New ways to use FB & Instagram

@brenventures

Hello!Amrita GurneyVP Marketing

amrita@crowdriff.com @amritaautumn @amritagurneywww.crowdriff.com

Locals and travelers are looking for up to date information. They want to support their local community. They also need moments of levity and fun.

Phases of recovery

Social media tipsfor today & beyond

Pick one1 platform

Get personal2

Quick tips⛱ Share your origin story

⛱ Let your staff takeover your account for a day

⛱ Give people a peek into your “day in the life” in the business

⛱ Focus on authentic over perfect

Use hashtags3 wisely

Hashtags are an important discovery tool on Instagram

get more engagementthan posts without hashtags

Posts with at least 1 hashtag

@yumfishchewfish

Source: Instagram

Add your hashtag in the first comment to keep your captions “clean”

Showcase your4 customers

Quick tips⛱ When your customers tag you in a post, repost to your Instagram Story

⛱ Search your location tag for photos related to your business

⛱ Ask for permission before reposting to your feed

⛱ Give credit (tag the person) when you mention them in your post

https://docs.google.com/file/d/18yK20zTXTco5UAC6rr0JSyYv-6bIRPPO/preview

Partner up5

Quick tips⛱ Find complementary businesses that target the same customer

⛱ Bundle your offerings (e.g. clothing store + boat tour)

⛱ Coordinate a week where you cross promote each other

⛱ Tag @visitpensacola and use #experiencepcola

6 Make it easyfor people tobuy

Easy to call and order

Details are shared in the copy as well

Beautiful visual to get people’s attention

Simple but it works!

Clever use of Instagram Story Highlights

New stickers to send your visitors to your delivery partner

Gift card option

7 Leveragelive video

Share to Story

Choose the Live option in your Stories

Ideas for live video⛱ Teach something (a recipe, how to style an outfit, dance lesson)

⛱ Promote it well in advance (on your Stories, in your posts)

⛱ Consider making it a regular event so people expect it

⛱ Save your live videos to your Highlights so people can watch later

Paypal details in his bio

Live videosaved for future viewing

7 social media tips for now & beyond⛱ Choose 1 platform that you can keep up with

⛱ Get personal

⛱ Use hashtags wisely

⛱ Showcase your customers

⛱ Partner up

⛱ Make it easy to buy

⛱ Leverage live video

Thank you!