Createx Credential 2021 Reduce - createxhouse.com

Creative Effectiveness Agency

We believe in possibility of creating wonderful and unforgettable creative experience that makes impact to our client’s business, industry and the world.

We are an experience creator.

(Digital)

INTELLECTUAL PROPERTY : The information, strategies, ideas, designs & writing contained in this presentation are confidential and must not be disclosed, without the permission of Createx House Co., Ltd.

Our Services

Branding

Communication Strategy

Creative Campaign

Media Planning / Buying

Word-of-Mouth Marketing

Social Media / Line / Website Management

Design & Production


Our Clients


Our Works


DIGITAL LAUNCH PLAN OF BIOTHERM ELIXIR LIFE PLANKTON SERUM First time launching Life Plankton Serum product of Biotherm in Thailand. Combined all digital tactics to successful launch.


https://www.youtube.com/watch?v=N0-9mGnVl3E

https://www.youtube.com/watch?v=N0-9mGnVl3E


McDONALD’S : WHY DO WE CALL IT SAMURAI BURGER? CAMPAIGN As Samurai burger came back around the its season. Mcdonald’s want to re-push Samurai burger product back into the market. As brand recall was very low especially online, we decided to launch samurai burger campaign featuring 50 online artists with the question “Why do we call it Samurai burger” for them to create their own art and post on their channels. The campaign also involve a lot of influencers and and tie-in the promotion across different segment.

MCDONALD’S : WHY DO WE CALL IT SAMURAI BURGER? CAMPAIGN


Mcdonald’s Samurai burger campaign

MORE ABOUT MCDONALD’S


Mcdonald’s EVM menu campaign

MORE ABOUT MCDONALD’S


Mcdonald’s Kastsu burger campaign


https://www.youtube.com/watch?v=sMHm-3Dh0KY

https://www.youtube.com/watch?v=sMHm-3Dh0KY


https://www.youtube.com/watch?v=f5hscgR5qb4

https://www.youtube.com/watch?v=f5hscgR5qb4


Healthy Now campaign’s Influencer example


TETRA PAK MONGTRA DIGITAL MEDIA AND CONTENT SUPPORT With the right target and great optimization, the outcome of the campaign gained over 100% of KPI in all media metric.

34.8M Impressions 29.6M Users Reach 3.6M Campaign Video Views 1.1M Campaign Engagements 19% Brand Online Awareness Increase


MISTER POTATO PRICE REDUCTION CAMPAIGN With the right target and great optimization, the outcome of the campaign gained over 100% of KPI in all media metric.

9M Impressions 5.9M Users Reach 2.3M Campaign Video Views 160K Campaign Engagements


LANCOME UV EXPERT BUMPER ADS Customise message to match user insight. As there are lot of sunscreen reviews online and users tent to look for it before they select the product, the idea is to hijack those review by selling key benefit of the product within 10 seconds with the message that match each review keywords.

Result : Product sale increase dramatically on the campaign period.


https://www.youtube.com/watch?v=I4Mq6e13MPs

https://www.youtube.com/watch?v=I4Mq6e13MPs


Word-of-Mouth Marketing

From Celebrities, Publisher, KOLs to KOCs. With our experiences of creating effectiveness online word-of-mouth marketing. It’s isn’t only about picking the right influencers but also about the strategic way of how and when they will tell the story.

We offer the service of planning and managing full-loop of online online word-of-mouth marketing.

*There are no specific detail of our success case as most of the works are confidential.

Celebrities

KOLs Macro Influencers to Nano Influencers

Key Opinion Consumers (KOCs)

Publishers

++ and many more ++

Example of people we worked with


Scout Connect

Maintain

Evaluate

KOCs communication

Existing consumers

Find the right one. It isn’t the existing consumers who love the brand but look for consumers who love to share story about the brand. It isn’t the number of followers but the power of influence that matters.

It isn’t one time off. KOCs program is about connecting the brand with brand’s KOCs in long-term. They are brand lover, advocator and protector so their incentive isn’t money but acknowledgement and appreciation.

Sincerity. Connecting to potential KOCs isn’t like connecting with KOLs as most of them are amateur. Appreciation, sincerity and comprehension are important things to consider when connecting to them.

Define their value. The key success of their communication is the way they communicate with their friends and family, let them be their authentic self.

Authenticity. The key success of their communication is the way they communicate with their friends and family, let them be their authentic self.

Createx’s

KOCs Ecosystem


12 IDOLS, 12 SHADES, 144 PHOTOS WORD-OF-MOUTH MARKETING lead to conversion and younger band perception

The campaign created to penetrate university student segment with micro-influencers.

The result was beyond expectation. Lead to product sold out and become one of the industry favourite product in young luxury market.

It’s not only generate sale but also open up a new target segmentation for the brand.


EDUCATE CONSUMER THROUGH FACEBOOKAs lens brand isn’t important in consumer mind, changing Facebook direction from product and promotion to education page give the result of :

2500% monthly impressions* 60% monthly engagement* 15% share content rate***of followers**of average per post interaction


PTT GROUP LINE OFFICIAL AND IG MANAGEMENT Simplify complex information to communicate to the follower to increase brand understanding and brand love.


MAZDA LINE OFFICIAL TURN PROMOTION TO CRM AND CONSUMER CENTRIC PLATFORM

By giving right purpose to the platform. Mazda Line official, now focus more on consumer rather than promotion and also aiming to change it to CRM platform to support current user and potential buyer. Not only using push message but also maximise Line feature such rich menu and auto reply message so user can participate with brand more than just waiting to receive message.

Growth Block Rate decrease 10% Click Rate increase 43%


Mazda Thailand’s Social content example


Mcdonald’s Social content example


Biotherm’s Social content example


Others social content example


INNOVATION CREATE INDIVIDUAL BRAND EXPERIENCEBrand experience 1: First cosmetic brand which get customer to personalised packaging by engraved their name on it.

Brand experience 2: Not just try a lipstick but also try in on the model to feel the real experience of the brand.

These activities helped brand sale increase dramatically within 7 days of event period with approximately new 5,000 members.

(Digital)

Creative Effectiveness Agency

OUR SERVICES

COMMUNICATION STRATEGY • CREATIVE CAMPAIGN • MEDIA PLANNING / BUYING

• WORD-OF-MOUTH MARKETING • SOCIAL MEDIA MANAGEMENT • DESIGN / PRODUCTION


www.createxhouse.com

Tel : 02 - 2782199

[email protected]

facebook.com/createxhouse

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Createx House Co., Ltd., 60/1 2nd Floor, Building A, Monririn Office Building, Phaholyothin Road Samsennai, Phaya Thai District, Bangkok,Thailand 1040

Get in touch

http://www.createxhouse.com

Createx Credential 2021 Reduce - createxhouse.com

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