Radio, FM & Television

Radio, FM & TelevisionKNOW THE DEMAND . . THEN BUY THE SUPPLY - WHAT'S AHEAD INRADIO, APPLIANCES, RECORDS AND TV - NATION-WIDE PA SURVEY -WHERE TO GET SALESMEN -NEW PRODUCTS-"BIG-FOUR" DEALER

Electrical AppliancesNEW TECHNIQUES IN NEW TIME -PAYMENT PICTURE - MID -WESTMERCHANT ATTRACTS CUSTOMERS - WHAT'S NEW IN ELECTRICALHOME APPLIANCES -- LATEST IN LIGHTING - SERVICE METHODS

Co Records & PhonographsSALES -GETTING HINTS ON UPPING DISC VOLUME - "EAR -APPEAL"SELLS MORE PHONO RECORDS - LATEST PLATTERS FOR HOLIDAYMERCHANDISING - NEW PRODUCTS - RECORD FIELD ACTIVITIES

Service & SoundREPLACEMENT TUBE POPULARITY GUIDE - PORTABLE PA FOR SCHOOLS- SERVICING SUPER -MIDGET RADIOS - HOW AUTOMATIC DOOR -OPENERS WORK - TV INSTALLATION - NEW SERVICE EQUIPMENT

You Get PREMIUM QUALITY inMallory Approved Precision Products

.and remium i ualit costs no moreUIFTEEN years of performance continue

to justify the Mallory slogan, "ApprovedPrecision Products." It's the kind of per-

formance that's the natural result of Malloryinsistence on premium quality-qualityachieved through topnotch engineering, thefinest raw materials and the most rigidstandards of manufacture and inspection inthe replacement parts industry:

Now, more than ever, Mallory performance

is available to you in complete lines ofpremium quality replacement parts at noextra cost. It's available through distributors

who have been especially selected for theirability and willingness to serve you . . . whogive you quick delivery on the items youneed when you need them . . . and whooffer special assistance on business prob-lems, including those of management, salesand personnel.

The MALLORY "Good Service for Good Business" Planincludes ideas that will help your business grow.

Ask Your Distributor about it.

MALLORP R MALLORY 8. CO Inc

p

VIBRATORS . VIBRAPACK . CAPACIT CONTROLS . . . SWITCHES . RESISTORS . . FILTERS

RECTIFIERS POWER SUPPLIES.

SP. R. MALLORY & CO., Inc., INDIANAPOLIS 6, INDIANA

ORESTES H. CALDWELLEditorial Director

M. CLEMENTSPublisher

JOHN L. STOUTENBURGHExecutive Editor

DARRELL BARTEEManaging Editor

HAROLD R. ELLISTechnical Editor

RUTH MORRISRecords Editor

M. R. LABA I I -SIMONAssistant Editor

CHARLES F. DREYERArt Director

a

BUSINESS DEPARTMENTLEE ROBINSON

Sales Manager

M. H. NEWTONBusiness Manager

EDWIN WEISL, JR.

A. R. FISKEPromotion Manager

BETTY HALLProduction

a

BRANCH OFFICESCHICAGO 6

R. Y. FITZPATRICK, ManagerGASKINS

201 N. Wells St. RAN. 9225

LOS ANGELES 5THE ROBERT W. WALKER CO

684 S. Lafayette Park PIDrexel 4388

SAN FRANCISCO 468 Post St. Slitter 1-5568

CIRCULATION DEPARTMENT

B. V. SPINETTACirculation Director

W. W. SWIGERTCredit Manager

RADIO & Television RETAILINGDecember 1947, Vol. 46, No. 6,35 centsa copy. Published monthly by Cald-well -Clements, Inc. Publication Office1309 Noble St., Philadelphia 23, Po_Editorial, Advertising and ExecutiveOffices 480 Lexington Ave., New York17, N. Y. M. Clements, President;Orestes H. Caldwell, Treasurer Sub-scription rates United States and UPossessions $2.00 for one year, 53 00for two years, and 54-00 far three years.Pan American Countries $4.00 fcr oneyear, 55.00 for two years, $6.00 forthree years. Canada 53.00 for oneyear, $4.00 far two years, $5.00 forthree years. All other Countries 55.00for one year, $7.50 for two years,110.00 for three years Printed in U.S.A.

ntered as second class matter March20 1947, of the Post Office at Phila-delphia, Po under the act of March3 1879. Member of Audit Bureau ofOsculation. Copyright by Caldwell -Clements, Inc., 1947.

'Trade -Mark Reg. U. 5 Pot. Off.

Established in 1922 as ELECTRICAL RETAILING

De U fig

IN THIS ISSUE

* Rade*, 77/i, 7etzadeoft

DIO e evision TODAY

DECEMBER, 1947

COVER-The Big FourEDITORIAL-Know the Demand-Then Buy the Supply .. 23WHAT'S NEW!-IN RADIO, APPLIANCES, RECORDS & TELEVISION 24WHERE TO GET SALESMEN 28

30SINCOMBE-VAN NUYS, CALIFORNIA 4 -WAY DEALER ..NEW SETS FOR GIFT MARKET .. .

RIDER SURVEY ON PA SALES AND SERVICE ..SOURCES OF SOUND PROFITS

323436

* Receneid, P4004,40,44, 7ifezeddopziedCOVER-Platter Profit Pointers 41EAR APPEAL SELLS DISCS . 43MERRY XMAS WITH DISCS .. 44NEW PHONO LINES ............. 48NEWS OF THE RECORD INDUSTRY .... .. Begins on Page 50

seece,ticat riffrizteaweedCOVER-Get Set for Time Buying Increase 57APPLIANCE DISPLAYS SHOULD BE ALIVE 59NEW ELECTRICAL HOME APPLIANCES 60WHAT'S NEW IN LIGHTING 64APPLIANCE SERVICING 66NEWS OF THE APPLIANCE INDUSTRY ........ Begins on Page 68

Soweee clad SodCOVER-Promote Tube Sales for Service Profits ..SCHOOL USES PORTABLE PATV INSTALLATION PROBLEMS AND PROCEDURESCHARACTERISTIC TROUBLES IN SUPER -MIDGET RADIOSOPEN THE DOOR TO SERVICENEWEST TIME -SAVING SERVICE AIDSNEW PA LINES TO HELP SELL SOUND ....

TELEVISION TODAY .

JOBBERS IN ACTION .... .

Member ofAUDIT BUREAU

OF CI CULATIONS_

71737476788082

8688

CALDWELL-CLEMENTS, INC.Publication Office 1309 NOBLE ST., PHILADELPHIA 23, PA.Editorial, Advertising & Executive Offices 480 LEXINGTON AVE., NEW YORK 17, N. Y.

CORR.RANSFOR

coii:ANDTER

TELEPHONE

Long Beach 6311 CHICAGO 40, ILL.

We Serve138,000 Readers!

EVERY PUBLISHER now and thengets a faraway look in his eye andasks himself such questions as : "Isthis magazine as helpful as we thinkit is? Or does it land in a pile ofstuff labeled 'To Be Looked at SomeTime Maybe?'" We had that farawaylook ourselves not so long ago.

BUT NO MORE. We now know thateach month when RADIO & TELE-VISION RETAILING is consigned toUncle SP.m's mail services, it is des-tined to be read by approximately .

138,000 PERSONS!

WE KNOW THIS because weasked our subscribers to give usthe lowdown on who and how manyread it after the postman has de-livered it. The replies have justbeen checked and tabulated, anddisclose that RADIO & TELE-VISION RETAILING averagesbetter than six merchandising andservice readers in the top radioand appliance stores of the nationwhich subscribe to it.

THAT'S GOOD NEWS-not just be-cause we're publishers and generate ahappy glow to think so many peoplelike us. There are other reasons, too.This is the largest number of peoplewho have ever read our magazine. Backin the 30's there were only three tofour readers per copy as compared tothis six plus of today.

THIS INCREASE is an index ofprosperity in '47 and '48. It dem-onstrates an upsurge in employ-ment in radio -appliance storeseverywhere. It reflects the doublingof industrial production volume.It shows that in the last decade theretailer has come to realize the ad-visability of selling and merchan-dising appliances, records and serv-ice as well as radios.

MOST IMPORTANT it is indicativethat since V -J Day thousands of newand old hands in the industry have beenseeking the kind of practical merchan-dising help which RADIO & TELE-VISION RETAILING supplies eachissue. That so many each month readour publication would seem to be allthe confirmation any publisher couldpossibly want that his magazine isreally doing a job.SEASON'S GREETINGS to 138,000readers from . . .

-The Publishers

4 RADIO Cr Television RETAILING December, 1947

FOR 17 YEARS

IT'S happening again-now that cus-tomers can get what they want. Theyare choosing again the brand they havetrusted for 17 years to give the utmostin value plus years of service and satis-faction. They are choosing Philco todayby the widest margin in history.

Radio Dealers, too, are sitting in thedriver's seat again-able to buy and sellas they choose-able to concentratetheir efforts where they will yield thebiggest results -on Philco.

Yes, on Philco, the line that is easi-est to sell . . . that is in the greatestdemand . . . that gives the dealer thebiggest turnover in dollars invested . . .

that gives the highest average unit ofsale . . . that builds the greatest custom-er Good Will.

Now, as you plan for 1948, makesure the way is clear for you to capitalizeto the fullest on the overwhelmingpublic preference for Philco. Build withPhilco, the leader, for profits todayand customer Good Will tomorrow !

PHILCO

Be One of The First to OfferHOME INTERCOMMUNICATION

in Your Community

m,WEBSTER ELECTRIC

lele omeREG. U.S. PAT. OFFICE

HOME INTERCOMMUNICATION

Everyone EnjoysConvenience . . .

MASTER STATION

fghtly higher west of /444

ASTER STATIO!

P4rk)(kiL

EET R E

Voice -to -Voice Intercommunication Saves Many Steps in The Home

Creates a New Market for You

Door speaker is added attraction

Brings safety to the home-no doors to open

One can courteously answer the door with a"Telehome" door speaker without opening it. Thispoint appeals to many prospects who consider itan excellent safety feature.

It's the new items that attract attention. It's the practical itemsthat make sales. The new "Telehome" does both-it attracts cus-tomer attention . . . it is building sales."Telehome" is the latest electrical home convenience. With a masterstation and one to three speaker units, one can communicate withany part of a home. A speaker unit in a child's room allows any noiseto be heard over a master station. A workshop in a garage-or arumpus room in the basement are in voice -to -voice contact by"Telehome". This convenience saves many steps and appeals tothose customers who want the latest household conveniences."Telehome" is available as a packaged unit consisting of one masterstation, one speaker unit and one hundred feet of wire at a low rea-sonable price within reach of everyone.

There is no complicated installation as the average householder canmake the necessary hook-up himself by following a simple instruc-tion chart in each package.

The Saturday Evening Post is being used as an advertising mediumto tell millions of consumers about this new item.Promotion material is available for use by dealers.From all observation of first results, "Telehome" is a coming newitem. It will pay you to display one in your store.

Licensed under U. S. Palmas of Western Electric Company, Incorporated, and American Telephone and Telegraph Company

WEBSTER ELECTRICRACINE ELCCTRIC WISCONSIN

Es ablished 1909

Export Dept.: 13 E. 40th Street, New York (16), N. Y. Cable Address "ARLAB" New York City

"Where' Reipons bi ity and a r Dea,lin n Obtf


"WE REPAIIIIIIER

ARE SOW

WARD LEADERSHIP

111 111111EDESIGIV

MAKE KEN-RAD Rtt LE ACCEPTANCEa sales -and -profit tonic for your business!

SET your course with an eye tothe popularity of Ken-Rad tubes

with both radio experts and ownersof sets! Install and sell what thetrade endorses, what the public ap-proves! That's your path to successas service -man and tube dealer.

Those who repair radios, knowthat G -E and Ken-Rad research iscreating tubes with ever -greaterstrength-increased rigidity to wardoff the effects of vibration-im-proved electrical constancy.

Owners of radios have discov-ered that Ken-Rad tubes play betterfor a longer time. SUPERIOR PER-FORMANCE to them sums up theresults of what the trade recognizesas DESIGN LEADERSHIP.

You can use Ken-Rad popularacceptance as a strong stimulustoward bigger sales volume. Formore business, for a more profitablebusiness . . . in tubes, in parts, inbillable repair time . . . handleKen-Rad radio tubes!

"WE RADIO GUIDERS

ARE SOO 011

11011-1010'TUBE

PE100111111110:1

ISSERTIAl CRAIACTItInICS

"Essential Characteris-tics"-Ken-Rad's BookletETR-16-is a "must" for thedealer or service -man whowants a convenient, concise,and comprehensive guide tothe selection of radio tubetypes. Your free copy will bemailed you promptly on re-quest. Write for it today!

178-F11-8850

KE II* RADPRODUCT OF OF GENERAL ELECTRIC COMPANY

Schenectady 5, New York

RADIO & Television RETAILING December, 19477

SNARLED BATTERY INVENTORY FLOORING YOU?

Simplifyyour stock with one complete line -

"Eveready" Radio Batteries

IF YOU'RE tired of stocking all kinds of"Johnny -come -lately" radio batteries, just

think of this:"Eveready" radio batteries fit virtually all

makes of sets! You carry less inventory, tie upless capital, and insure more customer satisfac-tion ... because you are giving your customers

EVER EADYTRADE- MARKS

MINI -MAXRADIO BATTERIES

The registered trade -marks "Eveready"and "Mini -Max" distinguish products of

NATIONAL CARBON COMPANY, INC.30 East 42nd Street, New York 17, N. Y.

Unit of Union Carbide and Carbon Corporation

the recognized battery brand! You don't haveto buy anything else to get "Eveready" radiobatteries-and they are never marketed underany other brand name, or private label!

Get out from under that complicated batteryinventory. Standardize on famous "Eveready"radio batteries now!

Go to a Radio Manufacturer for Radios -a Battery Manufacturer for Batteries!

8 RADIO & Television RETAILING December, 1947

the ilallicraitersCo.

announces

that its great newi

series o

high cuaaIttyconsole

combinationsarta

tele-vision-receivers

will carry

the aistingnisheaname

By special arrangement the name"Carnegie Hall" is to be given toHallicrafters great new series ofradio phonograph combinationsand television receivers.

"Carnegie Hall," a proud namein the best American tradition,will through Hallicrafters con-tinued efforts toward uncom-promising quality, continue to bea symbol of perfection in thepresentation of the musical arts.

Illustrated is the Model 411,latest addition to HallicraftersCarnegie Hall Series. "Tray top"cabinet finished in glazed leather,a material that is repeated in thegraceful handles. Just one modelin a well rounded line that willappeal to thousands seekingsomething new, different andbetter in fine instruments. Model411 and its companion Model 412in black ebony with mirrored topsell for $575.00.

bv hallicraftersSALES DEPT., THE HALLICRAFTERS CO.4401 W. 5TH AVE., CHICAGO, ILL.

Please send me name and address of nearest distributor ofHallicrafters Carnegie Hall series.

Firm Name

City

State

J

RADIO & Television RETAILING December, 1947 9

introducemore customers

to your dealerswith the

Chicago Tribune's

Selective Area

Advertising Plan

HIGHLY PRODUCTIVE ADVERTISING . . . prepared byyou or your agency . . issued at the dealer level. That's the kindof traffic -building campaign you and your dealers get with theTribune's Selective Area Advertising Plan.

EACH DEALER GETS:

1 Selective coverage of his local market.

2 Prominent display of his name and location.

3 The low rate of just 21/4c a line !

YOU GET:

1 Better identification of your local outlets.

2 Enthusiastic dealer support.

3 Advertising that pays off right away!

The Plan gives you five separate sectionsin the Sunday Tribune in which to list yournon -competing dealers. You get selectivecoverage with five advertisements for theprice of one. Further, you share the costwith your distributors and dealers. No

wasted readership; readers are directed totheir nearest dealers! Result: more salesfor you in the Great Chicago Market. Tolearn how the Plan fits your specific needs,write your nearest Tribune representative.

PLAN BOOMS RADIO, APPLIANCESALES. The Tribune's Plan is cur-rently sparking sales for Bendixwashers, Eureka vacuum cleaners,Admiral and Bendix radios andothers. The Plan steps up sales, re-duces advertising unit costs. Put itto work for you. Tribune rates perline per 100,000 circulation arermong America's lowest.

Chicago Tribunehie 94149444 rf4eetteAlellieufiVut/teit

September average net paid total circulation:Daily, over 1,025,000 Sunday, over 1,550,000

A. W. Dreier, Chicago Tribune810 Tribune Tower, Chicago 11

E. P. Struhsacker, Chicago Tribune220 E. 42nd St, New York City 17

Fitzpatrick & Chamberlin155 Montgomery St, San Francisco 4

W. E. Baths, Chicago Tribune.Penobscot Building, Detroit 26

MEMBER: AMERICAN NEWSPAPER ADVERTISING NETWORK, INC., FIRST 3 MARKETS GROUP, AND METROPOLITAN SUNDAY NEWSPAPERS, INC.


HOLLACE SHAW, lovely concertstar, heard regularly on the"Saturday Night Serenade"over CBS.

Going -Away Gift.Light, compact 3 -way personalradio. Plugs into AC or DC or playson its own batteries, A gift to livewith. See Model 140.

P ea67°*/

CLOCIERADIOTHE NEW AND GREATER MODEL 60It's a natural! Just plug the phrase"Wake -Up -To -Music" and you hearthe sweetest music in all the world... the steady ring of the cash regis-ter. What an idea! A General Electricclock, a G -E radio, an electronic re-minder-all in one. It hits your cus-tomers right where they live. A full -powered radio and time -teller forbedroom, kitchen, office -anywhere!

naturalLEADER

And cash in on this idea for sales!Suggest the G -E Clock -Radio to yourcustomers as a Christmas gift to startthe New Year right-on time-tomusic. The response will amaze you.For full information on these traffic -builders write your G -E radiodistributor, or Receiver Division,General Electric Company, ElectronicsPark, Syracuse, New York.

Color ton 411e radiosIN RADIO, TELEVISION AND ELECTRONICS

GENERAL ELECTRICPORTABLES TABLE MODELS CONSOLES

AUTOMATIC PHONOGRAPH COMBINATIONS

175,12FARM SETS

TELEVISION

...=0,0""""1

One of the World'sMost -Wanted Sets-streamlined, Clock -Radio in rosewood plastic cabinet. Nudges 'ensawake-turns on pet programsautomatically. Model 50W.

Tomorrow's Styling Today-in this de luxe AC -DC table radio.Easy, precision tuning. Built-in Beama -scope antenna. Full 'wawa, colorton.. See Model 202.


"Daddy, whath a franchise?"THE best answer is: "It all depends!"Suppose you have a franchise to

sell a brand of radios, and there'ssomebody else down the street witha franchise to sell the same brand. . . or even 30 or 40 others in thesame community.

What's a franchise then?It can be an invitation to grief-

an invitation to become involved inprice- cutting, special deals andunequal advertising support.

That's one extreme. On the otherhand, there's the Sparton franchise.

The Sparton franchise is an exclu-sive franchise. It's backed up by the

SCMP-Sparton Co-operative Mer-chandising Plan, the plan that cutsthe cost of radio distribution. Spar-ton's basic policy is one Spartondealer in each community; ship-ments are made direct from factoryto him. Sparton's sales -buildingnational advertising and promotionworks locally for hitn and him alone.

The Sparton franchise means theexclusive right to sell radio's mostsensational line-priced to competewith even the mail order houses ata profit!

Why not write today and ask uswhether the Sparton franchise isstill available in your community?

THE SPARKS-WITHINGTON COMPANYJACKSON, MICHIGAN

Radio's RichestFranchise

ONE

DEALER

in each community

Check TheseProfit -Increasing Features

One exclusive dealer in eachcommunity

Direct factory -to -dealer shipment

Low consumer prices

National advertising

Factory prepared and distributedpromotion helps

Seasonal promotions

Uniform retail prices

Products styled by outstandingdesigners

A HOT, SHORT LINE AT LOW PRICES

MODEL 7-BM-46-PA--Auto-matte radio -phonographin walnut or mahoganyveneers. With 10" speak-er, "roll - out" phono-graph drawer. Has threewave bands. List $169.95.

MODEL 10 -BM- 76 -PA -Automatic radio -phono-graph with FM. "Roll-out" phonograph drawer,10" speaker. Finished inmahogany or walnutveneers. List $259.95.

PRICES SLIGHTLY HIGHER WEST OF ROCKIES

MODEL 201 -Table auto-matic radio -phonographin rich mahogany fin-ish. Automatic recordchanger, vacuum -lift lid,illuminated slide - ruledial. List $79.95.

PERIOD MODEL-No. 1007-Radio-phonograph withFM-in choicest of ma-hogany veneers. AlsoContemporary Model infinest mahogany veneers.List $229.95.

SMALL SET

WINNERS, TOO!

See the new Spartonluggage - type portable(Model 606) for battery,AC/DC current.

See the new Spartanutilities. Model 100 ingleaming ivory finish;Model 101 in ebony,.:black finish.


HY69 -the original

instant -heating tube.

.*-101e.hilTIrsTag- it

Bendix MRT-3A, 152-162 me f -m taxicab

transmitter uses 2E30's generously.

Jefferson -Travis Model 351, 35 -watt marine

radio -telephone employs HY69's.

WR/TE FOR FREE NEW

114TH SHEETS/

2E25, 1E30, HY6.9,HY/259, 5516.

I OF NEW MOBILE,f) TRANSMITTER DESIGNS

THE ORIGINAL INSTANT -HEATING TUBEBecause they fill a real need for conserving filament power, Hytron instant -heatingtubes are in. Yes, the 2E25, 2E30, HY69, HY1269, and 5516 are in the new mobiletransmitter designs of many famous friends-too many to thank in this smallspace. The 2E25 and 2E30 also appear on the Army -Navy Preferred List. Why sopopular? With no standby current, battery drain can be cut to 4% of that withcathode types-attainable power output and range increase. Potentials of ruggedfilaments are centered for battery operation. Beam pentode versatility simplifiesthe spares problem- one type can power all stages. To you the distributor, theoverwhelming popularity of Hytron instant -heating tubes means more profits.Make sure you get them by maintaining adequate replacement stocks.

Ibttia,01.1kti;"44P:ft,'

Federal's 25 -watt, vhf Model

FMTR-25-VC. Note emphasis

on 2E30 and 5516.

KAARENGINEERING

Kaar FM -50X features 2E25, HY69 throughout.

Hytron instant -heating tubes since 1939.

Harvey Laboratories chose2E30's, 5516's for

its Model 542 f -m

transmitter.

5516's power both driver -doubler and

final of Motorola's Model FMTRU-30D.

SPECIALISTS IN RADIO RECEIVING TUBES SINCE 1921

& 1111111i

&&111A0 &NM EVEVIRONACS CAMP

MAIN OFFICE: SALEM, MASSACHUSETTS


J'OPY 11//78,WT INP40/

...here's how it can boost your profitsASURELY AS the "gasoline buggy" replaced the horse-

drawn carriage, the Miniature Selenium Rectifier-an original Federal development-is destined to take theplace of the rectifier tube in AC -DC receivers. Already,more and more manufacturers are building it into theirradio sets-and

\An IT&T Associate

more and more maintenance shops areinstalling it in the sets theyservice.

What about you? Here is

really a big chance for you to

make extra money-by modernizing AC -DC sets now usinga rectifier tube-giving them faster starting, better all-around performance. And as new sets using the MiniatureRectifier as original equipment come to you for servicing,you'll want to be ready with replacements. It's your op-portunity to be a leader by introducing this improvementnow-by installing Federal's Miniature Selenium Rectifierin every AC -DC receiver you service.

Available through major jobbers from coast to coast-complete with detailed instructions_

Federal Telephone and Radio CorporationKEEPING FEDERAL YEARS AHEAD.- is IT&T's world-wideresearch and engineering organization, of which the FederalTelecommunication Laboratories, Nutley, N. J., is a unit.

SELENIUM and INTELIN DIVISION, 1000 Passaic Ave., East Newark, New Jersey

In Canada: - Federal Electric Manufacturing Company, Ltd., Montreal.Export Distributors:-International Standard Electric Corp., 67 Broad St., N.Y.C.


yfr

::!1:11..,',1111,!:3a, 111'11'11

Illustrated: Sherwood Model-with television, AM -FM radic, automatic phonograph. Cabinets designed by Herbert Rosengren.

The Du Mont dealership carries with it the privilege of demonstrating

television at its finest on Du Mont's Salon and Drawing Room Models. Public

acceptance of Du Mont leadership gives the highest

prestige value to the Du Mont franchise.

ALLEN B. DU MONT LABORATORIES, INC. GENERAL TELEVISION SALES OFFICES AND STATIONWABD, 515 MADISON AVENUE, NEW YORK 22, N. Y. HOME OFFICES AND PLANTS, PASSAIC, N. J.

oU MONT 3;:ittoid deb,Copyright 1947, Allen B. Du Mont Laboratories, I.


JENSEN Speech Master Reproduc-

ers have long been widely usedin moderate -level intercom, pag-

ing and P.A. systems. Now, in4a/CD5. design, they are oncemore available for all applications

where clear, crisp, intelligiblespeech and good "talk -back" per-

formance are required. Ideal foramateur, commercial, police and

aviation phone communication as

separate units or integral equip-ment. In amateur CW they aid se-

lectivity, help signals overrideQRM and QRN. The husky voice

coil withstands keying transients.

JENSEN MANUFACTURING CO.6625 S. LARAMIE AVE., CHICAGO 38, ILL.

In Canada: Copper Wire Products, Ltd." 11 King Street W., Toronto 1

Wit'c-men

CHOI=MOE

11:4:..ACOUSTIC

emen SPEAKER

PM DESIGN

MODEL AP -10 SPEECH MASTER(Desk Type)

40//C#5.PM design. Complete withswivel base and tilt adjustment. Doubledustproofed, fully enclosed and pro-tected. Internal mounting bracket for1/2 x 1/2" transformer. Power rating 5watts. Height 63/4", depth 5'/8", diame-ter 5". Attractive hammered gray finishwith satin chrome trim. 36" RC cord.Shipping weight 51/4 lbs.

List Price

voice coil $13.90AP -10 (ST -591) with 45-50 ohm

voice coil 14.50

AP -10 (ST -590) with 3-4 ohm

MODEL AP -11 SPEECH MASTER(Panel Type)

Similar to AP -10 but without swivel base.Clearance eyelets for mounting screws.Mounts in 4-27/64" cutout. Depth fromfront panel 41/2". Power rating 5 watts.Screws and drilling template furnished.Shipping weight 31/4 lbs.

List PriceAP -11 (ST -592) with 3-4 ohm

voice coil $11.30AP -11 (ST -593) with 45-50 ohm

voice coil 11.90moi um um mil =I nog im NE

MODEL AR -10 REFLEX SPEECHMASTER REPRODUCER

Specially designed reflex horn increasesefficiency in mid -range, giving addedeffectiveness and punch to speech qual-ity when used for paging, intercom andcall systems operated at moderate lev-els. Reflex construction prevents directaccess of snow or rain to speaker dia-phragm. Power rating 6 watts. Spacewithin case provided for mounting 1/2 x1/2" transformer. Over-all diameter 10",depth 8". Complete with bracket for wallor post mounting.

List PriceAR -10 (ST -643) with 3-4 ohm

voice coil $20.00AR -10 (ST -644) with 45-50 ohm

voice coil 20.75

ge4ignoid and efia/nalacia/te444ine tVcatedic 6verihnien1

16 RADIO G Television RETAILING December, 1947

another lilt MG SCOOPRight on the heels of the Wire Recorder,AIR KING follows through with anotherwinner the AIR KING RADIO -CAMERA (2 in 1) portable. Here is anexclusive new AIR KING innovation . . .

America's first Radio -Camera . . . com-pletely new . . . and different.

The ability of AIR. KING toproduce the unusual in radiosis well known. The country'smost successful merchandisershave followed AIR KING'Sleadership for the past 27 years.

The Radio -Camera is an im-portant contribution to theradio dealer . . . todaywhen he needs it most!

MR KING RADIO -CAMERA MODEL A410

SIZE: Height 91/2"; Width 47/8"; Depth 3%".WEIGHT: Less than 4 lbs. complete with batteries.RADIO: Superheterodyne with latest type miniature

tubes.BATTERIES: 2, flashlight type "A"

1, Br/o Volt "B" BatteryCAMERA

Eveready Camera Case; 50mm. Meniscus Lens, timeand instantaneous exposures. Takes black and whiteor color pictures; #528 Standard Film.Adjustable strap for shoulder or hand carry.

AIR KING'S'Liu. portable

)41the PORTABLE RADIO FIELD

MODEL A410

* For quick action write or wire Air King Products Co.170 - 53rd Street, Brooklyn, New York

Export Address: Air King International, 75 West Street, New York 6, New York

°I) a* Y37 1.920e .GI o ,a Z4 e AIlt KINCIRADI 0_, Division of HYTRON RADIO & ELECTRONICS CORP.


FREE! 25,0OF00,000GASOLIGANELLONS

TEN TIMES MORE GASOLINE than thisswitchyard of topk cars could carry has beensaved by Raytheon Obi and OZ4G tubes.

Raytheon OZ4 and OZ4G Tubes, it is safe to estimate,have already saved the American Motoring public some25,000,000 gallons of gasoline!

Because they draw appreciably less power from theautomobile battery and engine than substitute vacuumtubes, each Raytheon OZ4 tube saves from two to threegallons of gasoline during its working life.

Raytheon OZ4 and OZ4G tubes are universally popularwith auto radio designers and service men.

The name RAYTHEON on radio tubes stands foradvanced design, precision manufacture, strong con-struction.

For peak performancebuy Raytheon Radio Tubes!

RAYTHEON MANUFACTURING COMPANYRADIO RECEIVING TUBE DIVISION

NEWTON, MASSACHUSETTS. CHICAGO, ILLINOIS LOS ANGELES, CALIFORNIA

4Krcelkotee en (F4rAoltiat

RADIO RECEIVING TUBES

SPECIAL PURPOSE TUBES

TRANSMITTING TUBES

HEARING AID TUBES

18RADIO Lv Television RETAILING December, 1947

IS STILL THE

HOTTEST LINE IN THE INDUSTRY

FIRST IN FEATURES Watch shoppers on anyradio sales floor. What set catches the interest of the crowds?-a Zenith,of course! That's because every model in the Zenith line is packed withfeatures that actually mean something-features that reflect the designand engineering "know-how" developed during Zenith's years in theindustry --features that insure value.

FIRST IN DEMONSTRABILITY Zenithradios and radio -phonographs are easy to sell, because their features arethe kind that you can actually demonstrate. The Cobra Tone Arm, forexample, permits the most dramatic tone arm demonstration ever made.The Zenith "Radiorgan," the Silent -Speed Record Changer, the big,black dial, the Zenith Wavemagnet-all these are features you canshow . . . features your customers will notice and want.

FIRST IN PERFORMANCE From the orig-inal engineering blueprint to the finished sets that come out of the finaltesting booth, every Zenith is built to work . . . built with all the skill,the knowledge, the pride of achievement that marks this organization.The final test of every radio is how it performs . . . and Zeniths are builtto pass that test with flying colors. Hundreds of thousands of well -satisfied Zenith owners attest to that.

ZENITH RADIO CORPORATION6001 W. DICKENS AVENUE CHICAGO 39, ILL.

That's Because of the

Value -Giving, Sales -Making

Features Made Possible By

Zenith's Policy of

RADIONICSEXCLUSIVELY

ONLY ZENITH OFFERS SALES FEATURES LIKE THESE

RADIONICCOBRA TONE ARM

WAVEMAGNET

SILENT -SPEED RECORD CHANGER

NEW SUPER -SIX TUBE

ARMSTRONG F -M

RADIORGAN

3 -GANG CONDENSERS

dm

80% MORE POWERFULPHONOGRAPH MOTOR


o.

batteries

re profits

counter inch

Packs a big sales wallop whereverdisplayed .Attractive 3 -color pop-updispenser catches the eye and ready cash.Rigid box holds 2 dozen fast sellingBright Star No. 10M metal top batteries.

flashlightsPICHISIAR

Popular--P-57'91\ FLASHLIGHT

Cash in with the fastest selling metalflashlight on the market. Popular priced to sellon sight. Colorful new easel cardholds 3 No. 57 2 -cell Nickel Plated Flashlights.98c retail, complete with cells.

NATIONALLY ADVERTISED TO OVER 51,771,633 READERSWrite your jobber nowfor details of Bright Star'sbig profit -makingmerchandise display deals.

BRIGHT STAR BATTERY CO.,CLIFTON, N. J.BRANCHES: CHICAGO SAN FRANCISCO


HOW FARNSWORTH'S NEW

You're looking at the heart of a Farnsworthphonograph-radio-the Farnsworth Automatic Record-Changer P-56MP. Years of dependable performance, oftrouble -free operation-have made it one of your strong-est selling points. -

Now-with an amazing new feature, the Tone Clarifier-the Farnsworth changer adds a still more powerfulsales clincher.

The Tone Clarifier has three easily -set switch posi-tions to answer every record -playing need. Set it for oldrecords-you'll hear undiminished brilliance. Set it fornew records-still greater dynamic range. At wide -rangeposition-it reproduces perfectly the highest frequencyrecordings available today.

Show your customers how easily it works. Let themhear for themselves how it banishes surface noisedramatically, convincingly-even while playing badlyscratched records. They'll agree that the Tone Clarifieris one of the greatest improvements ever made inphonograph -radios.

With this new record-changer-incorporating: PRE-AMPLI Fl ER VARIABLE RELUCTANCE PICK-UP VIRTUAL FREEDOM FROM "NEEDLE TALK" STABILITY UNDER HUMIDITY, HEAT OR COLD GENUINE SAPPHIRE STYLUS HANDY NEEDLE SET -DOWN ADJUSTMENT KNOB

and the sensational new Tone Clarifier-Farnsworth'sde luxe models are easier to sell-and they stay sold!Every sale motivates another sale. Each new Farnsworthowner becomes a "salesman" working for you-tellinghis friends that Farnsworth is proof of the fact thatquality need not be expensive.

HELPS YOU SELL

TELEVISIONRADIOPHONOGRAPH -RADIOFarnsworth Radio and Television Receivers and Trans-miners Aircraft Radio Equipment Farnsworth Tele-vision Tubes Mobile Communications and TrafficControl Systems for Rail and Highway The Farns-worth Phonograph -Radio The Capehart The Pana-muse by Capehart

FARNSWORTH TELEVISION & RADIO CORPORATION, FORT WAYNE 1, INDIANA


"Those three little words

STOP!--10010-and LISTEN!are piling up work for us, Blitzen!"

\i Somebodysaidikow

about a radio for Christmas

-and then the fun,startedi

'sroPr pleaded Dad

$TOI,LOOKI-andLIS7EN1...

IS NOTHING

SONMIER THAN

A

P

STROMBERG:CARL

Full color pages in Life, December8 and in Saturday

'EveningPost, December

6 - currentadvertisements

in

Better Homes and Gardens, Triouse Beautifuland New

Yorker-plusnewspaper

space in key cities --keepup the

excitementright down

the home stretch!

THERE IS NOTHING FINER THAN A

The response to Stromberg-Carlson's

challenging advertising campaign is

being measured the country over in

new pre -Christmas sales records.

The "STOP-LOOK-and LISTEN!"

theme builds on the confidence your

customers already have in Stromberg-

Carlson. It dramatizes the greatest

dollar -for -dollar value in Stromberg-

Carlson's history. It sets the stage for

the kind of selling demonstration you

have dreamed about!

This will be a great Stromberg-Carlson

Christmas - and the next few weeks

give you a golden opportunity to make

the most of it

STROMBERG-CARSONStromberg-Carlson Company, Rochester 3, N. Y.

-In Canada, Stromberg-Carlson Co., Ltd., Toronto


Established in 1922 as ELECTRICAL RETAILING

Including Radio and Television Today

1 ' I' I i1,,

Know the ,DEMANDThen BUY the SUPPLY!

Reports from many sections of the country indicate that an unusuallyhigh degree of difference in demand for radios and appliances exists.This condition has resulted in numerous instances of "buying and selling"between retail merchants.

A dealer in one section, for instance, will find that he's unable to movea certain item-the same item which another retailer, perhaps even ashort distance away, would be able to sell in large numbers, if he couldget a supply.

In examining this situation, several contributing factors seem to beapparent. First, of course, there is the matter of unequal distributionwhich has been caused by shipping difficulties, etc., resulting in over-stocking of some areas-starving of others.

But, following right on the heels of the first factor, distributionculties, comes the thought that perhaps there is something wrong withthe operation of the merchant who cannot sell goods that a nearby dealercan sell.

In one instance that we know of, the dealer who couldn't move a stockof merchandise, which was eventually sold to a competitor twenty milesaway, admitted that he'd bought the wrong sort of products for his im-mediate trading area. In another case, a retailer who'd sold a stock ofwhat he considered to be "shelf -warming" radios to another merchant,declared that the receivers had been improperly displayed in his store,and had not been advertised or otherwise "pushed" by him.

All of this sort of thing points out to the dealer the necessity for a re-examination of his community. He needs to know, for instance, whetherthe new people-and there are many of them in all towns and cities-will buy the merchandise he selects; will be able to pay for it.

Under pressure of the stiffest kind during the past few years, many adealer has been unable to get out of his store for the purpose of checkingup on changes in preferences, Sand in income -brackets in his territory.

But, in light of such conditions as above outlined, the time for obtain-ing late information on buying -preferences and buying power is at hand.The smart dealer realizes that his buying ability is just as important ashis ability to sell.

RADIO Cr Television RETAILING December, 194723

What's Ahead !-in Radio,

THE NATION'S RETAILERS IN THIS FIELD arenow buying in "healthy" quantities, numbers of dis-tributors report. A few months ago a buying slumpwas causing considerable worry in the market. Thepresent upward swing is probably due to the factthat most retailers have brought their inventoriesdown to earth-will see most of their stocks de-pleted when December 26 arrives.

COSTLY "EXCHANGE" AND "REFUND"TRANSACTIONS worrying large store operatorswho see such practices on the increase. Speaking offthe record, one executive said that his departmentstore is rapidly becoming a "trading post"-claimsmany customers "buy and bring back" goods just"for the devil of it." Big store tycoons are probablymore keenly aware of the situation now as they facea certain -to -come great deluge of profit -eating trans-actions after Christmas.

WHOLESALERS HAVE GONE TO TOWN ON mod-ernization of their show -rooms and offices all overthe country. During the past two years, distributorshave made more improvements in their headquartersthan in any other period in merchandising history.Streamlined to be bigger and better than ever beforetoo, are programs to help and train retail dealers,launched by radio and appliance jobbers.

NEW LOWER -PRICED GE WRINGER WASH-ER in production. It will sell at $129.75. The firm'sAW-332 will be equipped with a built-in timer.

GAGS BY RADIO COMICS AND CARTOONISTScontinue to keep television and food freezers in thepublic eye and ear.

"TELEVISION IS THE FUTURE OF RADIO ;it is a new tool for the alert and aggressive merchan-diser," Frank M. Folsom, executive vice-president ofRCA Victor Division, RCA, said in a recent ad-dress at Boston. Mr. Folsom also said that no otherAmerican industry holds such a bright economicfuture as television.

"ORIGINALLY CONSIDERED AS LIMITED INRANGE, FM radio has during the past summerproved itself capable of static free, full fidelity re-ception over distances of 150 miles."-J. T. Dalton,general sales manager for radio and television, Ben-dix Radio Division.

EVERY TRADING AREA IN THE TERRITORYserved by Utah Power & Light Co., and the WesternColorado Power Co. piled up increased sales in thefirst eight months of 1947 to roll up a total of$6,105,974 as compared with $2,444,197 for the corre-sponding period of 1946. This is an increase of150 per cent.

AMERICA'S "SOUND" BUSINESS at the retail levelis presented in this issue. The material resulted froma nation-wide survey made by John F. Rider Pub-lisher, Inc., and from a PA study made by RADIO& TELEVISION RETAILING.

STILL VERY SCARCE ARE MOST small -size re-frigerators which are being sought by consumers whohave space problems in the home. The delivery ofstandard sizes continues to be spotty too, and manyconsumers are switching from a first brand choiceto a second.

LOTS OF "FREE" ADVERTISING for television sets,radios and home appliances over the air these days.Audience participation shows which give awayprizes of products in this field help to make theconsumer more home improvement -minded. On oneprogram, a man who'd won rafts of stuff, day afterday, finally muffed a question; ended up winningeverything but the kitchen sink which actually wasthe prize offered for the particular question.

USLIC DOAN'012 QUALITY

40OR RESPONSE TO PRICE-COrnm,

PRICE -CUTTING DYING DOWN in most cities.Reasons: Fast -dwindling stocks of over -priced cats -and -dogs, poor response to many "dumping" ads, andthe continued demand for quality, plus skepticism onthe part of the consumer toward reduced prices inthe present market.

TIP FOR GRID COACHES-"Chick" Mileham, ath-letic director at the University of Cincinnati, askedfor a television set when W8XCT, Crosley's experi-mental station announced plans to televise the UCteam's home games. Says Mileham: "Line coaches,watching the game from field level, are likely tomiss many important plays. But, if they can watcha television set, they can see all plays as the camerasees them-from high over the field."

ALONG COMES HARRY ALTER WITH anothergood selling idea. The Chicago wholesaler suggeststhat dealers keep a loaf of sliced white bread frozenin the Crosley Frostmaster kitchen freezer, and, hav-ing placed a pop-up toaster on the linoleum top ofthe freezer, proceed to demonstrate as follows: Takeout a frozen slice-tap it against the toaster to showhow hard it is-then hand it to a lady customer,asking her to drop it in the toaster. The toast willcome out perfect! A real way to dramatize the ad-vantages of modern home equipment.


Appliances, Records and Television

FRIGIDAIRE'S NEW AUTOMATIC WASHER ex-pected to hit the market any day now. The newGeneral Motors product does not require bolting tothe floor.

ALL RECORDS OF THE VACUUM CLEANERindustry were broken last month when more thanthree million units were sold during the period fromJan. 1947 to Nov. 1947.

TWENTY MILLIONTH PHILCO recently came offthe company's Philadelphia production lines, anevent celebrated nationwide by dealers.

REPORTS OF BOOTLEGGING OF SOME majorappliances coming in. Certain Speed Queen dealershave been approached with offers of anywhere from10 per cent over their cost to 10 per cent over retailprice for washers. The operators offer to assume theguarantee, and in some cases go so far as to suggestthat the serial number plate be removed. The manu-facturer has issued a warning against dealing withsuch operators who are alleged to be buying the ap-pliance either for export or to be sold in this countryat highly inflated prices.

"THE BEST INDUSTRY INFORMATION indicatesthat well over 90 per cent of the new appliance re-tailing force will be gaining its first selling experi-ence."-James J. Nance, president, Hotpoint, Inc.

THE EXPECTED MOUNTAIN REMAINS AMOLEHILL, referring to the trade-in situation.The anticipated big flood of used merchandise hasn'tmaterialized for most of the merchants. The situa-tion, a welcome one indeed, is due first to the scarcityof some merchandise, and second, to the fact thatvery few merchants are using trade-in allowances asfeatures in ad copy or in their present-day sellingtactics.

$30,000 RECORDING STUDIO FOR ARIZONA.Expected to open about Dec. 15, is the new head-quarters of Boley's Recordings. The owner, Ray-mond Boley, says that his new business will serveindividuals, organizations, broadcasting companies,ad agencies and radio advertisers. The $30,000structure is being built in the 800 block on NorthSeventh Avenue.

NUMBER OF LARGE MANUFACTURERS workingon electric pressure cookers. Also, look for severalof the big -name firms to bring out new electricblankets, clothes dryers and newly -designed coffee -makers.

HERE'S A HOT LEAD FOR SALESMEN of vaccleaners! Addressing the opening session of theNational Farm Electrification Conference at Indian-apolis, Richard T. James, lieutenant -governor of theHoosier State, a practical farmer, and a large poultryand egg operator, wondered whether he could findvacuum cleaners that he could use in his chicken -houses.

'p Seeaf!ALL OUT OFr.1.1Gs Irv,3 C Ll3F43T

HIGH "LOST -SALE" RATE IN SOME STORES can-not be charged entirely to poor salesmanship someof the leading dealers are discovering. Interviewswith a number of merchants reveal that inability tofurnish specific brands or models is responsible to agreat extent for walk-outs-more so, nowadays, whencustomers not only hope, but expect to find whatthey want elsewhere.

PROCTOR GAVE ITS DEALERS AND DIS-TRIBUTORS A CHRISTMAS present in the shapeof a bang-up holidays sales promotion package, called"Ways to Please a Lady." An unusual feature ofProctor's new ad campaign copy for retailers is thesuggestion to the consumer to buy "Proctor and othernationally known appliances."

10,000 LIGHTING MEN, ARCHITECTS and othersattended the Second International Lighting Exposi-tion and Conference at Chicago's Hotel Stevens,November 3-7.

OF THE 10,883,500 RECEIVING SET LICENSESin Great Britain and Northern Ireland, 21,200 arefor television.

DEALERS MUST INCLUDE HOUSE -TO -HOUSESELLING in their merchandising plans if they wishto do a big volume of business in electrical homeappliances, according to P. W. Conrad, sales man-ager of GE's Premier Vacuum Cleaner Division. Mr.Conrad points out that "in spite of high annual saleschalked up by dealers . . . nearly 50 per cent of thevacuum cleaners are bought 'in the home' and notin stores."

RADIO & Television RETAILING December 1947 25

"Victrola"-T. M. Reg. U. S. Pat. 0'

26 RADIO Cs Television RETAILING December, 1947

E time of peace and good will is here again.c), Now is the season for warm greetings and good tidings.To you ... the RCA Victor dealers and distributorsof America ... our thanks for your enthusiasticco-operation which played such a vital part in making1947 the most successful year in the long. successfulhistory of RCA Victor.In the coming year. we of RCA Victor will continue

to supply you with the finest in radio for yourcustomers. The great RCA Laboratories in Princeton,New Jersey, will continue to work to make eachsucceeding radio and television instrument surpass thelast in beauty of performance and design.As in the past, `'The RCA Victor Show," nationalmagazine advertising,newspaper advertising and ourco-operative advertising program will be designedwith you and your needs in mind.To you, our friends and associates, we here atRCA Victor again wish a Merry Christmas

C1NLY RCA VICTOR MAKES THE VICTROLA

DIVISION OF RADIO CORPORATION OF AMERICA


Viteite to Get SalesmenVIoat to rind, Select,

With the necessity for intensifiedselling effort at hand, merchants aretraining their sights on setting upenlarged, more efficient sales organ-izations. In stepping up the pace oftheir merchandising activities, all arefaced with three problems: 1. Whereto get the right sort of salespeople.2. How to train them. 3. How topay them.

In the search for suitable indi-viduals, the dealer must first decidewhether he wants experienced or

for those who know their way around.Would-be salesmen can be obtainedthrough contacting veteran's organ-izations, business and public schools.Another source could be from thedealer's customers, as they oftenhave friends or relatives who'd liketo break into the selling game.

Interviewing prospects for salesjobs is an important first step thedealer takes. At this stage, he sizesup the applicant and investigates hisreferences. Then, if he is able to

in the world can't bat out a highaverage when it comes to screeningindividuals, so far as such screeningapplies to performance after the per-son has been employed. However,pre -employment interviews can beused as a good, general guide.

If good salesmen are born, as somepeople maintain, then that intangiblesomething -or -other that makes themtick is some quality inside the indi-vidual. It isn't appearance, certainly,nor is it experience. More often than

1111111111MINI6.

WHERE TO FIND WOULD-BE AND EXPERIENCED SALES PERSONNEL

LEARNERS:

Public schools

Business colleges

Veteran's organizationsVia want ads

Through dealer's customers

"PROFESSIONAL" SALESMEN:Via want adsEmployment agencies

Civic organizations

From merchant's customers

Through visiting wholesale salesmen, factory reps., etc.

"green" personnel. If he prefers tohire those who have had selling ex-perience, newspaper want ads areprobably his best bet. Such adsshould be placed in local and nearbylarge city newspapers. In additionto using ads in the press, the dealercan sometimes obtain leads on ex-perienced sales help through contact-ing chambers of commerce, othercivic organizations, and from em-ployment agencies. Quite frequently,salesmen for wholesale houses andmanufacturers' representatives call-ing on retail merchants can put thedealer in touch with persons seekingsales jobs.

Since good salesmen usually havegood jobs these days, it isn't easyto find capable parties. Many retail-ers who have found this to be trueare turning toward the inexperiencedones, with a view toward trainingthem as permanent sales staff mem-bers.

There are many more sources forinexperienced help than there are

"sell" himself thoroughly on the in-dividual, he hires the latter upon atrial basis.

The reason for a thorough "screen-ing" of the applicant's potentialitiesis obvious. If the dealer doesn't exer-cise his best judgment in his selec-tion, he is depending upon luck-which is often fickle. The interviewshould be designed as far as possibleto eliminate the likelihood of invest-ing time and money in the wrongkind of salesperson.

Use Trial PeriodOnce having hired the man who

seems to fill the bill, and whose ref-erences are good, and minus any long,unexplained employment lapses, thedealer should put such man on a trialbasis, for a period of time longenough to give the person a fairchance. The trial period may varyin length with different individuals.

Employing every known aptitudegimmick in existence, all the experts

not, this inborn ability to sell is notapparent in the face of an interview,but manifests itself on the firing line-in the face of the customer.

Desirable QualitiesWhile he'll make plenty of errors

in turning down good potential sales-people, whom he judges along estab-lished yardstick formulas, or whojust won't happen to click right withhim, there is no other course to pur-sue except to judge by outward ap-pearances. Desirable, yet possiblysuperficial, as before -mentioned, fea-tures in a prospective salesman in-clude such things as good appear-ance, personality, honesty, energy,seeming aptitude for selling, and ahigh degree of intelligence.

Before putting the experienced orinexperienced would-be employe towork, the dealer should have a clearunderstanding about these things: 1.How long a period of time the trialemployment will run. 2. Just exactly


The Need for Stepped -Up Merchandising Methods is at Hand.and Many a Dealer Should Plan to Enlarge His Staff

Train and Pay Themwhat the duties are, including anunderstanding of any and all tasksextraneous to selling. 3. The compen-sation arrangement.

As soon as the trial period hasended, the merchant should be pre-pared to make a decision. Whetherhe has decided to put the prospectivesalesperson on his payroll or to lethim go, the information should bemade known to the prospective em-ploye promptly.

In training thoroughly experiencedprospective employes-and they doneed training in a new job-the deal-er should make certain that the newman understands the policies of thestore, knows the products that maybe new to him, and knows his dutiesregarding sales transaction book-keeping, sales reports, etc.

Sales TrainingSo far as the learners are con-

cerned, the retailer should make cer-tain that they know the followingthings: 1. The products, the featuresof same, and how to demonstratethem efficiently. 2. The policies ofthe firm; guarantees, etc. 3. How tofollow up prospects. 4. How to makeout time -payment contracts, cashsales slips, sales reports, etc.

In starting new salesmen, it isusually unwise to insist upon the useof "canned" sales talks, approachesand closes. It often happens that thenew salesman may have such a naturalflair for selling along his own originallines that canned routines wouldserve only to stymie his style, re-stricting his sales results. On theother hand, some individuals willrequire a certain amount of routineformulas, which they can abridge tosuit themselves as time goes on.

In watching the new people-ex-perienced and inexperienced-underactual fire, the dealer will be im-pressed by the fact that, broadlyspeaking, there are two types. Oneis the eager -beaver person; the otherthe slow, deliberate type. Regard-less of what his particular reactionis to each sort of person, the dealershould be influenced only by the re-action of the customers to such sales-people.

The eager - beaver salesman

shouldn't be eliminated from the run-ning on the basis of his rapid-fireaction alone. People like enthusiasmof the bubbling -over variety. It'scontagious. Only when eager-beaver-ishness is tinged with objectionableultra - aggressiveness or discourtesy

over -done or under -done. However,both types should be able to "changepace" when the need for such changearises. These individuals must besmart enough to know when suchchange of pace is indicated, and thenbe capable of handling the varying

Put the Sales Trainee on Your Payroll If - - -. He displays sales -sense.

. He keeps up the same pace he started with.broom sweeps -clean" business.)

. The customers appear to like him.

. He seems happy in the job.

. . His fellow -employes get along with him.

. . He keeps word-proves to be honest.

. . Sales results are satisfactory, or at least show promise.

( No "new -

Let the Sales Trainee Go If - -

. He proves to be a misanthrope (dislikes his fellow men).

. . He is a poor loser in sales transactions, or appears to be un-happy in the job.

. . He argues with customers, or appears to antagonize them.

. . He makes trouble within the organization.

. . He doesn't keep up pace he started.

. . . He proves to be dishonest.

. . He refuses to operate under established policies of store.

do customers find it obnoxious.The slow, deliberate person has a

place equally as important as therapid-fire individual has in the sell-ing field. Provided his calm mienand deliberate speech is not unpleas-antly slow or boring, he too can goplaces in selling by impressing cus-tomers with his particular type per-sonality.

The dealer will notice that mostof the salesmanship flowing out ofthese two individuals will be true totype-a "natural" with each-certain-ly.,an asset if such mannerisms are not

temperaments of the customers.The men at the point of sale need

adequate compensation if a he'althy,happy and permanent sales staff is tobe built up. However, salespeople ofthe right sort must be made to real-ize that they pay their own salaries.Of all the various compensationplans, dealers are almost unanimousin agreeing that the straight salaryplus commission arrangement is thebest both from the dealer's viewpointand also from that of the salesman.Whatever plan is used, it should be

(Continued on page 38)

RADIO Cr Television RETAILING December, 1947 29

liars* Retailer Nets

The big store in Van Nuys, Calif.,which bears the name "Sincomb Bros.& Southland Music Co." has nowbeen geared up for a volume of $350,-000 per year. Half of this sum is ex-pected to come from service oper-ations.

Francis Sincomb, owner of the 15 -year -old firm, says that "the dealerof the future will be only as strongas the weakest point in his servicedepartment." Most of the store'soperations, except possibly in the rec-ord department, are based on thisbelief.

The sales setup includes a completeappliance store on the left side ofthe building, a central housewaresdepartment, and the huge music de-partment on the right. Warren Bur-tis i$ general manager and HarveySmith is sales manager.

Operated as Southland Music Co.,the record department has been themost valuable traffic builder the com-pany owns, according to Mr. Burtis."We are currently maintaining a$10,000 inventory in phonograph rec-ords, all moving stock," Mr. Burtissaid, "and plan to continue to do so,simply because the record departmentis paying off, not only in profits, butin traffic. We have found throughresearch that the average record cus-

Retailer Points Out That Teen -Age Record Customers

Stone -style front at the Sincombstore is entirely different from other

fronts nearby. Note the "washer" at top center.

tomer comes in at least three timesa week, and that the teen-age young-sters who are record customers to-day, will be the appliance buyers oftomorrow.

"Therefore, we stock anything cus-tomers ask for-even Victor Britishrecordings, for example, which wecarry for one or two customers alone.While we may cut down on the over-all size of the record department,our Southland Music division is goingto stay a permanent asset."

Wants Fewer LinesIn appliances, Sincomb Bros. might

be called "over -franchised." SinceJanuary of 1947, the firm has been at-tempting to cut down on the numberof lines carried, on the theory thatlarger transactions with fewer sup-pliers will result in better business.Samples of the many franchised ap-pliance lines now carried are so ex-tensive that almost every inch of dis-play space is filled up. Tests arebeing run on each line to determineits acceptance with Van Nuys resi-dents, and those which show the leastpreference will be discontinued.

The crowning glory of SincombBros. is the highly departmentalizedservice shop which occupies the rear

half of the store. With the businessbuilt on repair service, Sincomb'sdoesn't propose to "slip." In the 50x75foot space are five separate depart-ments, including refrigerator over-haul, washing machine department(which completely rebuilds and refin-ishes laundry equipment), the radioshop, the traffic appliance repair shop,and an outside service department,which operates a truck for mainte-nance of appliances in customers'homes. Experienced, well -paid me-chanics, many of whom have beenon the Sincomb payroll for more than10 years, staff each shop, with twoin the refrigerator department. twoin the washing machine department,one each in the radio and traffic ap-pliance shops, and two more "outsidemen" on the service truck.

Each shop is completely separatewith its own stockroom, bookkeeping,personnel and equipment. "Radiowork shows the largest volume and

* A Dealer Featuring

Radio

A ppliances

Records

Service

the largest gross profit," Mr. Burtissaid, "and it is a toss-up between thewashing machine and small appliancerepair shops as to which comes next.The refrigerator department, surpris-ingly, shows the smallest direct reve-nue, despite plenty of work, goodprices and apparently limitless cus-tomers. We have broken down oper-ating costs gauged against revenuereturns in the refrigerator depart-ment, and have found that the majorreason for smaller profits here issimply lost motion, wasted hours,etc. Due to the fact that most of therefrigerators sent in for repair today,or traded in, are so old, the numberof free callbacks which we mustmake cut down sharply on overallprofit."

The refrigerator department, how-ever, is expected to show its realadvantages in connection with trade-ins which Sincomb Bros., like all

30RADIO Cr Television RETAILING December, 1947

Bigger Sales Volumeof Today Are the Appliance Buyers of Tomorrow

other dealers, expect to accept in thefuture. "We're profiting from the re-frigerator repair shop in severalways," Mr. Burtis said. "For onething, rebuilding boxes always pro-vides us with something to sell wherethe customer will be satisfied withanything less than a new refrigerator.Second, the ability to completely re-condition any type of refrigeratorwill make it possible for us to accepttrade-ins in all cases. At the pres-ent, we are evading trade-ins throughasking new -box customers to adver-tise them in the classified section ofthe local newspaper to sell them formore than we will allow. In the fu-ture, however, we expect to take atrade-in on almost every sale."

Trade-1ns Are "Loaners"A highly unusual plan has been

worked out in connection with thesetrade-ins. "We are going to use re-built trade-ins as rental material, orloaners against new refrigeratorsales," Mr. Burtis said. "Since ourcity is growing rapidly, we havefound that there is plenty of marketfor serviceable refrigerators at $5 amonth until the renter can afford tobuy a new box. Therefore, we intendto rebuild the best trade-in boxes,and rent them out to newcomers inthe area. Rental revenue will carrya lot of the overhead, and will permitus to accept 'junkies' as trade-ins,which we will scrap in the shop. Weintend to repair only the good trade-ins, and expect rental revenue to al-low us to take a flat allowance losson the hopeless units."

Sincomb is also preparing a "safetyvalve" in the form of a separatetrade-in store built at the front ofthe service department. This, keptwell separated from the new -appli-ance section, will be used to sell lim-ited -income customers a good, serv-iceable refrigerator, at prices whichwill permit the firm to break even.

The washing machine shop, whichcan handle from 35 to 40 washingmachines a week, has become thelargest individual section, with some-thing like 400 sq. ft. devoted to it.New drill presses, lathes, weldingequipment, appearance -reconditioning


At lower right, the busy and well-equipped serv-ice section at the Sincomb store. Standing isstore sales manager, Harvey Smith.

Small corner at rear ofappliance salesroom is used formodel kitchen. It's very com-pact but full of 1948 home ideas.

At right, the disc de-partment shows 10,000records, in the care oftwo employes.

DuMont TELE SET -

"Chatham" model table television re-ceiver, direct view, with 12" picture tubegiving screen area of 75 sq. in. FM radioreception. Covers all 13 TV channels.DuMont "inputuner" for focusing, magiceye tuning, flywheel synchronization.Twenty-seven tubes including 3 rectifiers,6" square PM dynamic speaker. Mahoganyfinished cabinet measures 231/2" wide byIVA" deep by 17" high. $445 plus in-stallation. Allen B. Du Mont Laboratories,Inc., 515 Madison Ave., New York 22, N. Y.-RADIO & Television RETAILING.

Bendix RADIO

Model 300W table superhet tuning 540 to1620 kc. Tuned r -f amplification, ac -dc,3 -gang condenser, 4 by 6 Alnico ovalspeaker, improved automatic volume con-trol. Five tubes, including multi -purposeplus rectifier. Super -signal antenna, jackfor phono. Concealed handle molded intocabinet. "Brite-Lite" dial. One-piece plasticcabinet-ivory finished. Measures 123/4"wide by 81/16" high by 83/16" deep. BendixRadio Division, Bendix Aviation Corp., Bal-timore 4, Md.-RADIO & Television RE-TAILING

Westinghouse FM -AM COMBOModel H-168 automatic AM -FM radio-

phono ac console with two built-in an-tennas, 7 tubes plus rectifier, 10" electro-dynamic speaker, Plenti-Power circuit with

New Sets for

6.5 w. undistorted output. Features new arcvernier dial with indirect and edge light-ing giving rainbow of color. Tunes 540 to1600 kc for AM and 88 to 108 me for FM.Speed record changer plays twelve 10"discs or ten 12" records, with low-pressurecrystal pickup and permanent needle.Storage space for 52 albums or 350 singlerecords. Cabinet in mahogany or blondeavodire. $249.95. Home Radio Division,Westinghouse Electric Corp., Sunbury, Pa.-RADIO & Television RETAILING

Philco PORTABLE RADIOModel 300 portable 3 -way superhet with

automatic switching from ac or dc to bat-tery and vice versa. Beam power pentodeaudio system, oval speaker, built-in an-tenna. Four miniature tubes plus rectifier.Hardwood cabinet with novel decorative"splatter" lacquer finish, contrasting ivorygrille with brown plastic controls. Weighs121/2 lbs. including batteries. Measures

91/2" high by 113/8" wide by 51/4" deep.$39.95 less batteries. Philco Corp., Tiogaand C Sreets, Philadelphia 34, Pa.-RADIO& Television RETAILING

Emerson PORTABLE RADIO

Model 559 three-way portable receiver.Cabinet of maroon simulated alligator plas-tic. $29.95 less batteries. Emerson Radio& Phonograph Corp., II 1 Eighth Ave., NewYork 11, N. Y.-RADIO & Television RE-TAILING

Admiral COMBO

Model 7C60W-6B1 console radio -phono-graph, superhet with beam power output,tuning 540 to 1630 kc. Bass compensation,built-in Aeroscope, vertical slide rule dial,61/2" round PM dynamic Alnico 5 speaker.Six tubes, continuously variable tone con-trol. New Admiral automatic disc changerwith Miracle tone arm and Snap -In cart-ridge. Compact, modern -styled cabinet inchoice walnut veneers; storage space for9 albums or 108 discs. Measures 22" wideby 323/4" high by 161/4" deep. $99.95eastern list (Models 7C60B-6B1 is blonde,illustrated, and 7C60M-6B1 is mahogany,both slightly higher). Admiral Corp., Chi-cago 47, Ill.-RADIO & Television RETAIL-ING

RCA -Victor TV SET

Model 721 -TS straight television tablereceiver giving direct view picture of 52 sq.in. Nineteen tubes including 10" kinescopeand two rectifiers. Compact contemporarystyle cabinet in walnut or mahogany finish.Base measures about 191/2" square. Sug-gested list is $325 plus $55 owner's policyfee. RCA -Victor Division, Radio Corp. ofAmerica, Camden, N. J.-RADIO & Tele-vision RETAILING

RADIO Er Television RETAILING December, 1947

Gift Market

UltratoneRADIO-RECORDER-PHONO

Model PR -7 portable radio -recorder -phonograph with 6 -tube ac radio chassis.Companion extension speaker for publicaddress use. Dual speed recorder cuts discsat 331/3 or 78 RPM. Midget microphone spe-cially designed for this unit. Fully enclosedplywood case is covered with DuPont fabri-coid. Lists at $129.95. Speaker is $39.95.Audio Industries, Michigan City, Ind.-RADIO & Television RETAILING

Stewart -Warner COMBOModel A61CR3 superhet "New Minstrel"

automatic radio -phonograph, with new"Shadow -Box" dial and "Electro-Hush" re-producer. Ac circuit, 5 tubes plus rectifier,PM dynamic speaker with maximum poweroutput of 6 watts, special inverse feedbacksystem, 4 -position tone control. Tunes 540to 1740 kc. Center panel slide -out recordchanger plays ten 12" records or twelve10" discs with Dura-point needle on light-weight tone arm. Contemporary design in

walnut. Measures 34" high by 233/4" wideby 16" deep. Stewart -Warner Corp., 1826Diversey Parkway, Chicago 14, Ill. -RADIO & Television RETAILING

Tele-tone PORTABLE RADIOModel 156 self -powered straight battery

portable receiver. Weighs 51/2 lbs. includ-ing batteries. Cabinet of unbreakable poly-styrene plastic, with recessed grille. Avail-able in sand or maroon colors. Measures

9" wide by 7" high by 4" deep. $17.95.Tele-tone Radio Corp., 609 W. 51st St.,New York, N. Y.-RADIO & Television RE-TAILING

Sightmaster TELE RECEIVER

Model 10-S-1 table television receiver,direct view, with 10" picture tube. (Oneof six new models.) Covers all TV chan-nels, includes FM radio. Seven controls,double grille design. Cabinet of hand -rub-bed walnut, mahogany or blonde finish.Installation fee covers one-year warrantypolicy by Authorized Sightmaster ServiceAgency. $375. plus installation (Blonde is$390), Sightmaster Corp., 220 Fifth Ave.,New York 1, N. Y.-RADIO Television &RETAILING

Stromberg-Carlson RADIOModel 1204-HME table AM -FM receiver-

the "Pioneer Special" with extra attentionto styling, gold -finish dial. Satin finish solidnatural maple, with simulated doeskin trim.

(Model 1204 -HMG is solid hand -rubbed ma-hogany with antiqued red leatherette trim.)Measures 101/4" high by 141/2" wide by71/2" deep. Stromberg-Carlson Co., 100Carlson Road, Rochester 3, N. Y.-RADIO& Television RETAILING

Signal AM -FM RADIO"Rhapsody" model FM -AM receiver with

built-in loop antenna, 6 tubes including rwt-tifier. Alnico 5 oval 61/2" speaker. Stream.lined walnut brown plastic cabinet withpolished metal grill, measures 13" by 8"

by 61/4". Fair-traded list at $39.95. (Ivoryplastic is $41.95). Signal Sales Corp., 114 E.16th St., New York 3, N. Y.-RADIO &Television RETAILING

Clarion COMBOModel 12310 "Fleetwood" console radio -

phonograph with AM and shortwave, tun-ing 540 to 160 kc on standard and 6 to 18mc. on shortwave. Ac superhet with 10"electrodynamic speaker, built-in antenna.6 tubes including multi -purpose and onerectifier. Slide -out record platform withautomatic record changer. Record storagespace below player. Finished throughout

in genuine walnut-measures 371/2" by311/2" by 17" deep. Warwick Mfg. Corp.,4640 W. Harrison St., Chicago 44, I1L-RADIO & Television RETAILING

(New Phonos on page 48)


Rider Survey on PA,NEWNG AND Nationwide Cross -Section

Map of the United States by Section or Locality. Figures of chart on opposite page apply here.

It has long been an axiom of thepublic address equipment field thatvital statistics on nationwide sales,service and installation simply donot exist. All the authorities avail-able on the technique of designingand installing sound apparatus not-withstanding, nobody has ever madeserious claim to speak as a full-fledged authority on the selling sideof the industry.

It is with especial pride, therefore,that RADIO & Television RETAIL-ING presents here three pages ofbasic statistical information on thePA and sound business, exclusivelyfor the first time in any publication.

This material will undoubtedly beused over and over again for manyyears to come, and will be of greatimportance to any dealer concernedwith PA work.

These Facts are YoursThe charts shown on the first two

pages of this article were compiledfrom summaries of the answers madeby 2,944 recipients of the surveymade by John F. Rider, Publisher,Inc., publishers of the Rider Per-petual Troubleshooter's Manuals.

The tabulated and averaged an-swers to the 43 -part questionnaire,

mailed to 25,000 servicers, part-timemen as well as full-fledged, wereshown in part in the November issueof RADIO & Television RETAIL-ING. Those portions having to dowith the sound field are shown here.

Of greatest interest, perhaps, arethe figures on percentage of dealers,in groups separated by years in busi-ness, who install, sell, rent and serv-ice PA equipment. Appropriatelyheadlined "What the dealer learnsthrough experience", it is apparentthat while 35.8% of even the rela-tively new dealer sells and installsPA, it is the man who has been inbusiness longest, who finds it profit-able to go out and do a big job onsound. Of the latter group, 58.6%install amplifying equipment.

Balancing Sales Vs Service

Over-the-counter PA selling is notas popular as installing completeequipment, as seen from the secondrow figures. From the third row, itis observed that relatively few newservicers (12.6%) put aside capitalfor rental -type sound equipment,while almost three times that figure(32.8%) of the 20 -year -and -over serv-icer group have a rental service.

The lower extent of the new serv-icer's interest in sound is reflectedin the fact that a smaller percentage

WHAT THE DEALER LEARNS THROUGH EXPERIENCE

QUESTION:* Years in Business Under 5 Years 5-10 Years 10-20 Years 20 Years & Over

Install PA Systems'? 35.8% 48.7% 57.0% 58.6%Sell PA Equipment? 22.1% 33.1% 43.4% 47.6%Have a Rental Service of PA Equipment? 12.6% 20.7% 28.4% 32.8%Of the Following Items, Check Those You Service:

Home ReceiversHome Elec. AppliancesPA EquipmentMarine EquipmentCombination ReceiversIndustrial Elec. Appl.Police Radio"Ham" EquipmentRecord ChangersAutomobile RadioAircraft Radio EquipmentAll Other

99.4%63.0%49.7%4.0%

82.6%11.4%3.8%

12.7%81.6%87.1%5.6%.3%

99.8%65.0%64.4%

5.8%89.9%15.9%10.4%20.9%88.4%89.6%9.9%

.4%

99.4%66.2%74.0%

7.2%92.0%25.6%12.2%26.4%92.6%89.0%13.4%

1.1%

99.2%66.5%75.2%10.4%95.2%29.8%15.9%28.2%91.8%86.5%15.4%1.6%

Percentages shown in this chart indicate proportion of answers indicating YES from total number of replies.

34RADIO & Television RETAILING December, 1947

Sales and ServiceAnalysis of Dealer Activity in Sound and Maintenance

(49.7 %) attempt the servicing of PAequipment, while much larger per-centages are shown for the oldergroups (going up to 75.2%).

A breakdown of these and otherfacts by geographic region are like-wise revelatory. Of particular in-terest are the responses to the ques-tion concerning the top power outputof the systems installed by the serv-icers. However, a word of cautionis in order, for the manner in whichthe question was asked may catchthe unwary napping.

A Precautionary NoteOn the surface it might appear

that the 50-74W system is by far themost popular throughout virtuallyevery part of the country. It shouldbe carefully noted that the questionreads "Up to what power output?".Thus even the dealer who sells fivetimes as many 8W systems as com-pared to 50W systems, might answer

yes under the 50-74W category.Looking at the chart this way, thefigures more closely correspond withthe impressions gained by manysound men through experience.

A cross -analysis of the activitiesof dealers by service field vs. localityprovides much material for specula-tion. One might, for example, notethat in the Pacific region, more deal-ers checked PA as an item theyserviced, and more sell PA equip-ment, and more install units only upto 25W, than in any other region ofthe country. This may very well in-dicate more small-town activity insound. It might also point up whatsome of last month's charts indi-cated: a generally higher degree ofmerchandising -mindedness. Such con-clusions, however, are speculative.

No doubt the statistics on the typesof items serviced will be of greatinterest to all servicers. The verylisting of eleven different sources ofservice income will serve to awaken

many repairmen who have been allow-ing good business to slip by theminto the laps of competitors.

Most of the items, such as recordchangers, auto radios, and home ap-pliances, are always included in theplans of almost all servicers. Othersare very much worth investigating,as shown by such examples as thefact that nationally speaking, an ave-rage of 10.4% of radiomen are tosome extent concerned with servic-ing police radio, and 6.8% are like-wise in amateur work. In this con-nection, of course, it may be re-marked that possibly some respond-ents to the question misinterpretedit as meaning "ability to service,"rather than "have serviced."

The Lesson to DrawEntering the matter more deeply,

one discovers that according to thechart entitled "What the dealer learnsthrough experience," the long-estab-lished servicer does by far the greateramount of this work, showing be-tween 2.5 and 5 times the interestin fields such as marine, aircraft,police, ham and industrial electricalappliances, as that shown by the"under five years" dealer. This lat-ter group especially, might well askitself "why can't I get some of thatbusiness?"

HOW SERVICE AND SOUND BUSINESS VARIES BY LOCALITY

QUESTIONS:*New

EnglandMiddleAtlantic

EastNorth

Central

WestNorthCentral

SouthAtlantic

EastSouthCentral

WestSouth

CentralMoun-

tain PacificU. S.

Average

Install PA Systems?. . .... 48.4% 49.3% 44.1% 50.9% 57.6% 53.9% 52.6% 56.6% 55.8% 50.4%

Up to What Power Output?Under 25 watts: 5.7% 5.2% 7.0% 5.5% 4.5% 6.7% 5.2% .... 7.9% 5.7%25-49 watts: 29.5% 24.9% 21.1% 29.1% 20.4% 24.5% 22.7% 22.2% 23.2% 23.9%50-74 watts: 36.5% 28.5% 31.1% 39.1% 28.3% 20.0% 31.9% 38.8% 23.2% 30.2%75-99 watts: 2.3% 8.2% 3.1% 2.7% 9.1% 11.1% 4.1% 2.8% 7.3% 5.8%

100-124 watts. 13.6% 16.3% 26.3% 14.5% 19.7% 20.0% 22.7% 11.1% 17.1% 18.8%125 watts and over:.. 7.9% 9.7% 7.9% 2.7% 12.3% 11.0% 3.1% 16.8% 8.7% 8.5%

Sell PA Equipment? 35.8% 33.5% 31.3% 40.8% 42.5% 38.7% 42.3% 39.8% 43.5% 36.9%

Have a Rental PA Service? 29.8% 24.4% 20.8% 25.3% 18.8% 23.1% 24.8% 27.8% 27.1% 24.0%

Of the Following ItemsCheck Those You Service

Home Receivers 100.0% 98.9% 99.7% 99.3% 99.6% 100.0% 99.1% 98.8% 99.4% 99.4%Home Elec. Appliances. ... 64.2% 71.1% 61.0% 68.4% 67.3% 73.0% 54.1% 69.9% 58.3% 65.2%PA Equipment 62.8% 61.0% 62.1% 71.4% 70.4% 74.8% 68.9% 71.1% 75.2% 66.3%Marine Equipment 6.6% 7.1% 4.7% 2.3% 10.9% 4.5% 5.0% 1.2% 15.0% 6.8%Combination Receivers 89.8% 89.6% 89.2% 88.8% 94.7% 94.6% 87.4% 91.6% 87.9% 89.8%Industrial Elec. Appl 23.0% 21.5% 18.4% 23.7% 23.9% 24.3% 16.2% 25.3% 23.9% 21.5%Police Radio . 10.2% 7.4% 7.4% 14.1% 10.0% 10.8% 18.0% 14.5% 13.1% 10.4%"Ham" Equipment.. 27.4% 19.4% 19.6% 22.7% 24.6% 18.9% 23.9% 21.7% 30.6% 22.5%Record Changers 88.5% 88.5% 88.5% 90.1% 92.6% 89.2% 87.4% 92.8 86.0% 88.8%Automobile Radio 88.1% 82.8% 87.9% 92.1% 87.7% 92.8% 92.3% 96.4% 88.9% 87.8%Aircraft Radio Equipment 6.6% 6.6% 11.0% 14.5% 15.5% 10.8% 14.0% .16.9% 17.2% 11.3%All other. 1.3% .8% 1.0% 1.4% .... .... 2.4% .6% .9%

Percentages shown on this chart indicate proportion of answers indicating YES from total number of replies.

Statistics on this and Preceding page copyright 1947 by John F. Rider Publisher, Inc., 404 Fourth Ave., N. Y., N. Y


Sources of Sound ProfitsFacts and Figures on the Nation's Top Twelve Markets for Custom -Assembled PA

As a help in guiding immediateselling activities RADIO & Tele-vision RETAILING presents hereits own "pork chop facts" on the topmarkets for custom -assembled soundtoday.

To get the facts on this page, theeditors made contact with leadingauthorities in each of the 12 fieldsshown. These contacts included tradeassociation heads, Government offi-cials, and editors of the importantpublications in each field. In addi-tion, all available census figures, mar-ket research surveys, and the findingsof sound equipment manufacturerswere incorporated. Finally independ-ent spot-check surveys were made inlimited areas.

While unquestionably there is roomfor error in the compilation, it is be-lieved that the figures shown are afairly reliable guide as far as theygo. It should be noted that phys-

By Harold R. Ellis, Technical Editor

ically, the chart is drawn on a scalesomewhat like a logarithmic ratio.Otherwise, it wquld have been im-possible to reproduce on one page.The figures, of course, are not affect-ed by the method of drawing thescale.

Examining the chart row by row,it will be found that all figures ap-pear to be on the conservative side.For example, there are 238,000schools in the U. S., including 110,-000 with only one room. The re-maining 128,000 schools, includingelementary, intermediate, private,parochial, colleges and universities,average 7 rooms each.

Believing that only schools withat least 12 rooms are prospects forPA, the "total schools" figure ar-rived at was 40,000, as shown. Theseare mainly concentrated in cities of

2500 population or over. Of this cat-egory, according to U. S. Governmentsources, 36% have PA equipment,leaving an immediate potential mar-ket of 64% of 40,000.

To realize just how conservativethis figure is, it must be rememberedthat schools need PA for cafeterias,auditoriums, gymnasiums and otherplaces in addition to centralized sys-tems for all classrooms. Nor doesthis figure consider sports and ath-letic fields, which are grouped underthe figures for "amusements."

The 36% estimate, however, coversschools which may have purchasedeven one small system for use in onlyone of the above services. Besides,some large but unknown part of this36% represent obsolete equipmentwhich is ready for replacement, inpart or whole. In general, the figuresfor the other top markets in soundare similarly conservative.

Where PA is needed in 1948SCHOOLS

CHURCHES

CLUBS

HOSPITALS

AIRPORTS

HOTELS

DEPT. STORES

FACTORIES

AMUSEMENTS

BANKS

RESTAURANTS

OFFICES

HAVE 36% HAVE NOT

HAVE

HAVE 20%

118%

6,0006,510

HAVE 20% HAVE NOT

HAVE 33%

13%

HAVE

HAVE

40,00022% HAVE NOT

14,000

9, 000

7,630

11`70 HAVE NOT

50% 13,000

19,000III 6 '70 HAVE NOT

HAVE

70,000

56,000

19% HAVE NOT 43,5661111 -1.000, 000


ownerin every home!

NIMIIIIMIIMMIN111111111al

to retail at $29." 3 -gang copper condenser 5 tubes plus selenium rectifier Built-in FM antenna Handsome wood cabinet Approved by Underwriters' Laboratories.

Homes without FM own only "HALF A RADIO"!They're missing the extra programs - the brillianttrue -life clarity - the thrilling new experience ofFM! Smart radio service dealers are turning thishot waiting FM market into cold cash, - with theamazing FM Pilotuner . . . which brings in gloriousFM from ANY radio, yet retails at only $29.95.

"Live Wires" are taking PILOTUNERS along onEVERY call . .. sending them out "on approval".. .letting customers "hear for themselves"- in theirOWN homes. Sales results are astonishing . . .

actually almost 100%. Get your share of this ready,waiting PROFIT! Write for details.

THE PERFECT XMAS GIFT!

sual-wanted-priced right! GiveA Yuletide "best seller". . unu-sual--wanted--.priced-

a real Xmas display!

PI LOT RADIO CORPORATION, 37-06 36th ST., LONG ISLAND CITY, N. Y.Makers of PILOTONE VINYLITE RECORDS PIONEERS IN SHORT WAVE FM TELEVISION


"Kars" Dealer(Continued from Page 31)

paint sprays, etc., have been installedto prepare for used -appliance retailoperations in the future. There isone large stockroom in the rightfront corner, and a huge loft overthe entire service department for"general" parts inventories.

All work is billed out on a time -and -materials basis. This, incident-ally, has given rise to something newin repair -service bookkeeping, whichMr. Burtis thinks will do away withthe "lost hours" which inevitablycropped up in the past. "We make

certain that each man charges off asmany hours as he actually puts in incustomer service," he pointed out,"through requiring each man to writehis own work orders, entering on thefirst sheet of a triplicate form theamount of actual labor hours he hasput in. Each work -order ticket iswritten up in triplicate, the first copyaccompanying the job, the secondgoing to the customer, and the thirdpermanently filed. Each mechanic ineach shop must figure how manyhours he has put in on each repairjob, and write this on the back ofthe first copy of the work -order, turn-ing in the job ticket himself.

BENDIX RADIOPEO. U.

3e8o* Ral/G'Announces the Appointment or

WARREN- CONNOLLYCO., INC.

521 West 57th Street

As Metropolitan New York

DISTRIBUTOR FORBendix Radios, Radio -Phonographs and TelevisionBendix proudly announces this union of two great names-Bendix RadioDivision of Bendix Aviation Corporation, one of the world's great creativeengineering and manufacturing organizations . . . and Warren -ConnollyCo., Inc., one of America's finest radio and appliance sales organizations.All Bendix Radio dealers in metropolitan New York will recognize thewisdom of this move for the reputation of the Warren -Connolly Co., Inc.and its principles for sound merchandising and fair dealing are knownwherever appliances are sold.

The important New York market deserves the manufacturers' best andnow the best distributing organization is combined with the best line ofradios and radio -phonographs ever offered to the trade or public. TheBendix Radio line for 1948 combines more sales -promoting "Firsts" thanthat of any other manufacturer-and the unique research and engineeringfacilities that made this fine line possible assure a continuance of leader.ship. Bendix Radio builds for profits today and progress tomorrow.Bendix Radio and Warren -Connolly Co., Inc. cordially invite New Yorkdealers to visit the beautiful showrooms at 521 West 57th Street and seethe extensive and distinguished line of Bendix Radios and Radio -Phono-graphs for 1948.

BENDIX RADIO DIVISION ofBendix Aviation Corporation

Baltimore 4, Maryland "WINIM

AVIATION C OOOOOO TION

"At the end of the week, he addsup the number of work -hours he hasput on all of his job tickets and con-trasts this with the number chargedout for the shop. In this way, everymechanic can see for himself the dif-ference between his work -hours andthe number of hours billed to cus-tomers. Since we instituted this sys-stem, we are deriving much betterprofits from each section with eachman more correctly matching up thehours for which he is paid with thehours charged to customers."

The sales department, headed byMr. Smith, will utilize both "floormen" and outside salesmen, aimingat "three appliances in every home"as a sales goal. "A small suburbancommunity of our type demands out-side selling," Mr. Smith indicated."We're going to take our time, traingood men, and compensate them onboth a direct commission, and aprofit-sharing system. Under thisplan, salesmen will earn individualcommission on each sale, but willalso share in gross yearly profitswhich we think will keep everybodyhappy."

Sincomb has made an early starton promotion. One to three news-paper advertisements are being runevery week in the Van Nuys news-paper, concentrated on "immediatedelivery" merchandise. Feeling thatit's never too early to get started onthe future market, the company hasalso contracted for "hostess service."Under this plan, the "hostess service"looks up all newcomers moving intothe San Fernando Valley and fur-nishes them with a book of gift cer-tificates from one merchant in eachretail line.

Getting Salesmen(Continued from page 29)

one that will release the salesmanfrom extreme worry during slumps,and one that does not force him toresort to customer -antagonizing tac-tics in his frenzy to get business.

If the dealer can secure the serv-ices of the right kind of salesman,he doesn't have to worry about tem-porary lulls in sales. The right sortof salesman is conscious of the prob.ability of such slumps, and tries todo something about them-provided,of course, he doesn't expect the axeto fall on him the minute the goinggets tough.

At the point of sale the salesmanstands guard over the life -blood ofthe business. That's why it's so im-portant to select the salesman care-fully, train him thoroughly and keephim happy and prosperous.


does for

phonograph performancewhat FM did for radio!

Re/if removes scratch and surfacenoise.

3'68/1/ restores original beauty to oldrecords.

T'ea/1/ increases pleasure from newrecords.

This exclusive new Bendix Radio advancement makesBendix Radio -phonographs by far the easiest to sell forthis very good reason! It really does what is claimed forit and you can prove it to any ear by a side -by -side com-parison with any other set. Yet this truly great salesfeature is only one of many "firsts" that put Bendix Radioin a class by itself in demonstration, sales and profits!

Only Bendix Radio -phonographs combine all these advancements

BENDIX RADIO P DIVISION OFAVIATION CORPORATION

Hush-O-Matic ... Swing -A -Door automatic record player...Phantom Dial ...New Phantom grille... BendixRatio Detector FM circuit ... crystal -controlled FM ...

true furniture styling ... Aviation quality.


TALK ABOUT

ACCEP1MAW

Even distributors' salesmen

THE INTERPRETER (dark mahogany)

THE INTERPRETER(blond mahogany)

want to own these great

new radio -phonographs!

THE ALLEGRO(dark mahogany)

NEW STEWART-WARNER"TERRIFIC" is the only word to describe

the dealer reception given these completelynew Stewart -Warner sets for 1948... the line

that's red hot right now!

Performance sells-and what performance these new combinationsdeliver! In style, tone, features they have plenty of what people want

... at prices you'll never believe!

Only Stewart -Warner givesyou all these great features:

new Shadow -Box Dial, newElectro-Hush Reproducer,

Have YOU heard this "sell" record?

The Really Lucky Dealer Has

new retractable Dura-Point THE NEW MINSTREL (walnut)

. . . and the great Strobo-Sonic Tone

Available now-specialnew demonstration rec-ord! Play it for prospects-it sells and entertainsall at once!

It's one more greatStewart -Warner exclu-sive! Ask your distribu-tor for it-today!

System.

THE GAD -ABOUT (portable)

Stewart -Warner for 1948AM RADIOS FM RADIO -PHONOGRAPHS TELEVISION

CHICAGO 14, ILLINOIS


RECORDS

Platter Profit -PointersINVENTORY TIME is com-ing. Retailers should remem-

ber that a good bookkeeping sys-tem, and inventory control are thebasis for a successful record opera-tion. Mistakes of the past yearshow up each January. Althoughin the midst of the holiday flurry,disc dealers should be mentally pre-paring themselves, and their staffs,for inventory taking.

TRY TO "ANSWER ALLQUESTIONS in the affirma-

tive," is good advice, for store per-sonnel. The eternal customer -ques-tion in record merchandising is "Doyou have -such -and -such in stock?"Too many good sales have been lostwhen a clerk responds with a blunt"No." If the album is not in stock,a tag -line should always be addedto the end of each negative statement.For example: "But we do have`Album X' which was made by thesame group, and has just come in"-or "But we'll be glad to order it foryou," or "Have you heard this?I'd like to know what you thinkof it." These are suggestions whichkeep the customer interested, andgive the salesperson a chance to talk.

CHRISTMAS MERCHAN-DISE displayed in windows

should be kept intact until the verylast minute. If stock of a particu-lar album, storage case, etc. runsout, the item should be removedimmediately from display, and re-placed by something else of whichthere is a quantity. A sloppy win-dow will not impress passers-by,and can only serve to lower theprestige of the store.

PETRILLO BAN on record-ings was one of those things

everyone "expected" to happen, butthat few thought actually would.However, the industry was notcaught short-handed. The recordmakers have been pressing at a hecticpace since Mr. Petrillo announcedthe Dec. 31 deadline. Some execu-tives stated that there is enough ofa back -log of discs to keep businessgoing for two years. In the eventthat the "worst" happens, dealers canexpect "repeat" big sales of stand-ards and specialties that were pastfavorites.

CHANGES IN THE MUSI-CAL tastes and temperament

of the record buying public clearlyindicated by the "suggested Xmaslists" sent out by various recordmanufacturers. Most outstandingdevelopment of the past year is theemergence of a popular demand for"complete" presentations of operas,chorale works and chamber musicseries. Each of these works canprovide a full evening's listening,and were formerly only to beheard at occasional concerts or per-formances. The growing appreci-ation of the musical arts developedby large segments of the populationduring recent years has widened theaudience for these works-and rec-ords are doing a great job in bring-ing music to "all the people."

IMPRESSIVE NEEDLESALES chalked up by retailers

who concentratec'. on these items asgifts. Dealers cite vigorous adcampaigns conducted in the na-tion's press by the needle manufac-turers as one of the principalreasons for growing consumerawareness to importance of thisdisc accessory.

WITH THE TREND in dancebands getting away from the

jitterbug gymnastics of awhile back,to a sweet n' simple style of dancing,fewer cases of teen-age capers arereported by dealers. The newnovelty -comedy discs are up-and-coming favorites with this age group.

CHILDREN'S DISCS reach anew high this year in abun-

dance, variety, entertainment andeducational value. Old story bookfavorites have been streamlined forthe modern youngsters, and therecord makers have also turned upwith a host of new friends and char-acters. Sales of kiddie albums thisChristmas are expected to accountfor a good portion of the holiday'sprofits.

TIPS for the weeks precedingXmas: Keep store looking

neat, cleaning up after those cus-tomers who have a tendency to messthings; maintain a cordial demeanorno matter how harried, and point outto sales force necessity for doing thesame. Send purchasers home witha lasting impression of cordiality bywishing them a "Merry Christmas"at conclusion of sale.


Are you set fora bigger -

rushthan-predicted

on children's albums?

EARLYSALES show that children's

albums this Christmas will beeven bigger than expected ... achance for bigger profits than youplanned for when you originally or-dered your Christmas stock.

Another look at your stocks nowmay prevent a lot of lost sales justbefore Christmas ... and just after,when the kids bring in their Christ-mas modey and gift certificates.

It's a whale of an opportunity notto be missed .. . and you've got aselection of RCA Victor children'smerchandise to choose from that'sreally tops!

Check now against your

current orders, to be well covered on these important items:

Pon, the Piper. Paul Wing. Y-331, $4.50.O Rudolph the Red -Nosed Reindeer. Y-353, $3.00.El Cinderella. Jeanette MacDonald. Y-327, $3.00. Spike Jones Plays His Kind of Nonsense Music

for Children. Y-359, $2.25.El Hello, I'm Adeline. Y-22, $3.00.El How to Play Baseball. Joe E. Brown. Y-351, $4.50. Little Black Sambo's Jungle Band. Y-316, $1.45.E Pee -Wee the Piccolo. Paul Wing. Y-344, $3.00.1_ 1 Pinocchio. From the Disney movie. Y-349, $4.00.

Snow White and the Seven Dwarfs. With dia-logue and sound effects. Y-17, $4.00.

Three Little Pigs from Disney's movie, and The Or-phans' Benefit from "Mickey Mouse." Y-14, $1.25.Dumbo. From the Disney movie. Y-350, $4.00.

Robin Hood. Junior Programs Opera Co. Y-609, $4. Singing Games. The Children Next Door. Album

Y-335, $1.25.

n The Pied Piper of Hamelin. Alec Templeton. AlbumY-360, $2.25.

Uncle Mac's Nursery Rhymes. Derek McCullochof the B.B.C. Album Y-15, $1.25.

O Why the Chimes Rang. As told by Ted Malone withDick Leibert at the Organ. Y-357, $2.25.Rock -A -Bye Parade. Y-16, $1.25.

Songs of the Zoo. Sung by John and Lucy Allison.Y-337, $1.25.

O The Night Before Christmas. Recitation with musi-cal background. Y-9, 850.

Let's Play. Helen Meyers. Y-12, $1.45.

0 The Unsuccessful Elf. Paul Wing. Y-320, $1.45.LJ Hansel and Gretel. Junior Programs Opera Com-

pany. Y-610, $5.00.

Perry Como Sings Merry Christmas Music. Al-bum P-161, $3.40.

411 Christmas Hymns and Carols. Robert Shaw direct-ing the RCA Victor Chorale. MO -1077, $5.00.

The next 4 weeks mean money, money,money, in RCA Victor Children's Albums!

All during '47, small -fry music has beenbooming to a Christmas climax.

No matter how big a demand you had lastyear, this year will be bigger!

RCA ocroR REcoos42


"Lookingglass" windows

provide possers-by

Displays ore changed weekly.

"L'arappear..Tee14 Discs

Washington, D. C. Merchants Capitalize

on Listening Equipment for Sales

of the store interior.

savingself-service

displayracks are combined

with the listening equipmentto form a space -

unit.* Below,

record clerksdispense

discsrequested from

a storagewall, While

customershear their choices

conveniently,and quickly.

Irvin and Israel Feld, proprietorsof Super Music City, on F St. in

Washington, D. C., have stressed"easy listening" as a novel methodfor pushing record sales.

The brothers have installed self-service record bars and batteries ofearphone turntables throughout thestore. The equipment was built intospecially designed modern fixtures.By use of these earphones, fifteento twenty-five listeners can standside by side, hear their selectedrecords, and still not disturb the per-son who is standing a few inchesaway. The earphone set-up is usedprimarily by popular disc customers.The more conventional listeningbooths are maintained for classicalmusic listening.

Super Music City is the third ofa group of Washington record storesoperated by the Feld Brothers. Inplanning for this operation, the own-ers were primarily interested in ob-taining a location in the heart ofdowntown Washington. Once theyhad procured the proper site, themerchandising -minded Felds equippedthe store with the most efficientstorage and display fixtures available,large "looking glass" windows, self-service record bars, and the specialearphone listening system.

Displays Kept CurrentWindow displays feature a variety

of record merchandise; continuouseffort is made to push the hit songsand albums of the week. The dis-plays are planned with an eye to af-fording passers-by a good view ofthe store interior.

In addition to being noted as anestablishment where popular and"hard -to -get" records can be ob-tained, Super Music City, has builtup a steady classical clientele. Alarge stock of these albums is car-ried, and serious music sales ac-count for a good proportion of thefirm's business.


OA VestAtzt,

800.it IMO

StaST*10%OS%

tootott

Signature's specialpresent for childrenof pre-school age isthis collection of fa-miliar favorites.

The popular "Gaite Paris-ienne" is given a spiritedrendition by A r t h u rFiedler in a new RCAVictor album.

Below: Capitol Recordsdoes "Bozo at the Cir-cus", a story with "bigtop" flavor.

Below, left: HarryHorlick offers agroup of exciting"StraussWaltzes"in an MGM al-bum designed toplease all t h emembers of thefamily.

VOCAL' ARTISTS

BACH: "Cantata No. 140," RobertShaw conducting the RCA VictorChorale and orchestra, SusanneFriel, soprano; Paul Matthen,bass; Roy Russell, tenor; JosephFuchs, violin obbligato; RobertBloom, oboe. RCA Victor Mor DM 1162

Four 10 -inch records included inthis album, making reasonable listprice an inducement to music loverswho might shy away from Bach ina larger collection. "Mass in BMinor" customers will be interestedin this, and vice versa.

CANTERBURY CHOIR: "Christ-mas Hymns and Carols," Mack-lin Marrow conducting, ErnestWhite, organist. MGM 15

Famous and traditional songs ofthe Yuletide season, "Silent Night,""The First Noel," "0 Come All YeFaithful," and five others are sungby the choir for a perfect "XmasSpirit" package.

MENDELSSOHN: "Elijah, Op. 70,"Isobel Baillie, soprano; GladysRipley, contralto; James John-ston, tenor; Harold Williams,bass -baritone, with the Hudders-field Choral Society and the Liv-erpool Philharmonic Orchestraconducted by Sir Malcolm Sar-gent. Columbia MM -715

This 16 -record album was issued incommemoration of the one hundredthanniversary of the death of FelixMendelssohn. (Good window displaytie-in.) The work is done by thesame orchestra and chorus who didthe recent Handel "Messiah," andsales possibilities are particularlyripe at this season for the two sets.

PONS, LILY: "Repeat Perform-ance." Columbia MM -720

Popular favorites like "The BlueDanube" and "The Last Rose ofSummer" included in this Pons col-lection. "Chansons" album, sung inFrench, a good companion item.

TRAUBEL, HELEN; RALF,TORSTEN: "Tristan and Isolde-Love Duet (Act II, Scene 2)."Columbia MX -286

Metropolitan Opera singers HelenTraubel and Torsten Ralf sing thepassionate Wagner love music, ac-companied by the Metropolitan Op-era Orchestra, directed by FritzBusch.

CLASSICAL WORKS

BACH:"Chaconne, in D Minor," An-dres Segovia, guitar. MusicraftM-85

Famous guitarist interprets thisBach work in a new medium, for afascinating album.

BERLIOZ: "Romeo et Juliette, Op.17," Arturo Toscanini and theNBC Symphony Orchestra. RCAVictor DV -7, also in V-7

Quality of tone, technique and per-formance of this Berlioz symphony,coupled with fact that album is avail-able on non -breakable vinylite, putsthis album in the "must" class for allcollectors. Toscanini's selling powerwill pull even those customers whoare not familiar with the Berliozscore.

HAYDN: "Symphony No. 94, in G,"Boston Symphony Orchestra,Serge Koussevitzky, conductor.RCA Victor DM -1155, also inM-1155

Popular "Surprise" Symphony wasan old favorite in the Victor catalog,as originally recorded by Kousse-vitzky. This new performance willfind many eager purchasers.

HEIFETZ: Godowsky:"Alt-Wient";Drigot: "Valse Bluette." JaschaHeifetz, Emanuel Bay at thepiano. RCA Victor 10-1345

The sides presented in this singlehave been in great demand by musiclovers. Their coupling assures disc'sbecoming a best-seller.

HEIFETZ: "Heifetz Encores,"Jascha Heifetz, Emanuel Bay atthe piano. RCA Victor DM -1159,also M-1159

This album is a follow-up to re-cent "Modern Violin Transcriptions,"and, as the title implies, are popularHeifetz encores. Many of the selec-tions were transcribed by the virtu-oso especially for his concerts.


Bruno Walter's in-terpretation of Mah-ler's Fifth Sym-phony is o note-worthy Columbiarelease.

Bing Crosby assumes thenew role of children's storyteller in this delightfulDecca album.

Below, left: MiltonCross narrates thefamiliar Aladdin storyfor Musicraft.

Below, right: DickTracy and a col-lection of t h ecomic strip char-acters ore cap-tured on waxby Mercury.

Merry Xmaswith Discs

(Continued from page 45)

HOROWITZ, VLADIMIR: "PianoMusic of Chopin and Liszt,"Vladimir Horowitz, pianist. RCAVictor

Included in this collection areLiszt's "Au bord d'une Source," andthe popular "Hungarian RhapsodyNo. 6." Chopin's "Ballade No. 1, inG Minor," and "Nocturne in F Sharp,Op. 15, No. 2" also among selections.

LEVANT, OSCAR: "Levant PlaysDebussy." Columbia MM -710

Ten selections, including "Refletsdans l'eau," "Serenade for the Doll,"and "La Cathedrale Engloutie," in-cluded in album.

MOZART: "Quintet in D Major forStrings," Budapest String Quar-tet, Milton Katims, viola. Co-lumbia MM -708

Another worthy addition to thechamber music catalog on the dealer'sshelves. Mozart collectors will loveit.

MOZART: "Eine Kleine Nacht-musik," Sir Thomas Beecham,Bart., and the London Philhar-monic Orchestra. RCA VictorM or DM 1147

Appealing cover illustration showsa typical group of Mozart's timeplaying the "Serenade" for an eve-ning's entertainment. Sir Thomashandles the recording with lovingcare.

OFFENBACH: "Gaite Parisienne,"Boston "Pops" Orchestra, ArthurFiedler, conductor. RCA VictorM or DM 1147

This version of the popular Offen-bach work is the complete score asit is performed by the Ballet Russede Monte Carlo. The spirited ren-dition will appeal to ballet lovers,

John Jacob Niles accompanies himself on thedulcimer on his second Disc album.

as well as to those who are justfamiliar with the music.

SCHUBERT: "Symphony No. 8 inB Minor," Bruno Walter con-ducting The Philadelphia Or-chestra. Columbia MM -699

The popular "Unfinished" sym-phony is given the usual capable in-terpretation of Bruno Walter. Thissymphony is one that children learnto listen to and love in the elementaryschools across the country.

TCHAIKOVSKY: "NutcrackerSuite," Andre Kostelanetz andhis Orchestra. Columbia MM -714

Dealers report tremendous sales ofthis popular Tchaikovsky work everyChristmas. The melodic Kostelanetzinterpretation is just in time to cashin on the demand.

TCHAIKOVSKY: "Concerto No. 1

in B Flat Minor, Op. 23," ArturRubinstein, pianist, MinneapolisSymphony Orchestra, DimitriMitropoulos, conductor. RCAVictor DM -1159, also M-1159

Tchaikovsky work as recorded byRubinstein is familiar to his concertfans. Dealers will find this new al-bum an excellent "suggestion" itemwith other recently released Rubin-stein wax performances.

TCHAIKOVSKY: "The NutcrackerSuite, No. 2," Boston "Pops" Or-chestra, Arthur Fiedler, con-ductor. RCA Victor M or DM1164

Excerpts from the ballet includedin this collection are "Winter Scene,""Waltz of the Snowflakes," "Pas deDeux," "Divertissement de Choco-lat," and "Valse Finale." Children,as well as grown-ups, can enjoy thiscollection.

VIVALDI: "Concerto Grosso in DMinor," Alexander Schneider,Dumbarton Oaks Chamber Or-chestra. Keynote K 2003

This recording, on unbreakable ma-terial, has already created quite a

Lennie Tristano's "n e wjazz" waxed by Keynote.

commotion in retail stores. Its ap-peal to music lovers is not only itsexcellent tone fidelity, but in thepresentation which is in the styleoriginally intended by the composer.

00014000M0"ALADDIN AND HIS WONDER-

FUL LAMP," Milton Cross, nar-rator, with supporting cast. Musi-craf t M-87

Use of the Scheherazade music ofRimsky-Korsakoff as backgroundmusic for this album adds extra ex-cit,...-ment to the familiar Aladdinstory.

"ALICE IN WONDERLAND," sungby Jane Powell, featuring orig-inal music by Carmen Dragon.Columbia MM -713

Columbia calls this presentation ofthe Lewis Carroll favorite, "A chil-dren's music drama for soprano andorchestra." As such, it is a novel,entertaining, and educational album,for "children of all ages."

"THE ADVENTURES OF OLIVERTWIST AND FAGIN," BasilRathbone with supporting cast.Columbia MM -700

Rathbone, of course, is Fagiii-anda character Dickens himself wouldhave cringed before. This greatclassic is also narrated by the moviestar.

"BONGO," Dinah Shore with sup-porting cast, orchestra under di-rection of Sonny Burke. Colum-bia M1-41

Album is about one of the incidentsfrom Disney's "Fun and Fancy Free."Story of the trials and tribulations ofa bear, contains the songs, "LazyCountryside," "Too Good to Be True," and "Say It With a Slap."

"BOOMER THE BASS DRUM,"( Continued on page 54)

Charlie Barnet's Apollo discings Butch Stone's orchestra signedgoing well. by Majestic.

46RADIO G. Television RETAILING December, 1947

THEY CALL BOSTON "CONSERVATIVE,"

...BUT LISTEN TO THIS!

"Sensational," "terrific," "remarkable"

-such are the terms these "silent"

New Englanders use to describe the as-

tounding success of the new Columbia

Sapphire Needle, retailing at only $1.50,

and playing up to 10,000 sides!

READ THE STORY IN THEIR OWN WORDS!

"Every one of . . . our initial order has been sold.The best needle in its price class . . . would still bea good buy at $2.50 instead of $1.50." SymphonyMusic Shop, 54 Gainsboro Street, Boston 15,Mass.

"By far the fastest selling needle. The $1.50 priceis sensational. Consumer demand and sales areterrific." City Radio Company, 163 Washing-ton Street, Boston 8, Mass.

"Before the Columbia "Tailored -Tip," who everheard of a sapphire needle selling as low as $1.50?Who ever heard of a $1.50 needle being guaranteedfor 10,000 plays? Columbia always comes through !"McLaughlin Reilly, 45 Franklin Street,Boston 10, Mass.

"The greatest of permanent needles . . . customerreaction excellent . . . congratulations pouring in."Hall G" Hall, 126 Mt. Vernon Street, Boston 8,Mass.

"Most satisfactory . . . customers come back to tellhow happy they are with the results." CarlFischer, Inc., 252 Tremont Street, Boston 16,Mass. * *

"Sales have been remarkable." Krey Music Com-pany, 623 Washington Street, Boston, Mass.

RETAILS FORONLY

150

Sapphire Needle Display-Holds 60 Needles

The "Tailored -Tip"' Sapphire is microscopicallyshaped and designed for amazing clarity, brilliance,fidelity and long life. "Tailored" to fit the groove bymaster recording engineers-then shadowgraphedfor uniform perfection.

Backed by advertising in Life, Saturday Evening Pos.,Time, American Record Guide, and Saturday Reviewof Literature's supplement, "Recordings" . . . 800radio stations!

CONTACT YOUR

Columbia RecordsDISTRIBUTOR

FOR STOCKTrada-morks "Columbia," and al Rog. U. S. Pet. Off. Glit


New Phono LinesLatest Disc -Playing Accessories and Equipment

Sonata PHONOGRAPH

Model EP -500 "Little Maestro" record play-er. billed as "world's smallest portable am-plified phonograph"-measures 9" by 10"by 51/2" and weighs 71/4 lbs. Patentedglide -out turntable track, giving finger-tipshift of turntable and motor. Alnico 5speaker, plays any 10" or 12" disc, feather-weight balanced tone arm, crystal pickup,Alliance motor. Cabinet covered with alli-gator leatherette, blending interior andmatching hardware. Sonata ElectronicsCorp., 624 S. Michigan Ave., Chicago 5.111.-RADIO & Television RETAILING

GarrardPACKAGED CHANGERS

Garrard automatic record changer nowoffered in packaged unit. Available inthree styles-(1) mounted on wood base.(2) mounted in a carrying case (illustrated)or (3) the changer in a de luxe table modelcabinet. Carrying case unit has compactcabinet of wood, covered with light brownparchment style leatherette, trimmed in darkbrown leather-measures 16" by 10" by14". Changer plays 10" and 12" discs inany sequence without adjustment, non -slipspindle, governor -controlled speed -regulatesmotor. Fair-traded retail prices for ac unitsare $69.50 for changer alone, $89.50 forchanger in carrying case, and $99.50 for

table model. Ac -dc models slightly higher.Garrard Sales Corp., 315 Broadway, NewYork 7, N. Y.-RADIO & Television RETAIL.ING

Fon-O-Pal PhonographModel AB27 children's console phono-

graph with two -tube amplifier, crystal pick-up, 5" Alnico 5 speaker. Ac motor andturntable playing 10" or 12" discs with lidclosed. Record storage space provided.Cabinet of pressed tempered masonite andkiln dried white pine. Front grille buff color-sides and top red (AB28 is blue). Colorsare washable. Cabinet on rubber feet.

Measures 13" by 24" by 12". $29.95. Uni-versal Mart Associates Corp., 15 MooreSt., New York 4, N. Y.-RADIO & TelevisionRETAILING

RecotonJUKE BOX NEEDLE

No. 2050 phonograph needle for jukebox use, rated at 7,500 service -free plays.Made of osmium alloys. Comes in indi-vidual sealed packet, with space on backfor noting installation date and other per-formance data. Fifty packets are mountedon specially designed service card de-signed so that operators can remove asmany at a time as required. Recoton Corp.,251 Fourth Ave., New York, N. Y.-RADIO& Television RETAILING

Brock RECORD PLAYERModel 7X-26 electric portable recordplayer for youngsters. Two-tube amplifier,

crystal pickup, 3" dynamic Alnico 5speaker. Featherlight pickup. Leather.ette covering decorated for children. Mea-sures 53/4" by 121/2" by 101/4". DavidsonMfg. Co., 133 Carnegie Way, N.W., Atlanta,Ga.-RADIO & Television RETAILING

RCA -Victor PHONOGRAPH

Model 63E electric record player in knob -less cabinet - motor starts automaticallywhen tore arm is placed in playing posi-tion. "Silent Sapphire" pickup. Tone armfits neatly into recess at right, when not inuse, concealing recessed volume control.Plays both 10" and 12" discs. Simple, func-tional styling on cabinet of molded walnutplastic and trimmed with gold lacquer.Measures 51/2" high by 12" wide by 9"deep. Suggested list is $29.95. RCA -VictorDivision, Radio Corp. of America, Camden,N. J.-RADIO & Television RETAILING

Columbia PHONO NEEDLE"Tailored -Tip" sapphire phonograph nee-

dle which plays up to 10,000 sides. Pointis "tailored" to fit record groove and toride on side -walls only. Specially designedfor fidelity and longer life. Shadowgraphedfor uniform quality. Offered in sales -styled

individual plastic packages. $1.50 retail.Columbia Records, Inc., 1473 Barnum Ave.,Bridgeport, Conn.-RADIO & Television RE-TAILING

NEW RADIO LINES,

Pages 32 and 33


...recording volume sales for dealers everywhere!

$14950West of the

Rockies$153.00

WIRE RECORDERSRECORD CHANGERS

PHONOGRAPHSPHONOGRAPH NEEDLES

Portable .. . efficient . . . handsome . . . the Webster-

Chicago Wire Recorder has many markets - inhomes, schools, offices - and hundreds of uses inevery field. This outstanding unit has been a smash-ing success for other dealers let it build profitablesales for you. Completely backed by powerful na-tional advertising and a valuable cooperative ad-vertising plan.

Contact your distributor for complete information.

egIeWoice t_fiztioir 9 iexo

WEBSTER C H IC AG 0CHICAGO 39,


RCA Victor AlbumsRCA Victor Records has signed con-

tracts for exclusive, original -cast record-ings of "High Button Shoes," and "Al-legro," two of Broadway's newest musicalproductions, James W. Murray, vice-president in charge of RCA Victor recordactivities, has announced

News from KeynoteJohn Hammond, president of Keynote

Records, New York City, has announceda new price line at $1.25 for 12" high -percentage shellac records. This newprice policy will also cover the entireclassical catalogue of European record-ings to be issued on the Keynote labelunder its exclusive U. S. rights arrange-

ment consummated with the GramophoneIndustries of Czechoslovakia.

Four new Keynote distributors are :Motor Radio Co., Inc., Kansas City ; Rec-ord Merchandising Co., Los Angeles ;Triangle Distributing Corp., Pittsburgh ;and Circle Record Co., San Francisco.

Continental ExpandsContinental Record Co., New York

City, has completed a deal with the EliteRecord Co. of Switzerland in which thefirm will be represented in the UnitedStates and Canada Continental, andContinental Records will be representedabroad by the Elite firm. The waxes ofa large portion of the Elite catalog willbe released in this country under the nameof Continental -Elite Records.

..7or immediate Alivery

"MR. BITZEL"

NEW! SENSATIONAL!

HERE'S WHAT YOUR TRADE GETS

Three 10 -inch UNBREAKABLEVinylite records in handsome artalbum

AN ALBUMTO KEEP THE TOTS

AMUSED FOR HOURS

Song Sheets Order NowJig Scene Puzzle List ... $4.41

List . . . $2.98 TaxIncl.

TaxIncl.

More than 12 million radiolisteners have heard

"THEREVOLT OF THEALPHABET"

starring

RUTH CHATTERTONTWO 10 -INCH UNBREAKABLEVINYLITE RECORDS IN ALBUM

STANDARD DISCOUNTS

ORDER NOW

TIFFANY PRODUCTIONS200 W. 57th ST., NEW YORK 19, N. Y.

OR OUR NEAREST DISTRIBUTOR

New Columbia ArtistsChristopher Lynch, the Irish tenor, has

signed an exclusive recording contractwith Columbia Records, Inc., accordingto an announcement by Goddard Lieber -son, vice-president in charge of Master-works and repertoire of that company.

Josef Zimanich, head of Columbia's for-eign department, has also announced thesigning of several interesting new artists,including : Rudy Castell, a Cuban singer ;Tadeusz Sztuka, a Polish favorite, and thepolka band of Babe Wagner.

New Musicraft ArtistsJack Myerson, president Musicraft Rec-

ords, New York City, has announced thesigning of many top-flight names to roundout the label's roster of popular artists.Shep Fields and his Rippling RhythmOrchestra has signed a term contract torecord exclusively for Musicraft. MindyCarson, singer, has also been pacted bythe label. Other artists include: BuddyGreco and the Three Sharps ; noveltysinger Esmereldy and the Four Mu-settes, a newly formed all -girl vocal group.

Vox ReleasesBill Simon, director of the Vox spot-

light series, reports excellent sales of thelabel's "Marlene Dietrich Sings" album.Singles released by the label are "Assez"and "Je M'Ennuie," two Dietrich suc-cesses. An album of songs by Edith Piaf,French cabaret singer, entitled "La RuePigalle" is another Vox-Polydor repress-ing.

Mayfair JobbersMayfair Records, New York City, an-

nounces the following distributors for itsline of children's records : MajesticBrands, Inc., New York City ; Igoe Bros.,Inc., Newark, N. J.; Scott -Crosse Co.,Philadelphia ; Massachusetts Music Dis-tributors, Boston ; Barnett DistributingCo., Baltimore ; Dixie Record Suppliers,Richmond, Va.; Pan-American RecordDistributors, Detroit ; Pan-American Dis-tributors, Cleveland ; K. 0. Asher, Chi-cago; Frederick Lee, Minneapolis ; ARADistributing Co., St. Louis. Dealers inother territories may order records di-rect from the manufacturers.

Heads Phono Needle SalesJohn W. Walt is the new supervisor

of phonograph needle sales for Webster -

Chicago, 5610 Bloomingdale Ave., Chi-cago. Mr. Walt will head sales promo-tion on the recently announced Webster -Chicago Black Nylon needle, and theIvory Nylon point. Mr. Walt comesto Webster -Chicago from WestinghouseElectric Supply Co. (Chicago branch),where he was appliance sales promotionmanager.

Lissen JobberHenry Brown, president of Lissen Rec-

ords, New York City, has announced theappointment of Mangold Distributing Co.,Baltimore, Md., as distributor for hisfirm in that area.


hi-) ATTENTIONDEALERS

r Ask your Fidelitonedistributor about theFidelitone Classic In-troductory Offer -with 150% dealerprofit. Act now - of-fer is available for alimited time only.

s's

Each Fidelitone Classic isa volume of best wishesfor your customers' Christ-mas giving. Feature it forhandsome Christmas prof-its . . The FidelitoneClassic . . Five Dollars.

The needle is mountedin a useful record brush,and fitted into a beau-tiful Lucite utility pack-age (cigarette case size)

OUTPERFORMSANY NEEDLE YOU

HAVE EVER HEARD

gA,e.

gekatoneWkdoie

PERMO, INCORPORATEDCHICAGO 26

More Permo Needles Sold Than All Other Longlife Needles Combined


RCA Victor RepsThe appointment of four new field sales

representatives is announced by D. J.Finn, general sales manager of the RCAVictor record department. The sales rep-resentatives are : Robert Baggs, whoseheadquarters is in Des Moines, Iowa;Richard Madded, headquartered in Mem-phis ; Joseph Mowbray, who is stationedin Cleveland; and Robert Yorke, whoworks out of Seattle.

NAMM Execs MeetThe executive committee of the Na-

tional Association of Music Merchants,headed by Louis G. La Mair, president,is considering the Hotel New Yorker andthe adjoining Manhattan Center, NewYork City, as tentative sites for the 1949

Music Industry Convention and TradeShow. The committee decided to holdthe annual mid-term meeting of the boardof directors at the Waldorf-Astoria Ho-tel in New York on January 12 and 13.

The executive committee also appointedWilliam R. Gard, as assistant to WilliamA. Mills, executive secretary of NAMM.

Recoton Sales CampaignIn conjunction with their current pro-

motion of Supertone phoneedles, RecotonCorp., New York City, is offering a spe-cial promotion to dealers. Retailers whoorder 10 cards or cartons of Supertonephoneedles receive an extra card or cartonof 50 packages free. In addition, the dealincludes free imprint of dealer name andaddress on individual needle packages.

NO FINER CHRISTMAS GIFT FOR $5,00Famous DUOTONE "star Sapphire

Phonograph Needle in Gay Holiday Wrapper

PLAYS LONGER! * SOUNDS BETTER!

COLORFUL, EYE-CATCHINGWINDOW STREAMER

DRAWS 'EM INI

Display this smart mer-chandiser early and cashin fast! Order from yourDuotone distributor now I

GAYLY DECORATEDHOLIDAY PACKAGE

CLINCHES THE SALEI46.

Dressy red, green and whiteslip-on wrappers make idealXmas packages. Show them onyour counter and in your win-dow. Keep 'em UP FRONT! Seeyour Duotone distributor or in-quire direct.

%\ANV\rt.DUOTONE COMPANY k,.\

799 Broadway, New York 3, N. Y.Olen Nester, President

EXPORT DEPARTMENT: American Steel Export Co., Inc., 347 Madison Ave., New York 17, N. Y.

New Permo NeedleDisplay Unit Offered

Permo, Inc., Chicago 26, makers ofFidelitone long -life phonograph needlesare offering distributors and dealers a

striking display -demonstrator made ofclear Lucite. Chief feature of this unit

Permo lucite demonstrator

is the Lucite lever mounted below anoversize Fidelitone supreme needle. Press-ing the lever compresses the floating pointof the needle-illustrating the complianceof the needle's spring action. The move-ment of the lever simulates (on a largescale) the up-and-down motion of a rec-ord as it passes the needle.

The display is one foot high. The giantSupreme needle is of golden metal, whilethe circular plaque is in gold and deepblue. It is excellent for use both on coun-ter and in the show -window.

Ear AppealSells Discs

(Continued from page 43)

A separate warehouse for storingrecords is maintained. The Feldsrun a truck from the stores to thewarehouse three times daily. Inthis way stock control is simplified,and the merchandise is kept moving.

The three Super stores have anextensive advertising schedule. Lo-cal radio time calling for threesponsored shows daily, has beenbooked for a complete year. Weeklyads are inserted in the Washingtonnewspapers, and complete pages arefrequently used to get selling mes-sages across.

In addition, the Feld brothersstarted their own disc company,Super Discs, with offices in NewYork City. This enterprising duowent after record customers, andkept them as steady patrons, bygiving them what they want.


4WILCOX-GAY

NEW MEMBER OF THE

WILCOX-GAYFAMILY

of High Fidelity

Recording Instrument

CREATES WIDESPREAD RECORDING INTEREST

COIN-RECOMMO is the latest development in thenever-ending Wilcox -Gay program ofrecording "firsts." Located wherever peoplecongregate, COIN-RECORDIO will createwidespread new interest in recording forhome, office or amusement.

COPN-RECORDIO is entirely automatic in opera-tion. It commences at the insertion of aquarter, goes through the complete recording -playing cycle and delivers the finished record-ing to the customer. No operator is needed.

Installed in the following locations, COIN-RECORDIO will be used by millions ofpeople who want to send "voice letters" or"voice greetings" to their family, office, sweet-heart, children or friends. Such stimulatedinterest and actual usage creates millions ofhome recording prospects for RECORDIOdealers all over the country.

T. M. REG U. S. PAT. OFF.

the Completely Automatic

RECORDER

COIN-RECORDIO WILL BE LOCATED IN . . .

# THEATERS

HOSPITALS

RESTAURANTS

TOURIST CAMPS

STORES

DEPOTS

ARMY PX'S

* COIN ARCADES

NIGHT CLUBS CIGAR COUNTERS HOTELS SERVICE CLUBS

DANCE HALLS FILLING STATIONS RESORTS VETERANS' CLUBS

ROLLER RINKS COLLEGES AND SCHOOLS TAVERNS BUILDING LOBBIES

WILCOX-GAY CORPORATION CHARLOTTE, MICHIGANIn Canada ... Canadian MARCONI Company 1.42-M


BANNER RECORDSpresent

A HAPPY FAMILY

OF DISTRIBUTORS

HOLLYWOOD, CALIFORNIAAlco Recording Co.

NEW YORK, NEW YORKMidtown Distributing Co.1674 Bdwy.

NEWARK, NEW JERSEYAll -State Distribution

DENVER, COLORADOAssociated Distributing Co.

BALTIMORE, MARYLANDBarnett Distributing Co.

DETROIT, MICHIGANCadet Distributing Co.

RICHMOND, VIRGINIADixie Record Suppliers

CHICAGO, ILLINOISJames H. Martin Co.

ST. LOUIS, MISSOURIMillner Record Sales

BOSTON (Roxbury), MASS.Music Suppliers of New England

BUFFALO, NEW YORKNiagara Midland Co.

MIAMI, FLORIDASeminole Record Dist.

MONTREAL, QUEBEC, CANADASni-Dor Radioelectric Ltd.

ATLANTA, GEORGIASouthland Dist. Co.

PH I LADELPHA, PENNSYLVANIAMarne! Distributing Co.

PITTSBURGH, PENNSYLVANIAStandard Distributing Co.

EL PASO, TEXASSunland Supply Co.

Additional DistributorsDesired

DEALERS! If there's no dis-tributor in your territory,write to us for informationabout where to obtain

BANNER RECORDS1674 Broadway, New York 19, N.Y.

Foremost Distributors ofJewish and Italian Records

Discs for Xmas(Continued from page 46)

"Two Ton" Baker. MercuryStory of a bass drum who finds a

friend in a young boy. They are sep-arated, and then reunited Xmas morn.For youngsters up to eight years old.

"DICK TRACY," with Jim Ameche.Mercury

This album on non -breakable plas-tic is the first of a series of cartoonalbums to be issued by the label.Included are original drawings by thecomic strip creator which can be col-ored in by the youngsters, as theylisten to the stories of Flattop, Vita-min Flintheart, and the rest.

"HERE COMES COLONNA'STROLLEY," Jerry Colonna andcast, music by Billy May. Cap-itol DAS-60

Sound effects, music, and JerryColonna as the conductor of a trolleyused by animals, offered in this col-lection for children.

"KANKIE AND THE CONCER-TINA," David Allen, narrator,with orchestra. Columbia MJ-39

Story of a kangaroo, who gets intoand out of trouble, is engagingly ac-companied by delightful backgroundmusic.

"MUSIC BOX," narrated by TheLady in Blue. Mayfair K-111

Songs, games and dances of the"very young" are included in this setwhich features a specially writtenscore and a capable musical back-ground.

"SPARKY AND THE TALKINGTRAIN." Capitol BC -66

New record character called"Sparky," has some interesting con-versations with train, and proves him-self to be a hero. Children who areintrigued by train noises will lovethis.

"THE LITTLE FIR TREE," nar-rated by David Kurlan. MayfairK-102

Ten -inch unbreakable record comesin attractive folder, ready to mail.Particularly timely for Christmasgiving.

"WHO'S WHO AT THE ZOO,"Merry -Go -Sound players. Merry -Go -Sound album

Album, of unbreakable material,takes listeners on a tour of the zoo,providing them with an educational,as well as entertaining time. Orig-inal music is lilting, and designed tocatch a child's fancy.

ARMSTRONG, LOUIS: "SomeDay"-"Fifty-Fifty Blues." RCAVictor 20-2530

"Some Day" is an Armstrong orig-inal; backing is divided "fifty-fifty"between Jack Teagarden on the trom-bone and Satchmo' on the trumpet.

ARNAZ, DESI: "Un Poquito deAmor"-"I Love to Dance." RCAVictor 20-2499

Both tunes are from the film, "This(Continued on page 55)

Tie -In Display of MGM Album and Movie

rhfarn N1's

RECORD ALBUM

Joseph Strauss Co., MGM Records distributor for the Buffalo, N. Y. area, set-up twenty window displayspromoting the MGM album, "The Unfinished Dance," in various stores around town concurrent with thefilm's opening. Shown is the Levis Music Store's display window.


Columbia Exec Writes Book;Goddard Lieberson, vice-president of

Columbia Records, has edited "The Co-lumbia Book of Musical Masterworks."The book is aimed to appeal to concert-goers, radio listeners, and record buyers.Dealers can obtain copies through theirdistributors.

Edward Wallerstein, president of Co -

Feted by Firmlumbia, has written the introduction. Alltypes of recordings from the old mastersto those by contemporary composers, withbiographies of 100 selected composersplus a description of their musical stylesare included. Of particular interest todealers is the fact that many of the worksare specifically referred to by number.

Columbia artists and officials at the party given in honor of the recently published "Columbia Bookof Musical Masterworks," are, L. to R.: Mefford Runyon, Columbia executive vice-president; team ofMr. Gearhart and Miss Morley, recording artists; Paul Southard, Columbia sales manager; and conductorFritz Reiner.

(Continued from page 54)Time for Keeps," and Arnaz givesthem a rhythmic Latin treatment.

BARNET, CHARLIE: "East Side,West Side"-"My Old Flame."Apollo 1084

Swing version of old "Sidewalksof New York" tune; smooth job of"Old Flame."

BRITO: "Ave Maria" - "WhiteChristmas." Musicraft 15118

The romantic Brito voice performsthese two Christmas favorites withfeeling and warmth. The perform-ance of "Ave Maria" in Italian isbound to have extra sales pull.

CARLE, FRANKIE: "Peggy O'Neil"-"I'll Hate Myself in the Morn-ing." Columbia 37930

Frankie Carle's piano backs GreggLawrence in his version of "PeggyO'Neil." Marjorie Hughes and Law-ence do a duet on the reverse side.

COMO, PERRY: "Two Loves HaveI"-"I Never Loved Anyone."RCA Victor 20-2545

Two old tunes that are familiarfavorites.

DALE, ALLAN: "Oh, Marie"-"SoFar." Signature 15160

"Marie" is done with English andItalian lyrics for a novel presenta-tion; flip is from "Allegro."

DAMONE, VIC: "Ave Maria"-'Silent Night." Mercury 15001

Popular radio crooner records twoseasonal favorites.

DORSEY, TOMMY: "Let's Pick UpWhere We Left 01f"-"Like aLeaf in the Wind." RCA Victor20-2546

Two ballads feature Dorsey's sen-timental stylings with a trombone.

ELLINGTON, DUKE: "The Wild-est Gal in Town"-"Put Yourselfin My Place, Baby." Columbia37957

Debut disc for this label, featuresthe Duke in two lively pops.

FARNEY, DICK: "I Still Get Jeal-ous" - "The Wildest Gal inTown." Majestic 7271

First side from musical, "HighButton Shoes"; Farney tells the storyof Sally Brown on the reverse.

GOODMAN, BENNY: "Nagasaki"-"Gonna Get a Girl." Capitol15008

Goodman's clarinet sparks old hit,"Nagasaki." Reverse is another oldie.

HARRIS, PHIL: "Ding Dong DaddyFrom Dumas" -"Some LittleBug Is Going to Find You." RCAVictor 20-2534

First side is an oldie revived byHarris; flip features an oft -requestednovelty by the singer -maestro.

HOWARD, EDDY: "A Tune forHumming"-"My Blue Heaven."Majestic 1177


S tOnly $1.50

Join the hundreds of better dealersfrom coast to coast who are puttingthis nifty seller up on TOP!

Sells Itself... thousands of pleas-ing plays appeal to your thriftycustomers.

Silent Salesman display card ...eye-catching ... carries self -sellingsales shorts.

Guaranteed by the country's lead-ing precision jewel manufacturer.

UNPRECEDENTEDPROFIT FOR YOU!!

List price per card of 12 $18.00Your regular cost 9.00Your usual profit $ 9.00Your introductory bonus of two (2)ONE-FIFTYS ABSOLUTELY FREE! 3.00YOUR PROFIT $12.00

ORDER A CARD NOW!INDUSTRIAL SAPPHIRE MFG. CO. INC.131-35 AVERY AVENUE FLUSHING, N. Y.

Send ( ) cards of ONE-FIFTYS.PLUS my introductory bonus. Plus (color brochures describing the entireNORRIS line.

Name

Address

MAIL TO YOUR DISTRIBUTOR OR DIRECT TO INDUSTRIAL


THE IDEAL PAIR FORHOME RECORDING:

cutting -

For cutting directon all coated aluminum, paperor glass base discs. Machine -lapped to insure a mirror-likefinish...a clean, quiet -cutgroove.

For ployback -

04166IRAOSCRIPII0t4

OWLS

100/0 ShadoW9f*Pbed

Made to fit thegroove cut by the BrilliantoneRecording Needle. Used by topradio stations and transcription'companies.

Products of

dwarH. W. ACTON CO., Inc.

Sole Distributor370 Seventh Ave., New York 1, N.Y.

Send for New Catalog "E"and Current Price Lists.

5he Sparking new

O

IRONER

Irons all from shirts to sheets Elbow controlBoth Hands Free Exclusive Guide Spring Returns Ironed Clothes Without Wrinkling Beau-tiful Design Light Weight Easy to Handle.

GUARANTEED UNDERWRITERS' APPROVEDCOMPLETE IRONER $69.95 LIST!

Dealers-Distributors Write for Prices,Allocations and Information to

EMPIRE APPLIANCE COMPANY480 Lexington Avenue New York 17, N. Y.

(Factory: Cincinnati 2, Ohio)

Discs for Xmas(Continued from page 55)

"Humming" is a new tune withnovel appeal; flip is an oldie revivedin the smooth Howard manner.

JAMES, HARRY: "White Christ-mas"-"All the World Is Mine."Columbia 37955

First side is familiar favorite fromfilm, "Holiday Inn." Instrumental onthe other side based on a theme frompic, "Carnegie Hall."

JOLSON, AL: "The Cantor" -"Hebrew Chant." Columbia 3

This is another single issued inthe company's "Archives" series, andpresents Jolson at a time when hewas making recording history.

KAYE, SAMMY: "I'll Hate Myselfin the Morning" - "DreamAgain." RCA Victor 20-2524

"Dream" side is a song popular inEngland, with the Three Kaydets onthe vocals. Don Cornell and LauraLeslie take it for the bouncy "HateMyself in the Morning" side.

KAYE, DANNY -ANDREWS SIS-TERS: "Civilization" -"Breadand Butter Woman." Decca 23940

Catchy "Civilization" done by thesisters and the comedian sets toestapping; flip is a tune with a Calypsobeat.

KENTON, STAN: "Curiosity" -"Theme to the West." Capitol15005

First side waxed by the reor-ganized Kenton crew has JuneChristy on first side vocals, and fea-tures Kenton's piano on an originaltheme.

LAWRENCE, ELLIOT: "My, Howthe Time Goes By" -"BabyBoogie." Columbia 37954

"Time Goes By" is from film, "IfYou Knew Susie." "Baby Boogie"has some Lawrence boogie passages,with Rosalind Patton on the vocals.

LEWIS, MONICA: "The GentlemanIs a Dope"-"It's the BluestKind of Blues." Decca 24253

Miss Lewis' initial disc for thislabel offers tune from "Allegro" anda top British favorite, "Blues."

MARTIN, TONY: "I'll Dance atYour Wedding"-"Carolina inthe Morning." RCA Victor 20-2512

"Wedding" tune heading for best-seller lists; "Carolina" ditty receivesa new treatment in the inimitableMartin manner.

MERCER, JOHNNY: "Jingle Bells"-"Santa Claus Is Comin' toTown." Capitol 15004

Two old Xmas favorites done inMercer's own style.

MONROE, VAUGHN: "Love forLove"-"Baby, Be Good." RCAVictor 20-2514

First side is from film, "EscapeMe Never." Reverse is a jump, styledfor dancing.MURPHY SISTERS: "Girls, If You

Ever Get Married"-"The BreadSong, Don't Eat Me." Apollo1080

"Girls" number is an old vaudesong, done with sound effects to com-plete comical effect; flip is in behalfof current conservation drive.PRIMA, LOUIS: "With a Hey and

a Hi and a Ho Ho Ho!"-"MyFlame Went Out Last Night."RCA Victor 20-2515

Prima antics on the first side a

natural for New Year's Eve sales.RHODES, BETTY: "Why Should I

Cry Over You"-"Those ThingsMoney Can't Buy." RCA Victor20-2547

"Cry Over You," an oldie, warmlydelivered by the smooth vocalist.SHAW, ARTIE: "When You're

Around"-"The Glider." Musi-craft 512

A new Shaw interpretation of acurrent tune is backed by re -issue ofan old favorite.SHORE, DINAH: "How Soon"-

"Fool That I Am." Columbia37952

Sentimental love song, teamed witha sad blues tune.SINATRA, FRANK: "The Dum Dot

Song"-"It All Came True." Co-lumbia

First side is a novelty in baby talkabout a coin machine and featuresthe "Pied Pipers." Flip is recordedwith a new group, Alvy West and theLittle Band.

SPIVAK, CHARLIE: "How LuckyYou Are"-"At Dawning." RCAVictor 20-2500

"Lucky" is another English balladmaking the rounds over here; classic"At Dawning" interpretation issparked by Spivak's trumpet.THE RAVENS: "Summertime" -

"Write Me a Letter." NationalAn original rhythm interpretation

of the Gershwin favorite is backedwith a fast blues number.TORME, MEL: "Ballerina"-"What

Are You Doing New Year'sEve?" Musicraft 15116

Hit tune, "Ballerina," is given topTorme treatment; flip is a timelyquestion, that will make the crooner'sfans and other interested parties buythe disc.


ELECT 0 ICALAPPLIANCES

RADIO sreisoisias RETAILING a

Get Set for Time Baying Increase

Lifting of Controls, High LivingCosts and Growing Competition Will CauseFinancing Upswing-Here's What to Do About It

Now that the controls have beenlifted from installment selling, deal-ers are faced with the necessity forgearing up their businesses to copewith the many new angles to time -selling which are bound to crop up.

For instance, now that RegulationW is no longer in effect, "competi-tive" easy terms will be stressed bymany a sales organization. Such"easy" credit terms will be publi-cized in advertising copy, via direct -mail pieces, on the radio and on signsin show -windows.

It goes without saying that thealert retailer should know all about

If they can pay cash, don't sell 'em terms.

the present credit features availableto him and to his customers. Heshould hook up with the lendingagency which, in his opinion, offershim the best deal in stocking anddisplaying his merchandise, and,which also provides competitive cus-tomer -purchasing terms and attrac-tive, dignified customer -relations.

cause of the fact that they havebeen doing what amounted to almostan out-and-out cast business duringthe shortage period, have put offarranging for active installment busi-ness.

In anticipation of greatly increasedWhile most dealers are already time -buying, due to factors such as

set up with a satisfactory lending the lifting of Regulation W, growing

A private place to transact installment business is appreciated by buyers.

institution - be it an independentfinance company, a bank or a manu-facturer's credit outfit-many, be -

competition, the high -cost of livingand others, lending organizations


Ten Customer -SatisfyingInstallment -Selling Points

1. Be sure salespeople are familiar with the contract form.2. Provide privacy for customers.3. Get all credit information the first time.4. Don't "edit" credit information.5. Make certain buyer knows terms of contract-interest rate,

his liability, etc.6. Explain benefits of time -buying to purchaser.7. Learn to "sell" the "first-time" credit purchaser.8. Don't let can -pay -cash people buy on time because they

think they won't otherwise get good service.9. Use time contracts as sales clinchers.

10. Be sure your lending agency gives competitive terms; attrac-tive, considerate service to your customer.


See the Gibsons at the

January Market in ChicagoSpace 537-538-B

Gibson Home FreezerNo more diving and stoop-ing for frozen food packageswith the improved GibsonHome Freezer. Its uprightconstruction assures down-right convenience. Fiveroomy, wall-to-wall shelvesprovide ample storage spacefor even the largest family.

Rano

WITH THE GIBSONUPS-A-DA:SY RANGE!

Ups -A -Daisy is the cooking ad-vantage that gives you the salesadvantage. And only the GibsonKookall Automatic ElectricRange has it! A range innovationdesigned and pioneered by Gibson,Ups -A -Daisy provides four sur-face units or three surface unitsand a Deepwell Kookall. Alsofeatured in the popular Gibsonrange is a waist -high broiler, twocomplete ovens, concealed ovenvent and efficient automatic oper-ation. Promote these Gibson fea-tures vigorously, and you'll getthe range on profits.

Gibson RefrigeratorEmbodied in the Gibsonrefrigerator is a team of fea-tures designed to please thelady of the house and pro-mote your sales. Freez'rLocker is a big, family -sizecompartment for storing rfrozen foods for weeks onend. And for meats, fruitsand vegetables, Gibsonbuilds into its refrigeratorthe Fresh'ner Locker.

REFRIGERATOR COMPANYGreenville, Michigan

COPYRIGHT 1947, GIBSON REFRIGERATOR CO.

58RADIO & Television RETAILING December, 1,47

Appliance DisplaysShould Be 'Alive"

Showmanship Makes All the Difference inGetting Appliance Customers Interested.

Mr. Merlyn is shown here with three of theChicago fashion models who guided guests through

the store during opening events. He's briefing themon the dishwasher part of his "all -alive" appliance display.

Showmanship is the heart of mer-chandising, says John S. Merlyn, op-erator of one of the most talked -about appliance stores in Blue Island,Ill.-a bustling industrial suburb onthe fringe of Chicago's smoky Calu-met steel mill area.

"If it is automatic, requires a mo-tor or flame, and if it is shown onour floor, it is 'alive' for demonstra-tion purposes or it can be madealive," says Mr. Merlyn, who bringsto the appliance business a specialflair for showmanship and a soundbackground in the building and con-tracting business.

His re -decorated store is locatedon the main business street of thethriving little town which attractsshoppers from all parts of the nearbyindustrial section. The long windowson the 80 ft. frontage make it easyto see the complete display room ofthe first floor, lighted, as is the wholebuilding, with indirect fluorescentlighting.

The "grand opening" staged by Mr.Merlyn was a notable example of hisshowmanship in merchandising. Ad-vertisements were run in 12 localnewspapers, and personal letters ofinvitation were sent out. The eventitself was complete with prizes givenout by fashion models, Mother's Dayspecials, a cash-and-carry discount of5% on small appliances, and a lot ofpublicity. Thousands of people cameto see the electric kitchens and laun-dries, new items among small appli-ances, ventilating fans, hot water

heaters, etc., all in actual operationon the floor, and demonstrated by theglamorous models.

Mr. Merlyn believes that success-ful appliance selling requires a thor-ough knowledge of building, and thatit is as necessary to prepare a build-ing for receiving modern equipmentas it is to install the equipment itself.

"It's showmanship that makes peo-ple buy," Merlyn says, however. Thatis why he has equipped his store as acomplete all -alive electric, gas andoil display. Hundreds of feet of BullDog trolley duct is used throughoutthe building. The electrical serviceis three-phase on all three floors andthe building is wired for both 110and 220 volts.

The Hotpoint electric kitchen isa complete unit in itself, from metalcabinets to electric dishwasher, gar-bage disposal and smaller equipmentsuch as toasters and coffeemakers.The electric laundry is similarlyequipped. Heating, ventilating andair conditioning units are also com-plete. Clients not only see the units,they may press the buttons and oper-ate them.

An enormous amount of plumbingwork, pipe work and electric wir-ing was necessary in order to makethis possible, but it has paid big divi-dends in sales. It was even necessaryto extend the stacks on the chimneys20 feet in order to give proper stackpull for heating and ventilating dem-onstration and efficient operation.

The firm occupies both floors ofthe building and two basements. Thesecond floor contains the general of-fices, service department, engineeringdepartment, and assembly rooms forconducting of cooking schools. Thisroom will seat 250 persons.

The first floor consists of a largemain display room 60x80 feet with

Here is a part of the main first -floor displayroom of the Merlyn store. Slightly recessed windowsof 80 -ft. front are at right; three -sided display rooms at left.



Universal WAFFLE MAKERGleaming chromium finish waffle maker,with Coronet design. Handles and trimof heat resistant mahogany. Heat indi-cator: die-cast mirror finished aluminum

grids 71/2 inches in diameter. 6 ft. de-tachable cord. Companion piece to Uni-versal Coffeematic. Landers, Frary &

Clark, New Britain, Conn.-RADIO & Tele-vision RETAILING

Norge WATER COOLER

Portable, automatic water cooling de-vice, may be moved from room to roomand "plugged in" to convenient electricaloutlet. Unit cools 50 cups of water anhour. Size: 22 inches wide. 14 inches high,121 inches deep. Norge Div., Borg-Warner Corp., Detroit, Mich.-RADIO &Television RETAILING

Royal Rochester COFFEE MAKER

Electric coffee maker, retails at $16.95 plustax. Attractively decorated. Robeson -

Rochester Corp., 46 Sager Drive, Rochester,N. Y.-RADIO & Television RETAILING

Westinghouse ELECTRIC SHEETElectric sheet, designed for use with con-

ventional bed coverings, this product ismade of neutral -colored muslin and is 70inches wide by 84 inches long and has aheated area 54 inches by 70 inches, It isoperated by the automatic watchman con-

trol that maintains a pre -selected warmthregardless of changing room temperatures.Expected to sell for under $30. Westing-house Electric Corp., Electric ApplianceDiv., Mansfield, 0.-RADIC? & TelevisionRETAILING

Brownie-Lite FLASHLIGHTFlashlight is 2 inches long, 1/2 inch

diameter. Styled in gleaming sterling sil-ver or jewelers metal, and with attrac-tive engraving. Models may be had withchains, key rings, name tags, etc. At-tractively gift -boxed. Brownie Mfg. Co.,195 William St., New York, N. Y.-RADIO& Television RETAILING

Telechron CLOCK

"Airlux" model, housed in hand -rubbedbrown mahogany case: bell -alarm. Di-mensions: 5 inches high, 61/2 inches wide,3 5/16 inches deep. Its 31/2 -inch dial is ofmetal with brown grained mahogany back-ground and gold alarm dots. Sells for$15.00 plus tax. Telechron Corp., Ashland.Mass.-RADIO & Television RETAILING

Gem AUTOMATIC WAFFLER

New automatic waffle iron has built-intemperature control unit which permits se-lection of crisp waffles to suit any taste.Finger-tip control. Lists at $10.95. NewarkAppliance Corp., Inc., 92 So, 6th St., New-ark 7, N. J.-RADIO & Television RETAIL-ING

Electro Master RANGE"Banquet Superb" model features new

pyrex aircell "oveneye" which enables

CC

checking of baking and roasting withoutopening oven door. Switch turns on in-terior oven light for added convenience.Size: 40 inches wide, 26 inches deep, 42Inches high. 3 -way selector switch oncontrol panel, for use in conjunction withtiming clock. Warming oven, deep wellcooker, and additional lighting are otherfeatures. Switches mounted on back panelsfor added safety. Electromaster, Inc., MountClemens, Mich.-RADIO & Television RE-TAILING

Rittenhouse DOOR CHIME"Lyric" model, three -tube chime. Sounds

two vibrant notes for the front door, one forthe rear. Three long -lacquered -brass tubessuspended from an ivory plastic housing.A polished brass cleft ornament decorateschime. Dimensions: 83/4 inches wide, 461/2inches long, 21/2 inches deep. Retails at$12.50. Rittenhouse Co., Honeoye Falls.N. Y.-RADIO & Television RETAILING

X-Pelzit AIR EXPELLER

Air expeller for window mounting, de-signed for removal of fumes, etc. Air ex-pulsion motor and blades mounted on anall -aluminum frame with aluminum slidingside panels adjustable to permit mountingin windows from 22 to 33 inches in width.Retails for $13.95. Thomson & Bishop,Takoma Park, Md.-RADIO & TelevisionRETAILING

60 RADIO iir Television RETAILING December, 1947

Knapp -Monarch SPEED IRONIron features "MagiKurve", shaped to

fit around neckbands, armholes, and ruffles.Edge is "button -bevelled" all around. 3air -grooves keep entire top of iron cool;lighted dial gives 3 heats for every fabric;cord swings out of way during ironingprocess; iron rests on side -bumpers. Knapp -Monarch Co., St. Louis 16, Mo.-RADIO &Television RETAILING

Holliwood WAFFLERFamily -sized electric waffle maker, con-

structed of highly polished solid cast alum-inum. Features a controlled heating unit

which stabilizes the baking temperature.Makes eight portions on its 111/2 inch by61/2 inch baking surface. Overall di-mensions: 13 inches x 8 inches x 43/4 inches.Finders Mfg. Co., Chicago, 111.-RADIO &Television RETAILING

Monroe SEWING MACHINEElectric sewing machine, operates with-

out bobbin or shuttle. General purposemachine for all types of sewing, and alsosews a distinctive stitch. Two threads ofdifferent texture may be combined inmatching or contrasting colors. Two-colorstitches with threads of identical texture,as well as one -color single -thread stitchesare also sewed. Blending of thread -colorand thread -texture is by simple finger -con-trols without extra attachments. Portablemodel with 8 -inch head, weighs 16 lbs.Lion Mfg. Corp., Chicago, Ill.-RADIO &Television RETAILING

Merit -Master TOASTER

Two -slice automatic pop-up toaster.Black plastic trim; removable crumb trayfor quick cleaning. Streamlined, oval de-sign. Merit Made, Inc., 33-37 Franklin St..Buffalo 2, N. Y.-RADIO & Television RE-TAILING

Premier VACUUM CLEANERModel 23 floor cleaner features motor -

driven brush; single -speed motor; dirt -find-ing search lite; full opening; poro-napdust bag; trigger -type switch; 22 ft. rub-

ber -covered cord with molded rubber plug;durable maroon and gray crinkle finish.Built to retail at $59.75. Premier VacuumCleaner Div., General Electric Co., 1900Superior Ave., Cleveland 14, O.-RADIO& Television RETAILING

Durabilt TRAVEL IRONNew ac -dc folding travel iron, equipped

with fabric heat indicator. Handle featuresplastic molded around the steel base. Ironweighs less than 2 lbs., folds down to 11/2inches. Retails at $6.95. Winsted Hard-ware Mfg. Co., Winsted, Conn.-RADIO& Television RETAILING

Everhot FAN -HEATER

Model No. 915, fan -and -heater, styledwith graceful louvres. Heater features:circulates 80.7 cu. ft. of heated air per

minute. As a fan, motor steps up to itsfull speed for maximum air circulation.Finished in blue, with a hammered effect.The Swartzbaugh Mfg. Co., Toledo 6, O.-RADIO & Television RETAILING

Fresh'nd-Aire HUMIDIFIERHumidifier is designed to add correct

amount of moisture necessary to properlyhumidify air. Automatically adds filteredand washed moisture to the air. Made ofcrackle -brown finished sheet steel, unit is161/2 inches high, 12 inches diameter, andweighs 15 lbs. Water reservoir capacityis three gallons. Fresh'nd-Aire Co., Div.Cory Corp., Chicago, 111.-RADIO & Tele-vision RETAILING

Burnham ELECTRICSTEAM RADIATOR

Electric steam radiator available in sixmodels, (three portable, three stationary.with six different heating output ratings.)All models may be had for ac or dc.Attractive appearance, cast iron construc-tion, safety and fully automatic thermo-static controls are features which the man-ufacturer points out. Burnham Corp..Irvington, N. Y.-RADIO & Television RE-TAILING

Sentinel KITCHEN CLOCKModel SK -135. Electric self-starting

kitchen clock. Easy to keep clean. 5 -inchwhite dial, convex glass, convenient bot-tom set. Exclusive of taxes, $4.50. E.Ingraham Co., Bristol, Conn.-RADIO &Television RETAILING.

Northwyck BAR"Genial Host" streamlined bar, with built-

in refrigerating unit for making ice cubesand chilling mixtures. Unit is 44 incheshigh, 43 inches long, and 23 inches deep.

Fiber glass insulation encases cabinet. Onecompartment is a liquor cabinet, the othera refrigerating cabinet. Equipped with alock. Northwyck House, 18 E. 33 St., NewYork, N. Y.-RADIO & Television RE-TAILING


Back on the Air December 1st

6ened Seoft

House partg

Y ou rememberthe General

Electric1 -louse

arty-the biggest

and best radio show in the applianceand radio industry.

It's an anything-goes fun-fest

of games,quizzes,

and valu-

able information-andit's the selling

show on the air.

Surveysprove that twice as Many listeners

to 1-louse Party

have boughtG -E Appliances

and Radios as non listeners.

House Parry has the highestsponsor identification

of any day-

time show. BecauseG -E products

are part of the program.

One part of a huge program

ll line of General Electric

House Party is going to sell the fu

liandces in your community.

But it is

App

just one very importantpart of a huge co-ordi

Radios and

program of national advertising which includes all

the important consumer magazines in the country.

G -E advertising sells appliances and radios for you62 RADIO & Television RETAILING December, 1947

five days a week

theiseART LINKLETTER makes House Party an exciting show-andG -E products a part of the excitement. His tremendous popularityin radio and movies are going to make him your best salesman.

More stations more listenersHERE ARE THE STATIONS AND THE TIME IN YOUR AREA:

2:30 - 2:55 P. M. Cedar City Corpus Christi Mason City Springfield, Ill. BinghamtonWNBF

HarrisburgWHP

RochesterWHEC

Pacific StandardKSUB

Colorado Springs

KEYS

Dallas

KGLO

Memphis

WTAX

Springfield, Mo.

-

Boston Hartford St. Augustine

Time KVOR KRLD WREC KITS WEE! WDRC WFOY

Bakersfield DenverTopekaDanville Meridian Buffalo Indiana, Pa. Sarasota

KERN KLZ WDAN WCOCWIBW WGR WDAD WSPB

FresnoKARM

El PasoKROD

DecaturWSOY

MilwaukeeWISN

TulsaKTUL

BurlingtonWCAX

Ithaca

WHCU

SavannahWTOC

Los Angeles Great FallsScranton

KNX KFBB Des Moines Minneapolis,-WSAU

Charleston, S. C. Jacksonville WGB I

KSO St. Paul WCSC WMBRPalm Springs Missoula WCCO Wichita

Va.Spartanburg

KCMJ KGVO Duluth KFHCharleston, W. Johnstown WSPA

Portland, Ore. PhoenixKDAL Montgomery

WCOV Wichita Falls

WCHS WARDSpringfield, Mass.

KOIN KOY Evansville KWFTCharlotte

WBTKalamazoo WMAS

Reno Rapid CityWEOA Muncie WKZO

Syracuse

KOLO

Sacramento

KOTA

Salt Lake City

Grand ForksKILO

WLBC

Nashville3:30 -3:55 P. M.Eastern Standard

CincinnatiWKRC

KeeneWKNE

WFBL

Tampa

KROY KSL Green BayWLAC Cleveland Macon WDAE

San DiegoNSW

Santa FeKVSF

WTAQ

Harlingen

New OrleansWWL

TimeAkron

WGAR

Columbia

WMA Z

Manchester

UniontownWMBS

San Francisco Scottsbluff KGBS Odessa WADC WKIX WFEA Utica

NOW KOLT HopkinsvilleKOSA Albany, Ga. Columbus, Ga. Miami

WIBX

SeattleKIRO

SpokaneKXLY

Silver CityKSIL

TucsonKTUC

WHOP

HoustonKTRH

Oklahoma CityKOMA

OmahaKFAB

WGPC

Albany -TroyWTRY

Anderson

WRBL

Columbus, 0.WBNS

Dayton

WGBS

New YorkWCBS

Orlando

WashingtonWTOP

WaterburyWBRY

Stockton IndianapolisPaducah

WA IM WHIO WDBO Watertown

KGDM2:30 - 2:55 P. M.

WFBMWPAD Asheville Detroit

WJRParkersburg

WWNY

YakimaKIMA

1:30 - 1:55 P. M.

Central StandardTimeAustin

JacksonWJQS

JamestownKSJB

PeoriaWMBD

QuincyWTAD

WWNC

Ashlandwcm I

Athens

Du BoisWCED

Durham

WPAh

PhiladelphiaWCAU

West Palm BeachWINO

WheelingWWV A

Mountain Standard KTBCJoplin St. Louis

WGAU WDNC PittsburghWJAS Worcester

Time Birmingham KSWM KMOX Atlanta Fairmont WTAG

AlbuquerqueWAP I

Kansas City San AntonioWGST WMMN

Fort MyersPortland, Me.

WGANYoungstown

KGGM Cedar RapidsWMT

KMBC KTSA Atlantic CityWBAB WINK

Portsmouth

WKBN

BoiseKDSH

ChampaignWDWS

KnoxvilleWNOX

SelmaWGWC

AugustaWRDW,

FrederickWFMD

WPAY 9:30 - 9:55 P. M.Hawaiian Standard

BisbeeKSUN

Ch ttWDOD

KokomoWKMO

Shreveportaanooga

KWKHBaltimore

WCAO

GloversvilleWENT

ProvidenceWPRO Time

Butte Chicago Little Rock Sioux City Bangor Grand Rapids Richmond Hilo, Hawaii

KBOW WBBM KLRA KSC.1 WAB I -WJEF WRVA KHBC

Carlsbad Cookeville Louisville South Bend Beckley Greensboro Roanoke Honolulu

KAVE WHUB WHAS WSBT WJLS WBIG WDB J KGMB

GENERAL ELECTRICRADIO & Television RETAILING December, 1947 63

What's New in LightingSylvania IntroducesNew Way to Sell Bulbs

A new way to merchandise lightbulbs and help dealers boost saleshas been announced by SylvaniaElectric Products, Inc., who have in-troduced a "3 -in -1" carton merchan-diser containing an assortment of120 of the most popular size bulbspackaged in the company's Handy -5 -Packs. Each carton, when set up bythe dealer according to simple direc-tions, is a complete display and salesunit and encourages the sale of fivebulbs at a time instead of the one ortwo bulbs usually purchased.

Timed for the peak lighting sea-

Jil.$11)=,;.pirg

son, between now and next Spring,the "3 -in -1" deal consists of fourHandy -5 -Packs (each containing fivebulbs) of 25 -watt bulbs, eight packsof 40 -watt bulbs, and twelve packs of60 -watt bulbs, the sizes known to bemost in demand, with the shippingcarton itself serving as a counterdisplay merchandiser. All the neces-sary advertising and pricing infor-mation is supplied in the carton, thusfurther simplifying the dealer's sell-ing job.

Packed complete with the bulbs inthe factory to permit the sale ofthree fast-moving types of bulbs inone case, the unit eliminates theneed for repacking and assorting thebulbs by the dealer.

Retail price of the bulbs containedin the unit totals $13.20 plus tax andcosts the dealer $9.24, thus allowinghim a net profit of $3.96 per carton.There is no extra cost to the dealerfor the special type display unit.

Guth Co. BookletThe "Rainy Night" booklet, re-

leased by The Edwin F. Guth Co., St.Louis, Mo., which emphasizes theimportance and value of good light-ing by pointing up the effects of badlighting, is available free, upon re-quest.

GE Offers StreamlinedFixtures to Merchants

Merchants who sell General Elec-tric lamps in their stores who desireto modernize interiors with smart,streamlined display fixtures now havethe chance to do so by taking ad-vantage of an offer the Lamp.De-partment of the General ElectricCompany is making to its agents.

Called "G -E Irwinner Line of Fix-tures," the patented store merchan-dising displays were developed at theLamp Department's Nela Park head-quarters so that the six basic unitscan be combined into counter dis-plays, wall, corner, platform andwindow displays in more than onehundred combinations. They are madeof sturdy five ply fir plywood, 3/4"thick and ,finished with one -coat flatgray paint. The units are shippedknocked -down with all holes pre -drilled and small hardware requiredfor assembly included with eachunit. Only a screwdriver and pliersare needed to assemble the units.

Sold Without ProfitSo that its dealers may have the

counter units at the lowest possiblecost, General Electric has absorbeddevelopment costs, patent costs andall promotional costs, and the unitsare being sold without profit by thecompany. At present GE lamp agentsmay have the De Luxe Lamp Counterfor $55.40 less 30%, or $38.78 f.o.b.Winston-Salem, North Carolina. Theshipping weight is approximately 185pounds, packed. Other units rangein price from $3.33 to $28.10 f.o.b.Winston-Salem. Orders for theseunits may be placed through GE lampdistributors.

Combination Fixture

New shielded Circline combination ceiling fixtureand wall bracket with 32 -watt Circline lamp.Made by Moe -Bridges Corp., Sheboygan, Wis.

Westinghouse in DriveFor Increased Sales

Westinghouse lamp distributorsacross the nation are going after in-creased sales in their territories ina campaign backed up by a localizedplan of attack and an overall Com-pany lamp promotional push.

The plan to increase distributorsales of Westinghouse lamps, devel-oped by the Advertising & SalesPromotion Department of the LampDivision, was timed to coincide withone of the largest consumer andtrade paper advertising schedules inthe history of the Division.

Salesmen working out of the vari-ous Lamp Division District officeshave been outlining the plan to prin-cipal distributors in their area. Thepresentation includes a master set ofcharts, pictures and promotional sug-gestions for the salesmen to use intheir discussions before the morethan 300 Westinghouse distributors,their key salesmen, and Westing-house Electric Supply Companysalesmen. The lamp market in each

New Westinghouse tear -apart package.

distributor's territory is analyzedand inscribed on the chart in per-sonalized form. Each distributor'sgoal is then set, and methods of ac-complishing the objective are speci-fied.

These methods include: a knowl-edge of the lamp business and itspotentialities for profitable, steadybusiness; analyzing inactive accountsand obtaining new prospects; takingfull advantage of the Company'spromotional efforts and followingthrough on them.


Simplify your BOOKKEEPING Job

REGISTER every transaction by hand ...

RED

CASH, STOCK,

CUSTOMERS

the modern STANDARD REGISTER way!DISCOVER how much easier, faster, you can

make the records you need-with the Stand-ard Form -Flow Register. Learn how it simplifiesbookkeeping, tax and financial reports. See how itchecks carelessness, misunderstandings, dishonesty... protects your cash, merchandise, people in-volved in every transaction. And see how it helpsgive you the fast, accurate picture of inventoryyou need, today. Mail the coupon, now, learn allthe ways a Standard Register can help you operatemore profitably.

FREE! WRITE FOR FOLDER which tells how Standard Form -FlowRegisters and pre -tested Standard Register systems con give you morecomplete records with less writing, less work- in your particular business.

THESTANDARD REGISTER COMPANY

Manufacturers of Registers and Formsfor ALL Business and Industry

DAYTON 1, OHIO

ApplianceDealers GET THESE SPECIAL BENEFITS

All records clear, legible at one writing.Copies for customer, office, delivery and locked -in audit records.Foolproof check against lost records.Fixed responsibility, including delivery receipt.No confusion on terms of sale, payment or delivery instructions.Complete legal contract and copies with one customer signature.

THE STANDARD REGISTER COMPANYDept. 1312 Dayton 1, Ohio

Please send me Free Standard Register BusinessDigest which tells me how I can write better rec-ords in my business... easier... simpler... faster!

NAME

COMPANY

STREET... .............. .........CITY ZONE....STATE

000O

O

O

OO

0O

Pacific Coast: Sunset McKee -Standard Register Sales Co., Oakland 6, Calif. Canada; R. L. Crain In., Ottawa. Great Britain: W. H.Smith &Son,Ltd., London


A 'Winner Among Washer Window Displays

264q5 50NEV0131T,,

This display at Halle Bros. Co., Cleveland, was winner of first prize in its group, in the window contestsponsored nationally by Bendix Home Appliances. Total of 393 retailers in all groups built their entriesaround replicas of the gold and silver -trimmed 1,000,000th Bendix washer.

Credit Business(Continued from page 57)

have greatly expanded their facilities.In line with this trend, retail mer-chants need to set themselves up todo an ever-increasing credit businessin order to keep volume at highlevels, and to meet competition.

Since many of today's retail sales-men have had little, if any, time -selling experience, the dealer shouldnot overlook the importance of prop-erly training them so that they willbecome familiar with all of the tech-niques in installment merchandisingto the customer. In addition to itsimportance as a sales -clincher, thetime -payment contract, if properlyadministered can also be a goodwillbuilder. Also, if properly "sold,"the buying -on -time contract can be-come a powerful volume -increaser incases where "first-time" installmentpuchasers buy goods they otherwisemight have gone without on theassumption that such method of buy-ing is either too involved or is "un-dignified"-or any one of a dozenmore misconceptions.

Actually, for the conscientious per-son, the time -buying transaction isa decided asset since it establishescredit, valuable for future purchasesor for various sorts of references.In order to make a success of in-stallment selling, the sales organiza-tion must be properly schooled inall phases. Salespeople should knowall of the terms of the contract,interest rates, etc., and should beable to answer any question thecustomer asks. There should be nowithholding of facts. If the prospec-tive purchaser requests information

concerning his liability, he shouldbe told all about it. The total amountof interest the customer is to payshould be definitely understood bysuch purchaser.

A clear understanding of the entiretransaction on the part of the cus-tomer at the time the contract issigned is of prime importance inmaintaining goodwill, and in keepingmerchandise "sold." Salesmen shouldnot be permitted to "edit" creditinformation, or to leave some infor-mation out because the customer ob-jects to it. The salesman who hasto "go back" to the buyer for moreinformation may find the order can-celled in his face.

Customers who are well able to

pay cash, but want to pay on timeto "insure service" should be dis-couraged in this belief, since noreputable dealer makes any distinc-tion between a cash or time buyerwhen it comes to service.

The panel accompanying thisarticle stresses ten important pointswhich will help any dealer to step intothe ever-growing time -payment pic-ture with both feet-on the ground!

Appliance Displays(Continued from page 59)

an auxiliary display room of fivesoundproof booths and ladies' powderroom arranged around a good sizedopen space which is to be used fortelevision demonstrations. In therear is a cashier's office and storagespace for records, occupying about16x20 feet, and additional storagespace for large appliances of approx-imately 30x60 feet. Behind this stor-age space a door opens into the ma-terial yard, an enclosed court behindthe building.

One of the basements is devotedto the most modern service and shopfacilities available. This is used forfabrication work as well as assemblyrepair work and other jobs performedin connection with heating. TheJohn S. Merlyn Industries firm oper-ates a complete fuel conservation andbuilding comfort service, combinedwith building maintenance and re-pairs. The electrical service shop isalso located in these workrooms.

The other basement is used forstoring merchandise sold and dis-played in the main showroom.

"Ways to Please a Lady" at Christmas Time

The 4 -color ad which launched Proctor's "Ways to Please a Lady" holiday promotion is being shown byNew Jersey district manager Carl McLoughlin (right) to his jobber representatives, Samuel Blum, (left)appliance sales manager, and A. K. Spears, (center) vice-president, T. A. O'Loughlin Cr Co., Inc., Newark,N. J. The promotion features other products besides Proctor. Proctor has also issued a complete pro-motional package for its iron-window and counter displays, mots, ad copy, etc.

66 RADIO Cy Television RETAILING December, 1947

Products ofBORG-WARNER

=1:31

A REPORT TO OUR RETAILERS

Today, we stand upon the threshold of a new year.Looking forward, we can see spread out before us a multitude of opportunities-opportunities for prosperity, happiness, security, and service to our fellow men.Norge plans to set a lot of new records next year.First, we intend to build better products than ever before.Next, we intend to build more products in 1948 than in any preceding yearin our history.Furthermore, we intend to sell more appliances than in any past 12 -month period.We can make these statements with confidence, because they have their founda-tions upon the solid bedrock of hard fact.Where one factory existed before the war, we now have five, The existenceof five, as compared with the one, alone represents a vast expansion of manu-facturing facilities, but we did not stop there. In the last year we expandedthree of these plants-in Effingham, Ill., to build more ranges; in Herrin,to build more laundry equipment; in Chattanooga, Tenn., to build the "WaterBoy" portable water cooler.Each one of our plants is more efficient today than it was a year ago. Factoryengineers have worked and are working unceasingly to improve productionmethods and techniques so that we can produce more efficiently and rapidlythan ever before.In 1947, as in preceding years, Norge has proved itself a style leader, a pacesetter in modern, functional design. Just as Norge, in years past, set a patternfor the industry in refrigerators, for example, so also did it take the lead in1947 in design of electric and gas ranges. No other manufacturer pioneers soconsistently in building acceptable features into his products. In 1948, Norgewill maintain this position of leadership and, in this connection, will unveilnew product surprises at the January furniture show in Chicago.Even discounting the large -demand backlog which still exists, Norge will selleverything it can produce in 1948. This statement we make because our distrib-utors-seasoned observers-tell us that Norge is growing in popularity everyday. Public acceptance is greater than ever, public desire for Norge appliancesis at a record peak and still rising.That we find ourselves in this enviable position, is no accident. It is the resultof long-range planning that started in prewar years; of the American investor'swillingness to invest money so that the facilities could be acquired andexpanded; of the designer's craftsmanship; of the workman's effort; of thesalesman's skill. No one person can take particular credit, for in the long run,it is the result of teamwork.So, again we say, tomorrow holds the prospect of many good things. Let usseize the opportunity, and all of us will benefit.

ElteleieRefrigerators Ranges Washers - Water Heaters Home Heelers

President

RADIO CI Television RETAILING December, 194767

Appliance ServicingHow to Sell and Re -SellAppliance Repair Jobs

One of the best ways to pleaseand hold appliance service customersis to re -sell the repair job after ithas been finished. First, be sure thatthe repaired product has been put infirst-class operating condition; sec-ond, be sure that you've made itsappearance as attractive as possible.Then, sell the job by telling the cus-tomer what has been done. For in-stance, point out that the old auto-matic toaster which was brought inbecause it "wouldn't heat" has beenthoroughly overhauled, as follows:1. Has been rewired. 2. The clockmechanism has been taken apart,thoroughly cleaned and oiled. 3. Newswitch contacts have been installed,and 4. The chromium -plated shell hasbeen buffed so that it looks likenew.

The results of such after -servicesales talk, plus a good job done: Asatisfied customer, and a profitablejob for the dealer who might, afterall, have charged the customer fiftycents for installing a male plug onthe service cord, and returned theappliance full of old crumbs, drabin appearance, sluggish in operation,and a likely "come -back" item.

The Ideal ApplianceService Department

(From the Norge RefrigeratorService Manual)

The real function of a ServiceDepartment is to render to its cus-tomers, skilled, prompt and courteousservice. Customers are not hard tosatisfy when this is done. While acustomer may not always be right,it is the Service Department's dutyto always satisfy him.

There are two parties to a sale, towhom fair treatment is due; thedealer who made the sale and thepurchaser. The service man's job isto see that both get fair treatment.

After making an adjustment, yourwork is not completed until theuser's confidence is restored. Restorethis confidence by making adjust-ments promptly and efficiently, andavoid unnecessary conversation.Never magnify difficulties. The userthinks the trouble is as great asyou make it. The confidence of thecustomer is won or lost by the man-

ner in which the service man con-ducts himself in the presence of thecustomer.

Complaints about service costs areusually not caused by the chargesbut by the inadequacy of the serviceto which these charges apply. Wecan justify proper charges, but wecannot justify poor service. If serv-ice is inadequate, the customer hasa legitimate grievance and a rightto complain about the price charged.

We therefore urge that every serv-ice man make an intensive study of

this Service Manual to obtain a

complete knowledge of Norge. Yougain the confidence of the userthrough your gentlemanly and tactfulcontacts and thorough knowledge ofthe product.

Holding Your Good -WillSome dealers overlook the im-

portance of the outside servicer's ap-pearance and personality. In additionto being a good mechanic, the serv-iceman should impress the customerfavorably . . . just as much so asthe salesman should. Both represent

Don't Hire Temperamental Servicers.

the merchant. A mechanic who lookslike a chimney sweep just doesn'tclick with the careful home -maker.The grouchy, sullen individual whogrowls at the customer tears downthe good -will structure the sales -force is striving to maintain.

Checking Sites IronOn complaints that Silex Duoelec-

tric steam iron spits or foams, checkfor 1. Excess water. (8 ounces ismaximum.) 2. Impurities (soap, oil,etc.) in tank.

Preliminary Tests onArvin Electric Iron

Before beginning any repairs tothe Arvin Iron, it is recommendedthat the following preliminary testsbe made with Arvin No. IT -10 TestStand.* A complete analysis canthus be obtained in advance and nodefect or faulty adjustment is likelyto escape detection. The regulatorknob should be at its highest setting("HIGH") during these tests.

1. Check for: GROUNDS ANDSHORTS-Plug cord into bakelitesocket at left on test stand. If ironis in good operating condition, thered bulb will burn dim. If there isan open circuit in the iron, the redbulb will burn at full brilliance.Check for defective cord, burned outelement, or inoperative thermostat.If the red lamp goes out, a shortcircuit or ground is indicated andmust be corrected before proceedingfurther.

Second Step

2. Check for: PROPER HEATADJUSTMENT - Plug cord intoright-hand socket on test stand. Keepregulator knob at highest setting.Make sure that iron is placed onstand so that toe rests flat on button.Otherwise, a true reading will not beobtained. If the iron is properlyconnected, the small white bulb atthe right of the test stand will lighteach time the thermostat cuts in andremain lighted until it cuts out. Afterthe light goes out, wait until tem-perature gauge needle stops climbingbefore taking a reading. Always dis-regard the first reading because it willshow the thermostat overshoot.Leave the iron on the stand througha second heat cycle. The second read-ing will be correct. Top temperature,with the iron completely assembled,should be 500°F. to 550°F.

( `Description of Arvin tester ap-peared in August, 1947, issue.)

Overloaded CircuitsCause of Some Come -Back

On "won't -get -hot -enough" come-back service calls on appliances pull-ing considerable current, such as

hand -irons, waffle -makers, sandwichgrills, roasters, which check out allright in the shop, examine customer'scircuits for possible overloading.


Which one will be TOMORROW'S CHAMP?

RADIOS

Can you tell, just by looking at them now, whichman will run up the highest score for the season?

You can't tell, either-just by looking at com-peting radios or irons or ranges today-which oneswill ring up the most sales over the long pull.

Personal opinion has a place in any business.But, in your business and ours, it takes a broadknowledge of the field-years of merchandisingexperience-careful consideration of product per-formance, price, manufacturer's advertising, manyother factors-to select the lines that will be mostprofitable, year in, year out. With such qualifica-

tions, personal opinion becomesastute judgment.

As a national distributor ofleading radios and appliances formany years, Graybar has had

plenty of opportunity to acquire such judgment.And Graybar is free to use this judgment-to selectand recommend lines on the basis of salability-because it has remained an independent, self-

directing corporation. At the same time, because ofits recognized ability to "move merchandise,"Graybar gets energetic co-operation from top-flight manufacturers.

Thus you can readily see why Graybar dealershave faith in the recommendations of our Merchan-dising Specialists. Proof that these recommenda-tions pay in practice is the success of Graybardealers throughout the nation. Merchandising De-partment, Graybar Electric Company, Inc. Officesand warehouses in over 90 principal cities. 4796

When a product is recom-mended by Graybar, youcan be sure it is (1) easy tosell, (2) honestly adver-tised, (3) backed by a war-ranty which protects bothdealer and consumer.

MAJOR APPLIANCES TRAFFIC APPLIANCES

`,c RADIO & Television RETAILING December, 1947 69

More Tapped

Control Values

For Your"Every Need"

MALLORY provides every neededresistance value in its single

tapped replacement controls -31 com-binations of overall and tap resistancesin all.

Mallory MRT Controls are available inmost of the popular values, and featurean easy -to -cut channel shaft that fits alltypes of knobs. Mallory TMs are madein an even wider range of resistancevalues than the MRTs, and are used inconjunction with 30 non -wobbling,non -loosening Plug -In Shafts. Theyhave practically universal applicationbecause they provide "special" shaftsof nearly every required type.

replace large originals using set screwor spring type knobs. See yourMallory distributor.

Insist on MALLORY- theComplete Control Line

Mallory offers 33 Tapered Wire -WoundControls ... 31 Values in Single TappedControls ... 10 Values in Double TappedControls . . . 12 Clutch Type Controls

Where shaft lengths of 3 inches or less . . . 10 Universal Dual Controls . . .

are required, Mallory TRPs (fixed shafts) and 92 Popular Special Controls.The MALLORY "Good Service for Good Business" Plan

includes ideas that will help your business grow.Ask Your Distributor about it

IMPyVIBRATORS ... VIBRAPACKS.... CAPACITORS ... VOLUMECONTROLS ... SWITCHES ... RESISTORS ... FILTERS...RECTIFIERS ... POWER SUPPLIES.

*log. U. S. Pot. OR.

APPROVED PRECISION PRODUCTSP. R. MALLORY & CO., Inc., INDIANAPOLIS 6, INDIANA


Seetzsa 4 RADIO &V-ei RETAILING

Promote Tube Sales for Service ProfitsPopularity Guide Helps to Plan Replacement Parts Merchandising

It is, of course, a truism that inthe servicing business, one sells serv-ice. To sell more service, the dealercan do two things: increase his ownefficiency in doing the work, andhire bench technicians, using part orall of his own time in supervision.In both cases, the inherent limita-tions are so severe that only a hand-ful of "exclusive servicers" dealingwith the public have ever built reallylarge service organizations.

Because of these facts, RADIO &Television RETAILING has alwaysstressed the combining of service andsales. However, even those men whoconfine their activity to servicing, aswell as managers of service depart-ments of larger firms, should pay at-tention to the merchandising of prod-ucts associated with service, such asantennas, interference filters, bat-teries, phono needles, cords, extraspeakers, amplifiers and tubes.

To Sell More TubesOf all these, tubes have the great-

est potential of dollar volume and at-tract the greatest amount of storetraffic. In the data issued by everytube manufacturer will be found val-uable tips on selling and promotingreplacement tubes. Some excellentmaterial, however, prepared espe-cially for the distributor, may notget down to the dealer level, suchas the chart shown. Published by theRaytheon Mfg. Co. for its distribu-tors, the chart is a useful popularityguide to replacement tubes of anymake.

Especially valuable in the inven-tory -control of many small -volumetubes where the dealer may have hadlittle experience, the popularity guidegives averaged figures for a jobberselling 100,000 tubes annually, show-

ing how many tubes of a given typeare sold in each 90 -day period. Touse it, the dealer adds up his owntotal 1947 sales, checks it against hisestimated 1948 total volume, and pro-rates all figures accordingly.

Several points to remember: (a)adjust the given estimates, which arenational, to suit local conditions. Forexample, in rural areas go heavier

on battery -type tubes; in urban area,order more cathode -types; (b) ontypes not recently available, add anextra quantity to take up the poten-tial backlog of demand; (c) on slow -moving types, set up the inventory ona longer period than 90 days; (d)temper the chart figures with thefacts of your own stock on hand andtubes on order.

The 090 -DAY TURN -OVER is as estisate of normal 90 -day sale. of each type fore jobber eellisg 100.000receiving tubes per year to a 100X replacesent 'market to which the dletelbster and dealer *pipolloseeflw already filled. Tube typos not appearing on tbis gold. have . valise below the stoles* geosiltylisted. TO USE THIS GUIDE ADJUST THE FIGURES TO FIT TOt$ ESTIMATED TUBE SALES

90 -DAY

TYPE TURR -OYER

90 -DAY

TYPE TURK -OVER

90 -DAY

TYPE TURN -OVER

90 -DAY

TYPE TURK -OVER\

90 -DAY

TYPE TU811-01E1

110-0111

TYPE TUtt-01E1

0A4G S 3A8GT S IFS MS 11 120,76 125 311.447.... 423OZA 325 3Q4 45 6F5G7O. 175 esrsrm. $5 12836 125 304 12$0246 100 3067 150 616 BSG7 25 12801 60 Mt 100lASGT 80 3S4 45 6166 0 65147 128E6 125 3523 10010,767 225 374 S 6F6GTO 275 65147678 5 1284162 25 152462 2s

185/255.... 10 5T4 5 In 30 6517 5 12C8 S 3123CT... 125011576 10 5U4G 45 6F8G 20 65376140.. 30 121547 5 36 41IC562 90 5746 5 6666 10 6367 121167 20 37 $0106 45 514GT 10 tH6 0 6SK7GTo. 650 20 201076 35 5X46 20 SHOUT* 100 6.91/62 5 12176 O.... 20 31/44 13

1D5GP 30 ST3GT 17S 635 5 6927 0 1 26 76 0 41 2101D7G S 53461 73 6126241 275 65Q/674. 450 1267614. 175 42 1/11D8GT 25 5Z3 45 616 5 650,7 43 1501E4G 2 5Z4 25 617 'sem». 30 mom, S 45 400lESC 10 60,3 10 617C 0 6557 0 12X1767 15 411 60

114 10 60,4/LA 5 617624, 125 65.576140 ... 10 1230,7 0 47 1252

WIG... .. s60,6 256A7 450

6186 3066561 25

6776/6066. 5

$U5/6G1.... 90121A7C710. 100012567 5

SOAS 100SOBS1176 10 60,8 66663 225 60667 45 12367 1 SOLACT . 111016461 10 60,86 0 61E7 0 611/6 12$ 12517 0 $026.61 20

165G 10 6A862.0. 400 6676 0 676 0 12111761O. 35 50276 $16667 20 60,85/6145.... S 66767 910 6166742.. 200 1211(7 0 52 101H4C 40 6A/37/1853... S 669 6XSGT 200 12SX7CTO. 1000 $5 101HSGT 275 6ACSGT 20 6686 STAG 10 12SQ7 0 511 SO1H6G 20 6AC7/1852.. 20 668610 60 62256 $ 12SQ76741. 1000 57 49

1166 35 6AD7G 10 6L56 5 70,4 SO 1223 25 511 751LA4 25 6f1F6G 5 668 7045 5 140,7/1287. 45 59 101LA6 55 6AGS 5 61.66 0 7A6 10 1486 10 701.I61.... 10011.84 20 6AH6 5 6666040 90 70,7 225 1407 10 71A 7511.05 25 60,1.5 5 6L7 0 70,8 90 100 $ 75 371

1LC6 80 6A76. 25 6L76 0 7135 30 14Q1 10 711 1231LE3 35 6AU6 5 6L767088

786 100 107 20 77 ...... ... 111/214 SS 6B46 5 6N6G 787 200 IS 5 71 ...... ,. 27$11.1!145 100 685 10 6147 5 7118 100 19 45 10 62$1N567 325 6866 20 6N7G 0 765 175 24A 420 81 ...... .... $

1PSGT 35 6B7 35 61476TO 40 766 125 252061 5 82 101Q567 35 6138 0 tP1GT .,. 10 7C7 30 2111767 20 113 20IRS 90 6886 6Q7 0 7E6 10 258862 5 84/624.... 12120fit 68867018

0

11;60....7E7 10 251-661. 220 0

. 2090 6BA6 350 717 20 2525 325 10 $

1T4 80 6806 10 687 718 20 212662.... 175 1171../D761.. 221TSGT 30 68E6 30 AR7G 0 767/1232... 20 26 175 1171067.... $104 30 6C4 25 6R7GT. 60 7147 45 27........ 375 117P7C7.... If1-V 35 6C5 0 6S7 0 717 10 30........ 12$ 1172462.... 1020,3 20 6C56T..... 150 6S76 35 7117 5 32 25 1172661..., 15

20,46 5 6C6 ISO 6SA7 0 7Q7 23 32L76T 45 XXD 102A5 60 &COG S 650,761"... 375 7V7 35 33 50 arm. 1020,6 20 606 275 6507 ... 0 724 95 34. 45 XXL 7020,7 30 6086 10 656761.... 35 120,7 10 35/51 100287 5 6E5 25 650761 30 12A867.... 125 ma 35

RICONNIIDfD ffPf. fhts type will seer nearly a 1 veplacepent regulresents.I Stock tequtresents included under reconsended type.

RADIO CI Television RETAILING December, 1947 71

OVERW ELMINGPTANCE!

Month after month, RCA Batteries continue to smash all previous sales records.

The reasons for this unprecedented acceptance are conclusive-

RCA Batteries are designed for radiomen . . , to sell through radio outlets. Andthey're backed by the greatest name in radio-RCA.

RCA Batteries are your assurance of immediate customer acceptance and greaterprofits.

RCA BATTERIES -THE COMPLETE LINE FOR THE ELECTRONIC DISTRIBUTOR

immaawlomnaum :1..mm.maawal-awawmm IMO z:,.vmmtvFlashlight Portable A's Portable B's Portable AB's Farm A's

MtFarm B's Farm AB's Industrial

TUBE DEPARTMENT

RADIO CORPORATION of AMERICANARRISON. N. J.


School UsesPortable PA

e The installations of sound sys-tems in schools have generally im-pressed PA men as jobs requiringhigh engineering experience, greatcapital, and strong connections otherthan electrical. However, the com-pletion recently of a portable sys-tem for a small-town high schoolhas aroused a great deal of interestamong smaller PA dealers, who see itas opening up a relatively new field.

Approached by the Spring Valley,N. Y., High School, sound and radioengineer Harvey H. Mellion of thatcommunity designed an installationto meet the following requirements:

1.-The system must be movable.2.-It must be capable of handling

a capacity crowd in a gymnasium ap-proximately 80' x 120' x 25' high.

a.-The echo must be reduced to aminimum.

b.-The system must be designedfor quick installation.

3.-It must be capable of produc-ing enough audio power to cover anathletic field 500' x 1200' handling acapacity crowd.

4.-It must have a dual speed turn-table for classroom instructions.

Novel Idea for AU SoundDealers Offers Easy EntryInto the Educational Field.

To fill requirement (1) an Ope-radio Soundcaster Model 541 waschosen. It had a dual speed self -

STANDSS

3R

In

CLG. LINE

AMPLIFIERUNIT

riminimizommaimmumis

TO 6 OTHER SPEAKERS'

_500 ohmLINE

12w SPEAKER

62.5 ohm LINE

FOR AMPLIFIER0

11-c71

0

LI

CONNECTION BLOCKON RAFTER INATTIC

500 ohmLINE

00.

NOTE: ONLY TWO2 SPEAKERS SHOWN

FLOOR LINE

R Sen rim

S

S

S = le SPEAKERR = SPEAKER RECEPTACLE GYMNASIUM 120' X 80' X 25' H.

Teacher Carl Newell uses the portable PA systemduring chemistry lectures at Spring Valley N. S

contained turntable, and the poweroutput was 60 watts. This wasmounted on a rubber tired pushcart.Two 12- speakers were mounted onthe front and face of the cart withthe voice coils in parallel. This ar-rangement resulted in an impedanceof 4 ohms and when being wheeledinto the classroom, these two speak-ers serve the purpose of require-ment (4). The short line feedingthese two speakers terminates in a

plug that plugs into the amplifier.Coming to requirement (2), the

gymnasium was found to have a hardfloor, hard brick walls and a cementceiling. The echo problem had to befaced. To do this eight 12 -inch RCAspeakers were mounted in wall bafflesalong three of the walls. The fourthwall behind the stands was left emptyso as to prevent the distraction ofsound coming from behind the audi-ence, an undesirable feature.

Wiring the Gymnasium

Each speaker was equipped with a500 Q line to 8 (.1 voice coil trans-former. The speakers were mounted20' above the floor. Above the ceil-ing in the attic a 20 -terminal parallelblock was provided. Since 8 parallelspeakers were used the resulting im-pedance of this block is 621/2 ohms.From the block a #16 rubber in-sulated 2 -conductor cable was run toa receptacle located on the wall about5' above the floor. Next to thisreceptacle is an AC outlet.


At upper left, circled, one of the eight speakersHasping the gymnasium Is fed through the portableplug-in sound system on wheels. Below, at left,is a plan view of the gym with speaker layoutindicated, while inset shows the method of wiriestand construction. The wavy line running acrossthe picture indicates a portion cut out, to per-mit showing both cart and speaker In oneillustration.


TV Installation Problems With the advent of multiple tele-vision transmitter facilities in thecities of Washington, New York, LosAngeles and others to follow shortly,the problems of television installa-tions are multiplied in direct ratio.Much has been written about nor-mal television installation. In thisarticle, the solution to the problemsof multi -station reception will be setforth.

One of the problems encounteredin metropolitan area installations iscaused by the television station lo-cations. If they were grouped to-gether in one general location or di-rection, this problem would be elimi-nated. With the television stationsrelatively widely separated as theyare now, it is generally impossibleto obtain optimum orientation for allstations in a service area with a sin-gle dipole, if the television receiveris nearby. Hence it may be necessaryto erect several antennas to obtainsatisfactory reception.

An additional problem to be over -

SOILPIPE

PERFORATED'PIPE STRAPS

PINS

WALL

Fig. 2. Securing the mast to rooftop structures ofoffice and apartment buildings, with pins to pre-vent rotation of dipole arrays.

come is the difference in the levelof the signal received from varioustelevision stations. This is causedby the distance from the transmitter,variations in intervening terrain orbuildings and also the fact that ingeneral the individual transmitters donot have the same power output.For this reason a wide range of sig-nal levels must be expected at thereceiver and some means of con-trolling these variations must be pro-vided.

The third problem encountered inmetropolitan areas is that of multi -path reflections, or as they are popu-larly called, "ghosts." Ghosts maybe caused by a reflected signal ar-riving a few microseconds later thanthe original video signal, because ofthe longer path they travel.

However, in areas of high signallevel improper transmission line ter-mination (i.e., impedance mismatchbetween the transmission line and the

Part I Presents Latest Proven Methods for QuickBy M. J. Morris

receiver input) may cause standingwaves on the transmission line whichwill appear on the television screenas a series of closely spaced ghosts.

The case history of a difficult tele-vision installation in a metropolitanmidtown area will serve as an ex-ample of all three problems to beencountered and the practical solu-tions evolved for each will be fur-nished.

Handling a Common Problem

In the sample installation the re-ceiver was to be installed on theground floor of a 14 story building,situated in the center of a triangle, atthe corners of which were threetelevision stations (Fig. 1). A vis-ual inspection at the roof of the lo-cation showed a direct line -of -sightto two of the stations. However, thethird station was blocked by severallarge buildings in the signal path.

In such a case where line -of -sightto a station is possible, a single di-pole with reflector, when located atthe optimum position on the roof,should normally suffice. Due to theobstructed signal path from the thirdstation it was anticipated that evenat that station's optimum position onthe roof a single dipole and reflectorwould have to be supplemented by adirector for greater horizontal direc-tivity. Both of these generalitiesproved to be correct.

The use of shielded coaxial trans-mission line was indicated becauseof the extremely high electrical noiselevel. Due to the characteristic in-put impedance of the receiver, RG22/U was used, which by virtue ofbeing a balanced transmission line,gives further noise reduction. How-ever, other coaxial cables can beused if the receiver input impedanceis carefully matched.

Were the installation to be madein a marginal area, where the signallevel is low, the use of any of thevarieties of polyethylene tape trans-mission line would be preferred, be-cause of their lower attenuationconstant. In high signal strengthareas where there is low electricalnoise, tape transmission line may beused very successfully.

After deciding upon the type ofantenna and transmission line thatthe particular location will require,

the actual installation work can be-gin. Under the conditions previouslydescribed, a single dipole and reflec-tor should be assembled. Care shouldbe taken at this point to assemblethe antenna in accordance with themanufacturer's instructions.

Cases have been found where, dueto carelessness, the antenna had beenassembled with the reflector elementsin place of the antenna elements andvice versa. This resulted in verypoor performance of the antenna sys-tem and very poor directional char-acteristics. After assembling the an-tenna, the coaxial line should be con-nected to the antenna and run to thereceiver.

Precaution should be taken to ob-serve local building codes and ordi-nances, such as minimum roof clear-ances and blocking of fire escapes,fire exits, etc. The coaxial cable lineshould be run in as direct a path asis possible, with sufficient support torelieve strain due to mechanical load,such as cable weight, ice load, windswaying, and contraction due to tem-perature.

Time -Saving Method

At the completion of this work atemporary telephone line should beinstalled from the roof site to thereceiver. The use of sound poweredtelephone sets is highly recommend-ed, as they eliminate the difficultydue to run down batteries and elimi-nate the necessity of carrying an ad-ditional battery box.

An important point to note is thatat this time the assembled antennais not fastened in any way to the

Fig. 3. Three common types of transmission lines.At A, RG-8/U coax; at B, RG-22/U coax; at C,300 ohm twinlead. Text explains use.


and ProceduresSetups. Practical Advice on Antenna Locationand T. W. Buchter

building or its structure. This isdone so that one of the installationtechnicians may "walk" the antennaaround in accordance with instruc-tions, over the telephone line, fromhis partner at the receiver.

Much has been written about theorientation of a television antennabut little has been said as to whatto observe on the television receiverscreen while orienting the antenna.There are four major phenomena tobe closely observed while orientationis in progress:

1. Ghosts-change in number andamplitude;

2. Signal strength - increase ordecrease;

3. Interference patterns - dia-thermy, X-ray, FM and RF car-riers;

4. Ambient noise-ignition, rotat-ing machinery.

Making a Choice

It will often be necessary to strikea compromise between any two ormore of the above factors. For in-stance, it might be more desirableto orient for fewer ghosts eventhough the signal strength might de-crease, providing, of course, that theambient noise appearing in the pic-ture is within tolerable limits.

To begin, a random point on theroof is chosen and an orientation ismade through 360° in steps of 30°,using a single dipole with reflector.While this is done, the technician atthe receiver carefully observes re-ception results on one channel untiloptimum reception is obtained. Whenthis occurs, the position of the an-tenna in azimuth and roof locationshould be carefully noted in writingfor further reference. Should therandom point chosen prove unsatis-factory, the technician working onthe roof should change his locationand again orient through 360° untilsatisfactory reception is attained.

It has been found on numerous oc-casions that moving the antenna lo-cation ten feet in any direction willchange the picture acceptability onehundred per cent. During the orienta-tion process the major point to beobserved is the minimization ofghosts, as in locations of this typethere is generally an excess of signaland hence strength is secondary.

Fig. 1. A typical, if not ideal, case where three dipoles are needed for three

After the optimum position for theantenna for one channel has been de-termined, the receiver should betuned to the next channel and theforegoing procedure repeated. Theresults of each test should be care-,fully noted for each channel. If oneor more locations coincide, this willindicate that one antenna will sufficefor two channels and the need for anadditional antenna may thus be elimi-nated.

Solution to This CaseIn the example installation, how-

ever, this was not found to be true.For the two line -of -sight channels,two single dipole antennas with re-flectors were necessary and their lo-cations were widely separated on theroof. For the third, or obstructedchannel, it was found that the ghostspicked up by a single dipole, evenat its optimum roof positions, weretoo prominent compared to the de-sired signal and hence, the test wasrepeated by "walking" a three ele-ment antenna (i.e., director, dipoleantenna and reflector).

By virtue of its increased hori-zontal directivity (i.e., decrease ofpickup angle) it was possible to con-centrate on the direct path signaland to eliminate partially the re-flected path signals. It is of interestto note that in extremely adverseghost conditions a six element Yagiarray can be used in most cases toeliminate ghost signals.

After the position and orientationfor all antennas has been located itis necessary to make a secure me -

stations. See text.

chanical mounting for the antennas.After this has been done, some formof locking device must be used toprevent rotation by the wind. Thiscan best be done by putting a pin,bolt and nut or wood screw throughthe mast and the bracket holding themast. (See Fig. 2.)

Additional transmission linesshould be connected and routed inaccordance with the precautions pre-viously mentioned, for each antennaon the roof. The question may beraised as to the economics of in-stalling three transmission lines whenit may be electrically feasible viamatching and phasing stubs to con-nect all three to a common transmis-sion line. However, it should be ob-vious that if this were done, theunwanted multipath signals would bepicked up and introduced into theline from either or both of the otherantennas.

Outlining Next StepsWe now have the three suitably

identified transmission lines terminat-ing at the receiver. Each has a rela-tively ghost free picture on its ownparticular channel. Further, two ofthe stations have a relatively highsignal strength in comparison to thethird. In the two cases the value ofsignal strength is sufficiently greatto cause sync overdrive resulting intorn and distorted pictures when thegain control of the receiver is nearnormal setting. In some cases thismay result in tone reversal of thereceived image. Such a conditionwill be discussed in our next issue.


Characteristic Troubles While there is no truth to therumor that a race of midgets arebeing bred to service the new, ultra -midget receivers, it is true that thesesets develop certain troubles, and re-quire certain methods of service pe-culiar to themselves. -

In many parts of the country, per-sonal -style sets are found to needservicing more in winter than in sum-mer. This is caused by the winter-time tendency of users to leave theset at home, plugged into the powerline, rather than to carry them aroundas they do in summer. As a result,the batteries are unused, and gener-ally forgotten, and in the hot, cramp-ed quarters of the tiny receivers will

'gum up critical parts with their ex-uded chemical contents.

In summer, their smallness of sizemeans that they -are in the sand, in-stead of on the sand when they aretaken to the beach, and as a resultsuffer from sand abrasion of cabinetand dial window, and pick up a greatdeal of sand in their interiors. Manygeneral troubles find their start here,especially spread switch wiper blades.

Because of their smallness they arejammed into suitcases instead of

about as individualpieces of luggage, as are their largerbrothers. The jamming may exert aconstant pressure that slowly warpsthe cabinets until they look peculiar,and the door and sections "freeze"tight.

Their batteries, being smaller, givefar less playing hours, while thecloseness of the rectifier tube to thebattery tends to shorten its life stillfurther. This is a point that shouldbe explained to the customer, whennecessary.

Watch for These Faults in Personal Sets.

The tiny speakers are too oftenasked to compete with the larger sets,and since a strong local station mayover -drive the three incher, and tol-erances are usually closer, personalset speakers are shorter lived thanlarger speakers. Another point tobe explained to the set owner.

necessitates the use of a solderinggun or iron with a very small tip.Care should be exercised in makingcertain that none of the leads aremoved as their position is often crit-ical.

Sets will sometimes go into r -f andaudio oscillation because a lead has

Switch wiper blades need a careful check for "spread" when the radio is used at the beach in summer.

Because it is generally a waste oftime to attempt a major repair on athree inch speaker, the service mancontemplating this type of workwould do well to stock a supply ofreplacements.

The closeness of parts and leads

Because of small -size components, cramped layout and wiring, the super -midget shows small tolerancefor misplaced wires. Leads marked are especially critical of dress, in the typical receiver.

LOOP

LI

Vt --------- V3IRS - 155,CorwERTER 1.E .'4 2/43 .13ET.AF AV.0z

BLUES -, BLUE607 _1..5 L6 *GREEN OV

Ce

_L. RI -*OK

fly .500K0-7V 150014

L2 = L

2 011 200 350

........ -c toAZ

01382- CI4(.002

R6 R42 MEG. toVOL. MEG.CONTR.

R84.7/46

C15

-142

CIS.002

1.5 V. FIXEDn BIAS FOR

GAIN DATA

C7

1053.3 MEG.

C1633

e Typical point of critical lead dress-1 'Milli

67 V9.

.5 BAT T.

ye354

OUTPUT

RIO 3.3MEO.

Ci7110 or.

R9

1320

cooT.005

-

TI VC

33041

t ye v. -1-g BATT-

been moved a fraction of an inch.Generally the audio input and outputare the greatest offenders in this ca-pacity. Twisting the audio outputleads, and making certain that thespeaker is well grounded to the chas-sis sometimes helps. Manufacturersusually list critical lead dress withtheir set diagrams.

Another trouble caused by thecloseness of the various parts is theaffection of an occasional outputtube's space charge by the nearnessof the speaker magnet. This maycause a loss of volume and distortion.Tilting the tube out of the magneticfield will cure the condition. Distor-tion can be caused by the reversalof the "A" battery in its holder. Thisis still another point of which thecustomer should be informed.

Poor socket -to -tube contact is an-other source of trouble; it is causedin some instances by original loose-ness of the socket springs, and inothers by corrosion due to salt airand moisture, which a little sandingwill clear up. Occasionally the cus-


in Super -Midget RadiosEach Hint Can Save Time and Efforttomer fumbles with the batteries ashe replaces them, bending the tubepins. A tube pin straightener will fixthe latter case.

Sets coming in with complaints ofshort lived "B" batteries should bechecked for filter condenser leakageand intermittent tube shortages.

When unsoldering a compcnent, carefully note the

Short lived "A" batteries are usu-ally due to a mechanical short. Some-times the switch touches the metalcase, grounding the battery, andsometimes the battery is insertedwithout its paper jacket.

And speaking of customers, reportshave it that customers seem veryprone to fiddle with the "littlescrews," probably because they areso immediately available when theback of the set is removed. It willsave a lot of time to check the set'salignment right after you check thetubes and batteries.

Curing that HowlMicrophonic tubes are another

problem. Tubes that howl in one setwill sometimes operate satisfactorilyin another. This is because they arein different juxtaposition to thespeaker. It pays to retain a micro -phonic tube which is too old for re-placement and which normally wouldbe discarded.

Wrapping the tube with several

layers of scotch tape, or several turnsof rubber bands may also help. Inexceptional circumstances, you mightremove the rivets that fasten thesocket to the chassis, and permit thesocket to dangle on its leads so asto mechanically insulate the tubefrom the speaker's vibrations.

original location, positioning the replacement exactly.

After eliminating electrical trou-bles, make sure that all remainingdust and sand in the set is blown orbrushed out. Cabinet scratches canbe polished out with fine sandpaper.Fogginess of the dial window can beremoved by first washing the grimefrom the window with soap and

Check battery clip leads for frayed insulation and

water and then polishing it with acommercial plexiglass finishing com-pound.

This compound and the cementsuse to glue plexiglass and lucite canbe purchased from a plexiglass sup-ply house. Model plane shops usu-ally carry this material. Tooth pow-der, used by some, is fine enough forpolishing the cabinet, but too coarseto clean up the window.

Bent and warped plastic cabinetscan be straightened out by the ap-plication of heat and pressure. Donot try to use a soldering iron as itis usually too hot. Use an infra -redheat lamp and do not bring the tem-perature any higher than you can"take" with your 1 -and.

Bringing the lamp too close willcause the surface of the cabinet towrinkle. Nor should you try to domore than one portion of the cabinetat a time, unless you have a mouldto support the entire unit. Also takecare that one end of the cabinet isnot drooping out of shape while theother end is being corrected.

Many servicers avoid working onthe super -midgets because of re-membrances of some very strangecircuits and freak troubles they usedto encounter some time back. Forthe most part, smaller tubes andother components have made suchdevices unnecessary, and the manu-facturers are putting straightforwardwiring into the new receivers.

Because of this, the only remain-ing difficulty with personal radioservicing is- the smallness of theparts and space which to work.However, so long as the technician iscareful, the work is fairly easy, andpays as well as any other set of com-parable price range.

bared wires on every super -midget in the shop.


Open the Door to ServiceDon't Snub Your Well -To -Do Buyer's Request for Repairs on His

Garage Door Opener. Here's What Makes These Devices Work

Push Button onInstrument Panel-

No. 12 Stranded Wire Connecting(Car Coil and Push ButtonClip to Frame in 3 Places

Metal Car Floo.r>

Cableto Instrument Panel

\ r=

11111111;11111j

Coil Terminal withQuick Attachment Terminal

Spodnq

Woshers

CAR COIL INSTALLATION

Some words, they say, fool you.For instance, take the words "door -opener." A door -opener, accordingto the salesman, is some idea, orphrase, or piece of sales literature,or practically anything, which getsfor him an introduction to deliver

Companion to supersonic mike above, is whistlemounted in motor compartment in car, powered byvacuum hose line from motor. No battery con-nection used.

4 Avco (Horton Mfg.Div.) automatic dooroperator uses an elec-tromagnetic coil mount-ed underneath the car,energized by an instru-ment panel button. Asealed mercury switch isburied under the con-crete or sod centerstrip of the driveway,actuated by the coilpassing over it to oper-ate the control for theautomatic door andflood lights. Inside thehouse, another buttoncloses the door, turnslights off. When leav-ing the house, the wholeprocess operates in re-verse.

his sales talk to a prospect. Accord-ing to a restaurant owner, on theother hand, a door -opener is a devicewhich makes it unnecessary for thewaiter to touch the swinging door

4. Barcol Overdoor (Barber -Colman Co.) radiocontrol has a tuned dashboard vibrator whichtransmits a signal through the car's hidden loopto a similar loop buried in the driveway, connect-ing to a tuned receiving unit on the garage wall.

4 Electronic Serviceman (Parrish Products, Inc.)transmits a signal from the dashboard -controlledunit at lower left to similar receiver shown atupper left, as far as 80 feet away. Picture showsscrew -drive door opener motor and assembly.

in entering or leaving the kitchen.For the radio dealer, however, the

door -opener very likely has both ofthese meanings simultaneously. Forin having himself known as a servicerof electrical garage door -openers, hecan tap an occasional source of serv-ice income, while arranging an entreeinto the confidence and buying habitsof some of the most substantial peo-ple in his town.

The radio servicer finds the prin-ciples upon which these automatic


Autosonic (Vendo Co.) door opener works on the supersonic principle. Five tube tuned amplifier belowresponds to "silent sound" picked up by weatherproof microphone at left, mounted above garage door.

of

odMt

25V

410A I5 MV450V

210 VSEC.

0- 2 AMP.

115V ACPRIMARY

VSEO.

ALL6.3V

TUBES


The IRC Volume Control Kit18 All-purpose controls, 6 switches and5 special shafts in an attractive factory -pocked steel cabinet.*

The 3 IRC Balanced Resistor Assort-ments in Resist -O -Cabinets*

No. 1. 59 assorted insulated compositionand power wire wound resistors,including adjustable types.

No. 2. 100 of the most used ranges in V2watt insulated composition andinsulated wire wound resistors.

No. 3. 83 top quality resistors in the1 -watt range.

Your Income with a

SOLDERING IRON!ES, it's a fact that you may not have realized ... butevery minute your soldering iron is busy, you are

busy making money. And you can make even more money ifyou will suggest to your customers a complete "FINDAND FIX" treatment for sets.

A complete "FIND AND FIX" reveals parts about readyto go as well as those that are shot, saves your customersextra trips, prevents the embarrassment of parts goingsour right after leaving your shop.

IRC's Volume Control Cabinet, Resistor Assortment Kitsand Basic Kit cut down unnecessary trips to your dis-tributor for parts, give you more time for soldering ...for making your time pay. Order from your local IRCDistributor today. International Resistance Company,401 N. Broad Street, Philadelphia 8, Pennsylvania,In Canada: International Resistance Company, Ltd.,Toronto, Licensee:,

Valifalikt 11. cif/

ouR404 IOC 041" 4

c

rat Asa.* wir. MMMMMMMM = N. mmmmmmm

The IRC Bask Kit471 "basic" resistors in a wide variety'of types and ranges, plus 6 additionalbands for adjustable types.All metal cabinet.*

*Cabinets are furnished at no charge, notsold separately.

INTERNATIONAL RESISTANCE COMPANY

Wherever The, Circuit Says, .,-Copyright, 1947, International Resistance Company


Weller SPOTLITE TIPSOLDERING GUN

A small spotlight placed between theterminals of the loop tip goes on when theheating trigger of the new Weller gun ispressed, lighting the work for clear solder-ing visibility. Two models are available:single heat of 100W, and dual heat controltype with 100W normal and 35% heat re-serve. Weller Mfg. Co., 805 Packer St.,Easton, Pa.-RADIO & Television RETAIL-ING

JFD CHEMICALSFour new additions to the line of radio

chemicals are: Poli-Wax, for cabinets andother wooden furniture; Contact & CrystalCleaner; Bakelite Cement, for securingplastic to plastic or to any material; andLiquid Non -Slip Compound for dial beltsand cables. JFD Manufacturing Co., Inc.,4117 Ft. Hamilton Pkway, Bklyn 19, N. Y.-RADIO & Television RETAILING

Sylvania TEST BENCHThe prefabricated console -type test bench

includes a sloping panel for permanentmounting of meters, test prod outlets, tubetesters and other tools. Handy drawers fordust proof storage of oscilloscopes, VTVMand other equipment is provided, under the7 -foot linoleum -covered bench top. SylvaniaElectric Products, Inc., Emporium, Pa. -RADIO & Television RETAILING

GE Calrod IRONThe new Calrod line of irons range

from 75 to 300 W capacity, with tipsfrom 3/4" to 11/4" diameter. Calorized(aluminum alloy) copper and stainless steelare used in all heated parts, while thetip may be had in either calorized or iron-clad copper types. General Electric Corp.,Schenectady, N. Y.-RADIO & TelevisionRETAILING

Precision TEST MASTERSeries 10-20 Electronamic Test Master in-

cludes a complete tube testing circuit plusa complete push-button operated AC -DC settester. Available in portable, rack or coun-ter models, the tube tester circuit appliesphased individual element potentials whichare swept over a complete path of opera-tion on a sinusoidal time base, encompass-ing a wide range of plate family charac-teristic curves. The indicating meter in-tegrates the result in direct terms of Re-place -Weak -Good. All tubes are tested, in-

cluding Noval 9 -pin, dual capped h -f ampli-fiers, etc. Ranges include 12 a -c and d -cvoltages to 3000V, 6 currents from 600microamps to 12 amps, 6 db scales from-20 to +64, and 4 resistances from 1000ohms to 10 megs. Precision Apparatus Co.,Inc., 92-27 Horace Harding Blvd., Elmhurst,L. I.-RADIO & Television RETAILING

D & M PHONO OSCILLATORA compact one -tube phono oscillator can

be used to link a record player with anystandard broadcast receiver. Weighing12 oz., the unit uses a 12SL7 with a slug -tuned coil preset to 600 kc. The frequencymay be easily reset anywhere from 550kc to 1550 kc. A 2-10 foot antenna is usedwithin 50 feet of the receiver. D & MMfg. Co., 51 Lincoln Ave., Midland Park,N. J.-RADIO & Television RETAILING

Triplett SIGNAL GENERATORModel 3432 is a wide range generator

coveting five fundamental ranges from 165kc to 40 mc, and two harmonic rangesdirectly calibrated from 36 mc to 120 mc.An illuminated dial, high -low r -f outputselector, output attenuator with coax output

cables and variable a -f signal output arefeatured. Triplett Electrical Instrument Co.,Bluffton, Ohio.-RADIO & Television RE-TAILING

Clippard SIGNALETTEThe Signalette is a pocket -sized signal

generator producing r -f, i-f and a -f fre-quencies simultaneously from about 2500cycles through 20 mc. Working on 110V,either a -c or d -c, it is completely isolatedfrom the power source. A 60 cycle modula-tion appears on the 2500 cycle fundamentalwhen used on a -c, and an adjustable out-put attenuator is provided. Clippard Instru-ment Laboratory, Inc., 1125-33 Bank St.,Cincinnati 14, Ohio-RADIO & TelevisionRETAILING


PHOTOFACTPUBLICATIONS

World's Most Practical

Radio Service Data

HELPS YOU EARN MORE ON THE JOB!,41401i\

SPECIE OFFEROFFER

To All ServicemenWhose

PHOTOFACTFolder Files

Are Inc.omplee ..

If you haven't a completefile of all

PHOTOFACTFolder Sets to date,

you can trade in the Folder Sets

you now own for complete Vol-

umes at amazingly low cost. Write

us today for details of this special

offer, stating what Sets of Folders

you now own (use coupon below).

READY NOW! PHOTOFACT VOLUME 3New companion to popular 'Volumes 1 and 2 to bring your file ofpost-war receivers right up to January 19481. The most accurateand complete Radio Data ever compiled . an absolute MUST forall Servicemen. Everything you need to know for faster, moreprofitable servicing, in handy, unified form --large size schematicswith the exclusive PHOTOFACT Standard Not ition; photo viewskeyed to parts lists and alignment data; complete listings of partsvalues and proper replacements; alignment, stage gain, circuit volt-age and resistance analysis; coil resistances; dial cord stringing; dis-assembly instructions; record changer analysis and repair instruc-tions. Send in your order today for the only Service data that meetsyour actual needs!Volume 1. Covers all post-war models up to Jan. 1, 1947.Volume 2. Covers post-war models from Jan. 1, 1947 to July 1, 1947.Volume 3. Covers post-war models from July 1, 1947 to Jan. 1, 1948.

YOUR PRICE, EACH VOLUME, IN

$1 8"EASY -TO -USE DELUXE BINDER

Howard W. Sams 1947 Automatic Record Changer ManualNothing like it! COVERS MORE THAN 40 DIFFERENT POST-WAR MODELS. Absolutely accurate, complete, authors -basedon actual study of the equipment. Shows exclusive "exploded" views,photos from all angles. Gives full change cycle data, information onadjustments, service hints and kinks, complete parts lists. Shows youhow to overcome any kind of changer trouble. PLUS-for the firsttime-complete, accurate data on leading WIRE, RIBBON, TAPE,and PAPER DISC RECORDERS! 400 pages; hard tA rircover; opens flat:Don't be without this manual. ONLY .. '4., 7 J

Howard W. Sams Dial Cord Stringing GuideThere's only one right way to string s dial cord. And there's only onebook that shows you how. It's the Howard W. Sams DIAL CORDSTRINGING GUIDE. Here, for the first time, in one handy pocket -sized book, are all available dial cord diagrams and data covering1938 through 1946 receivers (over 2300 models). Licks the knottiestdial cord problem in a matter of minutes. This low-cost book is a

"must" for servicing. You'll want one for your tool kitand one for your shop bench. Order today. ONLY.....75c

ON SALE AT YOUR LOCAL JOBBER'S TODAY

FREE! New PHOTOFACT Cumulative IndexLatest Cumulative Index to all Sets of PHOTOFACTFolders now available! Your guide to more than 2700receiver models and chassis (1946 and 1947 models).Ask your parts jobber for FREE copy, or write us direct.

HOWARD W. SAMS & CO., INC.

INDIANAPOLIS 6, INDIANAExport-Ad. Auriema-89 Brood St,, New York 4, N. Y.-U. S. of America

Canada-A. C. Simmonds & Sons, 301 King St., East-Toronto, Ontario

PHOTOFACT SERVICE"The Service that pays for itself over and over again"

11.101. M OM, "mo, WO

Mall This Order Formto HOWARD W. SAMS & CO., INC.2924 E. Washington SE, Indianapolis 6, Indiana.My (check) (money order) for $ enclosed.O Send PHOTOFACT Volume 3 (including Sets

Nos. 21 through 30) in DeLuxe Binder, $18.39.O Send Volume 2. 0 Send Volume 1 (each in

DeLuxe Binder, at $18.39 per volume).O Send . SAMS' 1947 AUTOMATIC RECORD

CHANGER MANUAL(S) at 14,95 each.O Send , . SAMS' DIAL CORD STRINGING

GUIDE(S) at $0.75 par copy.El Send FREE PHOTOFACT Cumulative Index.ID Send details of your Special Trade-in Offer. Iown PlitYrOFAC-r Sets Nos.

Name

Address

City State


New PA Lines to Help Sell Sound

Bardwell & McAlisterCOMMERCIAL AMPLIFIERS

At present manufacturers of photographiclighting equipment for the motion pictureindustry, Bardwell & McAlister have an-nounced a new line of PA systems andaudio equipment. With all parts operated

well below ratings, the model shown has4 input controls, and separate bass andtreble equalization. Portable and fixed re-cording and reproducing units will soon beavailable. A 1947 catalog is sent on re-quest. Bardwell & McAlister, Inc., P. 0.Box 1310, Hollywood 28, Cal.-RADIO &Television RETAILING

Mercury ULTRA -MIKEThe Ultra -Mike is a microphone using no

connecting cords, and is powered by self-contained batteries. Used with PA systemshaving a broadcast tuner, it has a radiorange of 75', and its frequency can beshifted to a quiet spot on the dial. MercuryElectronic Labs., Chi., 111.-RADIO & Tele-vision RETAILING

Utah AUTO SPEAKERS

Model SE7Y6 is one of three new autoradio replacement speakers which canbe used for low-level mobile PA installa-tions. Known as models SE5S6, SE6S6 andSE7Y6, the electrodynamic speakers areavailable in sizes of 5", 6" and 7", eachwith a 3 -ohm voice coil and 4 -ohm fieldcoil. Earlier announcements covered Utah'sAlnico PM speakers, including oval andauto replacements in all sizes. Utah RadioProducts, Huntington, Indiana.-RADIO &Television RETAILING

Radio -Music EQUALIZERType EL -3 Equalizer has a switch for

transferring between vertical and horizontalrecording equalization, simultaneouslyswitching the pickup connections as well.An RMC Universal pickup head is avail-able for replacing vertical -only and hori-zontal -only reproducers. Bulletin EL3-40upon request. Radio -Music Corp.. PortChester, N. Y.-RADIO & Television RE-TAILING

Jensen IN -CAR REPRODUCERAn "in -car" speaker for drive-in open

air theatres, Model RK-51 is a weather-proofed 5" speaker with Alnico 5 magnet.The rubber -covered hanger fits over cardoor sill or partly -opened window, and on

it is wound the 6' two -conductor cable be-tween shows. Input impedance 3-4 ohms,requiring .02 watts for average listeningconditions. An L -pad in the center of thedouble -protected grill provides constant in-put impedance volume control. JensenRadio Mfg. Co., 6601 S. Laramie Ave., Chi-cago, Ill.-RADIO & Television RETAILING

Instrument ElectronicsLOGARITHMIC AC VOLTMETER

A wide band amplifier covering from5 cps to 1.6 me is incorporated in thisModel 45 voltmeter with logarithmic indi-cator. An accuracy within ±3% with aninput of 2 megohms and 15 mmf measuresall levels from -65 to +57 VU (.0005 to500 volts). Instrument Electronics, 42-17Douglaston Pkwy., Douglaston, N. Y.-RADIO & Television RETAILING

Dualog SLIDE RULEA scientifically designed instrument

which removes from the technician theproblem of laboriously solving mathe-matical equations, the Dualog slide rule isa 91/2" diameter white vinylite disc, with12 scales on the face side. Tavella SalesCo., 25 W. Broadway, New York, N. Y.-RADIO & Television RETAILING.

Operadio PROGRAM MASTERA central sound control for distributing

two programs simultaneously to any com-binations of rooms or areas in every typeof institution or industrial plant, the Pro-gram Muster incorporates an AM -FM radio,dual speed transcription player, individual

room -selection switches, two 50W ampli-fiers, two "program selector" panels, a con-trol panel, a microphone and six inputs. An"emergency" switch connects all speakersinstantaneously, regardless of program inoperation. With an optional intercompanel, 2 -way conversation may be carriedon with selected rooms without interferingwith the program channels. From 45 to 90loudspeaker outlets may be handled.Operadio Mfg. Co., St. Charles, m.-RADIO& Television RETAILING

Electro-VoiceCONTACT MICROPHONE

E -V model 805 is a contact pick-up micro-phone for musical instruments. Using ahigh -impedance inertia -type crystal, sealedagainst moisture and acoustic feedback, ithas a frequency response from 40 to 8000cycles, and an output between .1V and 1V,depending upon the type of instrument.Snap -on clip allows quick installation, hold-ing unit securely without marring polishedwood surfaces. Comes with 15' shielded,flexible cloth -jacketed cable. Electro-Voice,Inc., Buchanan, Mich.-RADIO & TelevisionRETAILING


It's Triplett's new method of dial lighting-one of the featuresof Model 3432 Signal Generator. The dial is BIG (330°) andcorrectly illuminated . . . accurately calibrated . . . quicklyreadable at a glance . . . with 10 to 1 Ratio Vernier Tuning forease of adjustment. The seven long scales on the dial of Model3432 have five fundamental ranges 165 KC to 40. MC andtwo harmonic ranges directly calibrated 36 MC to 120 MC.Variable 400 cycle modulation 0 to 100%; special copperplated internal shielding, R.F. attenuation-and many otherfeatures that have to be seen-and used-to be fully appre-ciated. Model 3432 is a Triplett top value that's priced right.See it now and buy it from your distributor.

TRIPLETT ELECTRICAL INSTRUMENT COMPANY, BLUFFTON, OHIO

0

Ram 3492

INTMOD

14043

P.T.TTeLN

E -7,1

A FOUTPUT

OR

Apt

Model 3432Illuminated DialSignal Generator


Portable School PA(Continued from page 73)

To use these gymnasium speakers,the plug on the two speakers in thecart is removed and the cord andplug for the gymnasium speaker isplugged into the receptacle on thewall and the receptacle on the am-plifier. Another sneaker receptaclewas provided on the other side ofthe gym plus a 65' extension cord.

The net result of the installation isthat it requires about 18 watts maxi-mum to flood the gym with sound.Dividing this into 8 speakers givesabout 21/4 watts per speaker. At thispower the echo is not very great.This satisfies condition (2a). Theamplifier is wheeled into the gym,the speakers are plugged in and theAC is plugged in all in a matter ofseconds, thus satisfying condition(2b), regarding quick installation.

To satisfy condition (3), two 6'stormproof trumpets were installed25' in the air on two lighting poles.A 30 watt line to voice coil trans-former was attached to the rear ofeach driver unit, and the entire as-sembly covered with a weatherproofhousing. A 6' weatherproof cord

0 P

On the field, two trumpets are fed from cart pluggedgames music, announcements and scores are broadcast

for using the amplifier across the fieldfor graduation day exercises.

Throughout this resume, mentionhas been made of various connectingcords with different impedances, i. e.,the line used in the gym has an im-pedance of 621A ohms, the line usedon the athletic field has an impedanceof 250 ohms and the speakers in thecart are connected for an impedance

0 POLE

11111111r

WEATHER PROOF BOX 16PWITH SCREW CAPCOVER PLATE

POLE'I 6.-0" STORMPROOFHORN

WEATHER HEAD

c I4 RC. 500 ohmsPARALLEL TWO

500 ohm LINES HERE

AMPLIFIER UN1j,?

CART

.e`500 ohmsBOX SAME AS POLE 11

GALV. CONDUIT'/c #14

250 ohm LINE

WEATHER PROOF BOXEt SPRING COVER PLATE

STAND 3000 CAPACITY

POLE OP OP OPFOOTBALL FIELD 500' X 120'

Layout diagram of field, with inset showing connections and construction of outdoor system.

with a male plug was attached toeach horn unit, and inserted into aweatherproof receptacle mounted onthe pole.

An overhead 2 -conductor #14weatherproof wire was run from onepole to the other. On the other polethe same arrangement was providedplus a conduit run to the base of thepole, where another weatherproof re-ceptacle was provided for pluggingin the amplifier. An AC outlet wasalso provided, A 350' weatherproofextension on a reel was also added

of 4 ohms. The question arises, howcan a person with no audio engineer-ing knowledge use the right imped-ance for the horns or speakers?

The solution to this problem wassimple. A four -prong socket wasplaced in the amplifier itself. Pin#1 is common, pin #2 is connectedto 621A ohms, pin #3 is connected to4 ohms and pin #4 is connected tothe 250 ohm terminal.

On the wall receptacle in the gym,a 3" box is used as the receptacle.This box has the cover drilled out to

in at pole on calisthenics instructor's left. Duringacross the grid to the stands.

fit a 4 -prong receptacle with thespeaker feedline connected to pins1 and 2. Outside, the 4 -prong re-ceptacle is connected to pin 1 and4 and the speakers in the cart havea male plug connected to pins 1 and3. Thus the operator merely plugsone end of the cable into the am-plifier, and the other end into thespeaker receptacle and the imped-ances are matched with no furthereffort or thought on his part.

School installations of this typefall very nicely into the capabilitiesof virtually any sound dealer. Ad-mittedly, such PA systems have verylimited functions. In view of therelatively low cost, however, theymay often well be a starting pointfrom which an alert dealer may pro-ceed to sell a complete classroom -servicing system.

Radioman's Third HandFile the teeth off a large battery

clip, says M. Quisenberry, of BucksRadio & Appliance Co., Lexington,Va., making the lips like a small vise.

Then mount the battery clip on aheavy base, and use it to hold wiresand battery plugs while solderingconnections. Takes the place of thosescarce third hands.


This New I R C JUNIOR Control

Cabinet Belongs on Your Bench

Here's one selection of 9 "hot -number" controls, switches and shaftsyou'll use every day ! The new IRC Junior Control Cabinet contains 9of the most -used 1/2, 1 and 2 meg. type D controls with the added adapt-ability of the tap -in shaft feature-plus 4 switches and 4 special shafts.

This inexpensive assortment of popular controls will save you timeand money, and reduce your need for exact replacements. Factory -packed in a handsome four drawer cabinet of sturdy cardboard. Cabinetattractively finished in blue, yellow and silver with twelve individuallyidentified compartments. Order the new inexpensive JUNIOR ControlCabinet from your IRC Distributor today. International ResistanceCompany, 401 N. Broad Street, Philadelphia 8, Pennsylvania. InCanada: International Resistance Company, Ltd., Toronto, Licensee.

INTERNATIONAL RESISTANCE COMPANY

HERE'S WHAT YOU GET

IRC ControlType No.

Resistance Purpose

5 D13-133 500,000 ohms A

1 D13 -133X 500,000 ohms B

1 D13-137 1.0 meg. A

1 D13 -137X 1.0 meg. B

1 D13-139 2.0 meg. A

Purpose; A -Tone or Audio Circuit control;B -Tapped for tone compensation.

SWITCHES3 #41 S.P.S.T.1 #42 D.P.S.T.

SHAFTS1 Type "A" double -flatted tap -in shaft is

included with each control-plus:

3 Type "E" with universal knurl for specialtype push on knobs.

1 Type "H" with universal groove for manyDelco, RCA, Sears -Roebuck and Westing-house models.

Cabinet furnished at no extra charge.


TV Hikes PopularInterest in Boxing

Vigorous disagreement with NewYork fight promoters who have beenclaiming that the televising of box-ing bouts is to blame for decreasedgate receipts is seen in the standtaken by Industrial Television, Inc.,of 36 Franklin Ave., Nutley, N. J.

Horace Atwood, Jr., president ofthe company which manufactureslarge direct -view type receivers, hasreleased results of a survey madeduring the past month among peoplein taverns and clubs using the ITIremote -control teleceivers.

Of those contacted, Mr. Atwoodsaid, nearly 63% at some time orother have seen a bout. Less than23% said they would go to the fightsif they were not being televised reg-ularly. However, as a result of see-ing the televised bouts more than70% said they are planning to gosee one.

Radio Retailers Are Drawing Crowds

This photo was taken by General Electric, showing how a typical dealer attracts crowds by displayinga tuned -in video set in windows during a major sports event.

Television Topics"TV Is the Futureof Radio," Says Folsom

"Television is a new tool for thealert and aggressive merchandiser-it is the future of radio," declaredFrank M. Folsom, executive vice-president, RCA Victor Division,Radio Corp. of America, in an ad-dress on "the brightest of new in-dustries" for the Marketing Club atHarvard University.

A total of 69 television stationshas been authorized by the FederalCommunications Commission, andthere are 26 applications pending, Mr.Folsom said. Already there are 14stations on the air with regular tele-vision programs, he added, and bythe end of 1947, it is expected thatthere will be about 26 stations. Hepredicted that this number will showa substantial increase in 1948 astransmitters become available.

"By the end of 1947," he continued,"it is estimated that there will bebetween 150,000 and 175,000 tele-vision receivers in the United States;by the end of 1948, about 750,000, andfrom there on the number will in-crease rapidly as mass productiongets under way at an acceleratedpace.

"Television also will become acoast -to -coast service, and possiblyby 1950, there will be a nation-widenetwork in which stations will belinked by coaxial cable and automatic

radio relay stations."Mr. Folsom said that applications

of television are unlimited, and hepointed out a number of its possibil-ities in medicine, education, industryand merchandising.

RMA Offers Antenna Planfor Apartment Video

An answer to the question as tohow apartment house owners andtheir tenants may have good TV re-ception without damaging the ap-

"Personal" TV Set

A new television kit, shown here in specially de-signed cabinet, is offered by Espey Mfg. Co.,Inc., 528 E. 72nd St., New York 21, as particu-larly suitable for servicemen, experimenters, stu-dents, etc. Espey plans to market only the basickit; buyers get remaining parts themselves. Ithas a 3" picture tube, miniature tubes, simplifiedsuperhet circuit.

pearance of the roof is provided ina new booklet released by the engi-neering dept., Radio ManufacturersAssociation, 1317 F St., N. W., Wash-ington 4, D. C.

The proffered solution, the bookletexplains, "has been found in a dis-tribution system which uses an an-tenna or combination of antennas, anamplifier, cables, and an outlet boxfor each apartment.

"The antennas are mounted on therooftop and are oriented or sited atthe time of installation."

Sightmaster Setsflit the Market

A new line of television receivershas been announced by SightmasterCorp., 220 Fifth Ave., New York 1,N. Y., including four table modelsand two consoles. The firm says thatit is now offering exclusive protectedsales -and -service franchises to quali-fied retailers of the units.

Two of the Sightmaster table mod-els offer TV and FM radio reception,and the others have AM in addition.All of the units have either 10" or12" picture tubes and are availablein hand -rubbed mahogany, walnut or(at slight additional cost) blonde fin-ishes. The table models are pricedat $375, $475, $420 and $495, respec-tively, and the consoles, which in-clude record changers, are tagged at$695 and $895.


(Above photo taken at servicing bench of the Heppe Co., Phila.)

ALL RIDER MANUALS!Ever stop to think how many successful serv-icing shops, with which you are personallyacquainted, have complete sets of RiderManuals? Ever notice how many photographsof servicing benches, illustrating success sto-ries in magazines, show all Rider Manuals?This is mare than coincidence. It is irrefutableevidence of how Rider Manuals profitablymeet the day -in -day -out data needs of busyshops.

Now, consistent with "Seventeen years ofContinuing Service to the Servicing Industry,"Rider has further ANTICIPATED your needs by

establishing the "24 Hour Data Service" ex-plained below.Here is further justification for the faith ofthe many thousands of servicemen who havedepended upon and benefited by the time-saving, authoritative*, money -making datasupplied by Rider Manuals.It is such informed publishing which has re-sulted in Rider Manuals pouring out profitsfor servicemen year after year after year.It is such progressive services which suggestyou be sure your shop has the sign of suc-cessful servicing-all sixteen Rider Manuals.

a so 24 soya war, sow.

On November30,

190, we institutedour new

photostatservice

to supplyyou with informa-

tion on any areissued, or old, receivers.

For

10c (stampsare 010 we will send you

the sche-

matic, voltagedata

and partslist and everything

else whichwill fit on the

pages. Additional

manufacturers'data

is 5c a pagewith a maxi-

mum chargeof 35c for everything

up to seven

pages-If the manufacturers'

data requiresmore

than sevenpages,

each additionalpage is 3c.

Here is a way tog et whateverservice

data you

need betweenRider Manual

publicationdates.

DDINGFURINER

WEIGHT10

THE VALUE OFO UR

104

AO

"SEVEN1EENYARS OF ONTINUING

SERVIC

A

E

:C

'WEE SE RVICINGINDUSTRY

YOU -NEED ALL 16Volume XVI $ 6.60Volume XV 18.00Volumes XIV to VII

(ea. Vol.) 15.00Volume VI 11.00Abridged Manuals I to V

(one volume) 17.50Record Changers and

Recorders 9.00Master Index, covering Rider

Manuals, Vols. I to XV 1.50

* Rider Manual data isthe OFFICIAL AUTHOR-IZED servicing data rightfrom the service depart-ments of the companiesthat made the sets. Noone knows better than themanufacturer what servic-

ing procedures are bestfor his product. This is

the basis for the authorityand the success of RiderManuals.

OTHER RIDER CLASSICSInside the Vacuum Tube $4.50

The Cathode Ray Tube at Work 4.00Servicing by Signal Tracing 4.00

The Meter at Work 2.00

The Oscillator at Work 2.50

Vacuum Tube Voltmeters 2.50

Automatic Frequency ControlSystems 1.75

Radar-What It Is 1.00

Understanding Microwaves 6.00

A -C Calculation Charts 7.50

JOHN F. RIDER, PUBLISHER, Inc., 404 Fourth Avenue, N. Y. 16Export Agent: Rocke International Corp., 13 E. 40th St., N.Y.C. Cable ARLAB

nal

RIDER MANUALSMEAN SUCCESSFUL SERVICING

VOL. XVISHOULD BE OVER YOUB

SERVICE BENCH, NOW!

Volume XVI is the first to beissued under our new three-volumesa-year publishingschedule which brings yousysternatkally-bound, authorita-tive* servicing data at theearliest practical date.It contains data from 94 manu-facturers -a greatly increasedpercentage of "clarified-schematics"-a generous num-ber of photographs on smalltable models and a separate"How It Works" book, in addi-tion to the usual authoritativeinformation you have come todepend upon in previous RiderManuals - and this is madeavailable to you in Volume XVIat the greatest possible econo-my; less than a penny a page.Your jobber has Volume XVI instock now-Enjoy the benefitsof its use-get it today,

768 PagesPlus

"How ItWorks" Book

$6.60

RIDER PUBLICATI

D

0I ge

FMFor

TRANSMISSION& RECEPTION

athe radio serviceman-

for the Iham"-the student

or engineer. IOver 300 pages-papercover

Similar edition, but $1.80 Icloth hardback,cover$2.702 NEW RIDER 99"rs

PA INSTALLATIONAND SERVICINGUNDERSTANDINGVECTORSAND PHASE

Each over 130 pages ...... each 990OUT IN JANUARYBroadcast

Operator'sHandbook


COLUMBUS, OHIO-Sackett ElectricCorp., here has been named distributorfor Majestic radios and records. Sacketthas been in continuous business for 45years here. Gordon A. Brawley is presi-dent, Charles Bailey is sales manager forradio, and Lou Johnson is sales managerfor records.

SALT LAKE CITY, UTAH-The S. R.Ross Co. has been appointed distributorof Sonora radios. Syd Ross is head ofthe firm, which covers Utah and partsof Nevada and Idaho.

DENVER, COLO.-Farnsworth Tele-vision & Radio Corp. has appointed theGraybar Electric Co. here as distributorof Farnsworth radios, phonograph -radiosand television receivers in Colorado,southern Wyoming and northern NewMexico. Officials of the Graybar firmare S. B. (Sam) Hardin, manager; C.M. (Mel) Pearson, merchandise man-ager, and H. W. Shaw, products servicemanager.

Iowa Distributor Delivers by Plane

This Consolette radio is being delivered by plane by the Westinghouse jobber, J. E. Craft, Waterloo,Iowa, to a dealer in Mason City, Iowa. The retailer, J. M. Mansfield, right, of Alden's store was thusthe first in the area to get the H-171 unit, rushed by Westinghouse Supply in time for showing at thelocal fair.

Jobbers in ActionDistributor News Across the U. S.

NEW YORK, N. Y.-Emerson-NewYork, Inc., 111 8th Ave., here, distribu-tors of Emerson radios, and jobbers ofmany nationally -known radio parts, tubesand accessories, have completely modern-ized and streamlined their parts salesrooms.

BOSTON, MASS.-United Distributors,Inc., have reported that Frank Mahoneyhas taken over the sales manager's re-sponsibilities for the kitchen planningdivision of the company. United also re-ported that one of its dealers, Sam's AutoAppliance Co., has opened its new storeat 94 Cottage St., Norwood, Mass.

Signing Up for

SAN FRANCISCO-Rolph D. Stoddardhas resigned as assistant advertising andpromotion manager of KGO-ABC, here,and has been appointed advertising andsales promotion manager for CaliforniaElectric Supply Co.-Northern and cen-tral California distributors of Crosleyradios and appliances, lighting fixturesand electrical supplies. Ed McDonnellis general manager for California electric.

JAMAICA, L. I., N. Y .-Chamrose Dis-tributors at 170-16 Jamaica Ave., herehave been named distributors for AirKing.

Local Broadcasts

Southern Appliances, Inc., Charlotte, N. C. distributors, are signing a contract with local Station' WBTfor a thrice -weekly Bendix washer show featuring singer Betty Johnson. L. to r., R. N. York, J. C.Crates and L. L. Miller of Southern; Keith Byerly of WBT; George Knight of Southern; Miss Johnson;Larry Walker of WBT; Clarence Etters, organist; and seated is C. D. Mitchell, Southern president.

PHILADELPHIA, PA.-Appointmentof Charles F. Boice as manager of thecity salesmen for RCA Victor televisionand radio products has been announcedby Thomas F. Joyce, general manager ofRaymond Rosen & Co.

NASHVILLE, TENN.-Wholesale Sup-ply Co. is now a distributor for BendixRadio, according to J. T. Dalton, generalsales manager for radio and television.John H. Tidman is general manager ofthe organization, and P. A. Fitts is di-rector of sales in charge of Bendix radiodistribution.

BUFFALO, N. Y.-RCA Victor dealersof western New York and northern Penn-sylvania were recent guests of BickfordBrothers Co., RCA Victor distributorsfor this territory at meetings held inBuffalo and Rochester. Attendance atthe Buffalo meeting was over 500 while300 attended the Rochester gathering.Quiz programs were staged, in whichwinning dealers were awarded everythingfrom live turkeys to fifty silver dollars.Speakers included Paul Wolk, presidentof the distributing firm, Charles Corcoranand Irving Nadritch, sales managers forBuffalo and Rochester, respectively.

PITTSBURGH, PA.-I. and M. Sufrin,distributors of Stewart -Warner radios andelectrical appliances in the western Penn-sylvania, Ohio and West Virginia Tri-state area, have announced the appoint-ment of Frank R. Morrison as sales man-ager. At the same time, Paul M. Finkwas named assistant sales manager. Mr.Sufrin made the appointments as anotherstep in the rapidly expanding radio andappliance program of the firm.


geeFor the First Time In History

TRADE INYOUR OBSOLETE, DEFECTIVE

Test EquipmentON NEW, POST-WAR DESIGN

SUPREMETEST EQUIPMENT

Available on Trade -In

Tube Testers Set Testers AF Oscillators RF Oscillators Oscilloscopes Multi -Meters Signal Tracers Signal Generators

Testers

SUPREME'S

20TH ANNIVERSARY

CELEBRATION

FOR A LIMITED TIME ONLY!

Liberal Trade -In Allowances on your old test equip-

ment regardless of type, make, age, or condition.

See Your Supreme Parts Jobber Now!SUPREME INSTRUMENTS CORPORATION, GREENWOOD, MISS., U.S.A.


THE TURNER MODEL U9S DYNAMIC Twenty Million Sets

ROUGH

ANDIENDYFOR A VARIETY OF JOBS50 ohms, 200 ohms, 500 ohms, or highimpedance at the TWIST OF A SWITCH

The Turner Model U9S is a professionaldynamic adapted for all-around use withmost any communications or sound systemequipment. Built-in tapped multi -imped-ance transformer permits quick matchingto 50 ohm, 200 ohm, 500 ohm, or highimpedance inputs. The Model U9S. is builtto withstand heat, cold and humidity, andreasonably rough handling. Dependable andaccurate at all impedances, its smooth, wide -range response make it highly desirablefor both voice and music pickups. See andtry the Turner Model U9S at your dealer.

SPECIFICATIONSEFFECTIVE OUTPUT LEVEL: 52 db below 1 MAGNETIC CIRCUIT: Heavy magnets,

volt/dyne/sq. cm. at high impedance. rugged construction.

FREQUENCY RESPONSE: t5 db from 40 to CASE: Die-cast alloy.9000 c. p. s. FINISH: Baked gun-metal.

OUTPUT IMPEDANCE: 50, 200, 500 ohms, high. MOUNTING: %"-27 standard coupler.

DIRECTIONAL CHARACTERISTICS: Semi- or CABLE: 20 ft. removable balanced linenon -directional when tilted back 90°. cable set.

DIAPHRAGM: Large, specially designed of DIMENSIONS: 3%" long x 51/4" high

aluminum. Special voice coil assembly to (with saddle) x 3" wide.give high output. WEIGHT: 26 ounces.

TYPICAL

FREQUENCY

100 SOO 1000 5000 ww0004'

so

RESPONSE

IMPEDANCE) SO(HIGH SO so 100 400 1000 5000 10000

*AeArioxed ly TURNERTHE TURNER COMPANY

903 17th STREET N. E. CEDAR RAPIDS, IOWA

Licensed under U.S. patents of the American Telephone and Telegraph Company and Western Electric Company, Incorporated

When the twenty millionth Philco rolled off pro-duction lines in Philadelphia, James H. Carmine(left) vice-president in charge of merchandising,had congratulations recdy for production headJoseph H. Giles. The event started off PhilcoWeek for dealers; the firm also celebrated twomillionth set made in '47.

NERA Chicago MeetingSet for Jan. 18-21

Members of the National Electrical Re-tailers Assn. will gather to discuss 1948plans at a meeting scheduled for Jan.18-21, to be held in Chicago's SheratonHotel.

NERA President Herb Names, promi-nent Denver merchant, has issued thefollowing statement :

"It has been said many times that theLord helps those who help themselves.Certainly the things we would like tosee happen for the betterment of the elec-trical retail industry are not going tocome about by wishful thinking. Butthere is a way we can help ourselves, andthat is by helping our own national tradeassociation advance its aims and objec-tives. The nation-wide meeting of re-tailers to be held at the Sheraton Hotel,Chicago, in January offers us all thisopportunity."

Priees for SonoraAM -FM Set

While set prices were changing, theolder quotations for the Sonora AM -FMtable Model WEU-240 receiver inadvert-ently went to press in RADIO and Tele-vision RETAILING for October. Thecorrect price for the new 8 -tube superhetis $59.95 for white and $62.95 for walnut.The receiver, in plastic -molded cabinetsof contemporary style, was recently intro-duced by Sonora Radio & TelevisionCorp., 325 N. Hoyne Ave., Chicago, Ill.

Hickok Has 9 -Pin SocketConversion of Hickok tube testers to

use on the new nine -pin FM and tele-vision tubes may be made simply withthe nine -pin sockets now available fromHickok Electrical Instrument Co., 10514Dupont Ave., Cleveland 8, Ohio.


NEW OWNERSHIPNEW MANAGEMENT

Actual slim 13 long,7" high, 61/2" deep.

To retail at the amazing low price

MillERVA Porta PalFULL SIZE 3 -way portableBattery life over 125 hours

Plays on AC -DC or Self-containedBatteries

O Superior tone D Honeycomb grill

(Th Gorgeous deluxe 2 -tone coatedfabric covering

Push-up handle - brass fittings

Alnico 5" P.M. speaker

Built-in loop antenna

Leather identification tag

minERVII HoneycombCompare This Table Radio With Any $35 Set on the Market

FULL SIZE table model radioin modern plastic cabinet 5 tubes plus rectifier 5" alnico permanent magnet speaker Full vision illuminated dial AC -DC superheterodyne

Built-in loop antenna High sensitivity - excellent tone Complete with built-in aerial

trawe d919eiitiateetettoiXerdie4

...............................

To retail at

Write today for further details on complete Minerva Line

MMERVASubsidiary of the

GENERAL PHOENIX CORPORATION238 WILLIAM STREET NEW YORK 7, N.Y.

RADIO Cy Television RETAILING December, 1947 91

Reeves -Ely Buysthe Waring Firm

It has been announced by Reeves -ElyLaboratories, Inc., a subsidiary of ClaudeNeon, Inc., that it has acquired all theoutstanding stock of Waring ProductsCorp., formerly 50% owned. Waring'schief product is the Waring Blendor, afood and beverage mixer.

Production of this popular unit hasbeen increased; and the company has re-sumed manufacture of the Waring Aluronsteam -electric iron, which soon will re-appear on the market. National distribu-tion of these products will continuethrough the D. E. Sanford companies.

Reeves -Ely manufactures such productsas ship -to -shore radio telephones, radar

gunfire equipment, electronic mathematicalcomputers, quartz crystal oscillators,radio and television transformers, radiospecialties and consumer appliances.

Five Executives Namedby Wilcox -Gay. Corp.

A series of sales executive changes havebeen announced by Warren L. Hasemeier,vice-president in charge of sales of Wil-cox -Gay products.

G. E. Murphy, formerly the sales super-visor, has taken over the management ofthe sale of Recordio and accessories de-signed for the home and professionalmarkets.

W. C. Hynes has been appointed tohead sales promotions replacing C. S.

SERVICE TEST EQUIPMENT FOR FAST,

EFFICIENT, ECONOMICAL SERVICINGtt-tnrwv

Tube Checker-type YTW-1.Quick, accurate results.

SignalGenerator-type YGS-3.

For FMand AM

Servicing.

Unimeter-type YMW-I A.

A versatile,easy -to -operate

instrument.

Sine Square Wave Generator-type YGA-2. Sine or square wave

at the flick of a switch.

Oscilloscope-type CRO-3A.ExtraSensitivityin this unit.

CapacitanceResistanceBridge-type YCW-1.Wein Bridgeprinciple-assuresaccuracy.

ksWiMfike.==cqt.sgvFor additional information write: General Electric Company,

Electronics Park, Syracuse, New York.

GENERAL ELECTRIC164-F8

Below, G. E. Murphy; above, W. C. Hynes.

Blakslee who has retired to run his ownadvertising agency.

F. T. Lange has joined Wilcox -Gayas manager of the new coin Recordio di-vision. Mr. Lang will direct sales pol-icies and the plans for a distributor or-ganization to merchandise the new coin-Recordio.

W. R. Gram is the newly appointedmanager of the Recordio disc sales di-vision. He has been with Wilcox -Gayfor many years.

W. J. Sullivan has been appointed tohead up the Wilcox -Gay export division.

Armstrong Sales Headfor Bendix Appliances

Joseph L. Armstrong has been namednational merchandising manager for Ben-dix Home Appliances, Inc., according toW. F. Linville, general sales manager.His background includes 19 year's ex-perience in key sales and sales promotionpositions in Minneapolis, Minn.

Mr. Armstrong was previously generalsales manager of Schaefer, Inc., and hehas also held top positions with Maicoand Standard Oil.

Crosley Regional ManagersAppointment of Joseph A. McLaughlin

an east central regional manager forCrosley Division, Avco Mfg. Corp., Cin-cinnati, has been announced by C. W.Kirby, domestic sales manager.

Mr. Kirby has also announced the ap-pointment of Ralph Nordquest as easternregional manager for Crosley.


COMPARE Before You Buy Your Service Data

The speed with which you can complete radio

repairs usually depends on the quality of your

technical information service. That's why you

owe it to yourself to choose the best. Buton'tguess. Don't take anyone's word for it. Beyour

own judge and jury.Ask yourself: "Does the technical information

service I use provide these features:

1. Is it complete-does it give me all the data

I need to do the job?

2. Is the inforation concise, or is it padded

with uselessm

sales talk that makes needed

data harder to find?

3. Is the data uniform-the same for all makes

and models-or do I have to "dope out"

a different layout for each model?

4. Does the data service give me accurate re-

placement listings-or do I have to guess

what I should order from my parts dis-

tributor's stock?"

Don't guess about these important points. Com-

pare PHOTOFACT Foldersset.

withCheck specificany other serv-

ice-point by point, set by

models. See what PHOTOFACTSoffer you-

from complete disassemblyinstructions to ex-

clusive Standard Notation schematics; from com-

pletely detailed drawings to exclusive exploded

views. Then see what you find in others.your -

Be critical. Analyze carefully. Judge for

self. Then you will know that only PHOTOFACT

Folders will meet your actual needs.

/4

Don't Miss PHOTOFACT Sets Nos. 23-30

with exclusive "Standard Notation" Schematics

Howard W. Sams 1947 Automatic Record Changer ManualNothing like it! COVERS MORE THAN 40 DIFFERENT POST-WAR MODELS. Absolutely accurate, complete, authoritative-based,on actual study of the equipment. Shows exclusive "exploded" views,photos from all angles. Gives full change cycle data, information onadjustments, service hints and kinks, complete parts lists. Shows youhow to overcome any kind of changer trouble. PLUS-for the firsttime-complete, accurate data on leading WIRE, RIBBON, TAPE.and PAPER DISC RECORDERS! 400 pages; hard tA CACcover; opens fiat. Don't be without this manual. ONLY 'IP7t..P

Howard W. Sams Dial Cord Stringing GuideThere's only one right way to string a dial cord. And there's only onebook that shows you how. It's the Howard W. Sams DIAL CORDSTRINGING GUIDE. Here, for the first time, in one handy pocket -sized book, are all available dial cord diagrams and data covering1938 through 1946 receivers. Licks the knottiest dial cord problemin a matter of minutes. This low-cost book is a "must" for servicing.You'll want one for your tool kit and one for your shop 75bench. Order today. ONLY C

FREE! New PHOTOFACT Cumulative Index

New Cumulative Index to first 25 Sets of PHOTOFACT

Folders now. available! Your guide to more than 2200

receiver models and chassis (1946 and 1947 models).

Ask your parts jobber for FREE copy, or write us direct.

HOWARD W. SAMS & CO., INC.INDIANAPOLIS 6, INDIANA

Export-Ad. Auriemo-89 Broad St., New York 4, N. Y.-U. S. of AmericaCanada-A. C. Simmonds & Sons, 301 King St., East-Toronto, Ontario

PHOTOFACT SERVICE"The Service that pays for itself over and over again"

PHOTOFACT Sets now feature the exclusivenew uniform "Standard Notation" schematics-the greatest service data development in 20 years!Every diagram is drawn to the same basic set ofclear, uniform, easy -to -understand standards.Here's what the new "Standard Notation" Sche-matics mean to you: Makes circuit analysissimpler, quicker, fool -proof, more accurate! Nomore time wasted puzzling over odd -looking dia-grams! No more trouble with varying symbolsand confusing styles! Just ONE CLEARSTANDARDIZED STYLE FOR ALL CIR-CUITS-SAVES YOU TIME-HELPS YOUEARN MORE. Subscribe to PHOTOFACT atyour parts jobber now. At only $1.50 per Set, it'sthe easy pay -as -you -earn way to build theworld's finest service data library.

BOOST YOUR EARNING POWER!

Mail This Order Form to Your Parts Jobber Todayor send directly to HOWARD W. SAMS & CO..INC.,2924 E. Washington St., Indianapolis 6, Ind.

My (check) (money order) for $ enclosed.Send PHOTOFACT Sets 0 No. 23. 0 No, 24.

No. 25. 0 No. 26. 0 No. 27. 0 No. 28.0 No. 29. 0 No. 30 (at $1.50 per Set).

O Send ... SAMS' 1947 AUTOMATIC RECORD

CHANGER MANUAL(S) at $4.95 each.O Send . . . SAMS' DIAL CORD STRINGING

GUIDE(S) at $0.76 per copy.O Send PHOTOFACT Volume 1 (including Sets

Noe. 1 through 10) in Deluxe Binder, $18,39.El Send PHOTOFACT Volume 2 (including Sets

Noa. 11 through 20) in Deluxe Binder, $18.39. Send FREE PHOTOFACT Cumulative Index.

Name

Address

City State


Servicer's Federation-Statewide Convention

All associations affiliated with the Fed-eration of Radio Servicemen's Associationof Pennsylvania are presenting their"codes of ethics" to the statewide or-ganization, in preparation for the adoptionof a uniform code to be publicized andadhered to by all members, according toan announcement from C. F. Bogdan,publicity director for the Federation.

According to Mr. Bogdan, formationof local servicers' organization has a di-rect relation to the falling off of com-plaints from service customers concern-ing radiomen. To interest servicers inassociations, preparations are being com-

pleted for the first state-wide conventionto be held at the Bellevue -Stratford Ho-tel in Philadelphia, on January 11, 12and 13, made possible through the closecooperation of the Federation with theNEDA and the RMA. Manufacturers'displays, movies and >4ectures will be ofa technical nature, and lervicers and as-sociation representatives from all overthe country are invited.

Precision Names SarkisPrecision Parts Co., Ann Arbor, Mich.,

has named Henry D. Sarkis as directorof sales and engineering of its electricaland Carter parts divisions. Mr. Sarkishas established his ,office at the Precisionplant in Chicago, at 213 Institute Place.

BIG

SYSTEM

OR

LittleSystem

Sea dem ALL earlELECTRONIC

MPLICALLINTERCOMMUNICATION

...The Complete Intercommunication LineYou'll sell the entire market-everything from big commercial andindustrial installations to two -station systems in the fast-growing"little job" field-with the complete AMPLICALL Electronic Inter-communication Line. AMPLICALL'S wide selection of superbly en-gineered systems covers every communication need in plants,offices, stores, institutions, service businesses and homes. Add to thiscomplete coverage the exclusive efficiency features and sparkling"eye -appeal" of the new AMPLICALL, and you've got a tremendousselling edge over all competition. Take the top selling spot in theintercommunication field with AMPLICALL-The Complete Line!

Get your share of this big market, including the popular 5 -Station and 2 -Stationinstallations. Ask your Amplicall Distributor today for full details on the fast -sellingModel 2105 and Model 2102 Economy Systems. Stock the complete, profitableAMPLICALL line-and sell intercommunication as you've never sold before!

Electroneering is our business

SOUNDTELEVISION

INTER-COMMUNICATION

THE RAULAND CORP. 4247 N. KNOX AVE. CHICAGO 41, ILL.

Farnsworth Sales Manager

J. H. (Jim) Kelly, formerly the southeastern dis-trict manager for Farnsworth, has been boostedto the post of manager of Farnsworth's sales di-vision. G. E. Worden succeeds him in the districtposition.

Hartman Named Head ofBelmont Radio Sales

G. L. Hartman is the new general salesmanager of Belmont Radio Corp., Chi-cago, subsidiary. of Raytheon Manufac-turing Co., according to an announcementby Harold L. Mattes, executive vice-president. Mr. Hartman has had manyyears of radio sales and merchandisingexperience.

He was formerly retail sales managerof the radio division of Sears, Roebuck& Co., and spent eight years with Mont-gomery Ward in a similar capacity. Dur-ing the past five years he was a merchan-dise manager of Firestone Tire & Rub-ber Co., at Akron, Ohio.

Mr. Hartman has commented on "thestrong position which Belmont has in theindustry at this time on the developmentof television, mobile radio equipment andhome receivers." He mentioned that inthe television field, "several new develop-ments will enable Belmont to put its dis-tributors and dealers in a very strongcompetitive position."

Dealers and Jobbers inRadio Week Contests

Radio retailers in cities and townsthroughout the U. S. participated in Na-tional Radio Week, Oct. 26 -Nov. 1, bydonating radios to schools and high schoolstudents who participated in the "Voiceof Democracy" contests under joint spon-sorship of the U. S. Junior Chamber ofCommerce, radio dealers and broadcast-ers of America.

College or university scholarships of$500 each are being awarded the nationalwinners by the Radio Manufacturers As-sociation and the National Association ofBroadcasters, co-sponsors of NationalRadio Week.

Radio dealers and distributors also tookpart with radio manufacturers, in theawards of 18 radio -phonograph consolesto district and national winners of theletter contest for radio listeners con-ducted by the NAB Association ofWomen Broadcasters in cooperation withRMA.


Large Screen for Cleveland

As television Station WEWS, Cleveland, got readyto go on the air, United States Television Mfg.Co. air -shipped this large -screen TV projectionset to the city. Dealer J. W. Dittman acceptsdelivery on the UST "first"-the unit with the19" by 25" screen.

'Malcom Names MillionsWho Need Home Radios

"Greater today than it was before thewar," is the way to describe today's po-tential radio market, according to MaxF. Balcom, president of the Radio Man-ufacturers Association, who described theindustry's new concept of "saturation" inan address at the Radio Executives Clubin New York.

In terms of a new RMA goal of "ARadio for Every Room," or an averageof four radios for every family, the radioset market is only 37.5 per cent "sat-urated," the RMA president said. Thisnew concept of the radio market for homereceivers, not counting replacements, in-creases the potential to nearly 100 mil-lion sets.

Mr. Balcom predicted that all industryradio and television set production thisyear will exceed 17 million units and es-tablish a new record for the radio in-dustry.

Rider Offers Low -CostSchematic Photostats

Beginning this month, John F. RiderPublisher, Inc., 404 Fourth Ave., NewYork 16, N. Y., will supply copies ofschematics and service data which havenot yet appeared in his "PerpetualTroubleshooter's" Manuals, now beingpublished three times a year, beginningwith Volume XVI, instead of once ayear as previously.

Two 81/2" x 11" pages of schematics,alignment and voltage data, parts list (ifavailable) and whatever else can be in-cluded in these two pages can be orderedfor 10c, with an additional charge of 5cper page up to seven pages, and 3c forany additional pages above seven.

Servicers desiring this service, whichalso applies to schematics and data whichhave already appeared in Rider Manuals,should send 20c with each order, instamps, coins or postal note. The differ-ence in cost, if less, will be returned withthe photostats. If the cost is higher-depending upon the number of pages

necessary-this information will be givenin the letter bearing the photostats. Pho-tostats will be mailed the day the orderis received, and by postpaid first-cNssmail.

Vic Meyer's NewJobber Organization

Victor H. Meyer, who has been in radioand appliances for twenty-five years andoperated under the name of the GuardianSales and Service Co., has now incor-porated under the name of Victor H.Meyer & Co., Inc., 312 Vifth Ave., N. Y.

The latter firm is distributor in themetropolitan area for Apex, Gibson, andGrand Home Appliance Co.

These products will be distributed byVictor H. Meyer & Co., Inc., and service

will be rendered by Guardian Sales andService, Inc., 604 W. 37th St., New YorkCity. Mr. Meyer is president of the newcorporation, his son, Victor J., is vice-president, and Samuel A. Sader is treas-urer. Recent additions to the staff areGordon James as sales promotion man-ager and George Connor as dealer prod-ucts educator.

Mr. Meyer continues to representSparks-Withington (Sparton) as districtmerchandiser. Herbert Scholtz will besales supervisor in New Jersey.

Mr. Meyer also announced his appoint-ment as the distributor for the metro-politan New York and northern NewJersey territories of the Dishamatic auto-matic dish washer manufactured by LakeState Products, ' Inc., of Jackson, Mich.

Marti Cliristume

prosvtrons littu titat

MEISSNERRADIMIRT

THORDARSONMAGUIRE INDUSTRIES, INCORPORATED


Missouri Reps StageSecond Annual Conference

The Missouri Valley Chapter of "TheRepresentatives" sponsored its second an-nual conference for radio and electronicjobbers, manufacturers and reps on Nov.13-15 at the President Hotel in KansasCity, Mo. Radio men from Iowa, Kansas,Missouri, Nebraska, Oklahoma, Arkan-sas and southern Illinois attended theevent.

The program included only individualconferences arranged by the guests them-selves ; no group meetings or lectures.However, the Missouri reps were hostsat a luncheon on Nov. 13th, and a dinnerdance on the 14th.

General purpose of the conference isto develop more personalized relations be-

tween jobbers and manufacturers, to cir-culate industry trends and new products,to exchange merchandising ideas, etc.

Braun In Charge ofMaguire Jobber Sales

E. M. Braun has been named jobbersales manager for Maguire Industries,Chicago, as announced recently by RussellMaguire, president of the company. Mr.Braun heads all jobber sales for Meissner,Radiart and Thordarson Divisions ofMaguire.

Mr. Braun had been sales coordinationmanager of the electronic distributor andindustrial sales department of MaguireIndustries for two years, and was withMeissner for ten years in the jobbersales and purchasing departments.

As jobber sales manager, Mr. Braun

Masco g-zz Raps

NEW BIG Willi INIERCOMI MOOR AR

MAO AND REMOIE ILL APPRO1011

Opens Up New Markets

OFFICES

DOCTORSStores, dentists,

lawyers, mer-

chants,farmsall potential sales.

1E8

Features of Model IMR

117 Volt AC or DC operation.

2.5 watts of power.4 in. PM Alnico V Speaker.

Volume control with onoifswitch.

Separate press -to -talk switch.

Remote stationhas press -to

talk switch.Attractive cast aluminum

housing. Hammertone

ALSO AVAILABLE . . A complet

line of U.L.Approved Intercom -

e

munication Equipment.

For descriptiveliterature or other

information writedirectly to fac

tory.Dept. D.

Complete, Ready -to -Use

Model 1MR consists of

a packaged Master and

Remote, including tubes

and 50 feet of cable. Lat-

est design! Top quality!

Low priced! Simple toinstall. Easy to operate.

List Price ......... $39.95Add 5% West of Rockies

Contact your local Mascodistributor for immediatedelivery.

MARK SIMPSON MANUFACTURING CO., Inc,32-28 49th Street, Long Island City 3, N.Y.

SOUND SYSTEMS and Accessories

RAvenswood 8-5810-1-2-3-4

E. M. Braun, jobber sales manager for Maguire.

announced two new reps for Maguire.Neal Bear Corp., Peninsula, Ohio, willrepresent the lines in Ohio, Indiana,Michigan, Kentucky, West Virginia andwestern Pennsylvania. M. J. Shapp &Co., 121 N. Broad St., Philadelphia, Pa.,will handle the territory of eastern Penn-sylvania, Delaware, District of Columbia,Maryland, Virginia and southern NewJersey.

Hoffman SurveysCalifornia Retailers

A survey of 113 radio dealers in south-ern California has been completed by thesales staff of the Hoffman Radio Corp.,Los Angeles. The study was made byhour interviews with franchised Hoffmandealers in 44 cities and represents slightlymore than one -quarter of the Hoffmandealers in that area, according to H. Les-lie Hoffman, president.

Hoffman reported that the results ofthe study indicated (1) Widespread pub-lic acceptance of Hoffman radio prod-ucts despite its newness on the market.(2) A concise dealer acceptance for theHoffman policy and program and (3)The buyer of today is more critical thanever before.

New Oak Ridge AntennasOak Ridge Antenna Co., 717 Second

Ave., New York 16, N. Y., has announcedits new line of "Rig -fast" television andFM antennas. Howard S. Levy, salesmanager, said that the new Model 4 linehas "all the finer points of the original`Rig -fast' line with various modificationsand improvements that bring the pricedown."

The "Rig -fast" antennas are of all alu-minum construction, 1/2" O.D. elementswith pressure sealed ends. They usestandardized components.

Oak Ridge also plans to produce an all -wave antenna. Some territories are stillopen for representation.

Emerson TV ServiceManager

An announcement by Dorman D. Israel,vice-president in charge of engineeringand production at Emerson Radio andPhonograph Corp., revealed the appoint-ment of Floyd Makstein as service man-ager for Emerson Television ServiceCorp. Mr. Makstein was formerly as-sistant manager of the radio service de-partment. Prior to joining Emerson, hewas connected with the Signal CorpsRadar Laboratories at Camp Evans, N. J.


New Books

FM SimplifiedBy Milton S. Kiver, published by D. VanNostrand Co., Inc., 250 Fourth Ave., NewYork City, 347 pages-price $6.00.

A self -study manual for mastering thefundamentals of FM radio and theiractual applications, FM Simplified startsfrom basic principles, develops the oper-ating processes, and then breaks themdown into individual units that composethe complete set.

After the working principles of eachunit are explained, they are assembledinto complete installations, with alignmentand troubleshooting procedure given in

good detail. Both transmitters and re-ceivers are covered.

Dial Cord Stringing GuidePublished by Howard W. Sams & Co.,Inc., 2924 East Washington St., Indianap-olis 6, Indiana-price $35.

The right way to string any dial cord,with diagrams and data covering receiv-ers from 1938 through 1946, is in thisstringing guide. In the introduction areexplanations on the types and propertiesof dial cords, causes of slipping drive sys-tems, requirements for proper operation,selection of proper size cords, and generalnotes on re -stringing dial drive systems.This is followed with a complete indexof all manufacturers and models, and 552diagrams.

Introduction to PracticalRadioBy D. J. Tucker, E.E., Chief Radio En-gineer, WRR, KVP, KVPA, publishedby The Macmillan Co., N. Y., 322 pages-price $3.00.

The physics and mathematics of funda-mental radio has rarely been explainedas simply as in Mr. Tucker's book. Writ-ten in textbook style, with problems andanswers, the text covers elementary elec-tricity, Ohm's law, resistance circuits, d -cpower, wiring, Kirchhoff's laws, mag-netism, electromagnetism, a -c, electricalinstruments, inductance, capacitance andimpedance, devoted a long chapter to each.

FM Transmission &ReceptionPublished by John F. Rider, Publisher,Inc., 404 Fourth Ave., New York 16,N. Y., over 300 pages-price $1.80 paper-bound, $2.70 cloth -bound.

Covering the latest products of all man-ufacturers of FM transmitters and re-ceivers, including wide -band, medium -band and narrow -band equipment for com-mercial broadcasting, "ham" and policeuse, this new book presents the funda-mental theory as well as detailed analyses,of frequency and phase modulation sys-tems. The pictorial representations coveralso the transmitting and receiving an-tenna systems, and the latest develop-ments in FM detectors. Special emphasis

NEW

is given to servicing problems, and severalchapters discuss alignment and trouble.shooting.

Mathematics for RadioEngineersBy Leonard Mautner, published by Pit-man Publishing Corp., 2 W. 45th St.,New York 19, N. Y., 327 pages-price$5.00.

Mautner, research engineer for AllenB. DuMont Laboratories, and head oftheir Television Transmitter Department,

bus written a line book for the technicianwho has taken mathematics in school, buthas found difficulty in applying it toradio. The book reviews simple algebraand covers in a thoroughly understandablemanner the subjects of logarithms, trigo-nometry, complex algebra, hyperbolicfunctions, determinants, differential equa-tions, and Fourier Series. There is a fullset of graded problems for each chaptertogether with answers at the end of thebook.

Applications presented to illustrate thesubject include mathematical analysis offrequency, amplitude and phase modula-tion; spectrum analysis of television saw -tooth and synchronizing pulses; wienbridge circuit analysis, and differentiation.integration and sawtooth generation cir-cuits for television.

TESTED 1,000 HOURS

ayaiec,2texaftESSEX TELECEIVER

Another Advance by Industrial Television, Inc.Guarantees Dependable Performance withIndustrial's exclusive Remote -Control andMultiple Viewers.

10" x 13" Screen

13 Channels & FM

Microphone input

Tamper -proof

4 5 '9° StandardInstallation

Write, Wire or Phone for Details:

INDUSTRIAL TELEVISION INC34 FRANKUN AVE., NUTLEY 10, NEW JERSEY NUTLEY 2-450a

RADIO & Television RETAILING December, 1947 '7

Aseu/s/anainfoldii

INTERCOMMUNICATION EQUIPMENT!

FLEXIFONE6 -STATION MASTER

. THE LINE THAT GIVES YOUSALES LEADERSHIP TODAY!

ELI XIFONESPEAKER STATION

FLEXIFONE Weddee2)41Aidaa& Wow

FLEXIFONE offers you two profitlines, Official and Supervisor -Models for small, low-cost systemsand Executive Models for largeinstallations. FLEXIFONE's smartnew styling, quality construction,and free sales helps mean newbusiness for you! . . Investigate.FLEXIFONE today!

`it NATIONALLY ADVERTISED in TIME, FOR-TUNE, U. S. NEWS, BUSINESS WEEK, MODERNINDUSTRY, AMERICAN BUSINESS and otherbest -read magazines.

OPERADIOMFG. CO., DEPT. RTR-15

ST. CHARLES,ILL.

Gentlemen: us the profit story on

Please send

PLEXIFONEExecutive

and Supervisor

intercommunicationsystems.

Nome

Address

City

oPERADIo

State

f L EXI f N fINTERCOMMUNICATION SYSTEMS C.4111.

News in the Parts FieldSeven New RCA Tubes

The Tube Department, RCA, Harrison,N. J., has announced the new 6AV6 and12A116 miniatures, each containing 2 di-odes and a high -mu triode with twicethe transconductance of previous similartypes, for detector-AVC-lst audio use,in receivers. The 12AX7 is a new com-panion to the miniature series, being asmall button monel 9 -pin type, high -mutwin -triode amplifier similar to the 6SL7and 12SL7, with a mu of 100 instead of70, for phase inverters, multivibrators andcontrol devices.

Another multi -unit tube, the 6S8GTcombines 3 diodes and a high -mu a -ftriode, for detection and amplification ofeither AM or FM signals without thenecessity for switching detector circuits.The fifth tube, type 5618, is a transmittingminiature pentode, while types 5652 and5653 are vacuum phototubes.

Ferree Named by IRCInternational Resistance Co., Philadel-

phia, has announced the appointment ofRobert D. Ferree as sales manager of itsmerchandise division. Mr. Ferree suc-ceeds Bob Baggs, who leaves IRC to be-come general manager of a local adver-tising agency.

Mr. Ferree has been in IRC's jobberand industrial sales for 7 years. Pre-viously, he had managed the parts depart-ment for a mid -west distributor. He isa ham, holding the W3JGB call.

Burlingame AppointedIt has been announced by Telicor

Corp., manufacturers of Telicor largescreen television receivers, and Intra-Video Corp. of America, sole manufac-turers and distributors of the Intra-Video master antenna system, that W.K. Burlingame has been named as oper-ations manager of both companies.

New Chokes for HF, VHF

Six new r -f chokes covering from 7 mc to 520 mc,supplement the 3-20 mc choke manufactured byOhmite Mfg. Co., 4954 Flournoy St., Chicago

Solar Shipments SpeededSolar Capacitor Sales Corp. has

started shipping capacitors, radio noisefilters and capacitor test instrumentsfrom its Chicago plant at 4501 SouthWestern Blvd.

The new shipping point will helpspeed service to western and Parifi(Coast parts distributors.

Allied Supplement ReadyA 48 -page supplement, No. 114, to their

regular 164 -page master catalog No. 112,has been announced by Allied Radio Corp.,833 W. Jackson Blvd., Chicago, Ill. Re-cent developments in radio, recording andtelevision are reflected in numerous newlines, products and prices, in this freesupplement.

Radio Receptor ExpandsRadio Receptor Co., Inc., 251 W. 19th

St., New York City, manufacturer ofSeletron selenium rectifiers, has pur-chased the manufacturing equipment ofa former rectifier manufacturer, andplans to double present production.

Tube Base Symbols Chosen in Sams PoolWith the final re-sults of the nation-wide tube -basing sym-bols poll compiled,Howard W. Sams Cr

Co., Inc., Indiana-polis, Ind., publisherof the PHOTOFACTFolders have an-nounced the "win-ner". Identified asMethod No. 3 in the:questionnaire distrib-uted with PHOTO -FACT Set No. 18, theclear, simple method .0Smaintained a major-ity of almost 50%over other methods,announced Sams tothe radio servicingindustry. Sams indi-cated that the warmresponse by servicers"has helped us tohelp you by providingthe kind of servicedata you want." Il-lustration is a sampleapplication of the newsymbol method, show-ing Sonora ModelRWFU-238 a -c oper-ated phonograph withtwo - tube amplifierand speaker.

8X400'L

C)50 L6

DENOTES CHASSIS DENOTES I-.

98 RADIO & Television RETAILING Deceinbev, 1947

Long Beach RTA Rears About Gains in FM

Jack Meyers of the GE Electronics Dept. of So. California and Arizona talks on FM to the Radio Tech-nicians' Association of Long Beach, Cal. The meeting, chaired by Harry Ward, public relations directorof the RTA, also heard talks by Harvey Stephens and Wayne Williams, both of General Electric.

RMA Takes Action AgainstTV Power Rate Boost

The board of directors of the RadioManufacturers Association has gone onrecord as vigorously opposed to anydiscrimination in electric rates againsttelevision receivers. Discriminatory ratesfor electric current for TV use have al-ready been secured by two Connecticutpower companies from the state PublicUtilities Commission, authorizing rateincreases. President Max F. Balcom willsoon appoint a special committee to takeaction against these charges in Con-necticut. RMA engineering departmentdata presented to the board of directors,which unanimously ordered the opposi-don, shows that there are very low cur-rent and power factors for such TV sets,much lower than many domestic electricappliances, and "destroys any soundbasis for distinctive rates for televisionreceivers."

The RMA board also adopted a reso-lution opposing a proposed New York

Utah Sales Manager

The new sales manager of the jobber and Indus-trial divisions of Utah Radio Products, Inc., isHugo Sundberg. He will head up sales of Utahpermanent and electro magnetic speakers in thebig new plant at Huntington, Ind., where Utah(division of International petrol? Corp.) con-solidated its sales and manufacturing.

City ordinance to license radio techni-cians. General counsel John W.. VanAllen and Service Committee chairmanW. L. Parkinson were representing theRMA in New York hearings on thequbj ect.

Electronic Techniciansto Meet Jan. 11-13

With a toast to "One -Eleven, One -Twelve, One -Thirteen", which are thedates (Jan. 11-13) of fhe radio serviceindustry's first Town Meeting of Elec-tronic Technicians to be held at theBellevue -Stratford Hotel, Philadelphia,Harry A. Ehle, chairman of the prepara-dons subcommittee of the Radio Parts[ndustry Coordinating Committee intro-duced to the radio, trade press this monththe suggested calendar of activities.

Highspots of the sessions, coveringthree days of activity, will include sev-eral nationally -known speakers, four out-standing service speakers delivering pa-pers on television servicing, four morepapers on FM servicing, six papers onservice business and merchandising top-ics, two on citizen's band radio, andtwenty demonstrations of the applica-tion of new test equipment to serviceproblems.

Moran Heads PhilcoAccessory Sales

John J. Moran, an executive with 24years' experience in radio and appli-ances, has been appointed sales man-ager of the accessory division, accordingto James M. Skinner, Jr., general man-ager of that division. Mr. Moran hasbeen with Philco for 11 years.

Dreifke Promoted byStewart -Warner

E. H. Dreifke, a past president of theNorthwest Associated Manufacturers ofChicago, has been promoted to assistantmanager of the radio division of Stew-art -Warner Corp., Frank A. Hiter,senior vice-president, has announced.

O

I

For those higher working voltages-particularly television receivers. eecillo-graphs and other latter-day electroniccircuits-with high capacitance valuesfor filtering or by-passing-Aerovox hasthe answer:

Popular Aerovox Type PAS Dandaes arenow available in extended D. C. work-ing voltages of 500, 600 and 700 D. C.W.. or 650, 750 and 850 surge. Capacit-ance values are If, 10. 12 and 16 mfd.

And of course the tried -tested -provenDandee construction: hermetically -

sealed aluminum can: waxed paperjacket: spun - over ends eliminating"shorts": bare pigtail leads that won'twork loose.

See Our JobberThese extended -voltage Dandoes arebeing stocked. Our jobber can supplythem. Order your requirements NOW.

FFOR RADIO -ELECTRONIC AND

[ INDUSTRIAL APPLICATIONS

AEROVOX CORP., NEW BEDFORO,MASS., U.S.A.Export:13E. 40th St., New York16, N.Y. Cable: 'ARLAB'In Canada: AEROVOX CANADA

LTD., Hamilton, Ont.


99

wit4IliABTErya

COMPOSITION RESISTORSYou never have to guess about the resist-

ance and wattage of any Little Devil resistor.Every unit is not only color -coded but indi-vidually marked for quick, positive identifi-cation. Millions used in critical war equip-ment. Standard RMA values from 10 ohmsto 22 megohms, in 1, and 2 -watt sizes.Tol..11-_ 10%. Also ± 5% in % and 1 -watt sizes.

Available Only Through OHMITE Distributors

Ohmite Manufacturing Co.4873 Flournoy St., Chicago 44, III.

HMOTE

Committee to Workon AFM Record Problem

Action taken by the radio broadcastingand associated industries, to prepare forthe new ban on recording by the Ameri-can Federation of Musicians, has beenannounced by the National Association ofBroadcasters.

A special industry music committee,comprising representatives of broadcast-ing and related activities which employmusicians, has been established.

In addition to members and executivesof the NAB, the thirty-three names ofcommittee members include representa-tives of the Television Broadcasters As-sociation, recording and transcription pro-ducing companies, and the FrequencyModulation Association.

The formation of such a committee wasdirected by the NAB membership at itsrecent convention in Atlantic City, N. J.A resolution unanimously adopted therestated that "American broadcasters areconvinced that a constructive and ami-cable solution to the problem created bythe American Federation of Musicianswould be a major contribution to thewelfare of the American public."

Philco Service OffersTelevision Opportunity

Members of Philco Service are cur-rently being invited by Philco distributorsto attend a 20 -hour 4 -hour -a -day, morningor afternoon practical test bench courseon the Philco method of troubleshootingand aligning television receivers.

Conducted at the distributors' headquar-ters, the service courses will be organizedwith help from the factory, including text-books, instructors and test equipment.The courses will be outlined on the basisof Philco's experience in training 40,000servicers before and during the war.

Portables

Air King Executive

The new advertising manager for Air King Prod-ucts Co. is A. D. Adams. He was formerly accountexecutive for Hickey -Murphy -St. George advertis-ing agency, and prior to 5 years' war service inthe southwest Pacific, was an advertising andpromotion executive for radio and theatre inter-ests in Philadelphia.

Vacuum Cleaners inSouthwest Market

To open up the market in the sotithand southwest, Alex M. Lewyt, presidentof Lewyt Corp., led a group of execu-tives of the vacuum cleaner division on aplane trip to New Orleans for the second4 -day regional conference held by thefirm.

Distributors came from Oklahoma, Ar-izona, Colorado, Missouri, Louisiana,Tennessee, Kansas, Alabama, and Texas.On the program in addition to Mr.Lewyt, were Walter J. Daily, cleanerdivision manager ; J. Nugent Lopes, di-rector of public relations and advertising ;and E. Harold Greist of Hicks & GreistNew York agency.

in Pacific Coast Showing

At West Coast exhibit, the 3 -way portable set made by Leander Industries, Inc., 130-43 91st Ave.,Richmond Hill 18, L. I., N. Y., attracts trade attention. Leander president R. R. Blumstein is shown withHenry Krueger, San Francisco rep; a jobber; and Claude Erlanger, Los Angeles rep. Orders for the $21.95unit are now over 10,000, says Mr. Blumstein, but new factory is keeping up.


Zenith Has New 3 -WayPersonal Portable

A new "Zenette", the portable radio"smaller than most women's purses"with Underwriter -approved operation onAC/DC or self-contained battery, hasbeen introduced by Zenith Radio Corp.,Chicago.

The compact Zenette has a superhetcircuit engineered for full tone whetheroperating from battery or line current.It tunes 535 to 1620 kc., has an AlnicoPM speaker, and automatic powerswitching. The receiver comes in mod-ern design, molded in maroon, ivory, orblack plastic, with a swing -top lid.

Front plate, latch knob, and flexo-grip handle end pieces have Roman goldtrim. Over all size is 5%" high, 77"wide and 4" deep; weight, 31/2 lbs.

Handy Tube TapperOffered by Hytron

Included in the series of sales aidsbeing offered by Hytron Radio & Elec-tronics Corp., 76 Lafayette St., Salem,Mass., is a "Handy Tube Tapper" in theform of a pencil. The firm reports thatthis handy combination pencil, eraser,and tube tapper (for discovering inter-mittent "shorts" and "opens") is alreadyvery popular. The tube tapper is rug-gedly constructed and its compactnesspermits using it on tubes either in atube tester or in the set chassis. Thetapper can be ordered in lots of 25 for$1.25.

Swank New Mfrs. Rep.Wally B. Swank, who was formerly

sales manager of E. F. Johnson Co.,Waseca, Minn., has announced theformation of his own organization in

Syracuse, N. Y., where he will repre-sent the manufacturers of several linesof electrical and electronic equipmentfor all of New York state except NewYork City. Mr. Swank has been a partsrep specialist almost since he got hisdegree. He is now at 400 Cherry Road.Syracuse 9, N. Y.

Seaman HonoredBy Webster -Chicago

S. T. Seaman is the new advertisingmanager for Webster -Chicago, 5610 W.Bloomingdale Ave., Chicago, manufactur-ers of wire recorders, phonographs,phonograph needles, and record changers.Mr. Seaman, previously with the 33 -year -old firm, is now directing its big 1947advertising campaign.

Webster -Chicago ads are currently ap-pearing in Life, Look, Saturday EveningPost, Collier's, Time, Fortune, BusinessWeek and Rotarian. Also, recently an-nounced, is a cooperative advertisingcampaign for dealers and distributors ofthe company.

Gibson Executives NamedWalter D. Krauter, formerly the na-

tional service manager for Gibson Re-frigerator Co., Greenville, Mich., hasbeen appointed to headquarters salesstaff, and E. W. Ellingen, former as-sistant service manager, has been namedto succeed Mr. Krauter as service man-ager.

Graybar AppointmentAt the Youngstown, Ohio, branch of

Graybar Electric Co., the new merchandis-ing manager for Hotpoint appliances andleading lines of traffic appliances is WalterA. Summers. His appointment was madepublic by Graybar vice-president C. S.Powell.

Blonde Models and the Carnegie Hall Line

Here's how distributors at Hallicrafter3 convention in Chicago were introduced to the firm's new CarnegieHall series. Model Annette Trendiershows Model 411, one of 8 phono-radios with FM -AM, shortwave,AFC, and intermix disc changer (and one with TV(. Prices range from 5445 to $825 list.

ELECTRIC SOLDERING

IRONS

that are sturdily builtfor the hard service of

industrial usage. Haveplug type tips and are

constructed on the unitsystem, with each vital

part, such as heating ele-ment, easily removable andreplaceable. In 5 sizes, and

from 50 watts to 550 watts.

_AmericanBeauty

TEMPERATURE REGULATING STAND

This is a thermostatically con-trolled device for the regulationof the temperature of an electricsoldering iron. When placed onand connected to this stand, ironmay be maintained at working

temperature, or throughan adjustment on bot-

tom of stand, atlow or warmtemperature.

For furthor Informal Ion, wrbe 115.1

AMERICAN ELECTRICALHEATER COMPANYDETROIT 2, MICHIGAN

established 1894

RADIO & Television RETAILING December,1947

101

IF IT'S GOODSOUND

EQUIPMENYOU WANT

You'll selectAtlas

Supplementing

Ow'

famousat Spealk-

ers .Atlas Micro

honeStands

for

everyapplication

are precisionbuilt

011 qualityfe

tures.All brass

tub-

ing, superchrome

plating,shock

mount-

ing, anti -tipbase.

Qualitymade

is *ell

rpaid.

O.UD SPEAKERUPPORT STANDalso folding models)

BOOSTER UNITS RADiAL PROJECTORS

SPEAKER ENCLOSURES a BAFFLES j

Write for illustrated catalog

TLAS SOUNDCORPORATION

1451 -39th Street, Brooklyn 18, N. Y.

New Rep Divisionfor Antenna Line

Ben Snyder, of the Snyder Mtg. Co.,Philadelphia, and Dick Morris, salesmanager, have announced the formationof a separate sales division, composed offactory representatives who will promotethe sales of Snyder microphone stands,house antennas, auto antennas and otherallied equipment. Tentative plans callfor operations to begin January 1st.

Appointments of factory representativeswill be made in the next several weekson an exclusive basis in protected terri-tories, according to preliminary plans.The Snyder executives have taken Chi-cago headquarters where they will makefinal arrangements with factory repre-sentatives who qualify under this newpolicy.

Snyder advertising and sales promo-tion plans also call for a stepped -up bud-get. Intensive point -of -sale and directmail campaign will be geared to supple-ment the new plan.

Air King Jobber MeetingsHeld Throughout U. S.

A series of coast -to -coast distributors'meetings are being held by Air KingProducts Co., Inc., 170 53rd St., Brook-lyn 32, N. Y., featuring the new linesof the company.

The first such meeting was held inPhiladelphia with Air King as host tothe local jobber, Radio Electric ServiceCo. of Penna., Inc. Twenty-five mem-bers of the jobber staff, headed bypresident John Stern and Messrs. AlKass and Al Steinberg, were on hand.The meeting was conducted by Messrs.D. H. Cogan, president of Air King ;J. J. Clune, merchandise manager, andSid H. Gatty, regional representative.All the 1948 Air King sets, includingthe two newly announced "exclusives",the wire recorder radio-phono combina-tion and the radio -camera, were re-viewed.

Paper Tubulars for10,000 V!

Paper tubular capacitors now being made byAerovox Corp., New Bedford, Mass., for TV,oscillograph, other cathode ray and electronic cir-cuits have voltage ratings up to 10,000 volts d -cworking. Oil impregnated and wax filled, theSeries 8 have from .001 to .05 mf.

New Table ModelsShown by Meek

John Meck Industries, Plymouth.End., is showing its new line of radios,a group of table sets ranging in pricefrom $14.95 to $79.95, the latter beingan FM -AM table set.

The line also includes a radio -phonecombination with automatic recordchanger, listed at $59.95, and a three-way portable at $29.95. In addition tothe FM converter -tuner, retailing at$19.95, which can be attached to anyAM set to bring in FM reception.

Rider Ends ConsultingArrangement with RCA

Announcement has been received fromJohn F. Rider, publisher of Rider Man-uals, that effective Dec. 31, 1947, he isterminating his arrangement with RCAas a test equipment consultant on anexclusive basis.

Mr. Rider advises that his services asa consultant on service test equipmentare available to the industry, but on anon-exclusive basis.

Stephens Displays New Speakers

San Francisco's recent WCEMA Show saw three new products of the Stephens Mfg. Co., 10416 NationalBlvd., Los Angeles, Cal.; models P-52FR Co -Spiral, replacement for quality home radios; P-63HF, separate2 -way systems for FM monitoring, with 2 low -frequency drivers; and 402WX, dubbed "Theatre Systemfor the Home," for high-fidelity enthusiasts.

102 RADIO .Cr Television RETAILING December, 1941

SALES HELPSColors to GetProspects' Attention

Four new point -of -sale displays forthe Westinghouse radio dealers' floor orwindow are now available through West-

_lind thrti the 00(1SEthe RAMO they went is

Westinghouse

Fo !AVIDa

Full -color display features glittering snow aroundFive Westinghouse models.

inghouse distributors. These colorfuldealer aids have a direct tie-in with na-tional ads.

The company is also offering a newcardboard back -drop for the stratovisionFM antenna - an angle -shaped displaywith an antenna mounted.

Westinghouse also offers a new displayfor its new electric comforter. This isa 6 -color piece with rosette samples ofcomforter colors.

For Teen -Age BayingA new "teen-age" display, offered by

Admiral Corp. as a new type window dis-play is in eight colors. Life -like andrealistic, it is a colorful display suitablefor floor use after serving its time as a

satwitsicoe -

',71arlit bit/111/Refea"

A,r9aex5Lc., r our

P -S -T for performance, style, tone.

window piece. The books in display areonly lithographic reproductions, but theradio is a genuine Admiral automaticrecord changer.

Holiday Kit ofRadio Batteries

Christmas gift packages of replacementbatteries of "personal" or midget -typeradio fans and packaged in holiday colors,is now available from the RCA tubedepartment. This gift kit contains six"Sealed -in -Steel" radio "A" batteries, andone radio "B" battery. Batteries are

Sealed -in -steel batteries in holiday pack.

packaged in a bright red carton, cello-phane -wrapped and sleeved with a green -printed wrapper.

The RCA tube department is also readywith new displays, mats and postcardsfeaturing the drawings of Ralph Stein.popular GI cartoonist.

Coffee Merry -Go -Round

After many successful appearances at shows andexhibits replicas on the Silex display with the re-volving top are now being routed among retailers.At one store the attendant served a total of754 cups in one day.

Leander Offers XmasPromotion Material

Christmas suggestions including news-paper ad mats, copy and -layout ideas, de-signed especially for holiday radio pro-motion, are available without charge todealers, according to Robert R. Blum -stein, president of Leander Industries, Inc.

Dealers may obtain the material bywriting the firm at 130-41 91st Ave.,Richmond Hill 18, N. Y.

Rep for MotorolaThe appointment of James E. Herbert

as Mid -Western district representativewas recently announced by William H.Kelley, general sales manager of Mo-torola, Inc. Mr. Herbert has headquar-ters in St. Louis.

SOLDERING IRONSFOR service men, mechanics of all

types and "handy" men who wantquality tools .. . G -E Calrod Solder-ing Irons meet every requirement.

CALROD ELEMENTCartridge type, insulated with highlycompacted magnesium oxide whichmaintains full insulation propertiesand dependably protects againstgrounding. The Calrod element con-ducts heat so rapidly that there islittle temperature drop from the re-sistance wire. High efficiency andquick recovery permit fast work withminimum lass of time.

CALORIZATIONMuch longer life can he expectedfrom the calorized tip. Calortzationalso makes tip removal easy and pre-vents "freezing in". Corrosion of thetip is greatly retarded by calorization.

HEAT RESERVOIRAn ample heat reservoir is providedby a calorized copper heat conductorwhich also serves as the tip holder.

STAINLESS STEEL BARRELThere is very low heat loss throughthe barrel because stainless steel hasless than half the conductivity ofplain steel. The barrel will with-stand extremely hard usage withoutill effects.

COOL HANDLEThe smooth, plastic handle remainscool to the touch. The heat is in theworking tip where it belongs.

For complete information write:General Electric Company, Electron-ics Department, Syracuse 1, N. Y.

GENERAL ELECTRIC


* Select that control forohmage, taper, tap. Thenselect the shaft - round,flat, knurled, auto -radio,etc. They go together witha bang! No wiggle, nowobble, no trouble.

Clarostat Ad -A -Shaft Con-trols mean minimum stockfor maximum use. No needchasing down to the job-ber's each time. No tieingup of real money. Yethere's the right controland right shaft - andright at hand!

Order themfrom ourjobber.

CLAROSTAT MFG. CO., Inc. 285.1 N. 6th St., Brooklyn, N.Y.

Norge Expansion ProgramWill Increase Production

To meet the heavy demand for appli-ances, Howard E. Blood, president ofNorge Division of Borg-Warner Corp.,has announced an expansion program thatwill substantially increase production inall three plants recently acquired. In thetwo factories in Illinois, the move willadd a third assembly line in Effinghamand will allow a three -fold increase inwashing machine production at Herrin.Also, the program includes supplement-ing the compressor mechanism produc-tion at the Chattanooga plant with a lineof "water boy" portable water coolers.

Big New Plant forExpanded Taco Products

Technical Appliance Corp., of "Taco"fame, has moved from Flushing, N. Y.,to its own plant building at Sherburne,N. Y., located some 40 miles south ofUtica on the main line of the New YorkCentral Railroad.

The new plant has 30,000 sq. ft. ofproduction space and general' offices allunder one roof. The firm will continueto manufacture the line of Taco antennasand systems, as well as radio -electronicspecialties. Also, the organization willmanufacture plastic and linoleum -coveredSherburne kitchen counter and sink tops,and other woodworking products.

New "Scottie" Portablefor Holiday _Business

A new 3 -way 1948 "Scottie" portablehas been introduced "just in time forChristmas gift business" by Remler Co.,Ltd., 2101 Bryant St., San Francisco.

Announced as the big feature is "aCalifornia style trick in color harmonywhich makes the set smart for out-doors and equally 'at home' indoors."The walnut plastic case in brown colorsis trimmed with fabricated leather; solidleather handle is "color -keyed" to theplastic case. Designed for full AC -DC

Offered by Remler as ideal Christmas gift.

power, the set has slide rule dial and4" PM speaker. It measures 10" x 61/2"x 6"; weight 71/2 lbs., including bat-teries.

Jack Totten, Remler vice-president,says that this new addition to Remler's"30th Anniversary" line is the lowest -priced, Underwriter approved batteryportable on the market.

You satisfy everyCOMMERCIAL

andINDUSTRIAL

SOUND NEEDwith the

complete line of

BELL SOUNDEQUIPMENT

and at the same time Simplify Your Inventory Increase Stock Turnover Boost Your Profits

Ask yournearby Belldistributorfor details

BELL SOUNDSYSTEMS, INC.

118 6 Essex AvenueColumbus 3, Ohio

SENSATIONAL SELLER!

LAKE DELUXE CHANGERRevolutionizes the Industry!

An Excellent Seller!11 Outstanding Features:

Positive Intermix completely Jam Servieo Adjust- proof

monk Eliminated Records Gently Minimizes Record Lowered on Spindle

Wear -not dripped Single Knob Control Automatk Sbut-isfl Plays ALL Records on last retard Piek-up arm may be grasped at any time and

ehanger will not be thrown out of adjustmentResonance -free ball bearing tone arm

Easily operated-any child can do It

Dimensions: 13 13/16' W x 121/4'7%' H. 28.73No. I I6A YOUR NET

SERVICEMEN-RETAILERS Write far our Now.Illustrated 16 -page catalog N 116.It's free. Get on our mailing iletl

Write for our Special Catalog on Mierephenes.Amplifiers and Sound Equipment!

Lake Radio Sales Co.615 W. Randolph Street

Dept. B

Chicago 6, III.


Bendix Radio NamesWarren -Connolly

Warren -Connolly Co., Inc., 521 W.57th St., New York City, distributorsfor the Norge line, have been given theBendix Radio franchise for the New

Ed Frolich of Warren -Connolly

York metropolitan area, according toJ. T. Dalton, general sales manager forBendix radio and television.

The new 1948 Bendix radio line wasexhibited locally in an open houseshowing beginning Nov. 12 at the War-ren -Connolly office, warehouse, and serv-ice headquarters featuring extensive dis-play facilities. C. B. Warren, well-knownmerchandiser, is president of the firm,and W. B. "Bill" Connolly is vice-president. Ed Frolich, vice-president incharge of sales, heads an aggressivesales staff experienced in both radioand appliance selling.

New Rep for SonoraRoyce Baker has been named a sales

representative of Sonora Radio & Tele-vision Corp., according to Sonora salesmanager George C. Hale. Baker willhead merchandising plans in KansasCity, Denver, St. Louis and Omaha,with headquarters in Kansas City.

Display That Turns

Sales stimulator released by General Cement Mfg.Co., 919 Taylor Aye., Rockford, Ill., is a strikingmetal unit of compact, revolving design. It hasvariety of colors and holds 120 different pack-aged hardware bags.

/ HEAR RTJA

FROM 011 DIRECTIONS

Ward Products scores again with a new high -gainnon -directional FM dipole, the Model FMT-61.

This new "turnstile" dipole picks up FM signalsefficiently from ALL directions, does not requireorienting!Engineered for quick assembly and easy mounting,it comes complete for only $13.50 list.

See your Ward dealer or jobber, or write us direct.

NEWI

NON -DIRECTIONAL

,;;

II PRICE

\ $13.50

TURNSTILE Fm DIPOLE

THE WARD PRODUCTS CORP. Division of the Gabriel Company1523 E. 45th St., Cleveland 3

EXPORT DEPT.: C. W. Brandes, Mgr., 4900 Euclid Ave., Cleveland 3IN CANADA: Atlas Radio Corp., 560 King St., W.. Toronto, Ontario

ProfitableBOOKS To sell to your customers For the use of your ser-

vicemen

INTRODUCTION TOPractical RadioBy Tucker. Unusually complete, clear explana-tions of all fundamentals, including the neces-sary math. Already a best-seller to hams, serv-icemen and radio fans. Illus. $3.

PRINCIPLES OF

Radio for OperatorsBy Atberion. 470 illustrations and very graphic,easy -to -understand explanations of the operat-ing principles of every radio part, includingantennas. $4.

INTRODUCTION TOElectronicsBy Hudson. A masterly exposition of the un-derlying theory, construction of basic devices,and multitudinous applications-both presentand potential. Illus. $3.30.

You will make a double profit onthe sale of these excellent books.They are easy to sell, and theycreate the interest and knowledgethat make your customem intosteady buyers of radio supplies.Your service department, too, willfind them a valuable aid in locat-ing and repairing trouble quickly.Let us Ileffd you copies on approval.

The Macmillan Co., 60 Fifth Ave., N. Y. 11

ANNOUNCING: THE TELE SWEEP

FOR TR

A SWEEP GENERATORFor Everyone

Here is a Sweep Generator for every need andpocket book. The TELE-SWEEP-TSW50 is idealfor alignment of FM and TV Receivers with aminimum of time and effort.

CHECK THESE FEATURESSWEEP WIDTH 500 KC to 10 MCCOMPLETE FREQ. COVERAGE in four bands 5to 100 MC and 170 to 216 MCTEST PROBE for point to point checkingOUTPUT 1 Volt. Max.PRICE complete ONLY $68.50See the TELE-SWEEP at your jobber's now.

IT'S SENSATIONAL!Further technical infor-mation on these andother Vision produch fur-nished on request. $68rip

VISION RESEARCHLABORATORIES

P. 0. BOX #52Kew Gardens 15, N. Y.


400' i 00""

Meet 5 TYPES OF

Phalo Line CordCan be cut to any desiredlength and hanked witheither or both endsstripped, slit, tinned orbare!

1. Cord -Set with PHALO plug. Freeend slit, stripped and tinned.

2. Cord -Set end slit, stripped andtinned.

3. Cord -Set with both ends slit andstripped.

4. Cord -Set with both ends slit,stripped, and tinned. One leg cut

short on both ends.5. Cord -Sets with both ends slit,

stripped and tinned.

PHALOTWIN TRANSMISSION

LINE

Weather Resistant - Inexpensive -highly efficient. A complete selectionof lead-in lines for 75, 150, 300 ohmsimpedance is available.

Other PHALO products for radio includeHOOK-UP WIRE, PARALLEL RIP CORD,POWER CORD ASSEMBLIES - LEADS -MULTICONDUCTOR SHIELDED CABLES -TELEVISION ANTENNA LEADS - TUBING

Write for the New PHALO Catalog.

25 FOSTER ST. WORCESTER 8, MASS.

Crosley Conference

These Crosley executives recently flew to Pitts-burgh, Pa., to talk merchandising with HaroldW. Goldstein, left, head of Anchor DistributingCo. "Just part of the Crosley service," say CorleyW. Kirby, right, domestic sales manager, andStanley Glasser, radio section manager.

Door Openers(Continued from page 78)

devices are based quite easily andquickly understood. Save yourselfthe possible embarrassment and lossof time of having to fumble aroundtracing out unfamiliar wiring, andperhaps digging up a driveway in afruitless search for the parts thatyou suspect are hidden thereabouts,by studying the basic types.

Illustrated on p. 78 are key partswhich are used in four popular makesof garage door openers. In everycase, a transmission device is locatedon the car, and a receiving deviceeither under the driveway or on thegarage itself.

Various SystemsThe receiving element is used to

throw a relay, in turn activating amotor which by means of a high ratioreduction drive opens the door orgate. As shown, various manufac-turers use different means for trans-mitting and receiving the keying im-pulses. These include modulateddamped -wave radio, supersonics, elec-tro-magnetic switches, photo -electriccells, and others.

Incidentally, many a dealer sellsand services these items. Have youconsidered it yourself? Contact thesecompanies:

The Horton Mfg. Div., The Avia-tion Corp., 2485 Scotten Ave., De-troit 9, Mich.; Parrish Products, Inc.,19720 W. Eight Mile Rd., Detroit 19,Mich.; Barber -Colman Co., Rockford,Ill.; The Vendo Corp., 7400 East 12thSt.. Kansas City 3. Mo.

WANTEDOLD MAGNAVOX

"HORN -TYPE" SPEAKERS

We will pay $5 each forseveral hundred Magnavox"horn -type" or "goose-neck" electro-dynamicspeakers, first produced in1915 and shipped in quanti-ties during the early 1920's.Correspondence is invitedfrom anyone having one ormore of these pioneer Mag-navox speakers on hand.Arrangements will be madeto pick up speakers at yourplace of business. Write

THE MAGNAVOX COMPANYFort Wayne 4, Indiana

TELEVISIONand F. M.

ANTENNASThe requirements ofsuperior Television andFrequency Modulation re-ception dictate a preciselydesigned and engineeredantenna. Your receiver isno better than your anten-na. The Cameo "Feather-lite" Antenna gives youall the latest design fea-tures at low cost.

It is extremely simple toinstall, since it is pretunedat the factory. No lengthadjustment is required. Itis cut to deliver optimumsignal over the entire Fre-quency Range.

CAMBURN, INC.32-40 57th ST., WOODSIDE, N. Y.

so. I ne Astral Electric Company,Scarboro Bluffs, Ontario


END OF THE YEAR SPECIALSHEAVY DUTY RUBBER PLUGS

Alt rubber ono with brass blades and screw terminals. A real ValuelLots of 10 . . . . 58cLots of 100 . . $4.50

HEATER CORD SETA 0 ft. underwriter's approved cord and plug set for most heatingappliances with molded Lots of 10rubber plug and good 39e ea.quality appliance con- Lots of 100 30C ea.sector. Will never againbe offered et this lowprice!

REPLACEMENT HEATER PLUGStandard bakelite heater connector to flt standard prongs. Stock upat this low price! Lots of 10 46c

Lots of 100 . . . . $3.00PUSH BACK WIRE

22 Ga. solid push back wire with waxed cotton braid for easy pushback.Available in a variety of -colors. Priced excep- 5 100 ft. coils . $1.95tionally low for this 1000 foot spools . . $2.95month only.

U -L APPROVED FIXTURE WIREApproved for 80° centigrade temperature. 1/32 plastic insulation.IS Ga. stranded con-ductor. Available in 1000 ft. spool $9.25 per 10001't.black, white, red, greenand yellow. 5000 ft. reels $7.00 per 1000 ft.

We carry In stock for Immediate delivery many types of wire andcabie le gauges of from 23 to 2, In addition to various types ofmulti -conductor cable for many uses. We also manufacture nerdsets and eables to spariflcations. Send us your Inquiries for promptattention

FREE: Write for our complete, illustrated catalog!

COLUMBIA WIRE & SUPPLY CO.5714 ELSTON AVE., CHICAGO 30, ILLINOIS

by John F. Rider

This new Rider book coversits subject "going and coming",embracing in detail a thoroughexplanation of all manufactur-ers products-both transmittingand receiving; regular broad-casting, railroad, police, and"ham" equipment. Wide,medium and narrow band isconsidered in the easy -to -understand text.

2 NEW RIDER 99 'rseach over 130 pageseach only . . . 99c

PA INSTALLATION AND SERVICINGProvides the answers on what todo in making low power PA in-stallations.

UNDERSTANDING VECTORS ANDPHASE - Vector presentations arewidely used in conveying latestradio technical information. Thisbook is a must for students

(Published in Nov.)ORDER TODAY

TRANSMISSION

andRECEPTION

and Seymour D. Uslan

For radio servicemen, whocan look to FM as a bigpart of their future profits-for the "ham" who is son-sidering narrow band FM-for the student who isgrooming himself for acti-vity in the electronic field-this new book explains boththe theory and servicing off -m receivers. Its text isequally valuable to everyperson interested in thisphase of electronics and willserve as a valuable hand-book for engineers.

The unique publicationprinciple employed in theproduction of this new bookis as practical as its con-tents. It is offered in twoeditions identical in contents,printing quality and paper-differing only in covers.

OVER 300 FACT -PACKED PAGES

paper$1,80cover)(substantial

Hard back cloth cover, $2.70

JOHN F. RIDER PUBLISHER, INC.4 0 4 FOURTH AVENUE, NEW YORK 16, N.Y

F. A. D. Andrea, pioneer in Radio since 1920and Television since 1938, says:

"11 reasons why

Andrea dealers are happy..."The only good dealer is a happy dealer.

And the way to make a dealer happy, I've foundout, is to give him the best merchandise you can build... so sales are not hard to make, and he is not hauntedby maintenance and repair headaches.

My company introduced "Sharp -Focus" Tele-vision in 1938. Our dealers sold thousands of thesereceivers, and nearly all of them are in service today-converted, of course, to present-day frequencies. Ournew 1948 "Sharp -Focus" Telesets have ten solid yearsof proving ground experience behind them, 111 the laband in actual use. They offer these Andrea exclusives:

1 -12 -inch picture tube, approximately 75 sq. in.2-41% larger picture area than 10 -inch tubes3-Extraordinary brilliance, even in daylight4 4-in-l-Television, AM -FM and Phonograph5-Picture "locks" in place, resisting interference6-Super-selective Channel Selector turret7-All 13 channels aligned; not just those in use8-High sensitivity for long range reception9-Full-fledged, 31 -tube chassis for all models

10-Beauty and convenience of cabinet design11-Simplified controls-any child can operate

For complete details, write . . . ANDREA RADIO CORP.,27-01 Bridge Plaza North, Long Island City 1, New York.

Sharp Focus Long Range

TELEVISION

De Luxe Combinationwith Television, FM.AM and AutomaticPhonograph. Also inthe ANDREA line-the De Luxe Consoleand Table Model.


C

Ca

7:0 Co -o0. -

>5

o:73en

Cosa

e.t21 p4,,-ero

cva

aobn

c. .

O

O

0T>

Z0O pc,

CI

m2

A. 44

0 `e,

r

"BIG PIX"DISTRIBUTORS & DEALERS

WANTEDAppointees will have:1-Exclusive territory . . .

2-"KNOW-HOW" confidentially reveal-ed with "secret directions for elec-tronic and cabinet conversions" . . .

3-Furnished to them KITS OF PARTSconsisting of:(a) Electronic Components as neces-sary, with or without 15" Picture Tube(DuMont 15AP4 Teletron or equiva-lent); (b) Cabinet "s -t -r -e -t -c -h"components, including Maltese Cross`BIG PIX' Frame Panel and matchedwood inserts for sides . . .

4-Advertising &, Merchandising mate-rials . . .

Use attached coupon or call: Market 2-8454

Central RADIO -VISION SERVICE114 Central Ave., Newark 2, N. J.I am interested

Name

Address

City & State

New RCA Vice -President

John K. West, public relations head for RCAVictor, has been elected vice-president in chargeof public relations for the RCA Victor Division ofRadii Corp. of America. Mr. West, who estab-lished the firm's network program on Sunday's, andwas a key man in opening the RCA ExhibitionHall in Radio City, N. V., has been with thecompany since 193J.

Espey Chassis Linefor Custom -Built Field

The Espey Mfg. Co., 528 E. 72nd St.,New York 21, N. Y., has introduced itscustom-built chassis line to the trade atmeetings held in New York.

The Espey president said that "therehas always been a large demand for chas-sis units which could be easily adaptedto custom-built work or as replacementsfor existing inferior units . . . with theadvent of FM, more and more strictlyAM sets would become obsolete althoughthey are housed in favorite cabinets . . .

an AM/FM chassis replacement is cer-tainly a far more sensible solution thanthe complete abandonment of expensivelydesigned pre-war cabinets."

Concord Mails Big CatalogShowing 160 pages of standard and

special service, experimenters and con-sumer products, Concord Radio Corp.,901 W. Jackson Blvd., Chicago 7, Ill., isnow mailing its 1948 catalog No. 9-47.From terminals to television kits-big PAand small intercoms-testers, tools andtubes-are all listed and illustrated in thefree catalog.

Named by Norge

The new manager for home laundry equipmentsales fol Norge is Paul N. Berner. A widely knownexecutive in the washer field, Mr. Berner has pre-viously spent 12 years with Lovell Mfg. Co., wherehe became sales manager.

NEWCollins

FMRECEIVERSAVE THAT LOVELY CONSOLE CABINET!Here is the finest in an FM receiver unit toreplace old AM sets and bring vibrant, clear,lifelike reproduction for your listening pleas-ure. No external amplifier required. TheCOLLINS FM receiver is a self-contained unitrequiring only an antenna and speaker.

ELECTRICAL SPECIFICATIONSArmstrong FM. Extremely sensitive circuit;less than 10 microvolts required for quieting.15 tubes in all. Circuits use new, miniaturetubes throughout. New FM tuning indicator6AL7-GT, allows precision tuning. Tone com-pensated volume control. Power output 10watts. Push pull tubes in power stage. Phono-graph input. Frequency response of whole set:plus or minus 2 DB 30 to 20,000 cycles.DEALERS: Order this receiver now

for profit on resale and installa-tion.

SALES PRICE: $186.50. Dealerswrite for discounts to:

COLLINS AUDIO PRODUCTS CO. INC.

126 Park St Westfield, N. J.

WEstfield 2-4390

ILLINOISCONDENSER CO.NOW HAS

UMP!

TYPE UMPA popular replacement twist prong line

of COMPACT, HERMETICALLY SEALED,efficient, dry electrolytic condenser, is

now a member of the ILLINI line ofhighest quality capacitors.

The "Illini" UMP capacitors are nowavailable at your local jobber. Our latestcatalog, listing complete Illinois line, willbe mailed to you upon request.

ILLINOIS CONDENSER CO.ISIS NORTH THROOP STREET CHICAGO 22, ILL.


the Se41/k0 line

or CORDS and CORD SETSspecified by top manufacturers of

\

LAMPS

RADIOS

IRONS

FANS

PORTABLE TOOLS

VACUUM CLEANERS

REFRIGERATORS

RANGES WASHERS

HEATERS MIXERS

A full line of Flexible Cords for therepair and service industry, obtain-able through jobbers and distributors.

CORNISH WIRE CO., inc.

15 Park Row New York City, 1

Feature this LightFor Fast Turnover - - Profits

HOMECRAFTFluorescent Overhead Light

New-Sells on sight-

Modern, attractive, economical forkitchen, bathroom, basement, work-shops, halls-complete illumination-no shadows. Available in whitebaked enamel or Triple PlatedChrome.

Sand for FREE Radio Dealers-write today for PricesPorts Bulletin sod descriptive circular.

INTERSTATE RADIO & PARTS CO.6357 South Ashland Avenue Chicago 36, Illinois

Distributor: of Honsecraft Electronic Products

CLOSING DATES FOR.RADIO/rs

5thof preceding month for all ads requiring proofs,composition, foundry work, key changes, etc.

10thof preceding month for complete plates only-no setting.

1st of month-Publication Date.Cancellations not accepted after 5th of preceding month.

CALDWELL-CLEMENTS, INC.480 LEXINGTON AVENUE. NEW YORK 17

NOWEND WORRY...MESS...

STORAGE BATTERIES!UNCERTAINTY OF

EotiovPERFECT Radio Reception When Servicing

Car, Marine and Aircraft Radios!

Model "A"POWERSUPPLY

DC OutputOperates latest type autoradios with solenoid tuning

Height, 73/4"Width, 73/4'

Length, 113/4°Ship. Wt. 31 lbs.

and tone controls . also 12 volt marine and aircraft radios.Always dependable! Reserve powera -plenty! Big, heavy duty transformers andchokes - large capacity condensers, forexceptional voltage regulation - instan-taneous power for solenoid operation. Twoseparately filtered DC output sources: inparallel supply 6V at 15 amps. series, 12Vat 71/2 amps. Separately 6 V at 71/2 amps.

Compact. Sturdy. 18 -gaugesteel construction. Handsomeblue Hammerloid finish.Comes completely equippedincluding 6' rubber cord andplug. Vastly superior andcosts no more than batteriesfor equal service.

Send for complete description of this up-to-the-minute power supply.

ELECTRO PRODUCTS LABORATORIESPioneer Manufacturers of Battery Eliminators

549 West Randolph Street Chicago 6, Illinois

FINGERS are FASTERwith VACO Bs PF. ft

Screw and Nut DriversNimble fingers using precision built toolsdo all kinds of radio assembly or servic-ing work faster, save both time andmoney. That's one good reason whyradio men everywhere prefer Vaco prod-ucts. Precision built for precision work,these delicately balancedscrew and nut drivers"handle" perfectly . . .

speed up every type ofoperation. Break proof,shock proof Vacodrivers are your as-surance of the righttool for the job.Write today fordescriptive catalog.

173 TYPES AND SIZES

IPRODUCTS co

O

317 E. Ontario St.Chicago 11, Illinois

_

Coloredlithe Spin-iyaHandle x

Cops

AnothermovableVaco extra! Color of re-cap indicates

size ofdriver. No more huntinright size! Ho/low hang for the

dies holdreserve

nut supply.

POCKET CLIP

KLIPXIT

INSULATED BLADE

SPIN -HEX

NO MATTER WHAT YOUR REQUIREMENTS...THERE'S A VACO TO FIT EVERY NEED!


NmAn 4,1,000 pages

Handsomely bound in RED and GOLD

All data and basic knowledgeradio and electronicsdigested into 12 sections . . .

in a complete, quick to find,easy to read, handbook form.

Plan every operation in radio and electronics with theRadio Data Book. This new radio bible will be yourlifelong tool . . . you will use it every day, on the board,at the bench, in the field! Use it for construction, trouble-shooting and testing. The RADIO DATA BOOK will beyour invaluable aid in design, experiment and in layout.It will help make your production better, faster andeasier. In any and every operation in radio and elec-tronics, you will use the RADIO DATA BOOK!

The RADIO DATA BOOK is a work of completeauthority, prepared by engineers with many years ofpractical experience. They have been assisted by theBoland & Boyce staff of editors skilled in preparingelectronics manuals for the U. S. Signal Corps for manyyears. These men have worked for several years gatheringmaterial for this book . . . all the knowledge of radioprinciples and operation . . all the statistics . . . allthe newest developments in electronics . . . every possibleangle and detail. Eighteen months were spent digestingthis material into the most concise, the clearest, and themost readable form. The result is this invaluable manual. . . The RADIO DATA BOOK. Whether you use thisbook for general reference, for scientific instruction, or foreducation, one thing is certain-the practical help, thedaily usefulness you will derive from it will prove to beworth many, many times its astonishingly low price!

Advanced Sale . . . first printing. Only 10,000 avail-able. . . To make sure to get your RADIO DATABOOK, mail your order NOW!12 sections . . . 1000 pages . . . Completely IllustratedSection I. THE 150 BASIC CIRCUITS IN RADIO.Section 2. COMPLETE TEST EQUIPMENT DATA.Section 3. TESTING, MEASURING AND ALIGNMENT.Section 4. ALL ABOUT ANTENNAS.Section 5. SOUND SYSTEMS.Section 6. ELECTRICAL AND PHYSICAL CHARAC-

TERISTICS OF RADIO COMPONENTS.Section 7. COMPLETE TUBE MANUAL.Section 8. CHARTS, GRAPHS AND CURVES.Section 9. CODES, SYMBOLS AND STANDARDS.Section 10. 50 TESTED CIRCUITS DESIGNED FOR

OPTIMUM PERFORMANCE,Section II. DICTIONARY OF RADIO AND ELEC-

TRONIC TERMS.Section 12. RADIO BOOK BIBLIOGRAPHY.

12 complete books in one only $5.00!Less than 42c per book!

in

MAIL THIS COUPON TODAY!BOLAND & BOYCE INC., PUBLISHERS460 BLOOMFIELD AVE., MONTCLAIR 4, N. J.Please send me a copy of THE RADIO DATA BOOK.Enclosed Is $5.00.

NAME

ADDRESS

CITY

STATE

ZONE

BOLAND & BOYCE INC, PUBLISHERS

-1

DATES AHEADFuture Events ofInterest to ReadersJan. 5-17: Winter Market, Merchandise

and Furniture Marts, Chicago, Ill.Jan. 12-16: National Materials Handling

Exhibition, Public Auditorium, Cleve-land, 0.

Jan. 13-14: National Association of MusicMerchants (NAMM), Regional DealerMeeting, Waldorf Astoria, N. Y.

Jan. 19-21 : National Electrical RetailersAssociation, Hotel Sheraton, Chicago,Ill.

Jan. 20: National Association of MusicMerchants (NAMM), Regional Meet-ing, Charlotte, N. C.

Jan. 22: National Association of MusicMerchants (NAMM), Regional Meet-ing, Savannah, Ga.

Feb. 2-7: Western Winter Market, West-ern Merchandise Mart, San Francisco,Calif.

Apr. .7-14 : National Home Show, CivicAuditorium, San Francisco, Calif.

TV Set for $169.50 Shownby Hallierafters

A new table television receiver with a7" image, to sell for $169.50, has beenintroduced by Hallicrafters Co., 4401 W.5th Ave., Chicago 24, Ill. The unit has19 tubes, push-button selection for 13

channels, and simplified controls. It comesin a grey -and -silver metal cabinet de-signed by Raymond Loewy, and will takea detachable lens accessory for biggerpictures.

Hallicrafters president William J. Hal-ligan says that the unit should be on themarket by the first of the year. The setswill be sold through distributors of boththe Carnegie Hall line of consoles, andthe firm's ham line, according to R. J.Sherwood, general sales manager.

Magnavox in SalesExpansion Program

Dedicated to better service to Magna-vox radio -phonograph dealers, an ex-panded sales program has been an-nounced by Frank Freimann, executivevice-president of The Magnavox Co.,with the appointment of four new dis-trict sales managers.

The new sales executives are Ben-jamin W. Clark, G. L. McGowen, Jer-ome 0. Devlin, and J. J. O'Connor.

New Condenser CatalogIllinois Condenser Corp., 1612 N.

Throop St., Chicago, Ill., well-knownmanufacturers of electrolytics, are nowmaking a twist -prong hermetically sealeddry condenser line for replacements.This and other sections of the "Illini"lines are described in their catalog, avail-able upon request.

Rig -FastANTENNASfor the best reception

in TELEVISION and FM

BROADBANDALL ALUMINUM

O.D. ELEMENTS

FOLDED DIPOLEwith

REFLECTOR

Model FDR-4300 ohms

LIST . . . $15.60

"Rig -Fast" quality means greater turnover .,.

more profit. New Model 4 line elements arepressure sealed, reinforced at terminal ends.Alignment assured with Key Slot Ring.

"Rig -Fast" models interchangeable. Rig com-

plete with accessories. Inquiries invited.

OAK RIDGE ANTENNAS717 SECOND AVE. NEW YORK

iLEOTONE SPECIALS,...* RESISTOR LINE CORDS. Flexible, 5% ft.7.` with plug. 160 or 290 ohms. Either .29*'F.*ANTENNA LOOPS. High gain. 4' x 8" .29).

* * SPEAKER CONE KIT. 12 24* asstd. replacements, 4" to ** 12' moulded & free -edge *

* VC. 6(magnetic incl.).

1CO 3 2.00

* Lou voice *

* *ASPEmuAKst ER

for theREPAIR KIT.

24*4,

SPect4 Contains: 25 paper rings. 25serrieersan,

:voice coil forms, 10 spielers,3 yds. felt strips, 20 chamoisleather segments, kit of 16

*"Or

sAhlirsiorand 'speaker cement2.49

**CHANGER BASE SLIDERS. Smooth Will-i. bearing 10,,e extension. With brackets for' ,i,T.; side or hot. mtg. All -steel. Per pair 1.98..,,* RCA VICTOR POWER TRANSFORMERlk for models R-32, 45, 52 and 75. Unshielded 5.95

4, tube guaranteed for 90 days.

* TUBES: Perfect condition, but In

r -e20, 27, 46 or 56 Vunsealed cartons. Most types in *stock at up to 80% off list. Every it"." *

#42, 45, 75, 76, 77, 79, 80, 89,29 421

4,5Y9,6116 or 6K7*35. 36, 37, 39, 84, 5Y4, 6C5, 6E5,

.39

or7, 125K7 6SA7, 6SKR, 12SAT.49 4e.)1.,

#1A7, 1H5, 11X5, 1115. 6A3, 6U5,6X5, 7A7. 7C5, 7C6, 7Y4 or 50.. .59

6'61 ofT7.

** TUBE CARTONS: Plain white.* OT size (I ," sq. x 3%"). Per 100 1.25'' Medium size ale eq. a 4%`), Per 100 1.49Large size (2' sq. x 5'), Per 100 1.79* 3 WIRE RUBBER CABLE. Flexibletwisted. stranded, tinned *22 AWG., 14"O.D. Ffvy. overall rubber Jacket. Per ft. .05100 ft. 3.95** GRILLE CLOTH. Decorative gold or silver* weave. Per sq. ft. .20

*PROMPT EXPERT SERVICE ON ALL SPEAKER* & PHONO PICK-UP REPAIRS* MFRS. OF REPLACEMENT CONE & VOICE'F COIL ASSEMBLIES ** Get on our Mailing List --Always something new *

IrLEOTONE "DIPANY*

67 DEY STREET, NEW YORK 7, N. Y.i COM

**-***************-********


INDEX To AdvertisersDECEMBER 1947

Acton Co., Inc., H. W. 56 Macmillan Co. 105

Aerovox Corp. 99 Magnavox Co. 106

Air King Radio div. Hytron Radio & Elec- Maguire Industries, Inc 95

tronics Corp. 17 Mallory & Co., Inc., P. R. 70, Cover 2American Electrical Heater Co. 101 Merit Coil & Transformer Corp. 4

Andrea Radio Corp. 107 Minerva, subsidiary of General PhoenixAtlas Sound Corp. 102 Corp. 91

Banner Records 54 National Carbon Co., Inc. 8

Bell Sound Systems, Inc. 104 Norge div. Borg-Warner Corp. 67

Bendix Radio div. Bendix Aviation Corp. 38, 39Boland & Boyce, Inc. 110 Oak Ridge Antenna Co. 110

Bright Star Battery Co. 20 Ohmite Mfg. Co. 100

Operadio Mfg. Co. 98

Camburn, Inc. 106

Central Radio Vision Service 108 Permo, Inc. . 51

Chicago Tribune 10 Phalo Plastics Corp. 106Clorostat Mfg. Co., Inc. 104 Philco Corp. 5

Collins Audio Products Co., Inc. 108 Pictorial Review 3

Columbia Records, Inc. 47 Pilot Radio Corp. 37Columbia Wire Co., Inc. 107

Cornish Wire Co., Inc. 109Quam-Nichols Co. 111

Dumont Laboratories, Inc., Allen B 15

Duotone Co. 52Radio Corp. of America:

RCA Victor div. .. 26, 27

RCA Victor Records '" 42Electro Products Laboratories 109 Tube Department 72, Cover 4Empire Appliance Co. 56 Rauland Corp. 94

Raytheon Corp. 18

Fada Radio & Electric Co., Inc. 2 Rider Publisher, Inc., John F. 87, 107Farnsworth Television & Radio Corp. 21

Federal Telephone & Radio Corp. 14Sams & Co., Inc., Howard W. 81, 93

Seeburg Corp., J. P. Cover 3General Electric Co 11, 62, 63, 92, 103 SimpsonrMfg. Co., Inc., Mork 96Gibson Refrigerator Co. 58 Sparks-Withington Co. 12Groybar Electric Co. 69 Standard Register Co. 65

Stewart -Warner Corp. 40

Hollicrafters Co. 9 Stromberg-Carlson Co. 22

Hytron Radio Cr Electronics Corp. 13 Supreme Instruments Corp. 89

Illinois Condenser Co. 108 Tiffany Products, Inc. 50

Industrial Sapphire Mfg. Co., Inc. 55 Triplett Electrical Instrument Co. 83

Industrial Television, Inc. 97 Turner Co. 90

International Resistance Co. 79, 85

Interstate Radio Cr Parts Co. 109 Vaco Products Co. 109

Vision Research Laboratories 105

Jensen Mfg. Co. 16

Jewel Radio Co. 112 Ward Products Corp. 105

Webster Chicago Corp. 49Ken-Rad div. General Electric Co. Webster Electric Co. 6

Wilcox -Gay Corp. 53

Lake Radio Soles Co. 104

Leotone Radio Co. 110 Zenith Radio Corp. 19

While every precaution is taken to insure accuracy, we cannot guarantee against the possibilityof an occasional change or omission in the preparation of this index.

What

Aliaota Cone

Means to YOUThe Quam Adjust -A -Conespeaker has a construction whichprovides a method for precisioncentering of the voice coil inevery Quam Speaker before itleaves the factory.With ordinary speaker construc-tion, such precision is almost im-possible, even under the mostideal production methods, and,as a result, the slightest warpingor expansion of the cone may pro-duce a rubbing voice coil.

Rubbing voice coils, so frequentwith speakers of conventionalconstruction, are practically elim-inated in Quam Speakers.

Always specify Quam Speakersfor finest performance and long,trouble -free service.

Write forCatalog

QUAM(0edfaieme

SPEAKERS

QUAM-NICHOLSCOMPANY

33rd Place and Cottage GroveChicago 16, Illinois


AND NOW...

Fitting companion to the sensational

"Pixie" the whole industry is

talking about!

PersonalPortable

RadioTo Retail for

5% HIGHER

WEST OF

ROCKIES

LESS BATTERIES

You know the tremendous appeal of Jewel's Pixie Portablebattery radio, the most -copied radio in the industry. Now here'sTrixie, the 3-way, personal battery -powered and A.C.-D.C.plug-in model, combining all of the Pixie's features, plusmany additional ones. Here's terrific sales appeal, unusualperformance and lasting quality combined to providePROFITS to sales -minded dealers.

JEWEL RADIO CORPORATION583 Ave. of Americas, New York 11, N. Y.

DISTRIBUTORS!We have a limited numberof distributor and dealerterritories open.

AC -

DC and

BATTERY

112RADIO Cs Television RETAILING December, 1947

0 foe ,A 040WAThs--",mr,z.,,1

164"luillialailisift.:

VI /4.--(..."......:.-7.= '

\orgimaimmonmamp....._ ,,0 iiiiiiiIIIIIIIIIIIIIIII4_.., AA , , IW

111

I wit 4....._,,,,,,,,, Changer

What do music lovers look for in a recordchanger? The last word in listening pleasure-quiet, smooth performance-simple, dependableoperation-long life.

Seeburg Record Changers will bring all theseadvantages to your radio -phonograph combina-tions. That is why Seeburg mechanisms have

been adopted as standard equipment on so manyof today's finest and most popular instruments.

Plan now to build every possible advantageinto your combinations by equipping them withSeeburg Changers. Seeburg's long experience inthe design and manufacture of changing mech-anisms of all kinds assures satisfaction.

J. P. SEEBURG CORPORATION1500 N. Dayton St., Chicago 22

You've been waiting for it

TUBE DEPARTMENT

RADIO CORPORATION of AMERICANARRISON. N. J.

CHECK WHY IT'S

Up-to-the-minuteContains over 240 pagesMore data than ever beforeAbbreviated style . . . easier

to useTube types easy to find

BETTER THAN EVER

'11 New circuit section

Enlarged Introductory Sectionon Circuits and Theory

Modernized and expanded Re-sistance -Coupled AmplifierCharts

TUBE DEPARTMENT

#ERE

The new RC -I5RCA Receiving Tube Manual

Months of planning and preparationwent into the new RC -15 ReceivingTube Manual to produce what is unques-tionably the most complete and authori-tative reference guide to receiving -typetubes ever published.

Patterned after the famous "RC -14,"it has been extensively revised and ex-panded. Features RCA's complete receiv-ing line including miniatures andkinescopes. The highly popular intro-ductory section on tube and circuittheory has been increased to 55 pagesand includes new reference data on FMapplications. The widely used Resis-tance -Coupled Amplifier Charts are inentirely new form, and provide 27 com-binations for each tube type. The com-pletely revamped circuit section givesdiagrams and parts values for up-to-datereceiver and amplifier designs.

You'll find the new RC -15 indispen-sable in your work. Get your copy todayfrom your local RCA Tube Distributor.It costs only 35 cents!

THE FOUNTAINHEAD OF MODERN TUBE DEVELOPMENT IS RCA

RAD/0 CORPORATION of AMERICAHARRISON. N. J.

Radio, FM & Television

Documents

Transcript of Radio, FM & Television