CHAPTER I INTRODUCTION - Commerce Factory

A STUDY ABOUT PROSPECTS AND PROBLEMS OF KERALA TOURISM 2018 2018

AMBEDKAR COLLEGE OF ARTS AND SCIENCE, WANDOOR 1

CHAPTER I

INTRODUCTION



1.1 INTRODUCTION

KERALA “GODS OWN COUNTRY” has been recognized as the best tourism

brand in the world. This is achieved by introducing variety of tourism products,

developing new centers’ of attraction and upgrading all existing major centers. Beaches,

wand weather, backwater ,hill stations, waterfalls, wildlife, Ayurvedha, year round

festivals, are unique destination for tourists. During the few years, the Kerala state

government has been giving high priority to this sector in Kerala state, tourism is a new

opportunity

Tourism is an important source of foreign currency for the government. The flow

of tourists and income from it is increasing year by year. In 2005, 2.46lakhs foreigners

and 59.46 lakh tourists from other state of India visited Kerala. He total income is rupees

7738crores. In 2006 428534 foreigners and 6271724domestic tourists visited Kerala.

That means a growth of 5.47% in domestic tourists and 23.68% in foreign tourists

Being a service industry, tourism creates employment opportunity for local

population .Direct job establishment like hotels, restaurants, tourist shops, travel

agencies, and also in transport, handloom and handicraft industries. A forecast study

conducted by WTTC states that travel and tourism related to economic activity of Kerala

grows at 11.4% during 2004-2013 and shall provide employment to 2.2 million (15 per

cent of total employment) by2013. The growth rate of tourist arrivals in Kerala is more

than six times compared to the growth rate of World tourist arrival in 2010.. The rolling

high ranges of the Western Ghats are very attractive and also play an important role in

determining the climate of the State. Eco-tourism centers of Kerala are very popular.

India’s first planned eco-tourism center is in Kerala, at Thenmala .



Kerala is renowned as a health tourism destination also. The Ayurvedic health

tourism is more popular here because the State has an unparalleled wealth of herbs and

natural vegetation; perhaps, similar plants are seen only in the Himalayas. It is due to the

unique geographical position and tropical climate of the State. The humid climatic

condition is also favorable for Ayurvedic treatment and the best attraction to the tourist

Apart from being a tourist destination, Kerala is also India’s most literate and advanced

society, most peaceful and cleanest State. Kerala was adjudged as one of the ‘Ten

paradises of the World by the National Geographic Traveler. Kerala’s geographical

diversity and ecological features are promising for tourism development. No tourist can

experience anywhere in the World, except Kerala such a geographical diversity within a

small piece of land

Tourism is travel for recreational, leisure or business purpose, usually ofa limited

duration. Tourism is of commonly associated with trans-national travel, but may also

refer to travel to another location within the same country. The world tourism

organization defines tourists as people “travelling to and staying in places outside their

usual environment for not more than one consecutive year for leisure, business and other

purposes.

1.2 STATEMENT OF PROBLEM

Kerala is a agricultural state and for many reason its agricultural contributions are

declining year by year. Hence it should find new areas to sustain in the competitive

economy. Tourism is an important source of foreign currency and it creates a lot of

employment opportunities we are promoting Kerala as a tourist destination very

aggressively all over the world But the facilities available to foreign as well as domestic

tourists are not satisfactory



NILAMBUR the land of golden teak is an unexplored tourists spot as our state it is

very close to Nilagiri biosphere and Bangalore-Calicut national highway, where 1000 of

tourists are passing every day. In order to attract more Tourists, we should find the

problems connected with these tourists destinations and to develop the tourism

infrastructure in these places.

This study is an analysis of various problems connected with different tourists

destinations and the role of tourism department for the development of these tourists

destination

1.3 OBJECTIVES OF THE STUDY

1.3.1 GENERAL OBJECTIVES

An enquiry into the potential of tourism in Nilambur and also the problem of the

important tourist destinations

The study has been undertaken with the following specific objectives in mind

1.3.2 SPECIFIC OBJECTIVES

To identify the tourist attractions in Malappuram district

To analyses the present condition of tourism and prospects of tourism in Nilambur

To study the role of tourism department for the development of nilambur tourism

To evaluate the tourists perception about tourism in Nilambur

To study the problems faced by the tourists in different locations in Nilambur

To give suggestions for the development of tourism in Nilambur



1.4 SIGNIFICANCE OF THE STUDY

NILAMBUR tourism is a part of eco-tourism. eco-tourism is both nature Based

and ecologically sustainable more over it require less tourism Infrastructure facilities and

services compared to conventional tourism. Eco-Tourism include visitation to all the

unpolluted natural areas and so as to generate awareness towards conservation of these

resources.

1.5 SCOPE OF THE STUDY

The study was conducted in Nilambur Taluk. This study intended to understand

the growth and problems related with tourism

1.6 THE RESEARCH METHODOLOGY

The research methodology adopted for carrying out the study is mainly designed as an

empirical work based primary data and secondary data, primary data was obtained

through questionnaire and direct personal interviews of tourists The secondary data

which support or used for the purpose of analysis, are taken from various websites and

other related publications.

1.6.1 SAMPLING METHOD.

Random sampling method is used for collecting data

1.6.2 SAMPLING SIZE

The sample selection for the study consist of 30 tourists in Nilambur taluk of

Malappuram District



1.7 ANALYSIS TOOL

The data collected has been tabulated and analyzed using simple percentage method. The

tabulated results are represented in the form of bar graph and pie charts

1.8 LIMITATIONS OF THE STUDY

� Due to the limitation of time, all the variables could not be considered

� Respondent may not give correct answer

� Important tourist places are only taken into account for this study

� Since the study is based on the sampling method, sampling errors are

Bound to occur



CHAPTER 2

THEORETICAL FRAMEWORK



HISTORY OF TOURISM

Tourism can be recognized as long as people have travelled; the narrative of

Marco Polo in the 13th century; the "grand tour" of the British aristocracy to Europe in

the 18th century; and the journeys of David Livingstone through African the 19th

century are all examples of early tourism. Thomas Cook is popularly regarded as the

founder of inclusive tours with his use of a chartered train in 1841to transport tourists

from Southborough to Leicester. Before the 1950s, tourism in Europe was mainly a

domestic activity with some international travel between countries, mainly within

continental Europe. In the period of recovery following World War II, a combination of

circumstances provided an impetus to international travel. Among the important

contributing factors were the growing number of people in employment, the increase in

real disposable incomes and available leisure time, and changing social attitudes towards

leisure and work. These factors combined to stimulate the latent demand for foreign

travel and holidays. The emergence of specialist tour operators who organized inclusive

holidays by purchasing transport, accommodation, and related services and selling these

at a single price, brought foreign holidays within the price-range of a new and growing

group of consumers. The "package" or "inclusive" tour democratized travel in Europe;

foreign holidays were no longer the preserve of the affluent and socially lite classes.

Tourist is a person who comes from another country or another place to see and

enjoy the attractions and famous places in the region.



TOURISM IN INDIA

Tourism in India is economically important and is growing rapidly. The World

Travel & Tourism Council calculated that tourism generated 6.4 trillion or 6.6% of the

nation's GDP in 2012. It supported 39.5 million jobs, 7.7% of its total employment. The

sector is predicted to grow at an average annual rate of7.9% till 2023 making India the

third fastest growing tourism destination over the next decade. India has a large medical

tourism sector which is expected to grow at an estimated rate of 30% annually to reach

about Rs.95 billion by 2015.

About 22.57 million tourists arrived in India in 2014, compared to 19.95million in

2013. This ranks India as the 38th country in the world in terms of foreign tourist

arrivals. Domestic tourist visits to all states and Union Territories numbered 1,036.35

million in 2012, an increase of 16.5% from 2011. In 2014,Tamil Nadu, Maharashtra and

Uttar Pradesh were the most popular states for tourists. Chennai, Delhi, Mumbai and

Agra have been the four most visited cities of India by foreign tourists during the year

2011. Worldwide, Chennai is ranked 38 by the number of foreign tourists, while Mumbai

is ranked at 50,Delhi at 52 and Agra at 66 and Kolkata at 99.

The Travel & Tourism Competitiveness Report 2013 ranks India 65th out of 144

countries overall. The report ranks the price competitiveness of India's tourism sector

20th out of 144 countries. It mentions that India has quite good air transport (ranked

39th), particularly given the country’s stage of development, and reasonable ground

transport infrastructure (ranked 42nd).Some other aspects of its tourism infrastructure

remain somewhat underdeveloped however. The nation has very few hotel rooms per

capita by international comparison and low ATM penetration the World Tourism

Organization reported that India's receipts from tourism during 2012 ranked16th in the

world, and 7th among Asian and Pacific countries.



The Ministry of Tourism designs national policies for the development and

promotion of tourism. In the process, the Ministry consults and collaborates with other

stakeholders in the sector including various Central Ministries/agencies, state

governments, Union Territories and the representatives of the private sector. Concerted

efforts are being made to promote new forms of tourism such as rural, cruise, medical

and eco-tourism. The Ministry also maintains the Incredible India campaign.

India’s rich history and its cultural and geographical diversity make its

international tourism appeal large and diverse it present heritage and cultural tourism

along with medical ,business, educational and sports tourism.

The major segments of Indian tourism industry are medical tourism, Eco —

tourism and monsoon tourism.



TOURISM IN KERALA

Kerala is a state on the tropical Malabar Coast of south-western India. Nicknamed

as one of the "10 paradises of the world" by National Geographic, Kerala is famous

especially for its Eco-tourism initiatives. Its unique culture and traditions, coupled with

its varied demography, has made it one of the most popular tourist destinations in India.

Growing at a rate of 13.31%, the tourism industry significantly contributes to the state's

economy.

Until the early 19805, Kerala was a relatively unknown destination, with most

tourism circuits concentrated around the north of the country. Aggressive marketing

campaigns launched by the Kerala Tourism Development Corporation the government

agency that oversees tourism prospects of the state laid the foundation for the growth of

the tourism industry. In the decades that followed, Kerala Tourism was able to transform

itself into one of the niche holiday destinations in India. The tag line Kerala God's Own

Country was adopted in its tourism promotions and became a global super brand. Kerala

is regarded as one of the destinations with the highest brand recall. In 2010,Kerala

attracted 660,000 foreign tourist arrivals.

Kerala is an established destination for both domestic as well as foreign tourists.

Kerala is well known for its beaches, backwaters in Alappuzha and Kollam, mountain

ranges and wildlife sanctuaries. Other popular attractions in the state include the beaches

at Kovalam, Kappad, Cherai and Varkala; backwater tourism and lake resorts around

Ashtamudi Lake, Kollam; hill stations and resorts at Munnar, Wayanad, Nelliampathi,

Vagamon and Ponmudi; and national parksand wildlife sanctuaries at Periyar,

Parambikulam and Eravikulam National Park.



The "backwaters" region—an extensive network of interlocking rivers, lakes, and canals

that centre on Ashtamudi Lake, Kollam, also see heavy tourist traffic. Heritage sites,

such as the Padmanabhapuram Palace, Hill Palace, and Mattancherry Palace, are also

visited. The city of Trivandrum ranks first in the total number of international and

domestic tourists in Kerala. To further promote tourism in Kerala, the Grand Kerala

Shopping Festival was started by the Government of Kerala in 2007. Since then it has

been held every year during the December—January period.

The state's tourism agenda promotes ecologically sustained tourism, which focuses

on the local culture, wilderness adventures, volunteering and personal growth of the local

population. Efforts are taken to minimize the adverse effects of traditional tourism on the

natural environment, and enhance the cultural integrity of local people

The tourism industry in Kerala can be classified on the basis of different

types of tourism.

Health Tourism:

Thousands of foreigners are coming to Kerala for the local concepts of

rejuvenation and restoration that is embodied in the Ayurveda system of treatment. For

the visitor, the holiday is a stress - buster. Although ideally the treatment last for a

month, there are shorter courses meant for the tourist in hurry. Many are the visitors who

patronize Ayurveda and during this holiday take up short courses that will help them run

parlous abroad. Notable among the centers providing the Ayurveda package are

Somatheextham Resort, Hotel Samudra,

Manamtheeram, Dr. Franklin’s Panchakarma Institute and five star hotels here. A

system of medicine which goes for treating the person and not the disease



cannot have a universal cure for people from all climes. The herbal oil bath is favorite

for the tourist. Structuring the treatment according to the demands from the markets

some offer a body purification course, slimming programme, rejuvenation, beauty care,

yoga, and stress management, dhara massage combination. The time of stay can vary one

week to fourteen days for any of these courses. Many of the foreigners come here to

master the Kalaripayattu — a martial art form and their exposure to the medicinal aspect

opens one more avenue for misuse of the knowledge acquired. Here the tourists need

accommodation for the period of treatment. There is chance for hotel industries with

professionally quailed persons. It also requires skilled persons in the field of uzhichal,

pizhichal, etc, who are professionals in ayurvedic system of medicine.

Pilgrimage Tourism Destinations in Kerala

One of the important pilgrim places in Kerala is Sabarimala of Lord Ayyappa. It is

a day’s walk from Thekkady through picturesque forests. Every year lakhs of people

visit Shabarimala for whom different kinds of services required. Sri Padmanabha Swami

Temple in the Fort area of Trivandrum willed light the tourist with brilliant specimens of

Dravidian architecture. Entry is restricted to Hindus. The Attukal Devi temple in

Thiruvananthapuram is famous for Ponkala

Maholsavam, where the entry strictly restricted to ladies. Another pilgrim place in

Kerala is SreeNarayana Religious Complex in Varkala. Sri Narayanaguru was a social

reformer and religious teacher of the early years of last century. Aranmula Parthasamthy

Temple organizes a grand spectacle of snake boat races on the Pambariver on the fifth

day after Thiruvonam in August! September.

Thousands of people are attracted to the boat race. The Pooram festival in May at

Vadakkunathan temple with dazzling display of scores of caparisoned elephants in line



and silken umbrellas is what qualifies the city “Thrissur” as a must in tourism literature.

It is again the railroad for a side trip to Guruvayoor, the most famous Sree Krishna

temple in India.

The most important pilgrim place in Wayanad is Thirunelly temple,which attracts

a large number of tourists every year. This is famous for ‘Pithritharpanam’. One of the

important pilgrim places in North Kerala is the Parassinikkadavu Sree Muthappan

temple, situated 14 km away from Kannurtown, a pilgrim place of Hindus. Most of the

pilgrim places in Kerala are unique with their ‘prasadams’. The production of such

prasadams provides employment opportunities. It requires the services of skilled persons.

All these places require accommodation and transportation facilities. It also requires the

services of guides, where the tourists do not know about the customs and conditions

prevailing in various temples. Certain items are necessary for the operations of each

Cultural and Heritage Tourism:

The temple of Sri. Padmanabha Swamy (Bhagwan Vishnu) which was rebuilt by

Raja Marthandavarma in 1733 AD with its magnificent gopuram of seven storied heights

was deity of the state. Its historical background also is an important factor which has

given it special gravity. Besides these there are other attractions too, such as Napier

Museum, Sri Chithra Art Gallery, Natural History Museum, Science and Technology

Museum, Museum Art Gallery and Zoo in Thiruvananthapuram, the political capital of

Kerala.

Cochin has a rich combination of Jewish Synagogue, Dutch architecture, some

mosques, temples and Chinese fishing nets. All represent different culture and history.

The Jewish Synagogue was built in 1568AD in Mattanchery. The Great scrolls of the old

testaments, the copper plates in which the grants of privilege made by the Cochin rulers



were recorded and the exquisite Chinese hand printed tiles are antiquities of interest. All

tiles are unique in design no two are similar and over 200 years old. There are five silver

and gold crowns which were gifted to the synagogue by various patrons.

Mattancheriy Palace was built in 1555 AD by Portuguese and presented to the

Cochin Raja. In 1663 the Dutch repaired. There is a portrait gallery of Cochin Rajas,

many rooms with murals on Ramayana, made in the 17th century. The manmade island

Wellingdon, the Bolghatty Island with Dutch made palace and the Gundu islands are

attractive for tourists. Alleppy, 60km from Cochin, is full of canals, waterways and

temples. There is famous snake temple. There are at least4000 granite stone snake idols.

The active people of Kerala, their festivals, cultural activities, etc are also added

attractions in themselves. The tourism calendar of Kerala begins with Onam, the harvest

festival occurs in August — September. The state Govt. now celebrates it as tourism

week. During Onam festival Kerala celebrates six months long Nrithotsavam from

October. Dance programmes are organized by the Tourism Dept. The main attractions of

Kerala are socio-culturalin nature. There are many important temples in Kerala of

religious importance.There are about a dozen cave temples in the state. The main

temples are Kaviyoor, Kottakal, Thrivikramangalam, Padmanabhaswami in Trivandrum,

Bhagwati in Kodungalloor, Guruvayoor, etc. Each of these temples is maintaining their

own peculiar traditions from centuries.

Different fairs and festivals attract a large number of people. The Kerala

Kalamandalam in Cheruthuruthi founded and nurtured by the great poet of

Kerala,Vallathol, which is one of the important places of cultural tourism.

Vallathol Narayana Menon was a literary giant of great gifis and rare poetic

insights. Kerala Kalamandalam is an academy to revive Kerala’s theatrical and temple

arts. Kathakali, Kerala’s own dance system is taught here. Mohini Attom, another of



Kerala's native art forms can also see here. The cultural tourism provides employment to

musicians and artists which are seasonal in nature. The art galleries and museums require

the services of many professionally qualified persons. Boarding and lodging are

necessary for the tourists which provide job opportunities. The manufacturing and sale of

handycraft products are another area of employment related with cultural tourism. It uses

the local resources like the waste of coconuts, etc. This type of industry requires less

amount of capital. The tourist polices can help the tourists in these areas by providing

protection and guidance.

Ecotourism:

Kerala is a small state bounded by Eastern high lands and endless water body of

Arabian Sea on the west. The different elements of ecological phenomena are

interrelated. The ecotourism in Kerala begins with the establishment of Thenmala

Ecotourism, the India’s first planned ecotourism destination. Ecotourism is tourism with

a commitment to earth. Thenmala Ecotourism envisages three components, i.e, Eco-

friendly general tourism, Ecotourism and Pilgrimage tourism. There are facilities for

boating in wildlife sanctuary. There is a deer rehabilitation center. The National

Adventure Foundation conducts so trekking programmes and night camps for one to

three days in Thenmala. An eco-pilgrimage circuit connecting three Ayyappa temples at

Kualthupuzha, Aryankavu and Achankoil is possible from Thenmala. Now the Govt. has

decided to promote ecotourism in Paithal mala of Kannur district, which is a place

suitable for adventure tourism. The services of tourist polices are most useful in the place

of adventure tourism.

Accommodations which do not destroy the natural beauty are one of the peculiarities of

ecotourism. This requires the services of specialized persons. The security guards can

play an important role in adventure tourism.



Coastal Tourism (Beach Tourism):

Being a coastal state with a coastline of about 575km, the sea played an important

role in shaping the history of Kerala. The sea facilitates connections with many western

countries. Kovalam, the celebrate beach resort, is situated in Trivandrum district. It is

one of the finest beaches in the world. The sea lying at the foot of rocky promontory is

like a placid pond during the season when anyone may bath in safety. Veli, near

Trivandrum, is a lake ideal for boating. It is arural area and visitors can take a good look

around to Kerala life in a natural setting. The Papanasini beach in Varkala is known for

its springs and rocky cliffs. Cherai beach is a lovely beach bordering Vypeen island is

ideal for swimming. Dolphins are occasionally seen here. Kappad beach in Kozhikode is

where Vascode Gama had landed in 1698AD. The legends woven around its historic

origins and traditions cast a mystical spell on this beach. Bekal fort in Kasaragod is a

classical beautiful palm fi-inged beach. Muzhappilangad beach is protected by black

rocks and makes it swimmer’s paradise. This is Kerala’sonly drive in beach where you

can drive down the entire length of 4km. Thepayyambalam beach in Kannur also attracts

many visitors. The life guards arethe persons who will help the tourists when they fall in

the sea. These persons are specialized in swimming. It provides employment

opportunities in beeches. Guides and tourist polices can also help the tourists in beeches.

Accommodation with the facility to see sunrise and sunset are more preferable to the

tourists. It will provide employment to many people in the locality



Serious Tourism

Serious tourism means making arrangements for the meeting of big business

corporates. There are event management group who provide all facilities for the conduct

of conferences and seminars. They manage the meetings and conferences as per the

requirements of the business units. The meetings may be at the Kettuvellam (Conference

on Wave) or at the Vehicle (Conference on Wheels).Here the event management group

arranges all facilities for the conferences inside the kettuvallam or vehicle. The

participants of the meeting can enjoy the spirit of back water without spending more

time. Many of the foreign companies prefer Kerala as destination for their conferences.



TOURISM IN MALAPPURAM

The hilly district of Malappuram falls among the northern districts in the state of

Kerala. Closely bordered by the mountain ranges of the Western Ghats on its east, and

flanked by the Arabian Sea on the West, Malappuram has an eventful history with the

Zamorins of Kozhikode ruling the region for a significant period in the past. The district

has also witnessed several local uprisings against the British rule, and was once a

prominent center for Hindu-Vedic learning and Islamic philosophy. Historic monuments,

natural attractions, ritual art forms, ethnic cuisine and age-old traditions make

Malappuram a unique destination for travelers.

The District Tourism Promotion Council (DTPC) is set up with the purpose of

fully exploiting the tourism potential of the State through sustained efforts by

coordinating various Government departments, voluntary agencies and others interested

in travel and tourism. The climate of the region is moderate and suitable for sightseeing.

The dominance of Muslim population has given rise to a spectacular food culture

in the district which combines Arabic and traditional Kerala flavors. The natural beauty,

eventful history, exotic cuisines of Malappuram caters to the travel expectations of

nature enthusiast, history lovers and foodies alike.



PROSPECTS OF ECO-TOURISM IN NILAMBUR

Nilambur is an integral part of Nilagiri biosphere, where includes Wayanad and

Bandhipur forest area. This area is blessed with diversity of vegetation and wildlife. Rare

birds and butterflies are the attraction for tourist and scientific researchers to this

dreamland. Nilambur has its prestigious place in the tourism route map ages back.

There are further concrete evidences which prove integral relationship with nature,

now the place has the inerasable reputation for the most ancient plantation of the world‘

he Connolly who was the former collector planted it during the British region. He was a

lover of nature and much to his credit this place still remembers Connolly’s plot. Yet

another enchanting forest resort waits for visitors. Nedumkayam, situated in Karulai

forest range will prove the fantasy to any newcomer. Along with historic movements and

diverse natural attractions, 3 range of cultural and ritual art forms add to this values as a

destination worth visiting.

The major tourist centers are;

� TEAK MUSEUM

� CONNOLYS PLOT

� ADYAN PARA

� NEDUMKAYAM

� KAKKADANPOYIL



TOURISM IN NILAMBUR

Nilambur is a municipality and a Taluk in the Malappuram district of the Indian

state of Kerala. It is located close to the Nilgiris range of the WesternGhats on the banks

of the Chaliyar River. It is about 40 kilometers fromMalappuram city and 24 kilometers

from Manjeri on the Kozhikode—Gudalurroad called CNG road (Calicut-Nilambur—

Gudallur road).

Nilambur attracts tourists because of the variety of its forests that contain bamboo,

teak, rosewood, etc

Banglavumkunnu is a place located in Nilambur where the DFO, under colonial

India, in 1929, built a Sightseeing bun glow. The main idea of the building was to see the

approach of the Tippu sultan's army via Naadukaanichuram. The huge bungalow is

situated at the centre of the Nilambur forest near the Chaliyar River.



THE VARIOUS TOURIST LOCATIONS IN

NILAMBUR:

TEAK MUSEUM

Teak museum is located about 4 km from the town of Nilambur, on the Nilambur-

Gudallur route. The museum is also popular for being the world’ s first teak museum

where visitors can get all possible information related to teak trees. This museum was

established by the Kerala Forest Research Institute, in coordination with the Kerala

Forest Department. Information related to different aspects of the teak tree, including

cultural, historic, aesthetic and scientific information, are available in the museum.

The museum consists of paintings of some of the oldest teak trees in the region;

and the entrance door of the museum is also made of teak wood. The oldest teak tree in

the region, is named as Kannimara. One of the most important features of the museum is

the root system of a mature teak tree, which is also very popular among visitors. Visitors

will also find small replicas and miniatures of ships and small boats, made of wood.

Within the museums, logs of 116 year old trees are also kept in proper condition. The

Teak Museum also consists of a library where literature related to teak wood is available.



THE TEAK PLANTATION CONOLLYS PLOT

The teak plantation, which is also known by the name of Connolly's Plot, is a vast

plot that extends over a total area of 2.31 hectares. This plot has been named a fire H.V.

Connolly, who was the collector of the region during the British rule. He played a main

role in developing teak plantations all over the region around Nilambur, with assistance

from a forest officer by the name of Shri ChanthuMenon, who was his subordinate.

This teak plantation was established in between the years 1842 to 1844,which is

why it is also popular as the world’s first teak plantation. The plot is also popular for one

of the oldest teak trees still standing. Shri Chanthu Menon is said to have been buried

near the teak garden as a matter of respect.

THE HANGING BRIDGE

To reach Connolly’s Plot, you have to walk through a long hanging bridge over River

Chaliyar. The suspension bridge, just over 140 feet, is the largest of its kind in Kerala.

Needless to say, the bridge sways when people walk on it



ADYANPARA WATERFALLS

Adyanpara is cascading waterfall in the Kurumbalangode village of Nilambur thaluk in

kerala, India. It is 14 km away from Nilambur town. This is a seasonal waterfall. During

summers, water flow is low and is not suggested to visit the waterfalls. This waterfall is

natural cascading style as the water fall descends over the rock.

Tourism Department is trying to protect the nature a beauty of the place Adyanpara. As

part of the “Clean destination Project” of tourism department, Kudumbasree workers are

employed there to clean the place. The 3.5 megawatt hydro—electric project has been set

up at Kanjirappuzhanear Adyampara water falls in Nilambur. It is opened for visitors

recently.

The average number of visitors is 120 per day and an approximate figure of 43950 per

year.



NEDUMKAYAM

Located about 18 km from Nilambur in Malappuram district is the Nedumkayam rain

forest. This is one of the beautiful and dense forests in Kerala with a splendid variety of

flora and fauna. An integral part of Nilagiri biosphere reserve, this area is ideal for

trekking. The wooden rest house built here by the British, offers a panoramic view of

elephants and deers gracing in the forest nearby. As elephant taming centre which

attracts visitors from all climes is also there.

The bridge built in 1933 by British stills attracts the visitors. Heavy restrictions are

imposed as a measure to save the existing forest land. One has to obtain prior permission

from the forest department of entering the forest zone.



CENTRAL FOREST NURSERY

One of the four central forest nurseries present in Kerala, is the Central Forest

Nursery, which was established during the year 1997, by the Kerala Forest Department.

Some of the important species of plantations found here include eucalyptus, teak, acacia

etc. Production here, is in large quantities in the form of root trainer seedlings and rooted

cuttings.

ARUVACODE: LAND OF POTTERS AND POTTERY WORKS

A small village located near the region of Nilambur, is Aruvacode, which is very

popular for its work related to pottery. The village is inhabited by traditional potters, but

because of the increasing use of substitutes, they are slowly giving up the art.

The traditional artisan community called Kumbham, was also formed here to

explore the possibilities of pottery. Kumbham products are very popular in the region of

Kerala. K B Jinan, an activist cum designer intervened. He initiated Kumbham

handicraft project which became a creative inspiration for the skilled artisans. People at

Aruvakkode became innovative at transforming clay to a wide range of useful products.

From their imagination, murals to mirror frames were born out of clay. The pottery

village is one of the rare examples where an isolated community of traditional producers

has succeeded against the onslaught of Globalization.



KOVILAKOMS: THE RESIDENCE OF LOCAL RAJAS

Kovilakom (also Kovilakam) is the residence of the erstwhile local rulers,

Nilambur Rajas. Kovilakom is just on the outskirts of town, only a few hundred metres

from Government hospital.

Rajas, the admin representatives of the main king, Zamorin of Calicut, ruled the

region for hundreds of years.

Kovilakom is the by the side of River Chaliyar. There are severalresidences inside

a large two storied gate where the descendents of the rulerslive. Some of them are

ancestral buildings in traditional Kerala architecturewhile others are modern buildings.

In the vicinity is Vettakkorumakan temple, a 200 year old shrine, dedicatedto Lord

Siva in his Kiratha (tribal) fonn. The six day festival (PattuUlsavam) heldannually at the

temple is an important event in local social life.

KAKKADAMPOYIL

This hilly retreat, about 24 kms from Nilambur, puts on a misty covernow and

then. The views are great when the mist is not too near. There are some good trekking

spots. One such location is Kozhippara waterfall, where you can have a dip in the water

and trek alongside the stream.



CHAPTER 3

DATA ANALYSIS

AND

INTERPRETATION



63.3%

20%

6.7% 6.7%3.3%

0

10

20

30

40

50

60

70

Below 30 Years 31-40 Years 41-50 Years 51-60 Years Above Years

Percentage (%)

TABLE 3.1

AGE WISE CLASSIFICATION OF RESPONDENTS

Age wise

classification

Below

30

Years

31-40

Years

41-50

Years

51-60

Years

Above

Years

Total

Total number 19 6 2 2 1 30

Percentage 63.3 20 6.7 6.7 3.3 100

Figure 3.1

Interpretation

Table 3.1 show that age of 63.3% of tourists are below 30yrs, 20% of tourist

is between 31-40 years and only 6.7% of tourist is between 41-50 yrs and

6.7% are between 51-60 years and tourist above 60 yrs are 3.3%

A STUDY ABOUT PROSPECTS AND PROBLEMS OF KERALA TOURISM 2018

AMBEDKAR COLLEGE OF ARTS AND

0

50

DegreeDiploma

EDUCATION WISE CLASSIFICATION OF RESPONDENTS

Educational qualification

Degree

Diploma

Post graduate

Other

Total

Graph showing education wide classification of respondent

Interpretation

Table 3.2 shows that education wise classification of respondents out of which 50% are

degree holders, 13.3% are diploma holders, 20% are post graduate and 16.7 are no

qualified in mentioned head


AMBEDKAR COLLEGE OF ARTS AND SCIENCE, WANDOOR

PercentageDiploma

Post graduate Other

Percentage

TABLE 3.2


Total numbers Percentage

15 50

4 13.3

6 20

5 16.7

30 100

Figure 3.2

Graph showing education wide classification of respondent


degree holders, 13.3% are diploma holders, 20% are post graduate and 16.7 are no


SCIENCE, WANDOOR 30

Percentage


Percentage


degree holders, 13.3% are diploma holders, 20% are post graduate and 16.7 are not



TYPE OF TOURISM WHICH RESPONDENT LIKE

Types Beach

Tourism

Wild Life

Tourism

Total

Numbers

7 11

Percentage

23.3 36.7

Graph showing type of tourism which respondent like

Interpretation

Table 3.3 shows type of tourism which respondents like out of which 23.3% like beach

tourism, 36.7% like wild life tourism 3.3% like health tourism 33.4% like eco tourism

and 3.3% like other tourism

0

10

20

30

40

Beach

Tourism

Wild Life

Tourism

23.3%

36.7%



TABLE 3.3


Wild Life

Tourism

Health

Tourism

Eco

Tourism

11 1 10

36.7 3.3 33.4

Figure 3.3

type of tourism which respondent like



Wild Life

Tourism

Health

Tourism

Eco Tourism Other

36.7%

3.3%

33.4%

3.3%

Column1 Percentage


SCIENCE, WANDOOR 31


Other

Total

1 30

3.3 100





AVAILABILITY OF INFORMATION REGARDING THE TOURIST

Way Internet Book

magazine

Total

numbers

3 2

Percentage 10 6.7

Chart showing sources of information relied by tourists to get information

Interpretation

Table 3.4 show 10% of customer prefer internet, 6.7% of customers prefer books and

magazines and 33.3% from friends and 33.3% from newspaper and 16.7% other. For

getting information regarding tourist places

33%



TABLE 3.4


PLACE

Book

magazine

Newspaper Friends

10 10

6.7 33.3 33.3

Figure 3.4




ting information regarding tourist places

10%7%

33%

17%

Total numbers


SCIENCE, WANDOOR 32


other Total

5 30

16.7 100






TABLE 3.5

OPINION ABOUT THE INFRASTRUCTURE FACILITIES

Opinion V Good Good Average Poor V poor Total

Total number 9 12 4 5 0 30

Percentage 30 40 13.3 16.7 0 100

Figure 3.5

Graph showing the opinion about the infrastructure facilities

Interpretation

Table 3.5 shows opinion about the infrastructure facilities in Nilambur tourist areas 30%

have very good opinion and 40% have good 13.3% have average opinion and 16.7%

have poor opinion

30

40

13.3

16.7

00

5

10

15

20

25

30

35

40

45

V Good Good Average Poor V poor

Percentage



ROLE OF DTPC FOR THE DEVELOPMENT OF AREA

Satisfactio

n

Highly

satisfaction

Satisfied

Total

numbers

7 5

Percentage 23.3 16.7

Graph showing the role of DTPC for the development of area

Interpretation

Table 3.6 show the role of DTPC

23.3% of people are highly satisfied, 16.7% are satisfied, 10% are average 10 are

dissatisfied and 16.6% are highly dissatisfied.

0

20

40

Highly

satisfaction Satisfied

23.3



TABLE 3.6


Satisfied Average Dissatisfie

d

Highly

dissatisfied

3 10 5

16.7 10 33.3 16.7

Figure 3.6

Graph showing the role of DTPC for the development of area

Table 3.6 show the role of DTPC in the development of areas in N


dissatisfied and 16.6% are highly dissatisfied.

SatisfiedAverage

DissatisfiedHighly

dissatisfied

23.316.7

10

33.3

16.7

Column1 Percentage


SCIENCE, WANDOOR 34


Highly

dissatisfied

Total

30

100

in the development of areas in Nilambur. From this


dissatisfied



COOPERATION OF PEOPLE WITH TOUR

Type Good

Total number 18

Percentage 60

The above graph show the cooperation of local people with tourists

Interpretation

Table 3.7 shows the opinion of the tourists towards the cooperation extended by the local

people. About 60% of respondent have good opinion good, 30% of respondent have

average opinion 10% of respondent have poor opinion

0

10

20

30

40

50

60

Good

60



TABLE 3.7

COOPERATION OF PEOPLE WITH TOUR

Good Average Poor

9 3

30 10

Figure 3.7

The above graph show the cooperation of local people with tourists



average opinion 10% of respondent have poor opinion

Average Poor

30

10

Percentage


SCIENCE, WANDOOR 35

COOPERATION OF PEOPLE WITH TOURIST

Total

30

100





TABLE 3.8

SAFETY MEASURES TAKEN IN THE PLACE

Level Secure Not sere insecure Total

Total numbers 17 10 3 30

Percentage 56.7 33.3 10 100

Figure 3.8

Graph showing the safety measures taken in the places

Interpretation

Table 3.8 shows the safety measures taken in the place. about 56.7% of people said they

feel secure and 33.3% people said they are not sure and 10% of people said insecure

57%33%

10%

Sales

Secure Not sere insecure



AVAILABILITY OF GUIDE

Satisfactory Good

Total number 8

Percentage 26.7

Graph showing the satisfaction level of tourists for the guide facility

Interpretation

From the table 3.9 it shows that 26.7% are satisfied, 33.3% of tourist have an average

satisfaction and 40% of tourists are not satisfied with guide facility

0

5

10

15

20

25

30

35

40

Good

26



TABLE 3.9

AVAILABILITY OF GUIDE

Average Poor

10 12

33.3 40

Figure 3.9

Graph showing the satisfaction level of tourists for the guide facility


satisfaction and 40% of tourists are not satisfied with guide facility

Average Poor

33.3

40

Percentage


SCIENCE, WANDOOR 37

Total

30

100


40



SATISFACTION LEVEL OF SECURITY MEASURES PROVIDED TO

Satisfaction Good

Total number 6

Percentage 20

Graph showing satisfaction level of security measures provided to the tourists

Interpretation

According to the survey conducted 40% of the tourist are not satisfied with the security

measures, 40% of the tourists have an average satisfaction and 20% are satisfied with the

security measures

0

5

10

15

20

25

30

35

40

Good

20



TABLE 3.10


THE TOURISTS

Average Poor

12 12

40 40

Figure 3.10




Average Poor

20

40 40

Percentage


SCIENCE, WANDOOR 38


Total

30

100






OPINION ABOUT THE ENTRY FEE CHARGED

Opinion High

Total number 8

Percentage 26.7

Graph showing the opinion about the entry fees charged

Interpretation

From the table 3.11 shown above state that about 60% of tourist are having an average

opinion about the entry fees, 26.7% of tourist says high fees and 13.3 % of tourists say

low entry fees

High

26.7



TABLE 3.11


Medium Low

18 4

60 13.3

Figure 3.11

Graph showing the opinion about the entry fees charged



Medium Low

60

13.3

Percentage


SCIENCE, WANDOOR 39


Total

30

100





OPINION REGARDING THE FOOD AND BEVERAGE

Condition V Good

Total number 4

Percentage 13.3

Above graph shows opinion of tourist regarding food and beverage

Interpretation

The above table 3.12 shows that 13.3% of tourists

facility provided to them, 50% of tourists have good opinion regarding food beverage,

20% have average opinion, 10% of tourists have poor opinion and 6.7% have very poor

about the food and beverage.

Average

20%

Poor

10%



TABLE 3.12


Good Average Poor

15 6 3

50 20 10

Figure 3.12

Above graph shows opinion of tourist regarding food and beverage

The above table 3.12 shows that 13.3% of tourists have very good opinion about the



V Good

13%

Good

50%

V poor

7%


SCIENCE, WANDOOR 40


V poor Total

2 30

6.7 100

have very good opinion about the





CHAPTER 4

FINDINGS, SUGGESTIONS

AND

CONCLUSION



4.1FINDINGS

1. From the study conducted, the most number of tourist are below the age of

30 and the least is 3.3% i.e. above the age of 60

2. From the survey 66.7% male,33.3% female

3. In the study married people like eco-tourism (36.7%)and the least selection

is found to be health tourism

4. Tourists like wild life tourism(36.7%) the most and the least selection is

found to be health tourism

5. ABOUT 96.7% are having good opinion regarding eco-friendly features in

Nilambur

6. More information regarding the place is obtained from newspapers and

friends

7. Nilambur has great tourism potentials. But the absence of adequate

infrastructure facility is the main problem faced by most of the tourist place

in Nilambur

8. People of Nilambur have good cooperation with the tourists

9. The security measures provided to the tourists is not satisfactory 40% of

tourist are not satisfied

10. It is found that most of the customers are not satisfied with the assistance

provided by DTPC so it is necessary to provide information to the tourists

by DTPC.

11. Tourists have only average opinion about the guide facility .40% of tourists

are not satisfied with guide facility



4.2 SUGGESTIONS

1. Tourism department should take necessary actions to develop the

transportation facility to Nilambur area

2. It is necessary to improve arrangement for providing food to visitors in

tourist locations

3. To make arrangement for rest house facility in the tourist places

4. DTPC should open a tourist information center at; Nilambur

5. Tourism department should take remedial action to maintain tourist places

as neat and clean and also make a “plastic zone”

6. Appoint more guides in tourist places in Nilambur area

7. Proper awareness programmes should be arranged to guide the tourists

8. In order to avoid accidents in tourist spot, Tourism department should be

fixed danger signals board and appoint more trained security guards in

concerned spot

9. Tourism department should give publicity about tourist places.



4.3 CONCLUSION

Nilambur, the beautiful town in Malappuram district is always stores for its

visitors .Thick rain forest, wild forest, wild life and waterfalls make these place as a

unique tourist destination in Kerala. The extensively forested land is well known kanoli

plot, the world’s oldest teak plantation and bamboos. The teak museum in nilambur is

the only one of its kind in the world. Rare birds and butteries attract for tourists and

scientific researches to their dream land Adyanpara in Kurumbalagodu village is famous

for its waterfall and splendor of lush jungles, Nedumkayam.

Nedumkayam Is one of the beautiful and dense forest in Kerala with splendid of

flora and fauna. But government will not give attention for the development of these

places. The transportation facility available from Nilambur to Adyanpara is very poor .so

the tourist may not visit these beautiful waterfalls. In the case of Nedumkayam the

transportation facility is somewhat good. But tourism infrastructure is very poor. So

tourism department should take remedial actions for the development of these tourist

destinations in Nilambur and also give publicity about tourist places. The Nilambur can

contribute much more to Kerala tourism through these tourist destinations.



APPENDIX



QUESTIONAIRE

Dear sir/madam

I am MOHAMMED AJMAL V currently pursuing my 3rdsem Ambedkar College of

Arts and Science Wandoor. I am conducting “A STUDY ABOUT PROSPECTS

ANDPROBLEMS OF KERALA TOURISM IN NILAMBUR

(MALAPPURAMDISTRICTS)”. As a part on my curriculum I request you to fill up this

questionnaire as the information provided by you will be extremely helpful in conducting

this research. The information provided by you will be kept confidential

1. NAME:

2. AGE: Below 30 31-40 41-50 51-60

3. GENDER: MALE FEMALE

4. OCCUPATION: GOVT Employee

Pvt Employee

Business

Student

Any other

5. EDUCATION: Degree Post graduation diploma

6. NATIONALITY: INDIAN FOREIGN

7. MARITIAL STATUS: Single Married

8. Are you interested in Eco- tourism? Yes no

9. Which type of tourism you most like?

Beach tourism wild life tourism Health tourism co-tourism



10. Do you like Nilambur as a tourist place? YES NO

11. How did you come to know about this place?

Internet Book and magazines Friends newspaper

Television

12. Do you consider the place to be eco-friendly? Yes no

13. What is your opinion on infrastructure facilities?

Good V good Average poor

14. Are you satisfied with service provided by DTPC?

Highly satisfied satisfied average dissatisfied

15. How do you rate the friendly nature of people in Nilambur?

Good average poor

16. How secure you feel in our area?

Secure not secure insecure

17. Which is the favorite location you like the most at nilambur?

Teak museum Attiyanpara kerala kundu canolly plot

Tk colony

18. Why do you like the above marked spot most?

Beautiful scenery s cenery atmosphere calm environment

19. Are you satisfied with the guide facility available here?

Good Average poor



20. Please rate the security measure provided to the tourist here?

Good Average poor

21. What is your opinion about the parking facility in here?

Good Average poor

22. What is your opinion about the entry fee charged at the tour location in

Nilambur

Yes no at some place

23. Please rate the condition of resting places provided to you?

V Good Good average poor

24. Give your suggestions if any

� ……………………………………………………………

……………………………..

� ……………………………………………………………

…………………………......

� ……………………………………………………………

Thank you for your time you have spent in completing

This questionnaire

NAME:

INVESTIGATOR:

SIGNATURE:

(BCOM 6TH

SEMESTER)



BIBLIOGRAPHY



BOOKS

� PRAVEEN SETHI (1999) :NATURE AND SCOPE OF

TOURISMPUBLISHED BY RAJAT PUBLICATIONS

� BHA'HA A.K : TOURISM MANAGEMENT AND MARKETING

� SETH RABINDRA AND GUPTHA (2005) TOURISM IN

INDIAPUBLISHED BY KALPAZ PUBLICATION

MAGAZINES

� TOURISM VOGUE

� KERALA CALLING

� KERALA TOURISM MAGAZINE

WEBSITES

� WWW.KERALATOIURISM.ORG

� W WW. Incredible India

� www.nilambur.com

� Www.kfri.org

CHAPTER I INTRODUCTION - Commerce Factory

Documents

Transcript of CHAPTER I INTRODUCTION - Commerce Factory