Enhancing the spirit of entrepreneurship: African labor migrants returning from Israel
Transcript of Enhancing the spirit of entrepreneurship: African labor migrants returning from Israel
Enhancing the spirit ofentrepreneurship: African labormigrants returning from Israel
Galia Sabary and Michal Pagisz,�yDepartment of African Studies, Tel Aviv University, Tel Aviv, 6997801, Israel; zDepartment of Sociology and
Anthropology, Bar Ilan University, Ramat Gan, 52900, Israel.�Corresponding author. Email: [email protected]
Abstract
Contemporary studies on return migration express a growing interest in the cultural
and social dimensions of its economic development. In this article we aim to extend
this interest by focusing on economic values returning migrants bring back with them
to their countries of origin, captured in what we call the ‘entrepreneurial spirit’. The
article is based on in-depth ethnographic fieldwork with Sub-Saharan African labor
migrants both in Israel and after their return to their country of origin. Utilizing a
Weberian perspective on the connection between values and economic action, we
illustrate that even though African migrants work in menial jobs in Israel and very few
acquire professional training, they come to utilize Israel as an informal space for the
enhancement of a ‘spirit of entrepreneurship’. This spirit contains three valuative trans-
formations: a transformation concerning time (including a valuing of the future over
the present); a transformation concerning individual action (replacing the primacy
of community with a focus on individual flourishing); and a transformation in social
relations (extending trust beyond friends and family to economic partners). These
transformations are in line with economic values underlying a capitalist economic
system. The expression of these value orientations acts as an important factor through
which African countries have become increasingly interlinked and influenced by neo-
liberal culture. Yet, as the testimonies of African labor migrants reveal, local social
structures reside side by side with this imported spirit of entrepreneurship. This
hybridity may lead to increased opportunities, but also to feelings of estrangement
and frustration.
Keywords: return migration, culture, values, capitalism, Sub-Saharan Africa, Israel
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1. Introduction
Israelis are excellent businessmen; they know how to make money. They knowhow to keep their money and spend it right . . . they don’t just brag and spendmoney like Africans . . . I know I learned this in Israel . . . when I came back andopened my business, I realized I’m doing things like an Israeli and not like aGhanaian. (Richard�, Kumasi, Ghana 2005)1
In 1987 Richard was one of the first Ghanaian labor migrants to Israel. Returning to
Ghana in 1999, he is now the owner of a building materials shop at the center of the city of
Kumasi and a building contractor. Although Richard came from a relatively high status
family, for many years he and his wife worked as cleaners in Israel. This is in keeping with
many other Sub-Saharan African labor migrants who came to Israel in this period. Due
to changing Israeli attitudes towards labor migration, together with his own increasing
yearnings to be with family left behind in Ghana, Richard returned to Ghana under his own
initiative.
Following his return to Ghana, Richard established a business enterprise with money
he and his wife had saved during their time in Israel. However, when asked about the way
his experience in Israel had contributed to his life in Ghana, he chose not to speak about the
financial aspect, even though this financial asset provided an important means for his
family’s readjustment to their country of origin. Instead he emphasized the value of social
and cultural assets he had gained in Israel. His work as a cleaner had supplied him with
much more than a fiscal profit. The interactions with his employers, who came from
relatively affluent strata in Israeli society, served as a training sphere in which he encoun-
tered and assimilated a new economic ethic which included a different (non-Ghanaian) set
of values and moral judgments regarding the use of money, time, self and others.
While most debates regarding return migration focus on economic, rather than cultural,
aspects of return (Levitt and Lamba-Nieves 2011), a growing number of studies have begun
to illustrate the importance of social and cultural elements that are carried back to the home
country. Out of these different ‘social remittances’ (Levitt 2001), we would like to focus on
one aspect that is relatively neglected—the remittance of economic values. While previous
studies uncover the place of acquired professional skills and social networks in the process
of return migration, the question of the remittance of economic values is rarely discussed.
Following Weber, we suggest that economic activity involves more than access to money
and technology, or skills and social connections. We see economic activity as a cultural
practice based on a set of values and a worldview that produces motivation for a certain kind
of action. Weber (2002[1930]) named this ‘Geist’, meaning mind or spirit. Drawing on this
notion, we name the set of economic values that are articulated by Sub-Saharan African
labor migrants who return from Israel the ‘spirit of entrepreneurship’. This spirit is part of
the modern, Western, capitalist attitude that emphasizes individual economic success and
the narrative of the self-made person. It is not based on professional skills or knowledge, but
instead is composed of economic values regarding time, individual action and social trust.
These values produce a set of motivations and practices (including, for example, long-term
planning, time management practices, expressions of creativity and individual responsi-
bility, and changed social relationships). We will argue that these aspects of an
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entrepreneurial identity constitute an important cultural remittance that returning
African migrants bring back to their home countries.
In this article we relate to the terms ‘Africans’ or ‘Israelis’ neither as ontological cate-
gories nor as structures that are analytically unified. When we refer to the ‘Israeli’ versus the
‘African’ or ‘Ghanaian’ economic spirit, we are using the terminology—and with it, the
generalizations—used by the returning African migrants themselves. These generalizations
are part of the experience of return, in which dichotomies and hybridities reside side by
side. By no means do we claim that all Israelis are endowed with a spirit of entrepreneurship
or that most Africans lack this spirit. These are ideal types generated by the returning
migrants in order to create order and make sense out of their experience of return.
In addition, the ideal type of the Israeli economic attitude is not superior to the Sub-
Saharan African one. Each has its merits depending on context and purposes. African
migrants, who are characterized by their search for economic success, find the Israeli eco-
nomic spirit useful for achieving their purposes, and thus tend to view it as superior.
In doing this, they often ignore the negative edge to the Israeli economic attitude.2 As
this article shows, the adoption of the entrepreneurial spirit and its implementation in
Africa may lead to financial success, but it can also lead to feelings of frustration and
estrangement.
2. Returned labor migrants and the cultural aspects
of economic activity
A review of previous studies on labor migrants’ return to their lands of origin reveals that
the majority define economic processes in a narrow sense, focusing on their financial
contribution to the growth and development processes in these countries (Levitt and
Lamba-Nieves 2011). For example, the new economics of labor migration (NELM)
model views labor migration as a response to market failures in the country of origin
(Stark 1991), limiting the motivation of labor migrants to that of fiscal earnings and
savings. As Constant and Massey (2002) write, under this model, people seek to migrate
abroad for limited periods of paid labor, either to remit earnings or to accumulate savings
in anticipation of an eventual return home. In many studies on return migration, this
motivational issue is carried across to define the parameters of what it is that return
migrants gain from their new contexts. The issues studied thus center around the money
sent back home, or the money they bring with them on their return (exploring, for instance,
whether this money is used for entrepreneurship, or the way it affects macro- and micro-
economic processes that take place in the country of origin). In the African context, aca-
demic studies mostly point out that money African labor migrants send back home is not
used for entrepreneurial purposes and that their contribution to the development of
macroeconomic processes in Africa is therefore subsidiary (see Adler 1985; Hermele
1997; Massey et al. 1998; Adepoju 1998). More recent studies have shown that some of
those who have returned with great sums of money, or with particular professional train-
ing, or who have returned to construct new businesses (even with meager savings), have
exerted some influence on micro- and macroeconomic processes (Ammassari and Black
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2001; Black 2004; Black, King and Tiemko 2003; McCormick and Wahba 2001; Gubert and
Nordman 2008).
We argue that the emphasis on the financial contribution of migrants to their home
countries, or on their motivation to increase their savings while working in low status jobs,
fails to explain the main value that African migrants report to have acquired during their
time in Israel. This value is not fiscal but cultural. We thus join the recent effort in migra-
tion studies to counter the emphasis on financial profit and ‘bring culture back into
migration debates’ (Levitt and Lamba-Nieves 2011: 2).
Recent studies on return migration to Africa recognize the neglect of attention toward
social variables and attempt to integrate social capital into the analysis of the return mi-
grant’s entrepreneurial activity. Black and Castaldo, for example, claim that for migrants
who returned to Ghana and Cote d’Ivoire, ‘networks, contacts and wider experiences that
migrants gain abroad may be as important, or even more important than money’ (2009:
56). Ruben, Van Houte and Davids suggest that the process of return migration consists of
a number of parallel processes: economic relocation (i.e. the availability of material to
provide for stable living); social relocation (i.e. knowledge and access to social networks);
and, eventually, psychological-social relocation which helps to build up an individual’s
identity and their feeling of security and belonging (Ruben, Van Houte and Davids 2009;
Davids and Van Houte 2008). Still, even though some studies speak to the circulation of a
‘neoliberal’ cluster of ideas and norms, they do not look specifically at questions of eco-
nomic values and ethics. This neglect may be due in part to a fear of replicating somewhat
stereotypical oppositions between a traditional economic spirit that is seen to characterize
the third world and a capitalist spirit that is seen to characterize the first world. While we
agree that such stereotypes are problematic, we cannot ignore the fact that these oppos-
itions and dichotomies are a central part of the experiences reported by returning African
labor migrants. Thus, when we speak of transformations in economic attitudes and values
we are basing our analysis on the terminology and self-reporting of African returnees.
According to Weber (1968), economy is much more than a material structure—every
economic process includes ideational structures that involve certain values. While Weber
acknowledged the importance of materiality, he emphasized worldviews and beliefs which
act like ‘switchmen on a railway track’, pushing action in general, and economic action in
particular, directionally along certain tracks (1946: 280). In Weber’s example (2002
[1930]), modern, Western economic processes cannot be fully understood without under-
standing the spirit of capitalism. This spirit is composed of a set of values and beliefs,
an ethic, which serves as the essence of capitalist economic actions.
We define the entrepreneurial spirit as a set of values and moral judgments which African
labor migrants report to have acquired in Israel, a spirit which they attempt to utilize in
order to become business entrepreneurs in their home country. This spirit has resonance
with Weber’s capitalist spirit but is not identical to it. In opposition to neo-Weberian
approaches we do not regard the spirit of entrepreneurship as leading to one ‘common
end-state’ (i.e. a capitalist system or a neoliberal state) (Long 1977: 69). Instead, by choos-
ing a local ethnography, we seek to demonstrate how specific values that are at the base
of a ‘way of doing business’ in Israel are selectively adopted by Africans. In addition,
by following the attempts of Africans to utilize some of these values in their home countries
without adopting the whole package of neoliberal, capitalist culture, we uncover the
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complexity and hybridity in which local African values at times coexist with, and conflict
with, the importation of the Israeli economic spirit.
3. Context: Israel and Sub-Saharan Africa—oppositions
and resonances
In many parts of Africa, capitalist ways of thinking and acting have already been in place for
some time, alongside local cultures and modalities of thought and action. The strong
dichotomy that Richard and other migrants portray between the ‘Ghanaian’ (or for that
matter any other Sub-Saharan African country of origin) economic attitude and the ‘Israeli’
one hides an important affinity in perspectives and aspirations between Israelis and
Africans. For example, already in the 1960s Hart (1975) observed how local Ghanaians,
who had never left Ghana, aspired to become entrepreneurs and escape poverty. All Sub-
Saharan Africans who opted to migrate to Israel (whether from Ghana or elsewhere) were
already motivated to make a profit, thereby improving their economic situation. They were
therefore a self-selected group based on their initial entrepreneurial motivations and
aspirations.
At the same time, studies show that Israelis are characterized by a spirit of entrepreneur-
ship. This spirit is based on individual, rather than collective, efforts. It is in line with the
Western, modern, neoliberal culture which has been growing in Israeli society over the last
30 years. In relation to population size, Israel produces more start-up companies than any
other capitalist nation (Senor and Singer 2009). The Economist (Wooldridge 2010) notes
that Israel now has more high-tech start-ups, and a larger venture capital industry per
capita, than any other country in the world. Opening a business and becoming ‘independ-
ent’ has become a central Israeli dream. Because of this alignment of aspiration, African
labor migrants, who frequently dream about opening a small business in their home coun-
try, find Israel to be a perfect arena for entrepreneurial training.
The first large wave of Sub-Saharan Africans to enter Israel as workers arrived in the
beginning of the 1990s.3 Choosing Israel was a new phenomenon, which can be explained
in part by both the growing restrictions imposed by European countries on African mi-
gration and the fact that Israel, for the first time in its history, recruited international
migrant laborers. Once the borders were seen to be open, further undocumented laborers
started to find a way to enter, Africans included. Most Sub-Saharan Africans entered Israel
on pilgrimage or tourist visas and then overstayed their permitted time. There are no
official figures for the number of illegal African labor migrants living in Israel by the end
of the 1990s, but informal figures put the number between 10,000 and 14,000.4 Due to mas-
sive deportation, this figure dropped to between 2,000 and 4,000 by 2004.5 The majority
came from Nigeria and Ghana, with smaller numbers from almost all other Sub-Saharan
African countries. Their ages ranged from 25 to 35. Many came from urban and semi-urban
areas, and a large percentage had completed at least 10 years of schooling (Kemp et. al. 2000;
Sabar 2004).
In Israel, most Africans were employed in menial cleaning jobs. Some worked in light
industry, small construction companies, or gardening. A few started their own businesses,
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usually to meet the needs of other migrant workers. Our data suggests that most African
labor migrants who left Israel, either voluntarily or by force, returned to their former
geographic locations. Most of the returned migrants interviewed in this study were self-
employed in Africa at the time of interview, in various business ventures that they had
established using the capital and skills they acquired while in Israel.6
There is an apparent paradox in that African migrants, most of whom were Protestants,
came to Israel to work under Jewish employers in order to learn how to ‘do business’. After
all, according to Weber, it was the Protestants who introduced capitalist values to the
world, which are a part of the entrepreneurial spirit. Most of the Ghanaian labor migrants
followed one of the very many African Pentecostal versions of Protestantism. Although it is
beyond the scope of this article to go into a detailed analysis of African Pentecostalism, it
should be noted that many Pentecostal movements embody a unique melange of modern
and pre-modern traditions (Meyer 2007). The religious background of African labor mi-
grants both pushes them toward entrepreneurship and personal development, while sim-
ultaneously tying them to traditional values that place the interest of the community before
that of the individual (Sabar 2010).
4. Methods
The findings presented here draw on earlier research on Sub-Saharan African labor mi-
grants in Israel from 1996�2005, and a more recent ethnographic study in Africa among
returning labor migrants conducted in 2007�8 and in 2012. A substantial part of the
research was done in Ghana, including 50 in-depth interviews as well as hundreds of
hours of participant observation. In addition, 21 in-depth interviews were conducted
during two short field trips to Kenya as well as 16 telephone interviews with immigrants
who had returned to Nigeria. All interviews were conducted in English. All interviewees
were asked similar questions based around two major foci: a retrospective look at life
experiences they had accumulated as labor migrants in Israel, and an examination of
their homecoming process.
From the time research on African migrants began in Israel in 1997, qualitative meth-
odologies were adopted. This has led to the establishment of profound personal long-term
relations between researchers (ourselves included) and many of the subjects from these
earlier studies. Once Africans started to move back home and research agendas were
broadened to include issues related to the complex realities and worldviews of return
migration, those return migrants involved in the earlier studies were the first to be ap-
proached. Hence, instead of a random sample, the first informants were selected on the
basis of personal contacts. Through them a snowball process emerged whereby interviewees
recommended the participation of further individuals in their community. Within our
sample, the financial success of the returning migrants was highly varied, from people who
became extremely wealthy on their return to those who failed financially. The fact that the
fieldwork was conducted in their home country with the researcher present as the Visiting
Other seems to have enabled interviewees to reflect freely on their lives as undocumented
migrant laborers in Israel as well as minimize their need to justify their worldviews and
actions.
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Our small-scale samples that are inherently embedded in the qualitative research were
partly controlled by triangulations involving ethnographic interviews and long-term ob-
servations (Heyle 2001). The data itself was analyzed using an interpretive approach and
critical discourse analysis methods to develop emergent categories for interpretation
(Lieblich et al. 1998). When analyzing the data we found that the themes of moral trans-
formation regarding the use of time, the importance of individual action, and form of social
relations appeared in every interview. Each empirical example that appears in the article
documents a type of response that was also found within the data of other subjects and
is thus illustrative of the spectrum of responses collected in the study.
5. Enhancing the spirit of entrepreneurship
Analysis of interviews conducted in the study revealed that African labor migrants speak of
their life in Israel as a training period in which they observed and absorbed local economic
(entrepreneurial) values. This finding was evident despite two important factors that would
seem to work against it. First, only a minority of the labor migrants learnt a new profes-
sional skill in Israel. The large majority spent their years working from morning to evening
as cleaners in private homes, hotels or restaurants; work which they considered to be
humiliating and degrading. Second, the majority of labor migrants were either deported
from Israel, or left of their own will when under the threat of deportation, and thus were not
able to accumulate the full sum of money they were planning to save during their time in
Israel. For many migrants, these two factors transformed a significant part of their stay
in Israel into a negative experience, with many expressing negative feelings towards the
Israeli government and Israeli society. Yet, even under these tough conditions, these labor
migrants still identified one important positive effect of their stay in Israel; namely, their
encounter with the entrepreneurial spirit.
In what follows we explore this entrepreneurial spirit through three analytic categories:
first, of the moral dimension of time, which includes the economic valuing of time and a
valuing of the future over the present; second, a shift in the moral value associated with
individual action, in which a moral code based on the primacy of community shifts toward
one centered around the individual (with an increased emphasis on individual responsi-
bility and personal success); and third, a transformation in social relations, in which trust
begins to extend beyond friends and family, a transformation that might be considered
necessary for a capitalist economic system to succeed. In each category we introduce
representative examples that were found in our data.
5.1. The moral dimension of time
In the past, several researchers have contrasted the Western linear conception of time
with African cyclic conceptions (Mbiti 1970; Mawere 2011). However as increasingly
larger parts of the continent were exposed to Western notions of time, these two concep-
tions of time have come to simultaneously coexist, often merging one with the other
(Oke 2005). The spirit of entrepreneurship, as presented in sub-Saharan African migrants’
testimonies, is based on a linear understanding of temporality. Entrepreneurial time
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embodies moral judgments regarding such elements as time management, work ethics
versus leisure time, and the value of the future in relation to the present.
Many of our interviewees reported that the idea that ‘time is money’ is a lesson they had
learned in Israel. Richard (who we introduced earlier in this article) learned this concept
while being subjected to what some may call inhuman conditions of time control when
working as a cleaner in a hotel:
I have started to change already in Israel while I was working in the hotel . . . Theyhad this clock; every morning when I came to work I had to tick it and even if I took ashort break, I had to tick it again. Everything was precise, time was measured. At theend of the month they used to calculate my breaks and if I took too many of them—they took some money off my salary. Very quickly I learned these issues of time-. . . [laughs] I truly understood what it means when people say: time is money.(Richard, Kumasi, Ghana 2005)
The interviewees tended to contrast this with African conceptions of time that were
presented as oriented toward the present. Take, for example, Elizabeth�, a 28-year-old
Kenyan who lived in Israel for six years and worked as a babysitter for a wealthy Israeli
family:
I remember that one day my boss was looking at a book about Thailand and talkingwith her friend about her trip there . . . . I was worried because I thought that she isgoing soon and I will not have a job so I asked her when she is going . . . . She said sheis going after eight months . . . . I started to smile . . . she asked me why I was smilingand I said to her: I never think so far . . . I never heard about people who are planninga trip like that . . . you want, you get money you go. Today, when I have my ownbusiness I know that things should be done in a different way. (Elizabeth, Nairobi,Kenya 2007)
A second example is given by Emilia�, a 41-year-old Ghanaian woman who lived in Israel
for nine years and worked as a house cleaner in the private sector:
You are really very, very different. You plan and save. I can explain: one lady I used towork for told me that every day, every day, she puts little money aside because herson has a big celebration . . . I think he was about 12 years old. I asked her, when is thecelebration? And she said: next year . . . I asked her, why did she start to save now?And she told me that if she will not save, she will need a loan and she will havedebts. . . . I asked her why she was not asking her family to give her money, to give itright before the big celebration? . . . She said she does not want to take money fromother people, because when you do so, you always have to pay back . . . I still re-member that I thought to myself—this woman is strange, what she is doing is notgood, but then I spoke about it with Edu and now I think this is a very good way. It isbetter than what we do . . . it is better than our way . . . (Emilia, Kumasi, Ghana 2005)
After returning to Ghana, Emilia and her husband Edu� attempted to implement this
new economic spirit in regard to their own future. Whereas Ghanaian society in general
(and return migrant families in particular) regard building a house to be their first priority,
often one that reflects their success (Black, King and Tiemoko 2003), Emilia and Edu
decided to go against the grain. They rented a house and invested their savings in opening
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a business. In the interview, Edu moralized that people should think about their economic
future rather than their current social status. He emphasized the importance of restraining
certain desires, such as having a house, a car or golden jewelry, in favor of future economic
success: ‘Many people think that building a house is the most important project . . . As you
see, we thought in a different way: first to start a business, then a house.’
This entrepreneurial orientation toward time also places higher moral value on work
time rather than leisure time. According to Israel’s Central Bureau of Statistics, Israelis
spend an increasing amount of time at work, while leisure time is constantly decreasing.
This fact did not escape African labor migrants. Harriet, who returned to Ghana and began
a musical career that grew out of singing in Israeli churches, judges the way she used to
spend leisure time with friends:
[B]efore I went to Israel I used to sit with my friend and talk and talk . . . . Long hoursof just talking and talking . . . . We never thought of time. . . . Today I’m different . . . Ihave my goals and I think how to achieve them . . . I ask myself, how will mybusiness be in several years? . . . What shall we do in the future? I try to work accord-ingly with a clear time line. This is very important for us. (Harriet, Kumasi,Ghana 2005)
Likewise, Moris�, who used the money he saved in Israel to open a shop, expressed
a strong ethical stand toward the ‘leisure time’ bosses enjoy at the expense of their
workers:
[in Israel] . . . you work people [hard] but you also work yourself. My bossalways worked with me . . . here the boss will just sit and drink tea the wholeday, but you are not like that . . . today I run my business myself. I work hard.I don’t go away and leave the job to some little boy to do. (Moris, Kumasi,Ghana 2005)
If time is valued as money, then leisure activities now seem wasteful. Yet while this
immersion in work may be productive for advancing one’s business, such an attitude
can have a negative impact on social and familial relations that are bolstered by spending
time together. While such an impact may be difficult to measure, we will return to this
point in the last section of this article.
5.2. Individual action
The contemporary version of Israeli entrepreneurship is built on the ideal of the self-
made person and this is rarely a communal project, though it can involve collaboration.
This is an important characteristic of the entrepreneurial spirit described by African mi-
grants who frequently expressed their belief that their future is dependent on their actions
alone.7 As one interviewee stated: ‘I, myself, don’t trust anybody in my family to take care
of me in the future. I don’t want to trust my kids or other relatives of mine. I know what
to do to ensure my future.’ They expressed a strong moral belief in independence that
is accompanied by a desire for certain degrees of freedom from ties binding them to
extended family and community.
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This emphasis on independence and individual responsibility was revealed in discus-
sions regarding the impact of the forced deportation from Israel. Though many migrants
expressed a negative view of Israeli policy, they still chose to blame individuals and not
the social system for their situation. This is amply revealed in Edu’s words:
If you work in Israel for three years, you can save enough money to build somethingsmall when you go back . . . so in many cases the failure is not deportation but lack ofplanning. . . . All those who did not go to church, did not go to parties . . . just savedand saved all the time . . . they could make a lot of money in three years . . . (Edu,Kumasi, Ghana 2005)
Edu ignores the social conditions that may have led to the economic failure of the
migrants, and instead chose the neoliberal narrative of great personal responsibility.
In his mind, the problem was not one of government deportations, but of people’s failure
to plan ahead.
The ideal of individual action goes hand in hand with a relatively anti-traditional and
anti-communitarian approach. Naana, who cleaned households that belonged to the Israeli
upper class, expressed this change in his worldview:
I learned to look at people in a different way. . . . Before, I used to check what kind ofcar this man is driving or what kind of clothes they buy. . . . In Israel, I worked forpeople who made millions of dollars in high-tech, and you could not know bylooking at them that they were so rich. . . . They invested their money in thingsyou can’t show off with, you can’t show them to the people out there. . . . Theirdaughter, for example, went to a university in Paris because they said it is the bestplace for her to study . . . things like this. . . . They invested their money in things thathave real value . . . not in things that come and go, like we do. (Naana, Cape Coast,Ghana 2005)
Like many other migrants, Naana criticizes the traditional value of expressing one’s social
status through public displays of wealth. In so doing, he diminishes the importance of
communally sanctioned judgments. Naana seems to ignore the fact that studying in Paris
may also be a status-oriented strategy. What Naana counts as a valuable possession changes
from something that can be displayed publicly to an investment in education and the
development of the individual.
The shift toward individual action that values personal responsibility and personal
success is accompanied by ideals such as self-actualization and achieving the capacity to
realize high aspirations. In this way, business entrepreneurship is distinct from what
Hechavarria and Reynolds (2009) called necessity entrepreneurship. Bijaoui (unpub-
lished) notes the majority of small businesses in developing countries are necessity-
driven (see also Frese and de Kruif 2000), however, the spirit of business entrepreneur-
ship is one in which the goal is not just to make money to survive, but to reinvest in
the business in order to fulfill one’s dreams, one’s highest aspirations. This kind of
entrepreneurship is growing in Africa. As Bijaoui (unpublished) shows, one of the main
places through which this spirit is promoted is in the new training centers for entre-
preneurship which are opening across Africa. We would like to suggest that cultural
remittance from nations such as Israel is another source for the dissemination of this
spirit.
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David�, who opened a small shop for electronic supplies in the heart of Kumasi market,
describes the importance of aspiring beyond basic needs when conducting his business:
I come from a rather rich family in Ghana . . . but I decided to go to Israel to learn theway you people live. . . . It was hard. I had to clean houses . . . but I managed to save alot and to change the way I think about the world . . . look at our store for example, itis just like those on Allenby Street [a major shopping street in Tel Aviv]. It does notlook like all these stores around us. Every month I call my friends in Israel and we talkabout life, about things that are happening. Every time I talk to them, I get new ideas;I learn new things . . . some of them might even do business with me . . . They help medream high. (David, Kumasi, Ghana 2005)
The money David saved was only one of the things he brought back from Israel. The stores
around David’s shop were small, unorganized and had a mixture of products with no
specialization. In contrast, David’s shop specializes in small electronic supplies, and the
products are displayed in an organized, marketable fashion. His stay in Israel not only
taught him new ways of marketing and doing business, but also gave him the courage to
stand out and be different from the merchants around him.
David’s testimony is a clear example of the well documented importance of social capital
and the role international networks play in successful entrepreneurship. Importantly, his
testimony discloses a further factor social capital contributes that is rarely discussed,
namely, the unique role social networks play in helping return migrants maintain high
entrepreneurial aspirations. Monthly calls to his Israeli colleagues enable him to continue
to ‘dream high’ and aspire to yet greater economic success.
Isabel�, David’s wife, opened a lingerie shop on the outskirts of Kumasi town. Her shop
was probably one of the first to publicly display lingerie in a rather provocative manner. Her
marketing strategies are based on knowledge she acquired from Israeli friends:
When I opened this shop, people looked at me with a bad look, but I did notcare . . . I’m a good person, a good Christian. This is not cheap. This is somethingwe women need and I display it in a way that makes people want to comehere. . . . This is called marketing . . . you see, I learned from you people and I keeplearning all the time because I still have friends outside of Ghana . . . (Isabel, Kumasi,Ghana 2005)
Isabel’s stay in Israel provided her with both the motivation to bring in bold new ideas and
the imagination and daring to act anticonservatively. When Isabel speaks of her shop it is
clear that she is proud of her difference and individuality. She resists conservative criticism
and introduces new creative approaches to women’s lingerie that serve her marketing goals.
As such, she is not only promoting her own business, but also serving as a cultural agent,
promoting values that are part of the neoliberal approach to women’s bodies.
Although David and Isabel’s businesses were first approached with hesitation, with time
their shops had become a success. During our visits to the shops we noticed a considerable
number of customers that was distinctly higher when compared to shops around. Even
though the products David sold could be found in many different shops around, the
specialization of his shop and his marketing strategies, including neat display, attracted
the locals. In fact, in a return field trip conducted in 2012 we learned that David and Isabel
are now counted amongst the wealthiest millionaires in the region. Today, in addition to
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small electronic supplies and lingerie, they have moved to the importation of vehicles and
construction materials from China, not only to Ghana but also to other countries in the
region, including Nigeria and Benin.
5.3. Transforming social relations—the value of economic trust
Capitalist society is based on a system of trust without which it would be difficult
to advance long-term economic activity. Trust is a moral evaluation of another person
as someone who will fulfill an agreement or a promise. The adoption of an entrepreneurial
spirit requires that this trust extend beyond friends and family to people of whom one
has relatively little knowledge. I trust that contracts held with distant partners will be
met, and obligations realized. I trust that my business partner is someone on whom
I can rely. This changing attitude toward trust in others—and the transformation of
social relations that it engenders—was a recurring theme in the testimonies of African
labor migrants.
What we observed was that alongside the return migrant’s rejection of community,
tradition and family dependence, is an accompanying change in their relationship to stran-
gers who are part of their growing entrepreneurial venture. This transformation in social
values began while they were in Israel. Across the interviews one example kept reappearing:
the surprise labor migrants experienced when they were given keys to the houses they
cleaned in Israel. As Edu described:
I learned to trust people . . . you see, in Israel this thing is amazing. You give trust topeople you don’t know, strangers, those who just walk in your house. . . . I always gotkeys to the houses I cleaned . . . some of my bosses did not see me for months.Because I had keys, I would come in, work and go. They would leave memoney. . . . Sometimes they would call to tell me: do this, do that. That’s it. . . . Icould do whatever I wanted but I didn’t . . . this is amazing . . . we [Ghanaians] don’teven trust our own families and you let complete strangers into your homes,give them keys and go to work. . . . I never imagined this can happen, but I saw itwith my own eyes, so I know this is true. I liked this way very much. (Edu, Accra,Ghana 2005)
Moses�, a 36-year-old Nigerian, noted this trust explicitly when he said:
All around the world people think of Nigerians as thieves, as people who are nottrustworthy . . . . only you people trusted us . . . you gave me keys to your home . . . welet ourselves in and out and you were not even there . . . everything in the house wasthere, open . . . nothing was locked. . . . This is something no one will do inLagos . . . never. (Moses, phone conversation to Lagos, 2007)
The trust that labor migrants described was reciprocal. First, the trust the employers gave
the workers when giving them the keys to their houses. Second, the trust the labor migrants
gave their employers when they entered the empty houses to clean, or when their paycheck
was delayed. Ezra�, a 41-year-old Kenyan who returned from Israel after 16 years, described
the reciprocity of this relation aptly:
We came to work in your houses and you left us money on the table . . . you trustedus that we will do our job and not just take the money and go . . . sometimes you did
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not leave money, you forgot, but we knew that next time you will pay us. Here, youget the money only when you finish your job and you will not trust someone to payyou in the future. (Ezra, Nairobi, 2007)
The above observations regarding the importance of trust as a moral value fit
well with Simmel’s (1950 [1903]) description of capitalism. While the metropolitan
residents adopt an estranged attitude towards others and develop their individual
identity, they concomitantly become more and more dependent on one another in
‘reciprocal relationships’ of trust (ibid: 328). Thus, social trust in modern capitalist
societies no longer depends on family relations or on one’s community. For the
metropolis to work, and with it the economic system on which it relies, there is a
need for complete strangers to share ‘punctuality in promises and performances’, such
that people who have never seen one another can trust each other in their economic
transactions (ibid: 328). For African labor migrants this trust became an important
moral characteristic through which to evaluate themselves. They expressed pride in the
fact that others trusted them, and offered this fact as proof of their positive ethical
conduct.
Many returned migrants attempted to extend economic trust to others who are not a part
of their family when returning to their home countries. However, this attempt was rarely
reciprocated and frequently led to financial failures. Immanuel�, who worked in Israel for
14 years, blamed his failure as a businessman precisely on the lack of a shared culture of
trust. When asked what he had learned from the Israelis, he answered, ‘I learned
trust . . . trust. I learned it from the Jews. I believed the Jews and they believed in me.
Trust is a very, very important thing.’ When asked if he can implement this trust in
Ghana, he responded:
It is not easy. When I returned to Ghana and met people, already in the begin-ning, they cheated on me. . . . In Israel they trusted me right from thebeginning. . . . They gave me a key and knew I would not take anything. Here itis different. The Ghanaians have such a mentality . . . (Immanuel, Takradi, Ghana2005)
Over a phone conversation with Eben Ezra�, a 52-year-old Nigerian who had lived
in Israel for 15 years and was a deacon in one of the local Pentecostal churches in
Tel Aviv, his frustration was loud and clear:
It took them four or five months to take all my money. . . . They did not breakinto my house and steal it . . . they just cheated me. . . . They made me believe theywere honest . . . they offered me all kinds of joint ventures and at the end—theytook all I had and now I am left with nothing. . . . I know people cheat all overthe world . . . but I also know that in some places things are done in a differentway. In Israel I have invested in so many projects and I was never cheated. . . . Idid not do this with friends or family, I did it with people who came to mychurch . . . some were from my area but others came from other places . . . weonly met in church and still we had trust. . . . To tell you the truth . . . I have lostmy confidence because of what people did to me here. . . . If I want to survive,I have to forget things I learned outside. (Eben Ezra, phone conversation toLagos, 2006)
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6. Implementing the entrepreneurial spirit:
estrangement and frustrations
In Israel I learned a new mentality, but here people are different. So I have tofind the way that is right for me but is also right here because I live herenow . . . and this gap creates a lot of frustrations. (Naana, Cape Coast, Ghana2005)
What happens when returning labor migrants attempt to maintain the spirit of entre-
preneurship in their local contexts? In their testimonies, Sub-Saharan African return
migrants tended to contrast the economic spirit they had acquired in Israel with the
local one. The distinction they make may seem exaggerated, yet, it is a central part of
their own experience of return. An emphasis on this contrast appeared every time our
interviewees described the difficulties of achieving economic success in their home
countries. As we have already seen in the end of the last section regarding the failure
to implement social trust, in their eyes, the entrepreneurial spirit is best implemented in
a social world where others share that spirit. When such a culture does not exist, this
implementation can easily fail.
The most important cultural clash that rose in the interviews was the clash between an
ethos that values the family and an ethos that values the individual. As we illustrated above,
the entrepreneurial spirit acquired in Israel includes a strong emphasis on the individual.
Such an emphasis is frequently rejected by the families of the returnees. Many migrants
were forced to give loans to their families even when they knew that they would not be paid
back. Charity, for example, had lived and worked in Israel for approximately five years,
before she was deported in 2003. Once back in Ghana, she resumed living in her family’s
compound. When asked by a family member for a loan, she lost her scant savings as this
was, in fact, a grant never to be paid back. When speaking about this ‘loan’, she stressed that
in Israel she learned that ‘if you take, you give back’. However, her family members had not
learnt that lesson: ‘They remained Ghanaians’.
In his study of local entrepreneurs in Ghana, Hart (1975) showed that the accumulation
of money, while aspired to by many, is in strong conflict with the cultural emphasis on
supporting others in the family and in the community. This conflict frequently led young
entrepreneurs to financial failure, as they were unable to prevent their families from taking
the surplus and spending it. As he shows, in refusing to share immediately what they have
‘these accumulators undermined the morality of the group’ (ibid: 28). The main way that
entrepreneurs were able to somehow resolve this conflict was by spreading a part of the
money on others, and at the same time respecting and upholding local customs.8 In spite
of the time passed since Hart’s study, it seems that this conflict still resonates. African
returned migrants find themselves in an intensified conflict, as they not only aspire
to accumulate money—they import a whole new way of being. Not only had most of
them not yet accumulated enough money to spend the surplus on others, the economic
practices and behaviors they adopted are viewed as contradicting and disrespecting local
customs.
In a somewhat paradoxical manner, return migrants’ social status may actually decline
because they make choices in keeping with the new entrepreneurial spirit, even though they
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have achieved economic success. Upon return to Ghana in 2003, Harriet and her husband
bought a car and purchased a shop in the Kumasi market, selling cheap Chinese plastic
utensils for domestic use. Most of the family’s income comes from Harriet, who spends her
time singing and advancing her musical career, which grew out of singing in Israeli
churches. From a low wage earner with poor earning potential, Harriet has transformed
herself into a successful career woman. Still, even in light of this economic success, her
social status remains ambiguous. Harriet found that people could not understand her new
priorities and challenged the shift in her mindset:
Because we came back with just a regular car and the house we are building is notfinished, people don’t respect me so much . . . they say to us: boga, boga9 . . . somepeople who came back show all their new clothes and jewelry, they walk around soeveryone can see them. . . . They walk with so much gold on them that you can thinkthey have a gold store on themselves . . . but me, I’m different. . . . I learned from theIsraelis not to show off . . . In Israel I learned to be more modest, morehumble . . . (Harriet, Takradi and Kumasi, Ghana 2005)
Harriet expresses an economic worldview that clashes with local social patterns and
expectations. Because of this she feels that she does not receive respect and is regarded as
one who, on their return, has lost their way, a stranger (boga). This lack of respect is
expressed in moral judgments that are not limited to economic issues, questioning the
returned migrants’ standing as good community and family members. Pastor Ampadu
from Ghana lived in a nice house in a good neighborhood in Kumasi. When asked about his
house during the interview he answered that this is the house of his mother-in-law who is
currently in America, and added:
People here tell me it is not good that I don’t have my own house and that we live in ahouse that belongs to Amy’s mother. They say it brings problem in the family . . . .They say that I’m not a good husband, not a good man . . . . I tell them that she is inthe US and the house is empty and it does not make sense to pay rent, it is better tolive here and save money and when we have enough we will have our own house.(Pastor Ampadu, Kumasi, 2005)
The local reaction to Pastor Ampadu’s decision to live in the house of his mother-in-law
exposes how the implementation of the Israeli economic spirit can threaten central values
in the local communities. What seems like a simple economic decision to save money is in
fact a moral transgression that opposes the way a ‘good man’ or a ‘good husband’ should
behave, endangering traditional gender roles.
The tension between the desire for economic success and the wish for social recog-
nition is a part of a returned migrant’s experience. A graduate of the Ghana University
chemistry department, Naana lived for almost 18 years in Israel. Like most African
labor migrants, he made his living as a cleaner. During this period, Naana held a
number of leadership roles in the African labor migrant community, most notably as
co-founder of ‘The African Workers Union’. In 2005 he was deported by the Israeli
Immigration Administration. His family members, who had grown used to the regular
income that he sent them, quickly extracted from him the little money he had managed
to save, deserting him when he ran out of resources. Both ‘professions’ he had acquired
in Israel, house cleaning and politics, proved useless in Ghana. Eventually Naana, who
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had originally left for Israel in order to escape poverty, found himself once again deeply
immersed in it:
Instead of thinking about my own future, I thought about my family back home . . . Iworked so hard to support my family back home . . . Instead of sending them moneyall the time, I should have thought more about myself and kept it with me . . . . I don’ttry to help others any more. I’m done with that. I live only for myself now. I havechanged. (Naana, Cape Coast, 2005)
Naana’s decision to ‘live only for himself’ has not yet been realized. Despite his clear
objections to following social expectations, such as external displays of social status, Naana
built a rather big house for himself, far beyond his means. When asked, ‘Why such a big
house?’ he replied, ‘You know, I didn’t really think it through . . . For all these years this was
my dream, so I wanted to do it. To do it well.’ In this sense, Naana fits into the archetype
of the returned African migrant who considers building a big house the ultimate realization
of the migration dream. Naana’s story illustrates the presence of several modalities of
thought and behavior in the same person. On the one hand, Naana embraces the indi-
vidualistic aspect of the Israeli entrepreneurial spirit. On the other hand, he holds strongly
to local communitarian values in which one builds a big house and increases his social
status.
Naana represents a group of returned migrants who claim to have learned a new eco-
nomic spirit in Israel, but on their return to Ghana still attempted to adhere to the
Ghanaian way, an attempt that resulted in personal and economic failures. Though we
cannot verify this, we would like to suggest that when facing the failure of the Ghanaian
way, the Israeli economic spirit acts as a cultural tool that helps Naana both to make
sense of his story of failure and to imagine a new way of acting in the future. If this is
correct, for Naana the choice of the Israeli model was not a proactive choice of what he
thought best, but instead a reaction to the failure he experienced of the Ghanaian model.
Regardless of the question whether Naana’s support of living ‘only for myself’ was proactive
or reactive, his words reveal his frustrations from the difficulty of implementing the
new values he embraced, difficulty that originates not only from the social world to
which he returned, but also from desires and hopes he internalized when growing up in
Ghana.
The hybridity Naana expresses is common in many African societies where people
develop successful capitalist businesses while maintaining and celebrating their traditional
family relationships. However, in Naana’s case, this hybridity is not accompanied by
harmonic coexistence, but instead produces tensions and frustrations. Such feelings of
frustration frequently accompany returned African migrants who do not yet know how
to reconcile the extreme neoliberal culture in which they lived for many years with their
local reality in Africa.
7. Conclusion
This study supports the growing interest in the unintended consequences of labor migra-
tion. Scholars who study the economic aspects of return labor migration tend to focus on
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aspects such as money, professional skills or social networks. In this article, we join the
effort to bring culture back into migration studies by extending the view of the economic
process of return labor migration to include transformations of values and worldviews.
Drawing on Levitt’s (1998, 2001) notion of social remittances, we demonstrated that mi-
grants augment their entrepreneurial spirit and ambitions while abroad through a learning
process based on the observation of others, and they do this even in spite of their low social
position and menial jobs. This spirit is then remitted back to Africa where attempts are
made to implement it in their local social reality.
The spirit of entrepreneurship is not new to Africa. In fact, since the beginning of the
twentieth century, Christian churches have been pushing elements of what can be referred
to as a neoliberal self, and this includes a relatively capitalist economic spirit and work ethic.
Many times, the churches also embraced the common African communitarian approach
by advocating collective and cooperative entrepreneurship attempts (Borenstein 1977).
However, the kind of economic spirit that is being imported by African labor migrants
who spent years in neoliberal and capitalist states such as Israel is much more individualist
and frequently opposes a communitarian morality. As demonstrated in this article, African
labor migrants tend to criticize the African communitarian tendency and instead celebrate
individualism and self-reliance.
Implementation of these economic values can be successful as evidenced in the fact that
many of the subjects of this study did open small businesses. Still, even with financial
success, the process of implementing the entrepreneurial spirit is accompanied by tensions
and frustrations. Some return migrants find that the lack of a shared economic culture,
together with the clash between individualism and communitarianism, hinder their
attempt to succeed financially. Even those who succeed financially may experience a decline
in social status as they do not fulfill the social expectations of visible displays of wealth.
In addition, social and familial ties are often under pressure from the new mindset of the
return migrants, and this can cause tensions between the returning migrants and their
families. This finding is in line with those from other studies that show that the importation
of values and habits from first world countries carry both positive and negative influences
on local communities (e.g. Black 2004; Frank 2005). The tensions and frustrations that were
found in this research lead African labor migrants to formulate a conception of clear-cut
oppositions between the African economic spirit and the Israeli one, oppositions that in
reality are more ambiguous and blurred. Reacting to the social rejection and suspicion they
receive in their home communities, they utilize their newly acquired values to negatively
judge their families and community members, making a separation not only between
Israelis and Africans, but between us (the labor migrants who returned) and them (those
who did not migrate). The experiences of African return labor migrants teach us that
cultural hybrids are not easily attained. Though African labor migrants serve as important
agents that enhance and strengthen economic development in Africa, at the same time, they
themselves frequency experience cultural dissonance that leads to feelings of frustration
and estrangement.
Is the enhancement of the entrepreneurial spirit unique to the African labor migrant’s
experience in Israel? Though further comparative research is required to affirm this claim,
we would like to suggest that African labor migrants, especially those coming from rela-
tively high-status families, may arrive in Israel highly oriented toward gaining informal
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training in what we have called the entrepreneurial spirit, as the opening of small businesses
is the main path to economic success in contemporary Africa. In addition, their relatively
high socioeconomic status, the fact that many are educated, and their ability to speak good
English, enable them to develop close ties with their Israeli employers. Further research will
reveal if processes similar to the one described in this article occur in the meeting between
African labor migrants and their employers in other locations that are similarly endowed
with an entrepreneurial spirit.
We end with the suggestion that the process discussed in this article takes place in a
transnational field where ideas, practices and people constantly circulate from one place
to another (Levitt and Glick Schiller 2004). The return migrants’ enduring connections
with their Israeli employers and friends open a channel through which cultural-economic
values and ideas continue to flow in both directions. The economic spirit that is remitted
back to Africa also affects local communities as they adopt or react against this new way of
living. Future research will shed light on the influence of this cultural remittance on
Africans’ motivations to migrate to first world countries and on the economic and social
practices of their communities in their home countries.
Acknowledgements
We wish to thank the very many people who opened their hearts and shared their much-
valued life experiences with us. This work could not have been done without their insights
and wisdom. The analysis and conclusions are our own. We thank Peggy Levitt for her
useful comments on an earlier draft. A previous version of this article was presented at the
2012 American Sociological Association Annual Meeting in Denver, Colorado.
Conflict of interest statement. None declared.
Notes
1. All names with � are pseudonyms. Some of the interviewees, mainly those who held
official roles in Israel within their own communities, specifically asked that their full
names appear. We have respected their request.
2. Which includes, for example, the yearly increase in working hours that comes at the
cost of time available for family and recreation which is inversely decreasing. Israelis
work 2,000 hours on average per year, which exceeds most of the developed European
countries and Canada and is identical to the USA.
3. For the history of labor migration to Israel see Bartram 2005; Willen 2007.
4. These figures were collected by various bodies, including the African Workers Union,
the General Federation of Trade in Israel, African church leaders and other NGOs.
5. From December 2005, a new wave of African migrants arrived in Israel, this time
through its lax border with Egypt. Their story is beyond the scope of the present article.
6. The age of our informants (following their return) was between 30 and 50. In addition,
several teenagers were interviewed. They grew up in Israel and upon their return were
between the ages 10 and 20.
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7. There are also more communal, familial or state-driven versions of entrepreneurship.
Examples for non-individual based entrepreneurships include the Israeli kibbutz, first a
communal-based project and later a state-driven one (with the shift to neoliberalism
this form of community is today disappearing from Israel). Food cooperatives
and churches’ intiatives are communal entrepreneurships, and family businesses are
family-based ones.
8. Another path that some of Hart’s informants took was to convert to Christianity or
Islam, religions that are considered more supportive of individualism when compared
to local African religions. However, as this study shows, even though the African
returned migrants live in a Christian community, the conflict between a communitar-
ian perspective and an individual-oriented perspective exists.
9. The term boga seems to be Pidgin Twi for the city Hamburg in Germany, one of the
early and major destinations for Ghanaian migrants. Over the years it became a generic
term for all migrants who have returned home.
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