BILLY CURRINGTON - World Radio History

.:11

TECHNOLOGY SPECIAL

E -LABEL REVOLUTION

raditional Physical CD Releases Favor Of Online Sales ras

And HD Radio Gadgets Should Know About ,.K

JUNE 15. 2007

RADIO & RECORDS

5.111114%oppiiii

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PLUS SAL LEARNING THE HURRICANE DANCE

'FRESH' TAKES ON NYC AND NOW LOOKS TO AIR NATIONWIDE

PROTECTING ADULT CORE WHILE COURTING NEW LISTENERS

')FIL ` LINCOLN FINANCIAL MEDIA'S JOHN DIMICK

Looking good in the spot[ight...

BILLY CURRINGTON Tangled Up

The debut single fr m his upr-oming new album, in stores this full

'O 10 SI ÏV É T40 -

RHYTHM!

STAGE 2:

VA] ALBU OFF: NOW, HER BRAND NEW SINGLE "6.a0 V0 " WILL BE THE ' BIGGEST HIT OF ALL!

4-I It 7i.w

FROM HER SMASH HIT DEBUT ALBUM

www.pauloá.ando.com I www.aMlo.com MP MOM a..r o r at IOW 111111011. WYyti

' WWW.RADIOANDRECORDS.COM

NewsFocus fEALMAKER

Citadel Closes $2.7B ABC Radio Deal

As R &R was going to press, Citadel Broad-

casting was putting the finishing touches on

its 17- month -long, $2.7 billion acquisition of

22 ABC Radio stations. It is handing the Walt

Disney Co. about $1.35 billion in cash and the

balance in Citadel stock based on the compa-

ny's June-4 dosing price of $8.47.

Citadel is adding Lucrative ratio brads in

ratio's largest markets, inducing New York, Los

Anodes, Chicago, Sari Frartdism and

Washington, D.C. along with pidtitg up ABC

Radio Network mews and tali personalties suds

as Sean Naivety, former senator and possible

White House hopeful Red Thompson and set -

eran news anchor Paul Harvey. Jeffrey )belie

MOVER

Johnson Joins M2OM

Midwest Television news/talk KFMB -AM

and adult hits KFMB -FM (Jack FM)/San

Diego VP/GM Tracy Johnson, who also

served as PD of Jack FM, is exiting to

become COO of Mass 2 One Media

(M2OM). The company bills itself as the

leading on -airs online, on- location marketing

solutions company specializing in media."

Johnson wiN continue to consult both

KFMB properties and is assisting in the

search for a new Jack FM PD. -Mike Boyle

SHAKER

Balis Expands Role At Emmis

EmmislSt. Louis 23 -year vet Rick Bais is

named to the newly created position of VP of

rock programming. He currently serves as PO

of rock KSHE and classic hits KNIT (KHits 96)

and oversees programming for Emrnis'

crosstown tale KFTK and alternative KPNT.

With his a citiond

responsibilities, Balls

will now advise

Emmis' rock stations

in Chicago (alternative

WKQX and classic rock

WUJP1 Austin (classic

rock KLBJ -FM and

alternative KROXk and Salk

Terre Haute, kid. (classic rock WWVR).

"Emmis is a fabulous communications opera-

tion; Bais says. its exciting to look forward

to even more involvement." -Mite Boyle

JUNE 15, 2007

That's What Friends Are For NAB president t I >nid !Lehr kit. pens its Elton John the NAIS', e tntte al I s-.xl rJtip Awed fir his shark with HIV /All )S v rt,ie s in the United States and ( ;neat Briuin.during die NAll's

Service ice to America Assattis presentation June I I in W '..hingtani. I ).C. At rigjtt is Brute !Leese,

ptv%i(k.7lt /(.L:() of Lkeuies7I1e Illttnutional which sixnnson the annul emit. John saluted

hnuti actets fer their ongoing efTorts to support the All )S assantxss campailrJl. -It y li rda

BEER' CR \CI $34.98 33M

w amount of first -quarter spending, off only slightly from the $35 billion spent in first - quarter 2006, according to TNS Media Intelligence.

Leading the growth was Internet ad spending. which TNS says jumped 17% to $2.7 billion. Radio was off 2% to

S2.3 billion.

of people age 12 and

who use the mobile Web. than 8 million people in

demo view mobile video, the Nielsen Co. as it

res for a July launch in the States of Nielsen Wireless,

le -phone audience rement operation. Nielsen

also owns R &R.

$150M The amount of a five- and -a-

half -year senior secured loan

from Morgan Stanley to Sirius Satellite Radio to be used for

general corporate purposes. The covenants are

those under Sin 5/8% senior not

ON THE WEB

Arbitron: Terrestrial Listening Grows On Net Internet listening to terrestrial radio st.Itiins

press sulrtautialls In tall 21 M Al W..iriIing to .i

nase report Inns A rbit n in bawd on il I nurkets.

I',telling during that IKnXN1 .IUiuntrd 1òr

210.11 unuei fated quarter -huion. %% ilk h ss.l.

up Inns the 4.6114 quarter hour Ix nett III

spring 21e x, survtl. thanes.

lita nlrnay.uitkidas euh the mil +Icnirn

tauon ul ncsv diary Ill truquons ni the tall shat

iakntih Internet and satellite radin as +une ut

liste g for reslknlaknts tu note iii rhea diary

nt acklitKN1 to AM /1.M radii,.

I)aspita the gnlatIi Internat listening to

terrestrial st. ula,lis still a.. 1òr lass than

I'8. of tmsyeighted quarter - Ik kirs overall.

ken ht,krr

Figenshu Wants Back In

Stsfrs-ava Mtdu l'.stlutlt,l (SWMX) (:( X ) Bill

Fil,rattslul is leasing Ilk. .,NUlwn, elü.nsc luna

2), tu ntunl to raali, Imuak.a.t Terms. ins.

rigClhhel says.- Ilk. 1,0114,111 IIIk Is, I I11nYYl

raalw,. Ibsen ssith all arÌ ns

issues, its dill nn

IKNIk. Nu ssaRl tt tit) when. IKs haxk,I.

Ikiin jointing SWMX

nt Jantury 21M h),an

Jw sea. pn.i.knt,'( I.( )

,t l'i);Maslul, .1 bn,atl-

cad .uliaitlnF tinti Ik

Top Webtasters Ask Congress To Reconsider Royalties (i i 4etworks chainnan/CEO Rob Glaser, Yahoo founder and board member Jerry Yang,

L.ive365 chairman/CEO Mark Lam and Pandora president/CEO Joe Kennedy sent a letter to

every member of Congress last week asking lawmakers to look again at the webcast rates

set by the Copyright Royalty Board in March.

The CRB raised the per -performance fee to be paid by webcasters to 0.08 cents in 2006,

rising to 0.19 cents by 2010, with a minimum annual fee of $500 per channel. The new rates

become effective July 15.

The letter claimed that the CRB -imposed royalties "will cause immediate bankruptcy of

the majority of the Internet radio industry" and conk ded, We ask you for your help to

restore balance and fairness so this new industry can survive."

The House and the Senate are considering bills that would put aside the CRB rate hike and

set a transitional royalty rate of 7.5% of revenue, but the letter didn't mention the bills -both called the Internet Radio Equality Act-by name.

SoundExchange, the performance rights organization that collects digital royalties on

behalf of composers and copyright owners, did name the bills in its response, which began,

" Don't let backers of the Internet Radio Equality Act fool Congress."

Pointing out that before the CRB decision, webcast royalty rates hadn't changed for seven

years, SoundExchange called the new rates "a good deal for Internet radio." -Brida Connolly/

n- loo ndcd. I h for u + t hat Ike spent issa scan .n u eu

eri regliiii resident for. ('na.kl. I Ie's akin make

.gip. ,n ( ILadio- "Inlinny. (hamellor Media

and Vi.u,nn IL.rdiii. .1111.c Boy/.

Lincoln Financial Media Explores Options 1.111.4411 I-inan.ial ( ;ntup nlnuun,cJ that it i.

.splurnlg up kir us I lilt uln I niait i.ii Media arm including sch lug ul) its media

pr. pertly.. 1 he c,nq+.nls lias engaged

Mt rnII I gn.ti s services u, t ISe.ugatt pissi

hdnic., but manor. that it is utrrtIN larkii¡g into the nutlet.

Ilk th 1,1011 inr ilk it, I% rad,,, .tanins Ill

It ii, nl irkats ttir.. I V .tauuu..inil .I I V

pnklucnui t,uip.uis. In April lie Will Street

yarn.; estimated that sut h a salt. a,uld IX.

% %seul St.S Inlh,n. Arnh lit mean

3

24/7 NEWS ONLINE rp) www.RadioandRecords.com

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WWW.RADIOANDRECORDS.COM: '.

LY aail `` ̀EO

Vile p~, 1

C,aryk Ae a meeting

as a cotIt,v+t w

between

Alltron and rr ccst

at an Or+'e Operato'

be held n

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Zed's Dead, Baby -In Vancouver

After Ib wars at a top .ph. StalxtIat Radio

flipper (:K72 (Z953)/Vancouver to 95

( :rave. z din lilt -to-do l ibi fir-nut that

appears to he a rhythmic AC/hot AC hybrid.

l'I) Eric Samuels says that several nnrket studies and percepttuk pointed toward

new brand tì)r the station And a hole in the nurket to target 27- to 37- year -okd

women. "The attitude of the station is what

really drives the music selection- he says.

"We have this touchstone of 'music that

moves )1)W-it's got to either III(Y. e you

physically or ettxuoxully." -Keith Bemoan

eBay Now Auctioning Radio Ads

Online auctioneer er ellay has begun auction-

ing advertising airtime on INK/ participat-

ing U.S. radio stations. The company is

partnering with Bid4Spots, which has

been hosting weekly online auctions of radio airtime since January 21M6.

The move places clay in a head -to-head battle with Gore's Audio Ads. which in

April announced it would sell ads on hun- dreds of Clear Channel stations, in addition

td Sottssave Media Exchange. which has a

slightly different model for selling unsold radio ad inventory.

eBay will receive a commission for each dollar spent on ad buys. via May Media Marketplace, which also broken cable TV ads. - .Miler Boyle

Redskins Radio Partners With CC's WBIG

Washington Redskins- hacked Red Zebra Radio Network has enlisted Clear

Channel's classic hits WBIG /Washington to carry play -by -play coverage of the NFL

team's 2I07 season after the I)an Snyder- owned radio operation failed to buy a sig-

nal strong enough to In heard clearly in

the Redskins' home park. FedEx Field. in

Landover. Md. WI31(. at I040, has a

5 111M MI -w.itt 'signal that easily covers the

nation's capita region, giving Redskins

Radio its first solid radio signal since the

end of the 21 N IS season. - IÇIJf) lirrke

JUNE 15, 2007

Katz, CBS Radio Add Political Units In an effort to bring more political dollars to radio, Katz Media Group (which represents

3.000 radio stations for such groups as Clear Channel, Radio One and Univision Radio) and

CBS Radio have launched new political units aimed at advertisers that are poised to spend

upwards of $2.5 billion in the 2008 presidential election cycle, according to TNS Media

Intelligence Campaign Media Analysis Group.

Katz' new 15- to 20- person unit will be headed by former senior account executive

Genelle Niblack as VP/director of political sales and strategy. -Right now (political advertisers] have to cut too many checks. There are too many choices,

and its difficult to execute campaigns across a large number of stations. We're going to make

buying radio the easiest thing they've ever done," Katz Media Group CEO SW Olds says.

CBS Radio president of sales Mike Kincaid, who was brought over from the CBS

Television Group last month, says, "Radio hasn't done a very good job of positioning itseff

for political money. The industry as a whole hasn't done anything to attract it. Radio has to

make itself accessible."

In addition to on -air spots, the new political units for both groups will offer interactive

features such as polling, mobile marketing and text messaging.

Katz has a Web site dedicated to its initiative. katzpolitical.com. -Katy Bachman

Logan Resurfaces At KBSG /Seattle

Dave Logan is the newly installed Pl ) of Bonneville oldies

KBS(: /Seattle. filling

the tap nude by Jay.

Coffey's exit last

month. Logaiis previ-

ous stops include Logan

such heavyweight call letters as WCBS -FM and WNEW/New York, WLUP /Chicago and KRXJSan Francisco. He also spent

five years at XM Satellite Radio as VP of program Operations.

"I bye lus all the necessary skills that are

heeded to lead KBS(: in this very important time: leadership. strategic thinking. creativi-

ty. heigttrted sense of urgency and a proven

track record of success." Bonneville/Seattle

VP /nurket manager Scott Sutherland s.ivc. - ldirh Hrmrarr

FCC Sets Comment Period For Satcast Merger The FCC's Media Bureau has begun seek- ing coInntems and petitions from the public on the proposed Sirius -XM satellite

radio merger. They are due July 9.

Responses or oppositions to the sub 's- siots must be tiled by July 24.

Setting the a period cones on

the heels Of NAB president /CEO David

Rehr asking Sirius CEO Mel Karmazin to

withdraw the merger plan from FCC review. In a letter. Rehr c plained that the merger runs afoul of antitrust regtda- tions and would hurt consumers.

Neither Karmazin nor representa- tives at XM responded to Rehr's accu- crtionc, but the companies did release a

Statement e ending the FCC for setting a e schedule.

-Miry hurl'

MOVERS Clear Channel classic hits WBIG/Washington

promotions director Kelly Tober has joined

iBigttity Digital as broadcast market manag-

er. Tober wiN help broadcasters with Web

pronations, on-air presence, trade shows

and local market programs ... Lisa Stout,

who most recently served as VP of

AustinRyan Productions. a full- service

advertising and production agency, joins

CBS Radio/Houston as national sales man-

ager. The cluster includes country KN-T -FM,

sports KLT -AM, smooth jazz KHJZ and

news/tallo KIKK. Stout replaces Sherry Dollar, who recently moved to the general

sales manager position at KILT -FM ... Dan

Kruchkow and Ezra Doty -both of whom

were named senior VP -join Universal Music

Group's global digital initiatives division.

Kruchkow joins the group from UMG's Island

Def Jam label, where he was VP of digital

media and e-commerce. Doty is new to

UMG, hailing from Waterfront Media.

SHAKERS Veteran broadcasting executive Jon Petrovich

has joined the Associated Press in the new

role of VP of domestic broadcast operations.

Based in Washington. D.C., he will work with

TV, radio and cable broadcasters with respect

to their on -air. Internet and mobile platforms.

Most recently. Petrovich was professor and

chairperson of the broadcast department at Northwestern University's Madill School of

Journalism ... Melannne Mueller has joked Universal Musk Classical as senior VP. Based

in New York, she'N oversee U.S. marketing,

new media, publicity and promotion. Mueller

was most recently managing director of Avie

Records in London . Phil Grosch. interac-

tive content manager at Em mislChicago's

alternative WKQX (Q101) and classic rock

WLUP (the Loop), moves to Ennis Interactive as affiliate manager. Grosch will

work with all Emmis stations on their Web

sites and the services that Emmis Interactive

provides to them.

Business Briefing

By Jeffrey Yorke

NAB, Others Lobby Against Proposed Rx Ad Restrictions The Advertising Coalition, a group of prominent

organizations including the NAB, CBS. NBC and

the American Assn. of Advertising Agencies. Is

opposed to pending Capitol Hill legislation that

would increase advertising restrictions on new

prescription drugs.

b a two -page letter sent to Rep John Dingell.

D -Nigh. chairman of the House Energy and

Cgnrnerce Committee, the coalition contends that

speech restrictions included in the Enchanting Drug

Safety and knavation Act are utconstiutionaL

The bill arms to "give the Wood and Drug

Administration] enhanced tools to ensure post - market drug safety: according to backers. by

Inc reasirg the possible moratorium on direct-to-

consumer advertising from two yeas to three

years for new medications.

CRTC Approves CTV Purchase Of CHUM Tiw Can,xlian Radio -television and Tele-

ranmunications Commission approved the sale

MC HUM Ltd. to CTVglobemedia on Jure 8,

including the CHUM Radio division of 34 stations. However, to comply with ownership knits,

CTVgm has 30 days to submit a plan to divest five City I Vstations n Toronto, Winnipeg,

Edmonton. Calgary and Vancouver.

Analyst Rates Radio One, CBS 'Overweight' JP Morgan Securities analyst John Blackkdge

called Ratio One urban AC KRBV/Los Angeles'

02-0.3 rating point Trove in the winter 2007 Arbitron survey a "positive Indicator" and rated

Radio One shares "overweight," calling the

potential valuation of its shares -compelling?

Bladdedge's %irk take on CBS' May30 acc ui-

sition d Last.fm also prompted an o.erweitjd rat-

ing on CBS He says the deal should deepen CBS'

Internet reach and prude a piatlmm for CBS to

potentially monetize its content on the Web.

Meanwhile, CL King & Associates' Jim Boyle

is loving what he sees with Arbitron's Portable

People Meter signups. He says the catalysts for

growth among radio companies accepting audi-

ence measurement by the PPM is "coming

sooner than we thought- and he suggests that investors looking at shares of Arbitron 'don't wait for Houston in July.'

Tidbits Sinus has re-signed Jarres E. Meyer as president

for operations and sales through April 30, 2010,

at his current $900,000 annual salary, according

to a Securities and Exchange Commission Form

8 -K fing ... MINI USA is joining sister brand

BMW in offering HD radio receivers with FM

rnuhiasting capability as an option on the 2007 MINI Cooper and Cooper S hardtops.

24/7 NEWS ONLINE www.RadioandRecords.com

5

DAUGHTRY

FORMAT Page

CHR /TOP 40 .

RHYTHMIC 26

URBAN

URBAN AC

RAP

GOSPEL 31

CHRISTIAN AC

CHRISTIAN CHR

CHRISTIAN ROCK

INSPO

COUNTRY

AC

HOT AC

SMOOTH JAZZ

ALTERNATIVE

ACTIVE ROCK

ROCK

TRIPLE A

AMERICANA

LATIN ROCK / ALTERNATIVE

REGIONAL MEXICAN

LATIN POP

LATIN TROPICAL

LATIN RHYTHM

DADDY YANKEE'S

Title /

Summer Love /

Buy you A Drank (Shanty Snappin ) /

Buy you A Or..rk (Shanty Snappy, ) /

Please Dont Go /

Party Like A Rockstar /

Blessed And Highly Favored /

Undo /

After The World /

Say Tlv, Saar..

Bnng The Ram /

Find Out Who you, Friends Are /

Waiting On The Wald To Change /

Home /

Hypnotic /

What I ve Done /

What Ive Done /

I Don't Wanna Stop /

Better Than /

Cimarron Manifesto /

Narc isista Po, E.celencia /

Dame Un Beso /

Todo Cambio /

Mas Que Tu Amigo /

Impacto /

A PUBLICATION OF BIII`- rs' INFORMATION GROUP

c::: m e n s ISSUE 01714 JUNE 15, 2007

FEATURES TECHNOLOGY SPECIAL

12 RADIO MEETS "WEB 2.0" Broadcasters find their place online as Internet continues to evolve.

14 RADIO GADGETS YOU SHOULD KNOW ABOUT Reinventing remote gear and HD's newest offerings.

16 E -LABEL REVOLUTION New record retail model bucks traditional physical CD releases in favor of online sales.

62 PUBUSHER'S PROFILE: JOHN DIMICK After programming no fewer than nine radio formats, a return to Lincoln Financial Media as VP of programming and operations.

DEPARTMENTS 9 MANAGEMENT/MARKETING/SALES

Learning the hurricane dance: There's more to hurricane preparedness than boarding up windows.

18 NEWS/TALK/SPORTS Mars, Venus and Talk Radio: Valerie Geller on how men and women listen differently to talk radio.

10 STREET TALK KYYS convinces 1,683 head-bangin' citizens of Kansas City -armed only with electric guitars, amps and a dream -to show up at KC's Community America Ballpark to set a Guinness World Record for the most people playing "Snake on the Water" at the same time.

21 THE SPIN Justin Timberlake becomes the first artist in the 14 -year history of the Nielsen BDS CHR/Top 40 chart to score four No. l hits from an album as "Summer Love" (Zomba) jumps 3 -1.

WWW.RADIOANDRECORDS.COM:

'We've made it simple for listeners to create the content, upload it to the station, have other listeners select their favorites and rate it, and create a whole circle.' P12

12

COLUMNS CHR/Top 40 Rhythmic Urban Christian Country AC/Hot AC

Smooth Jazz

Rock

Triple A

Latin National Airplay

What's New This

.Week Online

111 0 El El El June 111

The lest of the

phase liming Arbitrends

arrive. See

Albuquerque

and Spokane,

among others.

today. on

RatinGt

Jura S. Catch up on the

letestlonnet flips. personnel

changes and

other news in

your %meat. Click on

Format News

Jure 20 Jure 21

Hunrl Special Connect youseH

early -bird with the whole

registration industry: Get

prk..i for the listed In the

R&R Triple A R&R Directory.

Summit ends

June 22. Click on

Conventions

Jura 22 Find out who's

ruling radio

across the pond

with R&R Euro

charts. .

Edited By Susan Visakowitz and Jeffrey Yorke

MARKET SNAPSHOT: Gois High Tech In ie sein Colorado Springs

COLORADO SPRINGS

The local economy of Colorado Springs has been

strong during the past decade, although recent trends

indicate some slowing in the rate of growth. The eco-

nomic base has a diversified mix of military installa-

tions, defense contracting. software development,

semiconductor manufacturing, telecommunications,

religious and nonprofit associations, and tourism.

POPULATION: 467,900

a RADIO MARKET RANK: 97

DEMOGRAPHICS:* TOTAL CO.SPRRINf S j 79-MARKEI MOITRON

POPU.ATIDN94 IETTáI% AUX AM 1124 13% 1!% 1E

ALE 85,34 18Ir 1R 103

AQ 3344 20% 2T% 105

AGE 4584 Wilt 2D% p6 MALI 4á91t S9% -1R

I % WIER E8% DS% 108

AFRICAINNIIINCAN II% A

rib 42

SIAN 3% 2% Si NtáDáWNI;SAiMI101111 IIl% 9% Stls

NO. OF RADIO STATIONS: 19

RADIO OWNERSHIP: BwII áaaFSaamla LEN 1111391 E" MOIL 2 MA, 3FMI(5) 7111%

BAR CIIIMMIL 4 RI VA% EAIMKEL 2 a 119%

FORMATS: 6 N/T, 3 regional Mexican, 2 country,

2 AC, 2 classic rock, 1 rhythmic. 1 CHR/top 40,1 hot AC.

1 sports, 6 other

RATINGS LEADERS: ** STA710N FdWAT AMISNANEIBILLS

RHYTHMIC GA

IEWE/TALK

1100C 62 COUNTRY SD

f]fRIIOP 4D SA

INTERESTING FACT:* Among the households of the most avid radio listen-

ers in Colorado Springs, 31% have investments in

stocks or stock options, 31% have investments in

mutual funds and 24% have investments in bonds.

Sv... S whom.* Rew. h 7006 Sn..r A,b.nn Www 7W7 Repo.

This seek, as part of our Technology Special. we take a look at the tech

habits of consumers in Colorado Springs.

Then are some key hits of data that sI Id stand out fix stations look - ing to increase interactivity levels with listeners and extend brand reach.

First. one- quarter (24 %) of Colorado Springs residents are downloading

music /listening to audio or downloading/watching video in an average NI- day period.In make cure they arc reaching these media -sassy cons umen.

sta should not only Iw stura g their broadcasts online. but should

r 1er g their Weh sites (or sites likeYoulilbc) to share video of sta-

tion activitlts. such as station-sponsored events or behind- the- venes.-

fiwtage of Station shows.

Additionally, with almost two- thirds of Colorado Sprints residents

subscribing to wireless /cell phone service and 14% of residents already

using their cell pl c to text message. stations should c 1er aug-

menting existing communications campaigns-like e-mail or direct mail -with text campaigns. --- .Susan I'iadsoldr:

Colorado Springs' Tech Profile PERIOD: APRIL -SEPT. 2006 WAYS ONLNE SERVICES USED PAST 30 DAYS

DOWNLOAD MUSIC/USTEN TO AUDIOCLIPS

DOWNLOAD/WATCH VIDEO

EMAIL

GAMES

ITEMS HOUSEHOLD OWNS

MP3 PLAYER (POD, ETC.)

POA (PERSONAL DIGITAL ASSISTANT DEVICE)

WIRELESS/CELL PHONE SUBSCRRa*R

YES

NO

AMASS/CELL PHONE FEATURES CUMBRIA' USED

CAMERA/PICTURE TAXING

DOWNLOAD RINGTONES

DOWNLOAD VIOEOGALIES

EMAIL

INSTANT MESSAGING

INTERNET

PICTURE MESSAGING

SOURCE: Ruben Molter -Plus

1394

1194

6794

2T94

21%

8%

65%

35%

1894

12%

6%

8%

14%

7%

9%

Transactions At A Glance Cool Radio's KSNO -F1 /Snowin as Village. Cob.. plu. CP for FM translator to Colorado West Broadcaming for 51.05 rwRorl.

Deal Of The Week WAVX- FWSdtuyler Falls (Burlington, Vt.-Plattsburgh, N.Y.) PIKE: $1.1 million TERMS: Asset sale for cash BUYER: Vermont Public Radio, headed by president/GM Mark Vogelsang. Phone: 802 -655 -9451. I owns seven other stations, including WVPS -FM/ Burlington-Plattsburgh. SELLER: Christian Ministries, headed by GMNP of operations Ric McClary.

Phone: 802-878 -8885 FORMAT: Christian COMMENT: Christian Ministries' WAVX- FM/Schlrykr Falls, N.Y. to Verrnont Public Radio for Sl.l million, payable in cash at closing, with a

$110,000 escrow deposit.

2007 Deals To Date Dollars to Date: 51,256,390,974 Dollars This Quarter: 5956,191,842 Stations Traded This Yser: 693 Stations Traded This Quarter. 450

(tau *an $3.369.183.932)

(w Yam: $273,26 h620)

(LW WTI 445)

(LAM vea: 1[6)

24/7 NEWS ONLINE @ www.RadioandRecords.com

R6R P.dki6 Pdaie twaraa. ts.a..R....ir..a.a.

(323)954-3471

EDITORIAL

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WWI_ Was hr NW w44.011.i...ad.ta.. (616)6544669

s.d.ta. (Plow R.i tdi.) minas* 141.4440bWWWWw. (646)654-47/7

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Res tNl. sw Lew lamkorliftmlowfleoWs4 16K) 371-42116

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JUNE 15, 2007

There's more to hurricane preparedness than boarding up windows

Learning The Hurricane Dance Ken Tucker

uune 1 was the official beginning of the Atlantic hurricane season, jiwhich runs through Nov. 30. While there's nothing magical about those dates, they encompass more than 97% of tropical activity. Those who regularly Hirt with cones of probability are well aware of the choreographed advertising dance that takes place as concerned citizens follow a hurricanes potential path. Clear Channel regional

VP and New Orleans market manager Dick Lewis has been there, done that and bought the fund -raising T -shirt when it comes to hurricane season. Operating from Clear Channel's cluster in Baton Rouge, Lewis was the company's point man for Louisiana and the Mississippi Gulf Coast when Katrina came ashore in August 2005. "Advertisers that buy the Gulf Coast are pretty astute." Lewis says. "Most of the buyers have been through the hurricane drill before and Iknowl what happens" What happens is that as the cone of probability narrows, a predetermined plan kicks in.

Special updates. announcements and weather briefings are among the first programming elements to be added. Usually, these are spon- ulred messages and will contain informa about I the listener and c may

need to respond. As the cone of probability narrows. certain

advertisers. such as insurance companies. which

can't write new business when a hurricane may

lx bearing down on the area. drop their spots.

Likewise. entertainment yeliex'S also drop off.

Other advertisers. like home impnwement storeys and utility companies. have spots that are

canned and ready to go if there's a storni that may make landfall.

It's an intricately choreographed relationship and dance that has been crafted over years." Lewis says. noting that cancella ' pro- visions are waived during this time. "It's a col- laborative effort between the advertising conl-

y -which is a service community at the moment -and the broadcaster. who is a public information e.

"Our whole fixus changes to. 'What is the

greatest need and what is our role in that ?' " he

adds.-For the broadcaster. our role is public awan- nem and information and speed of infornution."

JUNE 15, 2007

The key to the dance is to plan your steps in

advance, Lewis says. "One thing that we've learned over the years is that there's no to get ready tier a storni once it starts moving. We

have our contacts. we have relationships and they know our inventory and how it's going to change.They know who's going to have access

to it and what the priorities are.' The dance continues after the storm passes.

When a near -miss owcurs, insurance companies use the airwaves to get information out alxiut who to contact to nuke a claim. Other than that. "it es hack to normal pretty quickly." Lewis says.

If there's a direct hit or significant wide- spread damage, as was the case with Katrina, "the broadcaster will stay in community service mode." Lewis says. "It will be a while before the standard commercial inventory is

nude available. It's made available on an as-

needed basis -the people that have supplies and those that can provide a unique service get on the air first.

"It's surprisingly a very dynamic and fluid. but yet well -choreographed event.' Lewis says. "Its community service at its highest. highest level." W A'

MANAGEMENT / MARKETING / SALES

'It's surprisingly a very dynamic and fluid, but yet well- choreographed event. It's community service at its highest, highest level.' _Dick Lewis

Be Prepared And Make Sure Listeners Are, Too As they did in 20016 weather experts are predicting a busy hurricane

season. The National Oceanic and Atmospheric Assn.'s 2007 Atlantic

hurricane season outlook indicates a very high chance of an above -

normal activity, with 13-17 named storms, seven to 10 hurricanes and

three to five major hurricanes.

But because scientists made similar predictions in 2006 and it

turned out to be a relatively quiet year, Ray Stagich, director of affiliate

sales for Weather Channel Radio, fears that stations may be compla-

cent when it comes to hurricane preparedness.

He doesn't believe predictors wiN be wrong two years in a tow. -lour chances Increase of being more accurate after you've been less accurate

the year before; he says.

Markets that didn't get hit in

2004 or 2005 should especially

be careful about being compla-

cent, Stagich warns.

Among other things, stations should plant the teed with listeners -well before a

hurricane is heading their way -as to which station in a

duster will be the "information station," Stagich says. 'People get into their car to

start evacuating but they don't know where to turn to get the most accurate infor-

mation," he adds. If every station in the duster

is going to simulcast the news/

tali station when the weather gets rough, listeners need to know that. 'Let your listeners know what you're oiling and when you're doing it he says.

In addition, Stagich says, "let them know how to prepare." Remind

listeners to have three days' supply of water (a gallon a day for each

person), plus a good supply of batteries and contact lenses, and that call phones are charged. 'Be ready in case you are asked to evacuate,"

Stagich recommends telling listeners. -M'

24/7 NEWS ONLINE www.Radioandf.cords.com

9

Baby Poop Congrats and hugs to

Geffen CHR promo

honcho Greg Marella

and his wife, Amy, on

the birth of their sec-

ond child: Daughter

Samantha Lynn

Marella arrived at the

ungodly hour of 6:47

a.m. on June 9. She

weighed in at 8 lbs., 7

oz. and measured 21

io inches long. Everyone

involved in this blessed

project is doing just

great.

By Kevin Carter and Keith Berman

Next Trick: Fre In The Sky Q: How much do the head -bangin'. mullet- sptmin' citizens of Kansas City IOW Deep Purple's classic "S ke on the Water "? k Well a gh su that nearly 1,714)

of them. armed only with electric guitars: .imp. and .1 dre.un, shoved up last sveckend at KC's (: America Ballpark to set an actual damn Guinness

World Record for the most, uni, people playing "Smoke stn the

Water" at the some nine in a

Midwestern baseball

stadium or something (see picture). This magical event was the

brainchild of Entcnona classic rock KYYS/Kansas qty. which managed to convince I.(it0 would lx rock %tar, to ,buss up.

plug in and play their respective

asses off, thus, handily ,battering the existing record of 1.323, set in

1994 in Vancouver. "lt was gen-

uinely the nknt'nxk'n'm0'nxtaxnt l'or rwrr seen or heard." KYYS PI )

Greg Bergen tells ST. "Picture I,(rtt3 guitarists filling an entire baseball stadium. ch. ling Ritchie Blackmore -it was incred-

Teke that. Canada!

ible. No kidding. it was one of the

greatest radio p and lis-

tener interac ' - I've ever been a

part of:' Check out the video of this historic esvtit by piing to ycxtmbe

.com/watch?v=n1(EIXwV5kA.

The Programming Department There's been disturbance In the programming fixer at (:IiS Radio I'M talker WYSP (94.1 Free

FMYPhiladelphla..i l'1) Gil Edwards exits after a

decade of service. No s %oni yet on hi% replace-

ment. Edwards cat; be reached at 267 -254- 69')1

or gpjd3rd(a-aol. - .

The gJobal search is over. so you can stop call-

ing: Dean Kaftan has been duly anointed API )/ MI ) of ( :BS Radio triple A KM(/Porderd, Ore.

bwray! Senor Kanari cones mina the AI'! ) chair

at KBWF(doe Woff)San Fronde°, and tills the Kevin

Welch- sh,alxd .iss print left by, yup. etch, who left

in April to program KMTT (the Mawrtain)/Saatde.

"'this couldn't be perfect, as KINK lus

ahvrvs taken a vtry'green'appnuch to everything. and I )can's favorite color is gr.-en. Sec how it is ?"

CBS/Portland marketing queen Susan Reynolds

sot s. "I k also has a huge vinyl rconl collection and so ekes I)s 's, so we might ht have to arrange

some son of competition." With new PI) Den Hurt now in the house at

Citadel rhyth - WWKX (Hot lO6YPrvvidence,

acting Hot 106 MI ) Davey Morris can mow (wefts

on his other longtime gig acmes the lull: API)/ MI //afternoon host at sister WPRO -FM. I duns will fill the I lox MI ) void himself fix DOW.

Jet Bads (nu) be an assumed (:ra)ola color) has

left his cushy API ) /MI) /night gig at KTBT (92.1

the Beetylie to take (wtr as PI) of (:cox rhythmic WHAT (Flat 98.1)IGrrawnves. S.C. That job was

recently vacated by Fisher. who's now pntgram- ming Cox hot A(: sister WMXB/Richnord.

After two years doing sscvkends and swing at

(:Isar (:funnel A( : WRVF (1013 the RMryToledo, Ohio, KC Pokier lus been n rewarded with a promotion to afternoon host /MI)The position has been

open since Tan Kennedy kft in April. Market vat

24/7 NEWS ONUNE a www.RadioandRecords.com

Palmer previously pnagrumnicd cnxaow%n classic

hits (now urban) W. and did afternoons on

WWWM/Toledo. "K(: lus done a great job on

weekends and fill -in, always (klisering a warm.

relatable show that nukes a connection with our

audience," River PI ) Tom

Cook tells ST. "Plus, he really

likes to cook.so making lunch

for us every ry day will also be

part of his duties. We had a

small budget to purchase him an Easy -Bake Oven. but since

there's only so much you can

cook with a 61 -wsatt liat bulb, you can expect some of us to be out sick after eating

KC 's undercooked food."

After a war-and-a-half pro- goat g Clear Channel AC

WBBQUtogasta, G. Lee

Reynolds is rtuming to his

tinter stomping gnxutds of Huntsvilk, Ala.. in the newly

created position of ()M for Black Crow's cluster.

A(: WAFR, urban AC WLOR and active rock WRIT (Pocket 95J). He'll also assume the PI) position at

Rocket, which has been vacant since Jkbo Wood

k-ft in January to program WEMl#Bk ningtarn." l'm excited to do this because, as you know, people like

to typecast you in this business," Reynolds tells ST.

"Rocket will giver me a chance to use the other side

of my brain -the morally ambiguous part. As we

speak, I'm nuking a list of innuendos and non -farn-

ily- friendly topics." Reynolds is no stranger to his

new building having previously ptofm xd WAHR before Augusta. His pervious pmgramnting stops include OM gigs for Cumulus in Lexington.

Kw.. and 'I]Ilah.issce. I9a...is well as K (MG .und

FMCS/Colorado Springs mid WFJOlTangs.

Sean Steves i, upped fiste "interim" to "actu-

al damn" PI ) of( ( :h.umel top -1I WAKZ (95.9 Kits FM/Youngstown, Ohio. 1 le: teen running the

place since Jerry Mac left ua

April to Ixcumc ()M of NextMedia'Wilmington, N.C.

Now that he's .1 grown-up l'1) and all. Stevens will drop his

midday shift on Ixt A(: sister

WMXY Mx 98.9). which Mix I'D Steve Granada will take

over. In his first official art,

Stint1h attaches periwinkle MI ) stripes to midday goddess

Mew Taylor. who pick, up the

MI) duties left behind wehen

Mac left.

Mott Money has been Avanl-

ed the pnstiioxs combination ation

MI) /Burger King enwvn at

Ihrs, Cu initmiranors alterna-

tive WH1G and WBBO (G .

l'be festive ceremony; cumpkte with cake, was

presided over by I'1) Terris Carr (the two used to

work together at WDHA/Moniatown, NJ.). Murray

has been at G Rock doing pan- ' for a couple

of months and was recelntfy upped to nigtts. In

ether scintillating (; Rock txsys,a nun known sim-

ply as Kramer conies aboard to do nonaings, and

he's paired with Jersey native Erin Vogt. Mr. Krauter,

who did not run Kranxrica Industries, is a 14-year

industry vet with stops in San Diego. Vegas and

Memphis, among other places.Vogt was List seen at

WOR/New Nork.Thay replace Brien & Jan. who kit last month.

JUNE 15, 2007

FORCE

Jock-O-Rania- Lama Rachel Giordano has been named producer of "Mojo in the Morning" on Clear Channel top 40 WKQI

(Channel 95.5YDetroit. She comes from the same

position at WSTR (Star 941/Atlanta and replaces current producer Chad Mitchell. who will now focus on

of an on -air role on the show. Giordano is no stranger to refereeing her share of morning drama:

She spent some time in the TV trenches as the one-

time assistant to Barbara Walters and Star Jonas on

"The View." Afternoon dude Zakk Tyler has Icft E classic

rock WLUP ( Daaaa Loop)/Chicago as his contract

wasn't renewed. is lcr. ss ho joined the Loop in 1

2005. has also worked at WRRK /Pittsburgh WTFX /Louisville. WMFS/Msmphls and WTPT/

Greenville. S.C. He can he reached at 312-718-/t931. zakktler(a comcast.net or through his Weh site at

zakkster.c . For now. the popular revolving svhcel Of fill -in meat will he activated until j new

show is a need.

Meet Matt Walter. your genial new co -host for ' I he Kilt Morning Show" on C lus top 411

WKFR /Kalamazoo ... yes. the in Michigan. smar-

tass. 1 lc replaces Glen Dillon. who left two weeks ago.

Walker most ncrnth did afternoons at Citadel e -

try WTNR (Thunder 94.5)Grand Rapids before relo- cating to Kalamazoo last year. I le joins co- hostess

Shelly Kay.

Former WVEE (V103)/Atlanta midday pers onality Magic Man is the new production director for Radio One's Atlanta cluster: urban WHTA (Hot 107.9). urban

..Idles WAMJ (102.5 Grown Folks Radio). gospel

WPZE (Praise 97.5) and : h jazz WJZZ. In his

oast spare time. Mr. Magic will also jam in weekends

Tony B. who left afternoons at urban AC

KRNB /Dallas in February, is hack on the radio. this

time doing weekends across the street at Radio One

urban A(: KSOC (94.5 K Soul).

On the heels of the recent exit of "Booker Show" co -host J I at Clear Channel CHR /top 411 W1OQ

rumors are already circulating that former Q102 morning co -host Angi Taylor ss ill audition for the gig via the magic of ISI )N Iron, her

home in Chicago. Stay tuned for more details. That

being said. however. PI) Rkk Vaught tells ST that the

search for a co -host will continue. Also. "Booker Show" associate producer /goolball Ryan "Scorsesa"

Chowansky has transferred to sister WFLZ/Tampa.

where he's been hired by MJ Kalil as the new assistant

producer for "The MJ Morning Show."

After a two -year hiatus from the sta . Porsche

Fats makes her triumphant return to CBS Radio

urban WVEE (V103YAtI nta. this time for ntiddays.

Foxx used to do afternoons. but left the station two years ago after a I)UI incident."I feel very blessed to be c g hack home to what I sed most. the

Atlanta connnunity and my radio family." Foxx says.

-Being a part of one of the most talented airstaffs in the e try is not just an opportunity; but a privilege." Foxx replaces Ossi But Dark Secret. who will still do weekends on V111.1 and WPGC/Washington.

Entercom /Wichita made a hunch of changes

throughout the cluster: Let's start at rhytl KDGS

(Power 93.9). where midday personality Jessica Rose

exits. replaced by Chase Taylor. who's upped from weekends. Meanwhile. night guy Deuce has been

rewarded with bonus MI) stripes. Those stripes have

been sitting on the shelf." e Mae Payne left in April. At oldies KEYN, g duo John Spaer and Becki

Gardner have left the building. along with Shard. the

Iday talent at hot AC KFBZ. as her position is elim- inated. Also out: Mike Mayer. the local producer of the

syndicated -Walton i\ Johnson" sl , carried on talk

twins KFH- AM-FM. Phil Grosch. interactive content manager at E

alternative classic rock duo WKQX (Q101) and WLUP

(97.9 Damao Loop)/Chicago. is g g na ide as he

.es to E Interactive as affiliate manager. A

-year c puny vet. Grosch will svork with all

E : stations on their Web sites and whatnot. Day market legend Kim Faris magically reap-

pears on the scene in r ( ('h.mnel A(

WLQT (UM 99.9). as API) /MI ) Brian Mkhaels moves

back to the slightly more humane afternoon shift.

Afternoon dude Dean Taylor heads to )ay Traffic.

There's been a major drivetime c hanle- a -rtx) at

Sinclair alternative WROX (96X)/Norfolk. as afternoon dudes Mike & Bob move into uormnio. replacing

"Mansion's Morning Madhouse"Their former after-

noon shift has been filled by Damian. who is promoted from weekends.

Condolences The entire R &R family extends its deepest sympathies

to Coleman president Jon Coleman and his \site. Linda.

on the June 5 passing of their I4 -year -old daughter.

Chloe. In lieu of tlossers. the Coleman fancily requests

JUNE 15, 2007

that donations in Chloe% memory be nude to Holt International, an international adoption organization.

For more detail +, go to holtintl.org.

111

MADE IN fflJ? USA

Rocking the world's greatest audience.

For over 50 years. Armed Forces Entertainment

has brought the country's best entertainers

to the world's largest theater. Gain unrivaled

exposure to a loyal audience of over 500.000

military men and women and the satisfaction

of knowing you rocked the world's toughest

audience. For more information on touring.

visit www .arnledforcesentertainment.com.

A R M E

art WHERE STARS EARN THEIR STRIPES


12

chnolo - S - acial

Radio Meets 'Web 2.0' Broadcasters find their place online as the Internet continues to evolve By Brida Connolly The Internet has always been a chatty place. The online world began with user -to -user communication on Usenet and bulletin board systems, and the lively global conversation that started in the early '80s continues today. But when the World Wide Web appeared in the early '90s, the emphasis began shifting from conversation to content. By the mid - '90s, newspapers, movie studios,TV networks and other "old media" had arrived online. Newspapers largely did what they'd been doing oflline-created and published content for a relatively passive audience- while movie studios and TV networks offered the earliest "official" promotional Web sites. And they were successful. People going online for the first time were attracted to established content providers and familiar brands.

Of course. people kept building personal Web

sites (with the help of beg r- friendly hosting services like (;e(aties), Usenet was thriving. and

new plattorms tiff user participa social net-

working. wehbog (online journal) hosting. wikis (Web sites that let any visitor add to and edit their contents)-debuted throughout the '94 as and into this decade. But the major content providers

continued to draw big traffic and generate much of the attention.

Introducing Web 2.0 But in the last k%% scan, ficus has begun to shit again. The Web is part of everyday lit

and users. especially younger ones. want and expect to contribute and collaborate as

part of their online experience. Even those

who don't contribute themselves (still the majority) are finding value in content generated by their tellow Web users.

Since every growing tend needs a name. this

one is called "Web 311 :' Coined by O'Reilly

Media in 21H13. Web 2.11 originally referred to

the technological shift to "the Web as plat -

tornt " -a move away from desktop sotnvare to Web -based applications.

But many of the Web -based applications then

taking off sacre part of the resurgence of the user -

to-user Web. and soon Web 2.0 was being used

to refer to Web sites and Web-based applications

that rely on user participation and use- generated

content for their growth and development and,

in some cases, for their existence.

The wildly popular MySpace social networking site, video hosting /sharing site You -

Tube. podcast aggregator PexdOMatic, user -

ranked news site I)ig(. "social bxxokmarking' site del.icio.us and even venerable online auctioneer eHay are all Web 2.0 by this definition. its a broadband -powered, higher -tech exten- sion of the democratization of media that

began in the Internet's earliest days.

Radio's Online Seesaw So where was radio

while all this was

going on? Radio sta-

tions began Launching

Web sites in the mid- '90s. and the earliest

station sites placed

emphasis firmly on

promoting over -the- air product. Radio soon began streaming

its signals online, while station sites hosting those streams often had little else to offer.

But then there was a flap with AFTRA over

royalties for over- the -air commercials used

online. That was followed in 2001 by a U.S.

Copyright Office ruling that stations owe sep-

arate royalties for music streamed over the

Internet and in 2102. a Copyright Arbitration Royalties Panel set royalty rates

Now Entering The Z Zone Clear Channel h,

launched social

networking sites that

are attached to several

large- market stations,

including WHTZ

(Z100)/New York.

24/7 NEWS ONLINE CD www.RadioandRecords.com

that were widely decried as destructively high. With each setback, streams came down, leav-

ing many station sites without their most

c pelting content. But even as they Barn being torced to recon-

sider streaming. radio companies were at last

getting serious about the potential of the Web.

Dedicated interactive die' were launching.

and experienced online executives were hired

to run theta. Improved, content -rich radio sta-

tion Web sites were coming online. It tcxxk a while, but radio was adjusting to the

digital world.

Is Radio Ready For 2.0? So is radio at last ready for Web 2 0, or are broad-

cast companies still playing catch -up when it

comes to the Web?

"lt is definitely moon- about transparency and

giving users control :" Cox Radio Interactive VP

of new technologies Gnu Linekthl says of the

Web 2.11 phenomenon. "It's all about having the

sites he dyne - enough that they become -I've heard it described this way-living organisms.

That nukes sense to me. It's a pretty exciting con-

cept and, for traditional media publishers. also a

little wary :" After offering the caveat that "there's a big

Iconsumerl contingency that doesn't want to

participate. has no interest in it, as many as half of the people who are online;' Lindahl says that

"user -generated content and social networking are driving a lot of growth on the Web without question:.

Euunis Interactive VP Rey Mena views Web

2.11 "as an evolution, from the early versions of the

Web to chats to forums and the like. I don't think

its a fad :.

According to Clear Cha I Online Music n RadioVP of marketing Paul Miraldi radio broad-

casters have effectively stayed in tune with the

evolution of the Internet. "I don't see ourselves as necessarily reacting to

JUNE 15, 2007

Clear Charnel Online Music & Patio VP of mediating Paul Miraldi, left, and Emmis Interactive VP Rey Mena

It:' he says. "lkadio Iles always c atcd and interacted with audience in different sows. First

it was over the pl , having listeners call in.

Since then. ener the last couple of years. I think we've adapted nicely.

"We sorted with podcasting two wars ago, getting our stations to publish the most c gelling

content from our kcal brand's and nuking it avail-

able to listeners. Since. ww\e delivered more than 45 mil. pieces of content to our listeners.'

Mena says radio stations are Mucking traditional thinking. Instead of n- creating J MySpacc or YouTtnbc type of application. "we take the brands we've built and build technology. that leverages

that same kind of user -generated content. but in

a way that s different tn)tll what 'you're seeing in

the Internet pure- plays'. Mena points to the "My Shuffle" feature

offered on the Web sites of alternative WKQX ((11111) /Chic ago ((I I I I l .coil) and other Fi sta . "Listeners go through the entire library of the radio station's playlist and can r pile their own playlist of six songs;' he say. 'The station goes through the entries- we've had about 27.000 since we launched this -and selects playlists that have been submitted. then calls listeners. records them introducing the playlist and puts it on the air. In

essence. we're taking that listener and making them the product."

Meanwhile, at Ennuis classic rock WLUP (the Loop) /Chicago's site (wlup.com), there's the "Ink Stop;' where users post pictures of their tattoos and other visitors rate the pies. And. Mena says.

a video project using YouTube as the back-end technology is also in the works.

At Cox Interactive. Lindahl notes. "On our sites

right nervy for those stations that choose to do it.

we allow people to post on message boards.

Sta ' s have encouraged users to submit photos and then let people cote on that c lit. We let

people rate our songs online right mrs." Lindahl says theses more to c to personal-

ize the interactive relationship lxrsseen station and listener. We're ,bout to run out a product within the next 31I days that represents the next step

in terms of moving in this direction. For people

who register on the sites, it will allow more per- sonalization around how people interact with us."

Clear Channel recently launched social networking sites attached to several large -market su- rions, including CHR /top 411 WH'I'Z (ZIIM))/

New York. rhyth KYLI) (Wild 94.9) /San Francisco and (:HR /top 411 WKSC (1113.5 Kiss -

FM) /Chicago. Z1110's Z Zone recently took a big sep into user-generated content.

'Z100 did a contest with new artist Kat 1)cLuna. where listeners created videos of her nase song.' Miraldi says.

"Listeners uploaded videos of themselves dancing to her, then she selected One of the listeners to appear in her new video.

"A few years ago. it would have been really cumhcrst to get something like

that donc. but now we've made it simple for listeners to create the content. upload it

to the station. have other listeners select their favorites and raw it and create a

whole circle."

Ink Stop On The Loop Tattooed WLUP/

Chicago listeners show

off their ink by posting

photos on the station's Web site. Listeners can

view a gallery of more

than 100 photos and

vote for their favorites.

11-11111111

Control Issues Letting audience generate a portion of online content means giving up a certain amount of control while taking on new responsibilities. Lindahl says. "If you're going to engage in user -generated content. you have to think about the cost of the editorial review you might have to apply-

"It: pretty much a manual process to take out material that could be offensive. and there is a certain segluent of the online population that would try to Like advantage of the holes to post nute-

Radio Blog 5 jñllrc Streaming audio from

morning show spoofs cm

Paris Hilton and Mike

Tyson are part of thaQ Morning Zoo Blog for

Cox Radio country

KKBQ/Houston.

Updated daily, the blog

features a text recap of

each day's show and a

plug for what's on deck

for the next morning.

rial that night not Ix alpmpriate Then Is a cost

associated %with that. "And then there '. the whole idea of the brand.

If you're willing to give up control, you need to engage in a neaning¢ib dialogue with people. If you censor them in some way, you're going to be

%ilifìrd lier that. so you have to Ise prepared to give

tip that control in the right wkly.'

Mena says of content colltnll," 'halt s always J

chalk:11 e. There: a tremendous number of providers out there that %sill license you a plat- form similar to aYouliib. or .1 MySpace. but the real clullenge for radio sta is. how do pou fil-

ter content? Who does that? At mont radio sta-

tions. you have one person woorking on the Web site. So going that mute, while it serons logical,

sometimes is not as practical for radio_"

Miraldi Jells, "If we wouldn't play it on the radio su or its not appropriate kir an audi-

ence. %%V Idnt publish it to the Wch.Then is

a filter in place. We make sure that its appropriate for the Web"

On the social networking side. he says."We do have chats and people can publish their own pm- tiles. But again. just like with any social networking site. if someone abuses it or pants inappropri- ate c rot. listeners can self - monitor and actually nelson[ other listeners. Listeners are actually doing .I lot of the heavy billing."

Catch -Up? Perhaps its true that at the beginning WI, %v v.

slow to take advantage of the online dot n.I ln. Iran

a perception arose that tile Medium

technologically backward. But is radio still pi.I\

ing catch -up? "As an observer. I would say that there+ a

range of companies that were out there early.

offering listener a great online experience and advertisers some great solutions;' Lindell says

"Our philosophy has been to be propon - al. lea g lessors from the let -sort boom and to try to apply .a nests technology or new user experience when We know we can produce a

return for ourselves and our shareholders. along with creating an experience that's going toaither increase audience or increase results for ael%enns-

ers.' he s,1ys. -Once We knew that we could do that. then we nlened.One could argyle that we're playing catch -up. but the good news is we can catch up"

Mena says. "It's how radio looks at itself. It you see yourself as a radio sta , then when you look at any of the new media whether its the Web or bile, it all starts to look like a

transmitter. But if you see yourself in the relationship business. then the spies ' becomes: How do yotl tap the relationship you've built with consumers and leverage that through multiple ch Is ?"

Miraldi aekis, "I've Ixen in radio for a long tine. and there lave been .I lot of false starts that I've seen. Ac (Tear Channel goes. there% buy -in at all levels: the su level, management level

and the perwmality navel. Maybe there have been missteps. but I think the plan is sound. Now we have a mad neap" RR

JUNE 15, 2007 24/7 NEWS ONLINE ((7t www.RadioandRecords.com

14

Radio Gadgets You Shoul Know About Reinventing remote gear and HD's newest offerings By Mike Boyle With all due respect to the legacy of George W. Marti -who in 1947 was granted an FCC license to build KCLE /Cleburne,Texas, and created a portable VHF transmitter or remote pickup unit (RPU) capable of sending high -quality radio programming from a temporarily remote location to a receiver located at a radio studio -it's time for a 2007 reality check. --

Fifty years later how many broadcasters are

still lugging a I Marti and having to

either strap a big-ass Yagi direr I or base

antenna to a pole-that is. if they don't have the

"luxury- of cranking one up into the air from a

%tation van or truck to shoot a signal hack to the

studio fir every remote. mullet. nmltiple s a day;

While thin: hing wrong %sith that tried -

and -true technology and its advancements

througdl the years. there are a couple of new kids Sony Table Receiver

on the block that just alight serve st rldsvidr.. nnu)te neck in a whole new way: the (: x

Access and I le'hte leehhul)gy 3( ; Internt /wireless hnmudhand retnow unih.

Comrex Access "Mont radio stations have had the need to collect

audio from sun eplacc --perhaps a ear dealer or a

concert -and the w.iv we've some that up 1

recently is ISI )N or a simple telephone line '

Comm,: managing director Kris Bobo sans.

"People are always compeer " g that they can't

get .1 plain ph line. and ISI )N is getting harder to get. Other teal logics. such as an Rl'U. run into traffic problems Ithatl nuke them difficult to %cork.You'se got to have a big allwt111a,

which can be annovying to raise up."

Enter the (: x Access. which has been

developed in response to changing tech logics.

"The Access is really seen as the holy grail."

XDR-S31D

Bobo says. "If y ou can get .1 public Internet con-

nection. you can get high audio quality hack.The

Access also wtuks on phones and is compatible

with a lot of what broadcasters already own. Hut

the cool part is if you have the new 63 service

tttnl a cellular carrier such as Verizon or Sprint

--or if you can get a I )SL line -the Access can

use that as well. In addition. if you're doing a

remote at a Starbucks or car dealer that has Wi- Fi, the Access can handle that, too:'

Bobo continua, "What this is starting to mean

to broadcasters is that they're able to deliver

audio instantly. because you can get an Internet

connection rather cheaply and easily in a lot of different places. whether its a I got just in the

air. It you've tried to download e-mail g a

laptop, it's a similar type oftechnology that we're

using. only we're using it to deliver real -tulle audio. So, now if you need to do that press con-

ference at city hall. chances are you Call just walk

up and do it with the Access using a Wi -Fi con-

Sorry Car Stereo Add-On XT -)DJD


nection. You no longer need to plan to get a

phone line ahead of tine. - Additionally. he says. let's say you have a sta-

tion that wants to cover a pub crawl in Dublin. "Before that would have taken a huge amount of planning. Now if you can run around

Ireland and find an Internet connection. which is surprisingly easy to do. all of a sud-

den you don't even have long distance e ct

charges. You basically have a free re e. You

just have to get there.' The Access is available in a rack and as a

portable unit. If you need afore than one

microphone input. an optional mixer Jule that slides onto the side of the Access is avail-

able for purchase. There arc five more

inputs /outputs. In addition. the Access oper- ates in high-fidelity stereo whether being used on the public Internet or using a single

pl line. For inforlllitioli. visit count -ex.c olll.

Sony Tunes In To HD Radio Last month, Sony Electronics underscored its long -term commitment to HD

radio technology with the announcement of its first two HD devices: a new table

radio and an in -car audio adapter.

The AM/FMMD table -top (Model XDR -S3HD) features a large backlit blue

LCD display set in a mesh -covered front panel and cabinet with cherry-wood

finish. It also has stereo speakers with a simulated surround sound function,

built -in AM/FMMD digital tuner and separate bass and treble controls.

In addition, there's an auxiliary input jack and supplied cable to connect an

external music device, enabling consumers to play MP3 files from a digital

music player through the radio. Available in July for about $200, the unit has

20 AM and 20 FM presets, a wireless remote control and a built -in clock with

sleep timer and alarm.

Designed to receive HD radio broadcasts in select Sony car stereos, the

mobile HD radio tuner (Model XT- 100HD) is a hideaway module that connects

through the Sony head unit's bus interface. It displays information, including

artist names and song titles, on the car stereo's display. Additionally, it shows

radio station names and genres where available. Also available in July, the new

tuner will retail for about $100. -MB

JUNE 15, 2007

Tieline Technology 3G l'irlinc Technologies GM Ksin Webb claims

that. aside from the Mani unit. his company's Tieline 3(; wireless broadband Internet remote device k "the biggest development in broadcast

remote history in the last .pm sears Webb say. "This is one of the kw picas of

equipment that a radio station can use to generate extra money. but n importantly. it helps

stations bec more involved with their cons- T ilne 3G module

'nullities by actually bring there. Its exciting to not only he broadcasting to your audience but with saur audience:.

All cou have to do is turn the unit on, and it

can be configured to stork within NI seconds. .

"You don't hase to hase a phone line. you

don't hase to set up ISI )N. It-wireless bnudband is available. you can just turn on the Tieline and

bnudcastin high -quality mono or stereo audio -FM quality is the best Bray to put it -back to the studio. It nukes it easy for the talent and the chief engineer." he says.

Webb, however. doesn't necessarily recommend using Wi -Fi because it can be spotty. But by the end of September. he says thatVerizon is c g

out with a high -end cellularWi -Fi service called "Rev A" that is expected to blanket the United States. So. at that point. if you can pick up a

Verizon signal. which is pretty much anywhere in the Sates. you'll be able to get their high -speed

data service.

e)btiousl: other high -speed providers such as

Sprint and AT&T will also be jumping in with their nest offering% until there: ubiquitous high -speed access virtually anywhere in the U.S.: 'Webb adds.

In addition to thc'I ïtline .,( i's standard lint the company also offers the Commander 3G that has

J field unit and a rack unit. beyond that. there's a I RU and 21&U rack unit. The I RU is the less

expensive vers .

Webb says Tieline also offers a larger six -input ledit that's available for sports and talk carions. It's

self- contained and has four headphone controls and a h h of other bells and :whistles.

For more informa on the Tieline 3G. visit tieline.com. RR

Ferrara: 'A Watershed Event For HD Radio' Sony stepping into the HD radio arena makes an

important statement, one that isn't lost on HD

Digital Radio Alliance president/CEO Peter Ferrara. Here, he discusses the electronic giant's HD entry and what it means to the ongoing promotion and

marketing of the technology.

Explain the signifigance of Sony entering the

HD radio gear arena.

We're delighted obviously. Sony is the largest manufacturer of radios in the world. To have them in the HD radio space in such a big way with two

different devices signals -with even more to come down the pipeline from them -something I've

dubbed a watershed event for HD radio.

The pricing of the units stands out as a plus.

When you're the lead dog and you've got the manufacturing muscle to do what they can do, they can

price it so it becomes a mass -market product. That's one of the reasons this is so significant.

There are a lot of great radios out there and more cool devices are on the way, but having said that, Sony is going to take this from a niche product to a mass product quickly.

One of the frequent criticisms of the HD rollout is that marketing needs to be stepped up

considerably. Will Sony coming to the table

spark that initiative? I cant speak for Sony, but I'm sure they're not

going to bring new devices to market without

some level of promotion and marketing. Suffice it

to say that they have one of the most extensive retail channels of anybody in the consumer elec-

tronics industry. So that is a huge win. To have a

Sony HD radio on the shelf at Best Buy is about the best marketing you can possibly get.

Now having said that, the HD Radio Alliance is

also going to be promoting Sony products inde-

pendently. We'll continue to promote Best Buy,

Circuit City, Radio Shack, Crutchfield and all our other retail partners.

Has Sony's pricing sent a message to other

manufacturers?

Prices have been coming down in general over the past 12 -18 months. When you think back to when

the alliance was formed a year- and -a -half ago, the cheapest radio you could buy was $500-$600. So,

the bill of materials -the "bomb" as it is referred

to in the consumer electronics industry-has dropped and continues to drop. Clearly having

Sony manufacture at this level will continue to drive prices down.

In addition, the new Samsung chipset that was recently announced for 2008 will not only make HD radio portable and able to integrate into iPods, MP3 players, cell phones and other

portable devices, but will also be significantly less expensive.

So, is the typical technology curve. As demand grows. price drops. Having Sony in the game will

drive that further and faster. -MB

JUTE tif, 2007 24/7 NEWS ONLINE www.RadioandRecords.com

E Labe Evo ution New record retail model bucks traditional physical CD releases in favor of online -only sales BY Chuck Taylor With worldwide sales of more than 5 million albums, Skye, lead singer of pre- eminent Brit elec- tronica group Morcheeba, was ready to break out on her own following the group's 2003 greatest -hits collection. But instead of pitching her debut album "Mind How You Go" to a major label for

16 marketing and distribution in the United States, she aligned with Cordless Recordings, one of a bur - geoning handful of "e- labels. "This new breed of record company bucks the traditional dynamic of physical CD release in favor of using the online space to generate exposure and ultimately fuel sales.

" Ik ing sipped to Conlless is cool as I have per-

sonal contact with all tete people at the label and

fiel that I can call on them at any time." Skye .r,. "I'm not r psychic. but Fin gpussing that the

majors will eventually here to change their model tu %uri%e.Just look rt how many of us coven MP3 player. The (inure is digital. and I am happy to

be at the cutting edge."

So far. Conners. with a niter of nearly .k 1 ace,

is the leading name in r trend just %vetting its fist against the stormy seas of traditional music retail.

l he bots line for e-labels: A% new acts build a

fan base vu personal Web sites. social networking destination MySpate and video- sharing tsunami

Yuulube. the company pnwitk% marketing sup-

port and anis in festering touring. merchandising

and alliances with iV, film and mobile. with the

ultimate goal of online singrk sakes via %end or% like

Nrpster. AOL. Rhapc xhy and MSN. Making the arrangement all the alluring.

artists "sign d" to Cordless -a subsidiary of Warner M Group -maintain ownership of their muser recordings, and if a song and ultinute- lv career uke off they are potentially bumped up

to an associated Warner label, including Atlantic. F.lektra. Lava. Maverick. N -such. Reprise.

Rhine), lias Wist,Asyl and Sire.

"Peork still want music that hasn't clanged. But

the vvay% that people ple .cquin Munit lus.' say, Jason

Filer, president of ('unllss, which launched nearly

MO year'. .Igo. "Inc c- LllxI model allots tan a very

to gai IIIINt" ill ) Istlnxñ Iulxl% ill all It-OW/Mica]

%wen. (;men the changing suture of the music busi-

ness. sse ILne r new tkxibility ill the approach to

releasing mtnic.A kx of traditional Libels do wtl,but they don't Iuse the ability to risk their ton. model.


For us. the price of stcce% is much lost dun what

most traditional record Labels can afford to risk:'

David Nevue, author of the book "How to Pn Your Music Successfully on the

Interne-Cis a fervid proponent of the online nuil model. "The Web is an incredible promotional

tool fit independent musiciats.You call get radio

play, grow a fan base. create a distribution chan-

nel and sell sic downloads all online:' he says.

"Your timon is not at the mercy of a acons Libel.

some A&R person or an agent who may or may

not have your best interest in mind. If your music

is quality; yew can find an audience online no nat- ter what the genre.Yes, you can use the Internet

to create a lot of exposure for music. to bring in

additional income to invest right back into your music business and to advance your carrer."

Other Paradigms F. -label Mag nature offers a business nxxlel sig-

nificantly different from Cordless. It strikes

nonexclusive agreements with artists. splitting

online sales and licensing pnxecds. 511/511. Users

stream and download music in the MP3 format, actually choosing their (mil price. from S5 to EIS

per album. Magnatune.c , which maintains a

quality standard by only "signing" acts that it sanctions -with a lean toward classical. electnn- icr, jazz. blues. metal, punk and new age-says it sells than I,51MI full albs a h at an

average price of 58.21.

Magpuwne also just announced an ' one alliance with MtsiciP that places preluded sic

from its acts on a new digital audio player fain)

Memorex that is being sold at Target stores. The

tracks can be mixed with a consumer's existing

music collet . intnxlucing users to new tracks

from emerging artists.

The - pant' was fcwnded in 2(M)3 by John

Buckman. after his artist wife suffered at the hand

of a traditional label. On the Magnanule Web site,

Buckman states his reason for starting the compa-

ny: "When she %%as signed to an indie record label,

we were really excited. In the end, she sold 1,000

CI )s, lost all rights to her music for seven years and

earned a total of S137 in royalties paid.

"The record label that slimed her wasn't evil.

They were one of the good guys. and gave her a

711/311 split of the profits. But the label got screwed

at every turn. Distributors refund to carry CI

unless they spent thousands on useless print ads.

record sons demanded graft in order to stock the

albums and. in general. all tourees colluded to pre-

sent this small, progressive label limn succeeding.

I thought, why not make a record label that has a

clue. that helps artists get exposure, nuke at least

as much ' as they would make with tradi-

tional labels and get tans and ' rets:

Other paradigms. like (;arageliand.c allow

musicians to post music and bio infornu .

Bands pay fits, which vary depending on mem-

bership levels and other criteria. and c pets: in

"contests:' Songs are reviewed by listeners- where the site functions as a Web radio station- and have the opportunity to climb Garage% Band's

automated charts. Unlike other e- labels, the site

does not actively sell tlrsnkods --its a listen-only

model -lilt provides links for artists to then sell

music through their own sites. using charted suc-

cess as bragging rig¢m.

Majors In On The Act Major labels are also in on the online act.

Universal Music Group Launched in version of an

e -label with UMe Digital. which sells releases

exclusively through download and stre g

services like opines. Rhapsody and Napster. Its

strategy differs from Cordless. Mag nature and

Garagg2l3and in that it aims to further established

artists instead of discovering Iles +' acts.

UMe president Bruce Resnikoff says. "The retail environment has changed significantly

with the shift from the big -box chains. There

are so few records in stores it's almost

impossible to get many artists into those

places." The label distributes no physical CI)s. though content is available firm digital stores

operated by brick- and -mortar retailers. "Its hard to imagine that every label will not have

a similar download -only imprint at sonic

point soon :' Resnikoff adds.

Universal Music Latino has also begun exper-

imenting with signing new acts to limited digital- singles deals rather than fill albums. Pacts all fat artists to release one or two singles. which are

marketed and promoted online and at radio. with an option for a till album if a slog achieves

e gh success. UML garners a percentage of other rese streams, such as touring and spon-

sorships. In the U d Sates. UMI. has signed

three artists to singles deals. Universal Music Latin

America's c -label has signed four acts in Brazil

JUNE 15. 2007

and two in Mexico.

UMI. president John F.chevarria says. "It% a

hack -to- the -nests approach. Itelnelnlwr how it was with the Beatles? They would release singles.

then the alb .

Meanwhile. the Libel hasn't stopped signing

new acts to physical full-album locals. but the new

model gives the company more mileage for its

A& R budget. "II scen able to give an opportunity to three acts instead of one. well. that's wonder-Mr Echesarría says.

A g indie Libels tinkering with the online singles model is Cleopatra Records. which lus taken the approach with veteran artists like Pat

Travers. Cleopatra owner Brian P rera says.

"Then is less nom in stores, so we are fix g

on compilations and hits and siding bands

to issue their bigdast track as a digital single."

Robbins Entertainment also has its eye on

the new dynamic. As a label with a primary focus on dance hits. it has always waited for a

hit single to break at radio before committing to a full physical album.

"There's a definite future in online sales as (Ds eventually dwindle to little or nothing." founder and president Cory Robbins says. For nosy. its certainly the right reused for singles. -e these

'les are virtually IIMf o digital already."

His label has win] sales of physical nuxi- singkas.

which are still avaibab for Most every nk-ase,dwin-

dle into the knv thousands. while digital d000kucts

accounted for non than 3 million in sales List year.

As a nstilt. "we're surfing to phase out physical sin -

*s commercially: though well still nuke them

available as promos time radio stations and I )Js.''

However. er. Robbins takes exception to the

t not following a hit single with a phys-

ical (:I) release. Not everybody wants to buy

albums digitally yet. C1)s renuin the dominant way that people purchase albums. so why would

you want to lose ules?"

JANE 15, 2007

Radio's Role Among questions hanging in the ether is

whether e- labels ultimately have the sway to

launch hits at radio. which remains paramount for

propelling an artist to mainstream recognition.

"Absolutely they do." offers Michael McVay founder and president of radio consultancy

McVay Media."Radio stations have been receiv-

ing music via the Internet for some time now.

Seldom do I we an actual CI ) anymore. When I

started in radio, we called record stores to we

what 45s were selling. Pngranlllxrs uxiay should be looking at online sales to gauge the

popularity of a song. The Internet may not out- sell bricks and mortar, but it is where trendset-

ters shop."

In terms of whether stations still depend s)k- ly on major Libels for hits, McVay adds, "A decade

ago the label that a song was on made a difference, but today it's about raw, honest. good music.

We hase so much more inf tion to facto

music dkcisioru: downloads. ilkxd consumption music on TV like 'American Idol: music TV on

the Internet. satellite radio. Snurt prof, is take all of the research and exposure available and

factor it into their decision -nuking process."

Edison Media Research VP of sic and pro-

s g Sean Ross agrees that "thane PI )s who are willing to take singles sales into account -and there are more of them because of the iTunec

Music Store-are mostly looking at digital product anyway. 5011letlllla.5 many weeks before there

a physical album. St. I can't imagine that they're

hung up on the physical product clues

For Ions. he adds, a Libel specializing in dkrynko ods

has the sane issues as any indie label or stamip.

"lucre are the program directors that look for the

hits, regardless of when' they cone lion'. and those

who an still very hi influenced by the majors

agenda... But if sou 're trying to get soIiebody % atten-

tion. any sales story is a gtxxI place to curt"

'The retail environment en ha nificanily.

Ibere are so few records in stores now. It's hard to imagine that every label will not have a similar download - only imprint at some point soon.'

-Bruce Resnikoff

Chasing Radio Play For its part. Cordless is lets interested in chasing

radio play than nurturing the new htlsnKss noshed.

"If there was something we fèlt we could tk) well

with certainly we would he aglmssise. But radio

is its own business." Fiber says. "Research and sales

and buzz are generally required to get onto traditional FM radio. Must of our artists am so young that it something see tract Ily donee pursue.

and radio is so expensive to build a c.nnp.ligti. si it just hasn't (lade M.' MC for us"

Besides. the label seems to be accomplishing its goak with a sltow, steady appnuch. Four Cordless acts -Jihad Jerry & the Evildoers, the

Residents, Roger Joseph Ma g Jr. and yes.

Skye -hash released fill physical albums via

indie distribution arm Alternative Distribution Alliance. And after delivering a pair of digital EPs

in 2006. cicala duo Dangerous Muse has

been optioned for an album deal with Warner; Sire imprint. which is now being upstreamad by

the label.

Fiber says."We spent a year and a half helping that band find an audience. and they generated

decent sales and huge buzz in the puss. Thep

became something that Sire thought could he

validated through a more traditional marketing and distrihu strategy.

"In the past an artist had at hat

he adds. "We are able to build an artist brick by brick. Instead of three hs to make

liming happen. we've got as Much time as

it takes. With the model we've built. the suc-

cess we can have with artists far outweighs the potential for failure. Ass g that the industry will c to explore new ways to get

music to consumer, we think that Cordless is

at the vanguard." IPIP

Additional n¡sMing hp Iü1111tsuJk lail.r :ohe and

Brian (:.rrriryc

24/7 NEWS ONLINE e www.RadioendRecords.com

NEWS / TALK / SPORTS

18

How men and women listen differently to talk radio

Mars, Venus And Talk Radio Valerie Geller tr4ellar:d.corn

i you're a man, perhaps you've had the experience of driving with . a woman in the car with the radio on. Maybe it's your wife, your Imom, a fric nd.Then, suddenly -out of nowhere--she says., 'I've put

up with this for over half an hour and I just can't stand it anymore:' She reaches over, hits the button for the AC station and that's what you hear for the rest of your drive.

What %v.as on? The game? Talk radio? News?

Why can't men and vv n listen happily to the

same radio stations?

Because mien and woolen listen differently.

Itescarch shows that traditional commercial radio news, talk and sports tbrnlats tend to have

higher stale appeal, and A(' ti rna.ts are female -

intensive. But now focus group tindinl,% shone that

men are getting sick of the angling. egos and

p ontific. g associated with talk radio, ,and the

nuntlxn reflect this.

While many talk programmers are struggling to attract female listener% and to keep their male listeners listening longer. they a.o need

to continue to gnny their ,audiences.

If that's your goal. it becomes important to understand the difference% in how men and

...omen listen. You may already be familiar with these idea.

from "Men Are From Man, Woolen Are From Venus." or I )r. I )eborah Tanner's earlier. "You Just Don't Understand: Men and Women in

Conversation:' But it didn't really click tìrr me

until I was working in Australia a few year. ago

and met Dr. Evian Gordon, head of the Brain

Resource Co. When we began working with some of the results of this brain research. it became clear how this could he applied to talk radio and help pnrgr rs succeed.

To understand the difkrent way. men and

women take in and process information. it's

important to know the tbllosving:

Principles Of Creating Powerful Radio

1. Speak visually, in terms your listener can

2. Find, and start with, your best material.

3. Tell the truth. 4. Never be boring.

5. Make it matter.

6. listen to your station, even when you are

not on.

7. Use -you' Talk to one person at a time.

8. Do smooth and engaging transitions and

handoffs.

9. Promote and brag about your stuff.

10. Brag about other peoples stuff.

n. Be who you are on the radio.

12. Take risks. Dare to be great. -VG

What Women Want Ferule listeners respond to, and need. po wertill sto-

ries that touch the heart. They are interested in

moral issues and slant to hear likable personalities.

Fur them. it %vtorks boa when listening to radio fir. like hanging out vvith .a friend. Women have a

deeper IiYYI to COnptl C1110(1011.114' 1th1 a topic

or subject. ocher vise they tend not to stick with it.

Men -Show Me! Men respond tu the visual. While most Wren are

competitive and like new ititu .Itioii. they .an'

stunuLted by visual detail.. Brain research einpha-

sin., the importance of the visual, sr language that

describes l.rnts With accurate 6.4131 elements .anse

details tend% to make mien pay closer attention tu

BRINGING YOU AN AMERICAN TRADITION ON AMERICAS HOLIDAY

mcdhi

II\I IR(1\1 \I\\ 1tll:F. !III \\\I \I ( ()\I) IsI \\I)II(11 I)(1(. I \II\(,((1\II It11'II )ll'II! It I v1v1Ivk,


TRUSTED CREDIBLE COMPLETE

JUNE 15, 2007

what is being said. While %comen enjoy the visual. men

actually need it.

Buth Wren and women say

they listen to talk radio fiar new

ntf . . both avant "talka- hle topics :. All listeners. made

and female. respond to humor.

He Says, She Says Sports .untouncers are among

the bast in the business at visu -

.l description th "play -by -plan :'They are mostly men.

talking to ratan. in .a way mien understand. At baseball and

football games. perhaps you hava noticed amen listening to radios while watching the game with their oven eyes?

The play -by -play announcers enhance the visual experience nitr them.

Womava. un the other hand. are emotive. If a woman

C311 ..feel- emotional connection to J 'AMT. She is more

likely to listen Closely and take in the infiormation. So. for

a story to .appeal to both mers and aaontan. it should deliv-

er inlittmlation using both visual and emotional language.

Geller To Speak At The Conclave If you're planing to attend the Conclave,

join Valerie Geller for more on "Creating

Powerful Radio: Getting, Keeping and

Growing Audiences for New Talk and

Sports," at 2:30 p.m. on June 29 at the

Marriott City Center Hotel. For more infor-

mation or to register, visit thecondave.com.

The Sports Radio Challenge Our reward) shows that .lout one in fist %%omen enjoys

sloes radio. Out of that 2t r'.. about one-third. mended out

either to huve pl.ivcd Tons when they star v ruing or play

on teams now.They know the feeling of hitting or kicking that ball and enjoy spirts radio. It naOly :mother third of females interested in spirts lud men in their lives who were

really into sports. To please dux men. and have things in

Common to talk about suit] them. the women. while not personally passionate .about son. paid attention to or fol-

lowed the scores and games. The final third were "oldest

dutgluers" Because their fathers didn't Jaye sons to take to

games. they took their dauleuers. Lhesc %%sullen inns equate

sports with a fin time spent with their dads and often

remain lifetime spirt taus.

But what about the remaining St 17. of the women? It the

game is on in the car. how do you get .dolmen to tolerate

and enjoy sports radio on dins

other than Super Bowl Sunday?

Sports announcers. this ones tor von:: In addition to the vi uaIs.

dig deeper to find and tell better

Woolen re pond to sto-

ries. emotion and relationships.

There Are No Boring Stories, Only Boring Storytellers Here's all ex:unple: When 1 ssa%

working in Australia in 2t NN during the Sunnaer

Olympics in Athens, part of my job rids to listen to UMW

of the Australian Broadcasting Corps Olympics coverage.

I had little interest in an items that began. "Up next, its the

sssn1itti archery comtpxtition.. But then. a reporter said "This next young %vona.ut first

picked up a hoar and :arroas %them she Was just a child. Taxlay she's :among the finest our country has to o11ir. I Ier

1110111 .and dad are right here beside nie. Now here 's what

she's Prot to do: Hit a black target the size of a grapefruit acres three football fields:

r%O minutes earlier. I could not have cared lass alxntt the women's archery competition. Now I was paying

attention. If you can get your listener. to "sae it- and "tied it :' then they will care and listen closely.

Another example from England: A reporter. working from a hstanders camera phone videtx paints the scene

of a it hull .attack on a small child using visual and e - Mural IJnggaage :" I he boy and the pit bull sere .lout the

%Mlle size.The dog had its jaws imbedded dded in the little boy's

neck. The child ssas screaming in terror and pain.

"Within moments you Couldn't tell the difference between the red -and -white pattern in the child's shirt

from the hl 1. And can you imagine hoc his mother felt. standing by helplessly as the Tic beast .attacked

her child ?"

See It On Your Radio 'talented broadcasters and writers naturally include

'Imagine talking to a blind person. How would you describe things visually? If you can learn to "talk in pictures," you will create compelling and powerful radio.' - Valerie Geller

observed details and think and slx.ak visually. Do cou

remember Paul Harvey's appearance at an It& It I.alk

Radin Se at I licou a fias years ago at the S1.arin.a

del Illy Marriott I lotel? When the nation's mont Ii.tened-

to broadcaster accepted Iris ard. he took .a moment to thank Erica Larder and the Ii lLs at it I. " k r the :wean

viens font .nad last night..I :ahiti.m moonlight thniugh a

Venetian blind" In that montent, wu could we two things: that n nid,

and why I larvey is nue of America's premier stortellers. I le 's got the visual details and time ranntion.tl content to connect with men .und women.

Learning To Talk In Pictures One trick: Imagine talking to a hhnd person. I I, \could

you dasrribt things visually? IÌ you Can learn to "talk in

pictures :' you will create compelling and powertil radio.

Listemrrs are I gry for the connection talk radio oilers them. By understanding the did rences in the %%Jys Wren and women listen to the intiornt.0 ion and sto-

ries you're telling. you'll grow your audience. And next

time you're driving. you might even get to hear time

RR whole gante.

Noes/talk broadcast consultant I:Ilerie Geller is pmsiJortt .'i ( coller .11ojia International ,und author of tone looks about radio.

For more ioli, chit creattnoourtlttlradio..oui or.tcllorrncdi,t.,omt.

Portions oÌ this rad wen excerpted with perntiss. from

(roller's "Crofti,, Pourrlid Radio: (:denim. Keopinç

( ;roumi! Audiences- Wood lin Nt.

19

What do you want YOUR programming to do?

CALLSkipJoeckel 71 9.579.6676 CarClinicNetwork.com Grow Local $ponsors. Capture Listeners. Car Clinic Programming does it.

JUNE 15, 2007 24/7 NEWS ONLINE (pl www.RadioandRecords.com

BIG SHOTS

Compiled by Alexandra Cahill

20

Super Ex- Girlfriend 1. Miranda Lambert enjoyed a little preconcert hobknobbing with Sony BM(; Nashville and CMT executives backstage at the University of Arkansas in Fayetteville, Ark. The singer /songwriter opened for Dierks Bentley. Her second C1), "Crary Ex- Girlfriend, arrived in stores May 1. hum left are Sony HMG Nashville executive VP Butch Waugh, CMT manager of music and talent Laurissa Juzwiak, CMT director of music programming and talent relations Evan Kroft, Lambert, CMT executive VP /GM Brian Philips, Sony BMG chairman Joe Galante, Columbia national promotion VP Jinuny Rector and Sony BMG Nashville VP of marketing Tom Baldrica.

Hey, big shot! E -mail high -resolution photos from your promotions,

appearances, promo tours and other radio and record industry events to

ACahillLá)RadioandRecords.com.


2. Grave Under Pressure Debra Messing discussed her starring role in USA Network's "The Starter Wife" with ABC News Radio entertainment correspondent Bill Diehl. The Emmy Award -winning comedian plays a woman who is dumped by her husband, a

powerful Hollywood mogul. 3. Talk of the Town R &R president /publisher Erica Farber, right, and sales representative Rob Pierce, left, greeted former President Bill Clinton at Air America's relaunch party in New York. 4. Last Danes Veteran PD Elroy Smith, left, said goodbye with style on his last day at Clear Channel urban AC

WVAZ (V103)/Chicago. Midday personality Troi Tyler, right, and other WVAZ staffers helped make the day memorable. S. Lot tits Musk Play Network radio advertisers and radio station personnel joined actor Dan Aykroyd for a special lunch at the new House of Blues in Dallas. The actor and radio personality -he hosts The House of Blues Radio Hour" -

discussed inner -city school music education programs with his guests. From left are Bicoastal Media classic rock KBDN/Eugene, Ore., PD Jerome Fisher and Aykroyd. 6. So Far. So Goad Megadeth frontman Dave Mustaine, center, talked to Greater Media active rock WMMR MD Sean "Rabbi" Tyszler, left, and PD Bill Weston about his band's 11th

studio album during a visit to Philadelphia. "United Abominations" was released May 15 by Roadrunner Records. 7. Musk Mania Pianist/composer Arthur Hanlon, left, chatted with iLaunch en Espanol format manager Rosy Castro about his latest release, "Mecanomanía "

The CD includes hits from popular '80s Spanish pop group Mecano.

JUNE 15, 2007

y

mats The gateway to music formats, the week in charts and airplay data.

TIMELINE John Shomper joins WGN /Chicago

as PD. WKSC /Chicago names Rick THE SPIN Gillette PD. John

Gehron is hired as GM of Harpo

Radio.

BMG acquires Zomba

Music Group for nearly

$3 billion. Infinity country forma'

captain Eric Logan is appointed to the newly

created OM position at WUSN /Chicago.

Jones becomes GM at WJLB and WMXL

Detroit.

10 rtA6

Alan Furst joins GulfStar as VP of

programming. Chuck Tweedle is

elevated to president of Bonneville's

San Francisco stations. Alene Grevey rises to

VP /GM for Jacor's four Cincinnati

FM stations, replacing Jaqui

Brumm, who retires.

15, WNEW -FM /New York

middayer Pat St. John

rises to PD of the Group W AOR

outlet. Mick Anselmo is appointed regional

VP for Malrate Communications Group. Norm

Winer tacks on VP of programming stripes at

WXRT /Chicago.

Infinity AOR WXRK (K -Rock) /New

York flips to classic rock. Keith

Naftaly is promoted to PD at

KMEUSan Francisco. Stan Mouse rises to

president of Cox's broadcasting

division.

Gary Berkowitz returns

to WROR /Boston as

manager of

programming and operations. Country radio

consultant Don Thomson is named PD at KIXK

(Kit 106)/Dallas. Larry Moffitt joins KPKE/

Denver as PD.

KRNW /Boulder, Colo., is sold to

Centennial Wireless Broadcasting;

new KBCO calls applied for. John

Schoenberger joins Arista Records as national

West Coast album promotion director. Larry

Clark becomes PD at country WPOC/

Baltimore.

UNE 15, 2007

Timberlake Goes Fourth

r i

/

Tr

"444-ee.r

By Wade Jesse% Gary Trust, Anthony Colombo and Raphael George

Justin hintherlake locums the first artist in

the I4 -year history of the Nielsen Ill )S

CHIT /'iop -hl chan to scone four No. 1 hits from an aibtun as "Summon Love" (Zomba) jumps 3 -I.The song tOII(ws fellow "Funir- Sea/ Lost Sounds" cuts "Seryliack, "My Love" and "What Goes Mound ... Comes Arend" to the top. He also becomes the first male lead artist with four straight No. 1 s and

the second overall after ALtnis Morissette, who hit with four consecutive tracks (three from"Jagged Little Pill" in 1196 and "Uninvited" from the "City of Angak" soundtrack in 199K). "Stmtntee. is Timberlake% fifth career than- topper. a total that moves him past Ndh for most by a male

artist.The sum ties Avril Irvihnte for most No. Is this decade one week after Lavime set the nark with "Girlfriend" (KM(1). which dips to No. 2.

Both Timberlake and Lavin trail format leader Miriah Carey who has

had six No. 1s.

Linkin Still Parked In

Alternative Top Spot

Unkin Park's "What rve Done" (Warner Bros.) retains the No. 1 spot at Alternative for a 10th

week in a row and becomes the group's second track to hold

the pole position for a double - digit stay. Of the band's six

other chart -toppers, only "Numb," which totaled 12

weeks at No. 1 between November 2003 and January

2004, has spent more time at No. 1. "What I've Done" is the

first track to accumulate 10

weeks atop the Alternative chart since the Red Hot Chili

Peppers' "Dana California" hit the 10 -week mark one year ago

this week on its way to 414- week stay at the top.

New 'World' Records With a 2 I nir111wt.J4111111 M.nsr:"W'altulp t 111 the Werkl tu Clwlt,.' wino h lt, the A(' SUI nnut tir a nteml-vttugt sixth ehs

ulkt vuy at No. I. "Werkf' paw. the nurl. ,et Iw- Nauslu IkskllFyi.kl's "Unssnne'n:' Whw'h nuk' fnr l..rrae .ISrerlwMl. 1111111

4¡retnlxr 311w, thnMlldt FsLnh. ('Illkttityt a I 311 teKAI se\'k at Ilk' trip, "Wlrkl"alMl het-mile. the krlge.t-ndilllt title kx a .ok, nuke on t .dunlhu Ito IMS6

sauce tlk AC rhun arnertest tu Nw'katl

111)\ 1u in Iuls I'l'13. Ihu er.rr. lhIh M,eIL"I he Itnrr 4i hr.nn.".uwl MwiLwi 1101(1411'. -.44.1141 I Hall Y4444 . 11 wd" Ix lii ILw k r..-lli. k I2-snet'k row..

Kingston Sails To Big Gain At Rhythmic ( hw s.el'k aller Scali Kllil.tI11 Ilaal OM

1,1(

dk ILtea di11111. ultu dk top In h .1 1w\s

an1.t thh .k,.wk, die ItXII up.urt plht. the

Lagoa I.la.. uwtrav IMI the Rlnthnlledun vlMr 2111 N as "lkautihd (Ifpk, KIWI))

pills 1,4 17I Tim. awn-illl;9-/.. It% the chart: 1kV Illlln itlwtr Vila e' I.11111wt11.lIM

I.ha' It e.,lk.teel I,/,.{'/ ,wklltNMLd pL.\ IMt

dw l kt.'I. 311N, Nki.etl Ill )ti-piwsenel

Rlnthnik clurt.l as MA' Kilpptrra IxiltLd luto the tor In in !inn sseeks, die .hwrla.t trip 1x a ekiltt nlak artist .ukc Afnrlwl uMik three rfalw..slth"IkexK I (;Ir I lit,ii' in tielltenllkr 31111.

Vega Ends Five -Year Chart Hiatus Suzanne Vega makes her first appearance on the Nielsen BDS- driven Triple A chart in more than five years as "Frank & Ava" (BLG) debuts at No. 25. Vega last drew chart ink in January 2002 when "Widow's Walk" ended a 15 -week run after peaking at No. 6. Vega's new song introduces her new album, "Beauty &

Crime,' due July 17.

11 Years Later, Lawrence Returns To No. 1

With the largest audience impressions increase inside the

top 10, Tracy Lawrence's "Find Out Who Your Friends Are"

(Rocky Comfort/C05) flaps 4-1 on the Gantry chart. The

track is his eighth No. 1 and his first shoe 'Time Marries

On" led for three weeks it June 1996. The 11 -year lapse is

the longest for any artist since Kerrey Rogers dosed a 13-

Year period between chart- toppers when "Buy Me a Rose"

tried for one week in May 2000. Lawrence's sigle replaces

Emerson Drive's `Moments" (tv das/New Revolution) at No.

1; it's the first time that an independently

dstrílanted label has replaced another

since Jute 1950, when Moon

Noun's ̀ l'l Sal My Ship

Alone" (King) took over

the top spot from

Hank Whams'

"Why Don't You

Lave Me" (MGM).

At 41 weeks, the

drab by "friends" to

No. 1 is the longest it the

chart's history, beating

the 36 weeks it took

Steve Holy's "Brand

New Girlfriend" to do

so in the Sept. 15,

2006, issue.

21

24/7 NEWS ONLINE (§ www.Radioandllecords.com

22

C H R/TO P 40

Austin's heritage top 40 explodes -not literally -in the winter book

KHFI Enjoys Some Fine Austin Living At No. 1

Kevin Carter KCartergaRad

hile taking an idle look through the winter book, it suddenly leapt out at us Tike an armadillo crossing a dusty Texas high- way late at night: KHFI (96.7 Kiss FM) /Austin is sitting all

alone at No. I in the market 12 +. having ignited the afterburn- ers to jump 5.I- 6.5.We immediately decided to pester PI) Jay

Shannon, asking him how on Earth that situation could have

happened."I have no idea;' he answers with a laugh.ThankhIlly, he actually did have some ideas, otherwise, this column would be over right about ... now.

" the morning show really exploded over the

past sear. Shannon says. referring to "The Bobby Bones Shins. * which also stars

Lunchbox, Amy. (:.1110% and Alayna..tnd is syn-

dicated to (:Isar (:h. I (:11I& /top 1I sister

KZCH (Channel 'Ht -3) /Wichita. "Robby and

the knew have just donne a phenomenal job of capturing the I14-34 cell. which has even grown into pore of the 25 -54s a+ swell File have conn-

prIhng content and du funny hits. and the

chemistry' between the three of them is dynamic. I think that's the biggest reason for the suc-

cess of the station ..

( )f course, there's always that question ol. I )toes

the shins have to MAC .uu extra effort to remain

!twat despite syndtr.ttiun? Shaunnon says that

.lid company. still have ltx.l segments. but

at the end of the day. it simply .t good morning skew. "It's .dour elements that c it scith Iis-

teuers..md whether that's I inds.ty !Atkin gossip

or street stunts that could rim in arc market.

compelling content is compelling content.' lie

says. adding that such benchmarks as traffic and

weather keep a station locally relevant.

"We're not going to talk about the state capi-

tal. that's not (:I Ilk. It's .lout .t younger demo

and what 's imion.unt to tlxnt.'Americ.un Idol' is

a great example. We sixnt hours talking alout it. hit that's not local."

And of course. it's all about the music.

Sh. (.and the audience. obviously) are loving top im's current nttasic cycle. swhers. artists

ranging fromn JustinTimIserl.uke to Nelly Furtatkt and Timhal.uul are delivering mass -appeal pop/

rhythm records that transcend any perceived format boundaries.

"Whether you like hot A(:. Hock and espe-

cially the rhythmic clutters who come over to the station. those types of soma's make it very

friendly for those guys to like and accept the

station :' he says. "The rhythmic stations are

your biggest threat. so being friendly to those listeners- -and we have two rhvtl s in the

market-without getting too thug or urban.

that's a mass- appeal staple that just translate into huge numbers"

Meanwhile. Shannon kept the station consis-

tent with a concrete nnnü strarl,. "For a while,

when we relaunched as Kiss. it seas really. yore of a pop- rock -lea g station. then mon of a

rhythm. then hack to mainstream. It's a matter of keeping the music cycle and the music strategy

consistent to our listeners, tit thtv'll know what

to exiw t out of the station: While nnnsic was

strong for top 411 in the winter book. it wasn't so

great for other formats, he adds.

l'nnotiunally, Kiss wrapped itself around the artists like aluminum foil and did a ton of in- studio performances. "The montangible

things like bringing artists through and letting listeners meet them and shake hands is really cool,' Sh,ilnnon says. Kiss also gave away a new Cadillac Escalade, which he describes as

probably the biggest giveaway the station has

ever done.

Naturally, Shannon wants to give props to the

people nyxntsible, starting with the airstalT. "'The

Bobby Bone Show:* midday princes Micki

24/7 NEWS ONLINE (QD www.RadioandRecords.com

Gainez (who's voice- tracked font WKQI/ I htroit but is front Austin and is a 'natural at

thntssing in local references).API)/MI)/afiernoon dude Tony Cortez and night guy Cnv.

"I've %%irked for stations 1x tOr a'Iterc it's nut

.1 perfect work environment. and you don't have

the finedont to do what you think is right because you're questioned ern' day bu upper

ntan.agemen .but that's not the case here in

Austin:' Shannon says. thanking OM Mar Daniels ,ltd new market manager pat McKay.

"l he re very supportive people:. R

Radio editor Keith Berman tins at ittstnmttnnJ in the

pnlatr.ttion o ¡this mlmnn, Isst harr no idea.

Get To Know Jay Shannon Recent ratings highlights. No.

1124. and 18-34 (winter '07) Career recap: Weekend over-

nights at KFQX/Abilene, Texas;

overnights at KRLB/Lubbock,

Texas; back to KFQX for morringx PO/ morning host at KZIVLubbock;

after attending Texas Tech, begins

doing regional programming and

morning-show syndication in

other smaller Texas markets; PO/

morning host at KHFI/Austirr two

years as PO/afternoon driver of

KXXMSan Antonio; now KHF1

and KFMK/Austin PD.

Whatever possessed

you to get into this

business? Growing up

in Abilene, it amazed

me to visit Dallas-Fort

Worth and he Y95

(KHY11, KEGL and

1004 (KKOA). Dallas

radio captivated me

and inspired me to give it a shot.

After the first airshift. I was

hooked and completely fell in love

with the business. l used to drive

100 miles with a boom box and

record hours and hours of Y95

and KEGL (the Eagle). I learned

more about radio from listening

than you could imagine.

Early influences: My first PO

Scott Michaels. I remember him

putting me on the W with zero

experience. Had that not

happened, I'd be living in a van

down by the river, but Dallas radio

is what made me pursue the

business in general.

Family: Wife, Heather, and my

two sots, Pahl, 9, and Austin, 7.

Stations preset in your car:

Austin's rhythmic KOHT (Hot

93.3), CHR/top 40 KHF1 (96.7

Kiss FM), hot AC KAMX (Mix

94.7), alternative KROX (101X1

rhythmic KXBT (the Beat),

rhythmic oldies KFMK (Jamrtin 105.9) and country KBUK (104.9)

La Grange, Texas.

CDs in your car player: Ha -this will make me either look really

cool or a guy attempting to be

really cool, but I have Mille

Jones -I loved "Sittin' Sideways"

-2Pac's "Greatest Hits," 30

Seconds to Mars and Blue

October.

Hobbies I love the lake.

Gadget you can't live without:

A grill

r

Shannon

What do you drive?

An F150

Favorite sports

teams: University of

Texas at Austin

football and Texas Tech

football

Favorite junk food:

Chocolate milkshakes

Favorite TV show: "American Idol Favorite nontrade publication:

Consumer Reports

Stations, other than your own,

that you admire and why:

KHKSIDdas -very well-

programmed, great morning show

with Kidd Kraddidt, great talent

and presentation. WFLZ/Tampa-

have always been impressed with

their imaging. KIIS/Los Angeles - a well-packaged station, they just do it right. WHIZ Z100YNew

York- large- than -life presentation

and imaging.

is: My wife has a shih -tzu.

Birthplace: Tulsa

Store you would choose to max

out your credit card at: Best Bury

Last person you went out to

dinner with: My wife

Most annoying thing people ask

you: At what age did you start

losing you hair?

JUNE 15, 2007

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WI The Learning Conference presents Conclave 007: RADIO UNDER CONSTRUCTION ffAll JUNE 28 - JULY 1, 2007 MARRIOTT CITY CENTER HOTEL MINNEAPOLIS, MINNESOTA

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JUNE 15, 2007 24/7 NEWS ONLINE p www.RadioandRecords.com

24

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RHYTHMIC

Techno decisions: The pros and cons of two new super phones

Upgrade U

Darnella Dunham DDunhanteRadloandRscords.cons

he days of using a cell phone simply to make phone calls tare long gone, and it's become really hard to stay on top of things at work without a phone that can keep you connected in every way. About six years ago, I was stuck on my Motorola Skytel pager, and Radio One sen- iorVP of programming content Jay Stevens told me that

the BlackBerry was completely on another level. It took me a couple of years to make the switch, but now I am addicted to my CrackBerry. Now, however. I am admittedly considering breaking up with BlackBerry to get with il'hone.

My lilatklkrry 72'41 has served Ili well in don't have a Global Positioning System (CPS)

the last two sears. but it is definitely time to

upgrade. Ye.. it handles all my basic nerds. but

I've dropped it countless tints and it looks real-

ly lx.It up. liut mist annoying an the frequent

dropped calk. From what Eve been told. tower

upgrades urn made shortly after I purchased

my 7291, w my phone (purchased in Miami) isn't consistently connecting with the towers in

Los Angeles.

I know I nerd to get another cell pl

soon. but I'm having the hardest time decid- ing which one to get. I've managed to narrow nq seltt to just two. when you see

how anl,ving the Black [terry HH1Mt and the

iIII ,Ire. you'll Ierst,utd my inability to make an easy choice. Even if you're perfectly

happy with your phone. these two arc cool enough to slake you want to make the leap.

BlackBerry 8800 When Illatklierrvl Pearl hit the marketpl.ce.I ss as tempted to gtt one. but I was turned off when I ralind that it didn't have ,t (Zwerty key-

board. Dui lilac klicrr ''. new MINI does have a

keyboard. and it'. lighter and less bulky than the

pl I have now. fins, it has a great overall

look -very tlr.ln and sleek.

Ian not a fin of liluctooth. but Ed like my

next phone to be Illuettwth- capable in case

CVO' need It. and the 1481 in. llluettwth 2.1 ).

JUNE 5, 2007

in Illy car, so it would be cowl to have acres% to

it with the lilacklierry KHI M1.

Another feature l'm excited about is the

media player. which %corks for music. videos and

photos. It would be so convenient to be able to listen to music anywhere, and it would really

help me stay on top of new music as it ct)Ine

to me via e- ntail.Tite memory isn't as robust as

my hoof's, but additional memory can be pur- thasd if I need it.

You can see who's available before calling with the push -to -talk button, and there's

also voice -activated dialing. conferencing and .t speaker phone. Even though it's been

a few years since I've been out of the country. I love the BLit-I: ferry H8I11t\ ability to receive and send calls and messages in more

than 1211 countries. I don't re,IIIv browse the Internet with my

Iilackl err 72'41 because it seems to take forever to load each page. The H8114 I, on the other hand, is much faster. Another highlight is the

battery. which holds enough juice for five hours

of talk.

Instead of a scroll wheel like the 72'4 I. the

HHIMI has trackball navigation. It feels kind of awkward to tile. but maybe that's because l'n not used tp it. I'te had my eye on the

Iilacklierrt, HHIMI for a minute, hut I've been

reluctant to get it because I've been anticipat- ing the next product.

iPhone like many people. I can't %s.ut to get ins hands

on Apple% iPhone. h dote. everything I need .11k1

more-and it% just cute. 'I he home screen is

straiglttorward and easy to navigate. Making calls

is extra convenient 111íe the touch screen .lilt tsss

you to go right to the persti' soil nerd to reach nntead of scrolling

through or typing a mope Into a

list of contacts.

v1 current phone make. Inc

li.ttu to old voice -nail messages

before I get to the tits% ones. and

I hate that. laut with the il'hone.

Ian in control of the order in

which I listen to messages or read

my e-mail.

fhr il'hone has .1 taIler.l and

a direct link to maps. t%o features

I've never had on a phone but

could really Ilse. Internet hnI%%S

tag is available on the Whom.,

computer -based I>,o,tk narks an

be synched. and sou o.In /IMgll into Web pages. ( intogle and

Yahoo searches .ln built Ill to the

nxhudd Safari Web bn,sssr. Just like Illacklkrrv. the

IPI synchs with ms contacts.

lint iPhone has the musteal-

Iv betaus I can synch my MP.t.s

and videos through ilunes. It even albs.s you to

use "cover Noss "'arching in the music library- - .1 feature no iRtl illiHiel h.1..

The t it ...Teen on the il'hone i..111 advan-

tage and .1 drawback for tite. I like the ability to

gtt the nylon: to do what I need hs' just touch - ing it. but I think having to constantly rub uththe

fingerprints would get awn tying. ( )ther mint

an the

lack of liluettwth c.Ip.dihty and (;i'S.

I feel like the

il'honc %as nmadc for

Inc. but l'ui pretty

frugal .11k1 1 tkiti kite% if I scant to pn II lort than twice the price of the Black Berry HHtNI.

Also. brand - new pnllucts tend to have

.1 firs gmtc lies and

don't kntnc if I want

to run Into those.

Time lilarklIerrs ski NI and the

il'hone would be

tun toys to halve. but the lIest part About thrum

and pretty much every cell phony out now Is

how much own rflìtirnt soul eticcuse the\ allow

us to Ix iu our juts. I still don't unite kross ss huh phony Ill get. but I know I'll Ix happy with either our.

It's a111aiing to see hoer fir cell -plume learnt)! ttg has corn in .1 relatively short time I can't

wait to see what they can do III 2111 2. RR

v 441 W ö -,

- 4 4 u I ::'S7

A n n

81ack8erry 8800

Nihon

24/7 NEWS ONLINE CO www.RadioandRecords.com

26

RHYTHMIC

AVRIL LAVIGNE ADDS

LIL MAMA TO HER FORMER

CHR/TOP 40 NO. 1 AND MAKES HER FIRST BOW ON

THE RHYTHMIC CHART IN

FIVE YEARS WITH "GIRLFRIEND" AT NO. 36.

TITLE CERTIFICATIONS *

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24/7 NEWS ONLINE o www.RadioandRecords.com JUNE 15, 2007

URBAN /URBAN AC /GOSPEL

With Elroy Smith's departure, Kris Kelley and Armando Rivera

take over WGCI and WVAZ

Winds Of Change Blow In Chicago

Hillary Crosley HClroslayeRadloaedRacords.cmw

n Feb. 6, a tornado of changes began swirling at Clear Channel /Chicago that would ultimately serve as a cata- lyst for long -term changes within its programming department. Within the next several months, urban WGCI'. Pl) and MI) would be gone, and several new programming appointments would join the Clear

Channel /Chicago team. Here's how it all transpired. Led by veteran programmer Elroy Smith, urban WGCI ruled the 12+ roost in Chicago for more than 40 quarterly ratings books, almost consecutively.The cluster was highly successful, and WGCI blossomed into one of the country's premier urban stations in Chicago's heavily signaled market. Then in February, Clear Channel announced that Ml) Tiffany Green, who'd been with WGCI for five years. had been relieved of her duties. In a major reorgan- ization the tollovving month, the company allocated new I)1)s for each of the cluster's urban stations -which also include urban AC WVAZ and inspirational WGRB -AM.

Smith was repo sit from ( :lcar ( :h I/ Chicago OM/ WG(:I l'1) to WVAZ PI), while

t r urban Willi/Detroit API) /MI) /mitkby personality Kris Kelley. segued into the W( C1 PI) psisition.'fhcn in mid-May. Smith announced that

he was departing Clear Channel/Chicago in

search of new uppwrtunitit%.Arnt.uldo Rivera was

appointed WVAZ l'1).

Smith'. ì untraì t with the company is official- ly runs out in August. but June I was his List day

in the office. "After tinte doing the same thing over and over. I was truly conifixtahlc in running WVAZ -we're talking Ii )ears.' Smith sass of his time with WGCI. "GM Mary Dy- son was known to hire a PI) for Ili months. but Gt>.i had .i difìer'iit plan and let MC stay fix I S

years. l'il grateful that corporate and manage-

ment gave rte an opportunity to explore

unlimited possibilities. It was a tremendous learning experience. and I thank my staff. who livllu ved my vision.'

Home -Grown Music Hot At 'GCI Kelley began her career at urban WAMO/

JUNE 15, 2007

Pittsburgh in I990 and was promoted to MI) /midday announcer before joining WJLIi in 1998. She has now been in the programming scat at WGCI for three months. Describing the move f Detroit to Chicago a% J relatively smooth tra , Kelley sass that he has learned from some of radio's best. including former WJLIi I'1) K.J. Holiday in preparation for her new gig.

"Radio in general is always changing :lid morphing with the times.' Kelley says of WG(:I's new direction. "New technology. for instance, is changing the vi% we all do things in this business. l'nt really looking forward to exploring WGCI'. Web potential and making our Web site more interactive"

Kelley adds that her team is preparing a

special %Winner promotion that will align Chevrolet and WGCI.

"We're bringing two of the big est brands

together to. create Chicago's hottest street

team. WGCI'. Chevy hiders.' Kelley says.

"We'll have a strong street presence. We also

Iliad' our high school party. Sc howl'% Out

Smith

K.M.y

Kargr

Rims

j puff. on l 12 with Iluey. I)J UNK. Sammie and Itiì h liov... I ickets were free and

could oil' he 'von from WGCI. Another event. the Taste Of Chicago. is

coining June 29- July K. Kelley adds.

"We're expecting over 451101l(1 people

each day. We have I yfe Je gs and Musiq Soulcllil I performing of July 5, which is

free .i% well.'. Kelley recently .unpcd up her staff by pro -

iuimg Kellar(' "K2- Karter to MI).succeed- nig Green. K.lrter joined W(.(:1 more than three year% ago. IIe peeve ly .red as

overnight weekend .iir person.11iiv..1 rule heII continue on S I.lys fr 2 a.m. to f, a.m..

and as production .assistant.

1 curve from very I He beginnings and

feel extremely blessed to have this opportunity to vytirk alongside Kris Krllcy K.trter say.. "I am w th.uiktid fix Illy music production experience. speci.Iliied c putcr skill. And ability to effectively interact %% itli retirti companies and recording artists.'

K irter steps into the MI) piisttitm during a fertile musical period in Chicago. I I

gr n talent like It. Kelly. Kanye West and

Common are all releasing albums this sum -

mer..lnd will t likely rule the Urban chart. Kelly's "Same Girl" featuring Usher is

already No. S. and "Ili .t flirt" featuring T.I. anJ 7 -Pain spent two %reeks at No. I. Me.tnwhile.West recently released a mixtapc. "Can't Tell Me Nothing :' w ith the title track beginning to receive airplay.

It just so happens that a lot of great music has been c g out of (:hic,igo. Kelley says.

-What I've found so far Is that (:hic.Igu.uls just love great music.-

V1O3 Open To Change Rivera. who succeeded Smith June 4 as WVAZ PI). served as API )/M1) at ( :IlR 'top 411 sister

WKS(: (1i3.5 Kiss -1 M) until 20111. when he

joined V 1113.

"V103 has a solid fùundation..tnd the goal

.will be to build on that and make it even

tronger. he say., "I tut veFy excited al a

Iw changes at VIit3, including our ue%%

gospel sl 'Get Your ''raise ()Ii' And our 'V1113, Back in the Day' show that features

old -school funk and hip- Ilop :' On the station% event. calendar. V1113

morning man 'loin soy ier's sky .I . .l

traveling yersioi of the syndicated host'.

nuxiittg show. comes to town Julie 29. vwhile

V 1113 will host performances M Ir.mkic Beverly and Marc on the opening day of the paste of (:Iúcago event.

Iluwrvrr, Itivera is also looking past the

unmler. Ile truly believes that openness to

change is the most important lesson he has

gained in his career thus far.

"We all nerd to he prepared for v lunge.- he

says."( ur programming mind -set will need to evole with the 'Portable People Meter' and

the numerous choices that listeners now have

for obtaining music and content RR


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32

CHRISTIAN

Christian radio moves forward

Embracing New Technology

Kevin Peterson KPrrtarsotteRodloandRoeoeds.ean

a s technology continues to march forward, Christian radio stations are changing as well.They are adapting to the technology their listeners are using and finding easier and more effii- cient ways to do their jobs. From text messaging to new high -tech toys for remote broadcasting to a smart phone that controls a radio station, Christian broadcasters share stories on

how they are using new technology on the job.

At K(:MS /Seattle. text messaging is the next big thing. Wthnuster Matt Mundt cos," It: such a cool

le1\' tetI11x)k)l,,y .111tí a wine to allow listener to conununicate with their f:nurite radio station and

build conlnlunin'. "Any time someone hears a song

they like on the air auxl scants to know %s'lut it is,

thy y wall text 'now plying to 23754. Within sec-

onds. they got a reply wit Iles.;igL that Ie1h them

the Lost three songs played on the radio station :' Mundt %ayes the next step is to get the feature

sponsored b a Client or to incorporate an additional nessl(L that plugs something Iuppc g at

the station.

Additionally, the station is using text nessap;ing

at concerts 111 two ways. "During the intm stagL

anulouncrnenis we do as the spouting radio su- tion. we tell people to text 't ant row' to 23754:

Mundt sss."We pick a winner randomly and bring them down to the from-low seats. We've also used

it for luck age meet-and-greets. Midud W. Smith

osas the tirst Ct)IWtrt soc did that for, and ose got

about -WO or 9111 texts out of a crowd of 3,1101:'

The station has also used texting day-of -share

to oiler coupons for ticket discounts at the door.

-In the film's..." Mundt says. "soc slight also do

something called 'Ike text, where people can text messages or send pictures during the concert, and

they will display on the video schuss in the

venue-referring to a practice stations in other for - nuts lust. employed.

JOY -FM network PI) (:amen Drown has a

solution for stations weary of kx)king for phone

lines at Remotes or, worse set. doing ntletes by cell

phone. "It's the Tieline Commander (.3, and it

nx ks, -she says. "Yiuu plug a wireless bmudbanxd card

into a Linksys Wireltcs -(. muter and plug that into the Ticline."You can even plug your laptop in and

surf the Net on the Sane win-less broadband connection your using kir tue b oack . and the qual-

ity is top -notch. Whet) we were broadcasting from

'Brandon Heath is coming with us on our Summer Cruise and, with this technology,

be able to have him sing live sessions at each stop throughout the week.'

-Carmen Brown

Mundt

Kletlunelt

the Luis Palau festival in early March, the folks thin WAY -FM heard it when they were driving.; up and

assumed it was 1St )N:' JOY -FM has pLmns to use this technology on the

upcoming Sunulxr Cruise thnuugJxun its listening

area in Florida." Brandon Heath is coining with us.

and \sit] this technology well be ahk to line him sing live sessions at each stop tinny out the week :.

Brown sus. "It. that clear' (Set' page I4 tor nwre

of ss'ireless bnudb and remote units.)

KAI )I /Springtìakd. Mo.. PI ) Rod Kiuletlun suss

slut with the new technology available. he can

Cmelnidly nu) the statism wide his cell phone-With my Palm 'lien 71M Ip snun phone, usingVPN tech-

nology to connct to the on -air computer. I can

Start and Stop tolllmenials. change

sound Piles and keep things on time.' I le also uses

hisTrt) as a digital nvonkr for on-the-spot inter-

views and liners, using third -pan sot wan: that

r conic broadcast -qwlity WAV tiles: "I can also use

it as a USI3 mo dais connected to my laptop, with spuds as high as 921 kps. I use third-party software

that tunic the SI) card on theTntl into tile storage.

My laptop can dien read and write tiles to my Tien "Finally. I use the Tito to do live remotes using

a JK Audio Adaptor 2 to plug into the earphou ie jack

ofdieTro. Plug the wireless and headphone

into the Adaptor 2 and it's a htlxte -C aster"

lithlxoklly hat also helped stanons bnutkcast

from outside the country. W( :S(: /(;rand Rapids

GM /PI) Chris Lemke sass, "With the popularity

ofYouTubx, we woo big with video) coverage of our

moot sttttrip to Colomhia.We were there to paint

a bigptr picture attic need to sponsor children.

"While we fed digital-quality .audio hack to the

States for same-hour sports. we were shooting

violet) of our visit slut we upkutkd to the station's

Web site that night. It seas great to he able to point

people to a visual of what they wen: hearing while

we were there" Recolnl Labe S are also taking advantage of new

tee hlxlkoly. For Valentine; I by. Word Records art-

ist Mark Schultz wrote and performed a special love

song for one grand-prize sinner. More thin 7.51N I

K -LOVE lxtwurk listeners submitted personal kwe

stories k,r a chance at the prize. "Another part of the contest was giving listeners the chance to scud

kwad ones a personalized voice mail from Mark.' Word promotions coordinator Kenny Rodgers

says. "Listeners were given the choice of six mes-

sages dut would go to load ones. We sent mu ore

thin 8.I1011 of these messages over the days, with oRrx. coining on Vale es I)ay." Rolf

., ::. , la

C c VIC crows r Danc dIP

IP

everything glorious" ace it ó.22.C7

EMI for promotional information contact josh lauritch I jlauritch á emicmg.com or 615.371.4201

24/7 NEWS ONLINE ((D www.RadioandRecords.com J(31IE 15, 2007

TIM

1232

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COUNTRY

Taylor Swift reaches stardom at 17

The Sweet, 'Swift' Smell Of Success

R.J. Curtis RCurtMelRadloandRecords.cotw

itting on her tour bus before a recent show at Buck ()wens' 36 Crystal Palace in I3akerstield,Taylor Swift reflects on how things

have changed for her in less than a year. Last summer, during her first radio tour, Swift stopped at KUZZ /Bakersfield. "My goal at the beginning was just,'Put me on the air; "Swift recalls. It didn't happen on that visit, but at the Palace, with a sparse

lunchtime crowd in attendance, KUZZ PI) Evan Bridwell encouraged Swift to jump onstage and play a few songs.

f-ast forward to the recent shone, where two hours before Swift hit the stage. a sold -out cnrwd was already enstanted in the club. Meanwhile, a sizable group of fans had gathered by her bus

hoping (lr a chance to meet the 17- year -old pIk

Taylor is. if you'll pardon the pun. swiftly building .equity with radio. record buyers and c

goers. using a combination of geed old -fasl I

elbow grease and 21st-century technology. Swift estimates the Ixr of station visits she

lus nude during the past year at more than 14 M l."I try to loo at my career at a constant radio tour and

not just a single period in my carer, she says.

"bxtaust you don't lure a career ifsou don't nuke radio a priority:"

But she'll also tell you about the 275 1MMt My- Space friends she lus tolltctcd. "If you use IMy- Spatel correctly. it can be the best thing.' she says.

"It nl.akes people talk and tonmumitate and

spread music :' Swift explains her first -person. open -look ap-

pnuch to her MySpace profile. "If you kelp people at such j distance when: they think they could never lx friends with sou. then why would the %%.M to go Maw your album? Its about letting pcoplc in and being personal and tot being ing alr.aid

of that" While woe pnlgtra is lk&R poke with

.admitted that Swifts first single. "'find McGraw.' wasn't a blockbuster research retool, rum of them -- gasp-- igIored that fact because they sav

healthy Nielsen Saundtiran and tknvvlu.td figures.

m addition to other qualities.

"Taylor is one of those artists when l've had to lay some of the numbers aside and listen to what listeners are saying and reacting to. jo unul KFI)I/ Wichita 1'1) Baverlte Brannigan sa)s."Theres definitely something there that the research hasn't

caught up to yet:"

Nate 1)r. , MI) /GM of Empire Broad- casting Gmups KRTY /San Jose, agrees, citing Swift's "absolutely amazing performance. sage presence and just presence in general.'

KSCS /Dallas MI) Chris Huff says that during his first encounter with the then -16- year -old Swift. "she was more poised articulate and knowledge- able than many veteran artists."

Big Machine president /CEO Scott I3orchet- u net Swift way hack in the day, when she was

only 14. "1 just kept having her play more songs.

and I was smitten;' says Rorchetu, who hadn't organized his new Libel beyond the blueprint stage at the time. He promised Swift that e the wheels were rolling. she'd have a record deal.

and, he says,"Sonehow I was lucky enough. and she was crazy enough to say.'l'm going to wait for you:

"We learned a lot at IheamWorks with Jessica

Andress l3tmrchetu says of another successful

.artist he worked with when she was still in her

teens. "We learned there was absolutely a

youngest audience for country artists :' According to Borchetta, one of the mantras

for the team at Big Machine is "attack all

media." Swift. he says. was the perfect artist for putting that strategy in play, and the effort extended beyond her personal Web site and


'She's acutely aware of the Britney Spears mistakes and the Lindsey Lohan mistakes. It's our job to make sure she never becomes that because she is a teenager.'

Bordcalla

MySpace page to a more traditional red cable TV.

"GM: had a big part in this:" l3onhetu says. "We created one-minute vignettes tfut play inside a

video hour, called the Shortcuts' series. In May of 21 M Si. with no sink or sideso, (AC: 'Shortcuts' fèa-

wringT.tvlor started playing 15 -20 times a soak:' People who sass Swift on TV went to her My-

Space page. and. 33orchetta says. "that's when it started to blow up. It wem from zero to boiled

plays a day. then to 3,100 and 5,1MM1." By this

week. he says. Swift will have accumulated 17

million plays.

Online exposure is priceless. but hitting the mad

and playing before as puny fans as possible is still

a hand:un ntal way to build a canto. Swift has been

part of George Straits show in the past )ear. is on

all of Brad Paisleys 21Mí7 dates. has done several

Kenny Chesney shows and is part of "Fine Mc- Graw and Faith I lilts So ul2So ul tour.

When you're ooh' 17. such quick success can

be a mixed Messing. Mainta' g a level head and

managing expectations is challenging --a concern everyone. including Swift, semis to be aware of. "Of course. I'm looking at it live or six )ears

down the road. but you have to keep your wits about you right now." she says. "Things can

change so quickly :" Brannig an expresses concern about the "can

and feeding" of young artists. saying. "Its a long road ahead. and I hope she lus a good team

around her to keep it real and healthy for her If she's gm that. the sky's the limit for Taylor Swift."

Borchetta says of Swifi. "She's acutely aware of the Brimey Spears mistakes and the Lindsey

Lohan mistakes. It's our job to make sure she

never bee es that because she is a teenager.

There an tines I have to encourage her to please.

just go be a teenager :' For her part Swift says simply, "l'nm just about

doing the work right now, so that five or six years

form now, 111 still be around." RR

Lightning Round With Taylor Swift Dogs or cats? Cats

Favorite animal: Fot

Favorite movie: "Love, Actusll'e Food: Japanese, Ice cream, kt-N-

Out barges Dessert: Ben & Jerry's Chocolate

Chip Cookie Dough its cream

Person you would most like to

have dinner with: Garth Brooks

How many Harry Potter books have you read? Two

Ever been grounded? Netter

Favorite subject in school: English

How many pairs of boots do

you own? Eight

Dream duet partner: It was

Phillip Sweet of Little Big Town,

but then he got married Ever watch "Blom Clues" as a

kid? No, It bothered me.

"Sesame Street "? Yes

How long does It take to do

your hair? Ten reroutes.

Jeopardy" or "Wheel of

Fortune "? Jeopardy" Favorite "Sopranos" character:

Jende -Lynn Sigler (Mndow) If you weren't a country singer,

what would you be doing?

Criminal justice, wishing in a

forensics lab.

Advice for Lindsey Lohan: Stick

with your natural hair coior.

Favorite holiday: Halloween. I

love to dress up, lad the) tardy and food.

Favorite Tim McGraw song:

'Can't Tell Me Nothln' " Favorite current song: Sugaled, "Stall' Text or IM? Text

MySpace or YouTube? MySpace

JUNE 15, 2007

JEREMY MCCOMB FIRST SINGLE FROM HIS DEBUT ALBUM!

"WAGON WHEEL"

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PRODUCED BY PAUL T. RIDDLE

WRITTEN BY BOB DYLAN & KETCH SECOR

GOING FOR ADS JUNE 18TH ALREADY ROLLING AT KDRK AND, KIXZ :

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ALL MUSIC. ALL THE TIME. 21d1í4- FORMAT


Also Avallabb Por MD Ch11RRN1s

JUNE 15, 2007

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[OR WEEK [WANG ARE 10. 2007 24/7 NEWS ONUNE www.RadioandRacords.com

: AC/HOT AC

'Millennial AC' takes on Gotham -and now looks to strategically blossom nationwide

'Fresh' Air

Chuck Taylor CTaYIoreRadioandRscords.caw

hen CBS Radio AC WWFS (Fresh FM) sprouted in New 40 York on Jan. 2. supplanting struggling classic dance WNEW

(Mix 1112.7), it signaled an audacious battle with Clear Channel AC powerhouse WLTW (which has spent more than a decade as the I2+ leader in the nation's No. 1 radio market) and with ABC Radio hot AC WPLJ, which has remained

Hat at roughly a 2.11 share for the past year.

From the st.In. I nsh strived to diArnntiate itslf from WI TW with Ui11- Ìmntal tinger- pt inting slo- gans like "Io,Livs.nt1 music %%ithnut the playtti- out old M)l}¿s :'(:RN Radio sniurVI' ufprogrml- nnng (;rtg St r.IsstII defines the for neat

"millennial A( '..a turning point ti)r adult -targeted music radii,. We timid that listeners rerreive WI bW .I. old and outdated with .1 tight rotation"

I resh's target is %%omen 25-44. specifically .1

34 -year -old female. Hie station aims to not only heist listeners from W I I/ Isase, but also W I'I J

and ('Isar (ch. 1 (1114. top an bellwether WII-I -/. ( /.Ita1).

Taking on the pnnner A(c in the nation %was .1

flaring endeavor. but earl' signs are promising. In the winter 21 w 17 Ardntron nIort. f n Ji ticked from a 2.5 share to 2.7. API J dippxd slightly 2.I -I.9. while /Ilwt row 4.5-4.6. WITW slid from a 7.1

share to 62. While ( Irate ( s fortress is hardly crunt-

hlulg.l eAl has pnwed ti.nniaLlhlc enough in what Is perhaps Antrrieas most nnahsh market to strategically hang its finnan halt in markets .ICnss the country. !wilier Coleman VI' Greg I )unkin. who origul.atcd the Fresh format concept. Last nn nit Ii t''inr It it h.Irds -I) 'nova' nisulting as the exclusive agent and ronalt.uit to .1noint other markets with Ir Ii .ur. No outlets outside New York halve wet o unlntittcd to the format. with the Initiative just .announced.

"I his will pose to lx the lx-st branding (if an

A(: format in the past 11 yt.an.. VR .1 X : partner I ).ua Vac '.IVs."( her the years the A( : li)nn.t has

Jor%Iw csolved. but It has taken titre and strategy

to appeal to the lie%% A(. audience moving ihlto the

demo :' With FnJi, he stns there is Io precon- ceived evl perce tion.

While traditional AC continuas to dominate with more I2+ No. I turnip nationwide than any other format. VRI)(c paumer Jim Richards believes that Fresh is a ripa t>ppommity. "We think the potential is tmmetxk)us. Look at the potential for Lite and Mix stations Ixfore they bec. s) effective. But on the other hand. we hope Fresh

will not become just another name for a strut4ing radio station. after goal is tu nuke strategic decision. where Fresh goes on the air only %when the chance of succc % is significant. where then: is a

hole in the market. when: existing stations are vul- nerable and by a company %willing to research the format locally and support it with marketing.

"We want male) it right and not just allow Fresh

to be .1 band -aid for a station :' Richards Win. "Other brutal have %weakened themselves just to have .mother station doing the format. but eventually many of those %tat' s fail and that weakens

the brand. With Inch. our goal is to haws su cos.

stories by oing it right .rod only in the right competitive situation.

paramount toVR1 X : I,KuI is t ustonlization "h%

Ixrceptually evaluating each individual market :. partner Mike Donovan says. "The Fresh brand strength %will he consistent across markets while pnI,rmm)igg and marketing strategies will be ats- ton)i /td. What %t)u hear un the next Fresh could be different from %chat you hear in New York

Mon: specifically. I )unkin say%. FnJi "weaves the theories of co-creation and state-of-the-an inter - .Ittiun and marketing technologic.; %vita existing marketing and research mctho dologics.The result


When you look up "fresh" in the dictionary, it means new, different and contemporary.'

is a contemporary sound that reflects the lifestyle of today modern female."

H). intuit-mot-course, Fresh aine to captivate the

fill stxtmun of the A( tknx>grnphic. "Most nuin- %tnant AC. target older.' partner Mary Blain say..

"Fresh opens the door to both 25 -3-h and 35- 4')s."

One of the primary. tools H1 Lunithing Fresh in New York was a mussive pmmution.l and market - ing campaign that included a blanketing of TV spots Jans. the New York metro.

"It is imperative that any new statini be able to eliatiseh explain its position to listeners and dif- ferentiate itself from other sonnons: I )unkin says.

"There's not a ht of Huff ur nue: Iáts position - ing.l.Ich sweeper lus purlxse.Atkiitiun.dly.each song is a marketing decision

So far. he is pleased with fresh% pnogr ss in New York -and !whew .% the station is living up to its

moniker. "Ratings aside. I think I rash is off u; incredible start: I )unkin s.lv.. "I made a list of the

attributes the name should contain. Fn.h was an

adjective I had written aksvn to help spur the creative process when it occurred to me that the word itself woudd witrk. When you look up 'fresh. in the

dictionay, it means new ditìcnnt and contempt,- rary.That descriles Fresh to .1 l."

In His Own Words: Fresh Creator Greg Dunkin Explains New Brand's Origins In 2005 some variations of AC were

struggling. What were the reasons

for deeming performance? At the

top was a shift it population

demographics. In its heyday, hot AC

typically targeted 25- to 34 -year-

olds, comprising a healthy bulk of the population Thee listeners were

graving older and as a transitory

targeted format, hot AC was no

longer attracting a core demo.

While many mainstream Acs

slowly embraced some musk that had been owned by hot AC, the

model for AC had not evolved to facilitate the active lifestyle of this audience.

Society also changed and with

advances it technology-cell

phones, iPcds, personal computers

and e- rnail-we were communicat-

ing and living very differently. But

AC had not evoked.

The stage was set for a para err' shift. Simultaneously, I inherited a

Attie money from my grandprnts Instead of buying a new car or

investing in an RA, I decided to invest in Fresh. I hired an artist to

design a logo, developed dodos,

playists and feebaes, then ran them by friends, including CBS senior VP

of programming Greg Sfrassell, for - mer KTAR/Phoenix news director

Me Anthony, Colder" consultancy

president Jon Coleman, Jade Taddeo

Consultants president Jadc Taddeo,

Alan Bonn & Associates principal

Alan Roam, Zapolean Music

Strategies president Guy Zapoleon .

Char Channel Tri- StateAkdson

Valley VP/market manager Bob

Dunphy, Ennis Radio pendent Rick Cunnings and Journal Woad-

cast GoupOOmaha OM Tom Land.

A month later, I joined Coltman.

Jon Coleman, who has been a

mentor since my days at WNSR/

New York, was also a fan of the

Fresh idea, but to avoid possible

dient aonfActs, we agreed to table

Fresh indefinitely.

Several months later, CBS asked

us for assistance with WNEW.

When discussing fonnat options,

Strasser said, 'Why don't we

investigate this Fresh thing Greg

was talking about a couple of years ago? That was one of many

optiorn on the table. At this point, I removed myself from the

research process.

As it turned out. Fresh was the

best option. If it hadn't have been

for Greg, Fresh would not be here

today. If as goes well, my kids will

someday owe that man a very

nice rimer.

JUNE 15, 2007

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24/7 NEWS ONLINE @ www.RadioandRecords.com JUNE 15. 2007

AC/HOT AC

WYJB/Alkam. NY OM: Kern Cohan PO: Ric Mitchell APD/MO Chad 0' Mara

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WM1YIVI 1, MS OWPD: Walter Brown

MIMXW/Bht j auMa, NY PD: Bob Taylor

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WEBE/Or Cr A MO Danny Lyon

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APO: Sam Cassia°

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WRY/EwewO& N PO Mark Elbft

JUNE 15, 2007

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1/Camas CRT, M0 VP/Pgng Mae Kenrdy IXY. Luke Jensen

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LA' PO "Fast =Nelson MO Ed "Big Tuai Perkins

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TN' OM /PO Jerry MD: Larry Wheeler

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WWFS/IM.lbrIL NY* PO Rick Martin MP: Fabi Parente

OM/PU Petrone APDAID: Tom Furti

WWBEMwlsi, VA' PD: Don London MO Mali McCarthy

1102/06fleek TX Ole! Steve Orrstol POIMO Grace Tideriu

IOIQJOhkhsete Obs, OX POPAR OE Steve O'Brien

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WMOROrlewil. FL* Okk Otis Kammeier PO/MO Ken Payne APO Breda Matthews

KEDI/Pebe *Ma, CA PO/MO Rick Shaw

POIMD: John Sykes

WSWTIPasr4, L OWPO Randy Rundle

WV PO Chns Conley

KESZIPbeeda.Ara PD: Kern Gossett

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WHOM/Psrtlaed, IE OM/PO Tim Moore

KKCW/Partlwd, OR' OM/PO Tony Coles AMMO: Alas Lawson

WSYY/PalaeMlh Ml OWPD: Duncan pews APO Ian Mane MD: Pat McCrueden

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WMRJIPreyYwaca RP 01A/M: Tory Bristol APO Mice Rove

wRAUR.I.iTII, NC PO Barry For APD/MD: Jim Kelly

KM/Race. NV' Oki/PO Nid Mott

10810111_ NV' PDIMO Dan Frio

WTVR/lüdawwde V OMIPO Bi Cabe APO: Adam Stubbs MO Kat Smarr

WSIQIR.rwha VP PO Jan Murphy MO Dirk Daniels

WWFB/Raddentt L OM: Jim Stare MD: Cal Lens

KGBY/Seaerwnta CA* OM: Dai Alias PO Saint Jimenez

WGER/Sa ulnae. MI OM: Dave Marner

MUSA Lahe Otp, UT PD: Rusty Keys

KBAY/See Jea. CM PO: Dru Jag

KSBL/Sa is Barbra, CA OMIPO !Leith Royer

MO: Pete Be

XM The Ned/SatiEMe PO: Mire Abrams

KRWMISrItle, WA' PO Laura Dane

WNSWSettth BeaA N OMPO Jim Roberts APD/MD: Brad King

KISC/Srahwn, WA' PO Robert Harder

WMAS/Speint elk MA' OWPO: Paul APO/MD: Rob Anthony

01114/113,0: abate:yd.

KEDUSt. Lads MO* PO Mark Edwards APO Bob London

/Sql NV* DA Rah PO Kathy Rave APO/k10: Marne Mason

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WRVFITaled l- OM: Bill Michaels PO Tom Cook MD: KC Palle.

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!Marksman. AZ' DA Daia Thomas PO By Rich APO/MD: Leslie Lois

KREL /TdIR OK' Interim PO Tod Tucker

K001/Tyler, TX PO Rick Evan AO Redd Wayne

WL 22WAkka. NY PO Eric hier MO Mark Ridtads

KLAK/Mkce.TX OM: Tom Barfield PO/MD: Dustin Drew APO Beth Richards

WASN/w.Ygl.rk OC PD: Bol Mess

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DE OM/PD: Mich Waite MP Catre F#N

WSRS/Mlrveter, MA* POIMD: Tom Ikoh

wARWlbrh, PM' PD: Dave Ruud MO Melaw Caliv

Mondara Reporters

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SMOOTH JAZZ

It's not only the destination, it's the whole experience

St. Lucia Jazz FeaI Carol Archer CAtclwrWiRad

tilting RKR editor: perks arc frequent imitations to hear live ..... the studio and at club gip and concerts. I hast

44 attentkYI my fair share of incredible jan fistivjIs through the )tars. sties] as the JV(: and I'laybov tistials presented every summer at the Hollywood Bowl. Last month it was the I(th year of they St. Lucia Jazz Festival the region's second -bar st

a I ruent and r stlbr experience lier this jazz lover. j World-class festivals c bine a ber of requisite elements evenhandedly, as j each -tronl the lineup to the st pnoluction and staging. attention to detail and intangible vibe factors -bears on their success. The St. Lucia Jazz Festival surpassed

expectation on all counts. Many consider Si. Lucia the most beautiful island in the Caribbean: idyllic beach-

es, pristine rems. ventant rain tiniest. thermal geysers and lush mountainous terrain. crowned by the two unstring. sheer volcanic pimlacles known as I e. Pitons.

But It \ not only the destina . it: the whole experience. The other half of the / equation is BET Event l'noluc ' which presents St. Lucia Jazz and mounts other festivals in the Caribbean for WIT J: on Anguilla. the Cayman Islands and Turks and Caic.. Acconling to I lï r project manager Stephon ( :runilty, I3E'l' and 1311 Js audience pns ides the right demographic it and target market for such events. which are

a win -win for BE F as well as local island ccotolmies.They pn tourism. stim- ulate sponsorship revenue and attract nIeat visitors to the particular tkstination. while generating custom progr g content and revenue for l3F.TJ. she says.

Smooth j.vz radio played a central role in marketing St. Lucia Jazz. Beginning in February. BET: : event marketing department launched a campaign that encompassed 60-sec I spot time puys. pn .11 mentions. Web -only and Other off -air contests and several trip giveaways on major- market smooth jan stations, including WQ(:1) (CI )loll ')) /NtssYork. W NUA /( :hic.lgo, W_[I /./ Philadelphia WJ7.L /Atlanta

and ( :IWV (the Ware) /Toronto. The St. I scia tourism bard placed direct buys for ad Hight'. on KTWV (the Wave) /Lox Angeles and WLVE (Lone

9-0/Miami. Festivals are a boon to smooth jazz

radio on .mother level. according to WJJZ promiotion and marketing director (:prissy Siri "An ad

campaign and trip giveaway promo- ' for a jazz festival. like St. Lucia:,

reinforces the impression that we are

t cted to the wider world of jazz;' she sas.

WNUA's highly rated midday host /MI) Rick (Ikll broadcast his

regular long, smooth jazz Sunday

brunch s1 from St. Lucia. Clear

(:barrel /Chicano reg. I VI'

24/7 NEWS ONLINE www.Radioanditecords.com

lii Tnu SMOOTH JAZZ INDICATOR ARTIST MFOINT, FROMM' MIL

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'It's no different than a Broadway show. People walk out buying the album.'

-Bruce Lundvall

'Playing jazz festivals exposes us to the widest possible audience, raises awareness of our music help sell C'Ds and gives us identity with mainstream fans.'

-Norman Brown

Darren Davis says his interviews with several artists nude the replete special.

"Anything we can do. particularly in smooth jazz. to nuke our Herat fit into the fabric of people% lives. the better off sse obviously are: vacationing. the arts. flood and wine. c -ens and theater are r natural fit for the smooth jazz audience." Davis, says."It

really helps us keep smooth jazz j part of people's lives when we

embrace those many Ili estylc l aspects that people lone:

The St. Lucia music and festival scene was fabulous. with great

live performances for throngs of passionate, multicultural fans - esensme in a good mood d Sand a mile -deep groove. The well- balanced roster skewed award smooth jazz: four nights of -

door shows on Pigeon Island tiaturd George Benss1Il and Al Jarreau, whose tremend vet I caught with WJZZ afternoon diva Rene Miller. Jarreau brought down the house with a song

I had newer heard him sing. a nuanced reading of Elton John: "A Song forYiiu." Other perfixners included Norman Brown. Gerald Albright and Maysa. John Legend. Natalie Cok. Isaac

!byes. Pete Es'ovedo and a trove of talented. if lesser- known. local and regiotul acts. All were praised with applause by the

ardent cnsvd. On par with the music. pro due and pacing were seamless througl .

Weighing the crucial role touring and jazz tistivak play in the continued vitality of Americas indigenous an k,rtn. Blue Note Libel Group president Bruce Lundvall says that it's hard to quan- tify the impact of festivals on music sales. Tests represent a tremendous import tit the artist to nuke a living. he ado .

"It's a way to showcase the music to a Luger public that doesn't

usually go to clubs as well." Lundsall says. "And there are places

where venue sales do stn. very well. its no dit1 rent than r Bradsvay show. People walk out buying the album.

After l3nwn, Albright and Maysr's dytu set. I queried Bnnvn to get further perspective on the impact of playing jazz festivals on artists' camas. "I'Llying jazz festivals exposes us to the

widest possible audience. raises awareness of our music. helps sell

(:I )c and gives us identity with mainstream fans. which is a challenge

l- leng for instrumentalists more than vocalists. he said. RR

JUNE 15, 2007

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24/7 NEWS ONLINE (pl www.RadioandRecords.com

46

ALTERNATIVE /ACTIVE /ROCK

From the tried and true, to the new and unproven

Interactive Technology That Rocks

Mike Boyle MBoylstpRsdloandRscords.cotn

a s part of ILn IL's special technology issue, we checked in with three rock stations -an alternative, an active rock anti a rock station -to sec how they utilize their Web sites to create interactive experiences with listeners using available technologies, and in many cases, just sonic good old ingenuity.

Web Relaunch Saga Communications nick KA /.It ( Later lo 3.3) Moines recently went through a

relaunch of its Well site. For the new design. PI

Ity.w Patrick ..ivs the station looked at some nett and different .angles.

-We I,.atln't been streaming in the p.tst..md tvc %sere finally able to get that going. We've continued to do a lot of blowing with the jocks and it's gone over %well. especially for those that do it religiously." he says. "Some jocks do it on .t

daily basis and it show that people have made that .a duly destination.'

Patrick .dm, .tresses the importance of creating .t Web %its that is .a one -.top destination for late culture.

"We also have .t .ports page that not only hit. the local teams hit has I(SS feed. front IiSPN and the local tears as Well"

In addition. KAXI( used the núcv Web site to relaunch its a -trail club. Employing .t You tibe player torm.tt. the -Later I' A- (Iot.il News R Access) newsletter sent to the station's database

includes embedded video.. Patrick saw. th.0 tiley'rt also able to Wild out audio clips of songs.

'.We're using the Web and enh.utcing it with the technohigy that so many °four listeners are

using on .t daily basis. - I he Station ha. plan. to augment is online

menu %%id] the adtlitluii t)f regular INdcast.. .'We recently started .0 la'.ul nloruing si)o\ ..md

once we get them up and running evert hoping to °tier padle.tstinag. We % %.nett t° stake this eon tent as easy for our listeners to us as passible.

On- dúm.mtl is key and the haws to adapt to that .tad niake sure we're giving them that option..

Touch Points Finding as many listener "touch points" as possible for listeners is foremost on PD Jacent Jackson mind at Milwaukee Radio Alliance's alternative WLUM /Milwaukee with a cavern.

"On some levels, it's a good idea, but as

short -staffed a. many radio stations are. the inure things that you're opening up and need-

ing the monster with. well, eventually you'll end up taking your eye off the h.11l.' Jackson

%.nys. "There are probably a lot of radio stations that are guilty of doing too much and them not paying attention to the radio station. There are others doing too little. We're probably in between.-

For Jackson. however. text messaging is

lxeotmtitg .t priority. 'We haven't made the jump yet. I looked at

a testing provider earlier this year and couldn't quite pull the trigger on a deal.'

Aside from streanliug.WLUM is also wing its

Web site as an access point fin the interactive countdown it airs each weeknight. which imolvts .a Web -bated voting tool.

'Tin fairly comfortable with how our Web site is set up" Jackson says. "We did a relaunch of the site recently-mil while a lot of it is still static. se have webcasts of the morning .hoar that can be downloaded. We'll start taping bands and put them onYouTulx with the inten- tion of getting some things Bing in a viral nature. We're also doing online research of the

'. toto.-

WLUM has built an interactive destination for the station at MvSpace. complete with contesting. Jackson is also hoping to beef up the


'We're using the Web and enhancing it with the technology that so many of our listeners are using on a daily basis.'

-Ryan Patrick

Podia

See for yourself what these rock stations are up to: wrif.com

fm1021miiwaukee.com

Iazer1033.com

..Locals Only" section of the station's Web site

to help local hands use the station as .i portal.

On The Forefront As previously chronicled in these pages. (;nester Media active nick WRIF /I )ltroit has been on the

forefront of III) radio. It started streaming in

I997 and has developed a highly succescfitl -

intrusisr pinpoint e-mail blast system for alerting listeners to contests and ticket on -sale into.

More recently the station turned to text mes-

saging for contesting -tin -air and on the Web.

To increase cachet with its ger listeners.

WRIF posts photos from station -spout 'ti "extreme- club night promotions and streams

local music.

Like other stations. WRIF offers .t menu of podcasts. Among the offerings: the station's 25 -year -old public affairs show. local -music program "Motor City 1(ißí" and hits front Drew n.- Mike's morning sho'. %The station has

also been .able to nitttttite podcacts through sponsorships.

OM Doug Poxiell says. "It's re important to me that we retake an etlort to have our ìa11

letters in iPods and MP3 players than it is to battle them or pretend that they don't exist.-

One area that Pedell is looking to get more involved with is video streaming. The station has been using its airstatf to record video promos for station events and activities and offers a "Riff 'Lube` feature on its site. but Podell scants more.

"We're thinking about bringing hack the studio cvebcamt. The quality of the vide° .end

streams is so much better these days than when we were doing it early on. We used to h.st a

camera Housed on the I )I. but it wan't Very

compelling and we pulled it:' he says. "I'm thinking that the Well camera's time has tìn.Jh come and then could be a interesting inter- action to engage listeners. whether it's an .artist

interview or an interesting guest on brew n Mike's shoes." a R

Jackson

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CHART LEGEND Charts are ranted by plays (except for Country chart which is based on au13-

ence impressions, computed by cross- referencing exact times of airplay with Arbtrm listener data).

DSongs showing an increase in plays (audience for Country)

over the pxevlan week. regardless d chart movement. A song will also receive a bullet If is percentage loss n plays (audience for Country) does not exceed the percentage d men toned station downtme for the format. Exempting the Country chart, a

song that has been on the chart for more than 20 weeks will generally not

receive a buffet even if it registers an increase in plays. Country titles that decline in audience but increase in plays will also receive a bullet if the total audience erosion for the week does not exceed Au A song in its first week at No.1 will always receve a bulet even if it has lost plays (audrrcefor Country).

AUDIENCE TOTALS: Derived. in part using certain Arbtron Inc. copyrighted Persons 12. audience estimates under license.

AIRPOWER: Awarded to songs appearing in the top 20 on both the Axplay and

Audience charts for the first time with increases in both plays and audience.

BREAKERS: Awarded solely on the Country chart to songs that receive airplay on 60% of the panel for the first time.

MOST INCREASED PLAYS: Awarded to the five songs with the largest increases in plays (audience for Country). Title with the top increase will also be highlighted if on chart. If two or more songs have an equal increase. the song ranked higher on chart will be listed first.

MOST ADOED: A fisting of sags with the total rxrrber

24/7 NEWS ONUNE CO www.RadioandRecords.com

of raw adds either reported by each station or by automatic add thesldds Title with top most added totals will also be highlighted if on chart

NEW AND ACTIVE: Current songs below the chart threshold that are showing g an

increase in plays.

TIES ON CHART: A song with the best plays differential (audience for Country) over the previ-

ous week is ranked first if tied with another sag on the chart. If the sags are stil tied at this poet the title that is being played on the most stations at that format wit be ranted first.

RECURRENT RULE: Songs be the top 20 (top 15 for Urban AC, Hot C. Christian AC,

Christian CI-R. rum Christian Bock, Gospel Rock, Triple A and Smooth Jazz) became recta-rents and are removed from the chart after 20 weeks In addition, songs that have been co the dot for more than 52 weeks and rar* below No. 10 become recurrents and are removed horn the chart. Descending Country titles move to recurrent after 20 weeks if they rank

below No. On ether audience or plays. Descending AC titles mote to recurrent after 52 weeks if they rank below No. 5, after 26 weeks if they rail below No. 10, or after 20 weeks if they rank below Na 5. Songs on Latin

charts move to recurrent after 20 weeks if they rari below No. 20 m

both audience and plays.

mNielsen B05 certification for

airplay of 100,000 plays on all monitored stations. including satellite and national networks. across the United States and Canada. Numeral following symbol indicates multiple level of 100,000 plays.

flicks title earned FkPredictor status in research data prowled

by Pronrloscµad Sons are tested orine by Ronos4aad using nsàpk isters and a nationwide sample of care(* profiled music consumers.

JUNE 15, 2007

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49

WOIE/AWsa ON' OM: Nick Anthony PO: TA. OT;rady APO/1O Tm Daugherty

KIRAMAr_anpsa. NM* OM: RAI May Po- Phil AWio ey MD: Rob Broths

WaO/AEEESIMR, PA' PP. Tai Tharw MD Keith Moyer

KWHL/AlKiarqe, AK P(k Jen Sherlrn

APOrMO. Brad Stemett

W1OS/Aegest& ME DLAPD: Steve Smith APO Cho Rush

KIOC S wwl. TX* 014/PO: Joey Armstrong

WPIOISetIRg Geesa KY FF44 A4. -Ae- Parotai

APDnID: Monty Faster

MKLOKñaMi OH' PD: Keith Hamilton

WALE/Cape Cd, MA PD: Suzanne Tarme AMMO: Janes GAAa¢e.

WKIf/Ouriestsa. WV' 01.1/PD Jay Nunky APD: Brian Thompson MQ Dawn Ca

WaJOEdw.L SI' CIAIPD: Stott Reithart MD: Dave Fritz

WMñRLwIrIL SP Bo Matthews

WNNUGNe R+e s. GA' Oak anon Waters PD: Chris Chaos

KAMI /OSE Mors. IA' Oak Jim k)aeler PQ Ryan Patrick MD Andy Hal

wpOAMgMrstreen, m OM: Rck Reade , ... : Mie Holde

ROCK REPORTERS WRK/I60044. WV PD: RAewes Wrier MD: Risk Kim

YE L AEj/ owing, IL PD Sheri Vegas

WGMMwts s . NIP APO: Becky Pdotsky

WXFXI1111e1Ew1sy. W PO: Rick Hendrick

WONA/Mornse Wa,IIJ PO: Tony Pape APD/AID: Conn Kay

WNORMerleEt, VM P0: Haney APD/b4 Tim Parker

WXMMlNerIL. VM 014/PD: John Shanty APDIAID: Zak Tyler

110.11/Pales Spi_ CA

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KLiOIPaNIseL 0914 PO: Aïe Tierney APDIMD: Dan Boeyk

WNJY/P/. -4d RP PD Scott L aldan MD: We &argilorte

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APIYH Daryl Nast'

WXRX/REEäad. E. PD: Jai Stone MD: Jon kW:

19101/Salt Laie CRY, UT' P4 Kelly Hahne. APDAM: Darby Mimi

K207/Sw Laa1s Obispo, CA cMk Pepper Da k* PG/1411 Dusty Rhoads

K1WISVewPSt. LM PO: Ragen K.q MD: Flynt Star

KSIE/SL Weis. MO' OM: Rick Bakr MP. Katy Kiwi. MR Guy fawn.

N11 OM MetFeN PUAk.n APdLQ Don Kelley

OK OMIPD: Don Gnh

INWZM M __. WI PD Jeff C«/

KBZLYREMEa FaEs, TX 14tuRyan

Laa&itaed Reput ers

JUNE 15, 2007 24/7 NEWS ONLINE ßa1 www.RadioandRecords.com

50

ROCK

ALTERNATIVE & ACTIVE REPORTERS ALTERNATIVE

WENC/AMy, NY OM/PR Wildher MD Araber M,I..

WINUAMe. NY' Okk Joan Cower

WNWMlrrtor GA OM Roh Roberts Pa Leak Fr.n APIA Sen Crap

WJSE/AIIMLe ci,.lu CA NPD: POLY Croon AMMO: Show Castebrno

WAEGIAtrE.wti GA Olt Re Thmrs Pa JA. Kurs

KgLIAoaöI TX OM Chase- PIA Lyre Bayon Ma lobe Ryan

KNXX/Ballon Iras, LA CAUPD Dave °wow APD Plia Koh MP Dorm Geuther

KOXK/Bsb,BM Ott Dot McColy P0. LW Diablo MD Jeem Sneh

WBOIIBare ere MA FG Doe Wellington 1.Q Dan Morn

WiNXfIlolu r IIA' PR Korth Din

. Pao Desco

WñT2/Kr/sprk VP OM/PD Matt (gesso APIMO Keen May

WAVFIOrlura. SC' PR Lance Hi OAR Wendy Rolm

WLgßrleelaw WV' PI AR Brace Clark

WBOIOmelMia,MC' CI1k Bruce Logan PD*0 Jack Dahl

WIINLIOtae, l' PD Spie MR Ncok Galilee

119INOIOedrweLL OEM CIA Patt Mashal Pa Tamp Bodeen APR Jule Evan

WKKNOnid. OEM Pa Denen Naha

W IINGiaeilra, SC PD Dase Strewn Ma Met Lee

WWCOKa m i s, aM OM. Rally McI/ Pa akt, Andyaaset Deis

KNi/Oi m Tr Pa Dare Doherty APO: Chis Ryan MR Josh 14 il*

WXEGIOry_eq s. oit Tory reined PR Stew Komi. APCVMP Borner

KTaloeoael CO PR Neff Mk De Tare( Clo.r

CMXIDetrel, E!' Pa Vince Lannon. MR JI/ Masan

IDOWFipNSelh. M PD: Dee Jackson

WYSICIiwbferi} VA

0111/p0: Pad Johnson

KFTBIIFnarr. CM PR lase spares API1.0: Ryan Old held

WJBXRt. Mere, FL Po- John Pori APP Anthony 'Roach' Proffitt MD kff /no

WGROTiet/ I O PIC. Jerry Tarants

MDCNRIfi«wille. NC OM Dime Send ARAM): Greg Brady

KUCDlllwiiti N PD. Adam Car MD (hen Sampans

KT&&M. TX' PP Vhce Rh bads MD fon lantern

WAÚ/itiw*ti. PP POND l rmy Nana

W7211UeieemeOw. TIM MN) Brute Out

KM2/1Cwts My, MO. OM: Bob Edwards PP Greg Berger APOA AD: Jena lases

KN.ZADamNe TIM Oki Terry (fr i n PR Shane Ca AWVLQ Vine Hate

kFTE/LarEwte. LA- PA Sem Floren

MR Jede Vice

ER NV' Pa (hen Rplry IAD: Homer Pons

KROOIIas Aale. CM PDT. Keen Weatherly APP Gere Sanddon MID L na Wahn

WLASIIiadnie, KW Ole Ill Kurs APCVIKJ Jor Stmt

WMFSAlleaaphia. ne Pik Rob Cresvrun

MD Sydney Nabors

WUMIIWrieti WM PD Lunt Adman

0Th Cal

WMGRIawad41U' DD Tire Can MD Met Murare

WI NNIerde Nodk SC CWPa Mark ItKnew IO Mas. Brodie

WIKBLMrrBs, VA' p.1/PD 1I/ Ma bark

I04112/01diumrOy,OK 0M: Tan Laws PD Jeff Blakrrn MRCryalCYawis

WANOrrei. R PD Rick (weevil 1.O: Brin orieensn

WOCL/Orr.Ae, R F4 Bobby South

KIKIJIPdar Sprrg, CA @VPa Thomas WWI APO/MD: Dingle Arnold

KEOUPleede. AZ' PD Brut r St. James

APCYTAD im Woo

WXOUPKIienk PA* CNAIPD Jon Moscheta MO: Wee Ferguson

WCYY/Perde LIE - PD Heb by MD Brun James

KIIIIKA NAKOIM PD Mark Roessler APO: Jaime Cooley

PD Chen Noeb APP. Tom (Men IO Noah Cherie

KR2pllrar, INV' CIA Mark Keels PR Melee Flores

MD Clos Payne

WOVL/Ntrre.L VM PD: De Keastrom Ma Jessica Lae

MIK1L/IëieeL VA* (11A: Bill Cabo PIMP. Cary KnAm.ski

KOLX/Rhoraldt,CA' PP Jon Motu APPrkQ Bobby Soo

WDE/Irdrist, NY' oMIPlYStan Man

KWOOIStorrtnlR CM OAPD Curtis Johnson Maw Jodan

MUSA Labe Clay, U1 CM Alen Hoge PD Todd Neer APP Coley C0Bren MR Mee FAkn

KOZT/Sme Olga CM PR Gwen Mihak APP Mit hassten MD Moe Nahas

XETRAISraOrp.CM PD PN Manning 1.0: Capot

KRSISaa Fraeleoe. CM PP. Dave Nomme API1.[D Aron Arisen

Klii/Se.ta Barbra. CA* PP. Eddie Gutierrez IO D. Knack

Moak Curb A YrsaetbelS eel le Pa Junto Prager MD Gay Strias

Slew AIL Nedenneeellie Olt Gay Schoenwn o Pa Reh MrLaug in /pa Khaed Ehebi MD lach Brooks

XM ElkeYSstePle- PD Steer Kingston 1.Q Eri Rape

WFXEIISamemak GA- OM Susan Cowes P D Dustin Malt ews MD Lede km

10100/Seetle, WM Pa Lath APR Am K.IN IQ MM.. Harne

IKMIAISprimdbM MO' Pa Krisen Bergman

MD shadow Munn

KRR/SL. lads. MO' PO: Tawny Martern APR Kyle Gu roue MR Scott Rmuto

WIDILISemame. NY' PO. Scott Mehre APR Ten Noble 1.O Ty

WSUYTe.pe. R' PD Shark

WKWK/ferde.OEM Pa Dan McClintock APO/IO Caoapn Stone

KFELA/Arnart. Al' Pa Met Spry IQ (Deg Rampage

KMYZ/Taie.OK' PR Ken Wall MD: Amber Fehr

24/7 NEWS ONLINE @ 'ww.RadioandRecords.com

WWOC/Wir+Mrw Gc' Pa Chis Cna<

WM/WM Pi Ns& FP PR Joan Mewl MD Ross Malme,

WSF1YWBeáaMee1.IIC OM Jerry lee PO/O: Mle Keened"

ACTIVE

KEY.MAbioaq TX OM Randy Jones PIAMi hai Pan

KTEÜIArreprrurt, IKM CXA/PP. IN May IO Aron'B.ck Barlett

WWWX/Amlee .WM PIkc Cary Dark

WOM /Azapeta. GA' CIM Harley Drew PEI: Chuck Warns

KRANIIi r+K.LE CA OM: Stew King PD/Ala Derry Speis APR Jared Man

WIYYMetkere. MO' PR Clase HA

APWAD Rob Heenan

WCPKIN si, MO' OM gamy Vest AFINAD Alarmed

WIEKIYti NY OM/PM Am Free APDAO Tm Bend

WWFAIle o1. MA' PD Ren Wlei MP. Mistress Carrie

WEDG /SuR e.NY' PD1s0 Eri In

WYNic laeeon.SC' 01.VPO Mie Arm MP. Amp Muno

WRXRIO hasse ega, TN' Mk Km Van Dye Pa Barer

WIL/Otap. L' 01.1/10: Joan Pony APD Tom Kerl

Ma Sehe Salmons

KKal101o. CA 011. Chad Perry PRNdRadi

KKöCimds Spring, cos Pa Ross Fad Ma Jak MuMI

WBZ1oCebrir OH' PD: Rd Fish API6Q Rom Hunter

KNOCICapo Weal TX' OM/PO %AI Newel APIMD Monte Montana

KBPYDoarar, co- Pa Wdk B.

APCVMR Aaron "Double A' Mooted

WRIF/Desek MI 11A/10 Doug PodeI APIMD Mad Peewee

KKN/Dir41N WAD: Mark Fleischer

KLAO/E1 goa, TX' C61/P11 Career Nelson APORICkOw Gana

WGIRSma ib.N CIM/PD Mie Satin APIIO: Ski lick

WWBIYF1eLIK OM J. Meid Pa Din Beddow APDIIO Tory LAO

IWDllioaoae CA' CNA/P0: Paul Olson 1.0 Slippy

WBYR/R. Warm. Pr p1.t Boy Eles APILO Stile

MIIILFIC+r.eE.. Flo OM/Pa Harry Comet MD Ky4Onkn

WKLgIC.sed wag. MP OM Barat Alberts PDMa Michael Cae,

W20R/Geen B. WP PR Joe Cigaw APR Cutter Ma Borna Vekc

VDCORIrieeerNe. MC' OM Roll Pepee POND: Oase Tripp

WTPOGserwee, SC' CM /PD Mark Herdic 1.0 Twisted Todd

WINAMIekbrF 1M' O1.UPD Kan Cason AP011.0 Nom

wmcM.e.d, rn Pa Mchal Rcotai APDAAa Mee Karolyi

WAMX/M ikspla I WV PIMP. Erik Raies APP. Robin Weds

WRTTMeoaoaile. AL' 01YPO: Lie Rryndds

WRXWMadroa. MS' PD Joarez Maze APOE1. :Brad Seere

MtDALliar.a My, TN' PIIO Scott Otis

IKKIC/Koaeoa Qy, MD' 01A/PD Bob Edwards MD Poa MarsM1

KOiilas Paps. NV- PD Jon Gilbt AO. Cilia

KIILILween.OK PD Din 'Crew' Bronn APa J.C.'I41sd Keeóm

WX2Ll..mook KY- OIk Robert Lindsey APR Trieb

=Mob Kedr. AR' (1M Sorry Voce" POND Jell Peterson

WTFXAadwBì, KY' PR Charlie Steele 1.0 Frank Webb

KF1OIMibeá, TX C1WPa Wes Nesvnam

W IXPINNse , WP PD Rade Hark APDAC Mahe Patton

EffAOIIkABrt TX- pA/PR Mie Os.nrt

KIE/11rai CA P0/1 AD Mika Martina APO: Jason LaCtr¢e

MORAKsrI R OM Deed Israel PR Kern Vagas 1.0: Dee Hamm

KXXK MMempoKS MN' OM Dee Honkie Pa Wade Lider APIMD Pilo

WRAT/Meroaark NP 01.A/PD Carl Cran APOAQ Robin Lae

WC IJ.IManisokerrl WV CXüPD: Jeff Miller

WOUVIIImirille. DM OM DSO Waficld FCVIO Rtes Schenk

KATT/Okliserr Ohr. OK' OI1/PR Chris Biker MD lake Derck

WYYX/F\earoa Otis, R PR Chris elan AP47.0 Strié

WTKXArardk R' PR Joel Sampson APIAO Marti The Shark

1NXO/Puerr, L Cl,1/Pa Min Belson

WIK/LIPMBeddKbr. PAP PR BA Weston APR Chuck Daoiro MD Sean -The Rabb' Tysenr

KUPDARImia. AZ* PO/ c: Larry Mcfeek

KOOT /Ihma NV' CIM: Jut McClain POE C Jar Eheode

IIRMYSecaeomio, CM CMUPD: Jut Foe

WIOZ/Sgrew, Pa Moser APDAQ Matt Bengtson

W2NYSiiry, MD Okt Si r Tenors PD Sen McHugh MD Chic Seek

K/ITBISsI Li at,. tCT' PD Myron Motiee APIAQ Rope Oren

KNS/Sme Aeroale, TX- PI ACt LA Lloyd

KK12/ir Oie, CM pAt lin Richards PO/1.0 Shama Moan -Brown

KIKpISoa Li fie, CA OkPPCt Andy Winked APDAA D Stephne Bei

KXFXISa/e Rees. CA' FOND: Scott Less

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Skim Oei s/Smilwo PR Jose Menge MD: To Wiieon

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KISW/Seartlu, WM CM/PD. Dare Richards ADD Ryan Castle

WI PP. Ren Smartt LOUR Nelson

WKN /Saaah Brad, N OWPD Ron Stryker

KNTOlSpskw, WM PI1.0 Barry Bennet WOE Kos Sobers

10201Spekam. WA' OM Cary Rolle Pa hai Jam

WLVUS/rt.Bleli IIA PINO: Courtney Orno

KIPO/SperpBelL MO' Chis Canon

PD Sinon ferles

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WBSXAIIBk . Barye. PM PILO Janes McKay

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WWIZAkoaBMwn, QM Pa Wks Styles

Monaored Repo-tars

JUNE 15, 2007

TRIPLE A

Triple A's ability to adapt is one of its strengths

Keeping The Window Open For Tomorrow's Core Listeners John Schoenberger AchoonbergereRadioandReawds.com

for the past few years, the triple A community has been ulk- ing a lot about the need to attract yonulgcr adults to the for -

nut. In fait, the ideal target listeners igt may be le g just a tad younger tor many stations today than it did just a couple of )ran ago.

But triple A always has been and always will he j format tilt adults who appreciate the music of the past while remaining hungry to discover new

artists and fresh sounds. Obviously. the music that triple A stations play is tax

best %sal to gnxon the next gnxrrtitxl ofadults Mx) %sill

become the elite supporters of the tuniut. Forttuutcly during the past fiery wan thin has been a great skttioi of younger artists who mix sail with the Iibun.

A g recent successes at triple A have been such

newer "mainstream" acts as Coldplay. Keane. Jack Johnson. the Fray and KT Tumuli. Lau year the tin - nut also began to set success with acts that have a

hipper sound. including I )Cath (:ab for Curie. Feist.

Modest st Muuse and the Raconteurs. This year the allot` IU% been raised even hiltlxr, with such its as Amy Wintlouse.Anadc Fire. Bright Eves. Kaiser Chien, the Killers. Plain White Ts. the Shins and Spoon.

SUR Creative co-president John Bradley tick keeping an open mind is the key

tinting that succtsslill triple A mgr.. n have always had taut d -set. Many cure

acts at the fi,nnat today were new and different Me, I11 or 15 years ago. Triple A has

always supported new talent. and it just so happens that the newer artists of today help

keel the cure happy while allowing the format to skew j hit younger on the 25 -54

scale. "It is a misassumption to think that triple A is all of a sudden open to new kinds of music when. in fact. it always has ben." Bradley sayc."Right to c there just happens to be a kind of'perfect storm' scenario. At the saine time that many pno-

gr.unnlen decided to find the right new acts to support. there has also been J wealth of great new adult alternative music to choose from.

"Further. there has been a Ios number of heritage or core .artists with new sic out. making it even easier to get behind minx of thew exciting new acts.'

Broad Appeal wXI'N /Philadelphia.nsntallt (.M of pn/granlnling Bruce Warren thinks the nl.unstr alning of many of these "Indic" hands is coming simply because they are

creating great music that has broad appeal without wiling successtill to begin with.

"These are all bands that came up in the digital age.

can't be underscored enough. They have learned hoc to COCCI!) new ways in . Iddii ion to touring. and if we want

JUNE 15, 2007

out stn %chat made them

too.' he says, "and that reach a significant :mill- to reach that same audi-

RYAN ADAMS

ARTIST

. TRIPLE A INDICATOR

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-John Bradley

'If we are doing our Jobs properly, our stations will never be stuck in time.'

-Lauren MacLeash

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ence. we have to play the right selection of these artists and then lied stays to let the younger adult audience k we're playing then:'

KTCZ /Minlxapolis I'D and Clear Channel triple A brand manager Laurel MacLeash realizes that as each year pUV". She has

to adjust the IlItn MO the :male oÌ the station to tit COW listen-

ers' tastes.Tbe median target aloe many not cIl nge much. but is time passes. new listener: with different Inlnli.11 tastes till that position.

"Tile 30- to 411- year -old of III years ago ekes not haw the same -al Or lifestyle makeup as a 311- to 40- year -ukl today." she says. "These newer artists tit right in with everything we are trying to do at triple A right now. yet they are C patitile with the core arts wt already play.

"(:ranted. many of these artists will get airplay at other fior-

nlaa, tilt I do believe that it is our format that will get the most out of embracing them and their music."

Audience Of Tomorrow WBOS /lkston PI ) I >avid (.insblrg, %vim. at 311. is in the younger adult drool, says the process is not only about attracting a younger audience fit t rosy but building a new audience Coalition for the fo today.

"In addition to buying insurance 1ìt the intuit.," (ütlsbtrg says.

"we haste the potential to gnss the dserall audience for the ti)rnut rildlt now. Fortuiunly; )luny of the listener at the tipper elk] of the 25-54 CuÌI are still musically curious. while ponying some of these hipper artists gets a brand -new listener to try Ion the limlut."

Embracing new artists and exploring rxsrl sound, an nothing new to triple A. aliti. .1s it CO1111111110. In .dlhust to the midst .110 the tasty of the modern ern adult music fin. M.IrI cash reminds s us that one of the tbnluts hallmarks lusAssays been in .mhilin to adapt riser tux.

"We always have Iecn .111d can C011t1lltle to be .stn adult- oriented format that cares about artists and is deeply involved in

the - y. with lists nits who trust us c gli to go along for the ride." she Eqs. "If we ate d g our jobs properly. our stations will never be stuck in ti llllllll RNR

24/7 NEWS ONLINE (QÒ www.RadloandRecords.com

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TRIPLE A

TRIPLE A REPORTERS WAPS/Akree .ON Olt Andrew lams PdIID: Bi Gober

kISA /Awdasrp, AK WPM Laren Dixon MD: Deny Reston

KSPWAgR Co PO Sm Stho1

KGSR/Aesth TX' OM: Chase PO: Chis Edge APO Jody DeBeg MO Susan Castle

KUt7Aretls, TX PO Haar Menderiul MO Jeff McCord

WRM/BeMirse, MD' 01/PD: Bob Waugh APD/lQ Ale, Consigns

WTkOlBaltirsIL MD P0e11O Mire 'IMub ' Wsïibas

KLRR/Made OR OM/PO Doug Donde APR David Mier

KRVINIW e. a OM/PD Dan McCa ly

MD: Tin Jalnstone

WBOSIB.M.q MM PO Dared Ginsburg MD: Dar Marshall

WXRV/óelele, MM OIUPO Ron Bowen APdMO: Catie Wilber

KAIN SANne rrsm MT OM/PO Michele Wolfe

051./àuc . i e,Co

A : Ti Sandes

WIICSIBrrBellerl VT' PO Zeb Norris A. lane Canfield

WMVY/CNe Cad MA PDr1aQPiFinn

14C1X0ßer4Me k, SC OM MD: Mire Alen MO Joel Frank

WORIOrerMlewRtk VA 0M: Rik Daniels PD: &ad Sarge APO Tad Abbey MD: Jeff Sweatman

WI RIIbeeensvRe. VA OM: Tim Davis

PO Michael Friend MO Jar Tupelo

W000/01Mtssep. TN OM/PD: Danny Howard lQ Brad Steine

W10tc/Odcap L' OMII@. Jahn Fareda PD: Norm Wirer

YYCIF/Caleira. OH OM: Tammy Alen PO Dan kArshalko

MD: Maggie Brennan

WMWV/Csssy, NN PDTQ Mark Johnson APD: Roy Prescott

KBtOlDwew CO' PD: Scott Arbough MO Mark Abuuahab

KCLIV/Dwwr, co' PO Doug Clifton MD: Ber! McPhail

KPTL/Ds MeRar. IA PO Dteya McCkrkin

Caüomelt, MN PO Malt Franklin

KMlIYEseka,, CA ou Cliff &dineite PDIL O Mie Ovaries APO Lary Trask

WFN/Faeyrrt, TN OM: Brun Tatum PO/MO Todd Ethridge

KOZT/R. Brew CA Po- Tom Yates APO/MD: Kate Hayes

WEHM/Mo Olere. NY PD: buen Stese

KSUTAprle. co PO Steve Rannorth MD: Staso Laie

VITTS4bullanapslo, BM PO Brad Holtz APD/MD: Laura Duran

KICtWJ.do.r. WY PO/MD: Mark "F.ish' Fishnan

KTBG/Ilsoms ay, MO PO Jon Hat IQ Byron Johnson

WEBK/Ka pass. VT PO Dee "Uncle Dave Tibbs APOIMD: James Emmons

KONOAaswrwtk WA PO Mott Salmon MO Carl Wang

KSOKMeeRe. LA OM Rick Bendel PD/MO Sadr Blackwell

WFPK/LaedeuRe, KY OM: Brin Can PO Stacy On APO Laura Shine

WMMIN1441ees. WI' OW David Moore PO Fat GaANN! MO Gabby Parson

KTCZAHNNespolls, PO Lauren MxLeash MO Moen

WZEW/MiEe, AL' OM: Tim Camp PO: Gere Murrell AQL Lee Am Kona, -( airy

WB.JBIk, NJ OM: Tan Brennan PO Rich Robison

APO: Leo Zama' MO: Jeff Raspe

KPLANN lorgr, CA OM: Fars Cepista APD: Aiken MacNeay

WRLT/NrbSe, TIM OM/PO David Hal AMID Rev. Keith Caes

WRNA w Yank, NY OM: Ralph Jennings PO: Chuck Singleton APO Tara Anderson MD: Ria Hostos

WRSI/Nerthsuples, MA PO: Sean O'Mraly Mo- Johnny Memphis

KOBBMek HINA, MO ON/PD: Greg Camp APO: Clem Berry

WXPNIPMYrWR PM OM/IIO Dan Reed

Po- Brute Waren

PA PO Kyle Smith MO: Mike Sute

VIO.Z/Pàrdsrd, ME' PO Herb Ivy

MO Brian Janes

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WDST/P-r jdrgde, NY OAk Greg Lamm PO Jemmy y Buff AIO Dave Daud

KSQY/Rarid Oryx. SD OMPO: Chad Carlson

KTMX/R.ees. NV' PO Mark Keefe

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Kfla/S.k Laie Oty, SIT' PO Mae Pee

WRVS.. Dings. CA' CMA/PO Bob Bach APO Sean Smith

KFOG/Sse Fesrio, CA' PO David Besen 1411 Kelly Rarsford

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KBAC/Sarb Fa NM PD/M2 ka Gordon

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Odes SportawalSMAM PO Gay Schoeraetter MD: Sean Masai

XM CalelSrele PO Bd Evan MO BrunChanbenlan

KMTT/SeMt4, WM PO Kean Wekh AMMO: Haley Jones

WK22/Skeear . CT OM/APO: Pets Nugent Pick WA Stanley MIL Wil Bathes

WNCW,S aiWe. NC OM/PD: Dave Kestn MD: Martin Anderson

KXLY/Srisre, WM PP. Ken Richards

AID: Maie McCollister

WRNXISPringlla L MA' APO Kevin Johnson

KCLC/St. Lusk. MO PO Rich Reighard

MO WA Bake

KFidIYSl.er+er SOW. co Olt Aia Arrow PD/IQ John Minden

KTAOFTrin. NM 014: Dave NoI POMI Brad Horkneyn

KW IT /Trost AZ' OM: Tm Richards PO Blin Rogers

WVOO VIancheee NC Po- Matt Cooper MD: Jeff White

WXPK/WMle Rolm NY PO. Chin Herrmann APO/AO. Rob Gipshuts

WTVWWI.rr.kra VA P0/149: Aany Min

WuWWleNEglon, NC PO Bea, Gen MO Michelle Dane)

Mv.taed tayr.t«,

53

INDUSTRY INFO AT YOUR FINGERTIPS

arch Trirgr WWW.RAOIOANORBCOROB.COM/RROIRICTORY

JUNE 15, 2007 24/7 NEWS ONLINE (Cl www.RadioandRecords.com

LATIN

Programmers on why radio is vital to music promotion

Taking The Pulse On Radio

Jackie Madrigal JFtAadripalpRodfwndRKOrds.oslll

m the era of MySpaae,Youliuha and personalized ringtones. is radio still the ultimate vehicle for launching and pnFnwt- ing music? Each Latin format has its own issues to contend

54 with. sr playlists are tight. and the pop format has fewer stations than it did a fèw years ago.

Meanwhile. the her of topical and Latin rhythm signals is small c pared with other fürmats. And at the largest format. regional Mexican. the sheer vol of sic being released at

any given time means stay have a huge sdec from which to choose.

For nick and alternative artists. station specialty shoves

are the only airplay vehicle. So what's a label to do? Many have turned to alter-

native methods of pre , including the Internet and other tecl logics. to get their music to the masses. Is

radii then. c lerd as vital as it used to be?

It is a fact that La love radio and tune in much re often and for longer periods of time than gener-

al-market listeners.That is one of the reasons why radio remains such an important medium. according to the radio executives and po- gra rs with whom RXR spoke.

Spanish Broadcasting System's pop WPAT (A ) /New York l'I) limy Luna says that, so Ear, no other medium or system has pnwcd to have the massive impact of terrestrial radio. which he calls "magic and captivating.'

"Radio is the No. I place where people find out what i new in music and with the artists, "SBSVP ofpogra g Pio Ferro says.And while no one denies that new technologies have a role. Fero says radio's potential for "spontaneity" stakes it unique. A radio station should be predictable. he says. but it% the unpredictable that keeps it special.

Luna also points to radio's portability, its local and regional elements and the influence it has on society. especially on La listeners -influence that Internet services don't yet share. Plus. he adds. "Radio is free."

Uni -Radio regional Mexican XHTY (La Invasora) and pop XHFG (Pulsar) /San Diego PI) Elvis Valle points out that radio can he listened to while driving, and a receiver is much less expensive than a computer. And. because many Latinos work in construction or in farm fields, Valle says. "They use the radio as a forni of distraction to get their work done and entertain themselves.'

L.

He says of radios p al power. "It's a proven fact that if an artist gets played on the radio, he or she has much success selling out live events - particularly dances. which are a very important part of reg' I Mexican acts - and has higher record sales."

When radio supports a song. MIS Latin rhythm WOI)A (Reggae

24/7 NEWS ONLINE fpù www.RadioandRecords.com

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'A song on the Internet is a curiosity, but a song on the radio is a hit.'

Rugie Gallart

94) /Puerto kico l'I) !Logic: Callan says. it sends a message to the public that this is the best there is at the moment, and that

it is what they should be liste g to. "A song on the Internet is a curiosity; he says. "but a song on the radio is a hit."

Those who don't consider radio an important promotional vehicle are kidding themselves. Even suggesting it. Luna says.

is "wrong and rash."

"Every p vehicle is incredibly necessary." he

adds."We are in a business where we have to add. not sub- tract. Technology is important. but so far I haven't seen any

cars flying" Labels that don't see radio as their main tool probably have

artists who are not for radioNalle says. In Puerto Rico, Callan says. "labels depend on radio." and not acknowledging its

importance in pro moting music would he a "contradiction:' The best way to measure how significant radio is to the

Latin market is to take a look at listeners' feedback. Gallart says

the CI)- buying consumers purchase "(:I)s they heard of on

the radio." The Internet is a great tool. Fero says. but "radio is where

the magic happens.' RJR

JUPE 15, 2007

TITLE ARTIST

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Radio Show Only 77rolla can deliver the most compelling blend of musk,

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KPSIJBakESfkld, CA MD: Ragenel Villarreal PD Isidro Roman

KLVE/Los Amass, CA KTCY /Dallas, TX Pa Jose Santos

Po- Javier Casanova

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KSSE/Los Angeles, CA WAMR/Mlaml, FL WFIO/Pu.,to Rico KBMG/Salt Lake City, UT OM: Elias Autran Pa Pedro Javier Gonzalez PD: Lucy -Ann Ramos OM: Carlos Martin Valdez

PD: Nestor Rocha P0: Ana Perez

APO: Andrea Becerra WRMA/Mianli, FL WIAC/Puerto Rico PD Rogelio Alfonso PO: Valerie Mejia KRIOlSan Antonio, TX

KWIZ/Los Angeles, CA OM: Robin Flores

PD: Eddie Leon KM/Monterey, CA WIOA/PuertO Rico PO/MD: Manny Herrera

Po- VICente Romero PD: Fernando De Hostos KNVO/MEMen, TX XIN;G/5a I Diego. CA PD: Robert Montano WPATMIw York, NY WKAQ/PIErto Rico PD: Elvis Valle

MD: Mando San Roman PD: Tony Luna PO: Carlos Gonzalez

APD: Natalia Cuevas XLTNISan Diego, CA XAVO/McMan, TX KVVA/PhoEMx,AZ PO: Libia Sauza

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WSKQ/New York. NY

PO: Jorge Mier

WNUE/Orialdo, FL

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Pa Raymond Torres

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TROPICAL & LATIN RHYTHM MONITORED REPORTERS WEMG/Philadeiphia, PA

PO: DJ Frankie

WKKB/Providence, RI

Pa Juan D. Gonzalez

APO: Darvin Garcia

WPMZ/Providence, RI

PD. Zoilo Garcia

MD: Dilson Mendez, Jr.

WPRM/Puerto Rico PO: Jorge Pabon

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WsPR/Sp_knglieid, MA

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WM/Washington, DC

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OM/PU Cesar Canales

APO Lucy Herrera

MD: Armando Reyes

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OM: Andy Lockridge

PD Chayan Ortuno APO: Alejandro Covarrubias

KLLE/Fiesno, CA

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PO: Frank Walsh

MD: Raymond Hernandez

WCAA/New Yak, NY

PD: Alit Quintero

MD: DJ Kazzanova

KVIB/Phoanll(, AZ

OM/PD: Josh Villa

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WOOA/Puerto Rico

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61

la91?

62

PUBLISHER'S e

Cú<er Akfetr Prof*: John Dimick

Title: Lincoln Financial

Media radio division VP

of programming and

operations

Favorite radio foutue "Pop, but I love all

formats:'

Favorite TV show: "Family Guy"

Favorite sow "Country,

it's Garth Brooks' 'The

River.' I absolutely love

Chris Brown. I think this

new Maroon 5 single is

great. I like disposable

pop- shallow music.'

Favorite movie: "It's a

toss up between 'Top

Gun' and 'Full Metal

Jacket.' "

Favorite book: "I just

finished reading a book

called 'A Long Way

Gone' by Ishmael Beah.

It caused me to think

about the things going

on in the world. A book

I refer back to a lot is

'Working With

Emotional Intelligence'

by Daniel Coleman:"

Favorite restaurant: The Marine Room, San

Diego

Beverage of choice:

Grey Goose and

cranberry

Hobbies: "Flying. I'm a

private pilot, and it's

usually augmented by

camping and fishing. I

love to fish:"

E -mall address: [email protected]

In his first group Pb role,

versatile programmer focuses on keeping radio fun

John Dimick By Erica Farber

ountry, oldie, rock, top 41), hot AC, smooth jazz, alternative, rhythmic, It &l3 -John I)imirk has pr 'rti mud them all, most recently as PI) of rhythmic WQHT (Hot 97) /New York. In February, I )intick was namedV P of programming fining and operations for Lincoln Financial Media's radio division, marking a return to the company where he earlier served as San Diego 0M.

Getting into the business.. My father refereed a

fixuhall gJnme, and the head nefs job was to drop off scores JI the Itx'al radio station. We pulled in, and I saw lins Nue talking into the microphone at the .une rink 1 WAS listening to him on the

radio. I %.I% the two turutahles g in front of him and thought it suas the coolest thing I'd

ever Well.

Then my hand teachers lather got a license for a 25111I41- sweet AM elaytine station in my. home- town, Helper. Utah. I volunteered to tille public affairs .tories and do weekend news.

I went on to Utah Stile, and working in radio

helped put time through college. I did overnights at (Z92-FM. KIII.Q in Logan. Utah.

Joining Lincoln Financial Medi.r Al Moinetatl old record guy. introduced me to 'Lincoln Financial

Media radio president' I hill Benson years ago.

%sent to Salt lake 'City' in .911 and '9I and then

Seattle. When I loti Seattle to go to Columbus. Ohio, I )on and I stayed in touch.

The Nationwide de happened. and I)on called and asked if I could do country. Then nxo%ed to New York. I loved Enunis. IEtnnlis radio dnisio no VP of programming' Jimmy Steal

is brilliant and too damn good. and I was feeling

it was time for time to learn more about the busi-

ness part of radio.

Don hadn't hired anybody to till his posit'

%when he became president. and %we got together oser dinner and I was like," Lets talk:' I Lid some

great conversations with Il.nuuis radio division president' Rick CmllnmMg. and Jimmy, and

li showed an iit r'dible amount of class,

%wit) (lick saying." live always f I that wh.lt- eser's best for tir employee is always best for the

co puny.' So they let nie out of nay agreement

earl' so I could itmle .red %work for I )on.


Programming philosophy: Just give the audience

what they want and stay focused. I think some-

times we overthink things. Rysxt'n listening to the

radio station and you're haying hill, chances are

pretty good that so are the listeners.

My philosophy is to hire gcxxl progr:unnx'rs,stn out Of their way and try not to screw them up.

Biggest challenge We are decentralized. and every

market is unique. One of the things that nukes

this a great c pans' is that there are very few

nlandates.Whilk it might he easier for time to uy,

"Everybody has to do this;' we just don't do it

that way.

State of radio: I think we're great. l'tll so tired of reading about how something is going to take us

out. If our stations do the job their local markets

expert. and we keep the people entertained and

informed, it's great.

Something about Lincoln Financial that might

surprise our readers: We're a well -non. quirt company. We value our employees. We're owned by

an insurance company. but I don't think we act

like insurance people.

Career highlight Every single st.ujun lier pro- gra 'd. Almost every place I've programmed.

I'm proud dut %hen I Iett, they verre ANC w pnl- nitote internally.

I always believe in hiring people better than

you in areas where you may be weak.That's prob-

ably the thing I'm most proud of being able to

say the people I'st' worked with hase gone on to

bigler and better things.

Career disappointments: There are always decisions you make that you swish you had nude dif-

ferently. but then' is nothing on J grand scale. I

look hack at the stations I have been I- ortunate

enough to be involved with and it's like, "Wogs:"

There are some pretty cool thing% and I hase

worked with some pretty amazing people.

There's s really not anything I regret.

Most influential individual: I)on Benson. Iles been my mentor. and he has taken chances on nie

when common sense would indicate you

wouldn't. Dave Robbins. %silo hired me to

become the prlgranl director at WN(i/ Columbus, Ohio, right after him. I was an

unknown and untested. Birk (: gs and

Jimmy Steal.'I'hev all took chances.

Advice for broadcasters: If you build it. they will come. Stop listening to the outside. No one ever

holds them accountable when what they say is

wrong. It's easy to stand up and say what's wrong

with something. but it takes guts and courage to

say what's right. We're a great industry.. We do some swondertii

things. We entertain listener. we talk them ono

bridges, we help them celebrate their happy days.

and you know what? We sell J fair alllellnit of burgers. too. and i puters and cars and wallpa-

per and home. And we just get too caught up in

all this crap. Let's just keep having tire.

'Stop listening to the outside. No one ever holds them accountable when what they say is wrong.' -John Dimick

JUNE 15, 2007

CONVENTION September 26 -28, 2007 Charlotte Convention Center Charlotte, NC

REG 1 STER NOW! www.radioand.records.com

R&R CONVENTION CO- LOCATED WITH TH"Pay

All

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BILLY CURRINGTON - World Radio History

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