Crea%ve  Economy  of  the  Night  

Dr.  Gau%  Sigthorsson  University  of  Greenwich  

 @conceptbin    |    sg12@gre.ac.uk  

Crea%ve  economy  

Economic  ac%vity  that  is  concerned  with  cultural  products  and  ac%vi%es  (such  as  music,  film  and  fine  art)  as  opposed  to,  say,  transporta%on  or  mining.      

(PraJ  2007,  43).    

Crea%ve  industries  

An  umbrella  term,  from  public  policy,  covering  economic  ac%vi%es  that  require  human  crea*vity,  have  meaning,  and  contain  (poten%ally)  intellectual  property.        

Experiences  

The  crea%ve  industries  are  about  experiences.  A  tremendous  range  of  economic  ac%vity  arises  from  the  crea%on  of  pleasure  and  meaning.  

The  Experience  Economy  

Experiences  are  dis%nct  from  services,  goods  and  commodi%es.    

Crea%ve  Experience  Producers  

Photo:  Caroline  Smailes,  “How  to  tell  a  story…”  20  Feb  2013.  

How  many  people  work  in  the  UK  crea%ve  industries?  

Crea%ve  workers  within  the  Crea%ve  Industries:  1,415,000  

Crea%ve  occupa%ons  outside  the  Crea%ve  Industries:  738,000.    

Total  crea%ve  employment:  2,153,000.  

Source:  DCMS,  Classifying  and  Measuring  the  Crea*ve  Industries  (2013).  

Source:  DCMS,  Classifying  and  Measuring  the  Crea*ve  Industries  (2013),  p.  13  

Global  drivers  of  crea%ve  industries  development  

 Technology  

 Tourism  

 Consumer  Demand  

UNCTAD,  Crea%ve  Economy  Report  2010,  p.  19.    

2.7 billion people – almost 40% of the world’s population – are online In developing countries, 16% fewer women than men use the Internet

Internet users by development level, 2003-2013*, and by region, 2013*

The gender gap: men and women online, totals and penetration rates, 2013*

In 2013, over 2.7 billion people are using the Internet, which corresponds to 39% of the world’s population.

In the developing world, 31% of the population is online, compared with 77% in the developed world.

Europe is the region with the highest Internet PENETRATIONÒ RATEÒ INÒ THEÒWORLDÒ �75%), followed by THEÒ!MERICASÒ�61%).

In Africa, 16% of people are using the Internet – ONLYÒHALFÒTHEÒPENETRATIONÒRATEÒOFÒ!SIAÒANDÒTHEÒ0ACIµC�Ò

Source: ITU World Telecommunication /ICT Indicators databaseNote: * Estimate

Source: ITU World Telecommunication /ICT Indicators databaseNote: * Estimate

Per

100

inha

bita

nts

Africa Asia Arab CIS The EuropeÒ Ò �Ò0ACIµCÒ 3TATESÒ Ò ÒÒ!MERICASÒ Ò

16

32

52

38

61

7580

70

60

50

40

30

20

10

0

80

70

60

50

40

30

20

10

0

Per

100

inha

bita

nts

__ Developed__ World__ Developing

2003 04 05 06 07 08 09 10 11 12* 13*

74% 80%

29%

37%

41%

33%

Women Men Women Men Women Men

Developed Developing World

1.4

1.2

1.0

0.8

0.6

0.4

0.2

0.0

Bill

ions

of p

eopl

e

Internet users

% all of men/women

More men than women use the Internet: globally, 37% of all women are online, compared with 41% of all men. This corresponds to 1.3 billion women and 1.5 billion men.

The developing world is home to about 826 million female Internet users and 980 million male Internet users. The developed world is home to about 475 million female Internet users and 483 million male Internet users.

The gender gap is more pronounced in the developing world, where 16% fewer women than men use the Internet, compared with only 2% fewer women than men in the developed world.

77

39

31

Internet  users  by  region  

ITU,  ICT  Facts  and  Figures  2013,  p.  2  

Tourism key to development, prosperity and well-being

• An ever increasing number of destinations have opened up and invested in tourism, turning tourism into a key driver of socio-economic progress through export revenues, the creation of jobs and enterprises, and infrastructure development.

• Over the past six decades, tourism experienced continued expansion and diversifi cation, becoming one of the largest and fastest-growing economic sectors in the world. Many new destinations have emerged apart from the traditional favourites of Europe and North America.

• Despite occasional shocks, international tourist arrivals have shown virtually uninterrupted growth – from 25 million in 1950, to 278 million in 1980, 528 million in 1995, and 1,035 million in 2012.

Long-term outlook

• International tourist arrivals worldwide will increase by 3.3% a year from 2010 to 2030 to reach 1.8 billion by 2030 according to UNWTO long term forecast Tourism Towards 2030.

• Between 2010 and 2030, arrivals in emerging destinations (+4.4% a year) are expected to increase at double the pace of that in advanced economies (+2.2% a year).

• The market share of emerging economies increased from 30% in 1980 to 47% in 2012, and is expected to reach 57% by 2030, equivalent to over one billion international tourist arrivals.

Tourism in the world: key fi gures

2 UNWTO Tourism Highlights, 2013 Edition

Highlights 2013 Inglés_Maquetación 1 26/06/13 18:04 Página 2

Infographic  from:  UN  World  Tourism  Organiza%on,  Tourism  Highlights,  2013  Edi%on  (p.  2)  hJp://mkt.unwto.org/en/publica%on/unwto-­‐tourism-­‐highlights-­‐2013-­‐edi%on  

View  from  The  High  Line,  New  York  City  Photo:  Gau%  Sigthorsson,  May  2013  

Photo:  Gau%  Sigtho

rsson  (2009)  

Graffi

%  on

 Red

church  St.,  Lon

don.  Pho

to:  G

au%  Sigtho

rsson  (2011)  

Smorgasburg  food

 fair,  DUMBO

,  Brooklyn,  NYC

.  Pho

to:  G

au%  Sigtho

rsson  (2013)  

Photo:  Miggy,  “The  Loveliest  Man  in  Fashion”,  miggylikestheinternet.com,  June  2011.    

Dr.  Gau%  Sigthorsson    @conceptbin    blogs.gre.ac.uk/media/    sg12@gre.ac.uk    

SAGE  website  (for  inspec%on  copies)  Amazon  link  

Thank  you