Chef Craig Schmantowsky

OutlineCulinary Tourism

Europe and Central America

U.S. and Local

Conclusion

Dessert Demonstration

What is Culinary tourism? Culinary Tourism is not new

Focuses on the search for and enjoyment of prepared food and drink

Culinary Tourism promotes all gastronomic experiences

It’s the pursuit of unique and memorable eating and drinking experiences

Why is Culinary Tourism Important?

Nearly 100% of tourists dine out when traveling

Dining is consistently one of the top 3 favorite tourist activities

The higher the total bill, the more likely the patrons are tourists

Local cuisine is the #1 motivating factor in choosing a destination

Who are culinary tourists? A culinary tourist can be a visitor who has traveled to

town specifically to dine at your establishment.

A culinary tourist can also be a business traveler who decides to dine at your restaurant.

How can you promote culinary tourism? It is important that you take full advantage of your

regions culinary tourism opportunities

Establishing yourself as a unique and memorable dining destination

Examples..

Novel notions-

One of the main ideas is that tourists can get something at your restaurant or in your town that they can’t get back home.

Your restaurant should capitalize on this idea by identifying a local or regional specialty and creating your own version of it.

Cont… Chef Demonstrations

This is an easy ways to create an unforgettable dining experience

Enlist locals as culinary ambassadors

One of the top questions tourists ask locals is, “where’s a good place to eat around here?”

International Culinary Tourism Association

27 million leisure travelers have participated in culinary related travel in the last 3 years in the US

They spend approx: $51 billion annually on travel related expenses including $12 billion directly on culinary activities while traveling

In the US, culinary tourists are more likely to be people who are cultured and affluent

Cont…

Culinary travelers are highly motivated to experience unique and memorable dining experiences.

They are also significantly more likely to research and plan their trips using both print and online materials.

Culinary Events and Activities

Business event planners should create unique programs that cannot be experienced during leisure travel.

Cooking classes

Visiting farmers markets

Gourmet food shopping

Participating in winery tours

Attending wine festivals

Findings on Wine-Related Travel

Wine travelers spend, on average, $937 per trip, with about one-fourth of their travel budget going towards wine-specific activities.

Top wine destinations include

California (31%)

New York (10%)

Missouri (5%)

North Carolina (5%)

Oregon (5%)

Pennsylvania (5%)

Findings on Food-Related Travel

On average, food travelers spend $1,194 per trip, with over one third of their travel budget going towards food related activities.

Top food destinations include:

California (14%)

Florida (10%)

New York (7%)

Texas (6%)

North Carolina (4%)

Georgia (4%)

Europe and Central America

Italy Study Tour By experiencing Italian hospitality first hand, the

students will be given the opportunity to see and compare Italian hospitality industry with that of the United States.

Itinerary Day 1- Depart to Florence

Day 2- Dinner – Palazzo Leopoldo -

Ravioli

Day 3- Breakfast Buffet, Excursion

to Siena - Culinary Lesson

Day 4- Full Day Wine Excursion ,

Dinner Presentation

Itinerary cont… Day 5- Wine excursion to Castello di

Vicchiomaggio with lunch , Travel to Florence, Dinner at a local restaurant

Day 6- Half day walking tour of Florence, Lunch and Dinner at a Local Restaurant

Day 7- Full day excursion to Southern Tuscany, Lunch and Dinner at a local restaurant

Day 8- Morning market tour of Florence, Lunch and Dinner at a local restaurant

Day 9- Breakfast buffet / check out / return home

Students in Action

Costa Rica Study Tour The purpose of this faculty-led academic study tour is

to expose students to the hospitality operations of Costa Rica, to gain an appreciation for cuisine and cultures

Itinerary Day1- Travel Day

Day 2- Guided tour / cooking class

Day 3- CATIE Training Center / cooking class

Day 4- Visit Coffee Farm / Cooking Class / Dinner reception at CATIE

Day 5- Cooking class / Visit Cheese factory

Itinerary Cont…Day 6- Tour of Thermal

Waters Spa / cooking class

Day 7- Visit to Irazu Volcano / Reception at Bed and Breakfast

Day 8- Return home to Florida

U.S. and South Florida

Molecular Gastronomy

Wikipedia – The study of physical and chemical processes that occur in cooking

Harold McGee – Scientific study of deliciousness

Nicholas Kurti – Scientific investigation of cooking whose objective is inventing new dishes

Moto in Chicago

If you think food is meant to be experienced with all the senses, book a table at Moto, home to Chicago's most jaw-droppingly original dishes.

Dining here with a five-course, seven-course, and "gastronomic tasting menu" of up to 18 courses.

Sometimes the menu itself is edible.

Wylie Durfesne – WD 50

2006 New York magazine’s 101 Best Restaurants, WD-50 was awarded four stars (out of a potential five) and was ranked fourth restaurant overall.

2007 The James Beard Foundation nominated Wylie for Best Chef

South Beach Food and Wine Festival

South Beach Food & Wine Festival

Is a national, star-studded, four-day destination event showcasing the talents of the world’s most renowned:

winemakers, spirits producers, chefs and culinary personalities.

Statistics 2002 attracted close to 7,000 guests

2003 attracted 10,000 guests

2004 attracted more than 20,000 guests

Now in 2008 attracted close to 40,000 guests and raised $1.7 million for the FIU School of Hospitality and Tourism Management

Delray Garlic Fest

Statistics The Garlic Festival has been held

every year since 1999.

To date it has contributed over $229,000 back to the organizations that staff the event.

Over 16 groups comprised of over 500 individuals that volunteer their time, energy and hearts to the Delray Beach Garlic Fest.

Statistics cont…

33,000 people came to the Garlic Festival last year.

The Delray Affair (crafts) is the largest event, but in a close second is the Garlic Festival.

Has been shown Nationwide on The Food Networks -Unwrapped

It has become a destination event

Attendance

People come from all over to experience the Delray Beach Garlic Fest.

Attendance is made up of:

22% Delray residents

43% Palm Beach County residents

11.4% Other States

5% Elsewhere (Outside U.S.)

Conclusion…

Culinary Tourism is a great way to increase tourism generated revenue

Strategic partnerships are key

Growth potential

Numerous alternatives

What is Culinary Tourism all about?

Dessert Demonstration

Vanilla Panna Cotta

Caramel Sauce

Chocolate Tuile

Assorted Berries

Lemon Foam

Panna CottaIngredients:

2 cups Whipping Cream

3 oz Sugar

1 ea Vanilla Bean

2 ea Gelatin Sheets

1. Soften gelatin in bowl with cold water

2. Heat cream on low with sugar and vanilla bean. Stir continuously until dissolved.

3. Add gelatin sheets, and pour into molds

Serves: 4-6

Caramel SauceIngredients:

1# Sugar

2 oz Water

8 oz Heavy Cream

1 oz Butter

1. Place sugar in sauce pot add water to moisten

2. Cook sugar until golden brown.

3. Remove from heat and add heavy cream being sure to whisk mixture to prevent it from boiling over.

4. Add butter and mix, set aside until needed.

Chocolate TuileIngredients:

5 oz AP Flour6 oz Powder Sugar1 oz Coco Powder6 ea Egg Whites – room temperature4 oz Butter – melted

1. Sift together dry ingredients, place in mixing bowl with paddle attachment. Add egg whites and mix until smooth.

2. Add melted butter and mix until smooth.3. Spread the paste flat and even on a cookie sheet lined with

parchment paper.4. Bake at 375’ F until golden done about 5 minutes.

Lemon FoamIngredients:

225g Lemon Juice275g Water30g Sugar1.5g Lecite

1. Combine all ingredients in mixing bowl, use a hand held blender and mix to incorporate.

2. Allow foam to stabilize, then collect.

Note: Lecite is a natural soy emulsifier ideal for making foams