Effectiveness of Bazaar Monitoring: A Study on

Kitchen Markets of Dhaka South City Corporation

Md. Masum

2014

Bachelor in Public Administration

Department of Public

Administration

Course: PA-423; Applied Research in PublicAdministration

Research Group: 09

Submitted toSalahuddin M. AminuzzamanProfessorDepartment of Public AdministrationUniversity of Dhaka

Submittedby

Md. Masum Roll: (SM- 41) Group: 09 5th Batch, 8th semester

Departmentof Public Administration Universityof Dhaka

Submission: 04 January, 20152

Abstract

It is found that such kind of work regarding the market monitoring

performance of Dhaka South City Corporation is not found. The main

objective of this research is to identify what is customer’s

perception & experience while doing shopping in DSCC kitchen

market with a view to looking the conformity with world standard

monitoring system and seeking the areas DSCC market monitoring

standing committee should concentrate on. In case of literary

review CAB’s consumers right perspective, city corporation act

will be taken into account to analyze collected data. All data

will be collected from both primary and secondary source includes

books, journals, internet etc. Market monitoring system was

measured with some sort of independent variables e.g. public

awareness, price chart existence, punishment extent, frequency of

monitoring etc. To extract information from respondent less

structured questionnaire was used. The result of this work shows

that CMA & ARB models are not operational in DSCC at large extent.

Most of the market regulatory activities are conveyed by other

entities like TCB & district magistrate. So this paper has given

quick snapshot illustrating factors for a sound market monitoring

system.

3

Contents

4

5

Table of ContentsS.L

No

Topic Page

NoChapter 1

Introduction1.1 Background of the Study 08

1.2 Problem statement 09

1.3 Significance of the study 09

1.4 Objectives 10

1.5 Research Questions 10

1.6 Hypothesis 10

1.7 Limitation 10

Chapter 2

Literature review and Analytical framework

2.1 Literature Review 12

2.2 Conceptual Framework 13-14

2.3 Theoretical framework 14

2.4 Analytical Framework 14-15

Chapter 3

Research Methodology

3.1 Research Design: 16

3.2 Sampling Method: 16

3.3 Data Collection Instrument: 16

Acknowledge

In some cases acknowledgement may mean degrading it when it goes

to some beloved one.

Yes, this is Dr. Salah Uddin Animuzzaman whose guidance and

instruction made this paper a success. Thanksgiving to all my

group members (Group ‘09’) is inevitable for their sincerity to

completion of this work.

Let’s me give recognition to those respondents who assist me

providing their valued information and spending valuable time.

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Chapter 01

1.1 Background of the Study

Kitchen markets, now days, are common phenomena in both rural and

urban Bangladesh. Price hiking, food adultering, product

syndicating and so many problems are becoming regular scenario in

the Kitchen Markets including groceries. This is a fundamental

principle supporting application Performance Management

(www.wikipedia.com, accessed on 31/10/2014). Consumers are being

constantly affected by such problems. A large portion of citizens

are not sufficiently aware of prices and purity of daily-used

products. Government has an agenda of ‘Right to Information Act’

for making the citizens update on any issues. On the other hand

City Corporations are supposed to deliver basic urban services to

the city dwellers. And they are entitled to perform some essential

and emergency actions within its boundary. Of various actions

Dhaka South City Corporation (DSCC) is prescribed to monitor and

supervise the kitchen markets within its jurisdiction to ensure

7

people’s right to know any relevant information. Now the standing

committee of DSCC for Bazaar monitoring is bestowed with 78

bazaars to monitor over within its jurisprudence (www.dscc.org.bd,

accessed on 30/10/2014)) By the way, effective and meaningful

monitoring system has become imperative for operation of kitchen

markets in the transparent way.

1.2 Problem statement

In Bangladesh every marketing sphere is controlled by a

financially powered group. They are also considered as syndicate.

They control each and every movements of market. The kitchen

market is not out of their black hand. Therefore it is obvious

that every classes of customer need to go there for their own

daily essential commodities. (Kreta-Bhokta andoloner sharuph,

2007)

Here the price of daily essential commodities imposed by DCC is

not followed for their united syndicate. Imposed price of DCC is

not effective for customer unawareness and their indifferent

attitude. Most of the time, it is not possible to pursue the

imposed price although Government and its related administration

department want to control it.

1.3 Significance of the study

Bazaar monitoring system is an important phenomenon for every

8

country like Bangladesh. Without proper Bazaar monitoring system,

irregularities and mismanagement exist in a Bazaar. A kitchen

market is one of the most essential markets where everyone needs

to go every day. So, proper monitoring system of kitchen market

and application of existing rules, regulations on this market are

utmost necessary. In case of Dhaka city, Dhaka South City

Corporation (DSCC) must play the most significant role in case of

kitchen market monitoring system. DSCC along with other concerned

market monitoring authorities (TCB, CAB, NGOs, BSTI, and CBA)

should monitor the kitchen market on a regular basis. If they

monitor every kitchen market and emphasis on proper implication of

laws, and legal procedures, it will be helpful for the common

people to buy different items in a reasonable price. Concerned

authority must focus on proper display of different food items

charts according to the price fixed by DSCC. It is helpful for

people because they need not to bargain with the sellers to reduce

the price. On the other hand sellers don’t get high price compare

to actual price. Another positive impact of Bazaar monitoring

system is it ensures the proper quality of vegetables, fish, meat

and other items. When DSCC and its concerned officials monitor

market in a regular basis, sellers become alert to ensure the

quality of different vegetables, fish, meat and other items. They

become frightened to use chemical such as “formalin”. Formalin and

other toxic chemical are so much harmful for human body and it

causes cancer. Only proper market monitoring system can save time,

money, energy of buyers and bitter experience of bargaining

between buyers and sellers. So, proper Bazaar monitoring system

(Kitchen market) by DSCC is really helpful for common people.

Therefore DSCC should focus on proper Bazaar monitoring system to

ensure quality and quantity of different food items and to meet

the proper public demand.

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1.4 Objectives

The aim of the study was to conduct a survey on the Bazaar

monitoring system of DSCC, which is categorized into four main

objectives. They are as follows:

To find out what factors enforce the frequency of Bazaar

monitoring

To find out the factors that discourages customers and

sellers not to follow the imposed price.

To develop a new mechanism or model for proper bazaar

monitoring.

To see the real picture of kitchen market regarding imposed

price of daily essential commodities.

1.5 Research Questions

1. What is the current scenario of Bazaar Monitoring in Dhaka

South City Corporation?

2. How much essential and effective it is to monitor ‘Bazaar’

by Dhaka south City Corporation?

1.6 Hypothesis

It is assumed that Bazaar monitoring system (specially focus on

kitchen market) will not be effective in most of the time of the

year. It will be effective while different print and electronic

media will publish different articles and journals about this

system and its different loopholes. When news and information of

media will become so much alluring and that time common people

will be concerned about its efficiency. Sometimes it will be

effective at the time of holy Ramadan for proper government

intervention.

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1.7 Limitation

Since the study had urgency to be completed within a

given timeframe it can’t covers all the aspects of Bazaar

monitoring. Even findings may not reflect the type of market such

shopping market. As it is a sensitive case and that is why sellers

might hide information that may slightly affect the findings. We

have limitations of time, knowledge, resource capability and so

on. As our final exam is knocking at the door, we have not gotten

enough time to conduct our research in a most effective way. On

the other hand sellers may not be so much interested to give

proper information. Consumers may not have enough idea about

Bazaar monitoring system and they will not be able to give correct

and accurate information for this research. Sometimes consumers

have been too busy to give answer of any question. After all we

have tried our best to conduct our research in a most effective

and efficient way.

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Chapter 2Literature review and Analytical framework

2.1 Literature Review

The urgency if Bazaar monitoring in Bangladesh dated back to 1970s

when government establishes Trading Corporation of Bangladesh (TCB)

with promulgation of president order (TCB order, 1972). According

to ACER (agency for cooperation of energy regulation) - Bazaar

monitoring is to assess retail market competition with a view to

identifying instances of best practice which improve market

performance (ACER report, 2014). Bazaar monitoring is also best

defined as ‘Supervisory activities in progress to ensure market is

on-course and on schedule in meeting the objectives and

performance target (Business dictionary, 2014). In case of DSCC

(Dhaka south city corporation) the responsibility of Bazaar

monitoring is entitled with a designated standing committee (city

corporation act, 2009). It is clearly defined in act under article

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50 that there would be a standing committee to observe, monitor

and control market price (city corporation act, 2009).

Beside government endeavor, there exist some civil society

organizations working to protect consumers’ right in terms of pure

commodities price monitoring as prescribed by City Corporation

(Kreta-Bhokta andoloner sharuph, 2007). In its publication CAB

sees Bazaar monitoring as a system which is aimed at keeping the

price stable and within the purchasing power (CAB research paper,

2005). Bazaar monitoring is conducted with a view to make

necessary goods attainable to consumers and ensuring balance

between demand and supply (TCB order- 1972). In consumers’ right

protection act, 2009 it is mentioned that if any individual sells

something in over rate prescribed by any authority he is likely to

be punished up to 1 year imprisonment and/or 50 thousands to as

fine. (Bdlaws.minlaw.gov.bd, 2014)

Consumer Association Bangladesh (CAB) has made an attempt to

pursue DSCC in terms of Bazaar monitoring. The surveillance by

CAB covers Street Food Vending, labels on products, tobacco

consumption, BSTI certification marks, road accidents, level of

consumers’ awareness of their rights and obligations are also

carried out. Surveillance and Monitoring on market prices and

quality of essential commodities and services is one of the

regular activities of CAB and is done with a view to

pressurize the government to take appropriate measures against

anti-social price-hike, food and commodity adulteration.

(Consumerbd.org, 2014)

2.2 Conceptual Framework

Bazaar

In this study Bazaar was meant for some selected kitchen markets

13

under the jurisdiction of Dhaka South City Corporation (DSCC).

Unlike its counterpart word ‘market’ in economics Bazaar is a site

where daily necessary goods used in the kitchen, are bought and

sold through collective bargaining. Bazaar is a Bengali term

where buyers and sellers interact directly or through intermediary

to trade goods services or contracts or instruments for money or

barter (Business Dictionary, 2010).

Monitoring system

Monitoring system may have connotation in business term. By the

way, hereby it is the promulgated Bazaar monitoring system of DSCC

as given in City Corporation Act, 2009. In this act a designated

standing committee for bazaar monitoring is bestowed with due

responsibilities. The manner in which it cooperates and

facilitates the Trading Corporation of Bangladesh (TCB) will also be

counted as monitoring system (city corporation act, 2009)

Dhaka South City Corporation (DSCC)

DSCC is the self-governing corporation that is associated with the

task of running the affairs of the southern part of the Dhaka City

(Wikipedia). In this study, DSCC will be meant for the southern

administrative part of the Dhaka City which was spited and renamed

as the ‘City Corporation Amendment Act’2011. It is the linking

bridge between the central government and the citizen entitled

with some regular and essential duties

Kitchen Market

Kitchen markets are the shopping site where the products andcommodities including groceries, from salt to potato and corianderto beef are sold to the customers. Price fixation in kitchen marketMethod of price setting is also an important aspect in marketingof fruits and vegetables.

14

Myint (2003) reported different methods of price setting in fruitsand vegetables marketing in Myanmar. Farmers generally rely on the nearest town, bus or boatdrivers, extension workers, And neighboring farmers of the same village come from the nearesttown market. Another Information source is the agent who comes to village to buy acrop. Farmers compare prices offered by the agents and the primary collectors. Farmers choosethe best trading partners based on honesty and reasonable prices offered to them. Thewholesalers find out daily market information in the produce exchange center. They alsoexchange market information of export demand, prices in major producing areas and supplysituation. For price setting, Traders gather information from their regular trading partner bytelephone including cell phones. In Bangladesh, the common sources of market informationare the personal visit to Market, other farmers, traders, contractors, extension workers,and market information services (Rahman 2003). In the present days, cell phone is mainlyused as an important source of market information.

2.3 Theoretical framework

As objective to assess the extent and effectiveness of DSCC bazaar

monitoring system the strategy and technique of monitoring is key

concern. This monitoring system is likely to characterize with so

many aspects in terms of compatibility. For the purpose of

identifying adoptability and conformity with international agreed

standard of monitoring in developing an analytical framework

relevant 2 model have been used. These models are elaborated in

the following sub section.

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public awareness Price-chart existenceFrequency of monitoringIntensity of punishmentsales of expired commoditiesRate of complain

Bazaar Monitoring of DSCC: Effectiveness

ARB and CMA methods .

CMA (The Competition and Markets Authority, UK) has another

approach to market monitoring. It seeks for ensuring competition

in among the sellers. CMA model also suggest for having a market

reference group to who the sellers are accountable.(Gov.uk, 2014)

While On the other hand ARB (Air resource board, California)

suggests for having a designated market monitoring cell/group

where aggrieved person can directly draw complain to it. Even this

emphasizes a strategy to engaging Gov. law counsel/adviser in its

campaign to proceed immediate legal action (Arb.ca.gov-2014).

2.4 Analytical Framework

An analytical framework is devised for this study based

on the review of the relevant literature and existing theory

of Bazaar monitoring. The proposed research is to be tested in

several kitchen markets under DSCC, Bangladesh. All these

endeavors are aimed at assessing the variables of Bazaar

monitoring of DSCC. Once the data will be available for the

proposed study it will help to examine the significance

of discrete variables to the dependent variable of Bazaar

monitoring.

Figure: 1

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public awareness Price-chart existenceFrequency of monitoringIntensity of punishmentsales of expired commoditiesRate of complain

Notwithstanding that there are so many independent variables of

Bazaar monitoring are available for convenience this researcher

has only selected the above mentioned six variables.

Chapter Three

Research Methodology

This chapter is discussing about the methodology of the research

applied in the study for achievement of desire objectives. In this

chapter the details of the methodology which will be carried out

prior, during and after the field work will be described.

3.1 Research Design:

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The study will be mainly based on primary data. Secondary sources

will also be used. Survey Method will be used to collect primary

information. The reason behind using survey method is that

“it is probably the best method available to the social

scientists interested in collecting original data and this

enables the researcher to identify not only the variables

which are related to each other but also how these

relationships change over time”(Aminuzzaman 1991:39). After

data analysis data will be presented with different table, figure

and chart (pie chart, bar chart, line chart). Table will be made

on the basis of questionnaire and using five scale Likert formats.

3.2 Sampling Method:

Data gathering is vital in research, as the data is meant to

contribute to a better understanding of a theoretical framework

(Bernard 2002). This research is mainly qualitative in nature. A

stratified sampling method will be followed for conducting this

research. We will take response from different age group within 20

to 60 years old. To reach the objectives, data will be collected

from both primary and secondary sources.

3.3 Data Collection Instrument:

Primary sources of data will be questionnaire, interview and

discussion with respondents. A structured questionnaire with both

open and close ended questions will be used in this survey. We

will also observe the markets and respondent attitudes (sellers)

to validate the study. Secondary sources of data will be books,

internet, journals, DSCC’s acts, DSCC’s annual reports and reports

of different research organizations concerned with Bazaar

monitoring.

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3.4 Population Sample size & Research Area

The people who go to kitchen markets for buying product at least

four times in a month are addressed and also the people who have a

permanent shop in the market.

15 respondents will be given questionnaire in each Bazaar

(market). These 15 respondents are buyers. So the total population

will be (15*3) = 45 buyers.

And beside this 9 sellers will be interviewed (3 from each

market). So total respondents from sellers will be (3*3) =09

sellers.

The simple randomly selected three kitchen markets of DSCC

jurisdiction. They are:

1. New Market Bazaar

2. Ananda Bazaar

3. Polashi Bazaar

3.5 Data Analysis Plan

In order to make the analysis fruitful and goal oriented a special

attention will be given in this part. Data will be analyzed with

the help of the literature of the previous research in the same

field. We will use Microsoft Word, Microsoft Excel. To get

different chart and percentage we will use SPSS software also.To

interpret the data to be gathered, we will use the following

statistical formulae: Percentage – to determine the magnitude of the

responses to the questionnaire.

n

% = -------- x 100 ; n – number of responses

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Secondary sources: Books,

journal, internet

Primary Sources: Questionnaire, interview, discussion, observation

Data collection

Analyzing data

Findings

N N – total number of respondents

How data will be analyzed which is followed by findings can be

graphically shown below.

Figure: 2

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Chapter 04

Overview on Dhaka south city corporation bazaar monitoring &

related authorities

4.1 Dhaka South City Corporation (DSCC) is the self-governing

corporation the incorporated area is divided into several

wards. Each ward has an elected ward commissioner. The mayor of

the city is elected by popular vote every five years, although the

last mayoral election took place in 2002. The Corporation was

created by the Local Government (City Corporation) Amendment Bill

2011 on November 29, 2011, passed in the Parliament of Bangladesh,

and formally ceased to exist on December 1, 2011, following

the President's approval, making way for a North and South city

corporation. (Wikipedia)

According to the existing law, the executive power of the

Corporation vests in and exercised by the Mayor/Administrator. The

Corporation constitutes Several Standing Committees and other

Committees to monitor and guide the diversified activities of the

organization. The Mayor/administrator is assisted by the Chief

Executive Officer, who in turn, is assisted by the Secretary, the

Heads of Departments and Zonal Executive Officers.

Dhaka South City Corporation consists of 56 wards covering the

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thanas of Dhaka Kotwali, Motijheel, Sutrapur, Ramna, Bangsal,

Wari, Gendaria, Chwokbazar, Lalbagh, Hazaribagh, Dhanmondi,

Shahbagh, New Market, Khilgaon, Kamrangirchar and others.

4.2 Authorities concerned with Bazaar monitoring

DSCC is not the sole role player of bazaar monitoring activities

in its jurisdiction. There exist other authorities who also look

over the market.

Those are: Ministry of commerce, TCB, DC office, District

magistrate, FBCCI, Consumers’ right protection department, Market

committees, Businessmen Association who sometimes are assisted by

law enforcing agencies. The following discussion will be over

different entities of bazaar monitoring and how they are engaged

by law.

4.2.1 DSCC’s role as Bazaar monitoring authority

In case of DSCC (Dhaka south city corporation) the responsibility

of Bazaar monitoring is entitled with a designated standing

committee (city corporation act, 2009). It is clearly defined in

act under article 50 that there would be a standing committee to

observe, monitor and control market price (city corporation act,

2009). Aggrieved consumers or businessmen can fill complain in

food court situated at DSCC. The social service department of DSCC

is also responsible for working as watchdog in DSCC market.

Currently 78 markets are under its jurisdiction. This is the

administrative wing of DSCC. So, officers and bureaucrats are to

be involved in overseeing market. (Dhakasouthcity.gov.bd)

4.2.2 TCB’s role as Bazaar monitoring authority

Trading Corporation of Bangladesh (TCB) was established with

promulgation of president order. To ensure supply of necessary

22

goods at fair and reasonable price is also the duty of TCB, (TCB

order, 1972).

4.2.3 Role of Ministry of commerce as Bazaar monitoring authority

This ministry is the key role player of overseeing market

irregularities. Beside mobile court this ministry has already

introduced online bazaar monitoring system. Officials have

distinguished user ID & password to monitor market price

(http://opms.mincom.gov.bd/)

4.2.4 DC office

It has been included as rules of business of DC office that either

DC himself or his representatives (ADM, UNO) will be responsible

for conducting mobile court in its respective jurisdiction,

(National web portal, Bangladesh ). So in this sense DC office is

another authority who works along DSCC bazaar monitoring team.

4.2.5 National Consumers’ right protection department

This body monitors market under Consumers’ right protection act,

2009. This department is vested with the responsibility to control

over price on standard price range, adultering, false

advertisement, manipulating weight measuring machine or

instrument, not following expire date attached with product level,

not displaying price- chart or keeping it somewhere in invisible

to customers. Magistrates of all districts are to give hand to

department of NCRP (citizen charter of DNCRP, ministry of

commerce),(Dncrp.gov.bd).

4.3  How kitchen & vegitable market mechanism works

23

Various middlemen perform different functions in the process of m

arketing and they charge

fees for the services they provide. These charges includ

e costs for packaging, loading,

unloading, sorting, grading, market fees, commission, etc. I

n the case of the profit of the

middlemen, beginning from the sale of the produce from t

he farmers till it reaches the

consumers, different actors like ,

Faria, „Bepari, commission agent, wholesalers, retailers,

and so on handle produce and they earn profit by adopting 

this profession. Their profit is

included in the price of the commodity and it also becomes 

a part of the market margins

(Chhina 2009). Producers‟ share is an important indicator 

of market efficiency. Higher

marketing costs indicate less efficient market but it is 

not always true. Marketing cost

depends on various factors. According to Chhina (2009), 

it can be concluded that low

marketing cost expressed as a percentage of the consumers‟ price 

is not an indicator of high

efficient market and similarly the marketing cost expressed as a p

ercentage of the consumers‟

price is always not an indicator of low efficiency market system. 

The percentage share of the

price of farm products in India is higher than the perc

entage of price in the developed

countries of Europe and America. It cannot be concluded that t

he Indian markets are more

efficient than that of developed countries. There can be higher m24

arketing cost in a developed

economy (Chhina 2009). The cost of marketing of a particular com

modity is influenced by

different factors such as quantity of the product, peris

hability, bulkiness, risk involved,

facilities in the market, grading, storage, transporta

tion, regular or irregular supply,

advertisement, processing, packaging, retail or wholesale, degree 

of market information and

competition in the market. There are some important point

s to be considered to reduce

marketing cost which include improvement of management, bet

ter handling of products,

increase in the volume of business, reduction in market charges, 

creating the conditions for

perfect competition, reduction of risk, practice of gr

ading, and provision for market

information (Chhina 2009).

In terms of marketing margins in vegetables trade, Roy (1992) rep

orted that Faria was the

most beneficiary group among the traders. In contrast, Sabur (19

92) reported that the profit

margin was the highest for Aratdar (93%) followed by Fari

a (79%), Paiker (75%),

Bepari (33%) and retailers (20%). However, the marketing costs w

ere higher for Bepari

followed by retailers, Paiker, Faria, and Aratdar. This is quite c

ommon that some people

look at prices paid to farmers and compare them with the prices c

onsumers pay for the same25

product. They accuse traders who are exploiting the farmers becau

se the retail price paid by

consumers is higher than the price received by farmers.

According to a CPD report, 6 different marketing chains for brinj

al and chili were identified.

The major components of the consumers‟ expenditure for brinjal an

d chili were attributable

to the production cost which ranged from 41-43% of 

the retail value. The market

intermediaries received about 60% equivalent value of 

the retail price. Among the

intermediaries the retailers received the highest share (24-28% 

of the retail value). However,

the author explained the reasons for the higher margin 

of the retailers. Vegetables are

perishable, and hence the retailers add premium to the prices t

o offset the risk of spoilage.

Secondly, the consumers generally choose and pick better qual

ity products, and remaining

products become gradually inferior in quality and ultimately s

old at lower prices. Often, a

portion of the products are not sold. That is why, the 

retailers tend to add premium to

compensate the perceived losses (CPD 2007). Nevertheless, 

the unusual and very high

addition of premium by the retailers cannot be ruled out.

Studying marketing margins is very important for several reasons s

uch as to study marketing

efficiency, compare different markets, improve marketing sy

stem, study the role of the

26

middlemen, and implement different Government policies. 

Role of middlemen is an

important aspect in influencing the marketing costs and margins. 

If the results of marketing

margins of the different middlemen indicate that there are certai

n unreasonable charges, and

inefficiency in the services of the middlemen, those can be imp

roved accordingly. Another

important aspect of marketing margin analyses is the implementati

on of Government policy.

The Government formulates policies with the objective of imp

roving the efficiency of the

marketing. The study of market margins indicates the fiel

d to adopt and implement the

appropriate market policy. The required intervention of the Gover

nment is also based on the

study of the market margins (Chhina 2009). Barman (2008) investig

ated the marketing costs

and margins in winter vegetables trade in Dhaka city. He reported 

that the marketing costs for

supermarket and conventional markets were Tk. 481 and 453 

ton, respectively, and the

corresponding net returns were Tk. 11988 and 7511 ton, resp

ectively, and which results

manifested that the margins of supermarkets were higher than that 

of conventional markets.

4.4 marketing channels

Marketing channels and market to be discussed for knowing

the whole market system. Results suggested that various actors27

are involved in marketing. The principal actors include 

growers, Faria, Bepari,

Aratdar, wholesalers, retailers and consumers. Faria are of differ

ent kinds. For example, some

Faria do business without any running capital, whereas other

s do business with their own

capital. The principal buyers of banana in the region are the Fa

ria and Bepari. The growers

generally bring their goods

in the assemble market , andsell either to the Faria or to the B

epari. There are two types of Bepari, local (50%) and the

rest 50% from different destination markets like Dhaka and other 

cities/towns/divisions. The

growers and the Bepari do not pay any toll/commission to the 

market committee. 

The following graph shows how vegetables come to DSCC kitchen

market through a long process. Each of the agents tries to

maximize its share. Syndicate may be formed at any stage of the

following cycle.

So to control syndicate DSCC has specific role in its

jurisdiction at least overseeing irregularities at city

corporation area.

28

29

Farmers(Rural area)ForiaBepariAratdar(Dhaka, Karwan Bazaar)Wholseller (regional, Dhaka)Retailer(DSCC Market)Customer(DSCC Market)

Chapter 05

Analysis of Data

5.1 Introduction

The main objective of this study is to find out the level of job satisfaction of the civil servants ofBangladesh working at Upazila level. The specific objectives are to gauge whether the officialsworking at the field level are satisfied with their job and to identify the different factorsimpacting job satisfaction. To fulfill the purpose responses from 85 civil servants of differentBatches, Cadres and Designations were surveyed with a structured questionnaire. In thesubsequent sections the survey results will be analyzed. As previous chapter has discussed themethod of study, there were two sections in the questionnaire. First section asked respondentsdemographic information and second section asked their perception regarding all five variablesof this study marked in the analytical framework. The researcher has used a 5 point Likert typescale in the variable subscale designing the questionnaire to get the responses of the civilservants.

5.2Section A: Demographic Analysis of respondents

5.2.1 Age Distribution of respondents (buyers) (n =45)

Age Distribution of respondents (buyers) by age (n =45)

30

Age group frequency # percentage

20-30 6 13%

31-40 9 20%

41-50 25 56%

51-60 5 11%

Figure.3

13%

20%

56%

11%

Age group

20-3031-4041-5051-60

*Age group made in 10 years scale

Age distribution of sample is given in Figure: 3. we find that most

of the respondents 25 (56%) fall in the age group of 41 to 50 years.

this is followed by 9 (20%) that belongs to age group 31 to 40. The

age category 20-30 constitutes 13% (n=6) of the sample which is

pretty younger age group. Finally the minority of the respondents

(n=5, 11%) fall in age category of 51 to 60. From the above ensuing

31

result it can be concluded that the lion share of the buyers pool

participating in the study is fairly old enough to be mature and

rational ranging between 41 to 50 (n=25, 56%). They are supposed to

be the guardian of respective families.

5.2.2 Gender Distribution of respondents (buyers) (n =45)

Figure.4 is all about gender distribution of the sample.

Figure.4

32

78%

22%

Sex of the respondents

MaleFemale

The sample was representative of larger number of male respondents

to that of female members. Males constitute 77.7% (n=35) compared to

22.3% (n=10) female respondents. This is a picture of work sharing

between male and female in urban area. The above data shows that

outdoor responsibility (e.g. going kitchen market) still goes to

male counterpart in families in Dhaka city.

33

5.2.3 Profession of respondents (buyers) (n =45)

Figure. 5

Student

Teacher

Doctor

Businessmen

House keeper

Labourer

0

5

10

15

20

25

30

FrequencyPercentage

Figure.5 illustrates & explains the frequency distribution &

percentage of the underlying profession of buyers taken as sample of

this research. Teachers are the dominant number of respondents

(28.86%, 13, n-45). They are followed by house keeper (19.98%, 9, n-

45), students (15.54%, 7, n-45) businessmen (8.88%, 4, n-45). The

minority number of respondents is doctor (4.44%, 2, n-45). Both the

laborer group &Gov. Officials have same number of representation in

this sampling having 11.1% of representation.

5.3 Section b- Analysis so per as explanatory variables

5.3.1 Public awareness

Consumers’ awareness about DSCC market regulatory system is a basic

indicator for having a market monitoring system on move. As a

working market monitoring system reinforce consumers to know about

existing law, rules, and agencies to complain at. That is why public

34

awareness has been added as explanatory variables in this research.

Beside this ARB model of market monitoring suggests consumers for

complaining to concerned market authority (see ARB model in

theoretical framework). So this model emphasizes on public awareness

& expects consumers will turn into critical mass while noticing any

violation of law.

Some related questions have been asked to the respondents in terms

of knowing their awareness level. The findings are bellow.

#Customers’ awareness about DSCC bazaar monitoring system

The findings from the above subscale can be mentioned as below

Figure: 6 knowing about the existence of DSCC monitoring system

(n=45)

71%

29%

knowing DSCC monitoring system

YesNo

A total of 71 %( n-32) of the respondents agreed that they

know about the Bazaar monitoring system of DSCC (Dhaka South City

Corporation).

35

On the other hand rest of the respondents 29 %( n-13) have

no idea whether there is a market monitoring system under DSCC.

#watching price chart at DSCC market (n-45)

Figure 7

51%49%

watching price chart

YesNo

36

Price chart is a must for a Bazaar monitoring system. On the basis

of which buyers can bargain with sellers and complain too concerned

authority. If price chart are not there buyers cannot predict price.

This is also another indicator of awareness. If consumers are aware

enough they must find out the price chart. That is why the

respondents were asked whether they saw price chart in front of

market/shops while they going kitchen market under DSCC. The

findings are as bellow

51 %( n-23) of the respondents gave positive reply about noticing

city corporation price chart in market.

The other 49% replied negative in the question of seeing

DSCC price chart ever. So the way DSCC operates its bazaar

monitoring system was asked mainly to the latter.

Table: Noticing price chart

Frequency Percentage

Yes 23 51.06%

No 22 48.84%

Total 45 100%

37

# Seeing expire date of commodities

Figure: See expire date of commodities?

male female0

10

20

30

40

50

60

70

49%

70%

15.54%

30% yesno

*Percentage may not aggregated 100% as some didn’t respond

Seeing expire date of commodities is most illustrating point to

judge customer's awareness level. BSTI affirms an excitable date of

commodities while TCB also monitors whether expired products are

sold or not. The key responsibility of DSCC market regulatory

authority is to take necessary step against any sort of complaints

from consumers (under a jurisdiction) regarding selling or keeping

expired product. This is possible only when consumers or buyers

will be aware enough to see expire date of product while buying

something from kitchen market. That is why this issue was included

under public awareness (explanatory variables). The result is as

follow

22 males from 35 male respondents replied that they see expire date

38

of products while buy something. It constitutes 62.85% of male

university in this research & around 45% of cumulative male & female

respondents.

7 of the male respondents said they don't see expire date

while buy something. It constitutes 15.5% of the research

respondents.

6 male respondents did not answer to this question.

On the other hand,

7 female respondents out of 10 gave positive reply in the

question of seeing expire date. This constitutes 70% of female

respondents. So apparently females are comparative more aware about

seeing expire date as compared with their male counterpart. (63%

against 70%)

3 female respondents out of 10 said they don't see expire

date.

# Receiving voucher against purchased commodities

Figure: receive voucher against purchased commodities?

39

male female0

5

10

15

20

25

30

35

40

45

20

4443

19

11.5

37

yesnosometimes

*Percentage may not aggregated 100% as some didn’t respond

Receiving voucher from seller is another important indicator to

measure consumer's awareness. If there is a sound bazaar monitoring

system it must encourage both consumers and sellers to keep and give

voucher against sold commodities. On the basis of which DSCC can

affirm whether its price chart are followed or ignored. So result of

this question is as follow

7 male respondents out of 35 agreed that they receive

voucher from sellers. Tough interestingly this is not intended to

show DSCC officials rather most of them said this is because of

their wife’s pressure to collect voucher.

15 male respondents said they don't receive voucher which

constitutes 33.3% of total respondents.

4 male said sometimes they took voucher, sometimes don't.

On the other hand,

40

3 female respondents said yes & 3 other said no in terms of

receiving voucher from the sellers.

Only single female respondent said that sometimes she took

voucher.

Beside this 9 respondents (6 male & 3 females) didn't reply to this

question.

# Bargain with sellers to follow price chart?

Figure: bargain with sellers to follow chart price?

41

30%

35%

35%

Bargain with sellers

yesnono comment

The information, citizen charter, price chart are important tools

that leave citizens more competition power. That is why bargaining

with sellers to follow price chart was included as measuring tool

for public awareness. This was asked only 23 respondent who

confirmed noticing price chart in market. Asking remaining 22

respondents about price bargaining would be invalid. The result is

as follow.

30.43 %( 7, n-23) gave positive feedback in the question of

bargaining to conform to price chart.

34.6% gave negative feedback in reply.

Remaining 8 respondents had no comment on it.

So, above data showed that most of the respondents are not prone to

force sellers to follow price chart.

42

5.3.2 Frequency of monitoring

# DSCC campaign against malpractice in market: Customers’ perception

Figure: ever exposed with DSCC campaign against malpractice in

market?

37%

55%

7%

Exposed with DSCC campaign

yesnono comment

The frequency of monitoring is another illustrating aspect to

explain DSCC market monitoring. Under this explanatory variable we

asked respondents two related measuring items. One is whether they

saw market campaign from DSCC or not. If yes then mostly when.

Whether price chart is updated on regular basis was the question.

The result of this question is

37.74% (17, n-45) gave positive feedback saying that43

they saw such campaign though not sure whether that was from DSCC or

TCB or even district magistrate in the form of mobile court.

Alarmingly 55.22 %( 25) said that they didn't ever seen

such campaign from any authority. It indicates that most of the

campaigns are conveyed just for show up on media; not run on the

regular basis. Otherwise people's eye couldn't ignore that.

The remaining 6.6 %( 3) didn't have any comment on it.

As a complement of this question positive respondents were further

asked to what extent they had been exposed to such campaign. So In

complement question the respondents were 17 in number.

Their responses are as bellow.

Only a single respondent agreed that he saw this campaign

on monthly basis

4 of the respondents said that experienced it seasonally.

E.g. During fruit season as expected earlier on 12 respondents are

in favor of observing it during Ramadan. It indicates authority gets

alerted when camera is lurking or media is pursuing over market

matters.

When Frequency Percentage

Ramadan 12 70.58%

Seasonal 4 23.52

Monthly 1 5.88

Total 17 100%

44

# Price chart updated on regular basis

Figure: price chart updated on regular basis

18%

82%

Price chart updated

yesno

The findings of this question are as follow

17.34% think it is not updated on regular basis. Even one

seller says not maintained fair rate. It cannot predict all quality

& quality less product's price. Even it is not compatible with

market equilibrium.

82.66% disagreed with the issue of price chart updating. It

indicates that consumers don't give serious attention to DSCC price

chart.

5.3.3 Regulatory and punishment aspect

What kind of punishment was executed?

The respondents mentioned some major punishments. Three types of45

punishment were executed the respondents acclaimed. Some shop

owners said they were fined 5,000-20,000 TK for not following the

rules and hiding price-chart. Some buyers replied they saw damaging

product, crocking commodities while observing market campaign.

5.3.4 Complain about Bazaar manipulation

#Complain to DSCC market monitoring standing committee difficult

Figure: complain to DSCC market monitoring standing committee

difficult

a) Strongly agree b) moderate d) disagree e) strongly disagree

46

53%

24%2%

4%

Complaining is difficult

s agreemoderatedisagrees disagree

It is obvious from the above data that a lion share

53% of the respondents think it is too hard to complain

to DSCC authority. ‘We don’t know where about DSCC & where to fill

complain’ they added.

24% replied a moderate view in this term

Interestingly only 4.44% have shown disfavor to this

viewpoint.

Another question was whether respondents have ever demonstrated,

participated in human-chain against market irregularities?

Only 1 person out of 45 respondents attended program such

demonstrated, participated in human-chain against market

irregularities? Causes they showed for not attending this type of

lack time no link with unconscious not works no interest

5.3.5 Holistic picture of DSCC monitoring: consumer’s perception

47

A) Strongly agree b) partially agree c) neutral d) disagree e)

strongly disagree

#Descriptive tatistics of variables

Subscales N Minimum Maximum Mean Standard

Deviatio

nFollowing

Price

chart

45 1 5 3.76 1.05

Punishmen

t

45 1 5 2.94 1.122

Monitorin

g

45 1 5 2.53 1.31

Valid (N) 45

The respondents’ responses have been measured in the scale of as per

bellow.

1= strongly disagree, 2= partially disagree, 3= neutral, 4=

partially agree, 5= strongly agree

# Observation on 9 shops & interview with the sellers.

9 sellers o s market have been interviewed with. So their opinions

are worth to mention.

48

It is observed that exposure of Price chart is as follow.

title Frequency # Percentage %

Price chart exist 06 67%

Price chart exist 03 33%

Total 09 100%

Sellers’ awareness about DSCC bazaar monitoring system

# Know about DSCC bazaar monitoring system?

Most of them don’t who campaign whether it is TCB with district

magistrate or DSCC committee for monitoring

Why expose price chart (who show price chart). The sellers showed

some reasons to do this. Those are as follow, to show update, inform

buyers, avoiding hassle from mobile court officials and above all to

get rid of any type of punishment imposed by magistrate.

# Frequency of monitoring: sellers’ perspective

Everyone agreed to the point that they receive back expired

commodities sold to customers.

# Who responsible for market manipulation seller’s perception

The sellers thought following are mainly responsible for market

irregularities, price manipulating and food adultering. These are

importer, exporter, whole seller, market, ministry, producer,

politician, mill factories, international market, broker, and

49

ministry.

Chapter 06

Findings of the Study

6.1 Overall Consumers’ perception: DSCC kitchen market monitoring

The findings suggest that the majority of the consumers at DSCC

market are either somewhat unaware about market monitoring or

apathetic to complain too concerned authority. Most of the

respondents thought price chart is not updated in regular basis.

Even something demonstration, protest against syndicate doesn’t50

work. So they avoid these type of activities. Monitoring price &

controlling price hike mainly get focused during Ramadan. People

think this seasonal camping is eye-wash in front of camera and not

continued throughout the year.

6.2 Effectiveness of DSCC Market monitoring & demographic variables

There has been found no significant relationship between age group

and effectiveness of DSCC bazaar monitoring. On the other hand to

some extent professional background of the respondents has been able

to translate the effectiveness. There has been found good reasons

for reversing perception of male against female respondents. Their

background and role in family matters contributed to respond

differently.

6.3 Market monitoring of DSCC & independent variables

Now following discussion has made an attempt to make connection of

respondents’ feedback with explanatory variables as have been given

in analytical framework (see analytical framework). What are the

findings of this research in the scale of independent variables has

been discussed bellow

6.4 Public awareness: Females are more aware than their counterpart

ARB model of market monitoring suggest for extensive public

awareness that is supposed to lead to complain to market authority.

It is found that most of the consumers know that there is system of

monitoring by DSCC. Another side of findings is only a least portion

saw price chart in DSCC kitchen market. So it suggests that the law

remains just black and white. It can rarely see the light of

implementation at consumer’s level. As a result people normally

51

don’t get authority at market for complain to (CAB,2007).

The result of seeing expire date of commodities was fantastic. It is

hoping side that majority of the respondents watch expire date of

product while buying something from DSCC market. This issue reveals

another gender issue that female are more aware at seeing expire

date than their male counterpart. Even some male are motivated by

their housewives to see expire date. So this illustrates a very core

value of urban women that they are pretty aware in market related

issues.

Male are comparatively less aware about seeking voucher from sellers

as compared to seeing expire date. Even female are completely

adverse to male’s condition. 44% of female at least seek voucher

while male are only 20 in percentage. So that makes the difference

between them. So this reveals that female is more conscious about

expenditure, transparency even this may be for future reference to

seller if commodities are found faulty.

It was asked that if sellers don’t follow price chart or claim over

price whether you bargain with. Findings suggest that most of them

don’t bargain. They showed some reasons for this. They said this is

because market price is stable now with the incensement in

purchasing power.

6.5 Frequency of monitoring: got serious attention during Ramadan

As report says Ministry of commerce initiated for forming 14

cumulative monitoring teams to monitor Dhaka city market. Each team

will be headed by an officer whose status is equivalent to a deputy

secretary. There will be a magistrate, police force, representatives

from ministry of food, agriculture & home affairs. Even

52

representative from DSCC will be there. (Bangladesh Protidin, 14

June, 2013). The above report illustrates that market monitoring

activities are still dominated and conveyed by the ministry of

commerce and TCB. The local government body DSCC invests little

attention to it or participated as token representative. So hoping

positive feedback from customers about its monitoring performance is

far cry. What respondents exclaimed & expressed regarding this issue

is more alarming. 55% gave negative feedback in reply of question of

seeing DSCC market monitoring campaign ever while a very least

percentage agreed on this point. Who gave positive feedback they are

not gave it unanimously to favor DSCC. They were confused whether

that campaign was conveyed by DSCC or TCB or led by ministry of

commerce. So drawing conclusion from their opinion is not so easy.

Another important aspect was how many times they saw such campaign

or in other word when this got intensified. Most of the respondents

said this campaign got focused mainly in Ramadan when very few of

them mentioned that they exposed with it seasonally. A little number

expressed that it is conveyed in every month. Even some report says

that government initiates such campaign before election time

Another fact is that though price chart is normally updated by DSCC

official as known from a seller who is close to market chart- stand

and observed this on regular basis people’s perception is quite

adverse to it. About 82% thought this price is not updated on

regular basis.

6.6 Following price chart ignored in most of the cases

A customer said the price chart set by DSCC was not followed

throughout Ramadan. (Nayadiganta, 1 august, 2014). Some says DSCC

53

price chart is just kept black and white not executed. Customers

agreed moderately in the question of whether price is followed or

not.

6.7 Punishment are not conveyed following due process

Punishment range is 1000 to 50,000. Customers claimed that they saw

to set fine up to 20,000. Even this is not beyond criticism. Some

seller said this is not done as prescribed in law, for example

Rahman khan, a seller of new market kitchen market, said that fine

(20,000) was just not exposing individual shop chart. He thought

that was not done following due process.

To impose punishment authority should have adequate resource to

identify expired and formalin mixed commodities. Currently DSCC

markets’ formalin test is done by fish department, consumers’ right

protection department, BCSIR, BSTI, public health nutrition

institute. On the other hand DSCC has no formalin test machine to

identify formalin in commodities. (POBA, 2013)

The standard of food set by BSTI is also not beyond question. In an

interview with an official of food-court (country’s only food court

situatedat DSCC)said the standard ofwater purification (bottle pack)

set by BSTI helps some low quality companies to survive in market.

( 12 february,2014, jugantor)

6.8 Consumers are not so critical mass

Complaining to DSCC standing committee is a process by which market

transference can be ensured beside this the officer of Social

Service assigned to DSCC is another agent to complain to. This

complaining mechanism is also suggested by ARB system of market

54

monitoring. But response from respondents gave another message. Most

of the respondents thought complaining to DSCC authority is

absolutely difficult.

Even people seem not organized as same as much previous study showed

that consumers throughout the world are generally less organized

than other professional organization. As consumers are from

different walks of society so coherent among them is less visible.

Our research translated the same thing in this issue. Only single

person attended demonstration, human chain seeking consumers’ right

or protesting market irregularities. The respondents who didn’t

participate such kind of awareness type of programs showed some good

reasons not to be there. No link with consumer right related

organization, thing it doesn’t work, no need for that, no free time

all these were prime reasons not to attend consumers’ right related

program. So it gave clear message that consumers are not so critical

mass and unorganized consumers may be the underlying reason.

Another report says though consumers’ right protection act was

enacted since 2010 but only 109 complains were filled till November

2014. (Jugantor, 12 November, 2014)

6.9 Sellers fear of this punishment more than buyers

As for fear of fine, crocking commodities, damaging goods which

means huge loss to capital sellers are comparatively more aware than

buyers. We observed 9 sellers in three markets. Interestingly 6

shops were demonstrating their price chart in front of their shop

(individual price chart also hanged beside main chart stand).The

reasons they showed were to show update, inform buyers, avoid

hassle, avoid punish. The latter two translate sellers’ fear about

55

uncertainty.

6.10 Sellers know the system but not know who convey the operation

Though most of the sellers are well aware of that there is a system

of market monitoring by DSCC authority they don’t know who actually

convey that operation. Was that by district magistrate, TCB,

officials from ministry of commerce in the form of mobile court or

DSCC itself? So it significantly means that there is a communication

gap between stakeholders and authorities. Both consumers and sellers

are ignored in terms of informing the agents of operation or extent

of punishment. So, this is kind of one way communication.

6.11 Price- chart itself is not fair: can’t predict price of all

category-goods

While interviewing with a seller about the fairness of setting

market price by DSCC a seller said it is not fair. Because this

price is normally set at mid-day while whole day is still left. At

the end of the day market price may fall as equilibrium. Even

quality goods may have more value for money. So, in this sense it

can be concluded here that DSCC price chart can’t go beyond

limitation. It gives an average price just like a shirt forced to

fit all.

6.12 Syndicate is responsible for price/market manipulation?

Report says mainly syndicate works behind the camera. (Dainik

Ajkaler Khobor, 29 June, 2014). In most of the cases syndicate

established out of intention for making huge profit and black

market.

6.13 Implication for Policy/future study

56

The research found interesting results regarding the relationship b

etween the extent of public awarness, punishment, monitoring,exposure

of price chart  and effectiveness of DSCC market monitoring.

Nevertheless, this research has some inadequacy which should be

taken cognizance. The results of this study should be interpreted w

ith caution due to those weak

points. Firstly, only three market under DSCC jurisdiction when

other 75 markets are also under it.

.The selected three sample markets are situated in campus area where

most of the consumers are well educated and aware of market matters.

Therefore, the results of the study cannot be generalized .

Secondly, this study is completely based on the present position and 

situation of the respondents

regarding some limited distinct factors. It did not consider the pa

st position and situation of the

respondent and their future expectations about this experience.

Thirdly, the sample size is too small to draw any kind of overall 

generalization. Although, the

data was based on 45+9 respondents from 3 markets. A smal

l sample size could affect the

statistical power and precision of the model’s parameter estimates 

as well as the indices of the

overall model fit (Vermeeren et al 2011). In spite of this, this s

tudy appears to have significant

explanatory potential, and the relationships with the framework corr

espond with rational theories

and literature explanations. Therefore, this problem does not appear 

to be serious.

57

In spite of the aforementioned gaps, the research extends current kn

owledge in at various ways,

and does provide a snapshot picture of awarness level of consu

mers going to the

DSCC

kitchen . This study is an addition to earlier researc

hers’ efforts in

understanding the relationship of public awarness, punishment,

monitoring frequency, displaying price chart with the effectiveness

of DSCC kitchen market monitoring.

Statistically significant  correlation results are indicatives of th

e impact of

all six variables' contribution towards effectiveness & influence of

DSCC bazaar monitoring.

Since no data exists on effectiveness & influence of DSCC bazaar

monitoring in other research,

future in-depth research of this may assist policy formulation and 

implementation on all levels to

be aware of the status of effectiveness and allow them to pro-

actively put mechanisms in place

to enhance the effectiveness

and ultimatelyimprove service delivery.

This research examined the present level bazaar monitoring  of DSCC

three markets.

Empirical findings of this study suggest that there are inve

rse relationships prevail between

education and Overall perception regarding monitoring activities by

DSCC. It is recommended that future researcher can concentrate tofin

58

d out the cause behind this. Further analysis may reveal the reason

s for this finding, and the

future research possibilities are immense. 

Specially, they can portray a comparative analysis

between campus and industrial area markets.

Additional research is thus needed to further investigate the potent

ial relationships and effect of

those variables and other extraneous variables.

Chapter 07

Recommendation & Conclusion

Hereby it can be concluded here that the findings of this research

are helping agent to translate the effectiveness of DSCC bazaar

monitoring. Now here is some recommendation out of the findings.

Firstly DSCC is lacking from its logistic and other equipment

scarcity. For example currently formalin testing machine is missing

in DSCC. FBCCI, Department of national consumer’s right protection

are now conveying this service in market. So this local government

body should be equipped with all sophisticated equipment’s. The

officers and employees should be well trained to monitor market and

test food adultering, mix of formalin in food. To steer monitoring

activities there is urgency for coordination between law enforcing

agency & DSCC. Such a way monitoring activities can be intensified.

DSCC should not fix a price fit for all commodities rather it should

provide a price range which cover foods and goods from lowest to

59

highest quality. Monitoring work should be operated at least per

week. Otherwise black market and syndicate may get room to take

breath. Punishment should be executed in public such a way all

stakeholders can be aware in future. The punished shop owner should

be informed the law and reason of his punishment. There is an

urgency of permanent bazaar committee in each market wherein

consumers can fill complain immediately. Such a way transparency can

be ensured.

Reference/Bibliography

"Administrators in a day or two". The Daily Sun. 1 December 2011.

Retrieved 6 September 2013.

Al-Mahmood, Syed Zain. "Splitting Dhaka: A zero sum game". Dhaka

Courier. Retrieved 6 September 2013.

Dhakasouthcity.gov.bd, 'Markets'. Retrieved on. 2015. Web. 31 Jan.

2015.

Dncrp.gov.bd,. '.জজজজজ জজজজজজ জজজজজজ জজজজজজজ জজজজজজজজ :.'. N.p.,

2015. Web. 31 Jan. 2015.

60

“Improving the Marketing System Performance for fruits and

Vegetables in Bangladesh” (2013), National food policy capacity

strengthening program

‘জজজজজজ জজজজজ জজজজজজজজজজ জজজজজজজজজজ জজজজজ’, Bangladesh Protidin, 14

june ,2013)

‘জজজজজজজজজজজ জজজজজজ জজ জজজজজজজজজজ : জজজজজজজজজজজ জজজজ জজজজজ জজজজজজ

জজজজজ , Dainik Ajkaler Khobor,

29 June, 2014)

‘জজজজজজজজজজ জজজজজজজ, Nayadiganta, 1 august, 2014

‘জজজজজজজজ জজজজজ জজজজজজজজজজ:জজজজজ জজজজজজজজ জ জজজজজ, জজজজজজজজ জজজ

জজজজজ জজজজজজ

জজজজজজজজ জজজজজজ জজজজজজজ, জজজ, 2013

‘জজজজজজ জজজজজজ জজজজজ জজজ জজজজ জজজজজজ জজ১০৯ ! Jugantor, 12 November,

2014)

‘জজজজজজজজ জজজজজজজজজ জজজজজজজ জজজজজজজ জজজজজ জজজজ, Jugantor12

february,2014,

>>Wikipedia,. 'Dhaka South City Corporation'. Last accessed on.2015.

Web. 31 Jan. 2015.

>>National Commodity Prices. Department of Agricultural Marketing.

(2012 ), Ministry of

Agriculture, Government of the Peoples Republic of Bangladesh [www

.dam.gov.bd].

>>The Rice Crisis. Markets, Policies and Food Security. London.

(2010) D. (Ed.).  Food

and Agricultural Organizations of the United Nations (FAO) and Earths

can.

 Horticulture Baseline Production and Marketing Survey,

(1997) Vol. II, Main Report.

61

>>Food and Agricultural Organization of the United Nations. Engineer

ing and Planning

Consultants Ltd., Dhaka, Bangladesh. 299p.

>>Structure and Efficiency Analysis of Vegetable Production and Mar

keting-in Sindh,F.M. (2009).  Pakistan. PhD Thesis, Department 

of Agricultural Economics, Faculty of-Agricultural Social 

Sciences, Sindh Agricultural University, Pakistan, p. 223.

>>Kreta-Bhokta andoloner sharuph, (2007), CAB: Dhaka

>>Consumers’ right protection act, (2009)

>>City Corporation act, (2009)

>>Trading Corporation order, (1972)

Websites:

http://www.tcb.gov.bd/

http://www.mincom.gov.bd/

62

Appendix A: Questionnaire

Bazaar Monitoring: A study over kitchen markets of DSCC

The purpose of the research is to assess the extent and of Bazaar mo

nitoring of Dhaka

South City Corporation with a view to understand consumers’ and sell

ers’ perception and

experience. The study is being undertaken for partial fulfillment of 

the requirement of

Applied Research of public administration, University of Dhaka. Data 

collected through

this questionnaire will be used for research purpose only.

Group ‘10’; 8th semester, Dept of Public Administration,

University of Dhaka

Put ‘Tick’ (✓) mark or describe where necessary.

Name: ___________________ Age: ______ Gender:☐ Male ☐ Female

Professional:_______________

1. Do you know about the Bazaar monitoring system of DSCC? ☐ Yes  ☐No

2. Have you ever seen price chart in market? ☐ Yes ☐ No

63

3. Is price chart updated on regular basis?

4. Do you watch expire date of commodities? ☐ Yes ☐ No

If expired product found what is your step?_________________________________________

5. Do you receive voucher against purchased commodities? Why you takevoucher?________________________________________________________________

6. Do you bargain with sellers to follow chart price? ☐ Yes ☐ No

7. What is you step if sellers claim overprice?

____________________________________________________________________

8. Have you ever exposed with DSCC campaign against malpractice in market?

☐ Yes ☐ No

If yes, when do you see it?

(a) Daily (b) weekly (c) monthly (d) during Ramadan (e) seasonally____________________________________________________________________

What kind of punishment was executed?

_____________________________________________________________________

9. ‘It is too hard to complain to DSCC market monitoring standing committee’ do youagree with the statement?

a) strongly agree b) moderate c) disagree d) strongly disagree

10. Have you ever demonstrated, participated in human-chain against marketirregularities?

64

☐ Yes ☐ No. If not why? ________________________________

11. Please indicate the extent to which you agree with the following statements by

marking with a tick on the appropriate box.

Statement completelydisagree

partiallydisagree

Neutral partiallyagree

completelyagree

Price Chartis followed

MonitoringRegularly

Punishment isenough

1= strongly disagree, 2= partially disagree, 3= neutral, 4=

partially agree, 5= strongly agree

THANK YOU FOR YOU KIND COOPERATION

Appendix BJDI subscale*

Subscales strongl

y

disagre

e

partially

agree

neutral partia

lly

agree

strongly

agree

follow price

chart

21.3% 30.1% 18% 17.34% 13%

punishment is

adequate

30.38% 30.38% 21.7% 8.68% 8.68%

Monitoring

regularly

30.38% 17.34% 13% 26% 0%

65

*Percentage may not be aggregated to 100 as all 23 respondents

didn’t answer some questions.

Appendix CData of questionnaire

Q.N

.

question Ye

s

(#

)

Ye

s

(%

)

N

o

(

#

)

No

(%

)

1 Do you

know about the Bazaar monitoring system of DSCC?

32 71

%

1

3

29

%2 Have you ever seen price chart in market? 23 51

%

2

2

49

%3 Is price chart updated on regular basis? 4 17

%

2

3

83

%4* Do you watch expire date of commodities?  29 60

%

1

0

22

%5* Do you receive voucher against purchased commodit

ies? 16 35

%

1

8

39

%6 Do you bargain with sellers to follow chart pric

e? 7 30

%

8 34

%8** Have you ever exposed with DSCC campaign against 

malpractice in market?

17 37

%

2

5

55

%

66

* In data analysis Male female variation shown

* *Question seven is open ended question

67