Farmers buying behaviour towards pesticide - By Ram Ahir

A

RESEARCH REPORTON

Farmers buying behaviour onpesticide product

SUBMITTED TO:-

CENTER FOR MANAGEMENTSTUDY

GANPAT UNIVERSITY

1 | B U S I N E S S R E S E A R C H M E T H O D O L O G Y

GUIDED BY:Prof. NIRAV HALVADIYA

PREPARED

BY:AGRI.

Tandel viki

Ram Ramesh

Banzara

Manoj

CENTER FOR MANAGEMENT STUDYAHMEDABAD

ACADEMIC YEAR - 2013-15


PREFACE

Being a MBA agri students, certain research practices is

highly required to make you fare and confident enough on

applying your strategic skills and to perform each of your

potential by using your knowledge what you have learnt for the

entire second semesters of an MBA.

Research Project itself provides the perfect platform for the

students pursuing MBA agri, that to use their analytical

skills for Primary data and the secondary data,

Interpretations or arguments on government policies and other

regulatory authorities in relation with the Topic taken for

the study.

As it is the group of students, and we have to work together

to make their report, it enables them to implement theory of

teamwork and leadership in practice so that we can make their

report outstanding and effective.


We have done our Research Project Report on “Farmers Buying

Behaviour On Pestisides Product” and tried our best to make it

to the point and beneficial to reader.

Lastly, we have tried our level best to prepare the best

informative report.


ACKNOWLEDGEMENT

It is He, who is instrumental in all

that happens; and guides us towards the ultimate goal, we just

being mere means. We thank Almighty for his presence in each

and every moment, delivering the outcome which we were

supposed to give.

We heartily thank Prof. NIRAV HALVADIYA for giving

us good supervision and support during the preparation of this

topic. We are highly thankful for her unique tips and minute

suggestion that she gave us for the best curriculum report.

We are highly grateful to the CMS-GNU for providing

us the opportunity to make this such practical work which

gives a lot of importance on project from the beginning, has

honed our skills in the practice.

With due sense of respect and gratitude, we would be

more than happy to thank all those who believed us, guided and

supported at each difficulties and motivated us. No amount of


words written here will suffice for our sense of gratitude

towards all of them.


SR.NO.

PARTICULARSPAGENO.

I. Title Page III. Preface IIIII. Acknowledgement IIIVI. Table of contents VI

1. Introduction1.1 About Pesticide 41.2 Introduction of Farmers buying behavior

on pesticides product5

1.3 Review of Literature 81.4 Objectives 15

2. Research methodology 163. Data analysis

3.1 Farmers buying behavior on pesticidesproduct data Analysis

18

3.2

COMPANY 35

4 Conclusion 365 Bibliography 376 Annexure 38

TABLE OF CONTENTS


INTRODUCTION


Modern pesticides have helped make farming far more

productive. But they've also caused countless accidental

poisonings. Now, a study suggests that even the routine use of

pesticides can pose serious health risks in the long run.

Any substance or mixture of substances intended for

preventing, destroying, or controlling any pest, including

vectors of human or animal disease, unwanted species of plants

or animals, causing harm during or otherwise interfering with

the production, processing, storage, transport, or marketing

of food, agricultural commodities, wood and wood products or

animal feedstuffs, or substances that may be administered to

animals for the control of insects, arachnids, or other pests

in or on their bodies. The term includes substances intended

for use as a plant growth regulator, defoliant, desiccant, or

agent for thinning fruit or preventing the premature fall of

fruit. Also used as substances applied to crops either before

or after harvest to protect the commodity from deterioration

during storage and transport


By

target organism (e.g., herbicides, insecticides, fungicides, r

odenticides, and pediculicides chemical structure (e.g.,

organic, inorganic, synthetic, or biological (biopesticide),

although the distinction can sometimes blur), and physical

state (e.g. gaseous (fumigant)). Biopesticides include

microbial pesticides and biochemical pesticides. Plant-derived

pesticides, or "botanicals", have been developing quickly.

These include the pyrethroids, rotenoids, nicotinoids, and a

fourth group that includes strychnine and scilliroside.

Pesticides are often referred to according to the type of pest

they control. Pesticides can also be considered as either

biodegradable pesticides, which will be broken down by

microbes and other living beings into harmless compounds, or

persistent pesticides, which may take months or years before

they are broken down: it was the persistence of DDT, for

example, which led to its accumulation in the food chain and

its killing of birds of prey at the top of the food chain.

Another way to think about pesticides is to consider those

that are chemical pesticides or are derived from a common

source or production method.


http://en.wikipedia.org/wiki/Scilliroside

http://en.wikipedia.org/wiki/Strychnine

http://en.wikipedia.org/wiki/Nicotine

http://en.wikipedia.org/wiki/Rotenone

http://en.wikipedia.org/wiki/Pyrethrum

http://en.wikipedia.org/wiki/Biopesticide

http://en.wikipedia.org/wiki/Fumigation

http://en.wikipedia.org/wiki/Biopesticide

http://en.wikipedia.org/wiki/Pediculicide

http://en.wikipedia.org/wiki/Rodenticide

http://en.wikipedia.org/wiki/Rodenticide

http://en.wikipedia.org/wiki/Fungicide

http://en.wikipedia.org/wiki/Insecticide

http://en.wikipedia.org/wiki/Herbicide

http://en.wikipedia.org/wiki/Organism

Buyer BehaviourIn addition to understanding the needs of your customers, you also need to understand what motivates them to purchase, and how you can influence the buying process to ensure that your products or services are on the shopping list.

Understanding your customers will help you to develop and distributeyour product, as well as getting the right price point and developing successful promotional activities.

The psychology of the buying process has been widely studied, and nomatter what size your business, knowledge of this process can help you become more successful.

Both businesses and consumers exhibit patterns of buying behaviour. The business model is less open to debate as your business customerswill almost certainly have some formalised process of buying in place. Your task is to understand the process and match your marketing activities to the different stages of the process. This means that the customer will receive the right kind of contact at the right time.

Consumer Buying Behaviour

There are many models of consumer buying behaviour, but the steps below are fairly common to most of them.

1) The customer identifies a needThis is often initiated by PR coverage, including word of mouth. The customer may have seen a friend or celebrity using a product or service, or awareness may have been sparked off by advertising.

2) Looking for informationAt this stage the customer wants to know more and is actively seeking information. Advertising and PR are still important but product demonstrations, packaging and product displays play a role. This is the time to deploy your sales personnel, and customers find videos and brochures are useful. Word of mouth is still very important.

3) Checking out alternative products and suppliers


The customer is now trying to choose between products, or firmup on the purchase decision. This is a place for promoting product guarantees and warranties, and maximising packaging and product displays. Sales personnel can greatly influence the customer at this stage and sales promotion offers become of interest. Independent sources of information are still of interest, including product test reviews.

4) Purchase decisionThis is the time to 'tip the balance'. Sales promotion offers come into their own, and if appropriate, sales force incentives need to ensure that your sales personnel are incentivised to close the deal.

5) Using the productExpensive purchases can lead to what is known as cognitive dissonance - a fear that the customer has not made the right decision. Your job is to reassure the customer by offering good customer care, simple instruction manuals and loyalty schemes. They should still be exposed to testimonial advertising to reassure them that they have made the right decision.

Introduction of Farmers buying behaviour on

pesticides product.

The job of marketer is to meet and satisfy target customers’

needs and wants but “knowing customer" is not a simple task.

Understanding the buying behavior of the target market for its

company products is the essential task for the marketing

dep’t. The job of the marketers is to “think customer” and to

guide the company into developing offers, which are meaningful

and attractive to target customers and creating solutions that

deliver satisfaction to the customers, profits to customer and

benefits to the stakeholders.


Marketers must study the customer taste, preferences, wants,

shopping and buying behavior because such study provides the

clues for developing the new products, price, product changes,

messages and other marketing mix elements.

Consumer is the king and hence it is the consumer who

determines what a business is, therefore a sound marketing

program was started with a careful analysis of the habits,

attitudes, motives and needs of consumers.

In today’s world purchases made by a customer is to satisfy

his or her needs. All the behavioral activities carried out by

a customer during and after the purchase of a product are

termed so as “buyer behavior”. In this article we will come

across the origin of buying ideas, what is buyer behavior, how

consumer buy, why consumer buy, types, Decision process and

what motives them.


REVIEW OF LITERATURE:

The topic of consumer behavior is one of the massively studied

topics by the researchers and marketers in the past and still

being studied. Researchers show different reasons as to why

consumer behavior has been the topic of many academics and

researchers. One of the common views is that understanding

consumer behavior has become a factor that has a direct impact

on the overall performance of the businesses. Another view

suggests that understanding consumer behavior has become

crucial especially due to fierce competition in retail

industry in the UK and worldwide.

It is worth noting that consumer buying behavior is studied as

a part of the marketing and its main objective it to learn the

way how the individuals, groups or organizations choose, buy

use and dispose the goods and the factors such as their

previous experience, taste, price and branding on which the

consumers base their purchasing decisions.

One of such studies of consumer buying behavior has been

conducted by Acheron(2000). The aim of the study was to

analyze the impact of previous experience on buying behavior

of fresh foods. In their studies the authors used structural

equation model in order to identify the relationship between

the habits and previous experience on the consumer buying

decision. Their findings show that personal habits and

previous experience on of the consumers have a direct impact

on the consumers’ purchase decision in the example of


purchasing fresh vegetables. They also found that the image of

the product has a crucial impact on the purchasing decision of

the consumer and further recommended that the product image

should continuously be improved in order to encourage the

consumers towards purchasing.

1) According to Variawa (2010) analyzed the influence of

packaging on consumer decision making process for Fast

Moving Consumer Goods. The aim of the research was to

analyze the impact of packaging for decision making

processes of low-income consumers in retail shopping. A

survey method has been used in order to reach the

research objectives. In a survey conducted in Star Hyper

in the town of Centerville 250 respondents participated.

The findings of the research indicate that low-income

consumers have more preferences towards premium packaging

as this can also be re-used after the product has been

consumed. Although the findings indicate that there is a

weak relationship between the product packaging and brand

experience. However, it has been proven by the findings

of the research that low-income consumers have greater

brand experience from the purchase of ‘premium’ products

when compared to their experience from purchasing ‘cheap’

brand products.

2) Lee (2005) carried out study to learn the five stages of

consumer decision making process in the example of China.

The researcher focuses on the facts that affect the

consumer decision making process on purchasing imported

health food products, in particular demographic effects15 | B U S I N E S S R E S E A R C H M E T H O D O L O G Y

such as gender, education, income and marital status. The

author employed questionnaire method in order to reach

the objectives of the research. Analysis of five stages

of consumer decision making process indicate that impact

of family members on the consumer decision making process

of purchasing imported health food products was

significant.

Five Stages Model of consumer decision making process has also

been studied by a number of other researchers. Although

different researchers offer various tendencies towards the

definitions of five stages, all of them have common views as

they describe the stages in similar ways. One of the common

models of consumer decision making process has been offered by

Blackwell. The five stages of consumer decision making process

are followings.

Purpose - Farmers' exposure to pesticides is high in

developing countries. As a result many farmers suffer from

ill-health, both short and long term. Deaths are not uncommon.

Seeks to address this issue.

Field survey data from Sri Lanka are used to estimate

farmers' expenditure on defensive behaviour (DE) and to

determine factors that influence DE. The avertive behaviour

approach is used to estimate the costs. Tobit regression

analysis is used to determine factors that influence DE.


Field survey data show that farmers' expenditures on DE are

low. This is inversely related to high incidence of ill health

among farmers using pesticides.

3) (Gupta, 2004; Sodavy et al, 2000; Antle et al, 1998).

Frequent exposure to pesticides results in ill-health,

both in the short and long term. Deaths are also not

uncommon. In fact ill-health resulting from such exposure

is a major health hazard in the agricultural sector in

developing countries and the problem shows no signs of

abatement

4) (Maumbe and Swinton, 2003; Roberts et al, 2003). Recent

estimates cited by Food and Agriculture Organisation

(2000) from Pesticide Action Network (PAN) show that

approximately three million people are poisoned and

200,000 die from pesticide poisoning every year. The

largest number of poisonings and deaths occur in

developing countries. In finding a solution to minimise

the incidence off ill-health it is important to determine

whether fanners take adequate precautions and what

factors influence the level of precautions taken.

farmers take some form of precaution to avoid direct exposure

to pesticides. However, such measures are usually found to be

inadequate

5) (Maumbe and Swinton, 2003; Sodavy et al, 2000; Wilson,

1999). A breakdown of precautions taken is shown in Table

II for farmers in Sri Lanka.


Malone wrote that decision-making is the process by which one

choice is selected from among those available. Decision-

making is something done with minds, not hands.

6) Carl C. Malone and Lucile Holaday Malone, Decision Making

and Management For Farm and Home (Ames: The Iowa State

College Press, 1958),

Brim, et al., outlined six phases customarily linked into a

sequence of the decision process; (1) identification of the

problem: (2) obtaining necessary information; (3)

production of possible solutions; (4) evaluation of such

solutions; (5) selection of a strategy for performance; and

(6) actual performance of an action or actions, and

subsequent learning and revisi~n.2 Brim, et al., points out

that this sequence is reported in vari~ ous research findings.

He reports that a review of some three dozen studies of the

adoption of new farming practices reveals: In the situations

described by these studies, a farming practice such as the

planting of a new crop or the use of a new insecticide or

fertilizer in place of .the old is recommended to farmers as a

course of action different from their current practices.

These studies are analyzed to show the phases which occur in

the decision to accept or reject the new practice. The data

indicated that the informants in the various studies do

distinguish one phase from another, and can designate the

points in time when they went through each phase 7) Kohls,

Stucky and Gifford in their study of the farmers' selection of

farm machinery dealers divides the decision-making period into


two parts; the period of contemplation and the period of

active discussion and shopping. They consider the dividing

point betw,sen the two periods when an individual ceases

merely to think about buying and begins to discuss the

purchase with someone.G. Brim Jr. and others, Personality and

Decision Processes (Stanford: Stanford University Press,

1962).

7) R. L. Kohls, R. L. Stucky, and J; 1. Gifford,

"Farmers' Selection of Farm Machinery Dealers," The Journal of

Marketing, XXI (April, 1957), 446. Dean, Aurbach, and Marsh,

consider variables of farming important in decision making.

They wrote: It is possible to conceptualize these variables or

processes as impinging upon a variety of decision-making

processes involved in farm management. Indeed such a

conception is often implicit in the diffusion literature. It

is possible, furthermore, to view these variables as affecting

in some manner, the rationality of decision making as an

intervening variable

8) Beal and Bohlen, the fertilizer dealer

played an important role in the farmer's decision-making

process regarding fertilizer use. For instance, 96 percent of

the farmers expected the dealer to be a reliable source of

information about fertilizer.6 Decision-making in agriculture

is not limited just to the farmer. Wilkening and Bharadwaj

pointed out the wife involvement: The wife who is involved in


major decisions affecting the farm is frequently involved in

the operational types of decisions . . . . However,

decision-making across farm and home areas tends to be

independent in that those involved in major farm decisions are

not necessarily involved in household decisions.7

9) Alfred Dean, Herbert A. Aurbach, and C. Paul Marsh,

"Some Factors Related to Rationality in Decision Making Among

Farm Operators," Rural Sociology, XXIII, (June, 1958), 126.

10) George M. Beal and Joe M. Bohlen,

"The Dealer's Role In Fertilizer Sales" (Paper presented at

the Annual Meeting of National Plant Food Institute, June,

1960, White Sulphur Springs, West Virginia). Eugene A.

Wilkening and Lakshmi K. Bharadwaj, "Dimensions of

Aspirations, Work Roles, and Decision Making of Farm Husbands

and Wives


Consumer decision making process

Problem/need recognition.

Information search.

Evaluation of alternatives.

Purchase decision made.

Post-purchase evaluation.

Each stage is then defined by a number of researchers varying

slightly but leading to a common view about what each stage

involves. For example, according to Bruner first stage, need

recognition occurs when an individual recognizes the

difference between what they have and what they want/need to

have. This view is also supported by Neal and Questel stating

that need recognition occurs due to several factors and

circumstances such as personal, professional and lifestyle

which in turn lead to formation of idea of purchasing.

In the next stage, consumer searches information related to

desired product or service. Information search process can be

internal and external. While internal search refers to the

process where consumers rely on their personal experiences and

believes, external search involves wide search of information

which includes addressing the media and advertising or

feedbacks from other people.


Once the relevant information about the product or service is

obtained the next stage involves analyzing the alternatives.

Kotler and Keller consider this stage as one of the important

stages as the consumer considers all the types and

alternatives taking into account the factors such as size,

quality and also price.

Backhaus suggested that purchase decision is one of the

important stages as this stage refers to occurrence of

transaction. In other words, once the consumer recognized the

need, searched for relevant information and considered the

alternatives he/she makes decision whether or not to make the

decision. Purchasing decision can further be divided into

planned purchase, partially purchase or impulse purchase as

stated by Kacen.

Finally, post-purchase decision involves experience of the

consumer about their purchase. Although the importance of this

stage is not highlighted by many authors argues that this is

perhaps one of the most important stages in the consumer

decision making process as it directly affects the consumers’

purchases of the same product or service from the same

supplier in the future.It is important to note that The Five

Stage Model is not the only model related to consumer

decision-making, and there are also a range of competing

models that include Stimulus-Organism-Response Model of

Decision Making.


Objective of the study:-


To study farmer buying behaviour towards Pesticide

To know about the farmer buying pattern for purchasing Pesticide

Buyer decision making

To know which Pesticide are more demanded in market. Farmer’s perception about Pesticides.

To find the factors affects farmer‘s buying behaviour

On what basis farmer’s make decisions to buy the particular Pesticide.


RESEARCH METHODOLOGY

(1) Types of research design:-A) Exploratory Research

&

B) Conclusive Research

(2) Exploratory Research:-

- Secondary data - External

(3) Conclusive Research:-

- Descriptive Research - Cross Sectional – Multiple Sectional design

(4) Data collection Method:-

- Survey Method - Personal - In home

(5) Data collection Instrument:-

- Questionnaires

(6) Sampling Design:-

a) Target Population Definition:

Population - All farmer those who are using pesticides.

Sampling element - A farmer who is using pesticides.

Sampling unit - pesticides.

Size - 100

Frame - Not available

Extent- Gujarat , india

Time - January 2014 to April 2014


b) Sampling Techniques:

Non Probability: Convenience sampling.

c) Sample Size Determination:

Liker scale :

S= Maximum value – Minimum value / Ϭ

= 5-1/6

= 4/6

s = 0.67

Z= 1.64

n = (ZS/e)2

Z = 1.64 , n= 0.67 , e= o.1

= (1.64*0.67/0.1)2

n= 121


DATA ANALYSISFarmers buying behaviour on pesticides product data Analysis.Q1) What age group do you belong to?

AGE

Frequency PercentValidPercent

CumulativePercent

Valid 16 TO 25 19 38.0 38.0 38.026 TO 35 15 30.0 30.0 68.036 TO 45 11 22.0 22.0 90.046 or morethan

5 10.0 10.0 100.0

Total 50 100.0 100.0

From the above chart, we can say that the 38% people is 16-25age group, 30% people is 26-35 age group, 22 people is 36-45age group and 10 people is above 46 age group


Q2) What is the highest degree or level of education you have completed?

EDUCATION


CumulativePercent

Valid PRE HIGH SCHOOL 21 42.0 42.0 42.0GRADUATE 16 32.0 32.0 74.0POST GRADUATE 10 20.0 20.0 94.0OTHER 3 6.0 6.0 100.0Total 50 100.0 100.0


Here, 42% farmers are complete preliminary high school, 32% farmersare graduate , 20% farmers are post graduate and 6% farmers other

education complete.


Q3) What is your yearly income?

INCOME


CumulativePercent

Valid < 2 LAC 23 46.0 46.0 46.02 TO 5 LAC 18 36.0 36.0 82.06 TO 10 LAC 8 16.0 16.0 98.0> 1O LAV 1 2.0 2.0 100.0Total 50 100.0 100.0

Out of total sample size 46% of farmer have 2 lac or below yearly

income and 0nly 36% of farmer have 2 to 5 lac income per year ,16% have

6 to 10 lac, Only 2% of farmer have 10 lac or more.


Q4) Do you purchase pesticides product?PURCHASE


CumulativePercent

Valid NO 3 6.0 6.0 6.0YES 47 94.0 94.0 100.0Total 50 100.0 100.0

Out of total sample size we conclude that 94% farmers are use pesticide product.


Q5) Are you purchase pesticides products in year?

Out of total sample size 56% farmers are purchase pesticide product in single and 44% farmers are purchase pesticide product in a bulk.


Q6) How many times you purchase a pesticides products in year?

time to purchase in year


CumulativePercent

Valid one time 9 18.0 18.0 18.0two time 9 18.0 18.0 36.0three time 5 10.0 10.0 46.0more than three time

27 54.0 54.0 100.0

Total 50 100.0 100.0

Out of total sample size 54% farmers says more than three time purchase pesticide product in year.


Q7) Person who influenced to buy a pesticides product?

influenced to by pesticides


CumulativePercent

Valid friends 10 20.0 20.0 20.0parents 10 20.0 20.0 40.0self 20 40.0 40.0 80.0others 10 20.0 20.0 100.0Total 50 100.0 100.0

Out of total sample size 40% farmers are influenced by self and 20% farmers are influenced to by pesticides friends , parents, and others.


Q8) Affective factors of farmers, which cause farmers decide the ourbuying behaviour?



for health


CumulativePercent

Valid strongly disagree

6 12.0 12.0 12.0

disagree 11 22.0 22.0 34.0nutral 12 24.0 24.0 58.0agree 13 26.0 26.0 84.0strongly agree 8 16.0 16.0 100.0Total 50 100.0 100.0

From the above chart we conclude that 26% farmers are agree with pesticides is it happen for our health


Q9) Pesticides affecting spoil the soil?spoil the soil


CumulativePercent


2 4.0 4.0 4.0

nutral 17 34.0 34.0 38.0agree 12 24.0 24.0 62.0strongly agree 19 38.0 38.0 100.0Total 50 100.0 100.0

Out of total sample size 62% farmers says pesticides product is affect to soil. Pesticide product is spoil the soil. And 38% farmers are says not effect to use pesticide product for soil


Q10) Are you satisfied with product which purched by you?

crop prod or chemical pro


CumulativePercent


5 10.0 10.0 10.0

disagree 4 8.0 8.0 18.0neutral 14 28.0 28.0 46.0agree 21 42.0 42.0 88.0strongly agree 6 12.0 12.0 100.0Total 50 100.0 100.0


From the above chart, we can say that the 42% farmers are agree to crops and chemicals products, 28% farmers are neutral, and 12% farmers are strongly agree for crops and chemicals product, 8% farmers are disagree for this product and 10% farmers are strongly disagree for this product.


Q11) Are you satisfied with product prise?PRISE


CumulativePercent


9 18.0 18.0 18.0

disagree 8 16.0 16.0 34.0nutral 7 14.0 14.0 48.0agree 23 46.0 46.0 94.0strongly agree 3 6.0 6.0 100.0Total 50 100.0 100.0

Out of total sample size 46% farmers are satisfied with product prise, 16 % farmers arenot agree with product prise and 18% farmers are totally disagree with product prise.


Q12) Adverse weather this spring?adverse weather this spring


CumulativePercent

Valid no 5 10.0 10.0 10.0yes 44 88.0 88.0 98.02.00 1 2.0 2.0 100.0Total 50 100.0 100.0

Out of total sample size 88% farmers says weather effect to soilfor use pesticide. And 12% farmers says weather is not effect to soil for use pesticide product.


Q13) You expected a possible increase in yield?

possible increase in yield


CumulativePercent

Valid no 4 8.0 8.0 8.0yes 46 92.0 92.0 100.0Total 50 100.0 100.0

Out of total sample size 92% farmers says increase in yield.


Q14) Agri supply dealer informational meeting or field day attended?

information meeting attended


CumulativePercent


Out of total sample size 72% farmers are pesticides informational meeting attended and 28% farmers are not attended informational meeting.


Q15) You visited the dealer at his store about using pestisides?

visit th pesticides store


CumulativePercent


Out of total sample size 72% farmers are visited the store afterusing pesticide product and 28% farmers are not visited the store after using pesticide product.


Q16) You had good success with the product last year?last year get the good success


CumulativePercent


Out of total sample size 64% farmers are good successes by lastyear.


Mean:-

Descriptive Statistics

N MeanPRISE 50 3.0600Valid N (listwise)

50


N Meanfor health 50 3.1200Valid N (listwise)

50

Statisticscrop prod or chemical proN Valid 50

Missing 0Mean 3.3800

Descriptive Statistics N Mean

crop prod or chemicalpro

50 3.3800

Valid N (listwise) 50


N Meanspoil the soil 50 3.9200Valid N (listwise)

50


Pesticides company Thomson Agro Industries Pestimade Gujarat AGI Industries Balaji Agro Industries Vimal Crop Care PVT.LTD. SAIVISION CHEM (I) PVT. LTD. Sikko Industries Ltd. Gujarat General Food Chem Pvt. Ltd. Gujarat Agro Industries Corporation Ltd.

devidayal sales ltd. Global Enterprise Navya Agricose Pvt. Ltd. Redox Agro-tech Pvt. Ltd. Saanvi Organics Shyam Agritech


CONCLUSION

It appears that many farmers do not avail themselves of

the various purchasing opportunities available to them.

The number of farmers pesticides were purchased from was

limited. Farmers did not purchase their pesticides much

before the time they used them. It is possible that the

limited shopping activities of the farmer may not force

the dealers to be as aggressive and competitive as they

might be. Farmers might consider their purchasing actions

if they are interested in reducing their production costs

and buying their pesticides at the best price. Farmers

might also consider their reasons for using pesticides.

Past experience was an important reason for using a

pesticide. Perhaps farmers should make better use of

educational influence to assure the pesticides are best

suited for the job required.

Farmers still depend on the written media for

information. The newspaper and farm magazine are

important information sources' in the decision-making

process of farmers. The use of the innovator and the

early adopter should not be overlooked for demonstration

purposes. Farmers still rely on observing, visiting and

seeking the results that their neighbors obtained by

using various agricultural production supplies.


BIBLOGRAPHY

BOOKS 1)http://edepot.wur.nl/132857

2)http://ageconsearch.umn.edu/bitstream/

8136/1/0803bo02.pdf

3)http://www.marketingclassicspress.com

4)http://citeseerx.ist.psu.edu

SITE http://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1036&context=aglecdiss

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http://www.slashdocs.com/ummk/consumer-behavior-of-book-purchase.html

http://www.udel.edu/alex/chapt6.html

http://en.wikipedia.org/wiki/Consumer_behaviour

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http://en.wikipedia.org/wiki/Pesticide

http://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1036&context=aglecdiss

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Farmers buying behaviour towards pesticide - By Ram Ahir

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