EXTENDED STAYS - ABC Global Services

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HOTEL NEWS & INFORMATION FOR TRAVEL PROFESSIONALS PREMIER An ABC Global Services Publication Winter 2016-2017 Extended Stay Accommodations Hotel Living Furnished Apartments Full-Service Apartments Corporate Rentals Premier Hotel Program Book ABC rate code Relocating Employees Temporary Assignments Comforts of Home Long Term Stays In-Suite Kitchens Family Vacations Unique Offerings Home Like Setting Staybridge Suites Homewood Suites Hyatt House Candlewood Suites Hawthorn Suites Home2 Suites MainStay Suites Churchill Living Comfort Travel Self-sufficient Affordable Family Spacious Economical IN THIS EDITION... THE GROWING DEMAND FOR EXTENDED STAYS LEARN ALL THE BENEFITS OF PREMIER PRIVILEGES NEW PREMIERE OPENINGS UNIQUELY ABC

Transcript of EXTENDED STAYS - ABC Global Services

ABCglobal servicesHOTEL NEWS & INFORMATION FOR TRAVEL PROFESSIONALS

PREMIERAn ABC Global Services Publication Winter 2016-2017

Extended Stay AccommodationsHotel Living

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THE GROWING DEMAND FOR

EXTENDED STAYSLEARN ALL THE BENEFITS OF

PREMIER PRIVILEGES

NEW

PREMIERE OPENINGS

UNIQUELY ABC

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Premier Newsletter is published and distributed courtesy of ABC Global Services, Inc.

Corporate Headquarters | ABC Global Services

6001 Broken Sound Pkwy NW, Suite 340Boca Raton, Florida 33487

561-300-6645 or 800-722-5179 (US/CA)[email protected] | www.ABCGlobalServices.com

Business Development Team | [email protected]

Premier Desk | [email protected]

Agent Support Desk | 800-858-0081 | [email protected]

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ezBOOby ABC global servicesK

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discover the differencebetween a hotel and a hyattYou’ll find distinctive design, extraordinary service, world-class amenities, award-winning cuisine and free Wi-Fi at every Hyatt worldwide.

Book ABC rate code using chain code HY.

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INTRODUCING NEW HOTEL OPENINGS AROUND THE GLOBE

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The Sheraton Miami AirportMiami, FL

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High-spending leisure guests and VIP business travelers often require an extra level of service

to hold their business. Fortunately, ABC Global Services has partnered with many of the top hotels around the world to help travel professionals satisfy their most demanding customers.

As part of its Premier Hotel Program, ABC works with more than 350 four- and five-star properties across the globe to offer Premier Privileges by ABC. When you book a participating Premier Privileges hotel for customers, they’ll be treated to special amenities that will make their stay efficient, memorable and satisfying. These amenities are accessible exclusively by booking with the ABC rate code, so as an ABC agent, you are uniquely positioned to offer these to your clients.

Here are a few of the amenities you will find with Premier Privileges:

COMPLIMENTARY WI-FI

While Wi-Fi access is free at many hotels today, guests at four- and five-star hotels frequently must pay for access or have some level of loyalty program status to avoid the fee. Premier Privileges erases that uncertainty, with Wi-Fi access included in the rate at all participating properties. Free Wi-Fi access is one of the top amenities requested by travelers, and having to pay for access often tops their list of pet peeves. That holds true for top-spending travelers, even though you might think a Wi-Fi fee would be a pittance to them. In a study from earlier this year conducted by Resonance Consultancy, two-thirds of the wealthiest travelers—those earning at least $400,000 per year—said

complimentary Wi-Fi was “very important” for their stay.

COMPLIMENTARY BREAKFAST

Like Wi-Fi, complimentary breakfast usually ranks near the top of travelers’ desired amenities. Having free breakfast helps corporate travelers cut costs for their companies, ensuring a bigger return on investment for their travel, and saves all travelers time of having to seek out a breakfast option in the morning. As a general trend, hotels have been revamping breakfast options to offer greater varieties and healthier options, so Premier Privileges will help your top travelers enjoy that trend.

WELCOME AMENITIES

Demanding travelers expect more and they are looking for something that makes them feel like a highly-valued guest. All hotels in the Premier Privileges program offer a special welcome amenity, this might include a welcome drink, local food specialties or high-end toiletries—to please these travelers from the moment they reach their room.

ROOM UPGRADES

It goes without saying that an upgraded room is an immediate satisfier for any traveler, but for younger travelers, it’s a particularly big win. A study by PricewaterhouseCoopers this year found that millennial travelers were more than twice as likely to use reward points than travelers in general to upgrade their room experience.

With Premier Privileges, some participating hotels offer travelers this option without requiring them to use their precious points.

EARLY CHECK-IN AND LATE CHECKOUT

Time is precious and schedules are tight for the VIP corporate traveler. Some hotels in Premier Privileges offer early check-in and late check-out, enabling those travelers to get to their room even when they arrive on an early flight or wish to keep their luggage in their room all day while they conduct business prior to a late afternoon or evening flight.

Access the Premier Privileges Program via your GDS using the “ABC” rate code for easy booking and fulfillment! Participating Premier Privileges’ properties are identified in the GDS under the ABC rate code with the identifier “ABC Premier Privileges.”

WE ENSURE YOUR GUEST IS RECOGNIZED!

Once you have confirmed the reservation, please advise the ABC Premier Desk via email at [email protected] and include a copy of the PNR. This procedure will ensure that your clients enjoy the special attention and benefits that you, as a valued partner of ABC Global Services, are entitled to. Upon check-in, your VIP travelers will re-ceive a special communication acknowledging your agency and advising them of the special amenities they will receive during their stay.

For a full look at participating hotels and available amenities, visit ABC’s Online Hotel Directory at www.ABCGlobalServices.com.

L E A R N A L L T H E B E N E F I T S O F

Exclusive Service and Special Amenities for Your Corporate VIP Clientele!

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The extended stay hotel segment is enjoying strong growth in development and demand as

corporate use remains strong and more travelers discover the segment. ABC Global Services is well-prepared to help its clients stay on top of this trend, offering access to more than 1,300 extended stay properties through the ABC Premier Hotel Program covering a wide range of brands and price points.

Unlike traditional hotel rooms, extended stay properties more closely mimic a home-like experience for travelers usually staying a week or longer. Rooms often are larger, suite setups with living spaces and kitchenettes. Services such as daily housekeeping are

Churchill Living

Homewood Suites by Hilton | Albany, NY

Staybridge Suites by IHG | Reno, NV

T H E G R O W I N G D E M A N D F O R

EXTENDED STAYS

for people needing a temporary space to stay during a home renovation or after disasters, for visiting relatives during holidays or for a family traveling on vacation that does not wanting to cram into a one-room hotel and eat out for dinner every night. Millennial travelers are also drawn to extended stay properties, attracted by the non-traditional atmosphere provided by the additional space and amenities that were previously only satisfied through an apartment rental.

Like standard hotels, the industry divides extended stay properties into tiers. These include upscale brands such as IHG’s Staybridge Suites, Hilton’s Homewood Suites and Hyatt’s Hyatt House brands. More moderately priced brands include IHG’s Candlewood Suites, Wyndham’s

modified to better fit with the long-term-stay traveler, and brands offer additional services such as grocery shopping for guests. You’re more likely to see a store selling microwaveable meals and living essentials rather than a fancy restaurant in the lobby. Rather than an elaborate pool bar, you’re more likely to find a relaxing patio area with a fire pit or barbecue pit free for guests to use.

Businesses needing to house relocating employees or those working away from home on long-term assignments traditionally have been the target audience for extended stay hotels, but the properties have been successful in attracting new types of customers as well. They are great options

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Hawthorn Suites by Wyndham | McAllen, TX Hyatt House by Hyatt | Austin, TX

Spacious Suites

Large Desk Space

Fully Equipped Kitchens

Free high-speed Internet

Free Laundry

Candlewood Cupboard®

Feel relaxed from the start.

©2016 InterContinental Hotels Group. All rights reserved. Most hotels are independently owned and/or operated. Kimpton® Hotels & Restaurants to be included at a future date.

For reservations, please use our access code: YO and book the ABC rate code.

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Hawthorn Suites, Hilton’s Home2 Suites and Choice’s MainStay Suites brands. There are other emerging brands that specialize in apartment accommodations, such as Churchill Living.

In the United States, extended stay hotels

entire portfolio to be either new or renovated within the next few years.

On the amenity side, Hawthorn Suites this year began a new in-room cooking program to help guests learn how to better prepare tasty meals in its property’s in-suite

have been boasting higher occupancies than standard hotels, according to hotel research firm STR. Last year, upper-tier extended stay hotels had a 71.2 percent occupancy rate, and

lower-tier extended stay hotels’ occupancy rate was 74.1 percent, STR senior vice president Jan Freitag reported. Overall U.S. hotel occupancy in 2015 was 65.6 percent.

Demand has been on the rise this year as well. The Highland Group, a research firm that specializes in extended stay hotels, reported that extended stay demand during the third quarter increased 5.5 percent year over year, and occupancy has held over 80 percent.

Extended stay brands are building up new supply to keep pace with this demand. More than 40,000 extended-stay hotel rooms were under construction in the United States as of this summer, the largest number seen in nearly two decades, according to The Highland Group.

Increasingly, although the extended stay concept remains less familiar to travelers outside of the United States, extended stay brands also have been branching out around the world, including Mexico, Canada, Europe, the Middle East and Africa.

Additionally, extended stay brands have been tweaking their designs and amenities to help build demand. Staybridge Suites, for example, this year launched a new design with modern amenities for its urban properties. Hilton has been redesigning Homewood Suites properties to make its public spaces more modern and expects its

kitchens. Candlewood Suites has developed a “lending locker” in which guests can borrow large appliances, fans and other items they would not be able to pack themselves.

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4,100 Hotels95 Countries

ABC Global Services already provides access to a world-class hotel program for its clients through its ABC Premier Hotel Program. It also, has been able

to leverage its strong, valuable partnerships in the hotel world to bring clients “Uniquely ABC” exclusive offers that give agents and travelers alike extra incentives to book through ABC.

More value, savings and incentives, only ABC can deliver

Take A Look At 2016 Uniquely ABC Offers

With Uniquely ABC, agents can access special amenities, high-value discounts and rewards simply by booking with the ABC rate code. These are special values agents won’t find anywhere else, providing savings and benefits for your clients, special offers and incentives for agencies and agents.

Fiesta Americana Hotels in MexicoApril 1- Sept 30, 2016

Current Offer: Valid through December 31, 2016Client Savings Exclusive

• 15% off Food & Beverage• Room Upgrade on availability

Plus More: • up to 10% off BAR

Agent Incentive• Grand Prize Drawing for a 3-Night Stay at

Fairmont Royal York Toronto• Plus $250 gift card.

Client Savings Exclusive• 15% off Food & Beverage

Plus More:• 10% Off BAR• Free Wi-Fi

Agent Incentive• Grand Prize drawing for a

3-Night All Inclusive Stay at Grand Fiesta Americana in Puerto Vallarta

La Quinta Inns & Suites March 1 – May 31

Agency PromotionTop 10 IATA agencies who booked LaQuinta room nights on the ABC rate code, during the period were awarded a Samsung HDTV.

Agency Winners: Direct Travel, Boulevard of Travel, YYZ Travel, TSI USA, Teplis Travel, Amtrav

Carlson Rezidor Hotel Group March 1 – May 31

Agent/Agency IncentiveLook to Book Points, cash and complimentary stays awarded to agents booking Carlson Rezidor Hotel Group properties from March 1 through May 31.

Grand Prize Winner: Donald Buynack, Options Travel Service

Client Savings Exclusive• 10% off Food & Beverage service at 13 of Marriott

International’s properties in New York City.

Omni Hotels & ResortsSept 1 – Nov 30, 2016

Client Savings Exclusive• 15% off Food & Beverage

at over 60 participating properties in North America

Agent Incentive• Win a 3 night stay at

any Omni property• Plus $250 gift card

from ABC

Stay tuned for more exciting “Uniquely ABC” offers coming in 2017

NH Hotels WorldwideJanuary 1 – March 31, 2017

Client Savings Exclusive• 10% off Food & Beverage

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Marriott Hotels of New York CityJuly 1 – Sept. 30, 2016

Winner: Carlos Alvarez, FROSCH Travel

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©2016 InterContinental Hotels Group. All rights reserved. Most hotels are independently owned and/or operated.

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