brand activation platform - Brandcrush

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brand activation platform

Transcript of brand activation platform - Brandcrush

brand activation platform

BRAND ACTIVATION PLATFORM

We connect brands & agencies with influential businesses for real-world activations.

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brand activation and media partnerships platform

cut through

As the cost of consumer attention continues to rise, marketers are looking for new high-engagement activation opportunities that cut through the clutter. However, these opportunities are typically offline making them undiscoverable, hard to book, hard to scale and hard to measure.

Brandcrush solves this.

Activation network

We believe these businesses are new media and we have developed an end-to-end platform to unlock and grow their activation and partnerships revenue potential. These businesses and hundreds more trust Brandcrush as their media management solution.

HEALTH, FITNESS & BEAUTY

RECREATION & EDUCATION

RETAIL & GROCERY

HOSPITALITY & TRAVEL

CORPORATE & CO-WORKING

SHOPPING CENTRES

GLOBAL REACH /mth AUS -USA- NZ-UK

30M

CREATE IN-HOME IN BRAND EXPERIENCES THROUH A POWERFUL NETWORKREACH CONSUMERS WHERE THEY L IVE WORK AND PLAY

brand activation and media partnerships platform

How it works

Brand & agencies can seamlessly scale brand experiences

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ACTIVATION TYPESSCALE IN-HOME AND IN-LOCATION BRAND EXPERIENCES

Our Activation Partners will help get

your product samples into the hands

of targeted consumer groups to

increase sales and build brand

awareness.

Activate unique and hyper-targeted ‘on the menu’ and ‘on the trainer” brand

experiences across a powerful network of

partners.

These passive displays give customers a

self-service introduction to your product,

brand or business messaging by

integrating with their day-to-day

activities.

From Co-working kitchens to fitness

studio takeovers, bring your brand to

life through popups, booths and

branded displays in these high traffic

spaces.

POWERFUL ACTIVATION NETWORK AND END TO END SOFTWARE

DISCOVER ACTIVATION SPACES IN THE MARKETPLACE

WORK DIRECTLY WITH ACTIVATION PARTNERS VIA THEIR PRIVATE

MEDIA PLATFORMS powered by Brandcrush

BRANDCRUSHAn end-to-end booking platform for experiential marketing activations.

BRAND

BRAND

PRODUCT SAMPLING BRAND PLACEMENT BRAND EXPERIENCES EVENTS & POPUPS

WE’VE MADE EXPERIENTIAL A BOOKABLE MEDIA

RECEIVE CUSTOM PROPOSALS FROM

PARTNERS

BRANDCRUSHAn end-to-end booking platform for experiential marketing activations.

BRAND

BRAND

PRODUCT SAMPLING BRAND PLACEMENT BRAND EXPERIENCES EVENTS & POPUPS

Discover

THOUSANDS OF ACTIVATION SPACES IN THE MARKETPLACE or DIRECT VIA PARTNER MEDIA

SITES AND CUSTOM PROPOSALS

Create HYPERTARGETED AND SCALABLE CAMPAIGNS IN

MINUTES. NARROW IN ON YOUR TARGET AUDIENCE BY SELECTING THE IDEAL ACTIVATION

PARTNER OR F ILTER BY ACTIVATION TYPE , DEMOGRAOHIC, BUISNESS AND LOCATION DATA

Activate REQUEST TO ACTIVATE AND HEAR A YAY OR NAY FROM OUR PARTNERS OR ACCEPT A PROPOSAL. OUR TEAM AND WORKFLOWS WILL GUIDE YOU

THROUGH THE REST.

HOW FULFILMENT WORKS • IF YOU”D LIKE US TO HANDLE LOGISTICS, YOU SIMPLY PROVIDE

BASIC PACKAGING INFORMATION

• WE ADD A PRE-CAMPAIGN FREIGHT QUOTE TO YOUR CAMPAIGN

• YOU REQUEST ACTIVATIONS

• WE ADJUST QUOTE BASED ON ACCEPTANCES

• WE LET YOU KNOW WHICH CENTRAL DCS TO SHIP TO AND WE

HANDLE THE REST!

HOW PRICING & PAYMENTS WORKS • NO SIGN UP OR PLATFORM FEES

• ACTIVATION RATE TRANSPARENCY SET BY OUR ACTIVATION

PARTNERS

• PAY ON A PER CAMPAIGN BASIS

• PAYMENTS VIA CREDIT CARD OR INVOICE FOR APPROVED

BRANDS/AGENCIES

• DON’T SEE WHAT YOU NEED, JUST ASK AND YOU CAN RECEIVE A

CUSTOM PROPOSAL DIRECT FROM ACTIVATION PARTNERS

HOW POST CAMPAIGN REPORTS WORK • WHEN PARTNERS ACTIVATE FOR YOU, YOU’LL RECEIVE AN

ACTIVATION REPORT THAT INCLUDES PROOF OF ACTIVATION

IMAGES & CONSUMER SENTIMENT

• NEED HELP DRIVING ATTRIBUTION? WE CAN ASSIST WITH QR

code AND MULTI LINK SETUP TO HELP TRACK PERFORMANCE.

brand activation and media partnerships platform

Case study

A premium chocolate brand wanted to reach office workers

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DISCOVER ACTIVATION SPACES

CREATE A CAMPAIGN

ACTIVATE & AMPLIFY

1 CAMPAIGN

87 LOCATIONS

160,000 REACH

BECOME DISCOVERABLE

LOCAL, NATIONAL & MULTINATIONAL BRANDSTRUSTED BY

TRUSTED BYMEDIA, DIGITAL AND EXPERIENTIAL AGENCIES

On

BENEFITS FOR BRANDS & AGENCIES

Hyper targeted

Smart filters allow you to zero in on your ideal consumer via location, category and demographics and business type.

Transparent & discoverable

No platform or sign up fees. All rates and fees are determined by the Activation Partners. Cost per reach and cost per thousand metrics enable you to choose the right activation for your campaign.

ScalableConnect with millions of consumers through thousands of influential businesses. Book with one activation partner or scale national campaigns with hundreds.

High engagement

Workflows & teams

Create multiple brand profiles, invite team members and agency partners to manage campaigns.

Secure & measurable

All activations executed by hosts and partners receive an in-app activation report. No report, no payout, giving brands and agencies the security they need.

Partner with influential businesses that have an engaged customer base.

Brandcrush Pty Ltd - PRIVATE & CONFIDENTIAL 2018

brandcrush.com brandcrushmarketplace @brandcrush.marketplace brandcrush

Let’s chatIman Ramani PARTNERSHIPS MANAGER UK

+44 7470 999 071 [email protected]

Derry Backenkeller PARTNERSHIPS MANAGER USA

+1 608-931-6704 [email protected]

Jessica Simon PARTNERSHIPS MANAGER APAC

+61 415 822 961 -AU +64 225 323 905 - NZ [email protected]

Matt Hurle CO-FOUNDER & PARTNERSHIPS EU

+61 488 444 771 [email protected]

brand activation and media partnerships platform

Get Creative!

More Case Studies: Leading Brands & Agencies show what’s possible with a powerful network and clever software.

GIFT SAMPLING: CO-WORKING SPACES

C A S E S T U D Y

20,000 25 LOCATIONS

BOOKED REACH COST PER

REACH

$0.36

C A S E S T U D Y

24,636 16 LOCATIONS

BOOKED REACH COST PER

REACH

$0.45

GIFT SAMPLING - CULTURE KINGS POP UP, RIDESHARE & CORPORATE OFFICES

GIFT SAMPLING: FUNCTIONAL GYMS & CAFES

C A S E S T U D Y

14,810 33 LOCATIONS

BOOKED REACH COST PER

REACH

$0.75

COUNTER TOP DISPLAY: VOUCHERS IN BEAUTY AND WELLNESS LOCATIONS

C A S E S T U D Y

4,220 19 LOCATIONS

BOOKED REACH COST PER

REACH

$0.87

GIFT SAMPLING: HEALTH & WELLNESS SPACES

C A S E S T U D Y

4,284 21 LOCATIONS

BOOKED REACH COST PER

REACH

$0.72

GIFT SAMPLING: YOGA & PILATIES STUDIOS

C A S E S T U D Y

5,580 36 LOCATIONS

BOOKED REACH COST PER

REACH

$0.76

BATHROOM PLACEMENT: GYMS AND YOGA STUDIOS

C A S E S T U D Y

21,400 39 LOCATIONS

BOOKED REACH COST PER

REACH

$0.42

GIFT SAMPLING: SCHOOL HOLIDAY PROGRAMS FOR KIDS

C A S E S T U D Y

4,300 1 LOCATIONS

BOOKED REACH COST PER

REACH

$0.38

GIFT SAMPLING: CO-WORKING SPACES

C A S E S T U D Y

6,729 24 LOCATIONS

BOOKED REACH COST PER

REACH

$0.54

GIFT SAMPLING: CO-WORKING SPACES

C A S E S T U D Y

3,282 18 LOCATIONS

BOOKED REACH COST PER

REACH

$0.46

COUNTER TOP DISPLAY: BUTCHERS & RESTURANTS

C A S E S T U D Y

17,472 31 LOCATIONS

BOOKED REACH COST PER

REACH

$0.66

COUNTER TOP DISPLAY: BOTTLE SHOPS & BARBERS

C A S E S T U D Y

22,600 16 LOCATIONS

BOOKED REACH COST PER

REACH

$0.60

GIFT SAMPLING: GYMS & CO-WORKING SPACES

C A S E S T U D Y

17,025 56 LOCATIONS

BOOKED REACH COST PER

REACH

$0.52

COUNTER TOP DISPLAY: SACHETS IN WELLNESS LOCATIONS

C A S E S T U D Y

3,100 15 LOCATIONS

BOOKED REACH COST PER

REACH

$0.83

Brandcrush Pty Ltd - PRIVATE & CONFIDENTIAL 2018

brandcrush.com brandcrushmarketplace @brandcrush.marketplace brandcrush

Let’s chatIman Ramani PARTNERSHIPS MANAGER UK

+44 7470 999 071 [email protected]

Derry Backenkeller PARTNERSHIPS MANAGER USA

+1 608-931-6704 [email protected]

Jessica Simon PARTNERSHIPS MANAGER APAC

+61 415 822 961 -AU +64 225 323 905 - NZ [email protected]

Matt Hurle CO-FOUNDER & PARTNERSHIPS EU

+61 488 444 771 [email protected]