Dynamics of Dyads in Social Networks: Assortative, Relational, and Proximity Mechanisms (Review)
Transcript of Dynamics of Dyads in Social Networks: Assortative, Relational, and Proximity Mechanisms (Review)
MotivationA Typology of Mechanisms of Change in Social Networks
Conclusions
Dynamics of Dyads in Social Networks: Assortative,
Relational, and Proximity Mechanisms
J. Mejía1
1Facultad de Economía
Universidad de los Andes
May 26, 2015
Rivera, Soderstrom, Uzzi (2010) Annual Review of Sociology
MotivationA Typology of Mechanisms of Change in Social Networks
Conclusions
Outline
1 Motivation
2 A Typology of Mechanisms of Change in Social Networks
Assortative MechanismsDynamics of Homophily
Dynamics of Heterophily
Relational MechanismsDynamics of Reciprocity
Dynamics of Repetition
Dynamics of Clustering and Closure
Dynamics of Degree
Proximity MechanismsDynamics of Proximity and Social Foci
3 Conclusions
Rivera, Soderstrom, Uzzi (2010) Annual Review of Sociology
MotivationA Typology of Mechanisms of Change in Social Networks
Conclusions
Increasing Interest in Social Network Analysis
The capital of social network research has risen rapidly
20-year increase in the share of papers that list �networks� as akeywordIncreasing citation impact of network papers.
Conceptualizations of networks as static substrata of social
interaction are giving way.
They examine journal articles that explain how social networks
evolve over time.
Rivera, Soderstrom, Uzzi (2010) Annual Review of Sociology
MotivationA Typology of Mechanisms of Change in Social Networks
Conclusions
Increasing Interest in Social Network Analysis
The capital of social network research has risen rapidly
20-year increase in the share of papers that list �networks� as akeywordIncreasing citation impact of network papers.
Conceptualizations of networks as static substrata of social
interaction are giving way.
They examine journal articles that explain how social networks
evolve over time.
Rivera, Soderstrom, Uzzi (2010) Annual Review of Sociology
MotivationA Typology of Mechanisms of Change in Social Networks
Conclusions
The increasing role of network papers in sociology journals,
1970�present
Rivera, Soderstrom, Uzzi (2010) Annual Review of Sociology
MotivationA Typology of Mechanisms of Change in Social Networks
Conclusions
Assortative MechanismsRelational MechanismsProximity Mechanisms
Outline
1 Motivation
2 A Typology of Mechanisms of Change in Social Networks
Assortative MechanismsDynamics of Homophily
Dynamics of Heterophily
Relational MechanismsDynamics of Reciprocity
Dynamics of Repetition
Dynamics of Clustering and Closure
Dynamics of Degree
Proximity MechanismsDynamics of Proximity and Social Foci
3 Conclusions
Rivera, Soderstrom, Uzzi (2010) Annual Review of Sociology
MotivationA Typology of Mechanisms of Change in Social Networks
Conclusions
Assortative MechanismsRelational MechanismsProximity Mechanisms
Dynamics of Homophily
The greater the similarity between two individuals the more
likely they are to establish a connection
Self-similar alters mitigate the potential con�icts,misunderstandings, and monitoring costs that come withmaking connections
Homophily more strongly a�ects attachment in intimate
relations
Van Duijn et al. (2003) found that gender homophily waspositively associated with the formation of �real friends� butnot �friendly� or �neutral� relations.
Rivera, Soderstrom, Uzzi (2010) Annual Review of Sociology
MotivationA Typology of Mechanisms of Change in Social Networks
Conclusions
Assortative MechanismsRelational MechanismsProximity Mechanisms
Dynamics of Homophily
It is a rare attribute that has the strongest in�uence on
attachment
�[T]wo African Americans in a crowd of whites will tend tonotice and identify with each other because of their commonrace; however, when in a group of other African Americans,the same two people are unlikely to notice or identify witheach other�
People are more likely to maintain homophilous relationships
than they are to maintain heterophilous ones.
Felmlee et al. (1990) found that the hazard rate fordetachment of interracial romantic relationships was more thanthree times higher than that exhibited by racially homophilouscouples
Rivera, Soderstrom, Uzzi (2010) Annual Review of Sociology
MotivationA Typology of Mechanisms of Change in Social Networks
Conclusions
Assortative MechanismsRelational MechanismsProximity Mechanisms
Dynamics of Heterophily
It is also selfevident that diverse network relationships exist
Moody (2004): �in high-growth, fast changing specialties, wewould expect to see more coauthorship because it is easier tobring in a new author than it is to learn new material oneself.�People seek out others whom they believe to have valuable andcomplementary task-related skills
Heterogeneous relationships have instrumental nature
Collaborative ties between actors with complementaryattributes are often short term and oriented toward thecompletion of a project or goal
Rivera, Soderstrom, Uzzi (2010) Annual Review of Sociology
MotivationA Typology of Mechanisms of Change in Social Networks
Conclusions
Assortative MechanismsRelational MechanismsProximity Mechanisms
Multiform Heterophily
Network ties may be between individuals who are
simultaneously similar and di�erent
Casciaro & Lobo's (2008) �eld research suggests that peoplepreferentially collaborate with others who have complementaryspecializations but similar demographic traits that facilitatecommunication and trustOrganizations, too, appear to seek a balance between similarityon some dimensions, such as status (Podolny 1993), anddissimilarity on others, such as industry niche (Gulati 1995,Chung et al. 2000), strategic grouping (Nohria & Garcia-Pont1991), geographic location (Gulati & Gargiulo 1999, Chung etal. 2000), size (Shipilov et al. 2006), or embedded versusarm's-length ties (Lazerson 1995; Uzzi 1996, 1997).
Rivera, Soderstrom, Uzzi (2010) Annual Review of Sociology
MotivationA Typology of Mechanisms of Change in Social Networks
Conclusions
Assortative MechanismsRelational MechanismsProximity Mechanisms
Outline
1 Motivation
2 A Typology of Mechanisms of Change in Social Networks
Assortative MechanismsDynamics of Homophily
Dynamics of Heterophily
Relational MechanismsDynamics of Reciprocity
Dynamics of Repetition
Dynamics of Clustering and Closure
Dynamics of Degree
Proximity MechanismsDynamics of Proximity and Social Foci
3 Conclusions
Rivera, Soderstrom, Uzzi (2010) Annual Review of Sociology
MotivationA Typology of Mechanisms of Change in Social Networks
Conclusions
Assortative MechanismsRelational MechanismsProximity Mechanisms
Dynamics of Reciprocity
The bestowing of a friendship from i to j tends to be quickly
followed by a reciprocal o�ering of a friendship from j to i.
While one-way friendships were signi�cantly more likely thannull relationships to blossom into reciprocated ties, they alsohad a high base rate of dissolutionThus, reciprocity is associated with stability. Over time,unreciprocated ties are inherently unstable, either becomingreciprocated or withdrawn.
Rivera, Soderstrom, Uzzi (2010) Annual Review of Sociology
MotivationA Typology of Mechanisms of Change in Social Networks
Conclusions
Assortative MechanismsRelational MechanismsProximity Mechanisms
Dynamics of Repetition
In relationships that can be ongoing in time, an important
relational property is the frequency of repetition.
Coauthorship networks: rate of repeated ties varied from about50% to approximately 99%, which suggests that repeated tiesare common and, for some networks, are the norm.In networks of economic exchange and friendship, the ties thatexist at one point in time are likely to be repeated in thefuture.
Rivera, Soderstrom, Uzzi (2010) Annual Review of Sociology
MotivationA Typology of Mechanisms of Change in Social Networks
Conclusions
Assortative MechanismsRelational MechanismsProximity Mechanisms
Dynamics of Clustering and Closure
A characteristic that distinguishes social networks from
biological and technological networks is clustering.
Clustering means that social networks tend to have a highdensity of closed triads, or, colloquially, people tend to becomefriends with the friends of their friends.
Rationales
1 People who spend time with a common third are likely toincidentally encounter each other, even if they are notexplicitly introduced.
2 Sharing a third party provides information about potentialconnections through referrals and gossip and that thisinformation decrease the uncertainty and risk of a newconnection
Rivera, Soderstrom, Uzzi (2010) Annual Review of Sociology
MotivationA Typology of Mechanisms of Change in Social Networks
Conclusions
Assortative MechanismsRelational MechanismsProximity Mechanisms
Dynamics of Clustering and Closure
Clustering occurs even between individuals who are separated
by more than a single intermediary
Ties that connect people who share several common alters are
said to be structurally embedded and are not only more likely
to arise in a social network, but are also more likely to
withstand the test of time.
Clustering decreased after a shock perturbed the network.
Not all social networks exhibit clustering.
Kinship networks where ties represent genealogical descent arean obvious example of taboo norms against closure.
Rivera, Soderstrom, Uzzi (2010) Annual Review of Sociology
MotivationA Typology of Mechanisms of Change in Social Networks
Conclusions
Assortative MechanismsRelational MechanismsProximity Mechanisms
Dynamics of Degree
Most actors have only a few ties, while a small number have
extraordinarily many (Borgatti&Everett 1999, Albert&
Barab´asi 2002).
Facebook, sex...Central actors bene�t from a rich-get-richer phenomenon ofcumulative advantage
The relationship between centrality and tie accumulation is
likely to be diminished by factors that moderate an actor's
resources for tie acquisition or maintenance such as time,
money, or even natural aging.
Less extreme di�erences between the most and least centralactors than do networks of relationships where increasing one'sdegree requires only a small cost, or one-time cost
Rivera, Soderstrom, Uzzi (2010) Annual Review of Sociology
MotivationA Typology of Mechanisms of Change in Social Networks
Conclusions
Assortative MechanismsRelational MechanismsProximity Mechanisms
Dynamics of Degree
Not only are high-degree actors more likely to form
attachments than noncentral actors, but they are also more
likely to form attachments with each other
A literature is emerging on degree centrality and detachment.
Mad Men e�ect: a company's degree, as measured by thenumber of ad agencies it employed, was positively related tothe probability of breakup of the �rmagency relationship.
Rivera, Soderstrom, Uzzi (2010) Annual Review of Sociology
MotivationA Typology of Mechanisms of Change in Social Networks
Conclusions
Assortative MechanismsRelational MechanismsProximity Mechanisms
Outline
1 Motivation
2 A Typology of Mechanisms of Change in Social Networks
Assortative MechanismsDynamics of Homophily
Dynamics of Heterophily
Relational MechanismsDynamics of Reciprocity
Dynamics of Repetition
Dynamics of Clustering and Closure
Dynamics of Degree
Proximity MechanismsDynamics of Proximity and Social Foci
3 Conclusions
Rivera, Soderstrom, Uzzi (2010) Annual Review of Sociology
MotivationA Typology of Mechanisms of Change in Social Networks
Conclusions
Assortative MechanismsRelational MechanismsProximity Mechanisms
Dynamics of Proximity and Social Foci
�Cupid may have wings, but apparently they are not adapted
for long �ights�
More than one in six couples �ling for a marriage license hadpreviously lived within a single city block of each other,providing early evidence for the important role of proximity onsocial attachment.Frequency and duration of 1.8 billion instant-messageconversations between 180 million people worldwide decreasedas geographic distance increased.
Rivera, Soderstrom, Uzzi (2010) Annual Review of Sociology
MotivationA Typology of Mechanisms of Change in Social Networks
Conclusions
Assortative MechanismsRelational MechanismsProximity Mechanisms
Dynamics of Proximity and Social Foci
Some individuals lost as much as one-third of their old
personal networks as they transitioned to a new location.
Coporate interlocks
Firms were more likely to share corporate board members ifthose �rms had headquarters in proximate locations.Kono et al. (1998) found that membership in exclusiveupper-class clubs in the same city as the headquarters was theactual driver of board interlocks.
Given advances in technologies that facilitate communication,
geographically dispersed social foci may be playing amore
important role in organizing attachments while geography is
playing a less important role???
Rivera, Soderstrom, Uzzi (2010) Annual Review of Sociology
Appendix
Conclusions
Researchers have historically approached the issue in three
ways: one focusing on actors' attributes, another on their
relationships, and a third on proximity.
Further research
Disambiguating causal relationships in the dynamics ofrelationship formation and dissolution.Explore interactions between assortative, relational, andproximity mechanisms.It is relatively unknown whether di�erent mechanisms playgreater or lesser roles as networks evolve.
Rivera, Soderstrom, Uzzi (2010) Annual Review of Sociology