INTERNATIONAL JOURNAL OF MANAGEMENT(IJM)

Volume 6, Issue 5, May (2015) ISSN 0976-6502 (Print)

ISSN 0976-6510 (Online)

High Quality Refereed Peer Reviewed International Journal of

Management

CHIEF EDITOR

Prof. B. Arthi Gandhimathi

PRJ Publication, India E-mail: editor@iaeme.com, iaemedu@gmail.com

Publisher

Dr. S. BALASUBRAMANIAN

IAEME Publication

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for without prior permission of Chief Editor, IAEME Publication, Chennai.

The Chief Editor/ Editorial Board and distinguished referees are in no-way responsible

individually or collectively for the views, data and technical details presented in the journal.

The whole responsibility vests with authors of the article/ manuscript

INTERNATIONAL JOURNAL OF MANAGEMENT(IJM)

ISSN 0976-6502 (Print) ISSN 0976-6510 (Online)

AIM AND SCOPE

International Journal of Management (IJM) is a peer-reviewed, Online and Print journal

published by IAEME Publication. IJM aims at providing an intellectual platform for high

quality research encompassing all the sub-domains of Management.

IJM is an international forum for research that advances the theory and practice of

management. The journal publishes original works with practical significance and academic

value. Authors are invited to submit theoretical or empirical papers in all aspects of

management. International Journal of Management (IJM) publishes research articles, case

studies and reviews within the whole field of Management Research, and it will continue to

provide information on the latest trends and developments in management subject..

JOURNAL DESCRIPTION

IJM is an international, refereed journal published with the aim to provide an online publishing

platform for the academia, management researchers, and management students to publish their

original works.

• Aim to link the research and practice in management

• Focus on the management and firm levels of analysis, rather than policy or sector issues

• Adopt an inter-disciplinary, multi-functional problem-oriented approach

• Integrates management of technological, organizational and market innovation.

RESEARCH ARTICLES

A research article is a regular article which aims to present new findings.

LETTERS TO THE EDITOR

A letter to the editor is a short article which aims to present new findings that require fast

publication procedures.

REVIEW ARTICLES

A review article is an article which aims to present comprehensively already existing findings.

SUBJECT AREA

Subject areas include, but are not limited to the following fields:

• Business, Management and Accounting

• Organizational Behaviour

• Rural Marketing

• International Business & Ethics

• Accounting and Finance Management

• Economics Policy

• Technology and Operations Management

• Management Information Syste.

EDITORIAL BOARD MEMBERS OF INTERNATIONAL JOURNAL OF

MANAGEMENT(IJM)

EDITORIAL BOARD

CHIEF EDITOR

Prof. B. Arthi Gandhimathi PRJ Publication, India

MANAGING EDITORS

Dr. S.Balasubramanian IAEME Publication, India

Dr. Pon Ramalingam Hindustan University, India

Dr. K. Abdus Samad Jamal Institute of Management, Trichy, India

Dr. K.K.Ramachandran GRD Institute of Management, India

Dr. J. Joseph Francis Karunya University, India

ASSOCIATE EDITORS

Dr. V. Antony Joe Raja Sri Muthukumaran Institute of Technology, India

Er. N. Tamil Selvan RVS College of Engineering & Technology,

Coimbatore, India

COPY EDITORS

Mr. K.Prasanth IAEME Publication, India

Mr. T.Nagarajan IAEME Publication, India

EDITORIAL BOARD

Dr. Georgios palaiologos Royal University for Women, Bahrain.

Dr. V. Raghu raman Senior faculty member- Ibra College of Technology-

Oman.

Dr. R. Ravikumar Tamilnadu Agricultural University,TamilNadu, India.

Dr. A.R.Krishnan SRM University, Tamilnadu,India.

Dr. Iosif cornel National Institute of Statistics, Romania.

Dr. Pratap Raghunath Desai Bharati Vidyapeeth University,Maharashtra.

Dr. Aikaterini koskina Keele University,UK.

Dr. Ashok G. Matani Govt. College of Engineering Amravati, India.

Dr. R.Wranton perez St.Joseph’s College of Engg.&Tech, TANZANIA.

Dr. A.K. Garg MIT, India.

Dr. Leandro torres di Fluminense Federal University, Brazil.

Dr. Hamid saremi Azad Islamic University of Iran-Quchan Branch,

Iran.

Dr. Nawab ali khan Salman Bin Abdulaziz University ,KSA.

Dr. Alka swami Govt. College of Engineering & Technology Bikaner

, India.

Dr. Shivakumar deene Central University of Karnataka, India.

Dr. N. Mahesh Dhanraj Baid Jain Institute of Management, India.

Dr. Christine palani Management Consultant, India.

Dr. K.S.Meenakshisundaram Dr.Bala V Balachandar Campus, Tamilnadu, India

Dr. Dr. Samson O. Fadiya Girne American University, North Cyprus

Dr. Wilson Udo Udofia University of Uyo, Nigeria

Dr. N. SHAIKMOHAMED Jamal Mohamed College(Autonomous) Tiruchirappalli, Tamilnadu, India

Dr. Manu Melwin Joy Ilahia College of Engineering and Technology, India

Dr. Subrata Chattopadhyay Future Institute of Engineering and Management,

India

Dr. Venkata Sai Srinivasa Rao Muramalla Prince Sattam Bin Abdulaziz University, Kingdom of Saudi Arabia

Dr. V. Sowdamini Pydah College of Engg&Technology,

Viskhapatnam, India

Dr. J. Khaja Sheriff University of Madras, Tamilnadu, India

Prof. Melnyk Alona Alekseevna Kyiv National University of Technologies and

Design, Ukraine

Dr. S.Senthil Kumar SRM Institute of Science and Technology, Tamilnadu, India

Dr. Achmad Kautsar Universitas Negeri Surabaya, Indonesia

Dr. M M Bagali Acharya Institute of Technology, India

Dr. Sapan Kumar Gupta Amity University, India

Dr. J.Rengamani AMET Business School AMET University, India

Dr. D.Rajasekar AMET Business School, AMET University, India

Dr. Stephen M. A. Muathe Kenyatta University, Nairobi, Kenya

Dr. TCHITCHOUA Jean University of Yaoundé 2-Soa, Cameroon

Dr. Miao-Shen Chen Nanhua University, Taiwan

Dr. Ralf Müller BI Norwegian Business School, Norway

Dr. Esmat Ara Shahjalal University of Science & Technology,

Sylhet, Bangladesh

Dr. Musaddag Elrayah King Faisal University, School of Business, Hofuf, Saudi Arabia

Dr. Rami A. Maher Isra University Amman, Jordan

Dr. Arkadiusz Mironko Indiana University East, United States

Dr. M. Selvam Alagappa University, India

Dr. Syaikhul Falah Cendrawasih University, Indonesia

Dr. R. Chroqui University Hassan the 1st, 26000 Settat, Morocco

Dr. Buchari Lapau Pekanbaru Hang Tuah Institute of Health, Riau

Province, Indonesia

Dr. Matthias Kammer Technical University of Munich, Germany

Dr. Anni Arnav Dayananda Sagar University, Karnataka, India

Dr. Dinh Tran Ngoc Huy International University of Japan - Banking

University HCM city Vietnam

Dr. K. Rakesh MVGR College of Engineering, Andhra Pradesh, India

Dr. K. Rajalakshmi Shri Shankarlal Sundarbai Shasun Jain College for Women, Chennai, India

Dr. Aluregowda PES College of Engineering, Karnataka, India

Prof. Iryna Bashynska Odessa National Polytechnic University, Odessa,

Ukraine

Dr. P. Venkaiah Babuu Eswar College of Engineering, Narasaraopet, Andhra Pradesh, India

Dr. Fahd Alduais Department of Accounting, National Institute of

administrative Sciences, Ibb, Yemen

Dr. Narcisa Roxana Moşteanu

Professor of Finance, Business Administration

Department, American University of Malta, Bormla,

Malta

Prof. Devi Prasad Misra Professor, Department of Business Management,

Fakir Mohan University, Odisha, India

Dr. P. Jagadeesan

Professor and Head, Department of Commerce

(General), School of Management Studies & Commerce, Vels Institute of Science, Technology &

Advanced Studies (VISTAS), Tamilnadu, India

Dr. Raghavendra GS Researcher, University of Mysore, Karnataka, India; Managing Director Geloof Industries Pvt Ltd,

Bangalore, India

Dr. Shankar Lingam. Macharla National Institute of Rural Development and Panchayati Raj (NIRDPR), Telangana, India

Dr. Priyanka Dave Academician, Researcher and, L & D Consultant,

USA

Prof. Ernest Ofori Asamoah Dean, School of Business, Regent University College of Science and Technology, Accra, Ghana

Er. Mithun Gaur PGDM (Marketing & IT), BIMM Pune, India.

Prof. Devi Prasad Misra

Head and Dean, Department of Business

Management, F.M. University, Vyasa Vihar Balasore, Odisha, India.

Prof. S. Umamaheswari Assistant Professor, School of management studies,

Sathyabama university, Chennai, India.

Dr. Arun Singhal Associate Professor, Bule Hora University, Bule Hora City, Ethiopia, Africa.

Dr. Virupaxi Bagodi Principal, Government Engineering College, Talakal,

India.

Dr. Anish K Ravi Chennai Business School , India

Dr. Fatema Nusrat Chowdhury

Assistant Professor, Department of Real Estate,

Faculty of Business and Entrepreneurship Daffodil

International University, Bangladesh

Dr. Yajnya Dutta Nayak Assistant Professor, P.G Department of Commerce,

Khallikote (Auto) College, Berhampur, Odisha, India

Dr. Dilnaz Muneeb Abu Dhabi University, United Arab Emirates

Dr. Trilok Kumar Jain

Professor and Dean, International School of Business

Management (ISBM) Suresh Gyan Vihar University Jaipur, India

Dr. Anamika Rawat Associate Professor, Department of Management

Studies, SRK University, Bhopal, India

Dr. Anita Walia Associate Professor, Center for Management Studies,

Jain Deemed to be University, Bangalore, India

REVIEWER BOARD

Dr.N.Shani Professor, Department of Business Administration,

Nehru arts and science college, Coimbatore, India

Dr.T. Manvel Raj Mohamed Sathak A.J.College of Engineering, India

Dr.Dhanuraj Management Consultant, India

Prof.Sanobar Anjum Prince Mohammad Bin Fahd University, Saudi Arabia

Dr.Deepika Ttiwari Sikkim Manipal Institute of Technology, India

Dr.Gajendra Naidu.J ATMA, India

Dr.S.Saiganesh Dayananda Sagar Business School, India

Dr.Bamrara.A HNB Garhwal University, India

Dr.Hari Sundar.G. Ram Sree Narayana Gurukulam College of Engineering,

India

Dr.Anshul Gangele Institute of Technology & Management, India

Dr.Davinder Sharma BCIPS, India

Prof.Srinivas K T CIMS - B School, India

Dr.B.Ravi Kumar Sree Vidyanikethan Engineering College, India

.Rajesh U Kanthe BVDU, India

Dr.Swaranjeet Arora Prestige Institute of Management and Research,

Indore, India

Dr.A.Selvaraj Gobi Arts and Science College,Tamilnadu, India

Dr.M.A.Lahori Anekant Institute of Management Studies, Baramati, Pune, India

Dr.V. Antony Joe Raja Prince Group of Companies, Chennai, India

Prof.Shraddha Chowdhary Kasturba Gandhi College for Women, Secunderabad,

India

Dr.Sivanesan R St.Jerome's College of Arts and Science,Tamilnadu, India

Prof.Shraddha Mayuresh Bhome Future Institute Of Engineering and Management and

Future Business School, India

Dr.V.Rama Devi Sikkim Central University, Sikkim, India

INTERNATIONAL JOURNAL OF MANAGEMENT(IJM)

Volume 6, Issue 5, May (2015) ISSN 0976-6502 (Print)

ISSN 0976-6510 (Online)

TABLE OF CONTENTS

S.NO ARTICLE ID TITLE OF THE PAPER AUTHORS NAME PAGES

1 10120150605001

EFFECT OF CUSTOMER RELATIONSHIP

MANAGEMENT ON CUSTOMER

SATISFACTION AND LOYALTY

Dr. E. B. KHEDKAR 1 - 7

2 10120150605002 CONSTRAINTS FACED BY WOMEN

ENTREPRENEURS

Ms. Meenakshi Dr. S.N.

Mahapatra 8 - 17

3 10120150605003 BASEL III AND ITS IMPLEMENTATION Dr. Manisha And Mrs.

Kaveri Hans 18 - 24

4 10120150605004

IMPACT OF HUMAN RESOURCE

MANAGEMENT IN THE NEW ERA OF

OUTSOURCING WITH REFERENCE TO AUTO

COMPONENT INDUSTRY

Dr.DATTATRY

RAMCHANDRA

MANE

25 - 36

5 10120150605005

A STUDY OF MALE CONSUMPTION PATTERN

OF COSMETIC PRODUCTS IN AURANGABAD

CITY, MAHARASHTRA

Dr. Pooja Deshmukh 37 - 45

6 10120150605006

A COMPARATIVE STUDY ON QUALITY OF

WORK LIFE DIMENSIONS IN SMALL MEDIUM

ENTERPRISES & LARGE SCALE ENTERPRISES

Dr. Yogesh Deshpande

And Mrs. Bhagyashri J

Bhakane

46 - 52

7 10120150605007

VIRAL MARKETING- SOCIAL ADVERTISING

OR COMMERCIAL ENDEAVOUR: AN

EXPERIMENTAL RESEARCH

Dr. Madhulika Ajay

Sonawane And Prof. Dr.

Pramod R. Chaudhari

53 - 62

INTERNATIONAL JOURNAL OF MANAGEMENT (IJM)

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