LOS ANGELES BUSINESS JOURNAL - Ernest Packaging

T H E C O M M U N I T Y O F B U S I N E S S ™

LOS ANGELES BUSINESS JOURNALL A B U S I N E S S J O U R N A L . C O M

Vol. 39, No. 23 June 5 – 11, 2017 • $5.00

M A I L T O :

DESPITE a vast generation gap, this year’s 20 in Their 20s and 8 Over 80 subjects – together in the same edition of the Business Journal for the first time – have much in common.

Seven decades separate the youngest on the lists – Noah Whinston, 22, who launched e-sports company Immortals two years ago – and the oldest – 92-year-old A. Charles Wilson, who started Ernest Packaging Solutions in 1946.

However, the characteristics needed to be an entrepreneur, to lead a company for decades, or to grow professionally throughout life are much the same, regardless of age. A passion for one’s business and industry, excitement about the future, and often long hours – with the caveat of making time for a little fun – are common themes.

Photographed by RINGO H.W. CHIU

Through the Ages: Clockwise from top left, Carbon & Hyde’s Oren Katz; Black Equities Group’s Stanley Black; MVMT’s Jake Kassan, left, and Kramer LaPlante; Fishermen Labs’ Eden Chen; David Mirisch Enterprises’ David Mirisch; Cedars-Sinai Medical Center’s Marvalene Bickerstaff; and Franco Trucking Inc.’s Francisco Franco.

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20 LOS ANGELES BUSINESS JOURNAL JUNE 5, 2017

Paying Her Way: Marvalene Bickerstaff likes the freedom of a steady paycheck.

How many hours a week do you work? 40.

Why not retire? I like to have my own independence to do things I like without going into the family budget. I still like to shop, get my nails and hair done, and go to casinos sometimes.

Does your family want you to retire? My daughters and son do. They’d like me to work part time. They know I like to work and my mind is still pretty sharp.

Best part of working past 80? Worst?The worst part is not being able to sleep in. The best part is you don’t have to budget your money as much. You’ve got freedom.

Are you up to date on technology?No, I’m not. I have the same flip phone I’ve always had, but I like it. I don’t do Facebook. But I do the basics on computers.

What is the best advice you ever got? I always use the Kenny Rogers expression, “Know when to hold ’em, know when to fold ’em, know when to walk away.” I tell young people, you can’t always say what’s on your mind.

What advice would you give to people who want to work well past 65?They have to maintain their physical and mental health. That’s the main thing to me.

What’s the secret to staying healthy and active?Moving around, using your mind, walking sometimes, and still doing some of your own housework – that’s about what I do. I read my Bible and magazines, shop, and go to church.

Do you work as much as you used to in your 40s and 50s?Just about, yes.

How has your work routine changed? I’ve been working here for 58 years in different departments – in the medical staff office, in nursing as a nurse’s aide, and on the hospital floor as secretarial staff. You don’t get bored having different jobs.

What do you miss the most about being young?To be truthful, I can’t say I miss too many things.

What do you see in the future? Working part time, seeing my grandkids graduate from college, teaching them to respect older people, and being kind to those who are less fortunate.

– Paul Eakins

How many hours a week do you work?I am in the office approximately 20 hours per week. However, I have a real estate breakfast once a week and also lunches and dinners that promote not only our business interests but the business of philanthropy.

Why not retire?I like what I am doing. I’ve done it for 60 years and I don’t see not doing it.

Does your family want you to retire?No. We are a three-generational family business. My son, daughters, and grandson are with me every day in the office.

Best part of working past 80? Worst?Best: Being able to come in at 10 and leave at 4 p.m. Worst: I wish I had the same energy as when I was younger.

Are you up to date on technology?No. I still prefer to meet and speak with people in person.

What is the best advice you ever got?My father instilled in me at a very early age the importance of giving back. He taught me that it will all return to you.

What advice would you give to people who want to work well past 65?In the 1950s and ’60s, the life expectancy was 70

years old and that’s where retiring at 65 came about. Now, people are living well into their 90s. There are many more years of productivity to fill.

What’s the secret to staying healthy and active?I try to keep in shape, drink lots of water, watch my diet, and aim for a full night’s sleep.

Do you work as much as you used to in your 40s and 50s?About half the amount of time. The other half of my time is dedicated to philanthropy.

How has your routine changed?It hasn’t. When I travel for a length of time and then I return, people will ask, Will you be at Canter’s this

Sunday? Even if I landed late the night before, the answer is always: 100 percent.

What do you see in the future?Lots of inflation. It is harder and harder to find deals. But I also see long life and good health. I am an optimist at heart.

– Paul Eakins

Ground Game:Stanley Black holds a weekly real estate lunch in addition to philanthropic undertakings.

RINGO H.W. CHIU/LABJ

MARVALENE BICKERSTAFF, 80Cedars-Sinai Medical Center, Beverly Grove

Title: Customer service representative

Background: Has worked at the hospital for 58 years.

STANLEY BLACK, 84Black Equities Group, a Beverly Hills real estate investment company.

Title: President

Background: An L.A. native and longtime real estate developer, he formed the company about 20 years ago.

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Shaping Future: A. Charles Wilson enjoys mentoring at his businesses.

Still Acting Up: George Takei is currently doing seven shows a week in ‘Pacific Overtures.’

How many hours a week do you work? Seven performances a week, 10½ hours a week. I’m currently in a revival of “Pacific Overtures,” a 90-minute show. Upcoming is “Allegiance,” a normal 2½-hour show, eight performances a week.

Why not retire?I love acting, my lifelong passion. I feel blessed that I am still cast in interesting productions.

Does your family want you to retire? An actor has “between engagement time,” so we go on vacations at those times.

Best part of working past 80? Worst? The best part of working is the work itself. I love the fulfillment of working with other exciting, young, talented people. The worst part is being confronted with two projects at the same time. I would have to pass on one.

Are you up to date on technology? As much as an 80-year-old is reasonably expected to be.

What is the best advice you ever got? Do the best you can in whatever you do.

What advice would you give to people who want to work well past 65? Love the work you do. If you can keep working, it is a blessing.

What’s the secret to staying healthy and active? Eat well and sensibly, exercise the body and mind, get at least seven hours of sleep, and be optimistic.

Do you work as much as you used to in your 40s and 50s? No, the body and mind slow down so you make the appropriate adjustments. I take naps.

How has your work routine changed? The work routine changes with the needs of each script.

What do you miss the most about being young? The energy and the flexibility of the body I used to have. What do you see in the future? After a few more years, maybe more “between engagement time.”

– Omar Shamout

How many hours a week do you work? 40 to 50.

Why not retire?I enjoy working. I love to help mentor our up-and-coming talent. The future is so bright.

Does your family want you to retire?No, because they know I enjoy what I’m doing.

Best part of working past 80? Worst?Is that I’m still working. Worst? I’m not as energetic as I once was.

Are you up to date on technology?Yes, I read a lot and am fascinated. You must remember, when I was a kid, ice was delivered by horse and sliced bread was a novelty.

What is the best advice you ever got?Every day is a gift and do the best you can to accomplish what you’re setting forth to do.

What advice would you give to people who want to work well past 65?Try to keep your health so that you can accomplish your goals.

What’s the secret to staying healthy and active?Thinking positively, exercising, and eating properly.

Do you work as much as you used to in your 40s and 50s?No, in terms of the physical hours. But on

using my mind, yes. I am always reading, attending a lecture.

How has your work routine changed?Over the years I’ve grown into more management and less operating.

What do you miss the most about

GEORGE TAKEI, 80Hosato Enterprises Inc., Los Angeles

Title: Actor, principal

Background: Rose to fame for his role of Sulu on “Star Trek” and still does a variety of acting work.

A. CHARLES WILSON, 92Ernest Packaging Solutions, Commerce; Trio Tech International, Van Nuys; Daico Industries Inc., Carson.

Title: Chairman and Chief Executive, Ernest; Chairman, Trio Tech; Chairman, Daico

Background: Founded Ernest with his brother in 1946.

being young?I don’t miss much because I try to think the future is always so interesting.

What do you see in the future?Trying to enjoy the opportunities life presents to me.

– Paul Eakins

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Still Tuned In: Larry King’s work keeps him on the move, including a trip to Norway this month.

How many hours a week do you work? About 20, plus traveling for speeches. So, some weeks more.

Why not retire? Retire to what? I love what I do. Everyday is something new: keeping up with world news and talking to people in all walks of life. I never get tired of it. I feel blessed.

Does your family want you to retire? They have never expressed that thought. I think they understand how much it means to me.

Best part of working past 80? Worst? The best part of working past 80 is working past 80. To still be able to do that after having had a heart attack, heart surgery, prostate cancer, and Type 2 diabetes. I still can travel anywhere and function. There is no worst part.

Are you up to date on technology?I started when it was radio wires, and then satellites, and then I was seen around the world on television, and now on the internet. I’m still doing what I’ve always done, but technology is sending me out differently. I respect it. I don’t worship it.

What is the best advice you ever got? Always be yourself, don’t try to imitate other people

in your field. People will like you or not like you depending on you.

What advice would you give to people who want to work well past 65?Sixty-five is now the old 50. It used to be that everybody retired at 65, Social Security came in, and then you’re supposed to die at 66. Just keep doing what you love.

What’s the secret to staying healthy and active?I don’t know. My father died when he was 46, but one thing that has helped me is pharmaceuticals. Medicine keeps me going. If I have anything that occurs, I see the doctor. And I’ll let you in on another thing people don’t use enough, luck. Lefty Gomez said, “I’d rather be lucky than good.”

Do you work as much as you used to in your 40s and 50s?I think I do. I have a lot of stamina. I fly around; for example, I’m going to Norway in June to do a conference for Stephen Hawking. I’m going to London to speak to a large group and record interviews for my shows, “Larry King Now” and “PoliticKING With Larry King” on Ora TV.

How has your work routine changed? The big difference is now I tape my shows instead of doing them live. All my life I’ve worked live, and I like live. But the nature of this business and the kind of programming we do with the internet is on tape.

What do you miss the most about being young?Looking forward to getting older, and I love the innocence of youth.

What do you see in the future? Future is a great word for someone 83. I think I will probably die on the air, and like another Jew, in 2,000 years, I’d like to come back.

– Omar Shamout

LARRY KING, 83Ora TV develops and distributes online video content.

Title: Broadcaster, principal

Background: Left his nightly CNN show, “Larry King Live,” in 2010 after 25 years on the air.

How many hours a week do you work? 40 plus.

Why not retire? I love what I do. I produce and consult for nonprofits for them to raise more funds. I’ve done over 2,500 fundraising events throughout the United States and seven foreign countries. I’ve raised $35 million throughout my career.

Does your family want you to retire? They know when I’m ready, I will.

Best part of working past 80? Worst? The best is utilizing my knowledge of putting on fundraising events during the past 50 years. The worst is that I get a little more tired than when I was younger.

Are you up to date on technology? Not so much. I use my daughter and my college interns for that.

What is the best advice you ever got? I went to work for United Artists when I just came out of college, and the Mirisch Corp. distributed their films through United Artists. My uncle Harold said, “Don’t throw your weight around and brag you’re a Mirisch. Just gain the respect of the people you work for, and then they’ll find out you’re a part of the Mirisch family.”

What advice would you give to people who want to work well past 65? Work only if you have to. Marry a good woman who will stay with you for 35 years, like my wife, Sandy.

What’s the secret to staying healthy and active? Have good doctors who keep you both healthy and allow you to remain active.

DAVID MIRISCH, 81David Mirisch Enterprises, a Westlake Village producer of fundraising events.

Title: President

Background: Part of the Mirisch Co. family that has produced classics including “Some Like It Hot” and “The Magnificent Seven.”

Bigger Picture: David Mirisch applies his skills to helping nonprofits.

Do you work as much as you used to in your 40s and 50s? I have slowed down a little as I have fewer accounts to work on.

How has your work routine changed? I’ve probably worked every day of my life. I still get up at 5 a.m., I go to the computer and check all my emails. I check what calls I need to make

during the day. I still go to meetings to pitch my business.

What do you miss the most about being young? I can’t run around as much as I used to.

What do you see in the future? Whatever God has in store for me.

– Omar Shamout


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Clocked In: William Fulco prefers tokeep a steady schedule.

How many hours a week do you work?Usually about 50. No matter what time I go to bed, usually around 10:30 to 11, I am always up at 5 and over in my office by 7:30. I frequently work in the evening.

Why not retire?No reason to. I still have the energy and interest. There are several research projects in my computer which I wish to update, finish, and see through to publication.

Does your family want you to retire?I’m a Catholic (Jesuit) priest, so no immediate family.

WILLIAM FULCO, 81Loyola Marymount University

Title: National Endowment for the Humanities Professor of Ancient Mediterranean Studies

Background: A Jesuit priest who has translated ancient languages for films and books.

Write Stuff: Richard Reeves laments not heeding advice to keep a journal.

How many hours a week do you work?More than 40.

Why not retire?To do what? My brother, who is 78, retired as athletic director of Columbia University. He was so bored, he now works as a conductor on the boardwalk shuttle in his town in Maryland at $10.41 an hour.

Does your family want you to retire?No.

Best part of working past 80? Worst?Best: I love my work and my colleagues, too. Worst? You don’t have much of a future; planning and dreaming are in decline.

Are you up to date on technology?No. I basically peak at e-mail and Siri.

What is the best advice you ever got?When I was a young reporter at The New York Times, my boss, Arthur Gelb, urged me to keep a journal. “You are going to meet many of the most interesting people on the planet,” said he. I didn’t do it. I’ve written 20 books, and the 21st should have been that journal/memoir.

What advice would you give to people who want to work well past 65?Do it. There’s an insurance company ad featuring (retired) Peyton Manning sitting on a park bench in a bathrobe. The old guy stands up and says, “Don’t give up what you’re doing!” The old guy’s right.

What’s the secret to staying healthy and active?Staying active. Having a big family, like me: five children, seven grandchildren.

Do you work as much as you used to in your 40s and 50s?No; wish I did.

How has your work routine changed?Not so much, if I’m working on a book. Up early, read, write, then off to the office.

What do you miss the most about being young?My wife. The energy and ambitions.

What do you see in the future?You know that answer.

– Paul Eakins

RICHARD REEVES, 80USC Annenberg School of Communication and Journalism

Title: Writer, senior lecturer

Background: A former New York Times political writer, he has authored several presidential biographies and has had a syndicated newspaper column since 1979.

My Jesuit colleagues are somewhat surprised that I am still at it, but no one has suggested that I retire.

Best part of working past 80? Worst?Best: Staying alive and involved and still learning. Worst: People are hesitant to include me in their plans for the future for fear I might not make it.

Are you up to date on technology?Very much so. I am very computer literate, and I enjoy keeping up with new electronic matters. My android cellphone’s apps get a real workout. I am plugged into Facebook, Instagram, and Snapchat.

What is the best advice you ever got?You know what you can’t do. Figure out what you can do, then do it.

What advice would you give to people who want to work well past 65?Keep at it, but don’t stop learning. Don’t sit on past laurels. When I get together with my age peers, I don’t like to reminisce about the past. That always seems like a characteristic of folks who have ended productive life. I like to talk about the present and the trajectory of present events.

What’s the secret to staying healthy and active?Love. Really that simple. Be intensely involved in the lives of others, listen to them, learn from their lives, affirm them. If you are a loner, you’re doomed.

Do you work as much as you used to in your 40s and 50s?More! I may not do it as fast, but I probably do it more accurately. Or maybe it just seems that way because it takes me longer to do it.

How has your work routine changed?Not very much. I’m a man of structure. Folks joke that they can set their clock by what I’m doing.

What do you miss the most about being young?I had more energy. I think I also miss planning (usually it wasn’t realistic) big things in my future, daydreaming.

What do you see in the future?I don’t see into the future much – I’m too busy. As it is, I’ve been diagnosed with a malady (idiopathic pulmonary fibrosis) that statistics tell me should have killed me at least three or four years ago, but here I am. But that reality does drive me to pay more attention to and relish the present.

– Paul Eakins

In Their 20s20

What led you to start your own business?While in high school and college, I pursued many interests to challenge myself and took opportunities that would help me achieve my ultimate goal of making a positive impact on the world.

What’s been the biggest challenge so far?It’s been a challenge breaking our larger vision down into manageable sizes and scopes. We have worked really hard to develop our product roadmap allowing us to iterate and meet our goal of implementing Flippy (the robot) into CaliBurger kitchens by early 2018 as well as scaling to meet the needs of future customers.

What’s the most important lesson you’ve learned?I have learned how to communicate more clearly and listen more critically. Meeting with customers has allowed me to better understand their needs.

How many hours a day do you put in?I work at least 12 hours a day in the office, but I am always reading, networking, and thinking about innovative ideas to bring to the table as well as approaching problems from different angles.

Has your youth led to any awkward situations, such as when you supervise older employees?

Miso Robotics is unique in that all three co-founders graduated from Caltech a decade apart (’97, ’07, and ’16). Even though we are composed of employees of different generations, we welcome and encourage any and all ideas. I can admit that in being the youngest it took a while for me to develop my voice when working with others outside the company who are more experienced, but I’ve noticed that all it takes is preparation and practice.

Would you start another company?I am passionate about many different sectors and always think about ways to help engineer a better world.

Could you ever work for someone else?I am driven by improving the world, and I thrive in a collaborative environment, so any company

I consider starting or joining must align with my vision and workplace needs.

What do you do to unwind?Exercise is incredibly important for me to stay balanced. I enjoy playing basketball because it helps me clear my mind and reset during a busy day or week.

– Garrett Reim

ROBERT ANDERSON, 23Miso Robotics, a Pasadena robotics and artificial intelligence solutions developer for automated food preparation.

Employees: 6

Financials: N/A

Breaking Barrier: Flex’s Erika Jensen wants feminine care to shed its stigma.

What led you to start your own business?Fate. I never dreamed of being an entrepreneur. In fact, I often say that I’m more of a contractor, not an architect. But fate led me to running e-com-merce at a vibrator company in San Francisco (not the career path I had hoped for myself), which led me to meeting my co-founder, Lauren Schulte. The first night I met Lauren she told me over Vietnamese food that she suffered from yeast infections caused by tampons and explained that there hadn’t been an innovation in feminine care since the tampon and menstrual cup were brought to market in the 1930s. We realized that this is a problem that 51 percent of the population deals with every second of every day, and the products we use cause infection, discomfort, odor, some-times death. Why hadn’t someone done something about this? So we did, with Flex.

Where did you get the startup money?We raised a $4.2 million seed round in 2016, led by Amplify.LA, Y Combinator, and a mix of both VC and angel investors.

What’s been the biggest challenge so far?The most persistent challenge we face is quite simply the conversations that we have. The cat-egory we’re in is highly stigmatized, creating a huge barrier to innovation. Think about when you

learned about menstruation. You were probably in school, girls separated from boys, and were told some variation of “Hide your tampon when you walk to the bathroom” and “Don’t talk to boys about your period.” And that’s it. That sentiment of embarrassment and privacy carries on throughout our lives. We have to change the narrative in order to continue driving change, and we hope to do that by fulfilling our mission of creating body-pos-itive and life-changing experiences through the products that we make and the conversations that we spark.

What’s the most important lesson you’ve learned?The most important lesson I’ve learned is when to know what you don’t know. It’s OK to not know what you’re doing but you have to have a growth mind-set. Learning and resilience are essential to sustained accomplishment.

How many hours a day do you put in?Typically, 10 at the office padded with a couple of hours on either end for e-mails, calls, and/or a shower think.

Would you start another company?At Flex, we’re working toward creating a world where every woman loves her body. For a multi-tude of reasons, this has been a personal mission of mine for over 20 years and something that, even beyond Flex, I will continue to devote my energy to. I might give it up for Formula 1 racing, though.

Could you ever work for someone else?Of course. There are incredible leaders all over the world that I would be honored to work for. I will never be too proud to work for someone else.

What do you do to unwind?Racing cars, Pilates, scuba diving.

– Diane Haithman

Flipped Switch: Robert Anderson with Miso Robotics’ Flippy the robot.

ERIKA JENSEN, 28Flex Co., a Venice maker of feminine care products, including its trademarked menstrual discs.

Employees: 15

Financials: Multimillion-dollar run rate.



In Their 20s20

Family Ties: Oren Katz launchedCarbon & Hyde with her sister out of their family’s jewelry shop.

What led you to start your own business?Our family is in the fine jewelry manufacturing business. We own a jewelry shop with about 25 employees who manufacture all our fine jewelry.

Where did you get the startup money? We started producing a few items in the family shop until we had a very small collection. We took our pieces to stores right away and luckily every store wanted to work with us. We had strong sales from the beginning, so it helped pay back the investment quickly and the business took off from there.

What’s been the biggest challenge so far? The biggest challenge is always thinking 10 steps ahead. You have to be on top of every store and their inventory, you have to know the market and stay on trend, and you need to be prepared for holidays and high jewelry moments during the year.

What’s the most important lesson you’ve learned? Reminding yourself that every day is a new day. As an entrepreneur, you enter into a roller coaster of a journey. There is a lot of trial and error. Some days you have highs and other days you have lows.

How many hours a day do you put in? We’re in the office managing production

and design about six to seven hours a day, but I am constantly working every minute of the day.

Has your youth led to any awkward situations, such as when you supervise older employees? We’re partnered with our family-owned manufacturing house, so technically the only

“real employees” are Yarden and I. But there are over 25 people who work with us in production to create the jewelry. Most of them have known us since we were babies, so it’s like a family working together.

Would you start another company? Yes. If I had the time, I would start a business for every passion of mine.

Could you ever work for someone else? After working for myself and running my own company, I think it’s OK to be greedy and say – never again.

What do you do to unwind?Yoga and Soul Cycle.

– Shwanika Narayan

What led you to start your own business?Atyam: As undergrad students, we were on the forefront of using 3-D printing with liquid rocket engines. We had filed for IP related to designs and manufacturing processes that our mentors at NASA told us haven’t been seen before in the industry. The opportunity to be an agile game-changer in the heritage field of rockets was an easy decision.Finch: I decided that to build the future that I envisioned, I couldn’t bet on someone else to do it. The best way to ensure the future of my dreams was to get working building it myself. Tri-D Dynamics will help to build the vibrant, space-faring society of the future.

Where did you get the startup money?Atyam: Business plan competitions and savings from working at various internships over the past six years.

What’s been the biggest challenge so far?Finch: The biggest challenge thus far has been pushing forward the progress of the startup while simultaneously trying to complete a graduate thesis program in engineering. It often feels like I have two full-time jobs.Atyam: Product market fit. Talking to customers and validating that our product/service was needed in the market.

What’s the most important lesson you’ve learned?Atyam: Be as efficient as possible. There are only 24 hours

OREN KATZ, 28Carbon & Hyde, a downtown fine jewelry company that she runs with her older sister, Yarden Katz.

Employees: 2

Financials: Self-funded

DEEPAK ATYAM, 23 ALEX FINCH, 25Tri-D Dynamics, a Cerritos contract manufacturer of rocket engine components that uses 3-D printing to reduce production time.

Employees: 4

Financials: Self-funded with $15,000; won $100,000 in business plan competitions.

in a day and sleep is somewhat necessary.Finch: There is always a way forward. We live in a world where there is never a situation where all options have been exhausted; we just reach a threshold that we are unwilling to venture into, for any number of reasons.

Has your youth led to any awkward situations, such as when you supervise older employees?Atyam: My youth had led to more awkward situations when I was younger and had different leading styles due to my experience levels. Over the years, I’ve transformed my leading styles from a top-down approach to more of a mentor-mentee methodology.

Would you start another company?Atyam: Most definitely. Would love to tackle difficult problems and develop innovative solutions through the entrepreneurial realm.Finch: Effecting the greatest amount of positive change on the world is my driving passion. I see this being manifested through many possible means, of which starting multiple companies is a likely option.

Could you ever work for someone else?Finch: I have thought about this a lot. The primary consideration in answering this is the fact that it is easiest for me to fully commit to something of my own creation. However, after a lot of reflection, I reached the conclusion that I could work for someone else if the overall mission is deeply in tune with my driving passion.Atyam: I could work for someone else as long as I truly admired that individual and knew I could grow immensely from the experience.

What do you do to unwind?Atyam: I try to exercise to unwind on a “normal” workweek. In general, I try to plan bigger trips with my friends where we would go to a music festival, camping, or travel and explore new cities.Finch: My first passion was basketball. Playing pickup or just shooting around on an empty court is my way of getting away from the world for a bit.

– Helen Zhao

Early Lessons: Undergraduate work led Alex Finch, left, and Deepak Atyam to launch their firm.



In Their 20s20

Refashioned Career: Sene’s Ray Li worked as a brand consultant for several years.

What led you to start your own business?I did brand consulting for a number of years, helping consumer goods and technology companies transform their brands. After a while, I wanted the challenge of building something from scratch and to shape all aspects of the experience.

Where did you get the startup money?When we first started, it was nights and weekends while working my full-time job. Then it got busy enough to go all in, and I bootstrapped it for a while using personal savings. This spring was the first time we raised a small amount from angels.

What’s been the biggest challenge so far?The biggest challenge is focus. There’s countless good things to do, but are simply a distraction from the truly mission-critical things that will drive the brand and business forward. There’s only 24 hours in a day,

RAY LI, 29Sene, a La Brea maker of custom suits, with online fitting and 3-D scanning.

Employees: 4

Financials: $300,000 raised

NICOLAS BIJAN, 25The House of Bijan is a menswear brand with a flagship store on Beverly Hills’ Rodeo Drive; Nicolas Bijan has been reinventing the company since he took over after the death of his father, Bijan Pakzad, in 2011, expanding the brand into new markets.

Employees: 52

Financials: Revenue has increased more than 200 percent under Nicolas Bijan’s leadership.

What’s been the biggest challenge so far?Over the last six years, we have worked to appeal to a new, younger generation of affluent men and women. Today, we see a much higher percentage of clients in their 30s and 40s than ever before. This, along with maintaining and improving upon the Bijan brand’s 40-year-old philosophy of quality, exclusivity, and attention to detail, has been the biggest challenge.

What’s the most important lesson you’ve learned?Never, never, never compromise quality. Ever. How many hours a day do you put in?I am constantly traveling to meet with our clients from all different countries around the world, as well as visiting our factory in Italy – oftentimes, flying 17 hours for a brief meeting then flying back. If I am lucky enough to be in Beverly Hills, I work 9:30 to 6:30 every day. Has your youth led to any awkward situations, such as when you supervise older employees?

I believe it has been an invaluable asset, as it has enabled me to ask a great deal of questions as well as learn from a variety of people, especially the individuals who’ve been in the Bijan organization for decades.

Would you start another company?I am very fortunate to love what we do and to


Youth Movement: Nicolas Bijan has expanded Bijan’s customer demographics.

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so it’s often more about saying no then saying yes.

What’s the most important lesson you’ve learned?Herb Kelleher has this great quote: “Act big and you’ll get small. Act small and you’ll get big.” Don’t get caught up in the hype, just focus on making great products and growing profitably.

How many hours a day do you put in?Ten to 14 hours a day, six days a week. And my wife and I just started a new routine of going on a half-day road trip once a week. It’s amazing to get away.

Has your youth led to any awkward situations, such as when you supervise older employees?People typically think I’m older since I’m an owner, so it hasn’t been much of an issue.

Would you start another company?For sure. I’m hooked.

Could you ever work for someone else?I think flexibility is something I value a lot, so it would have to be an environment where you can still be entrepreneurial.

What do you do to unwind?My wife and I love to go on day trips and also go hiking. Sometimes we need to get away from everything that feels familiar to truly relax.

– Caroline Anderson

have inherited a passion for what my father built. If there were an opportunity to create or start something new that I feel as passionate about, I believe it would be unwise not to capitalize upon it.

Could you ever work for someone else?Of course. I think any opportunity to learn something

new as well as gain experience is valuable.

What do you do to unwind?I’ve been fortunate enough to be able to visit so many different countries and learn about so many diverse cultures while traveling for business, but whenever possible, I like to travel for pleasure.



In Their 20s20

What led you to start your own business?I started Fama after experiencing the problem (evaluating a job applicant) that our solution is currently solving for today. I missed critical information about a hire that was plainly available on that person’s online identity. That visceral experience, combined with a love of enterprise software, sparked my desire to start building a team to solve that problem.

Where did you get the startup money?In the early days, it was all my personal savings, and then we were seeded by Amplify.LA in mid-2015. Amplify provided us the access to capital, customers, and mentors we needed to get off the ground quickly.

What’s been the biggest challenge so far?The definition of a first-time founder is self-explanatory; there’s a lot of iteration at the product, sales, and operations levels, respectively. Navigating that landscape can be difficult and, at times, isolating. I’ve tried my best to surround myself with mentors and advisers that have been there before. Some of the best conversations I’ve had are when I shut my mouth and just listen.

BEN MONES, 29Fama Technologies Inc., which uses machine learning and natural language processing to analyze a job applicant’s public digital presence for indicators of risk, culture fit, and performance.

Employees: 12

Financials: Raised $2.7 million in seed financing and is backed by Double M Capital, Amplify.LA, Miramar Digital Ventures, Wavemaker Partners, and TGK Ventures.

What’s the most important lesson you’ve learned?There are new lessons every day, which makes this job so exciting. But one of the most memorable lessons I’ve learned I heard from a client. He runs one of the biggest volunteer organizations in the country and told me, “Experience is the best education, but it charges the highest tuition.”

How many hours a day do you put in?Fama is definitely not a 9-to-5 job, but it does not feel like work.

Has your youth led to any awkward situations, such as when you supervise older employees?My age doesn’t play into or effect my management style, but it has come up with customers. We gave a presentation at one of our partner’s sales conferences last fall – attendees included executives from companies such as Kaiser Permanente, Home Depot, Adobe. The keynote that preceded my talk was all about how to engage with millennials in the workplace. I assured the audience members when I got up on stage that although a millennial, I speak the same language and observe the same cultural norms.

Would you start another company?Undoubtedly.

Could you ever work for someone else?With the right team, absolutely. You can realize many of the benefits of entrepreneurship working for another person – it just depends on the team and role.

What do you do to unwind?I like to play basketball – great chance for me to get into the flow of the game and not think about anything else. I also read voraciously and hang out on the beach whenever I can. The quality of life in L.A. should be a major draw for any founder – headquarters in Santa Monica has its perks.

– Garrett Reim

Hire Power: Ben Mones credits an issue with a job applicant for launching his firm.

SOPHIA PARSA, 26SHAKIB ZABIHIAN, 25Toot App Inc., a Santa Monica maker of online tutoring products and a text-messaging service that connects students to tutors.

Employees: 4

Financials: Raised almost $500,000 from the Getty family, Tobey Maguire, and other L.A. investors.

What led you to start your own business?Zabihian: I was born and raised in a Bahá’i family in Iran. As a result of religious persecution, I was denied access to higher education. This denial of my basic human rights did not deter me from the pursuit of higher education. I applied for political asylum in the U.S., and after two months of being in the United States, I co-founded Toot to democratize education

around the world.Parsa: To solve a problem and learning about my co-founder’s story.

Where did you get the startup money?Parsa: Angel investors, friends, and family.

What’s been the biggest challenge?Parsa: Pivoting our entire business. Although we

spent a lot of time on the original business, we realized that we had a better opportunity with the text-messaging service.Zabihian: To accept that our original idea wasn’t good enough and that we needed to change.

What’s the most important lesson you’ve learned?Parsa: It’s wise to have a technical co-founder if

you’re going to build a tech company. The most important lesson I’ve learned is to accept what I’m good at and let go of the things I’m bad at.Zabihian: The most important lesson I learned is not to build a product based on your own interpretation of what the market wants and to, instead, let the idea shape along the way as you test, implement, and get feedback from your customers.

Has your youth led to any awkward situations, such as when you supervise older employees?Zabihian: Not at all. We never had a much older employee and everyone has been in their 20s. Some raise the question of whether it’s hard to raise money as a young founder, and the answer to that is also no. If anything, our youth has been an asset to us so far.

Could you ever work for someone else?Parsa: Never have. It’s not that I wouldn’t.Zabihian: I like to be my own boss, but it also depends on who that someone is.

What do you do to unwind? Parsa: I love to host.Zabihian: I like to keep an active lifestyle.

– Henry Meier

Product Pivot: Shakib Zabihian, left,

and Sophia Parsa refocused their original

venture on its text-messaging service.



In Their 20s20

What led you to start your own business?I’d been working in restaurant management for several years. Hillstone Restaurant Group really taught me how to run a systematized and efficient restaurant, whereas Union Square Hospitality Group really focused on employee culture and ensuring that same hospitality manifested itself in the guest experience. I paired these skills with a desire to bring an approachable neighborhood restaurant with an emphasis on Argentine hospitality to Los Angeles.

Where did you get the startup money?Most of the capital was funded by a (Small Business Administration) loan, but I also raised a small amount of private investment from friends and family.

What’s been the biggest challenge?We’re in a growing neighborhood, which has changed multiple times since we opened our doors in September 2015.

What’s the most important lesson you’ve learned?This is something I quickly learned working for USHG, but has become even further ingrained since opening my own concept: Put people first. Investing in employees is the single most effective way to ensure you see a return on your dollar. We eliminated tipping this time last year to provide stability to our wait staff, higher wages for our

kitchen, health insurance for everyone, and more opportunities for continued development and growth.

Has your youth led to any awkward situations, such as when you supervise older employees?I was the G.M. of a Danny Meyer restaurant at the age of 23, so I had to get over that, quick. Yes, definitely encountered some more challenging

employees, but I strongly believe that the best leaders earn (not demand) the respect of those around them, regardless of the age difference.

Would you start another company?In a heartbeat.

Could you ever work for someone else?Absolutely. I’m certainly at a point where I have

to feel incredibly vested in the vision, and feel like my values align with that of the founders of the company, and would settle for nothing less.

What do you do to unwind? Drink. (Kidding. Kind of.) I try to stay as active as possible, so try to get out and go hiking, biking, surfing, scuba diving, rock climbing.


ANDREA BORGEN, 28Barcito, a downtown gastropub inspired by the corner bars of Buenos Aires, Argentina, with a focus on craft cocktails, shared plates, and hospitality.

Employees: 11

Financials: $750,000 in revenue.

Full Plate: Andrea Borgen says Barcito’s downtown neighborhood has seen some changes.


Reeling Them In: Eden Chen seeshiring the rightworkforce as key.

What led you to start your own business? I was interested in building a long-term work culture that included working with a group of intelligent makers, creating the highest-quality technology products, having a lot of fun at work but not being obsessed about always working, and giving people freedom without the burden of red tape.

Where did you get the startup money?We bootstrapped the company and focused on cash flow early. We did not buy things before we had the money, we didn’t hire before we had contracts, and we didn’t commit to projects that we couldn’t deliver on.

What’s been the biggest challenge so far?Scaling a company is more difficult than I expected. There are constant operational red flags that come up on a weekly basis, and we always need to tweak our process.

What’s the most important lesson you’ve learned?Find people to work with that you enjoy being around, trust, and aspire to learn from. Life is too short to work with people who are entitled and think they are a big deal.

How many hours a day do you put in?Ten to 12 hours a day during the weekday and four hours on Sunday; almost never work on Saturday.

Has your youth led to any awkward situations, such as when you supervise older employees?About half the people that I supervise are older than me, but it hasn’t really led to awkward situations

that I’m aware of. We try to focus on work merit.

Would you start another company?Yes. I love business and building products, and I envision that I’ll continue doing that in one form or another for the rest of my life.

Could you ever work for someone else?I think I could. When I first started Fishermen Labs, I

told myself that I was doing it partly because I could never work for someone. I’ve realized that there is so much that I can learn from those older than me, and there’s a lot I can learn in a role where I’m not the boss.

What do you do to unwind?I spend time in prayer and reading the Bible, and I play basketball.


EDEN CHEN, 29Fishermen Labs, an El Segundo startup that develops apps, websites, and virtual reality and augmented reality content.

Employees: 40

Financials: Self-funded; 2016 revenue of about $4 million, projected 2017 revenue of $8 million to $12 million.

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In Their 20s20

Dialed In: Jake Kassan, left,

and Kramer LaPlante tapped Indiegogo

to launch their business.

What led you to start your own business? Kassan: Kramer and I both loved fashion, entrepreneurship, and the watch industry. We had been obsessed with crowdfunding and wanted to do our own thing. Being broke college kids, we wanted to create a brand that added value and inspiration. MVMT was founded on the belief that style shouldn’t break the bank.

Where did you get the startup money?Kassan: We launched on Indiegogo, where we raised just under $300,000.

What’s been the biggest challenge so far?Kassan: Biggest challenge was in the early days. We were operating on a shoestring budget, and if we made a mistake, it could have crippled our business. Growing to $60 million with only $300,000 in capital was a fantastic learning experience.

What’s the most important lesson you’ve learned?LaPlante: Network as much as possible and have credible referrals before making any big decisions. Kassan: The customer always comes first.

Has your youth led to any awkward situations, such as when you supervise older employees?Kassan: In the beginning, there were awkward situations, oftentimes a lack of respect. As we’ve grown, it’s hard for anyone to underestimate us now. I also believe that we’re in a new age of entrepreneurship. Some of the most successful entrepreneurs are under 30.LaPlante: We have gotten lucky to build an awesome team that really respects each other.

I think the space we are in requires young-minded individuals in order to be successful. Although some team members are older, they bring an expertise that we don’t have.

Would you start another company?LaPlante: I think I am always going to be hungry to start something, but for now, we are disrupting an industry and the sky’s the limit. Kassan: My focus is entirely on MVMT and growing it to its fullest potential.

Could you ever work for someone else?Kassan: It all depends. If they are a good leader, I think there’s a possibility, but not anytime soon.LaPlante: If they are teaching me something that I don’t know, absolutely.

What do you do to unwind?LaPlante: Gym, sports, cars.Kassan: TV, work out, coffee, sushi.

– Shwanika Narayan

JAKE KASSAN, 28KRAMER LAPLANTE, 25MVMT (pronounced movement), near Westchester, designs and sells minimalist watches and accessories.

Employees: 50

Financials: Raised $300,000 on Indiegogo, no VC or outside investments; $60 million in revenue in 2016.

Driving Interest: Francisco Franco’s

family is in the trucking industry.

What led you to start your own business?I’ve always wanted to run my own business, so I decided to take that jump. My whole family is in the trucking industry, so it runs in the family.

Where did you get the startup money?It was the support from my family. I couldn’t have

done it without them.

What’s been the biggest challenge so far?The growing pains. I learn something new every day in this industry. One of my biggest challenges is providing enough work assignments to our independent contractors and also keeping all of our independent contractors compliant with (California Highway Patrol) and (Department of Transportation) rules.

What’s the most important lesson you’ve learned?I’ve learned so many. I’m a huge believer that you treat people how you like to be treated. Running a business takes a lot of responsibilities. Always be yourself and never change.

How many hours a day do you put in?My first six years I lived in my office. I was working 80-plus hours a week. Now that I have everything

FRANCISCO FRANCO, 26Franco Trucking Inc., a Carson logistics-transportation company that moves goods from the ports complex to their destinations.

Employees: 140 (including independent contractors)

Financials: N/A


in place, such as my management team and employees, I’m now working anywhere from 50 to 60 hours a week but am on call 24-7.

Has your youth led to any awkward situations, such as when you supervise older employees? Yes, most definitely. I will get this a lot from my customers. I think it was more of a trust issue. All I needed was my foot in the door; and after, it was magic.

Would you start another company? Of course. I’m a very hard-working person that never puts no for an answer. Remember, “The sky is not the limit if there are footprints on the moon.”

Could you ever work for someone else? As of right now, I’ll say no. I don’t think that’s a fit for me.

What do you do to unwind? I love to spend time with my family, friends, and, most importantly, my girlfriend. I also love coffee, so I like to try new coffee shops around the area. You never know, maybe opening up my own coffee shop will be my next new venture.

– Howard Fine

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In Their 20s20

What led you to start your own business?I studied marketing and film production at USC and saw: 1) how underrepresented emerging filmmakers were, and 2) the inefficiencies in old/traditional production companies. I knew I could create a better model.

Where did you get the startup money?Playing Texas hold ’em at the Hustler Casino during nights and weekends.

What’s been the biggest challenge?Bootstrapping in general. It wears on you as a

CEO and on your team at times. But it forces you to focus, be resourceful, and get your business to a place that proves its long-term viability.

What’s the most important lesson you’ve learned? People, people, people. You always read about founders talking about hiring being the most important thing, and it’s probably cliché by now. But it truly is the single most crucial aspect of any business.

How many hours a day do you put in?Including my morning meditation practice and a workout, 16 to 17. But I’m a big believer in getting your seven to eight hours of sleep and try hard to get it.

Has your youth led to any awkward situations, such as when you supervise older employees?Not really. I’m an old soul and most people say I’m 28 going on 40.

Would you start another company?Probably down the line.

Could you ever work for someone else?It would have to be a company that was really paving the way and for a CEO I really believed in.

What do you do to unwind?Play basketball, read/hang at a spa.

– Diane Haithman

Chipping In: James Shani played poker to raise funding for his business.

What led you to start your own business?A background in footwear design.

Where did you get the startup money?I sold illustrations of water-colored botanicals from

Stepping In: Justin Schneider sold illustrations to finance his firm.

JAMES SHANI, 28Madison + Vine, a Beverly Grove content studio that works with emerging filmmakers and cross-platform content.

Employees: 21

Financials: Projected 2017 revenue of $10 million.

JUSTIN SCHNEIDER, 28Wolf & Shepherd, a retail and e-commerce company designing and selling footwear and accessories as well as doing footwear repair.

Employees: 7

Financials: Raised $250,000 from family and friends in January 2016; now raising $2 million from existing investors, angel groups, and early stage family and venture funds.

Off the Ground: Kevin Yamazaki launched Sidebench as a zero-investment startup.

What led you to start your own business?I previously spent several years working for one of the largest global consulting firms. My job was to strategize, design, and build apps and software prototypes for R&D-like groups of Fortune 500 companies. I felt the firm’s methodology did not work well for the more innovative and agile groups that I was working with. I created a new framework for better collaborating with large enterprises to strategize and execute on digital innovation projects.

Where did you get the startup money?Sidebench is bootstrapped as a zero-investment startup, so I had our first client place a deposit for the project before we formed the company.

What’s been the biggest challenge so far?Finding the best talent in Los Angeles that brings a new element of diversity to our team, aligns with Sidebench’s vision, and matches our team’s passion for what we do.

What’s the most important lesson you’ve learned?You don’t need any upfront investment or capital to build a great company and make an impact.

How many hours a day do you put in?Twelve.

Has your youth led to any awkward situations, such as when you supervise older employees?

Employees: no, as long as everyone stays positive and constructive. Clients: yes. My youth has both benefited and presented challenges for us when dealing with larger corporate clients for the first time. It mostly acts in our favor since we are hired by forward-thinking groups to bring a modern innovation-driven approach to rethinking how they do business.

Would you start another company?Yes, absolutely. Taking a more entrepreneurial approach is something I’ve always gravitated toward.

KEVIN YAMAZAKI, 29Sidebench, a Culver City studio that partners with large companies to identify, develop, and launch strategic technology solutions.

Employees: 18

Financials: No startup investment; growth rate of 1,350 percent from 2013 to 2016; 2017 revenue projection of $5.2 million.

Could you ever work for someone else?Yes, I honestly feel like I work for my employees and my clients every day and I love it. I have nothing against working for someone else as long as we start with and maintain alignment in our vision of what we are trying to achieve.

What do you do to unwind?I love being outside in the sun. On the weekends, you can often find me doing something outdoors with friends. I’ve also gotten into meditation.

– Henry Meier



In Their 20s20

What led you to start your own business?I am able to utilize my creative talents to not only contribute to the industry but progress it forward.

Where did you get the startup money?I am privileged to have loyal partners, which include

both family and old co-workers. My uncle gave me the startup capital as a loan, and since then, I’ve taken on a cousin of mine and some old pals as partners.

What’s been the biggest challenge so far?As a growing small business and up-and-coming entrepreneur, the challenge has been taking up multiple responsibilities while still balancing my time with my wife and children.

What’s the most important lesson you’ve learned?To carry myself with respect and loyalty.

How many hours a day do you put in? I spend roughly 14 to 15 hours working almost every day. I do social media networking, which involves a lot of groundwork. I also have to create planning menus and organize event dates and staffing for each event. Then I also physically drive to and hand-select every ingredient I cook with; in L.A. traffic that can take quite some time. By the time I get to my prep space, some days it can be 8 p.m. But as far as I am concerned, I am always working. You cannot turn off creativity and determination.

Has your youth led to any awkward situations, such as when you supervise older employees?Fortunately, I have not experienced those types of issues. Through hard work, I lead by example, which in turn makes my staff respect me.

Would you start another company? Yes.

Could you work for another person?Yes, through collaboration and helping other entrepreneurs grow. As a business person, I understand lucrative opportunities and how important it is to seize them when they present themselves.

What do you do to unwind?I’ve played music for a long time, so I like to play my guitar with my two sons or listen to vinyl records with them. I also love to eat at new restaurants with my wife.

– Howard Fine

a research project I had done with Mahery, a nonprofit in Madagascar, and National Geographic to get the seed capital, $50,000, to design and develop our first collection of shoes. Through a preorder campaign, we raised an additional $60,000 in the first month to pay the deposit on our first purchase order of shoes.

What’s been the biggest challenge so far?Gaining traction with our customers has been the biggest challenge to date. With limited resources, personnel, and starting with no brand recognition, earning a customer’s trust and commitment to a new product proves to be incredibly difficult.

What’s the most important lesson you’ve learned?The most important lesson I’ve learned is to have a vision of where you want to be and aggressively go after making that vision happen.

How many hours a day do you put in?I’m not sure I can keep count. I’d probably do a better job telling you the hours I’m not working. Maybe one to two hours a day is spent relaxing with my family. The rest of the time I’m working.

Has your youth led to any awkward situations, such as when you supervise older employees?Definitely. Being younger mostly has its advantages, but sometimes it can be a barrier of confidence for some customers, manufacturers, and even employees who have skepticism in your ability to make things happen or follow through with your vision.

Would you start another company?Right now, I can’t imagine starting another company. I haven’t yet stopped thinking about how to push Wolf & Shepherd toward being a leading brand in our category of footwear. The dream for Wolf & Shepherd just keeps getting bigger.

Could you ever work for someone else?Probably more so now than ever before. It’s humbling running your own business, and if this ever didn’t work out, I’d have so much more appreciation for how much thought and action goes into running a successful business. Interestingly, I’m finding that being the boss really just means providing your employees with the tools and training they need to succeed. I’m constantly looking for feedback from the team at Wolf & Shepherd and best trying to understand what I can do to help them better do their jobs.

What do you do to unwind?I spend time with my wife, Hope, and our 1-year-old daughter, Stella. We like to go on bike rides on the Strand and hang out at the beach.

– Howard Fine

In the Mix: Ted Montoya got

his startup capital from his uncle.

PHOTO: RAY SPEARS

TED MONTOYA, 29Caló Provisions, a Venice Mexican food vendor that specializes in pozole at L.A.’s Smorgasburg Sunday market.

Employees: 4

Financials: N/A

What led you to start your own business?I was a casual fan of e-sports but didn’t really feel like existing organizations were earning my loyalty in the same way that a traditional sports team or even a consumer-focused startup would. Branding and identity weren’t big priorities. I felt underserved as a fan, and I wanted to build my own organization to sort of be the change I wanted to see in the e-sports industry.

Where did you get the startup money? Before starting Immortals, I was a successful sports and e-sports bettor. Through my connections there, I was introduced to Clinton Foy from Crosscut Ventures who shared my vision and helped put together our first group of investors.

What’s been the biggest challenge so far?Scaling a startup in a niche industry can be incredibly difficult, since there’s a lack of people with a combination of grassroots expertise and

NOAH WHINSTON, 22Immortals, a Venice e-sports company that manages competitive video-game teams.

Employees: 30

Financials: Venture capital and investors including Lions Gate Entertainment Corp. and Lionsgate Interactive Ventures President Peter Levin.

significant professional experience.

What’s the most important lesson you’ve learned?Creating a healthy work environment is way more important than sacrificing environment to cater to individual talented employees.

How many hours a day do you put in? Startups equal long hours. So, right now, I’m at about 10 to 12 hours per day, down from my peak of 14 to 16.

Has your youth led to any awkward situations, such as when you supervise older employees?It hasn’t really. E-sports is a young industry, so most of my employees are in the same age bracket as I am. Ultimately though, solving that situation is just about mutual respect.

Would you start another company? Absolutely. I love what I do at Immortals, but there will come a time when e-sports is fully built out and the value will lie in people more operationally skilled than I am.

Could you ever work for someone else? Sure, I could see myself working for another person that I respect and want to learn from.

What do you do to unwind? Work-life balance is not really a thing for me, or most startup founders, but I try to carve out a few hours per day to play video games, cook for myself, or read.

– Garrett Reim

Buttoned Up: Noah Whinston went from being a fan of e-sports to managing teams.

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