GSM 5113 OPERATION MANAGEMENT [RESTORATION PROJECT AT BENNETT AUTO SALES AND SERVICES -BASS
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Transcript of GSM 5113 OPERATION MANAGEMENT [RESTORATION PROJECT AT BENNETT AUTO SALES AND SERVICES -BASS
GSM 5113
OPERATION
MANAGEMENT
[RESTORATION PROJECT AT BENNETT AUTO SALES AND SERVICES - BASS]
Group 2
LECTURER:
ASSOC. PROFESSOR
DR. AZMAWANI ABD
RAHMAN
AZRIN SHAH BIN ISMAIL
PBS1211192
SHEIKH MUZAFAR SHAHRIZAN
PBS1311016
JOSEPH UKAU AK ENCHAN
PBS1311187
NAJIBUL NUGHIB OTHMAN
PBS1311170
AHMAD AFIQ BIN ABDUL GHAFAR
PBS1311165
Page | 2
Question 1: Report on the aspects of the proposed new business, such as the competitive priorities.
BASS’s intention to venture into car restoration business can be described as an extension of current services that the group of companies has been providing to their customers. David Bennet interested to venture into vintage car restoration aligned with his interest and passion with high performance car. Utilizing his current businesses and facilities, he will be able to execute most activities required for the car restoration project. He strategy is going to use this restored Shelby Mustang 1965 as an advertisement at Detroid Motor Show for BASS and his new business segment. However, David is unsure about his new ideas will aligned with his current company strategy. Thus he asked for a report from his Director of operation. This report included car restoration project for 1965 Shelby Mustang GT 350, the additional works are repair, order, installation and replacing parts and material such as upholstery, windshield, carburetor, and oil pump. David has limited budget for this restroration which are listed are below :-
1. $50,000 for the car ( already purchased) 2. $20,000 for restoration cost. 3. Expenses of $3,600 per week.
Restoration has to be completed within 45 days , this is to allow him to get his Mustang for Detroit Auto Show.
Bennet Auto Sales (BASS)
Owner : David Bennet
Car dealership Auto Parts store
and salvage yard
Bodywork and
painting workshop
- Providing consultation
service for customization of
refurbished cars.
- Executing physical
restoration of cars.
- Producing replica of parts
that are not available.
- Identifying and sourcing of
old parts that are required
for the restoration project.
- Database of parts
identification and supplier
for different type of
refurbished cars.
- Acquire new car restoration
projects.
- Purchasing used/ vintage
cars to be refurbished or
salvaged for parts.
- Sales and promotion of
restoration service.
Vintage Car
Restoration
- Basic restoration
- Customized restoration
- Parts library for DIY
- Replicate parts
- Quality Parts
Page | 3
To : David Bennet, Owner of Bennet Auto Sales and Services (BASS)
From : The Director of Service Operations
SUB : PROPOSAL ANALYSIS OF VINTAGE CAR RESTORATION BUSINESS.
Operation department
1. Service Design – BASS consists of 3 car dealerships that sell & services American
and Japanese model, 2 auto part stores, 1 body shop & painting business and 1 auto
salvage yard that designed to cater various type of customer in the automobile
business. It offers a line of supply chain business of automobile industry that can
gave good price to customer.
2. Flexibility – BASS respond to the customer wants and needs in restoring an old
cars. Mr. Bennett believes customer don’t have time to help themselves up in
restoring their vintage car. Hence, BASS will consider venturing in this new line of
business to cater 2 type of customer.
1st Type is find the right parts/customized parts for customer
2nd Do-it-yourself section that BASS play a facilitator role to assist customer to restore
their old cars.
Marketing department
1. Promotion – BASS willing to spend money to restore an old Mustang Shelby and
participate in the Detroit Auto Show within 45 Days. This action reflex on to inform
customer regarding a new line of business that BASS will venture in the near future.
To attract more vintage cars owner or collector, BASS decided to restore the Mustang
into a mint condition without customization. The idea was to show customer, BASS
have capabilities to gain original old parts for their cars and restore them as good as
new.
Target Market:
1. People who would like to do the restoration on their own and come to BASS for car
parts and body manuals, which BASS will eventually acquire for them.
2. People who come to BASS for the entire restoration of their vintage cars
The new business venture is a great way to make BASS as a one-stop shop for all car
enthusiasts’ needs. Not only that, with the knowledge and experience that BASS has in
the car business, if the new venture succeeds, than BASS could also be the market
leader for its industry. However, before making a commitment, this might also depend on
how well BASS is able to pull off the mint restoration of the Mustang. If they are able to
pull it off well, then they certainly have the skills and capabilities to enter into the
restoration market.
To conclude, the key competitive priorities of BASS for vintage restoration is highly
customized quality service to a low-volume demand environment.
Page | 4
Business Recommendation for Vintage Restroration
Refering to the Corporate Strategy for Vintage Restoration, its carrying a different
competitive priority which is for low demand environment with high quality product. As to
balance the constrains triangle, it will require longer period to produce the product. As
per this project, the constrains is the limitation of the resources. If BASS fully utilise all the
other resources for Car Restoration Project, it will jeopardize the rest of the business
segment.
It is not recommended for BASS to venture into Vintage Restoration as all the current
business model is quick respond for high volume demand.
Page | 5
Activity Activity description Immediate
Predecessor Activity Time Cost (($)
A Order all needed material and parts (upholstery, windshield, carburetor, and oil pump)
- 2 days $100
B Receive upholstery material for seat covers. A 30 days $2,100
C Receive winshield A 10 days $800
D Received carburetor and oil pump A 7 days $1,750
E Remove chrome from body - 1 day $200
F Remove body (doors, hood, trunk and fenders) from frame E 1 day $300
G Have fenders repaired by body shop F 4 days $1,000
H Repair doors, trunk, and hood. F 6 days $1,500
I Pull engine from chassis F 1 day $200
J Remove rust from frame I 3 days $900
K Regrind engine valves I 5 days $1,000
L Replace carburetor and oil pump I, D 1 day $200
M Rechrome the crome parts. E 3 days $210
N Reinstall engine K, L 1day $200
O Put doors, hood and trunk back on frame. H, J 1 days $240
P Rebuilt transmission and replace brakes. N, O 4 days $2,000
Q Replace windshield C 1 day $100
R Put fenders back on. G, P 1 days $100
S Paint car R, Q 4 days $1,700
T Reupholster interior of car B, S 7 days $2,400
U Put chrome parts back on S, M 1 day $100
V Pull car to Detroit Auto Show T, U 2 days $1,000
Page | 7
Critical Path:
1. A + B + T + V = 2+30+7+2 = 41 Days
2. A + C + Q + S + T + V = 2+10+1+4+7+2 = 26 Days
3. A + C + Q + S + U + V =2+10+1+4+1+2 = 20 Days
4. A + S + L + N + P + R + S + U + V =2+7+1+1+4+1+4+1+2 = 23 Days
5. A + D + L + N + P + R + S + T + V =2+7+1+1+4+1+4+7+2 = 29 Days
6. E + M + U + V =1+3+1+2 = 7 Days
7. E + F + G + R + S + T + V =1+1+4+1+4+7+2 = 20 Days
8. E + F + G + R + S + U + V =1+1+4+1+4+1+2 = 14 Days
9. E + F + H + O + P + R + S + T + V =1+1+6+1+4+1+4+7+2 =27 Days
10. E + F + H + O + P + R + S + U + V =1+1+6+1+4+1+4+1+2 =21 Days
11. E + F + I + L + N + P + R + S + T + V =1+1+1+1+1+4+1+4+7+2 =23 Days
12. E + F + I + L + N + P + R + S + U + V =1+1+1+1+1+4+1+4+1+2 = 17 Days
13. E + F + I + L + N + O + R + S + T + V =1+1+1+5+1+4+1+4+7+2 = 27 Days
14. E + F + I + K + N + P + R + S + U + V =1+1+1+5+1+4+1+4+1+2 = 21 Days
15. E + F + I + J + O + P + R + S + T + V =1+1+1+3+1+4+1+4+7+2 = 25 Days
16. E + F + I + J + O + P + R + S + U + V = 1+1+1+3+1+4+1+4+1+2 = 19 Days
The critical path is A + B + T + V = 2 + 30 + 7 + 2 = 41 days
Page | 8
V
U
T
S
R
Q
O
N
M
L
K
J
I
H
G
F E
D
C
B
A
START
P
FINISH
0 2 2
0 2
2 32 30
2 32
2 12 10
17 27
2 9 7
14 21
0 1 1
14 15
1 2 1
15 16
2 3 1
16 17
2 8 6
16 22
2 6 4
23 27
1 4 3
35 38
3 6 5
19 22
3 8 5
17 22
9 10 1
21 22
10 11 1
22 23
12 13 1
27 28
32 39 7
32 39
39 41 2
39 41
15 19 4
28 32
11 15 4
23 27
15 16 1
27 28
19 20 1
38 39
8 9 1
22 23
ES t
EF
LS LF
Page | 9
Table 1 : Earliest and Latest activities time frame with slack.
Activity Time Earlier Latest Slack
LF - EF ES EF LS LF
A 2 0 2 0 2 0
B 30 2 32 2 32 0
C 10 2 12 17 27 15
D 7 2 9 14 21 12
E 1 0 1 14 15 14
F 1 1 2 15 16 14
G 4 2 6 23 27 21
H 6 2 8 16 22 14
I 1 2 3 16 17 14
J 3 3 6 19 22 16
K 5 3 8 17 22 14
L 1 9 10 21 22 12
M 3 1 4 35 38 34
N 1 10 11 22 23 12
O 1 8 9 22 23 14
P 4 11 18 23 27 12
Q 1 12 13 27 28 15
R 1 15 16 27 28 12
S 4 15 19 28 32 13
T 7 32 39 32 39 0
U 1 19 20 38 39 19
V 2 39 41 39 41 0
Page | 10
Question 4 : Project Budgeting
Table 2: Weekly budgeting and total cost estimation
Task $ Day $/day W1 W2 W3 W4 W5 W6 W7 W8 W9
Total Total Total Total Total Total Total Total Total
A
100 2 50
100
B
2,100 30
2100
C
800 10
800
D
1,750 7
1750
E
200 1 200
200
F
300 1 300
300
G
1,000 4 250
750 250
H
1,500 6 250
750 750
I
200 1 200
200
J
900 3 300
900
K
1,000 5 200
400 600
L
200 1 200
200
M
210 3 70
210
N
200 1 200
200
O
240 1 240
240
P
2,000 4 500
2000
Q
100 1 100
100
R
100 1 100
100
S
1,700 4 425
1700
T
2,400 7 343
1,028 1,372
U
100 1 100
100
V
1,000 2 500
500 500
Rework $
18,100
Weekly Cost ($)
2,910
4,690
3,100
1,900
-
3,128 1,872
500
Car $ 50,000
Total $
68,100
Note : Details as attached
Page | 11
Question 4: Project Budgeting
Table 3: Cost below $3600 for weekly budgeting and total cost estimation
Task $ Day $/day W1 W2 W3 W4 W5 W6 W7 W8 W9
Total Total Total Total Total Total Total Total Total
A
100 2 50
100
B
2,100 30
2100
C
800 10
800
D
1,750 7
1750
E
200 1 200
200
F
300 1 300
300
G
1,000 4 250
750 250 250
H
1,500 6 250
750 750
I
200 1 200
200
J
900 3 300
900 900
K
1,000 5 200
400 600
L
200 1 200
200
M
210 3 70
210
N
200 1 200
200
O
240 1 240
240
P
2,000 4 500
2000
Q
100 1 100
100
R
100 1 100
100
S
1,700 4 425
1700
T
2,400 7 343
1,028 1,372
U
100 1 100
100
V
1,000 2 500
500 500
Rework $
18,100
Weekly Cost ($)
2,910
3,540
3,100
3050
-
3,128 1,872
500
Car $ 50,000
Total $
68,100
Note : Details as attached
Page | 12
Summary for Restoration Project
Based on estimation in Table 1, the project can be completed within the budget
threshold of $70,000.
The weekly budget is below $3,600 over the period of 9 weeks, except for week 2,
whereby this project requires $4,690 due to big ticket items such as carburettor and
oil pump. In order to limit weekly expenditure, BASS will delay task G and J to Week
4. This will shift $1150 from week 2 and week 4 as table 2.
If problems exist, options that may be considered by BASS are as follows:
- Allow over time work during the weekdays or weekend;
- Outsourcing some of the jobs involve in the restoration such as body paint and
car delivery;
- Hire part-time skill workers on a project basis and
- Collaboration with the other local workshops.
Page | 13
Gantt Chart 1 : Tasks Duration.
0 5 10 15 20 25 30 35 40 45
Task A
Task B
Task C
Task D
Task E
Task F
Task G
Task H
Task I
Task J
Task K
Task L
Task M
Task N
Task O
Task P
Task Q
Task R
Task S
Task T
Task U
Task V
Duration
Page | 14
Chart 2 : Cost Distribution
0 5 10 15 20 25 30 35 40 45
$ Task A
$ Task B
$ Task C
$ Task D
$ Task E
$ Task F
$ Task G
$ Task H
$ Task I
$ Task J
$ Task K
$ Task L
$ Task M
$ Task N
$ Task O
$ Task P
$ Task Q
$ Task R
$ Task S
$ Task T
$ Task U
$ Task V
Cost $ x 100