SUMMER INTERNSHIP PROJECT

POTENTIAL OF REGIONAL SELLERS IN SELLING ONLINE

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The objective of the internship project

Campaign to reach out to SMB’s at Kolkata

To have one on one interaction to potential sellers at their business place

To get them on boarded on the digital market place of Amazon India

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REGIONAL FIELD WORK

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About the Company

Prione is an amazon affiliate company (51:49 joint venture between catamaran ventures and Amazon Asia Inc.)It is an unlisted private company incorporated on 16th October,2012 with a paid of capital of 35600 Lakhs INR.The company has 5 key management personnel as Directors and its last AGM is reported on 12th May,2014The key personnel are -Company Data

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Services offered under Prione

Provides a digital marketplace to SMB’s and acting as third party service provider of Amazon.inTo help them sell online and elaborate their business in the national domainProvide FBA to speed up the inventory process with increased visibility and hassle-free deliveryIt provides all round services to sellers like photoshoot, online cataloguing, etc.24*7 backend support services to sellers online.

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Who is an online seller?

A seller is a company or individual (merchant) that purchases or produces goods or services with the intention of selling them rather than consuming or using them

Basically seller is an individual or entity that exchanges any type of good or service in return for payment online.

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The outline of Amazon India THE SITE LAYOUT THE SELLING PANEL

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Legal documents to become an Amazon online sellerRegister a business entity as Proprietorship firm, LLP firm or a Pvt.

Ltd. Company

Open a bank

account in the name of the

businessObtain

Vat/CST/TIN from the state

tax authoriti

es

Complete the

registration process and make account Active.

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ROLES AND RESPONSIBILITIES

To understand products and services offered by Amazon.To help define seller base and industry verticalsTo understand valuable sellers of the platformTo promote long term relationships with retailersOwn and manage portfolio of sellersTo track and monitor sales and performance of sellers

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THE FIELD WORKSHEET

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Review of Am azon India ServicesM arketplace Am azon IndiaSubscription Fee INR 499 per/m onth & none for FBA

Pricing Listing fee nonePaym ent gateway fee INR 10/ transactionCom m ision(depends on product category) 5%-15% (depends on different cattegories)Self shipping

Shipping Shipping provided Use Fulfillm ent by Am azon (FBA) Cost of shipping Rs. 40-45 per 500gm plus 1% of item valuePackaging provided only for FBA handled by Am azon

Packaging Cost of packaging NA

Payout periodShipm ent confirm ation from sellerr + seven days appx.

Size of m arketplace 10,000 sellers and 2 Corer products listing

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Competitive

RivalryMedium to

low(EBay)

Threat of new

entrants-Medium

Bargaining power

of buyers-

low

Threat of

substitutes-low

Bargaining power

of suppliers-low

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Potential of online sellers in Kolkata

The profit margin is quite less as compared to offline retails sales but the high business volumes makes it profitableBeing the oldest capital city of India blessed with both Traditional and modern sellersState of the art products are being sold here at the streets of KolkataIncluding places Gariahat, Hatibagan, Camac street,Ho Chin-Min Sarani, Barabazaar, etc.Kolkata is considered as the Eastern trade gate of IndiaKolkata being a port connected city and international airport promotes trade avoiding middleman.

………………………………………contd.

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The business domain of Kolkata

Calcutta Book fair, Handloom expo, poush mela, Lexpo Fair, Crafts bazaar etc. -Business houseThe periodic and regular trade shows at Ice-Skating rink demonstrates B-potential. Local The great city where bargaining is not just a tactic but a tradition due to easy product sourcing.College Street- The one stop differentiated open book mall. College streetUnorganized retail markets surrounding the business places of Kolkata Unorganized market Saree and Books – The tax-free section of Indian Govt. is a huge competitive sourced market.SARADINDU MONDAL (CALCUTTA BUSINESS SCHOOL) 15

My project findingsUnawareness and lesser knowledge.Excessive offline competition.Technical incompetency.Lack of formal education.Online selling is time-consuming-A Pseudo Myth.Difficulties in meeting demands offline and inventory problems.Inefficiency to diversify.Unavailability of B-legal documents(VAT/CST/TIN)

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Recommendations

⃝� Logistics and supply system.⃝� Large cash based transactions.⃝� Payment System.⃝� Market size.⃝� Neutralize the online fear.

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Amazon-The Indian Way

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