Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up...

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Transcript of Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up...

Page 1: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 2: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 3: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 4: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 5: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 6: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 7: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 8: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 9: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 10: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 11: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 12: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 13: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 14: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 15: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 16: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 17: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 18: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 19: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 20: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 21: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 22: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 23: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 24: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 25: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 26: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 27: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 28: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 29: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 30: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 31: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 32: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 33: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 34: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 35: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa
Page 36: Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture (pp.145-172). Eds. Melissa

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