit mam-

pan dan lebih bertanggungja-

wa b .Minyak sawit Malaysia menjadi

pelopor di dalam industri per-

ladangan minyak dan lelemak du-

nia. Ia terus unggul dengan ran-

cangan yang hebat di dalam pel-

bagai bidang:• Dari segi alam sekitar, ia terus

memastikan bahawa pengurusan

sumber hutan sentiasa diopti-

mumkan dan species yang ter-

ancam sentiasa dilindungi.

• Dari segi kesihatan pengguna,

penyelidikan yang berterusan da-

pat meningkatkan kefahaman

terhadap produk di samping me-

ngambil kira bahawa rakyat

Malaysia tidak menerima peng-

gunaan teknologi pengubah-

suaian genetik.• Sebagai industri bertanggung-

jawab, ia membolehkan sebila-

ngan besar pengeluar kecil me-

ningkat maju kepada kelas

menengah hasil daripada penda-

patan yang lebih tinggi dan lebih

stabil. Ia juga menyediakan in-

frastruktur moden seperti seko-

lah, klinik kesihatan dan jalan

raya kepada komuniti perlada-

ngan.

Pengguna beri pandangan

Kempen yang dirancang oleh

Havas Paris turut mengundang

pengguna mengemukakan pen-

dapat mengenai minyak sawit

Malaysia. Ia berdasarkan naluri

ingin tahu pengguna itu sendiri

untuk mengetahui dengan lebih

lanjut kandungan asal yang pe-

nuh bermaklumat di laman web

m a l ays i a n p a l m o i l . i n f o .Ciri-ciri utama kempen terse-

but ialah:• Satu siri lima ilustrasi ber-

warna-warni yang memaparkan

maklumat lucu bercampur be-

berapa mitos sebagai salah satu

cara untuk mencabar pemikiran

pengguna; dan• Satu pertandingan kuiz, de-

ngan hadiah lawatan sambil be-

lajar ke Malaysia.Satu sidang akhbar telah ber-

langsung di Paris, di mana Ketua

Pegawai Eksekutif MPOC, Tan Sri

Dr Yusof Basiron menjelaskan ra-

sional kempen tersebut dan ba-

gaimana ia akan menarik per-

hatian pengguna. Pengguna ke-

mudiannya akan mendapat

maklumat yang tepat mengenai

minyak sawit melalui laman web

yang disediakan dan seterusnya

membolehkan mereka menjana

pendapat sendiri mengenai mi-

nyak sawit. Berikut adalah ke-

nyataan dari beliau:1. MPOC amat teruja di atas

inisiatif baru penjenamaan dan

pengiklanan ini dan adalah di-

harapkan ia akan memberi pe-

mahaman yang lebih baik dan

positif mengenai minyak sawit

kepada pengguna. Adalah diha-

rapkan pengguna dapat menge-

tahui tentang beberapa fakta me-

narik dan melihat sendiri kebang-

gaan Malaysia di dalam bidang

pertanian dan pengeluaran ma-

kanan, seperti yang dibanggakan

dengan apa yang dihasilkan di

Eropah.2. Minyak sawit adalah salah

satu eksport Malaysia yang paling

berharga. Di Malaysia kini ter-

dapat 5.4 juta hektar tanaman

sawit yang menghasilkan 19.7 ju-

ta tan minyak sawit dan 2.3 juta

tan minyak isirong sawit. Seba-

hagian besar daripada hasil ini

digunakan untuk pengeluaran

makanan, sama ada sebagai mi-

nyak atau bahan masakan.Manfaat besar

3. Pembangunan industri sawit

telah membawa manfaat yang

besar kepada Malaysia. Ia telah

banyak menyumbang kepada pe-

ngurangan kadar kemiskinan

dan peningkatan kemakmuran di

dalam beberapa dekad kebela-

kangan ini. Minyak sawit Malay-

sia adalah satu komoditi yang

benar-benar memberikan ke-

makmuran kepada seluruh rak-

yat, termasuk di kawasan-kawa-

san luar bandar yang dibelenggu

kemiskinan. Hampir 40 peratus

daripada ladang sawit di Malaysia

dikendalikan oleh pekebun kecil.

4. Bagi pihak pekebun kecil dan

semua di dalam industri sawit

Malaysia, saya berterima kasih

kepada negara Perancis, kerana

Henri Fauconnier, seorang rakyat

Perancis, telah mengasaskan la-

dang sawit yang pertama di Ta-

nah Melayu, pada tahun 1911.

Legasi beliau memberi peluang

kepada pekebun kecil untuk men-

jana pendapatan yang stabil dan

menjamin masa depan anak me-

reka; hasilnya, keseluruhan ka-

wasan luar bandar telah diba-

ngunkan dan berubah; dan se-

terusnya membangunkan sektor

penyelidikan dan pembangunan

teknologi makanan yang terke-

muka di dunia.5. Malangnya, terdapat banyak

salah faham yang wujud menge-

nai minyak sawit. Beberapa mitos

mengenai minyak sawit telah ter-

sebar dalam kalangan pengguna

di Perancis dan Belgium. Ia ada-

lah mengenai minyak sawit yang

didakwa mengandungi lemak

trans. Minyak sawit sebenarnya

digunakan untuk mengganti le-

mak trans di seluruh dunia, dan

ia juga dapat membantu mening-

katkan tahap kesihatan.Pada masa sama, ada yang

mendakwa bahawa minyak sawit

adalah sumber utama lemak te-

pu di dalam diet rakyat Perancis

dan Belgium. Ini juga tidak benar

kerana sebahagian besar lemak

tepu di Eropah adalah dari daging

dan produk tenusu.6. Mitos ini telah menimbulkan

beberapa sentimen negatif di Pe-

rancis dan Belgium. MPOC sedar

bahawa beberapa pertubuhan

bukan kerajaan (NGO) dan or-

Minyak sawit Malaysia pilihan bijak

kempen di Perancis, Belgium

» Kempen telus,beri maklumattepat industrisawit Malaysiadi mata dunia

menilai sendiri tentang kebaikan

minyak sawit.Fakta penting mengenai mi-

nyak sawit untuk maklumat

p engguna:• Minyak sawit adalah sifar le-

mak trans - ini adalah fakta sains.

Minyak sawit sebenarnya telah

membantu mengurangkan peng-

gunaan lemak trans.• Semua ahli-ahli sains yang

berpengalaman tahu bahawa mi-

nyak sawit bukan penyumbang

utama kepada pengambilan le-

mak tepu masyarakat Eropah.

• Minyak sawit - seperti semua

minyak dan lemak - adalah yang

paling sihat sebagai sebahagian

daripada diet yang seimbang. Ah-

li-ahli sains dan institusi kesiha-

tan di seluruh dunia boleh me-

ngesahkan bahawa minyak sawit

tidak merbahaya. Ia adalah le-

mak biasa dan semulajadi, seperti

m e n te g a .Kesan pada ekonomi Eropah

8. Adalah amat penting untuk

diketahui bahawa industri sawit

bukan sahaja memberi manfaat

kepada Malaysia tetapi juga ke-

pada Eropah. Kajian yang dija-

lankan oleh MPOC telah menun-

jukkan beberapa kesan positif in-

dustri minyak sawit kepada

ekonomi Eropah:• Di Perancis, import minyak

sawit dikaitkan dengan 4,600 pe-

ke r j a a n .• EUR 323 juta daripada KDNK

Perancis dikaitkan dengan im-

port minyak sawit.• Import minyak sawit menjana

EUR 167 juta hasil cukai di Pe-

ra n c i s .• Di Belgium, 1,000 pekerjaan

dikaitkan dengan import minyak

sawit; ia menjana EUR 57 juta

manfaat KDNK; dan EUR 29 juta

EUR hasil cukai.• Manfaat keseluruhan industri

sawit bagi EU adalah EUR 5.7

bilion peningkatan KDNK; men-

jana EUR 2.6 bilion pendapatan

cukai; dan menyediakan sejum-

lah 117,000 pekerjaan.

ganisasi lain telah melancarkan

serangan agresif terhadap mi-

nyak sawit dengan tuduhan pal-

su. Kami bersedia menangani tu-

duhan tersebut melalui kempen

yang dilancarkan ini.Adalah dirasakan bahawa be-

berapa perkembangan terbaru te-

lah dapat dilihat. Salah satunya

ialah mengenai tanggapan nega-

tif Segolene Royal, Menteri Eko-

logi, Pembangunan Mampan dan

Tenaga Perancis, terhadap mi-

nyak sawit mengenai mitos yang

tersebar luas sebelum ini. Setelah

dimaklumkan dengan fakta yang

benar, kami gembira bahawa Ro-

yal telah mengubah pendapatnya

mengenai minyak sawit. Kami

berharap dengan kempen baru

ini dapat menukar fikiran lebih

ramai orang di Perancis dan Bel-

gium.7. Mengapa MPOC melancarkan

kempen ini? Ia adalah kerana Ero-

pah adalah rakan penting minyak

sawit Malaysia, dan kita harus

menangkis mitos yang wujud. Se-

lain pekebun kecil, lebih dari satu

juta pekerja di Malaysia bergan-

tung kepada minyak sawit seba-

gai sumber pendapatan. Masya-

rakat di Eropah yang merasakan

bahawa kempen antiminyak sa-

wit adalah ‘bebas risiko’, perlu

berfikir dengan lebih lanjut lagi

terutamanya apabila ini adalah

berdasarkan fakta palsu.Kempen mendidik

Kempen negatif mengenai mi-

nyak sawit boleh memberi kesan

kepada mata pencarian pekerja

dan ahli keluarga yang terbabit

dalam industri sawit di Malaysia

dan juga di tempat lain.MPOC bertanggungjawab me-

lindungi golongan petani dan pe-

kerja yang terbabit dalam indus-

tri sawit secara serius. Kempen

baru ini adalah untuk mendidik,

menyampaikan maklumat secara

telus dan seimbang. Kami ingin

berkongsi fakta dan maklumat

dengan pengguna di Perancis dan

Belgium, supaya mereka boleh


ANNUALREPORT2016

MediaPromotions

The ExpatMPOC advertised in the magazine for expatriates in Malaysia, with the aim of providing factual content on palm oil. An infographic on palm oil and nutrition was published on a year-long contract which ended in April. This was renewed for another year.

Health TodayMPOC submitted 11 articles on palm oil from February to December. These included interviews with opinion leaders and experts on health and nutrition. MPOC was also given space for a monthly banner advertisement on the magazine’s website and mobile app. This was linked to MPOC’s website.

Travel 3SixtyThe Air Asia inflight magazine has a reach of 3.3 million monthly travellers. MPOC placed an infographic advertisement on the health and nutritional benefits of palm oil.


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Focus on Palm Oil

KDN No: PP10311/10/2012(031241) • ISSN No. : 2180-4486

• VOL.13 ISSUE 1 (Jan-Mar), 2016

www.mpoc.org.my

Sustainability‘Greener’ Palm Oil from Malaysia

Green Canopy Widens over MalaysiaMarketsValuable Palm OilGlobal Outlook for Soybean

Case for GMOs in PolandPoland and Palm OilFertiliser Prices – Drivers and Direction

Bad Case of Déjà VuTime to End Injustice

CommentThe Informed ConsumerWTO Environmental Goods Agreement

Joining Hands to Safeguard Palm OilEnvironmentMalaysian Palm Oil: A Reality Check

Malaysia Enlarges Conservation Area

Bias against Palm Oil‘Southeast Asia Not Hotspot for CO2 Release’

Focus on Palm Oil

KDN No: PP10311/10/2012(031241) • ISSN No. : 2180-4486• VOL.13 ISSUE 2 (Apr-Jun), 2016

www.mpoc.org.my

Markets

Malaysia’s Target: Resilience

Slowdown in Palm Oil Output

Partnership on Sustainable Commodities

Health Warnings on Food Products

Argentina’s Rush to Crush Soybean

Bulgaria: Open to Palm Oil

Croatia: Small, but Attractive Market

CommentFrance Works on Biodiversity LawPoser for Belgium

BrandingBest Response to Attacks

PublicationsThe Swiss Family Robinson

Global Oils & Fats Business MagazineFour issues were published and the interactive versions were uploaded on the MPOC website.

Q&A Series on Palm OilThe third booklet, Facts on Malaysian Palm Oil, was published and distributed at promotional events. It provides information on Malaysia’s oil palm industry, as well as the characteristics and applications of palm oil.

The Essential Ingredient in Delicious Food

This is an extension of the Malaysian Palm Oil Trail video project. In the book, six international chefs – Gerhard Albrecht (Germany), Jochen Kern (Switzerland), Frederic Raymond (France), Jean Michel (France), Takao Ando (Japan) and Domenico Paras (Italy) – share recipes using palm oil. An educational segment on palm oil is included.


ANNUALREPORT2016

Years Of Malaysian Palm Oil

MALAYSIAN PALM OIL COUNCIL

2nd Floor, Wisma Sawit, Lot 6, SS6, Jalan Perbandaran

47301 Kelana Jaya, Selangor, Malaysia.

Copyright © 2016

All rights reserved. No part of this book may be reproduced in any form

or by any means without prior permission from the Publisher.

[ ISBN NUMBER ]

Malaysian Palm Oil Council (MPOC) is responsible

for the branding of Malaysian palm oil and

improving its understanding. This publication is part

of our Consumer Education Program that highlights

the health attributes and environmental sustainability

of palm oil to consumers around the globe.

www.mpoc.org.my | www.palmoiltv.org | www.palmoiltoday.net

Challenging

PastCon�dent

Future Years Of M

alaysian Palm Oil Challenging Past Con�dent Future

Title: MPOC Co�ee Table Book 2016 – Challenging Past Con�dent Future

Client: MPOC

Item: Bookcover (Hardcover)

Date: 15 Sept 2016

PublicationsPublications

World Palm Portraits SeriesThe third book, Challenging Past Confident Future, displays entries from the contest held in previous years, and corrects misperceptions of deforestation and saturated fats in relation to palm oil. An infographic is placed at the end of each chapter. The content covers ‘The Journey’; ‘Ecofriendly Oil Palm Trees’; ‘Merits of Malaysian Palm Oil’ and ‘Yes to Malaysian Palm Oil’. A complimentary palm-paper bookmark is included, with two colourful designs based on drawings of oil palm plantations.

Malaysian Palm Oil Infographic LeafletThis was published in English and Mandarin, outlining facts on palm oil. It was distributed to consumers at domestic promotional events.


ANNUALREPORT2016

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Malaysian Palm Oil Enriching LivesThe second edition of the booklet features new graphics alongside updated facts and figures on the palm oil industry. The applications, nutritional benefits and sustainability of palm oil are explained for easy reading.

Organic Soils of Malaysia

The book takes a close look at the classifications and use of tropical lowland peat soil for oil palm cultivation. Written by Dr S Paramananthan, it explains that some types of peat soil can be developed for economic returns, while others must be conserved. It also points out that, where such areas are cultivated, good agricultural practices must be followed toward sustainability.


ANNUALREPORT2016

Fact Sheets

Malaysian Palm Oil

Fact Sheets M

alaysian Palm O

il

Malaysian Palm Oil Board No. 6, Persiaran Institusi, Bandar Baru Bangi

43000 Kajang, Selangor, Malaysia

0044 5298 )30(6+ : leT 6449 5298 )30(6+ : xaF

Website : www.mpob.gov.my

Malaysian Palm Oil Council (192835-K)

Tel : +6(03) 7806 4097, Fax : +6(03) 7806 2272Website : www.mpoc.org.my

Published by:

Mon

ogra

ph #

6

2nd Floor, Wisma Sawit, Lot 6, SS6, Jalan Perbandaran47301 Kelana Jaya, Selangor, Malaysia

Malaysian Palm Oil Council (192835-K)

2nd Floor, Wisma Sawit, Lot 6, SS6, Jalan Perbandaran, 47301 Kelana Jaya, Selangor Darul Ehsan, Malaysia

Tel: (603) 7806 4097 Fax: (603) 7806 2272 Website: www.mpoc.org.my

Palm Oil & Palm Kernel OilApplications

For further information please contact:

Aktiviti 3: Kuiz (Activity 3: Quiz)

ditanam semula?

replanting?

has a

Aktiviti 3: Kuiz (Activity 3: Quiz)

ditanam semula?

replanting?

has a

Berkenalan dengan Keluarga S.AwitMPOC and Oxford Fajar published the second edition of the EDUPALM book, with a redesigned cover. This was distributed to 47,833 Form 5 students in 375 secondary schools in Melaka, Negeri Sembilan and Pahang. A CD with an interactive virtual tour of an oil palm plantation, as well as the Panduan Guru, were distributed with the book.

Panduan GuruThis was reprinted and distributed with the Berkenalan dengan Keluarga S.Awit book, as a supplementary teaching tool.

Updates/Reprints of MPOC publicationsInformation in three publications was updated:• Palm Oil & Palm Kernel Oil Applications• Oil Palm … Tree of Life• Fact Sheets on Malaysian Palm Oil


ANNUALREPORT2016

PostersThe theme of the 3Ps of sustainable development – People, Planet, Profit – was extended to 12 posters, adding to the four developed in 2015. New infographics highlighting the attributes of palm oil were also produced, while MPOC’s signature poster, ‘The Annual Average Prices of CPO in Peninsular Malaysia’, was updated. These items added interest to MPOC’s booth at major exhibitions held in Malaysia.

In addition, four new digital posters on the sustainability of Malaysian palm oil were created for display at MPOC’s booth at the exhibition held in conjunction with the 15th International Peat Congress in Kuching, Sarawak, from Aug 15-19. The content was converted to pdf format for download via MPOC’s website.

PO

STE

RS &

PH

OTO

GRAPH

Y

Source: Malaysian Palm Oil Board

2014The average CPO price in 2014 was at RM2,382/MT despite starting on a high in January. The global oils & fats prices tumbled in March 2014 on the news of record soybean production in South America and record plantings in the USA. These events affected the price of all oils & fats and palm oil was not spared from this downturn.

January 2017Average price was RM3,268/MT as the CPO production in December was the lowest in six months. There were also concerns of whether palm oil production in Malaysia as unfavourable weather still persist.

2016The average price of CPO was RM2,653/MT as the price rally from 2015 continued into 2016. The low production and stock levels in 2016 coupled with upsurge in demand from China boosted CPO prices which reached a high of RM3,200/MT in December.

2013CPO Price in fourth quater strengthened and settled at RM2,649/MT at end December 2013. This was prompted by news that a rally in crude oil prices to the highest level in more than two months will boost demand for the vegetable oil as feedstock for biofuels and Malaysia and Indonesia will implement the biofuels program. Furthermore, output fell at plantations in Indonesia and the lower OER performance in Malaysia by 0.3% to 20.50% which is in line with down-trend seaosnal which normally occurs from November to February every year is bound to affect supply.

2016 2017

2015The average CPO price in 2015 was RM2,154/MT. CPO price was on the uptrend in the first half but declined in the third quarter, similar to that of other oils. The record production of other oilseeds especially soybean put downward pressure on oils & fats prices but the price recovered in the fourth quarter as production of palm oil declined while consumption increased.

1070mm (w) x 700mm (h)

ANNUAL AVERAGE PRICES OF CPO IN PENINSULAR MALAYSIA (1990 - DECEMBER 2016)


ANNUALREPORT2016

Posters&Photography

PhotographsThe ‘Photos of the Month’ section on MPOC’s website promoted the 3Ps in relation to the Malaysian palm oil industry. Five captioned photos were uploaded each month from January to November, and made available for download.

January

March

April

September

November

October

July

June

August

May

February


ANNUALREPORT2016

MPOC reached out to target groups and consumers via digital and social media platforms set up at both the headquarter and regional offices. Facebook, Twitter and WeChat accounts assisted in disseminating information of regional interest.D

IGIT

AL

& S

OC

IAL

MED

IA

www.mpoc.org.my

www.mpoc.org.cn

www.mpoc.org.in

www.mpoc.org.za

MPOCHQ @mpocHQ

www.mpoc.usMalaysianPalmOilCouncilUS

@mpoc_us

@thinkpalmoil

www.mpoc.org.bdMPOCBangladesh

Malaysian Palm Oil Council MPOC – India

www.mpoc.org.pk

@MPOCPakistan

Malaysian Palm Oil Council – Pakistan

www.mpoc.eu

@MPOCEurope

Malaysian Palm Oil Council – MPOC Europe


ANNUALREPORT2016

Digital& Social

Media

Palm Oil Market Development Reportwww.pomdr.org.my

The website allows Malaysian palm oil producers to track trade changes via reports and analyses by MPOC’s market analysts and regional managers. The 972 registered users had access to148 reports over the year.

Malaysian Palm Oil Council – MPOC Europe

www.mpocrussia.orgMalaysianPalmOilCouncilRussia

Journal of Oil Palm, Environment and Healthwww.jopeh.com.my

As an Open Access forum, the website shares industry-related information with researchers, academicians, policy makers and practitioners. Four papers were uploaded during the year:

• ‘A historical perspective of peat exploitation in Europe and its sustainability’ by Foo-Yuen Ng et al

• ‘The burden of RSPO certification costs on the Malaysian palm oil industry and national economy’ by Tan Sri Datuk Dr Yusof Basiron and Foong-Kheong Yew

• ‘Impact of forest fire-induced haze on oil extraction rate in Central Kalimantan Province’ by Mathews J and Ardiyanto A

• ‘Using palm oil in improving oxidative stability and covering lipid requirements of oil blends used in manufacturing infant formula’ by Hashem HA and El-Waseif MA.

www.mpocegypt.comMPOCEgypt

opeh

jou

rnal of oil palm

, environment&heal

th

www.mpocistanbul.com

@MPOCistanbul

MPOC Istanbul MPOC Istanbul English


ANNUALREPORT2016

The Oil Palmwww.theoilpalm.org

Total visits stood at 99,283 over the year. Of the 72,034 unique visitors, 55% were drawn to the website via its Facebook and Twitter presence. The remainder came from direct access via browsers or organic Google searches. The English-language content generated 110 posts via Facebook and 824 tweets, while videos on YouTube were viewed 110,218 times. Response to the French content was seen in 73 Facebook posts and 480 tweets.

Human Faces of Palm Oilwww.facesofpalmoil.com

The 3,052 visits by 2,680 unique visitors were attributed to site referrals, Google searches and social media accounts. There were nine Facebook posts and 29 tweets.

Palm Oil Today www.palmoiltoday.net

There was a four-fold increase in traffic to the blog-site following a Search Engine Optimisation exercise from June to August. Total hits and visitors stood at 22,275, 324 and 830,922 respectively, with 350,367 of them being unique visitors. Hits were highest in USA (10,197,531), Romania (1,271,698), France (1,078,951), Turkey (1,040,566), and Malaysia (342,649). The exercise was then continued to December, with the site receiving over 100,000 visits per month. A bi-monthly newsletter – E-Alert – assisted in increasing traffic, with results seen within four days of this being sent to about 1,300 email addresses.

DIG

ITAL

& S

OC

IAL

MED

IA


ANNUALREPORT2016

Quickpalm Micrositewww.thepalmoil.org/quickpalm

With 9,700 visitors and 514,747 hits, it continued to serve as an educational component on Malaysian palm oil. The site was used to support the Kuching leg of the Bus Advertisement Campaign featuring a selfie contest from June 1 to Aug 31.

Palm Oil Health & Nutrition www.palmoilhealth.org

Information, news and research updates were provided on the health and nutritional aspects of Malaysian palm oil and palm oil bioactives. Scientists, health experts and well-known chefs contributed material, advice and recipes.

Edupalmwww.edupalm.org.my

The website supports the ongoing EDUPALM programme for an audience of mainly students. Over the year, there were 671,888 hits and 11,167 unique visitors. The EDUPALM Facebook page has recorded 11,948 ‘Likes’ to date.


ANNUALREPORT2016

‘Superfood: Red Palm Oil’An attractive presentation in motion graphic format was applied to explain the qualities of red palm oil and its nutrients.

‘Palm Oil Contributes to Deforestation’The title was deliberately made controversial to attract attention. The infomercial reveals interesting and little-known facts on palm oil.

‘Malaysian Palm Oil Trail’The six videos include endorsements of palm oil by international chefs, who also share their recipes and explain the food applications of palm oil.

The 28 videos produced were aimed at extending awareness of the superiority of palm oil and to highlight MPOC’s activities.

PRO

MO

TIO

NAL

VID

EOS


ANNUALREPORT2016

otionalVideos

‘Healthy Bites’The eight videos outline step-by-step recipes within 90 seconds. Chefs Gerhard Albrecht, Jochen Kern and Jean Michel host the series which focus on cooking quick, healthy and tasty dishes.

‘Magic Palm’The 12 episodes target children between the ages of 5 and12 by introducing simple facts on palm oil. Five animated characters are placed in amusing and interesting situations in a Malaysian village located close to an oil palm plantation. Their experiences bring out facts on palm oil in an engaging way.

Promotional & Event VideosFour videos were produced on the World Palm Portraits Photography Competition and Palm Oil Industry Leadership Award.

Interview & Presentation VideosSix videos recorded interviews with speakers, while 22 others were on presentations at the Malaysia Palm Oil Trade Fair and Seminar.

PromotionalVideos


ANNUALREPORT2016

Calendarof Events

Social Media Campaign, Belgium

Meetings of Malaysian Agencies, Brussels, Belgium

Social Media Engagement, India

8 Palm Oil Lecture Series, Pune, India

13-14

7th Bio-based & Sustainable Products Summit, San Diego, California, USA

14-15 SCODET Asia Seminar & Exhibition, Mumbai, India

JanuaryJan–Dec

Public Relations & Market Assessment Programme, Iran

Digital Palm Oil Info & Network Centre, Istanbul, Turkey

Consumer Outreach Roadshow, Kwazulu Natal, South Africa

Integrated Media Campaign, USA

Social Media Engagement, USA

Monitoring of Current Issues & Soybean Production, USA

Palm Oil Educational Quiz Contest, Russia

Media & Social Media Campaigns, Russia

18-19 Conference on Fuels of the Future, Berlin, Germany

25-28 Coast-to-Coast National Biodiesel Conference & Expo, Tampa, Florida, USA

26 Malaysia Higher Education Showcase, Washington DC, USA

26-27 Palm Oil Lecture Series, Ratnagiri, India

Continuing Medical Education Programme, Bengaluru, India

27 Meeting with Italian Palm Oil Union, Rome, Italy

CALE

ND

AR O

F EV

ENTS


ANNUALREPORT2016

February1-14

World Palm Portraits @KLIA2, Sepang, Selangor

27th Reach & Remind Friends of the Industry Seminar & Dialogue, Kuching, Sarawak

5-73rd Salon du Chocolat, Brussels, Belgium

7 Pakistan Edible Oils Conference, Karachi

10-13 ANFAS Food Products Exhibition, Antalya, Turkey

17 Seminar on Food Hygiene & Safety, Cairo, Egypt

18 Palm Oil Symposium, Brisbane, Australia

21-25

Gulfood, Dubai, UAE

23

Palm Oil Lecture & Interaction Series, Hurghada, Egypt

23-27 Arabian Food Industries Co Business Visit to Malaysia

23–1Mar ‘POINTERS on Price Trends’ Webinar

24-26 7th Natural Products Expo & Seminar, Mumbai, India

25-26 USDA 92nd Annual Agricultural Outlook Forum, Arlington, Virginia, USA

Feb – Dec Social Media Engagement, Pakistan

Print Media Campaign, Bangladesh


ANNUALREPORT2016

13Palm Oil Lecture & Interaction Series, Luxor, Egypt

15 Workshop on Palm OIl, Prague, Czech Republic

16-18 16th WorldFood Uzbekistan, Tashkent

17 Public Hearing on Palm Oil & Deforestation, Brussels, Belgium

March1-5 Market Visit to Lagos, Nigeria

8-9

Palm & Lauric Oils Conference & Exhibition, Kuala Lumpur

11-13

Natural Products Expo West, Anaheim, California, USA

12-2Apr ‘Super Mom Super Chef’, Chennai, India

23-25

Food Ingredients China, Shanghai

March – Dec ‘Cooking for Pleasure’ Talk Show, Durban, South Africa

CALE

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April8

Techno-Marketing Seminar on Palm Oil for Food Industries, Zhengzhou, China

9Expert Panel & Technical Seminar on Palm Oil, Dhaka, Bangladesh

10 Seminar on ‘Challenges Facing the Food Industry’, Cairo, Egypt

13 Platt’s 5th Biofuels Seminar, Geneva, Switzerland

15-16 ‘Cairo Bites’ Consumer Event, Cairo, Egypt

20-27

Palm Oil Mission to Belgium & France, Brussels & Paris

Apr

Market Research in Ethiopia

Media Campaign, Egypt

Apr-Jun ‘Palm Oil Family’ Facebook Campaign, Egypt

Meetings & Industry Events, Ukraine & Russia

Apr-SeptTechno-marketing & Market Assessment Visits, USA


ANNUALREPORT2016

10-13 Seoul Food, Seoul, Korea

12 Familiarisation Session on Palm Oil, Cairo, Egypt

16-17

Malaysia-Turkey Palm Oil Seminar, Istanbul, Turkey

17 Palm Oil Lecture & Interaction Series, Alexandria, Egypt

18-19 Tortilla Industry Association Annual Convention, South California, USA

May

1-4 107th AOCS Annual Meeting & Expo, Salt Lake City, Utah, USA

4-7

Food Africa, Cairo, Egypt

10-11

NYSCC Supplier’s Day, New Jersey, USA

19-20

Malaysia-India Palm Oil Seminar, Hyderabad, India

22-24 MPOC-PERHILITAN Wildlife Biodiversity Forum, Genting Highlands, Pahang

23-26 Dairy Olympics, Baku, Azerbaijan

26-29

Good Food & Wine Show, Cape Town, South Africa Palm Oil Facebook Campaign, Egypt

CALE

ND

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ANNUALREPORT2016

June July

3-8 Central Asian Buyer-Seller Mission to Kuala Lumpur

4-7 Dairy-Deli-Bakery Show, Houston, Texas, USA

5

Asian Heritage Street Food Festival, Washington DC, USA

94th RSPO European Conference, Milan, Italy

16 9th Annual Meeting of China Oleochemicals Industry, Yangzhou

16-19

IFT Annual Meeting & Food Expo, Chicago, Illinois, USA

18-20 ISP 12th NATSEM, Kuching, Sarawak

29-31 Good Food & Wine Show, Johannesburg, South Africa

31 The Great Food Hunt, Bengaluru, India

July – SeptWebsite Redevelopment & Enhancement Initiative, Egypt

19-21 Agri-Food Exhibition/Africa Big Seven Exhibition, Johannesburg, South Africa

21-23 Food Ingredients Asia-China, Shanghai

JuneVideos on Frying, Pakistan

Ramadan Palm Oil Facebook Campaign, Egypt

June – July Print Media Campaign, Egypt


ANNUALREPORT2016

19

Malaysian Palm Oil Symposium, Yangon, Myanmar

19 Palm Oil Lecture Series, Jaipur, India

21 Palm Oil Lecture & Interaction Series, Sharm El-Sheikh, Egypt

21-25 18th World Congress of Food Science & Technology, Dublin, Ireland

22-25 Study-tour by the Government of India, Kuala Lumpur

August

9Palm Oil Trade Fair & Seminar, Tianjin, China

10

5th Palm Oil Health & Nutrition Forum, Tianjin, China

15-19 15th International Peat Congress, Kuching, Sarawak

17-23 ‘POINTERS on Price Trends’ Webinar

26-31

International Fair,Izmir, Turkey

26-7Sept Palm Oil Roadshow in Balkan Region

Aug – Sept

Palm Oil Creative Contest for Students, USA

Aug – ongoing Print Media Campaign, China

CALE

ND

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F EV

ENTS


ANNUALREPORT2016

September4

‘Nasi Lemak Picnic’, Washington DC, USA

Sept-Nov ‘MEIZAN-Malaysian Palm Oil Best Chef of the Year – 2016’, Bangladesh

30

‘Cooking with Palm Oil’ Master Class, Moscow, Russia


ANNUALREPORT2016

October

3Workshop on Palm Oil & Oleochemicals, Giza, Egypt

3-6 12th EcoBalance International Conference, Kyoto, Japan

9Africa Buyer-Seller Mission to Kuala Lumpur

10-13 Palm Oil Trade Awareness Programme, Kuala Lumpur

12

Palm Oil Industry Leadership Award Dinner, Kuala Lumpur

12-13

6th Malaysia Palm Oil Trade Fair & Seminar, Kuala Lumpur

Customers Appreciation & Recognition Scheme, Kuala Lumpur

Russian Press Tour to Kuala Lumpur

12-15 6th International Conference on Food Industries & Nutrition, Sharm El Sheikh, Egypt

13 CEO Forum, Kuala Lumpur

13-15 19th Ice Cream China, Tianjin

21 PORAM Forum, Bandar Utama, Selangor

22- 22 NovSaji Masterchef, Visayas, The Philippines

28-30

Good Food & Wine Show, Durban, South Africa

Oct – ongoing Malaysian Palm Oil Official Account on WeChat, China

CALE

ND

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ANNUALREPORT2016

November

3Meeting with Department of Trade & Industries, Manila, The Philippines

9Techno-Economic Marketing Seminar on Palm Oil, Karachi, Pakistan

109th Food Safety & Quality Conference, Karachi, Pakistan

21-23

Workshop on Human-Wildlife Conflict, Sandakan, Sabah

29-1Dec Health & Natural Ingredients Exhibition, Frankfurt, Germany

29-2Dec Visit by FGV Delegation, Cairo, Egypt

30 6th Palm Oil Health & Nutrition Forum, Guangzhou, China

Nov – Dec

Cookery Show, Pakistan

23 Roundtable Discussion. Moscow, Russia

25

Malaysian Palm Oil International Chefs Conference, Kuala Lumpur

Consumer Programme, Varanasi, India

25-27 Myanfood, Yangon, Myanmar

26-27 Nutrition Seminar & Forum, Genting Highlands, Pahang


ANNUALREPORT2016

December

10-12

Palm Oil Health & Nutrition Consumer Roadshow, Melaka

14-17 Maghreb International Food Exhibition, Casablanca, Morocco

CALE

ND

AR O

F EV

ENTS

26Workshop on ‘Recent Trends in Dairy Products Based on Vegetable Oils’, Dokki, Egypt

Dec DAWN ‘All About Lifestyles’ Exhibition, Lahore & Karachi, Pakistan

16

Meeting with Guild of Purveyors to the Kremlin, Moscow, Russia

21Workshop on ‘Future Trends in the Utilisation of Oil Crops’, Cairo, Egypt

23 Continuing Medical Education Programme, Ahmedabad, India


ANNUALREPORT2016

CDSBO Crude Degummed Soybean Oil

CNO Coconut Oil

CO Cooking Oil

CPKO Crude Palm Kernel Oil

CPL Crude Palm Olein

CPO Crude Palm Oil

CPS Crude Palm Stearin

CSO Cottonseed Oil

DFPL / DPL Double Fractionated Palm Olein

MO Mustard Oil

PFAD Palm Fatty Acid Distillates

PKC Palm Kernel Cake

PKL Palm Kernel Olein

PKM Palm Kernel Meal

PKS Palm Kernel Stearin

PKO Palm Kernel Oil

PMF Palm Mid Fraction

PO Palm Oil

PPKO Processed Palm Kernel Oil

PPO Processed Palm Oil

PS Palm Stearin

RBD Refined, Bleached & Deodorised (physical refining)

RBD PL Refined, Bleached & Deodorised Palm Olein

RBD PO Refined, Bleached & Deodorised Palm Oil

RBD PS Refined, Bleached & Deodorised Palm Stearin

RSO Rapeseed Oil

SBO Soybean Oil

SFO Sunflower Oil

List of Abbreviations


ANNUALREPORT2016

MalaysianPalm Oil Council(192835-K)

2nd FloorWisma SawitLot 6, SS6Jalan Perbandaran 47301 Kelana JayaSelangor Darul EhsanMalaysia

T +603 7806 4097F +603 7806 2272

www.mpoc.org.my

Annual Report

Annual Report

2016

2016

Soaring with a

vision

Soaring vision - MPOC

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Transcript of Soaring vision - MPOC