ERHA Offline Activation Proposal_Jan2022.pptx - Projects.co.id

OfflineActivation

Proposal

OverviewERHA has a well-known position in dermatology industry, for almost 22 years been

dedicated to help people with their skin health, with best of dermatologists,

innovative products, recent technology etc.

MAX & milo is proposing offline campaign activity, focusing with Hijabers &

Non Hijabers Community in East area.

To get attached with Hijabers & Non Hijabers Community based in

East area

To get more awareness, and transactions.

Increasing traffic in appointed clinics.

Objectives

OFFLINE ACTIVATION PROPOSAL

ACTIVATION AREA

1.ERHA Skin Palangkaraya

2.ERHA Skin Ambon


AMBONPALANGKARAYA

Target Hijabers & Non Hijaber Community

Young & Active / Millennials

Professionals / Entrepreneurs / Mompreneurs

01

80 participants per location

Each location :

• 3-day activation

• Per day will have 3 sessions

• Every session will occupied 10 participants

• Participant include local media coverage (max. 2

person per clinic)

02



The concept is to provide unique attraction at the clinic, with

Local Influencers who are well-known in each area, to give an

intimate share of their personal lifestyle - skin health and skin

routine.

The intimacy of healthy skin sharing session will be packaged

as the main element of this activation, followed by the clinic

tour.

#ERHARendezvous

ACTIVATION CONCEPT

What's on The Event

Rendezvous

Sharing Session with Hijaber

Influencer + Dermatologist

during High-Tea

Q&A

Rendezvous & Clinic Tour @ Session

MC : 1 Person

Speakers : 2-Person (Influencer & ERHA Rep)


Presenting services and

products of ERHA

ClosingClinic Tour

Group Photo

Goodybag Distribution

Rundown

Rendezvous & Clinic Tour

09:30 - 10:00 Re-registration

10:00 - 10:30 Rendezvous + High-Tea : Session Speakers Sharing Session

(Influencer & Dermatologist)

10:30 - 10:45 Clinic Tour + Instagram Quiz

10:45 - 11.00 Photoshoot, Closing


Session 1

10AM - 11AM

10 Participants

Session 2

1PM - 2PM

10 Participants

Session 3

4PM - 5PM

10 Participants

PALANGKARAYA

24 - 26

AMBON

3 - 5

General Timeline*

FEBRUARI


MARET

*tbc

2 WEEKS BEFORE THE EVENT 1 WEEK BEFORE THE EVENT 3 DAYS BEFORE THE EVENT

Timeline per Location

ONLINE & OFFLINE INVITATIONS

INFLUENCERS INVITEFOLLOWERS


DIGITAL PROMOTIONINVITATIONS CONFIRMATION (VIA WA)

ACTIVATION STARTS

LIVE-PROMOTION ON SOCIAL MEDIA

THE DAY

Talent SOW


MAIN TALENT (SPEAKER)-Speaker on sharing session-Promote pre & during the event (total min. 2x IG story)-Invite min. 5 friends or followers with similar target market with ERHA

ADDITIONAL TALENT (PROMOTE & INVITE)-Promote the event (total min. 1x IG story)-Invite min. 5 friends or followers with similar target market with ERHA

Proposed Talent - Palangkaraya


As Speaker*


*tbc


*tbc

For Promotion & Invitation*



*tbc

Proposed Talent - Ambon


As Speaker*


*tbc



*tbc

Promotion Strategy


ONLINE INVITATION & PROMOTION OFFLINE INVITATION & PROMOTION

• DIGITAL ADS• INFLUENCERS PROMOTION (Invite friends/followers with

similar target market with ERHA)

• SPREAD FLYERS TO STRATEGIC LOCATION• COMMUNITY INVITATION

CONFIRMATION VIA WA

List of Institute / Community*


AMBON PALANGKARAYA

• PKK Kota Ambon• BPMP dan KB Kota Ambon• Komunitas Muslim Masjid Raya Al Fatah• Universitas Darussalam• Universitas Iqra Buru• Universitas Pattimura• Universitas Kristen Indonesia Ambon• ITB Stikom Ambon• Sekolah Citra Kasih Ambon• Sekolah Lentera Harapan Ambon• Xaverius Ambon• Radio DMS• Duta FM• @exoticmalukutourism

• PKK Kota Palangkaraya• Badan Pemberdayaan Perempuan dan Keluarga

Bencana Kota Palangkaraya• Komunitas Muslim Masjid Raya Darussalam • Univeristas Palangkaraya• Universitas PGRI Palangkaraya• IAIN Palangkaraya• Universitas Muhammadiyah Palangkaraya• Bina Cita Utama School• Hasanka Boarding School• Al Ghazali Modern School Palangkaraya• Komunitas Pengusaha Muslim Indonesia -

Palangkaraya• Radio Stars • Radio Evella• @infoplk

*tbc

ThankYou

AddressGedung Pejaten Corner, South Jakarta

Instagramhttps://www.instagram.com/maxmilo.id/


ERHA Offline Activation Proposal_Jan2022.pptx - Projects.co.id

Documents

Transcript of ERHA Offline Activation Proposal_Jan2022.pptx - Projects.co.id