How to write badass sales emails - Rachel Sheerin
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How to write badass sales emails
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Transcript of How to write badass sales emails - Rachel Sheerin
How to writebadass salesemails
emailsare sweet& easy& awesome& effective
The #s don’t lie
● 6 out of 10 buyers want to discuss price on the first phone call
● 19% of prospects want to talk to a salesperson to learn
● 60% of buyers want to connect with salesperson during consideration phase
● Email is 3rd in closing percentages
fears
Let’s debunk the fears
● Being Spammy / Bothering● Rejection● Ghosting● No clue what to say● Forget to send ● Been too long● “They always”● You got issues
strategizeto sell
strategizeto sell
strategizeto sell
strategizeto sell
connect
askadd value
educate
strategizeto sell
● vendor collab● blog post● press● podcast
● dress shops● planners● florists● venues● catering
● rentals● venues● planners● dress shops
whatto say?
Authentic + Strategic
● Greeting like you mean it● Personality trademarks● Links to videos/blogs/podcasts● Competitive advantage● Questions they should ask
vendors● Memberships + Education● Press/Published● Awards + Distinctions
email strategies101
Most Effective in Subject Lines
Demo Connect Cancellation Apply Opportunity Conference Payments
Per Boomerang 2018 Study
Least Effective in Subject Lines
AssistanceSpeakerPressSocialInviteJoinConfirm
don’t getmad, getautomated
Set it + forget it + sell, sell, sell!
● Signature that rocks○ Associations, upcoming events,
OOO, links, etc
Set it + forget it + sell, sell, sell!
● Signature that rocks○ Associations, upcoming events,
OOO, links, etc● Canned Responses - in Gmail Lab
○ Weekly/Monthly emails○ Prospect/Meeting Process○ Welcome to the Family Process○ Follow Up Process
Set it + forget it + sell, sell, sell!
● Signature that rocks○ Associations, upcoming events,
OOO, links, etc● Canned Responses - in Gmail Lab
○ Weekly/Monthly emails○ Prospect/Meeting Process○ Welcome to the Family Process○ Follow Up Process
● Boomerang for Gmail
Set it + forget it + sell, sell, sell!
● Signature that rocks○ Associations, upcoming events,
OOO, links, etc● Canned Responses - in Gmail Lab
○ Weekly/Monthly emails○ Prospect/Meeting Process○ Welcome to the Family Process○ Follow Up Process
● Boomerang for Gmail● Google Cal + Drafts folder
Set it + forget it + sell, sell, sell!
● Signature that rocks○ Associations, upcoming events,
OOO, links, etc● Canned Responses - in Gmail Lab
○ Weekly/Monthly emails○ Prospect/Meeting Process○ Welcome to the Family Process○ Follow Up Process
● Boomerang for Gmail● Google Cal + Drafts folder● Mail Chimp
Questions?
Know of a conference that loves badass speakers?Want your annual sales meeting to be a ton of fun + worth your time?Looking for an engaging, effective and motivational sales & communication training for your team?
I’d love to help!Email me at [email protected] slide into my DM’s on [email protected]
Cities already booked in the next few months:MILWAUKEE - RALEIGH - DALLAS - AUSTIN NEW ORLEANS - SEATTLE - SAN FRANCISCO PORTLAND, OR - CHICAGO - ORLANDO PHILLY - BOSTON - OMAHA - VENTURA, CA WASHINGTON, DC - RICHMOND - DENVER
