Q1 2020 Trend Highlights - 2 - Hit Songs Deconstructed
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Compositional and Industry Trends for the Billboard Hot 100 Top 10 Q1 2020 HIGHLIGHTS
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Transcript of Q1 2020 Trend Highlights - 2 - Hit Songs Deconstructed
Compositional and Industry Trends
for the Billboard Hot 100 Top 10
THE STATE OF THE
THE STATE OF THE
HOT 100 TOP 10
HOT 100 TOP 10
Q1 2020
HIGHLIGHTS
The State of the Hot 100 Top 10 takes an in-depth look at Q1 2020's
compositional and industry-related trends for the Billboard Hot 100
Top 10. What follows are a few highlights from the report.
Data is for songs that charted in the Billboard Hot 100 Top 10 and excludes
holiday songs.
Data related to compositional characteristics are propriety to Hit Songs
Deconstructed.
Artist, songwriter, producer, label and charting information are aggregated
from the PRO’s, Billboard, and streaming platforms.
All credits are from the date songs entered the Top 10.
At times percentages may not add to 100% due to numbers being rounded up
or down.
Production teams (i.e. The Audibles) are counted as a single producer.
ARTISTS............................................................................................................................................PAGE 3
SONGWRITERS............................................................................................................................PAGE 6
PRODUCERS..................................................................................................................................PAGE 10
RECORD LABELS........................................................................................................................PAGE 13
COMPOSITIONAL TRENDS..................................................................................................PAGE 16
© 2010-2020 Hit Songs DeconstructedTM. All rights reserved. 2 of 24
Performing ArtistsSelect Report Highlights
(Q1 2020)
Roddy RicchThe Box
Post MaloneCircles
1#1 HIT
1TOP 10 HIT
12WEEKS IN THE TOP 10
PRIMARYARTISTS
20 3FEATUREDARTISTS
There were 20 primary artists
and 3 featured artists in the Hot
100 Top 10 in Q1 2020. Only two
scored a #1 hit, Roddy Ricch and
Post Malone.
Performing Artists
Primary Artists
HITS#1
23PERFORMINGARTISTS
1#1 HIT
1TOP 10 HIT
13WEEKS IN THE TOP 10
© 2010-2020 Hit Songs DeconstructedTM. All rights reserved. 4 of 24
Primary Artists with More than One Top 10 Hit
Songs
Yummy
Intentions
10,000 Hours
Justin Bieber
3TOP 10 HITS
11WEEKS IN THE TOP 10
Songs
Baby Pluto
Lo Mein
Silly Watch
Lil Uzi Vert
3TOP 10 HITS
1WEEK IN THE TOP 10
Only two artists scored more than one Top 10 hit, Justin Bieber and
Lil Uzi Vert.
Performing Artists
SongwritersSelect Report Highlights
(Q1 2020)
Songwriters
Three songwriters landed three or
more Top 10 hits, Poo Bear, Lil Uzi
Vert, and Justin Bieber.
SongsYummy
Intentions
10,000 Hours
Poo Bear
3TOP 10 HITS
11WEEKS IN THE TOP 10
SongsBaby Pluto
Lo Mein
Silly Watch
Lil Uzi Vert
3TOP 10 HITS
1WEEK IN THE TOP 10
Yummy
Intentions
10,000 HoursJustin Bieber
3TOP 10 HITS
11WEEKS IN THE TOP 10
Songs
Songwriters with More than One Top 10 Hit
91CREDITED SONGWRITERS
© 2010-2020 Hit Songs DeconstructedTM. All rights reserved. 7 of 24
SongwritersSongwriting team sizes of five or more have consistently been the
most popular, while writers who go it alone have been few and far
between. The only solo writer in Q1 2020 was Toni Watson (Tones and I).
57%
17% 17%
4% 4%
Songwriter Team SizeQ1 2020
5+ 2 4 3 10%
20%
40%
60%
80%
5+ Songwriters
MOST POPULAR
57%
30 Roc
The Box
Kaan Gunesberk
Circles
Billy Walsh
CirclesLouis Bell
Circles
Frank Dukes
Circles
Post Malone
Circles
Roddy Ricch
The Box
Songwriters
HITS#1
© 2010-2020 Hit Songs DeconstructedTM. All rights reserved. 8 of 24
ProducersSelect Report Highlights
(Q1 2020)
There were six producers with credits on
more than one Top 10 hit.
Producers
FINNEAS
everything i wanted
Lose You To Love Me
OZ
HIGHEST IN THE ROOM
Life is Good
Bugz Ronin
Baby Pluto, Lo Mein
Max Martin
Blinding Lights
Stupid Love
Brandon Finessin
Baby Pluto, Lo Mein
Poo Bear
Intentions, Yummy
Producers with More than One Top 10 Hit
37CREDITED PRODUCERS
Producers
Producer team sizes of two remained the most popular in Q1 2020,
accounting for 43% of songs. 30% were produced by one producer
and only 21% were produced by team sizes of three or more.
43%
30 Roc
The Box
Louis Bell
Circles
Frank Dukes
CirclesPost Malone
Circles
43%
30%
17%
4%0%
Producer Team SizeQ1 2020
2 1 3 4 5+0%
20%
40%
60%
ProducersHITS#1
2 Producers
MOST POPULAR
© 2010-2020 Hit Songs DeconstructedTM. All rights reserved. 12 of 24
Record LabelsSelect Report Highlights
(Q1 2020)
Atlantic
Columbia
Def Jam
EMG
Warner
Warner Music
Nashville
Atlantic and Interscope landed the most songs in the Top 10 with five
songs each. Atlantic also scored a #1 hit, The Box, which remained in
the top spot for 11 weeks.
Epic
Interscope
Republic
Vertigo
Record Labels
80%
20%
Atlantic Q1 2020Genre Breakdown
Hip Hop/Rap R&B/Soul0%
50%
100%
80%
20%
Interscope Q1 2020Genre Breakdown
Pop Hip Hop/Rap0%
50%
100%
57%
29%14%
Atlantic 2019Genre Breakdown
Hip Hop/Rap R&B/Soul Pop0%
50%
100%
64%
36%
Interscope 2019Genre Breakdown
Pop Hip Hop/Rap0%
50%
100%
AtlanticFive Top 10 Hits
One #1 Hit
InterscopeFive Top 10 Hits
Labels with the Most Top 10 Hits
10RECORD LABELS
© 2010-2020 Hit Songs DeconstructedTM. All rights reserved. 14 of 24
INSIDE
THE HIT SONG
MATRIX
Saturday, May 16th11AM - 2:30PMA Live Online Workshop
Join us for this workshop where we pull
back the curtain on the patterns behind
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HitSongsDeconstructed.com/matrixvocals
HIT
SONG
VOCALS
"
Amazing workshop, I wish this type of class was taught in my undergraduate or even graduate school curriculum. Spot on with the analysis and relevant to any music theory, composer, songwriter, or producer in the game now. Bravo!
- Dr. O, producer, Young M.A., Chris Brown, Lil Wayne
"
This was one of the most thorough, well-presented and thought out master classes on pop writing I have ever experienced. It was also made user friendly by David's deep understanding of the music he was teaching about.
- Jay Rodriguez , Grammy-nominatedsaxophonist, �autist, clarinetist, �lmcomposer, producer and arranger
"
Very thorough, fun and insightful. Kind of a moneyball for songwriting, which is an interesting and original way of analyzing the creative process. As a pro I recommend this workshop to songwriters of any level.
- Asier Cazalis, Grammy-nominatedsongwriter and artist
RESERVE YOURSPOT TODAYLimited Seats Available
Hot 100 Top 10Compositional Trends
Select Report Highlights
(Q1 2020)
Staying Power: Weeks in the Top 10 in Q1 2020
12
10
8
54
21 1 1 1 1 1 1
The Box
Life Is Good
Don't Start Now
Blinding LightsIntentions
Yummy
Adore You
Baby PlutoGodzilla
Lo Mein ON
Silly Watch
Stupid Love0
5
10
Hot 100 Top 10
13NEW SONGS IN
THE HOT 100TOP 10
Lo Mein
ON
Silly Watch
Stupid Love
The Box
Yummy
Adore You
Baby Pluto
Blinding Lights
Don't Start Now
Godzilla
Intentions
Life Is Good
There were 23 songs that charted in the Hot 100 Top 10 in Q1 2020, 13
of which entered the Top 10 for the first time.
23Hot 100Top 10 Songs
2Hot 100#1 Hits
© 2010-2020 Hit Songs DeconstructedTM. All rights reserved. 17 of 24
In Q1 2020, only one new song charted at #1, The Box.
11 Weeks at #1
Key: Bb Minor
Form: I-B-A-B-A-B-O
First Chorus Appearance: 0:16 / 8% of the
way into the song
Prominent Instruments: Bass
(Synth), Claps, Drums/Perc (Primarily
Electronic), Piano (Electric), Strings (String
Section), Synth (Non-Bass)
Key Compositional Characteristics
Primary Performing Artist: Roddy Ricch
Songwriters: 30 Roc, Roddy Ricch
Producer: 30 Roc
Record Label: Atlantic
Primary Genre: Hip Hop
Sub-Genres/Influences: Classical, Trap
Lead Vocal Delivery Type: Sung & Rapped
Combo
Lyrical Themes: Boasting, Lifestyle
Song Title Placement: Chorus
Length: 3:16
Tempo: 58 BPM
#1 Hits
© 2010-2020 Hit Songs DeconstructedTM. All rights reserved. 18 of 24
35%
57%
Primary Genres
Hip Hop/Rap Pop0%
10%
20%
30%
40%
50%
60%
70%
59%
68%
58%
35%
28%32%
43%
35%
28%
18%
27%
50% 52%55%
39%
57%
Hip Hop vs. PopHot 100 Top 10
Q2/2018Q3/2018
Q4/2018Q1/2019
Q2/2019Q3/2019
Q4/2019Q1 2020
10%
20%
30%
40%
50%
60%
70%
80%
Hip Hop/Rap Pop
Primary GenresThough pop fell in popularity by almost half
from 2016 to 2018, the genre has seen a
prominent resurgence over the last two
years. By Q1 2020, 57% of songs belonged to
the pop genre compared to only 35% hip hop.
R&B/soul continued on its downwardtrajectory, dropping to just 4% of songsduring the first quarter of the year, with thesole representative being Lizzo's Good As Hell.Country saw a similar turnout, with its sole hitbeing the Justin Bieber and Dan + Shaycollaboration, 10,000 Hours.
Dance/club/electronic, rock and Latin were allno-shows.
© 2010-2020 Hit Songs DeconstructedTM. All rights reserved. 19 of 24
Sub-Genres & Influences
SUB-GENRES &INFLUENCESIN THE TOP 10
23Sub-Genres Geographic
Influences
3Time-PeriodInfluences
18 2
83% 79% 73% 70%56% 55% 57%
43%
TrapQ2 2018 - Q1 2020
2/2018 3/2018 4/2018 1/2019 2/2019 3/2019 4/2019 1/2020
0%
50%
100%90% 93%
85% 80%64% 64% 65%
52%
Hip HopQ2 2018 - Q1 2020
2/2018 3/2018 4/2018 1/2019 2/2019 3/2019 4/2019 1/2020
0%
50%
100%
23 diverse sub-genres and influences shaped the sound and vibe of Q1 2020's Hot 100 Top 10
hits. Pop was the most popular influence across the Top 10 for the fourth straight quarter,
followed by hip hop and trap rounding out the top 3. These three influences have consistently
made up the top 3 since Q2 2017.
The quarter's two time-period influences stem from the 1970s and 1980s, thanks to hits such asAdore You and Blinding Lights, respectively. The quarter's geographic influences have roots in Asia(Lo Mein - Chinese; ON - Korean) and the tropics (Memories - Reggae).
Singer/songwriter has been on the rise and held steady for the second quarter in a row at 22%of songs, which is its highest level of popularity in over five years. Among the diverse hits thatpossess the influence are Post Malone's Circles and Selena Gomez's Lose You To Love Me.
Retro 1970s reached its highest level of prominence in over five years thanks to songs such asHarry Styles' Adore You and Lizzo's Good As Hell.
7%
0%4%
10%8%
14%
22% 22%
Singer/SongwriterQ2 2018 - Q1 2020
2/2018 3/2018 4/2018 1/2019 2/2019 3/2019 4/2019 1/2020
0%
10%
20%
30%
0% 0% 0% 0% 0%
5%
13%17%
Retro (1970s)Q2 2018 - Q1 2020
2/2018 3/2018 4/2018 1/2019 2/2019 3/2019 4/2019 1/2020
0%
10%
20%
30%
© 2010-2020 Hit Songs DeconstructedTM. All rights reserved. 20 of 24
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ANALYTICS & TRENDS
THE CRAFT AND TRENDS BEHIND TODAY'S HITS
SONGWRITING AND PRODUCTION TOOLS
Hot 100 Top 10 Compositional Analytics
Searchable Database for Artist, Songwriter,
Producer and Label Trends
Quarterly Trend Reports
Quarterly In-Depth Hit Song Analysis Reports
Searchable Hit Song Techniques Library
Workshops
Database with 200+ Compositional Filters
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Song, Artist, Songwriter, Producer and Label
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Solo vs. Multiple Lead Vocalists
78%
22%
Solo vs. Multiple Lead VocalistsQ1 2020
Solo Lead Vocalist
Multiple Lead Voca
lists
0%
50%
100%
After steadily decreasing in popularity from 2015 to 2018, songs with a solo lead vocalist have
been on the rise, accounting for 78% of Top 10 hits in Q1 2020.
Solo lead vocalists have been on the rise both within and outside of the hip hop genre.
Outside of hip hop, 80% of Q1 2020's Top 10 hits featured solo lead vocals, a near even match
with songs within the hip hop genre (75%).
69% 63%52% 58%
80%
31% 37%48% 42%
20%
Hot 100 Top 10:Non-Hip Hop
2016 - Q1 2020
2016 2017 2018 2019 Q1 2020
0%
50%
100%
Solo Lead Vocalist
Multiple Lead Vocalists
50%
32%39%
65%75%
50%
68%61%
35%25%
Hot 100 Top 10: Hip Hop2016 - Q1 2020
2016 2017 2018 2019 Q1 2020
0%
50%
100%
Solo Lead Vocalist
Multiple Lead Vocalists
© 2010-2020 Hit Songs DeconstructedTM. All rights reserved. 21 of 24
Lead Vocal Gender
HOT 100 TOP 10MALE LEAD VOCALS
85%
HIP HOP SONGSMALE LEAD VOCALS
100%
NON-HIP HOP SONGSMALE LEAD VOCALS
60%
74%
26%
0%
Lead Vocal GenderQ1 2020
Male
Female
Male/Female
0%
20%
40%
60%
80%
100%
Male lead vocalists continued to dominate in Q1
2020, accounting for 74% of Hot 100 Top 10
hits. Female leads trailed far behind at 26% of
songs, and there were no songs that featured a
male/female duet.
Outside the hip hop genre, songs with a male lead
vocalist remained the most popular, accounting
for 60% of Top 10 hits during the first quarter of
2020. Songs with a female lead accounted for 40%
of hits, their highest level of prominence since Q4
2014.
Within hip hop, the disparity between male and
female lead vocalists is much greater. During the
first quarter of the year, all songs featured a male
lead vocalist.
© 2010-2020 Hit Songs DeconstructedTM. All rights reserved. 22 of 24
Song Length
SONG LENGTH RANGE3:00 - 3:29
57%
In 2019, average song length was 3:10 and 36% of
songs were under three minutes. This is
significantly lower than the averages for the
previous five years (2014-2018), when average song
length ranged between 3:43 and 3:34.
However, in Q1 2020 average song length increased
to 3:17 (from 3:01 in Q4 2019) and only 22% of songs
were under three minutes in length.
AVERAGE SONG LENGTH
3:17
337 342 336
310 317
Average Song Length2016 - Q1 2020
2016 2017 2018 2019 Q1 2020
200
250
300
350
400
BPM
Average
36% 38%
19%
7%
22%
57%
13% 9%
Song Length Range2019 vs. Q1 2020
Under 3:00 3:00 - 3:29 3:30 - 3:59 4:00 +0%
20%
40%
60%
80%
2019 2020
© 2010-2020 Hit Songs DeconstructedTM. All rights reserved. 23 of 24
Whether you want to work with
trends or against them, by staying in
tune with today's hit song landscape,
you'll gain critical insight that can be
used to make strategic songwriting,
production and business decisions.
HitSongsDeconstructed.com/Q12020-TRENDS
INDUSTRY PLAYERS
Performing Artists...............................PAGE 6
Songwriters.............................................PAGE 15
Producers..................................................PAGE 19
Record Labels..........................................PAGE 23
SPOTLIGHTS
Q1 2020 New Arrivals............................PAGE 26
Q1 2020 #1 Spotlight.............................PAGE 32
COMPOSITIONAL TRENDS
2019 VS. Q1 2020..............................................PAGE 34
Primary Genres.................................................PAGE 43
Sub-Genres & Influences.........................PAGE 46
Lead Vocals...........................................................PAGE 54
Lyrical Themes..................................................PAGE 61
Instruments........................................................PAGE 65
Key...............................................................................PAGE 70
Tempo.......................................................................PAGE 73
Song Length........................................................PAGE 77
Song Form............................................................PAGE 82
First Section/Intro..........................................PAGE 84
Pre-Chorus...........................................................PAGE 89
Chorus.....................................................................PAGE 92
Post-Chorus........................................................PAGE 96
Instrumental & Vocal Breaks................PAGE 100
“D” (Departure) Sections...........................PAGE 103
Last Section/Outro/Endings..................PAGE 106
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