Project Report On Dish TV India Pvt Ltd

ALETI SAMPATHREDDY

MBA-G, III SEM

AMITY UNIVERSITY HARYANA

1

• Vision of the company:

To be the leader in changing the way the world communicates by providing innovative technology, quality products and dynamic services.

• Mission of the company:

To place our satellite dish in every home, school and business throughout the world.

2

Company Profile & Industry Profile

• Dish TV India Ltd is Asia’s largest DTH service Provider.

• Country‘s first DTH license was awarded to Dish TV in 2003 which started operations in 2004.

• DTH stands for Direct To Home which is a direct mode of transmission between Broadcaster and Subscriber through satellite.

• Organizational Chart:

3

• Dish TV is a part of Essel Group, is India’s first direct to home

entertainment service. The company provides around 400

channels, highest in numbers in this segment.

• It also provides games, interactive TV, Movies on Demand,

etc. Dish TV is market leader in Direct to home (DTH) service

having a pan-India presence.

• By digitalizing Indian entertainment, this enterprise brought

best television viewing technology. It not only transmits high

quality programmes through satellite; but also gives a

complete control of selecting channels and paying for them.

4

Why Dish TV

• Digital Picture Quality:

The exceptional digital and Direct to home transmission ensure you watch all your

favorite programe in true DVD quality.

• Stereophonic Sound:

The Direct to Home satellite transmission treats you with a true theatre

experience by providing awesome Stereophonic sound.

• Geographic Mobility:

No matter which part of the country you are in or moving to,

Dish TV with its all India coverage ensure direct signals wherever

you are.

• Uninterrupted Viewing:

With Dish TV at your home, as long as your equipment is connected

to a power source you can enjoy uninterrupted transmission of your

favorite programmes

5

• Capacity up to 400 DTH Channels:

Dish TV can offer you up to 400 entertainment channels.

• Insta flip:

Dish TV’s Insta flip technology helps you change channels

quickly and conveniently. Our efficient processor make it

possible for you to browse through all 300+ channels and

services in less than 2 seconds So, get set browsing all the

channels on Dish TV with fast scrolling navigation and

quick flip surfing.

• Dyna Boost:

Dish TV is using the NSS6 satellite at 95.0°E designed

specifically for DTH operations. It is equipped with Automatic

Level Control (ALC) feature that enables the satellite to maintain

constant satellite EIRP even in case of uplink signal degeneration

due to weather conditions such as rain, fog or clouds.

6

Product & Services

Dish TV Set Top Box (STB) is a digital receiver that

connects to a television. It receives Dish TV signals

from a mini dish and turns the signals into content on

your screen. Additionally, each Set top box comes with

its own remote control, making it easy to operate.

Set Top Box (STB)

Dish+ Dish + is the Standard Definition Recorder service, It offers the best of television entertainment along with advanced recorder capabilities

• Unlimited Recording: Create your TV library and record unlimited on multiple external devices

• Pause, Rewind and Forward: • Record in Standby: Scheduled programmes to

Record automatically even if the TV is switched off

• Event and Time Based Recording: Schedule recordings for a specific time/event

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Dish TV on wheels

Dish TV introduced Dish TV on wheels last year

in Delhi Auto Expo. Mobile Dish TV on wheels is

all about watching TV on the go, especially when

you are driving long distance or even commuting

to office for long hours in this traffic. Apart from

offering regular channels, Mobile Dish TV’s

primary focus is to offer music and cricket on the

go.

Dish TV has launched 'Dish Freedom', a

conditional access module (CAM) device which

will make DTH portability a reality in India.

'Dish Freedom' will enable DTH customers to

opt for the quality services of Dish TV instead of

their existing DTH operator without having to

change their set-top boxes.

Dish Freedom

8

How it works…

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Objective of the Project

To do comparative analysis of Retailer satisfaction for different DTH players of Hyderabad

Research Methodology/ Design Research Method Conduct the market survey about the comparative analysis of retailer satisfaction for different DTH player in Hyderabad. Sources of data: Primary data :- Questionnaire has been used to collect the data. Secondary Data:-Information available with the company. Data collection method: Survey method has been used for collecting the data. Sample size: Targeted Dealer to be surveyed: 250 Dealer have been surveyed : 311 Sampling technique: Convenience area sampling has been used in the research. Area of survey: Different places in Hyderabad Segmentation.

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DATA ANALYSIS

3

265

0

50

100

150

200

250

300

Awareness of Digitization

No

Yes

214

12 10

0

50

100

150

200

250

Count of Good Count of Average Count of Poor

Customer Response towards Dish TV

Total no. of respondents 236

New dealers 42

Retailers unavailability 28

Retailers who are not respondents 05

Total no. of Outlet visited 311

Table: 1 11

240

161

228 230 242

195

0

50

100

150

200

250

300

Airtel BigTV DishTV SunDirect Tata Sky Videocon

No. of outlets for DTH services

80

124

2 0

20

40

60

80

100

120

140

Count of Highly satisfactory

Count of Satisfactory

Count of Averagly Satisfactory

Count of Un Satisfactory

Count of Highly Unsatisfactory

Packaging cost of Dish TV with other DTH services


New dealers 42

Recharge Only 53

Retailers who are not responded 10


Tata Sky 242

Airtel 240

Sun Direct 230

Dish TV 228

Videocon 195

Big TV 161

Table: 2

Table: 3

12

18

181

7

0 20 40 60 80

100 120 140 160 180 200

Count of Highly Satisfactory


Count of Averagly

Satisfactory

Count of Unsatisfactory


Installation Charges of Different DTH Services


New dealers 42

Recharge Only 53



Table: 4

23

182

1 0

20

40 60 80

100

120 140 160 180

200



Count of Averagly

Satisfactory



Subscription Services of DTH Services


New dealers 42

Recharge Only 53



Table: 4.6(a)

Table: 5

13

252

12

0

50

100

150

200

250

300

Count of Yes Count of No

Service Satisfaction


New dealers 42



Table: 6

51

191

17 6

0

20

40

60

80

100

120

140

160

180

200



Count of Averagly Satisfactory



Compare Dish TV with other DTH Services


New dealers 42



Table: 7 14

167

42 42

13

0

20

40

60

80

100

120

140

160

180

Count of Good Count of Intrested In Dealership

Count of Distributor Issue

Count of Aft. Sale Service

Feedback


New dealers 42



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Findings on Survey

• There is a communication gap between the company and the leaders. This doesn’t seem to be the case with other DTH providers.

• Availability of vouchers is one of the major issues among Dish TV dealers, approximately 40% of dealers in Hyderabad facing problems. For small amount of recharge they use vouchers, but us e other modes of recharge for large amounts. Due to shortage of stock they are not able to retain their customers for long term.

• Customer care service is considered to be very poor as dealers often complain of problems in recharge process managed by Dish TV.

• Many dealers say they recommend Tata Sky and Airtel because they get the installation done much faster in comparison to Dish TV. With Dish, it takes upto 3-4 days sometimes.

• Good thing which i found in Dish TV according to dealer feedback is offer, dealers and customer like their but same time they shows un satisfaction with frequent changes in offer.

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`

Recommendations

• Increase awareness:

Since there is lack in communication channel, it should be tackled with care and

dealers should be constantly made aware about the offers and new plans through

meetings with company executives at regular intervals

• Improve processes and techniques:

In order to make recharge or activation process more transparent and user friendly, the

EPRS technology needs to be upgraded consistently.

• Give more value added services:

Since Tata sky and Airtel have clear edge over value added services like free

installation DTH needs to mend its strategy to face these competition.

• Improvement in after Sales Services: Arrange

proper training for customer care executives as Dish TV lacks proper after sale

service.

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Recommendations • Standardized the price plans and avoid frequency changing:

Frequent changes in price and offers is proving no good for Dish TV

as it is in way frustrates the customers with changes in offers

without being informed about it.

• Voucher Availability:

Make proper channel of Distribution of voucher.

• Visibility:

Danglers create more impact on customer mind, it always visible

and promote offer and help to recall brand resonance.

18 Cont...

Thank You

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Project Report On Dish TV India Pvt Ltd

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