Newsletter 6.0.pdf - SeedWorks
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Transcript of Newsletter 6.0.pdf - SeedWorks
VisionMarket Leadership in core crops by 2025
GoalTurnover of over Rs. 650 Cr. by FY 23
Provide superior seed solu�ons by harnessing technology
and innova�on to create value for all stakeholders in a sustainable manner
Mission
CEO’S SPEAK
Gree�ngs and hope all of you are doing good and staying safe. We are almost nine months into the
Pandemic and have completed Kharif season for field crops while Vegetable crops being a yearlong
business is ongoing alongside Mustard. Thank you again for all your efforts, commitment, and
determina�on in ensuring seed availability to the farmer, farm advisory as required and engaging the
business partners to further our business despite adverse and unprecedented situa�ons. We have
done well to adjust to the new normal by reskilling ourselves, learning new ways of managing the
business and engaging with all the stakeholders.
Thanks again for your resilience, determina�on, and commitment in successfully adjus�ng to the new
normal. SAFETY at Seed Works con�nues to be our top priority, and we have ensured to provide all the
help and support required to employees and their family members impacted by the Pandemic. By
God's grace and given the safety protocols, reported cases in our company at the �me of wri�ng the
report is 24( 9 Employees and 15 family members), All of them are cured and resumed work.
Congratula�ons on making SeedWorks India's great mid-sized workplaces 2020 and Great place to
work for the 2nd consecu�ve �me (Jul 2020-Jun 2021). Thank you for your contribu�ons and proud
and privileged to be part of this great Team.
We had a tough year so far as business is concerned recording muted growth in Kharif-2020 across key
crops of Co�on, Hybrid Rice and Pearl Millet. Philippines business in on track to deliver an excep�onal
performance recording revenue achievement excess of budgets and significant upside in profitability.
India Vegetable business con�nues to demonstrate profitable growth over last year same period, and
if the momentum con�nues it will be in striking distance of achieving the Targeted profitability goal.
The sales teams across the crops have done an excellent job in fast tracking collec�ons, and this has
helped us immensely in managing our cashflows. Fixed cost management across the company was
handled well by all the func�ons, and I would like to Thank each one of you for your help and support.
New product introduc�ons in Hybrid Rice (US 362/ US380) and Co�on (US 4753) were appropriated in
the targeted markets as planned. Vegetable business is introducing mul�ple new products mee�ng
different requirements of the farmers across geographies and crops throughout the Year. The Team is
confident of scale up and large-scale farmer acceptance given the posi�ve feedback in trials and
demonstra�ons.
Social media was leveraged sufficiently by the marke�ng Teams in delivering our communica�on to
the stakeholders, and Digital mediums were put to maximum use by every employee across the
company including Virtual crop tours for evalua�ng exis�ng and new products.A beginning has been
made in developing an understanding and working on business models with Alternate channels,
expanding reach and penetra�on with strategic �e-ups, thereby improving our Germplasm footprint.
We have learnt a lot of lessons as we were naviga�ng the crisis caused by Pandemic and we will have
to put to prac�se many of these learnings as we start working on calibra�ng the business model as
appropriate for the coming years.
However, there are many other aspects which we need to reflect as Individuals and collec�vely as
Team to ensure that we con�nue to drive sustainable growth in terms of revenue and profitability. The
key focus areas for delibera�ons as we start planning for FY-22 are a) Strengthening Internal
communica�on (Open, Con�nuous and Timely communica�on) among all of us. b) Collabora�on and
Teamwork c) Execu�on excellence/efficiency d) Strengthening Quan�ta�ve consumer evidence (Data
Driven and evidence-based decision making) e) Forecas�ng accuracy (Across the company) f) Process
adherence or flagging up issues when there are process devia�ons g) Managerial judgement h)
Por�olio choices and Ra�onaliza�on of Geographies/Segments/Crops (In case of Vegetables). I)
Value added products. J) Cost Op�miza�on/Reduce waste k) Customer centricity (Building Trust with
Farmer/Trade) l) Outreach and Advocacy.
Our efforts in reskilling and training our Team members con�nues despite the Pandemic, MOOC is
launched companywide for all the Team members, and I would request all of you to par�cipate and
take advantage of this opportunity. Refresher training in Corporate Governance is being executed
with the help of an outside consultant. As an organiza�on we con�nue to demonstrate promo�ng
internal talent and offering growth opportuni�es to poten�al team members ahead of �me. We
endeavour to make them successful and give them all the support to succeed in their new roles. It is a
two-way process, and we expect each one of you also to put in the required efforts to posi�on yourself
for the opportuni�es.
We have embarked on our ESG journey given our commitment of being mindful to the environment
and society in which we are opera�ng. Board approved our ESG Roadmap, and happy to inform you
that we have accomplished the 100Day plan.
We are commi�ed to posi�on SeedWorks as a forward looking science company with high
Governance standards and mindful of environment and society, To that extent investment in
Technologies, Market expansion(New Opportuni�es) and Infrastructure to build responsible and
sustainable business prac�ces would con�nue and all guided by the RIGHT WAY. Good luck. Stay Safe.
MEET OUR NEW PARTNERSGEF Partners pick up a minority stake in SeedWorks Interna�onal Private Ltd from True North. The transac�on was completed in the 1st week of September 2020. GEF Capital Partners is a private equity fund manager focused on making investments in companies that promote resource efficiency and that are building a more sustainable future. With opera�ons in the United States, Brazil, and India, GEF Capital works with its investment and por�olio company partners to bring capital as well as strategic and opera�onal exper�se to businesses that promote the efficient use of scarce natural resources. By enabling clean energy, sustainable agriculture, efficient transporta�on, and improving energy & resource efficiency, GEF Capital seeks to invest capital in ways that deliver both private equity risk-adjusted returns and posi�ve environmental outcomes.
Mr. Sridhar Narayan is our new Board of Director. He is a Founding Partner of GEF Capital Partners and co-head of the South Asia investment prac�ce. He is based in Mumbai, India where he focuses on middle market growth equity opportuni�es in South Asia. Mr. Narayan joined Global Environment Fund as a Managing Director in 2012 before founding GEF Capital Partners in 2018. While at Global Environment Fund, Mr. Narayan was involved in investments in renewable energy and energy efficiency related businesses. He was also responsible for providing overall guidance to the South Asia investment program of Global Environment Fund. Mr. Narayan has over 25 years of experience inves�ng in Indian public and private markets.
Srikrishna Dwaram, Partner, True North“SeedWorks strong R&D focus and highly mo�vated management team has posi�oned the Company to become one of the most admired plant science companies in India and select South East Asian markets. Post this transac�on, with GEF as an addi�onal partner; we believe SeedWorks will con�nue its journey of delivering outstanding products to delight its customers.”
Venkatram Vasantavada, MD & CEO “SeedWorks made tremendous progress in terms of Market Presence, Market and Por�olio expansion in the course of our partnership with True North over the last four years. Investments in Research, Infrastructure, People and New technologies was encouraged and enabled by True North helping us to build a strong founda�on for future growth. We are looking forward to working with GEF Partners and learn from them to build businesses while also catalysing posi�ve environmental impact.”
LeadersSpeak
PANGAA'21SeedWorks Interna�onal Private Ltd (SeedWorks) is a story of David & Goliath, and We are par�cipa�ng in crops which are mature and evolved with firmly entrenched compe��on from leading MNC’s and Domes�c companies. The only way we can con�nue growing and expanding our farmer base is MARKET SHARE gains or in some cases crea�ng NEW SEGMENTS by way of POSITIONING, our offerings be�er/Developing NEW MARKETS.
If we con�nue with an approach which the Industry is following, we will have INCREMENTAL GAINS and not SUBSTANTIAL GAINS which we are expec�ng. As a company, we felt there is a need to change our mindset and not get overwhelmed with compe��on and their scale. Hence we dream big and come out of the Fear of Failure. The Theme for the current year and the word “PANGAA” would amply jus�fy it.
We are inspiring, encouraging and mo�va�ng our Teams to take PANGAA in their areas of work. All of us know that outcomes of PANGAA can be either way, but the fact that we are ready to take it is the first step. We also have demonstrated success for the past three years when we have taken bold calls, and Tes�mony is the numbers.
Some of the cri�cal aspects of FY21 planning:• Accelera�ng or equivalent- We need to accelerate in parameters of Revenue/Profitability/Enablers to stay the course• Data/Digitaliza�on or equivalent- We have to take the Next Steps and demonstrate the usage of Data in decision making• Efficiency/Speed- Efficiency and speed are essen�al in terms of cost and asset usage with the speed of decision making
Sr. no Func�ons
S & M (FC)
12345
VC67
Research89
10
SCM111213
HR14
15
16
17
Finance
18 Digital
QC
GARA
Philippines
Iden�fied PANGAAScaling up Pearl Millet (Rainy and Summer)OPV ramp up in MustardHybrid Rice- New Product LaunchCo�on- 3 Million Target (Aspira�onal Pangaa to target)Sales efficiency & Customer connect improvementIn House product launchINR 50Cr Revenue ambi�onCo�on- GMS before �melineHybrid Rice- Defensive traitsPearl Millet- In house products-Speed to marketLarge scale loca�on diversifica�on--% to produc�on.Produc�on success in Pearl Millet 4311 and Mustard HybridsNew processing facili�es and Cost efficiencyESG,GPTW-New BenchmarksEmployee Engagement/L&D—New approaches
Speed of resolu�on- Informa�on requests; Legal Correspondence; Sourcing turnaround; Admin support; Support to Vendors and Customers.
Best in class in terms of Governance- Corporate Governance including ESG;Right Way of Business Unqualified Statutory Audit Opinions.
Project Sprout- Due Diligence (Finance and Legal)Closing Formali�es/Procedures (SPA, Share transfer, etc.)
Leveraging Data in decision making and launching of in house products
Project Unique and ISTA cer�fica�on Outreach and Advocacy
Consolida�on and Sustainable growth in Hybrid Rice
19
20
21
The fearless US have decided to turn impossible into possible while demonstra�ng the endless passion within us to make things happen. We are taking PANGAA with the compe��on, PANGAA se�ng new benchmarks (Pushing the bar higher) and PANGAA in redefining and challenging the status quo.
India’s Great Mid-Size Workplaces 2020 India’s Great Place To Work 2020
Congratulations!
At SeedWorks we believe and con�nue to demonstrate the 3 aspects of our culture - Openness &
Transparency, Collabora�on & Team Work and Data driven decision making. This integrated with our
commitment to Right Way of working and championing SAFETY at work place makes us a unique organiza�on
in our space.
Thank You!
ACHIEVEMENTS
The awarding organiza�on, Great Place to Work® Ins�tute, is the ‘Global Authority’ for crea�ng, sustaining TMand iden�fying High-Trust, High-Performance Culture . Considered the ‘Gold Standard’ in Workplace
Culture Assessment, Great Place to Work® iden�fies Best Workplaces solely on the basis of Employee Feedback and quality of People Prac�ces in an organiza�on. No jury or individual can influence the results of the assessment.
With immense pleasure and pride, I am glad to inform you that our company has been iden�fied among India’s Great Mid-size Workplaces 2020 by the Great Place to Work® Ins�tute. We are ranked 24th among India’s Great Mid-size Workplaces 2020. More than 1000 organiza�ons applied for this assessment and only the best made it to India’s 50 Great Mid-size Workplaces 2020. Our company has met the criteria of gold standards and earned this recogni�on for crea�ng a Great Place to Work for all the employees, second �me in a row from JUL 2020-JUN 2021 and has excelled on the 5
TMdimensions of building a High-Trust, High-Performance Culture – Credibility, Respect, Fairness, Pride and Camaraderie. The study represents the voice of more than 2.1 Million employees across 21+ industries.
VEGETABLE BUSINESS UPDATES
thBudget mee�ng FY 2020-21 of SeedWorks Vegetable Crops team under theme Conflux 2021 was held on 7 th
and 8 of April 2020 virtually. This first edi�on of virtual budget mee�ng was conducted in presence of Mr.
Venkatram Vasantavada (MD&CEO), Mr. Rajan Narayanan (CFO), Mr. Ajay Juneja (Business Head – Vegetable
Crops), Mr. Ghanshyam Chandra Singh (Vice President – HR) and Mr. Pulkit Mi�al (Associate Vice President –
Digital Transforma�on).
The key agenda of the discussions were to bring in alignment in all P's of business – Product, People, Place,
Policy, Process and Partner. Par�cipants presented the budget for financial year 2020-21 with undiminished
ardor s�cking to the commitment to drive goals listed under Project Conflux 2021. Detailed in-depth analysis
and subsequent discussions helped team to build up the best scenario in line with the Individual, Business &
Company Goals for the FY.
The unprecedented situa�on that emerged due to COVID-19 forced us to go virtually this year. However, being
within the limita�ons in this front, all stakeholders assured a fervent commitment to complete the goals
aligned & agreed upon.
Let Con�lux2021-BudgetMeetingFY2020-21US
Image: -Conflux 2021- SW VC Budget mee�ng for FY 2020-21
The COVID-19 pandemic hampered the tradi�onal mode of promo�onal ac�vi�es. And, we had to find a way
to reach out to specific target group in a new and effec�ve way!
With ongoing seasons of various crops, a perfect answer to this challenging uncertainty was by the forma�on
of ASHA group and project designed under the same name.
Theme of this project was to hand over hope to one another with a digital twist. ASHA group was all about
bringing in rays of hope amongst team, channel, and consumers digitally.The project aimed at connec�ng to
target group via digital mode,making effec�ve use of database available at our end.
The campaign was flagged off with region-specific COVID-19 awareness video along with product
promo�ons. This was followed by a series of region-specific tes�monial videos & product promo�onal videos
(informa�onal and animated) in respec�ve regional languages. Team communicated the features,
advantages, and benefits of each product in crea�ve and informa�ve manner to imprint the brand in the
minds of target group. The video phase was followed by effec�ve rounds of IVR calls. Cherry on the top was
the fact that Project Asha was completely an in-house ini�a�ve led under the auspices of Mr. Ajay Juneja
(Business Head – VC) s�cking to all SOP and brand guidelines. Asha team received good response for all the
ini�a�ves towards suppor�ng field team to maintain and expand our brand presence in key geographies
irrespec�ve of the challenges popped up.
ProjectASHA-AllAboutHope!
Image: - Series of ini�a�ves under Project ASHA
Sales and Marke�ng Team collaborated to conduct value pricing module to fix up the prices for FY 2020-21.
Value pricing module of each product was presented by Crop Manager followed by discussions, agreements, th
and alignments. First discussion was held virtually on 14 April 2020 and second edi�on for next set of thproducts was held on 06 August 2020. The exercise proved beneficial to set up the prices collabora�vely and
effec�vely in line with the values we offer.
ValuePricingModuleFY2020-21
SeedWorks Interna�onal Pvt. Ltd. (VC) par�cipated in a virtual meet up with key FPC's during June – July 2020.
Mee�ng successfully introduced SeedWorks – Mission, Vision, Goal, Purpose, Business and Values to FPC's,
and helped to understand their requirements / gap areas to extend support. US
Pla�orm was perfect for both prospec�ve partners to understand the opportuni�es of ac�ve and winning
collabora�on. More than 100 FPCs' across Tamil Nadu, Karnataka, Madhya Pradesh, Rajasthan, Maharashtra,
Andhra Pradesh and Telangana par�cipated in the meet up held via digital mode.
SeedWorksVCmeetingFPO's
Image: - Glimpses of virtual SeedWorks FPO Meet
Con�lux2021:Q1ReviewandPreviewMeetingth thDigital edi�on of Quarter 1 Review & Preview mee�ng of SW VC was held on 7 and 8 July 2020. The mee�ng
was held in the presence of Mr. Venkatram Vasantavada (MD&CEO), Mr. Rajan Narayanan (CFO), Mr. Ajay Juneja (Business Head – Vegetable Crops), Mr. Ghanshyam Chandra Singh (Vice President – HR) and Mr. Pulkit Mi�al (Associate Vice President-Digital Transforma�on).Two days of frui�ul discussions were targeted to review the progress of Conflux 2021 goals and plan a way forward for upcoming quarters. This mee�ng was a great virtual pla�orm for the whole team to come together, share the Q1 experiences under new circumstances, discuss on challenges and iden�fy opportuni�es in those challenges to pursue the goals aligned upon. By the end of the mee�ng, each par�cipant reiterated the commitments, which were made towards overcoming barriers and building bridges to achieve the CONFLUX 2021 goals.
Image: - Conflux 2021 – SW VC Quarter 1 Review & Preview Mee�ng
SeedWorks under brand US Agriseeds is commi�ed towards delivering unique add-value products to the farming community. In line with this commitment, we have launched 7 products in Bi�er Gourd, Bo�le Gourd, Okra & Tomato. These new addi�ons are in sync with the changing consumer requirements and market trends.
NewlaunchesinSeedWorksVegetableProductPortfolio
Be it round shaped bo�le gourd or the dwarf okra with heavy branching, the underlined formulae of value addi�on remain same across the product por�olio. Further, new products will help us to imprint the posi�ve brand name in the minds of the target group. Special kudos to our Marke�ng team for designing the product transi�on smoothly, TD team for the data support and sales team for showcasing new products in ground, the most effec�ve way possible! A great display of teamwork!
Crop Product
Bi�er Gourd
Bo�le Gourd
Okra
Tomato
SW SW 824, 826
SW SW908, 909
SW SW012, 017
SW 1509
Image: - New products launched in Vegetable Crops in FY 2020-21
SummerProjectonPrerakEffectiveness
Prerak being brand ambassadors for our brand, it was quintessen�al to understand the effec�veness of Preraks on
board. We designed a summer project for this task and assigned two interns from IRMA, Anand for driving the survey.
Project was curated to measure the Prerak effec�veness under Awareness, Usership, Influence, Engagement and
Expecta�on to achieve a 360-degree understanding of the program.
The 45-day project was in virtual mode considering the pandemic situa�on. We touched upon 21 Prerak farmers per
intern each day and covered 1395 samples across 16 states and 150 districts. Project was helmed by Ajay Juneja,
Business Head – Vegetable Crops and interns were mentored by respec�ve Crop Manager.
This project proved to be a great example of close kni�ed collabora�on and co-ordina�on between Interns, Marke�ng
team and Sales Team, as together they ensured quality findings in the sample size covered. thKey findings of the project shared on 10 August 2020, helped our team to understand the gaps and gains of Prerak
program in each state. Team received a clarity on the measures to be taken up to fill the gaps and enhance the gains. The
project also aided in structuring the crop wise marke�ng ini�a�ves via Prerak in the most effec�ve manner.
Image: - Summer Project on Prerak effec�veness
thCrop Okra Workshop was held on 11 of August 2020. The virtual mee�ng was held in the presence of Mr. Venkatram
Vasantavada (MD&CEO), Mr. Ajay Juneja (Business Head – Vegetable Crops) and Mr. Ghanshyam Chandra Singh (Vice
President – HR). Workshop had cross func�onal collabora�on with the par�cipa�on of Crop Manager, Sales Regional
managers, TD Managers & Okra Breeding team.
In the workshop, team iden�fied current set of challenges, opportuni�es in hand and defined the crop strategy for 1+2
years. During the workshop, we completed Okra DISHA presenta�on and & so� launch. Team SW SW 012 017
commi�ed to work together to drive the strategy under a pre-defined task planner.
OkraWorkshop:De�iningCropStrategyandTaskPlanner
Image: - Team during Virtual Okra Workshop
thTD Workshop for Vegetable Crops was held on 24 May 2020, virtually. Key agenda for the virtual workshop
was to bring in high level alignment amongst TD & Marke�ng to drive the defined goals for FY 2020-21. In the
workshop, we fixed up all key TD relevant elements - Checks, Data Points, Hot Spots, DISHA schedule, DRISHTI
planner in line with the crop dic�onary.
TD team successfully conducted major ini�a�ves virtually in Q1 & Q2 of FY 2020-21. TD team conducted 32
crop trainings, 53 CID's and 4 DISHA presenta�ons in virtual mode. En�re Crop team for the respec�ve crop
par�cipated in CID and DISHA. All the ac�vi�es were SOP driven, systema�c and effec�ve, s�cking to the
larger goal of CONFLUX 2021.
Kudos to TD team for successfully handling the virtual edi�on of TD ac�vi�es!
VegetableTDfunctiongoesVirtual!
Image: - Virtual TD workshop FY 2020-21
Image: - Crop team a�ending Virtual CIDs
SalesEffectivenessDriveinVC
In the midst of Covid-19 crisis, it was challenging for our field team to reach out to farmers. Keeping in mind
the safety and security of front-line staff, we distributed face shields to all field team members for safe
uninterrupted ini�a�ves or rou�ne work. Moreover, we ensured con�nuous to-and-fro communica�on,
highligh�ng the precau�onary measures & extending all necessary help as per need. As part of our Safety
ini�a�ves, we sent a COVID-19 awareness message to all our Farmers/Channel Partners/Employees.
COVID-19 forced us to change the regular mode, how we work with farmers. We were re-routed to reach to
farmers by means of digital ini�a�ves like virtual field days, Prerak farmer field visits, reaching farmers with
the help of our Prerak farmers and IVR calls. Despite the challenges thrown in, our FDO's have done more than
33000 farmer registra�ons along with more than 5000 ac�vi�es and sales team conducted more than 500
Prerak field visits and more than 100 Prerak engagement ac�vi�es.
We conducted a “Sales Training”programme, to support the sales team to work towards the set goals. Key
objec�ve was to mo�vate team to fulfil the set objec�ves & to develop specific skills to perform the assigned
tasks effec�vely. The phase 1 of training program which was undertaken region wise, was completed for 6
teams in first half. In this phase, we covered 112 front end staff virtually. The average �me spent on each
program was approx. 5 hours. This interac�on helped team to align the FDO army in line with the CONFLUX
2021 goals.
Kudos to team for the all the ini�a�ves taken during this challenging situa�on!
Image: - SW VC Sales Effec�veness Drive FY 2020-21
SuperlativeSupplyChain!
Safety First @ SeedWorks - During COVID-19 lockdown,team managed ac�vi�es well with extreme priority being given to people safety. We followed best prac�ces like self-quaran�ne (whenever needed), premises sani�za�on, daily temperature monitoring of all plant employees/ workers, high quality PPE and sani�zers for workers, awareness sessions about Arogya Setu app & social distancing. We even shut down plant opera�ons for more than 2 weeks in April'20 considering people safety. We very proudly confirm that neither a posi�ve case nor the virus-spread happened amongst our COVID warriors as on date.
Respect the rules and SOP of Govt. - All hyper care precau�ons were taken abiding the SOP and regula�ons set by Ministry of Home Affairs, India. Being Agri-industry, which is considered under essen�al commodi�es. We worked with necessary passes and strictly followed the rules of respec�ve Government authority.
Effec�ve Plant Opera�ons - We called up workers from safe villages where there is zero record of COVID cases. In case of any observed condi�on, we refrained those workers from coming to work and were asked to quaran�ne themselves. Our opera�ons team at plant showcased higher degree of responsiveness and accountability in the first half of this FY. Despite of all the challenges on resources front & pandemic scenario, team could bring in 18% increase in packing efficiency with 12% man-days reduc�on. Rota�on of employees with op�on to work from Home or Plant was done, which reflected care and respect. Moreover, plant team helped Branding team for mul�ple co-ordina�ons in the prevailing condi�ons – ideal display of cross func�onal collabora�on virtually!
Effec�ve Logis�cs Management - We explored mul�ple logis�cs op�ons during lockdown period. This helped to serve the market despite of many roadblocks with our regular service providers.
Vendor services for our inputs (OPEX) - Our strategic collabora�ons with the vendors who supply packing materials, pest control services etc., ensured smooth con�nuity of plant opera�ons.
Capex Purchases - Weighing Scales for seamless workflow, Racks for sorted and standardized storage for mul�ple non-seed materials, Chemical Cabinet for isolated storage of seed treatment chemicals conforming to HSE audit ac�on.
Produc�on Delivery - Our Produc�on unit delivered all consignments on �me with >90% germina�on and 100% purity irrespec�ve of the clima�c and COVID-19 challenges.
Great Spirit! Way to go!
Image: - Glimpses from SW VC Supply Chain Ac�vi�es
NewContoursinFieldPromotionLookBook!
The pandemic situa�on forced us to change the complete look of the field promo�onal ac�vi�es. Here are few glimpses
of farmer connect and vendor connect ini�a�ves held by Vegetable Sales Team across regions. Team relied heavily on
aspects of Safety & Crea�vity while showcasing the brand offerings to the end users.
Congratula�ons to en�re VC Sales Team! It is all about “Best Being Dis�nct”.
Notable –VCBranding!US
We successfully circulated the tes�monial videos, product videos and digital leaflets along with our regular promo�onal
materials. IVR calls with a clear purpose-oriented messages helped team to iden�fy the right set of target group to reach
out for. Propor�onate mix of digital and physical brand elements further strengthened our visibility in the market.
Image: - FAB model based SW VC Crea�ves
VC R&D UPDATESCropWiseUpdates
Tomato- Round
Breeding
• 10 hybrids selected for T3 stage
• 53 hybrids selected for T2 stage
Tomato- Oval
New Projects in Tomato
• Selected 253 T1 rainy segment hybrids, 32 T2
hybrids & 6 T3 hybrids
• Selected SMH-2769 & SMH-2887 hybrids for small
scale pre-commercial produc�on
• One indeterminate hybrid SMH-0618 to be given for
PD trial in rainy 2021
Tomato
• Out of 40 F2's, 110 selec�ons are made for further advancement in Tomato round segment• In TOSPO project, BC1F1 seeds are harvested• Dispatched Tomato seedlings to produc�on area for seed produc�on of T4 stage hybrids in Tomato• Parent seed mul�plica�on and pollen extrac�on for tomato are ongoing
• Ini�ated two new projects: “Ty gene pyramiding
in Tomato” and “QTL marker discovery for fruit
firmness in Tomato”
Watermelon• Developed new F1 hybrids and the screening will be done in coming summer season
• Dispatched three T3 hybrids for PD tes�ng
• Icebox Hybrids finalized for PD Tes�ng - WMH-3 (Average Fruit Weight: 3-4 kg, Firmness: Medium, T.S.S- Good),
WMH-9 (Average Fruit Weight: 3-4 kg, Firmness: Hard, T.S.S- High) & WMH-64 (Average Fruit Weight: 4-5 kg,
Firmness: Hard, T.S.S- High)
Bi�er Gourd
• Tested Eight T3 hybrids at Narayangaon• 400 new green short hybrid development is in progress@ Bangalore
Cucumber
• 47 T1 hybrids tes�ng completed in Rainy-2020, at R&D-Sta�on, Bangalore
• 7 T3 and 11 T2 hybrids tes�ng is in progress, at R&D-Sta�on, Bangalore
Hybrid Trial Evalua�on Updates
• T3 Trials: out of 29 hybrids 6 Hybrids have been
selected for T4 Trials (PD Trials)
• T2 Trials: out of 108 Hybrids 5 Hybrids have been
selected for T3 Trials
• T1 Trials: out of 800 Hybrids 136 Hybrids have been
selected for T2 Trials
Hot Pepper Breeding Updates
• CMS Breeding Selec�ons and Pollina�ons Completed
• 300+ Fresh Hybrid crosses have been made
• 500+ Entries of Breeding materials have been
screened for CLCV Virus by ar�ficial inocula�on
method in Green house Breeding selec�ons for Rainy
season has been done
Hot Pepper
Breeding
• T2 and T3 Hybrid trials evalua�on is ongoing in Varanasi sta�on• 300+ T2 hybrids sample seeds has been increased for mul�-loca�on trials• Pathologist Visited Varanasi sta�on for natural screening evalua�on• 100+ fresh hybrids has been made• Parent seed produc�on for 4 parents is ongoing
• Backcross breeding selec�ons has been done for Rainy 2020• GMS Breeding selec�ons has been done and planned for test crosses for next season• 30+ Test Crosses produced using pre-breeding material
OkraPre-Breeding
Pathology&PollenWorkUpdate
• Rolled out phytophthora root rot seedling screening protocol in Chilli
• Ar�ficially screened Chilli entries (CMV-260, ChiVMV-260 and Phytophthora -240)
• Evaluated Tomato T1, T2, and T3 stage hybrids for Bacterial leaf spot disease in Bangalore loca�ons
• Demonstrated handling of frozen pollen in commercial produc�on fields for pollina�on
• Chilli (5 parents pollen extrac�on completed), Tomato (2 parents pollen extrac�on completed)
GeneralUpdates
• Tomato MLT Trials observa�ons is ongoing in Hyderabad R&D
• Bi�er Gourd, Bo�le Gourd and Cucumber MLT trials planted in Hyderabad R&D
• Part of ESG - Rain water harves�ng and borewell recharging work undertaken at Kadalaveni farm,
Bangalore
Rolled out phytophthora root rotseedling screening protocol in Chilli
Screened Chilli (CMV-260, ChiVMV-260 and phytophthora-240)
Tomato (Bacterial leaf spot-361 in Bangalore)
Image: Oval T1 trial evalua�on with Ajay and TD team at Bangalore.
Image: Bi�er Gourd green Short hybrid crossing block
Images for R&D Crop Update
Image: Cucumber Hybrid trial at R&D Sta�on, Bangalore Image: Hot Pepper Hybrid Trials Evalua�on
Image: Icebox Hybrids finalized for PD Tes�ng - WMH-3, WMH – 9, WMH-24 (from le� to right)
Image: Part of ESG - Rainwater harves�ng and borewell
recharging work undertaken at Kadalaveni farm, Bangalore
Image: Pathologist Field Observa�on Image: Okra Crossing Block
Thrips are damaging pests in chilli worldwide. They can cause damage directly by feeding on leaves, fruits, or
flowers, indirect damage by transferring and eventually decreases the yield by 50 to 90% Thrips also cause
viruses, especially tomato spo�ed wilt virus (TSWV). In India, most of researchers who works on chilli thrips
do field screening to iden�fy thrips resistant chilli lines under natural condi�on. The drawback of screening
under natural infested condi�on may provide escapes and the true resistance may get overlooked. Whereas
very limited informa�on is available for screening under ar�ficial/greenhouse condi�on. Keeping this in view,
we have standardized efficient phenotyping protocol under ar�ficial condi�ons which is pre-requisite for
successful resistance development and to iden�fy true resistance which is otherwise not feasible to full
extent under natural condi�ons.
Entomologyupdates
Screening of Chilli Genotypes for Resistance to Thrips
OnlineTrainingprovidedtoricePDteam
Dr. Sreekanth conducted an online training program to the PD team of rice. In this training he highlighted the
importance of each pest and disease, how to iden�fy hotspots, and discussed in-depth on our SOP's which
has been developed to screen rice against BPH, BLB & Blast.
FIELD CROP BUSINESS UPDATE
• We Piloted Digital media campaign with an objec�ve of crea�ng awareness & purchase convic�on for our
new Rice hybrid US 362 & US 380
• Facebook Ad was given in the targeted geographies of UP & Jharkhand that recorded a very good response
from these states
• Key Highlights:
15 Lakh Impressions & about 13 Lakhs video views
Sales&MarketingUpdates
Hybrid Rice
Leveraged Digital Media during for New Hybrids awareness During Covid-19
Customer Engagement during Covid-19 – “Bal Kala Pra�yogita”
• During Covid 19, Our UP Team came out with a Novel idea of engaging Customers / inFarmer children's
Rangoli & pain�ng at their homes
• We engaged farmer families from selected villages through our Preraks in villages for this compe��on to
create awareness on our Rice hybrid US 362
• The farmers connected with SeedWorks representa�ve on WhatsApp, where they shared picturs & snaps
of their drawings. Recogni�on & rewards were given to all the winners and par�cipants.
• Key Highlights:
This ac�vity created good awareness on US 362 in the par�cipated village & we engaged about 1326
families during this ac�vity. The Prizes were distributed to winners a�er season
COVID-19 situa�on had a major impact on tradi�onal demand genera�on approach of Seed Industry. With several
restric�on imposed on physical movement; demand genera�on ac�vi�es had a hard stop in peak ac�vi�es period.
SeedWorks ini�ated digital media campaign leveraging one of the key branding agency in domain; to connect customer
through social media pla�orms. We leveraged pla�orms like Facebook, YouTube for broader targe�ng and ZAPR, and
InMobi for hyperlocal targe�ng to reach our customers. We have received immense response for our YouTube
campaign with crossing 4.5 Mn views of our campaign videos.
FM radio is also u�lized in key markets of North India and Maharashtra to create brand recall of our hybrids.
Digital Marke�ng Campaign- Farmer outreaching COVID �mes
Digital Engagement Tools- Innova�ve ways to reach consumersWith limited opportunity to connect with customers; SeedWorks found innova�ve ways to ensure brand recall and product awareness. Tools like GIFs, Carousels, Anima�on videos, Product videos, Tes�monials helped in con�nuous engagement with customers through various channels and communica�ng our value proposi�ons in effec�ve ways. Voice blast, Whatsapp broadcast helped in tele connect with consumers available in our database and giving them reminders in purchase season.
Corona Awareness- Delivering our commitment to societySeedWorks par�cipated in drive to create awareness on corona among our farmers and trade partners through different ways and means, some of these ini�a�ves includes:
• Sani�zer and Face shields distribu�on among trade partners• Prerak's appeal on corona advisory• Crea�ves on corona advisory circula�on on whatsapp
MarketingUpdates-Cotton
In line with the ongoing situa�on of Covid-19, SeedWorks ini�ated Project Phygital 2020 to showcase the USPs of co�on
hybrids US 51, US 71, US 81, US 81 during this product differen�a�on ac�vity. The ac�vity began with observing all
precau�onary measures where first face masks were distributed to all farmers visi�ng field, their hands were sani�zed
before entering into the field and social distancing was also maintained.
Various engagement ac�vi�es were planned for farmers with live evidence-based tools and inputs.
• US 81 & US 91 Leaf Display Board
• US 81 Hook Tags
• Yield Calcula�on Board
• US 91 Boll Tray
Lucky draw coupons were also distributed to all par�cipatory farmers in PDA.
North Co�on Product Differen�a�on Ac�vity:
Abiding by Covid-19 guidelines Jassid Tolerance using Live Leaf Display Board
Calcula�ng expected yield using Yield Board
Keeping up with essence of the Project Phygital, a centrally run campaign was organised across social media
to reach the untapped through digital mode.
• Video Tes�monials: Tes�monials were captured at field of host farmer and was shared with branding
across Facebook and YouTube links in farmer groups
• Prerak Selfie: A compe��on was held for our Prerak Farmers where they had to click a selfie with fellow
farmers in field with demo board
• Khushaal Kisan: Happy Farmer stories with US 81 & US 91 were shared on Facebook where farmers were
tagged
• PDA AnkhoDekhi: PDA glimpses and happenings of different regions were shared on Facebook
Digital Media Campaign: Keeping up with Phygital
PSA Ac�vi�es
Due to COVID-19 there was complete lock down from March – June which has restricted the movement and
physical approach of our FDO’s to the farmers. So we have decided to use Digital tools like Whatsapp,
Facebook ,tele calling to reach the farmers and remind them about our hybrids.
Farmers
• Once aligned we have pooled the farmer data
• Informa�on pertaining to COVID-19 Advisory , Branded Hybrid tes�monials , Hybrid crea�ve Images,
SMS pertaining to Hybrid has been shared thru digital tools
• We have reached Appox. 93 K farmers through tele calling , 4 Lac farmers through Whatsapp, Voice blast -
1.2Lac
Channel
• Realigned Distribu�on
• Quan�ty schemes & Loyalty schemes communicated through le�ers
• TOD rollout to key distributors
• Tele calling through TM to keep them engaged
Ac�vi�es Central South
FDO call to farmers
TM call to Retailers
WhatsApp Broadcast
69509
5222
339683
24002
1510
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SalesUpdates-Cotton
Tes�monial Videos
PSA - Channel
Explaining US AGRISTAR loyalty program to Retailers
US 7067 Testimonial US 7067 Testimonial
US 7067 Testimonial US 7067 Testimonial
US 4708 Testimonial US 4708 Testimonial
US 4708 TestimonialUS 4708 Testimonial
PDA Ac�vi�es
PDA strategy
Village & Hybrid Selec�on
Plot Selec�on & Decora�on
Model PDA , FDO Training
Key Compe��on Farmer Selec�on & Coupon distribu�on PDA Invita�on
Communica�on – Hybrid USP User Farmer tes�monials Collec�on
Retail DisplayLucky draw & gi� distribu�on
Model PDA’s & FDO Training
• Conducted Model PDA’s & FDO Training – All regions of Central & South• Total FDO’s involved - 83Trained FDO on –• Communica�on – Hybrid wise.• PDA Communica�on -SOP• MCM usage• Role Plays with FDO
Communica�on for PDA
Prior to PDA the FDO must visit the village and distribute the coupons among 50 Key compe��on farmers & invite them to PDA
Step 1 : Introduc�on – Self , Company , Purpose of the Mee�ng.
Step 2 : Hybrid/Field Informa�on – PDA field informa�on, Hybrid name ,Date of sowing, Age of the crop , Discuss about visual observa�ons of the field.
Step 3 : Hybrid USP’s – Presen�ng 2 key hybrid USP’s visually with tools provided to the farmers and differen�a�ng them with compe��on
Step 4 : Sharing Host Farmer Experience : Request the host farmer to speak and share his experience. Sa�sfac�on of Host farmer is very important about crop performance
Step 5 : Ques�on & Answers : Request farmers to ask any ques�on pertaining to the hybrid
Step 6 : Taking commitment : As the farmers are sa�sfied take commitment from farmers in how many of them will purchase next year.
Step 7 : Lucky draw : Take a lucky draw of the coupons which are collected and distribute the gi�s
Step 8 : Thank You
PDA’s on field
Hand Sani�za�on
Addressing Queries
Introduc�on
Tes�monial
Field Informa�on Hybrid USP’s using tools
Lucky Draw & Thank You
PDA tools
Boll Tags Chain boll display USP Boards
Millet & Mustard Sales & Marke�ng Team of responded quickly to rapid changing external situa�on due to
Covid 19 and very well adapted to it. As movement was extremely restricted during lockdown, several digital
customers connect ini�a�ves were taken during April-June by Marke�ng Team for helping sales team for
approaching Millet season. These campaigns helped building, strengthening & engaging with target
customers in a much be�er way. We started with crea�ng awareness and precau�ons for COVID 19 among
our trade partner and farmer through digital pla�orm.
We have collected farmer database of about 1 lakh farmers was compiled in a very short �me during April-
May and this was efficiently leveraged in various campaigns. Several tools & mediums were used for digital
campaigns such as Facebook, WhatsApp & InMobi through professional digital marke�ng agency. Mass
media such as FM Radio & TV were also used publicize millet hybrids. WhatsApp, SMS & Voice Blast
campaigns were hugely successful in terms of reach. We were able to reach about 17 �mes to our target
farmers during millet season. Facebook campaign was equally successful in terms of reach as it able to
generate about 32.4 lakhs impressions against planned 19.5 lakhs impression. As per sampling strategy we
distributed 2100 samples mainly focusing on re-introduced hybrid 4311 and new hybrid 7711 (Launch in
FY'22).
Based on sampling and product fitment we developed region wise PDA Strategy. PDA strategy helped team to
focus on core geography as well as hybrid to create strong pla�orm for coming year 2021. With successful roll
out of PDA strategy with region and well execu�on resulted in achievement of 108% of targeted PDA. More
than 350 farmers & retailer tes�monials were also recorded. We are prepared in advance for Mustard OPV as
well as Hybrid supply in market. Season looks promising and we have liquidated 100% of placed stock for early
OPVs. This year is also one of the great year for Mustard, produce prices are in range of Rs 5000 pr Qtl. This will
help support increase towards area of Mustard. We have well planned well various digital campaigns around
Krishna Beej brand and Mustard OPV & Hybrid.
Millet & Mustard
This year, In the pandemic situa�on, we had organized the virtual Rice crop tour in the month of October-2020 and
visited at our Product Evalua�ons Trial loca�ons of U�ar Pradesh, Chha�sgarh, Jharkhand, Bihar, Gujarat, Odisha and
Madhya Pradesh to observe and evaluate the compara�ve performance of the upcoming products, the member of Crop
Management team and MD&CEO of the company also par�cipated in this crop tour.
Highlights:
• Virtual crop tour was a good experience
• We could be able to see the trials, in this pandemic situa�on.
• Trials was well managed, and heterogeneity of hybrids was evident
• Use of MCM and display of plants, �llers, panicle, and grains was excellent a cross the area
Hybrid Rice
Product/TechnologyDevelopmentUpdate
Display of �llers and grains of the entries in crop tour
Showing panicle of the entries in crop tour
Showing harvested trail in crop tour
Farmer Selec�on Panel PET visits
• We have conducted Farmers selec�on panel in the month of October-2020
• This Independent, unbiased assessment panel are the representa�ve of our customers
• They can help us make appropriate decisions to meet the current and future needs of the farmers
• Total 17 FSP, 170 farmers, 10 in each, visited 34 PETs : 6 in EM, 16 in MM and 12 PET in FM segment
• They picked their top three hybrids, which will be shared in HPM
FSP in Lucknow region
• Co�on PET Planned 336, PET planted 374 , PETs on ground 350
• 59 PETs (17 % ) of planned PETs planted by sales team FDO
• FDO trainings done in Virtual Mode at three stages
1)Vegeta�ve Stage 2) Flowering and Boll Development 3) Before Harves�ng (Maturity)-Check harvest
training
• We planted 7 HDPS(High Density Plan�ng System) trials in Punjab, Haryana, Maharashtra and
Telangana
• Realising that there is a need to formulate an independent, unbiased assessment panel represen�ng
our customers Farmer Selec�on Panels were formed ,each PDO to have one FSP of ten farmers
• Advisories for Nutri�on Management and management of Sucking pests, PBW, Parawilt , diseases, excess
rains released
• conducted successfully in Punjab, Haryana, Rajasthan and Maharashtra through ZoomVirtual crop tours
in September
Co�on
Crop Tour - North Crop Tour – Jalgaon
PBW Management Advisory
R&D UPDATES
Plan�ng of all the research materials was completed. Research projects were at vegeta�ve growth stage. Snapshot of various projects as below
HybridRice
Breeding Ac�vi�es @ Research Farms
Project US 312 Gold Trial
Research Project has been ini�ated to understand and improve the grain quality of hybrid rice.
Grain Quality Improvement Project :
Enhanced safety at Workplace :
Due to pandemic situa�on of COVID 19, All essen�al safety prac�ces were implemented and prac�ced to address the pandemic situa�on of COVID 19.
Research Trials & Breeding ac�vi�es at shu�le breeding sta�ons
Advance hybrids evalua�on at different research loca�ons:
Research hybrids ini�al evalua�on trials and compe�tor's hybrids observa�ons at different research loca�ons for different maturity.
US 312 Gold projects to understand the agronomy and their advantages
Different breeding nurseries and grain quality experiments at Lucknow loca�on
Safety at Workplace. All essen�al safety precau�ons and awareness ac�vi�es done and successfully implemented the programs at all loca�ons.
Cotton
MD&CEO Mr. Venkatram visited co�on research farm at Hyderabad for evalua�ng pipeline hybrids and different breeding projects. He gave valuable sugges�ons to the R&D team for further improvements and excellence in the ongoing breeding projects.
Selec�on of superior plants in segrega�ng genera�ons in co�on research farm at Aurangabad as a part of Line Development Project (LDP). Individual plants are selected on the basis of per seed performance for agronomic and other traits including yield, close bearing, high sucking pet tolerance and tolerance for major diseases like leaf spot, grey mildew and TSV.
Iden�fica�on of sterile and fer�le plants at co�on research farm under net house facility at Aurangabad. The GMS system of seed produc�on reduces the cost of seed produc�on by minimizing the use of labours and need of manual emascula�on. Thereby it also saves lot of �me.
Research team along with PD and sales visited and evaluated the pipeline products planted at farmer fields in North Zone. At the same �me various team members in Hyderabad from other concerned departments also par�cipated in the visit through video calls and virtual crop tour was held. Team from Hyderabad got the feedback from the team on the ground as well as the farmers and some sugges�ons were given for further improvements.
Crossing work going on at co�on research farm, Aurangabad in the seed produc�on block. Seed is produced for next season Mul� Loca�on Trials and sta�on Trials plan�ng in South, Central and North zone loca�ons.
Central Zone Product Development team visi�ng Aurangabad MLT loca�on for evalua�ng pipeline hybrids in T5 tes�ng stage.
Pictures of some of the pipeline products being evaluated at different stages of tes�ng in Central and South Zone
DIGITAL TRANSFORMATIONProjectMargadarshan
• 3 Level of interlinked Bar code system in the Vegetable crops• Primary (Pouch)• Secondary (Inner Box)• Ter�ary (Outer Box)
Process Requirement
• Packing• Shipments • Customer • C&F/Warehouse• Stock Transfer In/Out• Plant / Warehouse• Sales Return
Flow of Opera�on
• No of Processing Plants - 1 • No of Packaging Machines – 1 • No of Warehouse/C&F – 4
Opera�onal Details
• End to End Tracking of the product• Inventory Tracking• Implementa�on of Loyalty Program
Benefits
Integrate with ERP using APIMasters, Processing Jobs, Shipments (Customer/Stock Points), Bin movement
• Arrival• Processing • Cleaning/Coa�ng• Packing• Shipments • Customer • C&F/Warehouse• Stock Transfer In/Out• Plant / Warehouse• PS Return
• End to End Bar code system • In the parent seed FC & VC • Arrival to Shipments
Process Requirement
Flow of Opera�on
Opera�onal Details
• No of Processing Plants - 3 • No of Packaging Machines – 1 • No of Warehouse - 3
Benefits
• End to End Tracking of the Seed• Inventory Tracking• Grower Alloca�on at Field level
• Implemented for End to End opera�ons
• All transac�ons integrated with ERP
• Unique bar code system for each and every bag in the inventoryCompleted WFH (Work from Home) Audit
• Successfully completed WFH audit with the help of external audit team E&Y
• Recommenda�ons implementa�on in progressIden�ty Management• Implement E5 Enterprise Mobility + SecurityFeatures
• Iden�ty Protec�on and Privileged Iden�ty Management
• Single sign for PC & Email
• Condi�onal access policies - User can restrict to specific device to login and connect emails
• Policy defined in the AD effect, every 30 days users must and should change the password
ProjectJanakParentSeedBarcodeSystem
ServicedeskITHelpdesktooldeployment
Self Service Portal
Flowofhelpdesktool
• A service desk is the single point of contact (SPOC) between the service provider (IT) and users for everyday ac�vi�es. A typical service desk can manage incidents and service besides handling user communica�ons for things like outages and planned changes to services• It provides great visibility and central control in dealing with IT issues to ensure that businesses suffer no down�me• Enables users to log their own �ckets and reduces IT help desk's call volumes• Through the web-based self-service portal, users can create, view and monitor �cket status through to resolu�on• Technical teams can also keep users informed of planned and unplanned outages through customer communica�ons using the service-portal's announcement func�on• The product implement• Incident Management • Asset Management• So�ware License Management• Purchase & Contract Management• Service Level Agreement (SLA) Document prepared• Depending on the urgency and number of users impacted, they are categorized from High, Medium, Low and Normal
CMSforVegetablecrops
• Implement for Vegetable crops
USAgriSTARintegratewithBene�itsBazar(TNMarketOfferPlace)
• TN por�olio companies offers can avail by our Business partners • Offers extend to our Business Partners
MultifactorauthenticationforVPN
• Implement mul�factor Authen�ca�on for VPN connec�on implemented• All the VPN users must and enter their VPN creden�als along with code generated in their mobile VPN authen�cator
password312056
Verifica�on code
Mobile Authen�cator
SOPforCOREandCMS
• Standard Opera�ng System developed for CORE and CMS applica�on• Detailed document explained about the design and implementa�on process• User access steps etc• Document designed for Co�on, Rice and some crops of Vegetable, s�ll in progress for other crops too• CMS document is designed for Field Crops
PhenomeR&DBreedingSoftwareImplementation
• Successfully implemented R&D breeding so�ware• Cloud based solu�on• Solu�on developed by Phenome Networks, Israel • Conducted virtual training users
SAFAL2.0
Completed design for in house applica�onNew features • Reviewing of data posted by FDO • New dashboards• Prerak Module in Krishak• Integra�on between modules – Sample distribu�on to S2S
SAFAL Design
Communica�on for PDA
e-SamparkUpgradation
1. Once the event is created, it can be shared in WhatsApp, etc and user can join the event directly
through the bitlink (directly through browser -- PWA Version)
2. Ra�ng and Remarks on events to be collected from the par�cipant a�er Event comple�on
3. Two Way Broadcas�ng
a. Broadcaster and Par�cipants can interact through the call
b. New role- Moderator/Co-Presenter to be added
I. Moderator role can be assigned to broadcaster or any other user
ii. Moderator will control the par�cipants audio and video (eg: Mute all, etc.)
iii.Co-Presenter can join the call and share the screen(if required)
c. Par�cipant can share emoji's
d. Based on the network strength video resolu�on to be opted (User should also have a op�on to
change the resolu�on same like YouTube)
FINANCE & ACCOUNTS UPDATES
The year-end Statutory audit for the FY 2019-20 for all the Group Companies was completed as below: th
• 15 April 2020 - Straits Biotech Pvt. Ltd. Singapore th• 30 May 2020 - SeedWorks Philippines Inc, Philippines (First year of audit by EY Philippines)th• 30 May 2020 - SeedWorks Interna�onal Pvt. Ltd. followed by adop�on of the standalone and consolidated
audited financial statements by the Board of Directors in June 2020
• First �me ever the audits were completed without the auditors physically visi�ng our offices. This was possible
through the documenta�on maintained digitally in the dataroom and interac�on with the auditor through VC
facility
Despite the lockdown condi�ons, the audits were completed without any qualifica�on.
StatutoryAudit
• Finance played an important role in ensuring successful comple�on of a plethora of due Diligence (i.e. Finance,
Legal, Governance, Social & Environment Due Diligence) with respect to Project Harvest
• We are extremely proud to announce that no major observa�ons were discovered which goes to show the great
standing ethics and compliance driven a�tude of SeedWorksst
• Transac�on documents were finally executed on 31 July 2020 a�er mul�ple rounds of discussion with Legal
Teams, True North and GEF for dra�ing the Disclosure Le�er
• Finance ac�vely facilitated the comple�on of the tasks as per the terms of the transac�on documents by way of
comple�on of Condi�ons Precedent and Condi�ons Subsequentth• Ensured successful closure of the transac�on on 4 September 2020 and the en�re project using efficient use of
digital tools and without any physical mee�ngs
ProjectHarvest
• The LR for Q1 started on August 10, 2020 and completed by September 12, 2020
• Comple�on of LR in a month's �me was possible through the robust documenta�on maintained digitally in the
dataroom and interac�on with the auditor via MS Teams
• Despite the lockdown condi�ons, the LR were completed without any qualifica�onrd
• The auditors also conducted the physical stock take for the period ending September 30, 2020 on 3 October by
visi�ng the plants at Hyderabad and through audio video means at Sonipat with the help of external auditor
LimitedReview–Q1
• Two Board Mee�ngs were conducted via Video Conferencing during the period April – September 2020, first on
10 June 2020 and the second on 16/17 September 2020
• Key Highlights from Finance Standpoint during the BM in June 2020
• The Board unanimously adopted the Audited Financials for FY 2020
• Presented the revised forecast FY 2021 for the year based on changing market condi�ons
• Presented the Compliance Report for Q4 FY 2020
• Key Highlights from Finance Standpoint during the BM in September 2020
• The Board unanimously adopted the LR for Q1
• Presented the revised forecast FY 2021 for the year based on changing market condi�ons
• Presented the Compliance Report for Q1 FY 2021
• Presented the Legal Update and Internal Audit for 3rd & 4th Phase of FY 19-20
BoardMeeting
• Lenders Deck is an ini�a�ve by SeedWorks wherein industry update, financial performance of SW, business outlook is shared with the Bankers• This proac�ve ini�a�ve is highly appreciated by all the bankers as it provides confidence to the bank
th th• The first Lenders deck was shared on 18 May 2020 and the second deck was shared on 8 September 2020
LendersDeck
• To cope with the changing market condi�ons and to ensure be�er planning, the Finance has started developing
dynamic budgets
• The dynamic budgets also called as the “Forecasts” are prepared based on change in volume, market condi�ons
and season changes
• As on October 13, seven dynamic budgets have been prepared with utmost realis�c forecast for the year
• To provide deeper insights to the management and investors, the Finance has developed Business Performance
report which is presented monthly with the YTD performance and the forecast for the year
DynamicBudgetingandBusinessPerformanceReports
• We are incredibly happy to announce that the Company was able to nego�ate reduced interest rates with the
banks compared to FY 2020
• The Company has efficiently managed its working capital even during the unprecedented lockdown situa�on
WorkingCapitalManagement
• SeedWorks has ini�ated and concluded the ESG assessment and has ini�ated a roadmap to implement the ESG
Strategy at SeedWorks
• The team contributed in the ESG assessment project by way of interac�on with the consultants, consolida�on of
informa�on from the different func�ons and sharing the informa�on with the consultants through the
dataroom
EnvironmentalSocialGovernance(ESG)Project
• With the intent of providing �mely informa�on to the stakeholders and efficient use of digi�za�on, the Finance
developed automated region wise sales reports which is shared on a daily basis with the Management and the
Veg team
• This ini�a�ve is appreciated by the concerned stakeholders as it helps make course correc�ons and provides
�mely informa�on
• Along with the sales report, region wise monthly Income Statement is prepared and circulated with the
management
ImportantreportsforVegetableSegment
• Phase 3 and Phase 4 of Internal Audit was completed with no high-risk observa�ons and only 3 medium risk
observa�ons and process improvement areas
• Compliance audit was completed with no major observa�ons
InternalAuditFY2019-20
• Phase 3 and Phase 4 of Internal Audit was completed with no high-risk observa�ons and only 3 medium risk observa�ons and process improvement areas• Compliance audit was completed with no major observa�ons
IntegrationofliquidationdashboardswithQlikView
Few snapshots of the dashboard :
Co�on Liquida�on
Compe�tor Informa�on & Other Informa�on Variety Wise Informa�on YTD Comparison (Placement & Liquida�on with Last year same period)
Rice Liquida�on
Main View of Liquida�on with Key KPI Variety Wise liquida�on informa�on YTD Comparison (Placement & Liquida�on with Last year same period)
Millet Liquida�on
Main View of Liquida�on with Key KPI Variety Wise liquida�on informa�on
Sourcing :• Fully met the requirements of new office set up at Aurangabad R&D facility for Mustard and Millet
• Coordinated with the stakeholders for CAPEX / Asset requirements as per the Sourcing SOP policy
• Coordinated with Usha Fire Safety systems for conduc�ng online safety program
• We ini�ated teams mee�ng with the stakeholders par�cularly marke�ng team of Field Crops and Vegetables for
mee�ng to discuss about challenges / status / way forward plan
• Disinfec�on services were carried out at our plant, office, and R&D loca�ons through PAN India service vendor
• Savings in OPEX of 24 Lakhs and Capex of 12 Lakhs
Admin :Glimpses of the office a�er comple�on of renova�on work
SUPPLY CHAIN UPDATES
IPM Ini�a�ves & Trainings to our Out Grower Farmers
Integrated Pest Management (IPM) is an eco-friendly approach aims at keeping pest popula�on at below
economic threshold levels by employing all available alternate pest control methods and techniques such as
cultural, mechanical and biological with emphasis on use of bio-pes�cides and pes�cides of plant-origin. The
use of chemical pes�cide is only advised as a measure of last resort when pest popula�on in the crop crosses
economic threshold levels (ETL). IPM helps in maximizing crop protec�on with minimum input costs,
minimizing pollu�on in soil, water and air reducing occupa�onal health hazards, conserving ecological
equilibrium and reducing pes�cide residue loads
@SeedWorks we train & encourage our Co�on out grower farmers prac�ce IPM through monitoring for
pest.
• Undertake community level monitoring in our seed produc�on clusters to know change in distribu�on and
abundance of pest and organize regular pest monitoring at every 10 days interval
• Record pest incidence at every 5 to 10 km distance at 5 spots/Ac and 5 plants/spot selected randomly as
prophylac�c measure and alert the farming communi�es as appropriate
• Use of pheromone traps for monitoring of American, spo�ed & pink bollworm and spodoptera, at a
distance of 50 m @ 2 traps/Ac is mandatory in all our seed produc�on plots
FieldCrops
The Fact Sheet: • In Gujarat we have around 30K small holder farmers and 9K of these farmers are in the district like Sabarkantha, Danta, Banaskatha, Udaipur , Chota Udaipur ,Panchamahal , Baroda tribal communi�es• While the average holding in Gujarat ranges from 0.5 to 1 acre, typically average land holding is 0.25 acres in the tribal areas• SeedWorks helped these farmers increase their gross incomes by 5 fold. By partnering with SeedWorks they are ge�ng around Rs. 35K in 0.25 as against earlier days of maize growing where they used to get 7-8K per 0.25acre acre• Our produc�on created self-employment for these tribal farmers & they have increased access to Right agricultural prac�ces• They are ge�ng fair prices, and favorable trade terms besides access to financial services such as credit & loans• SeedWorks helped increased par�cipa�on of women and youth, and equal economic empowerment by enabling self-employment i.e. working in their own farms thereby created strong local economy and increased living standards• Child labor is eliminated through economic empowerment and the children are going to schools
SCM- Empower - Small Holder Farmer Ini�a�ves
Today an es�mated 450 million people earn most of their income by working on their family smallholding. With their
wealth of collec�ve experience and knowledge of local condi�ons, they play a vital role in feeding the planet.
SeedWorks is proud to associate with numerous small holder farmers and helping them flourish by partnering in a
sustainable seed supply chain.
It is the commitment of SeedWorks supply chain to improve the livelihoods of smallholder farmers and their
communi�es and Empower them – in par�cular, by helping them to improve their agricultural prac�ces, seed
produc�on skills and income enhancement. By 2020 we had enabled around 45000 smallholder farmers to access
ini�a�ves of our seed produc�on
The Story of Gujarat /Rajasthan Tribal farmers:
SeedWorks does Significant co�on seed produc�on in the state of Gujarat & Bordering districts of Rajasthan. The
journey started in 2014 when we iden�fied tribal communi�es whose average holding is as low as 0.25 acres, and were
used to grow local maize produc�on with meager income of 7-8 k per acre. They were transformed as sustainable
Co�on seed producers though con�nuous trainings & hand holding. As seed produc�on is skillful ac�vity, the ini�al
years were challenging in ge�ng them adopted. However, with con�nuous efforts and crea�ng the awareness among
the communi�es, now our scale of opera�ons in the tribal communi�es is empowering close to 9000 growers.
As a science based company we are indispensable with responsible corporate SeedWorks SCM academia. As apar�cipated in many corporate erudi�on programmes through webinars and panel discussion and guest lectures. (represented by )Mr. Raja Vadlamani
SeedWorks SCM embarked on its ESG journey by adop�ng Good Seed and Plant Prac�ces under the leadership of
Mr. Praveen Shelar in all the crops we operate during the month of August.
TWIG ini�a�ve
As a corporate ci�zen, we abide by our social responsibility to improve the standard of living and quality of life for the communi�es that surround us. The more we share awareness on the richness of the environment, the more we can protect it. At SeedWorks under TWIG program, ECO PAL movement an ini�a�ve by Supply Chain Team will be a company-wide campaign with an ambi�on of ensuring all full-�me employees of Seed Works Interna�onal Pvt Ltd commit to TWIG by 31st March 2021.
Total Tree planted were 185 in number in different Villages, School, Ginning Plants, and Fallow lands. We have adopted 500 trees so far, total ECO PALS are 50 in numbers and s�ll coun�ng.
We will encourage organizers, subagents and farmers to be the part of SW TWIG Programme in future.
Together We Ini�ate Green
it is blue book of standard principles to apply for on-farm produc�on and post-produc�on process, resul�ng in safe and healthy seeds, while taking into account economical, social and environmental Sustainability
Proper adop�on and Prac�cing of GSPP increases→ The health & Quality - (Through implemen�ng PMP at all stages)→ Ensure safe & Healthy Ecosystem - for the stake holders→ Sustainability and protect the environment- [ESG compliance]
A flagship project from SCM-SPR. Under the leadership of Mr. Subbu the project has been conceptualized in
the month of June 2020, The main objects are as below:
The Story of Fresh fields From North East: (North Bengal)The Purpose of the project is to empower the most backward district of cooch Bihar in the northern part of the Bengal. While this area has high poten�al for paddy, s�ll the produc�vity is very low in comparison to na�onal average due to less availability of infrastructure & lack right know how & skill. The Fact Sheet:
• West Bengal loca�on is appropriate loca�on for Rice hybrid seed produc�on due to favourable
temperature and humidity, round the year produc�on possibility & huge poten�al. The region is close to
Bangladesh border and has sufficient labour availability due to rural unemployment, low farming income
of 20 K per acre
• This year SeedWorks started HSP seed produc�on in this region. The journey started in 2019 by giving small
scale trial produc�on in small & marginal holding. This year we have been doing produc�on with
around 300 farmers who are having average acres 0.4 acres to is 1.0 acre. Growers were used to grow local
Rice produc�on with an income of INR 20000 to 25000 per acre. Our project is aiming at Doubling their
income through con�nuous trainings and hand holding
• This helps us to create more Empowerment to local communi�es at this loca�on. With con�nuous
efforts and crea�ng the awareness among the farmers, now our scale of opera�ons in the Cooch Bihar
is empowering close to 300 growers form 2 growers (2 acres to 200 acres) in a span of 1 year.
• Our Produc�on will create huge self-employment for farmers in the local communi�es and help them
transform to right agricultural through SeedWorks Engagement.prac�ces
• Increased par�cipa�on of women and youth, and equal economic empowerment by enabling self-
employment/ Rural employment working in their own farms.
• Our Produc�on will create huge self-employment for farmers in the local communi�es and help them
We accept the the climate change. While is beyond our control, The means lies in how we mi�gate the risks and yet able to produce cost efficiently. How we move towards more inventory cycles if not JIT.
→ Scou�ng for alternate loca�ons is a con�nuous process with SeedWorks→ We could able to travel some distance in iden�fying Kharif loca�ons - Way forward SCM should be ready for round the year produc�on. (All Season produc�on)→ First steps in non tradi�onal loca�ons - Object - significant COGP savings (X/- per Kg), yet helping the growers of that geography doubling their incomes→ Kharif bases help bridge the gaps of rabi produc�ons of legacy loca�ons→ Kharif bases help center to 4th Quarter requirement of the business→ Iden�fied Kharif loca�ons - 3 (Rajasthan, UP and North Bengal)→ Scale up from 2020-21- (100 acres and up), 21-22 (500 acres)
The पंगा
A new Exclusive rice plant has been added in line with the scale of our opera�ons and commenced opera�ons
during April 2020. With this SeedWorks has 3 exclusive Rice plants ( one in Raipur and two in Hyderabad) to
cater to our markets with speed and agility. With the addi�on of new facility our Capacity has been increased
from 160 MT per day to 250 Mt per Day. Mr. Raja Vadlamani inaugurated the plant by switching on the facility.
We care @ SeedWorks - Water Conversa�on
New Rice plant - A recent additon
QUALITY ASSURANCE UPDATES
Quality Assurance with high commitment to the core value of safety proac�vely implemented the Covid-19 safety precau�ons across its ac�vi�es. Team adhered to stringent safety measures while ensuring all the business requirements are met on �me. All the possible digital tools are deployed for inspec�on and release of lots.
SAFETYISOURFIRSTPRIORITY
SAFETY TALKS SAFETY GUIDELINES HAND SANITIZERS
DISINFECTION PPE USAGE & SOCIAL DISTANCING
PROJECT-IDEAL
At quality we make consistent efforts to improve our processes, which helps to enhance efficiency, save cost and improve result accuracy
Aimed at op�mizing co�on GOT popula�on
This project will help in enhancing efficiency, cost effec�veness and speed to market
Total expected savings from this project - 11,37,500 INR
• New GOT farm of 12 acres is leased at Nandyal loca�on to cater the needs of parent seed tes�ng of field crops
• Best prac�ces like drip irriga�on, mulching, weedmat and farm mechaniza�on are put into prac�ce in our Medchal
GOT farm to enhance the water use efficiency, reduc�on of herbicide applica�on and manpower op�miza�on
• Tree planta�ons are done at our farms as part of the TWIG club ini�a�ve.
GENETICPURITYTESTINGFACILITIES
NANDYAL GOT FARM
MEDCHAL GOT FARM
QACROPSPECIALISM
QA crop specialism is introduced to develop future managers and crop exper�se
TITLE TEXT
TITLE TEXT
CROP SPECIALISM
• Preparing people for next level • Coordina�ng with stakeholders
PeopleDevelopment CropExpertise
• Crop focussed approach• Developing crop specialists
ProcessImprovement Planning
• Be�er quality • Speed to market • Cost effec�veness
• Test planning• Alignment with business model
HR UPDATES
No. ofDays
No. ofPar�cipants
MandaysS.No. Training program topic
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
0.25
0.25
0.25
0.25
1
0.25
0.25
3
1
1
0.5
1
0.5
0.5
1
3
1
271
27
125
27
9
240
190
1
1
1
37
12
357
337
15
40
21
Training on PF Awareness
Digital Transforma�on (G8 & above)
Building a Digital Enterprise (G7 & below)
Training on UDAAN (Onboarding): (New Joinees 1-Mar-20 to 31-May-20)
Induc�on to Summer Interns
Seed – Cri�cal input for sustainable agriculture
Training on Zing HR
Cer�fied Internal Auditor Training Programme for Environment,
Health & Safety Management Systems (EHSMS)
CPR and AED training / workshop
Online workshop on Labour Laws
ESG Management Systeam (PWC) - ESG team
PBW- IRM Stewardship Training from Bayer(MMB)
HR Trainings on Daily check app, MOOC & New PMS module**
HR Trainings on Corporate Governance- Code of Conduct Policy*
Soul Search workshop for Millet & Mustard team
Phenome One so�ware training
Soul Search workshop for Rice Produc�on team
Total Training Days
Total Manday's as on 30-Sept-20
68
7
31
7
9
60
48
3
1
1
19
12
180
169
15
120
21
820
2.28
Learning and Development is an integral part of employee lifecycle and SeedWorks has proven to address this aspect proficiently �me and again. The organiza�on has not only addressed the need for func�onal development but also held engaging sessions to acclima�ze employees with the HRIS system in place, upcoming ini�a�ves on Environment, Social and Governance policy and also safety management system. This approach shows the inclina�on of the organiza�on towards an overall development and welfare of the workforce. In the coming �me more such ini�a�ves are on the rise which not only will improve employee performance but also boost employee sa�sfac�on and morale!
KaushalUpdate
HRTrainingsonDailycheckapp,MOOC&NewPMSmodule**
Training program topicNo.of Days
No.of Par�cipants
Mandays
FC Sales - Rice, M&M
FC Sales - Co�on
Vegetable Business
Biotech, Entomology, R&D (Rice, Co�on, M&M, Vegetables)
FC - Marke�ng & PD
FC - SCM
Corporate, Digital & IT, GARA, Quality, HR,
F&A and Purchase
0.5
0.5
0.5
0.5
0.5
0.5
0.5
70
48
71
52
22
53
41
35
24
36
26
11
27
21
CorporateGovernance
Corporate Governance refers to the systems of rules, prac�ces, and
processes by which companies are governed. It is the technique by
which companies are directed and managed. SeedWorks
Interna�onal gives colossal importance to adherence of all
governance policies by its employees. Hence the organiza�on has
taken the ini�a�ve to host training sessions for the complete
workforce to create awareness and educate employees about all the
policies which will ensure a be�er and produc�ve working
environment for all!
Func�onNo.of Days
No.of Par�cipants
Mandays
Sales - FC (Co�on)
Sales - FC (Rice)
Sales - FC (M& M), Biotech, Corporate, Digital & IT, GA & RA, HR, Entomology
Finance, Purchase, R&D - Rice and R&D - Co�on
Marke�ng - FC, Product Development - FC, R&D - (M&M) and Produc�on - FC
Veg Corporate & Sales - VC
Sales - VC, Product Development - VC, Logis�cs - VC, Processing - VC, Marke�ng - VC, Produc�on - VC
Logis�cs - FC, Produc�on - FC, Parent Seed and
Processing - FC
Sales - FC (Co�on), Sales - FC (Rice) and R&D - VC,
Quality
TOTAL
0.5
0.5
0.5
0.5
0.5
0.5
0.5
0.5
0.5
4.5
68
22
30
17
24
34
27
65
50
337
34
11
15
8.5
12
17
13.5
32.5
25
169
PU
RP
OSE
PR
OC
ESS
PEO
PLE
PER
FOR
MA
NC
E
CorporateGovernance
UDAAN:USDevelopsAllAspirants
The following con�nue to be main focus areas of UDAAN:• To make our new employees feel welcome and comfortable in their new surroundings• To enable them to be a produc�ve member of their new workgroup in least amount of �me
This �me, due to pandemic, HR team could not travel to different loca�ons. However, we conducted the UDAAN sessions online and trained all permanent employees who joined before 30th September 2020
MOOC:MassiveOpenOnlineCourses
Over last couple of years, SeedWorks has been focusing on employee
Learning & Development rigorously to enhance the people capability.
Our KAUSHAL projects I & II have been completed successfully in last two
years majorly focusing on Development Centres, competency
enhancement programs and few other classroom-based trainings for our
sales team as a part of training and development programme. Recently,
we also moved to more prac�cal approaches of training for instance,
through case studies.
Since there are many challenges involved in trainings, for instance, physical presence at the training site which was coming as a feeler from employees. We wanted to ini�ate a project which would help employees learn as per their choice without disrup�ng their day-to-day work schedule. Therefore, to provide an online solu�on with self-paced e-learning programs, we came up with a new project – MOOC.Massive Open Online Courses (MOOCs) are online courses available for all employees to enrol. MOOCs provide an affordable and flexible way to learn new skills and advance in your career. The program was launched in August 2020. Since then, 50+ employees have enrolled for different online courses through MOOC. Out of the 50, 18 employees have successfully completed at least one course relevant to their role at SeedWorks.
Total
Sales - FC (Rice and M&M)Sales - FC (Co�on)Marke�ng (FC)FC SCMProduct Development - FCBiotechnology, Pathology & EntomologyCorporateDigital & Informa�on TechnologyFinance & Accounts and PurchaseHuman ResourcesQualityGA and RAR&D - FC (Co�on)R&D - FC (M&M)R&D - FC (Rice)R&D - VCVC
21247
2
33
15554
53
4
3
3332
18
Department Enrolments Comple�ons
The new employee onboarding program UDAAN which was launched in March'2020 has been con�nued virtually. Through UDAAN, we con�nue to assist the new hires in ge�ng comfortable in the workplace and help them start their career with SeedWorks & take charge of their responsibili�es. To empower the local leadership team & to ensure that the handholding happens in much more produc�ve manner, we have planned that UDAAN ownership will lie en�rely with the repor�ng managers or as per the grid recommended by HR. This will also help our old employees understand the essen�al systems & processes.
SelfDirectedLearners
Mr. Bharat Vyas MareeduProcessing (VC)
Supply Chain Management: A Learning Perspec�ve
Mr. Narendrakumar Prakash Pa�lR&D (FC) M&M
Six Sigma Principles
Ms. Vaishnavi PotdukheHuman Resources
People Analy�cs
Mr. Manjunatha G AR&D (VC)
Excel Skills for Business: Essen�als
Mr. Sagar HonmaneR&D (FC) M&M
Excel Skills for Business: Essen�als
Mr. Praveen KumarR&D (FC) M&M
Excel Skills for Business: Essen�als
Mr. Nagesh G CR&D (VC)
Excel Skills for Business: Essen�als
Mr. Suman Kumar JhaR&D (FC) Rice
Excel Skills for Business: Essen�als
Mr. Bese� RameshProduc�on (FC)
Supply Chain Management: A Learning Perspec�ve
SelfDirectedLearners
Mr. Thontadarya R NR&D (VC)
Excel Skills for Business: Essen�als
Mr. Paravatham Lokanath ReddyHuman Resources
Managing Employee Compensa�on
Mr. Regis DProduc�on (FC)
Excel Skills for Business: Essen�als
Ms. Anisha V.Human Resources
People Analy�cs
Mr. Mohan Reddy SaddiR&D (FC) Rice
Excel Skills for Business: Essen�als
Mr. Edwin AProduc�on (FC)
Excel Skills for Business: Essen�als
Ms. Aswani A KBranding & Communica�on (VC
Marke�ng Analy�cs
Mr. Saravanan JayaramanProduc�on (FC)
Excel Skills for Business: Essen�als
Mr. Kiran Kumar CR&D (FC) Rice
Excel Skills for Business: Essen�als
SWRatnaJourney
SeedWorks is happy to share that we have successfully completed two years of SW Ratna journey under
Rewards & Recogni�on ini�a�ve from July 2018 to June 2020. Around 649 rewards have been given to
different employees in the past two years. This is one of the ini�a�ves driving employee performance towards
reaching SWIFT targets. We would like to thank each SLT member for ac�vely driving SW Ratna and making it a
sustainable Reward & Recogni�on program. Following is the func�on wise and quarter wise bifurca�on of
awards in the last two years.
Func�on Wise
Quarter wise
Further we have classified all the rewards given in the last two years in the following four buckets. Out of these
four buckets execu�on excellence and cost efficiency is not part competencies or Cultural aspects of
SeedWorks.
Bucket No.of Rewards Percentage
Data driven decision making
Incremental Innova�on
Cost Efficiency /Management
Execu�on Excellence
Total
26
125
17
481
649
4
19
3
74
100
We would like to introduce the following acronym (DICEP) our competencies & culture describing the same.
Going forward we would like to reward the employees while demonstra�ng these aspects.
(Data Driven & Evidence based decision making)---This appears in the cultural aspects and is a big
improvement area, It is not limited to only Digi�za�on but comfort of looking at Data and Logic before
making our decisions. Only 4% of the rewards given in the last two years
(Innova�on mindset/Incremental innova�on)--------This appears in our competency dic�onary. 19% of
the rewards given in the last two years further need to be improved
(Collabora�ve leader, Customer centricity( Farmer Trust) Communica�on( Impac�ul communicator).
Cost efficiency - 3 % of the awards given in the last two years further need to be improved
(Execu�on excellence)----This is a new one and while SW RATNA had the maximum awards in this
category, This is a big improvement area across organiza�on 74 % of the awards given in the last two
years.
(Profit orienta�on, Problem solver, People Developer) ( This is a new one added), A big improvement
area.
At the same �me, we would like to integrate our SW Ratna R&R ini�a�ve to our Right Way.
C
E
P
D
I
To build a Business To conduct Business To partner in Business
Excellence – Commit to exceedthe legi�mate expecta�ons of all stakeholders
Speed & Simplicity -Ensuring a quick & smart delivery by leveraging best-in-class technology
Purpose & Focus – Sharply define goals & give single minded a�en�on to achieving them
Uncompromising integrity – Uphold high standards of ethical behavior & business conduct
Mindfulness of the environment & society –Be sensi�ve to the environment and the communi�es in which we live
Transparent dealings & building rela�onships – Sharply define goals & give single-minded a�en�onto achieving them
Believe people & fair in their conduct – Take each situa�on at face value, while assessing it astutely
Teamwork – Collabora�on extensively & construc�vely through mutual support and co opera�on
Respect – Teat all with considera�on & Regard
CELEBRATING SUCCESS OF SOCIAL MEDIA CAMPAIGNS AND COMPETITIONS
SeedWorks Par�cipa�on in Webinars/Digital Pla�orms SeedWorks is par�cipa�ng in various industry webinars/virtual summits that is allowing the organiza�on to be on wide-ranging pla�orms to forge partnerships, boost innova�on, trade and investments, and learning with businesses, knowledge ins�tu�ons, investors, and governments to understand the growing elements of technology and their applica�on in crisis and risk mi�ga�on.
Events
At SeedWorks safety is paramount, the firm has been ensuring that all the employees & associates are safe and is constantly communica�ng with all the stakeholders to update them with business progress, industry updates, reassuring & keeping them engaged with posi�ve stories. Many engagement ini�a�ves like online training, social media campaigns & leveraging of various digital mediums and tools is helping the employees at SeedWorks come to speed with new ways of working.During the pandemic, SeedWorks has taken exemplary ini�a�ves, which are transforming tradi�onal ways and standard procedures of connec�ng with customers, channel partners, and field teams from physical space to the virtual world while maintaining social distancing. Digital Marke�ng has become an integral part and is being used via social networking pla�orms like Facebook, YouTube, WhatsApp, and other adver�sing enablers like Zapr and InMobi.Further, SeedWorks unique & innova�ve programs align with three key stakeholdersin the business viz. Farmers, Channel Partners, and Employees. The digital and social media campaigns are helping in increasing brand visibility, building rela�onships, genera�ng leads, and keeping the audience informed and engaged. Today, SeedWorks has reached more than 6 Million people in farming community in digital mode.A few of these socially promoted educa�onal campaigns under the theme India Fights Back #Corona – A freehand drawing compe��on, What's your Self Quaran�ne Rou�ne, Women our Real Heroes:नारीकोसलाम, Online Photography Contest and Logo Design Compe��ons on Facebook. These programs a�racted entries from 22 states with diverse professional backgrounds such as students, teachers, working professionals, doctors, govt. officials, etc. SeedWorks is engaging with the channel partners using inhouse built digital apps such as US AgriSTAR, e-Sampark and Jigyasa along with the conven�onal mediums.
OurPresence
NEWS & HAPPENINGS
Gubba Group Ltd, one of India’s biggest cold storages, conducted a webinar where experts from the seed industry talked about the challenges that the seed industry is facing and in what ways these challenges could be overcome.In the cri�cal COVID-19 situa�ons, the company has taken out an alterna�ve for a seminar and and went digital by invi�ng the seed experts for a Webinar. Some of the experts involved in the webinar were Mr. Gyanendra Shukla from JK Agri Gene�cs Ltd, Mr. Raman Rao GV from Ganga Kaveri Seeds Pvt Ltd, Mr. Sa�sh Ganiger from Limagrain India Pvt Ltd, Mr. Venkatram Vasantavada from SeedWorks Interna�onal Pvt Ltd, Mr. Venkateshwarlu Yaagan� from Corntech Seeds, and Mr. Ram V Koundinya from Federa�on of Seed Industry of India.Gubba Group Limited is a known name in the seed industry as it offers cold storage services across India. The Company started off with the dis�nc�on of being Andhra Pradesh first commercial cold storage and over the years. The company has 25 different chambers to cater to different temperature and rh solu�ons and is the only cold storage in India to have low, high and normal humidity cold storage.
Webinar on ‘Seed Industry Challenges & How to Overcome’ conducted on April 13th 2020 by Gubba Group
MD&CEO of SeedWorks Interna�onal Pvt. Ltd. Mr. Venkatram Vasantavada was the part of the esteemed panel discussion on India's 1st Virtual Summit on AgTech Presented by Samunna� with the theme: “Envisioning Business Growth: Disrup�ve Technologies: IN and POST COVID Era”
He highlighted how the unfortunate spread of COVID-19 has impacted human lives with disrup�ons of livelihoods, communi�es, and businesses worldwide and In tough �mes like these, SeedWorks is fully suppor�ve of the decisions being taken by Govt. for safety & future well- being of countrymen and society.
He emphasized that at SeedWorks we are commi�ed to support every ini�a�ve which will helps us to win this WAR against this pandemic. We are following all the Direc�ves and Advisories issued by central and provisional/state Governments. Our Supply chain and logis�cs team are working like COVID warriors by taking all precau�ons and ensuring that seed should reach �mely to the farmers
He also appreciated the central and state governments for their support in these condi�ons to make sure that the availability of seed is maintained throughout.
ET Edge India’s 1st Virtual Summit on AgTech Presented by Samunnati, 4th June 2020
1. Farmer Connect in New Normal• Providing right advisory • Handholding• Ensuring availability of seed
2. Channel Engagement• Communica�on• Follow-ups• Fulfilment• Stock Management
3. Supply Chain Management• Raw Seed Arrivals• Processing & Packing• Ship to Markets
4. Liasioning• Government/s• Other stake holdersi. Govts (Centre, state and Dis�)ii. Dis� Administra�oniii. Trade Associa�ons
Tree planta�on is very important for maintaining the ecological balance of the environment of the earth. In addi�on, it
renders a good feeling and makes the place worth living. It is the easiest way to beau�fy the surrounding. Planta�ons of
trees improve the life and fulfil essen�al needs of mankind. Trees support life by providing habitat to different species
such as squirrels, bees and birds and cleanse the climate by absorbing carbon dioxide from the environment and
releasing oxygen.
This is a good ini�a�ve and must be encouraged in order to make people aware about the importance of tree planta�on.
It is high �me that we the residents of this planet, appreciate the importance of tree planta�on and start contribu�ng
for a greener planet. In 2019 we @ SeedWorks distributed fruit tree saplings to the workers of labs and vegetable plant,
to cul�vate the habit of tree plan�ng and maintenance by kids. The plants are well maintained and nicely grown.
Tree Plantation @SeedWorks
It is a fact that the best innova�on takes place mostly in extreme condi�ons. We all would agree that it’s a very difficult & tough �me for every industry, including #Agritech too.
Focus India Group have taken it up as a challenge and primary responsibility towards agriculture industry and farmers. They have been developing innova�ve pla�orms to bring young Agripreneurs, startups who are working towards the use of technology in the agriculture field. They have organized the First & the Biggest Online Summit for Agritech Startups, Innovators and Change Makers by the name "Agritech Web Summit 2.0" to gather Key Insights from Trend Se�ers and Industry leaders, highligh�ng the role of technology, digitaliza�on and automa�on taking place in agriculture.
Our MD&CEO Mr. Venkatram Vasantavada was one of the key speakers at the online summit as he spoke on “Discovering avenues for stakeholder engagement during COVID-19 Era- The New Normal?”. The ini�al learnings and the mediums that SeedWorks leveraged for stakeholders engagement while it was naviga�ng through the COVID-19 situa�on.
The program highlights :
• 6 Key Note Speakers• 6 Insigh�ul Sessions for Senior Execu�ves• Par�cipa�on of 2000 industry leaders• Representa�on of 800+ companies
This unique summit which brought #youth #Agripreneurs #thoughtpartners to share discuss & enhance ideas which added value by discussing the challenges being faced by startups and giving an ul�mate edge in highligh�ng the role of technology in agriculture with a vision to empower farmers by enhancing their produc�vity.
SeedWorks at Agritech Web Summit 2.0
SeedWorks sponsored Ray Talk Webinar Series “Agri Vision – Hear from the Leaders”
SeedWorks sponsored Ray Talk Webinar Series under the theme “Agri Vision – Hear from the Leaders". It was
a series of 4 episodes of webinars and the topics were per�nent, engaging as well as informa�ve for the
audience.
Eminent Speakers were Dr. V Praveen Rao -Vice Chancellor PJTSAU Hyderabad, Dr Sangeeta Ladha- Vice
President Jain Irriga�on Systems Ltd
We care @ SeedWorks- Lead the way, safety today
Pes�cides can pose hazards to humans. The severity of a harmful effect or poisoning depends on the pes�cide’s
chemical makeup and formula�on, its path into the body, the amount that enters the body, and the length of exposure.
Wearing Personal Protec�ve Equipment, or “PPE”, can greatly reduce the poten�al for dermal, inhala�on, eye, and oral
exposure, and thereby significantly reduce the chances of a pes�cide poisoning.
We@SeedWorks are engaged in the business of agriculture where the use of pes�cides is indispensable. Therefore it is
our responsibility to drive safety in all the areas we operate. Safety at SeedWorks is as important as it is with its external
stakeholders too.
SeedWorks Co�on Supply team conducted a training programme to our out grower farmers on using the PPE
equipment and its benefits. Our growers welcomed and appreciated the ini�a�ves and are ready for driving the change.
It is one of our change ini�a�ves besides training on Good seed and plant prac�ces (GSPP) and handholding our
stakeholders throughout the crop life cycle.
A demonstra�on of our ini�a�ves towards water conserva�on through drip is also can be seen in the a�ached pictures.
Our hear�elt apprecia�on to co�on team for driving the change for sustainable ,safe and water efficient seed
produc�on
We care @ SeedWorks- Lead the way, safety today
Responsible Use of Pes�cides and Container Management
Stewardship is one of the key engagements for SeedWorks Supply Chain, our waste management ini�a�ves aim to
impart grass-root training to the farming community on responsible usage, secure storage and container management.
These training programmes are ini�ated in our seed produc�on clusters of Gujarat. Our ini�a�ve aims to create
awareness among farmers, farm families, of crop protec�on products on the responsible use of crop protec�on
products and safe disposal of empty crop protec�on containers
@SeedWorks as we are engaged in the business of agriculture where the usage of crop protec�on products is requisite.
We believe it is our responsibility to drive safety in all the areas we operate. Our pledge goes: Safety at SeedWorks is as
important as it is with its external stakeholders too.
SeedWorks Co�on Supply team -Gujarat conducted a training programme for grower farmers on the responsible use of
pes�cides and container management. The growers welcomed and appreciated the ini�a�ves and are ready for driving
the change. It is one of our change ini�a�ves as part of Good seed and plant prac�ces (GSPP)
THINKATHON- Developing AgTech Ecosystem: A joint ini�a�ve by SeedWorks and FICCI
SeedWorks strongly believes to strengthen the AgTech start-ups by providing a pilot ground to test their solu�ons and a launch pad to take the best solu�ons to millions of its loyal farmers. To enable the same SeedWorks organized a Think-a-thon session on 24th July 2020 by joint effort with FICCI, which saw par�cipa�on from eleven AgTech start-ups and many opportuni�es to collaborate were iden�fied. SeedWorks dreams to bring scale to AgTech solu�ons, primarily leveraging ar�ficial intelligence-enabled Internet of Things across the value chain, with a focus on harnessing technology and innova�ons for sustainable future of Indian agriculture. The company’s endeavour is to build long term sustainable solu�ons by way of promo�ng innova�ons and poten�al partnerships. Surely, all these efforts will make goal of doubling the farm income by 2022 a reality. The evolved Agri ecosystem will propel India towards its goal of becoming a $5 trillion economy by 2025.
MD&CEO Mr. Venkatram Vasantavada and Associate Vice President- Digital Transforma�on, Mr. Pulkit Mi�al par�cipated in the day long session discussing how Agritech start-ups can help farmers connect with buyers, automate supply chains and build the next layer of data analy�cs to drive efficiency by using Ar�ficial Intelligence (AI) and internet of things (IoT).
Race To Survive – Agritech To Rescue
Tree planta�on is very important for maintaining the ecological balance of the environment of the earth. In addi�on, it
renders a good feeling and makes the place worth living. It is the easiest way to beau�fy the surrounding. Planta�ons of
trees improve the life and fulfil essen�al needs of mankind. With the fast moving and technologically advanced world,
people have completely forgo�en the most vital thing for their existence. Trees are the lungs of the earth. But, with the
increasing popula�on and land requirement, the prac�ce of deforesta�on and felling of trees is being prac�ced in an
uncontrollable manner. People are forge�ng that these trees are reasons for our lives and without them the whole
earth will one day turn into a graveyard.
We@SeedWorks pledge to plant trees and support the go green ini�a�ve in all areas we operate. On the occasion of
SeedWorks Annual Day, 27th July our supply chain team of Gujarat, took the ini�a�ve of plan�ng the trees in Gujarat
seed produc�on areas. Our earnest congratula�ons to Gujarat team for their go green ini�a�ve.
We care @ SeedWorks- Go Green
Mr. Baljinder Singh Nandra par�cipated as an eminent speaker in the webinar on “Future of Farming for Food
and Nutri�on Security” held on 25th Aug 2020, jointly organised by Rural Development Council and BAMETI
(Government of Bihar). His talk was focused on Digital Technologies to support farmers and highlighted the
digital Ini�a�ves taken at SeedWorks and in general. He also presented on the use and impact of emerging
technologies in agriculture to boost produc�vity and how it can assist in making strategic decisions for the
future. With the advancement in these technologies, the agribusiness sector is in a sound posi�on to meet
the needs of a rising popula�on.
Shri Dr Prem Kumar-Honorable Minister Agricuture Department & Animal & Fisheries Resources
Department, Govt of Bihar, Dr. Ajay Kumar Singh-Vice Chancellor Bihar Agriculture University, Bhagalpur, Dr
R.C Srivastava- Vice Chancellor Dr. Rajendra Prasad Central Agriculture University, PUSA, Bihar, Dr Jitendra
Prasad-Director BIMETI were some of the other panellists in the webinar session.
Future of Farming for Food and Nutrition Security
Rural Marketing Association of India Appoints New Leadership Team
The Rural Marke�ng Associa�on of India (RMAI) has
announced a new leadership team in its 15th annual general
mee�ng conducted on a virtual pla�orm.
Himanshu Shah, General Secretary, RMAI handed over the
charge to Biswabaran Chakrabar� re-elected as the President
of RMAI for the second consecu�ve term.
The execu�ve commi�ee includes Venkatram Vasantavada,
MD&CEO, SeedWorks Interna�onal; Nidhi Singh, COO, Impact
Communica�ons; Kadambari Lokhande, COO, Rural Rela�ons;
Amit Rangra, Execu�ve Business Director & VP, Wunderman
Thompson; Khurram Askari, Managing Director, Insight
Outreach Pvt Ltd; Sandip Bansal, Chief Client & Field Officer,
Dialogue Factory (GroupM Media); Sunny Vohra, CEO, Anugrah
Madison; Varun Agarwal, Head Retail Marke�ng-GWI, Tata
Steel Ltd; Sanjay Pragat, Director, Vision Force; Deepak Mi�al,
CEO, Mi�al & Associates; Dr. D. Ravinath, Professor-Marke�ng,
Vignana Jyothi Ins�tute of Management; Kiran Zende, Director,
Yadnya Brandscapes Pvt Ltd & Rahul Nayyar, Execu�ve Director,
R S Infomedia And Films.
SeedWorks feels honoured to be a part of Empowering Small Holder Farming Communi�es. The organiza�on
collaborated with Telangana Government & Siddipet Administra�on in empowering the Siddpet growers in
the new changed ecosystem. Once Siddipet used to be high water scare area which is now a water-rich
ecosystem with five reservoirs. The mee�ng was called upon by Hon Finance Minister Harish Rao Garu and
assured all support to the seed industry. We are also working on ini�a�ng a pilot project with the Telangana
Government on empowering smallholder farmers in the newly transformed ecosystem of Siddipet. Finance
Minister T Harish Rao said that the State government would provide all necessary assistance to those seed
companies that look forward to se�ng up produc�on units in the district. He made this statement while
holding a special mee�ng with the representa�ves of various seed companies, in a bid to transform Siddipet
into a seed bowl, at the Ranganayakasagar guest house in Siddipet Assembly cons�tuency.
Representa�ves of as many as 23 seed companies a�ended the mee�ng. Speaking on occasion, the Minister
claimed that the district witnessed dras�c development a�er the construc�on of five irriga�on projects. The
result has helped Siddipet to get more cul�vable lands, a hor�culture university, good highway facili�es and
uninterrupted power supply to ryots. He also said that the government is planning to u�lize at least one-lakh
acre for the produc�on of different varie�es of seeds, instead of focusing on growing tradi�onal crops.
Participation in Industry- Academia collaboration and the opportunities by ANGRAU, Hyderabad
SeedWorks got the opportunity towards their commitment in collabora�ng with Academia, ( ANGRAU). The
Theme for the presenta�on was Industry-Academia collabora�on and the opportuni�es. The interac�on was
enriched with the latest industry knowledge and indeed enlightening in all means. Other panel members
were from Advanta, Corteva, Hy-veg, NUZIVEEDU. The session was extremely interac�ve throughout, and the
team of ANGRAU thanked Mr. Raja Vadlamani, Vice President Supply Chain for delivering such an enlightening
talk.
Empowering Small Holder Farming communities at Siddipet
COLLABORATE TO ACCELERATEMr. Vinayak Raman Sharma- Vice President Marke�ng Field Crops @Corporate Talk organized by Utkal University, Bhubaneswar, Odisha
Mr. Vinayak Raman Sharma, Vice President Marke�ng– Field Crops interacted with the students of Utkal University and gave them an Bhubaneswar, Odisha
thinsigh�ul lecture on 5 September'20. Keeping the interest of the students alive, the session started with encouraging & inspiring words from him that men�oned: “Students are the real treasures of a country, they are the think tanks, growth drivers as well as the conscience keeper of any na�on and the future is in their hands”.
The Corporate Talk was aimed at bridging the gap between academia, industry and the decision makers. This talk series Enlighted the intellectual arena of the stakeholders at Centre of Agribusiness Management by providing them a glimpse of Indian Agriculture, Indian & Global Seed Industry followed by Field Crops Business & carrier op�ons at SeedWorks.
The session ended with a healthy ques�on & answer round and was well appreciated by all the students and faculty of Utkal University, Bhubaneswar, Odisha. SeedWorks looks for such insigh�ul sessions in future.
Mr. Ajay Juneja, Business Head – Vegetable Crops delivered a talk on the topic “Vegetable Business
Ecosystem: Journey of a decade” in MANAGE, Hyderabad as part of Samanvay-2020. Event was held virtually thon 18 September 2020. The discussion addressed the journey of vegetable business through various
elements: Market, Industry, Business Ecosystem, Trends, Challenges and Opportuni�es.
His talk also updated the audience as how SeedWorks is placed within the ecosystem and is prepared for the
future trends. He mo�vated the upcoming managers to focus on skill development to be the best fit in ever
changing market scenario. His address was adorned with live examples which helped students to connect
perfectly to the business world being presented before!
Mr. Ajay Juneja, Business Head - Vegetable Crops @ SAMANVAY 2020 organized by MANAGE, Hyderabad
Mr. Ajay Juneja, Business Head – Vegetable Crops delivered a talk on the topic “Resilience in Vegetable Seed Business - Status and Future Prospects” in VAMNICOM, Pune as a part of ins�tute's Industry Webinar series. Event
thwas held virtually on 19 September 2020. The discussion addressed the resilient elements of vegetable business and took audience through detailed observa�ons of Market, Industry, Ecosystem, Trends, Challenges and Opportuni�es. Talk delivered also portrayed SeedWorks placement within the vegetable business ecosystem and how prepared Company is, looking at the future trends. His encouraging thoughts on being a be�er “You” in agribusiness field were well appreciated by the audience. The address mo�vated the young managers to approach the market with an open mind and greater focus.
Mr. Ajay Juneja, Business Head - Vegetable Crops @ Webinar organized by VAMNICOM, Pune
We School Welingkar Immersion
SeedWorks interacted with the students of Welingker B-School as a part of industry exposure. The session focused on to enable the student to garner insights into the Seed business and func�oning of SeedWorks in par�cular. To give students the opportunity of engaging and interac�ng with the management teams across business segments like Sales, Marke�ng, Digital Transforma�on, Supply Chain and HR etc. and to sensi�ze students to what companies look for in students who wish to make her/his career in the seed industry. Mr Venkatram Vasantavada MD&CEO, along with Senior Leadership Team Members, par�cipated in the session and shared their insights on various aspects of Agribusiness. The acumens shared by all the speakers were deep, and the feedback from students was very posi�ve. While they are fresh into B-School, the session gave them a good understanding of the Agri input industry which will serve them well in the two years and a�er that as well. SeedWorks looks for such partnerships in future.
Mr. Venkatram Vasantavada, MD&CEO of SeedWorks delivered a mo�va�onal talk to the students of the new batch of MBA (Agribusiness Management) at KSRM. He spoke about how Agri-business Management professionals can contribute to the development of the Agriculture sector in India. He highlighted the issues and challenges and the futuris�c trends in the Agriculture sector. He also underlined the need for having a unique course module on digital technology in the agriculture sector. The talk was very inspiring and engaging. The team of KSRM thanked for delivering such an excellent mo�va�onal session for their Joinees of the MBA(Agribusiness Management) programme.
KIIT School of Rural Management, (KSRM) KIIT University, Bhubaneswar-Student Orienta�on Program
Mr. Pulkit Mi�al, AVP – Digital Transforma�on, presented at Inaugural webinar of the HMA's Youth
Leaders Commi�ee
Mr. Mi�al emphasized the role of Youth (which is es�mated to contribute 34.33% to the India's popula�on) and laid down series of areas of possible innova�on ranging from novel farming methods to smart systems to innova�ve food, products & services). The use of digital technology in Israel and it's demonstrated impact was talked about extensively.
Mr. Mi�al also emphasized the need to design solu�ons which engage farming community, scale to large rural community and the need to collaborate with mature agri-business in the evolving government policy regime. He has also highlighted the short-term concerns of farmers' non-willingness to pay, slow evolving ecosystem of allied infrastructure (telecom, sensors, etc.) and high gesta�on period in AgTech to shape the business models.
Mr. Pulkit Mi�al, Associate Vice President - Digital Transforma�on at
SeedWorks Interna�onal Pvt. Ltd., spoke on 'Race to Survival, AgriTech to
Rescue - Role of Indian Youth in Modern Agribusiness' in the inaugural
webinar of the Youth Leaders Commi�ee of the Hyderabad Management
Associa�on.
Mr. Mi�al presented to the 120+ par�cipants the unique defini�on of
agriculture as specialized ac�vity undertaken by Indian entrepreneur called
farmer. He further introduced the term agribusiness and the rising concerns
for the popula�on. An idea about the performance of the Food-Agri
business companies was also put forth by him. According to the speaker, the
agriculture industry is set to disrupt and turn into a high-tech industry. He
outlined the evolu�on of AgTech sector and in detail talked about the focus
& investments a�racted in past few years. Talking about the impact of
COVID-19 on the AgTech, the par�cipants learnt that AgTech has seen good
push from Government and private sector.
SeedWorks Head of Digital Transforma�on – Mr Pulkit Mi�al speaks in Symbinar at SIBM Hyderabad
As part of the live webinar series – Symbinar by SIBM Hyderabad, Mr. Pulkit Mi�al, General Manager- Digital Transforma�on at SeedWorks Interna�onal Pvt. Ltd. spoke on 'The Impact of COVID-19 on Agribusinesses and its future outlook'. He began by introducing the students with the term Agriculture and what the rising concerns for the popula�on are. An idea about the performance of the Food-Agri business companies was also put forth by him. Talking about the impact of COVID-19 on the industry, the students learnt that agri-business is facing rela�vely less disrup�on as compared to other industries such as financial services, etc. The use of digital technology and labour shortage was also talked about extensively.
Mr. Mi�al also emphasized on his 3R approach of Resilience, Reimagina�on and Reform as the key points to bear in mind as part of the future outlook. He has also highlighted the importance of understanding the regulatory changes, business con�nuity plan, consolida�on and precision applica�on as the key focus areas for the future. He then briefed about how SeedWorks Interna�onal is working in these harsh �mes, and described several ini�a�ves the company taken to tackle it, in terms of digital transforma�on, cause-based campaigns, following contact-less business processes / mechanisms and many others.
The session was followed by a Q&A session where students came up with their queries and displayed their keen interest in the topic.
SeedWorks believes in strong collabora�on with Academia to prepare leaders for tomorrow.
The session was followed by a Q&A session where par�cipants came up with their queries and displayed their keen interest in the topic. HMA look forward to hos�ng more such informa�ve webinars with our respected guest.
He then briefed about how SeedWorks Interna�onal is working in these harsh �mes and has transformed itself into a
farmer centric digital organiza�on. He discussed at length about the ini�a�ves has the company taken around the
farmer and how it is aiding to fulfil the Company's mission.
INTERNATIONAL NEWS
Two (2) US 88 farmers from the Philippines each received a brand-new pick-up truck during
the awarding of the “Ang Hari sa Ani” (Harvest King) Yield Contest held last September 2020.
RecognizingAchieversandUpliftingFarmersLives
Cesar Lomboy of Santo Tomas, Davao del Norte province, on the other hand, dominated the compe��on in the Davao Region with his 248 cavans or 12.43 tons per hectare harvest. Four (4) other farmers each received a brand-new motorcycle and many more received consola�on prizes. Emmanuel Soleta(Nueva Ecija)
The “Ang Hari sa Ani 2020” is a rice yield contest launched by SeedWorks Philippines in two (2) separate areas, the Province of Nueva Ecija and the whole of Davao Region, for the dura�on of the dry season 2019-20. It is open to all farmers, with a minimum of 1-hectare farm area, who will plant SeedWorks' hybrid rice variety, US 88. The US 88 is a premium hybrid rice variety known for its long grain, high-yield, and high milling recovery. Using this hybrid rice variety can help farmers achieve significantly higher yield and higher income.
Almost one thousand farmers from each area have registered for the contest. At the end of the contest period, 67 farmers harvested more than 200 cavans or 10 tons per hectare yield, while 14 farmers harvested more than 12 tons per hectare or 3 �mes the na�onal yield average.Cesar Lomboy(Davao Region)This contest is in support of the Department of Agriculture's ba�le cry, “Masaganang Ani, Mataasna Kita” (Boun�ful Harvest, Higher Income) which encourages and supports farmers with the use of high quality and high yielding hybrid rice varie�es. The Department through its Secretary, William Dar, has acknowledged this and commended SeedWorks Philippines“for ac�vely advoca�ng modernized technology and smarter ways for cul�va�ng and harves�ng high quality rice.”
SeedWorks Philippines' contest grand prize of brand-new pick-up truck is their way of rewarding and helping Filipino farmers improve their farm efficiency and produc�vity, especially now that the country is in the middle of a pandemic.
Emmanuel Soleta of the Municipality of Talavera was the runaway winner in the Nueva Ecija
province, situated in the rice granary of the Philippines, with a harvest of 300 cavans or 15.00
tons from his 1hectare rice farm. The average yield in this contest area was 9.53 tons per
hectare or 191 cavans; while the lowest yield was 6.03 tons per hectare, which is 50% more than the na�onal average.
Senior research scien�st, Dr. Tan Han Qi, completed on the job PhD program from the Na�onal University of
Singapore on 1st July 2020. The PhD program was supported by a pres�gious grant from Economic
Development Board, Singapore. The PhD research project was done in collabora�on with three organiza�ons:
Straits Biotech Pvt. Ltd., SeedWorks Interna�onal Pvt. Ltd., and The Na�onal University of Singapore. The
project involved cross-func�onal collabora�ve teams consis�ng of Biotechnologist, Rice Breeders and
Entomologist. Members of this team includes Dr. Tan Han Qi, Dr. Santhosh Chellian, Dr. Jagadeesha Gouda, Dr.
Sreekanth Palyam, Mr. Kiran Kumar, Mr. Prasanth Katageri and Mr. Sharanappa Pujar. The research finding
from the PhD research project will be useful for our Rice breeding program to develop Brown Plant Hopper
resistant hybrids.
BPH Screening: Releasing of BPH on rice plants (L), Green resistant plants and dead suscep�ble plants (R)
Phytophthora root rot screening
Phytopthora capsici is a devasta�ng fungal pathogen affec�ng Chilli plants. It causes Phytopthora blight
which leads to 80-100% crop yield loss. Mr. Vijay Mahantesh developed an innova�ve seedling screening
protocol to enable Phytopthora reissitant Chilli hybrid breeding.
Inoculum prepara�on Inocula�on ResistantSuscep�ble Screening polyhouse
StraitsBiotech:ConfermentofPhDtoDr.TanHanQi
PhytopathologyUpdates
SEEDWORKS RED CARPETRMAI’s Flame Awards Asia 2020SeedWorks Bags 1 Gold and 1 Bronze Award @ RMAI Flame Awards 2020
Rural Marke�ng Associa�on of India (RMAI), an associa�on of rural marke�ng brands, agencies, and professionals,
announced the winners for the 11th edi�on of RMAI's Flame Awards Asia 2020 at a ceremony held virtually.
These awards acknowledge and celebrate the best of the best rural marke�ng prac�ces and are the most coveted and
exclusive rural marke�ng awards in the South-Asian region. The event saw 100+ corporates, media, PSUs, and rural
marke�ng agencies fiercely contest in these awards from India and overseas. The event witnessed over 200 entries
from across the sectors from India and overseas. There were 6 categories and 39 subcategories for the awards. A total of
94 entries were shortlisted under various categories.
SeedWorks emerged as a Gold Winner for Digital Farming under “Innova�ve measurement and monitoring tools
category” and Bronze Winner for Dhanyavad Yatra under “Rural innova�on for the year category” in the most
pres�gious RMAI Flame Awards Asia 2020.
The entries have been judged by an experienced jury comprising of business leaders, brand custodians, marketers,
media and adver�sing professionals, and domain experts in rural marke�ng, chaired by S Sivakumar, Group Head – Agri
& IT Businesses, ITC. The winners were finalised by a jury comprising Pops KV Sridhar, Founder & Chief Crea�ve Officer,
Hyper Collec�ve; Venkatadri Ranganathan, Chief Opera�ng Officer – Nutri�on Science Business, Tata Chemicals;
Prabhakar Tiwari, Chief Marke�ng Officer, Angel Broking; Subhobroto Chakraborty, Founder, The Digital Fellow; Aalhad
Wadekar, Category Manager – CVO, Greases, Gear Oils & Splt, Gulf Oil Lubricants; Siddhartha Choudhary, Founder &
CEO, Helicro�er; Arun Kumar, Business Leader – LED (Lamps, Luminaries & Electronics), Signify Innova�ons; and Sanjay
Gupta, Group Product Manager, Abbo� India.
The ceremony also saw par�cipa�on from organisa�ons like Marico Limited, PepsiCo India, Airtel Payments Bank,
Apollo Tyres, Perfe� Van Melle India Pvt. Ltd., Dabur India, TATA Agro, ITC Ltd., Emami Limited, Usha Interna�onal,
Impact Communica�ons, MuthootMicrofin Ltd, Tata Steel, Govt. of Maharashtra, Gulf Oil Lubricants India Limited, TATA
Consumer Products Limited, JK Cement Ltd.,Husqvarna (India)Products, McCann Worldgroup, Mahindra & Mahindra
Financial Services, Jana Small Finance Bank, Force Motors Ltd, Lupin Founda�on, TVS Credit Services, Amar Ujala
Limited, Ins�tute of Rural Management Anand, Great Lakes Ins�tute Gurgaon, Welingkar Ins�tute of Management
Development & Research (WeSchool), RW Promo�ons, Insight Outreach, MindwaveMedia, ZtoA Marke�ng, Lemon Pvt
Ltd Nepal, 121XP, Infinity Adver�sing Services, UrsDigitally, Triveni Media Marke�ng Services and Yadnya Brandscapes
among others.
The entries were officially tabulated by Ernst & Young (EY). Signify Innova�ons India was the sponsor and ITC and
SeedWorks Interna�onal were the co-sponsors. Event FAQs.com, www.RuralMarke�ng.in, Medianews4u.com and
Eventaa were Media Partners of the event. The event was conducted innova�vely through puppetry, signifying much on
the social distancing need of the new normal.
Digital Transforma�on (DX) Summit and Awards 2020
SeedWorks is delighted to WON MOST INNOVATIVE PRACTICE in CUSTOMER EXPERIENCE Category.
Digital Transforma�on (DX) bridge people, process and product with technology for achieving significant compe��ve advantages. From the past decade, Indian enterprises are turning their legacy systems to digital concepts; however, there is a massive opportunity for organiza�ons to build global compe��veness through Digital Transforma�on. DX Award is the ideal pla�orm for organiza�ons that have made outstanding contribu�ons in the digital field to showcase their efforts and achievements. As a neutral industry body, CDT awards ensure a pres�gious and impar�al view, celebra�ng the success of key industry players and delivering unparalleled exposure and valuable recogni�on to the prac��oners.
Technology is accelera�ng at a rapid pace in the wake of COVID -19, and there has been a large-scale disrup�on in the recent �mes which has affected everyone in the world – be it an individual or a small or large size company. Digital transforma�on trends and innova�ve measures undertaken by industry have helped several organiza�ons across sectors sustain and grow during these challenging �mes. Several organiza�ons rose to the challenge and digitally transformed to turn the threat into an opportunity, proving without a doubt that digital transforma�on is no longer an alterna�ve but a necessity, to stay relevant in business. “Achieving the vision of Atma Nirbhar Bharat depends on India's digital infrastructure, which is a combina�on of robust development and technological innova�on”.
Commi�ed to the purpose of making Indian Industry Globally Compe��ve, the CII - Centre for Digital Transforma�on (CDT ) hosted its flagship Programme the DX Summit & Awards from 3rd - 6th November. An exclusively designed pla�orm that brings together the finest minds including CXO, policymakers, industry leaders, interna�onal experts, innovators, and IT experts from various domains delibera�ng upon the importance of cu�ng-edge technologies revolu�onizing their respec�ve streams.
Entrepreneur of the Year Award to Mr. Venkatram VasantavadaMr. Venkatram Vasantavada, MD&CEO SeedWorks Interna�onal Pvt. Ltd. has been bestowed with the pres�gious Entrepreneur of the Year award by Hyderabad Management Associa�on (HMA). He is a true example of a leader whose vision and dedica�on are inspiring for the organiza�on. We@SeedWorks are happy to celebrate his huge success and congratulate him on this wonderful achievement.
Winner in Na�onal Awards for Marke�ng Excellence Awards by CMO Asia for Digital Farming
CMO Asia Awards 2020
So many good news in previous months, call for a celebra�on. On behalf of SeedWorks family we extend our warmest
congratula�ons to all the employees & their families
Congratulations Celebrations&
New Born Babies
Emp. ID.
9545
9336
9405
9297
9363
9375
9372
Emp. Name
Hari Parshad
Bussa Santhosh Kumar
Prashant Bhaskar Nalawade
Dnyaneshwar Arun Udage
Santosh Kumar Dhakad
Bhanu Sarvankumar Kalahasthi
Subba Narasa Raju
Son / Daughter
Aaradhya
Srikshita Bussa
Pratyush Prashant Nalawade
Arya Vishwak
Advika
Sudeeksha Dhakad
Lauren Ivanshika
Recently Married Employees
Emp. NameEmp. ID. Spouse
9453
9521
Yelka Kondal Reddy
Sherla Harish Ramlu
Yelka Karuna Reddy
Sharanya
NEW JOINEES
Arun Navnath Kolse01-04-2020Sales (FC)
Sanjeev Kumar01-04-2020
Product Development - VC
Kuldeep Singh20-04-2020
Product Development - FC
Vaishnavi Nilkanth Potdukhe01-05-2020
Human Resources
Gopal Kakade29-04-2020Sales (FC)
Sudheer Singh01-05-2020
Product Development - FC
Umesh Kumar Shukla01-05-2020
Product Development - FC
Edwin Amulraj01-05-2020
Produc�on (FC)
Regis Doss01-05-2020
Produc�on (FC)
Divakar More01-05-2020
Produc�on (FC)
Vollapu Sai Babu01-05-2020Entomology
Umesh Kumar01-05-2020Sales (FC)
Amit Mohanty08-05-2020Sales (VC)
Merugu Mahesh11-05-2020
Product Development - VC
Shantaram Ramrao Ingle15-05-2020Sales (VC)
Dheeraj Chaturvedi18-05-2020Sales (VC)
Sharad Harishchandra Ratnaparkhi21-05-2020
Product Development - FC
Surajit Duari01-06-2020Sales (VC)
NEW JOINEES
Girisha K J08-06-2020Sales (VC)
Chandresh Kumar Singh01-07-2020Sales (VC)
Sagar Da�atray Honmane06-07-2020
Research and Development - FC - M&M
Amit Mishra06-07-2020
Product Development - VC
Danam Ramesh15-07-2020Sales (VC)
Anoop Kumar Yadav27-07-2020Sales (VC)
U�am Saltan Chavan01-08-2020Sales (FC)
Vinod Kumar05-08-2020Sales (VC)
Vinay Tiwari10-08-2020Sales (FC)
NEW JOINEES
Arvind Pa�dar17-08-2020
Produc�on (FC)
Praveen Sahrawat17-08-2020 Sales (FC)
Shyamagundu25-08-2020Sales (FC)
Vipul Bhagvanjibhai Pokar28-08-2020Sales (FC)
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