Definition of bundle - ITU
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Transcript of Definition of bundle - ITU
Bundling is the combination of two or more of the following 5 basic final services……(contracted in prepaid or postpaid)
(1) fixed telephony, (2) fixed broadband (3) mobile voice, (4) mobile broadband, and (5) pay TV
…. offered in a single contract, billed in a single invoice
… and the total bundled price implies a lower total expenditure than the sum of the individual services if bought individually (as stand- alone)
Definition of bundle
3
ITU indicators on bundles
1. Subscriptions to fixed-broadband and fixed-telephone bundles (double play)
Subscriptions that include additional telecommunication services – such as triple play subscriptions including fixed telephony, fixed broadband and pay TV – should be excluded
2. Subscriptions to fixed-broadband, fixed-telephone and pay-TV bundles (triple play)
New indicators, collected from 2016:
revised EGTI 2016
- subscriptions that include additional telecommunication services – on top of the 2- or the 3-already included in each– should be excluded.
- commercial offer must obey the definition of bundle agreed
Scope/ clarifications
- sometimes joint offers between different serviceproviders (one pay TV, another broadband) in thefrontier of what is “bundling”; look if “single payment”, single contract
revised EGTI 2016
- some pay TV services may not be properlymeasured by authority, i.e., over-the-top (OTT) streaming TV providers
- sometimes from administrative data only lowerbounds for intensity of bundling can be reached, i.e., bundling mobile-with fixed or payTV -services
revised EGTI 2016
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Lithua
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Slov
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Polan
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Roman
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Bundling intensity of fixed voice and fixed broadband (as % of total subscriptions) in the EU(28), 2016, Source: European Commission
Fixed voice bundled subs Fixed broadband bundled subs
- In 2016 on average all across the European Union 48% of all fixed telephony subscriptions and 67% of all broadbandsubscriptions were bundled contracts
Example (1)
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Germany
Italy
Sweden
Austria
Slovakia
Denmark
Lithuania
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Belgium
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Estonia
Netherlands
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Spain
Portugal
Cyprus
Intensity of pay TV bundled subscriptions in the EU (as % of total pay TV subscriptions), 2016, Source: European Commission
- By 2016 an average of 48% of all pay TV subscriptions were bundled ones in the EU
Example (2)
- The 8th EGTI (2018) meeting discussed the relevance of fixed and mobile bundles, though this varies on a per country basis.
- In the near future an indicator relating to bundles in theITU questionnaires to capture convergence trends: fixed+ mobile services
Prospectively: convergent bundles
Future possible EGTI
- In some parts of the world mobile services are one of most intensely bundled services
- In the EU: 33% of all mobile subscriptions are bundled
- Substitution of fixed in favor of mobile access at the household level – in the EU 36% of allhouseholds declared having only mobile access at home (no fixed)
future possible EGTI