MELVIN

VIVIAN KELVIN

IRENEBUDI

ERVIANA

WHAT IS LINE ???

LINE is a communication app which allows you to make FREE voice calls and send FREE messages whenever and wherever you are, 24 hours a day!!!

SWOT

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

STRENGTHS• FREE CALLS, FREE VIDEOS, FREE MESSAGES (CHAT) & VOICE

MESSAGES• IN A GROUP CAN CONSIST MORE THAN HUNDRED PEOPLE• CAN POST NOTES IN A CHAT ROOM• THEMES• SHARING LOCATION• FREE GIFT• PROVIDE FREE GAMES & APPLICATIONS• CUTE STICKERS WITH RICH HUMAN EMOTION EXPRESSIONS• REAL LINE DOLLS & OTHER RELATED PRODUCTS• USER-FRIENDLY OPERATING INTERFACE & DIFFERENT WAYS TO FIND

FRIENDS (SHAKING OR QR CODE)• GET MORE CUTE LINE STICKERS FROM LINE STICKERS SHOP• OFFICIAL ACCOUNT, WHICH ALLOW TO CHAT WITH OUR FAVORITE

CELEBRITIES OR GET INFORMATION FROM FAVORITE BRANDS

WEAKNESSES

• APPLE’S SMARTPHONE NEED TO PURCHASE COINS TO BUY STICKERS

• CAN NOT DELETE THE MESSAGE FROM BOTH (EVEN IF WE DELETING THE MESSAGE, IT’S ONLY DELETED IN OUR OWN PHONE, NOT FOR THE OTHERS)

OPPORTUNITIES

• THE AGE OF SMARTPHONES IS STILL ONLY AT IT’S BEGINNING

• PEOPLE NEED A CONVENIENCE APPLICATION TO EXPERIENCE MANY DIFFERENT THINGS

• WITH A GOOD MARKETING COMMUNICATION SKILL TO EARN AWARENESS & ATTRACT USERS (CELEBRITIES ENDORSEMENT, ADVERTISEMENT, MINI DRAMA, ETC)

THREATS

• COMPETITORS IN COMMUNICATION APPLICATION (WECHAT, WHATSAPP, KAKAOTALK, ETC)

• BAD NETWORK CONNECTIONS• NATURAL DISASTERS

THANK YOU