MBA

T H E E X E C U T I V E S P O R T SP R O F E S S I O N A L D E G R E E S

“Price is what you pay. Value is what you get.” ― Warren Buffett

FOOTBALL BUSINESS

P R O F E S S I O N A L D E G R E E S

To provide students with a sound understandingof key theoretical issues within the field of clubsport management.To enable students to develop an in-depthunderstanding of the application of businesstheory with its practical significance.To provide an opportunity for students to gaininsight and practical skills that will enhance theirleadership and problem solving skills.To facilitate students in acquiring a critical andself-reflective awareness of their practise.Develop sets of abilities with a particular focus ona thorough understanding of businessmanagement and its practical application.

Who is this course for?

This course is relevant to anyone who wants aprestigious MBA degree and at the same time,follow their passion for football or sport in general. Ifyou would like to work in the football industry, withas a football agent for in some organisationalmanagement role, this course is for you..

Course Objectives

Education is thepassport to the

future, fortomorrow belongs

to those whoprepare for it today

MALCOLM X

www.longfordcollege.com

HOW TO GET YOU GET YOUR MBA

This course is relevant to anyone who wants a prestigious MBAdegree and at the same time, follow their passion for football orsport in general. If you would like to work in the football industry,with as a football agent for in some organisational management

role, this course is for you..

Project & Risk ManagementLaw - Company, Sports and ContractLeadershipFootball GovernanceMasterminding Innovation and ChangePlus Final Project

Understanding of club’s strategyDeveloping financial and commercial competenceGain a good working knowledge of company lawLearn about leading, managing and development of staffGain an understanding of football governance anddevelopmentBe able to demonstrate an understanding of equalityand anti-discriminationUnderstand risk management proceduresGain knowledge in marketing and commercial functionsof the business

SPECIALISATION 1

The Football CEO The world of the football club CEO or director is a complexone and they are the interface between the board ofdirectors and the club. They can be responsible for leadingthe organization and to ensure the effective delivery of itsbusiness plan. Amongst these tasks is the development andimplementation strategies to grow the club profitability.

This may often involve developing and managerelationships with contractors and business partners thatenhance/support the services of the club.

They must also ensure that the club is compliant with allrelevant legislation. Modules Covered

 Develop skills in

P R O F E S S I O N A L D E G R E E S

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Background to the world of the footballintermediary.Identifying suitable clientsThe recruitment processMaking contact with football clubsMarketing of players to new clubsTransfer windowsThe process of doing the dealRelocation and player settlementWorking with other intermediariesDealing with the pressInternational markets for clientsObtaining working permits with the FootballAssociationRetaining your clientsProfessional legal adviceThe commercial part of the businessIntroduction to internet marketingFinal project

SPECIALISATION 2

The Football Intermediary To be a successful and respected footballintermediary, you must understand the correctprotocols and how to approach the football clubs.You need to make yourself and your client catch theattention of busy coaches and club management.

This path is deigned to do just that. Taught be expertprofessional intermediaries, an opportunity to learnhow the secret world of the football agent works.Sixteen topics that comprise this year long moduleprovide the most in-depth and practically groundedcourse available anywhere. Topics Covered

JOHN VIOLA - Leader of MBAFootball Agent

Accomplished and highly regarded as

becoming one of the first officiallyFIFA licenced intermediaries in theUnited Kingdom, I come from a top

level financial services background withover 25 years’ experience in the

football industry. I am a vastly proficientintermediary having negotiatedseveral high profiles and global

transfers over the years, winning anexcellent reputation and respect for

this throughout the industry. I am wellplaced to handle complex areas

surrounding the world of professionalfootball today. I enjoy representing

players, conducting transfers and moreat the highest levels of the sport across

the globe. By adopting a personal,honest, professional, ethical and

dependable approach, I have amasseda vast network of contacts and

relationships with decision-makers atclubs at all levels in the most important

markets worldwide.

A true influencer in football.

P R O F E S S I O N A L D E G R E E S

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Introduction to Football ScoutingTalent Identification in Football.Understanding the EPP.Talent Identification Predicators.Football Scouts and Player Reports.Talent ID Predictors in a Goalkeeper and theRelative Age Effect.Anthropological, Technical Skill, Psychological andSociological Predictors.Opposition Analysis in FootballAdvanced Reporting MethodsUsing Technology in ScoutingMatch Preparation, video analysis and matchreportingPlayer Assessments and Identifying Strengths andWeaknesses of a PlayerPlayer Team and Match AnalysisFinal Project

SPECIALISATION 2

The Football Professional Scout The Professional Football Scouts Association are theUK’s leading provider of talent identification trainingto football clubs across the Premier and FootballLeague. With a member base of over 3000 it is theaim of the PFSA to liaise with all governing bodiesand professional/non-professional leagues on behalfof all member scouts. Effective scouting is an integralpart of being a successful football intermediary. Inorder to establish your reputation, you need to beable to bring the right players to the club - in otherwords, give them the players they are looking for. Youcan quickly loose you reputation by introducingplayers that are not of the required standard. Thismodule is delivered by elite senior football scoutsfrom the English Premier and Football League. Weproudly join forces with numerous Premier LeagueClubs to deliver unprecedented talent identificationtraining, while guiding and supporting thousandsof association members. Topics Covered

P R O F E S S I O N A L D E G R E E S

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The Football BusinessDigital Marketing for Small/Medium ClubsEssentials of Sports and Contract LawEssentials of Professional Football ScoutingManagement Project

SPECIALISATION 3

The Football Industries A unique MBA run over two years is designedspecifically for football clubs in the lower divisions.Likewise, the MBA is also suitable for people workingin small to medium-sized enterprises in any industry. Developed with Sheffield FC (the world’s oldest club)the MBA is designed to give senior executive anexcellent all-round set of skills needed in a smallerclub.

Because you are a small club, that does not mean weshould not have ambition too! After completing thiscourse, you will have a practically groundedprestigious MBA degree that is focussed on theunique needs of small to medium-sized enterprises. While the MBA will be of a rigorous academicstandard, it will also be practically based. All our themodules will be focussed on the practical needs ofthe middle or senior manager, so we businessstrategy, financial analysis, HR Management, digitalmarketing, leadership, business coaching andconsulting. Modules Covered

Delivered in association withthe world's oldest football

club.

The club celebrated its 150thanniversary in 2017 with a

“Service to Football”, attended by manyfamous and celebrated gentlemen from

the global football community, allcelebrating this legendary day

together with Sheffield Football Club.Amongst others, Pele, Sepp Blatter and

Sir Bobby Charlton joined theanniversary dinner in Sheffield.

 In 2020, the club looks to be pioneersonce again. We believe in the positive

power of football as a force for change.  

The club is  passionate about racism,women and disability in sport. During

2020 we will be making availableground-breaking courses targeted at

women in sports, kicking out racism insport, science in sport and disability in

sports. They started the game, and nowthey feel they  have more to

give once more.

P R O F E S S I O N A L D E G R E E S

AN INVESTMENTIN KNOWLEDGEPAYS THE BEST

INTEREST. Benjamin Franklin