Giropharm launches its first e-pharmacy websites - Amazon S3

EDITOCreating confusion

ANSM, which succeeds to Afssaps, is already hitting

the headlines. Hardly had its official statement prohibiting the use of three plants (including Garcinia cambodgia) and 26 substances (including clenbuterol, benzodiazepines...) in weight loss magistral preparations made in pharmacies been published when the websites of various daily newspapers resumed the information with equivocal headlines: “Slimming potions banned”, “Weight loss: the end of magistral preparations”. For ANSM, these preparations “have not proven their effectiveness”, “associate substances” that have “diverted from their marketing authorization” and/or are monitored by the pharmacovigilance authorities.Their impact on slimming supplements are to be feared. Garcinia cambodgia is incorporated in certain slimming formulations. Magistral preparations or dietary supplements: the confusion is quickly made...

April 2012N°54

www.nutriform.fr

The dietary supplements magazine

PHILIPPE MILLET, Editor in chef

Italy: health, the driving force of the sales

T he Italian market for dietary supplements is the leader market in Europe, and one of the most dynamic with its sales growth of over 40% between 2005 and 2010. It is health-oriented and probiotics have

emerged as market leaders. Read more p.6.

FRANCE

Giropharm launches its first e-pharmacy websites

MARKET

I n addition to being a gene-ral website which presents the group’s activities and

provides health and nutrition information for the general pu-blic, Giropharm will henceforth offer its subscribing pharmacies the possibility to have their own website.More than a mere means of communication, the website customized for the pharmacy is intended to be a tool to in-crease customer retention and interaction with the patient. For instance, the latter can inquire about the availability of certain products even before visiting the pharmacy. The site also allows

everyone to make online boo-kings for many of the tools de-veloped by Giropharm (eg. health booklets for adults, Lili advice leaflets for children...).The group launches the website with a photo of the pharmacy and health information which are updated regularly, all in ex-change for a monthly contribu-tion.Universe Pharmacie, another group with the same profile, has already provided this type of customization through a website that displays the colours of the group, but which is custom-made for the pharmacy presented.

Companies Market Distribution Focus Legislation Launches Nutrition Partners Events Diary02

CONTENTS

EDITO 01

COMPANIES 02

MARKET 06Italy: health, the driving force of the sales The Italian market for dietary supplements is the leader market in Europe, and one of the most dynamic with its sales growth of over 40% between 2005 and 2010 (source Euromonitor Data). It is health-oriented and probiotics have emerged as market leaders.

DISTRIBUTION 08

FOCUS 10Suncare, a cultural market above all From (almost) inevitable on the French market to nearly non-existent in Asia, suncare dietary supplements undergo most diverse and varied treatments throughout the world. Yet, there is a common point for the countries where the market is developed: a stable or even declining sales trend.

LEGISLATION 14Claims: the United States and European perspective

LAUNCHES 18

NUTRITION 34

PARTNERS 36

EVENTSNatural & Organic Products Europe 38

Natural Products Expo West 42

Pharmagora 42

DIARY 44

Jennifer Phang

R eal Nutriceutical Group, com-pany that provides a range of health product (nutritional

supplements and general health food health drinks and pharmaceuticals) has maintained its lead in the amino acids health supplement market in 2011 with a 45% marketshare in China. The company, founded in 1997 and listed on the Hong Kong Stock Exchange since 2010, repor-ted 2011 turnover of Euro 221 mil-lion (US$ 284 million) with net profits standing at Euro 67 million (US$ 87 million), growing at about 32%.

“A strong demand”Wang Fucai, Chairman and Chief Executive Officer of the group, explained this good results: “In 2011, the continued growth in China’s economy coupled with rising health awareness of the general popula-tion led to the rapid expansion of the China health supplement mar-ket and created a strong demand for high quality health supplements. During the year, the Group consoli-dated its leading position in amino acid health supplement market and also recorded outstanding business performance.”

Sales channel expansion and brand promotions, key of successIn 2011, sales of the Group’s health

and nutritional supplement pro-ducts grew sharply by 30.3% to Euro 159,5 million (US$ 205,7 mil-lion) due to sales channel expan-sion and brand promotion which resulted in surge in sales of amino acids tablet and liquid products. Real Nutriceutical Group has about 60,000 retail points in China, up from approximately 50,000 retail points at the end of 2010. In addition, health drinks posted impressive annual sales of Euro 50.4 million (US$ 65 million), with year-on-year growth of 39.8%

Nutri Health Stores to build a closer bond with the consumersWhile Real Nutri Health Stores open up new sales channels for the Group, they also help the Group build a closer bond with the pro-ducts’ ultimate end-users. Real Nutri Health Stores provide various services to Real Nutri Health Club members and consumers including free basic body checks, health consultation by physicians or nutri-tionists, health seminars and exer-cise classes.In 2012, Real Nutriceutical hopes to drive sales by continue to expand its sales networks in eastern and southern China. The Group will also develop new markets and retail outlets by cooperating with more distributors for geographical expansion.

+32%: strong showing for Real Nutriceutical group

CHINA

03N°54 - April 2012 Nutriform’ Business International www.nutriform.fr

Laetitia Macarri

G erblé, a specialist in diete-tic products for super- and hypermarkets, has launched

itself into the market for dietary sup-plements. A grand entrance into this market since the Nutrition & Santé Group brand has developed a range of seven products (see product de-tails in the “Product Launch” sec-tion): five references in the form of capsules (Digestion, Sleep, Skin Radiance, Tonus and Omega-3) and two in the form of liquid sticks (Royal Jelly & Propolis, Royal Jelly for Chil-dren).

“Better meeting consumer needs”According to Laura Kerneis, Marketing Director for Slimming/Dietary Supplements/Sports, the ambitions are high: “Presenting a new offer to female consumers to better meet their needs”. Indeed, the consumer studies conducted by the brand have shown that dietary

supplement consumers were strug-gling to understand the existing offer and to find their way around between herbal medicines, vita-mins, minerals... “They explained to us that they even tended to make their own “cocktails” by themselves. They were waiting for total products & reassuring products”, says Laure Kerneis. This is why each product combines well-known natural ingre-dients (plants, fruits) with vitamins and minerals.

Relying on naturalness and effi ciencyGerblé has resorted to Nude, a Design Management® agency that helps companies to build their commu-nication supports so as to develop their brand territory, for its packaging design. There were two guidelines to follow: expressing naturalness and affi rming ingredient effectiveness while respecting the law. “We desig-ned a graphic identity that conveys the idea of nature sublimated by plants

that represent the ingredients incor-porated into the dietary supplements. The transparency effects refl ect the active dimension of each active ingre-dient. Also, the very frank and modern colors allow the range to stand out among other dietary supplements in the selling space”, says Marc Etienne, Creative Director for Nude.Until winning over consumers, the range seems to have already convinced distributors since starting mid-March it has penetrated 50% of the outlets where the brand is present.

Gerblé explores a new fi eld of activityFRANCE

NORWAY

TRADITIONAL COMPETITORS IN SUPER- AND HYPERMARKETS

Except for Casino, which has recently launched its range of dietary supplements under private label, the market is shared among the following players: - Juvamine- Léa Nature- Floressance (Léa Nature Group)- Vitarmonyl- Gerlinéa (Nutrition & Santé Group)

Denomega taken over by Axellus

A xellus, the dietary supplements branch of the Norwegian group Orkla, has taken over Denomega Pure Health, a major player in fi sh oils. Previously a part of the Borregaard Group, which is also Norwegian, Denomega “will enhance Axellus’ sourcing capacity and expertise in the fi eld of Omega-3 and generate new opportunities for in-

novation, both in-house and for [the] international customers”, said Stig Ebert Nilssen, CEO of Axellus. Even if Denomega will be managed independently of the dietary supplements business, synergies can be made between the two entities.Axellus (main brands: Möller’s, Gerimax, Pikasol, Nutrilett and Maxim) is mainly present in the Nordic countries, in the Czech Republic and Poland. Its 2010 turnover was of 148 million Euros.

Companies Market Distributi on Focus Legislati on Launches Nutriti on Partners Events Diary04

QUARTER 1 RESULTS

For the Novartis Consumer Health - OTC (drugs and dietary supplements) and Animal Health – Divisions in the fi rst quarter of 2012 compared to

2011. Please note, on the other hand, Alcon’s growth (+5%). This latter

sales eye vision supplements mainly.

- 20 %

FRANCE

Lynda Searby

S upplement supplier BetterYou believes UK consumers are fi-nally getting the message that

vitamin D deficiency can lead to a number of childhood diseases, as scientific evidence grows.

Scientifi c evidence to increase salesThe latest study on vitamin D, published in the January issue of the Journal of Child Psychology and Psychiatry and led by researchers at Bristol University, found that children with higher levels of vita-min D were less likely to show signs of depression in adolescence and adulthood. “Clearly these findings are interes-ting, but what is really interesting is the weight of information that is star-ting to build around vitamin D defi-ciency,” Andrew Thomas, managing

director of BetterYou, told Nutriform’ Business International. He said it was no coincidence that as scientific evidence had grown, so had sales of BetterYou’s DLux vita-min D sprays. “When we first launched our 1000IU vitamin D spray three years ago, people said the market wasn’t there and that it was too high a dose. The weight of information available to consumers has slowly eroded resistance to vitamin D sup-plementation, and within the last 12 months, our sales have grown by 300 per cent.”

A real challengeAndrew Thomas admitted that communicating the benefits of vita-min D was a challenge, because the UK Government’s Department of Health was caught between trying to restrict exposure to sunlight due to the risk of melanoma and acting

on the increasingly compelling evi-dence of the benefits of vitamin D supplementation.“They are really relying on the pri-vate sector to advocate vitamin D supplementation,” he said. The managing director of BetterYou also said the message about vita-min D deficiency was being thwar-ted by a ‘ridiculously low’ European RDA of 5 micrograms or 200IU. BetterYou’s sprays deliver a daily dose of up to 3000IU for adults and 400IU for children – levels the company claims are right for people living in the northern latitudes.“At a consumer level we offer vita-min D leaflets to get consumers comfortable with these dosage levels,” said Thomas. “We also try and get them to talk to their GPs and get their blood levels tested. It’s not just about selling product – it’s about empowering and educa-ting people.”

Vitamin D message sinks in with British consumers

Flinndal, the latest member of FEVAD

T he Dutch company, which claims to be a leader in the distance sel-ling of dietary supplements in Europe, has recently joined the French e-commerce and Distance Selling Federation (Fevad). Flinndal is already

a member of the Dutch e-commerce and Distance Selling Dutch Federation (Thuiswinkel). The company offers a dozen of references targeting consumer well-being.Founded in 2004, the laboratory boasts with more than one and a half million customers in Northern Europe. Its French subsidiary was set up in April 2011.


FRANCE

New topical care from Phythea

T wo years after the launch of its dietary supplement dedicated to the fi ght against the dryness of the vaginal mucosa – Ménophytea® Hydratation intime (3,000 boxes sold on average per month in pharmacies – source Manufacturers/IMS) - Phythea completes its range with a topical care bearing the same name, which is aimed at

keeping hydrated the mucous membranes on the long term. The care cream had already been planned since the launch on the market of the supplement designed to offer a quick answer while waiting to see the effects of the supplement (visible only after three weeks). It has been especially designed for postmenopausal women, as these latter are espe-cially affected by vaginal dryness. This is not the fi rst time that a company which sells dietary supplements has ventured, with varying degrees of suc-cess, in the fi eld of topical care. Starting with Phythea itself, which in April 2011 launched a fi rming cream to be used in addition to Ménophytea’s silhouette fi rming formula. So slimming, but also circulatory disorders (ensuring fast relief) or anti-aging are the main topical segments dietary supplement brands invest in.

S ince late May/early June, the French subsidiary of the U.S. giant Herbalife will go on a tour in France

to attract new consumers. Booths will be installed in a dozen of shopping centers in the presence of distributors (people under contract with Herbalife, who orga-nize the meetings). “The other objective of this major event is to change the some-how outdated image that private sales hold in France, unlike in the Anglo-Saxon countries, where this distribution channel is much more dynamic,” says Daniel Du-rand, CEO Herbalife, France.

Sports sponsorshipBut Herbalife is working on visibility also on a daily or, almost daily, via spon-soring. At a global level, this initiative came down to a 10-year partnership worth $44 million (€33.5 million) which was signed at the end of March with the Los Angeles Galaxy football club where David Beckham plays. Another media sponsorship is that of FC Barcelona and

a contract with the triple holder of the “Golden Ball” Lionel Messi. In France, sport partnerships involve athletics and the Centre for Professional Sporting Excellence (PEPS).

Global presenceFounded in 1980 in Los Angeles (USA) by Mark Hughes, Herbalife relies on two pillars: it helps to fi ght against overweight and obesity and, it uses the direct sales distribution channel.Listed on the NYSE since 2004, the company operates in 81 countries now. In 2011, it achieved a sales tur-nover worth $5.4 billion (4.1 billion Euros) - it doubled in six years. 25% of this turnover is generated in the U.S., another quarter in South America (especially in Mexico), 25% in the Asia-Pacifi c region and the last quarter in Europe and Africa (mainly in South Africa, Lesotho, or Ghana). The French subsidiaries, which is a mem-ber of the Direct Selling Association,

has been present since 1990. In addi-tion to products for weight control (such as nutritional drinks or protein powder), to the sports and cosme-tics range, the catalog also includes a dozen of dietary supplements that support weight control and well-being with new products in immune defense expected by the end of the year. They represent about 40% of the internal sales turnover generated by nutri-tion (85% of the total turnover of the French subsidiary).

Operations to increase Herbalife visibility in France

HERBALIFE IN FIGURES

• €4.1 billion global turnover in 2011/€43 million in France

• 4,500 employees worldwide/40 employees in France

• 2.2 million distributors worldwide/16,000 under contract in France (out of which 3,000 deploy a regular activity)

• Present in 81 countries


Italy: health, the driving force of the sales The Italian dietary supplements market is the leader market in Europe, and one of the most dynamic with its sales growth of over 40% between 2005 and 2010 (source Euromonitor Data). It is health-oriented and probiotics have emerged as market leaders.Laetitia Macarri

A market dedicated to health. Only 2 out of the top 10 seg-ments generating the highest

sales are in the beauty market (slim-ming – the fourth, and skin, nails, hair - the sixth). Health supplements represent 80% of the sales (see Top 10 segments). Probiotics are in the lead with a market share of 13%.There are several factors working together to guarantee probiotics’ leadership in particular and the suc-cess of health supplements in gene-ral. Everything starts, or almost everything, with the product image. Advertising to the general public is not well developed. Together with the leadership of the pharmacy (between 80% and 90% of its turnover comes from the sales of dietary supplements – source Nielsen), this leads to a labo-ratory communication strategy orien-ted towards pharmacists by making

use of scientifi c fi les. Probiotics have become widely known, thanks to the food industry and its communication campaigns on their health benefi ts.

Pharmacies are a must Pharmacies are therefore the domi-nant distribution channel. In pharma-cies, the sales of dietary supplements represent on average 7% of the turno-ver, an increasing market share (6% in 2010 - source: Nielsen).In a highly competitive environment, more than 800 companies sell about 7,500 dietary supplements, convince pharmacists to reference a given pro-duct in a pharmacy with limited retail space (an average size of 80 square meters), is a real challenge. Places are expensive and a pro-duct’s shelf life can be very short. Consequently, except for the brands recording the highest sales, com-panies re-launch their products by

reformulating them regularly. Finally, 10% of the products (less than 600) are withdrawn from the shelves each year.However, according to market obser-vers, there are still opportunities avai-lable, both for domestic and foreign companies and the players have

28,200Number of outlets (17,000 pharmacies; 2,500 drugstores; 8,700 supermarkets)

Between 80% and 90%Pharmacies’ share in the sales of dietary supplements. The rest of the market is shared equally between health and beauty stores and supermarkets.

130 millionNumber of boxes sold in 2011 (+8%)

TOP 10 SEGMENTS

Weight

1. Probiotics 13%

2. General health 11%

3. Vitamins 7%

4. Weight management 6%

5. Salt Minerals 5%

6. Hair & Nails 4.50%

7. Laxation 4%

8. Antioxidant 3.50%

9. Tonics 3%

10. Sleep Aids 3%

Source: Euromonitor 2010

Probiotics

General health

Vitamins

Weight management

Salt Minerals

Hair & Nails

Laxation

Antioxidant

Tonics

Sleep Aids


Italy: health, the driving force of the sales already felt it. The novelties represent about 15% of the dietary supplements on the market (more than 1,000 launches per year).

Pharmaceutical companies, open access and consumersMarket dynamism is refl ected in sales. Despite an unfavourable econo-mic climate - the economic slowdown of 2011 and the risk of recession in 2012 - the market continued to grow in 2011 by nearly 10% (in value and volume). The interest in dietary sup-plements should result in further sales growth of approximately 22% over the period 2010 - 2015 (Euromonitor).There are several factors which partly explain this market’s successful results.Firstly, a growing interest of the phar-maceutical industry towards this sec-tor. The major pharmaceutical com-panies, whose sales growth is being undermined by the arrival of generic drugs, have seen dietary supplements as a way to diversify their business. Therefore, they have come up with strategies to boost sales, such as medical examination. Then, consumers themselves that confi rm these positive projections. A glance at the sales shows that dietary

supplements even manage to win against drugs. For instance, 95% of the tonics sold in Italy are dietary sup-plements and 82% of the sleep aids are supplements (Source: Nielsen study, January 2011).

A positive image Thus, dietary supplements enjoy an increasingly positive image, with a 33% population penetration rate, as shown by a study of AIIPA (Italian Association of Food Industries) invol-ving over 1,000 interviews conducted between 2006 and 2010 on Italians aged 25 to 65. For these persons, the quality/price ratio is interesting: the cost of the investment covers the ser-vices provided.This positive image is supported by doctors, who are the main prescribers of dietary supplements. Parents and friends rank second. Advertising is the third.

Regulation – a source of changeThe recruiting options are far from being exhausted. First, because of an ageing population as everywhere in Europe, with, the average consu-mer is aged 45 to 54. It is an urban woman, living in a city of over

250,000 inhabitants, with higher edu-cation, and coming from the middle or higher class. Her lifestyle is focused around wellbeing.Then, according to a study conducted by AIIPA, 15% of the respondents said they were awaiting confi rmation of the quality of dietary supplements. This confi dence could be fur-ther strengthened thanks to EFSA. According to market observers, the new regulation has determined manu-facturers to take a closer and more rigorous formulation approach, thus leading to better product quality.

Average price of a box- In pharmacies: between 13 and

14 Euros- In supermarkets: between 6 and

7 Euros

€1.8 billionItalian market in 2011($2.3 billion)(+11% in 2011)Source: Nielsen, July 2011 vs. 2010.

800Number of companies on the market

7,500References recorded, with more than 1,000 launches/year.

TOP 10 PLAYERS

Company Share

1. Pfi zer 14%

2. Bayer 7%

3. Aboca 5%

4. Sofar 3%

5. Herbalife 3%

6. Sigma Tau 3%

7. Johnson & Johnson 2%

8. Montefarmaco 2%

9. Angelini 1.50%

10. Guiliani 1.50%

Source : Euromonitor 2010

Pfi zer

Bayer

Aboca

Sofar

Herbalife

Sigma Tau

Johnson & Johnson

Montefarmaco

Angelini

Guiliani


FRANCE/PHARMACY

JAPAN

FRANCE

T he unions of pharmacists and the Health insurance reached an agreement in principle

on a new method of remunerating the pharmacists in late March. The agreement takes into account the new tasks (counselling, following-up of some patients) of pharmacists as laid down in the HPST bill (Hospi-tal, Patients, Health and Territories). The most representative aspect is the performance-based payment which concerns, among others, therapeu-tic support. The holder will receive €40 (per year per patient) for monito-ring patients on anticoagulants. This system will be extended to patients with asthma, or to prevention with the morning-after pill.Payments depending on the sales of generic drugs, the increase of phar-macies’ margins on large packages as well as the remuneration of the guards were also subject to negotia-tions.

Source: AFP, Celtipharm

Laetitia Macarri

T his is a survey that has definitely stirred everyone’s attention. The maga-zine of the French Consumer Association has once again sparked debate with one of its surveys. This time, it tested the pharmacists on the quality-

safety value for money. Conducted among 648 pharmacies, the investigators asked for two incompatible drugs (aspirin and Rhinureflex, which contains ibuprofen). The result: 48% of the pharmacies delivered both drugs without reporting the risk of interaction.The magazine also points to differences in the prices charged by pharmacies for the same medicine as well as to the insufficient display of the price of drugs sold behind the counter. To conclude, the UFC-Que Choisir called for “setting up self-medication distribution networks in supermarkets and health and beauty stores under the mandatory supervision of a licensed pharmacist”.

A demagogic surveyThe different organizations representing the pharmacists have complained about the “demagogy and the bias of the survey”. According to Gilles Bonne-fond, president of the Union of Pharmacists USPO, this survey “aimed at [...] damaging the image” of the profession. The Union of Group Buying Pharma-cists (UGDPO) said the survey was “incriminating”. As for the pharmacists, the reactions were even more virulent via comments posted on the Internet. The reason for the pharmacists’ anger was the proposed sale of drugs in su-permarkets; some of them even suspected that UFC-Que Choisir had joined forces with Michel Edouard Leclerc, the main thorn in the pharmacy’s back, which has been calling for some time for the liberalization of drugs.

When the UFC-Que Choisir steps in, pharmacists must play their cards right

Upheaval in the remuneration

Shin Nihon Seiyaku opens its 17th store in NagoyaMayumi Kishimoto

S hin Nihon Seiyaku, a company developing the “in” and “out” beauty approach, opened in March this year its 17th store in Nagoya, the first of the kind in the region of central Japan (Tokai District). Covering an area of 14 square meters, the store is located on the first floor, in the cosmetics section of the most famous store in the city.

Founded in 1992, Shin Nihon Seiyaku has developed itself by carrying out distance selling activities. The company achieved a turnover of 180 million Euros in 2011. In addition to cosmetics, it markets a score of dietary supplements, a dozen thereof being devoted exclusively to beauty.


T he ranges of the Laboratory Les Trois Chênes

have been available since December 2011 (for the first time in China) in a spa in the centre of Beijing. This hyper-luxurious spa covering 6,000 square meters, located in a semi-pedestrian area of the Chinese capital, has fitted out a place at the laboratory to display its natural dietary supplements and cosmetics. The products of the Laboratory Les Trois Chênes are pre-sent in more than fifty countries.

Les Trois Chênes displayed in Beijing

Natur House attacks Germany

F ounded in 1995 in Spain and presenting itself as an “expert in die-tary rehabilitation”, the Natur House Group (1,800 stores worldwide) wants to expand its sphere of activity to Germany. A first pilot centre

was set up in Saarbrücken, followed by the opening up of a franchise in Offenburg in May.The mission of conquering the German market has been entrusted to Olivier Roques, General Director of the French branch (270 outlets and 36 million Euros turnover in 2011). He was also given the task of reviving the group’s presence in Belgium, where it has a potential of more than 200 centres.The concept of Natur House is based on a personalized free follow-up by a dietitian who recommends the use of dietary supplements sold in the shop.

10Suncare

Companies Market Distributi on Focus Legislati on Launches Nutriti on Partners Events Diary

Suncare, a cultural market above all

Prepared in collaboration with Mayumi Kishimoto (Japan), Kimberly Lord Stewart (USA), Jennifer Phang (China) and Patricia Wiklund (Sweden)

I n Japan, the dietary supple-ments that prepare the skin for sun exposure simply do not

exist. The reason is culture-depen-dant: beauty is symbolized by the fair skinned. Moreover, knowing the risks and the damage caused by the sun (wrinkles, sagging skin, blemishes, skin cancer...), the Japanase are not encouraged to expose themselves. However, they are very sensitive to all the elements likely to help them protect themselves and their children (see sidebar).

Slow start in ChinaAlthough a little more present, the offer in China is quite unstructured. It actually overlaps the anti-aging pro-ducts (antioxidants or omega-3 fatty acids). According to the Integrated Medicine Institute, the sales of sup-

plements for sun exposure repre-sent, however, 10% of the market. So, there are few specialty products, the few complexes especially desi-gned for sun exposure coming from foreign companies. Please note the classifi cation (which may seem sur-prising) of vitamin D (vitamin of the “sun”) and calcium as “solar” pro-ducts.The poor development of this offer in China is once again related to culture. The standards of beauty do not favour dark but rather clear skin. Many Chinese use topical creams

to whiten their skin. Dietary supple-ments are therefore not consumed to prepare the skin for tanning, but rather to protect it from sunburn.

Limiting sunburnSkin tolerance to the sun is of interest also in Sweden, which is the most developed market in Scandinavia (estimated at 500,000 Euros per year, source Invenire). The consu-mers are people with very white skin very sensitive to the sun (a pheno-menon quite common in the Nordic

From (almost) inevitable on the French market to nearly non-existent in Asia, suncare dietary supplements undergo most diverse and varied treatments throughout the world. Yet, there is a common point for the countries where the market is developed: a stable or even declining sales trend.

THE JAPANESE AND SUN PROTECTION

300 Japanese mothers were interviewed to fi nd out what means they use to protect themselves and their children from the sun.It is interesting to note that except for hats (86% for children, 68% for mothers), mothers use more tools to protect themselves from the sun than for their children: putting on sunscreens (respectively 86.3% / 79.7%), using an umbrella (49% / 1.3%), using cosmetics with anti-UV protection are the most notable ones (69.3% / 0.3%).

Source Rohto Pharmaceutical Co, Ltd.


Suncare, a cultural market above allcountries). As their skin gets burnt rather than tanned, women are loo-king for extra protection so as to be able to expose themselves to the sun a little longer than the 15 to 30 nor-mally possible minutes.In France, the reasons which incite consumers to take solar supple-ments are two: both limiting sensiti-vity and allergy to the sun and above all, again and again, better tanning with less sun. According to an Ipsos survey conducted in 2011 among 400 buyers of dietary supplements for beauty aged 18-65 years, 66% buy solar supplements to prepare their skin for sunlight, 44% for a sublime tanning and 43% to prolong the tan. Unlike in Asian countries, the tan always has a positive image in Western ones.

Communication around beauty and wellness“Prepares the skin for the sun”, “Improves tolerance to the sun”, “Activates and prolongs a golden complexion”, “Preserves the skin” or “Helps improve skin tolerance to the sun”... the packaging of suncare die-tary supplements in France focus on sun exposure and tanning. However, the term “protection” is never used. It is forbidden so as to avoid suggesting that dietary supplements could play a role in sun protection, which could encourage users to neglect protec-tion via topical care for instance.

This type on information on the pac-kaging may ultimately disappear along with the new regulation on claims. Although these supplements acutally target beauty, the concept of sun implies a relationship to health, which implies a very control-led communication. It is a subject worth keeping an eye on therefore.In Sweden, communication is a smart blend of beauty and health promises, or at least of well-being. Thus, on the packaging we can read that the product “prepares the skin for the sun,” “supports natu-ral skin tanning and skin protection mechanisms”, “helps to reduce skin redness”.

A certain homogeneity of consumers’ profilesIf the reasons that lead to purchasing solar supplements show disparities in the world, consumer’s profi les have much more in common. Firstly, it is mainly women (an element not

surprising in the light of the adver-tising campaigns around these pro-ducts that focus on beauty): 80% in China, 86% in France. Then comes the age. The tar-get audience consists of the 35-50 year olds. In France, it seems that the age of the purchasers has diminished with an increase in consumption among those aged 25-34. In turn, in China and Sweden the age of the consumers extends up to the women aged 55. Going into further detail by country, Sweden’s consumers have a good knowledge of the properties of beta-carotene. In France, the geo-graphical origin of consumers is changing. While in 2010 the urban population (Greater Paris Area + the inhabitants of cities with a popula-tion of over 100,000) accounted for 53% of the consumers, they were more than 44% in 2011 (19% in the Greater Paris Area and 25% in the cities with over 100,000 inhabitants).

THE WALTZ OF RANGES IN FRANCE

A few years ago, the main players in the sunscreen industry were trying to diversify their offerings by sub-segmenting them: a formula for sensitive skin (especially aimed at increasing skin tolerance to sunlight) and another one, more traditional, for dark skin. Further on, the differentiation was made at the level of hydration.It seems that the products were not differentiating enough or that consumers’ ignorance prevailed as they have not seized the interest of this offer. The fact is that, with few exceptions, these attempts have resulted in a return to a single formula.

12Suncare

Companies Market Distributi on Suncare Legislati on Launches Nutriti on Partners Event Diary

2012 NOVELTIES

For 2012, a launch in the U.S.: a mixture of antioxidants, including lycopene and leaf extracts from Polypodium leucotomos, which is a fern species (Sunsafe Rx from Napa Valley Bioscience). In France, formulations are also based on mixtures of antioxidants and carotenoids. So, much more than through their formulations, laboratories stand out through their dosage forms (drinkable ampoules for Vitarmonyl’s Optima range distributed in super- and hypermarkets), through their indications (solar and anti-aging, with a healthy glow effect from the Doriance range of the Naturactive brand - Pierre Fabre), or through their packaging (use of pharmaceutical codes in super- and hypermarkets with Juvamine: brown capsules in a pill box similar to cosmetic jars).On the other hand, and this refl ects the sluggishness of the market, no new products have been launched in Sweden.

The market in Sweden500,000 Euros (estimation)Sales have been stable for two years.(Source: Invenire)

Sales in pharmacies in France17 to19 million Euros in 2011 750,000 to 1.3 million boxes -2 to -10 % according to various sources.

Top 3 of laboratoires in France in 2011• OENOBIOL (Intensive, Intensive tolerance, Intensive anti-ageing): 455,000 boxes (-2%), 7.5 million Euros (-3%)

• DORIANCE (Sun protection and Self-tanner): 293,000 boxes, 4.1 million Euros (sun protection is on the decrease with 7 % in volume

and 5.5 % in value)• ARKOPHARMA (Phytobronz): 190,000 boxes (-4%), 2.4 million Euros (- 6.7 %)(Source: Manufacturers/IMS)

Pharmacies at the heart of distributionIn France, the main distribution channel is the pharmacy: 19 million Euros turnover in 2010 in the solar sector, against nearly $6 million in health and beauty stores and just under 3 million in super- and hyper-markets. The leading laboratories are therefore those present in phar-macies. The Top 3 is composed of Sanofi -Aventis with Oenobiol (a pio-neer in this segment as it offers a range of three products), followed (in order) by Doriance from Naturactive (Pierre Fabre) and Phytobronz from Arkopharma. All three of them market complexes. The offering is slightly different in dietetic product stores. If complexes are present, most of the products are made of simple ingredients, mainly beta-carotene.In Sweden, the leaders are distri-buted in different channels. The top-selling Life Europe has its own retail chain of health stores, the Life Stores. The latter also sell the two other main players on the mar-ket, Imedeen and Bringwell Hela Pharma AB, which are also sold in health food stores and pharmacies, the two main sales channels for suncare products. They are followed by online sales.

Main drawback of suncare: seasonalityDue to their very function, solar dietary supplements are highly seasonal. Peak sales are recorded in March/April in Sweden (to a lower extent in winter in the light of purchases for travels to very sunny countries). In France, they can generate several million Euros turnover from April to July, fal-ling again to a few hundred thou-sand Euros (depending on the manufacturer, between June and November, sales are divided by nearly 20). March and August are considered as pre- and post-sea-sons, generating around one mil-lion Euros.

All the more, these products are weather-dependent. Thus, in France, a rainy month of July is enough for the market to go down by nearly 30%. Thus, like in the slimming sector, the new products are launched mainly in February and March.In order to make this segment less seasonal, the French players have decided to develop self-tan-ning supplements for a healthy glow throughout the year. Without knowing record sales, the use of this type of product tends to become more and more popular. The very proof is the launch a year or two ago of a reference of this kind in super- and hypermarkets.


Laurie C. Dolan Ph.D., Burdock Group et Violaine Chaumont, RNI Consulting

Health claims in the US charac-terize the relationship between a food, food component, or

dietary supplement ingredient, and the reduction of risk of a disease or health-related condition. Health claims are authorized by the Food and Drug Administration (FDA) through publication of a new regulation (21 CFR §101.14) or by an authoritative statement from a scientific body of the U.S. government or the National Academy of Sciences (NAS). The latter are permitted by the Food and Drug Administration Modernization Act of 1997 and are referred to as FDAMA claims (1). In the US, per 21 CFR §101.14, the standard by which health claims are evaluated is “significant scientific agreement” (SSA) among qualified experts. Qualified experts have been defined by the FDA as a government scientific body or the NAS.

Different levels of evidenceClaims for disease “risk factor” reduc-tion (Article 14.1.a.) are permitted in Europe by Regulation 1924/2006 and must be authorized by the European Commission. While qualified health claims (QHC) may be authorized in the US based on “emerging evidence”

(per the Nutrition Labeling and Edu-cation Act of 1990), claims based on emerging evidence cannot be au-thorized in Europe due to the EC No. 1924/2006 requirement that “health claims should only be authorized… after a scientific assessment of the highest possible standard”.

When the substance becomes a medicine In both Europe and in the US, any claim that a substance is intended for use in “the diagnosis, cure, mi-tigation, treatment or prevention of disease in man or other animals” makes that substance a drug. In the US, according to 21 U.S.C. 343(r)(6), a “disease” is damage to an organ, part, structure, or system of the body such that it does not function properly (e.g., cardiovas-cular disease), or a state of health leading to such dysfunction (e.g., hypertension); except that diseases resulting from essential nutrient de-ficiencies (e.g., scurvy, pellagra) are not included in this definition. There-fore, claims for use of Vitamin C to prevent scurvy or niacin to prevent pellagra are permitted.

Any reference to a disease is forbidden In Europe, claims for “disease reduc-tion” or “symptom reduction” can-

not be authorized because they are forbidden by Regulation 1924/2006. These claims are only dedicated to drugs and are included under Phar-maceutical Affairs Law.Implied disease claims that do not mention the name of a specific di-sease but refer to identifiable cha-racteristics of a disease from which the disease itself may be inferred are also considered drug claims by the FDA. These claims describe an effect (using scientific or lay terminology) on one or more recognizable signs or symptoms as being characteristic of a specific disease (including pic-torial representations). Claims using the terms “support”, “maintain” or “promote” are permitted only if they do not suggest disease prevention or treatment or use for a serious health condition that is “beyond the abi-lity of the consumer to evaluate” (2). Examples of implied claims (and corresponding diseases) include “re-lieves crushing chest pain” (angina or heart attack), “prevents irregular heartbeat” (arrhythmia) or “prevents bone fragility in postmenopausal wo-men” (osteoporosis) (3).

Same substances, different claimsClaims that are permitted in the US and Europe for the same substances are shown in Table. Whereas the FDA

Claims: the United States and European perspective


Claims: the United States and European perspective AUTHORIZED HEALTH CLAIMS (US)/ ARTICLE 14.1.A CLAIMS (EUROPE)

Substance US (Health claim)(1) Europe (Article 14.1 a claim)

Calcium, with or without vitamin D

Adequate calcium (and vitamin D if present) throughout life, as part of a well-balanced diet, along with physical activity, may reduce the risk of osteoporosis. (21 CFR §101.72).

“Calcium (and vitamin D, if present) may reduce the loss of bone mineral in post-menopausal women. Low bone mineral density is a risk factor in the development of osteoporotic bone fractures” (http://www.efsa.europa.eu/en/scdocs/doc/1180.pdf)(http://www.efsa.europa.eu/fr/scdocs/doc/1609.pdf)

Noncariogenic carbohydrate sweeteners

Frequent between-meal consumption of foods high in sugars and starches promotes tooth decay. [Substance] does not promote tooth decay. (21 CFR §101.80).

“Sugar-free chewing gum helps neutralise plaque acids. Plaque acids may increase the risk of dental caries” (http://www.efsa.europa.eu/fr/scdocs/doc/1776.pdf)OR“Sugar-free chewing gum helps reduce tooth demineralisation. Tooth demineralisationmay increase the risk of dental caries” (http://www.efsa.europa.eu/fr/scdocs/doc/1775.pdf)

Soluble fi ber from certain foods

Soluble fi ber from foods such as [name], as part of a diet low in saturated fat and cholesterol may reduce the risk of heart disease. A serving of [name} supplies _ grams soluble fi ber per day to have this effect. (21 CFR §101.81).Several fi ber sources are permitted.

“Oat beta-glucan has been shown to lower/reduce blood cholesterol. Blood cholesterol lowering may reduce the risk of (coronary) heart disease”. (http://www.efsa.europa.eu/fr/scdocs/doc/1885.pdf)

Soy protein

Diets low in saturated fat and cholesterol that include 25 grams of soy protein a day may reduce the risk of heart disease. One serving of [name] provides _ grams of soy protein (21 CFR §101.82)

REJECTED FOR LACK OF EVIDENCE: Soy protein has been shown to lower/reduce blood cholesterol; blood cholesterol lowering may reduce the risk of (coronary) heart disease (http://www.efsa.europa.eu/fr/scdocs/doc/1688.pdf)

Plant sterol/stanol esters

Diets low in saturated fat and cholesterol that include two servings of foods that provide a daily total of at least 3.4 grams of plant stanol esters (or 1.3 grams vegetable oil sterol ester) in two meals may reduce the risk of heart disease. A serving of [name] supplies _ grams of plant sterol (or vegetable sterol) esters. (21 CFR §101.83)

“Phytosterols (or plant sterols) have been shown to lower/reduce blood cholesterol. High blood cholesterol is a risk factor in the development of coronary heart disease”(http://www.efsa.europa.eu/en/scdocs/doc/1177.pdf)(http://www.efsa.europa.eu/en/scdocs/doc/781.pdf)

1. See 21 CFR §101.73, §101.74, §101.75, §101.76, §101.77, §101.78, and §101.79, and Docket Nos. 1999P-2209, 2000Q-1582, 2006Q-0418 and 2006Q-0458 for additional US health claims. Similar claims are not permitted in Europe.

Adequate calcium (and vitamin D if present) throughout life, as part of a well-balanced diet, along with physical activity, may reduce the risk of osteoporosis. (21 CFR §101.72).

Frequent between-meal consumption of foods high in sugars and starches promotes tooth decay. [Substance] does not promote tooth decay. (21 CFR §101.80).

Soluble fi ber from foods such as [name], as part of a diet low in saturated fat and cholesterol may reduce the risk of heart disease. A serving of [name} supplies _ grams soluble fi ber per day to have this effect. (21 CFR §101.81).Several fi ber sources are permitted.

Diets low in saturated fat and cholesterol that include 25 grams of soy protein a day may reduce the risk of heart disease. One serving of [name] provides _ grams of soy protein (21 CFR §101.82)

Diets low in saturated fat and cholesterol that include two servings of foods that provide a daily total of at least 3.4 grams of plant stanol esters (or 1.3 grams vegetable oil sterol ester) in two meals may reduce the risk of heart disease. A serving of [name] supplies _ grams of plant sterol (or vegetable sterol) esters. (21 CFR §101.83)


evaluates health claims based on reduction of risk of disease, EFSA evaluates (Article 14.1.a) claims based on reduction of “risk factors” of disease. More health claims are permitted in the US than Article 14.1.a claims in Europe. Reasons mentioned for the low rate of approval in Europe include the regulatory require-ments that Article 14.1 claims must: 1. focus on risk factors of disease; 2. “only be authorized… after a scientific assessment of the highest possible standard” (the US requires SSA) and; 3. cannot refer to a “ge-neral, nonspecific benefit” unless the other requirements of the claim are also met. Therefore, studies that do not show an effect of the subs-tance on a recognized risk factor of the particular disease (but may show an effect on clinical endpoints or the incidence of the disease itself) would not support an Article 14.1.a. claim. For example, the claim “Diets low in sodium may reduce the risk of high blood pressure, a disease as-sociated with many factors” (21 CFR §101.74) would not be permitted in Europe because the claim does not mention a risk factor.

The “modifiable risk factor” notionAn example of FDA thinking into how it evaluates health claims is embodied in a letter from the FDA regarding rejection of a health claim petition for consumption of gluco-samine and/or chondroitin sulfate and reduced risk of osteoarthritis

and osteoarthritis-related joint pain, tenderness, swelling and degene-ration and cartilage. In determining whether a condition is a “healthre-lated condition”, and also in evalua-ting evidence supplied to demons-trate that a substance reduces the risk of a disease, FDA “considers the modifiable risk factors for the disease in question.” The FDA de-fines “modifiable risk factor” as a measurement of a variable related to a disease and that may serve as an indicator or predictor of that di-sease and that can be altered by a change in behavior, e.g., changes in diet or activity level. Modifiable risk factors are a type of biomarker. Bio-markers (intermediate or surrogate endpoints) are parameters from which risk of a disease can be infer-red, rather than being a measure of the disease itself (3). An example of a modifiable risk factor cited by FDA is serum LDL cholesterol, for risk of coronary heart disease. As shown in Table, EFSA also considers choles-terol to be a risk factor for coronary heart disease.

Very few regulatory points in commonBy evaluating health claims based on “modifiable risk factors”, the FDA appears to be adopting the European Article 14.1.a. regulation in practice, rather than 21 CFR §101.14. So, it would seem to reason that health claims based on “modifiable risk factors” could be accepted in both the US and Europe. The difficulty with this picture is that very few

“modifiable risk factors” are univer-sally accepted and by regulation, US health claims must pertain to the health condition, which is often multifactorial in nature. Unless the FDA amends 21 CFR §101.14 to per-mit health claims for disease “risk factor” reduction and EFSA accepts the SSA standard, obtaining autho-rization for the same health claim in both regions will continue to be a daunting task. To increase the probability of suc-cess in both regions, manufacturers must focus on obtaining irrefutable evidence that their substance modi-fies a risk factor that is unequivocally involved in the mechanism of disease development. Because few risk fac-tors have been validated, it may be more prudent to develop claims that could be considered structure func-tion claims in the US and Article 13.1 (general function) claims in Europe.

References(1) FDA (1998). Guidance for Industry; No-

tification of a Health Claim or Nutrient Content Claim Based on an Authoritative Sta-tement of a Scientific Body, available at http://www.fda.gov/Food/GuidanceCompliance-RegulatoryInformation/Guidancedocuments/FoodLabelingNutrition/ucm056975.htm

(2) Commission on Dietary Supplement La-bels (1997). The report of the commission on dietary supplement labels, available at http://www.health.gov/dietsupp/final.pdf, p. 38.

(3) FDA (2000). Final Rule. Regulations on statements made for dietary supplements concerning the effect of the product on the structure or function of the body. Jan 6, 2000 Docket No. 98N-0044.

(4) FDA (2004). Letter from William K. Hubbard to Jonathan W. Emord, Esq, Available at http://www.fda.gov/Food/LabelingNutri-tion/LabelClaims/QualifiedHealthClaims/ucm073400.htm.

* As written by the brand on the packaging


SEGMENT URINARY TRACT MENOPAUSEMENOPAUSE

Product Prostaphane® ProstasinMénophytea®Ménophytea®Ménophytea

Bouffées de chaleurBotanical Female

Complex Menopause Day & Night

Laboratory Nutrialys® Oy Valioravinto Ab Phythea Solgar Boots Pharmaceuticals

Ingredient(s)Stable plant sulforaphane (10mg)

Pomegranate extracts, lycopene, zinc

Day capsules: hop, fl axseed, chicory inulin, prebioticNight capsules: kudzu root extract, prébiotic, chicory inulin

Red clover, sage leaf extract, hops extract, montmorency cherry powder, kelp, beetroot red powder, fl axseed powder, liquorice root extract, broccoli powder, turmeric root extract, dandelion leaf extract, grape seed powder extract, schisandra berry extract

Day tablet: calcium carbonate, magnesium oxide, ascorbic acid, zinc oxide, acacia, pyridoxine hydrochloride, thiamin mononitrate, ribofl avin, triglycerides, vitamins K, D3, antioxidant (tocopherol). Night capsule: magnesium hydroxide, calcium carbonate, sage leaf extract, pyridoxine hydrochloride, ribofl avin, vitamin B12

Claim(s)* –

May help maintain prostate health, cardiovascular health and sexual health (erectile dysfunction)

Helps to reduce hot fl ushesLimits night sweats

–

Day: supports the regulation of hormonal activityNight: helps with uncomfortable perspiration at night

Galenic form 1 tablet a day 2 tablets a day2 capsules Day and 2 capsules Night

1 capsule daily1 day tablet and 1 night capsule daily

Capacity 30 tablets 60 tablets40 capsules (20 Day and 20 Night)

30 capsules 30 tablets and 30 capsules

Recommanded duration

3 months – – – –

Distribution channel

PharmaciesHealth food stores, pharmacies

Pharmacies, parapharmacies

On-line, health food stores

Boots stores

Sale price €19.80 18 € €13.50 €27.73 €15.7

NotesTwo multicenter clinical trials in progress: results expected by end of 2012

– –Suitable for vegans; sugar, salt and starch free

–

Country France Finland France United Kingdom United Kingdom

Botanical Female



SEGMENT JOINT AND BONES HEALTH IMMUNE SYSTEM

ProductGlucosamine 5-Loxin® Egcel 5™

Joint HealthGelée royale enfant

de 3 à 12 ans

Calciumvitamine D3effervescent

Phytostandard® de ® de ®

cassis et de plantain

LaboratoryAsahi Food & Healthcare

Egcel5 GerbléCasino Bien pour

Vous!Laboratoire

PhytoPrevent

Ingredient(s)Glucosamine (1,500mg), 5-Loxin® (® (® Boswellia serrata extract 250mg)serrata extract 250mg)serrata

Natural egg shell membrane

Calcium, royal jelly (200mg for 2 sachets), vitamins B6 and D

Calcium (500mg), vitamin D3

Blackcurrant (Ribes nigrum L., leaves) nigrum L., leaves) nigrumand ribwort (Plantago lanceolata L., leaves) lanceolata L., leaves) lanceolataextracts

Claim(s)* –

Clinically proven Nem®

(Natural Eggshell Membrane)Results in 7-10 days

Growth of bonesSupports immune system

Bones healthRich in calcium and vitamin D3Calcium and vitamin D3 are necessary to keep bones health

–

Galenic form 9 tablets a day 1 capsule daily 2 sachets a day1 effervescent tablet a day

1 to 4 tablets a day

Capacity 252 tablets 30 capsules 20 sachets2X15 effervescent tablets

30 tablets


– At least 60 days 10 days 30 days From 7 to 10 days


Pharmacies On-line Super- hypermarkets Super- hypermarkets (Casino)

Pharmacies

Sale price € 35,25 €19.6 €6.90 €4.19 €17.70

Notes

Study prouves fi rst effects on joint comfort and fl exibility within 7 days. Laila Nutra won the Best technical development prize from the India government to development and commercialization of 5-Loxin in 2007.

Clinical tests show that Egcel 5 Joint Health starts working in as little as 7-10 days on improvement of the range of motion and reduction of pain.

– –Complement to take to prevent or at the fi rst signs of allergy

Country Japan USA France France France


IMMUNE SYSTEM

Gelée royale & propolis

Spray propolis bio «Pak Chee» Pills Forticur New

FormulaLactic acid bacteria

of a brewery drop of rice

Gerblé Santarome Wai Yuen Tong Medicine VitaGreen Kiku-Masamune Sake Brewing

Royal jelly (200mg), vitamin C, propolis (13mg), zinc

Propolis, hooney

Radix rehmanniae praeparata, Fructus corni, Rhizoma dioscoreae, Cortex moutan, Poria, Rhizoma alismatis, Rhizoma anemarrhenae, Cortex phellodendri, honeyCortex phellodendri, honeyCortex phellodendri

Skimmed milk powder, Yunzhi essence, beta-glucans, vitamins B1, B2, B6, B12, D3 - cholecalciferol, C, E, A

Lactic acid bacteria, amino acid and peptide (over 30mg)/ 3 tablets

Supports immune systemEnergy

Wellbeing of the throat and oral hygiene

Vital essence to reduce body heat Boost immunityPer three tablets, 10 billion or more lactic acid bacteria (sterilization)

1 sachet a day 2 sprays 3 times a day 1 sachet 3 times dailyOne to two sachets, 3 to 4 time a day

3 tablets a day

20 sachets 20ml 20 sachets 14 sachets 45 tablets

20 days – – – –

Super- hypermarkets Healthfood stores, drugstores

Wai Yuen Tong outlets, Sasa outlets and website

Pharmacies Mail/Internet/Fax

€6.90 €10.90 €7.3 €24.27 €13.91

– Organic labelised

Not to be taken by pregnant women. Not to be used when suffering from common cold and fever.

–

It is the second product of health food proposed by Kiku-Masamune. The company has high technology as fermentation contractor. The lactic acid bacteria of vegetable origin «LK-117» are the functional ingredients to which the antiallergic action and the atopic dermatitis inhibitory action have been reported.

France France Hong Kong Hong Kong Japan



SEGMENT CVD

Product Bilberry Horse Chestnut Complex

EPA+ red yeast Heart Rescue Formula Oméga 3

Laboratory Solgar Mochida

InternationalBel Marra Nutritionals Gerblé

Ingredient(s)

Bromelain, bilberry fruit extract, rutin, horse chestnut extract, grapeseed extract, yarrow extract, lime blossom extract, hawthorn berry extract, gotu kola extract, cayenne

EPA (235.4mg), DHA (116.4mg), red yeast (200mg - Monakolin K: 2mg)

Coenzyme Q10 (Ubiquinone - 100mg), fi sh oil (1,000mg): eicosapentaenoic acid (EPA-300mg), docosahexaenoic acid (DHA-200mg), Hawthorn Extract (180mg), vitamins D3 (200IU), E (15IU), magnesium citrate (20mg), Bioperine® (Black ® (Black ®

Pepper Extract - 5mg)

Fish oil (EPA / DHA), vitamin B1, fl axseed oil, nettle leaves extract (32.5mg)

Claim(s)* – –Helps support cardiovascular health and maintain proper heart muscle function

Contributes to healthy heartVenous circulation

Galenic form 2 capsules daily7 softgel capsules (1 pack) a day

2 softgel capsules daily2 softgel capsules daily

Capacity 60 capsules 30 packs a box 60 softgel capsules 30 softgel capsules


– – – 15 days


On-line, health food storesMail/on-line/distance selling

On-line Super- hypermarkets

Sale price €24.65 €58.43 €37.31 €6.90

NotesSuitable for vegans; sugar, salt and starch free. Can also be used for circulation and mental health

New version of the product «EPA & DHA» with red yeast added.Vegetable origin capsules (seaweed + corn) use.

– –

Country United Kingdom Japan Canada France


ENERGY

Vitamine C à croquer

12 vitamines 10 minéraux

à avalerTonus

Casino Bien pour Vous!

Casino Bien pour Vous! Gerblé

Vitamin C (80mg)

Vitamins C, E, B3, B5, B6, B2, B1, B8, A, B9, D3, B12, iron, magnesium, zinc, calcium, phosphorus, copper, molybdenum, chromium, selenium, manganese

Ginseng root extract (200mg), hibiscus fl ower extract (120mg), vitamins C and B1, acerola (18mg)

Vitality, Rich in vitamin C, The vitamin C is essential with the transformation of the nutrients into energy

Vitality, Rich in vitamin B2 , The vitamin B2 contributes to the reduction of momentary tiredness

Energy, Limits tiredness

1 tablet a day 1 tablet a day 2 caspules a day

2X15 tablets 30 tablets 40 capsules

30 days 30 days 20 days

Super- and hypermarkets (Casino)


Super- hypermarkets

€2.69 €4.19 €6.90

– – –

France France France



SEGMENT INNOVATION BALANCE

ProductComprimés neutres Bio

Lemon Omega Advanced Blend 2:1:1

Balance Rhodiola Complex Multi Vitamin and Herb Capsule

Bamse Børne Vitaminpiller

Laboratory Ladrôme Solgar Solgar Natur Drogeriet

Ingredient(s) Fiber of acacia

Flaxseed oil, blackcurrant seed oil, olive oil, DHA-rich oil from the microalgae Schizochytrium sp, sunfl ower oil, rosemary extract, mixed tocopherols, soy lecithin, ascorbyl palmitate

Magnesium, pantothenic acid, vitamin C, rhodiola root extract, citrus biofl avonoids, Siberian ginseng root extract, L-tyrosine, liquorice root extract, Roman chamomile extract, spinach powder, niacin, kelp, vitamin B6, pumpkin seed powder, kale powder

Vitamins A, B1, B2, B6, B12, folic acid, niacin, pantothenic acid, biotin, C, D, E, K, iron, zinc, copper, iodine, manganese, chrom, selenium, molybdenum

Claim(s)* _

A unique blend of high quality nutritional oils providing a ratio of 2:1:1 of omega 3-6-9 essential fatty acids

_ _

Galenic form _ 1 x 5ml teaspoon daily 2 capsules daily1 tablet for children 1-10 years

Capacity 30 tablets 150ml/300ml 60 capsules 60 tablets


_ _ _ _


Pharmacies, parapharmacies, health food stores

On-line, health food stores On-line, health food stores Health stores

Sale price €5.90 €21.50/€38.66 €17.77 €12.43

Notes

Innovative concept which makes possible to replace sugar for the take of essential oils by oral way (without sweeteners, without added sugars). Surfs on two tendencies: the «home made» and the attraction for essential oils. Ecocert certifi cation

Can be added to smoothies or salads or eaten directly off the spoon.

Suitable for vegans; sugar and salt free _

Country France United Kingdom United Kingdom Denmark


BALANCE

Skidi Monivitamiini

Vahva E-EPA 500mg

Anserine 100Selenim + Zinc™

Vitamines A C Ezinc sélénium

à avaler

Leader Foods OyLeader Foods

OyMochida International Pharma Nord Casino Bien pour Vous!

Vitamins A, C, D, E, K, B1, B2, B3, B6, B13, panthotenic acid, folic acid, zinc, iron iodine, manganese, selenium

Fish oil concentrate (70% ethel-ester EPA)

Fish peptide (anserine 100mg/1000mg), cellulose and stearic acid calcium, oxidized silicon

Selenium, zinc, beta-carotene, vitamins B6, C and E

Vitamins A, C, E, zinc, selenium

Multivitamin for kids

_Support businessman’s eating habits

To protect you effectively against free radicals (Tobacco, pollution, drugs, alcohol, excess sun…)

Cellular ProtectionRich in vitamins A, C, E and in zinc and seleniumVitamins C and E, zinc and selenium prevent the premature aging of the cells

1 tablet a day1-2 softgel capsules a day

6 tablets a day 1 tablet daily 1 tablet a day

100 tablets120 softgel capsules

90 tablets 30 tablets 42 tablets

_ _ 15 days _ 6 weeks

Pharmacies, supermarkets

Health food stores, supermarkets

Mail/on-line/distance selling Pharmacies Super- Hypermarkets (Casino)

€8.5 €23.89 €31.18 €8.00 €5.19

_ _

«Anserine» has a structure with 2 amino acids contained in animals (beta-alanine and methyl histidine), mostly distributed in the muscles of fi sh which can sail in a long distance at high speed, like a tuna, a bonito, etc. In recent years, research has advanced «anserine» as an ingredient for an athletic ability. Because of the regulation, the company use the term «businessman» instead of «men».

Selenium yeast highly absorbable - exclusive patented formula.

_

Finland Finland Japan France France



SEGMENT SUNCARE EYE HEALTH

Product Doriance Solaire & Anti-âge

Léa SolaireNatura-bronze®

Blueberry & lutein + astaxanthin

Lutein Blueberry & astaxanthin

Diabetic Vision Formula

LaboratoryNaturactive (groupe

Pierre Fabre)Léa Nature Mochida International

Bausch & Lomb Japan

EyeScience Labs

Ingredient(s)

Phytopigments® (® (® algae Dunaliella salina), melon Dunaliella salina), melon Dunaliella salina(rich in SOD), selenium, zinc, vitamins C and E, camelina oil

Carotenoids, vitamin E

Bilberry extract (120mg - 43.2mg of anthocyanine), lutein (12mg), astaxanthin (3mg), beta-carotene (7200μg)

Lutein (15mg), bilberry extract (60mg), astaxanthin (1mg), vitamin A (300µg)/3 softgel capsules

Vitamins B3, B6, C, D3, E, alpha-lipoic acid, omega 3, lutein, cinnamon bark, bilberry and grapeseed extract

Claim(s)*«Healthy glow» effectPrevents signs of photoaging

Prepares and activates the tanning

Beta-carotene is a nutrient which helps the health maintenance of eyesight at night and the skin. For those who work on computer

–The most complete eye vitamin for people with diabetes

Galenic form 2 softgel capsules a day 2 capsules a day 2 softgel capsules a day 3 softgel capsules a day 2 capsules daily

Capacity 60 softgel capsules 42 capsules 60 softgel capsules 60 softgel capsules 60 capsules


3 months – – – –



Super- and hypermarkets

Mail/on-line/distance selling

Contactlens agencies On-line

Sale price €16.00 €4.75 €53.56 Open price €25.50

Notes – –

Only the wild-species bilberry from Northern Europe which contains anthocyanine abundantly are used.

– –

Country France France Japan Japan USA



SEGMENT SKIN

ProductFemergy Skin, Hair & Nails Noevir INNERBLANC F Colla Plus

Perles de peau Acide hyaluronique

Q10 Coenzyme

Laboratory BetterYou Noevir Iwatani Corporation Arkopharma

Ingredient(s)Acerola cherries, pine bark extract, vitamin A, selenium

Flavangenol® (French ® (French ®

marine pine bark), Roman camomile, houttuynia, western-hawthorn tree, grape leaf, cherry tree fl ower extract

Fish collagen (3,000mg), placental extract, agave inulin

Hyaluronic acid (150mg), Coenzyme Q10 (30mg)

Claim(s)*

A potent combination of acerola cherries, pine bark extract, vitamins and minerals to naturally maintain the strength and appearance of skin, hair and nails

For you who are interested in cosmetics

Beauty power rise Skin youth

Galenic form 2 capsules daily 1 capsule daily 1 bottle (50ml) a day 1 capsule daily

Capacity 60 capsules 60 capsules 10 bottles 30 capsules


– – – –


Independent retailers, on-line

Salespersons of Noevir, Noevir beauty studio, factory direct store, mail order

LP gas store chanel,on-line


Sale price €14.48 €66.22 €24.46 €33.90

Notes – –

Iwatani is a company of the LP gas energy production. It is aiming at business deployment in broad fi elds, such as food and chemistry article.

–

Country United Kingdom Japan Japan France


SKIN COGNITVE FUNCTION

Pure Skin Clarifying Dietary Supplement Viviscal® Professional ® Professional ® Eclat de la peau Clarex

MuradLifes2good natural

HealthcareGerblé DMI Nutraceuticals

Dl-alpha tocopheryl acetate, calcium ascorbate, magnesium oxide, stearic acid, croscarmellose sodium, calcium phosphate dihydrate, zinc ascorbate, silicon dioxide, pyridoxine HCl, niacin, magnesium stearate, l-selenomethionine, microcrystalline cellulose, biotin, thiamine HCl, d-calcium pantothenate, beta carotene, ribofl avin, retinyl palmitate, chromium polynicotinate, chromium picolinate, and modifi ed cellulose coating

AminoMarC™ Marine Complex (marine protein extract - 350mg), horsetail extract (30mg), acerola cherry (vitamin C 30mg)

Grape juice, burdock (roots - 60mg), vitamin A, zinc, selenium

Glucuronolactone, green tea extract, royal jelly, choline, inositol, vitamins C, B6, B12, thiamin, ribofl avin, niacin, folic acid, biotin, pantothenic acid, calcium, magnesium, potassium

For improved skinProvides nourishment for thinning hair. Encourages growth of existing hair

Preserves the skin. Antioxidant

Mental clarity recovery formula. Physician formulated and recommanded for focus and performance

4 tablets a day 2 tablets daily 2 caspules a day 1 tablet a day

120 tablets 60 tablets 40 capsules 2 tablets

– Minimum 6 months 20 days –

Sasa outletsSalons, spas and physician offi ces

Super- hypermarkets on-line

€32.75 €38.2 €6.90 €1.88

– Five published studies – –

China USA France USA



SEGMENT STRESS/SLEEP

ProductMagnésium Vitamine B6effervescent

Phytozac® Homme® Homme® Phytozac® Femme® Femme® Sommeil

Laboratory Casino Bien pour Vous! Synapsya Synapsya Gerblé

Ingredient(s)Magnesium carbonate (187.5mg), vitamin B6

«Morning» capsules : marine magnesium oxide (150mg), potassium (1.7mg), vitamins B3, B5, B6, B1, taurine, L-tyrosine«Night» capsules: marine magnesium oxide (210mg), lemon balm leave extract, valerian roots extract

«Morning» capsules : marine magnesium oxide (230mg), potassium (1.7 mg), vitamins B3, B5, B6, B1; royal jelly, eschscholzia (aerial parts)«Night» capsules: marine magnesium oxide (110 mg), L-tryptophan, rhodiola root extract, lemon balm leave extract

Magnesium, lemon balm (120mg), orange tree leave extract (36mg), vitamin B6

Claim(s)*

RelaxationRich in magnesium and vitamin B6Magnesium supports muscular relaxation

StressTiredness

StressTiredness

Reduces the tirednessReduces nervousness and supports sleep

Galenic form 1 effervescent tablet a day1 «morning» capsule and 1 «night» capsule a day

1 «morning» capsule and 1 «night» capsule a day

2 capsules a day

Capacity 60 effervescent tablets15 «morning» capsules et 15 «night» capsules

15 «morning» capsules et 15 «night» capsules

40 capsules


30 days 2 months 2 months 20 days



Pharmacies, on-line Pharmacies, on-line Super- hypermarkets

Sale price €4.19 €9.80 €9.80 €6.90

Notes

Also exists in tablets to swallow version (150mg of magnesium/tablet). 2 tablets a day recommended

– – –

Country France France France France



SEGMENT DIGESTIVE HEALTH

ProductBloat-X Fight Back Naturally

Botanical Digestive Complex

Lacto Seven Lactobacillus &

Vitamin D3Digestion

Laboratory Solaray Solgar Vitabalans Oy Gerblé

Ingredient(s)

Peppermint (leaf extract) asparagus (root extract), green tea (leaf extract) standardised to 20% caffeine, fennel (seed extract), ginger (root extract), amylase, glucoamylase, protease, alpha gactosidase, cellulase, bromelain, papain, lactase, lipase, pectinase, invertase, L. acidophilus, B. lactis, uva ursi, short bachu (leaf L. acidophilus, B. lactis, uva ursi, short bachu (leaf L. acidophilus, B. lactisextract), kombu (leaf extract), dandelion

Gentian root extract, yarrow leaf extract, dandelion root extract, peppermint leaf extract, chamomile fl ower extract, lemon balm leaf extract, fennel seed extract

Inulin, lactic acid bacteria (maltodextrin), vitamin D3 (cholecalciferol, soy oil)

Potassium chloride, star anise (60mg), mint leaf extract (60mg), fennel seed extract (24mg)

Claim(s)*Advanced digestive, water & fl uid balance formula for a lighter, fl atter feeling stomach

–

Helps to maintain a healthy intestinal bacteria during changes in diet, travel or use of antibiotics, supports the body’s immune system

Contributes to proper digestionReduces bloating

Galenic form 4 capsules per day 2 capsules dailyTablets 1-2 a day for adults, 1 a day for children over 2

2 capsules a day

Capacity 60 capsules 60 capsules 60 tablets 40 capsules


– – – 20 days


On-line On-line, health food stores Pharmacies Super- hypermarkets

Sale price €19.76 €20.53 €17.23 €6.90

Notes – Suitable for vegans; sugar, salt and starch free – –

Country United Kingdom United Kingdom Finland France


WEIGHT MANAGEMENT

Thermogenic Complex L-CarnitinePeccor-na®Peccor-na®Peccor-na green ® green ®

tea fl avorFinalslim EX Slim Biotic

Solgar By HealthMochida

InternationalDinos Thalgo

Green coffee bean extract, choline, L-methionine, green tea extract, cayenne, inositol, black pepper extract, chromium

CarnitineIndigestible Dextrin, L-Arabinose, Cassia nomame

L- carnitine (600mg), alpha-lipoic-acid (100mg), amino acid (460mg), garcinia, inositol, coenzyme Q10, ginger

Probiotics (Lactobacillus acidophillus LA-5, acidophillus LA-5, acidophillusBifi dobacterium bifi dum BB-Bifi dobacterium bifi dum BB-Bifi dobacterium bifi dum12), inulin (Lithothamnium calcareum)calcareum)calcareum

–Increase metabolism rate

Isn’t it made to do not having eaten?

Combustion power rise

Digestive comfortContributes to maintain: The balance of intestinal fl ora The feeling of a fl at stomach

2 capsules daily 2 capsules a day 1 to 3 sticks a day 1 pack (6 tablets) a day

1 sachet per day

60 capsules3 bottles of capsules X 30

15 sticks 30 packs 30 sachets

– – – – –

On-line, health food stores PharmaciesMail/on-line/distance selling

Mail order (cataloge/on-line

Thalgo Institutes

€27.00 €70.5 €23.19 €53.80 €19.90The main active ingredient within green coffee, chlorogenic acid, has been shown to reduce blood glucose levels and increase insulin sensitivity. Its ability to promote fat loss, while increasing lean body mass is the subject of several studies. Suitable for vegans; sugar, salt and starch free

– – – –

United Kingdom China Japan Japan France


UNITED STATES

Using the power of money to lose weightBy Laetitia Macarri

A lthough money doesn’t bring happiness, it definitely helps people lose weight. Especially men. This is the result of a study conducted by HealthyWage™, an American company which fights against obesity by means of financial motivation.The participants, both men and women, had to “bet” $100 (€76) that they would lose at least 10% of their original

weight in six months. If successful, they were to get back $400 (€303). The results spoke volumes: 63% of the men as compared to only 15% of the women earned their “bet”. David, one of the “players”, says: “I think the reward in cash had a real impact. Moreover, it helped me achieve my goal within the time limit.” For women, it turns out that the reward is not an end in itself but rather a trigger, explains Carol, another player: “When I was having difficulties with the start up, I often thought about the $400. For instance, I was asking myself if that piece of cake was worth $400. If it wasn’t worth it, then I wouldn’t eat it. Once I was on track, feeling better and enjoying the visible results, money became less important.”This is not the first study on the impact of the financial motivation. Another one also showed that people taking part in a weight loss program, receving financial compensation, were three times more likely to reach their goal than the control group.

The Dieticians are rising against the “free” food

F aced with the increasingly high sup-ply of gluten-free, lactose-free, low sugar foodstuffs... the French Asso-

ciation of Nutritionist Dieticians (AFDN) recalled in a press release that “nobody is interested in developing and supporting these diets without a proven pathology.” The AFDN also warned against potential rumours (dairy products could cause os-teoporosis), or against studies that have not been subject to scientific consensus (excluding gluten and casein for autistic children), which can cause nutritional im-balances.In the end, the AFDN recalls the role of dieticians and also recommends “a varied diet”, especially to those who have de-cided to exclude these ingredients from their diet: “Dieticians have to initiate the dialogue” and are able, in the end, “to de-cide on a balanced diet by compensating it, especially with dietary supplements.”

A t the end of 2011, the WHO Europe compiled and age-standar-dized the data from various statistical and obesity surveillance agencies (WHO, International Obesity Taskforce (IOTF) and Eu-

rostat, the Statistical Office of the European Union) to draw up a map of obesity trends from 1981 to 2005, among adults aged 25 to 64, in 53 European countries. Several trends are emerging. First of all the age: there is a prevalence of overweight and obesity in people aged 50 to 64 years as compared to younger people. Then, overweight is more common in men, while obesity affects mostly women, except Ireland and the UK where obesity is, according to some studies, more common in men. Ireland also registered a higher increase in obesity than in overweight, unlike other European countries where the trends are identical. Another feature of Ireland: while obesity is increasing among its population, it decreases in the 50/64 age segment.

REMEMBER• The highest rates of overweight in men: United Kingdom• The highest rates of obesity in women: Ireland• The lowest rates of overweight: Eastern Europe, Balkans and the

former Soviet republics.

Source: Eufic/Doak CM et al. (2012). ). Age standardization in mapping adult overweight and obesity trends in the WHO European Region. Obes Rev 13(2):174–191. doi: 10.1111/j.1467-789X.2011.00943.x. Epub 2011 Nov 7.

A European map of overweight and obesity

THE FRENCH ASSOCIATION OF NUTRITIONIST DIETITIANS


FRANCEHigh levels of supplementation before and during pregnancy in JapanBy Mayumi Kishimoto

A ccording to a study of the Natio-nal Institute of Health and Nutri-tion (NIHN) in Japan conducted

on 1,000 pregnant women, approxi-mately 75% of the Japanese use sup-plements before or during pregnancy.The difference between women is in the compliance level, which is difficult to maintain during the peri-conception period. As a result, the number of pre-gnant women who use supplements daily is double, as compared to those who use them before pregnancy. The study also showed that folic acid (re-commended to limit the risk of conge-

nital malformations) was very popular and widespread. However, the study revealed that it was not taken at the right time: women usually take folic acid after confirmation of their pregnancy, while it should be taken at least three weeks before getting pregnant. Based on these results, the NIHN published a booklet called “Meals and supple-mentation during pregnancy - for you and your baby”, which is distributed in health centres, hospitals... It can also be downloaded from the In-ternet.

https://hfnet.nih.go.jp/usr/kiso/pam-phlet/pregnant.pdf

Chrome and Safari for NutriNet-Santé

I t took three years for NutriNet- Santé, the French study collec-ting nutrition information on the

Internet, to be accessible via the “Chrome” and “Safari” search en-gines. This technological evolution is particularly aimed at recruiting new volunteers.To date, 220,000 volunteers have already registered on the site of the study which is designed to fa-cilitate the understanding of the nutrition-health relationships and the triggering factors of the eating behaviour. The aim is to recruit 500,000 volunteers.


FRANCE

FRANCE

CANADA

UNITED-STATES

Lallemand strenghtens its position in probiotic formulations

Acquisition of the subcontractor CornerStone

Alban Maggiar re-elected president of Synadiet

13 years after having ta-ken over Institute Rosell (Canada) and therefore

after having entered the health and nutrition industry on an equal foo-ting, the Canadian group Lallemand strengthened its market position at the end of 2011 by taking over another Canadian company, Inter-national Harmonium. The latter has developed itself by launching on the

market mixtures of probiotic bacte-ria and custom formulations for its customers. With this acquisition, Lal-lemand Human Nutrition & Health is strengthening its production capacity with two facilities dedicated to the manufacturing of lactic acid bacteria in the Montreal area and with a unit of encapsulation, coating, tableting and packaging located near Quebec City. Lallemand Group’s division also

relies on a bacteria production fa-cility in France and a yeast plant in Austria (pharmaceutical grade Sac-charomyces boulardii ).For the sake of completeness, Lal-lemand expanded its portfolio in 2010 by purchasing DSM’s range of probiotic strains Lafti. Its Lallemand Health Ingredients Division offers yeast enriched with Lalmin minerals and vitamins and cranberry extracts.

T he private investment firm, Sun Capital Partners, an-nounced that an affiliate

purchased dietary supplement contract manufacturer Corner-Stone Research & Development. CornerStone manufactures more than 500 different capsules, ta-blets and powders across nearly all supplement categories in a 190,000-square-foot facility in Ogden, Utah.

S ynadiet, the French Food Supplements Association born earlier this year from the merger of Synadiet and SDCA (Food Supplements and Dietetic Products Association) (see Nutriform’ Business International No. 52), has recently elected its president in the person of Alban Maggiar, who was already a president of the former Synadiet since 2005.

In 2012, the Association will continue its activities in France and Brussels in order to raise the authorities’ awareness of the need to establish a clear regulatory framework for the entire chain of food supplements, starting from ingredient suppliers and up to consumers, both at a national (full transposition of the decree on Substances and Plants, which is still pending) and European (a proportional application of Regulation No. 1924/2006 on nutrition and health claims) level. Synadiet will hold its next meeting upon the publication of the third version of the Quality Charter for Food Supplements, which has been expanded according to the guidelines of the supervisory authorities.

Food supplement selling and counselling training courses

F or these adults, the school year starts in June 2012. This is when the first ses-sion of some unique training courses for food supplement and health plant sales advisors begun, designed by the French Institute for Adaptogenic Plants (IFPA).

At the end of the six months of training, the sales advisors will have learned the products available on the market, will be able to manage a department or a stock of dietary supplements and medicinal plants, to counsel a client on the purchase and use of products and finally to know, analyze and apply the regulation.The training courses target employees, entrepreneurs and anyone looking for a spe-cialization or professional reconversion as well as job seekers. The lessons will be taught remotely by naturopaths and herbalists.Founded by Jean- François Astier, the IFPA is a structure oriented towards research and teaching in the field of medicinal plants. It is the preferred partner of Natura Mundi, a company specializing in the distance selling of food supplements and herbal products.

37N°53 - March 2012 Nutriform’ Business International www.nutriform.fr


London: the dietary supplements’ reunionWith 600 exhibitors and over 7,000 visitors, “Natural & Organic Products Europe” is the leading annual trade show of natural products, health food and organic products in the UK. A review of the dietary supplements companies present at the 16th edition last April.

THE “NEW PRODUCTS AWARDS”

Among the twenty companies nominated in the VMS category

(Vitamin and Mineral Supplements), the winner is Quantum Nutrition Labs (picture) with its product Quantum Max B, a vitamin B complex in an active form which allows better assimilation by the body.Quantum Nutrition was founded 25 years ago by Dr. Bob Marshall in the United States. It currently markets about one hundred dietary supplements in the United States and entered Europe six months ago. There are forty products available in the UK and also in the Netherlands and

Spain. France and Germany are the next countries on the list.The prizes were awarded by 450 professionals for the 15 categories. The evening event was presented by Kate Humble, a BBC presenter and a passionate supporter of products issued from organic farming.

Other participants (VMS category): Aduna, Aussie Authentic Kakadu Plum, Better You, BioCare, Comvita, Cysticlean, DDrops, Fitness Pharma, Hübner, Igennus, Interhealth Laboratories, Lepicol, Minvita, New Nordic, Nordic Naturals, Nutri Ltd, Organic Burst, Optibac probiotics, Simply Organic Europe, Superfoods, Terra Nova, UAS Laboratories.

L ocated in London’s Grand Hall Olympia, the natural products and or-

ganic certified ones were divi-ded into four categories: “The Natural Food Show”, “Natural Beauty and Spa”, “Natural Li-ving” and “Health & Nutrition”. Dietary supplements compa-nies were widely present for the two last categories, nearly 70 industries made the trip. For most of the companies exhibiting since many years (some since the first edition), the show was the place to launch new products. For those which were there for the first time, it was the opportu-nity to increase the visibility of their structure.


WHAT THEY THOUGHT OF IT

PRESENT FOR THE FIRST TIME

Exhibitors remained with a fairly positive outlook of the two-day exhibition.Among the most enthusiastic, Lizzie Hardy, marketing director for the Lepicol and Bio-Kult brands (Protexin group, UK), told the organizers: “What an incredible two days! The Lepicol and Bio-Kult teams didn’t stop to take a breath for the entire duration of the show. The opportunity of spending quality time with so many health food retailers, distributors and colleagues within the industry was too good to miss and we wanted to make the most of every second we were there. We are already looking forward to 2013!”For Ulrich Irgens, Director of International Affairs at Swisse, an Australian company of sport supplements, his fi rst time in the show gave him “terrifi c insight into

the UK health and natural products market and introduced us to some key industry contacts. We see a huge opportunity for Swisse in the UK/Europe, with our premium product range and comprehensive marketing and advertising strategy”.BetterYou (UK) was present at the show for the fourth consecutive year, and was delighted with this new edition. “This is the biggest show of the year, said Melody Patterson, the company’s PR manager. We have the opportunity of meeting both international clients and local distributors”.The most popular products were magnesium, vitamin D and vitamin B12.For A.Vogel (Bioforce, Switzerland), an important natural products player in the UK present at the show for many years, the picture was somehow contrasting: “There

were slightly fewer people this year, says Janyn Tan, general manager of the company. However, we are satisfi ed, it is still a good exhibition, and the most important show of the year. It allows us to encounter clients which we do not have the opportunity to meet the rest of the time and we also get to know new players”.For Shirley Peet, Head of Sales & Marketing at NHP (Natural Health Practice - United Kingdom), “there were more people at the show this year and also higher quality meetings. More and more distributors are now better informed about health and prevention.” They had no new product for this year’s edition, but they presented the latest work of Marilyn Glenville, a famous British nutritionist who is involved in the formulation of dietary supplements at NHP.

The Superfoods™ brand (of the Greek company Astra Medical Superfoods) present in Greece and the United States has just penetrated in Britain. The products are distributed exclusively for Europe by the Pharm Med wholesaler, which was present at the show. Superfoods™ has more than twenty products in its offer mainly focused on health/wellness.The Dutch company Royal Green (whose products are distributed by Eterno Naturals) has set up in Britain with a range of fi ve products (omega-3 from fi sh oil or from seaweed; camu camu, astaxanthin and spirulina).New Nordic products had already been distributed in England for four weeks when the Danish company took part in the exhibition. Distribution contracts had already been signed with Holland Barrets, Boots and the wholesaler Tree of Life. The presence at the exhibition aimed at conquering independent outlets.

A novel food authorized in the European Union for two years, the baobab inspires the entrepreneurs. On the occasion of the show, two young British companies (Aduna and Minvita) developed their range around this superfruit rich in antioxidants, minerals and vitamins. A third new company (Organic burst® - UK) also included a baobab product in its offer.

FOCUS ON... THE BAOBAB


• BioCare (UK), 25th anniversary in 2012, took advantage of the show to feature three new products: Body Balance, a protein-based supplement mainly for athletes, contains CLA and chromium to facilitate weight loss; MitoGuard™ contains D-Ribose, Korean ginseng, CoQ10, B vitamins, the NADH enzyme and antioxidants aims at fi ghting against chronic fatigue and supports the action of the mitochondria; ImmuniBerry® for the immune system combines elderberry, vitamin C, zinc and magnesium.

• There are two new galenic form in the catalogue of Vega Nutritionals (UK): chewable tablets (4 supplements: vitamins C and D, CoQ10 and glucosamine) and syrups. It is a dared bet given that this

formulation was selected for omega-3 products. The smell and taste of fi sh oil are masked by fruit fl avours. The dosage form is suitable for children.

• Natures Aid (UK) brought its new pill box: from white to dark green, from opaque to transparent. They also offered presentations for their new products, out of which SleepEezy®, a sleeping supplement based on valerian root extract and vitamin D3, with a dosage of 25 micrograms (1,000 IU).

• More than a dozen launches in 2012 for the British Company Health Plus (vitamin D, omega-3, turmeric, probiotics, or formulas against stress or for liver health...).

• Solgar (USA) presented its new omega-3, -6, -9 mixture (Omega advanced Blend 2: 1: 1:).

• A new reference from Nature’s Plus (USA) with a supplement to aid digestion, based on L-glutamine, calcium, vitamin E, selenium, enzymes, probiotics and prebiotics and fi bres.

• Higher Nature® (UK) dedicated its stand to the new sports brand Performax® Sport especially launched for the show. This brand was developed for both elite athletes and amateurs. Different colour codes, three steps (preparation, performance, protection), usage stated on the package, everything was aimed at ease of use.

• Lamberts (UK) presented its new skin complex (anthocyanidins, green tea leaves, lutein and zeaxanthin) and its new reference product: zinc-enriched Phosphatidyl Serine.

PRIZES AND ENTERTAINMENT

TRENDS/NEW PRODUCTS

Fitness Pharma® (Natupharma Danish company), one of the leading brands of the Danish market, launched itself abroad for the first time and the choice went for the British market (the exclusive distributor is Tree of Life). It came together with a portfolio of 15 supplements. To make its products more visible, the brand held a contest allowing distributors’ customers to win a car. To take part in the competition, the customers had to purchase a Fitness Pharma® product and enter the code located inside the box on the website of the company. The draw will take place on July 31st. If successful in the UK market, the brand plans to set up in a different country each year.Fitness Pharma was not the only one to offer a car.

Less visible because the car was not on the stand, Salus (Germany) also organised a competition offering the key of a car to promote its flagship product, Floradix® (sending the flap as a proof of the purchase was also a mandatory condition to participate). The draw will take place after June 30th.Nordic Naturals®, an American expert in omega-3, decided to focus on the visitors and offered one of them a touch screen digital tablet. One had to tell a “story about Essential” so as to become a participant.Swisse Vitamins (Australia), the official brand of supplements of the Australian Olympic team, brought on its stand famous sportsmen like Matthew Target, the star of the Olympic swimming team and Cadel Evans, the winner of the 2011 Tour de France.


THE OTHER BRANDS

Nutri Ltd (UK), which has been marketing for 15 years one of the most popular products in Britain, Eskimo-3, a formula with stabilized fish oil. This key product is also available as a formula for children (Eskimo Kids).Viridian (UK), which works exclusively with independent distributors, attended the show for the 12th consecutive year. It was the best opportunity to present the latest product of the range: Organic Digestive Elixir. The company’s products are available in South Africa, Spain, Serbia, Greece, Cyprus, the

Netherlands... The opportunities of the Italian and Portuguese markets are being explored.With 25 years of experience, HealthAid (UK) came to present its products, just like every year, with Eye Vit Capsules as a new reference (further details in Nutriform’ Business International 53 ).The company is currently seeking a French distributor to set up in France.They were also attending:- Asphalia Food Products Ltd- Bio-Nature- Bee Health, with bee products.- Cystyclean, a Spanish company

present in Britain for a year

- Ddrops, a Canadian company offering a range of vitamin D at different doses for infants, children and adults.

- Igennus Healthcare Nutrition- NOW International- OptiBac Probiotics- The brand of the nutritionist

Patrick Holford- Quest Vitamins Ltd.- Seven Seas®

- Solaray® Dietary supplements- Terra Nova- UnBEElievable Health- UAS Laboratories, an American

company specialized in probiotics.

- Wholesale™ Health


Expo west: what’s the trend?

More than 60,000 industry members and over 2,000 exhibiting companies,

whose more 540 new, filled the cen-ter of the congresses of Anaheim (California) last March. “The num-ber of new exhibiting companies and products launched at Expo West demonstrates the strength of our industry and the level of confidence in the growth of natural, organic and healthy lifestyle products,” said Adam Andersen, show director for Natural Products Expo West.Selection of some food supplements illustrating a trend and presented at the show.

Vegetarians

• Algae Omega, Nordic Naturals A 100% vegetarian source of omega-3s EPA and DHAFor: heart, vision, positive mood, immu-nity and anti-inflammatory response

Specificity: lemon flavor and no aftertaste • Ovega-3, i-HealthThis vegetarian Omega-3 is 100% free of ocean-borne pollutants and toxins potentially found in certain fish.• Complete Iron™, Rainbow lightA vegan source of iron made from curry leaves.

Whole foods

• NutriSqweeze, RejuvilaCondition-specific phytonutrients in a fibrous whole-food medium. Range of four products to defend against cancer, heart disease, diabetes and high blood pressure but also to sup-port vision, and joint bones. • Vegan Collection, Mega FoodRange of four products for vegan. Choice of whole-food ingredients. On pack, the announcement is: “Fresh from Farm to Tablet”.

Herbal supplements

• Slice of Life Diabetic Health, Hero NutritionalsMulti-vitamin associated with cinnamon for glucose management into gummy delivery system. • Zyflamend Herbs: Heart, Prostate and Breast Health versions, New Chapter More than ten ingredients in every pro-duct. Each product promotes healthy inflammation response. Heart: supports cardiovascular health and reduced triglyceride levels. Breast: supports breast cell detoxification and hormo-nal balance. Prostate: support prostate function and urine flow.

Functional food

• Ojo Eye Care Nectar, Insightful SolutionsAlternative to morning orange juice. No pills, no stomach upset.

I f some ten years ago dietary supplements brands were hurrying up to showcase their products at Pharmagora, the trade show annually held in Paris (this year from

March 24 to 26), it is clear that this exhibition initially desi-gned for pharmacists does not attract crowds any longer. Neither in terms of visitors (their number is on the decrease and, for the first time, there is an admission fee), nor of exhi-bitors: it’s been several years that pharmaceutical companies have withdrawn from this trade show. More recently, phar-macy buying groups have also given up coming. They were replaced by banks, cosmetics, interior designers and shop sign makers etc. The brands of supplements attending the

show could be counted on the fingers of both hands, among which: Les Trois Chênes, Naturactive, Nutergia, Biocyte, Dr Scheffler. Few novel products (the trade show is no longer the place to launch) - Cosmediet/Biotechnie’s stand (Oméga Pharma France) presented only the Tiger Balm. Few confe-rences dedicated to dietary supplements - only one this year - while two or three years ago the program was rich and varied, with topics covering both the profitability of dietary supplements and their regulation or even their formulation. Some brands of dietary supplements were disappointed with the attendance at the show. Nothing is less sure that they will be present for the next edition in 2013...

Pharmagora 2012 misses its rendezvous with dietary supplements


NUTRIFORM’ BUSINESS INTERNATIONALN°54 - April 2012

Publisher and chief editor directorEric Gérard [email protected]

EDITORIAL

Editor-in-chiefPhilippe [email protected]

Section editor Laetitia [email protected]

Contributord: Mayumi Kishimoto, Lynda Searby, Kimberly Lord Stewart, Jennifer Phang, Patricia Wiklund

ART

Art directorStéphane [email protected]

Designer Christèle [email protected]

ADVERTISING

Sales managerVéronique [email protected]

Advertising directorOlivier de [email protected]

International advertisingSiméon Chatzithé[email protected]

Business development managerWilfried [email protected]

SUBSCRIPTIONS

Director Brigitte [email protected]

Marie-Laure [email protected]

Rates 1 year for 11 issues:France: 421 EurosEurope: 421 EurosOther countries: 421 Euros Unit price : 40 Euros

ADMINISTRATION

Elodie [email protected]

Copyright deposit May 2012ISSN 1951-8285

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ADVERTISERSADVERTISERS WEB SITE PAGE

BioFach ChinaMay 24th-26th

Shangai, China

www.biofach-china.com

14èmes Entretiens de Nutrition

June 14th-15th

Lille, France

www.pasteur-lille.fr

IFT Annual Meeting + Food ExpoJune 25th-28th

Las Vegas, Nevada, USA

www.am-fe.ift.org

China International Organic Food Expo

July 4th–6th

China National Convention

Centre, Beijing, China

www.cnnechina.com

Vitafoods AsiaSeptember 5th-7th

AsiaWord-Expo,

Hong Kong, China

www.vitafoodsasia.com

Université d’Eté de Nutrition

September 12th-14th

Clermont-Ferrand, France

[email protected]

Natural Products Expo East

September 19th-22nd

Baltimore, Maryland, USA

www.expoeast.com

Council for Responsible Nutrition,

Annual Symposium for the Dietary

Supplement IndustryOctober 3rd-6th

Montage, Laguna Beach,

California, USA

www.crnusa.org/

Academy of Nutrition and Dietetics Food & Nutrition Conference

& Expo October 6th-9th

Pennsylvania Convention Center,

Philadelphia, USA

SIAL – IPA – IN-FOOD

October 21st-25th

Paris, France

www.sialparis.fr

Journées Aliments Santé

June 20th-21st

Espace Encan,

La Rochelle, France

www.aliments-sante.fr

Natural Products AsiaAugust 23rd-25th

Hong Kong Convention

& Exhibition Centre,

Hong Kong, China

www.naturalproductsasia.com

PARTNER

Sports & Performance

Nutrition ConferenceOctober 4th-5th

Cologne, Germany

www.bridge2food.com

PARTNER

SupplySide WestNovember 5th-9th

The Venetian & Sands Expo, Las

Vegas, Nevada, USA

www.supplysideshow.com/

west/2012/

PARTNER

Sports & Performance

Nutrition ConferenceNovember 15th-16th

Francfort, Germany

www.bridge2food.com

Healthy Ageing Conference

October 11th-12th

Amsterdam,The Netherlands

www.bridge2food.com

BASF www.nutrition.basf.fr 37

Fitoform www.fitoform.com 13

JAS www.aliments-sante.fr 23

Merck MF www.merck.fr 19

NPEA www.naturalproductasia.com 43

Pharmanager-PPE www.pharmanager.com 35

Pileje www.pileje-micronutrition.fr 17

Polaris www.polaris.fr 41

RNI conseil www.rni-conseil.com 09

Solgar www.solgar.com 27

Giropharm launches its first e-pharmacy websites - Amazon S3

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