Mix Method in Strategic Real Estate Development Research

Hastjarjo/006-icbea-ajbas 1

Name : Hastjarjo

University : Doctoral Student in Management Science, Padjadjaran University, Bandung

Paper ID : 006 – icbea – ajbas

Paper Title : Mix Method in Strategic Real Estate Development Research

Abstract

Strategic Real Estate Development (Strategic RED) is the contemporary framework that

integrate both Resorce-based View (RBV) and Industrial Organization (IO) paradigm (Hastjarjo,

2014). Strategic RED is the answer of problem statement What are strategic variables in real

estate development? How do relation between them? How do they affect to financial

performances?. Strategic RED have many complex variables and indicators, to test the hypothesis

need a mix method, combination of QUANTITATIVE and qualitative methods, because the

results of the first quantitative study needs to be deepened with qualitative study. The research

design using sequential explanatory strategy, This model of combination research give more

higher weight to the use of quantitative research methods.

The first phase is Structural Equation Modeling (SEM) Analysis. This phase will test the

hypothesis of Strategic RED. The data collection from the questionare using internet method to

association members of Real Estate Indonesia (REI). The second phase is Focus Group CEO and

Senior Managers from a large real estate developers.

Key words: Strategic Real Estate Development, Mix Method, Sequential Explanatory Design.


1. INTRODUCTION: Conceptual Fram ework of Strategic Real Estate Development

1.1. Strategic Real Estate Development : Teoritical Model

Problem Statement. What are strategic variables in real estate development? How do relation

between them? How do they affect to financial performances?

Methodological gap. Too, Harvey, and Too (2010) to identify the corporate real estate capabilities

for a hypercompetitive business environment, future research may take two streams. First,

qualitative research through case studies and/or focus group interviews. hereafter, quantitative

methods can be applied to statistically test for the existence and strength of the relationship

between corporate real estate capability and performance.

Conceptual Framework. According to Wilson (2012), and Brahma and Chakraborty (2011)

resource-based view (RBV) is not a industrial organization (IO). It is a

complement for industry level analytic tools. Peter and de Vries (2003), Scheffer, Singer, and

Marc (2006), and Lindholm (2008) the corporate real estate (CRE) strategy can help to improve

revenues and cost. Kim (2005), Tai and Huang (2006), Davies and Walters (2004) the strategy

and specific environment had significant implications for the performance. Wang, Lo, Zhang, and

Xue (2006), Goll, Nancy, and Rasheed (2007), David, Chew, Yan, and Charles (2008), and Human

and Naude (2009) the capability affect the strategy and the performance of the company.


Figure 1. Teoritical Model of Strategic Real Estata Development

Source: Author

1.2. The Hypothesis

H1 : There is a positive relationship between the IO and RBV approach.

H2 : CRE strategy has positive relationship with firm CRE performance

H3 : The industrial CRE environment has a significant impact on CRE strategy

H4 : The industrial CRE environment have a positive relationship with firm CRE performance

H5 : CRE capabilities have a significant impact on CRE strategies

H6 :CRE capabilities to have a positive relationship with firm CRE performance .


2. LITERATURE REVIEW: the Mix Method and Research Design

2.1. The Mix Method

Mix method research is an approach to inquiry that combines or associated both quatitative

qualitative forms of research. A Mixed methods design is useful when either the quantitative or

qualitative approach by itself is inadequate to best understand a research problem or the strengths

of both quantitative and qualitative research can provide the best understanding (Creswell, 2009).

Mix method is research in wich the investigator collects and analyzes data, integrates the findings,

and draws inference using both qualitative and quantitave methods in single study or program of

inquiry. Hence, mixed methods can rever to the use of both qualitative and quantitative methods

to answers research question in a single study (Mertens, 2010).

2.2. Research Design

This study use sequential explanatory strategy. Sequential Explanatory Strategy in mixed methods

research is characterized by the collection and analysis of quantitative data in a first phase followed

by the collection and analysis of qualitative data in a second phase that build on the result of initial

quantitative results (Creswell, 2009). Sequential Explanatory Research Design combination

models are shown in Figure 2. This model is called sequential explanatory because after proving

the next sequence is deepening.


This model of combination research give more higher weight to the use of quantitative research

methods. Based on the figure 2, in the early stages of research in data collection and analysis both

using quantitative methods, and followed by qualitative methods. Data collection and analysis for

the two methods is carried out separately, but made continued.

Figure 2. Sequential Explanatory (QUAN qual) Research Design

Source: Author

This method is used because I think the results of the first quantitative study needs to be deepened

with qualitative study. The combination of the two method data connecting the results of the first

phase and second phase of the study.


3. RESEARCH PROCESS

Step-by-step this research process by sequential explanatory models shown in figure 3.

Figure 3. Research Process

Source: Author

Based on figure 3. the first phase of research using quantitative methods and in the second phase

using qualitative methods. The combination of research conducted to answer the problem

statement of quantitative research and the problem formulation of qualitative research that is result

of the hypothesis test. So, qualitative research complement and reinforce the conclusion.

3.1. First Phase: QUANTITATIVE Method with SEM Analysis

SEM techniques suitable for use to (Ferdinand, 2002):

1. Confirm unidimensionalitas of various indicators to a dimension/construct/concept/factor.

2. Test the appropriateness / accuracy of a model based on empirical data studied

3. Test the suitability model and the causality between factors.


3.1.1. Variables and Indicators

Business Environment :

Capabilities:


CRE Strategies:

Financial Performance:


The process of creating a complete SEM modeling steps as follows:

1. Development of a theory-based model

2. Development of a flowchart to show causality

3. Conversion of flowcharts into a series of structural equation and measurement models

specification

4. Selection of the input matrices and estimation techniques on models built

5. Assess the problem identification

6. Evaluation of the model

7. Interpretation and modification of the model.

3.1.2. Data Collection

Data collection by questionare sent via the internet to all members of the Association of Real Estate

Indonesia (REI).

3.2. Second Phase: qualitave Method – Focus Group

The second research is the confirmatory of results from hypothesis test. Data collection from Focus

Group methodts. Panel discussdion consists of CEO and Senior Managers from large scale

developer in Indonesia. The entire analysis method using to conclusion.


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