brand activation platform - Brandcrush
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Transcript of brand activation platform - Brandcrush
BRAND ACTIVATION PLATFORM
We connect brands & agencies with influential businesses for real-world activations.
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brand activation and media partnerships platform
cut through
As the cost of consumer attention continues to rise, marketers are looking for new high-engagement activation opportunities that cut through the clutter. However, these opportunities are typically offline making them undiscoverable, hard to book, hard to scale and hard to measure.
Brandcrush solves this.
Activation network
We believe these businesses are new media and we have developed an end-to-end platform to unlock and grow their activation and partnerships revenue potential. These businesses and hundreds more trust Brandcrush as their media management solution.
HEALTH, FITNESS & BEAUTY
RECREATION & EDUCATION
RETAIL & GROCERY
HOSPITALITY & TRAVEL
CORPORATE & CO-WORKING
SHOPPING CENTRES
GLOBAL REACH /mth AUS -USA- NZ-UK
30M
CREATE IN-HOME IN BRAND EXPERIENCES THROUH A POWERFUL NETWORKREACH CONSUMERS WHERE THEY L IVE WORK AND PLAY
brand activation and media partnerships platform
How it works
Brand & agencies can seamlessly scale brand experiences
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ACTIVATION TYPESSCALE IN-HOME AND IN-LOCATION BRAND EXPERIENCES
Our Activation Partners will help get
your product samples into the hands
of targeted consumer groups to
increase sales and build brand
awareness.
Activate unique and hyper-targeted ‘on the menu’ and ‘on the trainer” brand
experiences across a powerful network of
partners.
These passive displays give customers a
self-service introduction to your product,
brand or business messaging by
integrating with their day-to-day
activities.
From Co-working kitchens to fitness
studio takeovers, bring your brand to
life through popups, booths and
branded displays in these high traffic
spaces.
POWERFUL ACTIVATION NETWORK AND END TO END SOFTWARE
DISCOVER ACTIVATION SPACES IN THE MARKETPLACE
WORK DIRECTLY WITH ACTIVATION PARTNERS VIA THEIR PRIVATE
MEDIA PLATFORMS powered by Brandcrush
BRANDCRUSHAn end-to-end booking platform for experiential marketing activations.
BRAND
BRAND
PRODUCT SAMPLING BRAND PLACEMENT BRAND EXPERIENCES EVENTS & POPUPS
WE’VE MADE EXPERIENTIAL A BOOKABLE MEDIA
RECEIVE CUSTOM PROPOSALS FROM
PARTNERS
BRANDCRUSHAn end-to-end booking platform for experiential marketing activations.
BRAND
BRAND
PRODUCT SAMPLING BRAND PLACEMENT BRAND EXPERIENCES EVENTS & POPUPS
Discover
THOUSANDS OF ACTIVATION SPACES IN THE MARKETPLACE or DIRECT VIA PARTNER MEDIA
SITES AND CUSTOM PROPOSALS
Create HYPERTARGETED AND SCALABLE CAMPAIGNS IN
MINUTES. NARROW IN ON YOUR TARGET AUDIENCE BY SELECTING THE IDEAL ACTIVATION
PARTNER OR F ILTER BY ACTIVATION TYPE , DEMOGRAOHIC, BUISNESS AND LOCATION DATA
Activate REQUEST TO ACTIVATE AND HEAR A YAY OR NAY FROM OUR PARTNERS OR ACCEPT A PROPOSAL. OUR TEAM AND WORKFLOWS WILL GUIDE YOU
THROUGH THE REST.
HOW FULFILMENT WORKS • IF YOU”D LIKE US TO HANDLE LOGISTICS, YOU SIMPLY PROVIDE
BASIC PACKAGING INFORMATION
• WE ADD A PRE-CAMPAIGN FREIGHT QUOTE TO YOUR CAMPAIGN
• YOU REQUEST ACTIVATIONS
• WE ADJUST QUOTE BASED ON ACCEPTANCES
• WE LET YOU KNOW WHICH CENTRAL DCS TO SHIP TO AND WE
HANDLE THE REST!
HOW PRICING & PAYMENTS WORKS • NO SIGN UP OR PLATFORM FEES
• ACTIVATION RATE TRANSPARENCY SET BY OUR ACTIVATION
PARTNERS
• PAY ON A PER CAMPAIGN BASIS
• PAYMENTS VIA CREDIT CARD OR INVOICE FOR APPROVED
BRANDS/AGENCIES
• DON’T SEE WHAT YOU NEED, JUST ASK AND YOU CAN RECEIVE A
CUSTOM PROPOSAL DIRECT FROM ACTIVATION PARTNERS
HOW POST CAMPAIGN REPORTS WORK • WHEN PARTNERS ACTIVATE FOR YOU, YOU’LL RECEIVE AN
ACTIVATION REPORT THAT INCLUDES PROOF OF ACTIVATION
IMAGES & CONSUMER SENTIMENT
• NEED HELP DRIVING ATTRIBUTION? WE CAN ASSIST WITH QR
code AND MULTI LINK SETUP TO HELP TRACK PERFORMANCE.
brand activation and media partnerships platform
Case study
A premium chocolate brand wanted to reach office workers
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On
BENEFITS FOR BRANDS & AGENCIES
Hyper targeted
Smart filters allow you to zero in on your ideal consumer via location, category and demographics and business type.
Transparent & discoverable
No platform or sign up fees. All rates and fees are determined by the Activation Partners. Cost per reach and cost per thousand metrics enable you to choose the right activation for your campaign.
ScalableConnect with millions of consumers through thousands of influential businesses. Book with one activation partner or scale national campaigns with hundreds.
High engagement
Workflows & teams
Create multiple brand profiles, invite team members and agency partners to manage campaigns.
Secure & measurable
All activations executed by hosts and partners receive an in-app activation report. No report, no payout, giving brands and agencies the security they need.
Partner with influential businesses that have an engaged customer base.
Brandcrush Pty Ltd - PRIVATE & CONFIDENTIAL 2018
brandcrush.com brandcrushmarketplace @brandcrush.marketplace brandcrush
Let’s chatIman Ramani PARTNERSHIPS MANAGER UK
+44 7470 999 071 [email protected]
Derry Backenkeller PARTNERSHIPS MANAGER USA
+1 608-931-6704 [email protected]
Jessica Simon PARTNERSHIPS MANAGER APAC
+61 415 822 961 -AU +64 225 323 905 - NZ [email protected]
Matt Hurle CO-FOUNDER & PARTNERSHIPS EU
+61 488 444 771 [email protected]
brand activation and media partnerships platform
Get Creative!
More Case Studies: Leading Brands & Agencies show what’s possible with a powerful network and clever software.
GIFT SAMPLING: CO-WORKING SPACES
C A S E S T U D Y
20,000 25 LOCATIONS
BOOKED REACH COST PER
REACH
$0.36
C A S E S T U D Y
24,636 16 LOCATIONS
BOOKED REACH COST PER
REACH
$0.45
GIFT SAMPLING - CULTURE KINGS POP UP, RIDESHARE & CORPORATE OFFICES
GIFT SAMPLING: FUNCTIONAL GYMS & CAFES
C A S E S T U D Y
14,810 33 LOCATIONS
BOOKED REACH COST PER
REACH
$0.75
COUNTER TOP DISPLAY: VOUCHERS IN BEAUTY AND WELLNESS LOCATIONS
C A S E S T U D Y
4,220 19 LOCATIONS
BOOKED REACH COST PER
REACH
$0.87
GIFT SAMPLING: HEALTH & WELLNESS SPACES
C A S E S T U D Y
4,284 21 LOCATIONS
BOOKED REACH COST PER
REACH
$0.72
GIFT SAMPLING: YOGA & PILATIES STUDIOS
C A S E S T U D Y
5,580 36 LOCATIONS
BOOKED REACH COST PER
REACH
$0.76
BATHROOM PLACEMENT: GYMS AND YOGA STUDIOS
C A S E S T U D Y
21,400 39 LOCATIONS
BOOKED REACH COST PER
REACH
$0.42
GIFT SAMPLING: SCHOOL HOLIDAY PROGRAMS FOR KIDS
C A S E S T U D Y
4,300 1 LOCATIONS
BOOKED REACH COST PER
REACH
$0.38
GIFT SAMPLING: CO-WORKING SPACES
C A S E S T U D Y
6,729 24 LOCATIONS
BOOKED REACH COST PER
REACH
$0.54
GIFT SAMPLING: CO-WORKING SPACES
C A S E S T U D Y
3,282 18 LOCATIONS
BOOKED REACH COST PER
REACH
$0.46
COUNTER TOP DISPLAY: BUTCHERS & RESTURANTS
C A S E S T U D Y
17,472 31 LOCATIONS
BOOKED REACH COST PER
REACH
$0.66
COUNTER TOP DISPLAY: BOTTLE SHOPS & BARBERS
C A S E S T U D Y
22,600 16 LOCATIONS
BOOKED REACH COST PER
REACH
$0.60
GIFT SAMPLING: GYMS & CO-WORKING SPACES
C A S E S T U D Y
17,025 56 LOCATIONS
BOOKED REACH COST PER
REACH
$0.52
COUNTER TOP DISPLAY: SACHETS IN WELLNESS LOCATIONS
C A S E S T U D Y
3,100 15 LOCATIONS
BOOKED REACH COST PER
REACH
$0.83
Brandcrush Pty Ltd - PRIVATE & CONFIDENTIAL 2018
brandcrush.com brandcrushmarketplace @brandcrush.marketplace brandcrush
Let’s chatIman Ramani PARTNERSHIPS MANAGER UK
+44 7470 999 071 [email protected]
Derry Backenkeller PARTNERSHIPS MANAGER USA
+1 608-931-6704 [email protected]
Jessica Simon PARTNERSHIPS MANAGER APAC
+61 415 822 961 -AU +64 225 323 905 - NZ [email protected]
Matt Hurle CO-FOUNDER & PARTNERSHIPS EU
+61 488 444 771 [email protected]