DOCMADSCHOOL

SECONDDOCTORAL COLLOQUIUM

ON MANAGEMENT ANDDEVELOPMENT

(DOCMAD)

November 12-14, 2021

under the aegis of

Institute ofRuralManagementAnand

The DOCMAD School is for PhD scholars and Master'sdegree students who are PhD aspirants. The objective ofthe School is to expose the participants to the disciplineof Rural Management. The three-day school willcomprise of 15 sessions aimed at providing domainknowledge across different areas of rural management:Economics, Finance Accounting Costing, OrganizationBehavior and Human Resource, Information Technologyand Systems, Marketing, Production OperationsManagement & Quantitative Techniques, StrategicManagement, and Social Sciences. These sessions will beprimarily in the workshop mode to introduce theparticipants to the concepts, tools and methods andtheir applications having the rigour of managementstudies as well as the flavour of rural management. Thisschool is a prelude to the Doctoral Colloquium onManagement and Development (DOCMAD-2021), wherethe Doctoral Scholars get an opportunity to presenttheir research work.

What is DOCMAD School? Highlights of DOCMAD School

Institute ofRuralManagementAnand

EligibilityMinimum qualification: Master's Degree in any discipline

Keynote AddressProf. Ramadhar SinghAhmedabad University

“What Scientists Know Makes Them Blind to WhatThey Don't Know: The Case of Attitudes and

Attraction Relation”

Inaugural AddressProf. Tushaar Shah

Professor Emeritus, IRMA“IRMA’s Contribution in Research on Farmers’

Cooperatives”

Highlights of DOCMAD School

Institute ofRuralManagementAnand

Round Table on"Discourses in Rural Management"

Prof. Debi Prasad MishraDirector, DMI Patna

Prof. HS Shylendra Professor, IRMA

Dr. R RameshAssociate Professor, NIRD&PR

Prof. Terjani GoyalDirector, IIRM, Jaipur

Prof. C Shambu PrasadProfessor, IRMA

Moderator

Institute ofRuralManagementAnand

Highlights of DOCMAD School

Naranpur Express Simulation Game

Prof. Preeti PriyaProfessor, IRMA

Prof. Anand Venkatesh Professor, IRMA

This is a unique game to simulate farmer householdlevel transactions to manage the livelihoodconditions. Developed inhouse by IRMA, the gamefocuses attention on decision making process offarmers, especially the small and marginal farmersand landless labourers; and how their decisions areinfluenced by decisions taken by large farmers andgovernment interventions.

Institute ofRuralManagementAnand

Programme Schedule

Date 09.30 am to 11.00 am 11.30 am to 01.00 pm 02.00 pm to 03.30 pm 04.00 pm to 05.30 pm 06.00 pm to 07.30 pm

12-11-2021

InaugurationKeynote Address

by Prof. Ramadhar SinghInaugural Address

by Prof. Tushaar Shah

Roundtable on"Disocurses in

Rural Management"

Qualitative Longitudinal Research(QLR) in Management: A Primer

by Prof. Satyendra Pandey

Using Field Experimentsfor Doctoral Research - I

by Prof. Vivek Pandey

Social Network Analysis - Iby Prof. Shyam Singh

13-11-2021 Naranpur Express - I

by Prof. Anand Venkateshand Prof. Preeti Priya

Naranpur Express - IIby Prof. Anand Venkatesh

and Prof. Preeti Priya

Measuring Developmentby Prof. Hippu Salk Kristle Nathan

Using Field Experimentsfor Doctoral Research - II

by Prof. Vivek Pandey

Social Network Analysis - IIby Prof. Shyam Singh

14-11-2021 Setting a Rural Research Agendafor Hybrid Organizations

by Prof. Sushanta Kumar Sarma

Use of Choice Experimentin Rural Marketing

by Prof. Suva Mohanty

Research in Finance:A Rural Context

by Prof. Rakesh Arrawatia

Data Mining Techniquesin Rural Management

by Prof. Kushal Anjaria

Decision Making tools inRural Management

by Prof. Prashant Premkumar

Institute ofRuralManagementAnand

Session Description

Session Description

Field experiments combine two methodological strategies, viz., experiments and fieldwork. The experiment part seeks to randomly allocate

observation units to treatment, control, and placebo groups. The field part attempts to simulate the conditions under which a causal process

occurs. The extent of application and the technical sophistication involved in designing and implementing field experiments have advanced in

recent times. The objective of the workshop is to expose participants to a causal framework, techniques of randomization, and interpretation of

causal models.

Using Field Experimentsfor Doctoral Research - 1

by Prof. Vivek Pandey

Qualitative Longitudinal Research(QLR) in Management: A Primer

by Prof. Satyendra Pandey

Early-stage researchers in areas of management studies concerned with investigating a phenomenon over a long period where QLR can offer great

insights. The close-up lens of the qualitative longitudinal study allows the examination of processes, following the evolution while walking alongside

them to capture 'change in making'. Through this primer session, participants will gain a short overview of the method and its application along with

broader contours of human agency, subjectivity, and lived experiences in this form of enquiry.

Social Network Analysis1by Prof. Shyam Singh

Scholars use individual and community attributes to understand social realities. However, social ties that individuals establish with others and the

networks they get embedded with, have significant bearing on how social realities take shape. Social Network Analysis (SNA) enables us to study

social ties and networks, and understand business and social relations (group behaviour, resource management, knowledge sharing, dominance,

exclusion, social norms, etc.). This workshop intends to provide basic understanding of conducting SNA in social science and management research.

With the emergence of social enterprises, and marketization of nonprofits, and collectives, hybrid organizations are now playing a significant role

in addressing rural issues. Recent research from organization theory highlights the challenges faced by these sets of organizations while going

about their routine work. The talk would highlight the current state of work in hybrid organization and how one can benefit from these in

addressing the complexities of rural India.

Setting a Rural Research Agenda

for Hybrid Organizations

by Prof. Sushanta Sarma

“In life what gets measured gets managed”. Measuring or sizing of any problem is the essential first step in tackling it. Measurement not only

allows one to compare present situation with past, but also facilitates setting up targets for future. This session deals with both the conceptual

and practical issues in measuring development while addressing the dilemma: “How to decide which is a better measure?”. It explores policy

implications of measures and discusses clues to have measures for sustainable development.

Measuring Developmentby Prof. Hippu Salk Kristle Nathan

Institute ofRuralManagementAnand

Session Description

Session Description

Data maintenance and analysis are considered the leading equipment in capital improvement. Strengthening data collection and analysis provides

perhaps the most significant opportunity for researchers and policymakers for rural research. Such data is considered a driving force that

improves economic dynamism while creating a new knowledge-based economy. The primary purpose of this workshop is to enable participants to

assess data mining in rural planning and management to achieve sustainable agricultural and rural development while promoting productivity in

the agricultural field.

Research in Finance: A Rural Contextby Prof. Rakesh Arrawatia

Theoretical frameworks in Corporate Finance looks at the effect of decisions in a firm on the shareholders wealth. For example, Modigliani-Miller

model explains the effect of leverage on firm value. Firms working in rural context like FPOs, cooperatives, PACS, have been thinly researched on

the theoretical frameworks applied in corporate finance. There is a need to contextualize these frameworks to rural firms and conduct empirical

research. The session attempts to throw some light on some such interesting agendas of research.

Decision Making tools inRural Management

by Prof. Prashant Premkumar

The Analytic Hierarchy Process (AHP) is a method for organizing and analyzing complex decisions, using mathematics and psychology. Developed

by Thomas L. Saaty in the 1970s, AHP provides a rational framework for decision making by quantifying its criteria and alternative options, and for

relating those elements to the overall goal. This session, in a workshop mode, will expose participants the benefits of AHP and its applications in

management research by taking examples from rural sector.

Data Mining Techniques

in Rural Management

by Prof. Kushal Anjaria

The choice experiment, one of the stated preference techniques, is a hypothetical situation, where a respondent faces several alternatives in a

choice set and chooses one alternative that maximizes his or her utility. Choice modelling techniques are survey-based methodologies often used

in the field of marketing to ascertain consumers’ willingness to pay and preferences for attributes a product or service. This interactive session

aims to expose the participants use of choice experiments in the context of rural and urban markets.

Use of Choice Experiment in

Rural Marketing

by Prof. Suva Mohanty

Registration DetailsOnline mode – Rs. 750/-

Online mode (with DOCMAD Conference) – Rs. 1250/-Physical mode – Rs. 1500/-

Physical mode (with DOCMAD Conference) – Rs. 2500/-DOCMAD School in online (DOCMAD Conference in physical): Rs. 2000/-DOCMAD School in physical (DOCMAD Conference in online): Rs. 2000/-

Click the Google Form link below to registerhttps://forms.gle/Tvjpqw5Vb52NZcvbA

Click the Website link below for more informationhttps://irma.ac.in/programmes/fprm-fellow-programme-in-rural-management/docmad

For any queries, please mail docmad@irma.ac.in, or contactProf. Hippu Salk Kristle Nathan (Convenor, DOCMAD 2021): +91-8904714396/9481121296

Last Date for Registration10 November 2021