Science Action Research Chapters 1-6 (REVISED FINAL COMPLETE)

A Study on the Preference of the Students regarding the

Campaign Strategies and Means Used by the Theresian Student Council

In Launching and Fulfilling their Projects.

St. Theresa’s College Quezon City

High School Department

Research Elective

A Study on the preference ofthe students regarding the

campaign strategies and meansused by the Theresian Student

Council in launching andfulfillment of their projects

Submitted by:

Kyla Cruz

Lourdes De Guzman

Angeli Esquejo

Joanne Pilar

Ken San Juan

of 55




Karmina Santos – Group Leader

IV-5 Our Lady of Perpetual Help

Submitted to:

Mrs. Formalejo

Acknowledgements:

The long journey of the Action Research has ended. This

research was a process of learning that asked the involvement of

individuals and experts. During the Research period, the

researchers have received unconditional and unwavering cooperation

and guidance from the Research elective Teacher, Mrs. Rhodora

Formalejo. Her support and endless guidance became a key factor in

successfully completing this research study. Her devotion in

reading and re-reading the texts gave the researchers hope and

support that inevitably deserves acknowledgement. They greatly

appreciate her contribution to the study and to everyone involved.

First of all, the researchers are grateful to St. Theresa’s

College, Quezon City for giving them the opportunity to take on

this Action Research. It gave them, the researches, the chance to

take on case studies on how to help in the developmental projects

of an institution. They would also like to thank the respondents,

who devoted their time and effort in making this research possible.

Without the respondents, the researchers would not have been able

to gather accurate data in support of the study. The researchers

would also like to thank their Class Adviser, Ms. Joam Villavert

of 55




and fellow classmates, for their needless support when it comes to

the heavy but bearable tasks given.

The researchers would also like to give credit to Karmina

Santos who has lead the group to reach the end of this undertaking.

Her leadership, motivational speeches and management has helped in

aiding the group surpass the long nights that they have worked hard

for. They would also like to acknowledge the other members of the

group, Ken San Juan, who has been there to assist the leader and to

take over in times of need, Lourdes De Guzman who provided her

expertise and thoughts on matters, Kyla Cruz, who has given

countless insights on the topic and for photocopying the necessary

paperwork, Angeli Esquejo, for reminding the group of the tasks to

be accomplished and for accomplishing the tasks first and to Joanne

Pilar for adding a light and warm disposition to the group.

Lastly, the researchers would like to thank the Almighty

Father, for He was the one who gave the group the strength to go on

and finish this final work.

Table of Contents:

List of Tables 5

List of Figures 6

Abstract 7

Chapter 1

of 55




Background of the Study 8 - 9

Statement of the Problem 9

Assumptions 10

Hypothesis 11

Significance of the Study 11 - 12

Scope and Limitations 12

Definition of Terms 13 - 14

Variables 14 - 16

Chapter 2

Review of Related Literature 17 - 19

Chapter 3

Methodology 20 - 21

Importance of Focus Group Discussion 22 - 23

Discussion Guide 23 - 26

Screener’s Guide 26

Chapter 4

Data Results from Survey 27 - 29

Analysis of Data 29 - 31

of 55




Statistical Tool 32 - 34

Interpretation of the Results from the Statistical Tool

34

Chapter 5

Conclusion 35 - 36

Chapter 6

Recommendation 37 - 38

Appendix

Sample Survey 39

Work Cited List 40

of 55




List of Tables:

Chapter 3

Table 3.1: Focus Group Schedule 23 -

25

Chapter 4

Table 4.1: Question #1 27










Table 4.11: Proportions and Responses for Question 5 32


Table 4.13: D Values for Question 5 and 7 32

Table 4.14: Proportions and Responses for Question 6 32 - 33

Table 4.15: Proportions and Responses for Question 8 33 of 55




Table 4.16 D values for Questions 6 and 8 33


Table 4.18: Proportions and Responses for Question 3 33 - 34

Table 4.19 D values for Questions 2 and 3 34

List of Figures:

Figure 4.1: Frequency of Hearing Launchings 29

Figure 4.2: Willingness to Participate 30

Figure 4.3: Importance of launchings 30

Figure 4.4: Overall Ratings of students 31

of 55




ABSTRACT

This study involves discovering the effectiveness of the

campaign strategies of the Theresian Student Council in launching

their projects and announcements. The significance of this study

is to help not only the Theresian Student Council but also the

Administration in their ways of employing their projects and

announcements efficiently in school. This study has been done

through using an experience survey, an in-depth interview, an

observation and a focus group discussion. This study used the

Kolmogorov-Smirnov test as their statistical tool to be able to

acquire the result of the problem. Upon using these tasks,

methods, techniques and tools, it becomes clear that there are

significant differences between the responses of the students

depending on the campaign technique that the Theresian Student

Council has employed. Through showing that the campaign

techniques that the Theresian Student Council implements greatly of 55




affect the responses of the students, this study will be able to

help the future Theresian Student Council to organize projects

and launchings with the improvements from this year.

Chapter 1

I. Background of the Study

Leadership is imminent in every school or student body.

These leaders have every intention of making the

institution better and on serving the greater community.

It is seen that through the projects that they implement

help them assess if they have become good leaders in

of 55




serving their constituents. In St. Theresa’s College

Quezon City, participation in the different projects are

varied. Different styles and strategies can be seen from

the way they approach the student body on encouraging

these projects.

Theresian Student Council projects often require

launchings and grand openings. If they do not make grand

openings or launchings they usually announce through the

public address system their plan of action to the whole

community, not just the students. The Council strives to

capture the attention of the whole body to be able to

implement their desired project effectively. This study

helps see if different styles affect the opinion,

information and level of participation of the public.

Values inculcated within the announcement or presentation

would be observed if the students really do embody these

values and if the students and the people are encouraged

or are inspired by the presentation on emulating these

positive attitudes that could help boost morale.

Interest of the students towards the project launching

can determine the effectiveness of the project or its

application because acquiring the interest of the

of 55




students in certain projects through the launchings and

campaigns would increase the likeliness of getting more

people to join in on these launchings.

Furthermore, communication which has played an

important role in the formation of relations within the

community is now posted as a probable or potential source

of power in order to give light to the different

behaviors of the students and the projects proposed by

the student council. Now the question is, which campaign

style is the most effective and best way for the student

body to be informed of such projects and announcements,

or is there a better way in order to satisfy the thirst

for knowledge, participation, values and entertainment of

the students?

II. Statement of the Problem:This study was conducted to investigate the preference

of the different campaign strategies conducted by the

Theresian Student Council on the project launchings and

announcements.

Specifically, the study attempted to answer the following

questions:

of 55




1. How do the students respond to the campaign of the

project launchings and announcements?

1.1 Does their level of interest increase in the

project?

1.2 Does their level of participation increase?

1.3 Are they encouraged to embody and emulate

Theresian Values presented in the humorous

launchings or announcements?

2. How effective is the way the Theresian Student Council

members handle or communicate the launchings and

projects to the Student body?

3. What suggestions from the student body would be proper

or fitting for the student council members to apply in

their next project launchings or announcements?

III.Assumptions:Specific Problem:

How do the students respond to the campaign of the

project launchings and announcements?

Implicit (Unwritten Assumption):

of 55




Students respond differently in projects depending on the

campaign strategy utilized by the Student Council

Specific Problem:

How effective is the way the Theresian Student Council

members handle or communicate the launchings and projects

to the student body?


One of the factors of a project being successful is the

successful communication between the students and the

student council. The successful communication may include

humor and values.

Specific Problem:

What suggestions from the student body would be proper or

fitting for the student council members to apply in their

next project launchings or announcements?


The interest of the students would affect them listening

to the project launchings and therefore help in the

communication between the council and the students.

Suggestions from these students would help increase the

of 55




success since their interests may determine the proper

campaign strategies to use.

IV. HypothesisOperational Hypothesis:

These is a significant difference when it comes to the

response of the student body towards the Theresian

Student Council projects whenever they use means that

interest the student body.

Null Hypothesis:

There is no significant difference when it comes to the

response of the student body towards the Theresian

Student Council projects whenever they use the means that

may or may not interest the student body.

V. Significance of the Study

This study is a significant endeavor in promoting

Theresian values as well as moral ethics and principles

in the Theresian Community and holistic growth of its

members. It is also beneficial to the leaders of the

Theresian Student Council, its moderator and more

importantly, the Administration when they employ

effective projects and announcements in the school

of 55




setting particularly in promoting different concepts

related to the environment, the advocacy, and especially

to the Church as the center of St. Theresa’s College,

Quezon City’s curriculum. By understanding the effects,

benefits, and disadvantages of the effects of different

campaign strategies and means on the perception of the

community, the spearheads are ensured a successful

campaign for their projects and/or announcement.

Moreover, this research provides a basis on how to

evaluate the performance of a certain project in

accordance to the awareness of the Theresian Student Body

and other personnel.

Furthermore, this study is helpful to the Theresian

leaders in training and informing them in the area of

effective advertising principles specifically, the

campaign strategies and means used by the Theresian

Student Council in launching and fulfilling their

projects, its objectives and strategies. It also serves

as a future reference for researchers such as research

elective students and other science research students on

the subject marketing research. And importantly, this

research helps educate the Theresian Community in

deciding on whether a project is really promoting well

of 55




thought of values or is just an avenue to promote one’s

self interest.

VI. Scope and Delimitations of the StudyThe study focused on the preference of the students

when it comes to the campaign strategies of the Theresian

Student Council projects and announcements. The scope of

the study was the reaction and participation level of the

Theresian Community to the Theresian Student Council

projects and announcements. It was a concern that the

values of the projects and announcements being promoted

were learned and lived out or not by the Community. This

included the effectiveness of the strategies on upholding

the values, principles and ethics through the public

address system announcements. The study focused on the

whole Theresian Community itself. The study covered the

perception of the Theresian community on the values

taught in the Theresian Student Council projects.

The study did not cover the level of participation of

other members of the Theresian Community like the Support

Services Group or Maintenance. It did not include

campaigning means that would make the Student Council

spend money in order to make the students aware of the

different projects or launchings.

of 55




VII.Definition of TermsValues – Values can be defined as broad preferences

concerning appropriate courses of action or outcomes. As

such, values reflect a person’s sense of right and wrong

or what “ought” to be.

Communication – Communication is the activity of

conveying information through the exchange of thoughts,

messages, or information, as by speech, visuals, signals,

writing, or behavior. There is communication when both

parties are at a common understanding.

Influence –The capacity or power of persons or things to

be a compelling force on or produce effects on the

actions, behaviors, opinions and etc.

Theresian Student Body – The Theresian Student body is

comprised of the High School students of St. Theresa’s

College, Quezon City.

Theresian Student Council – The Theresian Student Council

are members of the High School community of St. Theresa’s

of 55

http://en.wikipedia.org/wiki/Information




College Quezon City. They were elected by the Student

body of St. Theresa’s College ,Quezon City.

Project Launchings – The project launching is the action

wherein the Theresian Student Council debuts the project

to the whole Theresian Student Council. Usually, the

project launchings are presented in a creative manner

that would help increase the participation and awareness

of the students.

Campaign Strategies- Campaign strategies are a series of

activities that apply public speaking and demonstrating

to attain the goal of the people or community. Some of

the examples are advertising campaigns and political

campaigns.

Fulfillment- Fulfillment can be defined as an

accomplishment of task or projects.

Participation – The act of taking part or sharing in

something; specifically in the projects proposed by the

Council.

Awareness – Having knowledge of the happenings around the

area.

of 55




VIII. Variables

A. Independent Variables

1. Campaign strategy

The campaign strategies to be used in implementing the

Theresian Student Council projects greatly affect the

responses and reactions of the Theresian Community. The

strategies used will yield certain effects on the

respondents' participation in the project, and gain

certain values within them. To determine which strategy

is the most effective, the researchers will have to

measure the participation level and the consistency of

the values gained if any.

2. Projects implemented by the Theresian Student Council

The projects implemented by the Theresian Student

Council may or may not capture the Theresian Community's

interests. Some of the respondents, if the project is

not within their interests, may completely ignore the

project despite the campaign strategy used. However, the

campaign strategy must be able to accommodate that

possible ignorance by capturing the attention and

of 55




interest of the respondents through the delivery, which

the project alone cannot carry out.

B. Dependent Variables

1. Values gained

The values that can be gained through the projects will

depend on the magnitude of impact on the community. These

values will help reach the objectives of the research

because the consistency of the values gained and lessons

learned suggests how the respondents reacted toward the

project and its message. The values will only be

consistent within the community if and only if they can

fully comprehend why they are doing such projects and

accustom themselves to do it even outside of school.

2. Personal preferences or interests of respondents

The personal preferences or interests of the respondents

may have an effect on their participation in the

projects. This is because the greater the interest of

the student body towards the campaign launching, then

the more likely it is for them to

of 55




3. Participation level of respondents

How much the respondents do or act on the projects will

determine their participation levels. This will be

adequately useful for the research because these

participation levels can help determine if the campaign

strategy or the project made an impact on the

respondents. The impact must be of enough magnitude to be

able to encourage the students to start, and continue all

throughout, participating in the project.

C. Controlled Variables

1. Respondents

The respondents are considered controlled variables

because the researchers will be getting most, if not

all, of the data for the research from these people. The

data they will be gathering will come from the same

group of people. This will help facilitate the gathering

of data, as well as the observations that can be made by

the researchers on the progress of the respondents in

terms of participating and living out the message of the

project implemented.

of 55




D. Extraneous Variables

1. Schedule of respondents

The respondents may or may not be busy, and they might

use this as the reason behind their level of

participation. This is an extraneous variable because

the dedication of the respondent can be seen here. The

respondents will find even the shortest of time to

participate if they really are serious about wanting to

participate. Also, the projects implemented by the

Theresian Student Council always seem to have little

ways in which you can participate in it. In this case,

therefore, a busy schedule is not a a valid excuse to be

made by the respondents.

Chapter 2

I. Review of Related Literature

of 55




According to Brightman in his book entitled Person and

Reality: Introduction to Metaphysics, values are ideals and

principles by which man lives. Value means whatever is actually

liked prized esteemed, desired, approved and enjoyed by anyone at

anytime. Hence, value is an exciting realization of one’s desire

that could help form a person’s principles and ideals.

Recent developments in the Philippine educational system

give unprecedented emphasis on value education in the curriculum

and these provide an opportune means of establishing direct

linkages between catechesis and value education, particularly in

Catholic Schools. (Bautista, 1989).

The statements above prove that in Catholic schools like St.

Theresa’s college, Quezon City values are continuously inculcated

in students through different ways not only in the classroom set

– up. The institution tries to establish direct linkages of

values in the student’s daily activities like the project

launchings. The project launchings of the Theresian Student

Council may help form the values of the students so they will

become better individuals. Since the values are the ideals and

principles by which man lives, it is likely that as the projects

are launched in a humorous and value filled way, the students

will be able to emulate and adapt to this set – up.

of 55




Through influence and the correct use of language, you can

ultimately get the audience to trust and feel favorably disposed

towards them (Borg, 2008). Trust is vital when it comes to the

relationship between the student body and the council. Through

trust and the right influence, the students may see in a better

light the purpose of the projects and the students may be

predisposed on the project at hand and support it more.

Communication has purpose, when people communicate with each

other they create a serious or trivial purpose. We communicate to

develop and maintain our sense of self, we communicate to meet

our social needs, we communicate to develop and maintain

relationships, we communicate to exchange information and we

communicate to influence others. (Verderber, 2009).

Communication is vital in order to meet the needs of both

parties halfway through. One of its many purposes is to influence

others and exchange information which is vital in project

launchings of the Theresian Student Council. Therefore,

communication is important in order to perform a presentation

that is value filled, informative and is useful to the student in

terms of personality, morals and principles.

Even the most brilliant strategy is worth nothing if it

isn't executed well, especially by your front line (Gallo, 2010)

From this statement we can see how planning and strategizing the

of 55




projects for the Theresian Community is not enough. Execution is

the key in order to fulfill and promote Theresian values. Correct

execution and strategies are the only way in order to continually

gain support from the projects, for the betterment of all.

In the movie A Thousand Words, Jack McCall, a literary agent

was forced to pick and choose a few words that he would use for a

lifetime as a curse, due to this, communicating with others

became difficult and it only left room for misunderstanding. In

order to end the curse, a guru tells him to make peace in all of

his relationships. With just one branch of leaf left (each leaf

symbolizes one word he could use), he was willing to do anything,

even to reconcile with his father with whom he had issues with.

Jack, realizing that this is the relationship that needs the most

mending, goes to visit his father’s grave. Jack utilizes the last

three leaves of the tree with the words, "I forgive you.” This

became the turning point of how communication, whether through

words and actions has proven to be vital when it comes to

connecting with other human beings. Robbins, B. (2012). A

Thousand Words. DreamWorks Skg.,

The movie has proven that communication plays a vital role

in understanding one’s situation and in increasing the

effectiveness of a message. Therefore, communication is really

important in serving the purpose for which it was planned or

of 55




designed. It is shown that like Jack, one’s participation and

support towards the action increases once his interest is

captured by a message delivered through a strategy that he saw

was effective and that the situation needed.

Giving one’s attention can be perceived through getting the

participation of your audience. Interest proves how much one is

willing to participate in a program or project. It is measured by

how effective one’s strategy is in capturing one’s interest.

Therefore, the effectiveness of a project is determined by one’s

utmost participation and this can be achieved by capturing one’s

interest.

of 55




Chapter 3 : Methodology

This chapter seeks to be a guideline with the

specific components such as tasks, methods, techniques

and tools for studying the effectiveness of the campaign

strategies and means used by the Theresian Student

Council in launching and in fulfilling their projects.

The goal of this study is to be able to know the opinions

of the student body, how they behave towards the

different TSC projects in terms of participation and how

to improve these said projects for the fulfillment of the

goals of the school. In order to accomplish this goal the

following techniques was used by the researchers to

gather data for the study: 1. Survey, 2. Observation and

3. Focus Group Discussion.

of 55




A survey was conducted to the Students and the

Student Council of St. Theresa’s College Quezon City. 6

Students from the 7 electives were chosen by the

Researchers as their respondents. These students answered

the surveys during a given time period. This survey

contained questions on their thoughts about the

effectiveness of the campaign strategies and means used

by the Theresian Student Council in launching and in

fulfilling their projects. This served as a guide for

what the reactions of the students in the different

campaigns and launchings.

The survey assessed if the campaign strategies in

the past were effective. It also included what made it

appealing and what made it less appealing for students

to join or participate in the said projects and if they

learned any value or morals in the project. The survey

was constructed through positive wording that helped

encourage and motivate the respondents to answer

of 55




further. Positive wording included “Have you noticed the

creative campaigns of the Theresian student council?”

and not negative phrasings like “The TSC has been

ineffective, shade yes or no.”

This action research was also accomplished through

another form of gathering data –observation. The

researchers observed the student body on how they reacted

to the projects based on how effective the campaign

strategies and means used by the Theresian Student

Council in launching and fulfillment of their projects

are. This observation included the act of receiving

knowledge of the outside world through the senses.

Lastly, the group also used focus group discussion

which is an interview, conducted by a trained moderator

among a small group of respondents. The interview was

conducted in an unstructured and natural way where

respondents were free to give views from any aspect. It

is also form of qualitative research in which a group of

of 55




people are asked about their perceptions, opinions,

beliefs, and attitudes towards the effectiveness of the

campaign strategies and means used by the Theresian

Student Council in launching and in fulfilling their

projects.

I. Comprehensive Flow of the Focus Group Discussion:

A. The Importance of a Focus Group Discussion in the Study

This focus group can help the TSC know what catches the

interest of the student body that would be the stepping stone to

a more effective project. This can help the TSC develop projects

that would be beneficial and advantageous to the school. Through

this focus group we can also get information as well on how the

students reactions and perspectives in the current projects.

In this focus group discussion, the respondents were asked

about their perceptions, opinions, beliefs, and attitudes towards

the effectiveness of the campaign strategies and means used by

the Theresian Student Council in launching and in fulfilling

of 55




their projects. Questions were asked in an interactive group

setting where participants were free to talk with other group

members.

This focus group discussion sought to gain knowledge about the

effectiveness of the campaign strategies and means used by the

Theresian Student Council in launching and in fulfilling their

projects by interviewing a group of people directly affected by

the issue. The Focus group data gathered was used to collect

information for many purposes, such as conducting a needs

assessment or evaluating a program in context of the action

research presented. It also sought to explore the depth and

nuance of opinions regarding the launchings of the Theresian

Student Council. It also sought to understand the differences in

perspectives of the influence of the opinions or behavior of the

respondents. It also sought to test the reactions of the

respondents to actual or proposed launchings of the Theresian

Student Council. In conclusion, this focus group discussion aimed

to add different strategies or means to further improve the

launchings of the Theresian Student Council through the response

of the Theresians to their different launchings.

Objectives of FGD:

- To reaffirm the results and to add more data to the gathered

information through the different surveys.

of 55




- To gather insights and suggestions from the Group that would

help benefit the study.

- To help analyze the different situations that require

launchings and interpret them accordingly.

B. Discussion Guide:

Table 3.1: Focus Group Schedule

Title To Do

Getting Started To discuss the focus group

schedule

To introduce the goals of

the discussion for better

and common understanding

Introduction To introduce and define

the topic

To clarify the operational

definitions of terms

included in the topic

(e.g. Theresian Community,

of 55




Theresian Student Council,

campaign strategies)

To give the purpose of the

discussion

Importance To explain the projects

and their importance

To acquire input from the

respondents of their ideas

about the projects

Further Deepening of Respondent

Knowledge

To ask for examples of the

projects

To give statements about

the importance of such

projects

Observation To observe the reactions

of respondents to the

given examples of projects

and importance

To ask about the of 55




observable attitude of the

Theresian Community during

launchings of the projects

To inquire opinions on the

campaign strategies of the

Theresian Student Council

for the projects

Finalizing and Wrapping up To summarize the

discussion

To mention important

points made in the

discussion

To thank the respondents

for allotting time for the

discussion and for giving

their input on the topic

at hand

of 55




Questions:

1. When does something catch your attention?

2. Do these instances hold true for Launchings as well?

3. What do you know about the Theresian Student Council

projects?

4. Do you think they require launchings that would catch

your attention? Why?

5. Go back to your previous years or previous experiences,

what has been the most attention catching, effective and

memorable project for you? Tell us your experience.

6. Did the project being memorable and attention catching

contribute to your participation?

7. What type or forms of launching do you like? Eg. Dancing,

acting, dispersing of posters and etc.

8. Let’s say these launchings are successful, you liked the

project and the launching. Do you immediately take part

in the project?

9. What if the launching did not catch your attention at

all, would you still actively participate?

10. Have you seen values inculcated in the projects and

launchings?

of 55




11. Can you tell us an experience where a TSC project

helped you or made you reflect about your ways?

12. What are some of the techniques in launchings that you

can suggest to the TSC?

C. Screener’s Guide:

Those qualified to be respondents for the focus group were

those part of the Theresian Community, excluding those who are

already part of the Theresian Student Council. The respondents

were those who have already witnessed or those who are currently

witnessing the launching and enforcing of the projects of the

Theresian Student Council. This is why the researchers chose

respondents who were knowledgeable enough and were able to help

in the formation of this research. Respondents were chosen based

on reliability and their experience and with this Judgmental

Sampling was used.

The respondents were chosen by the researchers. They were

chosen based on the researchers’ knowledge about the schedule of

the person. If the researchers knew that a person has a busy or

of 55




hectic schedule, or if the person has heavy work load, they were

not chosen for the focus group so as not to add to the things

they have to do already. That is why the technique of Convenience

Sampling was used.

Chapter 4: Data Collection and Analysis

A. Data Results from Survey:

Total Number of Respondents: 42

1. How often do you hear about Student Council projects?

Everyday 4Once a week 12Once a month 26

Table 4.1: Question #1

2. Do you like the way the TSC present their projects?

Very much 4So far, so good 27It’s okay 11Not at all 0


3. Do you willingly participate in the projects of the Theresian Student Council?

Very willingly 5

of 55




Much willingly 16Willingly 14Not so much 6Not at all 1


4. How do you take part in these projects?

Monetary Donation 5Participation in School Drives

39

Others 1Table 4.4: Question #4

5. Do you see underlying values in every presentation?

Always 23Sometimes 19Never 0


6. Do you see the relevance of these projects that are launched in practical ways of life?

Always 24Sometimes 19Never 0


7. Do you gain underlying values in these launchings?

Yes 36No 6


8. Are launchings important for every project? of 55




Yes 42No 0


9. On a scale of 1-10 rate the effectiveness of the way the projects were launched, 1 being the lowest and 10 being the highest

1 02 03 14 05 06 17 128 229 610 0


10. With the way projects were launched, have you encouraged yourfellow constituents to participate in those projects beforehand?

Yes 31No 11


B. Analysis of Data:

of 55




How often do you hear about Student Council projects?0

10

20

30

Frequency of Hearing about the Launchings

Everyday Once a Week Once a Month

Figure 4.1: Frequency of Hearing Launchings

According to the data that has been gathered through

the surveys, Theresian students generally hear about

projects once a month. This then leads to the next question

which asks whether or not they like the way the Student

Council presents their projects. The answers vary between

finding it average and above average. This can lead to the

analysis that the students find these launchings and

projects typical and somehow usual already. This was proven

by the answers to the 3rd question which asked about their

willingness to participate in projects, showing that in the

degree of willingness they are just willing to participate,

as shown in Figure 4.2 below.

of 55




Do you willingly participate in the projects of the Theresian Student Council?05101520

Willingness to Participate

Very willingly Much willingly WillinglyNot so much Not at all

Figure 4.2: Willingness to Participate

Based on the responses the students usually participate

in school drives that were presented to them but it’s not

frequent that they see the values and the importance of

these projects to their practical lives. Their level of

social awareness is low according to the negative responses

in the survey but they claim to gain values and that

launchings are vital to every project. These launchings are

vital because of the following reasons, first because it

gets the people’s attention, second, it makes the students

aware of these said projects and third, to know more about

the background and purpose of the project. These reasons

proved how in the eyes of the students, launchings are

important. Refer to Figure 4.3.

of 55




Are launchings important for every project?01020304050

Importance of Launchings

Yes No

Figure 4.3: Importance of launchings

On a rating scale of 1-10, 10 being the highest and 1

being the lowest the average answer of the students that

rated the effectiveness of the project is between 7-8. This

proves how the students give value to the way the launchings

are and yet there could still be room for improvement.

01020

Ratings

Always

Figure 4.4: Overall Ratings of students

of 55




The students found the launchings and projects more

effective when the Public Address system is used. Moreover,

they would prefer it if there were posters to constantly

remind every class and even more spacious areas to be used

in launchings like the covered court, so that the whole

student body would be able to witness it. But, the most

prominent suggestion and comment was that the student body

requested a website or videos that could be posted online to

further promote these projects. It has been seen through the

bandfests (according to the surveys) that through online

promotion, people actively joined and was encouraged to join

in on the projects.

C. Statistical Test used: Kolmogorov – Smirnov TestCritical D: 0.209853

5. Do you see underlying values?

Response

proportions

Cumulative proportions

Always 23 0.547619048

0.547619048

Sometimes

19 0.452380952

1

Never 0

of 55




42 Table 4.11: Proportions and Responses for Question 5

7. Do you gain underlying values?

Response

proportions

Cumulative proportions

Yes 36 0.857142857

0.857142857

No 6 0.142857143

1

42 Table 4.12: Proportions and Responses for Question 7

D0.3095

240

Table 4.13: D Values for Question 5 and 7

6. Do you see the relevance of these projects that are launched in practical ways of life?

Response

Proportions

Cumulative Proportion

Always 240.5714285

71 0.571428571

Sometimes 18 0.4285714 1

of 55




29

Never 0

42

Table 4.14: Proportions and Responses for Question 6

8. Are launchings important for every project?

Response

Proportions

Cumulative Proportion

Yes 42 1 1No 0 0 0 42 Table 4.15: Proportions and Responses for Question 8

D

0.428571

1

Table 4.16 D values for Questions 6 and 8

2. Do you like the way the TSC presents their projects?

Response

Proportions

Cumulative Proportions

Very much 4 0.095238095

0.095238095

So far, so good

27 0.642857143

0.738095238

It's okay 11 0.2619047 1

of 55




62Not At All 0 0 42 Table 4.17: Proportions and Responses for Question 2

3. Do you willingly participate in the projects of the Theresian Student Council?

Response

Proportions

CumulativeProportions

Very willingly

5 0.119047619

0.11905

Much willingly

16 0.380952381

0.5

Willingly 14 0.333333333

0.83333

Not so much 6 0.142857143

0.91769

Not at all 1 0.023809524

1

Table 4.18: Proportions and Responses for Question 3

D

0.02381

0.238095

0.166667

of 55




0.02381

0

Table 4.19 D values for Questions 2 and 3

D. Interpretation of the Statistical Test Result

Since the acquired D value from all of the questions

are greater than the critical D value, this would mean there

is a significant effect and difference when it comes to the

reaction of the students in launchings. You can see a great

difference in the questions that ask of the relevance and

importance of launchings. This means that the students are

aware of the charities that help the projects and the

different causes it stands for. On the other hand, when it

comes to the willingness to participate, the way the

students like the launchings and the underlying values that

could be gained, the results stand in an almost equal

ground. This would mean that there are some students who

participate actively but sometimes participate and sometimes

do not. This would mean there is inconsistency in the

student’s participation in these kinds of endeavors proposed

by the Student Council.

of 55




Chapter 5: Conclusion

Based on the survey and interviews the research team

conducted, the results were able to help determine if the

students are able to see the underlying values held inside each

launching. The survey also helped prove and determine if the

launchings done by the Theresian Student Council are able to help

in the participation of the projects.

The results that were gathered showed how launchings are

vital to every project because it serves as a way to inform the

students of the mechanics, catch the attention of the student

body and to encourage the students to take part in this project.

According to the results of the Kolmogorov-Smirnov test that

was taken and the analysis of the interviews and surveys, we

accept the operational hypothesis that there are significant

differences between the responses of the students depending on

the campaign technique that the Theresian Student Council has

utilized.

of 55




This was proven through the answers of the respondents when

they agreed that launchings help the students be informed and

this is the first stepping stone to capturing the interest of the

students and later on encouraging them to participate. The

statistical tool used, the K-S test had proven that the students

are aware of the project launchings but it is not enough to

attract their attention because there are inconsistencies in the

council when they try to capture the interest of the student

body.

Overall, the study has verified how it is vital that the

Student Council should try to launch projects in other creative

ways because the launching style of just using the mic to

announce the project is not just enough anymore. Some may think

it’s still effective but it’s already been overused. Most of the

respondents feel that it is through being informed of different

projects that they are able to see who they help in charities and

through helping charities, their values are boosted and shown

because they try to help out of sincerity. Now this shows that

of 55




the launchings can affect many factors, the success of the

project, the participation and whether or not it would help in

the value formation of Theresians.

Chapter 6: Recommendation

of 55




The study conducted is recommended for the Theresian Student

Council to use in order to address the needs and preferences of

the students regarding project launchings and presentations. They

are advised to adjust their means of presentation of the projects

in such a way that the students will find them interesting,

interactive, humorous and attention catching. Since the members

of the council are also part of the student body, they are

probably also aware of the kind of sense of humor that this

population has. Therefore, the humor by which the students will

be enticed can easily be fashioned by the officers of the

council. These ways may include jokes, dances, etc.

Furthermore, the researchers recommend better advertising

for the projects to make the whole student body fully aware of

each and its details. This has come to be a recommendation to

address the lack of awareness and short attention span of the

students during the launchings. Because of this, the researchers

suggest that the council create posters and flyers to be placed

or given out around the school in order to spread the news about

the projects launched.

The involvement of students in the project presentations has

been observed to be one of the factors affecting their level of

participation. Consequently, the Theresian Student Council should

of 55




be able to make use of this factor in their favor. The

researchers suggest that the council select different people for

each presentation to widen the number of students involved in

promoting the projects of the Theresian Student Council. Also,

doing so will provide a variety of performances and presentations

from the council because selecting different students would mean

they also have different capabilities in presenting or performing

certain tasks.

Lastly, the students have found interest in projects

such as the bandfest because the council was able to present it

in a creative way on the internet. Thus, the researchers suggest

that the council cope with the advancement in technology by

having a website of their own to post announcements and details

about the projects.

of 55




Appendix:Sample Survey:

The Research elective class hasbeen conducting studies in

helping with the development of the school. In line with this, we are requesting for your time, for you to answer this survey. We hope you can

answer it honestly so that the results will be accurate and precise.

-Group4 IV-5

Name:

Year and Section:

Elective:

of 55




Answer the following questions by putting a checkmark on the space provided that correspond your answer.

1.) How often do you hear aboutStudent Council projects?( ) Everyday ( ) Once a week ( ) Once a month

2.) Do you like the way the TSCpresent their projects?( ) Very much ( ) So far, so good( ) It’s okay ( ) Not at all

3.) Do you willingly participate inthe projects of the TheresianStudent Council?( ) Very Willingly ( ) Much Willingly ( ) Willingly( ) Not so much ( ) Not at all

4.) How do you take part in theseprojects? ( ) Monetary donation ( ) Participation in School Drives ( ) Others (Pls. Specify: ________________)

5.) Do you see underlying values inevery presentation?( ) Always ( ) Sometimes ( ) Never

6.) Do you see the relevance of theseprojects that are launched inpractical ways in life?( ) Always ( ) Sometimes ( ) Never

7.) Do you gain underlying values inthese launchings?( ) Yes ( ) No

8.) Are launchings important forevery project?( ) Yes ( ) No

Why? ________________________________________

9.) On a scale of 1-10 rate theeffectiveness of the way theprojects were launched, 1 beingthe lowest and 10 being thehighest.( ) 1 ( ) 2 ( ) 3 ( ) 4 ( ) 5 ( ) 6( ) 7 ( ) 8 ( ) 9 ( ) 10

10.) With the way projects werelaunched, have you encouraged yourfellow constituents to participatein those projects beforehand?

( ) Yes ( ) No

Among all of the campaign strategies done like announcing it on the mic, dispersing posters and etc., What was the most effective?

_________________________________________________________________________________________________________

Comments/ Suggestions to help improve the launchings:

__________________________________________________________________________________________________________

Thank you for participating in this survey!

Group 4 IV5 10 Cruz 11 De Guzman 14 Esquejo 32 Pilar 40 San Juan 41 Santos

of 55




Work Cited List:

Brightman, E. (1995). Person and Reality. Rex Printing Company: Inc.

Bautista, A. (1994). Values Education in Religious Education. Rex Printing

Company: Inc.

Borg, S. (2006). Teacher Cognition and Language Education: Research and

Practice.

Books en Ltd: King’s Lynn Norfolk

Verderber, K. (2010). Communicate! Thirteenth Edition. Nelson Education,

Ltd.

Gallo, A. (2010). Making Your Strategy Work on the Frontline. Harvard Business

Review.

Robbins, B. (2012). A Thousand Words. DreamWorks Skg.,

of 55

Science Action Research Chapters 1-6 (REVISED FINAL COMPLETE)

Documents

Transcript of Science Action Research Chapters 1-6 (REVISED FINAL COMPLETE)