From Ideation to Product
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1 Chris Ebbert Ideation
Transcript of From Ideation to Product
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Ideation
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In design, “ideation” means to create, capture, and develop ideas.
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In design, “ideation” means to create, capture, and develop ideas.
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In design, “ideation” means to create, capture, and develop ideas.
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In design, “ideation” means to create, capture, and develop ideas.
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It requires a few techniques.
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Idea Creation Idea Capturing Idea Development
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Idea Creation Idea Capturing Idea Development
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Idea Creation Idea Capturing Idea Development
Types of Idea Creation
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“Problem Solution”Find a problem, and solve it.
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“Problem Solution”Find a problem, and solve it.
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“Problem Solution”Find a problem, and solve it.
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“Problem Solution”Find a problem, and solve it.
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Idea Creation Idea Capturing Idea Development
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“Problem Solution”Find a problem, and solve it.
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“Problem Solution”Find a problem, and solve it.
Fun Example:
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“Derivative Idea”Find something existing, and change it.
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“Derivative Idea”Find something existing, and change it.
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“Derivative Idea”Find something existing, and change it.
Fun Example:
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“Symbiotic Idea”Combine several ideas.
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“Symbiotic Idea”Combine several ideas.
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Idea Creation Idea Capturing Idea Development
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“Symbiotic Idea”Combine several ideas.
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Idea Creation Idea Capturing Idea Development
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“Symbiotic Idea”Combine several ideas.
Fun Example:
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“Revolutionary Idea”Leave tradition behind.
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“Revolutionary Idea”Leave tradition behind.
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“Revolutionary Idea”Leave tradition behind.
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Idea Creation Idea Capturing Idea Development
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“Revolutionary Idea”Leave tradition behind.
Fun Example:
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“Serendipitous Discovery”Oops! Accidental discovery.
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Idea Creation Idea Capturing Idea Development
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“Serendipitous Discovery”Oops! Accidental discovery.
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“Serendipitous Discovery”Oops! Accidental discovery.
Fun Example:
Penicillin
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“Artistic Innovation”I don’t care if it works, let’s just make something cool.
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“Artistic Innovation”I don’t care if it works, let’s just make something cool.
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“Artistic Innovation”I don’t care if it works, let’s just make something cool.
Fun Example:
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“Philosophical Idea”A vision which may never be proven to work.
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“Philosophical Idea”A vision which may never be proven to work.
1 2 3
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“Philosophical Idea”A vision which may never be proven to work.
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Fun Example:
Albert Einstein
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“Computer-Assisted Discovery”Expand research and numeric possibilities.
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“Computer-Assisted Discovery”Expand research and numeric possibilities.
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“Computer-Assisted Discovery”Expand research and numeric possibilities.
Fun Example:
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“Targeted Innovation”Find a way to reach a known goal.
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Idea Creation Idea Capturing Idea Development
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“Targeted Innovation”Find a way to reach a known goal.
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“Targeted Innovation”Find a way to reach a known goal.
Fun Example:
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What You Can Do
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Idea Creation Idea Capturing Idea Development
“Brainstorming”
Everybody expresses their ideas
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“Brainwriting”
Everybody writes down an idea every three minutes.
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Idea Creation Idea Capturing Idea Development
“CPS” Creative Problem Solving Process/ Osborn-Parnes
“Objective Finding, Data Finding, Problem Finding, Idea Finding, Solution Finding and Acceptance Finding”
R
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Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving
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Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving
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Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving
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Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating Tool – pick any word or object, and associate freely with the projectProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving
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Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating Tool – pick any word or object, and associate freely with the projectProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving
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Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving
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Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating Tool – Exaggerate! Reverse! Distort! This will help you move forward.Movement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving
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Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating Tool – Exaggerate! Reverse! Distort! This will help you move forward.Movement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving
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Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving
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Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement Techniques – provoke by focusing on principlesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving
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Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement Techniques – provoke by focusing on principlesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving
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Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving
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Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating Tool – just ask “why?”Concept Fan Idea Generating ToolDisproving
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Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating Tool – just ask “why?”Concept Fan Idea Generating ToolDisproving
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Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving
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Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating Tool – systematically create broadest possible range of ideasDisproving
64Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating Tool – systematically create broadest possible range of ideasDisproving
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Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving
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Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving – try to disprove what everybody takes for granted
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Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving – try to disprove what everybody takes for granted
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Idea Creation Idea Capturing Idea Development
“Six Thinking Hats” Edward de Bono, 1967
Managing Information Emotions Discernment Optimist Creativity
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Idea Creation Idea Capturing Idea Development
“Method Herrmann”
Four modes of thinking
Left Right
Analytical ThinkingSequential Thinking
Interpersonal ThinkingImaginative Thinking
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“Think Outside the Box”
Think in a different way!
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“Business War Games”
In Design: User/ Company Role Play
X30
company
user“A!” “B!”
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“SWOT Analysis”
Strengths/ Weaknesses/ Opportunities/ Strengths
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object – attribute
\
effect – attribute – object
/
object – attribute
“USIT” Unified Structured Inventive Thinking
Interaction of Objects and Attributes
DimensionalityPluralizationDistributionTransductionUniqueness
Option Cloud
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“Thought Experiment”
What if…?
• challenge the prevailing• explain the past• solve problems• generate ideas• move current problems further• attribute causation, preventability, blame and responsibility for specific outcomes• assess in social and legal contexts• ensure the repeat of past success• examine the extent to which past events might have occurred differently• ensure the (future) avoidance of past failures• …
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Idea Creation Idea Capturing Idea Development
“Five Ws”
WWWWW(H)
Who is it about?What happened?Where did it take place?When did it take place?Why did it happen?How did it happen?
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Idea Creation Idea Capturing Idea Development
“Association”
… reminds me of…
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Idea Creation Idea Capturing Idea Development
“Decision Tree”
Because > because > because…
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“Ideas Banks”
Keeping ideas for later
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Idea Creation Idea Capturing Idea Development
“Metaphor”
“It’s like…”
=
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Idea Creation Idea Capturing Idea Development
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Idea Creation Idea Capturing Idea Development
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Idea Creation Idea Capturing Idea Development
How to develop an idea
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Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
A B C
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Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
A B C
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Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
A B C
Criteria?
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Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
A B C
Criteria?
• “Less than 3V”• “Stays under 30 Celsius”• “Lasts 20.000 hours”
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Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Which functionality will the user expect?Which aesthetics will the user expect?Which haptics will the user expect?Which acoustics will the user expect?Which manufacturing process will the client be happy with?Which norms and standards must be complied with?
88Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Which functionality will the user expect?Which aesthetics will the user expect?Which haptics will the user expect?Which acoustics will the user expect?Which manufacturing process will the client be happy with?Which norms and standards must be complied with?
89Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Which functionality will the user expect?Which aesthetics will the user expect?Which haptics will the user expect?Which acoustics will the user expect?Which manufacturing process will the client be happy with?Which norms and standards must be complied with?
90Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Which functionality will the user expect?Which aesthetics will the user expect?Which haptics will the user expect?Which acoustics will the user expect?Which manufacturing process will the client be happy with?Which norms and standards must be complied with?
91Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Which functionality will the user expect?Which aesthetics will the user expect?Which haptics will the user expect?Which acoustics will the user expect?Which manufacturing process will the client be happy with?Which norms and standards must be complied with?
92Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Which functionality will the user expect?Which aesthetics will the user expect?Which haptics will the user expect?Which acoustics will the user expect?Which manufacturing process will the client be happy with?Which norms and standards must be complied with?
93Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Which functionality will the user expect?Which aesthetics will the user expect?Which haptics will the user expect?Which acoustics will the user expect?Which manufacturing process will the client be happy with?Which norms and standards must be complied with?
94Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Which functionality will the user expect?Which aesthetics will the user expect?Which haptics will the user expect?Which acoustics will the user expect?Which manufacturing process will the client be happy with?Which norms and standards must be complied with?
Make a few, to compare:
Version 1 Version 2 Version 3
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Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Which concept fulfils all criteria in the most balanced way?
Version 1 Version 2 Version 3
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Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Version 2
“Works like the final product”(but may still look imperfect)
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Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Version 2
1, 1a, 2, 2a, 3,
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Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Version 2
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Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Version 2
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Thank You.
