Jesse Presentation - Natures Flooring Show

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NATURE’S FLOORING - THINK LOCALLY, NOT GLOBALLY Jesse Joyce, Middle Tennessee Lumber Company

Transcript of Jesse Presentation - Natures Flooring Show

NATURE’S FLOORING -THINK LOCALLY, NOT GLOBALLYJesse Joyce, Middle Tennessee Lumber Company

The Problem with Green People don’t want to pay more green to be green.

FACTWe are growing far more hardwoods each year than are harvested and lost to fire, insects and disease

2.5

4.45

5.27

Total Growth (billion cubic feet)

MortalityLive Tree HarvestNet Gain

The Problem with GreenPeople don’t want to pay more green to be green.

When trees are harvested, how do we make sure the forests come back? Hardwood trees regenerate naturally through

seeding or root sprouting. Hardwoods are usually allowed to come back

naturally because harvesting mature trees in a hardwood forest lets enough sunlight reach the forest floor to stimulate new growth.

In contrast, most softwoods do not sprout from the root and are often replanted after harvest.

If US Hardwoods are green, why aren’t we certified?

41.2

11.115.8

31.9

US Softwood Timber Ownership

National ForestsOther Pub-licForest IndustryNonindus-trial Pri-vate

7.6 9.810.4

72.2

US Hardwood Timber Ownership

National ForestsOther Pub-licForest IndustryNonindus-trial Private

The Problem with Green Is Green Really Green?

Bamboo Regenerates

naturally Readily available Made in PRC

Oak Regenerates

naturally Readily available Made in

Tennessee

The Problem with Green Is Green Really Green?

Take a look at these “green” products. What

makes them green?

Majority of economic impact is overseas.

Economic Impact of Your Green Decision?

Middle TN Homeowner

Middle TN

Retailer

US Importer

Overseas Manufacturer

Economic impact stays in Tennessee

Economic Impact of Your Green Decision?

Middle TN Homeowner

Middle TN Retailer

Middle TN Distributor

TN Flooring Plant

TN

Sawmill

TN Logger

TN Timber Owner

Economic Impact of Your Green Decision?

Where are the jobs? Who benefits? Who is really greener? If your customers are following the

money; where are the customers going?

Whose products are greener and

what will you choose to sell?

At Middle Tennessee Lumber, details make all the difference. From the dip tank to the shipping dock, each step in our process is designed to deliver you a superior product and a first-rate service experience.

Middle Tennessee Lumber CompanyOur Process

1. Dipping We treat our green lumber with a special non-toxic solution that protects our boards from fungal infestation during the drying process

Middle Tennessee Lumber CompanyOur Process

2. Steaming We steam our Cherry and Walnut, which blends the color of the heartwood into the sapwood. This gives the wood a uniform color.

Middle Tennessee Lumber CompanyOur Process

3. Inspecting Before and after kiln drying, four full-time inspectors grade our lumber in accordance with the National Hardwood Lumber Association's grading rules.

Middle Tennessee Lumber CompanyOur Process

4. Stacking Our boards and stacking sticks are always perfectly aligned. That means your lumber is guaranteed to begin the drying process flat and warp-free. We even use Ipe stacking sticks, with their patented corkscrew design, to maximize airflow between boards and to prevent blemishes on all your finished hardwood.

Middle Tennessee Lumber CompanyOur Process

5. Waxing Applying white wax to the ends our boards slows moisture loss, ensuring that each and every board you order from us dries evenly and straight.

Middle Tennessee Lumber CompanyOur Process

6. Pre-Drying Our low-temperature pre-dryer readies our boards at 20% moisture level, the optimal drying rate for lumber in the early drying process.

Our Process

7. Kiln Drying After our boards dry to 20% moisture content, we then use a dry kiln to reduce moisture to NALA standards. We closely monitor the temperature and moisture in each of our 6 dry kilns, checking one sample every 8,000 board feet to make sure you always get worry-free wood.

Middle Tennessee Lumber CompanyOur Process

8. Planing Our finish surfacing is done by highly trained personnel on a Newman S-282 high-speed steel knife planer, which gives your hardwood the best finish possible.

Middle Tennessee Lumber CompanyOur Process

9. Manufacturing We go to great lengths to be an industry leader in both safety for our employees and efficiency to keep costs low for our customers, while ensuring the best quality possible.

Middle Tennessee Lumber CompanyOur Process

10. Packing We measure the width and length of every single piece of lumber and millwork to ensure you get totally accurate measurements for your hardwoods.

Middle Tennessee Lumber CompanyOur Process

11. Shipping Whether we ship your hardwoods with a commercial carrier or with our own fleet of Middle Tennessee Lumber trucks, we guarantee your shipment will be delivered on time, exactly as you ordered it.

Middle Tennessee Lumber CompanyOur Process

What’s not “Green” about MTL?