October 20th, 2020 Austin Berry, Nadine Gritten

Ecommerce for Small Business

Ecommerce for Small Business

Today‣ About Box Clever & Austin

‣What & Why Ecommerce

‣ Ecommerce Platforms

‣ Ecommerce Store Considerations

‣ Promoting Your Store

Ecommerce for Small Business

Our Team

‣ UX design & development

‣ development

‣ digital marketing

‣ project management

Ecommerce for Small Business

Award Winning Agency

30+ awards

Ecommerce for Small Business

What We’re About

‣ digital solutions: web, apps, design, and digital marketing

‣ 1,500+ websites online for clients across North America

‣ 90% client retention rate from 2005

‣ Shopify Expert Partner

Ecommerce for Small Business

About Me

‣ Shopify Account Manager

‣ Gain expert knowledge into your business

‣ Diverse client list

Ecommerce for Small Business

What & Why ECommerce

‣ Variety of stores & products

‣ COVID-19 and the impact on the marketplace

Ecommerce for Small Business

Spending Changes in Canada

Ecommerce for Small Business

Quick Stats

‣ Grocers have reported a 700% increase in online sales

‣ Online sales in May 2020 were $3.8B, 112% increase from May 2019

‣ Online sales make up 8% of everything sold in Canada

Ecommerce for Small Business

The Future of Ecommerce‣ Ecommerce is expected to nearly

double by 2023 to more than $6.5B

‣ By 2021 53.9% of all ecommerce will happen on mobile devices

‣ Young Adults are the driving force

Ecommerce for Small Business

Ecommerce Platforms

‣ BigCommerce

‣Wix

‣Magento

‣ Shopify

Ecommerce for Small Business

Ecommerce website considerations

‣ Payment provider

‣ Currency

‣ Shipping

‣ Policies

‣ Inventory System

Ecommerce for Small Business

Next steps

‣ Research

‣ Find a web partner

‣ Ecommerce store creation & launch

‣ Create a post-launch plan

Ecommerce for Small Business

Post Launch Planning

‣ Overall plan

‣ Digital Marketing

Ecommerce for Small Business

Now What?

The Website is Launched why don’t I have many sales?

There are three major Digital Marketing Methods you can use to reach those looking for your product

‣ Search Engine Optimization (SEO)

‣ Search Engine Marketing (SEM)

‣ Social Media Advertising

Ecommerce for Small Business

Search Engine Optimization

‣ Increases the position of you website in search browsers

‣ Do not pay for clicks

‣ Local SEO helps you build local awareness

‣ Can take 6 months to see any results and up to 2 years to reach goals

Ecommerce for Small Business

Search Engine Marketing

‣ Pay for clicks

‣ Google & Bing Ads ‣ Intent based search ads

‣ Brand Awareness Display ads

‣ Remarketing ads

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Ecommerce for Small Business

Social Media Advertising

‣ Facebook, Instagram, Twitter, Snapchat, TikTok

‣ Free to use

‣ Pay for sponsored ads

‣ Can be time consuming to keep a strong presence

Ecommerce for Small Business

In Conclusion

‣ Research

‣ Find a partner

‣ Drive traffic

‣ Don’t let it become stagnant

Q+A