Definition of bundle - ITU

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Bundled Services indicators A. newly introduced indicators (2) in EGTI 2016 B. Prospective needs?

Transcript of Definition of bundle - ITU

Bundled Services indicators

A. newly introduced indicators (2) in EGTI 2016

B. Prospective needs?

Bundling is the combination of two or more of the following 5 basic final services……(contracted in prepaid or postpaid)

(1) fixed telephony, (2) fixed broadband (3) mobile voice, (4) mobile broadband, and (5) pay TV

…. offered in a single contract, billed in a single invoice

… and the total bundled price implies a lower total expenditure than the sum of the individual services if bought individually (as stand- alone)

Definition of bundle

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ITU indicators on bundles

1. Subscriptions to fixed-broadband and fixed-telephone bundles (double play)

Subscriptions that include additional telecommunication services – such as triple play subscriptions including fixed telephony, fixed broadband and pay TV – should be excluded

2. Subscriptions to fixed-broadband, fixed-telephone and pay-TV bundles (triple play)

New indicators, collected from 2016:

revised EGTI 2016

- subscriptions that include additional telecommunication services – on top of the 2- or the 3-already included in each– should be excluded.

- commercial offer must obey the definition of bundle agreed

Scope/ clarifications

- sometimes joint offers between different serviceproviders (one pay TV, another broadband) in thefrontier of what is “bundling”; look if “single payment”, single contract

revised EGTI 2016

- some pay TV services may not be properlymeasured by authority, i.e., over-the-top (OTT) streaming TV providers

- sometimes from administrative data only lowerbounds for intensity of bundling can be reached, i.e., bundling mobile-with fixed or payTV -services

revised EGTI 2016

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Bundling intensity of fixed voice and fixed broadband (as % of total subscriptions) in the EU(28), 2016, Source: European Commission

Fixed voice bundled subs Fixed broadband bundled subs

- In 2016 on average all across the European Union 48% of all fixed telephony subscriptions and 67% of all broadbandsubscriptions were bundled contracts

Example (1)

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Intensity of pay TV bundled subscriptions in the EU (as % of total pay TV subscriptions), 2016, Source: European Commission

- By 2016 an average of 48% of all pay TV subscriptions were bundled ones in the EU

Example (2)

- The 8th EGTI (2018) meeting discussed the relevance of fixed and mobile bundles, though this varies on a per country basis.

- In the near future an indicator relating to bundles in theITU questionnaires to capture convergence trends: fixed+ mobile services

Prospectively: convergent bundles

Future possible EGTI

- In some parts of the world mobile services are one of most intensely bundled services

- In the EU: 33% of all mobile subscriptions are bundled

- Substitution of fixed in favor of mobile access at the household level – in the EU 36% of allhouseholds declared having only mobile access at home (no fixed)

future possible EGTI

Example

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