Facebook Timeline

Facebook Timeline

2003October

• Mark Zuckerberg releases Facemash, the predecessor to Facebook. It wasdescribed as a Harvard University version of Hot or Not.

2004January

• Zuckerberg begins writing Facebook.• Zuckerberg registers thefacebook.com domain.

February

• Zuckerberg launches Facebook on February 4. 650 Harvard students joinedthefacebook.com in the first week of launch.

March

• Facebook expands to MIT, Boston University, Boston College, NortheasternUniversity, Stanford University, Dartmouth College, Columbia University, andYale University.

April

• Zuckerberg, Dustin Moskovitz, and Eduardo Saverin form Thefacebook.comLLC, a partnership.

June

• Facebook receives its first investment from PayPal co-founder Peter Thiel forUS$500,000.

• Facebook incorporates into a new company, and Napster co-founder SeanParker becomes its president.

• Facebook moves its base of operations to Palo Alto, California.

N. Lee, Facebook Nation, DOI: 10.1007/978-1-4614-5308-6,� Springer Science+Business Media New York 2013

211

August

• To compete with growing campus-only service i2hub, Zuckerberg launchesWirehog. It is a precursor to Facebook Platform applications.

September

• ConnectU files a lawsuit against Zuckerberg and other Facebook founders,resulting in a $65 million settlement.

October

• Maurice Werdegar of WTI Partner provides Facebook a $300,000 three-yearcredit line.

December

• Facebook achieves its one millionth registered user.

2005February

• Maurice Werdegar of WTI Partner provides Facebook a second $300,000 creditline and a $25,000 equity investment.

April

• Venture capital firm Accel Partners invests $12.7 million into Facebook.Accel’s partner and President Jim Breyer also puts up $1 million of his ownmoney.

July

• News Corp acquires MySpace, spurring rumors about the possible sale ofFacebook to a larger media company. Zuckerberg stated he did not want to sellFacebook.

August

• Facebook acquires Facebook.com domain for $200,000.

September

• Facebook launches a high school version of the website.

October

• Facebook expands to universities in the United Kingdom, Mexico, Puerto Rico,and U.S. Virgin Islands.

December

• Facebook expands to universities in Australia and New Zealand.

2006January

212 Facebook Timeline

• Facebook rebuffs an offer from Viacom that gives Facebook a valuation of$750 million.

March

• A potential acquisition of Facebook is reportedly under negotiations. Facebookreportedly declined an offer of $750 million.

April

• Greylock Partners, Meritech Partners, the Founders Fund, and Accel invests$27.5 million into Facebook.

June

• Interpublic invests $5 million in Facebook.

September

• Facebook and Yahoo! discussed possible acquisition of Facebook for $1 billion.Facebook eventually turned down the offer.

• Facebook is open to everyone aged 13 and over with a valid email address.

2007May

• Facebook launches the Facebook Platform to enable third-party developers tointegrate with the Facebook Open Graph.

September

• Google expressed interest in buying a portion of Facebook.

October

• Microsoft invests $240 million into Facebook.

November

• Li Ka-Shing Foundation in Hong Kong invests $60 million into Facebook.• Facebook launches Beacon.

2008January

• European Founders Fund invests $15 million in Facebook.

March

• Li Ka-Shing invests a second $60 million into Facebook.

June

• Facebook settles both lawsuits, ConnectU vs. Facebook, Mark Zuckerberg et al.and intellectual property theft, Wayne Chang et al. over The Winklevoss ChangGroup’s Social Butterfly project. The settlement effectively had Facebook

Facebook Timeline 213

acquiring ConnectU for $20 million in cash and over $1.2 million in shares,valued at $45 million based on $15 billion company valuation.

August

• Employees reportedly privately sell their shares to venture capital firms, at acompany valuation of between $3.75 billion to $5 billion.

• Facebook has 100 million registered users with a monthly growth rate of178.38 %.

October

• Facebook sets up its international headquarters in Dublin, Ireland.

2009January

• Facebook surpasses MySpace to become top social network site for the firsttime.

April


May

• Digital Sky Technologies invests $200 million into Facebook.

August

• Facebook acquires social media real-time news aggregator FriendFeed.

September

• Facebook claims that it has turned cash flow positive for the first time.• Facebook has 300 million registered users with a monthly growth rate of

9.38 %.• Facebook shuts down Beacon.

December

• Facebook partners with the AMBER Alerts.

2010February

• Facebook acquires Malaysian contact-importing startup Octazen Solutions.• Facebook has 400 million registered users with a monthly growth rate of

6.99 %.

April

• Facebook announces the acquisition of photo-sharing service called Divvy-shotfor an undisclosed amount.


• Facebook introduces Community Pages that are populated with articles fromWikipedia.

• Facebook introduces Instant Personalization, starting with Microsoft Docs,Yelp, and Pandora.

June

• Facebook employees sell shares of the company on SecondMarket, a U.S.financial marketplace online, at a company valuation of $11.5 billion.

July


• Facebook introduces ‘‘Facebook Questions.’’

October

• The Social Network, a film about the beginnings of Facebook directed by DavidFincher is released. The film is met with widespread critical acclaim as well ascommercial success. However, Mark Zuckerberg says that the film is a largelyinaccurate account of what happened.

2011January

• Facebook receives $450 million investment from Goldman Sachs, $50 millionfrom Digital Sky Technologies, and $1 billion from Goldman’s overseas clients.


• President Barack Obama, in his 2011 State of the Union Address, calledAmerica ‘‘the nation of Edison and the Wright brothers’’ and ‘‘of Google andFacebook.’’

February

• Facebook becomes the largest online photo host. Facebook application andcontent aggregator Pixable estimates that Facebook will host 100 billion photosby summer 2011.

• Facebook adds new ‘‘civil union’’ option for gay partnerships.• Kleiner Perkins Caufield & Byers invest $38 million in Facebook.

March

• Mutual fund company T. Rowe Price invests $190.5 million in Facebook.• Yahoo! files a lawsuit against Facebook for infringing on ten of its patents

covering advertising, privacy controls and social networking.

May



August

• Facebook overtakes Orkut as top social networking site in Brazil.

September

• Facebook partners with Heroku for Facebook application development using theFacebook Platform.

• Facebook collaborates with Cartoon Network in launching the ‘‘Stop Bullying:Speak Up’’ social pledge application.


October

• Facebook launches iPad app.

December

• Facebook launches its new profile user interface, Facebook Timeline.

2012February

• Facebook files for an initial public offering (IPO) seeking to raise $5 billion.

March

• Facebook introduces sponsored stories.

April

• Facebook acquires picture sharing and social network, Instagram, for $1 billion,the largest acquisition to date.


May

• Facebook unveils organ donation initiative.• Facebook acquires ambient location app Glancee.• Facebook sets IPO price at $38 a share, giving the company a $104.2 billion

market value.• Facebook IPO raises $16 billion, making it the third largest in U.S. history,

trailing only Visa in March 2008 and General Motors in November 2010.• Facebook stock ends its first full week of trading at $31.91, a 16.5 % decline.• In a dozen of lawsuits, Facebook shareholders sue Facebook and its underwriters

for misleading private investors in the purchase of Facebook’s stock.

June

• Facebook acquires facial recognition company Face.com for between $55 and$100 million.


• Facebook announces real-time ad bidding Facebook Exchange.• Facebook tests Find Friends Nearby feature.• Facebook and its underwriters file a motion in New York to consolidate the

outstanding shareholder lawsuits against them.• Facebook has 955 million monthly active users, 81% of whom are outside the

U.S. and Canada.


About the Author

Newton Lee is CEO of Newton Lee Laboratories LLC, president of the Institutefor Education, Research, and Scholarships, and founding editor-in-chief of ACMComputers in Entertainment. Previously, he was a research scientist at BellLaboratories, senior producer and engineer at The Walt Disney Company, andresearch staff member at the Institute for Defense Analyses. He earned a B.S. andM.S. degree in Computer Science from Virginia Tech, and received an A.S. degreein Electrical Engineering and honorary doctorate from Vincennes University. He isthe co-author of Disney Stories: Getting to Digital.


219

Index

11960 U.S. Presidential Election, 1151984 National Security

Decision Directive, 31992 Los Angeles riots, 1781995 Data Protection Directive, 64

22008 U.S. Presidential Campaign, 1152011 Egyptian revolution, 1362011 f8 Conference, 72011 If Conference, 1652011 South by Southwest Conference, 1522011 State of the Union Address, 7, 1172012 Academy Awards, 732012 Ad Age Digital Conference, 922012 D: Dive Into Media Conference, 232012 Digital Life Design

Conference, 33, 64, 1502012 Hacker Cup competition, 162012 LeWeb London Conference, 292012 South by Southwest Conference, 24, 70,

130, 134, 1872012 TED Conference, 118, 171, 2062012 Worldwide Developers Conference, 55

33M, 1253rd I, The, 204

442, 207

5500 Startups accelerator program, 97, 166

AAbbottabad, 70Abraham-Lincoln-patented-Facebook

hoax, 105ACLU. See American Civil Liberties

UnionAcquisti, Alessandro, 29, 31ACTA. See Anti-Counterfeiting Trade

AgreementADAMS. See Anomaly Detection

at Multiple ScalesAdams, Douglas, 207Adams, Hillary, 24Adams, William, 24Ada Programming Support Environment, 3Adelman, Warren, 127Adopt a Hydrant, 118Advanced Research Projects

Agency Network, 201Advertising misinformation

and disinformation, 107Adware, 85Agile software development, 88A Google a Day, 207al-Assad, Asma, 124al-Sharif, Manal, 137Amazon, 64, 128Amazon prime, 23Amber alert GPS, 183AMBER alerts, 133Ambient awareness, 170Ambient social apps, 27, 171


221

A (cont.)America’s missing: broadcasting

emergency response, 183America’s next top model, 22American civil liberties union, 6, 50, 63, 139,

151, 163, 178American Idol, 22Am-I-pretty-or-ugly videos, 24, 174AML. See Anti-money launderingAnchorFree HotspotShield, 164Anderson, Emmy, 183Andreessen, Marc, 130Andreev, Andrey, 29Andrew Grove, 62Andrews, Lori B., 138, 150Android, 33, 49, 50Android market, 54, 56Anomaly detection at multiple scales, 6, 79Anonymizer’s anonymous surfing, 164Anonymizing software, 164Anonymous group, 159Anti-counterfeiting trade agreement, 132Anti-money laundering, 180Anti-virus software, 85, 160, 163AOL, 14, 23, 89, 98, 126, 132, 155API. See Application Programming InterfaceApple, 24, 31, 50, 51, 64, 87Apple store, 55, 56Application programming interface, 165Apprentice, The, 22APSE. See Ada Programming Support

EnvironmentArab Spring, 136Arab-Israeli conflict, 134Are you safe, 118Argus, 4, 202Argyll and Bute Council, 137Arnold, Thelma, 155Arsenal technical high school, 173Artificial intelligence, 3, 62, 80, 181, 188, 201Artificial neural network, 106Artist, The, 73ASCAP, 125Asia, 84Assange, Julian, 7, 202AT&T, 4, 51, 70, 132Athar, Sohaib, 70Atlanta, 118Atlantic, The, 104Augmented reality, 91Augmented-reality glasses, 170Australia, 77Auto-share, 26, 33, 93, 95Axon, Samuel, 186

BBack, Mitja, 149Back, Simone, 172Badoo, 29Baidu, 135Ballard, Nathan, 180Ballmer, Steve, 92Banjo, 27Bar, Christine, 136Barn av regnbuen, 137Barnum, P.T., 104Bartiromo, Maria, 33Basic research, 201Battle Pirates, 56Bauerlein, Mark, 21, 186Bayesian classifiers, 106BBC Audiobooks America, 74Beast, 200Beast With A Billion Eyes, The, 23Because-I-Am-a-Girl campaign, 91Bell laboratories, 4Bell, Emily, 120BellSouth, 51Benjamin, Regina, 172Bennett, William J., 104Berners-Lee, Tim, 4, 72Betty Boop, 187Biden, Joe, 106Bieber, Justin, 21, 23, 121Big brother, 22, 170, 188, 203–205Big data, 7, 62, 78, 79, 81, 107, 165, 170, 177,

188, 202, 205, 206Big data research and development initiative,

6, 78, 202Big friend, 205Bilal, Wafaa, 204Bin Laden, Osama, 70, 202Bing, 33–35BioSense, 79, 202Biosurveillance, 4, 202Black Box, 74BlackBerry, 50Blades, Joan, 134Blinder, Martin, 165Blockbuster, 25Blogger, 14, 161Bluhm, Julia, 108BMI, 125Boing Boing, 124, 128Boo, 149, 200Booker, Cory, 118Boston, 118Boston College, 211Boston University, 211

222 Index

Boyd, Danah, 19Boyd, Wes, 134Brady, Aaron, 56Brave New World, 205Brave New World Revisited, 205Brazil, 29Breivik, Anders Behring, 136Brin, Sergey, 35, 130Brown, Chris, 111, 153, 154Bruich, Sean, 95Brynjolfsson, Erik, 73Bubble Witch Saga, 56Bulwer-Lytton, Edward, 69Burn Note, 164Bush, George W., 176Business intelligence, 91Buzz Consent Decree, 89Bystander effect, 171

CCablevision, 132Cacioppo, John T., 171Çagri, Mahir, 22California’s online privacy protection act, 64Canada, 21, 61, 84, 135Carpenter, Christopher, 24Carrier IQ, 50, 88, 163Carr, Nicholas, 107Car-to-car technology, 182Car-to-infrastructure technology, 182Cartoon network, 173Cashmore, Pete, 29, 204Castle in the Sky, 71Causes, 133Cauz, Jorge, 69, 105CBS radio, 103CCTV. See Closed-Circuit TelevisionCDC. See Centers for Disease Control and

PreventionCelebrityfindr, 30Cell phone jammer, 53Centers for Disease Control and Prevention,

79, 202Central Intelligence Agency, 4Cerf, Vint, 126CERN. See European Organization for

Nuclear ResearchChairman Mao, 135Change.gov, 116Chan, Priscilla, 199Cheezburger, 127, 128Cheng, Jacqui, 154Cheng, Tiffiniy, 132

Chicago, 118Children of the rainbow, 137Children’s Online Privacy Protection Act, 19,

54China, 21, 32, 131, 135, 138Cho, Seung Hui, 175Chou, Dorothy, 135Christakis, Nicholas A., 171, 178CIA. See Central Intelligence AgencyCincinnati, 118Circle of 6, 177CISPA. See Cyber Intelligence Sharing and

Protection ActCitizen journalist, 70, 111Clark, Ryan Christopher, 175Clementi, Tyler, 172Clery Act, 177Clery, Jeanne, 177Clinton, Bill, 134Clooney, George, 73Closed-circuit television, 179, 201Cloud computing, 153Club Penguin, 19ClueBot NG, 106CNN, 104Cocoon, 164Code for America, 118Codependent relationships, 187Cognitive science, 4Cohen, Sacha Baron, 22Coleman, Amanda, 20College admissions officers, 151Colombo, Carol, 183Columbia University, 14Columbine High School, 169, 175Comcast, 132Community awareness, 180Conlon, Martina, 62ConnectU, 212–214Consumer Electronics Association, 36Consumer Privacy Bill of Rights, 63, 64Cookies, 19, 80, 88, 164Copeland, Dave, 28COPPA. See Children’s Online Privacy Pro-

tection ActCoppola, Francis Ford, 169, 188Corduroy, Tanya, 35Corey, Helen, 203Costa Rica, 105Costolo, Dick, 71, 73Counter terrorism, 3Craigslist, 128Creative Artists Agency, 108Credit freeze, 160

Index 223

C (cont.)Crime awareness, 178Crime Awareness and Campus

Security Act, 177Crime fighting, 184Crime prevention, 204Crowd-sourcing, 105, 106, 184Crowther, Simon, 171Cruiser’s dashboard camera, 183Crump, Catherine, 151Cruz, Carina, 108CV Dazzle, 32Cyber bullying, 173, 174Cyber Intelligence Sharing

and Protection Act, 132Cybersecurity, 126, 131Czech Republic, 135

DD’Aguiar, Frederick, 175Dalai Lama, 72Dallas, 118Dancing With the Stars, 22Darley, John M., 171DARPA. See Defense Advanced Research

Projects AgencyDartmouth College, 211Dash cams. See Car Dashboard CameraDASS. See Distress Alerting Satellite SystemData mining, 6, 62, 202Data Protection Authority, 83Data Use Policy, 33Data vault, 62, 164Data.gov, 117Davies, Simon, 87Davison, Paul, 29, 187Deep packet inspection, 135Deep thought, 207Defense Advanced Research Projects

Agency, 3, 4, 201Demand-side platform, 95Democracy, 138Deng, Wendi, 111Depue, Roger, 176DeRosa, Anthony, 94Descartes, René, 187Descendants, The, 73Dhillon, Mandeep S., 97DHS. See U.S. Department

of Homeland SecurityDHS National Operations Center, 185Diamandis, Peter, 206Diesel, 107

Diffusion of responsibility, 171Digg, 26Digital billboards, 91, 92, 170Digital footprint, 6, 152, 155, 165, 202Digital identities, 149, 151Digital Millennium Copyright Act, 126, 135Digital omnivores, 77, 78, 200Digital personalities, 149Digital photographs, 30Digital Sky Technologies, 214, 215Disconnect, 164DiscoverBPS, 118Disinformation, 104, 111, 124Disney, 4, 6, 19, 20, 23, 97, 106, 125, 170, 203Disneyland, 204Disney Social Media Moms Celebrations, 97Disney Stories: Getting to Digital, 106Distress Alerting Satellite System, 183Divvy-shot, 214DMCA. See Digital Millennium Copyright ActDNS. See Domain Name SystemDNS blocking, 127DNS filtering, 127DNSSEC, 126DoD. See U.S. Department of DefenseDodd, Chris, 127DOE. See U.S. Department of EnergyDolby laboratories, 125Domain name system, 126Do not track, 163Don’t be evil, 87Donate Life America, 133Donehue, Wesley, 138DoubleClick, 88Doublethink, 203Dougherty, Dale, 117Dow Chemical Company, The, 125Downey, Sarah A., 80DPA. See Data Protection AuthorityDraw Muhamad Day, 134Draw Something, 56Dreyfuss, Emily, 53DroidDream, 55DSP. See Demand-Side PlatformDugard, Jaycee, 170Dujardin, Jean, 73Dynamic mental models, 4

EE-Activism, 115Easter Egg Archive, The, 84Easter eggs, 84Eastwood, Clint, 72

224 Index

eBay, 14, 126, 132Eckhart, Trevor, 50, 88EcoFinder, 118E-commerce, 97Eco: Speed, 182ECPA. See Electronic Privacy Communica-

tions ActEdgeRank, 80, 95Edry, Ronny, 134Egan, Erin, 31, 152Egan, Jennifer, 74E-Government, 115E-Government Act, 117eHarmony, 187Ehmke, Rachel, 169, 173, 174Eldon, Eric, 28Electoral College, 137Electronic Arts, 125Electronic Freedom of Information Act

Amendments, 116Electronic Frontier Foundation, 31, 34Electronic paper, 170Electronic Privacy Communications Act, 139Electronic reading rooms, 116Emmett, Laura, 202Emotional breakdown, 30Enayati, Amanda, 20Encyclopedia Britannica, 69, 105Endangered language project, 70Endomondo, 26EnemyGraph, 21, 169Equifax, 160ESPN, 23Etzioni, Amitai, 201Europe, 84European Commission, 64European Founders Fund, 213European Organization for Nuclear Research,

4Eustace, Alan, 84Evidence Extraction and Link Discovery, 5Executive Office of the President, 3Exhaust data, 152, 154, 165Exhibitionism, 22, 23Experian, 160Expert systems, 4Eyeborg, 204

FFace.com, 29, 216Facebook, 6, 7, 14, 30, 34, 52, 54, 70, 72, 79,

93, 108, 111, 115, 117, 126, 132, 136,149, 151, 187, 199–202, 211

Facebook account, 161Facebook account verification, 110Facebook AMBER alerts, 184Facebook app, 162Facebook app center, 56Facebook audience growth award, 97Facebook authentication, 32Facebook ban, 134Facebook Beacon, 25, 95, 134, 214Facebook community pages, 215Facebook data team, 170Facebook data use policy, 80Facebook deactivation, 207Facebook exchange, 95Facebook find friends nearby, 28, 217Facebook for sex, 28Facebook friends, 15, 18, 31, 171, 172, 186Facebook friendships statistics, 132, 133Facebook instant personalization, 215Facebook IPO, 14, 15, 79, 95, 96, 119, 199Facebook likes per post award, 97Facebook nation, 7, 32, 117, 137–139, 170,

188Facebook open graph, 162Facebook organ donation initiative, 200, 216Facebook photos, 154Facebook platform, 213, 216Facebook privacy, 161Facebook privacy policies, 161Facebook privacy settings, 151, 162, 204Facebook public search, 162Facebook questions, 207, 215Facebook revolution, 201Facebook sponsored stories, 17, 94, 216Facebook stop bullying: speak up social

pledge app, 173Facebook suicide risk alert system, 172Facebook timeline, 14, 26, 216Facebook’s mission, 14, 132, 206Facebook’s stalking app, 28Facemash, 16, 21, 211Faces, 31Facial recognition, 6, 29–33, 91, 180, 181,

185, 201, 204Facialytics, 30Fandango, 25, 26, 89Fanning, Dakota, 107Farley, Frank, 111FBI. See Federal Bureau of InvestigationFCC. See U.S. Federal Communications

CommissionFDNS. See Fraud Detection and National

SecurityFear Factor, 22

Index 225

F (cont.)Federal bureau of investigation, 3, 163, 176Federal Trade Commission Act, 16, 33Felker, Kelli, 94Fincher, David, 215Find My Face, 31, 163Fitocracy, 166Fleming, David, 133Flickr, 54, 124, 128FNF. See Free Network FoundationFOIA. See Freedom of Information ActFoodspotting, 26Forbes, 105Ford motor company, 35, 94Foursquare, 26, 27, 52Fowler, James H., 171, 178France, 29Franklin, Benjamin, 204Fraud alert, 160Fraud Detection and National Security, 185Freedom of Information Act, 86, 116Frictionless sharing, 26, 78, 80, 162, 171Friend collectors, 14Friend effect, 34, 35, 95FriendFeed, 214Friendshake, 28Friends without borders, 132FTC. See US Federal Trade Commission

GGaiman, Neil, 74Galileo, 183Gallaga, Omar L., 15Gamefly, 25Gamestop, 94Gap, 94General motors, 94, 199, 216Generation C, 77, 78, 200Genoverse syndrome, 171Genovese, Catherine Susan (Kitty), 171, 180Geographic information systems, 184Georgetown University, 4Germany, 83, 135Gesture-control interfaces, 170Get-a-real-job hoax, 109GetGlue, 22Get-on-the-Shelf contest, 22Ghassan, Abu, 137Gibson, Faye, 23, 174Gibson, Naomi, 23, 174Giffords, Gabrielle, 111Gingrich, Newt, 108

Giovanni, Nikki, 175Girls-Around-Me mobile app, 28GIS. See Geographic Information SystemsGlancee, 27, 216Global payments, 159Global positioning system. See GPSGLONASS, 183Gmail, 34, 92Gmail ads, 92Go Daddy, 126Godfather Part II, The, 169, 170Godfather, The, 188Goldman Sachs, 215Google, 14, 64, 79, 117, 124, 126, 128, 132,

136, 188, 213Google Adwords, 95Google Alerts, 160, 164Google Bouncer, 55Google Censor, 135Google Chrome’s tagline, 177Google Earth, 85Google Flu Trends, 79Google Maps, 105, 161Google New Privacy Policy, 34Google notice-and-takedown process, 130Google plus Your World, 34Google Privacy, 161Google Privacy Policies, 34, 161Google Search Ads, 163Google Search Sabotage, 106Google SSL Search, 164Google Street View, 6, 83, 202Google Suicide Prevention, 172Google Talk, 161Google Transparency Report, 130, 135Google.org, 70Google’s Code of Conduct, 87Google’s Mission, 81Google’s Self-Driving Car, 170, 182Google+, 6, 31, 33, 72, 116, 201Gore, Al, 134Goulet, Lauren Sessions, 171Gov 2.0, 117, 118Government 2.0.See Gov 2.0Government censorship, 135, 137, 206GPS, 27, 50, 181, 183Graduated response antipiracy program, 132Graffiti, 177Grant, Sheila Lyall, 124Grassroots campaigns, 137Green, Shane, 165Greene, Bob, 53Greenfield, Patricia, 150

226 Index

Griffin, Thomas, 151Grifton, Morris, 176Grimes, Chelisa, 169, 173Grindr, 29

HHackathon, 16, 28Hagerman, Amber, 184Haiti, 184Hamlin, Kaliya, 165Hampton, Keith N., 171Harley-Davidson, 125Harris, Kamala, 64Harris, Malcolm, 139Harris, Vincent, 73Hartsell, Carol, 24Harvard Crimson, The, 16Harvard University, 14, 16, 211Harvey, Adam, 32Haseltine, Eric, 4, 202Hashtag, 72, 73Hawk, Tony, 179Health Data Initiative, 118Heldman, Caroline, 107Heroku, 216Hewlett-Packard, 64Hicok, Bob, 175Hidden camera, 179Higher education, 21Highlight, 27, 187Hilscher, Emily, 175Hirsch, Gil, 30Hitchhiker’s Guide to the Galaxy, The, 207Hjonnevag, Lili, 136Hockenson, Lauren, 162Hoffman, Reid, 152Holliday, George, 178Holy grail of advertising, 95, 97Home depot, 52HoneyBadger, 30Hong, James, 16Hong Kong, 135Honolulu, 119Hot or not, 16Huffington, Arianna, 115Hughes, Chris, 115Huh, Ben, 127Hulu, 23, 25, 26Humanity’s dashboard, 170Human-resource officers, 151Human USB, 170Huxley, Aldous, 205Hypermedia, 4

Ii2hub, 212IAO.See Information Awareness OfficeIBM, 73, 149ICANN, 126IDA. See Institute for Defense AnalysesIDC, 78, 95Identify theft prevention, 159Identity fraud, 159Identity provider, 32IdP. See Identity ProviderIE10, 163Imgur, 128India, 32Indianapolis, 71Information, 111Information awareness, 184Information awareness office, 5, 6, 79Information innovation office, 6, 79Ingram, Matthew, 124Insect robots, 170Instagram, 52, 96, 179Institute for defense analyses, 3Institute of Medicine, 118Intelius, 61International space station, 72Internet, 4, 6, 18, 22, 35, 117, 126, 205Internet activism, 132Internet Archive, The, 18Internet defense league, 132Internet freedom grants, 137Invisible children, 119, 122, 132iOS, 54IP addresses, 80, 126, 155iPads, 24, 50iPhone recording, 179iPhones, 25, 49, 50, 53, 87iPhoto, 31IRA. See Irish Republican ArmyIran, 105, 134Irish Republican Army, 203Íslendingabók, 188Issa, Darrell, 131Italy, 29iTunes, 24, 26, 87, 125iTV, 24

JJ.C. Penney, 52, 94Jackson, Michael, 72Japan, 77, 135Jiabao, Wen, 135Jobs, Steve, 4, 199

Index 227

J (cont.)Johnson, Clay, 78Jones, Christine N., 126JPMorgan Chase, 161

KKaine, Tim, 175Kamangar, Salar, 23Kaplan, Andreas, 170Kardashian, Kim, 72, 121Karp, David, 92Karpf, Josh, 96Kaufmann, Earl Kenneth, 174Keen, Andrew, 52, 123, 188Keesey, Ben, 122Kennedy, John F., 115Keselowski, Brad, 71Khalid, Kiran, 15Kickstarter, 125Kim, Jinhee, 97King, Rodney, 178Kissinger, Henry, 159Klein, Karen, 24Kleinberg, Jon, 15Kleiner Perkins Caufield & Byers, 215Klik, 31Knowledge graph, 80Kobo eBooks, 25Kony 2012, 119Kony‘ Joseph, 119Korea, 21Korean Airlines (KAL) Flight, 181–182Kosner, Anthony Wing, 201Kramer, John F., 3Kwink, 187

LLaHood, Ray, 36Language of internet communication, 21Las Vegas, 204Latané, Bibb, 171Law enforcement, 184LBE Privacy Guard, 164Leahy, Patrick, 124, 131Leavitt, Michael O., 176Lee, Newton, 103, 199Lee, Spike, 104Lee, Tom, 154Leech, John, 182Leibowitz, Jon, 20, 63, 163Leiser, Jordy, 98Lenhart, Amanda, 183

Leopold, Todd, 111Levi’s Jeans, 107Levine, Mark, 171Levine, Marne, 173Lewis, Andrew, 92Librescu, Liviu, 176Li Ka-Shing Foundation, 213Li, Ka-Shing, 213Lieb, Rebecca, 93LIM College, 94Limbaugh, Rush, 98Lincoln, Abraham, 104Lindquist, Timothy, 3LinkedIn, 126, 132, 201Location awareness, 181, 183Location services, 50, 87, 163Location tracking, 6, 50, 51, 87, 201Locke, Gary, 63, 98Locker Project, The, 164Lohmann, Fred von, 130Loneliness, 171, 186Lonelygirl15, 108, 111Long, Letitia, 202Lorenz, Abby, 177Los Angeles, 61Los Angeles Times, 73

MMachine learning, 3, 106Macintosh, 88MacManus, Richard, 35Mahaney, Mark, 78Manago, Adriana, 150Manes, Stephen, 65Marlow, Cameron, 171Martin, Trayvon, 104, 180, 181MasterCard, 79Match.com, 89, 187Mathaf: Arab Museum of Modern Art, 204Mayer, Jonathan, 88McArtney, Jack, 183McCain, John, 115McClain, David, 104McClain, Elaine, 104McCormack, Dermont, 117McDonald’s, 73McNally, Steve, 165McNealy, Scott, 13, 65Media innovation group, 88Mediati, Nick, 34Medium earth orbit search and rescue, 183Mehdizadeh, Soraya, 20Mehmanparast, Ramin, 105

228 Index

Memory hole, 203Menczer, Filippo, 108MEOSAR. See Medium Earth

Orbit Search and RescueMercedes-Benz, 35Merriam-Webster Dictionary, 89Mevio, 23Mexico, 29, 84Microblogs, 138Microsoft, 23, 64, 213Microsoft Docs, 215Microsoft’s Passport, 32Millburn High School, 18, 108Miller, Jon, 156Miller, Matthew, 50Miller, Paul, 15Milwaukee, 118Mind-controlled videogames, 170Minnewaska Area Middle School, 178Minority Report, 91, 169, 188Minsky, Marvin, 4Miramonte Elementary School, 176Misinformation, 104, 111Miso, 22Missing children, 181, 188Mission (4636), 184MIT, 211MIT Artificial Intelligence Lab, 4Miyazaki, Hayao, 71Monroe, Marilyn, 72Mooney, Andy, 97Moore, Terence, 70Morin, Dave, 53, 88Morris, Laura, 184Moskovitz, Dustin, 211Motion Picture Association

of America, 127MoveOn.org, 134Movies with friends, 26Mozilla, 124, 126, 128MPAA. See Motion Picture

Association of AmericaMSN, 14MSN censor, 135Mubarak, Hosni, 136Mueller, Robert, 163Mulpuru, Sucharita, 94Mundt, Marlon P., 20Murdoch, Rupert, 109My.BarackObama.com, 111MyBO. See My.BarackObama.comMyers, Steve, 70MySpace, 150, 212

NNanny-cam, 179Narcissism, 20, 24NASA. See National Aeronautics

and Space AdministrationNational Aeronautics

and Space Administration, 183National Agricultural Library, 4National Basketball Association, 125National Do Not Call Registry, 161National Football League, 125National Geospatial-Intelligence Agency, 6,

202National Instant Criminal Background Check

System, 175, 176National Institute of Child Health and Human

Development, 174National Institutes of Health, 6, 78National Reconnaissance Office, 4National Science Foundation, 6, 78National Security Agency, 3–5, 32, 51, 188National Sheriff’s Association, 180National Suicide Prevention Lifeline, 172National Transportation Safety Board, 36Natural language, 3Naval Research Laboratory, 4NBA. See National Basketball AssociationNeed-to-know, 7Need-to-provide, 7Need-to-share, 7Neighborhood watch, 180Neiman Marcus, 52Netflix, 23, 25, 78, 125Neumayr, Tom, 56NeverSeconds, 137Newman, Jared, 164News of the World, 61Newsom, Gavin, 154, 180Newspeak, 69, 203Newton-Small, Jay, 137New York City, 61, 91New York City Department of Health

and Mental Hygiene, 104New York Times, 89New Zealand, 21, 212NeXT, 4NeXTSTEP, 4NFL. See National Football LeagueNGA. See National Geospatial-Intelligence

AgencyNguyen, Thuy, 62NIH. See National Institutes of HealthNike, 26, 125

Index 229

N (cont.)Nike+, 166Nike+ GPS, 25Nilsen, Lillebjørn, 137Nineteen Eighty-Four, 69, 203–205Nintendo, 125Nixon, Richard, 111, 115Nixon, Steve, 4Nokia, 50, 170Nomophobia, 49Nordstrom, 94Northeastern University, 211NRL. See Naval Research LaboratoryNRO. See National Reconnaissance OfficeNSA. See National Security AgencyNSDD. See 1984 National Security Decision

DirectiveNSF. See National Science FoundationNTSB. See National Transportation Safety

BoardNuland, Victoria, 121

OO’Brien, Darby, 173O’Brien, Soledad, 132O’Rourke, James S., 105Obama, Barack, 7, 27, 72, 115, 117, 151, 181,

201, 215Obama, Michele, 72Obama’s online operation, 115Occupy Austin, 206Occupy democracy, 134Occupy movement, 134Occupy wall street, 139, 206Octazen solutions, 214ODNI. See Office of the Director of National

IntelligenceOffice of Science and Technology Policy, 78Office of the Director of National Intelligence,

4, 6Ohanian, Alexis, 118, 132Oil of the digital age, 62Oliver, Jamie, 137One Million Voices Against FARC, 132Onion, The, 26Online births, 155Online dating, 165, 186Online piracy, 127, 128, 131, 138Online Protection and Enforcement of Digital

Trade Act, 131Online Public Access Catalog, 4OPAC. See Online Public Access Catalog

OPEN. See Online Protection and Enforce-ment of Digital Trade

Open data initiatives, 117Orkut, 216Orwell, George, 69, 203–205Oscar Senti-Meter, 73Oslo, 136Oslo freedom forum, 137Ottawa, 61Overstock, 25Owen, Samantha Pia, 172

PPachter, Michael, 16Page, Larry, 34, 35, 109PageRank, 80Pahlka, Jennifer, 118Paiji, Sarah, 97Pakistan, 70, 134PAL. See Personalized Assistant that LearnsPalin, Sarah, 109Pandora, 26, 125, 215Pandora’s box, 188ParaSite, 127Parental awareness, 173, 174Park, Todd, 117Parker, Sean, 130, 133, 211Path, 53, 55, 88Patterson, Ryan, 28Payne, Ashley, 150Payne, Martha, 137Peer-to-peer social network, 206People Magazine, 89PepsiCo, 96Persian Gulf, 105Person of the YearPersonal, 206Personal analytics, 165–166Personal Data Ecosystem Consortium, 165Personalized assistant that learns, 201Personal locator beacons, 183Personally identifiable information, 152, 200Personal safety, 183Petrosky, Benjamin, 31Pfeiffer, Dan, 72Pfizer, 125Philip Morris, 125Photo Finder, 30Photo Tagger, 30Photo Tag Suggest, 30, 31Picasa, 31PII. See Personally Identifiable InformationPinterest, 25, 56, 128

230 Index

PIPA. See PROTECT IP ActPirates of the Caribbean, 97Pixar, 122Playdom, 19, 20PLBs. See Personal Locator BeaconsPlease Don’t Jump Day, 171Poindexter, John, 5Point of no return, 205PointRoll, 88Pokemon Yellow, 55Poland, 21, 135Polich, Adrienne, 95Politwoops, 154Pope Benedict XVI, 72Pose, 26Postman, Neil, 205PostSecret, 171Power users, 32Precogs, 169, 188Predictive technology, 188PrepperDating, 187Presley, Elvis, 72Prince, Phoebe, 173Printing press, 69, 107, 202Privacy (2.0), 152Privacy policy, 33, 34PrivacyScore, 164Privoxy, 164Promenade Temecula, 52Propagandas, 124Protalinski, Emil, 105PROTECT IP Act, 124Psychology, 4, 201Pushpin Mehina, 134Putorti, Jason, 133Pyykkonen, Martin, 93

QQin, Shi Huang, 69Quality assurance, 87, 88Quayle, Dan, 159QuickTime, 87

RRadio, 103, 115Radwanick, Sarah, 77Rainie, Lee, 172Ralph Lauren, 125Rancho Bernardo High School, 108Rapleaf, 26Ravi, Dharun, 172Reach generator, 94

Reagan, Ronald, 3, 5, 182Real Housewives of Beverly Hills, 22Reality television, 22Receiptrocity, 109Recording Industry Association of America,

125Red light cameras, 182, 201, 204Reddit, 124, 128Reding, Viviane, 64Reebok, 107, 125Reeg, Seth, 185Reich, Robert, 134Reporters without borders, 135Republic, 138Research in motion, 64Retina scanners, 170Revlon, 125Reyes, Ricardo, 36Rhapsody, 26RIAA. See Recording Industry Association of

AmericaRice, Condoleezza, 21Right to be forgotten, 64Rigley, Michael, 80Ring of Steel, 203Rissman, Jason, 70Rite Aid, 125Roberts, Julia, 107Roberts, Robin, 200Robotic driver legislation, 182Rodriguez, Clara Rivera, 70Rolex, 125Romney, Mitt, 109Roosevelt, Franklin D., 103RootMusic, 26Rose, Brent, 34Rose, Jessica Lee, 108Rosen, Jeffrey, 64Rosen, Larry D., 20Roximity, 35Roy, Lucinda, 175Rushfield, Richard, 108Rushkoff, Douglas, 206Russell, Dan, 207Russell, Jason, 122Russia, 131

SSacramento, 118Safari, 50, 87–89, 203SafeShepherd, 164SafetyWeb, 174Sandberg, Sheryl, 33, 95, 149, 150

Index 231

S (cont.)Sandia National Laboratories, 183San Diego Supercomputing Center, 32San Francisco, 61, 70, 118San Francisco Community Safety Camera

Program, 179, 180Santorum, Rick, 21, 106SAR. See Search and RescueSaudi Arabia, 137Savage, Dan, 106Saverin, Eduardo, 211SayNow, 136Scary Guy, The, 174SceneTap, 204Schmidt, Eric, 13, 33School bullying, 169, 173School safety, 175–176School shooting, 175Schulman, Kori, 27Schwarzenegger, Arnold, 153Scoble, Robert, 14, 200Seacrest, Ryan, 121SEAL Team Six, 70Search and rescue, 183Search engine optimization, 35Search engines, 33, 35, 126, 153Search for Extra Terrestrial Intelligence, 181Seattle, 70, 119Sebastian, Colin, 97SEC. See U.S. Securities and Exchange

CommissionSecondMarket, 215Secure sockets layer, 55, 164SeeClickFix app, 118Sekoff, Roy, 15Self-awareness, 186, 187SEO. See Search Engine OptimizationSESAC, 125SETI. See Search for Extra Terrestrial

IntelligenceSETI@home, 181Seventeen, 108Sexting, 174Shakira, 72Sherman, Cary H., 131, 138Short Pump Town Center, 52Simpson, John M., 64, 89Singapore, 77Singhal, Amit, 33, 80Singly, 165Siri, 201Six Flags, 203Skout, 29Smart, Elizabeth, 170

Smartphones, 49Smith, J.R., 155Smith, Lamar S., 125Smolan, Rick, 170Snapette, 97Snizek, William E., 177Social ads, 93–95, 98Social apps, 25, 26, 33, 56, 184Social Butterfly project, 213Social media, 138Social Network Constitution, 138Social Network, TheSocial search, 32–34, 204So.cl, 32Sohn, Gigi B., 125Soltani, Ashkan, 89Sonar, 27Sony, 125SOPA. See Stop Online Piracy ActSOPA/PIPA blackout, 124, 130, 138Sopo, Maxi, 185Sosa, Jason, 92Soul mates, 187Soundcloud, 26Soyuz, 72Spain, 29, 135Spears, Britney, 110Spectrum crunch, 49Spence, Rob, 204Spielberg, Steven, 91, 169, 188Spotify, 25, 26, 32, 56Spreading Santorum, 106, 107Springfield Gazette, 104Sprint, 51Spyware, 85SSL. See Secure Sockets LayerSt. Petersburg, 29St. Pierre, Nate, 104Standard & Poor’s 500 Index, 199Stanford University, 20, 211Stanford University’s Peace Innovation, 132Steger, Charles W., 176Stein, Gary, 151Steiner, Peter, 149Steinfeld, Hailee, 107Stollak, Jesse, 166Stop Online Piracy Act, 125Street Bump app, 118STS@home, 181Student awareness, 175Stydahar, Emma, 108Suicide prevention, 170Sultan, Aisha, 155Summer Olympics, 77

232 Index

Summers, Lawrence H., 199Sunlight Foundation, 154Super Bowl XLVI, 22, 71, 72Survivalist singles, 187Survivor, 22Sweeney, Latanya, 155Swimsuit Illustrated, 23Symantec Smartphone Honey Stick Project, 61Syria, 124Systrom, Kevin, 96

TT. Rowe Price, 215Target REDcard, 161Taylor, Bret, 14, 80Teen Vogue, 108Tel Aviv, 134TeleHash, 165Telephone bar, 29Television, 22, 115, 202, 205Terrorism, 3, 6, 177Terrorism information awareness, 5Tesla Model S, 36Tether, Tony, 5Text spam, 161Thampi, Arun, 53, 55Thiel, Peter, 21Thomas, Nick, 22Thompson, Clive, 171Thoughtcrime, 203Three degrees of influence, 186Threshold calculation, 106TIA. See Total Information AwarenessTien, Lee, 31Tiffany & Co., 125Times Square billboard, 91Time Warner, 125, 174Time Warner Cable, 132TLD. See Top-Level DomainT-Mobile, 51TMZ, 89Togetherville, 97Toner Mark C., 120ToonTown Online, 19Top-level domain, 127Tor, 164Toshiba, 125Total information awareness, 5–7, 79, 170,

182, 188, 199, 201, 202Touch-sensing furniture, 170Toy Story, 97Traffic safety, 181Transnational Facebook nation, 134

TransUnion, 160Triple O. See Obama’s Online OperationTrojan horse, 85True Friends verification, 19Trump, Donald, 22Truthy project, 108Tucker, Catherine, 96Tumblr, 14, 92, 128Turkle, Sherry, 186Turntable.fm, 26Twain, Mark, 200Tweetup, 72Twin flames, 187Twin souls, 187Twitter, 6, 14, 25, 34, 53, 70, 72, 108, 111,

115, 116, 126, 132, 136, 139, 188Twitter ban, 135Twitter Transparency Report, 135Twitter verified accounts, 110Twitter verified badge, 72Twitter’s mission, 71Twitterholics, 71Twitter’s find friends, 53

UU.K. Advertising Standards Authority, 107Ushahidi, 184U.S. Army Research Office, 4U.S. Chamber of Commerce, 125U.S. Citizenship and Immigration Services,

185U.S. Constitution, 138U.S. Department of Commerce, 64U.S. Department of Defense, 3, 79, 181U.S. Department of Energy, 6, 79U.S. Department of Health and Human Ser-

vices, 118U.S. Department of Homeland Security, 185U.S. Federal Communications Commission,

49, 51, 86, 104U.S. Federal Trade Commission, 16, 19, 51,

54, 159, 163U.S. Geological Survey, 6, 79U.S. House of Representatives, 5, 25, 125,

127, 131, 134U.S. Securities and Exchange Commission, 16U.S. Senate Committee on Armed Services, 5U.S. State Department, 137U.S.-EU Safe Harbor Framework, 17Underage drinking, 185United Kingdom, 77, 135United States, 77, 84, 135Upton, Kate, 23

Index 233

U (cont.)USA Today, 26USC Annenberg Innovation Lab, 73USCIS. See U.S. Citizenship and Immigration

Services

VVáclav Havel Prize for Creative Dissent, 137Vaidhyanathan, Siva, 81Valdes-Dapena, Peter, 182Vandalism detection algorithm, 106Verified apps, 17Verizon, 51, 132Vevo, 23, 26Viacom, 23, 125, 213Vibrant media, 88Vibrating tattoo alerts, 170Viddy, 26, 56Video Privacy Protection Act, 25Video surveillance, 176, 178–181, 203, 204Virginia Tech, 3, 4, 35, 109, 169, 175, 176Virginia Tech Magazine, 177Visa, 199, 216Visual Casino loss-reduction systems, 204Voodoo Carrier IQ Detector, 163Voss-Wittig, Huberta von, 124Votizen, 26, 133Voyeurism, 22, 23VPPA. See Video Privacy Protection ActVZ Navigator, 183

WWales, Jimmy, 127Walgreens, 52Walk of Fame, 179Wall Street Journal, 26Walmart, 22, 125Wargaming, 5War of the Worlds, The, 103Warren, Frank, 171Washington D.C., 61, 118Washington Post, 26, 104Watergate, 111Wayback machine, 18Web, 71, 115, 117Web activism. See Internet activismWeb-free speak-to-tweet service, 136Web history, 164Web proxies, 164Web’s Watergate, 111WebMD, 89

Weibo, 135Wei, Molly, 172Weisz, Rachel, 107Weiwei, Ai, 135Welles, Orson, 103, 104Wells, H.G., 103Werdegar, Maurice, 212White House ‘‘Apps Against Abuse’’ Tech-

nology Challenge, 177White House Office of Science and Technol-

ogy Policy, 78White House, The, 3, 27, 63, 72, 78, 127, 131,

177Whitehouse.gov, 116WikiLeaks, 7, 185, 202Wikipedia, 105, 124, 128, 215Wilder, Isaac, 206Windows 8, 163Winfrey, Oprah, 121Wion, Rick, 73Wired, 124, 128Wirehog, 212Women2Drive campaign, 137Woolsey, Jim, 159WordPress, 124, 128World Economic Forum, 78World Wrestling Entertainment, 125Worms, 85Wright, Lawrence, 6, 203WWE. See World Wrestling EntertainmentWyble, Charles, 206Wyden, Ron, 124, 131

XXerox, 125

YYahoo!, 14, 23, 126, 132, 215Yahoo! Answers, 207Yahoo! censor, 135Yahoo! News, 25, 26Yale University, 14Yellow Pages, 70, 89Yelp, 215Young, Darnell, 169, 173Young, Jim, 16YouTube, 6, 14, 23, 33, 70, 89, 108, 111, 115,

151, 161YouTube ban, 135YouTube content verification program, 130YouTube privacy complaint process, 164

234 Index

ZZDNet, 105Zerg rush, 85Zetsche, Dieter, 35Zhiwu, Chen, 138

Zhuangzi, 169, 187Zimmerman, George, 104Zuckerberg, Mark, 7, 14–16, 26, 80, 95, 119,

133, 186, 199, 202, 206Zynga, 126, 130

Index 235

Facebook Timeline

Documents

Transcript of Facebook Timeline