ROFISAH BT MOHD SADRI DL1310644

ASSINGMENT MARKETING

MARKETING PLANZANALIZA BT ABDULLAH DL1318468

ROFISAH BT MOHD SADRIDL1310644

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Armada ` X ` servicess & trading

Armada X Services & Trading

( Formerly Know as Zul Hanif Ent )

Prepared by :Zul Hanif Bin Othman

012-4563439

[email protected]

No 8 , LPA 3 , Taman Pinggiran Alma , 14000, Bukit Mertajam , Pulau Pinang. Tel : 012-4563439 E-mail [email protected]

TABLE OF CONTENTS TITLE M / PAGE

I) Prologue piper

II) Motto, Mission, Vision Introduction Purpose of paper Business background Background owner

1. Scope of business 1.1 Business Activities 1.2 Potential business

2. Program management 2.1 Structure of the organization / management 2.2 Roles and responsibilities 2.3 Strategies for managing

3. Marketing Plan 3.1 The main target 3.2 of the Plan 3.3 The price offered 3.4 Service Strategy

mailto:[email protected]


4. The Technical Plans / Services / Marketing 4.1 Flow chart

4.2 Service Strategy 4.3 The way forward

5. Financial 6. Caps & Justification


Armada ` X `Services & trading

Prologue piper

Assalammualaikum / Peace

In conjunction with this is my opportunity to express my appreciation to the sir / madam as the willingness to take the time to review the paperwork (business plan)

As a high dream hopes to tap into a service-based business arm of cleaning ( washing carpet / rug ) and space / premises, armed with the experience and guidance of a friend ( mentor ) who has long been made in this field in a spirit burner and track and border to face the challenges of entrepreneurship is .

At the end of this speech, I would like to thank the lord / you for the willingness to evaluate my paperwork (Armada ` X ` Services & Trading) submit to the sir / madam.

It is our hope that the taller the sir / madam can provide appropriate assistance to the Armada ` X ` Services & Trading entrepreneurship in the face of this , especially in terms of financial capital ( the main problems faced by entrepreneurs / businessmen )




MOTO

"Customer satisfaction is our top priority"

MISSION

Armada ` X ` Services & Trading conducted research / monitoring of the area we want to tap in and get a response / feedback positive response - less competitors) . Along with the number of mission / goals are set as a guide.


To make the Armada ` X ` Services & Trading. As the top seed in the service.

To make the Armada ` X ` Services & Trading. As an option a well established company , reliable, and able to win customers in line with the mission of " Customer Satisfaction Our Satisfaction "

To make the Armada ` X ` Services & Trading. As one of the best clients in the areas of business space cleaning

VISION

To make the Armada ` X ` Services & Trading. As an absolute favorite by the institution of the mosque (the primary target ) to resolve / alternative to carpet the less savory taken for points (dirty ) as well as the high cost to replace with new

Page 02No 8 , LPA 3 , Taman Pinggiran Alma , 14000, Bukit Mertajam , Pulau Pinang. Tel : 012-4563439 E-mail [email protected]


INTRODUCTION

1.0 Name - Armada ‘X’ Services & Trading


2.0 No Registration - PG 0330789 –H

3.0 Status - Is a 100 % Bumiputra company owned tungal(No - friend kogsi )

4.0 Nature of business - Centric business services ( carpet cleaning detergents /Space )

5.0 Address - No. 8, Lorong Pinggiran Alma 3Taman Pinggiran Alma14000 Bukit MertajamPulau Pinang

• Note - please refer to the appendix (Sign -commerce SSM )

6.0 The owner's name - Zul Hanif Bin Othman

7.0 Position - Manager

8.0 Address - No. 8 Lorong Pinggiran Alam 3Taman Pinggiran Alma14000 Bukit Mertajam

Pulau Pinang

9.0 No tel ( h / p ) 012-4563439

10.0 E -mail - [email protected]

11.0 Race / religion Malay / Muslim

12.0 Marital status Married

13.0 Work experience Company Name: Global Support (M) Sdn BhdJob - Line LeaderPeriod - 1995 - 1998

13.2 - Company Name : Alcatel Network Systems(M) Sdn BhdJob - TechnicianPeriod - 1998 – 2005

13.3 - Company Name: True Self- Enterprise Job - Assistant Manager

Period - 2005 - 2008 2008 - present - running own businesses




PURPOSE OF PAPER

The main purpose of this paper is provided as a procedure habits and explain in more detail coveringaspects of management, marketing, service, future plans and finances of the host . This application will be used as financing fixed assets and working capital.

SCOPE OF BUSINESSBusiness activities are carried out based on (cleaning service) Cleaning service area / premises anddry carpet / rug the main target institutions Mosque ( the right choice - 100 % install carpet ) amongthe other institutions being targeted are

- Mosque ( the primary target ) - Prayer - Hall - Hotel - Private companies - Partition (based fabric) - Chairs ( cloth -based ) - Carpet home ( viewed in research & monitoring ) - Service car wash cushion ( for the future )

POTENTIAL BUSINESS

Based on the analysis and study in some detail, this line of business has a huge potential for growthbecause it is less competition in this business area.

1.2.2 Through the continuous efforts of the Fleet `X` services & trading. Believe that this servicewill

get a good response.

1.2.3 The economy continues to grow exponentially and awareness of Muslims who practicethe noble

donation every time you run the obligations of worship (referring to the institution of themosque)


1.2.4 Through the addition of a larger round of capital, the Fleet `X` services & trading. Believewill be

able to penetrate not only to Andhra Pradesh alone, but to state - state.



2. MANAGEMENT PLAN

2.1 MANAGEMENT STRUCTURE

Because this line of business over the concept of service, and requires employees fairly limited (less)allows the company to lower operating costs as the beginning of an organizational structure is asfollows:




2.2 FUNCTIONS AND RESPONSIBILITIES

Owners of the Armada` X ` Services & Trading has made a set of guidelines intended to facilitate theadministration (at the beginning of the owners will conduct all activities of the company.

2.3 MANAGEMENT STRATEGY The management and staff are good business and systematic very important in efforts to developbusinesses which are as follows

2.3.1 * Establish proper management methods (100 % owner initial involved)2.3.2 * wearing uniforms (uniforms - were available)


2.3.3 * Applying discipline while on duty (through work sheets @ SOP - following standardsof operation2.3.4 * Take care workers to ensure warmth / good relationship

* Note owners will be working together to ensure that all activities of the company will be up and running line with the mottoof "Customer Satisfaction is Our Priority" .



3 . MARKETING PLAN

TARGET 3.1 HOME


The company ` X ` Armada & trading services . has targeted a mosque - the mosque as the maintarget ( the mosque institutions with surplus funds through fundraising Friday - based on theinformation displayed in each mosque Friday @ return collection ) in line with the company'sArmada` X ` services & trading. been trying to get information about the mosque - a mosque inPenang

3.2 MARKET SIZE

* Religious Department Pulau Pinang (JAIPP) was the management of mosques and prayer under thesupervision of the Islamic Foundation of Penang and fully monitored by JAIPP

* Management is shared with a number of counties

DISTRICT OF MOSQUE ITEM

a) Any unhampered Central District ( SPT ) 46b ) District south Seberang Perai ( SPS ) 24c ) Northern Seberang Perai District ( SPU ) 71d ) Southwest District (BD ) 25e ) Eastern District ( TL ) 34

The company Armada` X ` Services & Trading fully deal with the management of the mosque (andtherefore the company has managed to retrieve important information and facilitate the deal ) .

a) The name of the mosqueb ) Address of the mosquec ) Name of Chairman of the mosqued ) Address of Chairman of the mosquee ) No mobile Chairman of the mosque .




3.3 PRICE OFFERED

The company's fleet `X` trading & services. has targeted the mosque as the main target, along withthe offered price is very affordable and low market prices over the same competitor in this line ofbusiness, according to the concept adopted by the company of "WIN - WIN" – earned same profit.

4. PLAN TECHNICAL/SERVICE/MARKETING

4.1 FLOW CHART

Note * WOS - Work of sheet / please refer to the appendix



4.2 STRATEGY SERVICE

5 . FUTURE PLANS

To merelisasikan future plans the company requires a relatively large space to carry on these activities ( washing car cushion) to achieve this / these future plans of the company will carry out publicity / promotion involving

Target Actions


5.1 The individual vehicle owners - put ads in newspapers5.2 The owner of a self-drive rental car - talk to owner5.3 The association of taxi drivers - talking to the chief5.4 The association of taxi drivers - talking to the chief

promotion / publicity will reach out directly to potential customers through advertisements / pamphlets to be written into the newspapers (to discuss with suppliers with a certain rate ) and the company feels this is a very efficient method for the purpose of promoting the company.



FUTURE PLANS (continued )

Doing carpet cleaning services ( home )

promotion / publicity will reach out directly to potential customers through advertisements / pamphlets to be written into the newspapers (to discuss with suppliers with a certain rate ) and the company feels this is a very efficient method for the purpose of promoting the company.

Carry on the tile floor cleaning services .

Target ActionConstruction companies - discussTile installation contractor - discussIndividuals - put ads in newspapers

promotion / publicity will reach out directly to potential customers through advertisements / pamphlets to be written into the newspapers (to discuss with suppliers with a certain rate ) and the company feels this is a very efficient method for the purpose of promoting the




ATTACHMENT

• A copy of the Register Transactions

• List of mosques - mosques in Penang (breakdown by region)

• The complete set of message sent to the chairman - the chairman of the mosque

o Pamphlet / brief profile o A brief description of the Fleet `X` trading & services. o Sample quote


o Examples of such notification o Example invoice o Example pictorial report

• Work of sheets (WOS) / Standard Of Operation (SOP)

• The drawing room / premises proposed



The drawing room / premises proposed

20 feet 10 feet


20 feet Office space / business

Toilet

60 feet workroom

Guidance

- - Door- Main entrance- A place to store equipment

The company has identified a suitable location to conduct this activity.




Prayer and Mosques in the county - the county PenangNo Matter T. laut ( Tanjung

/ pekan )B.daya

( b.baru )SPU

( Bagan )SPU

( K.Batas )SPT SPS Entry

01 Masjid 35 26 29 44 47 25

02 Surau 106 45 53 101 123 60

Mosque information (Timur Laut)

No Mosque Name Mosque Address Name of the chairman

Chaiman address Entry

01 Masjid Acheh Jalan Langkawi 10460 p.pinang

Mohd fadzli b. Abd Wahab

No 4 Jln Terengganu 10400

02 Masjid Al – Malik Khalid

Pusat Islam USM Prof Madya Nasaruddin Bin Hj Mohamed Salleh

Pusat Islam USM

03 Masjid Al – Qadrie Jalan Zoo , Air Itam

Hj Mohamad Ali b . hj Mohideen

65 , Jln Pisang Nangka Kg Melayu

04 Masjid Alimsah Waley Lebuh Chulia Hj Idris bin Abdul salam

b-2-6 pangsapuriAlimsah Waley ,

05 Masjid ar – Ar Rahman

Batu Feringgi Hj Ismail bin Din Belakang 124 bukit. Batu Feringgi

06 Masjid At- Taqwa Taman Brown ,Gelugur`

Hj Abdul Aziz bin M.Shariff

Blok AU -1-5Taman Tun Sardon

07 `Masajid Batu Uban Batu Uban Mohamad Bin Lomingo

467-B Jalan Masjid11700 Batu Uban

08 Masjid Benggali Lebuh Leith Prof Dr omar Bin kader

09 Masjid Hj Kassim Jalan Dato` Keramat

Hj Syed Hassan Bin Syed Kechik

325-A,Jln Dato` Kaeramat

10 Masjid Hasim Yahaya Jalan Perak HJ Roslan Bin HJ Yusoff 293B Jalan Perak

11 Masjid Jalan Hatin Jalan Hatin Dato` Seri Hj Mohd Yusoff Bin Abd Latiff

No 1 , Jalan Resideni

12 Masjid Bagan Jermal Jalan Bagan Jermal

Mohd Hassan bin Pichay

68-c Jln Tanjong Tokong

13 Masjid Jelutung Jalan Jelutong Hj Abdul Rahim Bin Omar

29B , -23-Mutiara Idaman 2 ,Jelutong

14 Masjid Kg Baru ,Ayer Itam

Jalan Kg Baru Fazit Osman Bin Mohd Shariff

474A , Kg Baru Ayer Itam

15 Masjid Kapitan Keling Jalan Masjid Meera Mydin Bin 3,Jln Ho Tian Wah Off

Kapitan Mastan Jalan Madras

16 Masjid Karwa Jalan Tg Tokong Hj Idris Bin Ahmad N-1-6 Pangsapuri Tanjong Tokong

17 Masjid Kalawei Jalan Kelawei Hj Munir Bin Hj Abu Bakar

35 , Jln Kelawei

18 Masjid melayu Lebuh Acheen Syed Mohamd Mahayadin Anuar BinSyed Akil

19 Masjid Paya Terubung

Jalan Paya Terubung

Adanan Bin Saad 35-4-2 Ting Paya Terubong 3,

20 Masjid Prangin Jalan Prangin Hj Saedin Bin Yusoff A16-11 Flat Kg Melayu

21 Masjid Rawana No 4 , Jalan P. Ramlee

Rawana Mohd YusofBin Rawana Ishak

228 , Jalan Perak

22 Masjid Syed Eusoff Jalan Dato’ Keramat

Hj Ghazali Bin Mohd Ramli

39 , Jalan Ayer Itam

23 MAsjid Simpang Enam

Jalan Macalister Dato’ Hj Abdul Rafique Bin Abdul Karim

37 , JAlan Selangor

24 Masjid Sungai Gelugor

Gelugor Prof Hj Fadhlullah Bin Jamill

2240 . Tingkat Sg Gelugor 9

25 Masjid Sg Nibong Besar

Sungai Nibong Besar

Hj Abdul Wahab Bin Hj Latif

No 2 Jln Pantai Jerejak 2

26 Masjid Al – Ittifaq Sungai Nibong Kecil

Abdul Jaafar Bin Abdul Talip

3c-25-07 Taman BukitJambul

27 Masjid Sungai Pinang

Jalan Jelutong Hj Ab Shukor Bin Ab Karim

83, Jalan Maqbul Sg Pinang

28 Masjid Tanjung Bungah

Jalan Tanjung Bungah

Roslan Bin Abu Bakar 689 Tanjung Bungah , Jalan Lembah Pantai

29 Masjid Titi Papan Jalan Burma

30 Masjid Tuan Guru Jalan Tanjung Tokong

Hj Abdul Rashid Bin Khalid

B-12-23 Flat Uda Tanjung Tokong

31 Masjid Kg Rawa Jalan Kg Rawa Ahmad Azari Bin Hamzah

83-B Lorong Singora

32 Masjid Bukit Bendera Jalan Hillrailway Dato’ Hj Ahmad ArabyBin Hj Mohd Salleh

12 , Jalan Permai , Taman Brown , Gelugor

33 Masjid Bandar Baru Jalan Rhu 1 , Hj Baharrudin Bin No 5 , Casa

Air Itam Bandar Air Itam Ibramsah Idaman ,Lrg Semarak Api Lama

34 Masjid Taman Pekaka

Sungai Dua Hj Hashim Bin Nanyan

10 , Lintang Pekaka 5 , Taman Pekaka



FINANCIAL COMPANYBALANCE SHEET ( Estimated )

Based on the monitoring and information from various sources about this business branch of the company Armada` X ` Services & Trading was estimated as follows .

The number of mosques in Pulau Pinang - 255 mosques

The Company targets - 50 % ( of 125 mosques )

A year 12 months / 120 mosques - 10 mosques / month

Cost calculation for one (01 ) cleaning process

The cost of the use of chemicals - Rm 85.00Labor costs ( 3 / pax) - Rm 300.00Machine Rentals - Rm 400.00The contribution of the company to the mosque - Rm 200.00

Rm 985.00

Other costs


a) clerical work - Rm 100.00b ) Cost of transportation - Rm 100.00c ) Costs not expected - Rm 100.00

Rm 300.00

The company an estimated to a cleaning processIncome RM 2800.00Spending RM 1285.00PROFITS RM 1515.00

The estimated cost for one year ( 12 months)

No. Matter The Income(RM) Expenditure Posts(RM) Remarks1 January – March 28 000.00 12 850.002 April - June 28 000.00 12 850.003 July - Sept 28 000.00 12 850.004 Oct - dec 28 000.00 12 850.00

The company is capable of incurring an net profit of RM 181,800.00Based on the above calculations .

Note * all of the above is just an approximation based on



5. JUSTIFICATION & Conclusion

Through research and careful planning and systematic, overall the company Armada `X` trading & services. confident business branch is able to develop and deliver profitable returns commensurate with the effort and investment.


ROFISAH BT MOHD SADRI DL1310644

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