OPEI - Battery v Gas Presentation - Webflow

Gas vs Battery Usage and Perception Trends Among Homeowners and Landscapers

September 2020

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3

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BUILDING

HOME IMPROVEMENT

LAWN & RANCH

14

OBJECTIVES AND METHODS

15

OBJECTIVES AND METHODOLOGYProject Objectives

§ To gain broad insights of the usage and attitudes towards battery powered OPE among homeowners and landscapers.§ Determine reasons homeowners and landscapers consider or don’t consider battery powered OPE.§ When applicable, data is compared with 2018 and 2016 data.

Project Methodology – Landscapers and Homeowners § Length of survey – 15 minute online surveys§ Sample:

§ 611 Homeowners – Decision makers who purchased OPE in the last 12 months (n=416) or plan to in the next 6 months (n=256).§ 102 Landscapers – Decision makers who have purchased OPE for their firm in the last 12 months.

33%

34%

33%

N = 611

52-70years

37-51years

22-36 years

32%

34%

34%

N = 102

5 or fewer employees11 or more

employees

6 to 10 employees

16

HOMEOWNERS

Was battery powered OPE considered?

What battery powered OPE was purchased?

What are the concerns and benefits of battery powered OPE?

What is the likelihood of purchasing battery powered OPEs?

How has it changed over the past two years?

63%58%

41%

27%

34%

26%

18%

58%

52%

46%

36% 35%31%

19% 19%

12%8% 7%

57%

51%47%

41% 41%38%

24%20%

15% 14% 13%

Lawntrimmer/edger

Walk behindmower (push orself-propelled)

Blower Hedge trimmer Chainsaw Pressure washer Lawn tractor(front engineriding mower)

Snowthrower/blower

Zero Turn Radius(ZTR) mower

Rear engineriding mower

Chipper, loggeror splitter

2016 2018 2020

17

OPE PURCHASED IN LAST 12 MONTHS – BY YEAR

Q11. Which type of outdoor power equipment have you purchased in the last 12 months? (n=416)? Note: “Lawn tractor,” “ZTR mower,” “Rear engine riding mower,” and “Chipper, logger or splitter” were not asked in 2016, due to a focus on smaller battery powered OPE.

Project activity during COVID saw an increase in DIY lawn & garden projects, increased spend, increased product purchases.

(Of those who purchased)

18

OPE PURCHASED IN LAST 12 MONTHS – BY AGE

Q11. Which type of outdoor power equipment have you purchased in the last 12 months? (n=416)?

67%63%

60%

48%

53% 52%

31%28%

20%23%

20%

58%54%

49%

43%

35%40%

26%21% 21%

16%14%

48%

38%34%

32%34%

23%

15%13%

5%3%

5%

Lawntrimmer/edger


Blower Hedge trimmer Chainsaw Pressure washer Lawn tractor(front engineriding mower)

Snowthrower/blower




22-36 years 37-51 years 52-70 years

Note: “Lawn tractor,” “ZTR mower,” “Rear engine riding mower,” and “Chipper, logger or splitter” were not asked in 2016, due to a focus on smaller battery powered OPE.

(Of those who purchased)Younger generations are typically more engaged with DIY projects. This is more prominent during COVID.

19

OPE PURCHASED IN LAST 12 MONTHS – BY TYPE

Q11. Which type of outdoor power equipment have you purchased in the last 12 months? (n=609)?

31%

39%

17%20%

32%

14%17%

26%

12%13%

4%10%

18%

6%

13%18%

7%

14%8%

2%

12%8%3%

10%7%

4%10%

Lawn trimmer/edger Walk behind mower (push or self-propelled) Blower

*Includes top responses. Totals may exceed 100% due to multiple responses.

6%

21%

13%7%

17%14%

8%14% 12%

5% 2% 1%

12%6%

1%

12% 9%5%

10%5%

9%9% 4%9%11% 8%

12%

Hedge trimmer Chainsaw Pressure washer

Gas Battery Corded

2020

2018

2016

Lawn trimmer/edger Walk behind mower (push or self-propelled)

Blower

20

Which type of outdoor power equipment did you purchase?

Q11. Which type of outdoor power equipment have you purchased in the last 12 months? (n=609)? *Includes top responses. Totals may exceed 100% due to multiple responses.

2020

2018

2016

2020

2018

2016

GAS BATTERY

Source: The Farnsworth Group. 2020 Gas vs. Battery OPE Study.

21

OPE PLAN TO PURCHASE IN NEXT 6-12 MONTHS – BY YEAR

Q12. Which type of outdoor power equipment do you plan to purchase in the next 6-12 months? (n=611)?

47% 47%

38% 39%

29%33%

23%

51%

40% 38%

32% 32% 31%

26% 25%

20% 19%

15%

47% 47% 49%

38% 36%39%

22% 23%20%

17%19%

Lawntrimmer/edger


Blower Chainsaw Hedge trimmer Pressure washer Snowthrower/blower

Lawn tractor(front engineriding mower)

Zero TurnRadius (ZTR)

mower



2016 2018 2020


(Of those who plan to purchase)

22

OPE PLAN TO PURCHASE IN NEXT 6-12 MONTHS – BY AGE

Q12. Which type of outdoor power equipment do you plan to purchase in the next 6-12 months? (n=611)?

47%43%

52%

42%45%

40%

30%

25%22%

24% 24%

54% 55% 54%

39%41%

36%

24%22%

24%22%

17%

39%42%

37%34%

22%

33%

12%16%

12%8% 8%


Lawntrimmer/edger

Blower Pressure washer Chainsaw Hedge trimmer Lawn tractor(front engineriding mower)

Snowthrower/blower




22-36 37-51 52-70


(Of those who plan to purchase)

11%

14%

7%

10%11%

6%

9%11%

8%

5%

2%

6%

9%

4%6%

9%7%

10%

2%1%

2%3%

1%

4%5% 4%

6%

Lawn trimmer/edger Walk behind mower (push or self-propelled) Blower

4%

10%9%

5%

8%6%

3%

8%7%

4%3%

2%

6%4% 4%

9%7%

4%3%

2%4%4%

2%3%

6%

3%

8%

Hedge trimmer Chainsaw Pressure washer

Battery Gas

23

OPE PLANNING TO PURCHASE IN NEXT 6-12 MONTHS – BY TYPE

? *Includes top responses. Totals may exceed 100% due to multiple responses.

Corded

Q12. Which type of outdoor power equipment do you plan to purchase in the next 6-12 months? (n=609)

2020

2018

2016

24

HOMEOWNER ATTITUDES TOWARDS BATTERY POWERED OPE

7%

11%

11%

13%

13%

29%

Expensive/price/other was cheaper

Didn't find one I liked

Prefer other power source/ other power…

Don't want to charge/ remember to charge the…

Amount of power

Battery life/would not hold charge

21%17%

27%

17% 19%

27%

14%

25%18% 17%

24%

12%

27%20% 18%

1 2 3 4 5

2016 2018 2020

25

NON-BATTERY PURCHASERS: CONSIDERATION OF BATTERY OPE

Q14. How much did you consider battery powered equipment? (2020=155, 2018=216)Q15. Why was battery powered outdoor power equipment not much of a consideration? (2020=55, 2018=89)Q16. You considered battery powered, so why did you NOT purchase battery powered? (2020=100, 2018=127)

?

Seriously consideredNever considered

Why Not Considered: 2020

13%

12%

16%

20%

30%

Prefer other power source/ other power source…

Don't want to charge/ remember to charge the…

Amount of power

Battery life/would not hold charge

Expensive/price/other was cheaper

Why Considered, But Didn’t Purchase: 2020

2018: 33%

18%

9%

8%

6%

2018: 27%

27%

16%

9%

8%

2020 Mean – 2.97

0%

26

NON-BATTERY PURCHASERS: REQUIREMENTS FOR CONSIDERATION OF BATTERY POWERED OPE

Q17. What would manufacturers of battery powered equipment, such as trimmers, blowers, and other equipment, have to do before you would consider using such equipment? (n=155)?

Age:22-36 –15%37-51 – 23%52-70 – 24%

Age:22-36 – 14%37-51 – 21%52-70 – 18%

Age:22-36 – 31%37-51 – 29%52-70 – 22%

Age:22-36 – 25%37-51 – 13%52-70 – 12%

Age:22-36 – 15%37-51 – 15%52-70 – 26%

*Includes top responses. Totals may exceed 100% due to multiple responses.

42%

19% 18%

3% 2%6%

39%

20%

14%

5%3%

5%

41%

24%

17%

10%

5% 3%

Longer lasting battery Cheaper/ affordable More power Work better/ prove itwill work

Faster charging Include a secondbattery

2016 2018 2020

28

BATTERY POWERED OPE CONCERNS

Q22. When you think of battery powered outdoor power equipment, what would be your 3 biggest concerns? (n=611)Q23. What are the top 5 drawbacks to battery powered outdoor equipment? (n=611)?

Age:22-36 –15%37-51 – 23%52-70 – 24%

Age:22-36 – 14%37-51 – 21%52-70 – 18%

71%

47%

16% 12% 12%

57%

32%

13% 6% 10% 6% 10%

50%33%

13% 13% 10% 9% 7%

Battery life per use/holding a charge

Amount of power Expensive/price Battery no longercharging/ failure

Durability Battery price Charge time

2016 2018 2020

67% 65%56%

44%37% 33% 29%

71% 67%60%

38% 38% 34% 29%

Batteries don't last longenough to finish the jobs

Not enough power Batteries are tooexpensive

Hassle to charge batteries Short machine life Less durable Too expensive

2018 2020

UNAIDED

AIDED

*Includes top responses. Totals may exceed 100% due to multiple responses. Q23 not asked in 2016.

29

Boomers are about 10-20% more concerned about battery life than younger generations.

Men are more concerned with power than Women.

30

BATTERY POWERED OPE BENEFITS

Q20. What are the 3 biggest benefits of using battery powered outdoor power equipment? (n=611)Q21. What are the top 5 benefits of battery powered outdoor equipment over gas? (n=611)?

Age:22-36 –15%37-51 – 23%52-70 – 24%

Age:22-36 – 14%37-51 – 21%52-70 – 18%

*Includes top responses. Totals may exceed 100% due to multiple responses. Q21 not asked in 2016.

33% 36%

7%

17% 15%

5% 6% 3% 1% 1%

36% 39%

12%15% 16% 16%

12% 10%3% 5%

32% 29%24%

19% 18% 15% 14% 14%9% 8%

No gas/ no gas tostore/ no gas to buy

Cordless/ noproblems with cord

Ease of use/easy tostart

Portable/ freedomto move

Environmentallyfriendly/ less

pollution

Lightweight Quieter Price/ cheaper Rechargable Easier to maintain

2016 2018 2020

UNAIDED

50% 48% 47%42% 40% 41% 39%

51%

17% 15% 18%

46% 45% 45% 41% 41% 41% 40% 37%32%

22%15% 14%

No oil to change Easier to start Environmentallyfriendly

Less messy thangas

Lowermaintenance

Lighter weightthan gas

Quieteroperation than

gas

Exhaust-free Can switchbattery with

otherequipment

Easier to service More reliablethan gas

Can be usedinside

2018 2020

AIDED

*New for 2020

32

As in 2016 and 2018: Older, Female, Light DIYers see “Cordless/No cord issues” as more important than other groups in 2020.

Environmentally Friendly and Less Mess also resonated more with Women.

33

OPE ATTITUDES

Q24. How much do you agree or disagree with each of the following statements? (n=611)?

Age:22-36 –15%37-51 – 23%52-70 – 24%

Age:22-36 – 14%37-51 – 21%52-70 – 18%

9%

13%

15%

28%

23%

14%

16%

19%

27%

50%

41%

42%

49%

54%

41%

49%

61%

59%

57%

57%

36%

49%

49%

39%

32%

32%

29%

26%

25%

25%

16%

15%

10%

0% 100%

Being environmentally friendly is very important to me

Gas will always be more powerful than battery

Gas powered outdoor equipment can last a lifetime

Battery powered outdoor equipment can last a lifetime

Gas powered outdoor equipment will be obsolete in 10-20 years

Battery powered outdoor equipment is too expensive

Battery powered outdoor equipment is just as good as gas powered

I know a lot about battery powered outdoor equipment

Battery performs better than gas powered outdoor equipment

I know nothing about battery powered outdoor equipment

Battery powered outdoor equipment is poor quality

Bottom 3 Middle Top 3

1 2 3 4 5 6 7 8 9 10

Completely Disagree Completely Agree 2020MeanRating

7.09

6.47

6.21

5.23

5.76

6.00

5.85

5.78

4.92

4.11

4.23

Gen Y and Gen X rated being environmentally friendly higher than Boomers.

Heavy DIYers more strongly agreed that gas will always be more powerful than battery.

34

GAS AND BATTERY PERFORMANCE RATINGS SUMMARY

Q30. How important were each of the following when you made your recent outdoor power equipment purchase or when deciding which outdoor power equipment product to purchase? (n=611)Q31A. With 1 being “Extremely poorly” and 10 being “Extremely well,” how well do you think gas powered outdoor equipment performs on each of the following? (n=611)Q31B. With 1 being “Extremely poorly” and 10 being “Extremely well,” how well do you think battery powered outdoor equipment performs on each of the following? (n=611)

?

1.1

-0.5-0.5

0.9

0.5

1.0

0.5

0.0

0.20.4

0.6

-0.8

0.4

1.1

-0.8 -0.8

1.11.0 1.0

0.7

-0.1 0.0 -0.1

0.5

-1.1

0.5

Performance- does its job

well

Reliability -starts up

every time

Easy to use Durable -holds up to

harshtreatment

Long lifetimeof product

Speed - doesthe jobquickly

Competitiveprice

Easy torepair/service

Warranty Variousfeatures/

adjustments

Well-knownbrand name

Innovativeproduct

Lowest price

Perception Gap – Gas is Better

Perception Gap – Battery is Better

2018

2020

2018

2020

Least ImportantMost Important

1.1

-0.8 -0.8

1.11.0 1.0

0.7

-0.1

-1.1

0.5

Performance Reliability Easy to use Durable Long lifetime ofproduct

Speed Competitiveprice

Easy torepair/service

Innovativeproduct

Lowest price

35

How well does Gas Powered and Battery Powered outdoor equipment perform?

Q30. How important were each of the following when you made your recent outdoor power equipment purchase or when deciding which outdoor power equipment product to purchase? (n=611)Q31A. With 1 being “Extremely poorly” and 10 being “Extremely well,” how well do you think gas powered outdoor equipment performs on each of the following? (n=611)Q31B. With 1 being “Extremely poorly” and 10 being “Extremely well,” how well do you think battery powered outdoor equipment performs on each of the following? (n=611)

?



Source: The Farnsworth Group. 2020 Gas vs. Battery OPE Study.

36

BATTERY OR GAS PREFERENCE – ALL THINGS EQUAL

Q25. If battery powered outdoor equipment and gas powered equipment had the exact same brand, specs, price, and performance, which would you prefer? (n=611)Q26. With all things equal, brand, spec, price, performance...you selected battery over gas. Why? (n=404)Q27. With all things equal, brand, spec, price, performance...you selected gas over battery. Why? (n=134)

?*Includes top responses. Totals may exceed 100% due to multiple responses.

20%

4%

23%

6%

30%

14%

18%

10%

24%

22%

13%

12%

More power

Lasts longer/batteries don't las t as long

Prefer/more familiar with other options

Reliability

29%

16%

20%

7%

26%

12%

20%

10%

30%

22%

16%

12%

Better for the environment

Ease of use/easier to start

Don't have to buy gas or oil/no gas

Easier to maintain/don't have to do upkeepon an engine

201620182020

32% 28%

14% 15% 11%

32% 30%

13% 15% 10%

39%27%

12% 12% 10%

Battery over gas withoutquestion

Battery over gas, but I’d have to think about it

Not sure Gas over battery, but I’d have to think about it

Gas over battery withoutquestion

BATTERY*

GAS*

40

Boomers rated the reliability of battery-powered equipment higher than both Gen X and Gen Y. And nearly half would choose Battery over Gas ‘without question’.

Gen Y and Gen X view Environmentally Friendly as more important than do Boomers.

41

LANDSCAPERS

What share of OPE is battery powered?

Why did they purchase, not purchase battery powered OPE?

What are the perceived benefits and drawbacks of battery powered OPE?

What are their future expectations of using battery powered OPE?

How does it compare to 2016?*

*2016 Landscapers (n=40) were interviewed over the phone. In 2018 and 2020 Landscapers were interviewed online (2018=118, 2020=102). Results may vary due to sample size and methodology.

42

GAS VS BATTERY OPE PURCHASES IN PAST YEAR

Q9. What percentage of OPE purchased in the last 12 months is gas powered and what percent is battery powered? (n=102)?

79%

21%

2018

73%

27%

2020

Gas Battery

43

AVERAGE FLEET MIX OF BATTERY VS GAS OPE

Q10. What percent of ALL your company’s outdoor power equipment is battery powered? (n=102)Q11. (If “None” at Q10) Why does your company NOT have any battery powered outdoor equipment? (n=24)?

31%

10%

18%

13%

10%

13%

29%

29%

17%

13%

13%

8%

Does not last as long

Power not as good

Have to recharge/wait to recharge

Price

Personal preference

Not as good/gas is better

*Includes top responses. Totals may exceed 100% due to multiple responses. Question not asked in 2016.

72%

28%

69%

31%

Gas Battery

2018

2020

Reasons for not having any battery OPE(if battery = 0%)

33%

33%

17%

0%

0%

17%

11%

6%

22%

11%

Price

Doesn't last as long/has to be charged

Retiring soon/business slowing down

Less powerful/not strong enough

Gas works better

10% 13%

30%23% 24%

1%7%

15%

47%

31%

Much less Somewhat less Same amount Somewhat more Much more

2018 2020

44

BATTERY OPE PURCHASES

Q12. (If purchase battery at Q10) Is your company buying more BATTERY powered equipment in the last year compared to 2 or 3 years ago? (n=75)Q14. Why is your company buying less BATTERY powered equipment? (n=6)Q13. Why is your company buying more BATTERY powered equipment? (n=58)

?

Purchasing morePurchasing less

Age:22-36 –15%37-51 – 23%52-70 – 24%

Age:22-36 – 31%37-51 – 29%52-70 – 22%

Age:22-36 – 25%37-51 – 13%52-70 – 12%

Age:22-36 – 15%37-51 – 15%52-70 – 26%

Why less?22%

11%

14%

3%

11%

11%

24%

21%

16%

10%

10%

10%

Environmentally friendly/clean air

Saves money on gas

Cheaper

Better quality

Easy to use

Faster/efficient

2018

2020

Why more?


45

LANDSCAPER ATTITUDES AND OPINIONS ON BATTERY POWERED OPE

47

DRAWBACKS AND BENEFITS OF BATTERY POWERED OPE

Q19. What are the top 5 benefits of battery powered outdoor equipment over gas? Select up to 5. (n=102)Q21. What are the top 5 drawbacks to battery powered outdoor equipment? (n=102)?

Age:22-36 –15%37-51 – 23%52-70 – 24%

Age:22-36 – 14%37-51 – 21%52-70 – 18%


50%

36% 32%38% 38% 40%

45% 45% 42% 41% 40% 39%

Environmentallyfriendly

Exhaust-free Quieteroperation than

gas

Lighter weightthan gas

Easier to start Less messy thangas

64% 63%

37%48%

43%

61%52%

44% 41% 39%

Batteries don’t last long enough to finish the job

Not enough power Less durable Hassle to chargebatteries

Batter ies are tooexpensive

2018 2020

DRAWBACKS – aided responses

BENEFITS – aided responses

Battery Life / Dead Batteries

Power

2020 DRAWBACKSunaided responses

32%

60%

Age:22-36 –15%37-51 – 23%52-70 – 24%

Cheaper/ Fuel Savings, No Gas

Lightweight

2020 BENEFITSunaided responses

18%

51%

49

GAS AND BATTERY PERFORMANCE RATINGS COMPARISON

Q26. How important are each of the following when deciding which outdoor power equipment product to purchase? (n=XX)Q27. With 1 being “Extremely poorly” and 10 being “Extremely well,” how well do you think gas powered outdoor equipment performs on each of the following? (n=XX)Q27. With 1 being “Extremely poorly” and 10 being “Extremely well,” how well do you think battery powered outdoor equipment performs on each of the following? (n=XX)

?

-0.45

1.100.94

-0.53

-0.03

0.48

0.95

0.45

0.230.40

0.64

-0.76

0.39

0.22

0.96

1.29

1.09

-0.13

0.49

1.11

0.19

0.490.42

0.98

-0.35

0.04

Reliability -starts up

every time

Performance- does its job

well

Durable -holds up to

harshtreatment

Long lifetimeof product

Easy to use Easy torepair/service

Speed - doesthe jobquickly

Warranty Variousfeatures/

adjustments

Competitiveprice

Well-knownbrand name

Innovativeproduct

Lowest price

Question not asked in 2016.



2020

2018

Least ImportantMost Important

2020

2018

2020

2018

2020

2018

2020

2018

2020

2018

Pros who said they were likely to use battery power rated battery higher in every aspect.

Why gas?

19%

14%

19%

8%

15%

29%

21%

18%

18%

11%

More power

Performance

Personal preference/familiarity

Runs longer

Reliability

15%21%

9%

24%

32%27%

17%14%20%21%

Gas over battery withoutquestion

Gas over battery, but I'd haveto think about it

Not sureBattery over gas, but I'd haveto think about it

Battery over gas withoutquestion

50

BATTERY OR GAS PREFERENCE – ALL THINGS EQUAL

Q22. If battery powered outdoor equipment and gas powered outdoor equipment had the exact same brand, specs, price and performance, which would you prefer? (n=102)Q23. With all things equal, brand, spec, price, performance...you selected battery over gas. Why? (n=43)Q23. With all things equal, brand, spec, price, performance...you selected gas over battery. Why? (n=28)

?

Why battery?


GAS*

BATTERY*

18%

4%

10%

4%

10%

14%

23%

14%

14%

14%

12%

12%

Environmentally friendly

Cleaner/less mess

Easier to use

Convenient

Don't have to buy/haul gas

Lightweight

20182020

33%

8% 13%

33%

15%11% 13% 15%28% 33%

11% 5% 16% 21%

48%

Very Unlikely Somewhat Unlikely Neither Likely nor Unlikely Somewhat Likely Extremely Likely

2016 2018 2020

52

LIKELIHOOD TO PURCHASE BATTERY OPE IN 5 YEARS

Q29. How likely is your company to purchase battery powered outdoor power equipment in the next 5 years? (n=102)Q30. Why do you say very unlikely or somewhat unlikely? (n=16)Q30. Why do you say neither likely nor unlikely? (n=16)Q30. Why do you say somewhat likely or extremely likely? (n=70)

? *Includes top responses. Totals may exceed 100% due to multiple responses.

31%

19%

19%

6%

Personal taste/preference/usewhat we use

Power reasons

If battery life is better

Durability reasons

16%

13%

10%

9%

9%

Environmentally friendly

They are improving/if they keep improving

Personal taste/preference/use what we use

I will use it/need them/will purchase

Ease of use

Why do you say…? (2020)Unlikely? Likely?

56

Firms with less than $750K in revenue were more likely to cite “quieter operation” and “lighter weight” as benefits of battery. However, they were more likely to cite battery expense as a deterrent.

Pros with more experience mentioned issues with battery longevity more than pros with less experience.

Unlike prior year, small AND large firms are now engaging with battery at comparable levels.

57

REMOTE-CONTROLLED AND ROBOTIC MOWER EXPERIENCE

How familiar are you with robotic mowers?

58

ROBOTIC MOWER FAMILIARITY

Q36. How familiar are you with robotic mowers? (n=611)?

7%

38%

56%

10%

40%

50%

Very familiar

Somewhat familiar

Not at all familiar

2018 2020

Heavy DIYers and younger generations are more familiar with robotic mowers.

14%

24%

10%

35%

55%

Very familiar

Somewhat familiar

Not at all familiar

2018 2020

6%

94%

6%

94%

6%

94%

3%

97%

59

ROBOTIC MOWER OWNERSHIP

? *Question not asked in 2016.Homeowners - Q35. Do you have a robotic mower? (n=611)Landscapers - Q36. Does your company use or own any robotic mowers? (n=102)

Ownership for larger companies increases to 20%.

More men than women own a robotic mower.

2020

2018

2020

2018

60

REMOTE-CONTROLLED MOWER OWNERSHIP

Q35. Does your company own or use any remote-controlled mowers? (n=102)?

9%

92%

Yes

No

Question not asked in 2016.

201813%

87%

2020

61

CONCLUSIONS: So What?

Increased spending, increased product purchases – COVID may be the catalyst for an increase in purchases across certain categories. There is a shift in disposable income, intent for lawn & garden projects. What are your customers buying, why and where are they going?

Battery concerns continue to decline, though still remain – Both DIYers and Landscapers are becoming less concerned about negative factors of battery, particularly power concerns. However, battery run time continues to be the biggest concern. Understand what your customers expect to inform your product development and communications.

Gas perceptions remain strong – Boomers, Heavy DIYers and smaller Landscaping firms have stronger perceptions that gas will always be better. Younger DIYers, Females and larger Landscaping firms see more benefits with features associated with battery. Who is your target, what product requirements do they have, how must you communicate?

Performance hurdles remain for battery – Gas has better performance perceptions than battery. However, other benefits and the importance of those benefits can help to offset performance perceptions. Despite questions about performance, battery purchase intent is increasing. Determine the importance hierarchy of features to know what is needed to increase adoption.

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OPEI - Battery v Gas Presentation - Webflow

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Transcript of OPEI - Battery v Gas Presentation - Webflow