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Crawling Before Walking How Powerful Can Be Simple - Domo
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Crawling Before Walking How Powerful Can Be Simple Xavier Cramer, Performance Media Specialist Spinach
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Transcript of Crawling Before Walking How Powerful Can Be Simple - Domo
Crawling Before Walking How Powerful Can Be Simple
Xavier Cramer, Performance Media SpecialistSpinach
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© spinach 2017
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§No eCommerce§Driven by catalogue & TV§Event led sales§Surprise and delight
How can we make more data led decisions in what products we
promote?
Search term Searches (July 2016)Wine
Pokemon Go
175,0001,200,000
5,000,000
NRLAFL 1,800,000
Categories to investigate
§Garden§Homewares§Grocery§Health & Beauty§ Stationery§ Pets§ Toys§Christmas
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1800031/12/2018
27/12/2018
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28/01/2018
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3/01/2018
Stakes(Garden)
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Searches
Christmas Category - 5 Year Trend
Searches
What did we uncover?
Advent Calendar - 5 Year Trend
Searches
Advent Calendar - Keywords
Travel Category - 5 Year Trend
Searches
Travel- Keywords
Travel Campaign
What impact did this have on the business?
§More data led decisions§Opened up new sales opportunities§Buy-in from multiple teams§ Strengthened Domo’s influence in the
business§ Screen outside the CEO’s office
“Domo has made it easy for our marketing team to interpret, illustrate and inform the business on
how we generate relevant customer content whilst ultimately driving incremental sales
opportunities.”Andrew Vittadello
National Marketing Manager, The Reject Shop
How powerful can be simple
1. Start with a business question2. Cut to the core of the problem3. Be easy to understand4. Have actionable insights
Thank you
